The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting Group. Listen in to find out if your organization is ready for what's coming our way.LINK: Learn more about Atomic Content PersonalizationPresented in partnership with WordPressVIP

The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting Group. Listen in to find out if your organization is ready for what's coming our way.LINK: <a href="https://www.bcg.com/capabilities/marketing-sales/atomic-content-personalization" rel="noopener noreferrer nofollow" target="_blank">Learn more about Atomic Content Personalization</a>Presented in partnership with WordPressVIP

Humanizing Marketing: Episode 6 - How Marketers Can Build Trust In The Future

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing.Presented in partnership with WordPressVIP

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing.Presented in partnership with WordPressVIP

Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalized and empathetic marketing, including how it will evolve with privacy laws and what impact it will have on future marketing career paths.  They also discuss the intersection of AI and marketing software with Armita Peymandoust, VP of Product Management for Einstein in Marketing at Salesforce. Listen in!Presented in partnership with WordPressVIP.

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalized and empathetic marketing, including how it will evolve with privacy laws and what impact it will have on future marketing career paths. They also discuss the intersection of AI and marketing software with Armita Peymandoust, VP of Product Management for Einstein in Marketing at Salesforce. Listen in!Presented in partnership with WordPressVIP.

Humanizing Marketing: Episode 4 - Humanizing 'AI in Marketing'

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn more about how data and creativity intersect to build meaningful marketing moments.Presented in partnership with WordPress VIP. 

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn more about how data and creativity intersect to build meaningful marketing moments.Presented in partnership with WordPress VIP.

Humanizing Marketing: Episode 3 - Transform Your Marketing with a "da Vinci Approach"

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself!Presented in partnership with WordPressVIP.

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself!Presented in partnership with WordPressVIP.

Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale. Presented in partnership with WordPressVIP.

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale. Presented in partnership with WordPressVIP.

Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021.  Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @CollinsMeMegan and let @marketingcloud know your thoughts on this episode or ideas for a future topic.

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021.  Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @<a href="https://soundcloud.com/CollinsMeMegan" rel="noopener noreferrer nofollow" target="_blank">CollinsMeMegan</a> and let @<a href="https://soundcloud.com/marketingcloud" rel="noopener noreferrer nofollow" target="_blank">marketingcloud</a> know your thoughts on this episode or ideas for a future topic.

5 Marketing Books You Must Read in 2021

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

How to Speak ABM: Episode 8 – Our Key Takeaways

LEAD

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.  Resources:  Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI 

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.  Resources: <ul> <li>Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: <a href="https://sfdc.co/HOPUI" rel="nofollow" target="_blank">https://sfdc.co/HOPUI</a></li> </ul>

How to Speak ABM: Episode 7 – The Future of Lead-Gen

Handshake

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake. Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce Resources:  Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j Blog Post: How AI Is Keeping  Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP 

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake. Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce Resources: <ul> <li>Data Sheet: State of Marketing Report for Manufacturing <a href="https://sfdc.co/BHy2j" rel="nofollow" target="_blank">https://sfdc.co/BHy2j</a></li> <li>Blog Post: How AI Is Keeping  Supply Chains Running Throughout the Pandemic. <a href="https://sfdc.co/b26XOP" rel="nofollow" target="_blank">https://sfdc.co/b26XOP</a></li> </ul>

How to Speak ABM: Episode 6 – The Digital Handshake

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

Wonderful hosts and really informative, useful content. The recent Leading Through Change series has been excellent!

Great show!

A great way to keep up on what is next in digital marketing.  Very insightful.

Keep up on the latest in digital marketing

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at <a href="http://marketingcloudcast.com" rel="nofollow" target="_blank">marketingcloudcast.com</a>, and connect with us at @crozul and @martykihn on Twitter.

The Marketing Cloudcast

Two-Time CMO, Jenny Williams, shares her experience and learnings as a marketing leader. She unpacks what it takes to lead teams and the challenges marketers face today. 

Two-Time CMO, Jenny Williams, shares her experience and learnings as a marketing leader. She unpacks what it takes to lead teams and the challenges marketers face today.

Marketing Advice from a Two-Time CMO

Reviewing data and numbers is a key part of almost every marketing job today. Yet many of us went into marketing because we like to be creative — not knee-deep in spreadsheets. Listen as two data-loving marketers discuss how they make data-driven decisions in their roles and demystify the "data is scary" stigma. You'll learn from Annie Cushing, founder of Annielytics.com, and Alice Avery, resident number-cruncher at Salesforce (who Heike often turns to with questions). You'll emerge from this episode with takeaways about how and when to involve data in your everyday marketing processes — which will lead to your opinions being backed by data and more successful marketing campaigns. Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Reviewing data and numbers is a key part of almost every marketing job today. Yet many of us went into marketing because we like to be creative — not knee-deep in spreadsheets. Listen as two data-loving marketers discuss how they make data-driven decisions in their roles and demystify the "data is scary" stigma. You'll learn from Annie Cushing, founder of <a href="http://Annielytics.com" rel="nofollow" target="_blank">Annielytics.com</a>, and Alice Avery, resident number-cruncher at Salesforce (who Heike often turns to with questions). You'll emerge from this episode with takeaways about how and when to involve data in your everyday marketing processes — which will lead to your opinions being backed by data and more successful marketing campaigns. Tweet @<a href="https://twitter.com/youngheike" rel="nofollow" target="_blank">youngheike</a> or @<a href="https://twitter.com/marketingcloud" rel="nofollow" target="_blank">marketingcloud</a> with your thoughts on this episode or ideas for a future topic.

How to Make More Data-Driven Decisions as a Marketer

Stephanie Buscemi

Salesforce CMO, Stephanie Buscemi, joins us this week to help us uncover 4 key takeaways from the Fifth Annual State of Marketing Report. She shares her thoughts on what marketers should be thinking about in 2019. According to Stephanie, "to be a really world class marketer, you have to get out of the four walls of your building." To get the full report head to salesforce.com/stateofmarketing. 

Salesforce CMO, Stephanie Buscemi, joins us this week to help us uncover 4 key takeaways from the Fifth Annual State of Marketing Report. She shares her thoughts on what marketers should be thinking about in 2019. According to Stephanie, "to be a really world class marketer, you have to get out of the four walls of your building." To get the full report head to <a href="http://salesforce.com/stateofmarketing" rel="nofollow" target="_blank">salesforce.com/stateofmarketing</a>.

Today’s State of Marketing: Insights From 4,000+ Marketers Featuring Salesforce CMO Stephanie Buscemi

In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART's Chief Communications Officer. Alicia shares her career journey as a Chief Communications Officer and what it takes to create a powerful platform for to build strong relationships with customers in real-time. 

In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART's Chief Communications Officer. Alicia shares her career journey as a Chief Communications Officer and what it takes to create a powerful platform for to build strong relationships with customers in real-time.

Communication Strategies You Need to Know

Artificial Intelligence is a trend that is here to stay and something you’ll likely need to look out for. We all experience AI in some form or fashion every day without even knowing it. Senior Analyst at eMarketer, Mark Dolliver and VP of Product for Einstein at Salesforce, Marco Casalaina go beyond the buzzword with AI and share what marketers need to look out for and why it’s important to incorporate in your marketing strategy in 2018.   Learn more: 4th Annual State of Marketing Report: sforce.co/2M80rJK eMarketer Digital Trends to Watch in 2018: sforce.co/2Me79Nl  The AI Revolution: sforce.co/2vuIyuh

Artificial Intelligence is a trend that is here to stay and something you’ll likely need to look out for. We all experience AI in some form or fashion every day without even knowing it. Senior Analyst at eMarketer, Mark Dolliver and VP of Product for Einstein at Salesforce, Marco Casalaina go beyond the buzzword with AI and share what marketers need to look out for and why it’s important to incorporate in your marketing strategy in 2018. Learn more: 4th Annual State of Marketing Report: <a href="https://exit.sc/?url=https%3A%2F%2Fsforce.co%2F2M80rJK" rel="nofollow noopener" target="_blank">sforce.co/2M80rJK</a> eMarketer Digital Trends to Watch in 2018: <a href="https://exit.sc/?url=https%3A%2F%2Fsforce.co%2F2Me79Nl" rel="nofollow noopener" target="_blank">sforce.co/2Me79Nl </a> The AI Revolution: <a href="https://exit.sc/?url=https%3A%2F%2Fsforce.co%2F2vuIyuh" rel="nofollow noopener" target="_blank">sforce.co/2vuIyuh</a>

What AI Really Means for Marketers: Beyond the Buzzword

This week on the latest Marketing Cloudcast episode we dive into the world of Product Marketing. We talk with Eric Stahl, Product Marketing veteran and Salesforce Marketing Cloud's Senior Vice President of Product Marketing. We’ll learn how Product Marketing impacts key components of an organization. Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

This week on the latest Marketing Cloudcast episode we dive into the world of Product Marketing. We talk with Eric Stahl, Product Marketing veteran and Salesforce Marketing Cloud's Senior Vice President of Product Marketing. We’ll learn how Product Marketing impacts key components of an organization. Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Product Marketing Demystified

The Mad Men era is over… what’s next? How can you keep up? Brand new research from nearly 8,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an under-performer. Join us as Mathew Sweezey, Principal of Marketing Insights at Salesforce and Author of Marketing Automation for Dummies, shares the five key traits of high-performing marketing organizations. Interested in more? Here are a few: Connections Webinar Series: sforce.co/bestofcnx 103 Thought leaders: sforce.co/2mAKmwD Recorded Dreamforce Session: sforce.co/2LdNygx Blog Posts: sforce.co/2uUWHj6

The Mad Men era is over… what’s next? How can you keep up? Brand new research from nearly 8,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an under-performer. Join us as Mathew Sweezey, Principal of Marketing Insights at Salesforce and Author of Marketing Automation for Dummies, shares the five key traits of high-performing marketing organizations. Interested in more? Here are a few: Connections Webinar Series: <a href="https://exit.sc/?url=http%3A%2F%2Fsforce.co%2Fbestofcnx" rel="nofollow noopener" target="_blank">sforce.co/bestofcnx</a> 103 Thought leaders: <a href="https://exit.sc/?url=https%3A%2F%2Fsforce.co%2F2mAKmwD" rel="nofollow noopener" target="_blank">sforce.co/2mAKmwD</a> Recorded Dreamforce Session: <a href="https://exit.sc/?url=https%3A%2F%2Fsforce.co%2F2LdNygx" rel="nofollow noopener" target="_blank">sforce.co/2LdNygx</a> Blog Posts: <a href="https://exit.sc/?url=https%3A%2F%2Fsforce.co%2F2uUWHj6" rel="nofollow noopener" target="_blank">sforce.co/2uUWHj6</a>

5 Key Traits for High Performing Marketing Organizations

In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing...” to drive pipeline, increase sales and ultimately drive growth across the whole organization. We spend time with long time sales veteran Ed McDonnell as he shares his experience working across sales and marketing, what makes up the DNA of a great salesperson and leadership tips when becoming a first time manager.

In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing...” to drive pipeline, increase sales and ultimately drive growth across the whole organization. We spend time with long time sales veteran Ed McDonnell as he shares his experience working across sales and marketing, what makes up the DNA of a great salesperson and leadership tips when becoming a first time manager.

Marketing and Sales Alignment Advice from a Sales Leader

Are you a small business looking to lead a more effective marketing strategy? You’re in luck, we have a small business expert on the show today, Ebony Vaz, Founder of Above Promotions, a digital marketing, publicity, and promotions company. She shares some practical advice, specifically for lean teams (and lean budgets). Learn more at www.abovepromotions.com.

Are you a small business looking to lead a more effective marketing strategy? You’re in luck, we have a small business expert on the show today, Ebony Vaz, Founder of Above Promotions, a digital marketing, publicity, and promotions company. She shares some practical advice, specifically for lean teams (and lean budgets). Learn more at <a href="https://gate.sc/?url=http%3A%2F%2Fwww.abovepromotions.com&amp;token=9aa05b-1-1565212088134" rel="nofollow noopener" target="_blank">www.abovepromotions.com</a>.

The "Do's and Don't"s of Small Business Marketing

We're talking about the future of marketing and how Google and Salesforce are coming together to empower marketers with cross-channel insights. Guests Stefano Menti, Product Lead for Google Analytics 360; Armita Peymandoust, VP of Product at Salesforce; and Jon Suarez Davis, Chief Strategy Officer at Salesforce Marketing Cloud; to discuss how this groundbreaking partnership truly changes the game for marketers. Learn more at salesforce.com/google.

We're talking about the future of marketing and how Google and Salesforce are coming together to empower marketers with cross-channel insights. Guests Stefano Menti, Product Lead for Google Analytics 360; Armita Peymandoust, VP of Product at Salesforce; and Jon Suarez Davis, Chief Strategy Officer at Salesforce Marketing Cloud; to discuss how this groundbreaking partnership truly changes the game for marketers. Learn more at <a href="https://exit.sc/?url=http%3A%2F%2Fsalesforce.com%2Fgoogle" rel="nofollow noopener" target="_blank">salesforce.com/google</a>.

Google and Salesforce Define the Future of Marketing

Content marketing has evolved significantly from the days when companies thought, "We'll hire an out-of-work journalist to write blog posts, and bingo — we'll have content marketing." Today, content is all about new contexts (like smart speakers), new roles (like audio and video production), and de-siloed efforts across owned, paid, and earned media. Listen as Rebecca Lieb, one of the world's foremost researchers on content marketing, explains what you need to know about content to stay ahead of the curve and update your strategy for the remainder of 2017 and beyond. Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Content marketing has evolved significantly from the days when companies thought, "We'll hire an out-of-work journalist to write blog posts, and bingo — we'll have content marketing." Today, content is all about new contexts (like smart speakers), new roles (like audio and video production), and de-siloed efforts across owned, paid, and earned media. Listen as Rebecca Lieb, one of the world's foremost researchers on content marketing, explains what you need to know about content to stay ahead of the curve and update your strategy for the remainder of 2017 and beyond. Tweet @<a href="https://twitter.com/youngheike" rel="nofollow" target="_blank">youngheike</a> or @<a href="https://twitter.com/marketingcloud" rel="nofollow" target="_blank">marketingcloud</a> with your thoughts on this episode or ideas for a future topic.

Content Marketing in 2018: The Trends, Jobs, and Metrics You'll Need to Know

Email marketing is only as good as your content. Unfortunately, building emails has become extremely cumbersome, with a single email requiring upwards of eight hours of work. If you've got plenty of time to create unique copy for every email, awesome. If you're looking for ways to recycle your best existing content and be more productive, look no further. David DeVore, founder and CEO of StoryPorts and renowned email expert, shares six of his top places you can look for recycled email marketing content that will save you time and supercharge your campaigns. Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Email marketing is only as good as your content. Unfortunately, building emails has become extremely cumbersome, with a single email requiring upwards of eight hours of work. If you've got plenty of time to create unique copy for every email, awesome. If you're looking for ways to recycle your best existing content and be more productive, look no further. David DeVore, founder and CEO of <a href="http://storyports.com/" rel="nofollow" target="_blank">StoryPorts</a> and renowned email expert, shares six of his top places you can look for recycled email marketing content that will save you time and supercharge your campaigns. Tweet @<a href="https://twitter.com/youngheike" rel="nofollow" target="_blank">youngheike</a> or @<a href="https://twitter.com/marketingcloud" rel="nofollow" target="_blank">marketingcloud</a> with your thoughts on this episode or ideas for a future topic.

6 Ways to Recycle Content in Email Marketing — and Save Tons of Time

You've probably heard of the 7 Habits of Highly Effective People course or read the book but what does it mean for marketers? In this episode we are joined by, Rebecca Fleetwood Hession, former professional coach and trainer at FranklinCovey, teaching how to be most effective in our daily lives and at work. She now is an entrepreneur, starting Fleetwood Hession Consulting as well as the Badass Women's Council. Tune in to hear key tactics that you can start using today to be a more effective individual and marketer. You can learn more here: https://www.fleetwoodhession.com/badass-womens-council/

You've probably heard of the 7 Habits of Highly Effective People course or read the book but what does it mean for marketers? In this episode we are joined by, Rebecca Fleetwood Hession, former professional coach and trainer at FranklinCovey, teaching how to be most effective in our daily lives and at work. She now is an entrepreneur, starting Fleetwood Hession Consulting as well as the Badass Women's Council. Tune in to hear key tactics that you can start using today to be a more effective individual and marketer. You can learn more here: <a href="https://www.fleetwoodhession.com/badass-womens-council/" rel="nofollow" target="_blank">https://www.fleetwoodhession.com/badass-womens-council/</a>

The Key Habits of Highly Effective Marketers Through Community and Listening

In this episode of the Marketing Cloudcast we speak with email deliverability experts from Return Path, Julia Peavy, Director of Partner Services, and Tyler Maschger, US Sales Manager, as well as our very own Alex Soto, Director of Deliverability and ISP Relations at Salesforce Marketing Cloud. They’ll share the importance of email deliverability, helpful tips, and best practices that will help you stay off the email naughty list. Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

In this episode of the Marketing Cloudcast we speak with email deliverability experts from Return Path, Julia Peavy, Director of Partner Services, and Tyler Maschger, US Sales Manager, as well as our very own Alex Soto, Director of Deliverability and ISP Relations at Salesforce Marketing Cloud. They’ll share the importance of email deliverability, helpful tips, and best practices that will help you stay off the email naughty list. Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Email Deliverability: Tips to Stay Off the Email Naughty List

Have you seen mountains, waterfalls, and a National Parks look in Salesforce's new branding and wondered how all of it came to be? We interviewed Simon Mulcahy, Chief Marketing Officer at Salesforce, and Colin Fleming, our Chief Creative Officer, on the behind-the-scenes story of this major brand initiative. In the process, you'll get some practical tips for your own rebranding, plus ideas on how to make creative ideas actually happen in a business. Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Have you seen mountains, waterfalls, and a National Parks look in Salesforce's new branding and wondered how all of it came to be? We interviewed Simon Mulcahy, Chief Marketing Officer at Salesforce, and Colin Fleming, our Chief Creative Officer, on the behind-the-scenes story of this major brand initiative. In the process, you'll get some practical tips for your own rebranding, plus ideas on how to make creative ideas actually happen in a business. Tweet @<a href="https://twitter.com/youngheike" rel="nofollow" target="_blank">youngheike</a> or @<a href="https://twitter.com/marketingcloud" rel="nofollow" target="_blank">marketingcloud</a> with your thoughts on this episode or ideas for a future topic.

Salesforce's CMO on Making a Creative Idea Happen in a Business

We’ve pulled together experts across email, mobile, advertising and social to give you the best tips and tricks gearing up for holiday this season. For more helpful best practices, take a look at the Holiday Headquarters: salesforce.com/holidayheadquarters. We also mention some ROI metrics from Rack Room Shoes and their digital transformation. You can find the full ROI report here: http://sforce.co/2mx1Kmq 

We’ve pulled together experts across email, mobile, advertising and social to give you the best tips and tricks gearing up for holiday this season. For more helpful best practices, take a look at the Holiday Headquarters: <a href="http://salesforce.com/holidayheadquarters" rel="nofollow" target="_blank">salesforce.com/holidayheadquarters</a>. We also mention some ROI metrics from Rack Room Shoes and their digital transformation. You can find the full ROI report here: <a href="http://sforce.co/2mx1Kmq" rel="nofollow" target="_blank">http://sforce.co/2mx1Kmq</a>

Holiday Readiness 101

In this episode, we look at how you can unlock your best marketing voice to make sure your message resonates with any audience. Our guest on this episode is Simon de Cintra, who is a speaking coach and author of the book, Unlock Your Business Voice. Tune in and find out what qualities the best marketing leaders have in common, and how you can start putting in the work to develop your own marketing voice with the help of a simple acronym: VOICE.

In this episode, we look at how you can unlock your best marketing voice to make sure your message resonates with any audience. Our guest on this episode is Simon de Cintra, who is a speaking coach and author of the book, Unlock Your Business Voice. Tune in and find out what qualities the best marketing leaders have in common, and how you can start putting in the work to develop your own marketing voice with the help of a simple acronym: VOICE.

Unlock Your Marketing V.O.I.C.E

We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales...pause for jaw drop...Tune in to hear guests Rob Garf, VP of Industry Solutions, and Caila Schwartz, Business Intelligence Manager, share how marketers can keep up with the latest trends. For more holiday insights check out our holiday hub at https://sforce.co/holidayhub

We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales...pause for jaw drop...Tune in to hear guests Rob Garf, VP of Industry Solutions, and Caila Schwartz, Business Intelligence Manager, share how marketers can keep up with the latest trends. For more holiday insights check out our holiday hub at <a href="https://sforce.co/holidayhub" rel="nofollow" target="_blank">https://sforce.co/holidayhub</a>

Holiday Predictions 2019

A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes. In this episode, hear advice from two real-life marketers who made a mid-career switch to marketing (one from sales, one from journalism) and a career counselor who shares strategic tips on making the switch less terrifying. Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes. In this episode, hear advice from two real-life marketers who made a mid-career switch to marketing (one from sales, one from journalism) and a career counselor who shares strategic tips on making the switch less terrifying. Tweet @<a href="https://twitter.com/youngheike" rel="nofollow" target="_blank">youngheike</a> or @<a href="https://twitter.com/marketingcloud" rel="nofollow" target="_blank">marketingcloud</a> with your thoughts on this episode or ideas for a future topic.

How to Switch to Marketing from Another Career

While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex Membrillo, CEO of Cardinal Digital Marketing, and Matthew Hutchinson, Senior Director of Product Marketing at Salesforce, to find out what they’re doing to bring a fresh approach to medical marketing.Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex Membrillo, CEO of <a href="https://www.cardinaldigitalmarketing.com/" rel="nofollow" target="_blank">Cardinal Digital Marketing</a>, and Matthew Hutchinson, Senior Director of Product Marketing at Salesforce, to find out what they’re doing to bring a fresh approach to medical marketing.Tweet @<a href="https://soundcloud.com/CollinsMeMegan" rel="nofollow" target="_blank">CollinsMeMegan</a>, @<a href="https://soundcloud.com/crozul" rel="nofollow" target="_blank">crozul</a>, or @<a href="https://soundcloud.com/marketingcloud" rel="nofollow" target="_blank">marketingcloud</a> with your thoughts on this episode or ideas for a future topic.

The Anatomy of Medical Marketing

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