Cover image of Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson... Read more

Ranked #1

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Rebranding

Rebranding

On Episode 39, I've got Elle Woulfe in for the first of two episodes on the rebrand she undertook with her company Path... Read more

2 Jan 2019

18mins

Ranked #2

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Rebel Talent

Rebel Talent

On Episode 52, we talk with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business ... Read more

1 Apr 2019

24mins

Ranked #3

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Action-Packed Marketing

Action-Packed Marketing

On Episode 119, Justin Christianson, co-founder and president at Conversion Fanatics, is back. This time, Justin tells ... Read more

5 Dec 2019

18mins

Ranked #4

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Conversational Marketing

Conversational Marketing

On Episode 37, we're having a conversation about conversational marketing. It's a hot topic, and I knew exactly the rig... Read more

10 Dec 2018

25mins

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Ranked #5

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Social Media Marketing

Social Media Marketing

On Episode 84, I'm joined by social media advertising expert AJ Wilcox. AJ is founder of Founder B2Linked - The LinkedI... Read more

8 Aug 2019

14mins

Ranked #6

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Special: The Science and History of B2B Demand Generation

Special: The Science and History of B2B Demand Generation

In this interview, we talk to one of the pioneers of demand generation about the birth of the discipline and look at wh... Read more

22 Jan 2020

22mins

Ranked #7

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The Marketing of Ideas

The Marketing of Ideas

On Episode 145, we’ve got Duncan Chapple, head of analyst relations at CCgroup, in to talk about a range of subjects ar... Read more

17 Mar 2020

39mins

Ranked #8

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Time to Optimize Your Marketing

Time to Optimize Your Marketing

On Episode 108, Jon MacDonald is in to talk about conversion optimization. Jon helps brands understand the clicks and ... Read more

28 Oct 2019

16mins

Ranked #9

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Customer Loyalty Is Dying

Customer Loyalty Is Dying

On Episode 142, Mark Schaefer is back to continue our discussion as we focus on customer loyalty dying and what markete... Read more

27 Feb 2020

23mins

Ranked #10

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#BrandBowl

#BrandBowl

On Episode 137, we have Vincenzo Landino in to talk about Super Bowl ads. I bumped into him on Twitter a while back and... Read more

6 Feb 2020

23mins

Ranked #11

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Getting Great Design

Getting Great Design

On Episode 44, we have have Greg Quinton, chief creative officer of WPP’s design powerhouse Superunion, on to talk abou... Read more

13 Feb 2019

27mins

Ranked #12

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Managing the Funnel

Managing the Funnel

On Episode 121, we’re back with Rob Patterson, CMO of AWeber. We continue our chat about email marketing and more. This... Read more

12 Dec 2019

17mins

Ranked #13

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Special: Part 2: Hitting Creative Home Runs Everytime

Special: Part 2: Hitting Creative Home Runs Everytime

In Part 2 of this interview, we explore some of the reasons why creative projects stall out and the things that great m... Read more

15 Jan 2020

28mins

Ranked #14

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Telling an Authentic Story

Telling an Authentic Story

On Episode 32, we're talking with Matt Solari, creative director at BRC Imagination Arts. Matt’s worked with some great... Read more

12 Oct 2018

20mins

Ranked #15

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How to Adapt for Better Engagement

How to Adapt for Better Engagement

On Episode 135, Amanda Slavin is back to continue our chat about engagement. This time, we learn about some of the advi... Read more

30 Jan 2020

22mins

Ranked #16

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Building a Great Brand

Building a Great Brand

On Episode 133, we’re joined by Jocelyn Kopac to talk about building a great brand. Jocelyn started out in music and mo... Read more

23 Jan 2020

24mins

Ranked #17

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Five Keys to Brand Strategy

Five Keys to Brand Strategy

On Episode 94, Mitch Duckler is back to discuss brand strategy. Mitch has a book out called The Indispensable Brand. In... Read more

12 Sep 2019

15mins

Ranked #18

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Hack Your Marketing

Hack Your Marketing

On Episode 47, we’re talking growth hacking with Taylor Ryan, CMO of Valuer (https://valuer.ai). Growth hacking is one ... Read more

6 Mar 2019

23mins

Ranked #19

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3 Minute Extra: What Is a Brand?

3 Minute Extra: What Is a Brand?

Mark shares some thoughts about brand in this 3-Minute Extra.

29 Mar 2019

4mins

Ranked #20

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From the Archives: Rebel Talent

From the Archives: Rebel Talent

This week, we're digging into the archives. Today, we look back on a great discussion with Francesca Gino, the Tandon F... Read more

3 Feb 2020

24mins

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