When it comes to technology, the key for any organization is uptime. Every company has employees, whether a small business with one or two employees or a large enterprise with thousands. However, they all use technology, so it must be reliable and ensure the company has a strong network.  But this is not easy to do. Technology is constantly changing, the needs of the business change, and customer expectations change. And this means companies, regardless of size, must keep their networks up to date.Having a dynamic digital strategy can help a company remain up-to-date. However, the plan must go beyond the fundamentals. It must leverage synergies and create efficiencies while always keeping the customer in mind. This episode discusses how large and small businesses can do this.

When it comes to technology, the key for any organization is uptime. Every company has employees, whether a small business with one or two employees or a large enterprise with thousands. However, they all use technology, so it must be reliable and ensure the company has a strong network. But this is not easy to do. Technology is constantly changing, the needs of the business change, and customer expectations change. And this means companies, regardless of size, must keep their networks up to date. Having a dynamic digital strategy can help a company remain up-to-date. However, the plan must go beyond the fundamentals. It must leverage synergies and create efficiencies while always keeping the customer in mind. This episode discusses how large and small businesses can do this.

Staying competitive with a solid digital strategy

Negotiating is critical for women, and we know it leads to better outcomes: for example, when it comes to wages, women who ask for a raise are more than twice as likely to get one as women who don’t. But the truth is that women face unique challenges when negotiating, beginning with the fact that they are often viewed as “unlikeable” or “aggressive” when negotiating. When it comes to family and children, women negotiate almost daily, but they tend to underestimate their value and abilities in the work environment.  It is like women have been socialized to avoid situations that call for complex negotiations making negotiating more difficult. Still, it is no less important —a skill everyone woman should practice. This episode explores how women can overcome their aversion to negotiating and become top negotiators.

Negotiating is critical for women, and we know it leads to better outcomes: for example, when it comes to wages, women who ask for a raise are more than twice as likely to get one as women who don’t. But the truth is that women face unique challenges when negotiating, beginning with the fact that they are often viewed as “unlikeable” or “aggressive” when negotiating. When it comes to family and children, women negotiate almost daily, but they tend to underestimate their value and abilities in the work environment. It is like women have been socialized to avoid situations that call for complex negotiations making negotiating more difficult. Still, it is no less important —a skill everyone woman should practice. This episode explores how women can overcome their aversion to negotiating and become top negotiators.

Helping women become strong negotiators

Many people have ideas and want to start their own businesses, but how many of these ideas become successful businesses?  Pursuing an idea and trying to start and run a business can be scary because you must give up a lot. You may need to give up a well-paying job, your home, your nest egg, and your security, And this is even before you know if you will succeed.  Unfortunately, the statistics say that only two out of ten startups succeed. In this episode, we explore ways to pursue your dreams without giving up your house, nest egg, or future. We explore a five-step system that helps entrepreneurs be successful.

Many people have ideas and want to start their own businesses, but how many of these ideas become successful businesses? Pursuing an idea and trying to start and run a business can be scary because you must give up a lot. You may need to give up a well-paying job, your home, your nest egg, and your security, And this is even before you know if you will succeed. Unfortunately, the statistics say that only two out of ten startups succeed. In this episode, we explore ways to pursue your dreams without giving up your house, nest egg, or future. We explore a five-step system that helps entrepreneurs be successful.

How to take an Idea and make it into a profitable business

Mergers and acquisitions happen constantly, but being acquired can sometimes be tough for many companies because it comes with many challenges. Still, it can also be an excellent opportunity for many companies. It can be an opportunity to rethink strategies, consolidate markets and customers, set new goals and KPIs, and build a new culture. In this episode, we will look at a company in the Ad Tech industry that found opportunities in being acquired and used them to implement new systems to ensure growth and success.

Mergers and acquisitions happen constantly, but being acquired can sometimes be tough for many companies because it comes with many challenges. Still, it can also be an excellent opportunity for many companies. It can be an opportunity to rethink strategies, consolidate markets and customers, set new goals and KPIs, and build a new culture. In this episode, we will look at a company in the Ad Tech industry that found opportunities in being acquired and used them to implement new systems to ensure growth and success.

How acquisitions provide an opportunity for growth for all sides

When you google or ask an individual what the future office will look like, you usually get an answer like “hybrid, greener, home office, open spaces, modern, but these are things already happening today.  They are also very “material oriented or space oriented”.   It is very seldom that someone will think outside the box and change the questions of what the future office will look like to how I, as an individual, or how I want my organization to work. In this episode, we step out of the box we live in today and imagine what the future of work, or where we will work, will look like. We speak with Joseph Press, the author ofOffice Shock- Creating Better Futures for Working and Living.

When you google or ask an individual what the future office will look like, you usually get an answer like “hybrid, greener, home office, open spaces, modern, but these are things already happening today. They are also very “material oriented or space oriented”. It is very seldom that someone will think outside the box and change the questions of what the future office will look like to how I, as an individual, or how I want my organization to work. In this episode, we step out of the box we live in today and imagine what the future of work, or where we will work, will look like. We speak with Joseph Press, the author of Office Shock- Creating Better Futures for Working and Living.

Office Shock- Creating Better Futures for Working and Living

Why do most businesses make their organizations so complex? According to a new study by The Economist Intelligence Unit, 55 percent of all surveyed organizations would call their operational structure very or extremely complicated.Only 1 percent – around three of the 331 executive respondents – believed their business was not complex at all.So why do we do this to ourselves, and is there an easier way to do business?In this episode, we speak with an expert on organizational structures and try to dissect why they are like they are and how we can simplify them.

Why do most businesses make their organizations so complex? According to a new study by The Economist Intelligence Unit, 55 percent of all surveyed organizations would call their operational structure very or extremely complicated. Only 1 percent – around three of the 331 executive respondents – believed their business was not complex at all. So why do we do this to ourselves, and is there an easier way to do business? In this episode, we speak with an expert on organizational structures and try to dissect why they are like they are and how we can simplify them.

Understanding  Organizations- unraveling their complexity

We, as leaders, are always starved for data.  We want facts, analysis, and research and are given it, but even when surrounded by data, we often still need a clue. Why is that? Because even if we are starved for data, we drown in it.  Sometimes we must find a way to differentiate between valuable data and data waste. As leaders, we often need to learn how to set up our organizations to ensure they focus on valuable data. We must determine how it can contribute to our business growth when we finally get it.This episode discusses why and what data is valuable, how to set up a data-literate organization, and how to use that data to make real change.

We, as leaders, are always starved for data. We want facts, analysis, and research and are given it, but even when surrounded by data, we often still need a clue. Why is that? Because even if we are starved for data, we drown in it. Sometimes we must find a way to differentiate between valuable data and data waste. As leaders, we often need to learn how to set up our organizations to ensure they focus on valuable data. We must determine how it can contribute to our business growth when we finally get it. This episode discusses why and what data is valuable, how to set up a data-literate organization, and how to use that data to make real change.

Finding Your Way in a Data Driven World

Leadership books are abundant online, in bookstores, and in libraries, numbering in the hundreds or even thousands. As leaders, we may seek out a few to broaden our perspectives, but there is another way to improve our leadership skills—looking to history. The best leaders learn from others by studying the successes and failures of past and present leaders and reflecting on what they can learn from them. By combining personal experience with this knowledge, one can develop exceptional leadership qualities. In this episode, we will examine great military and political leaders throughout history, focusing on understanding what we can learn from them and how we can apply their lessons to our leadership skills today.

Leadership books are abundant online, in bookstores, and in libraries, numbering in the hundreds or even thousands. As leaders, we may seek out a few to broaden our perspectives, but there is another way to improve our leadership skills—looking to history. The best leaders learn from others by studying the successes and failures of past and present leaders and reflecting on what they can learn from them. By combining personal experience with this knowledge, one can develop exceptional leadership qualities. In this episode, we will examine great military and political leaders throughout history, focusing on understanding what we can learn from them and how we can apply their lessons to our leadership skills today.

Leadership:The Warriors Art- what we can learn form history

Janelle Barlow

As a consumer, if a product or service does not meet our expectations, we usually consider whether we should complain or not. Half the time, we do not because complaining can be exhausting as a customer, and sometimes you do not get any results.  But on the other hand, if something is wrong, we should inform the company. Companies can only improve if they hear from their customers, right?But many companies do not want to hear complaints. Many companies do not understand that complaints may help them improve.  Our guest in this episode is an expert on customer service and complaints, allowing companies to see complaints as gifts.

As a consumer, if a product or service does not meet our expectations, we usually consider whether we should complain or not. Half the time, we do not because complaining can be exhausting as a customer, and sometimes you do not get any results. But on the other hand, if something is wrong, we should inform the company. Companies can only improve if they hear from their customers, right? But many companies do not want to hear complaints. Many companies do not understand that complaints may help them improve. Our guest in this episode is an expert on customer service and complaints, allowing companies to see complaints as gifts.

Why companies should view complaints as gifts with Janelle Barlow

In this episode, we explore the impact of the global pandemic on the workplace, with a particular focus on remote workforces. While only 6% of people worked from home before the pandemic, this number rose to 35% in May 2020 and is now at around 38%. Despite this increase, 44% of companies still do not allow remote work. We examine the benefits and challenges of remote workforces and discuss strategies for managing them effectively. Our goal is to provide insights into the future of work, shaped by various changes affecting the workplace and the dimensions of organizations.

Remote Work-How to manage Freedom, Flexibility and Focus

Leadership Beyond Borders looks at the impact constant change is having on our organizations and how these changes affect the kind of leadership we need to drive long-term success in today’s global economy. We explore the opportunities and challenges diverse and virtual organizations bring and what kind of leadership skills and values are needed today to ensure employee engagement, retention and ultimately great company performance. We talk about everything from gender balance to generational and cultural business values that may impact your position or your organization. We provoke you, and help you think beyond borders! Our guests include international leadership experts from around the globe. If you are in a leadership position or aspire to be in one - regardless if your business is international or local - we will help you become aware of today’s leadership opportunities and challenges and we will make sure you take away something useful for yourself and your business.

This show is engaging and informative – 5 stars for the show and Kimberli as a host!

Informative and engaging

really intelligent shows they cover thought provoking and fun conversations

great show with fantastic hosts

Leadership Beyond Borders

We are moving from an industrial era to a pure digital era where AI will play a role and these changes are coming at us so fast and furiously that we do not have time to think about them. In such a short span of time, technology has created new social norms, new human behaviours, new business models and new ecosystems.  We as individuals, have also developed digital profiles, defined by the technological touch points we engage with every day. These touchpoints produce data that relates to predictive behaviour and this predictive behaviour will be the basis for a new economy.   This combined with the future capabilities of Artificial Intelligence (AI) and a closely networked Global economy, means we have to approach problems differently today, differently than we have in the past.   This episode takes a look at what Tom Koulopoulos calls “Revealing the Invisible”, the touchpoints and changes that are forcing us into a new era.

We are moving from an industrial era to a pure digital era where AI will play a role and these changes are coming at us so fast and furiously that we do not have time to think about them. In such a short span of time, technology has created new social norms, new human behaviours, new business models and new ecosystems. We as individuals, have also developed digital profiles, defined by the technological touch points we engage with every day. These touchpoints produce data that relates to predictive behaviour and this predictive behaviour will be the basis for a new economy. This combined with the future capabilities of Artificial Intelligence (AI) and a closely networked Global economy, means we have to approach problems differently today, differently than we have in the past. This episode takes a look at what Tom Koulopoulos calls “Revealing the Invisible”, the touchpoints and changes that are forcing us into a new era.

How our hidden behaviours are the commodity of the future

We were shocked when Equifax announced that 143 million Social Security numbers were compromised. Amazon and Walmart have had customer passwords leaked online. These are only the big breaches that we hear about, but there are many more. A 2017 PwC survey interviewed more than 9,600 IT executives globally and found that 41% had experienced at least one security incident in the past year. Of those, 37% reported financial losses as a result. The challenge is that hackers are getting more and more sophisticated, and it is not just about technology, it is about social engineering. Cyber-security must be deeply embedded in every aspect of business from product development, customer relations, to HR.Understanding how to develop a cyber-security awareness program is not only essential for big companies but for every company. In this episode, we not only talk about why it is important but how to do it.

We were shocked when Equifax announced that 143 million Social Security numbers were compromised. Amazon and Walmart have had customer passwords leaked online. These are only the big breaches that we hear about, but there are many more. A 2017 PwC survey interviewed more than 9,600 IT executives globally and found that 41% had experienced at least one security incident in the past year. Of those, 37% reported financial losses as a result. The challenge is that hackers are getting more and more sophisticated, and it is not just about technology, it is about social engineering. Cyber-security must be deeply embedded in every aspect of business from product development, customer relations, to HR. Understanding how to develop a cyber-security awareness program is not only essential for big companies but for every company. In this episode, we not only talk about why it is important but how to do it.

Cyber security, why it is no longer an option but a must

Globalization is very often thought of as a new phenomenon, but it isn't. It is simply the contact between diverse individuals and it actually began when prehistoric wandering tribes settled and integrated themselves into more stable tribal environments.Digitalization- what is that? It will be a tremendous opportunity for society: over the years to come, it will be one of the strongest drivers for growth, jobs, and well-being. But it is a little scary.You toss in the span of generations working today, diversity, integration and everything else  and we conclude we are living in a rapidly changing world. These changes can  also be overwhelming for the individual, for society as a whole and for business.  But we must grasp these opportunities with both hands and welcome.This  speaker integrates her own philosophy not only into her private life but helps companies recognize how important shifting values and social changes are in leading successful businesses.

Globalization is very often thought of as a new phenomenon, but it isn't. It is simply the contact between diverse individuals and it actually began when prehistoric wandering tribes settled and integrated themselves into more stable tribal environments. Digitalization- what is that? It will be a tremendous opportunity for society: over the years to come, it will be one of the strongest drivers for growth, jobs, and well-being. But it is a little scary. You toss in the span of generations working today, diversity, integration and everything else and we conclude we are living in a rapidly changing world. These changes can also be overwhelming for the individual, for society as a whole and for business. But we must grasp these opportunities with both hands and welcome. This speaker integrates her own philosophy not only into her private life but helps companies recognize how important shifting values and social changes are in leading successful businesses.

Striving and succeeding despite change and challenge

We still do not have enough equality in the C-suite. It does not matter how we cut the numbers they are just not there, and the question is why?One of the answers could be that we are all still living with unconscious biases, which can close the door to equality in the workplace.  Many companies have diversity, equal opportunity and discrimination policies but they are not always “living missions and values”.But unconscious bias can also be within ourselves, and very often we women stand in our own ways when it comes to climbing the career ladder. But regardless if the biases are conscious or unconscious and the challenges stem from internal or external factors, we still need to understand them and face them.  This episode looks at what the research “Shooting for the C-Suite” reveals about the challenges women face today.  It helps women explore the challenges, face up to them and help them grasp the courage to move ahead with great advice from an expert in the field.

We still do not have enough equality in the C-suite. It does not matter how we cut the numbers they are just not there, and the question is why? One of the answers could be that we are all still living with unconscious biases, which can close the door to equality in the workplace. Many companies have diversity, equal opportunity and discrimination policies but they are not always “living missions and values”. But unconscious bias can also be within ourselves, and very often we women stand in our own ways when it comes to climbing the career ladder. But regardless if the biases are conscious or unconscious and the challenges stem from internal or external factors, we still need to understand them and face them. This episode looks at what the research “Shooting for the C-Suite” reveals about the challenges women face today. It helps women explore the challenges, face up to them and help them grasp the courage to move ahead with great advice from an expert in the field.

Why more women are not in the C-suite

Artificial intelligence (AI) is changing everything. It is merging our personal lives with our business lives as devices learn more about us and location-based intelligence always knows where we are and what we are doing.  We see AI used in internet searches, customer targeting applications, performance evaluations and it is rapidly changing many industries and the future of work. But AI is not new. In 1956, the term artificial intelligence was used at a conference at Dartmouth College, but not until 1997, when IBM’s Deep Blue became the first computer to beat a human at chess did it become a popular term. Now, 20 years later, AI is still in its infancy, even though we have voice-detection technology, suggestive searches, and autonomous cars. The question is where is AI headed?  Many companies are competing to be the first to unveil the next level of AI do we really understand its capabilities?  This episode takes a lot at AI from a very practical point of view.

Artificial intelligence (AI) is changing everything. It is merging our personal lives with our business lives as devices learn more about us and location-based intelligence always knows where we are and what we are doing. We see AI used in internet searches, customer targeting applications, performance evaluations and it is rapidly changing many industries and the future of work. But AI is not new. In 1956, the term artificial intelligence was used at a conference at Dartmouth College, but not until 1997, when IBM’s Deep Blue became the first computer to beat a human at chess did it become a popular term. Now, 20 years later, AI is still in its infancy, even though we have voice-detection technology, suggestive searches, and autonomous cars. The question is where is AI headed? Many companies are competing to be the first to unveil the next level of AI do we really understand its capabilities? This episode takes a lot at AI from a very practical point of view.

What is Best Practice AI?

Unfortunately, fewer women are interested in participating in the digital sector, be it higher education, jobs or entrepreneurship. The recent study conducted by the European Union demonstrated that only 24 out of every 1000 female graduates study ICT related subjects - of which only six go on to work in the digital sector, therefore widening the gender gap in digital.  The statistics in the USA and other countries are not that much different. But there are strategies to reverse this trend, and they range from not only having role models at the C-Suite level but role models in executive management and management. Role models that encourage women to pursue positions in digital. In this broadcast, we speak with a woman whose passion lies in the digital sector and is an example of determination and success.  As the digital advertising and media landscapes changes, we explore how can women contribute and lead the way.

Unfortunately, fewer women are interested in participating in the digital sector, be it higher education, jobs or entrepreneurship. The recent study conducted by the European Union demonstrated that only 24 out of every 1000 female graduates study ICT related subjects - of which only six go on to work in the digital sector, therefore widening the gender gap in digital. The statistics in the USA and other countries are not that much different. But there are strategies to reverse this trend, and they range from not only having role models at the C-Suite level but role models in executive management and management. Role models that encourage women to pursue positions in digital. In this broadcast, we speak with a woman whose passion lies in the digital sector and is an example of determination and success. As the digital advertising and media landscapes changes, we explore how can women contribute and lead the way.

Women leading the way in digital

With the lifting restrictions on cannabis, many say that the current “green rush” will actually have even more impact on the economy than the reintroduction of alcohol in the 30’s.But it is not that easy to grasp the entrepreneurial reins that are needed to make it in this industry. Restricted licenses, regulations and new technologies in an industry that is really in its infancy, makes it exciting but also very demanding and great leadership plays an important role.But it is not only about great leadership, it is also about social responsibility.  In new industries, that are just forming, leaders have to be the ones to set the standards.  Setting the standards means leading the way in innovation, and creating what the future vision of the industry should be.In this episode, we talk with one of the most innovative and socially responsible companies in the cultivation, manufacturing and marketing of medical cannabis.

With the lifting restrictions on cannabis, many say that the current “green rush” will actually have even more impact on the economy than the reintroduction of alcohol in the 30’s. But it is not that easy to grasp the entrepreneurial reins that are needed to make it in this industry. Restricted licenses, regulations and new technologies in an industry that is really in its infancy, makes it exciting but also very demanding and great leadership plays an important role. But it is not only about great leadership, it is also about social responsibility. In new industries, that are just forming, leaders have to be the ones to set the standards. Setting the standards means leading the way in innovation, and creating what the future vision of the industry should be. In this episode, we talk with one of the most innovative and socially responsible companies in the cultivation, manufacturing and marketing of medical cannabis.

Innovation and Social Responsibility in the Cannabis Industry

We are in the 4th Industrial Revolution and we are facing rapid change in the way we work and the kinds of work we do. Our workforce is experiencing more changes than ever before, with economic transformation driven by new technologies, automation, a global economy and changing consumer behaviour.It is expected in the US that freelancers will make up the majority of the workforce by 2027 and also worldwide.  In the UK, France and the Netherlands, freelance growth has outpaced overall employment growth. The number of freelancers doubled between 2000 and 2014, making them the fastest growing group in the EU labour market.One of the biggest driving forces behind the changes in our workforce is technology.  The simple function of the cloud allows us to work from anywhere at any time, and in this episode, we talk about the emergence of the freelance workplace, how we can make ourselves successful as freelancers and how it is changing the structure of employment.

We are in the 4th Industrial Revolution and we are facing rapid change in the way we work and the kinds of work we do. Our workforce is experiencing more changes than ever before, with economic transformation driven by new technologies, automation, a global economy and changing consumer behaviour. It is expected in the US that freelancers will make up the majority of the workforce by 2027 and also worldwide. In the UK, France and the Netherlands, freelance growth has outpaced overall employment growth. The number of freelancers doubled between 2000 and 2014, making them the fastest growing group in the EU labour market. One of the biggest driving forces behind the changes in our workforce is technology. The simple function of the cloud allows us to work from anywhere at any time, and in this episode, we talk about the emergence of the freelance workplace, how we can make ourselves successful as freelancers and how it is changing the structure of employment.

The Emergence of the Freelance WORKFORCE

When are artificial intelligence and big data going to achieve traction within Fortune 1000 corporations? We  think It actually already has.In 2018 NewVantage partners’, conducted an annual executive survey on  AI and Big Data. The study was conducted on 60 Fortune 1000 or industry-leading companies, with 93.1% of respondents as C-level executive decision-makers. The main findings of the survey revealed that an overwhelming 97.2% of executives reported that their companies are investing in building or launching Big Bata and AI initiatives and there is a growing consensus that emerging AI and Big Data initiatives are becoming closely intertwined.One of the companies leading the way in recognising, reporting and contributing to the opporutnites that AI and Big Data bring, is Dun &amp; Bradstreet. As experts they provide  insights and knowledge to companies, governments and the general public. In this episode, we interview the Vice President, Chief Data Scientist at Dun &amp; Bradstreet.

When are artificial intelligence and big data going to achieve traction within Fortune 1000 corporations? We think It actually already has. In 2018 NewVantage partners’, conducted an annual executive survey on AI and Big Data. The study was conducted on 60 Fortune 1000 or industry-leading companies, with 93.1% of respondents as C-level executive decision-makers. The main findings of the survey revealed that an overwhelming 97.2% of executives reported that their companies are investing in building or launching Big Bata and AI initiatives and there is a growing consensus that emerging AI and Big Data initiatives are becoming closely intertwined. One of the companies leading the way in recognising, reporting and contributing to the opporutnites that AI and Big Data bring, is Dun &amp; Bradstreet. As experts they provide insights and knowledge to companies, governments and the general public. In this episode, we interview the Vice President, Chief Data Scientist at Dun &amp; Bradstreet.

How Big Data and Technology are shaping our future

Privacy is dead, right? Facebook knows everything about us, LinkedIn has our entire careers documented and consumer behaviour shows, that people just don't care about privacy, no matter how much they complain about it. Research shows that most U.S. adults — 60 percent —claim they care about privacy but will barely lift a finger in an effort to preserve it. Regulations such as the EU’s General Data Protection Regulation that went into effect in May of this year will to go worldwide. Why are governments taking control of our privacy, is it because we have none anymore? But, the train has already left the station, hasn’t it?  We already live in a digital world, so how can we control what is already out there?   Will the implementation of new rules and regulations make data non-accessible?   How can we keep advancing and use new technologies such as AI if we cannot use personal data? These questions and more are the questions confronting us today and we will talk about in this episode.

Privacy is dead, right? Facebook knows everything about us, LinkedIn has our entire careers documented and consumer behaviour shows, that people just don't care about privacy, no matter how much they complain about it. Research shows that most U.S. adults — 60 percent —claim they care about privacy but will barely lift a finger in an effort to preserve it. Regulations such as the EU’s General Data Protection Regulation that went into effect in May of this year will to go worldwide. Why are governments taking control of our privacy, is it because we have none anymore? But, the train has already left the station, hasn’t it? We already live in a digital world, so how can we control what is already out there? Will the implementation of new rules and regulations make data non-accessible? How can we keep advancing and use new technologies such as AI if we cannot use personal data? These questions and more are the questions confronting us today and we will talk about in this episode.

Encore: How the direction of E-Privacy is affecting the AdTech Ecosystem

Traditional marketers and business owners think that the word 'digital' in digital marketing is simplistically taken to mean 'our website' or 'our Facebook page' and this thinking limits the scope and opportunity that digital marketing brings. The use of the Internet, digital media and other new technologies support ‘new age marketing’ but it has also given rise to a number of labels created by professionals and marketers.  These labels drive us to believe digital marketing about media, devices, data and technology, but it’s really about the people we want to reach, relationships and the engagement we accomplish with them.The terms digital marketing, Internet marketing, e-marketing, web marketing and other terms should help us focus on the end goal which is the development of relationships. Understanding what digital marketing is, the importance of digital marketing and its importance to the future of marketing is critical for any business and this episode discusses just this.

Traditional marketers and business owners think that the word 'digital' in digital marketing is simplistically taken to mean 'our website' or 'our Facebook page' and this thinking limits the scope and opportunity that digital marketing brings. The use of the Internet, digital media and other new technologies support ‘new age marketing’ but it has also given rise to a number of labels created by professionals and marketers. These labels drive us to believe digital marketing about media, devices, data and technology, but it’s really about the people we want to reach, relationships and the engagement we accomplish with them. The terms digital marketing, Internet marketing, e-marketing, web marketing and other terms should help us focus on the end goal which is the development of relationships. Understanding what digital marketing is, the importance of digital marketing and its importance to the future of marketing is critical for any business and this episode discusses just this.

Digital Marketing Agency or Client here are the keys to success

We’re used to thinking of start-ups as primarily high-tech innovation companies and geographically located in Silicon Valley, but that has changed.  First, start-ups have gone global with Hubs popping up from Tel Aviv to Toronto and from Berlin to Shanghai.  Also, start-ups are not just about tech, but about local businesses.Harvard research has shown that there are four shifts taking place with start-ups and VC: Expansion, Globalization, Urbanization, and a Winner-Take-All Pattern trend. But these are trends among VC and tech oriented businesses.  There is another trend with more and more local entrepreneurs starting small businesses.But start-ups have challenges, with 50% of small businesses not even surviving the first 4 years and with VC backed businesses the success rate ranges only from 5-25%.  But regardless of location or size, the principles for success remain the same.This episode talks about how to Increase success rate of start-ups.

We’re used to thinking of start-ups as primarily high-tech innovation companies and geographically located in Silicon Valley, but that has changed. First, start-ups have gone global with Hubs popping up from Tel Aviv to Toronto and from Berlin to Shanghai. Also, start-ups are not just about tech, but about local businesses. Harvard research has shown that there are four shifts taking place with start-ups and VC: Expansion, Globalization, Urbanization, and a Winner-Take-All Pattern trend. But these are trends among VC and tech oriented businesses. There is another trend with more and more local entrepreneurs starting small businesses. But start-ups have challenges, with 50% of small businesses not even surviving the first 4 years and with VC backed businesses the success rate ranges only from 5-25%. But regardless of location or size, the principles for success remain the same. This episode talks about how to Increase success rate of start-ups.

Helping Start-Ups beat the Odds and Succeed

There is no place in the world where digital marketing is changing and advancing so fast as in the Middle East and African (MEA).In preparation for our LOCALCOMM SIINDA event, to be held at Google Headquarters, March 6 &amp; 7 in Dubai, we are talking today with a MEA digital expert. .According to the latest telecom Intelligence reports, Mobile phone usage is skyrocketing in the MEA and the region is expected to account for the second-largest mobile phone population of any region in the world, with an over 200% penetration. And this mobile phone growth, which is mostly smart phones, along with smart city initiatives is driving digital advertising and location based advertising opportunities in MEA.A recent report by PwC, on the state of the media and entertainment industry, forecasts the spend on internet advertising in the MEA will grow from ca. $707 million in 2013 to $2.46 billion in 2018.In this episode, we talk about the opportunities and the changing MEA digital landscape.

There is no place in the world where digital marketing is changing and advancing so fast as in the Middle East and African (MEA). In preparation for our LOCALCOMM SIINDA event, to be held at Google Headquarters, March 6 &amp; 7 in Dubai, we are talking today with a MEA digital expert. . According to the latest telecom Intelligence reports, Mobile phone usage is skyrocketing in the MEA and the region is expected to account for the second-largest mobile phone population of any region in the world, with an over 200% penetration. And this mobile phone growth, which is mostly smart phones, along with smart city initiatives is driving digital advertising and location based advertising opportunities in MEA. A recent report by PwC, on the state of the media and entertainment industry, forecasts the spend on internet advertising in the MEA will grow from ca. $707 million in 2013 to $2.46 billion in 2018. In this episode, we talk about the opportunities and the changing MEA digital landscape.

Digital Marketing Opportunities in The Middle East and Africa

Digitalization is happening at all levels of the economy and it is impacting small and medium size businesses (SMB’s) as much it impacts enterprise companies. The challenge is that SMB’s do not always have the same digital resources or knowledge that large enterprises have.For this reason, it is hard for SMB’s to keep up with the various types of digital media available resulting in a lack of web presence that may hinder being found when customers are ready to buy. SIINDA, The Search and Information Industry Association of Europe, conducted a Digital Landscape Survey which took a look at the digital presence of SMB’s across Europe and the United Arab Emirates. The study which was in cooperation with Silktide ,UK and partnered with  Mono Solutions, Denmark, for the UAE, gives us insights into where SMB’s need to improve their presence and what they need to do to increase customer engagement. In this episode, we take a look at the results.

Digitalization is happening at all levels of the economy and it is impacting small and medium size businesses (SMB’s) as much it impacts enterprise companies. The challenge is that SMB’s do not always have the same digital resources or knowledge that large enterprises have. For this reason, it is hard for SMB’s to keep up with the various types of digital media available resulting in a lack of web presence that may hinder being found when customers are ready to buy. SIINDA, The Search and Information Industry Association of Europe, conducted a Digital Landscape Survey which took a look at the digital presence of SMB’s across Europe and the United Arab Emirates. The study which was in cooperation with Silktide ,UK and partnered with Mono Solutions, Denmark, for the UAE, gives us insights into where SMB’s need to improve their presence and what they need to do to increase customer engagement. In this episode, we take a look at the results.

The Digital Presence of Small Businesses in Europe and UAE

In ancient times the ability to memorize was a considered a magical skill --sometimes even thought of as mystical and it was essential to the passing down of stories, legends, history, and taboos and laws.  It was used as a basis for social and economic development. Today, the Internet seems to be making memorization irrelevant. What we don’t remember, we look up.Many schools have also generally abandoned requiring students to memorize poems, famous speeches, math tables, and all sorts of academic material that used to be ingrained in the curriculum. The question is -Is technology making us mentally lazy and if so how does that affect us in our business and private lives?’Memorization is a discipline of the mind and our guest on this episode believes we should exercise our memory more than we do.  Our guest also believes that not only should we exercise our memory but he helps people learn how to do this.

In ancient times the ability to memorize was a considered a magical skill --sometimes even thought of as mystical and it was essential to the passing down of stories, legends, history, and taboos and laws. It was used as a basis for social and economic development. Today, the Internet seems to be making memorization irrelevant. What we don’t remember, we look up. Many schools have also generally abandoned requiring students to memorize poems, famous speeches, math tables, and all sorts of academic material that used to be ingrained in the curriculum. The question is -Is technology making us mentally lazy and if so how does that affect us in our business and private lives?’ Memorization is a discipline of the mind and our guest on this episode believes we should exercise our memory more than we do. Our guest also believes that not only should we exercise our memory but he helps people learn how to do this.

How a Good Memory can be your Greatest Business Asset

Marketing practices are adapting to the corona crisis in both the B2B and B2C sectors.  E-commerce is surging among SMBs, while business models are changing. Demands are shifting in online product orders.  High-demand for new products and services in a world where everyone is shopping online creates new competition and makes channels such as affiliate marketing a logical choice.In this episode we take a look at the affiliate marketing channel, how it works and why it can be a reliable marketing channel for not only brands but the local B2C businesses as they change their product portfolios.  We examine the B2B sector as trade fairs, and other B2B channels are not possible at this time, we explore how affiliate marketing can bring new opportunities.Listen now, as we speak with one of the original entrepreneurs in the area of affiliate marketing and learn how it started and how it works today.

Marketing practices are adapting to the corona crisis in both the B2B and B2C sectors. E-commerce is surging among SMBs, while business models are changing. Demands are shifting in online product orders. High-demand for new products and services in a world where everyone is shopping online creates new competition and makes channels such as affiliate marketing a logical choice. In this episode we take a look at the affiliate marketing channel, how it works and why it can be a reliable marketing channel for not only brands but the local B2C businesses as they change their product portfolios. We examine the B2B sector as trade fairs, and other B2B channels are not possible at this time, we explore how affiliate marketing can bring new opportunities. Listen now, as we speak with one of the original entrepreneurs in the area of affiliate marketing and learn how it started and how it works today.

Leveraging the Affiliate Marketing Channel

Sales Operations have shifted.  You can no longer look you customer in the eye, so what do you do?In this episode we discuss how businesses are transforming their sales operations due to the COVID-19 pandemic, what we can learn from how remote sales have been done to date. We discover the best practices that are going on and  what type of training is needed for salespeople who may be transitioning from field sales to telesales or inside sales.We explore the challenges of how this can be  done effectively from home, even with children and pets underfoot and what tools can support the system.We also discuss and what the future of sales might look like after the pandemic, during which certain trends will likely be accelerated.

Sales Operations have shifted. You can no longer look you customer in the eye, so what do you do? In this episode we discuss how businesses are transforming their sales operations due to the COVID-19 pandemic, what we can learn from how remote sales have been done to date. We discover the best practices that are going on and what type of training is needed for salespeople who may be transitioning from field sales to telesales or inside sales. We explore the challenges of how this can be done effectively from home, even with children and pets underfoot and what tools can support the system. We also discuss and what the future of sales might look like after the pandemic, during which certain trends will likely be accelerated.

Supporting virtual sales teams with the right tools and structure

The Importance of Storytelling cannot be underestimated. The world we live in today could not exist without the influence from past generations, the experiences from people across the globe and the experiences from those that surround us.  As creatures of habit and tradition we instinctively hand down lessons and share knowledge. We crave communal knowledge,  which very often comes from the stories we share.  It is one of the most traditional and human processes. Great stories often reflect the world we live in now, combined with the world we do not know or can only imagine. But the world we live in now has changed.  Technology is helping us capture what we experience and share it faster than we ever shared before. Our ability to use technology to learn from others, share knowledge to give ourselves an insight into our own problems gives us an advantage that we did not have in the past and helps expand the art  storytelling.

The Importance of Storytelling cannot be underestimated. The world we live in today could not exist without the influence from past generations, the experiences from people across the globe and the experiences from those that surround us. As creatures of habit and tradition we instinctively hand down lessons and share knowledge. We crave communal knowledge, which very often comes from the stories we share. It is one of the most traditional and human processes. Great stories often reflect the world we live in now, combined with the world we do not know or can only imagine. But the world we live in now has changed. Technology is helping us capture what we experience and share it faster than we ever shared before. Our ability to use technology to learn from others, share knowledge to give ourselves an insight into our own problems gives us an advantage that we did not have in the past and helps expand the art storytelling.

Storytelling in a Digitally Connected World

It is difficult enough to balance career, family, children and still have time for yourself, and then we suddenly find ourselves in a world health crisis and everything changes.  We find ourselves “locked down” with family under foot, trying to build a rountine so that life can somehow go on.  In this episode we speak with two female executives on how they are mannaging  and organizing their family in these difficult times.  We speak about everything from organizational best practices to how to explain to children what is going on in the world today and how to communicate with colleagues and manage a career from home.

It is difficult enough to balance career, family, children and still have time for yourself, and then we suddenly find ourselves in a world health crisis and everything changes. We find ourselves “locked down” with family under foot, trying to build a rountine so that life can somehow go on. In this episode we speak with two female executives on how they are mannaging and organizing their family in these difficult times. We speak about everything from organizational best practices to how to explain to children what is going on in the world today and how to communicate with colleagues and manage a career from home.

Managing Career and Family in Crisis Time

Many of us saw the outbreak of  SARS or EBOLA, but both of these pandemics were before we had a fully embraced  world economy. Today we have a full global and connected economy, one that  has spirited our growth but also brings with it certain risks because we are so globally connected. Now we are now living those risks. The pandemic  is hitting the entire economy, and maybe the big guys will survive, with government help,  but what about the local businesses?  They are being hit the most.  Local businesses depend on local foot traffic and  many are not prepared to do business any other way. In this episode we explore how businesses can help themselves and the support agencies can give to them.  With a spirted solidarity, we explore how we can support each other and what we can do for local businesses.

Many of us saw the outbreak of SARS or EBOLA, but both of these pandemics were before we had a fully embraced world economy. Today we have a full global and connected economy, one that has spirited our growth but also brings with it certain risks because we are so globally connected. Now we are now living those risks. The pandemic is hitting the entire economy, and maybe the big guys will survive, with government help, but what about the local businesses? They are being hit the most. Local businesses depend on local foot traffic and many are not prepared to do business any other way. In this episode we explore how businesses can help themselves and the support agencies can give to them. With a spirted solidarity, we explore how we can support each other and what we can do for local businesses.

The Coronavirus Impact on Small Business And Agencies

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