We all face self-sabotaging thoughts on occasion and it is important for us, as women, to collectively confront these issues so that we can move passed them as a community.  Today we get into self-imposed limitations, balancing vision and action, the ever-present victim mentality, and setting realistic goals.

We all face self-sabotaging thoughts on occasion and it is important for us, as women, to collectively confront these issues so that we can move passed them as a community.  Today we get into self-imposed limitations, balancing vision and action, the ever-present victim mentality, and setting realistic goals.

Re-release: Women, Money + Mindset

Kelly Diels

Kelly helps feminist entrepreneurs and culture makers sell to women without selling out by teaching feminist principles, including how they apply to marketing and other facets of business. She talks openly about controversial topics, including the false perceptions that exist around poor people and money. As a busy mom of five kids and a thriving entrepreneur, Kelly’s story is motivating and her message is profoundly important. 

Kelly helps feminist entrepreneurs and culture makers sell to women without selling out by teaching feminist principles, including how they apply to marketing and other facets of business. She talks openly about controversial topics, including the false perceptions that exist around poor people and money. As a busy mom of five kids and a thriving entrepreneur, Kelly’s story is motivating and her message is profoundly important.

Re-release: Kelly Diels on Women, Money + Power

Emily Williams

Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can emulate. Emily is such a great example of this kind of success and her fearless attitude is something we can all learn from.  Emily shows us that we have such amazing power to transform and mold our very existence through our thoughts, including the amount of money we have access to.

Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can emulate. Emily is such a great example of this kind of success and her fearless attitude is something we can all learn from.  Emily shows us that we have such amazing power to transform and mold our very existence through our thoughts, including the amount of money we have access to.

Re-release: Emily Williams on Mastering Your Money Mindset

In this episode, we’re getting vulnerable and sharing our money stories with you. This is not always an easy topic to discuss publicly, yet we need to start having these conversations in order to remove some of our collective shame about money—shame that is not helping any of us, particularly women. Going back to our memories of childhood, we share some of the difficult circumstances that shaped our understanding of—and relationship to—money. We hope that our experiences will give you the courage to confront your own stories about money. Don’t miss out on this heartfelt conversation!  

In this episode, we’re getting vulnerable and sharing our money stories with you. This is not always an easy topic to discuss publicly, yet we need to start having these conversations in order to remove some of our collective shame about money—shame that is not helping any of us, particularly women. Going back to our memories of childhood, we share some of the difficult circumstances that shaped our understanding of—and relationship to—money. We hope that our experiences will give you the courage to confront your own stories about money. Don’t miss out on this heartfelt conversation!

Re-release: Our Money Stories

On this re-released episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families). As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gender and the workplace. Do you also wish for a wife—someone to take care of all the details and homework so that you can focus on your career and on building your business? The first article we’re discussing is “70% of Top Male Earners in the US Have a Spouse Who Stays Home”. Another article we’d like to talk about is titled “What ‘Good’ Dads Get Away With”, which is the other side of the coin. You might have a husband who does a lot more than most husbands and fathers, yet you still find yourself being the primary caretaker and filling in all the gaps in your family’s day-to-day life. Either way, women are often financially marginalized by gender roles and these seem to be exacerbated when we become mothers. This conversation affects almost all of us and it has to be acknowledged that it is still largely an unequal playing field. Something’s got to give!

On this re-released episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families). As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gender and the workplace. Do you also wish for a wife—someone to take care of all the details and homework so that you can focus on your career and on building your business? The first article we’re discussing is “70% of Top Male Earners in the US Have a Spouse Who Stays Home”. Another article we’d like to talk about is titled “What ‘Good’ Dads Get Away With”, which is the other side of the coin. You might have a husband who does a lot more than most husbands and fathers, yet you still find yourself being the primary caretaker and filling in all the gaps in your family’s day-to-day life. Either way, women are often financially marginalized by gender roles and these seem to be exacerbated when we become mothers. This conversation affects almost all of us and it has to be acknowledged that it is still largely an unequal playing field. Something’s got to give!

Re-release: The Value of a Wife

As with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on): Best Books Jeni: The Great Alone / Start Finishing: How to Go from Idea to Done  Sandy: The Testaments: The Sequel to The Handmaid's Tale Best Netflix Shows Sandy: Bikram Jeni: The Marvelous Mrs. Maisel / Country Music: A Film by Ken Burns Best Purchase Jeni: Blackbird Dagger Earrings Sandy: Moose Knuckles Coat (super Canadian) Most Influential People Sandy: Claire Pelletreau  Jeni: Nathan Latka (loved his book) Favorite Instagram Accounts Sandy: https://www.instagram.com/alexandriaslens/ Jeni: www.instagram.com/dudewithsign/ Best Decisions Sandy: key hiring decisions Jeni: taking a legit family vacation / hiring   Best Articles Jeni: The ladders of wealth creation: a step-by-step roadmap to building wealth Best Podcasts Sandy: Unf*ck Your Brain Jeni:  Episode 126 | The Value of a Wife Our Words for 2019 Jeni: Expansion Sandy: Explosion

As with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on): Best Books Jeni: <a href="https://amzn.to/2tiRhBM" rel="nofollow" target="_blank">The Great Alone</a> / <a href="https://amzn.to/2RecHrE" rel="nofollow" target="_blank">Start Finishing: How to Go from Idea to Done</a> Sandy: <a href="https://amzn.to/2Rbk96I" rel="nofollow" target="_blank">The Testaments: The Sequel to The Handmaid's Tale</a> Best Netflix Shows Sandy: <a href="https://www.netflix.com/title/80221584" rel="nofollow" target="_blank">Bikram</a> Jeni: <a href="https://amzn.to/387R7fa" rel="nofollow" target="_blank">The Marvelous Mrs. Maisel</a> / <a href="https://amzn.to/384Tm2W" rel="nofollow" target="_blank">Country Music: A Film by Ken Burns</a> Best Purchase Jeni: <a href="https://www.instagram.com/blackbirddagger/" rel="nofollow" target="_blank">Blackbird Dagger Earrings</a> Sandy: <a href="https://www.mooseknucklescanada.com/" rel="nofollow" target="_blank">Moose Knuckles Coat</a> (super Canadian) Most Influential People Sandy: <a href="https://clairepells.com/" rel="nofollow" target="_blank">Claire Pelletreau</a> Jeni: Nathan Latka (<a href="https://amzn.to/36WAUcB" rel="nofollow" target="_blank">loved his book</a>) Favorite Instagram Accounts Sandy: <a href="https://www.instagram.com/alexandriaslens/" rel="nofollow" target="_blank">https://www.instagram.com/alexandriaslens/</a> Jeni: <a href="https://www.instagram.com/dudewithsign/" rel="nofollow" target="_blank">www.instagram.com/dudewithsign/</a> Best Decisions Sandy: key hiring decisions Jeni: taking a legit family vacation / hiring Best Articles Jeni: <a href="https://nathanbarry.com/wealth-creation/" rel="nofollow" target="_blank">The ladders of wealth creation: a step-by-step roadmap to building wealth</a> Best Podcasts Sandy: <a href="https://unfuckyourbrain.com/" rel="nofollow" target="_blank">Unf*ck Your Brain</a> Jeni: <a href="https://soulfulmbapodcast.com/podcast/episode-126-the-value-of-a-wife" rel="nofollow" target="_blank"> Episode 126 | The Value of a Wife</a> Our Words for 2019 Jeni: Expansion Sandy: Explosion

2019: A Year in Review

#147 An Intentional Approach to Your Numbers It is a common misconception that numbers are out of a business owner’s control. This pervasive thinking is not only untrue but also lends itself to a passive financial approach. Jeni and Sandy want you, as the powerful entrepreneurs you are, to take charge and be intentional about your numbers. During this episode, they debunk this passivity myth and discuss why it is so important to realize that you have financial agency as well as what you can do once you make this pivotal mindset shift. They also move past the conventional understanding of profit and offer an alternative lens. Profit should be the ultimate goal of every business endeavor, so changing current thinking unlocks unlimited potential. They have used this model to great success in their own businesses and they share these stories today. Ultimately, in shifting thinking about profit and numbers, you change your approach to business entirely.   Key Points From This Episode:    Why moving from financial passivity to realizing you have agency can fear-inducing.   Learn why it is not a good idea to start a business with the ultimate goal of getting a salary.   Profit and financial freedom should be the motivators of any business.   Women carry their experience as employees over into their roles as business owners.   The long game: why it is crucial to have an overarching vision to drive business decisions.   Unpacking the conventional understanding of profit and an alternative suggestion.   By adopting a ‘profit-first’ mentality, you gain clarity on the tools you need to get you there.   Learn how Jeni used a profit-first approach in her family business and how it succeeded.   Discover how Jeni and Sandy handled their salaries with Namastream.   A look at the suggested percentages of salaries, taxes, and revenue from Profit First.    Find out why the snowball effect gives you the psychological momentum to keep going.    Words of Wisdom: “When you hold agency for your outcomes, you’re responsible both for your successes as well as for your failures.”   “We are not the victim of our businesses.”    Links Mentioned in Today’s Episode: Bench — https://soulfulmbapodcast.com/bench Namastream — https://namastream.com/   Joy: Hilma af Klint at the Guggenheim — https://www.youtube.com/watch?v=CHdud9km7bQ Hilma af Klint: Paintings for the Future — https://amzn.to/2MPHz02 Hustle: Profit First — https://amzn.to/37uV1hV

#147 An Intentional Approach to Your Numbers It is a common misconception that numbers are out of a business owner’s control. This pervasive thinking is not only untrue but also lends itself to a passive financial approach. Jeni and Sandy want you, as the powerful entrepreneurs you are, to take charge and be intentional about your numbers. During this episode, they debunk this passivity myth and discuss why it is so important to realize that you have financial agency as well as what you can do once you make this pivotal mindset shift. They also move past the conventional understanding of profit and offer an alternative lens. Profit should be the ultimate goal of every business endeavor, so changing current thinking unlocks unlimited potential. They have used this model to great success in their own businesses and they share these stories today. Ultimately, in shifting thinking about profit and numbers, you change your approach to business entirely. Key Points From This Episode: <ul> <li>  Why moving from financial passivity to realizing you have agency can fear-inducing.</li> <li>  Learn why it is not a good idea to start a business with the ultimate goal of getting a salary.</li> <li>  Profit and financial freedom should be the motivators of any business.</li> <li>  Women carry their experience as employees over into their roles as business owners.</li> <li>  The long game: why it is crucial to have an overarching vision to drive business decisions.</li> <li>  Unpacking the conventional understanding of profit and an alternative suggestion.</li> <li>  By adopting a ‘profit-first’ mentality, you gain clarity on the tools you need to get you there.</li> <li>  Learn how Jeni used a profit-first approach in her family business and how it succeeded.</li> <li>  Discover how Jeni and Sandy handled their salaries with Namastream.</li> <li>  A look at the suggested percentages of salaries, taxes, and revenue from Profit First. </li> <li>  Find out why the snowball effect gives you the psychological momentum to keep going.</li> </ul> Words of Wisdom: “When you hold agency for your outcomes, you’re responsible both for your successes as well as for your failures.” “We are not the victim of our businesses.”  Links Mentioned in Today’s Episode: Bench — <a href="https://soulfulmbapodcast.com/bench" rel="nofollow" target="_blank">https://soulfulmbapodcast.com/bench</a> Namastream — <a href="https://namastream.com/" rel="nofollow" target="_blank">https://namastream.com/</a> Joy: Hilma af Klint at the Guggenheim — <a href="https://www.youtube.com/watch?v=CHdud9km7bQ" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=CHdud9km7bQ</a> Hilma af Klint: Paintings for the Future — <a href="https://amzn.to/2MPHz02" rel="nofollow" target="_blank">https://amzn.to/2MPHz02</a> Hustle: Profit First — <a href="https://amzn.to/37uV1hV" rel="nofollow" target="_blank">https://amzn.to/37uV1hV</a>

147 Financial Intelligence: An Intentional Approach to Your Numbers

Far too often business owners either fear or dread looking at the numbers or simply find it impersonal and boring. This is not an empowering way to approach your financials and does not have to be the case! Looking at the numbers can become a sacred monthly ritual where you take time to pause and reflect on all that you have accomplished and where you have room to improve. If this sounds like something you’d like to incorporate into your business, today’s show is just for you! Jeni and Sandy believe that what you track grows, not only because these numbers are in your consciousness, but also because you can create systems based on the data you uncover. There is often shame around small numbers, but every business has to start somewhere, so take time to understand and appreciate them. Every lesson the numbers teach you can be put to use to grow your business or make informed choices for how to move forward. Jeni and Sandy share two aspects of tracking numbers. They first talk about bookkeeping, what it is and the bookkeeping tools that they have found most useful for their businesses. Then they move onto a different aspect of tracking – the other metrics they use to measure their business performance. Tracking the numbers puts you back in the driver’s seat and empowers you to make decisions that align more closely with your goals. Don’t fear the numbers, embrace them! Key Points From This Episode:    Some of the reasons why what you track will grow.   Numbers are simply neutral data and not an indication of your worth.   Tracking can be separated into bookkeeping and other kinds of non-financial metrics.   Bookkeeping options: do it manually, hire a bookkeeper, or use an online bookkeeping tool or software tool.   How to choose a bookkeeping tool based on the specific needs of your business.   Insights into some advantages of using bookkeeping software.   Discover the specific reasons that Sandy and Jeni love using Bench for Namastream.   Learn more about the way that Sandy and Jeni track their sales goals.   Knowing your numbers allows for better decision-making and goal alignment.   Why it is useful to see differentiated product sales that comprise the total revenue.   If you have different products, differentiate goals and allocate energy accordingly.   Further expenses that Sandy and Jeni keep track of in their business.   Business performance metrics: numbers other than money that matter.   Make time to go over your numbers and let it be part of the ritual of running your company.  Words of Wisdom: “The more you analyze and understand how you made that first dollar, the easier it is going to be to make your next dollar.” “If you’re not looking at this stuff, you’re really shooting from the hip and making decisions whimsically. And I love whimsy but not when I am talking about my business.”  Links Mentioned in Today’s Episode:  Bench Accounting — https://soulfulmbapodcast.com/bench Namastream — https://namastream.com/ QuickBooks — https://quickbooks.intuit.com/ FreshBooks — https://www.freshbooks.com/ Stripe — https://stripe.com/ Tezza on Instagram https://www.instagram.com/tezza/   Joy: Tezza App — https://apps.apple.com/us/app/tezza/id1393061654 Hustle: Start Finishing on Amazon — https://amzn.to/2LBeR2n

Far too often business owners either fear or dread looking at the numbers or simply find it impersonal and boring. This is not an empowering way to approach your financials and does not have to be the case! Looking at the numbers can become a sacred monthly ritual where you take time to pause and reflect on all that you have accomplished and where you have room to improve. If this sounds like something you’d like to incorporate into your business, today’s show is just for you! Jeni and Sandy believe that what you track grows, not only because these numbers are in your consciousness, but also because you can create systems based on the data you uncover. There is often shame around small numbers, but every business has to start somewhere, so take time to understand and appreciate them. Every lesson the numbers teach you can be put to use to grow your business or make informed choices for how to move forward. Jeni and Sandy share two aspects of tracking numbers. They first talk about bookkeeping, what it is and the bookkeeping tools that they have found most useful for their businesses. Then they move onto a different aspect of tracking – the other metrics they use to measure their business performance. Tracking the numbers puts you back in the driver’s seat and empowers you to make decisions that align more closely with your goals. Don’t fear the numbers, embrace them! Key Points From This Episode: <ul> <li>  Some of the reasons why what you track will grow.</li> <li>  Numbers are simply neutral data and not an indication of your worth.</li> <li>  Tracking can be separated into bookkeeping and other kinds of non-financial metrics.</li> <li>  Bookkeeping options: do it manually, hire a bookkeeper, or use an online bookkeeping tool or software tool.</li> <li>  How to choose a bookkeeping tool based on the specific needs of your business.</li> <li>  Insights into some advantages of using bookkeeping software.</li> <li>  Discover the specific reasons that Sandy and Jeni love using Bench for Namastream.</li> <li>  Learn more about the way that Sandy and Jeni track their sales goals.</li> <li>  Knowing your numbers allows for better decision-making and goal alignment.</li> <li>  Why it is useful to see differentiated product sales that comprise the total revenue.</li> <li>  If you have different products, differentiate goals and allocate energy accordingly.</li> <li>  Further expenses that Sandy and Jeni keep track of in their business.</li> <li>  Business performance metrics: numbers other than money that matter.</li> <li>  Make time to go over your numbers and let it be part of the ritual of running your company.</li> </ul> Words of Wisdom: “The more you analyze and understand how you made that first dollar, the easier it is going to be to make your next dollar.” “If you’re not looking at this stuff, you’re really shooting from the hip and making decisions whimsically. And I love whimsy but not when I am talking about my business.”  Links Mentioned in Today’s Episode:  Bench Accounting — <a href="https://soulfulmbapodcast.com/bench" rel="nofollow" target="_blank">https://soulfulmbapodcast.com/bench</a> Namastream — <a href="https://namastream.com/" rel="nofollow" target="_blank">https://namastream.com/</a> QuickBooks — <a href="https://quickbooks.intuit.com/" rel="nofollow" target="_blank">https://quickbooks.intuit.com/</a> FreshBooks — <a href="https://www.freshbooks.com/" rel="nofollow" target="_blank">https://www.freshbooks.com/</a> Stripe — <a href="https://stripe.com/" rel="nofollow" target="_blank">https://stripe.com/</a> Tezza on Instagram <a href="https://www.instagram.com/tezza/" rel="nofollow" target="_blank">https://www.instagram.com/tezza/</a> Joy: Tezza App — <a href="https://apps.apple.com/us/app/tezza/id1393061654" rel="nofollow" target="_blank">https://apps.apple.com/us/app/tezza/id1393061654</a> Hustle: Start Finishing on Amazon — <a href="https://amzn.to/2LBeR2n" rel="nofollow" target="_blank">https://amzn.to/2LBeR2n</a>

146 Financial Intelligence: What You Track Grows

In this episode, where we dig into everything you need to know about profit and loss statements.  Understanding the numbers and margins that our business generates each month can be intimidating—and understandably so—but we are here to tell you why it is actually incredibly empowering to be aware of your finances. Our profit and loss statements and balance sheets give us valuable incremental information that we use to make decisions each and every month in our company. While P&amp;L statements may seem impenetrable, having a clear understanding of what they are telling us makes it SO much easier to make properly educated decisions moving forward. We help you understand the different sections of a profit and loss statement, the difference between gross and net profit, as well as the difference between top line and bottom line revenue today. We also get into the logical progression any new business must take, from requiring capital to breaking even and, finally, to generating revenue. We speak about the side hustle as a strategy to weather during the first few years of starting a business while still earning an income, which helps the prospect seem less intimidating. Our key message today is that it’s reasonable to build a company that, within a few years, is supporting you and your family. BUT is usually does take some time, so don’t sacrifice this amazing opportunity because it doesn’t happen in the first couple of months!   Key Points From This Episode:    Why understanding profit and loss (P&amp;L) statements is empowering rather than scary.   It is OK to not know everything and ask questions as a business professional.   An explanation of why a P&amp;L statement is only ready two weeks in arrears.    The goals and advantages of the P&amp;L statement: price and expense surveillance.   P&amp;L statements and balance sheets are the two most valuable monthly financial documents.   How revenue is defined in this conversation: not as accrual but cash-based monthly income.   The makeup of a P&amp;L statement (‘revenue’, ‘cost of goods’, and ‘other expenses’) explained.   A definition of ‘gross profit’ as ‘revenue’ minus ‘cost of goods’.   ‘Net profit’ is ‘gross profit’ minus ‘other expenses’.   Why having a lot of gross profit rather than a little is vital.   The business owner’s salary is not included in a P&amp;L statement.   Focus on making money instead of assessing which items money was spent on each month.   Earnings are one’s ‘top line revenue’ while savings are one’s ‘bottom line revenue’.   Products which generate top line rather than bottom line revenue are risky but lucrative.   Starting a business costs money and just breaking even after the first year is good.   Understanding reinvestment in relation to growth trajectory.   The value of keeping your business as a side hustle for the first few years.   Building a successful business is reasonable but just takes time.   What makes the bookkeeping tool Bench amazing and how to use it.   The brilliance of the analogue/digital mixture of Bench and its new tool called Pulse.    Words of Wisdom:  “Numbers and accounting reports are so avoided, but the truth is that this is the most empowering thing you can do.”  “You do need to spend money to create a business, period, and in the first year you’re doing well if you break even.” “It’s absolutely reasonable to build a company that within a few years is supporting you and your family. Don’t sacrifice that amazing opportunity because it doesn’t happen in two months.”   Links Mentioned in Today’s Episode: Namastream Become an Online Teacher Beta Launch Lab   Joy: Bench Hustle: TED Talks: Finance

In this episode, where we dig into everything you need to know about profit and loss statements.  Understanding the numbers and margins that our business generates each month can be intimidating—and understandably so—but we are here to tell you why it is actually incredibly empowering to be aware of your finances. Our profit and loss statements and balance sheets give us valuable incremental information that we use to make decisions each and every month in our company. While P&amp;L statements may seem impenetrable, having a clear understanding of what they are telling us makes it SO much easier to make properly educated decisions moving forward. We help you understand the different sections of a profit and loss statement, the difference between gross and net profit, as well as the difference between top line and bottom line revenue today. We also get into the logical progression any new business must take, from requiring capital to breaking even and, finally, to generating revenue. We speak about the side hustle as a strategy to weather during the first few years of starting a business while still earning an income, which helps the prospect seem less intimidating. Our key message today is that it’s reasonable to build a company that, within a few years, is supporting you and your family. BUT is usually does take some time, so don’t sacrifice this amazing opportunity because it doesn’t happen in the first couple of months! Key Points From This Episode: <ul> <li>  Why understanding profit and loss (P&amp;L) statements is empowering rather than scary.</li> <li>  It is OK to not know everything and ask questions as a business professional.</li> <li>  An explanation of why a P&amp;L statement is only ready two weeks in arrears. </li> <li>  The goals and advantages of the P&amp;L statement: price and expense surveillance.</li> <li>  P&amp;L statements and balance sheets are the two most valuable monthly financial documents.</li> <li>  How revenue is defined in this conversation: not as accrual but cash-based monthly income.</li> <li>  The makeup of a P&amp;L statement (‘revenue’, ‘cost of goods’, and ‘other expenses’) explained.</li> <li>  A definition of ‘gross profit’ as ‘revenue’ minus ‘cost of goods’.</li> <li>  ‘Net profit’ is ‘gross profit’ minus ‘other expenses’.</li> <li>  Why having a lot of gross profit rather than a little is vital.</li> <li>  The business owner’s salary is not included in a P&amp;L statement.</li> <li>  Focus on making money instead of assessing which items money was spent on each month.</li> <li>  Earnings are one’s ‘top line revenue’ while savings are one’s ‘bottom line revenue’.</li> <li>  Products which generate top line rather than bottom line revenue are risky but lucrative.</li> <li>  Starting a business costs money and just breaking even after the first year is good.</li> <li>  Understanding reinvestment in relation to growth trajectory.</li> <li>  The value of keeping your business as a side hustle for the first few years.</li> <li>  Building a successful business is reasonable but just takes time.</li> <li>  What makes the bookkeeping tool Bench amazing and how to use it.</li> <li>  The brilliance of the analogue/digital mixture of Bench and its new tool called Pulse.</li> </ul> Words of Wisdom:  “Numbers and accounting reports are so avoided, but the truth is that this is the most empowering thing you can do.”  “You do need to spend money to create a business, period, and in the first year you’re doing well if you break even.” “It’s absolutely reasonable to build a company that within a few years is supporting you and your family. Don’t sacrifice that amazing opportunity because it doesn’t happen in two months.” Links Mentioned in Today’s Episode: <a href="https://namastream.com/" rel="nofollow" target="_blank">Namastream</a> <a href="https://www.soulful.mba/teacher" rel="nofollow" target="_blank">Become an Online Teacher</a> <a href="http://betalaunchlab.com/" rel="nofollow" target="_blank">Beta Launch Lab</a> Joy: <a href="https://soulfulmbapodcast.com/bench" rel="nofollow" target="_blank">Bench</a> Hustle: <a href="https://www.ted.com/topics/finance" rel="nofollow" target="_blank">TED Talks: Finance</a>

145 Financial Intelligence: Making Friends With Your Profit + Loss Statement

In this episode, we talk about something that makes many of us uncomfortable: financial numbers. As an entrepreneur, it is so important to know and understand the numbers in your business, where to look, and what to be tracking. Whenever we talk about numbers, we see the fear it triggers. This episode is packed with our tips for tracking your data and using it to make realistic predictions. We also discuss the value of separating your personal and business finances, as well as how to maximize the skills of an accountant in the not-so-sexy world of bookkeeping.  By the end of this episode, you’ll walk away no longer feeling fear or shame about the numbers in your business. If you want to take control of your money, know how it is working for you, and make smart decisions toward financial independence—this is the episode for you! Key Points from This Episode:     Why so many entrepreneurs, especially women, fear and avoid looking at their numbers.   Why women need to dream bigger and work toward ultimate financial independence.   Discover why the only way to look at your numbers is as 100% neutral—no judgments!   How to examine the feelings you have around your numbers and recognize the results.   The importance of celebrating your wins and your sales to help eliminate fear and dread.   Find out how to use data to make realistic predictions about your launches and sales.   Top tips for separating your personal and business finances in the USA and Canada.   The importance of manually tracking everything that comes in and out of your bank account.   Why paying for an accountant to prepare and plan your taxes is crucial to your business growth.   Why taking ownership of your life and business often means asking the “dumb” questions. (There are no “dumnb” questions.)    Words of Wisdom: “You will never have any amount of success if you run away and bury your head in the sand from your numbers.” “Find a great accountant that you’re comfortable with and know that their job is to answer your ‘dumb’ questions.”   Links Mentioned in Today’s Episode: Bench Become an Online Teacher Beta Launch Lab Namastream   Joy: Meet the Frugalwoods: Achieving Financial Independence Through Simple Living Hustle: Stripe App

In this episode, we talk about something that makes many of us uncomfortable: financial numbers. As an entrepreneur, it is so important to know and understand the numbers in your business, where to look, and what to be tracking. Whenever we talk about numbers, we see the fear it triggers. This episode is packed with our tips for tracking your data and using it to make realistic predictions. We also discuss the value of separating your personal and business finances, as well as how to maximize the skills of an accountant in the not-so-sexy world of bookkeeping.  By the end of this episode, you’ll walk away no longer feeling fear or shame about the numbers in your business. If you want to take control of your money, know how it is working for you, and make smart decisions toward financial independence—this is the episode for you! Key Points from This Episode:  <ul> <li>  Why so many entrepreneurs, especially women, fear and avoid looking at their numbers.</li> <li>  Why women need to dream bigger and work toward ultimate financial independence.</li> <li>  Discover why the only way to look at your numbers is as 100% neutral—no judgments!</li> <li>  How to examine the feelings you have around your numbers and recognize the results.</li> <li>  The importance of celebrating your wins and your sales to help eliminate fear and dread.</li> <li>  Find out how to use data to make realistic predictions about your launches and sales.</li> <li>  Top tips for separating your personal and business finances in the USA and Canada.</li> <li>  The importance of manually tracking everything that comes in and out of your bank account.</li> <li>  Why paying for an accountant to prepare and plan your taxes is crucial to your business growth.</li> <li>  Why taking ownership of your life and business often means asking the “dumb” questions. (There are no “dumnb” questions.)</li> </ul> Words of Wisdom: “You will never have any amount of success if you run away and bury your head in the sand from your numbers.” “Find a great accountant that you’re comfortable with and know that their job is to answer your ‘dumb’ questions.” Links Mentioned in Today’s Episode: <a href="https://soulfulmbapodcast.com/bench" rel="nofollow" target="_blank">Bench</a> <a href="https://www.soulful.mba/teacher" rel="nofollow" target="_blank">Become an Online Teacher</a> <a href="http://betalaunchlab.com/" rel="nofollow" target="_blank">Beta Launch Lab</a> <a href="https://namastream.com/" rel="nofollow" target="_blank">Namastream</a> Joy: <a href="https://amzn.to/2Ojpzwn" rel="nofollow" target="_blank">Meet the Frugalwoods: Achieving Financial Independence Through Simple Living</a> Hustle: <a href="https://stripe.com/partners/apps-and-extensions/crm" rel="nofollow" target="_blank">Stripe App</a>

144 Financial Intelligence: Know Your Numbers

Our binge-worthy podcast is a sanctuary for those curious about what it's really like to build a company from scratch, work remotely with your best friend, and consciously engage with other humans on the Internet.Our mission is to help other ambitious women build and grow businesses online.

We need more women entrepreneurs, and if you are interested in running an online business, look no further than this brilliant podcast for encouragement and strategies for getting started. I love how hosts Sandy and Jennifer always honor the truth about facing your fears, shining a light on the challenges that feel insurmountable but ultimately turn out to be the most meaningful lessons. They have waked the talk and are on a mission to empower women, so let the binge-listening begin!

These hosts are the real deal!

Look forward to listening every time one pops up on my podcast list.  Thanks for inspiring others.

Love this Podcast

Our binge-worthy podcast is a sanctuary for those curious about what it's really like to build a company from scratch, work remotely with your best friend, and consciously engage with other humans on the Internet. Our mission is to help other ambitious women build and grow businesses online.

Soulful MBA Podcast

If you’re searching for a process to de-risk your next business idea, you’ll want to grab a pen and paper and learn our best strategies for validating an idea, product, or service in your target market. We have a term for this concept -- sleuthing -- and we think that it can change your life (and set your business up for success). In this episode, we share why shifting your perspective is an essential component of success and we discuss specific tips and resources for helping you to get out of your own head.   Other Mentions:  Art and Physics by Leonard Shlain  The Culture of Time and Space by Stephen Kern Quora Reddit Calendly   Joy:  Year of Yes by Shonda Rhimes (Ted Talk)  My Year of Saying Yes to Everything   Hustle: Will It Fly by Pat Flynn

If you’re searching for a process to de-risk your next business idea, you’ll want to grab a pen and paper and learn our best strategies for validating an idea, product, or service in your target market. We have a term for this concept -- sleuthing -- and we think that it can change your life (and set your business up for success). In this episode, we share why shifting your perspective is an essential component of success and we discuss specific tips and resources for helping you to get out of your own head. Other Mentions: <a href="https://www.amazon.com/Art-Physics-Parallel-Visions-Space/dp/0061227978/ref=sr_1_1?ie=UTF8&amp;qid=1488409731&amp;sr=8-1&amp;keywords=art+and+physics" rel="nofollow" target="_blank"> Art and Physics by Leonard Shlain</a> <a href="https://www.amazon.com/Culture-Time-Space-1880-1918-Preface/dp/067402169X/ref=sr_1_1?ie=UTF8&amp;qid=1488409761&amp;sr=8-1&amp;keywords=the+culture+of+time+and+space" rel="nofollow" target="_blank"> The Culture of Time and Space by Stephen Kern</a> <a href="https://www.quora.com/" rel="nofollow" target="_blank">Quora</a> <a href="https://www.reddit.com/" rel="nofollow" target="_blank">Reddit</a> <a href="https://calendly.com/" rel="nofollow" target="_blank">Calendly</a> Joy: <a href="https://www.amazon.com/Year-Yes-Dance-Stand-Person/dp/1476777128/ref=sr_1_1?ie=UTF8&amp;qid=1488409882&amp;sr=8-1&amp;keywords=shonda" rel="nofollow" target="_blank"> Year of Yes</a> by Shonda Rhimes (Ted Talk) <a href="https://www.ted.com/talks/shonda_rhimes_my_year_of_saying_yes_to_everything" rel="nofollow" target="_blank"> My Year of Saying Yes to Everything</a> Hustle: <a href="https://www.smartpassiveincome.com/will-it-fly/" rel="nofollow" target="_blank">Will It Fly</a> by Pat Flynn

04 Perspective

“It’s hard to explain until you’ve experienced it. The level of power wielded over women in the tech industry rivals that in the film industry… It is so normalized, we brush it off and many of us casually participate because it’s easier. From what I’ve learned from friends, it permeates the finance and legal industries too… all these professions where the white male slightly sociopathic genius is put on a pedestal. The power at the top of that pedestal can be absolute. The struggle to get there can produce even more brutal showmanship of power. The last few weeks have helped to uproot some of the truly deep, dark abuse of power that propels white cisgender physically able men to wealth and success, and largely keeps everyone else out.” —  Melinda Briana Epler With all of  the headlines making news on the women in tech front, we felt it was appropriate to chime in on the conversation. Although we walked away from the investment-backed startup world over a year ago, we remain connected to a diverse community of other female founders and women in tech. And the stories we’ve been reading sound familiar, yet disturbing. With only 5% of startups having (at least one) female on the founding team, it not hard to imagine why there are countless subtle—and not so subtle—biases against women. An entire subculture has developed within startups and tech companies. And this subculture doesn’t look like many of us. It looks white, male, and young. This subculture, often, doesn’t represent our most pressing needs or long-term interests. But something interesting is starting to happen — in private Slack groups for female founders, in female-run co-working spaces, in secret Facebook groups for female CEOS and others for female gamers…another subculture is developing. It looks and feels a lot like the beginnings of a revolution. Other Mentions:  Disrupted: My Misadventure in the Start-Up Bubble,  How to Uproot Systemic Racism and Sexism in Venture Capital,  Male and Female Entrepreneurs Get Asked Different Questions by VCs — and It Affects How Much Funding They Get Joy:  Hello Ruby: Adventures in CodingHustle: Geek Girl Rising

“It’s hard to explain until you’ve experienced it. The level of power wielded over women in the tech industry rivals that in the film industry… It is so normalized, we brush it off and many of us casually participate because it’s easier. From what I’ve learned from friends, it permeates the finance and legal industries too… all these professions where the white male slightly sociopathic genius is put on a pedestal. The power at the top of that pedestal can be absolute. The struggle to get there can produce even more brutal showmanship of power. The last few weeks have helped to uproot some of the truly deep, dark abuse of power that propels white cisgender physically able men to wealth and success, and largely keeps everyone else out.” — <a href="https://blog.techinclusion.co/how-to-uproot-systemic-racism-and-sexism-in-venture-capital-a00dfef235dc" rel="nofollow" target="_blank"> Melinda Briana Epler</a> With all of <a href="http://geekfeminism.wikia.com/wiki/Sexism_and_Racism_in_Venture_Capital" rel="nofollow" target="_blank"> the headlines making news</a> on the women in tech front, we felt it was appropriate to chime in on the conversation. Although we walked away from the investment-backed startup world over a year ago, we remain connected to a diverse community of other female founders and women in tech. And the stories we’ve been reading sound familiar, yet disturbing. With only 5% of startups having (at least one) female on the founding team, it not hard to imagine why there are countless subtle—and not so subtle—biases against women. An entire subculture has developed within startups and tech companies. And this subculture doesn’t look like many of us. <a href="https://techcrunch.com/tag/diversity-report/" rel="nofollow" target="_blank">It looks white, male, and young.</a> This subculture, often, doesn’t represent our most pressing needs or long-term interests. But something interesting is starting to happen — in private Slack groups for female founders, in female-run co-working spaces, in secret Facebook groups for female CEOS and others for female gamers…another subculture is developing. It looks and feels a lot like the beginnings of a revolution. Other Mentions: <a href="https://www.amazon.com/Disrupted-My-Misadventure-Start-Up-Bubble/dp/0316306096/" rel="nofollow" target="_blank"> Disrupted: My Misadventure in the Start-Up Bubble</a>, <a href="https://blog.techinclusion.co/how-to-uproot-systemic-racism-and-sexism-in-venture-capital-a00dfef235dc" rel="nofollow" target="_blank"> How to Uproot Systemic Racism and Sexism in Venture Capital</a>, <a href="https://hbr.org/2017/06/male-and-female-entrepreneurs-get-asked-different-questions-by-vcs-and-it-affects-how-much-funding-they-get" rel="nofollow" target="_blank"> Male and Female Entrepreneurs Get Asked Different Questions by VCs — and It Affects How Much Funding They Get</a> Joy: <a href="https://www.amazon.com/Hello-Ruby-Adventures-Linda-Liukas/dp/1250065003" rel="nofollow" target="_blank"> Hello Ruby: Adventures in Coding</a>Hustle: <a href="https://geekgirlrising.com/" rel="nofollow" target="_blank">Geek Girl Rising</a>

36 Disruption

We’re joined in this episode by Leah Neaderthal, a serial entrepreneur who specializes in teaching other women how to become comfortable (and successful) with sales. Leah teaches her clients how to think of selling in these terms: Build the house. Furnish it. Move in. THEN, invite people over… How is the your sales process organized? Do you have a sales pipeline? According to Leah, the health of your pipeline is a good indicator of the health of your business. Leah didn’t learn to sell by being a commissioned salesperson; she learned it experientially through entrepreneurship. She taught herself everything she could about selling by reading over 60 books, which helped her overcome the natural “selling shyness” most entrepreneurs have. Prior to starting Smart Gets Paid, Leah built, grew, and sold multiple businesses. She co-founded Lesbians Who Tech, a global organization to foster more LGBT women in technology. She also co-founded Lean Impact, where she helped nonprofits use Lean Startup principles to increase their impact and run their businesses more efficiently. Leah’s best advice? Focus on articulating YOUR VALUE. When you can step into your value and really own it, the sales process becomes about offering that value instead of asking to be hired.  Other Mentions: Smart Gets Paid Joy: sweater shaverHustle: CRM tool (Leah uses Nimble)

We’re joined in this episode by Leah Neaderthal, a serial entrepreneur who specializes in teaching other women how to become comfortable (and successful) with sales. Leah teaches her clients how to think of selling in these terms: Build the house. Furnish it. Move in. THEN, invite people over… How is the your sales process organized? Do you have a sales pipeline? According to Leah, the health of your pipeline is a good indicator of the health of your business. Leah didn’t learn to sell by being a commissioned salesperson; she learned it experientially through entrepreneurship. She taught herself everything she could about selling by reading over 60 books, which helped her overcome the natural “selling shyness” most entrepreneurs have. Prior to starting Smart Gets Paid, Leah built, grew, and sold multiple businesses. She co-founded Lesbians Who Tech, a global organization to foster more LGBT women in technology. She also co-founded Lean Impact, where she helped nonprofits use Lean Startup principles to increase their impact and run their businesses more efficiently. Leah’s best advice? Focus on articulating YOUR VALUE. When you can step into your value and really own it, the sales process becomes about offering that value instead of asking to be hired. Other Mentions: <a href="https://www.smartgetspaid.com/" rel="nofollow" target="_blank">Smart Gets Paid</a> Joy: <a href="https://amzn.to/2ITmDBv" rel="nofollow" target="_blank">sweater shaver</a>Hustle: CRM tool (Leah uses <a href="https://www.nimble.com/" rel="nofollow" target="_blank">Nimble</a>)

76 Leah

Are you brand new to online entrepreneurship? Want to know what we would do if we were in your shoes right now? This episode explores the first steps that we would take if we were starting our businesses over today. We touch on how to pinpoint your business idea, recruit your first cohort of customers, price your offering, launch to your beta group, and map out your sales and marketing strategy. Joy: Material Wit Hustle: The Hippies Have Won

Are you brand new to online entrepreneurship? Want to know what we would do if we were in your shoes right now? This episode explores the first steps that we would take if we were starting our businesses over today. We touch on how to pinpoint your business idea, recruit your first cohort of customers, price your offering, launch to your beta group, and map out your sales and marketing strategy. Joy: <a href="https://www.materialwit.com/" rel="nofollow" target="_blank">Material Wit</a> Hustle: <a href="https://www.nytimes.com/2017/04/04/dining/health-food-hippies-restaurants-vegetarian.html" rel="nofollow" target="_blank">The Hippies Have Won</a>

19 Beginning

“When perfectionism is driving us, shame is always riding shotgun and fear is the backseat driver.” - Brené Brown‏ In this episode, we discuss the ways that perfectionism holds us back in our businesses. We often see perfectionism used as an excuse for procrastination or as a reason to hold ourselves back once we’ve reached a certain level of success. Here are the 7 perfectionistic tendencies we’ve identified in our own business and with our clients. Listen in to hear how we address each one.  You procrastinate until the stars align. You often spend copious amounts of time just to perfect something that just isn't that important. You have an all-or-nothing approach. Inflexibility. You have a very specific manner in which things should be done. Intolerance for mistakes. You are extremely hard on yourself. You focus on the destination, rather than the journey. It’s all about the end result. Your success is never good enough.  Joy: Why Brené Brown Says Perfectionism Is a 20-Ton ShieldHustle:  Lighting Kit,  Ring Light

“When perfectionism is driving us, shame is always riding shotgun and fear is the backseat driver.” - Brené Brown‏ In this episode, we discuss the ways that perfectionism holds us back in our businesses. We often see perfectionism used as an excuse for procrastination or as a reason to hold ourselves back once we’ve reached a certain level of success. Here are the 7 perfectionistic tendencies we’ve identified in our own business and with our clients. Listen in to hear how we address each one. <ol> <li>You procrastinate until the stars align.</li> <li>You often spend copious amounts of time just to perfect something that just isn't that important.</li> <li>You have an all-or-nothing approach.</li> <li>Inflexibility. You have a very specific manner in which things should be done.</li> <li>Intolerance for mistakes. You are extremely hard on yourself.</li> <li>You focus on the destination, rather than the journey. It’s all about the end result.</li> <li>Your success is never good enough.</li> </ol> Joy: <a href="https://youtu.be/o7yYFHyvweE" rel="nofollow" target="_blank">Why Brené Brown Says Perfectionism Is a 20-Ton Shield</a>Hustle: <a href="https://www.amazon.com/Photography-Portrait-Umbrella-Continuous-Lighting/dp/B018KE5XUO/" rel="nofollow" target="_blank"> Lighting Kit</a>, <a href="https://www.amazon.com/Auxiwa-Selfie-Rechargeable-Battery-Camera/dp/B01MCZ2WY8/" rel="nofollow" target="_blank"> Ring Light</a>

44 Imperfection

“Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” — Audre Lorde A flyway is an ecological term that describes a migratory bird route. It’s also the name of an incredibly forward-thinking investment firm founded by Hillary Strobel. We met Hillary at DazzleCon ‘17 and were immediately taken aback by her humility and unique attitude about investing.  As a single mother with a background in literature and nonprofit management, Hillary made the bold and unconventional choice to start a social impact investment firm founded on the principle of “patient capital.”We both loved interviewing Hillary and left the conversation deeply inspired and hopeful about the possibility of business to be a vehicle for service. Other Mentions: The Flyways, Wefunder Joy: self-preservationHustle: lifelong learning

“Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” — Audre Lorde A flyway is an ecological term that describes a migratory bird route. It’s also the name of an incredibly forward-thinking investment firm founded by Hillary Strobel. We met Hillary at DazzleCon ‘17 and were immediately taken aback by her humility and unique attitude about investing. As a single mother with a background in literature and nonprofit management, Hillary made the bold and unconventional choice to start a social impact investment firm founded on the principle of “patient capital.”We both loved interviewing Hillary and left the conversation deeply inspired and hopeful about the possibility of business to be a vehicle for service. Other Mentions: <a href="https://theflyways.com/" rel="nofollow" target="_blank">The Flyways</a>, <a href="https://wefunder.com/" rel="nofollow" target="_blank">Wefunder</a> Joy: self-preservationHustle: lifelong learning

52 Flyways

This episode features an interview Mae Karwowski, the founder of Obviously—a tech startup that matches brands with social media influencers. After working in social media management after of college, Mae had a hunch that influencer marketing was coming and had an idea to build a different kind of business—pairing an agency with a tech platform. Mae has gathered a team of experts to help her turn her vision into a reality, and in the process, she’s built a client roster of some of the world’s most iconic brands. We loved interviewing Mae, a fellow bootstrapped female founder, because her story is incredibly inspiring and her experience is so similar, in many ways, to ours. Listen in to learn why innovation requires thinking outside of the box and why listening to your customers is such a powerful strategy for getting an edge on the competition.  Other Mentions: obvious.ly, Mae on Instagram Joy: half-day FridaysHustle: Trello

This episode features an interview Mae Karwowski, the founder of Obviously—a tech startup that matches brands with social media influencers. After working in social media management after of college, Mae had a hunch that influencer marketing was coming and had an idea to build a different kind of business—pairing an agency with a tech platform. Mae has gathered a team of experts to help her turn her vision into a reality, and in the process, she’s built a client roster of some of the world’s most iconic brands. We loved interviewing Mae, a fellow bootstrapped female founder, because her story is incredibly inspiring and her experience is so similar, in many ways, to ours. Listen in to learn why innovation requires thinking outside of the box and why listening to your customers is such a powerful strategy for getting an edge on the competition.  Other Mentions: <a href="https://www.obvious.ly/" rel="nofollow" target="_blank">obvious.ly</a>, <a href="https://www.instagram.com/maewow/" rel="nofollow" target="_blank">Mae on Instagram</a> Joy: half-day FridaysHustle: <a href="https://trello.com/" rel="nofollow" target="_blank">Trello</a>

82 Mae

“The fitness industry needs this invitation towards embodiment.” - Brooke Tyler In this episode of the podcast, we interview powerhouse Namastream client Brooke Tyler about her experience growing her Asheville, NC-based acupuncture and pilates studio online. After growing her local studio and clinical business to a 4,000+ ft location with twelve employees, you’ll learn why Brooke chose to pursue the online growth path (rather than opening up an additional studio location). Brooke discusses her decision to incorporate seasonality into her online program, how she balances single motherhood with her business, and the specific way that she schedules her time each week and month to fit everything in.  Connect with Brooke: Clasique Acupuncture &amp; Pilates Studio / Core Self Online / Instagram 1, 2, 3 Other Mentions:  Dorothee VandeWalle Joy: You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life / You Are a Badass at Making Money: Master the Mindset of Wealth Hustle: blank journal + favorite pens

“The fitness industry needs this invitation towards embodiment.” - Brooke Tyler In this episode of the podcast, we interview powerhouse Namastream client Brooke Tyler about her experience growing her Asheville, NC-based acupuncture and pilates studio online. After growing her local studio and clinical business to a 4,000+ ft location with twelve employees, you’ll learn why Brooke chose to pursue the online growth path (rather than opening up an additional studio location). Brooke discusses her decision to incorporate seasonality into her online program, how she balances single motherhood with her business, and the specific way that she schedules her time each week and month to fit everything in.  Connect with Brooke: <a href="http://www.studioclasique.com/" rel="nofollow" target="_blank">Clasique Acupuncture &amp; Pilates Studio</a> / <a href="https://www.yourcoreself.com/" rel="nofollow" target="_blank">Core Self Online</a> / Instagram <a href="https://www.instagram.com/coreself/" rel="nofollow" target="_blank">1</a>, <a href="https://www.instagram.com/_clasique_/" rel="nofollow" target="_blank">2</a>, <a href="https://www.instagram.com/brooke.b.tyler/" rel="nofollow" target="_blank">3</a> Other Mentions: <a href="https://www.mat-pilates.com/pilates-teacher-certification-instructors.php" rel="nofollow" target="_blank"> Dorothee VandeWalle</a> Joy: <a href="https://amzn.to/2zMUImJ" rel="nofollow" target="_blank">You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life</a> / <a href="https://amzn.to/2NpR4kA" rel="nofollow" target="_blank">You Are a Badass at Making Money: Master the Mindset of Wealth</a> Hustle: blank journal + favorite pens

89 Brooke

In this episode, we explore the topic of expertise. Our new tagline, “leverage your expertise into a profitable online business,” has become a bit controversial in our community and we want to offer some thoughts as to why “expertise” might be a troublesome concept for some of you. Perhaps you identify with Sandy, who is fine with someone else calling her an expert, but not ok with calling herself an expert? Or maybe you’re generally uncomfortable with the word and don’t know why? Here’s a loose list of criteria we’ve come up with for evaluating your expert status:  You have more knowledge that other people in a particular area of work You have credentials in a given area You have a demonstrated track record of excellence You’ve impacted people through your work You’re receiving referrals You’re confident in your expertise  We’d like to encourage you to explore your own relationship to expert status, since it can be such a powerful driving force in the growth of your business.   Joy: FREE Workshop: 7 Ways to Leverage Your Expertise into and Online BusinessHustle:  If Only Quoting Women Were Enough

In this episode, we explore the topic of expertise. Our new tagline, “leverage your expertise into a profitable online business,” has become a bit controversial in our community and we want to offer some thoughts as to why “expertise” might be a troublesome concept for some of you. Perhaps you identify with Sandy, who is fine with someone else calling her an expert, but not ok with calling herself an expert? Or maybe you’re generally uncomfortable with the word and don’t know why? Here’s a loose list of criteria we’ve come up with for evaluating your expert status: <ol> <li>You have more knowledge that other people in a particular area of work</li> <li>You have credentials in a given area</li> <li>You have a demonstrated track record of excellence</li> <li>You’ve impacted people through your work</li> <li>You’re receiving referrals</li> <li>You’re confident in your expertise</li> </ol> We’d like to encourage you to explore your own relationship to expert status, since it can be such a powerful driving force in the growth of your business. Joy: <a href="https://www.soulful.mba/workshop" rel="nofollow" target="_blank">FREE Workshop: 7 Ways to Leverage Your Expertise into and Online Business</a>Hustle: <a href="https://www.nytimes.com/2018/02/09/insider/interpreter-gender-bias-women-experts.html" rel="nofollow" target="_blank"> If Only Quoting Women Were Enough</a>

71 Expertise

As part of our Women and Money series, we’re thrilled to bring you an interview with the powerful and inspiring Emily Williams. Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can emulate. Emily is such a great example of this kind of success and her fearless attitude is something we can all learn from.  Emily shows us that we have such amazing power to transform and mold our very existence through our thoughts, including the amount of money we have access to.   Key Points From This Episode:    The beginnings of Emily's business, life coaching and discovering purpose.   Emily's snowballing experience of starting I Heart My Life.   The work that Emily does with women now and how she fell into this role.   Day to day to life for Emily and getting started early every morning.   Working with her husband—how this all came together and their great partnership.   Emily's process and the opening phase with clients; removing denial.   Making more money in order to serve more people, more powerfully.   Why we should not be worrying about money and creating more space and energy.   Holding back, lack of belief, fear and how limiting these feelings can be.   The power of envisioning your plans, creating new beliefs and making things happen!   Drawing on available resources and spending what is necessary to start a business.   The collection of limiting beliefs that hold us back from reaching our potential.   Emily's thoughts and tips for pricing; start with your own intuition.    Links Mentioned in Today’s Episode: Namastream Software — https://namastream.com/ Soulful MBA — https://www.soulful.mba/ Bulletproof Coffee —  https://www.bulletproof.com/blogs/recipes/official-bulletproof-coffee Marianne Williamson — https://marianne.com/ Law of Divine Compensation —  https://www.amazon.com/Law-Divine-Compensation-Money-Miracles-ebook/dp/B007HB8EV2 Big Magic —  https://www.goodreads.com/book/show/24453082-big-magic Elizabeth Gilbert — https://www.elizabethgilbert.com/ Oprah Winfrey — http://www.oprah.com/index.html Nicholas Sparks — https://nicholassparks.com/ The Notebook —  https://www.goodreads.com/book/show/33648131-the-notebook David Neagle — https://davidneagle.com/ Trello — https://trello.com     Connect with Emily: Emily Williams — https://www.iheartmylife.com/ I Heart My Life —  https://www.amazon.com/Heart-My-Life-Discover-Transform/dp/1788172868/   Joy: The Successful Mind Podcast — https://successfulmind.wpengine.com/ Hustle: Asana — https://asana.com/   p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!

As part of our Women and Money series, we’re thrilled to bring you an interview with the powerful and inspiring Emily Williams. Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can emulate. Emily is such a great example of this kind of success and her fearless attitude is something we can all learn from.  Emily shows us that we have such amazing power to transform and mold our very existence through our thoughts, including the amount of money we have access to. Key Points From This Episode: <ul> <li>  The beginnings of Emily's business, life coaching and discovering purpose.</li> <li>  Emily's snowballing experience of starting I Heart My Life.</li> <li>  The work that Emily does with women now and how she fell into this role.</li> <li>  Day to day to life for Emily and getting started early every morning.</li> <li>  Working with her husband—how this all came together and their great partnership.</li> <li>  Emily's process and the opening phase with clients; removing denial.</li> <li>  Making more money in order to serve more people, more powerfully.</li> <li>  Why we should not be worrying about money and creating more space and energy.</li> <li>  Holding back, lack of belief, fear and how limiting these feelings can be.</li> <li>  The power of envisioning your plans, creating new beliefs and making things happen!</li> <li>  Drawing on available resources and spending what is necessary to start a business.</li> <li>  The collection of limiting beliefs that hold us back from reaching our potential.</li> <li>  Emily's thoughts and tips for pricing; start with your own intuition.</li> </ul> Links Mentioned in Today’s Episode: Namastream Software — <a href="https://namastream.com/" rel="nofollow" target="_blank">https://namastream.com/</a> Soulful MBA — <a href="https://www.soulful.mba/" rel="nofollow" target="_blank">https://www.soulful.mba/</a> Bulletproof Coffee — <a href="https://www.bulletproof.com/blogs/recipes/official-bulletproof-coffee" rel="nofollow" target="_blank"> https://www.bulletproof.com/blogs/recipes/official-bulletproof-coffee</a> Marianne Williamson — <a href="https://marianne.com/" rel="nofollow" target="_blank">https://marianne.com/</a> Law of Divine Compensation — <a href="https://www.amazon.com/Law-Divine-Compensation-Money-Miracles-ebook/dp/B007HB8EV2" rel="nofollow" target="_blank"> https://www.amazon.com/Law-Divine-Compensation-Money-Miracles-ebook/dp/B007HB8EV2</a> Big Magic — <a href="https://www.goodreads.com/book/show/24453082-big-magic" rel="nofollow" target="_blank"> https://www.goodreads.com/book/show/24453082-big-magic</a> Elizabeth Gilbert — <a href="https://www.elizabethgilbert.com/" rel="nofollow" target="_blank">https://www.elizabethgilbert.com/</a> Oprah Winfrey — <a href="http://www.oprah.com/index.html" rel="nofollow" target="_blank">http://www.oprah.com/index.html</a> Nicholas Sparks — <a href="https://nicholassparks.com/" rel="nofollow" target="_blank">https://nicholassparks.com/</a> The Notebook — <a href="https://www.goodreads.com/book/show/33648131-the-notebook" rel="nofollow" target="_blank"> https://www.goodreads.com/book/show/33648131-the-notebook</a> David Neagle — <a href="https://davidneagle.com/" rel="nofollow" target="_blank">https://davidneagle.com/</a> Trello — <a href="https://trello.com/" rel="nofollow" target="_blank">https://trello.com</a> Connect with Emily: Emily Williams — <a href="https://www.iheartmylife.com/" rel="nofollow" target="_blank">https://www.iheartmylife.com/</a> I Heart My Life — <a href="https://www.amazon.com/Heart-My-Life-Discover-Transform/dp/1788172868/" rel="nofollow" target="_blank"> https://www.amazon.com/Heart-My-Life-Discover-Transform/dp/1788172868/</a> Joy: The Successful Mind Podcast — <a href="https://successfulmind.wpengine.com/" rel="nofollow" target="_blank">https://successfulmind.wpengine.com/</a> Hustle: Asana — <a href="https://asana.com/" rel="nofollow" target="_blank">https://asana.com/</a> p.s. This podcast is sponsored by Audible. Head over to <a href="http://audibletrial.com/soulfulmba" rel="nofollow" target="_blank">a</a><a href="http://audibletrial.com/soulfulmba" rel="noopener nofollow" target="_blank">udibletrial.com/soulfulmba</a> to get a free audiobook and a 30-day free trial!

131 Emily Williams on Mastering Your Money Mindset

In this episode, we interview video marketing expert Dana Goldstein. Dana’s company, ChicFlicks, is Calgary’s leader in video production for small to medium sized businesses. She specializes in helping women business owners effectively share their stories with authenticity. In this interview, we dive into Dana’s entrepreneurial journey from journalist to mom to entrepreneur and author. She shares advice on how to best integrate live video into your social media presence and how to keep your social media schedule grounded and realistic. Other Mentions: Dana’s website Joy: Google HomeHustle: Dubsado

In this episode, we interview video marketing expert Dana Goldstein. Dana’s company, ChicFlicks, is Calgary’s leader in video production for small to medium sized businesses. She specializes in helping women business owners effectively share their stories with authenticity. In this interview, we dive into Dana’s entrepreneurial journey from journalist to mom to entrepreneur and author. She shares advice on how to best integrate live video into your social media presence and how to keep your social media schedule grounded and realistic. Other Mentions: <a href="https://chicflicks.ca/" rel="nofollow" target="_blank">Dana’s website</a> Joy: <a href="https://store.google.com/us/product/google_home" rel="nofollow" target="_blank">Google Home</a>Hustle: <a href="http://www.dubsado.com/" rel="nofollow" target="_blank">Dubsado</a>

78 Dana

Maura Manzo

Maura Manzo began to practice yoga to “learn to breathe” after a fire destroyed her home in 2006 and has been on a journey to share yoga with others ever since. Following her yoga teacher training, Maura raised $20,000 for HIV/AIDS programs in South Africa in collaboration with Off the Mat into the World. She considers that project a defining moment in her life and in taking her practice to the next level, both as a student and as a teacher. Maura has extensively studied trauma informed practices and the intersection of social justice and yoga and she is dedicated to making the practice of yoga more inclusive and accessible for all people. Maura’s deep commitment to building community shows up in all that she offers. Maura has been invited to teach at Wanderlust Philly, has been named one of Be Well Philly’s Top 5 Yogi’s to Watch, and was featured in Origin Magazine. She teachers classes, workshops, and trainings at her studio, Yoga Home, which also offers online classes through Namastream.  Joy: Basketball Games / Travel / Netflix Binges Hustle: Soulful MBA Podcast (blush) / loom / Off the Mat Into the World  / CTZN Well / Paper Planner

Maura Manzo began to practice yoga to “learn to breathe” after a fire destroyed her home in 2006 and has been on a journey to share yoga with others ever since. Following her yoga teacher training, Maura raised $20,000 for HIV/AIDS programs in South Africa in collaboration with Off the Mat into the World. She considers that project a defining moment in her life and in taking her practice to the next level, both as a student and as a teacher. Maura has extensively studied trauma informed practices and the intersection of social justice and yoga and she is dedicated to making the practice of yoga more inclusive and accessible for all people. Maura’s deep commitment to building community shows up in all that she offers. Maura has been invited to teach at Wanderlust Philly, has been named one of Be Well Philly’s Top 5 Yogi’s to Watch, and was featured in Origin Magazine. She teachers classes, workshops, and trainings at her studio, <a href="http://ouryogahome.com/" rel="nofollow" target="_blank">Yoga Home</a>, which also offers <a href="http://ouryogahome.com/practice-online/" rel="nofollow" target="_blank">online classes through Namastream</a>. Joy: Basketball Games / Travel / Netflix Binges Hustle: Soulful MBA Podcast (blush) / <a href="https://www.useloom.com" rel="nofollow" target="_blank">loom</a> / <a href="http://www.offthematintotheworld.org/" rel="nofollow" target="_blank">Off the Mat Into the World</a>  / <a href="http://www.ctznwell.org/" rel="nofollow" target="_blank">CTZN Well</a> / Paper Planner

112 Maura Manzo on Her Journey from Bartender to Thriving Yoga Studio Owner

Good sound quality is EVERYTHING when you’re running an online business. In this quick episode, we share our top recommendations for high-quality microphones:  Sandy’s Mic: Shure SM7B Vocal Dynamic Microphone Jeni’s Mic: Electro Voice RE-20 Cardioid Microphone Our favorite Wireless Option: Rode RodeLink FM Wireless Filmmaker System Inexpensive Webcam with Mic Option: Logitech HD Pro Webcam C920

Good sound quality is EVERYTHING when you’re running an online business. In this quick episode, we share our top recommendations for high-quality microphones:  Sandy’s Mic: <a href="https://amzn.to/2I1Ctun" rel="nofollow" target="_blank">Shure SM7B Vocal Dynamic Microphone</a> Jeni’s Mic: <a href="https://amzn.to/2JpWlXs" rel="nofollow" target="_blank">Electro Voice RE-20 Cardioid Microphone</a> Our favorite Wireless Option: <a href="https://amzn.to/2KfX4vB" rel="nofollow" target="_blank">Rode RodeLink FM Wireless Filmmaker System</a> Inexpensive Webcam with Mic Option: <a href="https://amzn.to/2JoQ920" rel="nofollow" target="_blank">Logitech HD Pro Webcam C920</a>

Office Hours: Microphones

We’re bringing back Office Hours this week to discuss the practical tactics of how to take your in-person coaching practice online. It’s a little known fact that online one-on-one coaching sessions are often more reliable money-makers than courses or memberships! Far too many entrepreneurs dive into launching an online course before they’re truly ready. And courses may seem like “passive” revenue streams, but they actually require some serious prep work and behind-the-scenes management. One-on-one online consults, on the other hand, are the perfect way to build both revenue and clout while offering valuable services to eager clients. You may want to eventually build a course, but starting with online coaching sessions can help you build the foundation you’ll need to make that future online course a massive success. Need more reasons to take the live-streaming route right now for your coaching business? Here you go:  Private online coaching requires virtually no prep. Unlike pre-taped videos, classes, and courses, you can work with a client in any tidy, relatively well-lit room. And as soon as you hit the live-stream button, you’re ready to rock.  Online client consults help you build your fan base while earning money. Cultivate meaningful relationships with your students, bring in revenue, and develop your impeccable reputation all at once!  One-on-one live-streamed sessions allow you to hone your craft. Refine your content and coaching style by working one-on-one with clients. Spend a year or so learning about your clients’ common questions, problems, or issues through individual sessions. That way, when you’re ready to build a group program or course, you can tailor it to address their specific needs.  Virtual coaching saves you time. Coaching in person is a great way to build rapport, but often means commuting to an office, a studio, or the client’s home. Online sessions allow you to save travel time and therefore book more sessions per day (or take some much-needed time off).  Private online coaching creates instant boundaries. Many teachers have told us that they struggle to end their in-person sessions diplomatically. People love to stand around and chat once the work is done, even if the coach has a mountain of other work to tackle. Live-streamed sessions mean clicking off when you’re done without any drawn-out goodbyes.  In Part 2 (which comes out next week), you’ll learn about how to price and package your online coaching sessions. Stay tuned!

We’re bringing back Office Hours this week to discuss the practical tactics of how to take your in-person coaching practice online. It’s a little known fact that online one-on-one coaching sessions are often more reliable money-makers than courses or memberships! Far too many entrepreneurs dive into launching an online course before they’re truly ready. And courses may seem like “passive” revenue streams, but they actually require some serious prep work and behind-the-scenes management. One-on-one online consults, on the other hand, are the perfect way to build both revenue and clout while offering valuable services to eager clients. You may want to eventually build a course, but starting with online coaching sessions can help you build the foundation you’ll need to make that future online course a massive success. Need more reasons to take the live-streaming route right now for your coaching business? Here you go: <ul> <li>Private online coaching requires virtually no prep. Unlike pre-taped videos, classes, and courses, you can work with a client in any tidy, relatively well-lit room. And as soon as you hit the live-stream button, you’re ready to rock. </li> <li>Online client consults help you build your fan base while earning money. Cultivate meaningful relationships with your students, bring in revenue, and develop your impeccable reputation all at once! </li> <li>One-on-one live-streamed sessions allow you to hone your craft. Refine your content and coaching style by working one-on-one with clients. Spend a year or so learning about your clients’ common questions, problems, or issues through individual sessions. That way, when you’re ready to build a group program or course, you can tailor it to address their specific needs. </li> <li>Virtual coaching saves you time. Coaching in person is a great way to build rapport, but often means commuting to an office, a studio, or the client’s home. Online sessions allow you to save travel time and therefore book more sessions per day (or take some much-needed time off). </li> <li>Private online coaching creates instant boundaries. Many teachers have told us that they struggle to end their in-person sessions diplomatically. People love to stand around and chat once the work is done, even if the coach has a mountain of other work to tackle. Live-streamed sessions mean clicking off when you’re done without any drawn-out goodbyes.</li> </ul> In Part 2 (which comes out next week), you’ll learn about how to price and package your online coaching sessions. Stay tuned!

Office Hours: Online Coaching (Part 1)

A cognition crisis is not defined by a lack of information, knowledge or skills. We have done a fine job in accumulating those and passing them along across millennia. Rather, this a crisis at the core of what makes us human: the dynamic interplay between our brain and our environment — the ever-present cycle between how we perceive our surroundings, integrate this information, and act upon it. - Adam Gazzaley We were profoundly rocked this summer by Jaron Lanier’s new book: Ten Arguments for Deleting Your Social Media Accounts Right Now, and this podcast episode explores the reasons why this book has had such an immense impact on each of us. How does social media impact our access to economic dignity? What are the long-term implications of new technology? Why is the freemium model of social media so dangerous and why does the success of HBO and Netflix highlight what’s wrong with free software? What does social media and artificial intelligence have to do with religion and spirituality? Other Mentions:  The Cognition Crisis Joy:  Mary Robinson launches new feminist fight against climate changeHustle: Ten Arguments for Deleting Your Social Media Accounts Right Now

A cognition crisis is not defined by a lack of information, knowledge or skills. We have done a fine job in accumulating those and passing them along across millennia. Rather, this a crisis at the core of what makes us human: the dynamic interplay between our brain and our environment — the ever-present cycle between how we perceive our surroundings, integrate this information, and act upon it. - Adam Gazzaley We were profoundly rocked this summer by Jaron Lanier’s new book: Ten Arguments for Deleting Your Social Media Accounts Right Now, and this podcast episode explores the reasons why this book has had such an immense impact on each of us. How does social media impact our access to economic dignity? What are the long-term implications of new technology? Why is the freemium model of social media so dangerous and why does the success of HBO and Netflix highlight what’s wrong with free software? What does social media and artificial intelligence have to do with religion and spirituality? Other Mentions: <a href="https://medium.com/s/futurehuman/the-cognition-crisis-a1482e889fcb" rel="nofollow" target="_blank"> The Cognition Crisis</a> Joy: <a href="https://www.theguardian.com/environment/2018/jul/24/mary-robinson-launches-new-feminist-fight-against-climate-change" rel="nofollow" target="_blank"> Mary Robinson launches new feminist fight against climate change</a>Hustle: <a href="https://amzn.to/2Lw2HVZ" rel="nofollow" target="_blank">Ten Arguments for Deleting Your Social Media Accounts Right Now</a>

94 Quitting Social Media

“Women often speak about their ambition in terms of altruism. This isn’t the full story.” - Laura Close This episode features a candid conversation with Laura Close. Laura is a Seattle-based executive leadership coach and career consultant who leads a select portfolio of clients through the transformative work of leadership development, helping them reach their next level of career and business achievement. In this episode, Laura explains why it’s problematic for women to lead with soft skills in business (and what they should do instead). She also shares her fascinating 4-part framework for identifying your own type of selfish drive:  Money Fame Power Authority  To summarize, Laura recommends two primary strategies for business success: (1) lead with your most technical value, and (2) identify (and come to terms with) your most selfish motivation.   Other Mentions: Hero’s Journey Framework, LauraClose.com Joy: Brent MartinHustle: Herding Tigers: Be the Leader That Creative People Need

“Women often speak about their ambition in terms of altruism. This isn’t the full story.” - Laura Close This episode features a candid conversation with Laura Close. Laura is a Seattle-based executive leadership coach and career consultant who leads a select portfolio of clients through the transformative work of leadership development, helping them reach their next level of career and business achievement. In this episode, Laura explains why it’s problematic for women to lead with soft skills in business (and what they should do instead). She also shares her fascinating 4-part framework for identifying your own type of selfish drive: <ol> <li>Money</li> <li>Fame</li> <li>Power</li> <li>Authority</li> </ol> To summarize, Laura recommends two primary strategies for business success: (1) lead with your most technical value, and (2) identify (and come to terms with) your most selfish motivation.   Other Mentions: <a href="https://en.wikipedia.org/wiki/Hero%27s_journey" rel="nofollow" target="_blank">Hero’s Journey Framework</a>, <a href="https://www.lauraclose.com/" rel="nofollow" target="_blank">LauraClose.com</a> Joy: <a href="http://www.brenthenrymartin.com/index.html" rel="nofollow" target="_blank">Brent Martin</a>Hustle: <a href="https://amzn.to/2KYNu0q" rel="nofollow" target="_blank">Herding Tigers: Be the Leader That Creative People Need</a>

74 Laura

As we move into Fall, we honestly cannot wait to get down to more serious work and slide right back into high productivity mode. This is traditionally the busiest time of year for us. School is starting again, colder weather and the end of the year is looming, and it’s time to sip coffee and get down to business. It's the season for more work and there is literally no better time to get down to launching your first, or your new, online offering. These days, online courses have become akin to a business card and clients and students are increasingly coming to expect you to have some kind of dynamic online content. Online courses, membership sites, and group coaching programs can be an incredibly lucrative income stream. In this episode, we lay out the main reasons why now is a better time than ever to get started, so put that fear of failure aside and let's get things rolling!   Key Points From This Episode:    It is the season of more work! We love getting down to things in fall!   Online teaching and using this service as your new business card.   Experiential interactions; the trends of web-based platforms.   Creating another source of income from your online space.   Building a reputation, multiple revenue streams, and a solid audience.    It is so affordable to get online and start selling your expertise!   The ongoing puzzle and the success that constantly grows with time and effort.   The availability of cheap and amazingly useful tools for doing your thing!    Taking action to get past your fear of failure and anxieties around starting.   Learning and laughing at your failures; the correlation between wins and losses.   Our signature beta launch formula and why it is easier than ever to get yourself out there.   The timeline for getting to a launch from where you are!   And much more!    Words of Wisdom: “You need more than just a static presence on the internet, even social platforms are moving towards more experiential interaction.”   Links Mentioned in Today’s Episode: Namastream — https://namastream.comBecome an Online Teacher Course — https://www.soulful.mba/teacher Kevin Kelly — https://kk.orgWireless Go — https://www.rode.com/wirelessgo Sweetwater Audio — https://www.sweetwater.com   Joy: EmmaClaireShop on Etsy — https://www.etsy.com/shop/EmmaClaireShop  Hustle: Beta Launch Lab Checklist— http://betalaunchlab.com/

As we move into Fall, we honestly cannot wait to get down to more serious work and slide right back into high productivity mode. This is traditionally the busiest time of year for us. School is starting again, colder weather and the end of the year is looming, and it’s time to sip coffee and get down to business. It's the season for more work and there is literally no better time to get down to launching your first, or your new, online offering. These days, online courses have become akin to a business card and clients and students are increasingly coming to expect you to have some kind of dynamic online content. Online courses, membership sites, and group coaching programs can be an incredibly lucrative income stream. In this episode, we lay out the main reasons why now is a better time than ever to get started, so put that fear of failure aside and let's get things rolling! Key Points From This Episode: <ul> <li>  It is the season of more work! We love getting down to things in fall!</li> <li>  Online teaching and using this service as your new business card.</li> <li>  Experiential interactions; the trends of web-based platforms.</li> <li>  Creating another source of income from your online space.</li> <li>  Building a reputation, multiple revenue streams, and a solid audience. </li> <li>  It is so affordable to get online and start selling your expertise!</li> <li>  The ongoing puzzle and the success that constantly grows with time and effort.</li> <li>  The availability of cheap and amazingly useful tools for doing your thing! </li> <li>  Taking action to get past your fear of failure and anxieties around starting.</li> <li>  Learning and laughing at your failures; the correlation between wins and losses.</li> <li>  Our signature beta launch formula and why it is easier than ever to get yourself out there.</li> <li>  The timeline for getting to a launch from where you are!</li> <li>  And much more!</li> </ul> Words of Wisdom: “You need more than just a static presence on the internet, even social platforms are moving towards more experiential interaction.” Links Mentioned in Today’s Episode: Namastream — <a href="https://namastream.com" rel="nofollow" target="_blank">https://namastream.com</a><a href="https://namastream.com/" rel="nofollow" target="_blank"></a>Become an Online Teacher Course — <a href="https://www.soulful.mba/teacher" rel="nofollow" target="_blank">https://www.soulful.mba/teacher</a><a href="https://www.soulful.mba/teacher" rel="nofollow" target="_blank"> </a>Kevin Kelly — <a href="https://kk.org" rel="nofollow" target="_blank">https://kk.org</a><a href="https://kk.org/" rel="nofollow" target="_blank"></a>Wireless Go — <a href="https://www.rode.com/wirelessgo" rel="nofollow" target="_blank">https://www.rode.com/wirelessgo</a><a href="https://www.rode.com/wirelessgo" rel="nofollow" target="_blank"> </a>Sweetwater Audio — <a href="https://www.sweetwater.com/" rel="nofollow" target="_blank">https://www.sweetwater.com</a> Joy: EmmaClaireShop on Etsy — <a href="https://www.etsy.com/shop/EmmaClaireShop" rel="nofollow" target="_blank">https://www.etsy.com/shop/EmmaClaireShop</a><a href="https://www.etsy.com/shop/EmmaClaireShop" rel="nofollow" target="_blank"> </a> Hustle: Beta Launch Lab Checklist— <a href="http://betalaunchlab.com/" rel="nofollow" target="_blank">http://betalaunchlab.com/</a>

138 Why Now is the Perfect Time to Launch an Online Offering

Every new business needs a sidekick–someone who understands how to set up shop, maneuver taxes and licensing issues, and build out some basic spreadsheets. In this episode we interview Jenny MacLeod (aka “Jenny Girl Friday”), who has been working one-on-one with self-employed women for over five years. She’s on a new mission to make those necessary business chores easier and even fun…for every single self-employed woman in Seattle. As a small business owner herself, Jenny offers Sidekick Services (tax reminders + how-to articles via email), one-time consults, workshops, and, coming SOON, an online business apothecary.  She also released a book last year, How to Become Self-Employed in Seattle: A Guidebook, Companion, and Reference. Jenny lives in Seattle in a half-finished house, with her husband Alex and two teenagers. You might spot her driving around town in her VW bus on her way to yoga or happy hour. Amazing, Jenny has never owned a cell-phone and she built her business out of the belief that self-employed people are essential to the soul of Seattle.  Connect with Jenny: jennygirlfriday.com / Business Apothecary Joy: Goddess Oracle Deck / Women Who Run with the Wolves / Scythe / Ladywell’s Hustle: Do the Work! / The Art of the Start / Jenny’s Weekly Flow:  basic worksheet p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!

Every new business needs a sidekick–someone who understands how to set up shop, maneuver taxes and licensing issues, and build out some basic spreadsheets. In this episode we interview Jenny MacLeod (aka “Jenny Girl Friday”), who has been working one-on-one with self-employed women for over five years. She’s on a new mission to make those necessary business chores easier and even fun…for every single self-employed woman in Seattle. As a small business owner herself, Jenny offers Sidekick Services (tax reminders + how-to articles via email), one-time consults, workshops, and, coming SOON, an online business apothecary.  She also released a book last year, <a href="https://amzn.to/2xh23XP" rel="nofollow" target="_blank">How to Become Self-Employed in Seattle: A Guidebook, Companion, and Reference</a>. Jenny lives in Seattle in a half-finished house, with her husband Alex and two teenagers. You might spot her driving around town in her VW bus on her way to yoga or happy hour. Amazing, Jenny has never owned a cell-phone and she built her business out of the belief that self-employed people are essential to the soul of Seattle.  Connect with Jenny: <a href="http://www.jennygirlfriday.com" rel="nofollow" target="_blank">jennygirlfriday.com</a> / <a href="https://seattlebusinessapothecary.com/" rel="nofollow" target="_blank">Business Apothecary</a> Joy: <a href="https://amzn.to/2pfPfge" rel="nofollow" target="_blank">Goddess Oracle Deck</a> / <a href="https://amzn.to/2OxA5h8" rel="nofollow" target="_blank">Women Who Run with the Wolves</a> / <a href="https://amzn.to/2Qxjvzo" rel="nofollow" target="_blank">Scythe</a> / <a href="http://ladywellspa.com/" rel="nofollow" target="_blank">Ladywell’s</a> Hustle: <a href="https://amzn.to/2QFOc5N" rel="nofollow" target="_blank">Do the Work! /</a> <a href="https://amzn.to/2xt7vpM" rel="nofollow" target="_blank">The Art of the Start</a> / Jenny’s Weekly Flow: <a href="https://static1.squarespace.com/static/585033cc2994cad2115103f7/t/5903a117440243a0d4b5859c/1493410071346/gFbooksiteWeeklyFlowPlanJennyGirlFridaySeattle.pdf" rel="nofollow" target="_blank"> basic worksheet</a> p.s. This podcast is sponsored by Audible. Head over to <a href="http://audibletrial.com/soulfulmba" rel="nofollow" target="_blank">audibletrial.com/soulfulmba</a> to get a free audiobook and a 30-day free trial!

97 Jenny Girl Friday: Why Every Business Needs a Sidekick

In this episode, we discuss some of the differences in pricing online memberships vs. online courses. For memberships, you’ll want to anchor your prices to your local economy. A monthly online yoga membership, for example, should cost roughly the same amount as a single drop-in class in your area. If your students are used to spending more for in-person classes, they’ll be comfortable spending a bit more for online programs, too. Pricing for online courses vary widely in cost, much more so than memberships. Most of our clients price their offerings based on the following two factors:  Amount of content: The more you offer, the higher the price tag can be. Demand: A highly specialized package might appeal to a smaller audience and require a lower price point. A more general (but still niched!) offering can skew a bit higher.  We recommend that all online courses be priced at least $97 USD. Any product you offer is going to take some serious work to build and hone, and you’ll want to be in a position to recoup your investment! Additionally, selling fixed-price offerings in the $20 to $30 range forces you to scramble to sell more units and devalues your expertise. Finally, we’ve got to circle back to the concept of undercharging. DO NOT undervalue yourself, your business, and your entire industry by offering inexpensive products, programs, or services. We can’t emphasize this strongly enough. Underpricing sets you up to be in a constant scramble to meet your financial goals, and creates a negative energetic relationship between you and your clients. Resentment is dangerous territory, folks. Please charge what you’re worth.

In this episode, we discuss some of the differences in pricing online memberships vs. online courses. For memberships, you’ll want to anchor your prices to your local economy. A monthly online yoga membership, for example, should cost roughly the same amount as a single drop-in class in your area. If your students are used to spending more for in-person classes, they’ll be comfortable spending a bit more for online programs, too. Pricing for online courses vary widely in cost, much more so than memberships. Most of our clients price their offerings based on the following two factors: <ol> <li>Amount of content: The more you offer, the higher the price tag can be.</li> <li>Demand: A highly specialized package might appeal to a smaller audience and require a lower price point. A more general (but still niched!) offering can skew a bit higher.</li> </ol> We recommend that all online courses be priced at least $97 USD. Any product you offer is going to take some serious work to build and hone, and you’ll want to be in a position to recoup your investment! Additionally, selling fixed-price offerings in the $20 to $30 range forces you to scramble to sell more units and devalues your expertise. Finally, we’ve got to circle back to the concept of undercharging. DO NOT undervalue yourself, your business, and your entire industry by offering inexpensive products, programs, or services. We can’t emphasize this strongly enough. Underpricing sets you up to be in a constant scramble to meet your financial goals, and creates a negative energetic relationship between you and your clients. Resentment is dangerous territory, folks. Please charge what you’re worth.

Office Hours: Pricing (Part 2)

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