#8: Has marketing's "Now Moment" finally arrived?
#8: Has marketing's "Now Moment" finally arrived?
Over the past 24 months, accelerated technology adoption has forced grocers, retailers, and other brand marketers to ret... Read more
12 May 2022
•
53mins
#7: Transforming marketing through customer data and personalization. Are we there yet?
#7: Transforming marketing through customer data and personalization. Are we there yet?
A conversation with Matt Atkinson, former Chief Customer Officer of The Co-operative Group and former Tesco CMO Technolo... Read more
1 Apr 2022
•
46mins
#6: Shopper shifts and evolving loyalty programs, what's next for retailers and brands?
#6: Shopper shifts and evolving loyalty programs, what's next for retailers and brands?
Consumer behaviors have changed over the past 20 months; that reality is impossible to ignore for anyone in the retail s... Read more
13 Jan 2022
•
36mins
#5: What makes good marketing? with Sir Terry Leahy
#5: What makes good marketing? with Sir Terry Leahy
What constitutes a strong marketing strategy? And how do you leverage customer data to define that strategy in the first... Read more
23 Sep 2021
•
44mins
Most Popular Podcasts
The Joe Rogan Experience
TED Talks Daily
The Tim Ferriss Show
The Daily
Stuff You Should Know
Oprah's SuperSoul Conversations
Armchair Expert with Dax Shepard
#4: Transforming digital marketing: what's ahead for retailers?
#4: Transforming digital marketing: what's ahead for retailers?
Digital has completely transformed the business of media, music and maps – and it’s transforming retailers’ operations a... Read more
13 Aug 2021
•
42mins
#3: Is Loyalty Dead?
#3: Is Loyalty Dead?
The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effectiv... Read more
10 Jun 2021
•
40mins
#2: The Analogue Years
#2: The Analogue Years
Do you remember the analog years when mobile phones were still novelties, people used VHS tapes to watch videos and CDs ... Read more
27 Apr 2021
•
46mins
#1: What is the Omnichallenge?
#1: What is the Omnichallenge?
Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still f... Read more
31 Mar 2021
•
32mins
Welcome to the Omnichallenge Podcast
Welcome to the Omnichallenge Podcast
Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still f... Read more
22 Mar 2021
•
1min
