Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research
Have you ever wondered how advertisers know if their brand initiatives are working correctly? I am a huge proponent of d... Read more
6 Jul 2022
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36mins
Small Podcasts Have A Shot At Podcast Advertising
Small Podcasts Have A Shot At Podcast Advertising
With limited inventory and only the top 1% of podcasts getting the advertising dollars, what happens to the rest of the ... Read more
22 Jun 2022
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40mins
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I love this report from the IAB. I am always very excited for the IAB Upfront event when they share their findings each ... Read more
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I loved chatting with Lindsay Smith from Ad Results about working with their clients on brand suitability, otherwise kno... Read more
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How RedCircle Connects Brands and Podcasters
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It is very hard for brands and indie podcasters to connect. Most of it is done manually with a direct relationship, netw... Read more
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We Want Transparency In Podcast Advertising with Marty Michael
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The podcast industry struggles with transparency when it comes to pricing, results, and measurements. There are several ... Read more
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How Brands Scale Their Podcast Influence with Todd Gallet
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I had one of the most open and honest conversations with Todd Gallet, Head of Partnerships at Podcorn, about how brands ... Read more
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Podcast Advertising Needs To Be Easier To Buy and Scale
Podcast Advertising Needs To Be Easier To Buy and Scale
As traditional influencer marketing platforms (Facebook, Instagram, etc.) get increasingly over-saturated with influence... Read more
16 Mar 2022
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34mins
Why Programmatic Podcast Ads Are Good For Podcasting
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I can go on and on all day about how important and influential host-read endorsement ads are, but the reality is we need... Read more
2 Mar 2022
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18mins
