Review and Reflect
Review and Reflect
This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It revi... Read more
6 Jun 2013
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32mins
Speechwriting
Speechwriting
If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to pu... Read more
31 May 2013
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40mins
Visualisation and Gamification
Visualisation and Gamification
While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by v... Read more
23 May 2013
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34mins
Writing as Thought Leadership
Writing as Thought Leadership
Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for... Read more
16 May 2013
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49mins
Most Popular Podcasts
The Joe Rogan Experience
TED Talks Daily
The Tim Ferriss Show
The Daily
Stuff You Should Know
Oprah's SuperSoul Conversations
Armchair Expert with Dax Shepard
The Role of Media Releases
The Role of Media Releases
This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George ... Read more
9 May 2013
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55mins
The Writer’s Toolbox – Some ‘How-To's’
The Writer’s Toolbox – Some ‘How-To's’
We look at media releases next lecture but here are the other key calling cards of strategic communication writers. This... Read more
2 May 2013
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19mins
The Professional Writing Process
The Professional Writing Process
One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss wh... Read more
2 May 2013
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31mins
The Professional Writing Process (handout)
The Professional Writing Process (handout)
One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss wh... Read more
2 May 2013
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Writing for Print
Writing for Print
The impact of social media is seeing a decline in the use of print in strategic communication but this also represents a... Read more
18 Apr 2013
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41mins
Writing for Social Media
Writing for Social Media
Is tweeting a profession now? Hell yeah. And writing for social media is about to become shift work. This lecture looks ... Read more
11 Apr 2013
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53mins
