Damian Lanfranchi

Something magical happens when you get the right business partner. Plus getting it right can add a lot of zeros to your bank account and eliminate a ton of stress.   But getting that RIGHT person is not as easy as it sounds, because this topic isn’t discussed enough.   This week’s guest, Damian Lanfranchi, is Todd Brown’s business partner, and they’ve been business partners for over seven years. Tune in to hear what makes their partnership successful and profitable as well as long-standing; and how to find the right business partner for you. Outline of This Episode  4:29 The first try (and why it didn’t work) 11:14 The glue that holds it all together 18:58 How to tell whether you should have a business partner 26:15 The visionary and the integrator 31:14 Who’s who in the partnership? 46:47 Successful implementation 51:57 Don’t get “married” on day one  What holds it all together? This might sound a little fluffy, but according to Damian, a business partnership cannot succeed without trust. Nobody’s perfect, and you may not always agree with your partner, but you’ve got to be able to trust them to do right by you and have your back. Damian and Todd have bumped heads during their partnership, but there was never any doubt they had each other’s backs. Don’t fill the same roles as your partner One top cause of conflicts between business partners is both of them trying to fulfill the same roles. It’s super awkward and inefficient, and leads straight to conflict. Clearly defining the roles and responsibilities of each partner eliminates a lot of head butting; and of one partner feeling like they’re doing all the work. Tune in for an example of how this aspect of a successful business partnership works in Damian and Todd’s case. When NOT to bring on a partner Sometimes people bring on a business partner because they don’t want to do it alone. “It’s more fun to get lost in the woods with a buddy than to get lost in the woods with yourself,” as Damian says on the episode. But basing your business partnership on insecurity or loneliness isn’t a healthy reason to work with a business partner. Tune in to hear more on this, plus other bad reasons to team up with a business partner. Be strategic, not desperate When Damian and Todd teamed up for their second crack at a business partnership--the one that succeeded--it was strategic. Both were running their own businesses, and found they each had a need for the other person’s gifts. The partnership was strategic, not desperate, and definitely not based on insecurity or loneliness. A business partnership that doesn’t make sense, strategically, is unlikely to go well. Who’s the visionary and who’s the integrator? Damian can function as both visionary and integrator. But since Todd is pure visionary, Damian serves as the integrator in their partnership. Todd sends him ideas, Damian helps bring them to life. The most successful partnerships operate like this, because it’s unlikely two pure visionaries (unless they have identical visions) or two pure integrators will do well in a partnership together. In the case of two visionaries, what if one wants to sell marketing funnels and the other wants to sell sweaters to cats? The company’s unlikely to get far in that situation. If you want a business partner, look at partnering with someone who’s your opposite in this area. Resources &amp; People Mentioned  ToddBrown.me https://www.instagram.com/toddbrown/ https://www.facebook.com/ToddBrownMarketing/  https://www.youtube.com/channel/UCWlIIwel956xVecFuBC80BA  The Marketer’s Mind Podcast  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/ JTT Listeners Free Portal: www.JTTShow.com

Something magical happens when you get the right business partner. Plus getting it right can add a lot of zeros to your bank account and eliminate a ton of stress. But getting that RIGHT person is not as easy as it sounds, because this topic isn’t discussed enough. This week’s guest, Damian Lanfranchi, is Todd Brown’s business partner, and they’ve been business partners for over seven years. Tune in to hear what makes their partnership successful and profitable as well as long-standing; and how to find the right business partner for you. Outline of This Episode <ul> <li>4:29 The first try (and why it didn’t work)</li> <li>11:14 The glue that holds it all together</li> <li>18:58 How to tell whether you should have a business partner</li> <li>26:15 The visionary and the integrator</li> <li>31:14 Who’s who in the partnership?</li> <li>46:47 Successful implementation</li> <li>51:57 Don’t get “married” on day one</li> </ul> What holds it all together? This might sound a little fluffy, but according to Damian, a business partnership cannot succeed without trust. Nobody’s perfect, and you may not always agree with your partner, but you’ve got to be able to trust them to do right by you and have your back. Damian and Todd have bumped heads during their partnership, but there was never any doubt they had each other’s backs. Don’t fill the same roles as your partner One top cause of conflicts between business partners is both of them trying to fulfill the same roles. It’s super awkward and inefficient, and leads straight to conflict. Clearly defining the roles and responsibilities of each partner eliminates a lot of head butting; and of one partner feeling like they’re doing all the work. Tune in for an example of how this aspect of a successful business partnership works in Damian and Todd’s case. When NOT to bring on a partner Sometimes people bring on a business partner because they don’t want to do it alone. “It’s more fun to get lost in the woods with a buddy than to get lost in the woods with yourself,” as Damian says on the episode. But basing your business partnership on insecurity or loneliness isn’t a healthy reason to work with a business partner. Tune in to hear more on this, plus other bad reasons to team up with a business partner. Be strategic, not desperate When Damian and Todd teamed up for their second crack at a business partnership--the one that succeeded--it was strategic. Both were running their own businesses, and found they each had a need for the other person’s gifts. The partnership was strategic, not desperate, and definitely not based on insecurity or loneliness. A business partnership that doesn’t make sense, strategically, is unlikely to go well. Who’s the visionary and who’s the integrator? Damian can function as both visionary and integrator. But since Todd is pure visionary, Damian serves as the integrator in their partnership. Todd sends him ideas, Damian helps bring them to life. The most successful partnerships operate like this, because it’s unlikely two pure visionaries (unless they have identical visions) or two pure integrators will do well in a partnership together. In the case of two visionaries, what if one wants to sell marketing funnels and the other wants to sell sweaters to cats? The company’s unlikely to get far in that situation. If you want a business partner, look at partnering with someone who’s your opposite in this area. Resources &amp; People Mentioned <ul> <li><a href="https://toddbrown.me/" rel="nofollow" target="_blank">ToddBrown.me</a></li> <li><a href="https://www.instagram.com/toddbrown/" rel="nofollow" target="_blank">https://www.instagram.com/toddbrown/</a></li> <li><a href="https://www.facebook.com/ToddBrownMarketing/" rel="nofollow" target="_blank">https://www.facebook.com/ToddBrownMarketing/</a></li> <li><a href="https://www.youtube.com/channel/UCWlIIwel956xVecFuBC80BA" rel="nofollow" target="_blank"> https://www.youtube.com/channel/UCWlIIwel956xVecFuBC80BA</a></li> <li><a href="https://podcasts.apple.com/us/podcast/marketers-mind-todd-brown-marketing-topics-that-push/id1086128029" rel="nofollow" target="_blank"> The Marketer’s Mind Podcast</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a> JTT Listeners Free Portal: <a href="http://www.jttshow.com" rel="nofollow" target="_blank">www.JTTShow.com</a>

Finding The Right Business Partner with Damian Lanfranchi, Ep 204

“How do I scale my business?” is a question on many entrepreneurs’ minds, but there’s a lot more to scaling your business than most entrepreneurs realize.   It’s not just about whether your business is growing and successful. It’s also about whether your business has all the pieces in place to scale without collapsing.    In this episode, James and Dean share some telltale signs your business is ready to scale. They also reveal how to avoid the many potential pitfalls of trying to scale before you’re ready, and what being “ready” to scale actually means. (It’s not what most people think.) Outline of This Episode  6:30 What does it actually mean to scale? 10:15 Growth and scaling are not the same thing 16:25 You’ve got a winner - what’s next? 21:01 Find out what breaks 25:02 Get your ducks in a row FIRST 30:55 Scaling for the first time in a new business or industry 33:59 The most dangerous traffic source  Growing is not the same as scaling The word growing is often used interchangeably with scaling, but they aren’t the same thing. Growth is about getting traction in your business, creating predictable results from your sales, marketing, delivery, operations, and finances, and creating the infrastructure your business needs to be able to scale. Scaling is about adding more volume to what’s already there. Some overlap is expected, but don’t make the mistake of confusing growth with scaling. Success doesn’t mean you’re ready to scale Another mistake many entrepreneurs make is thinking that because their business is successful, it’s ready to scale, but there’s a lot more to being ready to scale than being successful. Scaling even a successful business without the right infrastructure in place is like putting up the walls of a house with no foundation under them. It’s only a matter of time before everything comes crashing down. Tune into the episode to hear how to identify which areas of your business still need that infrastructure before you’re ready to scale. Find the breaking points Odds are excellent that if you tried to scale right now, some parts of your business would “break” because they’re not structured in a way that supports scaling. Before you try to scale, identify the breaking points, and a way to fix them. For example, if you’re getting 100 orders a day now, and want to scale to 500 orders a day, could you keep up with inventory and delivery, or would something break? If you’re a service-based business, do you have enough support and systems in place to serve all the people who want to work with you? These are the questions that have to be addressed BEFORE you try to scale. Beware scaling with one traffic source In light of the war between Apple and Facebook over who gets access to what data, along with other changes Facebook has made, business owners who depend on Facebook ads as their only source of traffic are experiencing rising ad costs and lower profit margins. The Google “slap” from years ago also illustrates the danger of depending on one traffic source. As you look to scale your business, make sure your plan includes additional sources of traffic. Simplicity equals scalability The simpler you structure every facet of your business, the easier it will be to scale. Look for ways you can make things simpler instead of more complicated. What that looks like for your business depends entirely on what you do and where you’re at. It could be you need more software, or it could mean you need LESS software. It could mean you need another team member, or it could mean you have too many because you’ve overcomplicated the way your business is set up. Look for ways you can simplify. Resources &amp; People Mentioned Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/ JTT Listeners Free Portal: www.JTTShow.com

“How do I scale my business?” is a question on many entrepreneurs’ minds, but there’s a lot more to scaling your business than most entrepreneurs realize. It’s not just about whether your business is growing and successful. It’s also about whether your business has all the pieces in place to scale without collapsing.  In this episode, James and Dean share some telltale signs your business is ready to scale. They also reveal how to avoid the many potential pitfalls of trying to scale before you’re ready, and what being “ready” to scale actually means. (It’s not what most people think.) Outline of This Episode <ul> <li>6:30 What does it actually mean to scale?</li> <li>10:15 Growth and scaling are not the same thing</li> <li>16:25 You’ve got a winner - what’s next?</li> <li>21:01 Find out what breaks</li> <li>25:02 Get your ducks in a row FIRST</li> <li>30:55 Scaling for the first time in a new business or industry</li> <li>33:59 The most dangerous traffic source</li> </ul> Growing is not the same as scaling The word growing is often used interchangeably with scaling, but they aren’t the same thing. Growth is about getting traction in your business, creating predictable results from your sales, marketing, delivery, operations, and finances, and creating the infrastructure your business needs to be able to scale. Scaling is about adding more volume to what’s already there. Some overlap is expected, but don’t make the mistake of confusing growth with scaling. Success doesn’t mean you’re ready to scale Another mistake many entrepreneurs make is thinking that because their business is successful, it’s ready to scale, but there’s a lot more to being ready to scale than being successful. Scaling even a successful business without the right infrastructure in place is like putting up the walls of a house with no foundation under them. It’s only a matter of time before everything comes crashing down. Tune into the episode to hear how to identify which areas of your business still need that infrastructure before you’re ready to scale. Find the breaking points Odds are excellent that if you tried to scale right now, some parts of your business would “break” because they’re not structured in a way that supports scaling. Before you try to scale, identify the breaking points, and a way to fix them. For example, if you’re getting 100 orders a day now, and want to scale to 500 orders a day, could you keep up with inventory and delivery, or would something break? If you’re a service-based business, do you have enough support and systems in place to serve all the people who want to work with you? These are the questions that have to be addressed BEFORE you try to scale. Beware scaling with one traffic source In light of the war between Apple and Facebook over who gets access to what data, along with other changes Facebook has made, business owners who depend on Facebook ads as their only source of traffic are experiencing rising ad costs and lower profit margins. The Google “slap” from years ago also illustrates the danger of depending on one traffic source. As you look to scale your business, make sure your plan includes additional sources of traffic. Simplicity equals scalability The simpler you structure every facet of your business, the easier it will be to scale. Look for ways you can make things simpler instead of more complicated. What that looks like for your business depends entirely on what you do and where you’re at. It could be you need more software, or it could mean you need LESS software. It could mean you need another team member, or it could mean you have too many because you’ve overcomplicated the way your business is set up. Look for ways you can simplify. Resources &amp; People Mentioned Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a> JTT Listeners Free Portal: <a href="http://www.jttshow.com" rel="nofollow" target="_blank">www.JTTShow.com</a>

Signs You’re Ready To Scale, Ep 203

Freedom, time, and the ability to make more money are the top three reasons most entrepreneurs will give as their reasons for becoming entrepreneurs.   So how is it that so many entrepreneurs find themselves stuck in the hustle and grind, with LESS time and freedom than they want, instead of more?   That’s exactly what James and Dean are diving into in this week’s episode.    Whether you’re a solo entrepreneur or already have a team, tune into this week’s episode to hear how to detox from the hustle by turning your business into an asset that works for you (instead of the other way around). Outline of This Episode  2:54 Do you HAVE to “kill yourself” to grow your business? 6:06 Busy is not the same as productive 11:32 Unintended consequences of success 19:31 Where to focus to get results 23:59 Take action on the right things 28:40 The efficiency trap 35:47 Spread super thin  You’re not doing it right A false perception has taken hold of the entrepreneurial space--that you HAVE to hustle and grind 24/7, lose sleep, alienate your loved ones, and destroy your health. If you’re not doing all those things, you’re not “doing it right” and you don’t want success badly enough. It’s true that hustling has a place, especially when you’re in a growth phase, but not how your business has to always and forever operate in order for you to become and stay successful. Think like a CEO, not like an employee Many entrepreneurs, without realizing it, think like an employee instead of like a CEO. It’s a huge part of why they end up shackled to their business, instead of their business becoming a vehicle to freedom, time, and unlimited income potential. Growing and scaling your business without 24/7 hustling and grinding requires making intelligent decisions at a high level, and that comes from thinking like an effective CEO. Productivity vs. activity A lot of people mislabel activity as productivity. Activity is “being busy,” which may or may not grow your business. Productivity is focusing on what will move your business forward NOW. If you’re active without being productive, you end up stuck in the grind with nothing to show for it. Make sure what you’re working on is the next best step to help your business grow. Focus, then execute Step one is to identify where your focus needs to be right NOW. Where that is depends on your business and how far into it you are. Once you’ve identified where to focus, step two is to execute...but not just on any old thing. It has to be focused. Mediocre execution focused on the right thing is always better than perfect action focused on the wrong thing. When things that are proven to work don’t work, always assume it’s because there’s a flaw in your execution. Then work on finding and removing that flaw. Are you efficiently doing the wrong things? Efficiency is not about doing more, better. It’s about doing the right things better. A mistake a lot of people make when trying to systematize their business is efficiently doing things that don’t need to be done at all. The quickest path to a more efficient business is to remove tasks that don’t need to be there.   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/ JTT Listeners Free Portal: www.JTTShow.com

Freedom, time, and the ability to make more money are the top three reasons most entrepreneurs will give as their reasons for becoming entrepreneurs. So how is it that so many entrepreneurs find themselves stuck in the hustle and grind, with LESS time and freedom than they want, instead of more? That’s exactly what James and Dean are diving into in this week’s episode.  Whether you’re a solo entrepreneur or already have a team, tune into this week’s episode to hear how to detox from the hustle by turning your business into an asset that works for you (instead of the other way around). Outline of This Episode <ul> <li>2:54 Do you HAVE to “kill yourself” to grow your business?</li> <li>6:06 Busy is not the same as productive</li> <li>11:32 Unintended consequences of success</li> <li>19:31 Where to focus to get results</li> <li>23:59 Take action on the right things</li> <li>28:40 The efficiency trap</li> <li>35:47 Spread super thin</li> </ul> You’re not doing it right A false perception has taken hold of the entrepreneurial space--that you HAVE to hustle and grind 24/7, lose sleep, alienate your loved ones, and destroy your health. If you’re not doing all those things, you’re not “doing it right” and you don’t want success badly enough. It’s true that hustling has a place, especially when you’re in a growth phase, but not how your business has to always and forever operate in order for you to become and stay successful. Think like a CEO, not like an employee Many entrepreneurs, without realizing it, think like an employee instead of like a CEO. It’s a huge part of why they end up shackled to their business, instead of their business becoming a vehicle to freedom, time, and unlimited income potential. Growing and scaling your business without 24/7 hustling and grinding requires making intelligent decisions at a high level, and that comes from thinking like an effective CEO. Productivity vs. activity A lot of people mislabel activity as productivity. Activity is “being busy,” which may or may not grow your business. Productivity is focusing on what will move your business forward NOW. If you’re active without being productive, you end up stuck in the grind with nothing to show for it. Make sure what you’re working on is the next best step to help your business grow. Focus, then execute Step one is to identify where your focus needs to be right NOW. Where that is depends on your business and how far into it you are. Once you’ve identified where to focus, step two is to execute...but not just on any old thing. It has to be focused. Mediocre execution focused on the right thing is always better than perfect action focused on the wrong thing. When things that are proven to work don’t work, always assume it’s because there’s a flaw in your execution. Then work on finding and removing that flaw. Are you efficiently doing the wrong things? Efficiency is not about doing more, better. It’s about doing the right things better. A mistake a lot of people make when trying to systematize their business is efficiently doing things that don’t need to be done at all. The quickest path to a more efficient business is to remove tasks that don’t need to be there. Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a> JTT Listeners Free Portal: <a href="http://www.jttshow.com" rel="nofollow" target="_blank">www.JTTShow.com</a>

The Hustle Detox, Ep 202

Kenrick Cleveland

Most people think of persuasion as selling a product or service. That’s one use for persuasion, but there’s so many more. If you’re a parent, you’re persuading your kids to take a bath and eat their vegetables. If you and a group of friends are deciding where to go to dinner, you may want to persuade them to choose your favorite restaurant.   Plus law enforcement officers need to persuade people out of hurting themselves or other people. Doctors may need to persuade a patient to participate in a scary but life-saving surgery. The art of persuasion is not limited to selling something in your business.    In this episode, persuasion master Kenrick Cleveland joins James and Dean to reveal his secrets to persuading people in a way that feels good to them--and to you--instead of resorting to outdated tactics like problem-agitate-solution and grinding away at pain points.   Kenrick is known worldwide for his charismatic teachings in sales, including what’s known as conversational persuasion. If you want to get to Yes more often in your communications with other people--including your customers and clients--tune in to hear how to master the art of persuasion. Outline of This Episode  4:20 How to use persuasion for good 8:01 Why problem-agitate-solution is garbage 14:23 You don’t have to grind people’s pain points 18:24 What to do instead of “bring the pain” 25:17 Leverage without negativity 30:32 Help them realize it for themselves 38:09 How to inspire people to buy in a way they feel good about  Persuasion Is Not Evil, It’s Misused Like any tool, persuasion can be used for good or evil. Fire in the hands of an arsonist is dangerous, but to someone dying of hypothermia, fire is life-saving. A scalpel in the wrong hands can hurt people, but in the hands of a surgeon bypassing a clogged artery, it may allow you or a loved one to live for several more years. Use persuasion for good, and you can help a lot of people who might otherwise continue to suffer. Sooner Or Later, Pain Points Backfire In Kenrick’s extensive work with a neuroscientist, he discovered that when you get people into a negative, depressed state, their ability to see solutions shuts down. If someone’s not in a state to see or believe a solution exists, they’re not going to buy. Even if someone does buy while they’re in pain, they’re only motivated long enough to get away from pain. When avoiding that pain is no longer motivating, you’ll have to hit them with more to get them to stay. Eventually they’ll tire of being around someone who’s constantly reminding them of pain and suffering, and cut you (and your solutions) loose. Any way you slice it, grinding away at pain points will cost you the sale - either up front or in the long run. Ask The Right Questions Asking questions is a powerful way to persuade, but only if it’s done the way Kenrick teaches. A lot of salespeople ask irrelevant or obnoxious questions that make them seem disconnected, pushy, or both. For multiple examples of how to ask the right questions at the right time, in a way that leads to YES, tune into this episode. (Do this part right, and in most cases you won’t even need to close the sale, because your prospect is already persuaded.) Ditch The Scripts One of the worst examples of persuasion you’ll ever encounter is someone reading off a cookie cutter script. Companies often hand their employees a “sales script” and instruct them to follow it. If you’ve ever been on the receiving end of a sales call where someone’s reading from a script, you know how cringe-worthy it is. You don’t feel heard or understood, and you definitely aren’t inspired to buy. Ditch the sales scripts and instead do when Kenrick talks about in this episode. From Nice Guy To Creep One of the worst things you can do in persuasion is get needy and desperate. In this episode Kenrick shares a classic example of a guy trying to ask a girl out. The girl says no, she’s busy. The guy pushes, saying he’d really like to hang out with her, and she says she’s seeing somebody. The girl doesn’t want to go out and she’s trying to be nice in telling the guy no, while wondering what it’ll take for him to get the hint. In her mind, he’s gone from nice guy to creep pretty quickly. Many entrepreneurs resort to that same kind of behavior with their customers and call it persuasion, but it’s not. Tune into the episode to hear what to do instead of beg, plead, or push for the sale. Resources &amp; People Mentioned  Kenrick Cleveland’s website: https://www.kenrickcleveland.com/ Kenrick Cleveland on LinkedIn:  https://www.linkedin.com/in/kenrick-cleveland-b243b423 Kenrick Cleveland on Facebook: https://www.facebook.com/iamKenrickCleveland/  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/ JTT Listeners Free Portal: www.JTTShow.com

Most people think of persuasion as selling a product or service. That’s one use for persuasion, but there’s so many more. If you’re a parent, you’re persuading your kids to take a bath and eat their vegetables. If you and a group of friends are deciding where to go to dinner, you may want to persuade them to choose your favorite restaurant. Plus law enforcement officers need to persuade people out of hurting themselves or other people. Doctors may need to persuade a patient to participate in a scary but life-saving surgery. The art of persuasion is not limited to selling something in your business.  In this episode, persuasion master Kenrick Cleveland joins James and Dean to reveal his secrets to persuading people in a way that feels good to them--and to you--instead of resorting to outdated tactics like problem-agitate-solution and grinding away at pain points. Kenrick is known worldwide for his charismatic teachings in sales, including what’s known as conversational persuasion. If you want to get to Yes more often in your communications with other people--including your customers and clients--tune in to hear how to master the art of persuasion. Outline of This Episode <ul> <li>4:20 How to use persuasion for good</li> <li>8:01 Why problem-agitate-solution is garbage</li> <li>14:23 You don’t have to grind people’s pain points</li> <li>18:24 What to do instead of “bring the pain”</li> <li>25:17 Leverage without negativity</li> <li>30:32 Help them realize it for themselves</li> <li>38:09 How to inspire people to buy in a way they feel good about</li> </ul> Persuasion Is Not Evil, It’s Misused Like any tool, persuasion can be used for good or evil. Fire in the hands of an arsonist is dangerous, but to someone dying of hypothermia, fire is life-saving. A scalpel in the wrong hands can hurt people, but in the hands of a surgeon bypassing a clogged artery, it may allow you or a loved one to live for several more years. Use persuasion for good, and you can help a lot of people who might otherwise continue to suffer. Sooner Or Later, Pain Points Backfire In Kenrick’s extensive work with a neuroscientist, he discovered that when you get people into a negative, depressed state, their ability to see solutions shuts down. If someone’s not in a state to see or believe a solution exists, they’re not going to buy. Even if someone does buy while they’re in pain, they’re only motivated long enough to get away from pain. When avoiding that pain is no longer motivating, you’ll have to hit them with more to get them to stay. Eventually they’ll tire of being around someone who’s constantly reminding them of pain and suffering, and cut you (and your solutions) loose. Any way you slice it, grinding away at pain points will cost you the sale - either up front or in the long run. Ask The Right Questions Asking questions is a powerful way to persuade, but only if it’s done the way Kenrick teaches. A lot of salespeople ask irrelevant or obnoxious questions that make them seem disconnected, pushy, or both. For multiple examples of how to ask the right questions at the right time, in a way that leads to YES, tune into this episode. (Do this part right, and in most cases you won’t even need to close the sale, because your prospect is already persuaded.) Ditch The Scripts One of the worst examples of persuasion you’ll ever encounter is someone reading off a cookie cutter script. Companies often hand their employees a “sales script” and instruct them to follow it. If you’ve ever been on the receiving end of a sales call where someone’s reading from a script, you know how cringe-worthy it is. You don’t feel heard or understood, and you definitely aren’t inspired to buy. Ditch the sales scripts and instead do when Kenrick talks about in this episode. From Nice Guy To Creep One of the worst things you can do in persuasion is get needy and desperate. In this episode Kenrick shares a classic example of a guy trying to ask a girl out. The girl says no, she’s busy. The guy pushes, saying he’d really like to hang out with her, and she says she’s seeing somebody. The girl doesn’t want to go out and she’s trying to be nice in telling the guy no, while wondering what it’ll take for him to get the hint. In her mind, he’s gone from nice guy to creep pretty quickly. Many entrepreneurs resort to that same kind of behavior with their customers and call it persuasion, but it’s not. Tune into the episode to hear what to do instead of beg, plead, or push for the sale. Resources &amp; People Mentioned <ul> <li>Kenrick Cleveland’s website: <a href="https://www.kenrickcleveland.com/" rel="nofollow" target="_blank">https://www.kenrickcleveland.com/</a></li> <li>Kenrick Cleveland on LinkedIn: <a href="https://www.linkedin.com/in/kenrick-cleveland-b243b423" rel="nofollow" target="_blank"> https://www.linkedin.com/in/kenrick-cleveland-b243b423</a></li> <li>Kenrick Cleveland on Facebook: <a href="https://www.facebook.com/iamKenrickCleveland/" rel="nofollow" target="_blank">https://www.facebook.com/iamKenrickCleveland/</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a> JTT Listeners Free Portal: <a href="http://www.jttshow.com" rel="nofollow" target="_blank">www.JTTShow.com</a>

Master the Art of Persuasion with Kenrick Cleveland, Ep 201

Four years and 200 episodes later, Just The Tips has moved from “arguably” the best business podcast in the entire world to THE best business podcast in the entire world (at least, according to its “humble” co-hosts).   Seriously, Just The Tips was born after James P. Friel and Dean Holland met in the same mastermind and decided to host a podcast together. Both agreed that building a business could be fun AND profitable, and decided to bring that same mentality to a podcast.    Tune into this 200th anniversary episode for the guys’ favorite tips, lessons, and insights from the past 200 episodes (along with plenty of jokes at each other’s expense...because it wouldn’t be a Just The Tips episode without them!). Outline of This Episode  7:20 Why James and Dean created Just The Tips 11:06 The difference between marketing and selling 15:16 The $300,000 decision 21:49 When thinking things through backfires (and what to do instead) 25:27 How to make your social media ads more effective 35:47 Why network marketing has such a bad rap 38:10 Always this before you start a business  Business Can Be Fun Somewhere along the line it was decided business had to be “serious.” A lot of misery and burnout have resulted from business owners being afraid or unable to enjoy the business they’ve created. All this was a factor in why James and Dean created Just The Tips. They wanted to show their fellow entrepreneurs and business owners that business can be profitable AND fun. Stop Mistreating Your Audience One of the guys’ favorite insights in 200 episodes came from direct response marketing master Brian Kurtz. Before email and the Internet, businesses had to mail their leads, and that cost a lot of money. For that reason, the most successful businesses put a lot of thought into every single piece of communication they sent out. To do otherwise was to lose six figures, easily. In today’s world, you can post on a social platform and send an email for a fraction of that. As a result, a lot of business owners take their leads for granted, and easily forget they’re talking to real people. Just because communication is on the Internet doesn’t mean you’ve stopped talking to human beings. Just Do The Thing One of James and Dean’s favorite mindset tips came from a guest who exploded his online presence over the last few years. There’s value in thinking things through, but thinking about things can also backfire. If there’s something you know you’ve got to do in your life, don’t think about it. Instead, just do it. Whether it’s pushups, making a sales call, writing and sending that email, just do it. It’s A Scrolling Platform Every social media platform is designed for a specific user experience. YouTube, for example, wants people to stay and watch. Facebook, on the other hand, wants people to stay and scroll. The mistake a lot of business owners make is taking a piece of content that does well on one platform and repurposing it to another, without taking that platform’s unique user experience into consideration. To get the most bang for your content buck on any given platform, take the platform’s specific user experience into account. Network Marketing’s Bad Rap There are people making millions of dollars in network marketing, and there are people going about it all wrong and giving network marketing a bad rap. Several networking marketing companies encourage them to do so! It’s a shame, because networking marketing can not only be insanely profitable, it can help you develop foundational business and relationship skills...IF you learn it from the right people doing it the right way. Tune into the episode to learn about network marketing from a guest who does it the right way. Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/ JTT Listeners Free Portal: www.JTTShow.com

Four years and 200 episodes later, Just The Tips has moved from “arguably” the best business podcast in the entire world to THE best business podcast in the entire world (at least, according to its “humble” co-hosts). Seriously, Just The Tips was born after James P. Friel and Dean Holland met in the same mastermind and decided to host a podcast together. Both agreed that building a business could be fun AND profitable, and decided to bring that same mentality to a podcast.  Tune into this 200th anniversary episode for the guys’ favorite tips, lessons, and insights from the past 200 episodes (along with plenty of jokes at each other’s expense...because it wouldn’t be a Just The Tips episode without them!). Outline of This Episode <ul> <li>7:20 Why James and Dean created Just The Tips</li> <li>11:06 The difference between marketing and selling</li> <li>15:16 The $300,000 decision</li> <li>21:49 When thinking things through backfires (and what to do instead)</li> <li>25:27 How to make your social media ads more effective</li> <li>35:47 Why network marketing has such a bad rap</li> <li>38:10 Always this before you start a business</li> </ul> Business Can Be Fun Somewhere along the line it was decided business had to be “serious.” A lot of misery and burnout have resulted from business owners being afraid or unable to enjoy the business they’ve created. All this was a factor in why James and Dean created Just The Tips. They wanted to show their fellow entrepreneurs and business owners that business can be profitable AND fun. Stop Mistreating Your Audience One of the guys’ favorite insights in 200 episodes came from direct response marketing master Brian Kurtz. Before email and the Internet, businesses had to mail their leads, and that cost a lot of money. For that reason, the most successful businesses put a lot of thought into every single piece of communication they sent out. To do otherwise was to lose six figures, easily. In today’s world, you can post on a social platform and send an email for a fraction of that. As a result, a lot of business owners take their leads for granted, and easily forget they’re talking to real people. Just because communication is on the Internet doesn’t mean you’ve stopped talking to human beings. Just Do The Thing One of James and Dean’s favorite mindset tips came from a guest who exploded his online presence over the last few years. There’s value in thinking things through, but thinking about things can also backfire. If there’s something you know you’ve got to do in your life, don’t think about it. Instead, just do it. Whether it’s pushups, making a sales call, writing and sending that email, just do it. It’s A Scrolling Platform Every social media platform is designed for a specific user experience. YouTube, for example, wants people to stay and watch. Facebook, on the other hand, wants people to stay and scroll. The mistake a lot of business owners make is taking a piece of content that does well on one platform and repurposing it to another, without taking that platform’s unique user experience into consideration. To get the most bang for your content buck on any given platform, take the platform’s specific user experience into account. Network Marketing’s Bad Rap There are people making millions of dollars in network marketing, and there are people going about it all wrong and giving network marketing a bad rap. Several networking marketing companies encourage them to do so! It’s a shame, because networking marketing can not only be insanely profitable, it can help you develop foundational business and relationship skills...IF you learn it from the right people doing it the right way. Tune into the episode to learn about network marketing from a guest who does it the right way. Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a> JTT Listeners Free Portal: <a href="http://www.jttshow.com" rel="nofollow" target="_blank">www.JTTShow.com</a>

Our 200th Anniversary - Biggest Tips & Lessons Learned, Ep 200

Kaelin Poulin

This episode was SO good, we’re re-airing it for you this week! If you’re ready to scale your company fast, tune in to hear how Brandon and Kaelin Poulin took LadyBoss Weight Loss from a startup to a company with 350,000 customers in just a few short years.    Don’t miss this in-depth, behind-the-scenes look at what it takes to grow and scale a successful company like LadyBoss, which helps women lose weight, transform their health, and love themselves and was named number 4 on the Inc. 5000 list of the fastest-growing privately-held companies in the United States in 2019, in a few years instead of a few decades.   The strategies, the mindsets, the vision, the customer relationships--you’ll hear it all. Everything you do starts with you Brandon and Kaelin started in network marketing separately, before they ever met, and both found their way into weight loss, health, and fitness. Network marketing taught them how important developing and maintaining relationships are to success. It taught them how to listen and find out what people really want. It also taught them how to face rejection, over and over and over. Finally, it taught them about personal development, something they now know is critical to both their early success and their ongoing success. Everything you do starts with you, and if you’re tripping over the same issues within yourself, it’ll trip up everything you try to do. Dig in and do it When Brandon and Kaelin were ready to start their own company, it wasn’t the ideal time to pull away from the company they’d been with for five years. They were two months behind on rent, on their car payment - basically everything - and in danger of sinking even further into a financial black hole. With their backs against the wall, they locked themselves away from the outside world for two straight months, and worked around the clock to launch their company. It didn’t take stars aligning, or a fairy godmother waving a magic wand. All it took was the commitment to dig in and do it. How to get off the shiny penny highway With no shortage of tools, training, and strategies available in the world, Brandon and Kaelin often found themselves cruising along the shiny penny highway. Look, another awesome software we need! Look, another “new” marketing strategy we have to try! There was always something new to try. To avoid getting stuck on the shiny penny highway, Brandon and Kaelin developed a litmus test to help them decide whether “the next thing” was worth their time and energy: Was it what their customers and their company needed at that exact time? If not, they steered clear, because it was a distraction, not a step on the path to fulfilling their vision. Saying no to what didn’t align with their vision also allowed them to simplify, while simultaneously (and quickly) growing their company and better serving their customers. Don’t neglect the customer relationships A lot of companies fall into the trap of being cool and aloof with their customers. Brandon and Kaelin’s experience in network marketing helps them see it differently. They know, from years of experience, how crucial the customer relationship is to their success, so rather than shut their customers out, they encourage communication with their customers. Without customers, you don’t have a business. Don’t neglect them. A must-have mindset for all business owners Once your success reaches a certain level, it’s all other people see. But Brandon and Kaelin have been kicked in the teeth, made mistakes, and have had to get very resourceful to make it where they are. And it’s likely to continue to be that way, because that’s just the nature of business. Brandon and Kaelin are successful not because they haven’t faced challenges, but because they know they have the power, always, to overcome any challenge. Believing and accepting that no matter what comes your way, you have the power to deal with it and find another way forward, is a must-have mindset for all business owners.   Outline of This Episode  05:29 Backs against the wall 12:40 Trial by fire 20:56 Why the shiny penny highway goes nowhere 29:36 Never forget exactly who you’re serving 34:01 Are you doing this to your customers? 38:48 The secret to becoming and staying a team 46:15 How to handle it when the hits keep coming  Resources &amp; People Mentioned  LadyBoss Weight Loss: https://ladyboss.com/ https://www.instagram.com/ladyboss/ https://www.facebook.com/LadyBossKaelin https://www.youtube.com/c/LadyBossWeightLoss  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/

This episode was SO good, we’re re-airing it for you this week! If you’re ready to scale your company fast, tune in to hear how Brandon and Kaelin Poulin took LadyBoss Weight Loss from a startup to a company with 350,000 customers in just a few short years.  Don’t miss this in-depth, behind-the-scenes look at what it takes to grow and scale a successful company like LadyBoss, which helps women lose weight, transform their health, and love themselves and was named number 4 on the Inc. 5000 list of the fastest-growing privately-held companies in the United States in 2019, in a few years instead of a few decades. The strategies, the mindsets, the vision, the customer relationships--you’ll hear it all. Everything you do starts with you Brandon and Kaelin started in network marketing separately, before they ever met, and both found their way into weight loss, health, and fitness. Network marketing taught them how important developing and maintaining relationships are to success. It taught them how to listen and find out what people really want. It also taught them how to face rejection, over and over and over. Finally, it taught them about personal development, something they now know is critical to both their early success and their ongoing success. Everything you do starts with you, and if you’re tripping over the same issues within yourself, it’ll trip up everything you try to do. Dig in and do it When Brandon and Kaelin were ready to start their own company, it wasn’t the ideal time to pull away from the company they’d been with for five years. They were two months behind on rent, on their car payment - basically everything - and in danger of sinking even further into a financial black hole. With their backs against the wall, they locked themselves away from the outside world for two straight months, and worked around the clock to launch their company. It didn’t take stars aligning, or a fairy godmother waving a magic wand. All it took was the commitment to dig in and do it. How to get off the shiny penny highway With no shortage of tools, training, and strategies available in the world, Brandon and Kaelin often found themselves cruising along the shiny penny highway. Look, another awesome software we need! Look, another “new” marketing strategy we have to try! There was always something new to try. To avoid getting stuck on the shiny penny highway, Brandon and Kaelin developed a litmus test to help them decide whether “the next thing” was worth their time and energy: Was it what their customers and their company needed at that exact time? If not, they steered clear, because it was a distraction, not a step on the path to fulfilling their vision. Saying no to what didn’t align with their vision also allowed them to simplify, while simultaneously (and quickly) growing their company and better serving their customers. Don’t neglect the customer relationships A lot of companies fall into the trap of being cool and aloof with their customers. Brandon and Kaelin’s experience in network marketing helps them see it differently. They know, from years of experience, how crucial the customer relationship is to their success, so rather than shut their customers out, they encourage communication with their customers. Without customers, you don’t have a business. Don’t neglect them. A must-have mindset for all business owners Once your success reaches a certain level, it’s all other people see. But Brandon and Kaelin have been kicked in the teeth, made mistakes, and have had to get very resourceful to make it where they are. And it’s likely to continue to be that way, because that’s just the nature of business. Brandon and Kaelin are successful not because they haven’t faced challenges, but because they know they have the power, always, to overcome any challenge. Believing and accepting that no matter what comes your way, you have the power to deal with it and find another way forward, is a must-have mindset for all business owners. Outline of This Episode <ul> <li>05:29 Backs against the wall</li> <li>12:40 Trial by fire</li> <li>20:56 Why the shiny penny highway goes nowhere</li> <li>29:36 Never forget exactly who you’re serving</li> <li>34:01 Are you doing this to your customers?</li> <li>38:48 The secret to becoming and staying a team</li> <li>46:15 How to handle it when the hits keep coming</li> </ul> Resources &amp; People Mentioned <ul> <li>LadyBoss Weight Loss: <a href="https://ladyboss.com/" rel="nofollow" target="_blank">https://ladyboss.com/</a></li> <li><a href="https://www.instagram.com/ladyboss/" rel="nofollow" target="_blank">https://www.instagram.com/ladyboss/</a></li> <li><a href="https://www.facebook.com/LadyBossKaelin" rel="nofollow" target="_blank">https://www.facebook.com/LadyBossKaelin</a></li> <li><a href="https://www.youtube.com/c/LadyBossWeightLoss" rel="nofollow" target="_blank">https://www.youtube.com/c/LadyBossWeightLoss</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a>

How to Scale Your Company Fast, with Brandon & Kaelin Poulin (Replay), Ep 199

Michelle Seiler Tucker

Since the pandemic, a lot has flip-flopped including the fail rate of startup businesses vs. established businesses. Startup businesses went from having a 95% fail rate in the first five years to just 30% in the first five years.  Businesses with a decade or more under their belt, on the other hand, are at a staggering 70% fail rate.    To help business owners build a scalable and sellable business they love, and avoid becoming the next statistic, James and Dean welcome Michelle Seiler Tucker, a keynote speaker, entrepreneur, and co-author of Exit Rich, as this week’s guest.   With small businesses making up 80% of the American economy (which heavily influences the world’s economy), Michelle is on a mission to save as many American companies as she can, by teaching them how to become sellable.   She’s personally sold over 500 businesses and her company has sold over 1,000! For more than 20 years, Michelle’s been in the trenches helping create a business that works for them, rather than the other way around. She’s helped thousands exit rich!   Tune in to hear exactly how to make your business sellable, including why a sellable business is your best bet even if you have zero intention of selling it. Outline of This Episode  4:01 Why established businesses are in more danger than startups 9:33 The #1 reason 70% of established businesses are failing 14:44 The most dangerous number of buyers 23:51 This determines whether a business is sellable 28:02 Where most companies go wrong with processes 33:00 Branding for a sellable business 43:21 Lack of profits is never the problem  Premium Pricing For A Business That’s Not Premium? The number one reason most businesses don’t sell, according to Michelle, is probably not what you think: Denial! Business owners tell themselves, “It’s too much for me to do.” Then they burn out, or a catastrophic event hits (which is the worst time to try and sell), and they desperately need a premium price for their business. Yet they haven’t built their business to where buyers want to pay them a premium price. Businesses where the business is 1000% dependent on the business owner are a prime example of this. If you pull yourself out of your business, can it operate 100% independently? If not, you’re going to face buyer resistance to premium pricing. “This Is My Baby” A lot of business owners see their business as “their baby” instead of as an asset. When you treat it like “your baby” instead of like an asset, you’re going to miss things that would help you ensure it’s sustainable, profitable, and sellable, including the corporate veil. Even if you have no intention of ever selling your business, there are multiple benefits to structuring it like an asset instead of “your baby.” Tune in to hear these benefits (many will surprise you). You Don’t Build A Business, You Build This If you want your business to be sellable--or to continue if you need to step away for any reason--don’t build a business. Build people, because they will build the business. Michelle shares a story of a dentist, in business for 15 years, who approached her to sell his business. He was burned out and ready to be done. But because he was so mired in the day-to-day runnings and customer interaction, Michelle explained it would take two to three years before he could leave, because he built a business instead of building people. Blockbuster Or Amazon? Is your business going the way of companies like Blockbuster Video? Or is it in its prime, like Amazon? It’s really key to understand this, because if your business is going the way of Blockbuster and many other once-hugely successful companies, you’ll have a harder time selling it. Michelle shares three questions to ask yourself to help you identify whether your business, whatever its size or industry, is a Blockbuster (on its way out) or an Amazon (in its prime). The Customer Experience, Not Your Agenda Companies with the most long-term success design their business around the customer experience, not the owner’s agenda. McDonald’s is one of the most well-known examples of designing your processes around the customer experience. When they got started, the restaurant’s founders wanted to create a restaurant where a customer could get great-tasting food that’s fast and hot in under 30 seconds. Businesses who create processes around a customer experience are sustainable and sellable. Businesses that create processes around the owner’s agenda are not. Resources &amp; People Mentioned  Exit Rich book: www.ExitRichBook.com Michelle Seiler Tucker: https://seilertucker.com/ Michelle Seiler Tucker on Facebook:  https://www.facebook.com/michelletuckerinternational/ Michelle Seiler Tucker on LinkedIn: https://www.linkedin.com/in/michelleseiler The Exit Rich Podcast: https://seilertucker.com/podcast/  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/ JTT Listeners Free Portal: www.JTTShow.com

Since the pandemic, a lot has flip-flopped including the fail rate of startup businesses vs. established businesses. Startup businesses went from having a 95% fail rate in the first five years to just 30% in the first five years.  Businesses with a decade or more under their belt, on the other hand, are at a staggering 70% fail rate.  To help business owners build a scalable and sellable business they love, and avoid becoming the next statistic, James and Dean welcome Michelle Seiler Tucker, a keynote speaker, entrepreneur, and co-author of Exit Rich, as this week’s guest. With small businesses making up 80% of the American economy (which heavily influences the world’s economy), Michelle is on a mission to save as many American companies as she can, by teaching them how to become sellable. She’s personally sold over 500 businesses and her company has sold over 1,000! For more than 20 years, Michelle’s been in the trenches helping create a business that works for them, rather than the other way around. She’s helped thousands exit rich! Tune in to hear exactly how to make your business sellable, including why a sellable business is your best bet even if you have zero intention of selling it. Outline of This Episode <ul> <li>4:01 Why established businesses are in more danger than startups</li> <li>9:33 The #1 reason 70% of established businesses are failing</li> <li>14:44 The most dangerous number of buyers</li> <li>23:51 This determines whether a business is sellable</li> <li>28:02 Where most companies go wrong with processes</li> <li>33:00 Branding for a sellable business</li> <li>43:21 Lack of profits is never the problem</li> </ul> Premium Pricing For A Business That’s Not Premium? The number one reason most businesses don’t sell, according to Michelle, is probably not what you think: Denial! Business owners tell themselves, “It’s too much for me to do.” Then they burn out, or a catastrophic event hits (which is the worst time to try and sell), and they desperately need a premium price for their business. Yet they haven’t built their business to where buyers want to pay them a premium price. Businesses where the business is 1000% dependent on the business owner are a prime example of this. If you pull yourself out of your business, can it operate 100% independently? If not, you’re going to face buyer resistance to premium pricing. “This Is My Baby” A lot of business owners see their business as “their baby” instead of as an asset. When you treat it like “your baby” instead of like an asset, you’re going to miss things that would help you ensure it’s sustainable, profitable, and sellable, including the corporate veil. Even if you have no intention of ever selling your business, there are multiple benefits to structuring it like an asset instead of “your baby.” Tune in to hear these benefits (many will surprise you). You Don’t Build A Business, You Build This If you want your business to be sellable--or to continue if you need to step away for any reason--don’t build a business. Build people, because they will build the business. Michelle shares a story of a dentist, in business for 15 years, who approached her to sell his business. He was burned out and ready to be done. But because he was so mired in the day-to-day runnings and customer interaction, Michelle explained it would take two to three years before he could leave, because he built a business instead of building people. Blockbuster Or Amazon? Is your business going the way of companies like Blockbuster Video? Or is it in its prime, like Amazon? It’s really key to understand this, because if your business is going the way of Blockbuster and many other once-hugely successful companies, you’ll have a harder time selling it. Michelle shares three questions to ask yourself to help you identify whether your business, whatever its size or industry, is a Blockbuster (on its way out) or an Amazon (in its prime). The Customer Experience, Not Your Agenda Companies with the most long-term success design their business around the customer experience, not the owner’s agenda. McDonald’s is one of the most well-known examples of designing your processes around the customer experience. When they got started, the restaurant’s founders wanted to create a restaurant where a customer could get great-tasting food that’s fast and hot in under 30 seconds. Businesses who create processes around a customer experience are sustainable and sellable. Businesses that create processes around the owner’s agenda are not. Resources &amp; People Mentioned <ul> <li>Exit Rich book: <a href="http://www.exitrichbook.com" rel="nofollow" target="_blank">www.ExitRichBook.com</a></li> <li>Michelle Seiler Tucker: <a href="https://seilertucker.com/" rel="nofollow" target="_blank">https://seilertucker.com/</a></li> <li>Michelle Seiler Tucker on Facebook: <a href="https://www.facebook.com/michelletuckerinternational/" rel="nofollow" target="_blank"> https://www.facebook.com/michelletuckerinternational/</a></li> <li>Michelle Seiler Tucker on LinkedIn: <a href="https://www.linkedin.com/in/michelleseiler" rel="nofollow" target="_blank">https://www.linkedin.com/in/michelleseiler</a></li> <li>The Exit Rich Podcast: <a href="https://seilertucker.com/podcast/" rel="nofollow" target="_blank">https://seilertucker.com/podcast/</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a> JTT Listeners Free Portal: <a href="http://www.jttshow.com" rel="nofollow" target="_blank">www.JTTShow.com</a>

How To Sell Your Business For A Huge Profit with (Michelle Seiler Tucker), Ep 198

In its nearly 200-episode (and counting) run, Just The Tips has welcomed several of the top marketing minds on the planet to share their best business-building marketing tips. In this week’s episode, James and Dean have gathered the best of the best of these marketing tips from recent episodes.   You’ll hear about everything from email marketing, to Facebook ads, to affiliate marketing, to SEO, and MUCH more. Tune in and soak up all the gold (including from James and Dean)! Outline of This Episode  0:10 How the “email marketing is dead” myth was born 8:02 When your page isn’t converting from an ad, check this first 14:26 How to use your competitors’ offer to your advantage 20:01 Successful brand-building for entrepreneurs 25:02 Are you making this huge email marketing mistake? 30:04 Getting and keeping GOOD affiliates 35:31 The single biggest online writing mistake  Why People Incorrectly Assume “Email Marketing Is Dead” If you’ve ever gone fishing, you know the importance of the right hook and the right bait. You could be fishing in a lake full of fish, but with the wrong bait, you’re unlikely to get a bite. If you do, and your hook doesn’t work, you lose the fish. If that happened enough, you’d decide, “Fishing doesn’t work.” These days a lot of people try to do the same thing with email marketing. Their hook is ineffective or their bait is wrong. They send offers to their list, no one bites, and they decide, “Well, email marketing is dead.” No, it’s not. It’s that too many people are fishing with bad hooks and the wrong bait. Make Your Page An Easy Yes There are many reasons why a Facebook ad might not work. One of the top ones is lack of congruency. If there’s a disconnect between your ad and the page it sends people to--for example, it looks totally different, it talks about totally different things than your ad does, or it’s just so vague people can’t tell either way--your page will not convert. The goal of a page you send people to from an ad is to make the page an easy yes. Congruency is a key component of making that happen. Stand Out From Competitors With This People in today’s world have no shortage of choices, which means in order to stand apart from your competitors’ offers, your offer needs a unique mechanism. In other words, a unique way your offer solves your customer’s problems. One of the best ways to figure out your unique mechanism is to check out what your competitors are doing. Find the unique mechanism no one else is using, and make it yours. Make It As Easy Possible For Affiliates To Promote You Affiliate marketing, when properly utilized, is a proven and powerful way to bring more people into your business, and providing your affiliates with new products to offer is a powerful way to keep them coming back. Promoting the same offer over and over, with nothing else, ever, gets tiresome--for your affiliates and for their audiences. Creating three to five new offers a year gives your affiliates interesting new things to promote. New offers are just one way you can make it as easy as possible for people to promote you. Tune into the episode to hear other ways.  The Single Biggest Mistake People Make When Writing Online According to legendary ad man, David Ogilvy, five times as many people read the headline as read the body copy of written content. That means, if the headline doesn’t even get their attention, they’re certainly not going to read the body copy. As far as they’re concerned, they have no reason to. Spend some time on your headlines, including on your sales pages, social posts, blog posts, and email subject lines (which are the “headline” of your email).   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/ JTT Listeners Free Portal: www.JTTShow.com

In its nearly 200-episode (and counting) run, Just The Tips has welcomed several of the top marketing minds on the planet to share their best business-building marketing tips. In this week’s episode, James and Dean have gathered the best of the best of these marketing tips from recent episodes. You’ll hear about everything from email marketing, to Facebook ads, to affiliate marketing, to SEO, and MUCH more. Tune in and soak up all the gold (including from James and Dean)! Outline of This Episode <ul> <li>0:10 How the “email marketing is dead” myth was born</li> <li>8:02 When your page isn’t converting from an ad, check this first</li> <li>14:26 How to use your competitors’ offer to your advantage</li> <li>20:01 Successful brand-building for entrepreneurs</li> <li>25:02 Are you making this huge email marketing mistake?</li> <li>30:04 Getting and keeping GOOD affiliates</li> <li>35:31 The single biggest online writing mistake</li> </ul> Why People Incorrectly Assume “Email Marketing Is Dead” If you’ve ever gone fishing, you know the importance of the right hook and the right bait. You could be fishing in a lake full of fish, but with the wrong bait, you’re unlikely to get a bite. If you do, and your hook doesn’t work, you lose the fish. If that happened enough, you’d decide, “Fishing doesn’t work.” These days a lot of people try to do the same thing with email marketing. Their hook is ineffective or their bait is wrong. They send offers to their list, no one bites, and they decide, “Well, email marketing is dead.” No, it’s not. It’s that too many people are fishing with bad hooks and the wrong bait. Make Your Page An Easy Yes There are many reasons why a Facebook ad might not work. One of the top ones is lack of congruency. If there’s a disconnect between your ad and the page it sends people to--for example, it looks totally different, it talks about totally different things than your ad does, or it’s just so vague people can’t tell either way--your page will not convert. The goal of a page you send people to from an ad is to make the page an easy yes. Congruency is a key component of making that happen. Stand Out From Competitors With This People in today’s world have no shortage of choices, which means in order to stand apart from your competitors’ offers, your offer needs a unique mechanism. In other words, a unique way your offer solves your customer’s problems. One of the best ways to figure out your unique mechanism is to check out what your competitors are doing. Find the unique mechanism no one else is using, and make it yours. Make It As Easy Possible For Affiliates To Promote You Affiliate marketing, when properly utilized, is a proven and powerful way to bring more people into your business, and providing your affiliates with new products to offer is a powerful way to keep them coming back. Promoting the same offer over and over, with nothing else, ever, gets tiresome--for your affiliates and for their audiences. Creating three to five new offers a year gives your affiliates interesting new things to promote. New offers are just one way you can make it as easy as possible for people to promote you. Tune into the episode to hear other ways.  The Single Biggest Mistake People Make When Writing Online According to legendary ad man, David Ogilvy, five times as many people read the headline as read the body copy of written content. That means, if the headline doesn’t even get their attention, they’re certainly not going to read the body copy. As far as they’re concerned, they have no reason to. Spend some time on your headlines, including on your sales pages, social posts, blog posts, and email subject lines (which are the “headline” of your email). Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a> JTT Listeners Free Portal: <a href="http://www.jttshow.com" rel="nofollow" target="_blank">www.JTTShow.com</a>

Best of Marketing: Vol. 1, Ep 197

Back in episode 193 of Just The Tips, James and Dean covered several foundational steps you need to have in place before you create a perfect sales pitch. They included: Who are you serving? Who are the RIGHT people for your offer? Why are they the right people?    And, of course, why selling isn’t selfish--it’s a service.   In this week’s episode the guys up where they left off, sharing their proven process to crafting a sales pitch your ideal buyer can’t resist, including: What to say first when you get on the phone with them, how to handle the conversation (and how NOT to), and how to ensure they never see you as “just trying to sell them something.”   If you want to get better at selling, don’t miss this episode! Outline of This Episode  5:15 Recap of part one 9:10 Managing the sales call freakout 13:13 Control the frame 18:50 Go into fact-finding mode 26:03 Ask questions, then keep your mouth shut 30:05 When to start your pitch 38:01 Leave them better than they found you  Control The Frame The person who leads the conversation has the power. That’s why allowing your prospect to take the lead in a sales conversation is a huge mistake that can backfire in any number of ways. For example, if your prospect gets you telling them the price before they’re sold on the value, you could lose them. Prevent this from happening by controlling the frame, and keeping control of it for the entire conversation. Tune in for tips on how to do exactly that. Be The Investigator Your goal is not necessarily to make a sale on every call, and it’s not to force your offer on your prospect. Your goal is to find out if your offer is right for this person. To do that, go into fact-finding mode. Ask questions and listen to their answers. Show this person you’re paying attention and you actually care about helping them. One of the worst sales-killer mistakes you can make is to sound like you’re not listening. Ask your prospect questions about why they’re on the call and what they hope to achieve, and listen to the answers. You’ll need them! Speak As Little As Possible A common mistake James and Dean see in people new to selling is that they talk too much. It’s understandable. You’re nervous or excited, and you really want the sale. But your prospect, meanwhile, isn’t getting a word in edgewise, and isn’t feeling heard or understood. Remember that this person came to you because they have some sort of problem, and they’re hopeful you can solve it. The more they talk about their problem, the better. Ask questions, close your mouth, and let them tell you about their problem. In the episode you’ll hear exactly what kinds of questions to ask them. Don’t Sell What Won’t Help Them Once your prospect has talked about their problems, including other things they’ve tried, you can segue into explaining how you can meet their needs, and how your offer is different from the stuff they’ve tried that didn’t work. If you’ve done your job with the listening aspect, you’ll shine in this part. If you haven’t - if you just rattle off random benefits you think are great but have nothing to do with the problems they expressed - you’ll lose them. Find Out What They Want In addition to finding out what they’re struggling with, find out what they want. Find out their definition of success. Help them get really clear on that, so that even if they don’t buy from you this time, you’ll leave them better than when they started talking to you. You’ve served them even if you don’t end up working together, which puts you in a position of trust and authority. If they don’t buy, they’re SO much more likely to circle back and buy later. Plus they won’t be trashing you to everyone they know because they felt like you didn’t listen and “were just trying to sell them something.” Leave them in a better place for having spoken with you.   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/ JTT Listeners Free Portal: www.JTTShow.com

Back in episode 193 of Just The Tips, James and Dean covered several foundational steps you need to have in place before you create a perfect sales pitch. They included: Who are you serving? Who are the RIGHT people for your offer? Why are they the right people?  And, of course, why selling isn’t selfish--it’s a service. In this week’s episode the guys up where they left off, sharing their proven process to crafting a sales pitch your ideal buyer can’t resist, including: What to say first when you get on the phone with them, how to handle the conversation (and how NOT to), and how to ensure they never see you as “just trying to sell them something.” If you want to get better at selling, don’t miss this episode! Outline of This Episode <ul> <li>5:15 Recap of part one</li> <li>9:10 Managing the sales call freakout</li> <li>13:13 Control the frame</li> <li>18:50 Go into fact-finding mode</li> <li>26:03 Ask questions, then keep your mouth shut</li> <li>30:05 When to start your pitch</li> <li>38:01 Leave them better than they found you</li> </ul> Control The Frame The person who leads the conversation has the power. That’s why allowing your prospect to take the lead in a sales conversation is a huge mistake that can backfire in any number of ways. For example, if your prospect gets you telling them the price before they’re sold on the value, you could lose them. Prevent this from happening by controlling the frame, and keeping control of it for the entire conversation. Tune in for tips on how to do exactly that. Be The Investigator Your goal is not necessarily to make a sale on every call, and it’s not to force your offer on your prospect. Your goal is to find out if your offer is right for this person. To do that, go into fact-finding mode. Ask questions and listen to their answers. Show this person you’re paying attention and you actually care about helping them. One of the worst sales-killer mistakes you can make is to sound like you’re not listening. Ask your prospect questions about why they’re on the call and what they hope to achieve, and listen to the answers. You’ll need them! Speak As Little As Possible A common mistake James and Dean see in people new to selling is that they talk too much. It’s understandable. You’re nervous or excited, and you really want the sale. But your prospect, meanwhile, isn’t getting a word in edgewise, and isn’t feeling heard or understood. Remember that this person came to you because they have some sort of problem, and they’re hopeful you can solve it. The more they talk about their problem, the better. Ask questions, close your mouth, and let them tell you about their problem. In the episode you’ll hear exactly what kinds of questions to ask them. Don’t Sell What Won’t Help Them Once your prospect has talked about their problems, including other things they’ve tried, you can segue into explaining how you can meet their needs, and how your offer is different from the stuff they’ve tried that didn’t work. If you’ve done your job with the listening aspect, you’ll shine in this part. If you haven’t - if you just rattle off random benefits you think are great but have nothing to do with the problems they expressed - you’ll lose them. Find Out What They Want In addition to finding out what they’re struggling with, find out what they want. Find out their definition of success. Help them get really clear on that, so that even if they don’t buy from you this time, you’ll leave them better than when they started talking to you. You’ve served them even if you don’t end up working together, which puts you in a position of trust and authority. If they don’t buy, they’re SO much more likely to circle back and buy later. Plus they won’t be trashing you to everyone they know because they felt like you didn’t listen and “were just trying to sell them something.” Leave them in a better place for having spoken with you. Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a> JTT Listeners Free Portal: <a href="http://www.jttshow.com" rel="nofollow" target="_blank">www.JTTShow.com</a>

Creating The Perfect Sales Pitch Part 2, Ep 196

Ever have days you can’t wait to leap out of bed, and before you know it, 12 hours have passed and you realize you didn’t even eat?   And how about days where, no matter how many hours you sit in front of the computer, nothing positive or productive happens?   How far up the success ladder you climb is determined by your mindset. Mindset is something everyone agrees is important, yet it has a way of tumbling down the list of priorities.   In this week’s episode, James and Dean are diving into what mindset means, exactly why and how it makes or breaks your success, and what you can do to start shifting yours if you still aren’t where you want to be. Outline of This Episode  5:50 How important is mindset, really? 9:20 The definition of mindset 14:01 Getting a different outcome than the one you have 20:05 Why a fixed mindset blocks success 26:30 Keep looking for the solution 32:10 It’s not a lack of resources, it’s a lack of resourcefulness 35:03 If you don’t have the knowledge, go get it  The “Surprising” Secret To Success On a recent coaching call with clients, a client asked James about one thing that’s enabled him to acquire the success he now enjoys. The client was expecting James to share a marketing tactic, like Facebook ads or this podcast. Instead, James remarked it was his mindset, because without the right mindset, even the best marketing tactics will fail you sooner or later. Change The Filter Your mindset is how you perceive and interpret what’s happening, and what you choose to do about it. It’s a collection of beliefs that filters data from the outside world. When your actions aren’t leading to results, the problem is rarely a specific tactic. Usually it’s a belief “hiccup” in your filter that’s leading you to either AVOID the action required to reach your desired outcome, or to take an action that will pull you away from your desired outcome. To change your actions, change your beliefs. Fixed Mindset vs. Growth Mindset Dr. Carol Dweck wrote a book about the Fixed Mindset vs. Growth Mindset. The fixed mindset is all about refusing to do things differently, or even believe there’s another way. The growth mindset is about finding that other way. The fixed mindset blocks results, and the growth mindset creates them. If you struggle with the fixed mindset, remember this: You’ve had to evolve to get to where you are. If you’re unwilling to continue evolving, you cannot obtain or keep results you don’t already have. Doing so requires growth. If it didn’t, you’d already have the results you want. There’s Always A Solution James shares a story about a group vacation on Lake Powell, where he and his family wanted to stay an extra week, but had no plan figured out to return to civilization. They also had no cell service in most of the area. Figuring out how to stay when the people they vacationed with wanted to return was the challenge, and multiple times his attempts at a solution didn’t pan out. But James kept exploring options until he found one that made everyone happy. The other travelers got to leave, and James and his family got to stay and had a way to return when they were ready to leave. This is an example of the growth mindset in action. Instead of believing there’s no solution and giving up, keep going until you find one. Lack of resources or lack of resourcefulness? When somebody doesn’t have the result they want, it’s common to blame a lack of resources. As in, I don’t have the time, the money, the willpower, the help, the training - whatever it is. But when you’re resourceful, you’ll find a way to get the resources you need. Not having results is never a lack of resources. It’s a lack of resourcefulness. When you’re presented with a challenge, are you willing to do what it takes to solve it? Are you willing to get outside your current comfort zone, knowledge, and skills to get the resources you need but don’t have? It’s a question you’ll face over and over in your journey as an entrepreneur.   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project:  https://www.facebook.com/groups/BillionDollarProject/  JTT Facebook Page - https://www.facebook.com/justthetipsshow/ JTT Listeners Free Portal: www.JTTShow.com

Ever have days you can’t wait to leap out of bed, and before you know it, 12 hours have passed and you realize you didn’t even eat? And how about days where, no matter how many hours you sit in front of the computer, nothing positive or productive happens? How far up the success ladder you climb is determined by your mindset. Mindset is something everyone agrees is important, yet it has a way of tumbling down the list of priorities. In this week’s episode, James and Dean are diving into what mindset means, exactly why and how it makes or breaks your success, and what you can do to start shifting yours if you still aren’t where you want to be. Outline of This Episode <ul> <li>5:50 How important is mindset, really?</li> <li>9:20 The definition of mindset</li> <li>14:01 Getting a different outcome than the one you have</li> <li>20:05 Why a fixed mindset blocks success</li> <li>26:30 Keep looking for the solution</li> <li>32:10 It’s not a lack of resources, it’s a lack of resourcefulness</li> <li>35:03 If you don’t have the knowledge, go get it</li> </ul> The “Surprising” Secret To Success On a recent coaching call with clients, a client asked James about one thing that’s enabled him to acquire the success he now enjoys. The client was expecting James to share a marketing tactic, like Facebook ads or this podcast. Instead, James remarked it was his mindset, because without the right mindset, even the best marketing tactics will fail you sooner or later. Change The Filter Your mindset is how you perceive and interpret what’s happening, and what you choose to do about it. It’s a collection of beliefs that filters data from the outside world. When your actions aren’t leading to results, the problem is rarely a specific tactic. Usually it’s a belief “hiccup” in your filter that’s leading you to either AVOID the action required to reach your desired outcome, or to take an action that will pull you away from your desired outcome. To change your actions, change your beliefs. Fixed Mindset vs. Growth Mindset Dr. Carol Dweck wrote a book about the Fixed Mindset vs. Growth Mindset. The fixed mindset is all about refusing to do things differently, or even believe there’s another way. The growth mindset is about finding that other way. The fixed mindset blocks results, and the growth mindset creates them. If you struggle with the fixed mindset, remember this: You’ve had to evolve to get to where you are. If you’re unwilling to continue evolving, you cannot obtain or keep results you don’t already have. Doing so requires growth. If it didn’t, you’d already have the results you want. There’s Always A Solution James shares a story about a group vacation on Lake Powell, where he and his family wanted to stay an extra week, but had no plan figured out to return to civilization. They also had no cell service in most of the area. Figuring out how to stay when the people they vacationed with wanted to return was the challenge, and multiple times his attempts at a solution didn’t pan out. But James kept exploring options until he found one that made everyone happy. The other travelers got to leave, and James and his family got to stay and had a way to return when they were ready to leave. This is an example of the growth mindset in action. Instead of believing there’s no solution and giving up, keep going until you find one. Lack of resources or lack of resourcefulness? When somebody doesn’t have the result they want, it’s common to blame a lack of resources. As in, I don’t have the time, the money, the willpower, the help, the training - whatever it is. But when you’re resourceful, you’ll find a way to get the resources you need. Not having results is never a lack of resources. It’s a lack of resourcefulness. When you’re presented with a challenge, are you willing to do what it takes to solve it? Are you willing to get outside your current comfort zone, knowledge, and skills to get the resources you need but don’t have? It’s a question you’ll face over and over in your journey as an entrepreneur. Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com/" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Facebook Group (BulletProof Business): <a href="https://www.facebook.com/groups/1107362546297055/" rel="nofollow" target="_blank">https://www.facebook.com/groups/1107362546297055/</a></li> <li>Site: <a href="http://www.jamespfriel.com" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank"> https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> JTT Facebook Page - <a href="https://www.facebook.com/justthetipsshow/" rel="nofollow" target="_blank">https://www.facebook.com/justthetipsshow/</a> JTT Listeners Free Portal: <a href="http://www.jttshow.com" rel="nofollow" target="_blank">www.JTTShow.com</a>

Mindset - An Entrepreneur’s Source of Power, Ep 195

Just The Tips is a business talk show for entrepreneurs and business owners who are tired of listening to the same old stodgy content. Interviewing (and sometimes roasting) top entrepreneurs from around the world, each episode is fun, witty and informative. It's a must listen for anyone wanting to transform their marketing, sales and business while having a laugh instead of falling asleep. We, not so humbly, believe it's the best business and marketing podcast in the world.

James and Dean, hosts of the Just The Tips podcast, highlights all aspects of business, growth and more in this can’t miss podcast!  The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

Awesome Podcast!!!

these are two of brightest individuals i know! learn what you can from them

brilliant hosts

Just The Tips, with James P. Friel and Dean Holland

Ross Johnson

When you think of creative design, what comes to mind? Something visual? A design show on HGTV? What people don’t often realize is the depth of psychology and science that’s behind every aspect of design. Our guest today, Ross Johnson, turns everything you think you know about design upside down.  Ross is the owner and CEO of 3.7 Designs, a full-service digital marketing company. His goal is to provide innovative solutions that incorporate his 6 layers of design. He’s an expert on web design, web development, SEO, and much more. Listen to this episode of Just the Tips for his utilization of psychology in design.  Outline of This Episode  [2:00] We introduce Ross Johnson [3:30] His background in design [6:00] Why did he get into web-design? [7:15] Does design matter and why? [10:30] The 6 layers of design [20:00] Applications in everyday life [25:00] Everything you do needs to be by design  Everything is by design, even if it’s not by design I’m not trying to be cryptic here, I promise. Ross pointed out that every decision you make—or don’t make—is the process of design. Waking up, brushing your teeth, scheduling appointments and doing your job is part of the process of designing your life.  Ross defines design as intentionally taking steps towards a desired outcome. The process of design, then, is defining the steps you need to take to reach the desired outcome. If you’re building a website—what is the purpose of it? What do you want to get out of it? As you ask yourself defining questions it helps you reach your goal. The 6 Layers of creative design Most often, people think of creative design as just that—a creative process. Design is certainly the process of creation, but there is a science to it. Design isn’t just what something looks like. In fact, according to Ross, design mirrors the scientific process. You define a hypothesis, test it, and make changes to achieve your desired result. Ross defines 6 layers of design, which he refers to as the “design hierarchy of needs”. It’s based on Maslow’s Hierarchy of Needs.   Functionality: Does it function as it’s supposed to? Reliability: Does it produce the outcome I want? Usability: Is it easy to use? Proficiency: Does it provide something useful? Communication: Is it communicating what I need it to? Emotion: Does it evoke the emotion desired?  Ross, Dean and I talk about his concept in-depth, so keep listening.  What emotions do you want to evoke?  The emotional layer of the hierarchy can be further broken down into three layers: Visceral, Behavioral, and Reflective. When designing a website, Ross breaks every piece of the process down by the 6 layers and dives deep into the emotional layer.  Visceral: This is a “gut” response that you immediately have when you experience something. It’s a central nervous system response, such as fear, disgust, joy, etc. Behavioral: The emotional response when actively doing something—the sense of satisfaction you get when being productive.  Reflective: This is a conscious reaction. How does your website create a sense of identity, prestige, nostalgia, etc.?  Knowing what emotions you want to evoke as you’re creating your website affects every layer of the design process and what it looks like visually. This includes layout, color, wording and more.  What do Fireball and Swedish Meatballs have in common? We chat about IKEA, and how they are a great example of using design to differentiate themselves in the industry. Their showroom is unique and one of a kind. But they could certainly benefit from applying the design hierarchy of needs to their business model. The instructions to build a piece of furniture leaves you wishing they sold Fireball with their furniture. But they’ve sure nailed their design process with their Swedish Meatballs! But if IKEA took their process and adjusted it ever so slightly to create detailed and understandable instructions it would positively impact their business. Everything you do has to be designed with the user experience in mind. There is always something you can do to tweak your designs to better meet people's needs.  Resources &amp; People Mentioned  3.7 Designs 3.7 Designs Blog Project Panorama Abraham Maslow Ross on LinkedIn 6 Layers of Design Kayak ADT Floyd IKEA The Power of Design by Richard Farson  Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/  Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

When you think of creative design, what comes to mind? Something visual? A design show on HGTV? What people don’t often realize is the depth of psychology and science that’s behind every aspect of design. Our guest today, Ross Johnson, turns everything you think you know about design upside down.  Ross is the owner and CEO of 3.7 Designs, a full-service digital marketing company. His goal is to provide innovative solutions that incorporate his 6 layers of design. He’s an expert on web design, web development, SEO, and much more. Listen to this episode of Just the Tips for his utilization of psychology in design.  Outline of This Episode <ul> <li>[2:00] We introduce Ross Johnson</li> <li>[3:30] His background in design</li> <li>[6:00] Why did he get into web-design?</li> <li>[7:15] Does design matter and why?</li> <li>[10:30] The 6 layers of design</li> <li>[20:00] Applications in everyday life</li> <li>[25:00] Everything you do needs to be by design</li> </ul> Everything is by design, even if it’s not by design I’m not trying to be cryptic here, I promise. Ross pointed out that every decision you make—or don’t make—is the process of design. Waking up, brushing your teeth, scheduling appointments and doing your job is part of the process of designing your life.  Ross defines design as intentionally taking steps towards a desired outcome. The process of design, then, is defining the steps you need to take to reach the desired outcome. If you’re building a website—what is the purpose of it? What do you want to get out of it? As you ask yourself defining questions it helps you reach your goal. The 6 Layers of creative design Most often, people think of creative design as just that—a creative process. Design is certainly the process of creation, but there is a science to it. Design isn’t just what something looks like. In fact, according to Ross, design mirrors the scientific process. You define a hypothesis, test it, and make changes to achieve your desired result. Ross defines 6 layers of design, which he refers to as the “design hierarchy of needs”. It’s based on Maslow’s Hierarchy of Needs.  <ol> <li>Functionality: Does it function as it’s supposed to?</li> <li>Reliability: Does it produce the outcome I want?</li> <li>Usability: Is it easy to use?</li> <li>Proficiency: Does it provide something useful?</li> <li>Communication: Is it communicating what I need it to?</li> <li>Emotion: Does it evoke the emotion desired?</li> </ol> Ross, Dean and I talk about his concept in-depth, so keep listening.  What emotions do you want to evoke?  The emotional layer of the hierarchy can be further broken down into three layers: Visceral, Behavioral, and Reflective. When designing a website, Ross breaks every piece of the process down by the 6 layers and dives deep into the emotional layer. <ol> <li>Visceral: This is a “gut” response that you immediately have when you experience something. It’s a central nervous system response, such as fear, disgust, joy, etc.</li> <li>Behavioral: The emotional response when actively doing something—the sense of satisfaction you get when being productive. </li> <li>Reflective: This is a conscious reaction. How does your website create a sense of identity, prestige, nostalgia, etc.?</li> </ol> Knowing what emotions you want to evoke as you’re creating your website affects every layer of the design process and what it looks like visually. This includes layout, color, wording and more.  What do Fireball and Swedish Meatballs have in common? We chat about IKEA, and how they are a great example of using design to differentiate themselves in the industry. Their showroom is unique and one of a kind. But they could certainly benefit from applying the design hierarchy of needs to their business model. The instructions to build a piece of furniture leaves you wishing they sold Fireball with their furniture. But they’ve sure nailed their design process with their Swedish Meatballs! But if IKEA took their process and adjusted it ever so slightly to create detailed and understandable instructions it would positively impact their business. Everything you do has to be designed with the user experience in mind. There is always something you can do to tweak your designs to better meet people's needs.  Resources &amp; People Mentioned <ul> <li><a href="https://3.7designs.co/about/" rel="noopener nofollow" target="_blank">3.7 Designs</a></li> <li><a href="https://3.7designs.co/blog/" rel="noopener nofollow" target="_blank">3.7 Designs Blog</a></li> <li><a href="https://www.projectpanorama.com/" rel="noopener nofollow" target="_blank">Project Panorama</a></li> <li><a href="https://en.wikipedia.org/wiki/Abraham_Maslow" rel="noopener nofollow" target="_blank">Abraham Maslow</a></li> <li>Ross on <a href="https://www.linkedin.com/in/rosspjohnson/" rel="noopener nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://3.7designs.co/blog/2014/05/reviving-the-hierarchy-of-design-needs/" rel="noopener nofollow" target="_blank">6 Layers of Design</a></li> <li><a href="https://www.kayak.com/" rel="noopener nofollow" target="_blank">Kayak</a></li> <li><a href="https://security.adt.com/s/d/secureyourhome/?gclid=Cj0KCQjwgNXtBRC6ARIsAIPP7Rt1weqCw718EThE-eSgUtVc0x3DdYgQfqRrX1puQoaJNv__MM8CaG8aAtOVEALw_wcB&amp;utm_adgid=64258320123&amp;utm_adid=323085418032&amp;utm_adpos=1t1&amp;utm_cmpid=1669254904&amp;utm_devicemdl=&amp;utm_dvc=c&amp;utm_feeditemid=&amp;utm_locintid=&amp;utm_locphysid=9013195&amp;utm_medium=cpc&amp;utm_mt=e&amp;utm_ntwk=g&amp;utm_plcmnt=&amp;utm_plcmnttgt=&amp;utm_source=google&amp;utm_term=adt&amp;utm_tgtid=aud-332696391106%3Akwd-12651591" rel="noopener nofollow" target="_blank">ADT</a></li> <li><a href="https://floydhome.com" rel="noopener nofollow" target="_blank">Floyd</a></li> <li><a href="https://www.ikea.com/us/en/" rel="noopener nofollow" target="_blank">IKEA</a></li> <li><a href="https://www.amazon.com/Power-Design-Force-Transforming-Everything/dp/0978555287" rel="noopener nofollow" target="_blank">The Power of Design</a> by Richard Farson</li> </ul> Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="noopener nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="noopener nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="noopener nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="noopener nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li><a href="mailto:tara@jamespfriel.com" rel="noopener">Site: www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com" rel="noopener">Interested in being a guest on the show</a>?</li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="noopener nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="noopener nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="noopener nofollow" target="_blank">https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> Audio Production and Show notes by PODCAST FAST TRACK <a href="https://www.podcastfasttrack.com/" rel="noopener nofollow" target="_blank">https://www.podcastfasttrack.com</a>

The Psychology of Creative Design, with Ross Johnson, Ep. 120

John Parkes

Figure

When it comes to posting ads on Facebook, you might go a little crazy trying to figure out how to do it all on your own. That’s why Dean and I thought it would be a great idea to have an expert on Facebook ads on the show. John Parkes is a guy I’ve watched for a while now and he is really crushing it when it comes to creating effective Facebook Ad campaigns. This episode is packed full of stuff you don’t hear from other experts because John is just THAT kind of guy. You’re going to love this - if you listen - so why don’t you listen? How to create Facebook Ads that hook people in, so you can grow your business. If you’ve ever tried creating Facebook Ads, chances are you weren’t very successful the first time. I know I wasn’t. It’s not that easy to do. John Parkes says there are some simple but effective best-practices anyone can implement to make your ads more effective. For example, the way you decide what audience to show your ads to really matters. It’s not something you guess at, it’s something you dial in carefully. If you want to learn more tips like this, you’ve got to hear this episode. John brings the goods. Facebook Ads tip: Keep in mind that Facebook is a scrolling platform. What difference does that make? A ton. When people scroll through a news feed or page they tend to scan the content rather than read it carefully, that means if you are going to place ads in that column, they need to stand out. John Parkes says that fact impacts the color choices you make, the images you use, and the types of text or emoticons you place on them as overlays. Everything about your Facebook Ad needs to be created to catch the attention of those who are scrolling and make them stop. John is doing great things for his clients on the Facebook Ads platform, so be sure you listen to get his best basic tips. People buy YOU more than they buy your product. That’s why video is important for FB Ads. When I asked John Parkes if there’s an advantage to using video in Facebook Ads he made a very interesting point: though video doesn’t get as many clicks as images do, it usually converts better when people do wind up clicking. Why? He says it’s because the video enables you to become known, liked, and trusted with the buyer before they even go to your website. That adds up to more sales. Find out more nuanced tips about how to post ads on Facebook that are profitable, on this episode. What are the highest converting types of images to use on FB Ads? John Parkes says that there is clear evidence that certain types of images work better than others. So what types of images convert best? Straight-on headshots are better than profiles. Strange or unusual images get a lot of clicks too. Honestly, anything that causes a scroller to slow down and notice your ad is a good thing. But don’t over do it. Your images need to be relevant to the content of your ad. Dean and I found this conversation with John to be incredibly useful and we think you will too, so go ahead and listen. Outline of This Episode  [1:13] Who the heck IS this guy, John Parkes? [2:07] Is the Facebook Ads platform still a good option for internet marketers? [5:33] Creating ads that hook people in, so you can grow your business. [11:11] You have to keep in mind that Facebook is a “scrolling” platform. [14:08] How does curiosity play into a good Facebook ad? [16:53] When should you use video vs an image or still ad? [23:10] The role custom audience lists play in effective ads. [27:30] The best way for newbies to Facebook Ads to get started. [31:35] The biggest bone-headed mistakes people make with Facebook Ads.  Resources &amp; People Mentioned  AdWords by Google Forbes (check out a “native ad” near the bottom for an example of what pops) Russell Brunson ClickFunnels Gary Vaynerchuk BOOK: Expert Secrets by Russell Brunson Dan Henry, Facebook Ads Consultant Stephen Larson’s podcast: Sales Funnel Broker BOOK: Pre-suasion by Robert Cialdini BOOK: Influence by Robert Cialdini   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

When it comes to posting ads on Facebook, you might go a little crazy trying to figure out how to do it all on your own. That’s why Dean and I thought it would be a great idea to have an expert on Facebook ads on the show. John Parkes is a guy I’ve watched for a while now and he is really crushing it when it comes to creating effective Facebook Ad campaigns. This episode is packed full of stuff you don’t hear from other experts because John is just THAT kind of guy. You’re going to love this - if you listen - so why don’t you listen? How to create Facebook Ads that hook people in, so you can grow your business. If you’ve ever tried creating Facebook Ads, chances are you weren’t very successful the first time. I know I wasn’t. It’s not that easy to do. John Parkes says there are some simple but effective best-practices anyone can implement to make your ads more effective. For example, the way you decide what audience to show your ads to really matters. It’s not something you guess at, it’s something you dial in carefully. If you want to learn more tips like this, you’ve got to hear this episode. John brings the goods. Facebook Ads tip: Keep in mind that Facebook is a scrolling platform. What difference does that make? A ton. When people scroll through a news feed or page they tend to scan the content rather than read it carefully, that means if you are going to place ads in that column, they need to stand out. John Parkes says that fact impacts the color choices you make, the images you use, and the types of text or emoticons you place on them as overlays. Everything about your Facebook Ad needs to be created to catch the attention of those who are scrolling and make them stop. John is doing great things for his clients on the Facebook Ads platform, so be sure you listen to get his best basic tips. People buy YOU more than they buy your product. That’s why video is important for FB Ads. When I asked John Parkes if there’s an advantage to using video in Facebook Ads he made a very interesting point: though video doesn’t get as many clicks as images do, it usually converts better when people do wind up clicking. Why? He says it’s because the video enables you to become known, liked, and trusted with the buyer before they even go to your website. That adds up to more sales. Find out more nuanced tips about how to post ads on Facebook that are profitable, on this episode. What are the highest converting types of images to use on FB Ads? John Parkes says that there is clear evidence that certain types of images work better than others. So what types of images convert best? Straight-on headshots are better than profiles. Strange or unusual images get a lot of clicks too. Honestly, anything that causes a scroller to slow down and notice your ad is a good thing. But don’t over do it. Your images need to be relevant to the content of your ad. Dean and I found this conversation with John to be incredibly useful and we think you will too, so go ahead and listen. Outline of This Episode <ul> <li>[1:13] Who the heck IS this guy, John Parkes?</li> <li>[2:07] Is the Facebook Ads platform still a good option for internet marketers?</li> <li>[5:33] Creating ads that hook people in, so you can grow your business.</li> <li>[11:11] You have to keep in mind that Facebook is a “scrolling” platform.</li> <li>[14:08] How does curiosity play into a good Facebook ad?</li> <li>[16:53] When should you use video vs an image or still ad?</li> <li>[23:10] The role custom audience lists play in effective ads.</li> <li>[27:30] The best way for newbies to Facebook Ads to get started.</li> <li>[31:35] The biggest bone-headed mistakes people make with Facebook Ads.</li> </ul> Resources &amp; People Mentioned <ul> <li><a href="https://adwords.google.com/" rel="nofollow" target="_blank">AdWords by Google</a></li> <li><a href="https://www.forbes.com/" rel="nofollow" target="_blank">Forbes</a> (check out a “native ad” near the bottom for an example of what pops)</li> <li><a href="http://russellbrunson.com/" rel="nofollow" target="_blank">Russell Brunson</a></li> <li><a href="https://www.clickfunnels.com/" rel="nofollow" target="_blank">ClickFunnels</a></li> <li><a href="https://www.garyvaynerchuk.com/" rel="nofollow" target="_blank">Gary Vaynerchuk</a></li> <li>BOOK: <a href="https://www.amazon.com/dp/1683504585" rel="nofollow" target="_blank">Expert Secrets by Russell Brunson</a></li> <li><a href="https://danhenry.org/" rel="nofollow" target="_blank">Dan Henry, Facebook Ads Consultant</a></li> <li>Stephen Larson’s podcast: <a href="https://salesfunnelbroker.com/podcast" rel="nofollow" target="_blank">Sales Funnel Broker</a></li> <li>BOOK: <a href="https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1501109790" rel="nofollow" target="_blank">Pre-suasion</a> by Robert Cialdini</li> <li>BOOK: <a href="https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X" rel="nofollow" target="_blank">Influence</a> by Robert Cialdini</li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="noreferrer nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="noreferrer nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="noreferrer nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: h<a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">ttps://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

How to grow an 8 figure business with Facebook Ads, with John Parkes, Ep. 3

Rich Hazlett

This episode of Just the Tips talks with two people who have boldly gone where few dare to tread: starting a business together as a married couple. Natasha and Rich Hazlett had very successful corporate careers, Natasha as an attorney, before deciding to get into the coaching business. And their careers have just soared since then, doing amazing things for their clients and for women entrepreneurs in particular. They are experts at helping clients build communities around their products or services, and creating that elusive “tribe.” This is a really great episode for anyone who’s looking for a little inspiration to make that leap into entrepreneurship, or interested in adding a little good to the world as you’re pursuing your passion. Taking the leap While Rich was always something of an entrepreneur, running a car wash business when he was 12, and always pursuing a side hustle while he was working in advertising, entrepreneurship was new to Natasha. She said she was working in her law firm, two years out of law school, and just had an “Oh God” moment where she realized that was going to be her life for the next 40 years and she had to get out of it. And around that time, she’d met Rich and Rich had become interested in network marketing, so Natasha grabbed the bulls by the horns and said they were going to do it together. They stayed at their jobs, but then came home and worked from 7pm to 1am every night to get the business up and running. Why did they do it? You’ll have to listen to this week’s episode of Just the Tips to find out. The Setback Rich and Natasha’s network and email marketing business as doing well, but then they got hit with an enormous setback, essentially being told by a compliance agency that they couldn’t do what they were doing anymore. Natasha got fed up and quit, but as she says, Rich “took it like a champ,” and soldiered on, getting the business back online and rolling again. It’s a really fascinating story and shows how many potholes there are in the road, and how deep and dangerous those potholes can be. But then they were able to turn things around, and now they’re helping clients like one in particular, whose now raking in seven times more in revenue per month than she was before working with Rich and Natasha. This may not be a rags to riches story, but it is the story of how working through adversity can really transform a business and business owners. Build a tribe One of the things that Natasha and Rich are so good at is helping their clients build a community or a tribe around what they’re doing. And Natasha says something so smart on this week’s Just the Tips: A lot of people want to build a tribe or a movement, but what they don’t realize is they can’t just declare that’s what they’re doing. Other people are the ones who will make what you’re doing a movement. And so what Rich and Natasha do is work with people on building relationships with large groups of people, getting your message out to those people, so you’re not just working each client one by one. You’re creating a community where everyone is helping each other out. And they provide some great tips on how to do just that. The good kind of manifesto Rich and Natasha provide some great advice on this week’s Just the Tips episode, particularly in terms of building a tribe or community. The first tip is actually something Dean and I have talked a lot about on this show, which is not chasing after every customer or community member, but finding the right people who are right for what you’re selling and right for contributing to the community. Another important ingredient is community guidelines so you can kick people out if they’re disruptive (so long, Dean) and a manifesto that clearly lays out why the tribe is important. And that’s just the tip of the iceberg for this episode, you’re going to have to listen to hear the rest of this awesome advice. Outline of This Episode  [5:44 How they got started as entrepreneurs [10:04] Why they took the plunge [11:27] Big setback [16:14] How to build a tribe [19:11] Us vs. Them [23:36] Writing a manifesto [32:14] What it’s like to be married and working together  Resources &amp; People Mentioned   Unstoppable Influence The Unstoppable Influence Challenge  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

This episode of Just the Tips talks with two people who have boldly gone where few dare to tread: starting a business together as a married couple. Natasha and Rich Hazlett had very successful corporate careers, Natasha as an attorney, before deciding to get into the coaching business. And their careers have just soared since then, doing amazing things for their clients and for women entrepreneurs in particular. They are experts at helping clients build communities around their products or services, and creating that elusive “tribe.” This is a really great episode for anyone who’s looking for a little inspiration to make that leap into entrepreneurship, or interested in adding a little good to the world as you’re pursuing your passion. Taking the leap While Rich was always something of an entrepreneur, running a car wash business when he was 12, and always pursuing a side hustle while he was working in advertising, entrepreneurship was new to Natasha. She said she was working in her law firm, two years out of law school, and just had an “Oh God” moment where she realized that was going to be her life for the next 40 years and she had to get out of it. And around that time, she’d met Rich and Rich had become interested in network marketing, so Natasha grabbed the bulls by the horns and said they were going to do it together. They stayed at their jobs, but then came home and worked from 7pm to 1am every night to get the business up and running. Why did they do it? You’ll have to listen to this week’s episode of Just the Tips to find out. The Setback Rich and Natasha’s network and email marketing business as doing well, but then they got hit with an enormous setback, essentially being told by a compliance agency that they couldn’t do what they were doing anymore. Natasha got fed up and quit, but as she says, Rich “took it like a champ,” and soldiered on, getting the business back online and rolling again. It’s a really fascinating story and shows how many potholes there are in the road, and how deep and dangerous those potholes can be. But then they were able to turn things around, and now they’re helping clients like one in particular, whose now raking in seven times more in revenue per month than she was before working with Rich and Natasha. This may not be a rags to riches story, but it is the story of how working through adversity can really transform a business and business owners. Build a tribe One of the things that Natasha and Rich are so good at is helping their clients build a community or a tribe around what they’re doing. And Natasha says something so smart on this week’s Just the Tips: A lot of people want to build a tribe or a movement, but what they don’t realize is they can’t just declare that’s what they’re doing. Other people are the ones who will make what you’re doing a movement. And so what Rich and Natasha do is work with people on building relationships with large groups of people, getting your message out to those people, so you’re not just working each client one by one. You’re creating a community where everyone is helping each other out. And they provide some great tips on how to do just that. The good kind of manifesto Rich and Natasha provide some great advice on this week’s Just the Tips episode, particularly in terms of building a tribe or community. The first tip is actually something Dean and I have talked a lot about on this show, which is not chasing after every customer or community member, but finding the right people who are right for what you’re selling and right for contributing to the community. Another important ingredient is community guidelines so you can kick people out if they’re disruptive (so long, Dean) and a manifesto that clearly lays out why the tribe is important. And that’s just the tip of the iceberg for this episode, you’re going to have to listen to hear the rest of this awesome advice. Outline of This Episode <ul> <li>[5:44 How they got started as entrepreneurs</li> <li>[10:04] Why they took the plunge</li> <li>[11:27] Big setback</li> <li>[16:14] How to build a tribe</li> <li>[19:11] Us vs. Them</li> <li>[23:36] Writing a manifesto</li> <li>[32:14] What it’s like to be married and working together</li> </ul> Resources &amp; People Mentioned <ul> <li><a href="https://www.amazon.com/Unstoppable-Influence-Fearless-Transform-Lives/dp/0999473506" rel="nofollow" target="_blank"> Unstoppable Influence</a></li> <li><a href="https://go.unstoppableinfluence.com/challenge" rel="nofollow" target="_blank">The Unstoppable Influence Challenge</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

Building Your Ideal Tribe with Natasha and Rich Hazlett, Ep. 42 

Steve Larsen

On today’s episode of Just the Tips, Dean and I welcome Steve Larsen, a good friend of mine and, to be honest, a man who is more obsessed with funnels than probably anyone on the planet. I had to ask him, out of the gate, how he got that way, and his answer may be something you can relate to. As he told us, he had tried to do business in traditional ways, everything from driving web traffic to even door-to-door sales, and nothing was as effective or efficient as ClickFunnels. Steve knows this side of the business inside and out—he estimates he’s built about 500 funnels—so if you want legitimate tips on how to make funnels work for you, you have to listen to this week’s episode. What makes a good funnel? While Steve has made somewhere around 500 funnels, he says it hit upon what made a successful funnel somewhere around 200. He told us on this week’s Just the Tips that it isn’t about the design of the funnel—people obsess way too much over the design, he says. Instead, it’s all about the offer creation. If you don’t have a good offer, the smartest design in the world won’t save your funnel. Instead, you should be focused on funnel hacking, looking at what other funnels have been successful, what are people selling that the market wants? As Steve says, too many people think about what they like, but they are the wrong people to ask. You have to have an offer that fills a need in the market. Focus on the fundamentals! The key to better marketing? Breaking down false beliefs. One of the things we talked about with Steve is how to abandon the false beliefs you have (like, say, design is essential to a funnel’s success). He had some really interesting insights to share from his experience. And it turns out that as obsessed as he is with funnels, he’s really obsessed with story. He told us how it came to him one day that all behavior is driven by belief, and belief is driven by story. So all he had to do to get someone to change their beliefs was to trump whatever story was in their head, with a better story of his own. It’s a really interesting perspective, and one he dives much deeper into on this episode of Just the Tips. The three types of false beliefs Steve says there are three kinds of false beliefs that every marketer needs to come up with a story to counteract: The vehicle, the internal and the external. Learn how to do this, and you can literally sell anything. The vehicle is what will get them to their goal. The internal is what you think will lead you to (or stop you from achieving) your goal. And the external are the things that are outside of your control, but that you tell yourself will impact you one way or another (e.g. time). This is really fascinating stuff that on one hand, seems so fundamental but on the other, is a next-level approach to selling and marketing. Steve shares so much insight, making this a must-listen-to episode of Just the Tips. How to tell a great story As Steve says, you need to factor in all three of these beliefs if you want to get people to change their behavior. And so for any marketing, you need to understand how someone thinks they’re going to achieve their goal, what internal and external factors may be holding them back, and then tell them stories that address all three. As he says, you want an epiphany to go off in their heads, without you actually saying what that epiphany is. There’s a lot of deep and interesting content in this week’s episode from Steve, and if you’ve ever gone near a marketing department, you have to listen. Outline of This Episode  [3:47] How Steve became interested in funnels [6:33] What makes a good funnel? [13:30] Focus on the fundamentals [16:51] Dropping your false beliefs [23:19] Starting at the false beliefs [27:40] How Steve puts together a story [33:05] How Steve tricked our listeners   Secret MLM Hacks  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

On today’s episode of Just the Tips, Dean and I welcome Steve Larsen, a good friend of mine and, to be honest, a man who is more obsessed with funnels than probably anyone on the planet. I had to ask him, out of the gate, how he got that way, and his answer may be something you can relate to. As he told us, he had tried to do business in traditional ways, everything from driving web traffic to even door-to-door sales, and nothing was as effective or efficient as ClickFunnels. Steve knows this side of the business inside and out—he estimates he’s built about 500 funnels—so if you want legitimate tips on how to make funnels work for you, you have to listen to this week’s episode. What makes a good funnel? While Steve has made somewhere around 500 funnels, he says it hit upon what made a successful funnel somewhere around 200. He told us on this week’s Just the Tips that it isn’t about the design of the funnel—people obsess way too much over the design, he says. Instead, it’s all about the offer creation. If you don’t have a good offer, the smartest design in the world won’t save your funnel. Instead, you should be focused on funnel hacking, looking at what other funnels have been successful, what are people selling that the market wants? As Steve says, too many people think about what they like, but they are the wrong people to ask. You have to have an offer that fills a need in the market. Focus on the fundamentals! The key to better marketing? Breaking down false beliefs. One of the things we talked about with Steve is how to abandon the false beliefs you have (like, say, design is essential to a funnel’s success). He had some really interesting insights to share from his experience. And it turns out that as obsessed as he is with funnels, he’s really obsessed with story. He told us how it came to him one day that all behavior is driven by belief, and belief is driven by story. So all he had to do to get someone to change their beliefs was to trump whatever story was in their head, with a better story of his own. It’s a really interesting perspective, and one he dives much deeper into on this episode of Just the Tips. The three types of false beliefs Steve says there are three kinds of false beliefs that every marketer needs to come up with a story to counteract: The vehicle, the internal and the external. Learn how to do this, and you can literally sell anything. The vehicle is what will get them to their goal. The internal is what you think will lead you to (or stop you from achieving) your goal. And the external are the things that are outside of your control, but that you tell yourself will impact you one way or another (e.g. time). This is really fascinating stuff that on one hand, seems so fundamental but on the other, is a next-level approach to selling and marketing. Steve shares so much insight, making this a must-listen-to episode of Just the Tips. How to tell a great story As Steve says, you need to factor in all three of these beliefs if you want to get people to change their behavior. And so for any marketing, you need to understand how someone thinks they’re going to achieve their goal, what internal and external factors may be holding them back, and then tell them stories that address all three. As he says, you want an epiphany to go off in their heads, without you actually saying what that epiphany is. There’s a lot of deep and interesting content in this week’s episode from Steve, and if you’ve ever gone near a marketing department, you have to listen. Outline of This Episode <ul> <li>[3:47] How Steve became interested in funnels</li> <li>[6:33] What makes a good funnel?</li> <li>[13:30] Focus on the fundamentals</li> <li>[16:51] Dropping your false beliefs</li> <li>[23:19] Starting at the false beliefs</li> <li>[27:40] How Steve puts together a story</li> <li>[33:05] How Steve tricked our listeners</li> </ul> <ul> <li><a href="https://secretmlmhacks.com/join-us" rel="nofollow" target="_blank">Secret MLM Hacks</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

How Stories Break Through False Beliefs with Steve Larsen, Ep. 35

Today’s episode of Just the Tips is just Dean and me, and it starts off with two interesting premises: 1) I’m nice to Dean and 2) Dean doesn’t like podcasts. What better way to start a podcast off than that? But actually, we use the dull podcast that Dean listened to make a larger point about how brands that are connecting with their audiences and customers are the ones who show personality. Riffing on a Wendy’s Twitter takedown of Chick-Fil-A, we make the point that we’re not attracted to people who don’t exhibit personality, so why would we be attracted to brands that don’t? From there, we dive into what’s been happening with the two of us, what secrets I’ve been keeping from Dean, and something that’s been working really well for companies I work with. This is a really fun episode of Just the Tips that I think you’ll really enjoy. An easy way to assess your company’s performance Every business has five pillars that make it sustainable: marketing, sales, operations, delivery and finance. As a business owner, you need to take those five pillars, and rank them red, yellow or green based on how well they’re performing and how well they’re systematized. Red means you’re basically getting nothing out of your systems, yellow means it’s firing on all cylinders, and green means things are cooking. And what’s great is that you can take this framework, apply it to almost any business, and see right away where you are. If you’ve ever wanted a very simple and transparent way to immediately know where you need to improve your company, you need to listen to this episode of Just the Tips. Simple is what gets people to use things At the beginning of the year, both Dean and I talked about how we wanted to prioritize simplicity this year. And while the framework I talked about may simple, the fact is that simplicity is what gets people to use things, and simplicity is what gets people to understand things. Even just breaking things down and saying simply: Here are the five pillars of my business, that can help you identify the hidden structure of your company, and you won’t get lost in the weeds trying to identify what needs to be tweaked or improved. It’s something we’ve said often on Just the Tips but it bears repeating: Simplicity is king. All of the pillars need attention Dean actually shared a great example of what can happen when you’re not paying attention to each “pillar” of your company. When he made the transition from running his company out of his home into an office, he had built up a substantial cash reserve in the bank. But he had to spend that money to outfit the space, expand the team, etc., and that became the main focus. So the cash reserves started dwindling and as he said, all of a sudden he looked and realized they weren’t selling anything to replenish those reserves. It’s a great lesson in ensuring all of your pillars are systematized, and it’s a great story that Dean shares on this week’s Just the Tips. Track your soldiers Even though money is a huge part of why we all become entrepreneurs, it’s often the pillar that people avoid. I told Dean about an episode of Shark Tank, in which one of the sharks said he considers his money soldiers, and that he wouldn’t send his soldiers out unless he thought they could come back. And that is such an important lesson, you have to track your soldiers. You may be a creative entrepreneur, and that’s fine, but then you need to find someone who will handle your finances for you. As Dean says, this is a really value-filled episode of Just the Tips. Outline of This Episode  [3:15] The problems with podcasts [6:36] James’s framework [10:50] The power of simplicity [14:43] Dropping the ball on finance [23:00] The money is not sexy [33:56] Dean’s grab bag   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

Today’s episode of Just the Tips is just Dean and me, and it starts off with two interesting premises: 1) I’m nice to Dean and 2) Dean doesn’t like podcasts. What better way to start a podcast off than that? But actually, we use the dull podcast that Dean listened to make a larger point about how brands that are connecting with their audiences and customers are the ones who show personality. Riffing on a Wendy’s Twitter takedown of Chick-Fil-A, we make the point that we’re not attracted to people who don’t exhibit personality, so why would we be attracted to brands that don’t? From there, we dive into what’s been happening with the two of us, what secrets I’ve been keeping from Dean, and something that’s been working really well for companies I work with. This is a really fun episode of Just the Tips that I think you’ll really enjoy. An easy way to assess your company’s performance Every business has five pillars that make it sustainable: marketing, sales, operations, delivery and finance. As a business owner, you need to take those five pillars, and rank them red, yellow or green based on how well they’re performing and how well they’re systematized. Red means you’re basically getting nothing out of your systems, yellow means it’s firing on all cylinders, and green means things are cooking. And what’s great is that you can take this framework, apply it to almost any business, and see right away where you are. If you’ve ever wanted a very simple and transparent way to immediately know where you need to improve your company, you need to listen to this episode of Just the Tips. Simple is what gets people to use things At the beginning of the year, both Dean and I talked about how we wanted to prioritize simplicity this year. And while the framework I talked about may simple, the fact is that simplicity is what gets people to use things, and simplicity is what gets people to understand things. Even just breaking things down and saying simply: Here are the five pillars of my business, that can help you identify the hidden structure of your company, and you won’t get lost in the weeds trying to identify what needs to be tweaked or improved. It’s something we’ve said often on Just the Tips but it bears repeating: Simplicity is king. All of the pillars need attention Dean actually shared a great example of what can happen when you’re not paying attention to each “pillar” of your company. When he made the transition from running his company out of his home into an office, he had built up a substantial cash reserve in the bank. But he had to spend that money to outfit the space, expand the team, etc., and that became the main focus. So the cash reserves started dwindling and as he said, all of a sudden he looked and realized they weren’t selling anything to replenish those reserves. It’s a great lesson in ensuring all of your pillars are systematized, and it’s a great story that Dean shares on this week’s Just the Tips. Track your soldiers Even though money is a huge part of why we all become entrepreneurs, it’s often the pillar that people avoid. I told Dean about an episode of Shark Tank, in which one of the sharks said he considers his money soldiers, and that he wouldn’t send his soldiers out unless he thought they could come back. And that is such an important lesson, you have to track your soldiers. You may be a creative entrepreneur, and that’s fine, but then you need to find someone who will handle your finances for you. As Dean says, this is a really value-filled episode of Just the Tips. Outline of This Episode <ul> <li>[3:15] The problems with podcasts</li> <li>[6:36] James’s framework</li> <li>[10:50] The power of simplicity</li> <li>[14:43] Dropping the ball on finance</li> <li>[23:00] The money is not sexy</li> <li>[33:56] Dean’s grab bag</li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

The Five Pillars of Your Business, Ep. 53

Krista Mashore

This week on Just the Tips we have a guest who has been a client of mine, a friend of mine, and ultimately someone I greatly admire. Krista Mashore is a realtor in Northern California who has sold more than 100 house a year for nearly her entire career, placing her in the top 1% of realtors in the nation. She’s someone who has really found her own way of doing things, and obviously found enormous success in her own approach. So on this episode we talk not just about her secrets to real estate, but how her approach translates to sales in general. It’s not often you get to talk to someone who’s in the top 1% of their field, and you’re going to want to hear what she has to say. You’re always on a job interview Krista’s story is kind of amazing: She was a teacher for years, and she left that job to sort of casually sell real estate and be home with her family more. Well, as soon as she made that transition, she learned her husband was having an affair, and went from being a dabbler in real estate to selling 69 homes in her first year. As she says, she went into “pure survival mode” and became an expert seller. As Krista says on this episode of Just the Tips: “You’re always on a job interview.” No matter what you do, people are always going to be aware of you and how you do things. So if you do things well and you do them differently or in your own way, you have a real chance to distinguish yourself. And how do you do that? Listen to this week’s episode. Always bring value Aside from being an enormously successful realtor, Krista has launched a red-hot coaching business in the last year. Just in the last week, before we recorded this episode, it brought in more than $100,000. And one of the keys to that is what she calls “engagement marketing,” where you’re educating your consumer on the subject matter you’re an expert in. That means not just providing them with valuable content, but also contributing to the community. And how does she do that? Listen to this week’s Just the Tips to learn her big tip (after she spends some time questioning the title of this show). The overnight success that took years Krista has been incredibly forward-thinking about her use of engagement marketing and her use of video to connect with customers, and it’s really put her ahead of the curve. But as Dean says on this week’s episode, hers is really the “overnight success that took years,” because she put in the work to understand video, facebooks ads, content marketing, etc. But then once she did all of that work, now it’s up and running and the ROI is off the charts for her. And she is full of great advice for how you can translate her success to your business, though for some reason when I asked her about my business, she just used a hot dog-fart analogy. Nevertheless, she is full of energy, full of insight, and I think you guys are really going to love this episode of Just the Tips. Outline of This Episode  [3:45] Krista’s origin story [5:53] The secret to staying on top of your game [9:18] Creating a great customer experience [17:25] How she built her coaching business [20:36] The overnight success that took forever [27:50] Working with entrepreneurs  Resources &amp; People Mentioned  Krista Mashore  Krista’s book  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

This week on Just the Tips we have a guest who has been a client of mine, a friend of mine, and ultimately someone I greatly admire. Krista Mashore is a realtor in Northern California who has sold more than 100 house a year for nearly her entire career, placing her in the top 1% of realtors in the nation. She’s someone who has really found her own way of doing things, and obviously found enormous success in her own approach. So on this episode we talk not just about her secrets to real estate, but how her approach translates to sales in general. It’s not often you get to talk to someone who’s in the top 1% of their field, and you’re going to want to hear what she has to say. You’re always on a job interview Krista’s story is kind of amazing: She was a teacher for years, and she left that job to sort of casually sell real estate and be home with her family more. Well, as soon as she made that transition, she learned her husband was having an affair, and went from being a dabbler in real estate to selling 69 homes in her first year. As she says, she went into “pure survival mode” and became an expert seller. As Krista says on this episode of Just the Tips: “You’re always on a job interview.” No matter what you do, people are always going to be aware of you and how you do things. So if you do things well and you do them differently or in your own way, you have a real chance to distinguish yourself. And how do you do that? Listen to this week’s episode. Always bring value Aside from being an enormously successful realtor, Krista has launched a red-hot coaching business in the last year. Just in the last week, before we recorded this episode, it brought in more than $100,000. And one of the keys to that is what she calls “engagement marketing,” where you’re educating your consumer on the subject matter you’re an expert in. That means not just providing them with valuable content, but also contributing to the community. And how does she do that? Listen to this week’s Just the Tips to learn her big tip (after she spends some time questioning the title of this show). The overnight success that took years Krista has been incredibly forward-thinking about her use of engagement marketing and her use of video to connect with customers, and it’s really put her ahead of the curve. But as Dean says on this week’s episode, hers is really the “overnight success that took years,” because she put in the work to understand video, facebooks ads, content marketing, etc. But then once she did all of that work, now it’s up and running and the ROI is off the charts for her. And she is full of great advice for how you can translate her success to your business, though for some reason when I asked her about my business, she just used a hot dog-fart analogy. Nevertheless, she is full of energy, full of insight, and I think you guys are really going to love this episode of Just the Tips. Outline of This Episode <ul> <li>[3:45] Krista’s origin story</li> <li>[5:53] The secret to staying on top of your game</li> <li>[9:18] Creating a great customer experience</li> <li>[17:25] How she built her coaching business</li> <li>[20:36] The overnight success that took forever</li> <li>[27:50] Working with entrepreneurs</li> </ul> Resources &amp; People Mentioned <ul> <li><a href="https://kristamashore.clickfunnels.com/orderyl5zt568" rel="nofollow" target="_blank">Krista Mashore</a></li> <li><a href="https://www.amazon.com/Sell-100-Homes-Year-Socialized/dp/0999082817" rel="nofollow" target="_blank"> Krista’s book</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

How Hot Dogs Explain Content Marketing with Krista Mashore, Ep. 43 

Damion Lupo

Today’s episode of Just the Tips couldn’t come at a better time for many entrepreneurs. At a time of the year when we’re reevaluating our lives, what we’re doing, what we think we should be doing instead, it’s the perfect opportunity to listen to this interview with deep thinker and financial freedom advocate Damion Lupo. Damion opens up about his failures, how that set on a path to helping others, and how he goes about finding what’s truly important. He’s a pretty radical thinker, and Dean and I really got a lot out of this episode, and we think you will, too. The key to success: failing fast Right off the bat, Damion introduced us to his philosophy of “failing fast.” He says that often when we fail at something, we fail to learn and we keep repeating the same mistakes over and over again. But Damion switches that up by failing in order to learn, so he can then apply what he’s learned to his next step. And by knowing he’s going to fail fast, he says he’s able to move much more quickly, essentially baking the notion into his DNA and avoiding the trap of overanalysis that tends to slow down many entrepreneurs. Damion is a true original thinker, and if you ever feel like you’re stuck spinning your wheels, you need to hear what he has to say.= Detach failure from your self-worth Damion opened up about a time not too long ago when he started a company and raised $20 million in investments, and then lost all of that money. And what he says is fascinating: He took that experience and learned to detach it from his self-worth. He knew that companies fail, that investments aren’t guaranteed, and that he could learn from his mistakes and learn how to pivot much quicker next time, and so he went back out and raised a million dollars for a new company. And a lot of that shift came from not judging himself by whether he’s had good or bad results with his company. I think a lot of us could use this advice. Rethink everything and worry about nothing As Damion says, one of the ways you can release all of that toxicity that builds up in you after you’ve failed at something is to help others. So in 2012, he was rethinking and reevaluating what he was doing, and interrogating what values drove him to do what he does. And that’s what led him to write his first book, The Reinvented Life, and led me to ask him about what he sees as the spiritual side of wealth. As he says, money is a side effect. What you need to be doing is looking at what impact you can have on people, how you can help people, not on how much money you can make. It’s a really fascinating conversation and not one you’ll hear many entrepreneurs having. How to build financial freedom This is probably the most spiritually intense episode of Just the Tips. Damion is all about stripping down the unnecessary chaos in people’s lives, and figuring out what’s most important to them. And then from there, it’s about building the financial freedom so they can enjoy those important things. And as he says, it’s all about taking it one step at a time, not just hopping on a plane to Bali. Maybe it’s the time of year, but we think you’re really going to want to listen to and reflect on this week’s episode, and we’re so glad to have had Damion on. Outline of This Episode  [3:22] Damion on failing fast [7:23] An example of failing fast [14:55] Damion’s philosophy on financial freedom [17:42] The spiritual side of money [20:52] The work Damion is doing right now [25:09] What it’s like after you follow his process [29:59] The value of the 12-week sprint  Resources &amp; People Mentioned  Damion Lupo  The Reinvented Life  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

Today’s episode of Just the Tips couldn’t come at a better time for many entrepreneurs. At a time of the year when we’re reevaluating our lives, what we’re doing, what we think we should be doing instead, it’s the perfect opportunity to listen to this interview with deep thinker and financial freedom advocate Damion Lupo. Damion opens up about his failures, how that set on a path to helping others, and how he goes about finding what’s truly important. He’s a pretty radical thinker, and Dean and I really got a lot out of this episode, and we think you will, too. The key to success: failing fast Right off the bat, Damion introduced us to his philosophy of “failing fast.” He says that often when we fail at something, we fail to learn and we keep repeating the same mistakes over and over again. But Damion switches that up by failing in order to learn, so he can then apply what he’s learned to his next step. And by knowing he’s going to fail fast, he says he’s able to move much more quickly, essentially baking the notion into his DNA and avoiding the trap of overanalysis that tends to slow down many entrepreneurs. Damion is a true original thinker, and if you ever feel like you’re stuck spinning your wheels, you need to hear what he has to say.= Detach failure from your self-worth Damion opened up about a time not too long ago when he started a company and raised $20 million in investments, and then lost all of that money. And what he says is fascinating: He took that experience and learned to detach it from his self-worth. He knew that companies fail, that investments aren’t guaranteed, and that he could learn from his mistakes and learn how to pivot much quicker next time, and so he went back out and raised a million dollars for a new company. And a lot of that shift came from not judging himself by whether he’s had good or bad results with his company. I think a lot of us could use this advice. Rethink everything and worry about nothing As Damion says, one of the ways you can release all of that toxicity that builds up in you after you’ve failed at something is to help others. So in 2012, he was rethinking and reevaluating what he was doing, and interrogating what values drove him to do what he does. And that’s what led him to write his first book, The Reinvented Life, and led me to ask him about what he sees as the spiritual side of wealth. As he says, money is a side effect. What you need to be doing is looking at what impact you can have on people, how you can help people, not on how much money you can make. It’s a really fascinating conversation and not one you’ll hear many entrepreneurs having. How to build financial freedom This is probably the most spiritually intense episode of Just the Tips. Damion is all about stripping down the unnecessary chaos in people’s lives, and figuring out what’s most important to them. And then from there, it’s about building the financial freedom so they can enjoy those important things. And as he says, it’s all about taking it one step at a time, not just hopping on a plane to Bali. Maybe it’s the time of year, but we think you’re really going to want to listen to and reflect on this week’s episode, and we’re so glad to have had Damion on. Outline of This Episode <ul> <li>[3:22] Damion on failing fast</li> <li>[7:23] An example of failing fast</li> <li>[14:55] Damion’s philosophy on financial freedom</li> <li>[17:42] The spiritual side of money</li> <li>[20:52] The work Damion is doing right now</li> <li>[25:09] What it’s like after you follow his process</li> <li>[29:59] The value of the 12-week sprint</li> </ul> Resources &amp; People Mentioned <ul> <li><a href="https://damionlupo.com/" rel="nofollow" target="_blank">Damion Lupo</a></li> <li><a href="https://www.amazon.com/Reinvented-Life-Damion-S-Lupo/dp/0976475464" rel="nofollow" target="_blank"> The Reinvented Life</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

Why Entrepreneurs Should Rethink Everything with Damion Lupo, Ep. 26

Tom Breeze

Today on Just the Tips, I make the huge mistake of being outnumbered by Brits, and immediately lose control of the show. But luckily, our guest, Tom Breeze, is such an insightful guy that the episode turned out to be more bangers than mash. Tom is the founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international, personal and corporate brands. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. There are so many ways to leverage YouTube ads for your business that it can be daunting. Luckily, Tom is here to undaunt them for you. How did Tom get into YouTube ads? There are a lot of British things that happen in this episode of Just the Tips, but one story Tom tells about how he headed down the rabbit hole of YouTube ads was maybe the most British of them all. Tom had started dabbling in internet marketing for his own business, largely focusing on things like search engine optimization. And while the business was doing okay, he decided to make a video that potential clients could watch to learn about why they should work with him. He woke up the next day and saw that he’d had a lot more success overnight and thought, in that most British of ways, that something had gone wrong, and the data was bad. But in reality, he’d just discovered the power of YouTube ads. YouTube ads are not just for lead generation Tom notes that a lot of what users go to YouTube for is to learn something. Maybe it’s how to fix something wrong with their make and model of car, or maybe it’s how to lose weight, etc. But there is a huge user base of YouTube going there to learn every day. And so it’s no surprise that a lot of YouTube ads are designed to generate leads for educators. If you want to learn more about how to market your business, an ad promises, follow the link to download a PDF. But I asked him if you can do direct sales through YouTube and he told me about how you can go straight from an ad to an order page. If you’re new to YouTube ads, you have to listen to this week’s episode of Just the Tips. The different type of YouTube ads There are so many different types of ads that pop up when you watch a YouTube video, I had to ask Tom what the differences are and when you should use one over the other. He told us that the little banner ads you see pop up while watching a video are actually part of the Google display ad environment. But there are also bumper ads, the six-second ads you see before your video starts, but those are mostly for brand awareness, because there’s no link to click through to your site. Then there are the big, 20-second ads that a lot of big brands use. But what Tom says most businesses use are in-stream ads and discovery ads. Want to know more about those? Listen to this week’s Just the Tips. YouTube ads are a different marketing beast Tom broke down how to actually structure a solid ad, and it’s very counterintuitive for people use to common marketing principles. Tom says that within 30 seconds, you have to tell your audience that this is an ad, and there’s a call to action. You may lose viewers, but that’s okay, because the ones who stay are the ones who are going to click. It runs against the received wisdom of “sell them on a story first,” but Tom knows his stuff. If you’re interested in YouTube ads, Tom is offering tons of insights on how to make them work for you on this week’s episode of Just the Tips. Outline of This Episode  [4:00] How Tom got started with YouTube [12:26] Are YouTube ads still unexplored territory? [17:55] Are YouTube ads just for lead-gen, or can you sell directly? [20:42] The different type of YouTube ads [26:00] How to structure an ad [35:58] How to connect with Tom   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned  Viewability  Viewability the book  Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ 

Today on Just the Tips, I make the huge mistake of being outnumbered by Brits, and immediately lose control of the show. But luckily, our guest, Tom Breeze, is such an insightful guy that the episode turned out to be more bangers than mash. Tom is the founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international, personal and corporate brands. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. There are so many ways to leverage YouTube ads for your business that it can be daunting. Luckily, Tom is here to undaunt them for you. How did Tom get into YouTube ads? There are a lot of British things that happen in this episode of Just the Tips, but one story Tom tells about how he headed down the rabbit hole of YouTube ads was maybe the most British of them all. Tom had started dabbling in internet marketing for his own business, largely focusing on things like search engine optimization. And while the business was doing okay, he decided to make a video that potential clients could watch to learn about why they should work with him. He woke up the next day and saw that he’d had a lot more success overnight and thought, in that most British of ways, that something had gone wrong, and the data was bad. But in reality, he’d just discovered the power of YouTube ads. YouTube ads are not just for lead generation Tom notes that a lot of what users go to YouTube for is to learn something. Maybe it’s how to fix something wrong with their make and model of car, or maybe it’s how to lose weight, etc. But there is a huge user base of YouTube going there to learn every day. And so it’s no surprise that a lot of YouTube ads are designed to generate leads for educators. If you want to learn more about how to market your business, an ad promises, follow the link to download a PDF. But I asked him if you can do direct sales through YouTube and he told me about how you can go straight from an ad to an order page. If you’re new to YouTube ads, you have to listen to this week’s episode of Just the Tips. The different type of YouTube ads There are so many different types of ads that pop up when you watch a YouTube video, I had to ask Tom what the differences are and when you should use one over the other. He told us that the little banner ads you see pop up while watching a video are actually part of the Google display ad environment. But there are also bumper ads, the six-second ads you see before your video starts, but those are mostly for brand awareness, because there’s no link to click through to your site. Then there are the big, 20-second ads that a lot of big brands use. But what Tom says most businesses use are in-stream ads and discovery ads. Want to know more about those? Listen to this week’s Just the Tips. YouTube ads are a different marketing beast Tom broke down how to actually structure a solid ad, and it’s very counterintuitive for people use to common marketing principles. Tom says that within 30 seconds, you have to tell your audience that this is an ad, and there’s a call to action. You may lose viewers, but that’s okay, because the ones who stay are the ones who are going to click. It runs against the received wisdom of “sell them on a story first,” but Tom knows his stuff. If you’re interested in YouTube ads, Tom is offering tons of insights on how to make them work for you on this week’s episode of Just the Tips. Outline of This Episode <ul> <li>[4:00] How Tom got started with YouTube</li> <li>[12:26] Are YouTube ads still unexplored territory?</li> <li>[17:55] Are YouTube ads just for lead-gen, or can you sell directly?</li> <li>[20:42] The different type of YouTube ads</li> <li>[26:00] How to structure an ad</li> <li>[35:58] How to connect with Tom</li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Resources Mentioned <ul> <li><a href="https://www.viewability.co.uk/" rel="nofollow" target="_blank">Viewability</a></li> <li><a href="https://www.amazon.com/Viewability-Harness-YouTube-Customer-Really/dp/1619616858" rel="nofollow" target="_blank"> Viewability the book</a></li> </ul> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul>

Everything You Need to Know About YouTube Ads for Your Business with Tom Breeze, Ep. 78

On today’s episode of Just the Tips, we continue our deep, questionable dive into the life of Dean Holland. If you listened to episode 101, you know we peeled back the stinky onion of Dean’s life to reveal that he’s actually something of an affiliate marketing genius. If you’re interested in affiliate marketing, or Dean piqued your curiosity a couple weeks back, you’re going to want to listen to this week’s episode. Starting affiliate marketing from scratch When it comes to affiliate marketing, relationships matter. But what if you’re just starting to dip your toe into it, and you don’t have those relationships from years of selling online? Well, either Dean is going to break it down for you, or this is a very short episode. The trouble is people think they need to connect with high-profile people, or join expensive programs that connect them with influencers. But Dean has actually never done any of those things, and if he hasn’t had to buy friends, you should be good, too. Prove your offer before trying to get affiliates The very first thing you need to do, before you go out and try to get people to market a product for you, you have to prove that the product will sell. If you haven’t already proved the offer, and you ask this affiliate army to market your offer for you and it flops? It’s going to be really difficult to convince them to market your next offer. Take your proven products to your affiliates so that the relationship is mutually beneficial.  Harvest your data If you have done a lot of paid traffic, and you’ve already proven your offer, you’re in good shape. But you need to collect that data, show all of that traffic, show your conversions, and take that to affiliates. Affiliates want to know what their earnings per click is going to be, and if you can already show them that the offer is working and selling, then they are going to be more likely to join up. Turning customers into affiliates It’s so simple, yet many companies don’t do it. If your customers have gotten results with you, then it makes total sense to go to them and ask if they’re interested in being affiliates. Chances are they have people in their network who could be helped by what you’re offering. All you have to do is make it as easy as possible for them to become an affiliate. Dean even has a way to automatically sign up his customers as affiliates. This is a no-brainer, and just one of the great tips Dean supplies on this week’s episode of Just the Tips.  Outline of This Episode  [4:09] Starting from scratch with affiliate marketing [6:30] You don’t have to do anything expensive [09:29] How to prove the offer  [13:00] Make a test valuable for an affiliate  [15:45] What if you’ve been doing a lot of paid traffic? [21:04] Turning customers into affiliates [27:05] How to decide the commission   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart Program: https://jamespfriel.clickfunnels.com/about-ceo-quickstart-program?utm_campaign=learnmore&amp;utm_medium=aep&amp;utm_source=homepage Facebook Group: https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ 

On today’s episode of Just the Tips, we continue our deep, questionable dive into the life of Dean Holland. If you listened to episode 101, you know we peeled back the stinky onion of Dean’s life to reveal that he’s actually something of an affiliate marketing genius. If you’re interested in affiliate marketing, or Dean piqued your curiosity a couple weeks back, you’re going to want to listen to this week’s episode. Starting affiliate marketing from scratch When it comes to affiliate marketing, relationships matter. But what if you’re just starting to dip your toe into it, and you don’t have those relationships from years of selling online? Well, either Dean is going to break it down for you, or this is a very short episode. The trouble is people think they need to connect with high-profile people, or join expensive programs that connect them with influencers. But Dean has actually never done any of those things, and if he hasn’t had to buy friends, you should be good, too. Prove your offer before trying to get affiliates The very first thing you need to do, before you go out and try to get people to market a product for you, you have to prove that the product will sell. If you haven’t already proved the offer, and you ask this affiliate army to market your offer for you and it flops? It’s going to be really difficult to convince them to market your next offer. Take your proven products to your affiliates so that the relationship is mutually beneficial.  Harvest your data If you have done a lot of paid traffic, and you’ve already proven your offer, you’re in good shape. But you need to collect that data, show all of that traffic, show your conversions, and take that to affiliates. Affiliates want to know what their earnings per click is going to be, and if you can already show them that the offer is working and selling, then they are going to be more likely to join up. Turning customers into affiliates It’s so simple, yet many companies don’t do it. If your customers have gotten results with you, then it makes total sense to go to them and ask if they’re interested in being affiliates. Chances are they have people in their network who could be helped by what you’re offering. All you have to do is make it as easy as possible for them to become an affiliate. Dean even has a way to automatically sign up his customers as affiliates. This is a no-brainer, and just one of the great tips Dean supplies on this week’s episode of Just the Tips.  Outline of This Episode <ul> <li>[4:09] Starting from scratch with affiliate marketing</li> <li>[6:30] You don’t have to do anything expensive</li> <li>[09:29] How to prove the offer </li> <li>[13:00] Make a test valuable for an affiliate </li> <li>[15:45] What if you’ve been doing a lot of paid traffic?</li> <li>[21:04] Turning customers into affiliates</li> <li>[27:05] How to decide the commission</li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart Program: <a href="https://jamespfriel.clickfunnels.com/about-ceo-quickstart-program?utm_campaign=learnmore&amp;utm_medium=aep&amp;utm_source=homepage" rel="nofollow" target="_blank">https://jamespfriel.clickfunnels.com/about-ceo-quickstart-program?utm_campaign=learnmore&amp;utm_medium=aep&amp;utm_source=homepage</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com">Interested in being a guest on the show?</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul>

Affiliate Marketing Superpowers Part 2, Ep. 103

On today’s episode of Just the Tips, Dean and I welcome a mononymous icon in the world of advertising: Spanky. Ken “Spanky” Moskowitz has worked for some of the biggest brands in the world, including kicking off a huge campaign for Coca-Cola. On today’s episode, Spanky tells us how he got his nickname, why he embraced it, how story can transform advertising, and how you can tap into your own personal history to make your advertising connect with your audience. Spanky is such a great podcast guest, full of high energy and incredible insights. Literally a life spent in advertising Despite being saddled with a nickname he (initially) hated, Spanky always dreamed of carving out a spot for himself in branding. When he was 13, the very same uncle who gave him his nickname also gave him $500 in cash, and he was able to take that money and make himself a small recording studio. But instead of making music, Spanky made advertisements. He’d always been fascinated by radio ads, and so at 13 he hung out in his house while his family went to the beach and recorded high-quality ads that no one would hear. You know how they say you should do what you love and what you’re passionate about? It doesn’t get much more passionate than a 13-year-old kid making ads for fun. The key to writing great copy This show is called Just the Tips, so we asked Spanky to tell us exactly what the key to writing great copy is. And his answer is maybe a little counterintuitive: Stop trying to write great copy. And what he means by that is stop trying to make a pitch, or writing what you think is the greatest copy in the world. The key is to dig into your life experiences, try to tap into the pain and the joy of your intended audience, and write to that. Tell stories, because stories connect every one us. As Spanky says, if movies were written like ads, they’d bomb. But how do you convey a story in a short ad? Keep listening. How to make your ads story-based Spanky told us this story about a friend of his who owned a swim school. And the ad they were using was very pretty, showed happy kids swimming. But they weren’t getting any conversions. So Spanky dipped into his own childhood, when an incident in a pool almost led to him drowning because he couldn’t swim, and he crafted a 100-word ad that appealed to that fear in parents. He put together the ad and almost instantly they had six months of bookings. And that’s what Spanky has learned: Companies get caught up in what their offer is, but forget the why behind why their audience may even want that offer. Not every ad needs a story Even though Spanky is an evangelist for making your ads a story, he says that not every ad needs a story. An example of that may be when you’re working someone through a sales funnel. Maybe the story grabs them, but the second time they see an ad, it’s just a straight list of sales and benefits. Or maybe your first ad doesn’t have a story but the re-targeting ad does. You need to think through what works best for your company, but you should have the story in mind whenever you’re crafting your ads. Spanky is a true pro, and this is a must-listen episode of Just the Tips. Outline of This Episode  [1:42] Why Spanky? [4:35] How Spanky got into copywriting and branding [8:32] Getting his start in radio [10:00] The key to writing great copy [17:35] Spanky shares an example of making a whiskey ad emotional [23:23] Should every ad tell a story? [25:29] Can anyone do this? [31:10] Why Ken started Ad Zombies   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned  Ad Zombies Use promo code TIPS15 to get 15% off  Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ 

On today’s episode of Just the Tips, Dean and I welcome a mononymous icon in the world of advertising: Spanky. Ken “Spanky” Moskowitz has worked for some of the biggest brands in the world, including kicking off a huge campaign for Coca-Cola. On today’s episode, Spanky tells us how he got his nickname, why he embraced it, how story can transform advertising, and how you can tap into your own personal history to make your advertising connect with your audience. Spanky is such a great podcast guest, full of high energy and incredible insights. Literally a life spent in advertising Despite being saddled with a nickname he (initially) hated, Spanky always dreamed of carving out a spot for himself in branding. When he was 13, the very same uncle who gave him his nickname also gave him $500 in cash, and he was able to take that money and make himself a small recording studio. But instead of making music, Spanky made advertisements. He’d always been fascinated by radio ads, and so at 13 he hung out in his house while his family went to the beach and recorded high-quality ads that no one would hear. You know how they say you should do what you love and what you’re passionate about? It doesn’t get much more passionate than a 13-year-old kid making ads for fun. The key to writing great copy This show is called Just the Tips, so we asked Spanky to tell us exactly what the key to writing great copy is. And his answer is maybe a little counterintuitive: Stop trying to write great copy. And what he means by that is stop trying to make a pitch, or writing what you think is the greatest copy in the world. The key is to dig into your life experiences, try to tap into the pain and the joy of your intended audience, and write to that. Tell stories, because stories connect every one us. As Spanky says, if movies were written like ads, they’d bomb. But how do you convey a story in a short ad? Keep listening. How to make your ads story-based Spanky told us this story about a friend of his who owned a swim school. And the ad they were using was very pretty, showed happy kids swimming. But they weren’t getting any conversions. So Spanky dipped into his own childhood, when an incident in a pool almost led to him drowning because he couldn’t swim, and he crafted a 100-word ad that appealed to that fear in parents. He put together the ad and almost instantly they had six months of bookings. And that’s what Spanky has learned: Companies get caught up in what their offer is, but forget the why behind why their audience may even want that offer. Not every ad needs a story Even though Spanky is an evangelist for making your ads a story, he says that not every ad needs a story. An example of that may be when you’re working someone through a sales funnel. Maybe the story grabs them, but the second time they see an ad, it’s just a straight list of sales and benefits. Or maybe your first ad doesn’t have a story but the re-targeting ad does. You need to think through what works best for your company, but you should have the story in mind whenever you’re crafting your ads. Spanky is a true pro, and this is a must-listen episode of Just the Tips. Outline of This Episode <ul> <li>[1:42] Why Spanky?</li> <li>[4:35] How Spanky got into copywriting and branding</li> <li>[8:32] Getting his start in radio</li> <li>[10:00] The key to writing great copy</li> <li>[17:35] Spanky shares an example of making a whiskey ad emotional</li> <li>[23:23] Should every ad tell a story?</li> <li>[25:29] Can anyone do this?</li> <li>[31:10] Why Ken started Ad Zombies</li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Resources Mentioned <ul> <li><a href="http://www.adzombies.com" rel="nofollow" target="_blank">Ad Zombies</a></li> <li>Use promo code TIPS15 to get 15% off</li> </ul> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul>

Stop trying to write great copy with Ken “Spanky” Moskowitz, Ep 90

Dan Lok

On today’s episode of Just the Tips, Dean has to step aside for actual royalty as we welcome Dan Lok, the king of high-ticket sales. Dan actually got that nickname when a magazine dubbed him that, but there’s no doubt he earned it. Dan first became an entrepreneur when he was in high school, and now consults and does marketing in the real estate industry, though he says his real passion is to teach others how they can close high-ticket real estate deals. This is a really inspiring and fun episode of Just the Tips that you won’t want to miss. A true entrepreneur from the age of 14 When most people say they’ve been entrepreneurs since they were kids, what they mean is they started a lemonade stand, or maybe showed some ambition in their newspaper route. But Dan’s story is the real deal. He emigrated from China to Canada when he was 14, and not long after his parents divorced. His dad then went bankrupt, and Dan started his own business while he was in high school to help support his family. As he says, he’s been doing it for “many, many years,” though we couldn’t get him to put a number on it. But this is a guy who’s really done it all from the ground up, becoming a self-made millionaire by the age of 27. So when he’s dishing advice, you’ll want to listen. Time is of the essence in business and in life Considering that Dan found such success at such an early age, I had to ask him what keeps him motivated to keep working so hard now. And he had a surprising answer: Math. As he says, the first 18 to 20 years of your life is spent as a kid, under the control of your parents, and then you spend a third of your life sleeping, and a good chunk on leisure activities. So as he figures it, you only have seven years to really make your mark. And as he sees it, there are four stages in your career. This is all big-picture thinking, but he does an amazing job of breaking it all down into practical matters on this week’s Just the Tips. Beyond success: Significance The four stages for Dan are Survival, Stability, Success, and then the fourth one may surprise you. All of the other stages are about achieving something for you and your family: Paying the bills, then getting out of the worry of the day-to-day, and then getting everything you wanted. But once you get what you want, what do you go after? And for Dan, that answer is significance. And significance forces you to look beyond your own success and figure out how you can help others, how you can make an impact on the world, and how your success can mean something beyond the car you drive. This is a truly inspirational episode of Just the Tips, and a must-listen for anyone wondering if there’s anything beyond just chasing after money. How fast learning became key to Dan moving beyond success Dan Lok says one of the keys to moving beyond success has been his ability to learn quickly and make decisions quickly. He walked us through the various reasons people may procrastinate, in the name of thinking options through, while he has learned to move past procrastination. As he says, “When I think, I act. When I feel fear, I act.” And this has helped Dan continue to push himself and continue to excel in a quick manner. If you’re looking for a little push, a little inspiration to get you making quicker progress, then this episode of Just the Tips is for you. Outline of This Episode  [4:01] How Dan Lok got his start [8:54] What keeps Dan motivated [14:30] One level beyond success [20:25] How Dan became a fast learner [25:17] Toward a better mindset [32:51] How to get in touch with Dan  Resources &amp; People Mentioned  Dan Lok Dan Lok on Twitter F.U. Money  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

On today’s episode of Just the Tips, Dean has to step aside for actual royalty as we welcome Dan Lok, the king of high-ticket sales. Dan actually got that nickname when a magazine dubbed him that, but there’s no doubt he earned it. Dan first became an entrepreneur when he was in high school, and now consults and does marketing in the real estate industry, though he says his real passion is to teach others how they can close high-ticket real estate deals. This is a really inspiring and fun episode of Just the Tips that you won’t want to miss. A true entrepreneur from the age of 14 When most people say they’ve been entrepreneurs since they were kids, what they mean is they started a lemonade stand, or maybe showed some ambition in their newspaper route. But Dan’s story is the real deal. He emigrated from China to Canada when he was 14, and not long after his parents divorced. His dad then went bankrupt, and Dan started his own business while he was in high school to help support his family. As he says, he’s been doing it for “many, many years,” though we couldn’t get him to put a number on it. But this is a guy who’s really done it all from the ground up, becoming a self-made millionaire by the age of 27. So when he’s dishing advice, you’ll want to listen. Time is of the essence in business and in life Considering that Dan found such success at such an early age, I had to ask him what keeps him motivated to keep working so hard now. And he had a surprising answer: Math. As he says, the first 18 to 20 years of your life is spent as a kid, under the control of your parents, and then you spend a third of your life sleeping, and a good chunk on leisure activities. So as he figures it, you only have seven years to really make your mark. And as he sees it, there are four stages in your career. This is all big-picture thinking, but he does an amazing job of breaking it all down into practical matters on this week’s Just the Tips. Beyond success: Significance The four stages for Dan are Survival, Stability, Success, and then the fourth one may surprise you. All of the other stages are about achieving something for you and your family: Paying the bills, then getting out of the worry of the day-to-day, and then getting everything you wanted. But once you get what you want, what do you go after? And for Dan, that answer is significance. And significance forces you to look beyond your own success and figure out how you can help others, how you can make an impact on the world, and how your success can mean something beyond the car you drive. This is a truly inspirational episode of Just the Tips, and a must-listen for anyone wondering if there’s anything beyond just chasing after money. How fast learning became key to Dan moving beyond success Dan Lok says one of the keys to moving beyond success has been his ability to learn quickly and make decisions quickly. He walked us through the various reasons people may procrastinate, in the name of thinking options through, while he has learned to move past procrastination. As he says, “When I think, I act. When I feel fear, I act.” And this has helped Dan continue to push himself and continue to excel in a quick manner. If you’re looking for a little push, a little inspiration to get you making quicker progress, then this episode of Just the Tips is for you. Outline of This Episode <ul> <li>[4:01] How Dan Lok got his start</li> <li>[8:54] What keeps Dan motivated</li> <li>[14:30] One level beyond success</li> <li>[20:25] How Dan became a fast learner</li> <li>[25:17] Toward a better mindset</li> <li>[32:51] How to get in touch with Dan</li> </ul> Resources &amp; People Mentioned <ul> <li><a href="http://www.danlok.com/" rel="nofollow" target="_blank">Dan Lok</a></li> <li><a href="https://twitter.com/danthemanlok" rel="nofollow" target="_blank">Dan Lok on Twitter</a></li> <li><a href="https://www.fumoney.com/" rel="nofollow" target="_blank">F.U. Money</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

Beyond Success with Dan Lok, Ep. 34

Joe Trodden

What’s your superpower? What makes you tick as an entrepreneur and a human being? Entrepreneur’s in the early stages of building a business reach a “no man’s land” where they struggle to move forward and gain traction. Joe Trodden joins us in this episode of Just the Tips to talk about changing your mindset—and finding your superpower.  After following a traditional path and getting a degree in Law, Joe Trodden changed his life and studied Psychology. Joe is now the CEO of Mindset Experts and specializes in helping entrepreneurs change their mindset and find their superpower. If you’re ready to level-up and scale-up your business, listen to this episode! Outline of This Episode  [2:30] Joe Trodden guest stars! [3:50] You must focus inward [7:15] You’re shaped by your beliefs [10:45] What is mindset? [14:15] Why is Dean Ebenezer Scrooge?  [17:55] Core strategies that help guide you [22:40] Set an alarm to practice mindfulness [25:55] It’s about knowing yourself [27:10] Cognitive diversity: multiple valid perspectives [30:35] Connect with Joe  What’s your superpower? What is your unique ability? What sets you apart? What gets you in a state of flow? Joe spent years working with entrepreneurs working to launch their businesses. He found that it’s so much easier to identify strengths in other people, but hard to figure out your own. To create a strategy that will propel your business forward, you must leverage your superpowers. To do that, you need to know what they are. You need to focus on a couple of things that you do best—and build a team around you to handle the rest. Keep listening to hear some of Joe’s strategies for determining your superpower.  Change your entrepreneurial mindset According to Joe, “Mindset is every cognitive function that goes on inside your head that is shaping your entire perception and lens on the world”. It is everything that makes you who you are. Joe points out that there are 100 trillion potential (neural) connections in your brain. You are actively shaping your perception of the world and how it works.  I love the mantra “The world you live in is shaped by the beliefs you have. Change your beliefs and you’ll change your world”. What belief is holding you back? Is it motivated by fear? Are you afraid that if you step back from doing everything in your business that it will collapse?  Or that you’ll never find qualified people to join your team? It’s not just a thought experiment. You need to shift the way you see the world and change your mindset to see progress in your leadership abilities and your business. Core strategies that help change your mindset I believe that multiple perspectives can be had in any given situation. Knowing your superpower gives you a deeper appreciation of what others see. So how do you begin to learn your superpower? And how to change your mindset? Here are a few tips from Joe:   What puts you in a state of flow? Joe points out when you’re in a state of flow you feel energized, focused, and lose track of time. You’re at the height of your ‘superpower’.  Take the Myers-Briggs test. Learn how you tick and what drives you. Be hypervigilant. When emotions kick in, learn to take a step back and evaluate what is causing those emotions.   Getting to know yourself on a deeper level is key to change your mindset and worldview. It allows you to focus on what you do best. Then you can focus on building a team and scaling your business. Learn how to counteract your triggers Joe points out that to become an effective leader you need to be mindful of your emotions. Do you feel yourself getting defensive? Take a moment to step back and identify what’s triggering you, and change the course of the conversation. Take progressive action to become more consciously aware of what’s going on. Joe knows himself well. He knows his triggers and has learned to take moments throughout the day to check his emotions, figure out what’s triggering those emotions, and move forward.  In the end, a business is a group of people working together to reach the same goal. If you know yourself and know your superpowers, you are better equipped to help others find theirs. You’ll be primed and ready to become a better leader.  Joe talks in detail about mindset, flow, cognitive diversity, and so much more. Be sure to listen to the whole episode of Just the Tips! Resources &amp; People Mentioned  Joe Trodden’s Website Joe’s LinkedIn Rebel Ideas by Matthew Syed MBTI Personality Assessment Steven Kotler on the basics of Flow  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com   Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/  Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

What’s your superpower? What makes you tick as an entrepreneur and a human being? Entrepreneur’s in the early stages of building a business reach a “no man’s land” where they struggle to move forward and gain traction. Joe Trodden joins us in this episode of Just the Tips to talk about changing your mindset—and finding your superpower.  After following a traditional path and getting a degree in Law, Joe Trodden changed his life and studied Psychology. Joe is now the CEO of Mindset Experts and specializes in helping entrepreneurs change their mindset and find their superpower. If you’re ready to level-up and scale-up your business, listen to this episode! Outline of This Episode <ul> <li>[2:30] Joe Trodden guest stars!</li> <li>[3:50] You must focus inward</li> <li>[7:15] You’re shaped by your beliefs</li> <li>[10:45] What is mindset?</li> <li>[14:15] Why is Dean Ebenezer Scrooge? </li> <li>[17:55] Core strategies that help guide you</li> <li>[22:40] Set an alarm to practice mindfulness</li> <li>[25:55] It’s about knowing yourself</li> <li>[27:10] Cognitive diversity: multiple valid perspectives</li> <li>[30:35] Connect with Joe</li> </ul> What’s your superpower? What is your unique ability? What sets you apart? What gets you in a state of flow? Joe spent years working with entrepreneurs working to launch their businesses. He found that it’s so much easier to identify strengths in other people, but hard to figure out your own. To create a strategy that will propel your business forward, you must leverage your superpowers. To do that, you need to know what they are. You need to focus on a couple of things that you do best—and build a team around you to handle the rest. Keep listening to hear some of Joe’s strategies for determining your superpower.  Change your entrepreneurial mindset According to Joe, “Mindset is every cognitive function that goes on inside your head that is shaping your entire perception and lens on the world”. It is everything that makes you who you are. Joe points out that there are 100 trillion potential (neural) connections in your brain. You are actively shaping your perception of the world and how it works.  I love the mantra “The world you live in is shaped by the beliefs you have. Change your beliefs and you’ll change your world”. What belief is holding you back? Is it motivated by fear? Are you afraid that if you step back from doing everything in your business that it will collapse?  Or that you’ll never find qualified people to join your team? It’s not just a thought experiment. You need to shift the way you see the world and change your mindset to see progress in your leadership abilities and your business. Core strategies that help change your mindset I believe that multiple perspectives can be had in any given situation. Knowing your superpower gives you a deeper appreciation of what others see. So how do you begin to learn your superpower? And how to change your mindset? Here are a few tips from Joe:  <ul> <li>What puts you in a state of flow? Joe points out when you’re in a state of flow you feel energized, focused, and lose track of time. You’re at the height of your ‘superpower’. </li> <li>Take the Myers-Briggs test. Learn how you tick and what drives you.</li> <li>Be hypervigilant. When emotions kick in, learn to take a step back and evaluate what is causing those emotions. </li> </ul> Getting to know yourself on a deeper level is key to change your mindset and worldview. It allows you to focus on what you do best. Then you can focus on building a team and scaling your business. Learn how to counteract your triggers Joe points out that to become an effective leader you need to be mindful of your emotions. Do you feel yourself getting defensive? Take a moment to step back and identify what’s triggering you, and change the course of the conversation. Take progressive action to become more consciously aware of what’s going on. Joe knows himself well. He knows his triggers and has learned to take moments throughout the day to check his emotions, figure out what’s triggering those emotions, and move forward.  In the end, a business is a group of people working together to reach the same goal. If you know yourself and know your superpowers, you are better equipped to help others find theirs. You’ll be primed and ready to become a better leader.  Joe talks in detail about mindset, flow, cognitive diversity, and so much more. Be sure to listen to the whole episode of Just the Tips! Resources &amp; People Mentioned <ul> <li>Joe Trodden’s <a href="https://mindsetexperts.co.uk/" rel="noopener nofollow" target="_blank">Website</a></li> <li>Joe’s <a href="https://www.linkedin.com/in/joetrodden/" rel="noopener nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://www.amazon.com/Rebel-Ideas-Power-Diverse-Thinking/dp/1473613949" rel="noopener nofollow" target="_blank">Rebel Ideas</a> by Matthew Syed</li> <li><a href="https://www.myersbriggs.org/my-mbti-personality-type/take-the-mbti-instrument/" rel="noopener nofollow" target="_blank">MBTI Personality Assessment</a></li> <li>Steven Kotler on <a href="https://www.stevenkotler.com/rabbithole/ea-ullam-copy" rel="noopener nofollow" target="_blank">the basics of Flow</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="noopener nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="noopener nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="noopener nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="noopener nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li><a href="mailto:tara@jamespfriel.com" rel="noopener">Site: www.jamespfriel.com</a></li> </ul> <ul> <li><a href="mailto:tara@jamespfriel.com" rel="noopener">Interested in being a guest on the show</a>?</li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="noopener nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="noopener nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="noopener nofollow" target="_blank">https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> Audio Production and Show notes by PODCAST FAST TRACK <a href="https://www.podcastfasttrack.com/" rel="noopener nofollow" target="_blank">https://www.podcastfasttrack.com</a>

What’s your Superpower? With Joe Trodden, Ep 128

Kurt Elster

Are you trying to launch a business or sell a product, and need some tips to help you launch successfully? Are you wondering if you should engage in email marketing? What about offering subscriptions? Kurt Elster joins us to cover how to launch a business successfully and how to engage with and grow your customer base. Don’t miss this great episode of Just the Tips! Kurt is known in the industry as “The Shopify Guy”. Before he became the preeminent Shopify expert he spent years building websites. In 2011 he started working with Shopify and found success—and a passion. So he doubled down, made Shopify his primary focus, and branded himself. Alongside being a successful Shopify consultant, he is the host of the ‘Unofficial Shopify Podcast’ (with over a million downloads).  Outline of This Episode  [0:45] Ecommerce Pro Kurt Elster joins us [3:00] How to sell a product online [5:20] Stop operating in stealth mode [9:25] How Kurt became a Shopify consultant [13:35] Successful Facebook advertising [18:30] Should you offer subscriptions for your product? [23:50] Strategies for gaining return customers [27:30] Outsource when you’re doing well [31:35] The process of building a brand [33:10] Connect with Kurt  How to launch a business successfully  Kurt points out that the biggest mistake people make when launching an online business is doing it in “stealth mode”. They keep the product and website “hush-hush” and when they launch, nothing happens.  The cornerstone of a successful launch is building an audience for your product. Share on social media the product you’re developing. Get them to sign up for emails on your website. See if they’re interested in pre-ordering! Kurt shares that the goal is to get a feel for who your customer is. Connect with them as a business owner and a person by sharing everything you’re doing. Only then should you build out a brand and your Shopify store.  Are subscriptions effective or do they miss the mark? Dean and I have noticed that many subscriptions for products tend to completely miss the mark. Or they were a fad (i.e. box of the month) that are dying out. So we asked Kurt point-blank how to package subscriptions effectively. He has ONE rule: anyone who has a consumable good needs to do a subscription.  Kurt also believes you shouldn’t try to sell a subscription to a new customer. However, once they’ve purchased a product enroll them in an email follow-up sequence. You could send them educational content or recipe ideas. Then, in the email sequence, you can offer a subscription for the item(s). Once they’ve gotten a chance to try your product, and your emails are timed correctly, they may very well become a return customer. Keep listening to find out why Kurt believes it’s hard to push subscriptions in other niches.  A better way to run ads When big brands started taking Facebook ads seriously, they began dumping money into the ad medium. When Facebook tightened up ad placement, this drove ad costs up so big brands could easily still afford the cost, but it pushed small businesses out.  You don’t want to waste ad budget and spend hundreds of thousands of dollars to make hundreds of thousands in revenue, only to have little to no profit margin. Kurt recommends tracking your ad spend and making sure you’re getting a 1.5x return on your investment. Instead of throwing money away in generic advertising, he notes that you must get to know your customers and increase the quality of your traffic to increase conversion rate.  The immutable truth of digital marketing Instead of spending your marketing budget on cold traffic, Kurt recommends retargeting warm/hot audiences. If people have interacted with your posts or ads on Facebook or Instagram, target your ongoing ads to them. It’s far less expensive and a better return on your investment Kurt calls this concept the immutable truth of digital marketing: repetition builds trust. 10 touchpoints or interactions with a brand—or more—builds trust and makes the person more likely to become a customer.  Another way to get them in your email funnel is by implementing a pop-up when they leave your site to subscribe to your emails. If your ads on Instagram and Facebook are targeting them AND they’re receiving emails from you, you can gain a new customer in as little as 6 days. Keep listening as Kurt, Dean, and myself chat about what to do when the business is thriving, the lifetime value of customers, and much more! Resources &amp; People Mentioned  Kurt Elster’s Website Kurt on LinkedIn Kurt on Twitter Kurt’s business: Ethercycle Set up a Shopify store The Unofficial Shopify Podcast Gorgias app for Shopify Klaviyo Growth Marketing Platform  Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com Interested in being a guest on the show?  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/  Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Are you trying to launch a business or sell a product, and need some tips to help you launch successfully? Are you wondering if you should engage in email marketing? What about offering subscriptions? Kurt Elster joins us to cover how to launch a business successfully and how to engage with and grow your customer base. Don’t miss this great episode of Just the Tips! Kurt is known in the industry as “The Shopify Guy”. Before he became the preeminent Shopify expert he spent years building websites. In 2011 he started working with Shopify and found success—and a passion. So he doubled down, made Shopify his primary focus, and branded himself. Alongside being a successful Shopify consultant, he is the host of the ‘Unofficial Shopify Podcast’ (with over a million downloads).  Outline of This Episode <ul> <li>[0:45] Ecommerce Pro Kurt Elster joins us</li> <li>[3:00] How to sell a product online</li> <li>[5:20] Stop operating in stealth mode</li> <li>[9:25] How Kurt became a Shopify consultant</li> <li>[13:35] Successful Facebook advertising</li> <li>[18:30] Should you offer subscriptions for your product?</li> <li>[23:50] Strategies for gaining return customers</li> <li>[27:30] Outsource when you’re doing well</li> <li>[31:35] The process of building a brand</li> <li>[33:10] Connect with Kurt</li> </ul> How to launch a business successfully  Kurt points out that the biggest mistake people make when launching an online business is doing it in “stealth mode”. They keep the product and website “hush-hush” and when they launch, nothing happens.  The cornerstone of a successful launch is building an audience for your product. Share on social media the product you’re developing. Get them to sign up for emails on your website. See if they’re interested in pre-ordering! Kurt shares that the goal is to get a feel for who your customer is. Connect with them as a business owner and a person by sharing everything you’re doing. Only then should you build out a brand and your Shopify store.  Are subscriptions effective or do they miss the mark? Dean and I have noticed that many subscriptions for products tend to completely miss the mark. Or they were a fad (i.e. box of the month) that are dying out. So we asked Kurt point-blank how to package subscriptions effectively. He has ONE rule: anyone who has a consumable good needs to do a subscription.  Kurt also believes you shouldn’t try to sell a subscription to a new customer. However, once they’ve purchased a product enroll them in an email follow-up sequence. You could send them educational content or recipe ideas. Then, in the email sequence, you can offer a subscription for the item(s). Once they’ve gotten a chance to try your product, and your emails are timed correctly, they may very well become a return customer. Keep listening to find out why Kurt believes it’s hard to push subscriptions in other niches.  A better way to run ads When big brands started taking Facebook ads seriously, they began dumping money into the ad medium. When Facebook tightened up ad placement, this drove ad costs up so big brands could easily still afford the cost, but it pushed small businesses out.  You don’t want to waste ad budget and spend hundreds of thousands of dollars to make hundreds of thousands in revenue, only to have little to no profit margin. Kurt recommends tracking your ad spend and making sure you’re getting a 1.5x return on your investment. Instead of throwing money away in generic advertising, he notes that you must get to know your customers and increase the quality of your traffic to increase conversion rate.  The immutable truth of digital marketing Instead of spending your marketing budget on cold traffic, Kurt recommends retargeting warm/hot audiences. If people have interacted with your posts or ads on Facebook or Instagram, target your ongoing ads to them. It’s far less expensive and a better return on your investment Kurt calls this concept the immutable truth of digital marketing: repetition builds trust. 10 touchpoints or interactions with a brand—or more—builds trust and makes the person more likely to become a customer.  Another way to get them in your email funnel is by implementing a pop-up when they leave your site to subscribe to your emails. If your ads on Instagram and Facebook are targeting them AND they’re receiving emails from you, you can gain a new customer in as little as 6 days. Keep listening as Kurt, Dean, and myself chat about what to do when the business is thriving, the lifetime value of customers, and much more! Resources &amp; People Mentioned <ul> <li>Kurt Elster’s <a href="https://kurtelster.com/" rel="noopener nofollow" target="_blank">Website</a></li> <li>Kurt on <a href="https://www.linkedin.com/in/kurtelster" rel="noopener nofollow" target="_blank">LinkedIn</a></li> <li>Kurt on <a href="https://twitter.com/kurtinc?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="noopener nofollow" target="_blank">Twitter</a></li> <li>Kurt’s business: <a href="https://ethercycle.com/" rel="noopener nofollow" target="_blank">Ethercycle</a></li> <li>Set up a <a href="https://www.shopify.com/" rel="noopener nofollow" target="_blank">Shopify</a> store</li> <li><a href="https://www.unofficialshopifypodcast.com/" rel="noopener nofollow" target="_blank">The Unofficial Shopify Podcast</a></li> <li><a href="https://www.gorgias.com/integrations/shopify" rel="noopener nofollow" target="_blank">Gorgias app</a> for Shopify</li> <li><a href="https://www.klaviyo.com/" rel="noopener nofollow" target="_blank">Klaviyo</a> Growth Marketing Platform</li> </ul> Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="noopener nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="noopener nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>CEO Quickstart: <a href="https://jamespfriel.com/ceo-quickstart/" rel="noopener nofollow" target="_blank">https://jamespfriel.com/ceo-quickstart/</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/hustledetox/" rel="noopener nofollow" target="_blank">https://www.facebook.com/groups/hustledetox/</a></li> <li><a href="mailto:tara@jamespfriel.com" rel="noopener">Site: www.jamespfriel.com</a></li> <li><a href="mailto:tara@jamespfriel.com" rel="noopener">Interested in being a guest on the show</a>?</li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="noopener nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="noopener nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="noopener nofollow" target="_blank">https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul> Audio Production and Show notes by PODCAST FAST TRACK <a href="https://www.podcastfasttrack.com/" rel="noopener nofollow" target="_blank">https://www.podcastfasttrack.com</a>

How to Launch a Business with THE Shopify Guy, Kurt Elster, Ep 127

Stephanie Blake

On today’s episode of Just the Tips, Dean and I welcome Stephanie Blake to the podcast. Stephanie is at the forefront of Facebook Messenger bots, and how they can help marketers take the next step in their field. Stephanie has an amazing and relatable story, being a work-from-home mom with an affinity for taking online courses, and she’s used that to really place herself on the vanguard of bots. We talk with her about how she got into marketing, how she discovered bots, and how you can leverage bots to make your marketing sing. How bots work for your marketing Stephanie is the quintessential entrepreneur. She’s gone from getting laid off by her work-from-home job, to becoming a self-taught expert in a cutting-edge field. And she says bots are really at the forefront because they allow you to interact with your customer on a much more personal, individual level at a time when we’re seeing click-through rates and retention rates on emails and webinars decline. If this is all new to you, or you’re also worried about the effectiveness of your tried-and-true tools, you have to listen to this week’s episode of Just the Tips. Bots are a revolution in communication Stephanie calls bots a communication revolution. And while she’s already seen how Facebook Messenger bots can change things for companies, it’s not stopping there. She told us about how tech giants like Google are asking phone companies to switch from SMS messaging to RCS messaging. And that change will make a seismic shift in how people communicate with their phones, so there will be much more opportunities for dynamic interactions (including buttons, links, etc.) that will be a marketer’s dream. So if you already know how to communicate well with a bot, you’ll be able to jump on when it expands so rapidly. With great bot power comes great bot responsibility Stephanie points to a company called Smart Moms Plan Disney as an example of someone who is using a bot effectively and, well, intelligently. According to Stephanie, the owner of Smart Moms makes her bot very interactive, including having visitors take quizzes or surveys so that she can help serve them better. And Stephanie has some great ideas for how to get people subscribed to a bot beyond simply asking someone to subscribe. This is truly a tip-filled episode of Just the Tips. Bots haven’t killed email lists As Stephanie told us on this week’s Just the Tips, if you have people subscribed to your bot, you don’t own that list. That’s why email lists will never truly be replaced by bots. But while she walks us through a lot of the similarities between bots and email, she says one of the worst things you can do is copy and paste email campaigns into bots. So what should you do instead? Listen to this week’s episode of Just the Tips to find out. Outline of This Episode  [3:19] How Stephanie got into marketing [7:48] What is a bot? [10:51] How to make your bot look like it isn’t spam [15:40] How to get someone subscribed to the bot [18:10] Bots are saving entrepreneurs money [21:37] Do you own the list of subscribers to your bot? [24:54] Don’t copy and paste email campaigns [28:30] How bots are like a Choose Your Own Adventure [34:26] Getting in touch with Stephanie   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned   Smart Moms Plan Disney Social Sparrow BotBoss BotBoss on Facebook Social Sparrow on Facebook  Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ 

On today’s episode of Just the Tips, Dean and I welcome Stephanie Blake to the podcast. Stephanie is at the forefront of Facebook Messenger bots, and how they can help marketers take the next step in their field. Stephanie has an amazing and relatable story, being a work-from-home mom with an affinity for taking online courses, and she’s used that to really place herself on the vanguard of bots. We talk with her about how she got into marketing, how she discovered bots, and how you can leverage bots to make your marketing sing. How bots work for your marketing Stephanie is the quintessential entrepreneur. She’s gone from getting laid off by her work-from-home job, to becoming a self-taught expert in a cutting-edge field. And she says bots are really at the forefront because they allow you to interact with your customer on a much more personal, individual level at a time when we’re seeing click-through rates and retention rates on emails and webinars decline. If this is all new to you, or you’re also worried about the effectiveness of your tried-and-true tools, you have to listen to this week’s episode of Just the Tips. Bots are a revolution in communication Stephanie calls bots a communication revolution. And while she’s already seen how Facebook Messenger bots can change things for companies, it’s not stopping there. She told us about how tech giants like Google are asking phone companies to switch from SMS messaging to RCS messaging. And that change will make a seismic shift in how people communicate with their phones, so there will be much more opportunities for dynamic interactions (including buttons, links, etc.) that will be a marketer’s dream. So if you already know how to communicate well with a bot, you’ll be able to jump on when it expands so rapidly. With great bot power comes great bot responsibility Stephanie points to a company called Smart Moms Plan Disney as an example of someone who is using a bot effectively and, well, intelligently. According to Stephanie, the owner of Smart Moms makes her bot very interactive, including having visitors take quizzes or surveys so that she can help serve them better. And Stephanie has some great ideas for how to get people subscribed to a bot beyond simply asking someone to subscribe. This is truly a tip-filled episode of Just the Tips. Bots haven’t killed email lists As Stephanie told us on this week’s Just the Tips, if you have people subscribed to your bot, you don’t own that list. That’s why email lists will never truly be replaced by bots. But while she walks us through a lot of the similarities between bots and email, she says one of the worst things you can do is copy and paste email campaigns into bots. So what should you do instead? Listen to this week’s episode of Just the Tips to find out. Outline of This Episode <ul> <li>[3:19] How Stephanie got into marketing</li> <li>[7:48] What is a bot?</li> <li>[10:51] How to make your bot look like it isn’t spam</li> <li>[15:40] How to get someone subscribed to the bot</li> <li>[18:10] Bots are saving entrepreneurs money</li> <li>[21:37] Do you own the list of subscribers to your bot?</li> <li>[24:54] Don’t copy and paste email campaigns</li> <li>[28:30] How bots are like a Choose Your Own Adventure</li> <li>[34:26] Getting in touch with Stephanie</li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Resources Mentioned <ul> <li><a href="https://www.smartmomsplandisney.com/welcome-smart-moms-plan-disney/" rel="nofollow" target="_blank"> Smart Moms Plan Disney</a></li> <li><a href="http://mysocialsparrow.com/" rel="nofollow" target="_blank">Social Sparrow</a></li> <li><a href="https://manychat.com/l2/botboss.io" rel="nofollow" target="_blank">BotBoss</a></li> <li><a href="https://www.facebook.com/botboss.io/" rel="nofollow" target="_blank">BotBoss on Facebook</a></li> <li><a href="https://www.facebook.com/mysocialsparrow/" rel="nofollow" target="_blank">Social Sparrow on Facebook</a></li> </ul> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Billion Dollar Project: <a href="https://www.facebook.com/groups/BillionDollarProject/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BillionDollarProject/</a></li> </ul>

Why Bots Are the Present for Marketers with Stephanie Blake, Ep 88

Erik Stafford

On today’s episode of Just the Tips, Dean and I welcome one of the best copywriters around, an award-winning designer, and a guy who knows his way around conversion rates and online marketing. Erik Stafford has won several AAF-ADDY Awards and ARDA Awards for his work, and now heads up Stafford Marketing, where he helps businesses define their brand, their tone of voice and all of the personality attributes a company needs to connect with their audience. This is a great episode of Just the Tips that you won’t want to miss. “Hey I bought a circus today.” Many of our guests start out in the corporate world and then get the bug to become an entrepreneur, but Erik has a truly unique background. His grandfather was a Russian immigrant who came over and worked his butt off and was the type of guy who would come home and tell his wife “Hey, I bought a circus today, or I bought a leather store today,” says Erik. So it was always in his blood. But growing up in Chicago, Erik took up graffiti art, and made money airbrushing jackets and more for gangs. But then he went to college as a fine art major, became a graphic designer, and eventually got into web design. All of this happens in the first five minutes of this episode of Just the Tips, so you know you’re in for a ride. Creating beautiful online brochures for no one to look at Erik did get a job as a web designer at an agency, and he learned quickly how to make beautiful websites and online content. But just as quickly he learned that he was making “beautiful online brochures” that would just sit there and no one would see. So he started digging around and learning about direct response marketing, and realized there was a better way to do things. So he was able to combine his experience doing brand strategy and brand voice, with the more action-driven angle of direct response, making him a Swiss Army knife of marketers. What is an empathy map? One of the fascinating things that Erik says in this episode is that he works with companies on building empathy maps. And what he means by that is creating an understanding of what motivates people, and what core emotions they’re looking to experience. And from there he builds a narrative that helps connect a company to that intended audience. The first step is building credibility, and from there it’s really fascinating how it all unfolds. Find out how on this week’s episode of Just the Tips. How Hollywood impacts your marketing Erik actually applies a Hollywood three-act structure to his clients’ work, meaning he tells them a story in a way that feels familiar to them, and ends with the action, the conversion, the company wants. It’s act one, the setup and the premise, act two is the climax or the confrontation, and then act three is the resolution. When you take an arc like that, that builds drama but has a payoff at the end, it’s something everyone recognizes even if they don’t realize they’re recognizing it. It’s a really fascinating breakdown, and the results speak for themselves. Listen to the episode! Outline of This Episode  [3:44] Erik’s origin story [8:26] How he became a brand strategist [10:35] What is an empathy map? [12:33] How storytelling is important [16:19] The three-act structure [23:15] How story archetypes play out in marketing [29:47] How Erik audits a company’s marketing [40:21] Be an ethical marketer   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned  Stafford Marketing  Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

On today’s episode of Just the Tips, Dean and I welcome one of the best copywriters around, an award-winning designer, and a guy who knows his way around conversion rates and online marketing. Erik Stafford has won several AAF-ADDY Awards and ARDA Awards for his work, and now heads up Stafford Marketing, where he helps businesses define their brand, their tone of voice and all of the personality attributes a company needs to connect with their audience. This is a great episode of Just the Tips that you won’t want to miss. “Hey I bought a circus today.” Many of our guests start out in the corporate world and then get the bug to become an entrepreneur, but Erik has a truly unique background. His grandfather was a Russian immigrant who came over and worked his butt off and was the type of guy who would come home and tell his wife “Hey, I bought a circus today, or I bought a leather store today,” says Erik. So it was always in his blood. But growing up in Chicago, Erik took up graffiti art, and made money airbrushing jackets and more for gangs. But then he went to college as a fine art major, became a graphic designer, and eventually got into web design. All of this happens in the first five minutes of this episode of Just the Tips, so you know you’re in for a ride. Creating beautiful online brochures for no one to look at Erik did get a job as a web designer at an agency, and he learned quickly how to make beautiful websites and online content. But just as quickly he learned that he was making “beautiful online brochures” that would just sit there and no one would see. So he started digging around and learning about direct response marketing, and realized there was a better way to do things. So he was able to combine his experience doing brand strategy and brand voice, with the more action-driven angle of direct response, making him a Swiss Army knife of marketers. What is an empathy map? One of the fascinating things that Erik says in this episode is that he works with companies on building empathy maps. And what he means by that is creating an understanding of what motivates people, and what core emotions they’re looking to experience. And from there he builds a narrative that helps connect a company to that intended audience. The first step is building credibility, and from there it’s really fascinating how it all unfolds. Find out how on this week’s episode of Just the Tips. How Hollywood impacts your marketing Erik actually applies a Hollywood three-act structure to his clients’ work, meaning he tells them a story in a way that feels familiar to them, and ends with the action, the conversion, the company wants. It’s act one, the setup and the premise, act two is the climax or the confrontation, and then act three is the resolution. When you take an arc like that, that builds drama but has a payoff at the end, it’s something everyone recognizes even if they don’t realize they’re recognizing it. It’s a really fascinating breakdown, and the results speak for themselves. Listen to the episode! Outline of This Episode <ul> <li>[3:44] Erik’s origin story</li> <li>[8:26] How he became a brand strategist</li> <li>[10:35] What is an empathy map?</li> <li>[12:33] How storytelling is important</li> <li>[16:19] The three-act structure</li> <li>[23:15] How story archetypes play out in marketing</li> <li>[29:47] How Erik audits a company’s marketing</li> <li>[40:21] Be an ethical marketer</li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Resources Mentioned <ul> <li><a href="http://www.staffordmarketing.com" rel="nofollow" target="_blank">Stafford Marketing</a></li> </ul> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

How to Tell a Story with Your Marketing with Erik Stafford, Ep. 58

Julie Stoian

This week on Just the Tips we have a guest who is a very good friend of mine (confirmed by both parties, after Dean questioned whether it was a one-way friendship), who is not only one of the best coaches out there for digital marketing, she also has a remarkable story of pulling herself up by her bootstraps and creating something out of almost nothing. On this episode, we talk about how she hit rock bottom, how she then rocketed to success, and how she helps people do the same. Jerry! Jerry! Jerry! When someone describes their life as The Young and the Restless meets Jerry Springer, it’s not good. But that was the situation Julie found herself in when she was in her 20s. As she says, when most people were going to grad school or starting their careers, she was “popping out kids.” And after some traumatic family relationships came to a head, in 2014, with three kids, she and her husband divorced. As she says, “she just snapped” when she found out during her divorce proceedings that she was pregnant. She had no job, no training, and had to figure out what she was going to do. It may sound like a daytime drama, but it was Julie’s life, and in just a few short years it’s amazing what she’s done. Hitting rock bottom can be a gift Julie said something so insightful in this episode about her journey: While most people switch to being an entrepreneur because they want the freedom, she was actually looking for control. She knew it would be risky to go out on her own, but she needed to find a way to make money that she controlled, and she found Russell Brunson and ClickFunnels and it, well, clicked for her. As she says, the pressure cooker she was in made her prioritize revenue, and not get distracted by shiny objects. Having hit rock bottom already, Julie didn’t have the hesitancy that some may have, she just had to go for it. It’s a truly inspiring story, and one that made Dean get serious for a whole 30 seconds. How Julie became a lightning-quick writer I had to ask Julie how she can crank out as much as 10,000 words in an afternoon (not an exaggeration), but you may not like her answer. It turns out that she worked on her writing for seven years when she was a stay-at-home mom, blogging and writing every day. So there is no trick, there’s no book or video series she took to make her a more efficient writer, she just practiced. And that’s one of the tips that’s hard for people to understand but that we hear again and again: If you want to get good at something, you have to practice it consistently. How Julie became a lightning-quick writer Want to become a coach? Become a piano teacher. Julie talks about how her experience as a piano teacher, breaking it down for young kids, showing them each individual component, how to operate their hands independent of each other, that all helped her when it came time to teach people how to use funnels. But of course the conversation doesn’t stop there. Julie gives some great tips on how to develop and monetize the skills they have, turning those skills into an online business. This show is called Just the Tips, and Julie provides plenty of them, but it also goes a lot deeper with someone who has traveled an amazing journey. Outline of This Episode  [4:25] Julie’s origin story [11:07] How hitting bottom helped her [15:04] How Julie writes so quickly [19:17] Julie’s opinions about college [25:35] How Julie helps beginners  Resources &amp; People Mentioned  https://juliestoian.com/ http://www.createyourlaptoplife.com/ https://thedigitalgangsta.com/register  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

This week on Just the Tips we have a guest who is a very good friend of mine (confirmed by both parties, after Dean questioned whether it was a one-way friendship), who is not only one of the best coaches out there for digital marketing, she also has a remarkable story of pulling herself up by her bootstraps and creating something out of almost nothing. On this episode, we talk about how she hit rock bottom, how she then rocketed to success, and how she helps people do the same. Jerry! Jerry! Jerry! When someone describes their life as The Young and the Restless meets Jerry Springer, it’s not good. But that was the situation Julie found herself in when she was in her 20s. As she says, when most people were going to grad school or starting their careers, she was “popping out kids.” And after some traumatic family relationships came to a head, in 2014, with three kids, she and her husband divorced. As she says, “she just snapped” when she found out during her divorce proceedings that she was pregnant. She had no job, no training, and had to figure out what she was going to do. It may sound like a daytime drama, but it was Julie’s life, and in just a few short years it’s amazing what she’s done. Hitting rock bottom can be a gift Julie said something so insightful in this episode about her journey: While most people switch to being an entrepreneur because they want the freedom, she was actually looking for control. She knew it would be risky to go out on her own, but she needed to find a way to make money that she controlled, and she found Russell Brunson and ClickFunnels and it, well, clicked for her. As she says, the pressure cooker she was in made her prioritize revenue, and not get distracted by shiny objects. Having hit rock bottom already, Julie didn’t have the hesitancy that some may have, she just had to go for it. It’s a truly inspiring story, and one that made Dean get serious for a whole 30 seconds. How Julie became a lightning-quick writer I had to ask Julie how she can crank out as much as 10,000 words in an afternoon (not an exaggeration), but you may not like her answer. It turns out that she worked on her writing for seven years when she was a stay-at-home mom, blogging and writing every day. So there is no trick, there’s no book or video series she took to make her a more efficient writer, she just practiced. And that’s one of the tips that’s hard for people to understand but that we hear again and again: If you want to get good at something, you have to practice it consistently. How Julie became a lightning-quick writer Want to become a coach? Become a piano teacher. Julie talks about how her experience as a piano teacher, breaking it down for young kids, showing them each individual component, how to operate their hands independent of each other, that all helped her when it came time to teach people how to use funnels. But of course the conversation doesn’t stop there. Julie gives some great tips on how to develop and monetize the skills they have, turning those skills into an online business. This show is called Just the Tips, and Julie provides plenty of them, but it also goes a lot deeper with someone who has traveled an amazing journey. Outline of This Episode <ul> <li>[4:25] Julie’s origin story</li> <li>[11:07] How hitting bottom helped her</li> <li>[15:04] How Julie writes so quickly</li> <li>[19:17] Julie’s opinions about college</li> <li>[25:35] How Julie helps beginners</li> </ul> Resources &amp; People Mentioned <ul> <li><a href="https://juliestoian.com/" rel="nofollow" target="_blank">https://juliestoian.com/</a></li> <li><a href="http://www.createyourlaptoplife.com/" rel="nofollow" target="_blank">http://www.createyourlaptoplife.com/</a></li> <li><a href="https://thedigitalgangsta.com/register" rel="nofollow" target="_blank">https://thedigitalgangsta.com/register</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

Getting into the Feely Stuff with Julie Stoian, Ep. 45 

On today’s episode of Just the Tips, I am outnumbered by the Brits as Dean welcomes two friends of his from across the pond, Rob and Kennedy. The pair are unlikely entrepreneurs, to say the least, first dabbling in magic and hypnosis. But now they put their powers to good use as gurus of email marketing. On this week’s episode, we talk about how Rob and Kennedy made the switch to marketing, how they helped fellow entertainers learn the ropes of building email lists, and how to make small email lists work for your business. And don’t worry, we remember what happened the last time the Brits outnumbered the Yanks.

On today’s episode of Just the Tips, I am outnumbered by the Brits as Dean welcomes two friends of his from across the pond, Rob and Kennedy. The pair are unlikely entrepreneurs, to say the least, first dabbling in magic and hypnosis. But now they put their powers to good use as gurus of email marketing. On this week’s episode, we talk about how Rob and Kennedy made the switch to marketing, how they helped fellow entertainers learn the ropes of building email lists, and how to make small email lists work for your business. And don’t worry, we remember what happened the last time the Brits outnumbered the Yanks.

Making Magic from Small Email Lists with Rob and Kennedy, Ep 86

Steve Lowisz

On today’s episode of Just the Tips Dean and I welcome, entrepreneur, speaker and “people person” Steve Lowisz, to talk about one of the biggest roadblocks for entrepreneurs out there: HR and recruiting. Steve is one of the great, leading-edge thinkers when it comes to hiring and managing people, and the insights he gives here are so critical to a growing business’s success. Steve has the methodologies down, and cuts through all the cloudy thinking around hiring to give you precise tips on how to improve your HR function. As he says, “I’ll know it when I see it,” doesn’t cut it, and if you want to improve your hiring, you’ll have to listen to this episode. When you need to hire a hiring firm Dean and I were surprised to learn that Steve actually started out as an architect. But when he began looking around for more, he joined the sales team of an office supply company where he lives in Michigan and was put in charge of hiring some new employees. Without knowing what to do, he hired a firm to make the hires, and as he says, his boss told him “great job,” and then sold the business. So Steve took a job with the firm he actually hired, and from there has loved what he does. If you think hiring and HR is a nightmare or something you’re hesitant to tackle, then listen to this episode of Just the Tips to pick up advice from a guy who eats, sleeps and breathes this stuff. The three keys to successful hiring I asked Steve whether he mostly focuses on recruiting, retention or managing and developing, and I was surprised by his answer. Steve told us that ultimately all three of those aspects are just one thing you have to get right. So if you define your needs in a candidate, you use those same aspects to help develop them, and then you retain them until they’ve developed so far that you have to let them go. As Steve says, “We get it wrong, because we separate them too much.” But as Steve tells us, it’s often defining that need where entrepreneurs go astray. The baker’s dozen of questions you need to ask Steve has what he calls the “baker’s dozen of questions” to get at the heart of what an entrepreneur needs in a new hire. A lot of the questions are fairly direct and simple, he says. Questions like: “What’s working for you right now? Where do you want to go? What are your obstacles?” He says the process is a combination of art and science. The science is running through the questions, but the art is in teasing out what’s behind the answers. He also has some fascinating insights about assessments, and tools for assessments, that I think buck the common wisdom. You’ll want to hear what he says about the “thumbs up/thumbs down” approach to assessing performance. The “core four” in the science of hiring When Steve says he has hiring down to a science, he has it down to a science. He told us about his sets of “core four” principles. One set revolves around production, can the person do what you need them to do. Another set revolves around purpose: Is the candidate aligned with what you’re trying to do, and with your culture. These are often very squishy terms for entrepreneurs, but Steve has such a clear-eyed view of what they actually mean that you’ll be surprised by how you can put them into practice. If you’re even thinking about making a hire in the near future, you can’t miss this episode of Just the Tips. Outline of This Episode  [3:50] Why Steve got into the people side of business [5:53] Steve’s hiring horror story [8:09] The three keys to HR [9:23] The baker’s dozen of questions [14:04] Assessments and the “core four” [17:16] What culture really means [27:43] One last nugget from Steve  Resources &amp; People Mentioned  Steve Lowisz Steve on Twitter  Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

On today’s episode of Just the Tips Dean and I welcome, entrepreneur, speaker and “people person” Steve Lowisz, to talk about one of the biggest roadblocks for entrepreneurs out there: HR and recruiting. Steve is one of the great, leading-edge thinkers when it comes to hiring and managing people, and the insights he gives here are so critical to a growing business’s success. Steve has the methodologies down, and cuts through all the cloudy thinking around hiring to give you precise tips on how to improve your HR function. As he says, “I’ll know it when I see it,” doesn’t cut it, and if you want to improve your hiring, you’ll have to listen to this episode. When you need to hire a hiring firm Dean and I were surprised to learn that Steve actually started out as an architect. But when he began looking around for more, he joined the sales team of an office supply company where he lives in Michigan and was put in charge of hiring some new employees. Without knowing what to do, he hired a firm to make the hires, and as he says, his boss told him “great job,” and then sold the business. So Steve took a job with the firm he actually hired, and from there has loved what he does. If you think hiring and HR is a nightmare or something you’re hesitant to tackle, then listen to this episode of Just the Tips to pick up advice from a guy who eats, sleeps and breathes this stuff. The three keys to successful hiring I asked Steve whether he mostly focuses on recruiting, retention or managing and developing, and I was surprised by his answer. Steve told us that ultimately all three of those aspects are just one thing you have to get right. So if you define your needs in a candidate, you use those same aspects to help develop them, and then you retain them until they’ve developed so far that you have to let them go. As Steve says, “We get it wrong, because we separate them too much.” But as Steve tells us, it’s often defining that need where entrepreneurs go astray. The baker’s dozen of questions you need to ask Steve has what he calls the “baker’s dozen of questions” to get at the heart of what an entrepreneur needs in a new hire. A lot of the questions are fairly direct and simple, he says. Questions like: “What’s working for you right now? Where do you want to go? What are your obstacles?” He says the process is a combination of art and science. The science is running through the questions, but the art is in teasing out what’s behind the answers. He also has some fascinating insights about assessments, and tools for assessments, that I think buck the common wisdom. You’ll want to hear what he says about the “thumbs up/thumbs down” approach to assessing performance. The “core four” in the science of hiring When Steve says he has hiring down to a science, he has it down to a science. He told us about his sets of “core four” principles. One set revolves around production, can the person do what you need them to do. Another set revolves around purpose: Is the candidate aligned with what you’re trying to do, and with your culture. These are often very squishy terms for entrepreneurs, but Steve has such a clear-eyed view of what they actually mean that you’ll be surprised by how you can put them into practice. If you’re even thinking about making a hire in the near future, you can’t miss this episode of Just the Tips. Outline of This Episode <ul> <li>[3:50] Why Steve got into the people side of business</li> <li>[5:53] Steve’s hiring horror story</li> <li>[8:09] The three keys to HR</li> <li>[9:23] The baker’s dozen of questions</li> <li>[14:04] Assessments and the “core four”</li> <li>[17:16] What culture really means</li> <li>[27:43] One last nugget from Steve</li> </ul> Resources &amp; People Mentioned <ul> <li><a href="https://stevelowisz.com/" rel="nofollow" target="_blank">Steve Lowisz</a></li> <li><a href="https://twitter.com/slowisz" rel="nofollow" target="_blank">Steve on Twitter</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

The Art and Science of Hiring with Steve Lowisz, Ep. 29

On today’s episode of Just the Tips, Dean and I chat about the importance of taking breaks, going on vacation, leaving the grind behind and resetting. This is a really important episode for anyone who is feeling the burnout, or who is eyeing an upcoming vacation with anxiety because they feel like they just can’t step away. Dean talks about how he sometimes realizes he’s a bottleneck in his business that’s unplugged once he’s unplugged, and I tell a story about an epic vacation decision that demonstrates how important it is to surround yourself with the best people. Take a vacation When we recorded this episode, I was just back from a vacation, and as I told Dean, even though I know it’s true, I’m always surprised by how good vacations are for me. It can take a few days to reset, but eventually I get there. And Dean agreed, saying that for a time, he wouldn’t allow himself to take vacations because he wasn’t happy with where his business was at the time. So he’d just plow through, not recognizing a break would do him good. This is all part of something we’ve been talking about: When you own a business, the goalposts are always moving, so there’s a good chance you’re always going to feel there’s “more work to be done.” If this sounds like you, you need to tune into this week’s episode of Just the Tips. Break out of your own system As you know, we’re all about systems here. But Dean brought up a good point. When you have everything running on systems, theoretically it should be easier to step away. But you also become systematized, and it can be difficult to unplug yourself from your work. For me, it’s less about feeling like I have to stick with the system, and more about the guilt I feel for not working. When you’ve been pursuing some sort of work for most of your life, the guilt is real when you take time away. And as Dean says, sometimes when he steps away, things progress rapidly and he realizes he was the one holding things back. That’s more a Dean thing than mine thing, but still, it’s a salient point. It’s a less-talked-about aspect of owning a business, and an important discussion on this week’s Just the Tips. The six-inch putt Dean and I chatted about how you empower people on your team both in your absence and in their day-to-day jobs. I told him this story of an executive coach I had early in my career who had a philosophy of a “six-inch putt.” And what he meant was that it was his job to make the final decision that something was ready. So in golf terms, it was the team’s job to drive the ball, chip it up onto the green, get it within six inches of the cup, and then when it’s a sure thing, he can tap it in. But if it’s not at that point, then it’s not his job, and it is someone else’s. So that’s how you empower people, you get them to see their role as important to getting to that six-inch putt. You are only as good as your peer group I told Dean this story about my vacation, where I was hanging out with a great group of friends who are all doing amazing things and really pushing boundaries. On the last night of the trip, we were in Albuquerque, and it was the birthday of one of the guys on the trip. So we were trying to figure out what to do for it, and I suggested something kind of crazy (Sorry, you have to listen to find out). Everyone quickly got on board, and we made an amazing few days happen. As Jim Rohn says, you will become the average of the five people you hang around with the most. This is a really great episode and fun conversation with a guy I try to limit my time with, Dean Holland. Check out this week’s episode of Just the Tips. Outline of This Episode  [1:15] The value of vacation [7:55] The dark side of systematizing [14:14] Empowering your team [19:30] The six-inch putt [26:05] Hero syndrome [29:37] The importance of your peer group   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

On today’s episode of Just the Tips, Dean and I chat about the importance of taking breaks, going on vacation, leaving the grind behind and resetting. This is a really important episode for anyone who is feeling the burnout, or who is eyeing an upcoming vacation with anxiety because they feel like they just can’t step away. Dean talks about how he sometimes realizes he’s a bottleneck in his business that’s unplugged once he’s unplugged, and I tell a story about an epic vacation decision that demonstrates how important it is to surround yourself with the best people. Take a vacation When we recorded this episode, I was just back from a vacation, and as I told Dean, even though I know it’s true, I’m always surprised by how good vacations are for me. It can take a few days to reset, but eventually I get there. And Dean agreed, saying that for a time, he wouldn’t allow himself to take vacations because he wasn’t happy with where his business was at the time. So he’d just plow through, not recognizing a break would do him good. This is all part of something we’ve been talking about: When you own a business, the goalposts are always moving, so there’s a good chance you’re always going to feel there’s “more work to be done.” If this sounds like you, you need to tune into this week’s episode of Just the Tips. Break out of your own system As you know, we’re all about systems here. But Dean brought up a good point. When you have everything running on systems, theoretically it should be easier to step away. But you also become systematized, and it can be difficult to unplug yourself from your work. For me, it’s less about feeling like I have to stick with the system, and more about the guilt I feel for not working. When you’ve been pursuing some sort of work for most of your life, the guilt is real when you take time away. And as Dean says, sometimes when he steps away, things progress rapidly and he realizes he was the one holding things back. That’s more a Dean thing than mine thing, but still, it’s a salient point. It’s a less-talked-about aspect of owning a business, and an important discussion on this week’s Just the Tips. The six-inch putt Dean and I chatted about how you empower people on your team both in your absence and in their day-to-day jobs. I told him this story of an executive coach I had early in my career who had a philosophy of a “six-inch putt.” And what he meant was that it was his job to make the final decision that something was ready. So in golf terms, it was the team’s job to drive the ball, chip it up onto the green, get it within six inches of the cup, and then when it’s a sure thing, he can tap it in. But if it’s not at that point, then it’s not his job, and it is someone else’s. So that’s how you empower people, you get them to see their role as important to getting to that six-inch putt. You are only as good as your peer group I told Dean this story about my vacation, where I was hanging out with a great group of friends who are all doing amazing things and really pushing boundaries. On the last night of the trip, we were in Albuquerque, and it was the birthday of one of the guys on the trip. So we were trying to figure out what to do for it, and I suggested something kind of crazy (Sorry, you have to listen to find out). Everyone quickly got on board, and we made an amazing few days happen. As Jim Rohn says, you will become the average of the five people you hang around with the most. This is a really great episode and fun conversation with a guy I try to limit my time with, Dean Holland. Check out this week’s episode of Just the Tips. Outline of This Episode <ul> <li>[1:15] The value of vacation</li> <li>[7:55] The dark side of systematizing</li> <li>[14:14] Empowering your team</li> <li>[19:30] The six-inch putt</li> <li>[26:05] Hero syndrome</li> <li>[29:37] The importance of your peer group</li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: <a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

Why You Need to Take a Break, Ep. 60

Jeff Brewer

These days, you can sell products on Amazon or through your mailing list and either way, will work. But you'll get loads more immediate success if you follow a carefully devised product launch plan. Jeff Brewer has spent the past several years studying the most successful product launch marketers to learn exactly what that plan is - and on this episode of Just the Tips, he goes deep with Dean and me to explain it. What is a product launch? How does it work? What are the best strategies for positioning your launch and maintaining the attention spans of those who express interest? Jeff provides the answers to those questions and more - and this guy knows what he’s talking about - his latest client realized over $300K in 3 days. Make sure you listen to hear how Jeff’s system could help you. Don’t know what a product launch is? Jeff Brewer spells it out on this episode. It’s entirely possible that you’re new to the internet marketing and product sales space, so you may not know exactly what it means to launch a product systematically. Dean and I have invited Jeff Brewer on the show to help you with that learning curve. Jeff’s a guy who became intrigued with the concept of product launches and very quickly saw the power that a well-conceived product can have in a market when it’s launched to the public effectively. So he made it his business to study every aspect of successful product launches and now serves many big name companies and clients by helping them successfully launch products multiple times per year. You'll hear Jeff tell his story and explain how a product launch plan could work for you, on this episode. What would it mean for your business to get 6 figures of income in 3 days? There are many people who are skeptical that it’s even possible to make multiple 6 figures in just 3 days, but that’s exactly what one of Jeff’s newest clients just did. How did it happen? The client hired Jeff to help them create a product launch plan for their newest $900 product. And that kind of success is not only possible for people who already have products in place. He’s even helped people and service businesses without a product build one and sell it with fantastic results in just 6 weeks. You’ve got to hear Jeff’s story so you can understand that we’re not blowing smoke, this stuff really works. Is a product launch something that will work for you? Here’s how you can tell. One of the things Dean and I wanted to know from our guest, Jeff Brewer was whether or not certain kinds of businesses do better with product launches than others. In other words, is the success of this approach limited in any way? Jeff says he’s seen his product launch plan work for product sales, online courses and communities, masterminds, and even service based businesses. That’s a pretty wide swath of businesses - which leads us to believe this might even work for you. Listen to Jeff’s explanation of how his process works to decide if you should consider an approach like this to increase your revenue. Attention spans are diminishing. How can a multi-stage product launch plan still work? Dean Holland is just the guy to bring a pertinent question to a discussion and on this episode, he was curious about how the diminishing attention spans of people are impacting the way product launches are being done. The typical product launch happens over a number of days and Dean’s concern was that people simply wouldn’t hang around to see the end of the launch and have the opportunity to make the purchase the launch was designed to produce. So he asked our guest Jeff Brewer, what impact he’s seen attention spans have on product launches. Want to hear the answer to Dean’s great question? You’ll have to listen to find out. Outline of This Episode  [0:41] Why Jeff Brewer is on the show to talk about his product launch plan. [2:15] Jeff’s experience in digital marketing and how he came to specialize in product launches. [3:41] Do you know what a product launch is? Jeff’s about to tell you. [6:44] A case study to demonstrate the power of effective product launches. [12:45] How to know if a product launch is a good fit for you and your products. [19:44] Jeff’s upcoming newsletter to explain how you can create effective launches yourself. [23:44] Working to keep attention spans over the course of a launch. [30:53] How you can connect with Jeff and Launch Hacker Lab.  Resources &amp; People Mentioned  www.LaunchHackerLab.com - Jeff’s site Jeff Walker’s Product Launch Formula www.UpswingPoker.com   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel:  AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com  Dean Holland:  Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/ 

These days, you can sell products on Amazon or through your mailing list and either way, will work. But you'll get loads more immediate success if you follow a carefully devised product launch plan. Jeff Brewer has spent the past several years studying the most successful product launch marketers to learn exactly what that plan is - and on this episode of Just the Tips, he goes deep with Dean and me to explain it. What is a product launch? How does it work? What are the best strategies for positioning your launch and maintaining the attention spans of those who express interest? Jeff provides the answers to those questions and more - and this guy knows what he’s talking about - his latest client realized over $300K in 3 days. Make sure you listen to hear how Jeff’s system could help you. Don’t know what a product launch is? Jeff Brewer spells it out on this episode. It’s entirely possible that you’re new to the internet marketing and product sales space, so you may not know exactly what it means to launch a product systematically. Dean and I have invited Jeff Brewer on the show to help you with that learning curve. Jeff’s a guy who became intrigued with the concept of product launches and very quickly saw the power that a well-conceived product can have in a market when it’s launched to the public effectively. So he made it his business to study every aspect of successful product launches and now serves many big name companies and clients by helping them successfully launch products multiple times per year. You'll hear Jeff tell his story and explain how a product launch plan could work for you, on this episode. What would it mean for your business to get 6 figures of income in 3 days? There are many people who are skeptical that it’s even possible to make multiple 6 figures in just 3 days, but that’s exactly what one of Jeff’s newest clients just did. How did it happen? The client hired Jeff to help them create a product launch plan for their newest $900 product. And that kind of success is not only possible for people who already have products in place. He’s even helped people and service businesses without a product build one and sell it with fantastic results in just 6 weeks. You’ve got to hear Jeff’s story so you can understand that we’re not blowing smoke, this stuff really works. Is a product launch something that will work for you? Here’s how you can tell. One of the things Dean and I wanted to know from our guest, Jeff Brewer was whether or not certain kinds of businesses do better with product launches than others. In other words, is the success of this approach limited in any way? Jeff says he’s seen his product launch plan work for product sales, online courses and communities, masterminds, and even service based businesses. That’s a pretty wide swath of businesses - which leads us to believe this might even work for you. Listen to Jeff’s explanation of how his process works to decide if you should consider an approach like this to increase your revenue. Attention spans are diminishing. How can a multi-stage product launch plan still work? Dean Holland is just the guy to bring a pertinent question to a discussion and on this episode, he was curious about how the diminishing attention spans of people are impacting the way product launches are being done. The typical product launch happens over a number of days and Dean’s concern was that people simply wouldn’t hang around to see the end of the launch and have the opportunity to make the purchase the launch was designed to produce. So he asked our guest Jeff Brewer, what impact he’s seen attention spans have on product launches. Want to hear the answer to Dean’s great question? You’ll have to listen to find out. Outline of This Episode <ul> <li>[0:41] Why Jeff Brewer is on the show to talk about his product launch plan.</li> <li>[2:15] Jeff’s experience in digital marketing and how he came to specialize in product launches.</li> <li>[3:41] Do you know what a product launch is? Jeff’s about to tell you.</li> <li>[6:44] A case study to demonstrate the power of effective product launches.</li> <li>[12:45] How to know if a product launch is a good fit for you and your products.</li> <li>[19:44] Jeff’s upcoming newsletter to explain how you can create effective launches yourself.</li> <li>[23:44] Working to keep attention spans over the course of a launch.</li> <li>[30:53] How you can connect with Jeff and Launch Hacker Lab.</li> </ul> Resources &amp; People Mentioned <ul> <li><a href="http://www.launchhackerlab.com" rel="noopener nofollow" target="_blank">www.LaunchHackerLab.com</a> - Jeff’s site</li> <li>Jeff Walker’s <a href="http://jeffwalker.com/programs/" rel="noopener nofollow" target="_blank">Product Launch Formula</a></li> <li><a href="http://www.upswingpoker.com" rel="noopener nofollow" target="_blank">www.UpswingPoker.com</a></li> </ul> Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (<a href="http://incompetech.com" rel="noopener nofollow" target="_blank">http://incompetech.com</a>) Licensed under Creative Commons: By <a href="http://creativecommons.org/licenses/by/3.0/" rel="noopener nofollow" target="_blank">Attribution 3.0 License</a> Connect With James and Dean James P. Friel: <ul> <li>AutoPilot Entrepreneur Program: <a href="http://www.jamespfriel.com/autopilot" rel="noopener nofollow" target="_blank">www.jamespfriel.com/autopilot</a></li> <li>Facebook Group: <a href="https://www.facebook.com/groups/autopilotentrepreneur" rel="noopener nofollow" target="_blank">https://www.facebook.com/groups/autopilotentrepreneur</a></li> <li>Site: <a href="http://www.jamespfriel.com/" rel="noopener nofollow" target="_blank">www.jamespfriel.com</a></li> </ul> Dean Holland: <ul> <li>Blog: <a href="http://www.deanholland.com/" rel="noopener nofollow" target="_blank">www.DeanHolland.com</a></li> <li>FB Page: <a href="https://www.facebook.com/DeanHollandHQ" rel="noopener nofollow" target="_blank">https://www.facebook.com/DeanHollandHQ</a></li> <li>Digital Business Entrepreneurs: h<a href="https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/" rel="noopener nofollow" target="_blank">ttps://www.facebook.com/groups/DigitalBusinessEntrepreneurs/</a></li> </ul>

The Product Launch Plan that Nets Multi-Six Figures in 3 Days, with Jeff Brewer, Ep. 17

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