Grow your business with tone of voice
Grow your business with tone of voice
In the final episode, Chris and I discuss the services of Verbal Identity and how they can assist in saving your busines... Read more
24 Nov 2021
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13mins
Strong Language - The Fastest, Smartest, Cheapest Marketing Tool You're Not Using
Strong Language - The Fastest, Smartest, Cheapest Marketing Tool You're Not Using
Chris shares some excerpts from his book and gives us some tips on how the power of language can make a huge difference ... Read more
24 Nov 2021
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13mins
Copy This
Copy This
In this episode Chris and I discuss the importance of consistent brand language and training your team on the correct us... Read more
24 Nov 2021
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13mins
Verbal Identity
Verbal Identity
Todays’ show… Is a special edition as I’m joined by Chris West of Verbal Identity. Chris hails the mother land of the UK... Read more
24 Nov 2021
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13mins
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Business planning using the BrandArc™
Business planning using the BrandArc™
Using the bottom of the BrandArc™, ‘The Foundation’ we can write a business plan. Knowing what we want to achieve we can... Read more
17 Nov 2021
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13mins
Marketing using the BrandArc™
Marketing using the BrandArc™
Using the middle of the BrandArc™, ‘The Framework’ we can plan a marketing strategy for the business. · Write and p... Read more
17 Nov 2021
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13mins
Branding with the BrandArc™
Branding with the BrandArc™
Using the top of the BrandArc™, ‘The Face’ we can determine the outward facing communications of your business. · L... Read more
17 Nov 2021
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12mins
Get the most out of your brand
Get the most out of your brand
The BrandArc™ is used for 3 primary purposes: - Brand language and tonality - Marketing strategy - Busin... Read more
17 Nov 2021
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8mins
Everyone loves a good one liner!
Everyone loves a good one liner!
Finally, the peak of the arc is your tagline or strapline. This where all the hard work we’ve done culminates in to just... Read more
11 Nov 2021
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13mins
Pitch it to me - how to write a 60 second pitch
Pitch it to me - how to write a 60 second pitch
The pitch is the 60 seconds max you have to tell someone enough to make them want to know more. It should be interestin... Read more
11 Nov 2021
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9mins
