Marketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now. We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world. Thanks to our loyal listeners, and be sure to check out semrush.com in the meantime!  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  SEMrush - https://www.semrush.com/  SERrush blog - https://blog.semrush.com/ SEMrush Twitter - https://twitter.com/semrush  SEMrush LinkedIn - https://www.linkedin.com/company/semrush/  SEMrush Instagram - https://www.instagram.com/semrush/ Contact us - podcast@semrush.com  

Marketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now. We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world. Thanks to our loyal listeners, and be sure to check out <a href="http://semrush.com" rel="nofollow" target="_blank">semrush.com</a> in the meantime!  Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>SEMrush - <a href="https://www.semrush.com/" rel="nofollow" target="_blank">https://www.semrush.com/</a> </li> <li>SERrush blog - <a href="https://blog.semrush.com/" rel="nofollow" target="_blank">https://blog.semrush.com/</a></li> <li>SEMrush Twitter - <a href="https://twitter.com/semrush" rel="nofollow" target="_blank">https://twitter.com/semrush</a> </li> <li>SEMrush LinkedIn - <a href="https://www.linkedin.com/company/semrush/" rel="nofollow" target="_blank">https://www.linkedin.com/company/semrush/</a> </li> <li>SEMrush Instagram - <a href="https://www.instagram.com/semrush/" rel="nofollow" target="_blank">https://www.instagram.com/semrush/</a></li> <li>Contact us - <a href="mailto:podcast@semrush.com">podcast@semrush.com</a> </li> </ul>

Marketing Scoop Season Finale

Today on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital.  In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding. You’ll also learn the secrets of how Quickfire Digital generates thousands of leads each month, and why Nathan recommends focusing on agency partnerships instead of traditional lead generation through things like SEO or paid advertising. Plus, you’ll want to hear Nathan’s interesting background and his tips for how to stay on top of your business without facing burnout. Guest, Nathan Lomax https://twitter.com/nathan_lomax  https://www.linkedin.com/in/nathan-lomax  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  Quickfire Digital - https://www.quickfiredigital.co.uk/  Spencer Gallagher -  https://www.linkedin.com/in/spencergallagher/?originalSubdomain=uk  Google Pay - https://pay.google.com/about/  Apple Pay - https://www.apple.com/apple-pay/  Scribeless - https://scribeless.co/ Fred Cohen -  https://www.linkedin.com/in/fred-cohen-5791901b/?originalSubdomain=uk  Martin Harper -  https://www.linkedin.com/in/martin-harper-47637a98/?originalSubdomain=uk  

Today on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital.  In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding. You’ll also learn the secrets of how Quickfire Digital generates thousands of leads each month, and why Nathan recommends focusing on agency partnerships instead of traditional lead generation through things like SEO or paid advertising. Plus, you’ll want to hear Nathan’s interesting background and his tips for how to stay on top of your business without facing burnout. Guest, Nathan Lomax <a href="https://twitter.com/nathan_lomax" rel="nofollow" target="_blank">https://twitter.com/nathan_lomax</a> <a href="https://www.linkedin.com/in/nathan-lomax" rel="nofollow" target="_blank">https://www.linkedin.com/in/nathan-lomax</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>Quickfire Digital - <a href="https://www.quickfiredigital.co.uk/" rel="nofollow" target="_blank">https://www.quickfiredigital.co.uk/</a> </li> <li>Spencer Gallagher - <a href="https://www.linkedin.com/in/spencergallagher/?originalSubdomain=uk" rel="nofollow" target="_blank"> https://www.linkedin.com/in/spencergallagher/?originalSubdomain=uk</a> </li> <li>Google Pay - <a href="https://pay.google.com/about/" rel="nofollow" target="_blank">https://pay.google.com/about/</a> </li> <li>Apple Pay - <a href="https://www.apple.com/apple-pay/" rel="nofollow" target="_blank">https://www.apple.com/apple-pay/</a> </li> <li>Scribeless - <a href="https://scribeless.co/" rel="nofollow" target="_blank">https://scribeless.co/</a></li> <li>Fred Cohen - <a href="https://www.linkedin.com/in/fred-cohen-5791901b/?originalSubdomain=uk" rel="nofollow" target="_blank"> https://www.linkedin.com/in/fred-cohen-5791901b/?originalSubdomain=uk</a> </li> <li>Martin Harper - <a href="https://www.linkedin.com/in/martin-harper-47637a98/?originalSubdomain=uk" rel="nofollow" target="_blank"> https://www.linkedin.com/in/martin-harper-47637a98/?originalSubdomain=uk</a> </li> </ul>

How to Double Down on Agency Partnerships and Boost Your Leads

In today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House.  You’ll hear how Repurpose House client Endless Events doubled their site traffic and tripled its site contacts without spending a dollar on advertising.  Plus, Shaina discusses the importance of getting that extra marketing mileage out of your pre-existing content, and why video crushes images and texts when it comes to social media strategies.  Guest, Shaina Weisinger https://www.linkedin.com/in/shainaweisinger/ https://twitter.com/weisingershaina Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  Repurpose House - https://repurposehouse.com/  Wake Brand Media - https://wakebrandmedia.com/  Repurpose House and Endless Events Case Study -  https://repurposehouse.com/wp-content/uploads/2019/05/Endless-Events-Case-Study.pdf  Endless Events - https://helloendless.com/  Hubspot - https://www.hubspot.com/  Sendible - https://www.sendible.com/  Storrito - https://storrito.com/  IGTV -  https://about.instagram.com/blog/announcements/welcome-to-igtv  Facebook - https://www.facebook.com/  Instagram - https://www.instagram.com YouTube Ads - https://youtube.com/ads/  The Content Coalition Podcast - https://repurposehouse.com/podcast/  

In today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House.  You’ll hear how Repurpose House client Endless Events doubled their site traffic and tripled its site contacts without spending a dollar on advertising.  Plus, Shaina discusses the importance of getting that extra marketing mileage out of your pre-existing content, and why video crushes images and texts when it comes to social media strategies.  Guest, Shaina Weisinger <a href="https://www.linkedin.com/in/shainaweisinger/" rel="nofollow" target="_blank">https://www.linkedin.com/in/shainaweisinger/</a> <a href="https://twitter.com/weisingershaina" rel="nofollow" target="_blank">https://twitter.com/weisingershaina</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>Repurpose House - <a href="https://repurposehouse.com/" rel="nofollow" target="_blank">https://repurposehouse.com/</a> </li> <li>Wake Brand Media - <a href="https://wakebrandmedia.com/" rel="nofollow" target="_blank">https://wakebrandmedia.com/</a> </li> <li>Repurpose House and Endless Events Case Study - <a href="https://repurposehouse.com/wp-content/uploads/2019/05/Endless-Events-Case-Study.pdf" rel="nofollow" target="_blank"> https://repurposehouse.com/wp-content/uploads/2019/05/Endless-Events-Case-Study.pdf</a> </li> <li>Endless Events - <a href="https://helloendless.com/" rel="nofollow" target="_blank">https://helloendless.com/</a> </li> <li>Hubspot - <a href="https://www.hubspot.com/" rel="nofollow" target="_blank">https://www.hubspot.com/</a> </li> <li>Sendible - <a href="https://www.sendible.com/" rel="nofollow" target="_blank">https://www.sendible.com/</a> </li> <li>Storrito - <a href="https://storrito.com/" rel="nofollow" target="_blank">https://storrito.com/</a> </li> <li>IGTV - <a href="https://about.instagram.com/blog/announcements/welcome-to-igtv" rel="nofollow" target="_blank"> https://about.instagram.com/blog/announcements/welcome-to-igtv</a> </li> <li>Facebook - <a href="https://www.facebook.com/" rel="nofollow" target="_blank">https://www.facebook.com/</a> </li> <li>Instagram - <a href="https://www.instagram.com/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com</a></li> <li>YouTube Ads - <a href="https://youtube.com/ads/" rel="nofollow" target="_blank">https://youtube.com/ads/</a> </li> <li>The Content Coalition Podcast - <a href="https://repurposehouse.com/podcast/" rel="nofollow" target="_blank">https://repurposehouse.com/podcast/</a> </li> </ul>

How Repurpose House Helped Its Client Triple Their Leads by Repurposing Content

Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’ Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the user experience and more than double their traffic.  This interview is also jam-packed with Gary’s thoughts on structured data, voice search, schema, and...Britney Spears.  Plus, check out the listener Q&amp;A session at the end of the episode. You don’t want to miss it!  Guest, Gary Illyes  https://twitter.com/methode Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  Google - https://www.google.com/  Rakuten - https://www.rakuten.com/  Case Study: Rakuten increases time on site 1.5x with the recipe search experience on Google -  https://developers.google.com/search/case-studies/rakuten-case-study  Rakuten Recipe - https://recipe.rakuten.co.jp/  Google’s John Mueller - https://twitter.com/johnmu Google’s Daniel Waisberg - https://twitter.com/danielwaisberg  Q&amp;A with Gary Illyes from Google -  https://www.youtube.com/watch?v=29p7tLrdOYA&amp;feature=youtu.be  SEMrush Twitter - https://twitter.com/semrush  

Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’ Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the user experience and more than double their traffic.  This interview is also jam-packed with Gary’s thoughts on structured data, voice search, schema, and...Britney Spears.  Plus, check out the listener Q&amp;A session at the end of the episode. You don’t want to miss it!  Guest, Gary Illyes  <a href="https://twitter.com/methode" rel="nofollow" target="_blank">https://twitter.com/methode</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>Google - <a href="https://www.google.com/" rel="nofollow" target="_blank">https://www.google.com/</a> </li> <li>Rakuten - <a href="https://www.rakuten.com/" rel="nofollow" target="_blank">https://www.rakuten.com/</a> </li> <li>Case Study: Rakuten increases time on site 1.5x with the recipe search experience on Google - <a href="https://developers.google.com/search/case-studies/rakuten-case-study" rel="nofollow" target="_blank"> https://developers.google.com/search/case-studies/rakuten-case-study</a> </li> <li>Rakuten Recipe - <a href="https://recipe.rakuten.co.jp/" rel="nofollow" target="_blank">https://recipe.rakuten.co.jp/</a> </li> <li>Google’s John Mueller - <a href="https://twitter.com/johnmu?lang=en" rel="nofollow" target="_blank">https://twitter.com/johnmu</a></li> <li>Google’s Daniel Waisberg - <a href="https://twitter.com/danielwaisberg" rel="nofollow" target="_blank">https://twitter.com/danielwaisberg</a> </li> <li>Q&amp;A with Gary Illyes from Google - <a href="https://www.youtube.com/watch?v=29p7tLrdOYA&amp;feature=youtu.be" rel="nofollow" target="_blank"> https://www.youtube.com/watch?v=29p7tLrdOYA&amp;feature=youtu.be</a> </li> <li>SEMrush Twitter - <a href="https://twitter.com/semrush?lang=en" rel="nofollow" target="_blank">https://twitter.com/semrush</a> </li> </ul>

Lessons from Google’s Structured Data Guru on Doubling Rakuten’s Traffic

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen.  Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and voice assistance to augmented and virtual reality, her varied portfolio has her looking after more than 40 brands.  Listen in as Orchid discusses how Nestlé USA and Pandora teamed up on an alpha product to understand how consumers are interacting with voice technology while they're in their daily routines, and how brands can become an answer to consumer’s questions via conversational AI. Guest, Orchid Bertelsen  https://www.linkedin.com/in/orchidbertelsen/  https://twitter.com/OrchidBertelsen  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  Nestle - https://www.nestle.com/  Pandora - https://www.pandora.com/  Interactive Voice Alpha  -  https://www.adweek.com/brand-marketing/pandora-begins-testing-interactive-voice-ad-functionality Google Home -  https://store.google.com/us/magazine/compare_nest_speakers_displays  Amazon Alexa - https://www.amazon.com/smart-home-devices  Microsoft Cortana - https://www.microsoft.com/en-us/cortana  SXSW - https://www.sxsw.com/  HBO’s Westworld Experience at SXSW -  https://www.businessinsider.com/westworld-hbo-experience-at-sxsw-2018-3  Oreo Experience at SXSW -  https://www.adweek.com/digital/oreo-uses-twitter-make-3d-cookies-sxsw-156121/  Haagen-Dazs - https://www.haagendazs.us/  Check out Orchid’s articles on Medium - https://medium.com/@orchid.bertelsen  

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen.  Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and voice assistance to augmented and virtual reality, her varied portfolio has her looking after more than 40 brands.  Listen in as Orchid discusses how Nestlé USA and Pandora teamed up on an alpha product to understand how consumers are interacting with voice technology while they're in their daily routines, and how brands can become an answer to consumer’s questions via conversational AI. Guest, Orchid Bertelsen  <a href="https://www.linkedin.com/in/orchidbertelsen/" rel="nofollow" target="_blank">https://www.linkedin.com/in/orchidbertelsen/</a> <a href="https://twitter.com/OrchidBertelsen" rel="nofollow" target="_blank">https://twitter.com/OrchidBertelsen</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>Nestle - <a href="https://www.nestle.com/" rel="nofollow" target="_blank">https://www.nestle.com/</a> </li> <li>Pandora - <a href="https://www.pandora.com/" rel="nofollow" target="_blank">https://www.pandora.com/</a> </li> <li>Interactive Voice Alpha  - <a href="https://www.adweek.com/brand-marketing/pandora-begins-testing-interactive-voice-ad-functionality/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+adweek%2Ffeatured-articles+%28Adweek+All%29" rel="nofollow" target="_blank"> https://www.adweek.com/brand-marketing/pandora-begins-testing-interactive-voice-ad-functionality</a></li> <li>Google Home - <a href="https://store.google.com/us/magazine/compare_nest_speakers_displays" rel="nofollow" target="_blank"> https://store.google.com/us/magazine/compare_nest_speakers_displays</a> </li> <li>Amazon Alexa - <a href="https://www.amazon.com/smart-home-devices" rel="nofollow" target="_blank">https://www.amazon.com/smart-home-devices</a> </li> <li>Microsoft Cortana - <a href="https://www.microsoft.com/en-us/cortana" rel="nofollow" target="_blank">https://www.microsoft.com/en-us/cortana</a> </li> <li>SXSW - <a href="https://www.sxsw.com/" rel="nofollow" target="_blank">https://www.sxsw.com/</a> </li> <li>HBO’s Westworld Experience at SXSW - <a href="https://www.businessinsider.com/westworld-hbo-experience-at-sxsw-2018-3" rel="nofollow" target="_blank"> https://www.businessinsider.com/westworld-hbo-experience-at-sxsw-2018-3</a> </li> <li>Oreo Experience at SXSW - <a href="https://www.adweek.com/digital/oreo-uses-twitter-make-3d-cookies-sxsw-156121/" rel="nofollow" target="_blank"> https://www.adweek.com/digital/oreo-uses-twitter-make-3d-cookies-sxsw-156121/</a> </li> <li>Haagen-Dazs - <a href="https://www.haagendazs.us/" rel="nofollow" target="_blank">https://www.haagendazs.us/</a> </li> <li>Check out Orchid’s articles on Medium - <a href="https://medium.com/@orchid.bertelsen" rel="nofollow" target="_blank">https://medium.com/@orchid.bertelsen</a> </li> </ul>

How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns

On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform.  Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs.  Plus, you’ll learn why marketers should invest in over the top (OTT) advertising and how Roku uses their own data at scale to help its advertisers reach their goals.  Guest, Tim Natividad https://www.linkedin.com/in/tim-natividad-77135940/  https://twitter.com/timnatividad Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  Roku - https://www.roku.com/  Roku’s OneView Advertising Platform - https://advertising.roku.com Dataxu - https://advertising.roku.com/dataxu  ThirdLove - https://www.thirdlove.com Baskin Robbins - https://www.baskinrobbins.com T-Mobile - https://www.t-mobile.com TurboTax - https://turbotax.intuit.com Home Together Initiative - https://blog.roku.com/home-together 

On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform.  Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs.  Plus, you’ll learn why marketers should invest in over the top (OTT) advertising and how Roku uses their own data at scale to help its advertisers reach their goals.  Guest, Tim Natividad <a href="https://www.linkedin.com/in/tim-natividad-77135940/" rel="nofollow" target="_blank">https://www.linkedin.com/in/tim-natividad-77135940/</a> <a href="https://twitter.com/timnatividad?lang=en" rel="nofollow" target="_blank">https://twitter.com/timnatividad</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>Roku - <a href="https://www.roku.com/" rel="nofollow" target="_blank">https://www.roku.com/</a> </li> <li>Roku’s OneView Advertising Platform - <a href="https://advertising.roku.com/" rel="nofollow" target="_blank">https://advertising.roku.com</a></li> <li>Dataxu - <a href="https://advertising.roku.com/dataxu" rel="nofollow" target="_blank">https://advertising.roku.com/dataxu</a> </li> <li>ThirdLove - <a href="https://www.thirdlove.com/" rel="nofollow" target="_blank">https://www.thirdlove.com</a></li> <li>Baskin Robbins - <a href="https://www.baskinrobbins.com/" rel="nofollow" target="_blank">https://www.baskinrobbins.com</a></li> <li>T-Mobile - <a href="https://www.t-mobile.com/" rel="nofollow" target="_blank">https://www.t-mobile.com</a></li> <li>TurboTax - <a href="https://turbotax.intuit.com/" rel="nofollow" target="_blank">https://turbotax.intuit.com</a></li> <li>Home Together Initiative - <a href="https://blog.roku.com/home-together" rel="nofollow" target="_blank">https://blog.roku.com/home-together</a></li> </ul>

How Roku Leverages Segmentation and Personalization to Dial-In Ad Performance

Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show. Listen in as Prelini walks us through how the Zendesk Morning Show went from concept to release in just 3 weeks while in the midst of the COVID-19 pandemic. Plus, you’ll hear why the viewer figures for the Zendesk Morning Show are 35% higher, compared to 40 webinars ran during all of 2020.  Guest, Prelini Udayan-Chiechi  https://www.linkedin.com/in/prelini/?originalSubdomain=uk  https://twitter.com/prelini  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  Zendesk - https://www.zendesk.com/  Zendesk Morning Show - https://www.zendesk.co.uk/campaign/morning-show/  The Morning Show on Apple TV -  https://tv.apple.com/us/show/the-morning-show/umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m  Zendesk YouTube - https://www.youtube.com/user/zendesk  Remote Support Bundle -  https://www.zendesk.com/campaign/remote-support-bundle/  Tech For Good -  https://www.zendesk.com/blog/zendesk-tech-good-participants-create-crucial-covid-19-resources/  Peloton - https://www.onepeloton.com/  

Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show. Listen in as Prelini walks us through how the Zendesk Morning Show went from concept to release in just 3 weeks while in the midst of the COVID-19 pandemic. Plus, you’ll hear why the viewer figures for the Zendesk Morning Show are 35% higher, compared to 40 webinars ran during all of 2020.  Guest, Prelini Udayan-Chiechi <a href="https://www.linkedin.com/in/prelini/?originalSubdomain=uk" rel="nofollow" target="_blank"> https://www.linkedin.com/in/prelini/?originalSubdomain=uk</a> <a href="https://twitter.com/prelini?lang=en" rel="nofollow" target="_blank">https://twitter.com/prelini</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>Zendesk - <a href="https://www.zendesk.com/" rel="nofollow" target="_blank">https://www.zendesk.com/</a> </li> <li>Zendesk Morning Show - <a href="https://www.zendesk.co.uk/campaign/morning-show/" rel="nofollow" target="_blank">https://www.zendesk.co.uk/campaign/morning-show/</a> </li> <li>The Morning Show on Apple TV - <a href="https://tv.apple.com/us/show/the-morning-show/umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m" rel="nofollow" target="_blank"> https://tv.apple.com/us/show/the-morning-show/umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m</a> </li> <li>Zendesk YouTube - <a href="https://www.youtube.com/user/zendesk" rel="nofollow" target="_blank">https://www.youtube.com/user/zendesk</a> </li> <li>Remote Support Bundle - <a href="https://www.zendesk.com/campaign/remote-support-bundle/" rel="nofollow" target="_blank"> https://www.zendesk.com/campaign/remote-support-bundle/</a> </li> <li>Tech For Good - <a href="https://www.zendesk.com/blog/zendesk-tech-good-participants-create-crucial-covid-19-resources/" rel="nofollow" target="_blank"> https://www.zendesk.com/blog/zendesk-tech-good-participants-create-crucial-covid-19-resources/</a> </li> <li>Peloton - <a href="https://www.onepeloton.com/" rel="nofollow" target="_blank">https://www.onepeloton.com/</a> </li> </ul>

Discovering A Marketing Channel That Outperforms Webinars by 35%

Today on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley.  In this episode, you’ll hear how the Morning Brew team increased revenue by 5X in just one year, built a strong referral program, and grew to over 2 million newsletter subscribers. Plus, Austin discusses the importance of open rates vs. subscriber numbers (around 1 million unique people open their emails daily!) and building brand awareness simply by providing outstanding content.  Guest, Austin Rief https://www.linkedin.com/in/austin-rief/  https://twitter.com/austin_rief  https://www.instagram.com/austinrief Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  Morning Brew’s Website - https://www.morningbrew.com/daily/stories  Retail Brew - https://www.morningbrew.com/retail.html  Emerging Tech Brew - https://www.morningbrew.com/emerging-tech.html  Marketing Brew - https://www.morningbrew.com/marketing.html  Morning Brew’s Podcast, Business Casual - https://www.businesscasual.fm/  

Today on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley.  In this episode, you’ll hear how the Morning Brew team increased revenue by 5X in just one year, built a strong referral program, and grew to over 2 million newsletter subscribers. Plus, Austin discusses the importance of open rates vs. subscriber numbers (around 1 million unique people open their emails daily!) and building brand awareness simply by providing outstanding content.  Guest, Austin Rief <a href="https://www.linkedin.com/in/austin-rief/" rel="nofollow" target="_blank">https://www.linkedin.com/in/austin-rief/</a> <a href="https://twitter.com/austin_rief" rel="nofollow" target="_blank">https://twitter.com/austin_rief</a> <a href="https://www.instagram.com/austinrief/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/austinrief</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>Morning Brew’s Website - <a href="https://www.morningbrew.com/daily/stories" rel="nofollow" target="_blank">https://www.morningbrew.com/daily/stories</a> </li> <li>Retail Brew - <a href="https://www.morningbrew.com/retail.html" rel="nofollow" target="_blank">https://www.morningbrew.com/retail.html</a> </li> <li>Emerging Tech Brew - <a href="https://www.morningbrew.com/emerging-tech.html" rel="nofollow" target="_blank">https://www.morningbrew.com/emerging-tech.html</a> </li> <li>Marketing Brew - <a href="https://www.morningbrew.com/marketing.html" rel="nofollow" target="_blank">https://www.morningbrew.com/marketing.html</a> </li> <li>Morning Brew’s Podcast, Business Casual - <a href="https://www.businesscasual.fm/" rel="nofollow" target="_blank">https://www.businesscasual.fm/</a> </li> </ul>

How to Increase Revenue by 5x in Just One Year

Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy &amp; Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively.  Plus, she explains the importance of mission-driven marketing and effective communication, and how she landed a spot on the prestigious Forbes 30 Under 30 list. Listen in.  Guest, Sabena Gupta https://www.linkedin.com/in/sabenagupta/  https://www.sabenagupta.com/ Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  The New York Times - https://www.nytimes.com/  Amazon Alexa - https://developer.amazon.com/en-US/alexa  Truth Campaign - https://youtu.be/gY0Fdz350GE Forbes 30 Under 30 -  https://www.forbes.com/profile/sabena-gupta/#497f8691224d  AdAge 40 Under 40 -  https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2193906  Jonathan Mildenhall - https://www.linkedin.com/in/mildenhall/  21st Century Brand - https://twentyfirstcenturybrand.com/ 

Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy &amp; Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively.  Plus, she explains the importance of mission-driven marketing and effective communication, and how she landed a spot on the prestigious Forbes 30 Under 30 list. Listen in.  Guest, Sabena Gupta <a href="https://www.linkedin.com/in/sabenagupta/" rel="nofollow" target="_blank">https://www.linkedin.com/in/sabenagupta/</a> <a href="https://www.sabenagupta.com/" rel="nofollow" target="_blank">https://www.sabenagupta.com/</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>The New York Times - <a href="https://www.nytimes.com/" rel="nofollow" target="_blank">https://www.nytimes.com/</a> </li> <li>Amazon Alexa - <a href="https://developer.amazon.com/en-US/alexa" rel="nofollow" target="_blank">https://developer.amazon.com/en-US/alexa</a> </li> <li>Truth Campaign - <a href="https://youtu.be/gY0Fdz350GE" rel="nofollow" target="_blank">https://youtu.be/gY0Fdz350GE</a></li> <li>Forbes 30 Under 30 - <a href="https://www.forbes.com/profile/sabena-gupta/#497f8691224d" rel="nofollow" target="_blank"> https://www.forbes.com/profile/sabena-gupta/#497f8691224d</a> </li> <li>AdAge 40 Under 40 - <a href="https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2193906" rel="nofollow" target="_blank"> https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2193906</a> </li> <li>Jonathan Mildenhall - <a href="https://www.linkedin.com/in/mildenhall/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mildenhall/</a> </li> <li>21st Century Brand - <a href="https://twentyfirstcenturybrand.com/" rel="nofollow" target="_blank">https://twentyfirstcenturybrand.com/</a></li> </ul>

Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon

In the midst of a global pandemic, it’s safe to say the results from Microsoft Teams have been monumental with an increase of 1,260% growth in traffic (from Feb 20 to Apr 20’, source - SEMrush). The company recently set a new record of 4 billion meeting minutes in one day, along with a new high of 200 million meeting participants. Today on Marketing Scoop, we’re talking to Kady Dundas, Senior Director of Product Marketing at Microsoft Teams, about what life at Microsoft has been like during this new normal. Listen in as Kady discusses Microsoft’s contribution to society across the world during COVID-19, and how to keep your teams motivated during these times of uncertainty.  Guest, Kady Dundas https://www.linkedin.com/in/kadydundas/  https://twitter.com/kadydundas  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned:  Microsoft Team’s Website - https://www.microsoft.com/ Team’s Background Features -  https://support.microsoft.com/en-us/office/change-your-background-for-a-teams-meeting-f77a2381-443a-499d-825e-509a140f4780  SEMrush’s Ecommerce &amp; Consumer Trends During Coronavirus - https://www.semrush.com/blog/ecommerce-covid-19/  Microsoft Cloud Strength Drives Third Quarter Results -  https://www.microsoft.com/en-us/Investor/earnings/FY-2020-Q3/press-release-webcast  Microsoft Team’s Blog -  https://techcommunity.microsoft.com/t5/microsoft-teams-blog/bg-p/MicrosoftTeamsBlog  University of Bologna (Italy) - https://www.unibo.it/en  Follow Lori Wright of Microsoft - https://www.linkedin.com/in/lowright/  

In the midst of a global pandemic, it’s safe to say the results from Microsoft Teams have been monumental with an increase of 1,260% growth in traffic (from Feb 20 to Apr 20’, source - <a href="https://www.semrush.com/dashboard/" rel="nofollow" target="_blank">SEMrush</a>). The company recently set a new record of 4 billion meeting minutes in one day, along with a new high of 200 million meeting participants. Today on Marketing Scoop, we’re talking to Kady Dundas, Senior Director of Product Marketing at Microsoft Teams, about what life at Microsoft has been like during this new normal. Listen in as Kady discusses Microsoft’s contribution to society across the world during COVID-19, and how to keep your teams motivated during these times of uncertainty.  Guest, Kady Dundas <a href="https://www.linkedin.com/in/kadydundas/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kadydundas/</a> <a href="https://twitter.com/kadydundas" rel="nofollow" target="_blank">https://twitter.com/kadydundas</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links mentioned: <ul> <li>Microsoft Team’s Website - <a href="https://www.microsoft.com/" rel="nofollow" target="_blank">https://www.microsoft.com/</a></li> <li>Team’s Background Features - <a href="https://support.microsoft.com/en-us/office/change-your-background-for-a-teams-meeting-f77a2381-443a-499d-825e-509a140f4780" rel="nofollow" target="_blank"> https://support.microsoft.com/en-us/office/change-your-background-for-a-teams-meeting-f77a2381-443a-499d-825e-509a140f4780</a> </li> <li>SEMrush’s Ecommerce &amp; Consumer Trends During Coronavirus - <a href="https://www.semrush.com/blog/ecommerce-covid-19/" rel="nofollow" target="_blank">https://www.semrush.com/blog/ecommerce-covid-19/</a> </li> <li>Microsoft Cloud Strength Drives Third Quarter Results - <a href="https://www.microsoft.com/en-us/Investor/earnings/FY-2020-Q3/press-release-webcast" rel="nofollow" target="_blank"> https://www.microsoft.com/en-us/Investor/earnings/FY-2020-Q3/press-release-webcast</a> </li> <li>Microsoft Team’s Blog - <a href="https://techcommunity.microsoft.com/t5/microsoft-teams-blog/bg-p/MicrosoftTeamsBlog" rel="nofollow" target="_blank"> https://techcommunity.microsoft.com/t5/microsoft-teams-blog/bg-p/MicrosoftTeamsBlog</a> </li> <li>University of Bologna (Italy) - <a href="https://www.unibo.it/en" rel="nofollow" target="_blank">https://www.unibo.it/en</a> </li> <li>Follow Lori Wright of Microsoft - <a href="https://www.linkedin.com/in/lowright/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lowright/</a> </li> </ul>

How Microsoft Teams Grew Traffic by 1,260% During the New Normal

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.https://www.semrush.com/podcast/podcast@semrush.com

Love the new season! Great speakers, fun talks with some marketing insights and takeaways!

One of my favorites!

Unbelievable consistency in quality of speakers from episode to episode. Great source of new ideas.

Best podcast about marketing

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge. <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a> podcast@semrush.com

Marketing Scoop Podcast

Welcome to Marketing Scoop Podcast by SEMrush! Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute. Facebook &amp; Instagram are great to find qualified leads, but the ads' performance depends on whether or not you have a winning strategy. Terry will run us through the best practices on how to increase conversions and efficiency from your Facebook and Instagram ads. Listen on  Apple Podcasts | Spotify | Google Podcasts | Stitcher Guest, Terry Rice of Entrepreneur  https://twitter.com/itsterryrice  https://www.linkedin.com/in/terry-rice/ Host, Espree Devora  https://twitter.com/espreedevora  https://www.linkedin.com/in/espree Links Mentioned: Terry Rice Website,  https://www.terryrice.co/ Entrepreneur,  https://www.entrepreneur.com/ SEMrush,  https://www.semrush.com/ Google Optimize,  https://optimize.google.com/optimize/home/ Facebook Insights,  https://web.facebook.com/business/insights/tools/audience-insights Dollar Shave Club,  https://www.dollarshaveclub.com/ BEAR Powerfood,  https://www.bearpowerfoods.com/ Credits: Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound 

Welcome to Marketing Scoop Podcast by SEMrush! Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute. Facebook &amp; Instagram are great to find qualified leads, but the ads' performance depends on whether or not you have a winning strategy. Terry will run us through the best practices on how to increase conversions and efficiency from your Facebook and Instagram ads. Listen on <a href="https://podcasts.apple.com/us/podcast/3-1-how-to-increase-conversions-efficiency-from-your/id1360863632?i=1000462576767" rel="nofollow" target="_blank"> Apple Podcasts</a> | <a href="https://open.spotify.com/episode/7kDWztpDprIrMdDzc4VysO" rel="nofollow" target="_blank">Spotify</a> | <a href="https://podcasts.google.com/?feed=aHR0cDovL3NlYXJjaG1hcmtldGluZ3Njb29wLmxpYnN5bi5jb20vcnNz&amp;episode=OWU4ZDMzNGItMGZjMi00N2QxLWE5ZTgtZTAzMWYwODJjNjRk&amp;ved=0CB0QzsICahcKEwiYm_KpocToAhUAAAAAHQAAAAAQCQ" rel="nofollow" target="_blank">Google Podcasts</a> | <a href="https://www.stitcher.com/podcast/search-marketing-scoop/e/66582741#/" rel="nofollow" target="_blank">Stitcher</a> Guest, Terry Rice of Entrepreneur <a href="https://twitter.com/itsterryrice" rel="noopener nofollow" target="_blank"> https://twitter.com/itsterryrice</a> <a href="https://www.linkedin.com/in/terry-rice/" rel="noopener nofollow" target="_blank"> https://www.linkedin.com/in/terry-rice/</a> Host, Espree Devora <a href="https://twitter.com/espreedevora" rel="noopener nofollow" target="_blank"> https://twitter.com/espreedevora</a> <a href="https://www.linkedin.com/in/espree" rel="noopener nofollow" target="_blank"> https://www.linkedin.com/in/espree</a> Links Mentioned: Terry Rice Website, <a href="https://www.terryrice.co/" rel="noopener nofollow" target="_blank"> https://www.terryrice.co/</a> Entrepreneur, <a href="https://www.entrepreneur.com/" rel="noopener nofollow" target="_blank"> https://www.entrepreneur.com/</a> SEMrush, <a href="https://www.semrush.com/" rel="noopener nofollow" target="_blank"> https://www.semrush.com/</a> Google Optimize, <a href="https://optimize.google.com/optimize/home/" rel="noopener nofollow" target="_blank"> https://optimize.google.com/optimize/home/</a> Facebook Insights, <a href="https://web.facebook.com/business/insights/tools/audience-insights" rel="noopener nofollow" target="_blank"> https://web.facebook.com/business/insights/tools/audience-insights</a> Dollar Shave Club, <a href="https://www.dollarshaveclub.com/" rel="noopener nofollow" target="_blank"> https://www.dollarshaveclub.com/</a> BEAR Powerfood, <a href="https://www.bearpowerfoods.com/" rel="noopener nofollow" target="_blank"> https://www.bearpowerfoods.com/</a> Credits: Produced by SEMrush and <a href="http://WeAreTech.fm" rel="nofollow" target="_blank">WeAreTech.fm</a> * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound

How to Increase Conversions and Efficiency from your Facebook and Instagram Ads

Joining David Bain on this show are the SEO Consultant Kristine Schachinger and the Director of Growth Marketing at AdStage, JD Prater. On this episode of Marketing Scoop we’re discussing:  Google’s Keyword Planner gets a new look AdSense’s Auto Ads are Available to All Google now make it easy for you to calculatethe revenue impact of having a slower site Is it time for the breadcrumbed SERP?  Find out more about the podcast here: https://www.semrush.com/podcast/

Joining David Bain on this show are the SEO Consultant <a href="https://twitter.com/schachin" rel="nofollow" target="_blank">Kristine Schachinger</a> and the Director of Growth Marketing at AdStage, <a href="https://twitter.com/jdprater" rel="nofollow" target="_blank">JD Prater</a>. On this episode of Marketing Scoop we’re discussing: <ul> <li>Google’s Keyword Planner gets a new look</li> <li>AdSense’s Auto Ads are Available to All</li> <li>Google now make it easy for you to calculatethe revenue impact of having a slower site</li> <li>Is it time for the breadcrumbed SERP?</li> </ul> Find out more about the podcast here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

1.3 Is it Time for the Breadcrumbed SERP?

Nat Eliason, CEO and Founder of Growth Machine on how to gain quality site traffic fast: Marketing Scoop Podcast by SEMrush Today we are spotlighting Nat Eliason, CEO and Founder of Growth Machine. Each month, 2,000,000+ people read content created by Growth Machine for brands like QuickBooks, Yummly, Kettle &amp; Fire, Fullstack Academy, Spire, ButcherBox, Fomo, and more. Nat shares valuable tips on how to gain quality site traffic fast and to organically grow a blog to 150k visitors a month in just 8 months' time. Key Topics Discussed: - How to increase site traffic by reducing site pages - How to outcompete the best online content - How to get to 150,000 monthly site visits in just 8 months on a brand new blog - How to turn a blog into a profitable offline business - How to create content funnels that convert to sales Listen on  Apple Podcasts |  Google Podcasts | Spotify |  Stitcher Links: - High traffic blog turned successful offline tea shop: https://www.cupandleaf.com/ - Content Agency:  https://www.growthmachine.com/ Guest, Nat Eliason, CEO and Founder of Growth Machine https://www.linkedin.com/in/nateliason/ https://twitter.com/nateliason https://www.growthmachine.com/ Host, Espree Devora https://twitter.com/espreedevora https://www.linkedin.com/in/espree Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production. SEMrush:  https://www.semrush.com/ https://twitter.com/semrush Credits: Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound 

Nat Eliason, CEO and Founder of Growth Machine on how to gain quality site traffic fast: Marketing Scoop Podcast by SEMrush Today we are spotlighting Nat Eliason, CEO and Founder of Growth Machine. Each month, 2,000,000+ people read content created by Growth Machine for brands like QuickBooks, Yummly, Kettle &amp; Fire, Fullstack Academy, Spire, ButcherBox, Fomo, and more. Nat shares valuable tips on how to gain quality site traffic fast and to organically grow a blog to 150k visitors a month in just 8 months' time. Key Topics Discussed: - How to increase site traffic by reducing site pages - How to outcompete the best online content - How to get to 150,000 monthly site visits in just 8 months on a brand new blog - How to turn a blog into a profitable offline business - How to create content funnels that convert to sales Listen on <a href="https://podcasts.apple.com/us/podcast/3-6-growing-blog-from-0-to-150k-monthly-organic-visitors/id1360863632?i=1000466742698" rel="nofollow" target="_blank"> Apple Podcasts</a> | <a href="https://podcasts.google.com/?feed=aHR0cDovL3NlYXJjaG1hcmtldGluZ3Njb29wLmxpYnN5bi5jb20vcnNz&amp;episode=Y2MwNWRlNGEtNDU0Ny00YjcxLTk0YmYtYTExOWYxNTlhNWIz&amp;ved=0CBMQzsICahcKEwiYm_KpocToAhUAAAAAHQAAAAAQCQ" rel="nofollow" target="_blank"> Google Podcasts</a> | <a href="https://open.spotify.com/episode/6OM3t5IGCkvqkXTbvcG7HA" rel="nofollow" target="_blank">Spotify</a> | <a href="https://www.stitcher.com/podcast/search-marketing-scoop/e/67614275" rel="nofollow" target="_blank"> Stitcher</a> Links: - High traffic blog turned successful offline tea shop: <a href="https://www.cupandleaf.com/" rel="nofollow" target="_blank">https://www.cupandleaf.com/</a> - Content Agency:  <a href="https://www.growthmachine.com/" rel="nofollow" target="_blank">https://www.growthmachine.com/</a> Guest, Nat Eliason, CEO and Founder of Growth Machine <a href="https://www.linkedin.com/in/nateliason/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nateliason/</a> <a href="https://twitter.com/nateliason" rel="nofollow" target="_blank">https://twitter.com/nateliason</a> <a href="https://www.growthmachine.com/" rel="nofollow" target="_blank">https://www.growthmachine.com/</a> Host, Espree Devora <a href="https://twitter.com/espreedevora" rel="nofollow" target="_blank">https://twitter.com/espreedevora</a> <a href="https://www.linkedin.com/in/espree" rel="nofollow" target="_blank">https://www.linkedin.com/in/espree</a> Marketing Scoop Podcast by SEMrush is a <a href="http://WeAreTech.fm" rel="nofollow" target="_blank">WeAreTech.fm</a> production. SEMrush:  <a href="https://www.semrush.com/" rel="nofollow" target="_blank">https://www.semrush.com/</a> <a href="https://twitter.com/semrush" rel="nofollow" target="_blank">https://twitter.com/semrush</a> Credits: Produced by SEMrush and <a href="http://WeAreTech.fm" rel="nofollow" target="_blank">WeAreTech.fm</a> * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound

Growing a Blog from 0 to 150k Monthly Organic Visitors in 8 Months

Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousands of regular readers? If so, you need to listen to this episode of Marketing Scoop! Joining us for the final episode of season 2 is Ian Cleary, Founder of marketing services firm RazorSocial, and the popular RazorSocial blog. Ian is a marketer with a very strong technology background and an ability to apply his technical skills to marketing projects to ensure there is improved ROI in terms of more effective delivery of projects, more leads and more sales. Some of Ian’s recent achievements include:  Listed as the17th most influential person in content marketing globally by Onalytica in 2018 Listed as one of the top 100 online marketers globally by Brand24 in 2018 Listed as one of the top internet marketing blogs globally by INC Q1 2016  Here’s what we discussed: 1:00 We introduce today’s guest – Ian Cleary 2:00 Ian explains why he does hand stands! 3:00 Did Ian always have goals to have his RazorSocial blog recognised as one of the best in the industry? 4:20 How did Ian start off making his blog popular? 7:30 How did Ian select his content to begin with? 8:30 Why did influencers want Ian to write for them – is it because of the length of his posts? 10:00 Why does longer form content work better for Ian? 11:00 How does Ian go about researching content for his new posts? 13:10 What tens to be Ian’s biggest source of traffic to his blog at the moment? 14:00 Would Ian ever pull back from blogging completely and just focus on client work? 13:50 Why doesn’t Ian have blog comments anymore? 17:50 What would Ian’s advice be for someone starting a marketing blog at the moment? 20:00 Is it still possible to launch a blog with many other blogs in the same industry and still manage to make your blog different? 22:00 Do you have to be publishing for a certain period of time before you can expect success? 24:10 Ian’s actionable tip 24:55 Is there any specific email marketing software that Ian recommends? Find out more about the Marketing Scoop podcast here: https://www.semrush.com/podcast/

Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousands of regular readers? If so, you need to listen to this episode of Marketing Scoop! Joining us for the final episode of season 2 is Ian Cleary, Founder of marketing services firm RazorSocial, and the popular RazorSocial blog. Ian is a marketer with a very strong technology background and an ability to apply his technical skills to marketing projects to ensure there is improved ROI in terms of more effective delivery of projects, more leads and more sales. Some of Ian’s recent achievements include: <ul> <li>Listed as the17th most influential person in content marketing globally by Onalytica in 2018</li> <li>Listed as one of the top 100 online marketers globally by Brand24 in 2018</li> <li>Listed as one of the top internet marketing blogs globally by INC Q1 2016</li> </ul> Here’s what we discussed: 1:00 We introduce today’s guest – Ian Cleary 2:00 Ian explains why he does hand stands! 3:00 Did Ian always have goals to have his RazorSocial blog recognised as one of the best in the industry? 4:20 How did Ian start off making his blog popular? 7:30 How did Ian select his content to begin with? 8:30 Why did influencers want Ian to write for them – is it because of the length of his posts? 10:00 Why does longer form content work better for Ian? 11:00 How does Ian go about researching content for his new posts? 13:10 What tens to be Ian’s biggest source of traffic to his blog at the moment? 14:00 Would Ian ever pull back from blogging completely and just focus on client work? 13:50 Why doesn’t Ian have blog comments anymore? 17:50 What would Ian’s advice be for someone starting a marketing blog at the moment? 20:00 Is it still possible to launch a blog with many other blogs in the same industry and still manage to make your blog different? 22:00 Do you have to be publishing for a certain period of time before you can expect success? 24:10 Ian’s actionable tip 24:55 Is there any specific email marketing software that Ian recommends? Find out more about the Marketing Scoop podcast here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

2.35 [Success Story] How to grow a really popular marketing blog

Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now?  Joining us for this episode are 2 of the world’s leading Facebook marketers…  Dennis Yu, Co-founder and CEO, BlitzMetrics Gavin Bell, Founder at MrGavinBell.com   Here’s what we cover: 1:00 Introducing Gavin Bell and Dennis Yu 3:00 What tends to be the difference between success and failure with Facebook Advertising for Gavin? 5:00 How difficult is it to measure the ROI of Facebook Advertising? 7:30 What tends to be the difference between success and failure with Facebook Advertising for Dennis? 10:00 Should you be including personal videos as part of your advertising funnel on Facebook? 13:00 What is Dennis’ 3x3 Facebook Advertising concept? 17:00 What do you do for clients who aren’t willing to appear in front of the camera? 19:30 How many Facebook targeting options have disappeared since the Cambridge Analytics scandal and what does this mean regarding advertising on Facebook now? 23:00 What metrics are most important when you’re trying to engage people for the first time? 25:00 What kinds of calls-to-action are you using? 27:00 What are ‘dark posts’ and are there any negatives to serving dark posts? 28:00 Should you not be trying to do a better job of selecting the videos that you produce before you publish, so that you’re only publishing your best videos? 32:00 Why don’t longer videos work as well? 33:30 Dennis’ actionable tip 35:00 Gavin’s actionable tip  Remember to catch all the previous episodes of Marketing scoop here: https://www.semrush.com/podcast/

Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now? Joining us for this episode are 2 of the world’s leading Facebook marketers… <ul> <li>Dennis Yu, Co-founder and CEO, BlitzMetrics</li> <li>Gavin Bell, Founder at <a href="http://MrGavinBell.com" rel="nofollow" target="_blank">MrGavinBell.com</a></li> </ul> Here’s what we cover: 1:00 Introducing Gavin Bell and Dennis Yu 3:00 What tends to be the difference between success and failure with Facebook Advertising for Gavin? 5:00 How difficult is it to measure the ROI of Facebook Advertising? 7:30 What tends to be the difference between success and failure with Facebook Advertising for Dennis? 10:00 Should you be including personal videos as part of your advertising funnel on Facebook? 13:00 What is Dennis’ 3x3 Facebook Advertising concept? 17:00 What do you do for clients who aren’t willing to appear in front of the camera? 19:30 How many Facebook targeting options have disappeared since the Cambridge Analytics scandal and what does this mean regarding advertising on Facebook now? 23:00 What metrics are most important when you’re trying to engage people for the first time? 25:00 What kinds of calls-to-action are you using? 27:00 What are ‘dark posts’ and are there any negatives to serving dark posts? 28:00 Should you not be trying to do a better job of selecting the videos that you produce before you publish, so that you’re only publishing your best videos? 32:00 Why don’t longer videos work as well? 33:30 Dennis’ actionable tip 35:00 Gavin’s actionable tip Remember to catch all the previous episodes of Marketing scoop here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

2.28 [Advertising] Facebook Advertising in 2019

Joining David Bain on this show are paid search expert Anu Adegbola and the technical SEO guru Dan Taylor. Topics discussed include:  Google confirms a core algorithm update Google turn on a single-result SERP - and then take it away Google apparently remove 100 bad ads a second You’ll soon be able to target people on YouTube who recently searched for your products or services on Google  Find out more about the podcast here: https://www.semrush.com/podcast/

Joining <a href="https://twitter.com/DavidBain" rel="nofollow" target="_blank">David Bain</a> on this show are paid search expert <a href="https://twitter.com/ansicles" rel="nofollow" target="_blank">Anu Adegbola</a> and the technical SEO guru <a href="https://twitter.com/TaylorDanRW" rel="nofollow" target="_blank">Dan Taylor</a>. Topics discussed include: <ul> <li>Google confirms a core algorithm update</li> <li>Google turn on a single-result SERP - and then take it away</li> <li>Google apparently remove 100 bad ads a second</li> <li>You’ll soon be able to target people on YouTube who recently searched for your products or services on Google</li> </ul> Find out more about the podcast here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

1.4 Google Confirms a Core Algorithm Update

What works best for email marketing now, and how can email be integrated as part of a content marketing campaign? That’s what we look at in series 2, episode 33 of Marketing Scoop. Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing and you’ve left email behind? Here we explore how email should integrate with other forms of marketing, whether it’s still just as important now and what best in email marketing in 2019.  Joining us for this episode are: Chad White – author of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success and Head of Research at Oracle Marketing Cloud Consulting. Jill Fanslau – Content Marketing Manager at AWeber, the email marketing software company that helps ambitious small businesses and entrepreneurs drive real results with powerful, targeted email automation.  Here’s what we cover: 1:00 Introducing our guests, Chad White &amp; Jill Fanslau. 1:50 How much has email marketing changed since Chad published the first edition of his book? 4:00 What’s Jill’s perspective on how email marketing has changed over the past few years? 6:00 What are some other areas that Chad think have changed? 7:20 Does sophisticated email marketing still mean difficult email marketing? 8:20 What is the impact that GDPR has had on email marketing? 12:25 Is it ever a good idea to buy lists? 14:30 What are some tips for list building? 17:30 Why is writing subject lines the most misunderstood area of email marketing? 20:30 What other marketing channels work most effectively in conjunction with email marketing? 23:50 Can you do both Messenger marketing and email marketing at the same time or might Messenger marketing replace email marketing in the future? 26:00 Is email marketing middle-aged and not sexy any more? 27:00 Thanks to Katie Joy B! 27:50 Chad’s actionable tip 28:50 Jill’s actionable tip  Find out more about the audio podcast here:https://www.semrush.com/podcast/

What works best for email marketing now, and how can email be integrated as part of a content marketing campaign? That’s what we look at in series 2, episode 33 of Marketing Scoop. Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing and you’ve left email behind? Here we explore how email should integrate with other forms of marketing, whether it’s still just as important now and what best in email marketing in 2019. Joining us for this episode are: Chad White – author of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success and Head of Research at Oracle Marketing Cloud Consulting. Jill Fanslau – Content Marketing Manager at AWeber, the email marketing software company that helps ambitious small businesses and entrepreneurs drive real results with powerful, targeted email automation. Here’s what we cover: 1:00 Introducing our guests, Chad White &amp; Jill Fanslau. 1:50 How much has email marketing changed since Chad published the first edition of his book? 4:00 What’s Jill’s perspective on how email marketing has changed over the past few years? 6:00 What are some other areas that Chad think have changed? 7:20 Does sophisticated email marketing still mean difficult email marketing? 8:20 What is the impact that GDPR has had on email marketing? 12:25 Is it ever a good idea to buy lists? 14:30 What are some tips for list building? 17:30 Why is writing subject lines the most misunderstood area of email marketing? 20:30 What other marketing channels work most effectively in conjunction with email marketing? 23:50 Can you do both Messenger marketing and email marketing at the same time or might Messenger marketing replace email marketing in the future? 26:00 Is email marketing middle-aged and not sexy any more? 27:00 Thanks to Katie Joy B! 27:50 Chad’s actionable tip 28:50 Jill’s actionable tip Find out more about the audio podcast here:<a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

2.33 [Content] What Works Best for Email Marketing Now?

Have you been tasked with carrying out an SEO audit for your organization? Are you concerned that you aren’t focusing in on the most important SEO metrics when carrying out an SEO audit? Where do you start when you need to carry out at SEO audit in 2019? Joining us for this episode are 2 great guests…  AJ Ghergich from Brado.net Nik Ranger from Webfirm.com  And here’s what we discuss: 1:00 Guest introductions 2:30 What does an SEO audit aim to achieve? 3:30 Do you set your own goals for each SEO audit or is this something that clients should do? 4:10 Are there different data sources that you use and is there a standard methodology no matter the size of the business? 5:30 Does AJ have a standard methodology? 8:00 Do you involve the client a lot during the production of the audit? 9:20 Does AJ see SEO audits as one-off projects and not something to do on a regular basis? 10:00 How often does Nik do SEO audits for the same client? 11:20 Would Nik say that she does full audits less frequently, but partial audits more frequently? 12:40 Why does AJ do an audit? 13:30 How do you know that you can trust the data that you’re getting from the various tools? 16:50 Does a technical audit need to reflect much more of the user than it used to? 18:10 What 2 things do you need to be successful at SEO? 19:00 What are the most common technical mistakes that an SEO audit should be picking up? 21:05 What are some of the reasons that AJ sees why a website isn’t being fully crawled? 26:00 Out of everything that you uncover in an SEO audit, how do you prioritise what needs to be done first? 30:50 AJ’s actionable tip 33:30 Nik’s actionable tip If you’re not already an audio podcast subscriber, find out more and subscribe for free here: https://www.semrush.com/podcast/

Have you been tasked with carrying out an SEO audit for your organization? Are you concerned that you aren’t focusing in on the most important SEO metrics when carrying out an SEO audit? Where do you start when you need to carry out at SEO audit in 2019? Joining us for this episode are 2 great guests… <ul> <li>AJ Ghergich from <a href="http://Brado.net" rel="nofollow" target="_blank">Brado.net</a></li> <li>Nik Ranger from <a href="http://Webfirm.com" rel="nofollow" target="_blank">Webfirm.com</a></li> </ul> And here’s what we discuss: 1:00 Guest introductions 2:30 What does an SEO audit aim to achieve? 3:30 Do you set your own goals for each SEO audit or is this something that clients should do? 4:10 Are there different data sources that you use and is there a standard methodology no matter the size of the business? 5:30 Does AJ have a standard methodology? 8:00 Do you involve the client a lot during the production of the audit? 9:20 Does AJ see SEO audits as one-off projects and not something to do on a regular basis? 10:00 How often does Nik do SEO audits for the same client? 11:20 Would Nik say that she does full audits less frequently, but partial audits more frequently? 12:40 Why does AJ do an audit? 13:30 How do you know that you can trust the data that you’re getting from the various tools? 16:50 Does a technical audit need to reflect much more of the user than it used to? 18:10 What 2 things do you need to be successful at SEO? 19:00 What are the most common technical mistakes that an SEO audit should be picking up? 21:05 What are some of the reasons that AJ sees why a website isn’t being fully crawled? 26:00 Out of everything that you uncover in an SEO audit, how do you prioritise what needs to be done first? 30:50 AJ’s actionable tip 33:30 Nik’s actionable tip If you’re not already an audio podcast subscriber, find out more and subscribe for free here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

2.21 [SEO] Where do you start with an SEO audit?

Joining David Bain on this show are paid search expert David Miles and the technical SEO guru Steve Slater. Topics discussed include:   Google is rolling out its mobile-first indexing   Google are also introducing ‘Shopping Actions’   AdWords now shows version history   And are you in the UK using a .eu domain? You’d better have a migration strategy.   Find out more about the podcast here: https://www.semrush.com/podcast/

Joining David Bain on this show are paid search expert <a href="https://twitter.com/davidmiles" rel="nofollow" target="_blank">David Miles</a> and the technical SEO guru <a href="https://twitter.com/TheSteve_Slater" rel="nofollow" target="_blank">Steve Slater</a>. Topics discussed include: <ul> <li> Google is rolling out its mobile-first indexing </li> <li> Google are also introducing ‘Shopping Actions’ </li> <li> AdWords now shows version history </li> <li> And are you in the UK using a .eu domain? You’d better have a migration strategy. </li> </ul> Find out more about the podcast here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

1.5 Google is Rolling Out its Mobile-First Indexing

Marketing Scoop Episode 2.17 is an ‘SEO’ themed episode – specifically focusing on “Are links still important for SEO?” We’ve often heard through the years that link building is dead and that if you work in the world of SEO, there are much better uses of your time than building links. But is that really the case? Do links still work and what are their level of importance and impact in 2019? Joining David and Judith for this episode are 2 great guests…  Ric Rodriguez – SEO Director at iProspect Natalie Mott – Strategy Director at Koozai  Here are the topics that we cover… 1:30 What are some of the more unusual link building techniques? 3:30 Is it possible to steal your competitors’ links? 5:00 What link building activities used to work, but SEOs shouldn’t be spending their time on in 2019? 6:30 What is the ethical argument against link building? 8:30 How has the general market’s awareness of what SEO is impacted link building? 10:00 Is it still worthwhile having a link if it’s from a website that is unrelated to your industry? 11:00 Would you prefer a link from a low authority blog in your industry or a high authority blog from outside of your industry? 13:30 What link building tactics used to work, but SEOs shouldn’t be doing in 2019? 14:00 What about outreach? How should SEOs be trying to obtain links from influencers? 16:30 Is trying to get multiple links from the same blog worthwhile from an SEO perspective? 18:00 Could a no-follow link from another site pass on any SEO value to your own site? 21:10 How can we future-proof our link building activities? 22:30 How do you measure the value of citations? 25:00 Are Google likely to replace the value of links in their algorithm in the future? If so, with what? 26:30 Natalie’s actionable tip – how to replicate a competitor’s link strategy 26:20 Ric’s actionable tip – use your own unique assets Find our more about the show here: https://www.semrush.com/podcast/

Marketing Scoop Episode 2.17 is an ‘SEO’ themed episode – specifically focusing on “Are links still important for SEO?” We’ve often heard through the years that link building is dead and that if you work in the world of SEO, there are much better uses of your time than building links. But is that really the case? Do links still work and what are their level of importance and impact in 2019? Joining David and Judith for this episode are 2 great guests… <ul> <li>Ric Rodriguez – SEO Director at iProspect</li> <li>Natalie Mott – Strategy Director at Koozai</li> </ul> Here are the topics that we cover… 1:30 What are some of the more unusual link building techniques? 3:30 Is it possible to steal your competitors’ links? 5:00 What link building activities used to work, but SEOs shouldn’t be spending their time on in 2019? 6:30 What is the ethical argument against link building? 8:30 How has the general market’s awareness of what SEO is impacted link building? 10:00 Is it still worthwhile having a link if it’s from a website that is unrelated to your industry? 11:00 Would you prefer a link from a low authority blog in your industry or a high authority blog from outside of your industry? 13:30 What link building tactics used to work, but SEOs shouldn’t be doing in 2019? 14:00 What about outreach? How should SEOs be trying to obtain links from influencers? 16:30 Is trying to get multiple links from the same blog worthwhile from an SEO perspective? 18:00 Could a no-follow link from another site pass on any SEO value to your own site? 21:10 How can we future-proof our link building activities? 22:30 How do you measure the value of citations? 25:00 Are Google likely to replace the value of links in their algorithm in the future? If so, with what? 26:30 Natalie’s actionable tip – how to replicate a competitor’s link strategy 26:20 Ric’s actionable tip – use your own unique assets Find our more about the show here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

2.17 [SEO] Are links still important for SEO?

Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable digital marketing tip for 2019.” This particular section features Andrea Vahl, Amy Bishop, Leah Buckingham-Warner, Kristian Haanes, Chad Pollitt, Teresa Heath-Wareing, Stephan Spencer, Kirk Williams, Michael Fleischner, Lexi Mills, Marcus Sheridan and Kevin Gibbons. Here’s a summary of what was covered... 1:47 “Focus any Facebook Ads you have around conversions – test using 4:5 frame dimensions for video.” Andrea Vahl from andreavahl.com 4:04 “Start with a customer-centric approach to the purchase journey.” Amy Bishop from cultivativemarketing.com 7:40 “Get involved in influencer marketing.” Leah Buckingham-Warner from butterflymarketingconsultancy.co.uk 11:07 “Begin your planning for 2019 now – planning is everything!” Kristian Haanes from webinara.com 14:48 “Be prepared for the USA version of GDPR! And put much more budget into the content that you produce.” Chad Pollitt from inpwrd.com 18:43 “Think about how you can connect to your audience through authenticity.” Teresa Heath-Wareing from teresaheathwareing.com  21:34 “Steal featured snippets from your competitors!” Stephan Spencer from stephanspencer.com 25:02 “Take a hard look at investigating Amazon advertising.” Kirk Williams from zatomarketing.com 27:50 “Stay abreast of the latest developments in marketing technology.” Michael Fleischner from bigfinsolutions.com 30:24 “You need to really care about the thing that you’re creating.” Lexi Mills from leximills.net 32:30 “Record an authentic video addressing the top 7 concerns that your customers have.” Marcus Sheridan from marcussheridan.com 37:20 “Push for more crazy ideas! And think strategy, not campaigns.” Kevin Gibbons from resignal.com I hope that you enjoyed this great selection of thoughts and tips from today’s livestream! Check out the rest of the recordings from this mini-series at http://www.digitalmarketingin2019.com

Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable digital marketing tip for 2019.” This particular section features Andrea Vahl, Amy Bishop, Leah Buckingham-Warner, Kristian Haanes, Chad Pollitt, Teresa Heath-Wareing, Stephan Spencer, Kirk Williams, Michael Fleischner, Lexi Mills, Marcus Sheridan and Kevin Gibbons. Here’s a summary of what was covered... 1:47 “Focus any Facebook Ads you have around conversions – test using 4:5 frame dimensions for video.” Andrea Vahl from <a href="http://andreavahl.com" rel="nofollow" target="_blank">andreavahl.com</a> 4:04 “Start with a customer-centric approach to the purchase journey.” Amy Bishop from <a href="http://cultivativemarketing.com" rel="nofollow" target="_blank">cultivativemarketing.com</a> 7:40 “Get involved in influencer marketing.” Leah Buckingham-Warner from <a href="http://butterflymarketingconsultancy.co.uk" rel="nofollow" target="_blank">butterflymarketingconsultancy.co.uk</a> 11:07 “Begin your planning for 2019 now – planning is everything!” Kristian Haanes from <a href="http://webinara.com" rel="nofollow" target="_blank">webinara.com</a> 14:48 “Be prepared for the USA version of GDPR! And put much more budget into the content that you produce.” Chad Pollitt from <a href="http://inpwrd.com" rel="nofollow" target="_blank">inpwrd.com</a> 18:43 “Think about how you can connect to your audience through authenticity.” Teresa Heath-Wareing from <a href="http://teresaheathwareing.com" rel="nofollow" target="_blank">teresaheathwareing.com</a>  21:34 “Steal featured snippets from your competitors!” Stephan Spencer from <a href="http://stephanspencer.com" rel="nofollow" target="_blank">stephanspencer.com</a> 25:02 “Take a hard look at investigating Amazon advertising.” Kirk Williams from <a href="http://zatomarketing.com" rel="nofollow" target="_blank">zatomarketing.com</a> 27:50 “Stay abreast of the latest developments in marketing technology.” Michael Fleischner from <a href="http://bigfinsolutions.com" rel="nofollow" target="_blank">bigfinsolutions.com</a> 30:24 “You need to really care about the thing that you’re creating.” Lexi Mills from <a href="http://leximills.net" rel="nofollow" target="_blank">leximills.net</a> 32:30 “Record an authentic video addressing the top 7 concerns that your customers have.” Marcus Sheridan from <a href="http://marcussheridan.com" rel="nofollow" target="_blank">marcussheridan.com</a> 37:20 “Push for more crazy ideas! And think strategy, not campaigns.” Kevin Gibbons from <a href="http://resignal.com" rel="nofollow" target="_blank">resignal.com</a> I hope that you enjoyed this great selection of thoughts and tips from today’s livestream! Check out the rest of the recordings from this mini-series at <a href="http://www.digitalmarketingin2019.com" rel="nofollow" target="_blank">http://www.digitalmarketingin2019.com</a>

2.10 [Special] 12 Digital Marketing Experts Share Their Actionable Tips for 2019

Marketing Scoop Episode 2.14 is a content marketing special – specifically focusing on “Social Media Content that Converts”. We’ll be discussing how to incorporate calls-to-action into social content without being too “salesy”, and what content and calls-to-action work best. Subscribe to the podcast here: https://www.semrush.com/podcast/ In this show we have 2 guests joining our regular hosts David &amp; Judith… A gentleman who helps entrepreneurs to level up their impact &amp; authority confidently using live video – Ian Anderson Gray. Ian’s a Confident Live Marketing consultant and founder of Seriously Social and the Confident Live Marketing Academy. Also, a lady a regular speaker at social media conferences including The Social Media Summit (Dublin), Big Social (Manchester) and Social Day (London and Birmingham) as well as bringing education and inspiration to business events and annual conferences – Julia Bramble from BrambleBuzz. Here's what we chat about in this episode: 1:40 How actionable can social media really be? 4:30 What to do if time’s an issue 7:20 How do you measure the ROI of your social media marketing efforts? 9:00 Do you have a strategy when it comes to publishing different types of content on your social media feeds? 10:00 Should Instagram be part of your strategy if you are a B2B business? 13:40 Do we think that most users would be unhappy if they knew that Instagram was owned by Facebook? 15:30 Where does live video fit into the social media product mix? 18:00 Is it important to embrace your own shortcomings on social media? 19:00 What type of content turns people off on social media? 24:00 What apart from personas can be used to deliver a more personalised content experience to your audience? 26:00 How should you leverage live video content after it’s been broadcast? 30:00 Ian’s actionable tip 31:20 Julia’s actionable tip

Marketing Scoop Episode 2.14 is a content marketing special – specifically focusing on “Social Media Content that Converts”. We’ll be discussing how to incorporate calls-to-action into social content without being too “salesy”, and what content and calls-to-action work best. Subscribe to the podcast here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a> In this show we have 2 guests joining our regular hosts David &amp; Judith… A gentleman who helps entrepreneurs to level up their impact &amp; authority confidently using live video – Ian Anderson Gray. Ian’s a Confident Live Marketing consultant and founder of Seriously Social and the Confident Live Marketing Academy. Also, a lady a regular speaker at social media conferences including The Social Media Summit (Dublin), Big Social (Manchester) and Social Day (London and Birmingham) as well as bringing education and inspiration to business events and annual conferences – Julia Bramble from BrambleBuzz. Here's what we chat about in this episode: 1:40 How actionable can social media really be? 4:30 What to do if time’s an issue 7:20 How do you measure the ROI of your social media marketing efforts? 9:00 Do you have a strategy when it comes to publishing different types of content on your social media feeds? 10:00 Should Instagram be part of your strategy if you are a B2B business? 13:40 Do we think that most users would be unhappy if they knew that Instagram was owned by Facebook? 15:30 Where does live video fit into the social media product mix? 18:00 Is it important to embrace your own shortcomings on social media? 19:00 What type of content turns people off on social media? 24:00 What apart from personas can be used to deliver a more personalised content experience to your audience? 26:00 How should you leverage live video content after it’s been broadcast? 30:00 Ian’s actionable tip 31:20 Julia’s actionable tip

2.14 [Content Marketing] How to Produce Social Media Content that Converts

Marketing Scoop Episode 2.16 is an ‘advertising’ themed episode – specifically focusing on “What paid search activities should you be automating in 2019?” Paid search is an area of digital that has changed so much over the past few years. It used to be where manual selection of keywords, ad copy and landing pages were the things that you needed to be doing to run your campaigns as efficiently as possible. Now, in 2019, you’re being inefficient if you try to do everything yourself. In this show, we look at what to automate when it comes to paid search in 2019. Joining us are 2 great guests…  Michael Fenlon – Paid Media Manager at Seven Star Digital Nils Rooijmans - Search Marketing Business Consultant from NilsRooijmans.com   Here’s what we discuss: 0:40 Introducing Michael 1:10 Introducing Nils 1:30 Google seems to be pushing ad automation a lot at the moment - why is this the case? 3:20 What areas of automation is Michael using at the moment? 4:20 Does Michael advocate starting off paid campaigns on a manual basis before turning them into automated campaigns? 7:30 Is it not the case that once campaigns have been optimized manually then they should be passed over to the machines to further optimize? 9:30 What are some of the benefits of using scripts? 11:35 What are the top 3 scripts that advertisers should be using? 14:20 But surely if you don’t embrace automation you will get left behind? 15:00 Are there certain industries that are more appropriate to use manual management of campaigns? 15:30 What are the panel’s thoughts on using automation to generate ad copy? 17:40 What kind of activities should paid search advertisers be automating at the moment? 20:00 What re our guests’ actionable takeaways?

Marketing Scoop Episode 2.16 is an ‘advertising’ themed episode – specifically focusing on “What paid search activities should you be automating in 2019?” Paid search is an area of digital that has changed so much over the past few years. It used to be where manual selection of keywords, ad copy and landing pages were the things that you needed to be doing to run your campaigns as efficiently as possible. Now, in 2019, you’re being inefficient if you try to do everything yourself. In this show, we look at what to automate when it comes to paid search in 2019. Joining us are 2 great guests… <ul> <li>Michael Fenlon – Paid Media Manager at Seven Star Digital</li> <li>Nils Rooijmans - Search Marketing Business Consultant from <a href="http://NilsRooijmans.com" rel="nofollow" target="_blank">NilsRooijmans.com</a></li> </ul> Here’s what we discuss: 0:40 Introducing Michael 1:10 Introducing Nils 1:30 Google seems to be pushing ad automation a lot at the moment - why is this the case? 3:20 What areas of automation is Michael using at the moment? 4:20 Does Michael advocate starting off paid campaigns on a manual basis before turning them into automated campaigns? 7:30 Is it not the case that once campaigns have been optimized manually then they should be passed over to the machines to further optimize? 9:30 What are some of the benefits of using scripts? 11:35 What are the top 3 scripts that advertisers should be using? 14:20 But surely if you don’t embrace automation you will get left behind? 15:00 Are there certain industries that are more appropriate to use manual management of campaigns? 15:30 What are the panel’s thoughts on using automation to generate ad copy? 17:40 What kind of activities should paid search advertisers be automating at the moment? 20:00 What re our guests’ actionable takeaways?

2.16 [Advertising] What paid search activities should you be automating in 2019?

How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience? On this episode of the Scoop we dive into best practice for content marketing research, including looking at the tools to use, how to use the tools and then how to select between the different topic options before deciding on how best to provide the most impactful content on that topic to your user-base.  Joining us for this episode of The Scoop are 2 great guests:  Casie Gillette from KoMarketing.com Colin Gray from ThePodcastHost.com   Here’s what we cover in this episode: 00:00 Introducing our guests, Casie &amp; Colin 1:00 How do you go about researching the content you intend to publish? 4:00 What’s more important, to select topics based on keyword volume, or relevance to your audience? 6:00 Does Casie ever look at “People also ask” for topic suggestions? 8:00 How far in advance does Colin plan his content? 9:30 How does Colin go about deciding on the type of content to publish? 12:30 Does Colin look at keyword volumes or is delivering content that resonates with his audience more important? 13:15 How does Colin decide on what content type to publish? 16:00 If you work for clients, does your process change compared with when you’re producing the content for yourself? 19:00 How does Colin make his content a success? 21:50 Does Colin have a launch strategy for his pillar content? 23:00 Does Casie struggle with getting much traffic from social media and how does she promote her e-cooks? 28:00 Colin’s actionable tip 29:10 Casie’s actionable tip Catch up with all the previous episodes here: https://www.semrush.com/podcast/

How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience? On this episode of the Scoop we dive into best practice for content marketing research, including looking at the tools to use, how to use the tools and then how to select between the different topic options before deciding on how best to provide the most impactful content on that topic to your user-base. Joining us for this episode of The Scoop are 2 great guests: <ul> <li>Casie Gillette from <a href="http://KoMarketing.com" rel="nofollow" target="_blank">KoMarketing.com</a></li> <li>Colin Gray from <a href="http://ThePodcastHost.com" rel="nofollow" target="_blank">ThePodcastHost.com</a></li> </ul> Here’s what we cover in this episode: 00:00 Introducing our guests, Casie &amp; Colin 1:00 How do you go about researching the content you intend to publish? 4:00 What’s more important, to select topics based on keyword volume, or relevance to your audience? 6:00 Does Casie ever look at “People also ask” for topic suggestions? 8:00 How far in advance does Colin plan his content? 9:30 How does Colin go about deciding on the type of content to publish? 12:30 Does Colin look at keyword volumes or is delivering content that resonates with his audience more important? 13:15 How does Colin decide on what content type to publish? 16:00 If you work for clients, does your process change compared with when you’re producing the content for yourself? 19:00 How does Colin make his content a success? 21:50 Does Colin have a launch strategy for his pillar content? 23:00 Does Casie struggle with getting much traffic from social media and how does she promote her e-cooks? 28:00 Colin’s actionable tip 29:10 Casie’s actionable tip Catch up with all the previous episodes here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

2.26 [Content] What is your content marketing research process?

Have you ever wondered how to apply a customer-centric approach to your advertising? Many digital marketers are guilty of thinking that customer centricity is owned by the CRM team – and that customer centricity is only possible after someone has bought something from you. Not so! On this episode of the scoop we explore why customer centricity should be an important part of paid advertising and what this practically means to your role. Joining us for this episode are 2 great guests…  Amy Bishop from CultivativeMarketing.com Navah Hopkins from Wordstream.com  Here’s what we discuss in today’s episode: 00:40 Introducing Amy 00:55 Introducing Navah 1:20 How does customer centricity and paid advertising work together? 3:00 Where does Navah get her data from? 3:50 How would Amy say that customer centricity weaves together with paid advertising? 7:00 How big is ‘nurturing’ a part of applying a customer-centric approach to paid advertising? 9:40 What kind of technologies should businesses be using to put this approach into action? 11:20 How manual is the process and how much can be automated? 14:00 How would Navah define personas? 16:00 How important is gender in establishing personas? 17:00 How does retargeting fit into this cycle? 19:30 What kind of soft skills do advertisers need to learn? 23:00 Do businesses with just the one product or service still need to have multiple personas? 25:30 Amy’s actionable tip 26:00 Navah’s actionable tip Catch up with all the previous episodes and subscribe to the podcast for free here: https://www.semrush.com/podcast/

Have you ever wondered how to apply a customer-centric approach to your advertising? Many digital marketers are guilty of thinking that customer centricity is owned by the CRM team – and that customer centricity is only possible after someone has bought something from you. Not so! On this episode of the scoop we explore why customer centricity should be an important part of paid advertising and what this practically means to your role. Joining us for this episode are 2 great guests… <ul> <li>Amy Bishop from <a href="http://CultivativeMarketing.com" rel="nofollow" target="_blank">CultivativeMarketing.com</a></li> <li>Navah Hopkins from <a href="http://Wordstream.com" rel="nofollow" target="_blank">Wordstream.com</a></li> </ul> Here’s what we discuss in today’s episode: 00:40 Introducing Amy 00:55 Introducing Navah 1:20 How does customer centricity and paid advertising work together? 3:00 Where does Navah get her data from? 3:50 How would Amy say that customer centricity weaves together with paid advertising? 7:00 How big is ‘nurturing’ a part of applying a customer-centric approach to paid advertising? 9:40 What kind of technologies should businesses be using to put this approach into action? 11:20 How manual is the process and how much can be automated? 14:00 How would Navah define personas? 16:00 How important is gender in establishing personas? 17:00 How does retargeting fit into this cycle? 19:30 What kind of soft skills do advertisers need to learn? 23:00 Do businesses with just the one product or service still need to have multiple personas? 25:30 Amy’s actionable tip 26:00 Navah’s actionable tip Catch up with all the previous episodes and subscribe to the podcast for free here: <a href="https://www.semrush.com/podcast/" rel="nofollow" target="_blank">https://www.semrush.com/podcast/</a>

2.24 [Advertising]: How to apply a customer-centric approach to paid advertising

Neha Bansal, Product Manager at Google. How to increase engagement over 56% by becoming a Google Analytics power user: Marketing Scoop Podcast by SEMrush Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence team that focuses on identifying 'insights' from GA data. Once identified, they share insights with their users in a simple, natural language using Google's unparalleled Machine Learning and NLP technologies. She discusses how to become a Google Analytics power user and to increase engagement to over 56%. Key Topics Discussed: - The secret to super-boost your results by using App+Web - How to increase engagement by becoming a Google Analytic power user - How to become a power user through Google Analytics Academy; Listen on  Apple Podcasts |  Google Podcasts | Spotify |  Stitcher Links: - Google Analytics: https://analytics.google.com/analytics/web/ - Gamezop: https://www.gamezop.com/ - Google Analytcs Academy: https://analytics.google.com/analytics/academy/ - App+Web:  https://developers.google.com/analytics/devguides/collection/app-web/tag-guide Guest, Neha Bansal, Product Manager at Google https://www.linkedin.com/in/neha-bansal-9b36b525/ https://twitter.com/NehaSlg Host, Espree Devora https://twitter.com/espreedevora  https://www.linkedin.com/in/espree  Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production. Credits: Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound

Neha Bansal, Product Manager at Google. How to increase engagement over 56% by becoming a Google Analytics power user: Marketing Scoop Podcast by SEMrush Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence team that focuses on identifying 'insights' from GA data. Once identified, they share insights with their users in a simple, natural language using Google's unparalleled Machine Learning and NLP technologies. She discusses how to become a Google Analytics power user and to increase engagement to over 56%. Key Topics Discussed: - The secret to super-boost your results by using App+Web - How to increase engagement by becoming a Google Analytic power user - How to become a power user through Google Analytics Academy; Listen on <a href="https://podcasts.apple.com/us/podcast/3-8-google-on-increasing-engagement-over-56-by-becoming/id1360863632?i=1000468098614" rel="nofollow" target="_blank"> Apple Podcasts</a> | <a href="https://podcasts.google.com/?feed=aHR0cDovL3NlYXJjaG1hcmtldGluZ3Njb29wLmxpYnN5bi5jb20vcnNz&amp;episode=N2YxZWU3NDItMTQ5MC00YmM2LTg0YjQtZTNmMmI5MTllMzQw&amp;ved=0CA8QzsICahcKEwiYm_KpocToAhUAAAAAHQAAAAAQCQ" rel="nofollow" target="_blank"> Google Podcasts</a> | <a href="https://open.spotify.com/episode/44tprH56wQjdkrCxxU4Rz0" rel="nofollow" target="_blank">Spotify</a> | <a href="https://www.stitcher.com/podcast/search-marketing-scoop/e/67945233" rel="nofollow" target="_blank"> Stitcher</a> Links: - Google Analytics: <a href="https://analytics.google.com/analytics/web/" rel="nofollow" target="_blank">https://analytics.google.com/analytics/web/</a> - Gamezop: <a href="https://www.gamezop.com/" rel="nofollow" target="_blank">https://www.gamezop.com/</a> - Google Analytcs Academy: <a href="https://analytics.google.com/analytics/academy/" rel="nofollow" target="_blank">https://analytics.google.com/analytics/academy/</a> - App+Web: <a href="https://developers.google.com/analytics/devguides/collection/app-web/tag-guide" rel="nofollow" target="_blank"> https://developers.google.com/analytics/devguides/collection/app-web/tag-guide</a> Guest, Neha Bansal, Product Manager at Google <a href="https://www.linkedin.com/in/neha-bansal-9b36b525/" rel="nofollow" target="_blank">https://www.linkedin.com/in/neha-bansal-9b36b525/</a> <a href="https://twitter.com/NehaSlg" rel="nofollow" target="_blank">https://twitter.com/NehaSlg</a> Host, Espree Devora <a href="https://twitter.com/espreedevora" rel="nofollow" target="_blank">https://twitter.com/espreedevora</a> <a href="https://www.linkedin.com/in/espree" rel="nofollow" target="_blank">https://www.linkedin.com/in/espree</a> Marketing Scoop Podcast by SEMrush is a <a href="http://WeAreTech.fm" rel="nofollow" target="_blank">WeAreTech.fm</a> production. Credits: Produced by SEMrush and <a href="http://WeAreTech.fm" rel="nofollow" target="_blank">WeAreTech.fm</a> * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound

Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User

Marketing Scoop Episode 2.1 was Advertising special where we were looking at the latest digital marketing news as well as drilling down into specific, actionable paid advertising strategies. GUESTS: James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also a Founder and Vice President of MnSearch, the Minnesota Search Engine Marketing Association, an ADworld Experience ambassador and #PPCchat supporting partner. Elliot Kemp from Hanapin Marketing – an agency and consultancy that helps guide marketers with their strategy for channels such as paid search, paid social, shopping, and programmatic. == Topics covered include: 2:18 STORY 1: Facebook introduce ‘Story ads’ How does a business make a success of story ads? 4:52 STORY 2: Facebook add more choices for video ad buyers What are the choices Facebook have added and what impact is this going to have? 06:28 STORY 3: More people are taking Facebook breaks == 08:08 Main discussion: How can other specialist channel marketers work together with Facebook ads specialists to create a win-win for each other? Where does Facebook advertising sit in the user journey? What are a few examples of best practice Facebook advertising at the moment? Is it possible for Facebook advertising and search advertising to work in conjunction? Should all search marketers be learning more about Facebook advertising? What can search marketers learn from Facebook advertising? What can Facebook advertising learn from search marketing?

Marketing Scoop Episode 2.1 was Advertising special where we were looking at the latest digital marketing news as well as drilling down into specific, actionable paid advertising strategies. GUESTS: James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also a Founder and Vice President of MnSearch, the Minnesota Search Engine Marketing Association, an ADworld Experience ambassador and #PPCchat supporting partner. Elliot Kemp from Hanapin Marketing – an agency and consultancy that helps guide marketers with their strategy for channels such as paid search, paid social, shopping, and programmatic. == Topics covered include: 2:18 STORY 1: Facebook introduce ‘Story ads’ How does a business make a success of story ads? 4:52 STORY 2: Facebook add more choices for video ad buyers What are the choices Facebook have added and what impact is this going to have? 06:28 STORY 3: More people are taking Facebook breaks == 08:08 Main discussion: How can other specialist channel marketers work together with Facebook ads specialists to create a win-win for each other? Where does Facebook advertising sit in the user journey? What are a few examples of best practice Facebook advertising at the moment? Is it possible for Facebook advertising and search advertising to work in conjunction? Should all search marketers be learning more about Facebook advertising? What can search marketers learn from Facebook advertising? What can Facebook advertising learn from search marketing?

2.1 [Advertising] Facebook Introduce ‘Story Ads’

Eric Bogard of Arkadium on growing organic traffic by 230% in one year by changing SEO strategy: Marketing Scoop Podcast by SEMrush Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium where he leads the marketing department and corporate strategy.  Over the course of his tenure, he has grown the company’s flagship product over 1000x and instituted a culture centered around testing and user feedback. Arkadium is a creator of premium gaming content designed specifically for grown-up players worldwide. Eric shares how casual users can be converted into raging fans, simple ways to boost organic traffic, and we learn about the importance of online search visibility for your brand. Guest, Eric Bogard https://www.linkedin.com/in/ericbogard/ Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links: Arkadium case study: https://www.semrush.com/company/stories/arkadium/ Arkadium website: https://www.arkadium.com/ SEMrush website: https://www.semrush.com/ Drift: https://www.drift.com/

Eric Bogard of Arkadium on growing organic traffic by 230% in one year by changing SEO strategy: Marketing Scoop Podcast by SEMrush Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium where he leads the marketing department and corporate strategy.  Over the course of his tenure, he has grown the company’s flagship product over 1000x and instituted a culture centered around testing and user feedback. Arkadium is a creator of premium gaming content designed specifically for grown-up players worldwide. Eric shares how casual users can be converted into raging fans, simple ways to boost organic traffic, and we learn about the importance of online search visibility for your brand. Guest, Eric Bogard <a href="https://www.linkedin.com/in/ericbogard/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ericbogard/</a> Host, Laura Morelli <a href="https://au.linkedin.com/in/laura-morelli-74010a68" rel="nofollow" target="_blank">https://au.linkedin.com/in/laura-morelli-74010a68</a> <a href="https://twitter.com/lauramorellii" rel="nofollow" target="_blank">https://twitter.com/lauramorellii</a> Links: Arkadium case study:<a href="https://www.semrush.com/company/stories/arkadium/" rel="nofollow" target="_blank"> https://www.semrush.com/company/stories/arkadium/</a> Arkadium website: <a href="https://www.arkadium.com/" rel="nofollow" target="_blank">https://www.arkadium.com/</a> SEMrush website: <a href="https://www.semrush.com/dashboard/" rel="nofollow" target="_blank">https://www.semrush.com/</a> Drift: <a href="https://www.drift.com/" rel="nofollow" target="_blank">https://www.drift.com/</a>

230% Organic Traffic Increase and Growing: Arkadium Success Story

This week David Bain welcomes 2 guests: - The Head of Evangelism for Search at Microsoft, Christi Olson - A writer of all things search for TheSEMpost, Jennifer Slegg Topics: 01:15 Bing Ads add a competition tab On Monday, Bing Ads announced 3 new AI-driven features - including a competition tab, where you can keep track of how you are performing, versus the competitors.  What’s this one about? What does this mean for paid search marketers?    06:05  Google are testing image-based sub-categorization  What’s this one all about? Why are Google doing this? Is this likely to be rolled-out for different industries? Is this something that SEOs can leverage?    13:59  Bing has added text transcription to its image analysis capabilities  Have you seen Bing’s image search recently dear listener? I haven’t been on there for a while... I’m impressed by: - Pages using this image - Related images How can organic digital marketers take advantage of image search?   18:45 Is the targeting of paid search marketing moving from away keywords to audiences?  There are plenty of articles around at the moment that talk about shifting from keywords to audiences with your targeting. Is this really a good thing for most paid search marketers to be doing at the moment? What is causing this?   BONUS! 25:54 BREAKING NEWS — Bing is Caching AMP

This week David Bain welcomes 2 guests: - The Head of Evangelism for Search at Microsoft, Christi Olson - A writer of all things search for TheSEMpost, Jennifer Slegg Topics: 01:15 Bing Ads add a competition tab On Monday, Bing Ads announced 3 new AI-driven features - including a competition tab, where you can keep track of how you are performing, versus the competitors. <ul> <li>What’s this one about?</li> <li>What does this mean for paid search marketers?</li> </ul> 06:05  Google are testing image-based sub-categorization <ul> <li>What’s this one all about?</li> <li>Why are Google doing this?</li> <li>Is this likely to be rolled-out for different industries?</li> <li>Is this something that SEOs can leverage?</li> </ul> 13:59  Bing has added text transcription to its image analysis capabilities  Have you seen Bing’s image search recently dear listener? I haven’t been on there for a while... I’m impressed by: - Pages using this image - Related images How can organic digital marketers take advantage of image search? 18:45 Is the targeting of paid search marketing moving from away keywords to audiences?  There are plenty of articles around at the moment that talk about shifting from keywords to audiences with your targeting. Is this really a good thing for most paid search marketers to be doing at the moment? What is causing this? BONUS! 25:54 BREAKING NEWS — Bing is Caching AMP

1.17 Breaking SEO News - Bing is Caching AMP

Topics covered in this week's Marketing Scoop show:   01:15 Google releases a broad core algorithm update, with big SERP volatility seen from the 1st to the 3rd of August What type of sites were affected, and what can be done about it?   09:31  You can now add as many as eight custom parameters in Google Ads - and this is thanks to the October deadline to migrate to parallel tracking  What’s parallel tracking? What’s the value for advertisers here?    14:06  Google drops its public submission feature Google shared in a Tweet: "We've had to drop the public submission feature, but we continue to welcome your submissions using the usual tool in Search Console and through sitemaps directly."  Should every website have an XML sitemap? How reliable is fetch and submit inside Search Console?    19:01 You'll soon no longer have the option to exclude all mobile apps from display campaigns. What’s happening here?

Topics covered in this week's Marketing Scoop show: 01:15 Google releases a broad core algorithm update, with big SERP volatility seen from the 1st to the 3rd of August What type of sites were affected, and what can be done about it? 09:31  You can now add as many as eight custom parameters in Google Ads - and this is thanks to the October deadline to migrate to parallel tracking <ul> <li>What’s parallel tracking?</li> <li>What’s the value for advertisers here?</li> </ul> 14:06  Google drops its public submission feature Google shared in a Tweet: "We've had to drop the public submission feature, but we continue to welcome your submissions using the usual tool in Search Console and through sitemaps directly." <ul> <li>Should every website have an XML sitemap?</li> <li>How reliable is fetch and submit inside Search Console?</li> </ul> 19:01 You'll soon no longer have the option to exclude all mobile apps from display campaigns. What’s happening here?

1.13 Google Releases a Broad Core Algorithm Update

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