The Consumer Researcher

The Consumer Researcher is the official podcast of the Journal of Consumer Research. Listen to our editors and authors talking about the latest research published in JCR.

Popular All episodes

Author Interview: Donna Hoffman and Thomas Novak, authors of the 2021 JCR Best Article

Donna Hoffman and Tom Novak are the authors of "Consumer and Object Experience in the Internet of Things: An Assemblage ... Read more

22 Dec 2021

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21mins

Thomas Novak

Donna Hoffman

Author Interview: Dirk Hovy, Shiri Melumad, and Jeff Inman, authors of Wordify

Wordify is a new methodological tool for discovering and differentiating consumer vocabularies. Listen to editors Markus... Read more

2 Oct 2021

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19mins

Shiri Melumad

Dirk Hovy

Jeff Inman

Author Interview: Evan Weingarten and Joe Goodman

In this episode of The Consumer Research, Andrew Stephen interviews Evan Weingarten and Joe Goodman, authors of "Re-exam... Read more

25 Mar 2021

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24mins

Joe Goodman

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