Inside this episode:  Gratitude For You Behind The Scenes A Warning Ads With A Twang Podcast  *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup Farewell to Facebook ads with a Twang https://onefocusmarketing.com/episode106  #twang

Inside this episode: <ul> <li>Gratitude For You</li> <li>Behind The Scenes</li> <li>A Warning</li> <li>Ads With A Twang Podcast</li> </ul> *** Please help me launch my new podcast, Ads With A Twang.  <a href="https://adswithatwang.com" rel="noopener nofollow" target="_blank">https://adswithatwang.com</a> Join my free - Facebook Ads With A Twang Group: <a href="https://bit.ly/twanggroup" rel="noopener nofollow" target="_blank">https://bit.ly/twanggroup</a> Farewell to Facebook ads with a Twang <a href="http://onefocusmarketing.com/episode106" rel="nofollow" target="_blank">https://onefocusmarketing.com/episode106</a>  #twang

Ep 106 - Farewell To Facebook Ads With A Twang

Inside this episode:  New and Different Opt-In Page Details Thank You Page Details One Word Openings  *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup  How To Grow Your Facebook Group and Email List https://onefocusmarketing.com/episode105  #twang

Inside this episode: <ul> <li>New and Different</li> <li>Opt-In Page Details</li> <li>Thank You Page Details</li> <li>One Word Openings</li> </ul> *** Please help me launch my new podcast, Ads With A Twang.  <a href="https://adswithatwang.com" rel="nofollow" target="_blank">https://adswithatwang.com</a> Join my free - Facebook Ads With A Twang Group: <a href="https://bit.ly/twanggroup" rel="noopener nofollow" target="_blank">https://bit.ly/twanggroup</a> How To Grow Your Facebook Group and Email List <a href="http://onefocusmarketing.com/episode105" rel="noopener nofollow" target="_blank">https://onefocusmarketing.com/episode105</a>  #twang

Ep 105 - How To Grow Your Facebook Group & Email List With Ads

Inside this episode:  YES, if… You have a proven offer You know your expectation You know how to measure success  *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup   Should you even be running Facebook ads right now? https://onefocusmarketing.com/episode104  #twang

Inside this episode: <ul> <li>YES, if…</li> <li>You have a proven offer</li> <li>You know your expectation</li> <li>You know how to measure success</li> </ul> *** Please help me launch my new podcast, Ads With A Twang.  <a href="https://adswithatwang.com" rel="noopener nofollow" target="_blank">https://adswithatwang.com</a> Join my free - Facebook Ads With A Twang Group: <a href="https://bit.ly/twanggroup" rel="noopener nofollow" target="_blank">https://bit.ly/twanggroup  </a> Should you even be running Facebook ads right now? <a href="http://onefocusmarketing.com/episode104" rel="noopener nofollow" target="_blank">https://onefocusmarketing.com/episode104</a>  #twang

Ep 104 - Should You Even Be Running Facebook Ads Now

Inside this episode:  What funnels can you use with your ads Why you can’t rely solely on your Facebook ads AND YOU SHOULDN’T Where should you promote your funnel  Facebook Group: http://bit.ly/twanggroup Back to Basics Videos:  https://marketingwithatwang.com/basics

Inside this episode: <ul> <li>What funnels can you use with your ads</li> <li>Why you can’t rely solely on your Facebook ads AND YOU SHOULDN’T</li> <li>Where should you promote your funnel</li> </ul> Facebook Group: <a href="http://bit.ly/twanggroup" rel="nofollow" target="_blank">http://bit.ly/twanggroup</a> Back to Basics Videos:  <a href="https://marketingwithatwang.com/basics" rel="nofollow" target="_blank">https://marketingwithatwang.com/basics</a>

Ep 103 - Facebook ads back to basics - The funnel

Inside this episode:  How to define your ideal audience for your ads What kind of offer should you make to your audience Will your audience pay for your offer  Facebook Group: http://bit.ly/twanggroup Back to Basics Videos:  https://marketingwithatwang.com/basics

Inside this episode: <ul> <li>How to define your ideal audience for your ads</li> <li>What kind of offer should you make to your audience</li> <li>Will your audience pay for your offer</li> </ul> Facebook Group: <a href="http://bit.ly/twanggroup" rel="nofollow" target="_blank">http://bit.ly/twanggroup</a> Back to Basics Videos:  <a href="https://marketingwithatwang.com/basics" rel="nofollow" target="_blank">https://marketingwithatwang.com/basics</a>

Ep 102 - Facebook ads back to basics - audience and offer

Inside this episode:  Why getting caught up in the latest feature is a rookie mistake When in doubt keep it simple How to get back to basics step by step  Facebook Group: http://bit.ly/twanggroup Back to Basics Videos:  https://marketingwithatwang.com/basics

Inside this episode: <ul> <li>Why getting caught up in the latest feature is a rookie mistake</li> <li>When in doubt keep it simple</li> <li>How to get back to basics step by step</li> </ul> Facebook Group: <a href="http://bit.ly/twanggroup" rel="nofollow" target="_blank">http://bit.ly/twanggroup</a> Back to Basics Videos:  <a href="https://marketingwithatwang.com/basics" rel="nofollow" target="_blank">https://marketingwithatwang.com/basics</a>

Ep 101 - Getting back to basics with Facebook ads

Inside this episode:  The 3 key things you must have to make this work What most will never do but must be done to make this kind of money How to use Facebook ad spend reinvestment to compound your results  With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: <ul> <li>The 3 key things you must have to make this work</li> <li>What most will never do but must be done to make this kind of money</li> <li>How to use Facebook ad spend reinvestment to compound your results</li> </ul> With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. <a href="http://bit.ly/twanggroup" rel="nofollow" target="_blank">http://bit.ly/twanggroup</a>

Ep 100 - How To Make 100k In A Month With Facebook Ads

Inside this episode:  Active marketing vs Passive marketing Why learning Facebook ads yourself will pay massive dividends 30 Day Facebook Ad Plan  With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: <ul> <li>Active marketing vs Passive marketing</li> <li>Why learning Facebook ads yourself will pay massive dividends</li> <li>30 Day Facebook Ad Plan</li> </ul> With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. <a href="http://bit.ly/twanggroup" rel="nofollow" target="_blank">http://bit.ly/twanggroup</a>

Ep 99 - Why you should invest in Facebook ads right now

Inside this episode:  The difference between strategy and tactics How to use strategy to achieve your goals Why you don’t want to put faith in your Facebook ads person for your strategy  With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: <ul> <li>The difference between strategy and tactics</li> <li>How to use strategy to achieve your goals</li> <li>Why you don’t want to put faith in your Facebook ads person for your strategy</li> </ul> With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. <a href="http://bit.ly/twanggroup" rel="nofollow" target="_blank">http://bit.ly/twanggroup</a>

Ep 98 - Facebook ads fatal flaw #1 - Thinking they’re a strategy

Inside this episode:  The 5 must know numbers before you start your ads Why defining your OWN cost per action is so important Why copying off your “neighbor” doesn’t work  With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: <ul> <li>The 5 must know numbers before you start your ads</li> <li>Why defining your OWN cost per action is so important</li> <li>Why copying off your “neighbor” doesn’t work</li> </ul> With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. <a href="http://bit.ly/twanggroup" rel="nofollow" target="_blank">http://bit.ly/twanggroup</a>

Ep 97 - What numbers actually matter with your Facebook ads

Facebook ads with a Twang  is dedicated to taking the often over complicated process of creating successful Facebook ads and breaking them down step by step in less than 10 minutes at a time.

I learn a lot from this guy. Highly recommended. Really good stuff!

Great content.

Great episode on budgeting!! You explained it in a way that finally makes sense to me!

I love how simple you make Facebook Ads!

Facebook Ads with a Twang

Inside this episode:  Do you need a bajillion followers to make Instagram ads work? Should you create separate ads for FB and IG? Is your target market even on IG? Video or image ads… which actually work.   With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: <ul> <li>Do you need a bajillion followers to make Instagram ads work?</li> <li>Should you create separate ads for FB and IG?</li> <li>Is your target market even on IG?</li> <li>Video or image ads… which actually work. </li> </ul> With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. <a href="http://bit.ly/twanggroup" rel="nofollow" target="_blank">http://bit.ly/twanggroup</a>

Ep 93 - 4 Part Instagram Ad Series - Instagram Ad Myths

Inside this episode:  Are IG ads right for you Should you run FB and IG ads at the same time How Instagram ad metrics aren’t the same as Facebook Should you use images or videos Do IG ads have different rules than FB  With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: <ul> <li>Are IG ads right for you</li> <li>Should you run FB and IG ads at the same time</li> <li>How Instagram ad metrics aren’t the same as Facebook</li> <li>Should you use images or videos</li> <li>Do IG ads have different rules than FB</li> </ul> With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. <a href="http://bit.ly/twanggroup" rel="nofollow" target="_blank">http://bit.ly/twanggroup</a>

Ep 94 - Part 2 - Instagram Ad Series - How to THINK about Instagram Ads

This might be the best episode I’ve done but really, you’ll have to be the judge. Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Also, this episode will show you exactly what you need to know to figure out why your current marketing funnel may not be converting the way you want. I’m really excited to share this with you and please leave me a comment and let me know what you think. Here comes Episode 62! Here is the video that walks you through step by step: https://youtu.be/b8ZMFvHIKR4 *** This is exactly the kind of stuff we’re talking about in my Marketing With a Twang Membership Club - for more info on it click here …. http://bit.ly/mawtclub

This might be the best episode I’ve done but really, you’ll have to be the judge. Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Also, this episode will show you exactly what you need to know to figure out why your current marketing funnel may not be converting the way you want. I’m really excited to share this with you and please leave me a comment and let me know what you think. Here comes Episode 62! Here is the video that walks you through step by step: <a href="https://youtu.be/b8ZMFvHIKR4" rel="nofollow" target="_blank">https://youtu.be/b8ZMFvHIKR4</a> *** This is exactly the kind of stuff we’re talking about in my Marketing With a Twang Membership Club - for more info on it click here …. <a href="http://bit.ly/mawtclub" rel="nofollow" target="_blank">http://bit.ly/mawtclub</a>

Episode #62 -  3 Must Have Elements to an Unstoppable Facebook Ad

Episode #16 -  How to use the Facebook Pixel to grow your business   Hopefully you listened to episode #15 and understand now what the Facebook pixel is.   On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business.   This is pretty important.   Most of your competition is probably either too lazy or confused about pixels to actually use them effectively.   So there is little doubt you learning everything you can and using pixels when running your ads is hugely important.   The cool thing is that once they are set up you really don’t have to mess with them.   Your priority will be in how to use them on your next campaign to accomplish whatever goals you have set.   This episode will be fun and I can’t wait to get started.  See ya there!   How to find the Facebook pixel and create a custom audience   Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life! Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

Episode #16 -  How to use the Facebook Pixel to grow your business Hopefully you listened to episode #15 and understand now what the Facebook pixel is. On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business. This is pretty important. Most of your competition is probably either too lazy or confused about pixels to actually use them effectively. So there is little doubt you learning everything you can and using pixels when running your ads is hugely important. The cool thing is that once they are set up you really don’t have to mess with them. Your priority will be in how to use them on your next campaign to accomplish whatever goals you have set. This episode will be fun and I can’t wait to get started.  See ya there! <a href="http://onefocusmarketing.com/pixelvideo" rel="nofollow" target="_blank">How to find the Facebook pixel and create a custom audience</a> Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life! Funnel Strategies for Facebook<a href="https://www.facebook.com/groups/thefunnelstrategist/" rel="nofollow" target="_blank">https://www.facebook.com/groups/thefunnelstrategist/</a>

Episode #16 - How to use the Facebook pixel to grow your business

On this episode, I’ll discuss ad images and answer some often asked questions…    Should you use your picture in the image?     Should you use stock images?     What images convert best?     Should the image be similar or the same as what is on the landing page?  How much text can you put in an image since the rules changed?    I’ll also talk about where I find stock images… both free and paid.  As well as the tools I use to create images.   Here are the links I mention:https://www.canva.com http://www.relaythat.com   http://stock.adobe.com http://www.pexels.comhttps://www.sitebuilderreport.com/stock-up

On this episode, I’ll discuss ad images and answer some often asked questions… <ul> <li>Should you use your picture in the image?</li> </ul> <ul> <li>Should you use stock images?</li> </ul> <ul> <li>What images convert best?</li> </ul> <ul> <li>Should the image be similar or the same as what is on the landing page? </li> <li>How much text can you put in an image since the rules changed?</li> </ul> I’ll also talk about where I find stock images… both free and paid.  As well as the tools I use to create images. Here are the links I mention:<a href="https://www.canva.com" rel="nofollow" target="_blank">https://www.canva.com</a> <a href="http://www.relaythat.com" rel="nofollow" target="_blank">http://www.relaythat.com</a> <a href="http://stock.adobe.com" rel="nofollow" target="_blank">http://stock.adobe.com</a> http://www.pexels.comhttps://<a href="http://www.sitebuilderreport.com/stock-up" rel="nofollow" target="_blank">www.sitebuilderreport.com/stock-up</a>

Episode 4 - What kind of images should you use for your Facebook Ads?

I probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working.  Know your ideal customer inside and out!  That is where targeting begins by identifying all the things your ideal customer loves and those things that stress them out. There is a really cool tool by HubSpot to create your customer avatar: http://makemypersona.com  If you haven’t used this tool yet or otherwise done a similar exercise please do it before you ever run another ad. On this episode, I dive into creating an extremely targeted audience and how to narrow it down by adding additional demographic or behavioral factors. Also, I cover how to exclude certain factors that maybe you don’t want your ideal audience to have.  Check this episode out and subscribe to my podcast and leave a review. I’d love to know what you’re thinking!  If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

I probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working.  Know your ideal customer inside and out!  That is where targeting begins by identifying all the things your ideal customer loves and those things that stress them out. There is a really cool tool by HubSpot to create your customer avatar: <a href="http://makemypersona.com" rel="nofollow" target="_blank">http://makemypersona.com</a> If you haven’t used this tool yet or otherwise done a similar exercise please do it before you ever run another ad. On this episode, I dive into creating an extremely targeted audience and how to narrow it down by adding additional demographic or behavioral factors. Also, I cover how to exclude certain factors that maybe you don’t want your ideal audience to have.  Check this episode out and subscribe to my podcast and leave a review. I’d love to know what you’re thinking!  If you need help or have questions regarding Facebook ads then join my closed group: <a href="https://www.facebook.com/groups/thefunnelstrategist/" rel="nofollow" target="_blank">https://www.facebook.com/groups/thefunnelstrategist/</a>

Episode #46 -  How to create laser targeted audiences for Facebook ads

Facebook Bots

On this episode we'll be covering Facebook Messenger Bots.    What are bots   Higher level of customer interaction Allows your customer to interact with you    Why would you want them  Customer service Surveys Thank You’s Offers    How should you use them www.manychat.com 

On this episode we'll be covering Facebook Messenger Bots. <ol> <li>What are bots <ol> <li>Higher level of customer interaction</li> <li>Allows your customer to interact with you </li> </ol> </li> <li>Why would you want them <ol> <li>Customer service</li> <li>Surveys</li> <li>Thank You’s</li> <li>Offers </li> </ol> </li> <li>How should you use them</li> <li><a href="http://www.manychat.com" rel="nofollow" target="_blank">www.manychat.com</a></li> </ol>

Episode 3 - Facebook Bots

Episode #19 - What Facebook ad placements are right for your ads   Where your ads are shown can make or break your whole campaign.   Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps.   I know, I know - the more the better.   Just like audience size though you don’t want to show up everywhere because where your ads show is almost as important as who you are showing them to.   If your ad shows up in places that are out of context or where incidental clicks are likely to occur than this is not a good use of your ad spend.   On this episode I cover the placement of your ads. Which ones are useful and why some are better than others.   Also, I have created a bonus to walk you through an advanced placement option as well as how this affects your ad layout. http://onefocusmarketing.com/episode19   Join me on Episode #19!    Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

Episode #19 - What Facebook ad placements are right for your ads Where your ads are shown can make or break your whole campaign. Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps. I know, I know - the more the better. Just like audience size though you don’t want to show up everywhere because where your ads show is almost as important as who you are showing them to. If your ad shows up in places that are out of context or where incidental clicks are likely to occur than this is not a good use of your ad spend. On this episode I cover the placement of your ads. Which ones are useful and why some are better than others. Also, I have created a bonus to walk you through an advanced placement option as well as how this affects your ad layout. <a href="http://onefocusmarketing.com/episode19" rel="nofollow" target="_blank">http://onefocusmarketing.com/episode19</a> Join me on Episode #19! Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook<a href="https://www.facebook.com/groups/thefunnelstrategist/" rel="nofollow" target="_blank">https://www.facebook.com/groups/thefunnelstrategist/</a>

Episode 19 - What Facebook placements are right for your ads

“... the time to buy is when there’s blood in the streets.” - Baron Rothschild That old quote about the stock market is just as true for Facebook ads. When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses.  Facebook ads are going through a phase that ALL major marketing platforms have been through.  I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low hanging fruit. Many didn’t have marketing skills but just knew how to input an ad and for awhile that’s all you needed to know. Here is the really good part though... A gap is now being created. Those of the opportunists leaving and those that are willing to do the simple but not easy work of actual marketing. On episode 59 I talk about why now is the best time to get into Facebook ads.  I’m not saying you should abandon other marketing channels by a long shot but that Facebook is prime for opportunity. Here are some of the key things I mention that you’ll need to pay attention to:  Do your research! Know your ideal customer. - check out this tool over at HubSpot that will help you identify them: http://makemypersona.com Learn how to write better ad copy - The Adweek Copywriting Handbook - Joe Sugarman Remember Facebook is an ‘engagement’ platform, so make sure your ads entertain them! Give amazing content - way beyond what they’re expecting Map out your strategy ahead of time Learn how to craft your ads and input them the right way. You can get my beginners course (see below for a huge discount) or buy another one. If you don’t buy my course JUST MAKE SURE THEY ARE GIVING YOU REGULAR UPDATES. Facebook ads change often. You’ll want to stay on top of it.   Here is the video from this episode. https://youtu.be/pld1B3tCflA *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners All podcast listeners get a 70% discount!  Yep, you read that right 70%!  Go to: http://benblackmon.com/twang  and get all the details. Enter in coupon code: TWANG (in the payment section)

“... the time to buy is when there’s blood in the streets.” - Baron Rothschild That old quote about the stock market is just as true for Facebook ads. When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses.  Facebook ads are going through a phase that ALL major marketing platforms have been through.  I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low hanging fruit. Many didn’t have marketing skills but just knew how to input an ad and for awhile that’s all you needed to know. Here is the really good part though... A gap is now being created. Those of the opportunists leaving and those that are willing to do the simple but not easy work of actual marketing. On episode 59 I talk about why now is the best time to get into Facebook ads.  I’m not saying you should abandon other marketing channels by a long shot but that Facebook is prime for opportunity. Here are some of the key things I mention that you’ll need to pay attention to: <ol> <li>Do your research! Know your ideal customer. - check out this tool over at HubSpot that will help you identify them: <a href="http://makemypersona.com" rel="nofollow" target="_blank">http://makemypersona.com</a></li> <li>Learn how to write better ad copy - The Adweek Copywriting Handbook - Joe Sugarman</li> <li>Remember Facebook is an ‘engagement’ platform, so make sure your ads entertain them!</li> <li>Give amazing content - way beyond what they’re expecting</li> <li>Map out your strategy ahead of time</li> <li>Learn how to craft your ads and input them the right way. You can get my beginners course (see below for a huge discount) or buy another one. If you don’t buy my course JUST MAKE SURE THEY ARE GIVING YOU REGULAR UPDATES. Facebook ads change often. You’ll want to stay on top of it. </li> </ol> Here is the video from this episode. <a href="https://youtu.be/pld1B3tCflA" rel="nofollow" target="_blank">https://youtu.be/pld1B3tCflA</a> *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: <a href="http://benblackmon.com/twang" rel="nofollow" target="_blank">http://benblackmon.com/twang</a>  and get all the details. Enter in coupon code: TWANG (in the payment section)

Episode #59 -  Why NOW is the best time to start running Facebook ads

Targeting is such a huge topic that I can’t cover absolutely everything.  However, on this episode, I give you some practical tips on how to find interests to target that most of your competitors either don’t or won’t do.   You’ll find out things like:   How to identify, understand and reach customers that convert by answering these 12 questions.   Where to go to find additional targeting sources.   How to exclude audiences so you can get in front of new people.   How to narrow your audiences and make them more refined.   Here are the links I mention:    Free PDF - 12 Questions to identify, understand and reach customers that convert  Facebook audience insights    Don’t forget to email me if you have questions:  superman@onefocusmarketing.com

Targeting is such a huge topic that I can’t cover absolutely everything.  However, on this episode, I give you some practical tips on how to find interests to target that most of your competitors either don’t or won’t do. You’ll find out things like: How to identify, understand and reach customers that convert by answering these 12 questions. Where to go to find additional targeting sources. How to exclude audiences so you can get in front of new people. How to narrow your audiences and make them more refined. Here are the links I mention: <ol> <li>Free PDF - 12 Questions to identify, understand and reach customers that convert</li> <li><a href="https://www.facebook.com/business/learn/facebook-audience-insights" rel="nofollow" target="_blank"> Facebook audience insights</a></li> </ol> Don’t forget to email me if you have questions: superman@onefocusmarketing.com

Episode 7 - How to find the right interests to target with your Facebook ads

This episode is really just a list of tools I use every day when creating my Facebook ads for clients.  I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give them to you like I have them:   Images: https://stock.adobe.com http://canva.com   Video: http://onefocusmarketing.com/veeroll   Copy: http://amzn.to/2FiXy1j - The Adweek Guide to Copywriting Handbook http://onefocusmarketing.com/fs - Funnel Scripts   Video editing (and audio): https://camtasia.com   Video Recording: http://amzn.to/2qGf8sW - Logitech C920   Audio Recording: http://amzn.to/2CUtJ8X - Blue Snowball   Landing Pages: http://onefocusmarketing.com/cf - Click Funnels   Email: http://onefocusmarketing.com/ac - Active Campaign   Facebook Bots: https://manychat.com   Facebook ads: https://adespresso.com   Webinars: https://zoom.us - Live https://onefocusmarketing.com/ew - Automated   Analytics: https://www.google.com/analytics/tag-manager/   If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

This episode is really just a list of tools I use every day when creating my Facebook ads for clients.  I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give them to you like I have them: Images: <a href="https://stock.adobe.com" rel="nofollow" target="_blank">https://stock.adobe.com</a> <a href="http://canva.com" rel="nofollow" target="_blank">http://canva.com</a> Video: <a href="http://onefocusmarketing.com/veeroll" rel="nofollow" target="_blank">http://onefocusmarketing.com/veeroll</a> Copy: <a href="http://amzn.to/2FiXy1j" rel="nofollow" target="_blank">http://amzn.to/2FiXy1j</a> - The Adweek Guide to Copywriting Handbook <a href="http://onefocusmarketing.com/fs" rel="nofollow" target="_blank">http://onefocusmarketing.com/fs</a> - Funnel Scripts Video editing (and audio): <a href="https://camtasia.com" rel="nofollow" target="_blank">https://camtasia.com</a> Video Recording: <a href="http://amzn.to/2qGf8sW" rel="nofollow" target="_blank">http://amzn.to/2qGf8sW</a> - Logitech C920 Audio Recording: <a href="http://amzn.to/2CUtJ8X" rel="nofollow" target="_blank">http://amzn.to/2CUtJ8X</a> - Blue Snowball Landing Pages: <a href="http://onefocusmarketing.com/cf" rel="nofollow" target="_blank">http://onefocusmarketing.com/cf</a> - Click Funnels Email: <a href="http://onefocusmarketing.com/ac" rel="nofollow" target="_blank">http://onefocusmarketing.com/ac</a> - Active Campaign Facebook Bots: <a href="https://manychat.com" rel="nofollow" target="_blank">https://manychat.com</a> Facebook ads: <a href="https://adespresso.com" rel="nofollow" target="_blank">https://adespresso.com</a> Webinars: <a href="https://zoom.us" rel="nofollow" target="_blank">https://zoom.us</a> - Live <a href="https://onefocusmarketing.com/ew" rel="nofollow" target="_blank">https://onefocusmarketing.com/ew</a> - Automated Analytics: <a href="https://www.google.com/analytics/tag-manager/" rel="nofollow" target="_blank">https://www.google.com/analytics/tag-manager/</a> If you need help or have questions regarding Facebook ads then join my closed group: <a href="https://www.facebook.com/groups/thefunnelstrategist/" rel="nofollow" target="_blank">https://www.facebook.com/groups/thefunnelstrategist/</a>

Episode #47 -  What tools I use to create amazing Facebook ads

Episode #15 -  What the heck is the Facebook Pixel   You’ve just been PIXELED!   Whether you know it or not or even like it or not you have been getting pixeled for years.   Pixels are little bits of code that track visitors.   Facebook, Google, Twitter, Amazon are a few of the companies doing it but really they are everywhere.   On this episode I’m going to cover:   What a pixel is  Who uses pixels  Why pixels are used  How a pixels can help you grow your business and even help you outpace the competition    AND   I’m not gonna get so technical that you’ll need an IT degree to understand it.   How to find the Facebook pixel and create a custom audience   Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life! Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

Episode #15 -  What the heck is the Facebook Pixel You’ve just been PIXELED! Whether you know it or not or even like it or not you have been getting pixeled for years. Pixels are little bits of code that track visitors. Facebook, Google, Twitter, Amazon are a few of the companies doing it but really they are everywhere. On this episode I’m going to cover: <ol> <li>What a pixel is </li> <li>Who uses pixels </li> <li>Why pixels are used </li> <li>How a pixels can help you grow your business and even help you outpace the competition</li> </ol> AND I’m not gonna get so technical that you’ll need an IT degree to understand it. <a href="http://onefocusmarketing.com/pixelvideo" rel="nofollow" target="_blank">How to find the Facebook pixel and create a custom audience</a> Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life! Funnel Strategies for Facebook<a href="https://www.facebook.com/groups/thefunnelstrategist/" rel="nofollow" target="_blank">https://www.facebook.com/groups/thefunnelstrategist/</a>

Episode # 15 - What the heck is the Facebook pixel anyway?

LEAD

Facebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years. These ads are designed to capture leads quickly and easily without leaving the Facebook platform. On this episode, I talk about how to set up the lead ads including creating the form as well as what placements can be used.  Facebook lead ads are good for some businesses but not others and once you listen to this episode you’ll be able to see if they might work for your next campaign. Just remember with Facebook lead ads you’ll need a way to get the email addresses you collect from Facebook to your email service provider. With some providers, they integrate directly but with others, you may have to use http://www.zapier.com to have them ‘zapped’ to your email service. Once you get it all ready to go it really is a breeze and could be a great way to build your email list. If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

Facebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years. These ads are designed to capture leads quickly and easily without leaving the Facebook platform. On this episode, I talk about how to set up the lead ads including creating the form as well as what placements can be used.  Facebook lead ads are good for some businesses but not others and once you listen to this episode you’ll be able to see if they might work for your next campaign. Just remember with Facebook lead ads you’ll need a way to get the email addresses you collect from Facebook to your email service provider. With some providers, they integrate directly but with others, you may have to use <a href="http://www.zapier.com" rel="nofollow" target="_blank">http://www.zapier.com</a> to have them ‘zapped’ to your email service. Once you get it all ready to go it really is a breeze and could be a great way to build your email list. If you need help or have questions regarding Facebook ads then join my closed group: <a href="https://www.facebook.com/groups/thefunnelstrategist/" rel="nofollow" target="_blank">https://www.facebook.com/groups/thefunnelstrategist/</a>

Episode #49 -  What are Facebook lead ads and how can you use them

It seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few. Not to mention all the other ones that I mention how important the pixel is. So why another one… and I promise this won’t be the last! Simply put because I get so many questions about it. The Facebook pixel is one of those things when you master what it can do to help you grow your business by tracking and retargeting you’ll literally feel like you are basking in the sunshine.  That might be a little bit of an exaggeration. It is really important though and on this episode, I talk about a few things like: 1. What the pixel is  Setting up the pixel Why you should use the pixel Custom audiences and the pixel  And I give you an assignment at the end…  Hope you enjoy and if you want to explore whether or not we’re a good fit for working together go ahead and schedule some time here: http://onefocusmarketing.com/session   If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

It seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few. Not to mention all the other ones that I mention how important the pixel is. So why another one… and I promise this won’t be the last! Simply put because I get so many questions about it. The Facebook pixel is one of those things when you master what it can do to help you grow your business by tracking and retargeting you’ll literally feel like you are basking in the sunshine.  That might be a little bit of an exaggeration. It is really important though and on this episode, I talk about a few things like: 1. What the pixel is <ol> <li>Setting up the pixel</li> <li>Why you should use the pixel</li> <li>Custom audiences and the pixel</li> </ol> And I give you an assignment at the end…  Hope you enjoy and if you want to explore whether or not we’re a good fit for working together go ahead and schedule some time here: <a href="http://onefocusmarketing.com/session" rel="nofollow" target="_blank">http://onefocusmarketing.com/session</a> If you need help or have questions regarding Facebook ads then join my closed group: <a href="https://www.facebook.com/groups/thefunnelstrategist/" rel="nofollow" target="_blank">https://www.facebook.com/groups/thefunnelstrategist/</a>

Episode #54 -  Demystifying the Facebook Pixel

What they DON’T teach you in Facebook ads school  Inside this episode:  Where you should spend 80% of your time The #1 thing you must do to make your Facebook ads strategy work A simple strategy to give your ads the best chance of being a success  Youtube Video: https://youtu.be/AVZSnAGbeV8   *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com   Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

What they DON’T teach you in Facebook ads school Inside this episode: <ul> <li>Where you should spend 80% of your time</li> <li>The #1 thing you must do to make your Facebook ads strategy work</li> <li>A simple strategy to give your ads the best chance of being a success</li> </ul> Youtube Video: <a href="https://youtu.be/AVZSnAGbeV8" rel="nofollow" target="_blank">https://youtu.be/AVZSnAGbeV8</a> *** Want to know more about my Marketing With A Twang Membership? <a href="http://marketingwithatwang.com" rel="nofollow" target="_blank">http://MarketingWithATwang.com</a> Join my free - Facebook Ads With A Twang Group:  <a href="http://rcl.ink/LYO" rel="nofollow" target="_blank">http://rcl.ink/LYO</a>

Episode #78 - What they DON’T teach you in Facebook ads school

This episode may not be exactly what you think.  We are talking about those elusive Facebook ad leads for a nickel.   The leads that really do not exist but yet many think that’s what they should be getting.   Instead of focusing on pie-in-the-sky marketing I’ll talk about the 2 major keys to Facebook ads and figuring out what the cost of business is for you.   Can you live with a 2 to 1 return on investment instead of 20 to 1?  Meaning you make $2 for every $1 you spend instead of $20 for every $1.   You can stop comparing your campaigns to anybody else’s and start having them stand on their own. That’s one of the HUGE secrets to successful Facebook ads!   Don’t forget to email me if you have questions:  superman@onefocusmarketing.com

This episode may not be exactly what you think.  We are talking about those elusive Facebook ad leads for a nickel. The leads that really do not exist but yet many think that’s what they should be getting. Instead of focusing on pie-in-the-sky marketing I’ll talk about the 2 major keys to Facebook ads and figuring out what the cost of business is for you. Can you live with a 2 to 1 return on investment instead of 20 to 1?  Meaning you make $2 for every $1 you spend instead of $20 for every $1. You can stop comparing your campaigns to anybody else’s and start having them stand on their own. That’s one of the HUGE secrets to successful Facebook ads! Don’t forget to email me if you have questions: superman@onefocusmarketing.com

Episode 5 - How to get Facebook ad leads for a nickel?

This episode is actually quite a bit longer than the usual episodes. Mainly because there is a lot more to consider.   Hiring somebody can really be a sigh of relief or a source of stress.   I’m giving some practical tips as to where to find somebody and what to ask them when you do.  I’ll be answering questions like:    Do you see hiring someone to manage your Facebook ads as an expense to be managed or an asset that drives revenue?     Are you looking for someone to just input the ads or a Facebook marketing expert that can strategize your campaigns?     Why it is important for you to understand how to Facebook ads yourself even if you’re going to hire someone else to run them.    Find out why 99% of responses when asking for Facebook ads manager recommendations in a Facebook group are probably not a good idea.   Also, you’ll discover the 4 key questions you should be asking anyone you’re considering to take over your Facebook ad duties.  These are crucial and will help you see a different perspective. I covered A LOT!   So feel free to contact me with additional questions. superman@onefocusmarketing.com

This episode is actually quite a bit longer than the usual episodes. Mainly because there is a lot more to consider. Hiring somebody can really be a sigh of relief or a source of stress. I’m giving some practical tips as to where to find somebody and what to ask them when you do. I’ll be answering questions like: <ul> <li>Do you see hiring someone to manage your Facebook ads as an expense to be managed or an asset that drives revenue?</li> </ul> <ul> <li>Are you looking for someone to just input the ads or a Facebook marketing expert that can strategize your campaigns?</li> </ul> <ul> <li>Why it is important for you to understand how to Facebook ads yourself even if you’re going to hire someone else to run them.</li> </ul> Find out why 99% of responses when asking for Facebook ads manager recommendations in a Facebook group are probably not a good idea. Also, you’ll discover the 4 key questions you should be asking anyone you’re considering to take over your Facebook ad duties.  These are crucial and will help you see a different perspective. I covered A LOT!   So feel free to contact me with additional questions. superman@onefocusmarketing.com

Episode 6 - How to hire the right person to run your Facebook Ads

This episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do. I do not know any of them personally and I’m not an affiliate. I just dig them. In no particular order:  Jon Loomer - JonLoomer.com Mari Smith - MariSmith.com Rick Mulready - RickMulready.com Ezra Firestone - SmartMarketer.com Justin Brooke - AdSkills.com  *** Want to know more about my Marketing With A Twang Membership? http://bit.ly/mawtclub

This episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do. I do not know any of them personally and I’m not an affiliate. I just dig them. In no particular order: <ol> <li>Jon Loomer - <a href="http://JonLoomer.com" rel="nofollow" target="_blank">JonLoomer.com</a></li> <li>Mari Smith - <a href="http://MariSmith.com" rel="nofollow" target="_blank">MariSmith.com</a></li> <li>Rick Mulready - <a href="http://RickMulready.com" rel="nofollow" target="_blank">RickMulready.com</a></li> <li>Ezra Firestone - <a href="http://SmartMarketer.com" rel="nofollow" target="_blank">SmartMarketer.com</a></li> <li>Justin Brooke - <a href="http://AdSkills.com" rel="nofollow" target="_blank">AdSkills.com</a></li> </ol> *** Want to know more about my Marketing With A Twang Membership? <a href="http://bit.ly/mawtclub" rel="nofollow" target="_blank">http://bit.ly/mawtclub</a>

Episode #63 -  The Top 5 Facebook Ad Experts and Why I Follow Them

On this episode, we cover how Facebook charges for your ads as well as a few other things like:  Campaign Spending Limits Campaign Budget Optimization Daily Budget Lifetime Budget  Also, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most part is the optimal way to run your ad campaigns. The key to how you get charged is how you set up your account and I review this toward the end of the episode.  If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

On this episode, we cover how Facebook charges for your ads as well as a few other things like: <ul> <li>Campaign Spending Limits</li> <li>Campaign Budget Optimization</li> <li>Daily Budget</li> <li>Lifetime Budget</li> </ul> Also, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most part is the optimal way to run your ad campaigns. The key to how you get charged is how you set up your account and I review this toward the end of the episode.  If you need help or have questions regarding Facebook ads then join my closed group: <a href="https://www.facebook.com/groups/thefunnelstrategist/" rel="nofollow" target="_blank">https://www.facebook.com/groups/thefunnelstrategist/</a>

Episode #48 -  How Facebook charges you for your ads

How important is social proof?  Pretty dang important I’d say. On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll. Here is the video that walks you through step by step: https://youtu.be/9kaont0JG3Q *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: http://benblackmon.com/twang  and get all the details. Enter in coupon code: TWANG (in the payment section)

How important is social proof?  Pretty dang important I’d say. On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll. Here is the video that walks you through step by step: <a href="https://youtu.be/9kaont0JG3Q" rel="nofollow" target="_blank">https://youtu.be/9kaont0JG3Q</a> *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: <a href="http://benblackmon.com/twang" rel="nofollow" target="_blank">http://benblackmon.com/twang</a>  and get all the details. Enter in coupon code: TWANG (in the payment section)

Episode #57 -  How to Keep Your Facebook Ad Likes, Comments and Shares

The best podcast episodes on Startups. For anyone working in a startup, or anyone interested in the incredible stories behind how people built companies like Instagram, and Facebook. Offering both practical advice and insights, as well as the stories for how many of the biggest startups got to where they are today. Add episodes you're interested into your queue below!

OwlTail

Best Startups Podcasts

The best podcast episodes on romantic relationships. Episodes talk about the 5 love languages, intimacy, and the taboo topics of sexual desires and infidelity. This topic is a deep dive into the science and complexities that face us in our relationships with others. Add episodes you're interested into your queue below!