William Leach

Hello and Welcome to the BRAND New You show. THE podcast dedicated to helping you clearly and confidently market your brand so you flourish.  Today’s guest is William Leach.  Will, is the best-selling author of the book Marketing to Mindstates - A practical guide to applying behavioral design to marketing. Will is also the Founder and CEO of TriggerPoint Design and The CEO of Mindstate Group where he helps his client’s design marketing that psychologically compels your customers to listen, care, and act.

Hello and Welcome to the BRAND New You show. THE podcast dedicated to helping you clearly and confidently market your brand so you flourish.  Today’s guest is William Leach.  Will, is the best-selling author of the book Marketing to Mindstates - A practical guide to applying behavioral design to marketing. Will is also the Founder and CEO of TriggerPoint Design and The CEO of Mindstate Group where he helps his client’s design marketing that psychologically compels your customers to listen, care, and act.

Marketing to Mindstates with William Leach

Kevin Harrington

Mark Timm

 Today's guest is Mark Timm.  Mark is an accomplished entrepreneur having founded multiple businesses and running a few others such as IntegriMedical, Xponential, The Cottage Garden, and Ziglar Family. Mark is a fellow Hoosier, pilot, and Boilermaker (Go Boilers) and he’s the co-author of the book Mentor to Millions. A book he wrote with Kevin Harrington one of the original sharks from the TV show the shark tank.

Today's guest is Mark Timm.  Mark is an accomplished entrepreneur having founded multiple businesses and running a few others such as IntegriMedical, Xponential, The Cottage Garden, and Ziglar Family. Mark is a fellow Hoosier, pilot, and Boilermaker (Go Boilers) and he’s the co-author of the book Mentor to Millions. A book he wrote with Kevin Harrington one of the original sharks from the TV show the shark tank.

Mentor to Millions by Mark Timm and Kevin Harrington

Today’s guests are Justin Foster &amp; Emily Soccorsy co-founders of Root &amp; River. Root and River is a non-agency branding practice specializing in helping defiant leaders change the world by building their brands from the inside out. Website: RootandRiver.com

Today’s guests are Justin Foster &amp; Emily Soccorsy co-founders of Root &amp; River. Root and River is a non-agency branding practice specializing in helping defiant leaders change the world by building their brands from the inside out. Website: <a href="https://rootandriver.com" rel="noopener nofollow" target="_blank">RootandRiver.com</a>

Intrinsic Branding - Root and River

Andy Foote

Today’s guest is Andy Foote.  Andy is the founder of LinkedInsights.com where he helps people fix their LinkedIn problems and publishes insightful and actionable content about LinkedIn. And while he humbly refers to himself as a LinkedIn Brand and Content Coach in his headline, I can confidently tell you he’s more like a LinkedIn master. If you have a question about anything LinkedIn, Andy should be your go-to person. Follow him here - https://www.linkedin.com/in/andyfoote/

Today’s guest is Andy Foote.  Andy is the founder of <a href="https://LinkedInsights.com" rel="nofollow" target="_blank">LinkedInsights.com</a> where he helps people fix their LinkedIn problems and publishes insightful and actionable content about LinkedIn. And while he humbly refers to himself as a LinkedIn Brand and Content Coach in his headline, I can confidently tell you he’s more like a LinkedIn master. If you have a question about anything LinkedIn, Andy should be your go-to person. Follow him here - <a href="https://www.linkedin.com/in/andyfoote/" rel="nofollow" target="_blank">https://www.linkedin.com/in/andyfoote/</a>

Everything LinkedIn with Andy Foote

Mary Henderson

Today's guest is Mary Henderson from maryhendersoncoaching.com Mary helps coaches, consultants, business owners, and corporate executives, commercialize their personal brand, digitize their knowledge, and become an authority in their niche across social media. If you've ever wondered how personal branding can catapult your career, this is the episode for you. 

Today's guest is Mary Henderson from <a href="https://www.maryhendersoncoaching.com" rel="nofollow" target="_blank">maryhendersoncoaching.com</a> Mary helps coaches, consultants, business owners, and corporate executives, commercialize their personal brand, digitize their knowledge, and become an authority in their niche across social media. If you've ever wondered how personal branding can catapult your career, this is the episode for you.

The New Corporate Currency with Mary Henderson

Kelly Glover

Kelly Glover is the guest on today's episode. Kelly is the founder of the Talent Squad, where among other things, she and her team book podcast tours for entrepreneurs so they can build brand awareness and equity.  If you ever wanted to start a podcast this episode is for you. If you have a podcast and want to know what to do with your episodes so you grow your audience, this episode is for you too.  Learn more about Kelly at TheTalentSquad.com

Kelly Glover is the guest on today's episode. Kelly is the founder of the Talent Squad, where among other things, she and her team book podcast tours for entrepreneurs so they can build brand awareness and equity. If you ever wanted to start a podcast this episode is for you. If you have a podcast and want to know what to do with your episodes so you grow your audience, this episode is for you too.  Learn more about Kelly at <a href="https://TheTalentSquad.com" rel="nofollow" target="_blank">TheTalentSquad.com</a>

Things you never knew about podcasting with Kelly Glover

Duren Harmon

Duren is the founder of SEO Marketing Strategist where he helps marketers, agencies, and local businesses implement SEO and Facebook messenger automation using proven and tested strategies. You can learn more here - https://seomarketingstrategist.com

<h2>Duren is the founder of SEO Marketing Strategist where he helps marketers, agencies, and local businesses implement SEO and Facebook messenger automation using proven and tested strategies. You can learn more here - <a href="https://seomarketingstrategist.com" rel="nofollow" target="_blank">https://seomarketingstrategist.com</a></h2>

Local SEO and Facebook Messenger with Duren Harmon

Gina Riley

Gina is a Career Branding Coach who helps leaders communicate their career stories. She is also an Interview Skills Trainer,  an Executive Search consultant for the TalenceGroup, Certified YouMap© Coach, and Disrupt HR Speaker. https://www.talencegroup.com

<h2>Gina is a Career Branding Coach who helps leaders communicate their career stories. She is also an Interview Skills Trainer,  an Executive Search consultant for the TalenceGroup, Certified YouMap© Coach, and Disrupt HR Speaker. <a href="https://www.talencegroup.com" rel="nofollow" target="_blank">https://www.talencegroup.com</a></h2>

Career Branding with Gina Riley

Geoff Kullman

From Pastor to Leading Marketer, Goeff Kullman talks about his career transition, StoryBrand, borrowing credibility to start his marketing business, and how to choose the right funnel for your business. Check him out at https://Geoffkullman.com 

From Pastor to Leading Marketer, Goeff Kullman talks about his career transition, StoryBrand, borrowing credibility to start his marketing business, and how to choose the right funnel for your business. Check him out at <a href="https://Geoffkullman.com" rel="nofollow" target="_blank">https://Geoffkullman.com</a>

The Funnel Finder with Geoff Kullman

Claudia Williams

Today’s guest is Claudia Williams founder of the Human Zone.  At the Human Zone, Claudia provides her clients HR-based consulting and support from people management to recruiting, hiring, onboarding, performance management, and succession planning. Claudia is also an attorney, Tedx &amp; Keynote Speaker, Vistage Chair, Leadership Mentor and author of the book Frientorship. Frientorship uses friendship, mentorship, and leadership to help companies drive profitability and build a sustainable competitive advantage. 

Today’s guest is Claudia Williams founder of the Human Zone.  At the Human Zone, Claudia provides her clients HR-based consulting and support from people management to recruiting, hiring, onboarding, performance management, and succession planning. Claudia is also an attorney, Tedx &amp; Keynote Speaker, Vistage Chair, Leadership Mentor and author of the book Frientorship. Frientorship uses friendship, mentorship, and leadership to help companies drive profitability and build a sustainable competitive advantage.

Frientorship with Claudia Williams

This podcast will help you build your personal brand so you can get found and recognized as an influencer in your area of expertise. When the podcast was active I interviewed personal branding and social media experts, career coaches, recruiters, and LinkedIn specialists to uncover the latest tips and insights to help build your personal brand, so you get recognized for your expertise.All of the lessons from the podcast have been packaged to create the Personal Branding System. You can learn more about the System here - https://thedistilledbrand.com/programs/personal-branding-system

Nice work

Really helpful advice “this” mid life career transitioner needs to hear. Thank You!

Great insights

This podcast will help you build your personal brand so you can get found and recognized as an influencer in your area of expertise. When the podcast was active I interviewed personal branding and social media experts, career coaches, recruiters, and LinkedIn specialists to uncover the latest tips and insights to help build your personal brand, so you get recognized for your expertise. All of the lessons from the podcast have been packaged to create the Personal Branding System. You can learn more about the System here - <a href="https://thedistilledbrand.com/programs/personal-branding-system" rel="nofollow" target="_blank">https://thedistilledbrand.com/programs/personal-branding-system</a>

The BRAND New You Show - A Personal Branding podcast

Audra Knight

Audra Knight | Employer Branding | Social Recruiting Audra is a social recruiting client success manager with CareerArc. Audra is a self-proclaimed employment branding nerd, a #LinkedIn Certified Recruiter and change enthusiast. She is the Co-host of The #SocialRecruiting Show held on #blab every two weeks on Friday’s at 10 am EST.  And in her spare time, Audra is also the Bassist for a band called The Filth WHAT IS CAREER ARC Career Arc is a human resources technology company that helps companies protect and amplify their employment brand. They work with many big names companies and brands such as Starbucks, UPS, Levis and Hilton. Aurda works on the social recruitment side of the business and helps companies amplify their brand. CareerArc has automation to enable companies to send their open jobs to all the social media platforms for recruitment. CareerArc also has a content scheduling tool specific for recruitment which integrates all of a company’s open jobs. In addition to social recruitment, CareerArc offers employer brand protection through its career development software. Access to the software can be provided to outplaced or declined employees to help them find their next position. HOW TO FIND JOB OPPORTUNITIES USING SOCIAL MEDIA With employer branding and social recruiting defined, Audra and I moved on to the topic of finding jobs via social media. We covered multiple platforms including: How to find jobs using LinkedIn How to find jobs using Facebook How to find jobs on Twitter HOW TO RESEARCH A COMPANY’S CULTURE USING SOCIAL MEDIA In today’s social world, there’s really no excuse for not understanding a company’s culture. In fact, it’s now possible for all parties, candidates and employers, to completely understand each other’s brand. Job seekers can learn more about a company now than ever before. In the not to distant days past, job seekers were limited to what the employer wanted you to find. Today, because of social media, candidates have many places they can turn to discover what its like to work at a company. Audra and I discuss several platforms for job seekers to review when assessing a company’s culture. We started our discussion with Instagram. Determining company culture using Instagram Determining company culture using LinkedIn   Determining company culture using Facebook Determining company culture using Twitter   Determining company culture using Glassdoor WRAP The best way to get in touch with Audra, CareerArc or her Band are listed below. CareerArc: careerarc.com eMail: knight@careerarc.com LinkedIn: Audra Knight The Filth band: Facebook Fan Page Audra leaves us with these final thoughts.  “If you’re job seeking

Audra Knight | Employer Branding | Social Recruiting Audra is a social recruiting client success manager with <a href="http://www.careerarc.com/" rel="nofollow" target="_blank">CareerArc</a>. Audra is a self-proclaimed employment branding nerd, a #LinkedIn Certified Recruiter and change enthusiast. She is the Co-host of The <a href="https://www.youtube.com/channel/UCP0SghvTPgCSqi0noNFUVYA" rel="nofollow" target="_blank">#SocialRecruiting</a> Show held on #blab every two weeks on Friday’s at 10 am EST.  And in her spare time, Audra is also the Bassist for a band called <a href="https://www.facebook.com/filthygroupies" rel="nofollow" target="_blank">The Filth</a> <h4>WHAT IS CAREER ARC</h4> Career Arc is a human resources technology company that helps companies protect and amplify their employment brand. They work with many big names companies and brands such as Starbucks, UPS, Levis and Hilton. Aurda works on the social recruitment side of the business and helps companies amplify their brand. CareerArc has automation to enable companies to send their open jobs to all the social media platforms for recruitment. CareerArc also has a content scheduling tool specific for recruitment which integrates all of a company’s open jobs. In addition to social recruitment, CareerArc offers employer brand protection through its career development software. Access to the software can be provided to outplaced or declined employees to help them find their next position. <h4>HOW TO FIND JOB OPPORTUNITIES USING SOCIAL MEDIA</h4> With employer branding and social recruiting defined, Audra and I moved on to the topic of finding jobs via social media. We covered multiple platforms including: How to find jobs using LinkedIn How to find jobs using Facebook How to find jobs on Twitter <h4>HOW TO RESEARCH A COMPANY’S CULTURE USING SOCIAL MEDIA</h4> In today’s social world, there’s really no excuse for not understanding a company’s culture. In fact, it’s now possible for all parties, candidates and employers, to completely understand each other’s brand. Job seekers can learn more about a company now than ever before. In the not to distant days past, job seekers were limited to what the employer wanted you to find. Today, because of social media, candidates have many places they can turn to discover what its like to work at a company. Audra and I discuss several platforms for job seekers to review when assessing a company’s culture. We started our discussion with Instagram. Determining company culture using Instagram Determining company culture using LinkedIn Determining company culture using Facebook Determining company culture using Twitter Determining company culture using Glassdoor WRAP The best way to get in touch with Audra, CareerArc or her Band are listed below. CareerArc: <a href="http://www.careerarc.com/" rel="nofollow" target="_blank">careerarc.com</a> eMail: knight@careerarc.com LinkedIn: <a href="https://www.linkedin.com/in/audraknight" rel="nofollow" target="_blank">Audra Knight</a> The Filth band: <a href="https://www.facebook.com/filthygroupies" rel="nofollow" target="_blank">Facebook Fan Page</a> Audra leaves us with these final thoughts. <blockquote> “If you’re job seeking</blockquote>

Audra Knight - Social Recruiting

Toi Sweeney

Toi Sweeney | Personal Branding | Clothing Stylist FULL SHOW NOTES: http/ryanrhoten.com/toi  Today we welcome to The BRAND New You show Toi Sweeney, personal brand manager and Senior Fashion Stylist for On Air Talent at QVC. With over 10 years experience in the Fashion Industry, Toi is a leading authority on style.   In her role at QVC, Toi has provided style direction to celebrity clients, television personalities and brands such as Anderson Cooper Live, John Hardy, Lisa Robertson and the Project Runway All Stars.  She is an expert at creating one of a kind personal brands that elevate image to art.  Toi knows how to “Shut it down”.  PERSONAL BRANDING AND CLOTHES  The big question on my mind as we started the show was, while we’ve all heard that clothes “make the man” is it possible that clothes can also make the brand? Toi has a great quote that sums up how clothes really do make not only the man (woman) but also the brand.  “When you look good, you feel good, if you feel good then you are confident, if you are confident then world is yours”  Other topics we discuss include: colors, common fashion mistakes, and clothing delivery companies like Trunk Club and Bombfell. The best ways for you to get in touch with Toi are: Twitter:  @Sweeneytoi Web:  http://Toisweeney.com

Toi Sweeney | Personal Branding | Clothing Stylist FULL SHOW NOTES: <a href="http/ryanrhoten.com/toi" rel="nofollow" target="_blank">http/ryanrhoten.com/toi</a> Today we welcome to The BRAND New You show Toi Sweeney, personal brand manager and Senior Fashion Stylist for On Air Talent at QVC. With over 10 years experience in the Fashion Industry, Toi is a leading authority on style.   In her role at QVC, Toi has provided style direction to celebrity clients, television personalities and brands such as Anderson Cooper Live, John Hardy, Lisa Robertson and the Project Runway All Stars.  She is an expert at creating one of a kind personal brands that elevate image to art.  Toi knows how to “Shut it down”.  PERSONAL BRANDING AND CLOTHES  The big question on my mind as we started the show was, while we’ve all heard that clothes “make the man” is it possible that clothes can also make the brand? Toi has a great quote that sums up how clothes really do make not only the man (woman) but also the brand.  “When you look good, you feel good, if you feel good then you are confident, if you are confident then world is yours”  Other topics we discuss include: colors, common fashion mistakes, and clothing delivery companies like Trunk Club and Bombfell. The best ways for you to get in touch with Toi are: Twitter:  @Sweeneytoi Web:  <a href="http://Toisweeney.com" rel="nofollow" target="_blank">http://Toisweeney.com</a>

Toi Sweeney - Fashion expert and personal brand stylist

Rachel Stewart

Admit it. At some point in your life or career, you felt unqualified for the role you were in or the role you wanted. You felt like an imposter. It's true for all of us, even those people you look up to because you believe they have something you don't that propelled them to the "perfect" life. The truth is, if you want a better life or career for yourself or your family, you need to acknowledge that you are unqualified and then move forward anyway.   

Admit it. At some point in your life or career, you felt unqualified for the role you were in or the role you wanted. You felt like an imposter. It's true for all of us, even those people you look up to because you believe they have something you don't that propelled them to the "perfect" life. The truth is, if you want a better life or career for yourself or your family, you need to acknowledge that you are unqualified and then move forward anyway.

Become an Unqualified Success with Rachel Stewart

Olivia Gamber

Olivia Gamber is the founder of OccupationalOlivia.com where she strives to develop people to maximize their potential at work. In addition to running Occupational Olivia, she also holds down a full-time job as the head of Talent and Organizational Development at with current company. Because of her position, Olivia knows all too well that being good at your job isn’t enough in today’s highly competitive environment. You must also be able to build relationships, navigate complex corporate matrices and develop many other key skills. Olivia is the host of the Occupational Olivia podcast, which you can find on iTunes and Stitcher and she the author of the book “Career Upgrade Roadmap, 90 days to a better job and a better life”. The book is a #1 best-seller in 3 categories on Amazon including job hunting, career development, and vocational guidance. Olivia also offers a Career Breakthrough course and Coaching services.  WRAP The Best ways to get in touch with Olivia can be found below. Twitter: @theoliviagamber Web: occupationalolivia.com Podcast: Occupational Olivia Podcast

Olivia Gamber is the founder of <a href="http://occupationalolivia.com/" rel="nofollow" target="_blank">OccupationalOlivia.com</a> where she strives to develop people to maximize their potential at work. In addition to running Occupational Olivia, she also holds down a full-time job as the head of Talent and Organizational Development at with current company. Because of her position, Olivia knows all too well that being good at your job isn’t enough in today’s highly competitive environment. You must also be able to build relationships, navigate complex corporate matrices and develop many other key skills. Olivia is the host of the Occupational Olivia podcast, which you can find on iTunes and Stitcher and she the author of the book “<a href="http://amzn.to/1OJbUIW" rel="nofollow" target="_blank">Career Upgrade Roadmap, 90 days to a better job and a better life</a>”. The book is a #1 best-seller in 3 categories on Amazon including job hunting, career development, and vocational guidance. Olivia also offers a <a href="http://occupationalolivia.com/career-breakthrough-video-course/ref/3/" rel="nofollow" target="_blank">Career Breakthrough course</a> and Coaching services.  WRAP The Best ways to get in touch with Olivia can be found below. Twitter: <a href="https://twitter.com/TheOliviaGamber" rel="nofollow" target="_blank">@theoliviagamber</a> Web: <a href="http://occupationalolivia.com/" rel="nofollow" target="_blank">occupationalolivia.com</a> Podcast: <a href="https://itunes.apple.com/us/podcast/no-title/id991664448?mt=2" rel="nofollow" target="_blank">Occupational Olivia Podcast</a>

Olivia Gamber - The Career Upgrade Roadmap

Melissa Llarena

Melissa Llarena is the president of Career Outcomes Matter, where she coaches top executives how to prepare for a job interview. Melissa is an employee transition expert, interview specialist, career coach and blogger. Her articles have been featured in Forbes, The Wall Street Journal and The Huffington Post just to name a few. She is the author of the eBooks The Mommy shift: A reentry strategy, The guide for landing a global assignment and the ebook we will discuss today How to get back in the driver seat Become the strongest job candidate. MELISSA LLARENA’S CAREER JOURNEY Melissa started her career in careers after soon earning a full-ride scholarship from Chase Bank to attend NYU. At the time, Chase, now J.P. Morgan Chase, offered many different professional development programs to participants in their scholarship program. As a result, Melissa was exposed to many career-related workshops such as how to write an effective resume and how to interview more effectively. Because she attended these courses, she was always surrounded by high-level senior executives. The combination of exposure to these executives and the workshops provided Melissa with the opportunity to apply what she was learning with her peers for free. This eventually led Melissa to turn her “pro-bono” work into a full-time business helping senior leaders or corporate Olympians as she refers to them, prepare for job interviews. THE 90 DAY PLAN Melissa recommends going into the interview with a 90-day plan. The plan is both for you and the employer. You develop the plan as you prepare for the interview. The 90-day plan you develop could very well be the plan you follow in your first 90-days in the role. The plan is derived from your research and forces you to scale up your knowledge of the company, the role, the competitors, the skills required, and how you meet or exceed all of them. The plan gives you a good sense of how you would approach this new role if you were to be hired. In addition, it once again allows the employer to see you in the role as well. When developing your plan Melissa recommends starting with the job description and using it as a skeleton to draft your plan. Look for “themes” within the job description. As an example, one theme might be you in the role of leader with five direct reports. In this case, as yourself what will you do with those reports in the first 30, 60, and 90 days. Will you review their current projects, will you attend their meetings, will you travel with them to a customer location? If the role is cross functional, how do you plan to interact with your peers over the 90-day period? List out the activities you intend to complete. The 90-day plan will show you’ve given serious thought to the role and that you’re able to hit the ground running. I think the 90-day plan framework might just be the best way to prepare for a job interview.   THE BEST WAYS TO CONTACT MELISSA LLARENA Web: http://melissallarena.com Twitter: https://twitter.com/CareerOutcomes   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Melissa Llarena is the president of Career Outcomes Matter, where she coaches top executives how to prepare for a job interview. Melissa is an employee transition expert, interview specialist, career coach and blogger. Her articles have been featured in Forbes, The Wall Street Journal and The Huffington Post just to name a few. She is the author of the eBooks The Mommy shift: A reentry strategy, The guide for landing a global assignment and the ebook we will discuss today How to get back in the driver seat Become the strongest job candidate. MELISSA LLARENA’S CAREER JOURNEY Melissa started her career in careers after soon earning a full-ride scholarship from Chase Bank to attend NYU. At the time, Chase, now J.P. Morgan Chase, offered many different professional development programs to participants in their scholarship program. As a result, Melissa was exposed to many career-related workshops such as how to write an effective resume and how to interview more effectively. Because she attended these courses, she was always surrounded by high-level senior executives. The combination of exposure to these executives and the workshops provided Melissa with the opportunity to apply what she was learning with her peers for free. This eventually led Melissa to turn her “pro-bono” work into a full-time business helping senior leaders or corporate Olympians as she refers to them, prepare for job interviews. THE 90 DAY PLAN Melissa recommends going into the interview with a 90-day plan. The plan is both for you and the employer. You develop the plan as you prepare for the interview. The 90-day plan you develop could very well be the plan you follow in your first 90-days in the role. The plan is derived from your research and forces you to scale up your knowledge of the company, the role, the competitors, the skills required, and how you meet or exceed all of them. The plan gives you a good sense of how you would approach this new role if you were to be hired. In addition, it once again allows the employer to see you in the role as well. When developing your plan Melissa recommends starting with the job description and using it as a skeleton to draft your plan. Look for “themes” within the job description. As an example, one theme might be you in the role of leader with five direct reports. In this case, as yourself what will you do with those reports in the first 30, 60, and 90 days. Will you review their current projects, will you attend their meetings, will you travel with them to a customer location? If the role is cross functional, how do you plan to interact with your peers over the 90-day period? List out the activities you intend to complete. The 90-day plan will show you’ve given serious thought to the role and that you’re able to hit the ground running. I think the 90-day plan framework might just be the best way to prepare for a job interview. THE BEST WAYS TO CONTACT MELISSA LLARENA Web: <a href="http://melissallarena.com" rel="nofollow" target="_blank">http://melissallarena.com</a> Twitter: <a href="https://twitter.com/CareerOutcomes" rel="nofollow" target="_blank">https://twitter.com/CareerOutcomes</a> Do you know what your online profile says about you? Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Melissa Llarena - How to prepare for a job interview

Marie Zimenoff

Marie Zimenoff is the CEO of Career Thought Leaders and the Resume Writing Academy. At Career Thought Leaders, Marie strives to equip career services providers with the tools, training, and support they need to succeed. She also champions the world’s premier resume training organization, the Resume Writing Academy, to provide leading-edge programs, content, and resources for resume writers so they can elevate their writing skills to world-class standards. https://www.careerthoughtleaders.com/ https://www.resumewritingacademy.com/

Marie Zimenoff is the CEO of Career Thought Leaders and the Resume Writing Academy. At Career Thought Leaders, Marie strives to equip career services providers with the tools, training, and support they need to succeed. She also champions the world’s premier resume training organization, the Resume Writing Academy, to provide leading-edge programs, content, and resources for resume writers so they can elevate their writing skills to world-class standards. <a href="https://www.careerthoughtleaders.com/" rel="nofollow" target="_blank">https://www.careerthoughtleaders.com/</a> <a href="https://www.resumewritingacademy.com/" rel="nofollow" target="_blank">https://www.resumewritingacademy.com/</a>

Marie Zimenoff - Career Thought Leader and Resume Writing Academy

Josh Steimle

"There are words you should not use on your LinkedIn profile." Find out what they are on today's podcast. Josh Steimle is the founder of Influencer Inc. He coaches c-suite executives to leverage their personal brands and influence to become thought leaders. In his upcoming book, 60-days to LinkedIn mastery, Josh shares his tips and tactics on how to use LinkedIn properly. He also shares the same information in a 60-day email course which you can access at https://www.influencerinc.co/60dayslinkedin  THE BEST WAY TO GET IN TOUCH WITH JOSH LinkedIn: linkedin.com/in/joshuasteimle Web: Joshsteimle.com

"There are words you should not use on your LinkedIn profile." Find out what they are on today's podcast. Josh Steimle is the founder of Influencer Inc. He coaches c-suite executives to leverage their personal brands and influence to become thought leaders. In his upcoming book, 60-days to LinkedIn mastery, Josh shares his tips and tactics on how to use LinkedIn properly. He also shares the same information in a 60-day email course which you can access at <a href="https://www.influencerinc.co/60dayslinkedin" rel="nofollow" target="_blank">https://www.influencerinc.co/60dayslinkedin</a> THE BEST WAY TO GET IN TOUCH WITH JOSH LinkedIn: <a href="http://linkedin.com/in/joshuasteimle" rel="nofollow" target="_blank">linkedin.com/in/joshuasteimle</a> Web: <a href="http://Joshsteimle.com" rel="nofollow" target="_blank">Joshsteimle.com</a>

Josh Steimle - 60 days to LinkedIn mastery

Susan Chritton

Ever wondered if personal branding is for you? In this podcast, Susan Chritton and I discuss when it's time to define your personal brand and more importantly how you define your personal brand. Personal branding is not reserved for a select few, it's something all of us should be doing to stand out in our careers.

Ever wondered if personal branding is for you? In this podcast, Susan Chritton and I discuss when it's time to define your personal brand and more importantly how you define your personal brand. Personal branding is not reserved for a select few, it's something all of us should be doing to stand out in our careers.

Susan Chritton Personal Branding for Dummies

Kristin Sherry

Today’s guest is Kristin Sherry founder of YouMap.  YouMap® is a process that helps individuals increase their work productivity, quality, and career fulfillment by taking an in-depth look at the four pillars of career satisfaction: strengths, values, motivating skills, and interests. Special thanks for Gina Riley for the indirect introduction. If you want your career to suck less, learn more at https://www.myyoumap.com/

Today’s guest is Kristin Sherry founder of YouMap.  YouMap® is a process that helps individuals increase their work productivity, quality, and career fulfillment by taking an in-depth look at the four pillars of career satisfaction: strengths, values, motivating skills, and interests. Special thanks for Gina Riley for the indirect introduction. If you want your career to suck less, learn more at <a href="https://www.myyoumap.com/" rel="nofollow" target="_blank">https://www.myyoumap.com/</a>

YouMap with Kristin Sherry

Belma McCaffrey

Belma McCaffrey is the founder of the Work Bigger program and the author of the book, How to negotiate without losing friends, fans or job offers.   At Work Bigger, Belma helps her clients redefine what they call work so they can find their mission and lead with purpose. THE SIX-STEP WORKING BIGGER CAREER COACHING PROGRAM 1 - Identify your mission Blema is big on mission, so it’s no surprise this is where the Work Bigger program starts.  Your mission starts with your understanding your values.  From there Belma encourages her clients to identify their interests and activities they are naturally drawn to.   To determine your interests, Belma suggests considering the books you read or the podcasts you listen to.  Both are easy starting points. Belma also helps her clients identify their skills and the work environment or tasks where they feel energized.  It’s the intersection of your values, your interests and your skills where your mission lies. 2 - Tell your authentic personal story Once you know your mission, you now need to tie your mission to your personal story.  This is where you need to connect your past to your future.   As you develop this story, Blema recommends you develop an ask as well.  The ask is essentially being so clear on your mission that people know exactly how to help you.   This is very similar to what Olivia Gamber and I discussed during our interview. 3 - Develop a powerful personal brand Belma considers your personal brand to be how others perceive you and your mission. When you walk away from a conversation do people know what your mission is?   Belma helps her clients be as specific as possible about their mission. She coaches them to be laser focused and if necessary leave out groups of people who can’t help you achieve your mission. 4 - Develop a Connections Strategy Belma is not a fan of the word networking.  It sounds too much like work and can be very awkward. Blema prefers to help her clients build a connection strategy.   Your connection strategy is aligned to your mission and dependent on your personal preferences.  If networking events are not your thing so to speak, don’t attend them. Instead, invite individuals to coffee for example. 5 -  How to properly sell yourself Belma tells us one reason we feel so awkward about “selling ourselves” is because we are usually doing it without understanding our mission. Tying your mission to your job search is an easy way for you to sell yourself without feeling bad about it. The final step in the work bigger career coaching program is negotiation.  Fortunately, Belma has written a book on the topic.   Do you know what your online profile says about you?  Find out

Belma McCaffrey is the founder of the Work Bigger program and the author of the book, How to negotiate without losing friends, fans or job offers.   At Work Bigger, Belma helps her clients redefine what they call work so they can find their mission and lead with purpose. <h3>THE SIX-STEP WORKING BIGGER CAREER COACHING PROGRAM</h3> 1 - Identify your mission Blema is big on mission, so it’s no surprise this is where the Work Bigger program starts.  Your mission starts with your understanding your values.  From there Belma encourages her clients to identify their interests and activities they are naturally drawn to.   To determine your interests, Belma suggests considering the books you read or the podcasts you listen to.  Both are easy starting points. Belma also helps her clients identify their skills and the work environment or tasks where they feel energized.  It’s the intersection of your values, your interests and your skills where your mission lies. 2 - Tell your authentic personal story Once you know your mission, you now need to tie your mission to your personal story.  This is where you need to connect your past to your future.   As you develop this story, Blema recommends you develop an ask as well.  The ask is essentially being so clear on your mission that people know exactly how to help you.   This is very similar to what Olivia Gamber and I discussed during our <a href="http://www.ryanrhoten.com/olivia-gamber/" rel="nofollow" target="_blank">interview</a>. 3 - Develop a powerful personal brand Belma considers your personal brand to be how others perceive you and your mission. When you walk away from a conversation do people know what your mission is?   Belma helps her clients be as specific as possible about their mission. She coaches them to be laser focused and if necessary leave out groups of people who can’t help you achieve your mission. 4 - Develop a Connections Strategy Belma is not a fan of the word networking.  It sounds too much like work and can be very awkward. Blema prefers to help her clients build a connection strategy.   Your connection strategy is aligned to your mission and dependent on your personal preferences.  If networking events are not your thing so to speak, don’t attend them. Instead, invite individuals to coffee for example. 5 -  How to properly sell yourself Belma tells us one reason we feel so awkward about “selling ourselves” is because we are usually doing it without understanding our mission. Tying your mission to your job search is an easy way for you to sell yourself without feeling bad about it. The final step in the work bigger career coaching program is negotiation.  Fortunately, Belma has written a book on the topic. Do you know what your online profile says about you? Find out

The Benefits of Career Coaching with Belma McCaffrey

Adrienne Tom

"Your career success is ultimately up to you. It's not up to your boss or your manager. So if you're really yearning for a promotion or recognition or higher compensation, then you need to take the wheel and drive yourself places." - Adrienne Adrienne Tom is the founder of Career Impressions. Adrienne creates branded keyword-rich executive resumes and job search communications for senior leaders across North America to help top professionals level up and land a job faster. Adrienne loves partnering with top professionals who have a clarified job target in mind to help them land their next level role by packaging up their career story. 

"Your career success is ultimately up to you. It's not up to your boss or your manager. So if you're really yearning for a promotion or recognition or higher compensation, then you need to take the wheel and drive yourself places." - Adrienne Adrienne Tom is the founder of Career Impressions. Adrienne creates branded keyword-rich executive resumes and job search communications for senior leaders across North America to help top professionals level up and land a job faster. Adrienne loves partnering with top professionals who have a clarified job target in mind to help them land their next level role by packaging up their career story.

Adrienne Tom - Career Impressions

Welcome back to another episode of BYOB show, and that’s BYOB for building your own brand, not the brand you think someone else wants you to build.   I’m Ryan Rhoten from ryanrhoten.com. I am the creator of the personal branding blueprint an online course designed specifically to help you discover and define your personal brand. You can check that out at thepersonalbrandingblueprint.com If you’re not following me on Twitter yet kindly head on over there and look me up my handle is @ryanrhoten. Twitter is my social media platform of choice and If you’ve got branding questions feel free to ask away on Twitter. Or if you’d like to have your question featured on this podcast, head over to ryanrhoten.com/message Click the big green Start recording button. Thanks again for tuning in, and Today, I’m going to talk about something I get asked about a lot but we’re going to get there via a not so straightforward path. You may remember my interview with Shane Purnell host of the Platform Giant podcast. During the show, we discussed a methodology for building your platform called CARVE.   Obviously, CARVE is an acronym and the A in CARVE stands for Accomplishments which includes the various credentials you can earn throughout your career. As Shane and I discussed, these credentials can provide social proof and evidence that you do in fact know what you are talking about. However, there is a time, called the zero moment of truth when they don’t matter at all.    And that my friends is what we are going to talk about today.   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook 

Welcome back to another episode of BYOB show, and that’s BYOB for building your own brand, not the brand you think someone else wants you to build.   I’m Ryan Rhoten from <a href="http://ryanrhoten.com" rel="nofollow" target="_blank">ryanrhoten.com</a>. I am the creator of the personal branding blueprint an online course designed specifically to help you discover and define your personal brand. You can check that out at <a href="http://thepersonalbrandingblueprint.com" rel="nofollow" target="_blank">thepersonalbrandingblueprint.com</a> If you’re not following me on Twitter yet kindly head on over there and look me up my handle is @ryanrhoten. Twitter is my social media platform of choice and If you’ve got branding questions feel free to ask away on Twitter. Or if you’d like to have your question featured on this podcast, head over to <a href="http://ryanrhoten.com/message" rel="nofollow" target="_blank">ryanrhoten.com/message</a> Click the big green Start recording button. Thanks again for tuning in, and Today, I’m going to talk about something I get asked about a lot but we’re going to get there via a not so straightforward path. You may remember my interview with Shane Purnell host of the Platform Giant podcast. During the show, we discussed a methodology for building your platform called CARVE.   Obviously, CARVE is an acronym and the A in CARVE stands for Accomplishments which includes the various credentials you can earn throughout your career. As Shane and I discussed, these credentials can provide social proof and evidence that you do in fact know what you are talking about. However, there is a time, called the zero moment of truth when they don’t matter at all.    And that my friends is what we are going to talk about today. Do you know what your online profile says about you? Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! <a href="https://app.convertkit.com/landing_pages/40925" rel="nofollow" target="_blank">Take the Assessment</a> CONNECT WITH RYAN RHOTEN <a href="https://www.linkedin.com/in/ryanrhoten" rel="nofollow" target="_blank">LinkedIn</a> | <a href="https://twitter.com/RyanRhoten" rel="nofollow" target="_blank">Twitter</a> | <a href="https://www.facebook.com/brandnewyoupodcast/" rel="nofollow" target="_blank">Facebook</a>

Credentials Don't Matter - BYOB26

Paul Brodie

After the doctor told Paul if he didn't change his ways, he would be dead within six years, Paul made massive changes to his lifestyle. Now, several years later, Paul has left his job as a teacher and now runs a book publishing company. In this show, Paul walks us through the process of becoming a published author and gives us his best tips and advice on how to do it smoother than you may think.       Learn more - https://www.brodieedu.com/

After the doctor told Paul if he didn't change his ways, he would be dead within six years, Paul made massive changes to his lifestyle. Now, several years later, Paul has left his job as a teacher and now runs a book publishing company. In this show, Paul walks us through the process of becoming a published author and gives us his best tips and advice on how to do it smoother than you may think.     Learn more - <a href="https://www.brodieedu.com/" rel="nofollow" target="_blank">https://www.brodieedu.com/</a>

Paul Brodie - Get Published

AJ Wilcox

Today's guest is AJ Wilcox, Founder of B2Linked. B2Linked is a LinkedIn advertising agency that specializes in account management as well as training and consulting for LinkedIn Ads. AJ and his team manage over 300 LinkedIn Ad accounts and have spent over $110 million on LinkedIn Ads, which includes ads for four of LinkedIn's top 10 accounts. For a free LinkedIn Ads checklist visit: https://B2Linked.com/checklist To reach AJ directly, fill out a form anywhere on the website and you go straight to his inbox.

Today's guest is AJ Wilcox, Founder of B2Linked. B2Linked is a LinkedIn advertising agency that specializes in account management as well as training and consulting for LinkedIn Ads. AJ and his team manage over 300 LinkedIn Ad accounts and have spent over $110 million on LinkedIn Ads, which includes ads for four of LinkedIn's top 10 accounts. For a free LinkedIn Ads checklist visit: <a href="https://B2Linked.com/checklist" rel="nofollow" target="_blank">https://B2Linked.com/checklist</a> To reach AJ directly, fill out a form anywhere on the website and you go straight to his inbox.

AJ Wilcox - LinkedIn Ads expert

Jared Easley

Jared Easley | Social Media | Networking | Podcasting Good To Great   SHOW NOTES: http://ryanrhoten.com/jaredeasley   Today we welcome to the show Jared Easley from starvethedoubts.com A self-proclaimed “everyday guy” Jared also happens to be an podcaster, speaker, author, and a master networker. His podcast Starve the Doubts, has been featured on Entrepreneur.com and the Huffington Post as the #1 emerging entrepreneurial podcast. Jared is a co-founder of the Podcast Movement conference - A conference by podcasters for podcasters.  This event was held for the first time last year and was such as overwhelming success that the second annual Podcast Movement conference will be held later this year (2015) in Ft Worth Texas. As an author Jared’s book: Podcasting good to great; How to build your audience through collaboration is an Amazon #1 best seller. But don’t let the title fool you.  At it’s core, Podcasting good to great provides you with a proven roadmap that will help you become a great connector and influencer. PODCASTING GOOD TO GREAT Launched on the opening day of the Podcast Movement conference, Jared’s book, Podcasting Good to Great quickly rose to number one status on Amazon.  Having practiced what he preaches in the book, Jared had already built an amazing audience through collaboration. This same audience propelled his book to the number one spot in three categories. Jared is the original Noticer and is big on being the noticer vs chasing influencers. Chasing influencers, Jared explains, is what many of us try to do in the hopes of propelling our brands, which rarely works out. Jared challenges that rather than spending your time chasing influencers, being the noticer is much better way and much more rewarding use of your time. Being the noticer starts with the realization that no one really cares about what you’re doing or working on, unless you take the time to care about others first.  By noticing others first, we generate rapport which will eventually lead to reciprocity. Being the noticer is very much like planting the garden and then watching it grow.  It takes time but will yield you benefits down the road. Frankly, if you’re looking for instant gratification, this formula will not work for you.  The formula of being the noticer takes time and does not scale but it is a great long-term strategy. We even discuss how to apply the “being the noticer” formula to the job search and the importance of being in the 3%. Hint: As a podcast listener you might just be in the 3% already. PODCAST MOVEMENT CONFERENCE Jared is a co-founder of the Podcast Movement Conference.  We discuss how the conference came about and the steps necessary to make the conference happen. Some of the featured speakers at this year’s conference include: Aisha Tyler - Girl on Guy Podcast Sarah Koenig - Serial Roman Mars - 99% Invisible Pat Flynn - Smart Passive Income John Lee Dumas - Entrepreneur on Fire Lou Mongello - WDW Radio Don’t let the name of the conference fool you into not attending.  Whether you have a podcast or not this conference is top notch and I highly recommend it.

Jared Easley | Social Media | Networking | Podcasting Good To Great SHOW NOTES: <a href="http://ryanrhoten.com/jaredeasley" rel="nofollow" target="_blank">http://ryanrhoten.com/jaredeasley</a> Today we welcome to the show Jared Easley from <a href="http://starvethedoubts.com" rel="nofollow" target="_blank">starvethedoubts.com</a> A self-proclaimed “everyday guy” Jared also happens to be an podcaster, speaker, author, and a master networker. His podcast Starve the Doubts, has been featured on <a href="http://Entrepreneur.com" rel="nofollow" target="_blank">Entrepreneur.com</a> and the Huffington Post as the #1 emerging entrepreneurial podcast. Jared is a co-founder of the Podcast Movement conference - A conference by podcasters for podcasters.  This event was held for the first time last year and was such as overwhelming success that the second annual Podcast Movement conference will be held later this year (2015) in Ft Worth Texas. As an author Jared’s book: Podcasting good to great; How to build your audience through collaboration is an Amazon #1 best seller. But don’t let the title fool you.  At it’s core, Podcasting good to great provides you with a proven roadmap that will help you become a great connector and influencer. PODCASTING GOOD TO GREAT Launched on the opening day of the Podcast Movement conference, Jared’s book, Podcasting Good to Great quickly rose to number one status on Amazon.  Having practiced what he preaches in the book, Jared had already built an amazing audience through collaboration. This same audience propelled his book to the number one spot in three categories. Jared is the original Noticer and is big on being the noticer vs chasing influencers. Chasing influencers, Jared explains, is what many of us try to do in the hopes of propelling our brands, which rarely works out. Jared challenges that rather than spending your time chasing influencers, being the noticer is much better way and much more rewarding use of your time. Being the noticer starts with the realization that no one really cares about what you’re doing or working on, unless you take the time to care about others first.  By noticing others first, we generate rapport which will eventually lead to reciprocity. Being the noticer is very much like planting the garden and then watching it grow.  It takes time but will yield you benefits down the road. Frankly, if you’re looking for instant gratification, this formula will not work for you.  The formula of being the noticer takes time and does not scale but it is a great long-term strategy. We even discuss how to apply the “being the noticer” formula to the job search and the importance of being in the 3%. Hint: As a podcast listener you might just be in the 3% already. PODCAST MOVEMENT CONFERENCE Jared is a co-founder of the <a href="http://podcastmovement.com/" rel="nofollow" target="_blank">Podcast Movement Conference</a>.  We discuss how the conference came about and the steps necessary to make the conference happen. Some of the featured speakers at this year’s conference include: Aisha Tyler - Girl on Guy Podcast Sarah Koenig - Serial Roman Mars - 99% Invisible Pat Flynn - Smart Passive Income John Lee Dumas - Entrepreneur on Fire Lou Mongello - WDW Radio Don’t let the name of the conference fool you into not attending.  Whether you have a podcast or not this conference is top notch and I highly recommend it.

Jared Easley - Be the Noticer

Matthew Capala

Matthew Capala | SEO | Personal Branding FULL SHOW NOTES: http://ryanrhoten.com/matthew Today we welcome to the show Matthew Capala the founder of search decoder  Matthew is a branding and SEO expert who has helped large brands, such as Apple, Dell, and Tommy Hilfiger leverage the use of the internet to spur growth. He is an adjunct professor at NYU where he teaches search marketing.  He is the author of two books; Away with the Average and the Amazon best selling book SEO like I’m 5. As an Inbound marketing consultant, he is a sought after International speaker, having spoken at events like the Internet Summit, Search Marketing Day and MIX Caribbean.   He is also a blogger whose work has been featured on The Huffington Post, TNW and ProBlogger. Matthew’s gone from construction worker to bus boy to waiter to executive and now entrepreneur. He’s a fellow Udemy instructor and a self-proclaimed bootstrapping dreamprenuer. Best way for the listeners to get in touch with Matthew. Twitter: @searchdecoder Website:  searchdecoder.com Matthew left the listeners with this final thought when it comes to your career. "Invisibility is a fate worse than failure.  So fail.  But in order to fail a few times, you need to just get started." 

Matthew Capala | SEO | Personal Branding FULL SHOW NOTES: <a href="http://ryanrhoten.com/matthew" rel="nofollow" target="_blank">http://ryanrhoten.com/matthew</a> Today we welcome to the show Matthew Capala the founder of search decoder  Matthew is a branding and SEO expert who has helped large brands, such as Apple, Dell, and Tommy Hilfiger leverage the use of the internet to spur growth. He is an adjunct professor at NYU where he teaches search marketing.  He is the author of two books; Away with the Average and the Amazon best selling book SEO like I’m 5. As an Inbound marketing consultant, he is a sought after International speaker, having spoken at events like the Internet Summit, Search Marketing Day and MIX Caribbean.   He is also a blogger whose work has been featured on The Huffington Post, TNW and ProBlogger. Matthew’s gone from construction worker to bus boy to waiter to executive and now entrepreneur. He’s a fellow Udemy instructor and a self-proclaimed bootstrapping dreamprenuer. Best way for the listeners to get in touch with Matthew. Twitter: @searchdecoder Website:  <a href="http://searchdecoder.com/" rel="nofollow" target="_blank">searchdecoder.com</a> Matthew left the listeners with this final thought when it comes to your career. "Invisibility is a fate worse than failure.  So fail.  But in order to fail a few times, you need to just get started."

Matthew Capala founder of Search Decoder

Dorie Clark

Not everyone listening to this podcast wants to become an entrepreneur in the truest sense of the word. I get that but here’s the thing, many people who eventually become entrepreneurs didn’t set out to obtain that moniker. It happened naturally over time. You may think that Doire’s book, Entrepreneurial You, is espousing this route. Go be an entrepreneur and if you think that after listening to the podcast, I’m afraid you’ve missed the point. Entrepreneurial You is really more about kick-starting your journey. Getting you to take small steps, to dip your toes into the water, to fiddle around with different things so you can find something that sticks.   And when you do find that something, whatever it may be, use her book as a guide to see if you can turn it into something you can get paid for. While I loved all of Dorie's actionable tips scattered throughout the book, To me, the most important aspect of entrepreneurial you is this notion of preparation. Preparing for things in life you don’t expect because you never know what the future may hold. What seems secure to you today may not be so secure tomorrow and that salary you hold so dear, the salary that frankly stops you from moving forward and pursuing something you’re passionate about, well, here’s a reality check for you. It can disappear literally overnight. Think about that for a minute. What would you do if tomorrow you were called into your bosses office and the HR manager is there to let you know your position has been eliminated?    In today’s age of corporate consolidation and the coming age of AI and blockchain, this is a very real scenario. Some of you listening may have already experienced this. So I ask you, what would you do if tomorrow your salary went to zero? What is your backup plan and keep in mind, get another job, isn’t really a backup plan when the mortgage is still due. As Dorie mentioned, pursuing something on the side is a great way to mitigate risk, provide you with skills, additional income and can ultimately make you less dependant on the day job. On the flip side, A side hustle may also make you more valuable in the day job, assuming of course if your company values the new skills you've acquired. So I’ll close out today’s show by asking the question Dorie asks at the end of her book. What are you working for? If your answer is the next paycheck, then it might be time for you to consider alternatives, to pursue a passion, to take small steps towards discovering your Entrepreneurial You. Taking those first steps is not easy, but I promise with each step you take, you will learn and move forward as long as your willing to give up the ghost of what you imagined your career would be, so can finally grasp what your career could be. Don’t forget to pick up a copy of Dorie’s book, Entrepreneurial You and while you’re clicking things on the screen I’d appreciate it if you added in a copy of my book, CareerKred into your cart as well. That’s wraps us up for today. Until next time. I’ve been Ryan and I’m out.

Not everyone listening to this podcast wants to become an entrepreneur in the truest sense of the word. I get that but here’s the thing, many people who eventually become entrepreneurs didn’t set out to obtain that moniker. It happened naturally over time. You may think that Doire’s book, Entrepreneurial You, is espousing this route. Go be an entrepreneur and if you think that after listening to the podcast, I’m afraid you’ve missed the point. Entrepreneurial You is really more about kick-starting your journey. Getting you to take small steps, to dip your toes into the water, to fiddle around with different things so you can find something that sticks.   And when you do find that something, whatever it may be, use her book as a guide to see if you can turn it into something you can get paid for. While I loved all of Dorie's actionable tips scattered throughout the book, To me, the most important aspect of entrepreneurial you is this notion of preparation. Preparing for things in life you don’t expect because you never know what the future may hold. What seems secure to you today may not be so secure tomorrow and that salary you hold so dear, the salary that frankly stops you from moving forward and pursuing something you’re passionate about, well, here’s a reality check for you. It can disappear literally overnight. Think about that for a minute. What would you do if tomorrow you were called into your bosses office and the HR manager is there to let you know your position has been eliminated?    In today’s age of corporate consolidation and the coming age of AI and blockchain, this is a very real scenario. Some of you listening may have already experienced this. So I ask you, what would you do if tomorrow your salary went to zero? What is your backup plan and keep in mind, get another job, isn’t really a backup plan when the mortgage is still due. As Dorie mentioned, pursuing something on the side is a great way to mitigate risk, provide you with skills, additional income and can ultimately make you less dependant on the day job. On the flip side, A side hustle may also make you more valuable in the day job, assuming of course if your company values the new skills you've acquired. So I’ll close out today’s show by asking the question Dorie asks at the end of her book. What are you working for? If your answer is the next paycheck, then it might be time for you to consider alternatives, to pursue a passion, to take small steps towards discovering your Entrepreneurial You. Taking those first steps is not easy, but I promise with each step you take, you will learn and move forward as long as your willing to give up the ghost of what you imagined your career would be, so can finally grasp what your career could be. Don’t forget to pick up a copy of Dorie’s book, Entrepreneurial You and while you’re clicking things on the screen I’d appreciate it if you added in a copy of my book, CareerKred into your cart as well. That’s wraps us up for today. Until next time. I’ve been Ryan and I’m out.

Dorie Clark - Entrepreneurial You

Wes Gay

Becoming known for knowing something is the key to boosting your brand. Today’s guest, Wes Gay, knows this better than most. He went from being laid off and working from his mother-in-law’s couch to running a successful StoryBrand certified agency in two years.

Becoming known for knowing something is the key to boosting your brand. Today’s guest, Wes Gay, knows this better than most. He went from being laid off and working from his mother-in-law’s couch to running a successful StoryBrand certified agency in two years.

Wes Gay - From the couch to running a StoryBrand certified agnecy in two years

Personal Branding | Online Reputation Management | Online Brand Show Notes: HERE Today on the BRAND New You Show I walk you through how to build your brand online. This past weekend I had the opportunity to speak on the topic at WordCamp Dayton. For those not familiar with WordCamps, they are essentially one or two days conferences that celebrate WordPress as a website platform. The experience levels ranged from total beginner to WordPress developer.  The organizers recognized this and divided the conference into separate tracks depending on experience and interests. If you get the opportunity to attend a WordCamp, I highly recommend you consider going and the odds of one being near you are actually pretty high.  WordCamps are held in many locations throughout the country and the world. The cost to attend is usually a fraction of other conferences which makes it an inexpensive way to gain new skills and meet new people. As I mentioned, my topic was building your personal brand online which was included in the marketing track. Download the presentation in the show notes.

Personal Branding | Online Reputation Management | Online Brand Show Notes: <a href="http://www.ryanrhoten.com/wordcamppresentation/ ‎" rel="nofollow" target="_blank">HERE</a> Today on the BRAND New You Show I walk you through how to build your brand online. This past weekend I had the opportunity to speak on the topic at WordCamp Dayton. For those not familiar with WordCamps, they are essentially one or two days conferences that celebrate WordPress as a website platform. The experience levels ranged from total beginner to WordPress developer.  The organizers recognized this and divided the conference into separate tracks depending on experience and interests. If you get the opportunity to attend a WordCamp, I highly recommend you consider going and the odds of one being near you are actually pretty high.  WordCamps are held in many locations throughout the country and the world. The cost to attend is usually a fraction of other conferences which makes it an inexpensive way to gain new skills and meet new people. As I mentioned, my topic was building your personal brand online which was included in the marketing track. Download the presentation in the show notes.

Build Your Personal Brand Online

The best podcasts on investing. For anyone interested in the stories in the investing industry, whether it's an interview with Ray Dalio or Ed Thorp to the writer of The Big Short. This topic includes the most fascinating stories from all the best investors. Add episodes you're interested into your queue below!

Best Investing Podcasts

The best podcast episodes of anyone with an interesting story. With famous guests like Obama, LeBron James, Drake, Oprah Winfrey, Richard Branson, Michelle Obama, Serena Williams, to anyone who has a unique and interesting story to tell. Add episodes you're interested into your queue below!