Episode 5 deals with the impact of the legal environment on business decisions.

Episode 5 - The Legal Environment

Episode 7 illustrates how the market segmentation process can be applied internationally.

Episode 7 - Segmenting the International Market

Episode 3 directs you to possible ways in which awareness of differences and a willingness to accommodate differences in local customs could prevent misunderstandings.

Episode 3 - Business Customs and Cultural Adaptation

Episode 6 focuses on the tools that are available in gathering and analysing information about foreign markets.

Episode 6 - International Marketing Research and Information Systems

Episode 1 is an overview of how the internationalisation or globalisation of markets affects the domestic and international business.

Episode 1 - The Scope and Challenge of International Marketing

Episode 2 focuses on how the elements of culture affect buyers and their purchase motivations in different environments.

Episode 2 - The Cultural Environment

Episode 4 introduces you to the political environment and political risks.

Episode 4 - The Political Environment

(Podcast) International Marketing

What is this?
1 quote, 3 ideas & 1 question from a carefully curated podcast episode.
Every Monday & Wednesday.

Want a 3rd insight and episode every week? Email me at curation@owltail.com.

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The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!