On today’s episode episode of Art of the Kickstart we have a special guest Shawn True who is not only a personal trainer, but also an inventor. Shawn is a true trailblazer in the world of entrepreneurship and innovation. Join us as we explore his incredible journey with TruAbility and learn valuable insights on what it takes to understand your audience and know your product.

From Personal Trainer to Inventor: Shawn True Shares His Entrepreneurial Journey and Innovative Creation, TruAbility.

Welcome to Art of the Kickstart! Today, we have an inspiring story about Levante, an Italian startup founded by Sara and Kim. They are revolutionizing the renewable energy industry with their modular origami-style solar panel. Leaving their corporate jobs, they embarked on a journey driven by a passion for clean energy and a desire to make a meaningful impact. Join us as we delve into the world of innovation, sustainability, and entrepreneurship with our special guests, Sara and Kim, the founders of Levante.

Folding the Future: The Inspiring Story of Levante’s Origami Solar Panels

In this episode of Art of the Kickstart, we spoke with Anthony Bernas, co-founder and CEO of Cooler Keg. Bernas describes how he built a homemade prototype and received validation from lake goers that gave him the confidence to crowdfund.

The Journey to Tranquil Sleep: Unveiling TruRest with Hypnap’s Co-Founders

Welcome to another edition of Art of the Kickstart! Today, we have a special episode featuring the co-founders of Estate 98, Andres and Jose Larine, sixth-generation coffee entrepreneurs from El Salvador. They recently launched their first product on Kickstarter—a specialty ultra-concentrated coffee that is impressing coffee enthusiasts worldwide. Join us as we explore their journey from discovering their ancestors' old-world coffee concentrate, "Esencia de cafe," to the creation of Estate 98 and their commitment to delivering an exceptional coffee experience to consumers.

From Bean to Buzz: Unveiling Estate 98’s Coffee Revolution

Bruce Roesner

On this episode of Art of the Kickstart, we have the privilege of speaking with Dr. Bruce Roesner, President and Co-Founder of Green Life Tech. With an impressive background in entrepreneurship and patents, Dr. Roesner introduces his latest Kickstarter innovation, "Fresh Defend Home." This countertop unit utilizes groundbreaking technology to extend the shelf life of fresh produce by reducing oxygen levels inside the container. Dr. Roesner also shares the product's versatility in preserving wine with separate containers. Discover how his expertise in electronics and patent litigation led him to develop this game-changing solution and join us on this captivating journey. Tune in to learn more about "Fresh Defend Home" and Dr. Bruce Roesner's remarkable story.

Revolutionizing Food Preservation: Exploring Dr. Bruce Roesner’s Green Life Tech

The Future of Fitness Begins with CARVE1 Sportsball

On this episode of The Art of the Kickstart podcast, we'll be talking to Alan VanToai, founder of Lumira. Lumira is a future fashion brand that creates wearable art inspired by music festival rave and Burning Man communities. Their flagship product, the LED infinity mirror cat ears, is launching on May 1st and redefining high-end festival fashion. Join us as we learn more about Alan's vision for Lumira and how he's using fashion and technology to create something truly unique.

Lumira – A Future Fashion Brand That Makes Wearable Art

In this episode of Art of the Kickstart, we spoke with Hans Augustenborg, co-founder of Canairi. Due to high development, manufacturing, and distribution costs, Hans and Andreas chose to start a crowdfunding campaign which in just 30 days, received almost $500,000 from thousands of customers in 63 countries. In this episode, we discuss their approach of focusing on one product and their experience with crowdfunding on Kickstarter.

Canairi, a Fresh Air Monitor Improving your Indoor Climate & Health

In this episode of Art of the Kickstart, we spoke with  Mr. Zel Crampton, the founder and CEO of Diggs. Diggs is a premium brand of innovative pet products and they're best known for their dog crate Revol, which actually launched five years ago. In this episode we learn what Zel is doing differently as he launches for a  second time on Kickstarter and what advice he has for all inventors looking to crowdfund successfully.

A Dog Crate Revolution: Diggs Revol Dog Crate + Snooz Pad

In this episode of Art of the Kickstart, we spoke with Mr. Rob Walling who is an incredible, serial entrepreneur. Today, Robs tells us all about launching his next book, The SaaS Playbook, which is going to be on Kickstarter March 28th. Whether you’re a software developer, a no-code aficionado, or you’ve never written code in your life, this book will walk you through the most actionable strategies to launch and grow your SaaS business. Listen and learn what led him to creating this incredible book, launching soon.

The SaaS Playbook: How to Build a Million-Dollar Startup

Roy Morejon of Art of the Kickstart and Enventys Partners interviews successful entrepreneurs and creators of popular crowdfunding campaigns on Kickstarter and Indiegogo to find out the keys to a successful project. The weekly show consists of a series of high-performing guests offering actionable advice paired with Morejon’s insight from raising millions for crowdfunding clients with Command Partners.

Great show, awesome experience!  Thanks for having us on Matt.

Referee Ralph

Great energy! Quite helpful at putting the necessary building blocks in the proper order.

small business owner

Art of the Kickstart

Andrew Hagen

How can you take advantage of the insights and lessons learned by an entrepreneur who’s enjoyed multiple campaigns of Kickstarter success? What if all of those tips and lessons were compiled into a book? Look no further! Special guest, Andrew Hagen joins the podcast to discuss his new book, “Kickstarter Success.” In our conversation, Andrew touches on his first Kickstarter campaign, what makes a product a good fit for crowdfunding, why it’s vital to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Andrew! A product that will perform well with the crowdfunding community. Have you ever wondered what is it that makes some products more successful than others with the crowdfunding community? Take this opportunity to hear from Andrew Hagen as he opens up about his Kickstarter success and the common thread he has seen with products that go the distance. According to Andrew, it all comes down to the ease with which a seller can package and ship their product to their buyer. If a product causes packaging and shipping difficulties, it is less likely to gain momentum with the crowdfunding community. To hear more insights from Andrew and his experience with launching successful crowdfunding campaigns, make sure to listen to this episode!Connecting with the right influencers can make all the difference! Once you’ve chosen the right product to bring to the crowdfunding community, you’ve got to figure out how to best position it for a successful campaign. What would be your first step? On this episode, you’ll hear from Andrew Hagen as he reveals the one practice that he points to his Kickstarter success. In Andrew’s experience, connecting with the right influencers and getting them to speak about your product can end up making a significant impact on the chances for your product's success. Andrew encourages entrepreneurs to go after the top five influencers in their space and work hard to get their support and adapt to their feedback. Learn more about this important step in the crowdfunding process by listening to this episode! Three components of a successful crowdfunding campaign. If you had to boil it all down to three components that consistently lead to successful crowdfunding campaigns, what would you include? Would you choose innovation, product quality, marketing, or a something else? On this episode, successful entrepreneur Andrew Hagen shares the three components that he has identified as vital to a campaign's chances of success.  	Planning 	Preparation  	ResearchTo hear Andrew expand on each of these components and how he’s seen them play out in his crowdfunded campaigns and others, make sure to listen to this informative episode! Advice for crowdfunding success. While you’ll be immensely better off for having read, “Kickstarter Success” what other advice does Andrew Hagen have for entrepreneurs looking to put their best foot forward with their upcoming crowdfunding campaign? On this episode, Andrew shares his advice that leaders like you can use to make the most of your pre-campaign efforts. While it may take some time, Andrew stresses the importance of thoroughly researching the platform that you’ll use to launch your product. Know your platform inside and out by interviewing and researching past campaigns to see what worked well and what led to failure. Learn more helpful tips from Andrew’s wealth of experience by listening to this engaging episode!Key Takeaways 	[1:05] Andrew Hagen joins the podcast to discuss his book, “Kickstarter Success.”  	[2:00] What was the first product Andrew launched? What did he learn?  	[3:00] What makes a product a good fit for crowdfunding?  	[4:30] Why connecting with influencers can make all the difference.  	[5:30] Andrew talks about why he wrote his book and what he hopes people get out of it.   	[6:30] The critical role of planning, preparation, and research.

How can you take advantage of the insights and lessons learned by an entrepreneur who’s enjoyed multiple campaigns of Kickstarter success? What if all of those tips and lessons were compiled into a book? Look no further! Special guest, Andrew Hagen joins the podcast to discuss his new book, “Kickstarter Success.” In our conversation, Andrew touches on his first Kickstarter campaign, what makes a product a good fit for crowdfunding, why it’s vital to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Andrew! A product that will perform well with the crowdfunding community. Have you ever wondered what is it that makes some products more successful than others with the crowdfunding community? Take this opportunity to hear from Andrew Hagen as he opens up about his Kickstarter success and the common thread he has seen with products that go the distance. According to Andrew, it all comes down to the ease with which a seller can package and ship their product to their buyer. If a product causes packaging and shipping difficulties, it is less likely to gain momentum with the crowdfunding community. To hear more insights from Andrew and his experience with launching successful crowdfunding campaigns, make sure to listen to this episode! Connecting with the right influencers can make all the difference! Once you’ve chosen the right product to bring to the crowdfunding community, you’ve got to figure out how to best position it for a successful campaign. What would be your first step? On this episode, you’ll hear from Andrew Hagen as he reveals the one practice that he points to his Kickstarter success. In Andrew’s experience, connecting with the right influencers and getting them to speak about your product can end up making a significant impact on the chances for your product's success. Andrew encourages entrepreneurs to go after the top five influencers in their space and work hard to get their support and adapt to their feedback. Learn more about this important step in the crowdfunding process by listening to this episode! Three components of a successful crowdfunding campaign. If you had to boil it all down to three components that consistently lead to successful crowdfunding campaigns, what would you include? Would you choose innovation, product quality, marketing, or a something else? On this episode, successful entrepreneur Andrew Hagen shares the three components that he has identified as vital to a campaign's chances of success. 	Planning 	Preparation 	Research To hear Andrew expand on each of these components and how he’s seen them play out in his crowdfunded campaigns and others, make sure to listen to this informative episode! Advice for crowdfunding success. While you’ll be immensely better off for having read, “Kickstarter Success” what other advice does Andrew Hagen have for entrepreneurs looking to put their best foot forward with their upcoming crowdfunding campaign? On this episode, Andrew shares his advice that leaders like you can use to make the most of your pre-campaign efforts. While it may take some time, Andrew stresses the importance of thoroughly researching the platform that you’ll use to launch your product. Know your platform inside and out by interviewing and researching past campaigns to see what worked well and what led to failure. Learn more helpful tips from Andrew’s wealth of experience by listening to this engaging episode! Key Takeaways 	[1:05] Andrew Hagen joins the podcast to discuss his book, “Kickstarter Success.” 	[2:00] What was the first product Andrew launched? What did he learn? 	[3:00] What makes a product a good fit for crowdfunding? 	[4:30] Why connecting with influencers can make all the difference. 	[5:30] Andrew talks about why he wrote his book and what he hopes people get out of it.   	[6:30] The critical role of planning, preparation, and research.

Lessons Learned from Kickstarter Success with Andrew Hagen – AOTK 234

For this special episode of Art of the Kickstart, we spoke with John Vaskis, Head of Hardware, Technology and Design at Indiegogo. Tune in to hear John’s best tips for Indiegogo creators, including how to set a funding goal, how to set up Indiegogo perks and what to do to ensure your project’s success.Key Takeaways 	What types of products raise the most money on Indiegogo 	How creators should choose between fixed funding and flexible funding on Indiegogo 	What a campaign creator should consider when setting their funding goal 	What pre-campaign marketing strategies hardware campaign creators should be using 	What information should be included on an Indiegogo campaign page 	How to make a great Indiegogo campaign video 	How Indiegogo campaign creators can use GIFs on their campaign page 	Why high-quality images are an important part of a successful Indiegogo campaign 	How many rewards a successful Indiegogo campaign typically has 	How to use secret perks on Indiegogo 	How to design your Indiegogo perks to entice potential backers 	How to use Indiegogo’s referral system 	How to use email marketing to make your crowdfunding campaign more successful 	How important it is for crowdfunding creators to get press coverage 	How to get your project featured in the Indiegogo newsletter 	The metrics Indiegogo considers when ranking projects 	What the top Indiegogo campaigns have in common 	John’s best advice for Indiegogo project creatorsLinks 	Indiegogo.com 	Meet the Pilot: Smart Earpiece Language Translator 	Console Wars by Blake HarrisConnect With Indiegogo and John Vaskis 	@JohnVaskis on Twitter 	Indiegogo on Facebook 	@Indiegogo on Twitter 	@Indiegogo on Instagram 	Indiegogo on YouTube 	Indiegogo on LinkedInIf you liked this episode, don’t forget to leave us a review in iTunes, Stitcher or anywhere else you listen to podcasts!SponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.

For this special episode of Art of the Kickstart, we spoke with John Vaskis, Head of Hardware, Technology and Design at Indiegogo. Tune in to hear John’s best tips for Indiegogo creators, including how to set a funding goal, how to set up Indiegogo perks and what to do to ensure your project’s success. Key Takeaways 	What types of products raise the most money on Indiegogo 	How creators should choose between fixed funding and flexible funding on Indiegogo 	What a campaign creator should consider when setting their funding goal 	What pre-campaign marketing strategies hardware campaign creators should be using 	What information should be included on an Indiegogo campaign page 	How to make a great Indiegogo campaign video 	How Indiegogo campaign creators can use GIFs on their campaign page 	Why high-quality images are an important part of a successful Indiegogo campaign 	How many rewards a successful Indiegogo campaign typically has 	How to use secret perks on Indiegogo 	How to design your Indiegogo perks to entice potential backers 	How to use Indiegogo’s referral system 	How to use email marketing to make your crowdfunding campaign more successful 	How important it is for crowdfunding creators to get press coverage 	How to get your project featured in the Indiegogo newsletter 	The metrics Indiegogo considers when ranking projects 	What the top Indiegogo campaigns have in common 	John’s best advice for Indiegogo project creators Links 	<a href="http://Indiegogo.com" rel="nofollow" target="_blank">Indiegogo.com</a> 	Meet the Pilot: Smart Earpiece Language Translator 	Console Wars by Blake Harris Connect With Indiegogo and John Vaskis 	@JohnVaskis on Twitter 	Indiegogo on Facebook 	@Indiegogo on Twitter 	@Indiegogo on Instagram 	Indiegogo on YouTube 	Indiegogo on LinkedIn If you liked this episode, don’t forget to leave us a review in iTunes, Stitcher or anywhere else you listen to podcasts! Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.

Crowdfunding Tips from Indiegogo’s Head of Hardware – AOTK215

For this episode of Art of the Kickstart, we talked to Adam Clark of Kicktraq, a site that offers analytics and other tools for Kickstarter project creators and backers. Tune in to learn more about how Kicktraq measures campaign metrics, and how their tools can help you make your campaign a success or find a cool new project to back.Key Takeaways 	How to use Kicktraq to research similar Kickstarter projects before launching your own 	The difference between Kicktraq’s Trends and Projections, as well as how these different algorithms work 	What funding trends Kicktraq sees across all Kickstarter campaigns 	How Kicktraq’s Hot List compares to Kickstarter’s project-ranking system 	What Kickstarter campaign creators can do to improve their chances of successLinks 	Kicktraq 	Name of the Wind by Patrick Rothfuss 	Patreon 	Art of the Kickstart SurveyConnect with Kicktraq 	Kicktraq on Facebook 	@Kicktraq on TwitterSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.TranscriptView this episode's transcriptRoy Morejon:Welcome to Art of the Kickstart. Your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped start ups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your start up to the next level with crowdfunding.Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyers’ guide for luxury gadgets and creative gifts. Now let’s get on with the show.Welcome to another edition of Art of the Kickstart. Today I am joined with Adam Clark, founder of Kicktraq. Adam, thank you so much for joining us.Adam Clark:Thanks for having me.Roy Morejon:All right so Kicktraq’s been around since I believe April of 2012, kind of around where we were finishing Command Partners was finishing their first rewards based crowdfunding campaign on Kickstarter. Give our audience a brief description or overview of Kicktraq and what the backstory is there.Adam Clark:So Kicktraq is an analytics tool where we monitor Kickstarter campaigns for things that are happening on their projects. So how much they’re getting per day, how many [inaudible 00:01:49] they’re getting per day, which rewards are trending, and then we also collate any news and aggregate updates for the projects kind of all in one place so you can hopefully correlate things like when specific news sources write about a project, how much impact did it have on the project, those type of things.Roy Morejon:So are you ever going to go into a Indiegogo integration of data?Adam Clark:Possibly. We’ve talked to them a little bit, although especially given my specific passions and the board games base, that’s sort of what drove the initial creation of Kicktraq.

For this episode of Art of the Kickstart, we talked to Adam Clark of Kicktraq, a site that offers analytics and other tools for Kickstarter project creators and backers. Tune in to learn more about how Kicktraq measures campaign metrics, and how their tools can help you make your campaign a success or find a cool new project to back. Key Takeaways 	How to use Kicktraq to research similar Kickstarter projects before launching your own 	The difference between Kicktraq’s Trends and Projections, as well as how these different algorithms work 	What funding trends Kicktraq sees across all Kickstarter campaigns 	How Kicktraq’s Hot List compares to Kickstarter’s project-ranking system 	What Kickstarter campaign creators can do to improve their chances of success Links 	Kicktraq 	Name of the Wind by Patrick Rothfuss 	Patreon 	Art of the Kickstart Survey Connect with Kicktraq 	Kicktraq on Facebook 	@Kicktraq on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart. Your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped start ups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your start up to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyers’ guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am joined with Adam Clark, founder of Kicktraq. Adam, thank you so much for joining us. Adam Clark: Thanks for having me. Roy Morejon: All right so Kicktraq’s been around since I believe April of 2012, kind of around where we were finishing Command Partners was finishing their first rewards based crowdfunding campaign on Kickstarter. Give our audience a brief description or overview of Kicktraq and what the backstory is there. Adam Clark: So Kicktraq is an analytics tool where we monitor Kickstarter campaigns for things that are happening on their projects. So how much they’re getting per day, how many [inaudible 00:01:49] they’re getting per day, which rewards are trending, and then we also collate any news and aggregate updates for the projects kind of all in one place so you can hopefully correlate things like when specific news sources write about a project, how much impact did it have on the project, those type of things. Roy Morejon: So are you ever going to go into a Indiegogo integration of data? Adam Clark: Possibly. We’ve talked to them a little bit, although especially given my specific passions and the board games base, that’s sort of what drove the initial creation of Kicktraq.

Using Kicktraq to Boost Your Kickstarter Project – AOTK205

For this episode of Art of the Kickstart, we caught up with Graeme and Alex of The 5TH SWISS. Tune in to learn more about how they built their initial brand and following online, developed a prestigious, high-quality product for a fraction of the price, and utilized Kickstarter for testing in today’s millennial market.Topics Discussed and Key Crowdfunding Takeaways 	Implementing a pre-order, limited-release strategy to build their business before crowdfunding 	How they approached taking a mature, “old-age” product and developing it for today’s millennial market 	Utilizing the strategies of the direct-to-consumer model for a legacy product 	Applying Kickstarter backer feedback to the future plans of their business 	What they took into consideration when determining the best crowdfunding agency for their needsLinks 	The 5TH SWISS on Kickstarter 	Good to Great 	Shoe Dog 	The Story of UGGSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.Roy Morejon: Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show.Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am joined with Graeme and Alex from The Fifth. Graeme, Alex, thank you so much for joining us today.Alex: Thank you for having us.Graeme : Thanks Roy.Roy Morejon: I’m really excited to start this interview with the story and where the inspiration to create this company came back in 2014. If you would, let’s go through the journey that you’ve taken thus far.Alex: Yeah, well it’s been a really interesting journey. We started in 2014, and in many respects we had a dream, kind of started the business. We sold a thousand watches on day one of release and we sold out of production, which led to a problem of, you know, we weren’t able to supply customers for about three and a half months. What we did was we came up with a concept where we presold on the fifth of every month. Every fifth of the month, we would restock our watches and they were all preorder, customers could get them.Alex: What we saw was that that release mentality and kind of dropping things on the fifth of every month, that excitement generated a lot of demand for the product. We saw, you know, a really rapid growth in the business. We generated a large customer base, and we went on quite a journey with the business that kind of, in many ways, we launched our watches, we launched bags, we launched sunglasses and we kind of, we went with the energy of the business. It was a fast paced environment and kind of, here we are again today, you know, about to release something that’s really exciting, something that’s new and we’re here to do it on Kickstarter to an entire new audience.

For this episode of Art of the Kickstart, we caught up with Graeme and Alex of The 5TH SWISS. Tune in to learn more about how they built their initial brand and following online, developed a prestigious, high-quality product for a fraction of the price, and utilized Kickstarter for testing in today’s millennial market. Topics Discussed and Key Crowdfunding Takeaways 	Implementing a pre-order, limited-release strategy to build their business before crowdfunding 	How they approached taking a mature, “old-age” product and developing it for today’s millennial market 	Utilizing the strategies of the direct-to-consumer model for a legacy product 	Applying Kickstarter backer feedback to the future plans of their business 	What they took into consideration when determining the best crowdfunding agency for their needs Links 	The 5TH SWISS on Kickstarter 	Good to Great 	Shoe Dog 	The Story of UGG Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Roy Morejon: Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am joined with Graeme and Alex from The Fifth. Graeme, Alex, thank you so much for joining us today. Alex: Thank you for having us. Graeme : Thanks Roy. Roy Morejon: I’m really excited to start this interview with the story and where the inspiration to create this company came back in 2014. If you would, let’s go through the journey that you’ve taken thus far. Alex: Yeah, well it’s been a really interesting journey. We started in 2014, and in many respects we had a dream, kind of started the business. We sold a thousand watches on day one of release and we sold out of production, which led to a problem of, you know, we weren’t able to supply customers for about three and a half months. What we did was we came up with a concept where we presold on the fifth of every month. Every fifth of the month, we would restock our watches and they were all preorder, customers could get them. Alex: What we saw was that that release mentality and kind of dropping things on the fifth of every month, that excitement generated a lot of demand for the product. We saw, you know, a really rapid growth in the business. We generated a large customer base, and we went on quite a journey with the business that kind of, in many ways, we launched our watches, we launched bags, we launched sunglasses and we kind of, we went with the energy of the business. It was a fast paced environment and kind of, here we are again today, you know, about to release something that’s really exciting, something that’s new and we’re here to do it on Kickstarter to an entire new audience.

Revolutionizing a Timeless Product for Today’s Market

Danny Tarr

Wouldn’t it be nice to get practical Facebook advertising tips you could use for your marketing efforts? Do you have a marketing strategy for your ecommerce business yet? What are you waiting for? Here to share his knowledge on this vital subject is Danny Tarr.Danny is the Director of Paid Media at Enventys Partners. He has been with Enventys serving in several roles over the last three years. Danny is passionate about digital advertising, photography and web analytics.In our conversation, Danny talks about his work as the Director of Paid Media, why Facebook ads are so important for startups, how the Facebook Ads process works for his team, tips for getting the best ROI on Facebook Ad spending, and much more. Don’t miss a minute of this engaging episode featuring Danny!Why are Facebook Ads so important?Are you using Facebook Ads? Do you find the prospect of using Facebook Ads daunting? Danny Tarr is here to help shed light on this often intimidating subject. There are 3.2 billion reasons why more and more startup entrepreneurs are turning their attention to Facebook Ads; that number represents the monthly average of active users on Facebook’s platform. Don’t you want to get your product in front of as many people as possible? It seems like Facebook is a worthwhile investment for startups to utilize both before and during a crowdfunded campaign.How to get the most out of Facebook Ad spending.As a business leader, you want to use your time, assets and resources in the smartest way possible. Let’s face it; you can’t use your funds haphazardly, you’ve got to be deliberate and calculating. What is the best way to get the most out of your Facebook Ad spending? According to Danny Tarr, the best way to maximize your Facebook Ad spending is to focus on creating custom audiences. This allows you to create look-a-like audiences and take advantage of assets you’ve already built like email lists. Danny also encourages project managers and marketers to constantly test and optimize their efforts while remaining flexible.To hear Danny expand on his helpful insights and tips, make sure to catch this episode!Key Takeaways 	[1:05] Danny Tarr joins the podcast to talk about his work with Facebook Ads for Enventys Partners. 	[2:45] Why are Facebook Ads so important for startups? 	[4:30] What does the Facebook Ads process look like for Danny and his team? 	[7:00] How do Facebook Ads come into play during a crowdfunded campaign? 	[8:30] Danny’s tip for getting the best ROI on Facebook Ad spending. 	[9:30] Danny enters the Launch Round; rapid-fire questions.Links 	Steve Jobs 	A Whole New MindConnect With Danny Tarr 	Danny on LinkedInSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.Connect With the Art Of The Kickstart teaminfo@artofthekickstart.com

Wouldn’t it be nice to get practical Facebook advertising tips you could use for your marketing efforts? Do you have a marketing strategy for your ecommerce business yet? What are you waiting for? Here to share his knowledge on this vital subject is Danny Tarr. Danny is the Director of Paid Media at Enventys Partners. He has been with Enventys serving in several roles over the last three years. Danny is passionate about digital advertising, photography and web analytics. In our conversation, Danny talks about his work as the Director of Paid Media, why Facebook ads are so important for startups, how the Facebook Ads process works for his team, tips for getting the best ROI on Facebook Ad spending, and much more. Don’t miss a minute of this engaging episode featuring Danny! Why are Facebook Ads so important? Are you using Facebook Ads? Do you find the prospect of using Facebook Ads daunting? Danny Tarr is here to help shed light on this often intimidating subject. There are 3.2 billion reasons why more and more startup entrepreneurs are turning their attention to Facebook Ads; that number represents the monthly average of active users on Facebook’s platform. Don’t you want to get your product in front of as many people as possible? It seems like Facebook is a worthwhile investment for startups to utilize both before and during a crowdfunded campaign. How to get the most out of Facebook Ad spending. As a business leader, you want to use your time, assets and resources in the smartest way possible. Let’s face it; you can’t use your funds haphazardly, you’ve got to be deliberate and calculating. What is the best way to get the most out of your Facebook Ad spending? According to Danny Tarr, the best way to maximize your Facebook Ad spending is to focus on creating custom audiences. This allows you to create look-a-like audiences and take advantage of assets you’ve already built like email lists. Danny also encourages project managers and marketers to constantly test and optimize their efforts while remaining flexible. To hear Danny expand on his helpful insights and tips, make sure to catch this episode! Key Takeaways 	[1:05] Danny Tarr joins the podcast to talk about his work with Facebook Ads for Enventys Partners. 	[2:45] Why are Facebook Ads so important for startups? 	[4:30] What does the Facebook Ads process look like for Danny and his team? 	[7:00] How do Facebook Ads come into play during a crowdfunded campaign? 	[8:30] Danny’s tip for getting the best ROI on Facebook Ad spending. 	[9:30] Danny enters the Launch Round; rapid-fire questions. Links 	Steve Jobs 	A Whole New Mind Connect With Danny Tarr 	Danny on LinkedIn Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Connect With the Art Of The Kickstart team info@artofthekickstart.com

Meet the Experts: Facebook Advertising Tips with Danny Tarr

For this episode of Art of the Kickstart, we caught up with Clyde Snodgrass, founder of Vino Novo, the wine-enhancing solution. Tune in to learn more about how he used his product development background, networking abilities and entrepreneurial skills to bring his product to life.Topics Discussed and Key Crowdfunding Takeaways 	How to build a team and network as an entrepreneur 	Incorporating voice control into a crowdfunding project and weighing the necessity of building an additional app 	What to consider when determining potential stretch goals 	How he gathered user feedback and tested his product through grassroots efforts before venturing into crowdfunding 	What he took into consideration when determining the best crowdfunding agency for his business and his productLinks 	Vino Novo on Kickstarter 	Dark MatterSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.Art of the Kickstart is honored to be sponsored by BackerKit, and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.Welcome to another edition of art of the kickstart. Today I am joined with Clyde Snodgrass, founder of Vino Novo. Clyde, thank you so much for joining us today.Clyde: Thanks for having me, Roy.Roy: I’m really excited about this innovation and obviously to talk to you about it. I’ve become a winer, I don’t even know what they call, wine snob, something like that, a person who enjoys wine these days. Red wine is certainly my flavor, especially coming into the winter months. I’m really excited about talking about this innovation that you’ve created. Give our audience a little bit of the background of where does this start, what’s your background and what inspired you to create, Vino Novo.Clyde: Sure. The idea came from a physics journal that I read back in 2008. I was… I’m still a big nerd, but I was a really, really big nerd back in high school and college. Physics really fascinated me. Sometimes I can’t sleep. I’ll just go down go down the rabbit hole of the internet. I found a paper written by three physicists out in China, the university [inaudible 00:02:11] culture. It talked about using AC electric fields for wine maturation.Years… When I was younger… I come from a pretty big Italian family, a lot of whom immigrated from Italy. My oldest uncle, my godfather, actually used to make wine when we were kids. We used to watch him do it. It was a very laborious process. I had this light bulb went off in my head. My grandmother, unfortunately, just passed away like a month ago, so it’s fresh. We had the last bottle of wine that she had. We drank in her honor, after her funeral.We started looking into how we could build a prototype out of this. The idea was to build a large-scale commercial unit. When I say large scale,

For this episode of Art of the Kickstart, we caught up with Clyde Snodgrass, founder of Vino Novo, the wine-enhancing solution. Tune in to learn more about how he used his product development background, networking abilities and entrepreneurial skills to bring his product to life. Topics Discussed and Key Crowdfunding Takeaways 	How to build a team and network as an entrepreneur 	Incorporating voice control into a crowdfunding project and weighing the necessity of building an additional app 	What to consider when determining potential stretch goals 	How he gathered user feedback and tested his product through grassroots efforts before venturing into crowdfunding 	What he took into consideration when determining the best crowdfunding agency for his business and his product Links 	Vino Novo on Kickstarter 	Dark Matter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit, and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of art of the kickstart. Today I am joined with Clyde Snodgrass, founder of Vino Novo. Clyde, thank you so much for joining us today. Clyde: Thanks for having me, Roy. Roy: I’m really excited about this innovation and obviously to talk to you about it. I’ve become a winer, I don’t even know what they call, wine snob, something like that, a person who enjoys wine these days. Red wine is certainly my flavor, especially coming into the winter months. I’m really excited about talking about this innovation that you’ve created. Give our audience a little bit of the background of where does this start, what’s your background and what inspired you to create, Vino Novo. Clyde: Sure. The idea came from a physics journal that I read back in 2008. I was… I’m still a big nerd, but I was a really, really big nerd back in high school and college. Physics really fascinated me. Sometimes I can’t sleep. I’ll just go down go down the rabbit hole of the internet. I found a paper written by three physicists out in China, the university [inaudible 00:02:11] culture. It talked about using AC electric fields for wine maturation. Years… When I was younger… I come from a pretty big Italian family, a lot of whom immigrated from Italy. My oldest uncle, my godfather, actually used to make wine when we were kids. We used to watch him do it. It was a very laborious process. I had this light bulb went off in my head. My grandmother, unfortunately, just passed away like a month ago, so it’s fresh. We had the last bottle of wine that she had. We drank in her honor, after her funeral. We started looking into how we could build a prototype out of this. The idea was to build a large-scale commercial unit. When I say large scale,

Enhancing the Flavor Profile of Your Wine, One Bottle at a Time

For this episode of Art of the Kickstart, we caught up with Kristina Cahojova of kegg. Tune in to learn more about how Kristina and her team utilized incubators and Indiegogo to not only raise money, but conduct customer listening, for their important and technical fertility tracking monitor.Topics Discussed and Key Crowdfunding Takeaways 	Working with incubators like SOSV and HAX, as well as the importance of raising initial capital before crowdfunding 	How to approach designing such an intimate device with crowdfunding marketing in mind 	Why they chose Indiegogo for their fertility tracking monitor 	The importance of educating your customers through marketing 	The importance of a strong campaign video 	How to apply backer feedback to your product while weighing it against your business model and FDA requirements 	Their best tips for future project creatorsLinks 	kegg on Indiegogo 	Zero to OneSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service, turnkey product development, and crowdfunding marketing agency in the world. We have helped startups raise over a hundred billion dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am talking with Kristína Cahojova, CEO of Lady Technologies. Kristína, thank you so much for joining us today.Kristina C.: Hi Roy. Nice to talk to you.Roy Morejon: So Kristína, I know we’ve known each other for a few years now and I’m really excited to do this interview now that kegg has officially launched on Indiegogo. So I would love for you to give a little bit of the back story to our audience about where this idea started from.Kristina C.: Yes, thank you. kegg is a fertility monitor. It takes into account the most crucial information for fertility, which are information from vagina. I wanted to bring this product to life because there is nothing in a market that is sensing the information which really matter for conception, which are vaginal information. When you go to a doctor, they don’t look at your heart rate or something. They really need to understand what’s going on inside you and ideally your vaginal environment. And unfortunately now in the market there is nothing that can tell you this. Everyone is trying, more or less focusing on all the ovulation, but everyone is missing the core that we need to know the fertile window and the days before the ovulation that leads to conception. Because that is how we are getting pregnant.Kristina C.: Like we are having sex and then we can see when the sperm is inside and meets with the egg and fallopian tube. But it’s crucial that sex happen like 48 hours, or even 72 hours and even more, before the ovulation when the vaginal environment is most fertile. Because the sperm,

For this episode of Art of the Kickstart, we caught up with Kristina Cahojova of kegg. Tune in to learn more about how Kristina and her team utilized incubators and Indiegogo to not only raise money, but conduct customer listening, for their important and technical fertility tracking monitor. Topics Discussed and Key Crowdfunding Takeaways 	Working with incubators like SOSV and HAX, as well as the importance of raising initial capital before crowdfunding 	How to approach designing such an intimate device with crowdfunding marketing in mind 	Why they chose Indiegogo for their fertility tracking monitor 	The importance of educating your customers through marketing 	The importance of a strong campaign video 	How to apply backer feedback to your product while weighing it against your business model and FDA requirements 	Their best tips for future project creators Links 	kegg on Indiegogo 	Zero to One Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service, turnkey product development, and crowdfunding marketing agency in the world. We have helped startups raise over a hundred billion dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am talking with Kristína Cahojova, CEO of Lady Technologies. Kristína, thank you so much for joining us today. Kristina C.: Hi Roy. Nice to talk to you. Roy Morejon: So Kristína, I know we’ve known each other for a few years now and I’m really excited to do this interview now that kegg has officially launched on Indiegogo. So I would love for you to give a little bit of the back story to our audience about where this idea started from. Kristina C.: Yes, thank you. kegg is a fertility monitor. It takes into account the most crucial information for fertility, which are information from vagina. I wanted to bring this product to life because there is nothing in a market that is sensing the information which really matter for conception, which are vaginal information. When you go to a doctor, they don’t look at your heart rate or something. They really need to understand what’s going on inside you and ideally your vaginal environment. And unfortunately now in the market there is nothing that can tell you this. Everyone is trying, more or less focusing on all the ovulation, but everyone is missing the core that we need to know the fertile window and the days before the ovulation that leads to conception. Because that is how we are getting pregnant. Kristina C.: Like we are having sex and then we can see when the sperm is inside and meets with the egg and fallopian tube. But it’s crucial that sex happen like 48 hours, or even 72 hours and even more, before the ovulation when the vaginal environment is most fertile. Because the sperm,

Using Incubators and Indiegogo for Fertility Monitoring

Mindy Zemrak

What does it take to secure a successful funding pitch for your business or innovative idea? How can you tell your story and pitch your idea to investors in a way that stands out from the competition? Mindy Zemrak joins the podcast to talk about her experience as a Supervising Casting Producer for Shark Tank. In our conversation, Mindy explains what the Shark Tank vetting process is like, how she conducts casting calls, what the Sharks look for when they hear a pitch, and much more. Don’t miss a minute of this eye-opening episode with Mindy!The Shark Tank vetting process.When you think of Shark Tank and the process it takes to get featured on the show, what comes to mind? Do you think of packets of questions that you’d have to answer and maybe even tech guys combing through your digital footprint? While some of those images might not be too far off, Mindy Zemrak was kind enough to give a more accurate peek into the Shark Tank vetting process. According to Mindy, between twenty and thirty thousand people apply to get the chance to make their funding pitch to the sharks. When they consider an applicant, half of the decision is based on the product or idea and the other half of the decision is based on the entrepreneur. To hear more about this elaborate process from Mindy, make sure to listen to this episode!Why you need to know your numbers and tell your story.With the knowledge that two factors go into the decision-making process to get featured on Shark Tank, wise entrepreneurs would take the time to hone their message. If you got the chance, would you be able to effectively tell your story and pitch your idea in a matter of minutes? The business industry has affectionately called this short speech the “elevator pitch” for years. If you don’t know your businesses numbers and you can’t tell your story with enthusiasm, you don’t deserve the investment! Make sure to listen to this episode as Mindy Zemrak reveals even more helpful insights into the Shark Tank process.What to expect out of a successful Shark Tank experience.While many applicants and entrepreneurs go through the Shark Tank experience, few get a chance to proceed with a deal from one of the sharks. Even if an individual doesn’t take a deal or all the sharks pass on the opportunity, they often get a huge boost in interest and sales due to visibility from the show. The fortunate few who do end up inking a deal with one of the sharks, start the next chapter with a lot to look forward to. After the deal is made, the work expected of the entrepreneur intensifies significantly. Thankfully, if you’ve made it that far, you are up for the task!The future is bright!What will be the legacy of platforms like Indiegogo, Kickstarter, and Shark Tank? Will these amazing platforms for innovation go down as trailblazers in a new era of invention and experimentation? Or will they blip on the radar scene as a fun national pastime? While the day is still young for these platforms, it is helpful to consider their impact. It seems safe to say that their collective influence on the entrepreneurial marketplace is substantial. The public popularity for these platforms has led to a seismic shift creating more opportunity for thousands of men and women that never existed before. To hear more about the bright future of the American dream from Mindy Zemrak’s perspective, make sure to listen to this engaging episode!Key Takeaways 	[1:05] Mindy Zemrak joins the podcast to talk about her role with Shark Tank. 	[3:30] What is the Shark Tank vetting process like? 	[6:40] Mindy talks about the casting call process. 	[10:40] What do judges look for during a casting call? 	[13:40] Are there certain criteria the sharks look for? 	[17:40] How long does the pitch process take? 	[19:00] If you get to pitch but don’t make a deal, what should you do? 	[20:15] Mindy enters the Launch Round, rapid-fire questions. 	[23:15] How to connect with Mindy.Links

What does it take to secure a successful funding pitch for your business or innovative idea? How can you tell your story and pitch your idea to investors in a way that stands out from the competition? Mindy Zemrak joins the podcast to talk about her experience as a Supervising Casting Producer for Shark Tank. In our conversation, Mindy explains what the Shark Tank vetting process is like, how she conducts casting calls, what the Sharks look for when they hear a pitch, and much more. Don’t miss a minute of this eye-opening episode with Mindy! The Shark Tank vetting process. When you think of Shark Tank and the process it takes to get featured on the show, what comes to mind? Do you think of packets of questions that you’d have to answer and maybe even tech guys combing through your digital footprint? While some of those images might not be too far off, Mindy Zemrak was kind enough to give a more accurate peek into the Shark Tank vetting process. According to Mindy, between twenty and thirty thousand people apply to get the chance to make their funding pitch to the sharks. When they consider an applicant, half of the decision is based on the product or idea and the other half of the decision is based on the entrepreneur. To hear more about this elaborate process from Mindy, make sure to listen to this episode! Why you need to know your numbers and tell your story. With the knowledge that two factors go into the decision-making process to get featured on Shark Tank, wise entrepreneurs would take the time to hone their message. If you got the chance, would you be able to effectively tell your story and pitch your idea in a matter of minutes? The business industry has affectionately called this short speech the “elevator pitch” for years. If you don’t know your businesses numbers and you can’t tell your story with enthusiasm, you don’t deserve the investment! Make sure to listen to this episode as Mindy Zemrak reveals even more helpful insights into the Shark Tank process. What to expect out of a successful Shark Tank experience. While many applicants and entrepreneurs go through the Shark Tank experience, few get a chance to proceed with a deal from one of the sharks. Even if an individual doesn’t take a deal or all the sharks pass on the opportunity, they often get a huge boost in interest and sales due to visibility from the show. The fortunate few who do end up inking a deal with one of the sharks, start the next chapter with a lot to look forward to. After the deal is made, the work expected of the entrepreneur intensifies significantly. Thankfully, if you’ve made it that far, you are up for the task! The future is bright! What will be the legacy of platforms like Indiegogo, Kickstarter, and Shark Tank? Will these amazing platforms for innovation go down as trailblazers in a new era of invention and experimentation? Or will they blip on the radar scene as a fun national pastime? While the day is still young for these platforms, it is helpful to consider their impact. It seems safe to say that their collective influence on the entrepreneurial marketplace is substantial. The public popularity for these platforms has led to a seismic shift creating more opportunity for thousands of men and women that never existed before. To hear more about the bright future of the American dream from Mindy Zemrak’s perspective, make sure to listen to this engaging episode! Key Takeaways 	[1:05] Mindy Zemrak joins the podcast to talk about her role with Shark Tank. 	[3:30] What is the Shark Tank vetting process like? 	[6:40] Mindy talks about the casting call process. 	[10:40] What do judges look for during a casting call? 	[13:40] Are there certain criteria the sharks look for? 	[17:40] How long does the pitch process take? 	[19:00] If you get to pitch but don’t make a deal, what should you do? 	[20:15] Mindy enters the Launch Round, rapid-fire questions. 	[23:15] How to connect with Mindy. Links

Tips for a Successful Funding Pitch with Mindy Zemrak

For this episode of Art of the Kickstart, we caught up with Cathryn Lavery, the CEO and co-founder of BestSelf Co. At its core, BestSelf Co. is a company that helps you find work-life harmony, think bigger, achieve more, and spark deeper connections. Not only is Cathryn an entrepreneur and creator, but she is a crowdfunding aficionado, having run four crowdfunding campaigns to date. Listen in to hear her talk about what she’s learned as a crowdfunding project creator, how she navigates the world of entrepreneurship, and what’s to come for BestSelf Co. in the future!Topics Discussed and Key Crowdfunding Takeaways 	Why they decided to take the Kickstarter route in 2015 to validate their initial product before beginning production 	The value of a strong pre-launch strategy and how they implemented their strategy in order to set their campaign up for success 	Why adding a personal touch to your messaging is important when it comes to connecting with your backers 	The benefit of an overarching, shareable content publishing strategy to help support the launch of a crowdfunding campaign (hint: it involves Arianna Huffington) 	The value of Facebook Groups and how a fan-based Facebook Group developed into a positive, supportive environment that also doubles as a space to source customer feedbackLinks 	SELF Journal on Kickstarter 	BestSelf Co. 	Indistractable: How to Control Your Attention and Choose Your LifeSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding.Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.Welcome to another edition of Art of the Kickstart. Today I am super excited because I am joined by the super talented Cathryn Lavery, CEO and co-founder of BestSelf Co. Cathryn, thank you so much for joining us today on Art of the Kickstart.Cathryn Lavery: Thanks Roy. It’s great to be here.Roy Morejon: So I’m really excited because you are one of the OG Kickstarter creators that have done more than one campaign, more than two. You are, have done now four campaigns on Kickstarter as I’ve just found out, with most recent successful campaign Tempo with over a thousand backers and then your uber successful campaign for the SELF Journal back in 2015 that had over 6,500 backers. So let’s give our audience a little bit of background here on Cathryn and of BestSelf Co. Where did it all start and how did you guys begin the company?Cathryn Lavery: So we started with the SELF Journal, which is a three month based goal planner, which is the original three month based planner essentially. And we’d started that just because it was a pain point that we had. We were scratching our own itch and whenever it came time to actually c...

For this episode of Art of the Kickstart, we caught up with Cathryn Lavery, the CEO and co-founder of BestSelf Co. At its core, BestSelf Co. is a company that helps you find work-life harmony, think bigger, achieve more, and spark deeper connections. Not only is Cathryn an entrepreneur and creator, but she is a crowdfunding aficionado, having run four crowdfunding campaigns to date. Listen in to hear her talk about what she’s learned as a crowdfunding project creator, how she navigates the world of entrepreneurship, and what’s to come for BestSelf Co. in the future! Topics Discussed and Key Crowdfunding Takeaways 	Why they decided to take the Kickstarter route in 2015 to validate their initial product before beginning production 	The value of a strong pre-launch strategy and how they implemented their strategy in order to set their campaign up for success 	Why adding a personal touch to your messaging is important when it comes to connecting with your backers 	The benefit of an overarching, shareable content publishing strategy to help support the launch of a crowdfunding campaign (hint: it involves Arianna Huffington) 	The value of Facebook Groups and how a fan-based Facebook Group developed into a positive, supportive environment that also doubles as a space to source customer feedback Links 	SELF Journal on Kickstarter 	BestSelf Co. 	Indistractable: How to Control Your Attention and Choose Your Life Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am super excited because I am joined by the super talented Cathryn Lavery, CEO and co-founder of BestSelf Co. Cathryn, thank you so much for joining us today on Art of the Kickstart. Cathryn Lavery: Thanks Roy. It’s great to be here. Roy Morejon: So I’m really excited because you are one of the OG Kickstarter creators that have done more than one campaign, more than two. You are, have done now four campaigns on Kickstarter as I’ve just found out, with most recent successful campaign Tempo with over a thousand backers and then your uber successful campaign for the SELF Journal back in 2015 that had over 6,500 backers. So let’s give our audience a little bit of background here on Cathryn and of BestSelf Co. Where did it all start and how did you guys begin the company? Cathryn Lavery: So we started with the SELF Journal, which is a three month based goal planner, which is the original three month based planner essentially. And we’d started that just because it was a pain point that we had. We were scratching our own itch and whenever it came time to actually c...

From the Need for Effective Goal-Setting to the Launch of a New Company

For this episode of Art of the Kickstart, we caught up with Vincent Meyer, CEO and founder of GOfee, the first coffee company to deliver coffee-shop quality beverages straight to your office. Learn more about how they used equity crowdfunding and StartEngine to raise capital for their business so that they can grow from a coffee solution in Midtown Manhattan to a coffee solution worldwide.Topics Discussed and Key Crowdfunding Takeaways 	How they created a marketplace that aggregated a variety of brands while keeping brand loyalty in mind 	How they’re removing the issue of waste with today’s coffee industry 	Their biggest challenges when starting the company 	Why they chose StartEngine and equity crowdfunding versus other methods to raise capital 	Their initial content publication strategy in conjunction with their equity campaign, as well as how it supported their campaign 	The importance of continuously engaging with their audience and investors during the campaign processLinks 	GOfee on StartEngine 	Onward by Howard Schultz 	Pour Your Heart Into It by Howard SchultzSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined with Vincent Meyer, CEO and founder of GOffee. Vincent, thank you so much for joining us today.Vincent Meyer: Hey, Roy. Nice to be here.Roy Morejon: So we’re going to mix it up a little bit on the show today and talk about the wonderful world of equity crowdfunding. So, Vincent started a company GOffee, which is the first coffee company to deliver the same drink one would order at their favorite coffee shop right across from the office. So, you guys had been currently delivering upwards of 1000 cups of coffee a day to offices throughout Midtown. And just recently, ending in October, you finished the full $1,070,000 raise on StartEngine for your equity crowdfunding campaign. So congrats on that, and really we’d love to hear where did this idea start from? What inspired you to create GOffee?Vincent Meyer: Of course. It came from a combination of the things, but let’s be quit honest I’m pretty sure everyone dreamt at one point to go and create the ideas of I think is coffee delivered? Instead of going outside, like it is today in New York braving the snow or even worse, braving the long lines of the same coffee shop every day. So the idea came in with a combination of things we realized that, making a cup of coffee didn’t have to be as complicated as advents as people try to make it to be.Vincent Meyer: Two, we also realized that every single office provide a coffee solution,

For this episode of Art of the Kickstart, we caught up with Vincent Meyer, CEO and founder of GOfee, the first coffee company to deliver coffee-shop quality beverages straight to your office. Learn more about how they used equity crowdfunding and StartEngine to raise capital for their business so that they can grow from a coffee solution in Midtown Manhattan to a coffee solution worldwide. Topics Discussed and Key Crowdfunding Takeaways 	How they created a marketplace that aggregated a variety of brands while keeping brand loyalty in mind 	How they’re removing the issue of waste with today’s coffee industry 	Their biggest challenges when starting the company 	Why they chose StartEngine and equity crowdfunding versus other methods to raise capital 	Their initial content publication strategy in conjunction with their equity campaign, as well as how it supported their campaign 	The importance of continuously engaging with their audience and investors during the campaign process Links 	GOfee on StartEngine 	Onward by Howard Schultz 	Pour Your Heart Into It by Howard Schultz Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined with Vincent Meyer, CEO and founder of GOffee. Vincent, thank you so much for joining us today. Vincent Meyer: Hey, Roy. Nice to be here. Roy Morejon: So we’re going to mix it up a little bit on the show today and talk about the wonderful world of equity crowdfunding. So, Vincent started a company GOffee, which is the first coffee company to deliver the same drink one would order at their favorite coffee shop right across from the office. So, you guys had been currently delivering upwards of 1000 cups of coffee a day to offices throughout Midtown. And just recently, ending in October, you finished the full $1,070,000 raise on StartEngine for your equity crowdfunding campaign. So congrats on that, and really we’d love to hear where did this idea start from? What inspired you to create GOffee? Vincent Meyer: Of course. It came from a combination of the things, but let’s be quit honest I’m pretty sure everyone dreamt at one point to go and create the ideas of I think is coffee delivered? Instead of going outside, like it is today in New York braving the snow or even worse, braving the long lines of the same coffee shop every day. So the idea came in with a combination of things we realized that, making a cup of coffee didn’t have to be as complicated as advents as people try to make it to be. Vincent Meyer: Two, we also realized that every single office provide a coffee solution,

Equity Crowdfunding Energizes a Revolutionary Coffee Service

For this episode of Art of the Kickstart, we caught up with Gareth Everard of Rockwell Razors and Keyto. Tune in to learn more about building a good relationship with your backers, doing everything you can to help your Kickstarter campaign succeed and much more.Topics Discussed and Key Crowdfunding Takeaways 	How preparing for a Kickstarter campaign has changed since the early days of Kickstarter 	Why having empathy for your Kickstarter backers is so important 	How to build a good relationship with your Kickstarter backers 	Why good email marketing is critical to a Kickstarter campaign’s success 	Why getting investments prior to a crowdfunding campaign can be smart 	How to avoid becoming a “Kickstarter fail” 	Why good preparation is key before launching a crowdfunding campaignLinks 	Rockwell Razors on Kickstarter 	Rockwell Model T on Kickstarter 	Rockwell Chrome Series on Kickstarter 	Keyto on Kickstarter 	How my Kickstarter Blew Up my Life 	Episode 134 with GarethSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.Roy Morejon:Art of the Kickstart is honored to be sponsored by Backerkit and The Gadget Flow. Backerkit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts.Roy Morejon:Now let’s get on with the show.Roy Morejon:Welcome to another episode of Art of the Kickstart. Today I am joined again with the one and only, Gareth Everard. Gareth, thank you so much for being on the show today again.Gareth Everard:Yeah, thanks for having me back.Roy Morejon:So Gareth, you were on the show, episode number 134 back in March of 2016. Obviously a lot has gone on the past three plus years since then. You’ve just finished launching your fourth crowdfunding campaign, so the first one was back in 2014 with the Rockwell Razors and then again with the Model T, and then again with the Rockwell Chrome, and now more recently finishing up a solid campaign for Keyto, that’s raise upwards of over a million dollars.Roy Morejon:So let’s start in the past with giving our listeners a little bit more background on yourself. Tell us about the crowdfunding journey that you’ve been on so far, and how all of these crowdfunding projects have come to be.Gareth Everard:Yeah, for sure. So way back … like you mentioned, way back in 2014 my co-founder and I in Rockwell were pretty frustrated with kind of the state of the razors at the time, this was kind of when Dollar Shave Club and Harry’s were come out. But tons of guys were still overpaying for razors, and getting ingrown hairs and razor bumps, and still they were throwing out truly thousands of tons of plastic waste every year. So we identified that there was a better way. We redesigned the classic safety razor, and got some patents on this design that eliminates ingrown hairs an...

For this episode of Art of the Kickstart, we caught up with Gareth Everard of Rockwell Razors and Keyto. Tune in to learn more about building a good relationship with your backers, doing everything you can to help your Kickstarter campaign succeed and much more. Topics Discussed and Key Crowdfunding Takeaways 	How preparing for a Kickstarter campaign has changed since the early days of Kickstarter 	Why having empathy for your Kickstarter backers is so important 	How to build a good relationship with your Kickstarter backers 	Why good email marketing is critical to a Kickstarter campaign’s success 	Why getting investments prior to a crowdfunding campaign can be smart 	How to avoid becoming a “Kickstarter fail” 	Why good preparation is key before launching a crowdfunding campaign Links 	Rockwell Razors on Kickstarter 	Rockwell Model T on Kickstarter 	Rockwell Chrome Series on Kickstarter 	Keyto on Kickstarter 	How my Kickstarter Blew Up my Life 	Episode 134 with Gareth Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Roy Morejon: Art of the Kickstart is honored to be sponsored by Backerkit and The Gadget Flow. Backerkit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Roy Morejon: Now let’s get on with the show. Roy Morejon: Welcome to another episode of Art of the Kickstart. Today I am joined again with the one and only, Gareth Everard. Gareth, thank you so much for being on the show today again. Gareth Everard: Yeah, thanks for having me back. Roy Morejon: So Gareth, you were on the show, episode number 134 back in March of 2016. Obviously a lot has gone on the past three plus years since then. You’ve just finished launching your fourth crowdfunding campaign, so the first one was back in 2014 with the Rockwell Razors and then again with the Model T, and then again with the Rockwell Chrome, and now more recently finishing up a solid campaign for Keyto, that’s raise upwards of over a million dollars. Roy Morejon: So let’s start in the past with giving our listeners a little bit more background on yourself. Tell us about the crowdfunding journey that you’ve been on so far, and how all of these crowdfunding projects have come to be. Gareth Everard: Yeah, for sure. So way back … like you mentioned, way back in 2014 my co-founder and I in Rockwell were pretty frustrated with kind of the state of the razors at the time, this was kind of when Dollar Shave Club and Harry’s were come out. But tons of guys were still overpaying for razors, and getting ingrown hairs and razor bumps, and still they were throwing out truly thousands of tons of plastic waste every year. So we identified that there was a better way. We redesigned the classic safety razor, and got some patents on this design that eliminates ingrown hairs an...

Lessons Learned from Four Crowdfunding Campaigns

For this episode of Art of the Kickstart, we caught up with Edward Zhong, the creator of Ayi, the AI-powered smart mirror. Tune in to learn more about how Zhong created a smart mirror that is not only compatible with thousands of apps, like Uber, but also is able to custom-fit every user by combining artificial intelligence (AI) with an everyday-use product.Topics Discussed and Key Crowdfunding Takeaways 	How to find useful, day-to-day integrations with AI 	Hardware and software challenges Ayi faced with their product as a growing startup 	Their best advice and tips for someone developing a product with AI 	Things to take into consideration when directing and shooting a crowdfunding campaign video 	How to manage crowdfunding feedback when over 60% of your backers are first-time crowdfundersLinks 	Ayi on Indiegogo InDemand 	Kickstarter ForumSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Inventus Partners, the top, full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show.Welcome to another edition of Art of the Kickstart. Today I am talking with Edward Zhong, the creator of Ayi, the AI-powered smart mirror for your home. Edward, thanks so much for joining us today on Art of the Kickstart.Edward Zhong: Thanks for having us, Roy.Roy Morejon: So this technology is really cool. I mean, basically it’s meet your new personal assistant inside your home, this amazing, visually stunning AI-powered smart mirror. Many times, if you’ve stayed at these luxurious hotels and things like that, you’ve had the opportunity to play with it or mess with it, and now, you can bring this to the comfort of your own home.This device launched a few days ago. It’s already over $80,000 in funding and hundreds of backers have already supported it. So Edward, I’m really excited to hear about where this all starts and what inspired you to create this smart mirror.Edward Zhong: Yeah, sure. We really love our product, and we really hope that our customers will love it as well. This whole company started behind the vision of changing how the smart home industry fundamentally is really. Most of the members on our team are either former product designers or software engineers for smart home based companies like Nest or Google. Through our experience in this industry, it’s just seeing that, although there are really cool products being made every year, it seemed like the smart home industry was rather dull and a little bit boring.We really wanted to change the status quo of the smart home industry in general in bringing better design, more functionality, and kind of a more futuristic feel really and take that risk that other big companies were hesitating to take for some reason.

For this episode of Art of the Kickstart, we caught up with Edward Zhong, the creator of Ayi, the AI-powered smart mirror. Tune in to learn more about how Zhong created a smart mirror that is not only compatible with thousands of apps, like Uber, but also is able to custom-fit every user by combining artificial intelligence (AI) with an everyday-use product. Topics Discussed and Key Crowdfunding Takeaways 	How to find useful, day-to-day integrations with AI 	Hardware and software challenges Ayi faced with their product as a growing startup 	Their best advice and tips for someone developing a product with AI 	Things to take into consideration when directing and shooting a crowdfunding campaign video 	How to manage crowdfunding feedback when over 60% of your backers are first-time crowdfunders Links 	Ayi on Indiegogo InDemand 	Kickstarter Forum Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Inventus Partners, the top, full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am talking with Edward Zhong, the creator of Ayi, the AI-powered smart mirror for your home. Edward, thanks so much for joining us today on Art of the Kickstart. Edward Zhong: Thanks for having us, Roy. Roy Morejon: So this technology is really cool. I mean, basically it’s meet your new personal assistant inside your home, this amazing, visually stunning AI-powered smart mirror. Many times, if you’ve stayed at these luxurious hotels and things like that, you’ve had the opportunity to play with it or mess with it, and now, you can bring this to the comfort of your own home. This device launched a few days ago. It’s already over $80,000 in funding and hundreds of backers have already supported it. So Edward, I’m really excited to hear about where this all starts and what inspired you to create this smart mirror. Edward Zhong: Yeah, sure. We really love our product, and we really hope that our customers will love it as well. This whole company started behind the vision of changing how the smart home industry fundamentally is really. Most of the members on our team are either former product designers or software engineers for smart home based companies like Nest or Google. Through our experience in this industry, it’s just seeing that, although there are really cool products being made every year, it seemed like the smart home industry was rather dull and a little bit boring. We really wanted to change the status quo of the smart home industry in general in bringing better design, more functionality, and kind of a more futuristic feel really and take that risk that other big companies were hesitating to take for some reason.

Your Reflection, but High-Tech – Building an AI-Powered Smart Mirror

For this episode of Art of the Kickstart, we caught up with Scott and Ed, the inventors of the Hush Buddy sleep training device for toddlers. Hush Buddy is a reactive nightlight for toddlers that serves as a gentle reminder for bedtime. Listen in to see what they learned from their first Indiegogo campaign, how they applied that knowledge to their second crowdfunding campaign and more.Topics Discussed and Key Crowdfunding Takeaways 	How Scott invented the idea for Hush Buddy by attempting to solve a real-life problem 	Things to keep in mind while prototyping 	How they used customer listening to learn from their first campaign and what they applied to their second campaign 	How to use a Facebook Group to drum up excitement for their upcoming campaign 	The value of working with an agency during a crowdfunding campaignLinks 	Hush Buddy on KickstarterSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a $300 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.Roy Morejon:Welcome to another edition of Art of the Kickstart. Today I am talking with Scott and Edward, inventors of the Hush Buddy, sleep training device for toddlers. Scott and Ed, thank you so much for joining us today.Ed:Thanks for having us, Roy. It’s great to be here.Roy Morejon:Yeah, thanks Ed. I’m really excited about this product coming to market. One, because I think it’s an innovation that all parents really need. And two, because I’m a parent that needs this and got to use this and I’m really excited about the results as well. Let’s jump in and tell the audience a little bit about where Hush Buddy started and what inspired you to create it.Scott:Sure. Well, what Hush Buddy is, is a sleep training device for toddlers ages two to four. It’s an interactive or reactive nightlight. A little character face on it and it listens to the room and reacts to the child’s behavior in a very gentle way. If the child cries and fusses and acts out at bedtime, the light dims just briefly and just enough to be noticed. And when, if they’re quiet, the light goes back to full brightness again. And we pair that up with a storybook that engages the child’s imagination so that they love this character. The characters name is Whisper, Whisper the Hush Buddy. And so you can go into bedtime now with your toddler with this character at your side and being very careful, we got to be quiet now at bedtime. It’s a very gentle reminder that there’s quiet time at that time. And that type of response, that type of gentle visual feedback has a lot of impact on the child’s behavior and just reminding them, if I was just quiet, I’d probably be asleep right now.

For this episode of Art of the Kickstart, we caught up with Scott and Ed, the inventors of the Hush Buddy sleep training device for toddlers. Hush Buddy is a reactive nightlight for toddlers that serves as a gentle reminder for bedtime. Listen in to see what they learned from their first Indiegogo campaign, how they applied that knowledge to their second crowdfunding campaign and more. Topics Discussed and Key Crowdfunding Takeaways 	How Scott invented the idea for Hush Buddy by attempting to solve a real-life problem 	Things to keep in mind while prototyping 	How they used customer listening to learn from their first campaign and what they applied to their second campaign 	How to use a Facebook Group to drum up excitement for their upcoming campaign 	The value of working with an agency during a crowdfunding campaign Links 	Hush Buddy on Kickstarter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a $300 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am talking with Scott and Edward, inventors of the Hush Buddy, sleep training device for toddlers. Scott and Ed, thank you so much for joining us today. Ed: Thanks for having us, Roy. It’s great to be here. Roy Morejon: Yeah, thanks Ed. I’m really excited about this product coming to market. One, because I think it’s an innovation that all parents really need. And two, because I’m a parent that needs this and got to use this and I’m really excited about the results as well. Let’s jump in and tell the audience a little bit about where Hush Buddy started and what inspired you to create it. Scott: Sure. Well, what Hush Buddy is, is a sleep training device for toddlers ages two to four. It’s an interactive or reactive nightlight. A little character face on it and it listens to the room and reacts to the child’s behavior in a very gentle way. If the child cries and fusses and acts out at bedtime, the light dims just briefly and just enough to be noticed. And when, if they’re quiet, the light goes back to full brightness again. And we pair that up with a storybook that engages the child’s imagination so that they love this character. The characters name is Whisper, Whisper the Hush Buddy. And so you can go into bedtime now with your toddler with this character at your side and being very careful, we got to be quiet now at bedtime. It’s a very gentle reminder that there’s quiet time at that time. And that type of response, that type of gentle visual feedback has a lot of impact on the child’s behavior and just reminding them, if I was just quiet, I’d probably be asleep right now.

Raising Funds for the Latest Toddler Sleep Training System

Adam Holden-Bache

In this week’s episode of Art of the Kickstart, we speak with Adam Holden-Bache, email marketing expert at Enventys Partners. Listen in and learn more about email marketing for crowdfunding campaigns, including how to use it before your project, what to do with email on launch day, and how to get the best ROI from email marketing through the duration of your Kickstarter or Indiegogo campaign.Topics Discussed and Key Crowdfunding Takeaways 	What is email marketing? 	Why email marketing is a key component of a successful crowdfunding campaign 	What kind of results creators can expect to see from their email marketing efforts 	The difference between email marketing performance and Facebook Ad performance 	How to use email marketing before you launch a crowdfunding campaign 	How to use email marketing for a live crowdfunding campaign 	What to consider when vetting a crowdfunding marketing agency 	How to get the best ROI from your email marketing campaignsLinks 	Enventys Partners 	How to Win at B2B Email Marketing by Adam Holden-BacheSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Welcome to another edition of Art of the Kickstarter. This is the next episode in the series of interviews where I have been interviewing some of the most amazing marketing people here at Enventys Partners that I get an opportunity to work with every day. Our fourth guest today is Adam Holden-Bache. The director of email marketing and also author of “How to Win at B2B Email Marketing,”. Adam real excited for you to be here today.Adam H.:Glad to be here.Roy Morejon:Adam you’ve been with Enventys Partners now for over a year and a half after successfully selling your email marketing company. Really glad to have you on the show today to talk about email marketing and crowdfunding campaigns. To begin with give us a little bit of a background and tell us a bit about yourself and what you do here at Enventys Partners?Adam H.:Sure. I’ve been in email marketing for pretty much my entire career. Kind of been there since the beginning. As you mentioned just a second ago, I did have an agency that I ran for over 15 years and sold it and we were primarily a B2B email marketing agency. Since then, I’ve kind of moved more to the B2C side and recently I’ve been working with Enventys Partners on crowdfunding campaigns along with any internal projects here too. But it’s been an interesting ride. Emails changed a lot but it’s also stayed the same a lot.Adam H.:A lot of the experience that I’ve had from my career I’ve been able to extend into what we’re doing here. Along with the methodology and strategies for things like testing and stuff like that, we’ve seen a lot of improvements I think in our email marketing process recently and hope to continue that path.Roy Morejon:Absolutely. So let’s start with defining email marketing. Give our audience the Adam version of what exactly email marketing is.Adam H.:Well and I think it’s pretty self-explanatory in that we’re basically using emails to channel for marketing. I think the important thing with email marketing is making sure we’re hitting people at the right time with the right message … really trying to be relevant. I think probably one of the best things email marketing has done, in recent years, is increased its relevancy. We are doing a lot more to improve that. To make sure that we’re using personalization … Doing other things using data to actually make decisions and trying to get the right message in front of the right person so it gives them the most value.Roy Morejon:

In this week’s episode of Art of the Kickstart, we speak with Adam Holden-Bache, email marketing expert at Enventys Partners. Listen in and learn more about email marketing for crowdfunding campaigns, including how to use it before your project, what to do with email on launch day, and how to get the best ROI from email marketing through the duration of your Kickstarter or Indiegogo campaign. Topics Discussed and Key Crowdfunding Takeaways 	What is email marketing? 	Why email marketing is a key component of a successful crowdfunding campaign 	What kind of results creators can expect to see from their email marketing efforts 	The difference between email marketing performance and Facebook Ad performance 	How to use email marketing before you launch a crowdfunding campaign 	How to use email marketing for a live crowdfunding campaign 	What to consider when vetting a crowdfunding marketing agency 	How to get the best ROI from your email marketing campaigns Links 	Enventys Partners 	How to Win at B2B Email Marketing by Adam Holden-Bache Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to another edition of Art of the Kickstarter. This is the next episode in the series of interviews where I have been interviewing some of the most amazing marketing people here at Enventys Partners that I get an opportunity to work with every day. Our fourth guest today is Adam Holden-Bache. The director of email marketing and also author of “How to Win at B2B Email Marketing,”. Adam real excited for you to be here today. Adam H.: Glad to be here. Roy Morejon: Adam you’ve been with Enventys Partners now for over a year and a half after successfully selling your email marketing company. Really glad to have you on the show today to talk about email marketing and crowdfunding campaigns. To begin with give us a little bit of a background and tell us a bit about yourself and what you do here at Enventys Partners? Adam H.: Sure. I’ve been in email marketing for pretty much my entire career. Kind of been there since the beginning. As you mentioned just a second ago, I did have an agency that I ran for over 15 years and sold it and we were primarily a B2B email marketing agency. Since then, I’ve kind of moved more to the B2C side and recently I’ve been working with Enventys Partners on crowdfunding campaigns along with any internal projects here too. But it’s been an interesting ride. Emails changed a lot but it’s also stayed the same a lot. Adam H.: A lot of the experience that I’ve had from my career I’ve been able to extend into what we’re doing here. Along with the methodology and strategies for things like testing and stuff like that, we’ve seen a lot of improvements I think in our email marketing process recently and hope to continue that path. Roy Morejon: Absolutely. So let’s start with defining email marketing. Give our audience the Adam version of what exactly email marketing is. Adam H.: Well and I think it’s pretty self-explanatory in that we’re basically using emails to channel for marketing. I think the important thing with email marketing is making sure we’re hitting people at the right time with the right message … really trying to be relevant. I think probably one of the best things email marketing has done, in recent years, is increased its relevancy. We are doing a lot more to improve that. To make sure that we’re using personalization … Doing other things using data to actually make decisions and trying to get the right message in front of the right person so it gives them the most value. Roy Morejon:

Meet the Experts: Email Marketing for Crowdfunding Campaigns with Adam Holden-Bache

Chad Rogers

This week on Art of the Kickstart, we’re speaking with Chad Rogers of Lemonlight about creating a video for a Kickstarter or Indiegogo campaign. Tune in to learn more about growing a business, creating a great video that fits your budget and finding crowdfunding success.Topics Discussed and Key Crowdfunding Takeaways 	Challenges that come with growing and scaling a company 	Why it’s important for a business to address a problem you’re passionate about solving 	Why video is so powerful 	Important considerations when creating a video for a crowdfunding campaign 	What types of information to include in a crowdfunding video 	What the process of creating a crowdfunding video is like 	Why it’s important to know your budget before you begin 	How to determine the best messaging for your videoLinks 	Lemonlight 	Kudrone on Indiegogo 	Traffic and Conversion 	Traction: Get a Grip on Your Business by Gino WickmanSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Backer Kit and the Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.Roy Morejon:Welcome to another edition of Art of the Kickstart. Today I am joined with Chad Rogers, chief revenue officer and cofounder at Lemonlight. Chad, thank you so much for joining us today.Chad Rogers:Thanks for having me, Roy.Roy Morejon:So Chad, we had a chance to, to bond. You guys shared some space with us at the Consumer Electronics Show, but I wanted to tell everybody in the audience that Lemonlight is a video marketing company. You guys truly have mastered all of the ingredients that go into creating beautiful videos and crafting stories basically for people with videos. Over the last four years, you’ve guys have done over 4,000 videos. You’ve worked in almost every single state in this great land and you guys are on a mission to create high quality, affordable video content for businesses, as well as crowdfunding startups. So let’s start with where it all began. What inspired you to cofound Lemonlight?Chad Rogers:Yeah. You know, when we first started the actual focus was we believe video is incredibly important in the future of marketing. And we believe that every brand, every company, everyone deserves to have their story told. And we figured out the way to do it scalably and that was by a looking at production budgets and saying where’s all the waste happening? And the waste was happening in bloated crews where there were multiple people on set and doing nothing while only a couple people were actually doing all the heavy lifting. So we really broke down our crews to minimize the expenses there and as well as utilizing local crews.

This week on Art of the Kickstart, we’re speaking with Chad Rogers of Lemonlight about creating a video for a Kickstarter or Indiegogo campaign. Tune in to learn more about growing a business, creating a great video that fits your budget and finding crowdfunding success. Topics Discussed and Key Crowdfunding Takeaways 	Challenges that come with growing and scaling a company 	Why it’s important for a business to address a problem you’re passionate about solving 	Why video is so powerful 	Important considerations when creating a video for a crowdfunding campaign 	What types of information to include in a crowdfunding video 	What the process of creating a crowdfunding video is like 	Why it’s important to know your budget before you begin 	How to determine the best messaging for your video Links 	Lemonlight 	Kudrone on Indiegogo 	Traffic and Conversion 	Traction: Get a Grip on Your Business by Gino Wickman Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Backer Kit and the Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am joined with Chad Rogers, chief revenue officer and cofounder at Lemonlight. Chad, thank you so much for joining us today. Chad Rogers: Thanks for having me, Roy. Roy Morejon: So Chad, we had a chance to, to bond. You guys shared some space with us at the Consumer Electronics Show, but I wanted to tell everybody in the audience that Lemonlight is a video marketing company. You guys truly have mastered all of the ingredients that go into creating beautiful videos and crafting stories basically for people with videos. Over the last four years, you’ve guys have done over 4,000 videos. You’ve worked in almost every single state in this great land and you guys are on a mission to create high quality, affordable video content for businesses, as well as crowdfunding startups. So let’s start with where it all began. What inspired you to cofound Lemonlight? Chad Rogers: Yeah. You know, when we first started the actual focus was we believe video is incredibly important in the future of marketing. And we believe that every brand, every company, everyone deserves to have their story told. And we figured out the way to do it scalably and that was by a looking at production budgets and saying where’s all the waste happening? And the waste was happening in bloated crews where there were multiple people on set and doing nothing while only a couple people were actually doing all the heavy lifting. So we really broke down our crews to minimize the expenses there and as well as utilizing local crews.

Meet the Experts: Chad Rogers from Lemonlight on Creating the Perfect Crowdfunding Video

Ryan DeChance

What does it take for innovative products to succeed in today’s ecommerce marketplace? Is there any hope for entrepreneurs to get their ideas amplified? Ryan DeChance is the Discovery Director at The Grommet, a product discovery platform. In his conversation with Roy, Ryan opens up about The Grommet’s partnership with Ace Hardware, how they evaluate products, what role crowdfunding plays for The Grommet, what they look for when they consider supporting an entrepreneur and much more. Don’t miss a minute of this fascinating episode featuring Ryan and The Grommet!Expanding the platform.With the recent merger of Amazon and Whole Foods, conversations have increased about how ecommerce brands can partner with retailers. Playing to their strengths, these type of partnerships make a lot of sense to customers and investors. In 2017, Ace Hardware invested in The Grommet and also became a close retail partner. Together, with The Grommet’s web platform and physical presence in Ace stores, they are identifying, testing and growing new brands to become tomorrow’s household name. Learn more about The Grommet and Ace Hardware’s partnership by listening to this informative episode.Product evaluation.What does the process look like for product evaluation at The Grommet? Are there specific criteria that Ryan DeChance and his team search for when they consider an innovator and their product? As they begin the process, Ryan goes to work vetting the individual or team behind a particular product before they move forward. After that point, Ryan pitches the product to his discovery team, and they consider how the product fits on The Grommet platform. If the product passes muster, they proceed to the launch process which takes two to three months to complete.How The Grommet works.When you think of product platforms, what comes to mind? Between giants like Amazon, Ebay, and Kickstarter what would it look like for a product platform to stand out? The Grommet is a product discovery platform that amplifies innovative and unique consumer products from makers, inventors and small businesses to a community of 3.5 million supporters and early-adopters. Every weekday they launch at least one new product, and their goal is to improve the way consumer products are launched, discovered, shared and purchased.Tips for successful crowdfunding.How can innovators and entrepreneurs set themselves up for success? What is it that investors and partners look for when they consider which products to back? According to Ryan DeChance, more innovators need to be focused on these three areas: 	Build support in your community and social spheres. 	Don’t be discouraged if you don’t find initial success, keep at it! 	Be kind and treat others like you’d like to be treated. Goodwill can go a long way.To hear Ryan expand on each of these critical areas and provide more insights into how The Grommet works as a product discovery platform, listen to this episode of Art of The Kickstart.Key Takeaways 	[1:05] Ryan DeChance joins the podcast to talk about The Grommet. 	[3:40] How did The Grommet end up partnering with Ace Hardware? 	[6:00] What is the process of evaluating products for Ryan and his team? 	[10:00] What role will crowdfunding play for The Grommet platform going forward? 	[11:45] Ryan talks about what The Grommet looks for when considering partnerships. 	[13:20] Tips for a successful crowdfunding campaign. 	[15:20] Ryan enters the Launch Round; rapid-fire questions. 	[19:30] Why you should check out The Grommet.Links 	Elon Musk 	Benjamin Franklin 	Thomas Edison 	The Tattooist of Auschwitz 	Subliminal 	The Everyday CalendarConnect With The Grommet 	The Grommet websiteSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets ...

What does it take for innovative products to succeed in today’s ecommerce marketplace? Is there any hope for entrepreneurs to get their ideas amplified? Ryan DeChance is the Discovery Director at The Grommet, a product discovery platform. In his conversation with Roy, Ryan opens up about The Grommet’s partnership with Ace Hardware, how they evaluate products, what role crowdfunding plays for The Grommet, what they look for when they consider supporting an entrepreneur and much more. Don’t miss a minute of this fascinating episode featuring Ryan and The Grommet! Expanding the platform. With the recent merger of Amazon and Whole Foods, conversations have increased about how ecommerce brands can partner with retailers. Playing to their strengths, these type of partnerships make a lot of sense to customers and investors. In 2017, Ace Hardware invested in The Grommet and also became a close retail partner. Together, with The Grommet’s web platform and physical presence in Ace stores, they are identifying, testing and growing new brands to become tomorrow’s household name. Learn more about The Grommet and Ace Hardware’s partnership by listening to this informative episode. Product evaluation. What does the process look like for product evaluation at The Grommet? Are there specific criteria that Ryan DeChance and his team search for when they consider an innovator and their product? As they begin the process, Ryan goes to work vetting the individual or team behind a particular product before they move forward. After that point, Ryan pitches the product to his discovery team, and they consider how the product fits on The Grommet platform. If the product passes muster, they proceed to the launch process which takes two to three months to complete. How The Grommet works. When you think of product platforms, what comes to mind? Between giants like Amazon, Ebay, and Kickstarter what would it look like for a product platform to stand out? The Grommet is a product discovery platform that amplifies innovative and unique consumer products from makers, inventors and small businesses to a community of 3.5 million supporters and early-adopters. Every weekday they launch at least one new product, and their goal is to improve the way consumer products are launched, discovered, shared and purchased. Tips for successful crowdfunding. How can innovators and entrepreneurs set themselves up for success? What is it that investors and partners look for when they consider which products to back? According to Ryan DeChance, more innovators need to be focused on these three areas: 	Build support in your community and social spheres. 	Don’t be discouraged if you don’t find initial success, keep at it! 	Be kind and treat others like you’d like to be treated. Goodwill can go a long way. To hear Ryan expand on each of these critical areas and provide more insights into how The Grommet works as a product discovery platform, listen to this episode of Art of The Kickstart. Key Takeaways 	[1:05] Ryan DeChance joins the podcast to talk about The Grommet. 	[3:40] How did The Grommet end up partnering with Ace Hardware? 	[6:00] What is the process of evaluating products for Ryan and his team? 	[10:00] What role will crowdfunding play for The Grommet platform going forward? 	[11:45] Ryan talks about what The Grommet looks for when considering partnerships. 	[13:20] Tips for a successful crowdfunding campaign. 	[15:20] Ryan enters the Launch Round; rapid-fire questions. 	[19:30] Why you should check out The Grommet. Links 	Elon Musk 	Benjamin Franklin 	Thomas Edison 	The Tattooist of Auschwitz 	Subliminal 	The Everyday Calendar Connect With The Grommet 	The Grommet website Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets ...

Helping Innovative Products Succeed with Ryan DeChance from The Grommet

In this episode of Art of the Kickstart, we spoke with Alice Crisci, CEO and founder of MedAnswers, a digital gateway to information during the path to parenthood. Basically, MedAnswers is an app where you can anonymously ask fertility-related questions to a large pool of doctors and specialists — the “Quora” for people struggling to conceive. Listen in to learn about how Alice came up with the platform and the journey she took to get it from initial idea to equity crowdfunding and beyond.Topics Discussed and Key Crowdfunding Takeaways 	The inspiration behind MedAnswers 	How they determined the core features for the platform 	The decision process they went through to develop an app 	Their experience with equity crowdfunding on StartEngine 	The #1 tip to other startup founders when launching a productLinks 	MedAnswers on StartEngine 	MedAnswers 	The Greatest Salesman in the WorldSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.Roy Morejon:Welcome to another edition of Art of the Kickstart. Today I am joined with Alice Crisci, CEO and Founder of Med Answers. Alice, thank you so much for joining us today.Alice Crisci:You are welcome. Thanks for having me.Roy Morejon:So Alice, you have an incredible story behind you, I’m really excited to dive into your equity crowdfunding campaign that you did on Start Engine, but let’s begin at really the beginning here, and where did this all start, and what inspired you to create Med Answers?Alice Crisci:Great question. I think a lot of entrepreneurs, sometimes seeds are planted years before you have a full idea formed. 12 years ago I was diagnosed with cancer at a pretty young age, I was only 31, and my experience in going through cancer treatment was unique in that my second opinion oncologist didn’t agree with the treatment plan my primary oncologist had already had me on, meaning I was already getting chemo when I realized that my second opinion oncologist didn’t agree with what chemo I should be on. That was a very frightening experience. Chemo is really difficult to go through and for whatever reason I had the foresight to get the two of these physicians on a phone call together, so the three of us are on a conference call, and I had them explain to each other where they were coming from. I wanted to understand their critical thinking behind each of their approaches so that I could decide what made the most sense for me.Alice Crisci:And in the end I switched to my second opinion oncologist and I started down a different treatment path that was much more aggressive than the other one that I did. It was the decision I could live with. So fast forward, or flash forward years, and as I was getting deeply entrenched in the fertility field, I started to notice that when people go into paying $20,000 for an IVF cycle,

In this episode of Art of the Kickstart, we spoke with Alice Crisci, CEO and founder of MedAnswers, a digital gateway to information during the path to parenthood. Basically, MedAnswers is an app where you can anonymously ask fertility-related questions to a large pool of doctors and specialists — the “Quora” for people struggling to conceive. Listen in to learn about how Alice came up with the platform and the journey she took to get it from initial idea to equity crowdfunding and beyond. Topics Discussed and Key Crowdfunding Takeaways 	The inspiration behind MedAnswers 	How they determined the core features for the platform 	The decision process they went through to develop an app 	Their experience with equity crowdfunding on StartEngine 	The #1 tip to other startup founders when launching a product Links 	MedAnswers on StartEngine 	MedAnswers 	The Greatest Salesman in the World Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am joined with Alice Crisci, CEO and Founder of Med Answers. Alice, thank you so much for joining us today. Alice Crisci: You are welcome. Thanks for having me. Roy Morejon: So Alice, you have an incredible story behind you, I’m really excited to dive into your equity crowdfunding campaign that you did on Start Engine, but let’s begin at really the beginning here, and where did this all start, and what inspired you to create Med Answers? Alice Crisci: Great question. I think a lot of entrepreneurs, sometimes seeds are planted years before you have a full idea formed. 12 years ago I was diagnosed with cancer at a pretty young age, I was only 31, and my experience in going through cancer treatment was unique in that my second opinion oncologist didn’t agree with the treatment plan my primary oncologist had already had me on, meaning I was already getting chemo when I realized that my second opinion oncologist didn’t agree with what chemo I should be on. That was a very frightening experience. Chemo is really difficult to go through and for whatever reason I had the foresight to get the two of these physicians on a phone call together, so the three of us are on a conference call, and I had them explain to each other where they were coming from. I wanted to understand their critical thinking behind each of their approaches so that I could decide what made the most sense for me. Alice Crisci: And in the end I switched to my second opinion oncologist and I started down a different treatment path that was much more aggressive than the other one that I did. It was the decision I could live with. So fast forward, or flash forward years, and as I was getting deeply entrenched in the fertility field, I started to notice that when people go into paying $20,000 for an IVF cycle,

Crowdfunded App Pools Investments and Answers for Your Fertility Questions

How important is consumer trust when you are launching a new product? While some organizations may overlook this factor, the ones that find early success often work hard at securing consumer trust. My guest today is business leader and serial entrepreneur, Nishant Kapoor. With over a decade of experience in ecommerce and startups in the UK, India and Hong Kong, Nishant thrives in helping entrepreneurs and businesses build long-term, direct-to-consumer relationships using ecommerce and digital marketing. In our conversation, we discuss his recent success in helping to roll out the Quilo Fan, why consumer trust is so important, how Quilo was able to get fully funded on Kickstarter, lessons learned along the way, and much more! You don’t want to miss a minute of this engaging episode!  What it takes to secure consumer trust. One of the most important aspects of securing consumer trust is to deliver your product in the right timing. As many businesses have found out, this truth is often easier said than done. For Nishant Kapoor and his team at Quilo, delay wasn’t an option. They worked hard to get the Quilo Fan shipped and in the hands of their buyers as quickly as possible because their success depended on it. They knew that if the fan arrived in the winter or cooler months, their customers wouldn’t have the chance to use it and enjoy its amazing benefits. As difficult as the effort may have been to get the product into the hands of buyers so quickly, the result ended up paying huge dividends in consumer trust and positive word of mouth. To hear more about the role of consumer trust in Quilo’s story, make sure to listen to this episode! How to get fully funded on Kickstarter. What does it take to get a campaign fully funded on Kickstarter? Is it just dumb luck or are there strategic steps innovators and businesses can take to get their product in the best position to succeed? According to Nishant Kapoor, one of the most important things they did at Quilo was to reach out to influencers and bloggers asking them to promote their campaign, no matter the audience size. This strategy seemed to work out for Nishant and his team, they were able to get massive exposure and put out a quality product at just the right time to earn consumer trust. Make sure to listen to this episode as Nishant expands on this topic and more! The value of focusing on branding and audience early on. What are some of the common mistakes made by many innovators who are looking to bring a new tech product to the marketplace? While there may be many common mistakes with creating the product and testing it, Nishant Kapoor says that most mistakes are made when it comes to branding and considering who the target audience will be. In our conversation, Nishant was kind enough to open up about how Quilo was able to hone in on their target audience and execute a streamlined and focused branding approach. The idea of identifying and marketing to a target audience seems so simple but Nishant is convinced that too many innovators miss this critical step. Learn more from Nishant’s expert perspective on this informative episode! How scouring Amazon reviews can help you create an innovative product. Did you know that one of the best ways to research and identify a great product that will succeed in the marketplace is by scouring Amazon reviews? It’s true! The best part about this practice is that it doesn’t cost you a dime, you just have to be willing to put in the time and effort to conduct the research. Where else can innovators and entrepreneurs go to get honest and critical feedback on a wide range of products and categories? On this episode, you’ll hear from Nishant Kapoor as he shares how the team at Quilo was able to mine Amazon reviews on similar fans and use that info to create a product that has wide appeal. You don’t want to miss this inspiring and engaging episode! Key Takeaways 	[1:10] Nishant Kapoor tells the story of Quilo Fan and how i...

How important is consumer trust when you are launching a new product? While some organizations may overlook this factor, the ones that find early success often work hard at securing consumer trust. My guest today is business leader and serial entrepreneur, Nishant Kapoor. With over a decade of experience in ecommerce and startups in the UK, India and Hong Kong, Nishant thrives in helping entrepreneurs and businesses build long-term, direct-to-consumer relationships using ecommerce and digital marketing. In our conversation, we discuss his recent success in helping to roll out the Quilo Fan, why consumer trust is so important, how Quilo was able to get fully funded on Kickstarter, lessons learned along the way, and much more! You don’t want to miss a minute of this engaging episode!   What it takes to secure consumer trust. One of the most important aspects of securing consumer trust is to deliver your product in the right timing. As many businesses have found out, this truth is often easier said than done. For Nishant Kapoor and his team at Quilo, delay wasn’t an option. They worked hard to get the Quilo Fan shipped and in the hands of their buyers as quickly as possible because their success depended on it. They knew that if the fan arrived in the winter or cooler months, their customers wouldn’t have the chance to use it and enjoy its amazing benefits. As difficult as the effort may have been to get the product into the hands of buyers so quickly, the result ended up paying huge dividends in consumer trust and positive word of mouth. To hear more about the role of consumer trust in Quilo’s story, make sure to listen to this episode! How to get fully funded on Kickstarter. What does it take to get a campaign fully funded on Kickstarter? Is it just dumb luck or are there strategic steps innovators and businesses can take to get their product in the best position to succeed? According to Nishant Kapoor, one of the most important things they did at Quilo was to reach out to influencers and bloggers asking them to promote their campaign, no matter the audience size. This strategy seemed to work out for Nishant and his team, they were able to get massive exposure and put out a quality product at just the right time to earn consumer trust. Make sure to listen to this episode as Nishant expands on this topic and more! The value of focusing on branding and audience early on. What are some of the common mistakes made by many innovators who are looking to bring a new tech product to the marketplace? While there may be many common mistakes with creating the product and testing it, Nishant Kapoor says that most mistakes are made when it comes to branding and considering who the target audience will be. In our conversation, Nishant was kind enough to open up about how Quilo was able to hone in on their target audience and execute a streamlined and focused branding approach. The idea of identifying and marketing to a target audience seems so simple but Nishant is convinced that too many innovators miss this critical step. Learn more from Nishant’s expert perspective on this informative episode! How scouring Amazon reviews can help you create an innovative product. Did you know that one of the best ways to research and identify a great product that will succeed in the marketplace is by scouring Amazon reviews? It’s true! The best part about this practice is that it doesn’t cost you a dime, you just have to be willing to put in the time and effort to conduct the research. Where else can innovators and entrepreneurs go to get honest and critical feedback on a wide range of products and categories? On this episode, you’ll hear from Nishant Kapoor as he shares how the team at Quilo was able to mine Amazon reviews on similar fans and use that info to create a product that has wide appeal. You don’t want to miss this inspiring and engaging episode! Key Takeaways 	[1:10] Nishant Kapoor tells the story of Quilo Fan and how i...

Never Underestimate the Power of Securing Consumer Trust, Nishant Kapoor – AOTK 225

In this episode of Art of the Kickstart, we sat down with Arman Assadi, CEO and co-founder of EVO Planner, a company that individualizes the day-planning experience. Comprised of a personalized planner and app, their mission is to help users organize their thoughts, articulate goals and define successes based on their brain type. Tune in to hear the process Arman took to garner backer support before, during and after EVO Planner’s Kickstarter campaign. Also, learn about the pitfalls and successes they encountered as well as tips for startups looking to crowdfund.Topics Discussed and Key Crowdfunding Takeaways 	The process they used to decide what features to include in EVO Planner 	The biggest challenge when designing a physical product as well as an app 	The strategy to crowdfund EVO Planner before their Kickstarter campaign to gain early support 	How they drew on Facebook groups and influencer marketing in conjunction with their overall communication plan 	Why they went from Kickstarter to Indiegogo before moving on to ecommerceLinks 	EVO Planner on Kickstarter 	EVO PlannerSponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Coming into Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.Roy Morejon:Welcome to another edition of Art of the Kickstart. Today I am super excited because I am talking with Arman Assadi co-founder and CEO of EVO Planner, the first personalized flow system. Arman, thank you so much for being on the show today.Arman Assadi:Thanks Roy. I’m excited. Let’s do it.Roy Morejon:You don’t sound excited, Arman, I mean, you guys raised over a million dollars on your crowdfunding campaign. Come on.Arman Assadi:I mean, I could do a little dance for you if you want, but you won’t see it.Roy Morejon:Let’s dance.Arman Assadi:Absolutely, man. Absolutely.Roy Morejon:So you guys did a campaign not too long ago on Kickstarter, over 6,000 backers, $367,000 raised on it. Really excited to talk about where did this product start from, with you and your co-founder, Chad, give me an idea of what inspired you guys to create the EVO Planner.Arman Assadi:Pain, honestly. And I think all entrepreneurial journeys start with pain. Either seeing a pain in another person, someone you love, someone in your community, or a pain in yourself and needing to scratch your own itch. So the pain for us started, I’d say it was two different segments.Arman Assadi:One was just already being in this world of entrepreneurship, self-development, and seeing so many tools and resources and education, and kind of just observing the hypocrisy where everything was distributed in a way where you were told this is the silver bullet, the answer, the number one thing that’s going to help you. And I just couldn’t help, in the back of my mind because I love philosophy, I love looking at things from a very macro level,

In this episode of Art of the Kickstart, we sat down with Arman Assadi, CEO and co-founder of EVO Planner, a company that individualizes the day-planning experience. Comprised of a personalized planner and app, their mission is to help users organize their thoughts, articulate goals and define successes based on their brain type. Tune in to hear the process Arman took to garner backer support before, during and after EVO Planner’s Kickstarter campaign. Also, learn about the pitfalls and successes they encountered as well as tips for startups looking to crowdfund. Topics Discussed and Key Crowdfunding Takeaways 	The process they used to decide what features to include in EVO Planner 	The biggest challenge when designing a physical product as well as an app 	The strategy to crowdfund EVO Planner before their Kickstarter campaign to gain early support 	How they drew on Facebook groups and influencer marketing in conjunction with their overall communication plan 	Why they went from Kickstarter to Indiegogo before moving on to ecommerce Links 	EVO Planner on Kickstarter 	EVO Planner Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Coming into Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am super excited because I am talking with Arman Assadi co-founder and CEO of EVO Planner, the first personalized flow system. Arman, thank you so much for being on the show today. Arman Assadi: Thanks Roy. I’m excited. Let’s do it. Roy Morejon: You don’t sound excited, Arman, I mean, you guys raised over a million dollars on your crowdfunding campaign. Come on. Arman Assadi: I mean, I could do a little dance for you if you want, but you won’t see it. Roy Morejon: Let’s dance. Arman Assadi: Absolutely, man. Absolutely. Roy Morejon: So you guys did a campaign not too long ago on Kickstarter, over 6,000 backers, $367,000 raised on it. Really excited to talk about where did this product start from, with you and your co-founder, Chad, give me an idea of what inspired you guys to create the EVO Planner. Arman Assadi: Pain, honestly. And I think all entrepreneurial journeys start with pain. Either seeing a pain in another person, someone you love, someone in your community, or a pain in yourself and needing to scratch your own itch. So the pain for us started, I’d say it was two different segments. Arman Assadi: One was just already being in this world of entrepreneurship, self-development, and seeing so many tools and resources and education, and kind of just observing the hypocrisy where everything was distributed in a way where you were told this is the silver bullet, the answer, the number one thing that’s going to help you. And I just couldn’t help, in the back of my mind because I love philosophy, I love looking at things from a very macro level,

Planner and App Find Cult Following of Various Brain Types

The best podcast episodes about true crime. For any thrill seeking podcast listeners who just can't get enough of the captivating stories of murderers and criminals. This topic has all the best episodes from many different true crime podcasts.  Add episodes you're interested into your queue below!

Best True Crime Podcasts

The best podcasts on investing. For anyone interested in the stories in the investing industry, whether it's an interview with Ray Dalio or Ed Thorp to the writer of The Big Short. This topic includes the most fascinating stories from all the best investors. Add episodes you're interested into your queue below!