This week on the Layover Live, Jason is joined by Simpleview strategic analyst, Star Gilani. Tune in as they discuss some insights derived from a recent survey of destination marketing organizations (DMOs) across North America. The latest data, insights and more on how DMOs are using digital marketing to drive results can be found in the 2022 State of Digital Marketing Findings Report.

This week on the Layover Live, Jason is joined by Simpleview strategic analyst, Star Gilani. Tune in as they discuss some insights derived from a recent survey of destination marketing organizations (DMOs) across North America. The latest data, insights and more on how DMOs are using digital marketing to drive results can be found in the <a href="https://acton.simpleviewinc.com/acton/ct/32124/s-58a8-2207/Bct/l-0561/l-0561:11/ct1_0/1/lu?sid=TV2%3AzEYgG3iiC" rel="nofollow" target="_blank">2022 State of Digital Marketing Findings Report</a>.

Insights into The State of Digital Marketing 

This week on the Layover Live, Jason is joined by Simpleview creative experts, Design Director Travis Yewell and Art Director Andrea Martinez. Tune in as they discuss the differences between visual identity and branding, how to decide which one your destination needs, and how these creative details can tie into your DMO’s digital marketing.

This week on the Layover Live, Jason is joined by Simpleview creative experts, Design Director Travis Yewell and Art Director Andrea Martinez. Tune in as they discuss the differences between visual identity and branding, how to decide which one your destination needs, and how these creative details can tie into your DMO’s digital marketing.

VISUAL IDENTITY OR BRANDING... WHAT'S RIGHT FOR YOU? | The Layover Live Episode 183

This week on the Layover Live, Jason is joined by Rebecca Engum, executive director at Great Falls Montana Tourism. Tune in as they discuss “We’re No Dam Experts,” the DMO’s podcast that Rebecca hosts. They will also offer advice for other destinations looking to dip into podcasting.

This week on the Layover Live, Jason is joined by Rebecca Engum, executive director at Great Falls Montana Tourism. Tune in as they discuss “We’re No Dam Experts,” the DMO’s podcast that Rebecca hosts. They will also offer advice for other destinations looking to dip into podcasting.

USING PODCASTS TO ENGAGE LOCALS & INSPIRE VISITORS | The Layover Live Episode 182

This week on the Layover Live, Jason is joined by Alison Brooks, director of destination experience &amp; advocacy at Visit Mesa, to chat about all things accessibility. Tune in to this timely episode on Global Accessibility Day to hear how Visit Mesa has taken its efforts to the next level.

This week on the Layover Live, Jason is joined by Alison Brooks, director of destination experience &amp; advocacy at Visit Mesa, to chat about all things accessibility. Tune in to this timely episode on Global Accessibility Day to hear how Visit Mesa has taken its efforts to the next level.

ACCOUNTABLE ACTIONS: VISIT MESA & ACCESSIBILITY | The Layover Live Episode 181

This week on the Layover Live, Jason is joined by Nan Marchand Beauvois, senior vice president and membership and industry relations of GM ESTO at U.S. Travel Association. Tune in as Jason and Nan discuss National Travel and Tourism Week — a time to recognize the future of travel and the critical role our industry will play in helping communities recover, fostering sustainability, and reconnecting travelers in the U.S. and around the world.

This week on the Layover Live, Jason is joined by Nan Marchand Beauvois, senior vice president and membership and industry relations of GM ESTO at U.S. Travel Association. Tune in as Jason and Nan discuss National Travel and Tourism Week — a time to recognize the future of travel and the critical role our industry will play in helping communities recover, fostering sustainability, and reconnecting travelers in the U.S. and around the world.

NATIONAL TRAVEL & TOURISM WEEK: LETS TALK #FUTUREOFTRAVEL | The Layover Live Episode 180

This week on the Layover Live, Jason is joined by Derek Bombeck, sales development manager of sports markets at Lincoln Convention and Visitors Bureau. Tune in as Derek gives an overview of Lincoln CVB’s success in sports tourism, including what marketing campaigns they use and how they measure the economic impact of sporting events.

This week on the Layover Live, Jason is joined by Derek Bombeck, sales development manager of sports markets at Lincoln Convention and Visitors Bureau. Tune in as Derek gives an overview of Lincoln CVB’s success in sports tourism, including what marketing campaigns they use and how they measure the economic impact of sporting events.

SPORTS TOURISM WITH LINCOLN CVB | The Layover Live Episode 179

This week on a special edition of the Layover Live, Jason is joined by Andreas Weissenborn, VP of research &amp; advocacy at Destinations International, and Christine "Shimo" Shimasaki, managing director at 2Synergize. Tune into this discussion with industry experts as they explore the future of meetings and events and developments with the MINT+ database. We hope this gets you excited for CSSS, where Shimo will present “Beyond the Clutter: Presenting Your Data Insights to Stakeholders.”

This week on a special edition of the Layover Live, Jason is joined by Andreas Weissenborn, VP of research &amp; advocacy at Destinations International, and Christine "Shimo" Shimasaki, managing director at 2Synergize. Tune into this discussion with industry experts as they explore the future of meetings and events and developments with the MINT+ database. We hope this gets you excited for CSSS, where Shimo will present “Beyond the Clutter: Presenting Your Data Insights to Stakeholders.”

ARE YOU READY FOR THE GROUP BUSINESS REBOUND? | The Layover Live Special Edition

This week on the Layover Live, Jason is joined by Simpleview’s very own Event Operations Specialist Shelley Fitzgerald. Shelley is here to give us a rundown of Simpleview Summit 2022 — including what to look forward to and what you can’t afford to miss. Also, learn more about the State of Digital Marketing survey and the Layover State of Digital Marketing Town Hall at Summit.

This week on the Layover Live, Jason is joined by Simpleview’s very own Event Operations Specialist Shelley Fitzgerald. Shelley is here to give us a rundown of Simpleview Summit 2022 — including what to look forward to and what you can’t afford to miss. Also, learn more about the State of Digital Marketing survey and the Layover State of Digital Marketing Town Hall at Summit.

SUMMIT SNEAK PEAK WITH SHELLEY | The Layover Live Episode 178

This week on the Layover Live, Jason is joined by Digital Marketing Manager Steven Totten from Visit Phoenix to talk about diversity, equity, and inclusion in destination marketing. Tune in to learn how Visit Phoenix built DEI into its brand by focusing on the community and shifting its goal to inclusive, authentic, and effective marketing.

This week on the Layover Live, Jason is joined by Digital Marketing Manager Steven Totten from Visit Phoenix to talk about diversity, equity, and inclusion in destination marketing. Tune in to learn how Visit Phoenix built DEI into its brand by focusing on the community and shifting its goal to inclusive, authentic, and effective marketing.

A DIVERSE, EQUITABLE, AND INCLUSIVE APPROACH TO DESTINATION MARKETING | The Layover Live Episode 177

This week on the Layover Live, ﻿J.M. Eberhardt﻿, ﻿chief executive officer at Stroll, joins Jason to talk about content personalization and 1:1 marketing. Tune in to learn how destinations are using apps like Stroll to tailor their marketing efforts to leisure travelers, as well as ﻿meetings and conventions.

This week on the Layover Live, ﻿J.M. Eberhardt﻿, ﻿chief executive officer at Stroll, joins Jason to talk about content personalization and 1:1 marketing. Tune in to learn how destinations are using apps like Stroll to tailor their marketing efforts to leisure travelers, as well as ﻿meetings and conventions.

Digital Personalization Transforming Travel: It’s All About the App | The Layover Live Episode 176

The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.

The Layover Live

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst, Samantha Keithly. Samantha and Jason discuss common mistakes advertisers commonly make when advertising travel or tourism on Facebook. They also discuss mistakes the Paid Media team has seen and how DMOs can avoid these pitfalls.

The Layover Live Episode 50 | Facebook's Mistakes

This week on The Layover Live we double down on digital basics! Grant and Jason discuss an article from AdAge about why marketers should focus on digital marketing basics rather than the newest platform or tool. They also talk about what small changes marketers can do to make marketing is more effective.

This week on The Layover Live we double down on digital basics! Grant and Jason discuss an article from AdAge about why marketers should focus on digital marketing basics rather than the newest platform or tool. They also talk about what small changes marketers can do to make marketing is more effective.

The Layover Live Episode 70 | Doubling Down on Digital Basics

This week on The Layover Live Jason is out sick! But don't worry, we got you covered. Grant Stoltz is filling in for Jason this week and is joined by Shanda Maloney, Social Media Specialist. Shanda and Grant talk about Instagram's API changes mean to marketers and what you need to know about hashtags and brand mentions.

The Layover Live Episode 55 | Instagram Ruins Everything

This week on The Layover Live Jason is joined by Lead Analytics Solutions Developer, Daniel Westcott. Jason and Daniel discuss an article around a recent update to Safari which prevents websites from tracking users. They also discuss how marketers can avoid the pitfalls of this update and how to provide a better end user experience.

This week on The Layover Live Jason is joined by Lead Analytics Solutions Developer, Daniel Westcott. Jason and Daniel discuss an article around a recent update to Safari which prevents websites from tracking users. They also discuss how marketers can avoid the pitfalls of this update and how to provide a better end user experience.

The Layover Live Episode 63 | When Marketing Drives You Crazy

LEAD

This week on The Layover Live Jason Swick is joined by Marketing Automation Specialist Adam Nutting to discuss an article from Sendly around lead magnets. Adam and Jason discuss how marketers can use lead magnets to build their email lists and how to increase their email engagement through list segmentation and customized email content.

This week on The Layover Live Jason Swick is joined by Marketing Automation Specialist Adam Nutting to discuss an article from Sendly around lead magnets. Adam and Jason discuss how marketers can use lead magnets to build their email lists and how to increase their email engagement through list segmentation and customized email content.

The Layover Live Episode 66 | Leading Towards Lead Magnets

This week on The Layover Live, we're now available as a podcast! Yes that's right, you can now subscribe to the Layover Live as a podcast and get the biggest trend in digital marketing straight to your favorite audio platform each and every week. To celebrate the occasion, Jason is joined by Grant Stoltz to discuss how destination marketers can take advantage of podcasts and even how they can make one of their own.

This week on The Layover Live, we're now available as a podcast! Yes that's right, you can now subscribe to the Layover Live as a podcast and get the biggest trend in digital marketing straight to your favorite audio platform each and every week. To celebrate the occasion, Jason is joined by Grant Stoltz to discuss how destination marketers can take advantage of podcasts and even how they can make one of their own.

The Layover Live Episode 65 | The Power of Podcasting

This week on The Layover Live Jason is joined once again by Samantha Keithly to talk PPC. Jason and Sam discuss the recent Verizon-Microsoft media deal and what that means for marketers. They also talking about the underutilization of Bing Ads and how that can be a great way to reach your audience. 

This week on The Layover Live Jason is joined once again by Samantha Keithly to talk PPC. Jason and Sam discuss the recent Verizon-Microsoft media deal and what that means for marketers. They also talking about the underutilization of Bing Ads and how that can be a great way to reach your audience.

The Layover Live Episode 59 | Verizon-Microsoft Media Deal

This week on The Layover Live we're tapping into our emotional side and talking about emotional headlines. Jason is joined by our Digital Content Editor, Amber Gallegos, to discuss an article from CoSchedule about emotional headlines and when marketers should and shouldn't use emotional triggers in their writing.

This week on The Layover Live we're tapping into our emotional side and talking about emotional headlines. Jason is joined by our Digital Content Editor, Amber Gallegos, to discuss an article from CoSchedule about emotional headlines and when marketers should and shouldn't use emotional triggers in their writing.

The Layover Live Episode 69 | Things Get Emotional

This week on The Layover Live, Jason is joined by Paul McLeod to answer a common question; does word count affect a website's organic search ranking? Paul and Jason discuss an article from Search Engine Journal which goes into great detail about how word count can and cannot affect your website's organic search ranking.

This week on The Layover Live, Jason is joined by Paul McLeod to answer a common question; does word count affect a website's organic search ranking? Paul and Jason discuss an article from Search Engine Journal which goes into great detail about how word count can and cannot affect your website's organic search ranking.

Does Word Count Affect SEO? | The Layover Live Episode 107

This week on The Layover Live we're talking about two topics, so no better way to discuss this than two guests! Tracy and Josette stop by to talk about how content marketing can affect SEO and how SEO and content teams can work together to make your overall digital marketing efforts even more effective.

This week on The Layover Live we're talking about two topics, so no better way to discuss this than two guests! Tracy and Josette stop by to talk about how content marketing can affect SEO and how SEO and content teams can work together to make your overall digital marketing efforts even more effective.

The Layover Live Episode 71 | Aligning SEO and Content

This week on The Layover Live, we're getting amped about AMP! Jason is joined by Sandee Jordan to discuss Google's recent announcement about AMP for email and how it differs from AMP as we know it today. They also discuss the pros and cons of AMP for email before you decide to go out and use it.

This week on The Layover Live, we're getting amped about AMP! Jason is joined by Sandee Jordan to discuss Google's recent announcement about AMP for email and how it differs from AMP as we know it today. They also discuss the pros and cons of AMP for email before you decide to go out and use it.

The Layover Live Episode 68 | Getting Amped on AMP for Email

This week on The Layover Live, Jason and Paul talk about cards! No...not the kind of cards you're thinking about. Jason and Paul discuss an article from 9to5Google about Google's new Activity Cards, which have been slowly rolling out in search, and what digital marketers need to know about these new changes. 

This week on The Layover Live, Jason and Paul talk about cards! No...not the kind of cards you're thinking about. Jason and Paul discuss an article from 9to5Google about Google's new Activity Cards, which have been slowly rolling out in search, and what digital marketers need to know about these new changes.

The Layover Live Episode 58 | Playing Cards With Google

This week on The Layover Live Jason is joined by Digital Media Analyst Ben Holman. Jason and Ben discuss an article from TechCrunch about a change to Facebook Ads and how they'll show users why they're being targeted. They also discuss what advertisers need to know about these changes and how you can make sure you're using custom audiences properly.

This week on The Layover Live Jason is joined by Digital Media Analyst Ben Holman. Jason and Ben discuss an article from TechCrunch about a change to Facebook Ads and how they'll show users why they're being targeted. They also discuss what advertisers need to know about these changes and how you can make sure you're using custom audiences properly.

The Layover Live Episode 62 | Why Am I Seeing This Ad?

This week on The Layover Live we're talking about robots...but not the kind you're thinking of. Director of Business Intelligence, Paul McLeod, stops by to talk about bot traffic on DMO websites and how to properly handle them when examining your website's analytics.

This week on The Layover Live we're talking about robots...but not the kind you're thinking of. Director of Business Intelligence, Paul McLeod, stops by to talk about bot traffic on DMO websites and how to properly handle them when examining your website's analytics.

The Layover Live Episode 73 | Stopping Bot Traffic

This week on The Layover Live, Jason is joined by SEO expert Erin McNamara. Erin and Jason discuss an article from Marketingland about why you should repurpose your content and how you can do so effectively.

This week on The Layover Live, Jason is joined by SEO expert Erin McNamara. Erin and Jason discuss an article from Marketingland about why you should repurpose your content and how you can do so effectively.

The Layover Live Episode 67 | Repurpose Your Content

This week on The Layover Live we're getting up close and personal with content. Jason is joined by Strategic Analyst, Grant Stoltz to discuss an article from Think With Google around how companies are personalizing video content and how marketers can create multiple creative variations easily.

This week on The Layover Live we're getting up close and personal with content. Jason is joined by Strategic Analyst, Grant Stoltz to discuss an article from Think With Google around how companies are personalizing video content and how marketers can create multiple creative variations easily.

The Layover Live Episode 72 | Personalizing Your Content

This week on The Layover Live, Jason is joined by our very own Sandee Jordan, Director of Content Marketing! Sandee and Jason discuss a recent Forbes article about how travel and tourism marketers can gear up for the reopening economy. They also discuss how destinations should be communicating and engaging with future travelers and local stakeholders through email marketing.

This week on The Layover Live, Jason is joined by our very own Sandee Jordan, Director of Content Marketing! Sandee and Jason discuss a recent Forbes article about how travel and tourism marketers can gear up for the reopening economy. They also discuss how destinations should be communicating and engaging with future travelers and local stakeholders through email marketing.

Communicating the Recovery | The Layover Live Episode 119

This week on The Layover Live Jason is joined by two very special guests, Erin Francis-Cummings, CEO &amp; President of Destination Analysts, and Matt Clement, Senior VP of Marketing at Arrivalist! Matt and Erin discuss the recent findings from Destination Analysts and Arrivalist and what the recent changes of their data means for travelers and destinations alike.   About Erin Francis-Cummings:  Erin Francis-Cummings, President &amp; CEO of Destination Analysts, has spent the last nearly two decades studying travelers from across the globe and translating their evolving, complex, and fascinating behaviors and opinions into marketing insights for Destination Analysts’ 200+ clients.    About Matt Clement: Matt Clement, Senior VP of Marketing at Arrivalist, is a 10+ year veteran of the tourism and gaming industries specializing in marketing strategy, tourism research and destination development. In addition to his time at Arrivalist, Matt has worked in the DMO industry as a member of the teams at Experience Fayetteville and Visit Fort Worth.

This week on The Layover Live Jason is joined by two very special guests, Erin Francis-Cummings, CEO &amp; President of Destination Analysts, and Matt Clement, Senior VP of Marketing at Arrivalist! Matt and Erin discuss the recent findings from Destination Analysts and Arrivalist and what the recent changes of their data means for travelers and destinations alike.   About Erin Francis-Cummings:  Erin Francis-Cummings, President &amp; CEO of Destination Analysts, has spent the last nearly two decades studying travelers from across the globe and translating their evolving, complex, and fascinating behaviors and opinions into marketing insights for Destination Analysts’ 200+ clients.    About Matt Clement: Matt Clement, Senior VP of Marketing at Arrivalist, is a 10+ year veteran of the tourism and gaming industries specializing in marketing strategy, tourism research and destination development. In addition to his time at Arrivalist, Matt has worked in the DMO industry as a member of the teams at Experience Fayetteville and Visit Fort Worth.

Data and Insights' Impact on Planning for Recovery | The Layover Live Episode 118

This week on The Layover Live, Jason is joined by Seth Spillman, Chief Marketing Officer at the National Cowboy &amp; Western Heritage Museum, which you may have seen from the viral sensation "#HashtagTheCowboy" on social media. Seth and Jason discuss how the National Cowboy &amp; Western Heritage museum have used social media to connect with their audience, even when they can’t visit in person, and how DMOs can use social media to its fullest during this uncertain time.

This week on The Layover Live, Jason is joined by Seth Spillman, Chief Marketing Officer at the National Cowboy &amp; Western Heritage Museum, which you may have seen from the viral sensation "#HashtagTheCowboy" on social media. Seth and Jason discuss how the National Cowboy &amp; Western Heritage museum have used social media to connect with their audience, even when they can’t visit in person, and how DMOs can use social media to its fullest during this uncertain time.

Connecting Through Social Media | The Layover Live Episode 117

This week on The Layover Live Jason is joined by another very special guest! We're joined by Justin Bresler, VP of Marketing &amp; Business Development at Visit Denver, who oversees a wide array of marketing operations, including brand &amp; advertising management, interactive operations, social media, public relations, publications and membership.   Justin and Jason discuss an article from Search Engine Land around recent indicators that point to a potential recovery in the near future. Justin also shares how Visit Denver is preparing for the recovery and what they have done in the short term to be a valuable part of their community and support their local partners.

This week on The Layover Live Jason is joined by another very special guest! We're joined by Justin Bresler, VP of Marketing &amp; Business Development at Visit Denver, who oversees a wide array of marketing operations, including brand &amp; advertising management, interactive operations, social media, public relations, publications and membership.   Justin and Jason discuss an article from Search Engine Land around recent indicators that point to a potential recovery in the near future. Justin also shares how Visit Denver is preparing for the recovery and what they have done in the short term to be a valuable part of their community and support their local partners.

Planning For Recovery | The Layover Live Episode 116

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