The Voiceover Gym Class

Even an announcer role has conflict and a problem to solve. When you get a commercial script, look for the line where t... Read more

From the first line of the spot, this AVO is overflowing with opinion and point-of-view. The AVO is dismissive of the i... Read more

Pretty anthemic for a spot about something as mundane as washing your socks. Check out the "real" version on YouTube (c... Read more

Another thing you didn't know you needed! This is an example of the rare spot that mentions the brand/product immediate... Read more

I typically don't use pharmaceutical spots in class, because about half of the copy is describing the side effects. I c... Read more

When you get a rather boilerplate, generic-sounding piece of copy like this spot, look for moments where you can inject ... Read more

Because the vast majority of voiceover work out there doesn't require character voices, I typically avoid training my st... Read more

There are two announcer VOs on this campaign. The female (AVO 1) gets most of the imagery to play with, while the male... Read more

The top beat of this script, with its three questions, throws a bit of an acting curveball. You need to sound impressed... Read more

Can't have a VO class without at least one "DUH read," as I like to call it. I actually chose this spot because the VO'... Read more