Cover image of From the Yellow Chair

From the Yellow Chair

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warran... Read more

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Ranked #1

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Organizing A True Social Media Strategy

Organizing A True Social Media Strategy

From The Yellow Chair, Crystal shares the marathon strategy of how to stay organized with your Social Media Strategy. Th... Read more

12 Jul 2022

40mins

Ranked #2

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PPC 1-2-3 With The Marketing Pro Team

PPC 1-2-3 With The Marketing Pro Team

PPC 1-2-3. Are your Pay-Per-Click ads efficiently providing your company leads? Or is there wasted ad spend that needs a... Read more

5 Jul 2022

46mins

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Ranked #3

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How To Budget For Your Marketing

How To Budget For Your Marketing

Budgeting for your Marketing efforts can be challenging. Where do I begin? How much is too much? Am I spending it in the... Read more

28 Jun 2022

40mins

Ranked #4

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Marathon Strategy: Insights On Direct Mail

Marathon Strategy: Insights On Direct Mail

We are HUGE fans of Direct Mail here at Lemon Seed, and we took the opportunity to have Erik Wytrwal from Stochastic Mar... Read more

20 Jun 2022

50mins

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Ranked #5

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Call Center Mania: KPIs, Outbounding and Management

Call Center Mania: KPIs, Outbounding and Management

In the Lemonade stand this week, we have special guest Sarah Vest! Sarah is the Call Center Manager for McWilliams &... Read more

14 Jun 2022

46mins

Ranked #6

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Lufkin Linda - What's Your Target Market

Lufkin Linda - What's Your Target Market

Meet Lufkin Linda: A Story of knowing your target market. In the Lemonade Stand, Crystal goes SOLO to tell you 15 Questi... Read more

6 Jun 2022

33mins

Ranked #7

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Digital Stuff Level 2: Why You Shouldn't Be Scared To Level Up

Digital Stuff Level 2: Why You Shouldn't Be Scared To Level Up

This week we are joined in the Lemonade Stand by Jennifer James, CEO and Founder of Optic Marketing Group. Jennifer Jame... Read more

31 May 2022

54mins

Ranked #8

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Leadership and Setting Boundaries

Leadership and Setting Boundaries

In this week’s episode, our hosts get to chat with a leader who knows leadership well. Danielle Putnam, recognized by Th... Read more

24 May 2022

50mins

Ranked #9

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State of the Industry with the Pantheon Panelists

State of the Industry with the Pantheon Panelists

Back in April, our Founder and Marketing Strategist had the privilege of hosting a panel of rockstar women in the servic... Read more

17 May 2022

45mins

Ranked #10

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Best Kept Secrets For Social Media Ads With Krystal Hobbs

Best Kept Secrets For Social Media Ads With Krystal Hobbs

As the award-winning Owner & Strategist at Reflective Marketing, Krystal Hobbs has dedicated her career to helping H... Read more

10 May 2022

34mins

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