EP10: Why Do Rankings Matter
EP10: Why Do Rankings Matter
In the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both p... Read more
6 Apr 2021
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32mins
EP9: Conversation with Matt McGraw - a Success Story
EP9: Conversation with Matt McGraw - a Success Story
In this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to d... Read more
30 Mar 2021
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33mins
EP8: What to Do When You Don't Want to Do Your Job!
EP8: What to Do When You Don't Want to Do Your Job!
What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to m... Read more
23 Mar 2021
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17mins
EP7: Ad Scheduling, a Double-edged Sword
EP7: Ad Scheduling, a Double-edged Sword
In this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to a... Read more
16 Mar 2021
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21mins
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EP6: Keyword Harvesting
EP6: Keyword Harvesting
In this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differe... Read more
9 Mar 2021
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29mins
EP5: Bread & Butter PPC (Part 2)
EP5: Bread & Butter PPC (Part 2)
In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC. Topic... Read more
2 Mar 2021
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30mins
EP4: Bread & Butter PPC (Part 1)
EP4: Bread & Butter PPC (Part 1)
In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC. T... Read more
23 Feb 2021
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30mins
EP3: A Conversation with Franz Jordan, Sellics' CEO
EP3: A Conversation with Franz Jordan, Sellics' CEO
In this new episode of The Flywheel, Courtney and Tommaso have a conversation with Franz Jordan, Sellics' CEO. They disc... Read more
16 Feb 2021
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29mins
EP2: Product Targeting & Hotdogs
EP2: Product Targeting & Hotdogs
In this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to levera... Read more
9 Feb 2021
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21mins
EP1: The Sales Attribution Window
EP1: The Sales Attribution Window
In the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does no... Read more
2 Feb 2021
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23mins
