Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small business marketing. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Adrian Tobey @Groundhoggwp Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small business marketing. This Week’s Panel Jason Tucker <a href="https://twitter.com/jasontucker" rel="nofollow" target="_blank">@jasontucker</a> Bridget Willard <a href="https://twitter.com/bridgetmwillard" rel="nofollow" target="_blank">@bridgetmwillard</a> Adrian Tobey @<a href="https://twitter.com/Groundhoggwp" rel="nofollow" target="_blank">Groundhoggwp</a> Show Sponsors ServerPress Thank you to ServerPress makers of <a href="https://www.servepress.com/" rel="nofollow" target="_blank">DesktopServer</a> and <a href="https://www.wpsitesync.com/" rel="nofollow" target="_blank">WPsitesync</a> for sponsoring our show. How Are You Spending Your Marketing Budget? <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">You could be a show sponsor</a>. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">in front of the thousands of people</a> who download this show every month?

EP189 – Make Yourself Available and Reachable

It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction? In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction? In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on. This Week’s Panel Jason Tucker <a href="https://twitter.com/jasontucker" rel="nofollow" target="_blank">@jasontucker</a> Bridget Willard <a href="https://twitter.com/bridgetmwillard" rel="nofollow" target="_blank">@bridgetmwillard</a> Rhonda Negard @<a href="https://twitter.com/fatdogcreatives" rel="nofollow" target="_blank">fatdogcreatives</a> Show Sponsors ServerPress Thank you to ServerPress makers of <a href="https://www.servepress.com/" rel="nofollow" target="_blank">DesktopServer</a> and <a href="https://www.wpsitesync.com/" rel="nofollow" target="_blank">WPsitesync</a> for sponsoring our show. How Are You Spending Your Marketing Budget? <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">You could be a show sponsor</a>. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">in front of the thousands of people</a> who download this show every month?

EP188 - The Ultimate Marketing--Building a Network of SUPPORT

It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing. Jason Recommends CloudApp and Droplr. Bridget Recommends SparkToro. Time Stamps 00:05:10 “You got to stay top of mind all the time.” Bridget Willard 00:08:43 “But what you can’t measure is how I’m feeling.” Bridget Willard 00:10:43 “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker 00:12:56 Jason Talks Tracking Methods 00:15:31 Don’t Forget the Value of Radio 00:18:51 Jason Talks About Automatic Ad Insertion 00:20:32 “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard 00:21:25 “If nobody knows who you are, the ads don’t work.” Bridget Willard 00:22:24 Jason Talks Delivery Vehicles and Social Icons  00:23:36 No, algorithms are like dogs, they do what you train them to do. 00:25:28 Belts Have Twitter Accounts 00:26:35 Texas, Power, and San Antonio and Competing with Big Brands 00:30:15 There is a huge opportunity for WordPress people. 00:34:18 Jason Talks Evergreen and Reporting Content 00:37:02 Jason Talks Walmart, TikTok, and Regional Dialects 00:42:10 One interaction is not enough.

It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise. This Week’s Panel Jason Tucker <a href="https://twitter.com/jasontucker" rel="nofollow" target="_blank">@jasontucker</a> Bridget Willard <a href="https://twitter.com/bridgetmwillard" rel="nofollow" target="_blank">@bridgetmwillard</a> Show Sponsors ServerPress Thank you to ServerPress makers of <a href="https://www.servepress.com/" rel="nofollow" target="_blank">DesktopServer</a> and <a href="https://www.wpsitesync.com/" rel="nofollow" target="_blank">WPsitesync</a> for sponsoring our show. How Are You Spending Your Marketing Budget? <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">You could be a show sponsor</a>. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">in front of the thousands of people</a> who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by <a href="https://www.amazon.com/Definitive-Guide-Twitter-Marketing-double-dog/dp/B08S2VSZYH/" rel="nofollow" target="_blank">The Definitive Guide to Twitter Marketing</a>. Jason Recommends <a href="https://www.getcloudapp.com/" rel="nofollow" target="_blank">CloudApp</a> and <a href="https://droplr.com/" rel="nofollow" target="_blank">Droplr</a>. Bridget Recommends <a href="https://sparktoro.com/" rel="nofollow" target="_blank">SparkToro</a>. Time Stamps <a>00:05:10</a> “You got to stay top of mind all the time.” Bridget Willard <a>00:08:43</a> “But what you can’t measure is how I’m feeling.” Bridget Willard <a>00:10:43</a> “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker <a>00:12:56</a> Jason Talks Tracking Methods <a>00:15:31</a> Don’t Forget the Value of Radio <a>00:18:51</a> Jason Talks About Automatic Ad Insertion <a>00:20:32</a> “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard <a>00:21:25</a> “If nobody knows who you are, the ads don’t work.” Bridget Willard <a>00:22:24</a> Jason Talks Delivery Vehicles and Social Icons  <a>00:23:36</a> No, algorithms are like dogs, they do what you train them to do. <a>00:25:28</a> Belts Have Twitter Accounts <a>00:26:35</a> Texas, Power, and San Antonio and Competing with Big Brands <a>00:30:15</a> There is a huge opportunity for WordPress people. <a>00:34:18</a> Jason Talks Evergreen and Reporting Content <a>00:37:02</a> Jason Talks Walmart, TikTok, and Regional Dialects <a>00:42:10</a> One interaction is not enough.

EP187 – Product Marketing Means Being Top-of-Mind All the Time

CRED

How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of Groundhogg.io. He’ll talk about his experiences marketing from zero in 2018 to 25,000 a month in recurring revenue. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Adrian Tobey @adriantobey Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of <a href="http://Groundhogg.io" rel="nofollow" target="_blank">Groundhogg.io</a>. He’ll talk about his experiences marketing from zero in 2018 to 25,000 a month in recurring revenue. This Week’s Panel Jason Tucker <a href="https://twitter.com/jasontucker" rel="nofollow" target="_blank">@jasontucker</a> Bridget Willard <a href="https://twitter.com/bridgetmwillard" rel="nofollow" target="_blank">@bridgetmwillard</a> Adrian Tobey @<a href="https://twitter.com/adriantobey" rel="nofollow" target="_blank">adriantobey</a> Show Sponsors ServerPress Thank you to ServerPress makers of <a href="https://www.servepress.com/" rel="nofollow" target="_blank">DesktopServer</a> and <a href="https://www.wpsitesync.com/" rel="nofollow" target="_blank">WPsitesync</a> for sponsoring our show. How Are You Spending Your Marketing Budget? <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">You could be a show sponsor</a>. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">in front of the thousands of people</a> who download this show every month?

EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?

Value adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients. Here’s your website. Good luck! What if we could change that? What if you could add value (with the current and premium version) of a WordPress plugin? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind. Because the content and framework are in a draft blog post, no need to worry about them messing around in the dashboard or needing admin access. Extend your services. Build with intent. Launch with Words. Learn More About Launch With Words  Launch With Words-A WordPress Plugin Small Business Copywriting Plugin -Launch With Words -WordPress plugin – WordPress.org  Jump-Start a Year’s Worth of Content via the Launch With Words Plugin – WordPress Tavern Be sure to upvote on Product Hunt   Bridget’s Links To Help Developers  Website Questionnaire to Give To Clients Information on collecting past due invoices Bridget Willard’s Collections Email and Letter Template Plugin Rank Affiliate Link  Content Planner &amp; eBook To Give Clients “webdeveloper” for 50% off How to Market Your Plugin — The Book  This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing. Jason recommends HomeCam for integrating your Ring (et al) on AppleTV. Bridget recommends Versions for when you just can’t even with SVN and the Plugin Directory. Show Timestamps 00:01:39 Bridget Introduces Herself 00:06:16 “This website is still alive; it’s not a dormant thing.” Jason Tucker 00:06:44 “I feel like people don’t really know me.” Bridget Willard 00:11:44 How do you spend your billable hours? 00:12:41 Why is Launch With Words JSON? 00:14:08 There are no other copywriting plugins. 00:17:31 Ronald Huereca built two plugins. The importer and the one for me. 00:19:03 Behavior Flow since Product Launch 00:19:41 “I am the source of truth for this plugin.” Bridget Willard 00:20:42 “you’re making sure that you’re getting the people that are actually going to interact with the content” Jason Tucker 00:21:52 The Mission of Launch With Words 00:22:39 “Hey, Bridget, what about duplicate content?”  00:23:35 How does the Starter Pack Work? 00:25:28 How often should I publish? 00:26:29 Bridget double-dog dares developers. 00:27:56 The Franchise Industry &amp; Syndicated Content 00:30:38 How Launch With Words is Different — Ideal Use Case 00:32:54 What is the business model for Launch With Words? 00:34:10 “You are on an infomercial. And that’s okay.” Jason Tucker 00:35:06 Jason’s Three-Legged Stool Analogy #MustListen 00:36:35 “I want to make WordPress developers’ lives easier.” Bridget Willard 00:38:06 “So essentially, everyone’s copying a bunch of BS, that isn’t actually like, what you absolutely need in order to be able to launch that site.” Jason Tucker 00:44:28 Partner Together to Get Better Clients

Value adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients. Here’s your website. Good luck! What if we could change that? What if you could add value (with the current and <a href="https://bridgetwillard.com/launch-with-words-premium/" rel="nofollow" target="_blank">premium version</a>) of a WordPress plugin? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind. Because the content and framework are in a draft blog post, no need to worry about them messing around in the dashboard or needing admin access. Extend your services. Build with intent. Launch with Words. Learn More About Launch With Words <ul> <li><a href="https://bridgetwillard.com/launch-with-words/" rel="nofollow" target="_blank">Launch With Words-A WordPress Plugin</a></li> <li><a href="https://wordpress.org/plugins/launch-with-words/" rel="nofollow" target="_blank">Small Business Copywriting Plugin -Launch With Words -WordPress plugin – WordPress.org</a></li> <li><a href="https://wptavern.com/jump-start-a-years-worth-of-content-via-the-launch-with-words-plugin" rel="nofollow" target="_blank"> Jump-Start a Year’s Worth of Content via the Launch With Words Plugin – WordPress Tavern</a></li> <li><a href="https://www.producthunt.com/posts/launch-with-words" rel="nofollow" target="_blank">Be sure to upvote on Product Hunt</a></li> </ul> Bridget’s Links To Help Developers <ul> <li><a href="https://bit.ly/BridgetWebQuestions" rel="nofollow" target="_blank">Website Questionnaire to Give To Clients</a></li> <li><a href="https://howtocollectpayment.com/" rel="nofollow" target="_blank">Information on collecting past due invoices</a></li> <li><a href="https://bit.ly/CollectionLetterTemplate" rel="nofollow" target="_blank">Bridget Willard’s Collections Email and Letter Template</a></li> <li><a href="https://pluginrank.com/ref/4/" rel="nofollow" target="_blank">Plugin Rank Affiliate Link</a></li> <li><a href="https://bridgetwillard.com/downloads/content-planner-ebook-better-together/" rel="nofollow" target="_blank"> Content Planner &amp; eBook To Give Clients “webdeveloper” for 50% off</a></li> <li><a href="https://bridgetwillard.com/how-to-market-your-plugin/" rel="nofollow" target="_blank">How to Market Your Plugin — The Book</a></li> </ul> This Week’s Panel Jason Tucker <a href="https://twitter.com/jasontucker" rel="nofollow" target="_blank">@jasontucker</a> Bridget Willard <a href="https://twitter.com/bridgetmwillard" rel="nofollow" target="_blank">@bridgetmwillard</a> Show Sponsors ServerPress Thank you to ServerPress makers of <a href="https://www.servepress.com/" rel="nofollow" target="_blank">DesktopServer</a> and <a href="https://www.wpsitesync.com/" rel="nofollow" target="_blank">WPsitesync</a> for sponsoring our show. How Are You Spending Your Marketing Budget? <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">You could be a show sponsor</a>. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">in front of the thousands of people</a> who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by <a href="https://www.amazon.com/Definitive-Guide-Twitter-Marketing-double-dog/dp/B08S2VSZYH/" rel="nofollow" target="_blank">The Definitive Guide to Twitter Marketing</a>. Jason recommends <a href="https://homecam.app/" rel="nofollow" target="_blank">HomeCam</a> for integrating your Ring (et al) on AppleTV. Bridget recommends <a href="https://www.versionsapp.com/" rel="nofollow" target="_blank">Versions</a> for when you just can’t even with SVN and the Plugin Directory. Show Timestamps <a>00:01:39</a> Bridget Introduces Herself <a>00:06:16</a> “This website is still alive; it’s not a dormant thing.” Jason Tucker <a>00:06:44</a> “I feel like people don’t really know me.” Bridget Willard <a>00:11:44</a> How do you spend your billable hours? <a>00:12:41</a> Why is Launch With Words JSON? <a>00:14:08</a> There are no other copywriting plugins. <a>00:17:31</a> Ronald Huereca built two plugins. The importer and the one for me. <a>00:19:03</a> Behavior Flow since Product Launch <a>00:19:41</a> “I am the source of truth for this plugin.” Bridget Willard <a>00:20:42</a> “you’re making sure that you’re getting the people that are actually going to interact with the content” Jason Tucker <a>00:21:52</a> The Mission of Launch With Words <a>00:22:39</a> “Hey, Bridget, what about duplicate content?”  <a>00:23:35</a> How does the Starter Pack Work? <a>00:25:28</a> How often should I publish? <a>00:26:29</a> Bridget double-dog dares developers. <a>00:27:56</a> The Franchise Industry &amp; Syndicated Content <a>00:30:38</a> How Launch With Words is Different — Ideal Use Case <a>00:32:54</a> What is the business model for Launch With Words? <a>00:34:10</a> “You are on an infomercial. And that’s okay.” Jason Tucker <a>00:35:06</a> Jason’s Three-Legged Stool Analogy #MustListen <a>00:36:35</a> “I want to make WordPress developers’ lives easier.” Bridget Willard <a>00:38:06</a> “So essentially, everyone’s copying a bunch of BS, that isn’t actually like, what you absolutely need in order to be able to launch that site.” Jason Tucker <a>00:44:28</a> Partner Together to Get Better Clients

EP185 – Value Add Marketing with Launch With Words

“Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchild and attended by a host of entrepreneurs. In this episode, Sally chats with Bridget and Jason about how our previous experiences can help us see a path forward. Follow Sally Strebel on Twitter @BizGirl “Last, being underestimated is a gift. They’ll never see you coming until they can’t help but notice. If you’re with the right people while that’s happening, there’s no better feeling.” Read her essay, “Marginalized” on HeroPress https://heropress.com/essays/marginalized/    Show Sponsors Desktop Server – ServerPress https://serverpress.com/  WPsitesync https://www.wpsitesync.com/       Become A Patron And Support Us On Patreon!

“Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchild and attended by a host of entrepreneurs. In this episode, Sally chats with Bridget and Jason about how our previous experiences can help us see a path forward. Follow Sally Strebel on Twitter @BizGirl “Last, being underestimated is a gift. They’ll never see you coming until they can’t help but notice. If you’re with the right people while that’s happening, there’s no better feeling.” Read her essay, “Marginalized” on HeroPress <a href="https://heropress.com/essays/marginalized/" rel="nofollow" target="_blank">https://heropress.com/essays/marginalized/</a> Show Sponsors Desktop Server – ServerPress <a href="https://serverpress.com/%E2%80%8B" rel="nofollow" target="_blank">https://serverpress.com/</a> WPsitesync <a href="https://www.wpsitesync.com/" rel="nofollow" target="_blank">https://www.wpsitesync.com/</a> Become A Patron And Support Us On Patreon!

EP184 - Innovative Marketing in the WordPress Ecosystem with Sally Strebel

You know you should have email marketing for your small business, but it leaves you with more questions than answers. No worries.  In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust.  How being authentic sets you apart  What to improve to increase your odds of getting word of mouth referrals  How to turn email newsletters into lead generation machines  The first question you need to ask before creating your email newsletter  How often to publish your email newsletters  How to repurpose your newsletter content for social media?  ■Panel ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Jason Tucker @jasontucker https://twitter.com/jasontucker Bridget Willard @bridgetmwillard https://twitter.com/bridgetmwillard Tess Wittler @tesswittler https://twitter.com/TessWittler  ■Socials ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Twitter ▶ https://twitter.com/wpwatercooler Instagram ▶ https://www.instagram.com/wpwatercooler Instagram ▶ https://www.youtube.com/wpwatercooler Facebook ▶ https://www.facebook.com/wpwatercooler  ■Show Sponsors ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Desktop Server – ServerPress https://serverpress.com/ WPsitesync https://www.wpsitesync.com/  ■Are You Looking For Brand Awareness? ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.  We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month?  Yes, WPwatercooler has thousands of downloads every month. We’re not just a YouTube Show. https://wpwatercooler.com/sponsor  ■Timestamps ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀  #smartmarketingshow

You know you should have email marketing for your small business, but it leaves you with more questions than answers. No worries. In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust. How being authentic sets you apart What to improve to increase your odds of getting word of mouth referrals How to turn email newsletters into lead generation machines The first question you need to ask before creating your email newsletter How often to publish your email newsletters How to repurpose your newsletter content for social media? ■Panel ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Jason Tucker @jasontucker <a href="https://twitter.com/jasontucker" rel="nofollow" target="_blank">https://twitter.com/jasontucker</a> Bridget Willard @bridgetmwillard <a href="https://twitter.com/bridgetmwillard" rel="nofollow" target="_blank">https://twitter.com/bridgetmwillard</a> Tess Wittler @tesswittler <a href="https://twitter.com/TessWittler" rel="nofollow" target="_blank">https://twitter.com/TessWittler</a> ■Socials ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Twitter ▶ <a href="https://twitter.com/wpwatercooler" rel="nofollow" target="_blank">https://twitter.com/wpwatercooler</a> Instagram ▶ <a href="https://www.instagram.com/wpwatercooler" rel="nofollow" target="_blank">https://www.instagram.com/wpwatercooler</a> Instagram ▶ <a href="https://www.youtube.com/wpwatercooler" rel="nofollow" target="_blank">https://www.youtube.com/wpwatercooler</a> Facebook ▶ <a href="https://www.facebook.com/wpwatercooler" rel="nofollow" target="_blank">https://www.facebook.com/wpwatercooler</a> ■Show Sponsors ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Desktop Server – ServerPress <a href="https://serverpress.com/" rel="nofollow" target="_blank">https://serverpress.com/</a> WPsitesync <a href="https://www.wpsitesync.com/" rel="nofollow" target="_blank">https://www.wpsitesync.com/</a> ■Are You Looking For Brand Awareness? ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, WPwatercooler has thousands of downloads every month. We’re not just a YouTube Show. <a href="https://wpwatercooler.com/sponsor" rel="nofollow" target="_blank">https://wpwatercooler.com/sponsor</a> ■Timestamps ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ #smartmarketingshow

EP183 - Building Trust with Email Newsletters with Tess Wittler - Smart Marketing Show

Devin Walker

What do technical dependencies have to do with marketing in WordPress? Everything. Technical debt is a thing -- almost worse than student debt. But hey, you got that bachelor’s degree, right?  This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We’ll have a discussion on how your dependency choices can affect your user experience. And that’s marketing, baby!  Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Devin Walker @innerwebs  Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl  Show Sponsors Desktop Server – ServerPress https://www.servepress.com WPsitesync https://www.wpsitesync.com  Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. https://www.cloudways.com  How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget.  We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?  #smartmarketingshow

What do technical dependencies have to do with marketing in WordPress? Everything. Technical debt is a thing -- almost worse than student debt. But hey, you got that bachelor’s degree, right? This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of <a href="http://GiveWP.com" rel="nofollow" target="_blank">GiveWP.com</a>. We’ll have a discussion on how your dependency choices can affect your user experience. And that’s marketing, baby! Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Devin Walker @innerwebs Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – <a href="https://amzn.to/2HZELOq" rel="nofollow" target="_blank">https://amzn.to/2HZELOq</a> Paperback – <a href="https://amzn.to/2H4lqvl" rel="nofollow" target="_blank">https://amzn.to/2H4lqvl</a> Show Sponsors Desktop Server – ServerPress <a href="https://www.servepress.com" rel="nofollow" target="_blank">https://www.servepress.com</a> WPsitesync <a href="https://www.wpsitesync.com" rel="nofollow" target="_blank">https://www.wpsitesync.com</a> Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. <a href="https://www.cloudways.com" rel="nofollow" target="_blank">https://www.cloudways.com</a> How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? #smartmarketingshow

Technical Dependencies and Marketing in WordPress with Devin Walker - Smart Marketing Show

You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCreatives.com. We’ll talk about what to do and what not to do. Open your brand’s color palette with moods. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress WPsitesync Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this episode, Jason and Bridget will chat with Rhonda Negard of <a href="http://fatdogcreatives.com/" rel="nofollow" target="_blank">FatDogCreatives.com</a>. We’ll talk about what to do and what not to do. Open your brand’s color palette with moods. Panel Jason Tucker @<a href="https://twitter.com/jasontucker" rel="nofollow" target="_blank">jasontucker</a> Bridget Willard @<a href="https://twitter.com/bridgetmwillard" rel="nofollow" target="_blank">bridgetmwillard</a> Rhonda Negard @<a href="https://twitter.com/fatdogcreatives" rel="nofollow" target="_blank">fatdogcreatives</a> Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – <a href="https://amzn.to/2HZELOq" rel="nofollow" target="_blank">https://amzn.to/2HZELOq</a> Paperback – <a href="https://amzn.to/2H4lqvl" rel="nofollow" target="_blank">https://amzn.to/2H4lqvl</a> Show Sponsors <a href="https://serverpress.com/" rel="nofollow" target="_blank">Desktop Server – ServerPress</a> <a href="https://www.wpsitesync.com/" rel="nofollow" target="_blank">WPsitesync</a> <a href="https://www.cloudways.com/en/" rel="nofollow" target="_blank">Cloudways</a> – <a href="https://www.cloudways.com/en/" rel="nofollow" target="_blank">Cloudways is a managed WordPress hosting provider</a> that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. How Are You Spending Your Marketing Budget? <a href="https://www.wpwatercooler.com/sponsor/" rel="nofollow" target="_blank">You could be a show sponsor.</a> Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

Marketing With Your Brand’s With A Family of Colors

Should your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode.  Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress WPsitesync Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.

Should your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode. Panel Jason Tucker @<a href="https://twitter.com/jasontucker" rel="nofollow" target="_blank">jasontucker</a> Bridget Willard @<a href="https://twitter.com/bridgetmwillard" rel="nofollow" target="_blank">bridgetmwillard</a> Rhonda Negard @<a href="https://twitter.com/fatdogcreatives" rel="nofollow" target="_blank">fatdogcreatives</a> Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – <a href="https://amzn.to/2HZELOq" rel="nofollow" target="_blank">https://amzn.to/2HZELOq</a> Paperback – <a href="https://amzn.to/2H4lqvl" rel="nofollow" target="_blank">https://amzn.to/2H4lqvl</a> Show Sponsors <a href="https://serverpress.com/" rel="nofollow" target="_blank">Desktop Server – ServerPress</a> <a href="https://www.wpsitesync.com/" rel="nofollow" target="_blank">WPsitesync</a> <a href="https://www.cloudways.com/en/" rel="nofollow" target="_blank">Cloudways</a> – <a href="https://www.cloudways.com/en/" rel="nofollow" target="_blank">Cloudways is a managed WordPress hosting provider</a> that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. Are You Looking For Brand Awareness? <a href="https://www.wpwatercooler.com/sponsor/" rel="nofollow" target="_blank">You could be a show sponsor.</a> Let people know you’re still in business and supporting your products. Supporting podcasts is a <a href="https://wpwatercooler.com/sponsor" rel="nofollow" target="_blank">great way to repurpose your in-person conference budget</a>. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.

How to Show Your Personality Through Your Brand

The WordPress Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show.Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build a community.Smart Marketing Show is part of the  WPwatercooler Network.Feedback for our shows can be provided here: https://www.wpwatercooler.com/feedback/

Awesome podcast. The information you get is very practical and the hosts are masters in their field yet also know how to talk to other people and are genuinely kind and times hilarious individuals. Keep rockin, guys!

Just watch one episode

Bridget and Jason deliver great WP content. Not for WP snobs but every one. Great stuff guys!

A podcast for WP fans old and young

The WordPress Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build a community. Smart Marketing Show is part of the WPwatercooler Network. Feedback for our shows can be provided here: <a href="https://www.wpwatercooler.com/feedback/" rel="nofollow" target="_blank">https://www.wpwatercooler.com/feedback/</a>

Smart Marketing Show

Marketing yourself as a WordPress developer is challenging, especially when starting out. In this episode, Jason and Bridget are joined by Rachelle Wise of Wise Arts to brainstorm some solutions. Join us on this episode of WPblab by visiting our Participant guidelines page.  Thank you to our sponsor! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com. If you’re interested in sponsoring the 40 minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.  Networking through WordPress Meetups Rachelle used to be part of her local WordPress Meetups and WordCamps when she lived in Minnesota. So when she moved here to California, she looked it up and lo and behold she found the OC WordPress Meetup, where she met Bridget and Jason. Often, attending WordPress Meetups is an excellent way to get work, said Jason, who was reminded about the way Steve runs the general meetup where a lot of new users show up. Steve would suggest that those who need help meet a developer. Mostly, they would want to hire. Rachelle didn’t get work that way directly but still sees the value of Meetups, especially since one works alone. “I’ve definitely given a lot of free advice; not any paid stuff yet.” Rachelle Wise WordCamps and Meetups are brand awareness campaigns in the sense that you are meeting people and reminding them that you are in business or still in business. Keeping top of mind is important with any business. Think about speaking. Even Jason Tucker tells attendees of Whittier WordPress Meetup to build something then teach people how you did it, what you learned, and what you would do better next time.  Marketing Wise Arts So Far Rachelle has done quite a bit of instinctual marketing so far. She hasn’t done any paid ads yet. She started working at an agency then worked as a sole developer for an agency. Once she became a remote worker, she was never going back. After the sole developer gig devolved, she reached out to former contacts at the agency and she got several contracts through that. “Eighty to ninety percent of my work is referral based. I meet someone I do a project for them, they tell their friends… I end up getting these amazing chains of referrals.” Rachelle Wise  The Magic Word is Referrals Most businesses works on referrals and that’s why brand awareness is so important, Bridget reminds Jason and Rachelle. Being on shows, having Twitter and social media accounts matter. If referrals are your biggest source (your audience) then going to WordPress Meetups matters most. “Referral marekting is marketing.” Bridget Willard  Don’t burn bridges. Keep lines of communication open. If you decline work, refer instead. The thing about referral work is people often build a thing, put up a landing page and that’s it. At some point, you’re going to exhaust your first circle. You do that through marketing whether it’s social marketing or paid marketing or in-person events like Ross Gile does with Chamber of Commerces.  How should a beginner developer market himself? “You have to build something. Please build something.” Jason Tucker  Set up a GitHub account. Set up CodePen account. Go through FreeCodeCamp.org. It makes you build projects that can be used on your portfolio. Spend time on LinkedIn and keep it updated. Call yourself a website builder. Do pro-bono work to build your portfolio. Case studies with screenshots are better than just links. Videos to show specific functionality is great. Build your own website and maintain it. Pick at niche then go to a trade show. Build landing pages for that niche. Have business cards to hand out. Go to WordCamps and WordPress Meetups. Go to Javascript or WooCommerce Meetups.  “Build your site on WordPress.com; it’s better than WIX.” Bridget Willard  How do you get free work? “Find someone that looks like they need help.” Rachelle Wise Try approaching local pizza places or nonprofit. Join a hackaton like Do Action. Definitely have business cards, suggests Jason, to give to local businesses. You may even barter for business like Jason did with the local dog groomers. “You should build projects you care about.” Rachelle Wise Even better, is building something that you believe in, Rachelle reminds us.  Demonstrate that you know how to learn. Rachelle Wise reminds us that the most important part of being a WordPress developer is demonstrating that you know how to learn. Good design matters, so does looking things up on Google. Show you have personality.  A Cobbler’s Children Have No Shoes You need to maintain and update your own website. The proverb is true, but you need to invest in your own business. No one can care about it more than you. “If you don’t maintain your own portfolio and your own website, the cobbler’s not going to make shoes for anybody.” Bridget Willard In your portfolio and case studies, don’t link to their website only. Always use screenshots, reminds Jason Tucker. Rachelle has been making videos now which shows the functionality rather than the code. It’s important to let people know that you are accepting clients whether it is in public or through private communication. “You have to keep your eye on the pipeline.” Rachelle Wise If the work you do is confidential, anonymize it says Jason. Show the trend on the graph without the actual detail.  Tool &amp; Tip of the Week  Bridget loves kencko.com. It’s a good way to get two servings of fruit and veg a day and the cost works out to be $3 each — much cheaper than juice stores. Jason is a huge fan of UTM codes and recommends the Chrome extension, Google Analytics UTM Builder. It allows you to build campaigns and make presets. He states a use case where people are using a QR code at his church and Rachelle and Bridget are verbally shocked they are being used. Rachelle is a new convert to Calendly. With timezones and the annoyance of email back and forth, it helps quite a bit with scheduling. People used to just call her and she was having quite a bit of conflicts. She’s happy with meeting blocks that can be set up in 30 minute and 1 hour types.   Do you have any tools or tips we should know about? We’d love to hear from you. Also, how are you marketing yourself? Tell us in the comments below. See acast.com/privacy for privacy and opt-out information.

Marketing yourself as a WordPress developer is challenging, especially when starting out. In this episode, Jason and Bridget are joined by <a href="https://www.rachellewise.com/" rel="nofollow" target="_blank">Rachelle Wise of Wise Arts</a> to brainstorm some solutions. Join us on this episode of WPblab by visiting our <a href="https://www.wpwatercooler.com/participant-guidelines/" rel="nofollow" target="_blank">Participant guidelines</a> page. Thank you to our sponsor! The WPwatercooler network is sponsored by <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">ServerPress</a> makers of <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">DesktopServer</a>. Be sure to check them out at <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">https://www.serverpress.com.</a> If you’re interested in sponsoring the 40 minute mark of this show, check out the details on our <a href="https://www.wpwatercooler.com/sponsor/" rel="nofollow" target="_blank">sponsor page</a>. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. Networking through WordPress Meetups Rachelle used to be part of her local WordPress Meetups and WordCamps when she lived in Minnesota. So when she moved here to California, she looked it up and lo and behold she found the <a href="https://www.meetup.com/OC-Wordpress-Group/" rel="nofollow" target="_blank">OC WordPress Meetup</a>, where she met Bridget and Jason. Often, attending WordPress Meetups is an excellent way to get work, said Jason, who was reminded about the way Steve runs the general meetup where a lot of new users show up. Steve would suggest that those who need help meet a developer. Mostly, they would want to hire. Rachelle didn’t get work that way directly but still sees the value of Meetups, especially since one works alone. “I’ve definitely given a lot of free advice; not any paid stuff yet.” Rachelle Wise WordCamps and Meetups are brand awareness campaigns in the sense that you are meeting people and reminding them that you are in business or still in business. Keeping top of mind is important with any business. Think about speaking. Even Jason Tucker tells attendees of Whittier WordPress Meetup to build something then teach people how you did it, what you learned, and what you would do better next time. Marketing <a href="https://www.rachellewise.com/" rel="nofollow" target="_blank">Wise Arts</a> So Far Rachelle has done quite a bit of instinctual marketing so far. She hasn’t done any paid ads yet. She started working at an agency then worked as a sole developer for an agency. Once she became a remote worker, she was never going back. After the sole developer gig devolved, she reached out to former contacts at the agency and she got several contracts through that. “Eighty to ninety percent of my work is referral based. I meet someone I do a project for them, they tell their friends… I end up getting these amazing chains of referrals.” Rachelle Wise The Magic Word is Referrals Most businesses works on referrals and that’s why brand awareness is so important, Bridget reminds Jason and Rachelle. Being on shows, having Twitter and social media accounts matter. If referrals are your biggest source (your audience) then going to WordPress Meetups matters most. “Referral marekting is marketing.” Bridget Willard Don’t burn bridges. Keep lines of communication open. If you decline work, refer instead. The thing about referral work is people often build a thing, put up a landing page and that’s it. At some point, you’re going to exhaust your first circle. You do that through marketing whether it’s social marketing or paid marketing or <a href="https://www.wpwatercooler.com/wpblab/wpblab-ep58-building-wordpress-business-relationships-locally-w-ross-gile-digical/" rel="nofollow" target="_blank">in-person events like Ross Gile does with Chamber of Commerces</a>. How should a beginner developer market himself? “You have to build something. Please build something.” Jason Tucker <ul> <li>Set up a <a href="https://github.com/" rel="nofollow" target="_blank">GitHub account</a>.</li> <li>Set up <a href="https://codepen.io/" rel="nofollow" target="_blank">CodePen account</a>.</li> <li>Go through <a href="https://www.freecodecamp.org/" rel="nofollow" target="_blank">FreeCodeCamp.org</a>. It makes you build projects that can be used on your portfolio.</li> <li>Spend time on LinkedIn and keep it updated.</li> <li>Call yourself a website builder.</li> <li>Do pro-bono work to build your portfolio.</li> <li>Case studies with screenshots are better than just links.</li> <li>Videos to show specific functionality is great.</li> <li>Build your own website and maintain it.</li> <li>Pick at niche then go to a trade show. Build landing pages for that niche.</li> <li>Have business cards to hand out.</li> <li>Go to WordCamps and WordPress Meetups.</li> <li>Go to Javascript or WooCommerce Meetups.</li> </ul> “Build your site on <a href="http://WordPress.com" rel="nofollow" target="_blank">WordPress.com</a>; it’s better than WIX.” Bridget Willard How do you get free work? “Find someone that looks like they need help.” Rachelle Wise Try approaching local pizza places or nonprofit. Join a hackaton like <a href="https://doaction.org/" rel="nofollow" target="_blank">Do Action</a>. Definitely have business cards, suggests Jason, to give to local businesses. You may even barter for business like Jason did with the local dog groomers. “You should build projects you care about.” Rachelle Wise Even better, is building something that you believe in, Rachelle reminds us. Demonstrate that you know how to learn. <a href="https://twitter.com/WiseArts" rel="nofollow" target="_blank">Rachelle Wise</a> reminds us that the most important part of being a WordPress developer is demonstrating that you know how to learn. Good design matters, so does looking things up on Google. Show you have personality. A Cobbler’s Children Have No Shoes You need to maintain and update your own website. The proverb is true, but you need to invest in your own business. No one can care about it more than you. “If you don’t maintain your own portfolio and your own website, the cobbler’s not going to make shoes for anybody.” Bridget Willard In your portfolio and case studies, don’t link to their website only. Always use screenshots, reminds Jason Tucker. Rachelle has been making videos now which shows the functionality rather than the code. It’s important to let people know that you are accepting clients whether it is in public or through private communication. “You have to keep your eye on the pipeline.” Rachelle Wise If the work you do is confidential, anonymize it says Jason. Show the trend on the graph without the actual detail. Tool &amp; Tip of the Week <ul> <li>Bridget loves <a href="https://www.kencko.com/" rel="nofollow" target="_blank">kencko.com</a>. It’s a good way to get two servings of fruit and veg a day and the cost works out to be $3 each — much cheaper than juice stores.</li> <li>Jason is a huge fan of UTM codes and recommends the Chrome extension, <a href="https://bit.ly/2YJB6HN" rel="nofollow" target="_blank">Google Analytics UTM Builder</a>. It allows you to build campaigns and make presets. He states a use case where people are using a QR code at his church and Rachelle and Bridget are verbally shocked they are being used.</li> <li>Rachelle is a new convert to <a href="https://calendly.com/" rel="nofollow" target="_blank">Calendly</a>. With timezones and the annoyance of email back and forth, it helps quite a bit with scheduling. People used to just call her and she was having quite a bit of conflicts. She’s happy with meeting blocks that can be set up in 30 minute and 1 hour types.</li> </ul> Do you have any tools or tips we should know about? We’d love to hear from you. Also, how are you marketing yourself? Tell us in the comments below. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Marketing Yourself as a WordPress Developer

In this episode of WPblab, Jason and Bridget talk about the ways you can level up your biz dev. It's great if you build websites and plugins. But how does anyone know? How do you build a referral network? How do you keep top-of-mind with your connections? Tune in to find out. Bridget's Content Planner Worksheet Join us on this episode of WPblab by visiting our Participant guidelines page. https://www.wpwatercooler.com/participant-guidelines/ WPwatercooler network is sponsored by:  ServerPress makers of DesktopServer – https://www.serverpress.com Kinsta Web Hosting – https://www.kinsta.com VendorFuel – https://www.vendorfuel.com   If you’re interested in sponsoring the show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. https://www.wpwatercooler.com/sponsor See acast.com/privacy for privacy and opt-out information.

In this episode of WPblab, Jason and Bridget talk about the ways you can level up your biz dev. It's great if you build websites and plugins. But how does anyone know? How do you build a referral network? How do you keep top-of-mind with your connections? Tune in to find out. <a href="https://bridgetwillard.com/downloads/bridgets-content-planner-worksheet/" rel="nofollow" target="_blank">Bridget's Content Planner Worksheet</a> Join us on this episode of WPblab by visiting our Participant guidelines page. <a href="https://www.wpwatercooler.com/participant-guidelines/" rel="nofollow" target="_blank">https://www.wpwatercooler.com/participant-guidelines/</a> WPwatercooler network is sponsored by: <ul> <li>ServerPress makers of DesktopServer – <a href="https://www.serverpress.com" rel="nofollow" target="_blank">https://www.serverpress.com</a></li> <li>Kinsta Web Hosting – <a href="https://www.kinsta.com" rel="nofollow" target="_blank">https://www.kinsta.com</a></li> <li>VendorFuel – <a href="https://www.vendorfuel.com" rel="nofollow" target="_blank">https://www.vendorfuel.com</a></li> </ul> If you’re interested in sponsoring the show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">https://www.wpwatercooler.com/sponsor</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Using Social Media in WordPress Business Development

In this episode, Jason and Bridget are joined by Geno Quiroz, from Monterey Premier, a WordPress agency in Northern California. We're going to chat about red flag warnings, intuition, following your gut, and firing clients.  See acast.com/privacy for privacy and opt-out information.

In this episode, Jason and Bridget are joined by <a href="https://quiroz.co/" rel="nofollow" target="_blank">Geno Quiroz</a>, from <a href="https://www.montereypremier.com/" rel="nofollow" target="_blank">Monterey Premier</a>, a WordPress agency in Northern California. We're going to chat about red flag warnings, intuition, following your gut, and firing clients. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

WPblab EP115 - WordPress Agencies: Red Flag Warnings

In this episode, Jason and Bridget will chat about cold calling — the good, bad, and the ugly. How do you do this in the WordPress ecosystem effectively without sounding like a used car salesman? No-one likes cold calling at first – it feels slimy – how to do it right? The problem: How do you let people know that you’re accepting clients? How do people know if you’re available? Are you advertising? For a regular brick and mortar business, people will just stop in and hire you, but if you’re an online-only business, how do you reach people? How do they know if you are accepting business? Everybody in the WordPress space has the potential to be everyone else’s competitor – how can you reach out / connect? Everyone has a specialty or a focus – you can refer business to friends/connections that you know that handle a different specialty. If you know your limits, you can refer out work to other people you know through your networking/connections and they can do the same for you. Bridget would see jobs posted on Linkedin, etc. and take an interview with them and when talking to them say “actually, I’d really like to be your vendor” and then have a conversation with them, basically turning the interview into a sales call! (Bridget sidenote: The salary in our industry is way too low. If you only pay $15/hr for social media, you’re only gonna get social media worth $15) Bridget sometimes notices jobs for companies listed for 30, 40 days … sometimes it’s good to approach them and see if they would consider outsourcing temporarily. There is a risk in reaching out but even if it doesn’t work out now, chances are they’ll remember you in the future for another opportunity. You don’t know until you try, and sometimes you just need to ask to have a conversation! Some people approach their businesses by choosing a niche (Ie. all real estate companies/websites) … Bridget likes to be monogamous in her relationships with clients – only one web host, only one party planner, etc. so she can really focus her attention on them. Make sure that the way you are cold-calling people fits with your brand. Don’t try to be something your not. Bridget suggests offering something for free when you cold call – she chooses to offer them an audit for free. Treat it like hospitality – here is a tray of hors-d’oeuvres … but don’t require them to take it! Offer the help but let them decline without feeling bad about it. Another option is to offer your services at a discounted rate on a limited trial basis, and then if they like your work, they can do a full sign up at full price and if they’re not happy, they’re free to move on to something else. Jason: How do you send out a referral and know that the person you are referring them to is able/willing to do the work? Bridget: I refer them, but it’s up to the person I’m referring to decide if they are able to do it. To her, being resourceful is part of her brand. (Sidenote: Don’t pass on terrible clients!) Jason: If I’m going to be the ‘Angie’s List’ of WordPress, I like to make sure that the person I’m handing clients off to is actually willing and able to do the work. Bridget used to have a ‘Guru Referral’ page and would ask people if they wanted to be listed. Beyond the referral to the expert, she’s not responsible. It’s up to them and the client to see if they are compatible and can work together. Bridget: In all business, it’s very important not to burn your bridges – be very careful how you treat your clients and competitors. Jason: It’s okay to put “caution tape” in front of the bridge if you need to maintain the relationship but maybe hold on referring people! Bridget: everyone has a preference, never say never to referring someone! Have a portfolio – and ask your clients if you can list them on your page! It helps people to know your style and if you are a good fit for them. What matters to you the most? Bridget: I care about mentoring people – if anyone does well, then we all do well! Remember that when you cold call someone, you’re putting them in a defensive position. Sometimes you have to speak up for yourself because no one else is going to do it for you. Try: I would love to work with you – maybe we can help each other out! (But make sure your website is ready for when they come to check you and your business out). Or say, I love what you’ve built with your brand – I’d love to be part of what you are doing and help grow your brand Publicly posting your prices gives you a starting place and a talking point, it opens up discussion. Don’t be afraid to post your prices on your website. Be discerning, don’t indiscriminately reach out to people – make sure they’re a good fit for what you have to offer and what your passionate about. You want your passions to align with your client = synergy! To find your ideal client, you need to be self-aware – and sometimes that means reaching out to and brainstorming with your friends. We mentor and bounce off each other in order to make each other better! Find your peer-counselors (and/or friends) and be vulnerable and honest with them. They can help you grow! 4 Tips:  Make sure it’s your ideal client Make sure you’re doing it in a way that helps them Make sure it gives them the option to say no Make sure your website is ready for your clients to check you out  Bridget – What Not to Do: Don’t go randomly follow and contact accounts of people who post about something one time because they were visiting a location Jason – If you see someone in your area posting a lot about food and you are a restaurant – maybe make the connection – “This person is a foodie!” and follow them, contact them Bridget: Always be helpful, be polite and be relevant. TIPS OF THE WEEK: Jason: Dark Mode on MAC is awesome! https://nightowl.kramser.xyz/ – Automatically toggles night mode at night and normal mode during the day! Can also set by sunrise/sunset Bridget: https://unionmetrics.com/product/instagram-analytics/ – Instagram checkup is free – get content analytics. Analytics tools are great IF you mix things up – if you only ever post at 11 am, it will tell you 11 am is your best time – the only way to test is to mix it up Show notes contributed by: Cheryl LaPrade @YayCheryl Sherie LaPrade @HeySherie See acast.com/privacy for privacy and opt-out information.

In this episode, Jason and Bridget will chat about cold calling — the good, bad, and the ugly. How do you do this in the WordPress ecosystem effectively without sounding like a used car salesman? No-one likes cold calling at first – it feels slimy – how to do it right? The problem: How do you let people know that you’re accepting clients? How do people know if you’re available? Are you advertising? For a regular brick and mortar business, people will just stop in and hire you, but if you’re an online-only business, how do you reach people? How do they know if you are accepting business? Everybody in the WordPress space has the potential to be everyone else’s competitor – how can you reach out / connect? Everyone has a specialty or a focus – you can refer business to friends/connections that you know that handle a different specialty. If you know your limits, you can refer out work to other people you know through your networking/connections and they can do the same for you. Bridget would see jobs posted on Linkedin, etc. and take an interview with them and when talking to them say “actually, I’d really like to be your vendor” and then have a conversation with them, basically turning the interview into a sales call! (Bridget sidenote: The salary in our industry is way too low. If you only pay $15/hr for social media, you’re only gonna get social media worth $15) Bridget sometimes notices jobs for companies listed for 30, 40 days … sometimes it’s good to approach them and see if they would consider outsourcing temporarily. There is a risk in reaching out but even if it doesn’t work out now, chances are they’ll remember you in the future for another opportunity. You don’t know until you try, and sometimes you just need to ask to have a conversation! Some people approach their businesses by choosing a niche (Ie. all real estate companies/websites) … Bridget likes to be monogamous in her relationships with clients – only one web host, only one party planner, etc. so she can really focus her attention on them. Make sure that the way you are cold-calling people fits with your brand. Don’t try to be something your not. Bridget suggests offering something for free when you cold call – she chooses to offer them an audit for free. Treat it like hospitality – here is a tray of hors-d’oeuvres … but don’t require them to take it! Offer the help but let them decline without feeling bad about it. Another option is to offer your services at a discounted rate on a limited trial basis, and then if they like your work, they can do a full sign up at full price and if they’re not happy, they’re free to move on to something else. Jason: How do you send out a referral and know that the person you are referring them to is able/willing to do the work? Bridget: I refer them, but it’s up to the person I’m referring to decide if they are able to do it. To her, being resourceful is part of her brand. (Sidenote: Don’t pass on terrible clients!) Jason: If I’m going to be the ‘Angie’s List’ of WordPress, I like to make sure that the person I’m handing clients off to is actually willing and able to do the work. Bridget used to have a ‘Guru Referral’ page and would ask people if they wanted to be listed. Beyond the referral to the expert, she’s not responsible. It’s up to them and the client to see if they are compatible and can work together. Bridget: In all business, it’s very important not to burn your bridges – be very careful how you treat your clients and competitors. Jason: It’s okay to put “caution tape” in front of the bridge if you need to maintain the relationship but maybe hold on referring people! Bridget: everyone has a preference, never say never to referring someone! Have a portfolio – and ask your clients if you can list them on your page! It helps people to know your style and if you are a good fit for them. What matters to you the most? Bridget: I care about mentoring people – if anyone does well, then we all do well! Remember that when you cold call someone, you’re putting them in a defensive position. Sometimes you have to speak up for yourself because no one else is going to do it for you. Try: I would love to work with you – maybe we can help each other out! (But make sure your website is ready for when they come to check you and your business out). Or say, I love what you’ve built with your brand – I’d love to be part of what you are doing and help grow your brand Publicly posting your prices gives you a starting place and a talking point, it opens up discussion. Don’t be afraid to post your prices on your website. Be discerning, don’t indiscriminately reach out to people – make sure they’re a good fit for what you have to offer and what your passionate about. You want your passions to align with your client = synergy! To find your ideal client, you need to be self-aware – and sometimes that means reaching out to and brainstorming with your friends. We mentor and bounce off each other in order to make each other better! Find your peer-counselors (and/or friends) and be vulnerable and honest with them. They can help you grow! 4 Tips: <ol> <li>Make sure it’s your ideal client</li> <li>Make sure you’re doing it in a way that helps them</li> <li>Make sure it gives them the option to say no</li> <li>Make sure your website is ready for your clients to check you out</li> </ol> Bridget – What Not to Do: Don’t go randomly follow and contact accounts of people who post about something one time because they were visiting a location Jason – If you see someone in your area posting a lot about food and you are a restaurant – maybe make the connection – “This person is a foodie!” and follow them, contact them Bridget: Always be helpful, be polite and be relevant. TIPS OF THE WEEK: Jason: Dark Mode on MAC is awesome! <a href="https://nightowl.kramser.xyz/" rel="nofollow" target="_blank">https://nightowl.kramser.xyz/</a> – Automatically toggles night mode at night and normal mode during the day! Can also set by sunrise/sunset Bridget: <a href="https://unionmetrics.com/product/instagram-analytics/" rel="nofollow" target="_blank">https://unionmetrics.com/product/instagram-analytics/</a> – Instagram checkup is free – get content analytics. Analytics tools are great IF you mix things up – if you only ever post at 11 am, it will tell you 11 am is your best time – the only way to test is to mix it up Show notes contributed by: Cheryl LaPrade @<a href="https://twitter.com/YayCheryl" rel="nofollow" target="_blank">YayCheryl</a> Sherie LaPrade @<a href="https://twitter.com/HeySherie" rel="nofollow" target="_blank">HeySherie</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

WPblab EP114 – Cold Calling – The WordPress Way

Chris Badgett

Asking for reviews is tough. Giving one-star reviews in WordPress has become a joke. So how do you get reviews that actually help your business? In this episode, Bridget and Jason chat with Chris Badgett of LifterLMS. You won't want to miss this one. The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as Kinsta at https://kinsta.com If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. See acast.com/privacy for privacy and opt-out information.

Asking for reviews is tough. Giving one-star reviews in WordPress has become a joke. So how do you get reviews that actually help your business? In this episode, Bridget and Jason chat with <a href="https://twitter.com/ChrisBadgett" rel="nofollow" target="_blank">Chris Badgett</a> of <a href="https://lifterlms.com/" rel="nofollow" target="_blank">LifterLMS</a>. You won't want to miss this one. The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at <a href="https://serverpress.com" rel="nofollow" target="_blank">https://serverpress.com</a> as well as Kinsta at <a href="https://kinsta.com" rel="nofollow" target="_blank">https://kinsta.com</a> If you’re interested in sponsoring the <a href="https://www.wpwatercooler.com/sponsors" rel="nofollow" target="_blank">40-minute mark of this show</a>, check out the details on our <a href="https://www.wpwatercooler.com/sponsors" rel="nofollow" target="_blank">sponsor page</a>. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Asking for Reviews for Your WordPress Business w/ Chris Badgett

David Margowsky

In this episode, Jason is joined by David Margowsky from Pixel Jar. They will discuss why you should monetize your websites with ads and the best way to sell. Join us on this episode of WPblab by visiting our Participant guidelines page.  Wanna sponsor our shows? WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as Kinsta over at https://www.kinsta.com If you’re interested in sponsoring the show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. See acast.com/privacy for privacy and opt-out information.

In this episode, Jason is joined by <a href="https://twitter.com/margowsky" rel="nofollow" target="_blank">David Margowsky</a> from <a href="https://www.pixeljar.com/" rel="nofollow" target="_blank">Pixel Jar</a>. They will discuss why you should monetize your websites with ads and the best way to sell. Join us on this episode of WPblab by visiting our <a href="https://www.wpwatercooler.com/participant-guidelines/" rel="nofollow" target="_blank">Participant guidelines</a> page. Wanna sponsor our shows? WPwatercooler network is sponsored by <a href="https://www.serverpress.com" rel="nofollow" target="_blank">ServerPress</a> makers of <a href="https://www.serverpress.com" rel="nofollow" target="_blank">DesktopServer</a>. Be sure to check them out at <a href="https://www.serverpress.com" rel="nofollow" target="_blank">https://www.serverpress.com</a> as well as Kinsta over at <a href="https://www.kinsta.com" rel="nofollow" target="_blank">https://www.kinsta.com</a> If you’re interested in <a href="https://www.wpwatercooler.com/sponsors" rel="nofollow" target="_blank">sponsoring the show</a>, check out the details on our <a href="https://www.wpwatercooler.com/sponsors" rel="nofollow" target="_blank">sponsor page</a>. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Going Insane for Website Ads w/ David Margowsky

This episode Jason and Bridget are joined by Tevya Washburn from Starfish Reviews. We discuss everything you always wanted to know about review marketing but were afraid to ask. Join us on a future episode of WPblab by visiting our Participant guidelines page. https://www.wpwatercooler.com/participant-guidelines/ WPwatercooler network is sponsored by:  ServerPress makers of DesktopServer – https://www.serverpress.com   WPblab is sponsored by:  VendorFuel – VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com Kinsta – If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.” https://Kinsta.com   If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. https://www.wpwatercooler.com/sponsor See acast.com/privacy for privacy and opt-out information.

This episode Jason and Bridget are joined by <a href="https://twitter.com/tevyaw" rel="nofollow" target="_blank">Tevya Washburn</a> from <a href="https://starfish.reviews/" rel="nofollow" target="_blank">Starfish Reviews</a>. We discuss everything you always wanted to know about review marketing but were afraid to ask. Join us on a future episode of WPblab by visiting our Participant guidelines page. <a href="https://www.wpwatercooler.com/participant-guidelines/" rel="nofollow" target="_blank">https://www.wpwatercooler.com/participant-guidelines/</a> WPwatercooler network is sponsored by: <ul> <li>ServerPress makers of DesktopServer – <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">https://www.serverpress.com</a></li> </ul> WPblab is sponsored by: <ul> <li>VendorFuel – VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at <a href="https://vendorfuel.com/" rel="nofollow" target="_blank">https://VendorFuel.com</a></li> <li>Kinsta – If you are you tired of unreliable or slow hosting check out <a href="http://Kinsta.com" rel="nofollow" target="_blank">Kinsta.com</a>, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge.” <a href="https://kinsta.com/" rel="nofollow" target="_blank">https://Kinsta.com</a></li> </ul> If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. <a href="https://www.wpwatercooler.com/sponsor" rel="nofollow" target="_blank">https://www.wpwatercooler.com/sponsor</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

How Are You Marketing Reviews

We know you know your business. You work magic for your clients, maximize their SEO, send amazing drip campaigns, write their content, and even build their site. But what about your own website? The saying about the cobbler’s kids having no shoes is completely avoidable. In this episode, Jason and Bridget will talk about having that objective eye and how her own site has evolved since 2015. Join us on this episode a WPwatercooler show by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com See acast.com/privacy for privacy and opt-out information.

We know you know your business. You work magic for your clients, maximize their SEO, send amazing drip campaigns, write their content, and even build their site. But what about your own website? The saying about the cobbler’s kids having no shoes is completely avoidable. In this episode, Jason and Bridget will talk about having that objective eye and how her own site has evolved since 2015. Join us on this episode a WPwatercooler show by visiting our <a href="https://www.wpwatercooler.com/participant-guidelines/" rel="nofollow" target="_blank">Participant guidelines</a> page. WPwatercooler network is sponsored by <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">ServerPress</a> makers of <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">DesktopServer</a>. Be sure to check them out at <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">https://www.serverpress.com</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Why Even WordPress Professionals Need To Hire

In this quick episode, Jason and Bridget will help you ask the right questions when hiring a social media specialist to grow your WordPress business. This episode brought to you by ServerPress makers of DesktopServer and WPSiteSync. See acast.com/privacy for privacy and opt-out information.

In this quick episode, Jason and Bridget will help you ask the right questions when hiring a social media specialist to grow your WordPress business. This episode brought to you by <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">ServerPress makers of DesktopServer and WPSiteSync.</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

WPblab Quickie 116 – Hiring Social Media Specialists: How to ask the right questions

Cory Miller

In this episode, Jason and Bridget are joined by Cory Miller for a discussion on creation versus identity. As product creators, how do you separate your identity from your product? Why does it matter? When you sell your product, who are you? With all of the acquisitions that are happening now, this is an important factor in the WordPress ecosystem both financially and mentally  Thank you to our sponsor! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as PeepSo. If you’re interested in sponsoring the 40 minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.  Product Acquisitions in WordPress Pantheon recently bought Staging Pilot. Of course we know about Liquid Web buying iThemes and Genesis being bought by WPEngine. So, how does this affect product creators? The hardest thing, though, was leaving the team, not the product. He’ll always be attached to the brand, but it’s really about the people. “Some of my best friends in life were on [the iThemes] team.” Cory Miller If it works for you, go for venture capital. But have some balance with your sweat and actual equity. It’s a big deal to be responsible for someone else’s paycheck. “Always use somebody else’s money.” Cory Miller  How do you separate yourself from your creation? Bridget set up the context of this discussion with a quote from the Game of Thrones co-writer. “…I was very attached to the words I wrote, because I wrote them. It’s like a part of me. If I don’t like these, I don’t like me.” D.B. Weiss, Creative Brain on Netflix Cory Miller says his startup was like a baby and for the first few years there were a lot of diaper changes. He brought it through infancy to kindergarten. He recognizes that it’s been a while since he felt those original growing pains. “Up until now, I never saw myself as a creator… but Gosh the parallels are compelling.” Cory Miller “When you build something whether it’s with your hands or your blood, sweat equity, …you do feel so woven into that.” Cory Miller  Build the life and the work you want. The main question you, as a creator, need to ask yourself is this: how painful is it to do everything yourself? Or — how much joy do you have working alone. You can work alone. Build that life. But if you want to build a company, then you have to delegate and/or outsource. We should not feel guilty for outsourcing tasks to others whether it’s housekeeping, development, marketing, or support.  How do you stop being a Micromanaging Creator? Cory talks about Assembly Line leadership to get productivity. Throwing more people at problem isn’t more effective. If you care about people, they’ll care about you. “When it comes to leadership, it’s one simple skill: care.” Cory Miller In the creator mindset, it’s very hard to delegate, Cory says, because they are craftspeople at heart. And that is a tough situation when it comes to delegation. Jason reminds us that having a branding guide is a good way to communicate the persona to others the way that Jen Miller and I do for our blogging and social media clients. They’re trusting us to represent them. The brand should always come first in a company — even over its creator. This allows people to be cross-trained, even in small companies, so the employees can go on vacation. It needs to be psychologically safe in your organization for team members to make decisions with the values in mind. You need to be okay with that. (Read Chapter 3 on Teams from this book. It’s worth it.) “Do they feel safe to make a decision?” Cory Miller  Leaving a Team to A New Duck How do you feel about handing over a team to a new duck to imprint upon? For Cory, he trusted Matt entirely. He knew his team would play their own songs. He is so proud that they can operate without him.  Be a leader through crisis and change. Some people may choose to not continue. Communicate the positives of the change. Value the stories that you tell.  Being a healthy communicator is so important. Tell people what’s going on. “In the absence of communication, people will make crap up.” Cory Miller  Advice to Growing WordPress Products It is hard to go out on your own and start something new. It’s a tough struggle. Cory has a heart for entrepreneurs but realizes he’s far from the beginning.  Build a team that can succeed without you. Be aware when your product has run its course. Share the upward mobility options to the team. Communicate your intention openly. Values are communicated in stories. Empower team members to make decisions. Document your culture in a branding book. Document your systems and processes.  “Curiosity, clean communication, circling back, and rumbling become part of the culture. Just like people, when organizations own their stories and take responsibility for their actions, they get to write the endings. When they deny their stories, people on the outside, like the media, take over the story’s authorship to write new narratives that could come to define the organization.” Brené Brown, Rising Strong   Tool or Tip of the Week This week’s Tool or Tip of the Week is brought to you by PeepSo. PeepSo is a super-light, free, social network plugin for WordPress that allows you to quickly and effortlessly add a social network or an online community right inside your WordPress site. Your Community. Your Way. Find out more at at PeepSo.com  Bridget recommends WP Feedback which is an amazing tool for QAing a website and/or getting client feedback. Jason doesn’t have a window in his office – such a bummer to be in the basement — but he also has several monitors. So he loves Multi Monitor Wallpaper that allows him to have one cohesive image. Cory recommends Transitions:Making Sense Of Life’s Changes. He leaned on this quite a bit in the last few years.   Do you have any tools or tips we should know about? We’d love to hear from you. What are your experiences with this subject? Tell us in the comments below. See acast.com/privacy for privacy and opt-out information.

In this episode, Jason and Bridget are joined by <a href="https://leader.team/" rel="nofollow" target="_blank">Cory Miller</a> for a discussion on creation versus identity. As product creators, how do you separate your identity from your product? Why does it matter? When you sell your product, who are you? With all of the acquisitions that are happening now, this is an important factor in the WordPress ecosystem both financially and mentally Thank you to our sponsor! The WPwatercooler network is sponsored by <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">ServerPress</a> makers of <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">DesktopServer</a>. Be sure to check them out at <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">https://www.serverpress.com</a> as well as <a href="https://www.peepso.com/" rel="nofollow" target="_blank">PeepSo</a>. If you’re interested in sponsoring the 40 minute mark of this show, check out the details on our <a href="https://www.wpwatercooler.com/sponsor/" rel="nofollow" target="_blank">sponsor page</a>. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. Product Acquisitions in WordPress <a href="https://pantheon.io/blog/robots-autopilot-and-holy-grail-webops" rel="nofollow" target="_blank">Pantheon recently bought Staging Pilot</a>. Of course we know about <a href="https://www.liquidweb.com/blog/liquid-web-acquires-ithemes/" rel="nofollow" target="_blank">Liquid Web buying iThemes</a> and <a href="https://wpengine.com/blog/wp-engine-acquires-studiopress/" rel="nofollow" target="_blank">Genesis being bought by WPEngine</a>. So, how does this affect product creators? The hardest thing, though, was leaving the team, not the product. He’ll always be attached to the brand, but it’s really about the people. “Some of my best friends in life were on [the iThemes] team.” Cory Miller If it works for you, go for venture capital. But have some balance with your sweat and actual equity. It’s a big deal to be responsible for someone else’s paycheck. “Always use somebody else’s money.” <a href="https://twitter.com/corymiller303" rel="nofollow" target="_blank">Cory Miller</a> How do you separate yourself from your creation? Bridget set up the context of this discussion with a quote from the Game of Thrones co-writer. “…I was very attached to the words I wrote, because I wrote them. It’s like a part of me. If I don’t like these, I don’t like me.” <a href="https://creativebrainmovie.com/cast-and-crew/" rel="nofollow" target="_blank">D.B. Weiss</a>, <a href="https://www.netflix.com/title/81090128" rel="nofollow" target="_blank">Creative Brain on Netflix</a> Cory Miller says his startup was like a baby and for the first few years there were a lot of diaper changes. He brought it through infancy to kindergarten. He recognizes that it’s been a while since he felt those original growing pains. “Up until now, I never saw myself as a creator… but Gosh the parallels are compelling.” Cory Miller “When you build something whether it’s with your hands or your blood, sweat equity, …you do feel so woven into that.” <a href="https://twitter.com/corymiller303" rel="nofollow" target="_blank">Cory Miller</a> Build the life and the work you want. The main question you, as a creator, need to ask yourself is this: how painful is it to do everything yourself? Or — how much joy do you have working alone. You can work alone. Build that life. But if you want to build a company, then you have to delegate and/or outsource. We should not feel guilty for outsourcing tasks to others whether it’s housekeeping, development, marketing, or support. How do you stop being a Micromanaging Creator? Cory talks about Assembly Line leadership to get productivity. Throwing more people at problem isn’t more effective. If you care about people, they’ll care about you. “When it comes to leadership, it’s one simple skill: care.” Cory Miller In the creator mindset, it’s very hard to delegate, Cory says, because they are craftspeople at heart. And that is a tough situation when it comes to delegation. Jason reminds us that having a branding guide is a good way to communicate the persona to others the way that <a href="https://needsomeonetoblog.com/" rel="nofollow" target="_blank">Jen Miller</a> and I do for our blogging and social media clients. They’re trusting us to represent them. The brand should always come first in a company — even over its creator. This allows people to be cross-trained, even in small companies, so the employees can go on vacation. It needs to be psychologically safe in your organization for team members to make decisions with the values in mind. You need to be okay with that. (Read <a href="https://www.amazon.com/Smarter-Faster-Better-Transformative-Productivity-ebook/dp/B00Z3FRYB0" rel="nofollow" target="_blank">Chapter 3 on Teams from this book</a>. It’s worth it.) “Do they feel safe to make a decision?” Cory Miller Leaving a Team to A New Duck How do you feel about handing over a team to a new duck to imprint upon? For Cory, he trusted Matt entirely. He knew his team would play their own songs. He is so proud that they can operate without him. <ul> <li>Be a leader through crisis and change.</li> <li>Some people may choose to not continue.</li> <li>Communicate the positives of the change.</li> <li>Value the stories that you tell.</li> </ul> Being a healthy communicator is so important. Tell people what’s going on. “In the absence of communication, people will make crap up.” Cory Miller Advice to Growing WordPress Products It is hard to go out on your own and start something new. It’s a tough struggle. Cory has a heart for entrepreneurs but realizes he’s far from the beginning. <ul> <li>Build a team that can succeed without you.</li> <li>Be aware when your product has run its course.</li> <li>Share the upward mobility options to the team.</li> <li>Communicate your intention openly.</li> <li>Values are communicated in stories.</li> <li>Empower team members to make decisions.</li> <li>Document your culture in a branding book.</li> <li>Document your systems and processes.</li> </ul> “Curiosity, clean communication, circling back, and rumbling become part of the culture. Just like people, when organizations own their stories and take responsibility for their actions, they get to write the endings. When they deny their stories, people on the outside, like the media, take over the story’s authorship to write new narratives that could come to define the organization.” <a href="https://www.amazon.com/Rising-Strong-Ability-Transforms-Parent/dp/081298580X/ref=asc_df_081298580X/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312025907421&amp;hvpos=1o2&amp;hvnetw=g&amp;hvrand=12602972853657672402&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9031538&amp;hvtargid=pla-422299271485&amp;psc=1" rel="nofollow" target="_blank">Brené Brown, Rising Strong</a>  Tool or Tip of the Week This week’s Tool or Tip of the Week is brought to you by PeepSo. PeepSo is a super-light, free, social network plugin for WordPress that allows you to quickly and effortlessly add a social network or an online community right inside your WordPress site. Your Community. Your Way. Find out more at at <a href="https://www.peepso.com/" rel="nofollow" target="_blank">PeepSo.com</a> <ul> <li>Bridget recommends <a href="https://wpfeedback.co/" rel="nofollow" target="_blank">WP Feedback</a> which is an amazing tool for QAing a website and/or getting client feedback.</li> <li>Jason doesn’t have a window in his office – such a bummer to be in the basement — but he also has several monitors. So he loves <a href="https://apps.apple.com/us/app/multi-monitor-wallpaper/id504284434?mt=12" rel="nofollow" target="_blank">Multi Monitor Wallpaper</a> that allows him to have one cohesive image.</li> <li>Cory recommends <a href="https://www.amazon.com/Transitions-Making-Changes-Revised-Anniversary/dp/073820904X" rel="nofollow" target="_blank">Transitions:Making Sense Of Life’s Changes.</a> He leaned on this quite a bit in the last few years.</li> </ul> Do you have any tools or tips we should know about? We’d love to hear from you. What are your experiences with this subject? Tell us in the comments below. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Separating Your Identity from Your Product w/ Cory Miller

"This was one of the most controversial and acrimonious we have had in a long time, maybe ever if you’re new to WordPress."  Matt Shows off Shape Divider Blocks - 3:12 Matt mentions vendors that are making blocks for Gutenberg - 3:73 Matt talks about LazyBlocks https://wordpress.org/plugins/lazy-blocks/ - 4:73 Gutenblocks are easier if you were brought up using them - 7:17 Regardless of device used - 7:30 Bridget mentions that it’s too bad you can use WordPress on mobile without WordPress.com being involved. - 8:23 To Review - Matt mentions for the first time this Phasing of Gutenberg - 8:77 Phase 2 - 10:08 Matt shows the widget manager screen and how it’s “still there” - 10:68 Editing menus inline - 12:05 Phase 2 is thinking outside of post_content - 12:72 Collaboration with multi user editing of Gutenberg. Gutenberg and Google Docs functionality - 14:25 Core is open - “tackle our 6,500 open issues” is listed at the bottom - 16:50 PHP7 is the minimum version for WordPress - 17:40 WordPress 4.9 had 173 million downloads, 68.4% are running 4.9. - 18:48 Release Cycles 4.9 to 4.9.8 - 18:92 WordPress 5.0 - 19:40 Matt mentions controversy with WordPress 5.0 and forcing the release date. - 19:63 What we learned - 23:25 Matt mentions having more Javascript talks at WordCamps - 23:98 Here’s what we learned “the betas were tested more than any other releases”. - 25:97 “This was one of the most controversial and acrimonious we have had in a long time, maybe ever if you’re new to WordPress. Some were bad, I blame Twitter partially. I blame everything on Twitter. Between Twitter and Facebook we have all the worst problems… and some of warts and some of the debates and some of the sort of open source product” then he goes on to mention this as a “company this would all happen behind the scenes or not at all” he continues “For us, we have all of this happening in the public and it’s all archived and linkable and version controlled and everything. So, we just have to keep in mind that, well, in addition to having good etiquette and realy conversation in a productive way for whatever we’re doing, keep in mind that things might appear worse than they actually are” he continues “because the conversations and things happening on twitter or blog posts or whatever else might not actually be representative of the basics or fundamentals or first principles of the software” Bridget says “did he just reprimand us?” - 28:50 Then for some reason Matt then goes into talking about https not the nicest of segues. - 28:57 “The community is the only thing that makes WordPress!!!!” - 29:60 He now goes on into WordCamps and shares some stats regarding them. do_action - 30:55 WordPress Foundation - Internet Archive $10k, Girl Develop It $10k, Black Girls Code $10k. We’re all in agreement that 10k per is a very small amount. - 31:83 85 donors. - 32:15 Currently, there was 407 people watching the live stream from WordCamp US. - 34:12 Matt mentions jiggling, wiggling and dancing #jiggleandwiggle - 35:50 200+ volunteers helped out with WordCamp US - 36:22 Q&amp;A Begins - 36:57 Question 1: John - 37:63 Jason asks about the styles of the blocks that are being made and making sure they work with all themes. This has to be a challenge. Bridget mentions Matt’s suit. Jason asks “Matt, who are you wearing?” - 39:25 Bridget wants to know what the hex color is for his shirt - 39:68 Question 2: Nick Adams - 41:30 wordpress.org/blog and the number of posts done by employees not the community. Automattic has 830 people and 40 of them work on WordPress core. Question 3: Fred Meyer - Making Layouts more robust in Gutenberg. - 44:93 Question 4: We were critical about the time he told to get his question out but he took 4 minutes to ask Matt about democratizing publishing. He then asks another question: - 54:13 Question 5: Victor from Miami Why isn’t there a WordCamp Canada? Why is this called WordCamp US? Shouldn’t it be WordCamp North America? - 54:13 Question 6: Birgit - Health Insurance &amp; Accessibility - 56:92 Question 7: Adam from Colorado - 59:32 Question 8: Morten from planet Earth “The use of the word, WE” Matt responds with “We, is contextual..” “And if English is not your first language as well I completely understand how things are confusing as you go through” Morten responds with “Can I just add a comment to that? What you are describing is a governance structure without governance” Matt: “If only there were a meetup for that” - 60:83 Question 8: Andrew Taylor from Portland - 67:52 Question 9: Matthew - 70:00 Question 10: Dimitri - WordCamp Moscow - Themes and styling with plugins adding blocks. Will there be a repository for Blocks? - 72:38 Question 11: Cristy Chrinos of Caldera Forms - “How are you going to make sure that people that were burned by WordPress.." Feature Video: - 79:00 Fin - 80:35 Our reaction after the fact - 80:55   See acast.com/privacy for privacy and opt-out information.

"This was one of the most controversial and acrimonious we have had in a long time, maybe ever if you’re new to WordPress." <ul> <li>Matt Shows off Shape Divider Blocks - 3:12</li> <li>Matt mentions vendors that are making blocks for Gutenberg - 3:73</li> <li>Matt talks about LazyBlocks <a href="https://wordpress.org/plugins/lazy-blocks/" rel="nofollow" target="_blank">https://wordpress.org/plugins/lazy-blocks/</a> - 4:73</li> <li>Gutenblocks are easier if you were brought up using them - 7:17</li> <li>Regardless of device used - 7:30</li> <li>Bridget mentions that it’s too bad you can use WordPress on mobile without <a href="http://WordPress.com" rel="nofollow" target="_blank">WordPress.com</a> being involved. - 8:23</li> <li>To Review - Matt mentions for the first time this Phasing of Gutenberg - 8:77</li> <li>Phase 2 - 10:08</li> <li>Matt shows the widget manager screen and how it’s “still there” - 10:68</li> <li>Editing menus inline - 12:05</li> <li>Phase 2 is thinking outside of post_content - 12:72</li> <li>Collaboration with multi user editing of Gutenberg. Gutenberg and Google Docs functionality - 14:25</li> <li>Core is open - “tackle our 6,500 open issues” is listed at the bottom - 16:50</li> <li>PHP7 is the minimum version for WordPress - 17:40</li> <li>WordPress 4.9 had 173 million downloads, 68.4% are running 4.9. - 18:48</li> <li>Release Cycles 4.9 to 4.9.8 - 18:92</li> <li>WordPress 5.0 - 19:40</li> <li>Matt mentions controversy with WordPress 5.0 and forcing the release date. - 19:63</li> <li>What we learned - 23:25</li> <li>Matt mentions having more Javascript talks at WordCamps - 23:98</li> <li>Here’s what we learned “the betas were tested more than any other releases”. - 25:97</li> <li>“This was one of the most controversial and acrimonious we have had in a long time, maybe ever if you’re new to WordPress. Some were bad, I blame Twitter partially. I blame everything on Twitter. Between Twitter and Facebook we have all the worst problems… and some of warts and some of the debates and some of the sort of open source product” then he goes on to mention this as a “company this would all happen behind the scenes or not at all” he continues “For us, we have all of this happening in the public and it’s all archived and linkable and version controlled and everything. So, we just have to keep in mind that, well, in addition to having good etiquette and realy conversation in a productive way for whatever we’re doing, keep in mind that things might appear worse than they actually are” he continues “because the conversations and things happening on twitter or blog posts or whatever else might not actually be representative of the basics or fundamentals or first principles of the software”</li> <li>Bridget says “did he just reprimand us?” - 28:50</li> <li>Then for some reason Matt then goes into talking about https not the nicest of segues. - 28:57</li> <li>“The community is the only thing that makes WordPress!!!!” - 29:60</li> <li>He now goes on into WordCamps and shares some stats regarding them.</li> <li>do_action - 30:55</li> <li>WordPress Foundation - Internet Archive $10k, Girl Develop It $10k, Black Girls Code $10k. We’re all in agreement that 10k per is a very small amount. - 31:83</li> <li>85 donors. - 32:15</li> <li>Currently, there was 407 people watching the live stream from WordCamp US. - 34:12</li> <li>Matt mentions jiggling, wiggling and dancing #jiggleandwiggle - 35:50</li> <li>200+ volunteers helped out with WordCamp US - 36:22</li> <li>Q&amp;A Begins - 36:57</li> <li>Question 1: John - 37:63</li> <li>Jason asks about the styles of the blocks that are being made and making sure they work with all themes. This has to be a challenge.</li> <li>Bridget mentions Matt’s suit. Jason asks “Matt, who are you wearing?” - 39:25</li> <li>Bridget wants to know what the hex color is for his shirt - 39:68</li> <li>Question 2: Nick Adams - 41:30</li> <li><a href="http://wordpress.org/blog" rel="nofollow" target="_blank">wordpress.org/blog</a> and the number of posts done by employees not the community. Automattic has 830 people and 40 of them work on WordPress core.</li> <li>Question 3: Fred Meyer - Making Layouts more robust in Gutenberg. - 44:93</li> <li>Question 4: We were critical about the time he told to get his question out but he took 4 minutes to ask Matt about democratizing publishing.</li> <li>He then asks another question: - 54:13</li> <li>Question 5: Victor from Miami Why isn’t there a WordCamp Canada? Why is this called WordCamp US? Shouldn’t it be WordCamp North America? - 54:13</li> <li>Question 6: Birgit - Health Insurance &amp; Accessibility - 56:92</li> <li>Question 7: Adam from Colorado - 59:32</li> <li>Question 8: Morten from planet Earth “The use of the word, WE” Matt responds with “We, is contextual..”</li> <li>“And if English is not your first language as well I completely understand how things are confusing as you go through”</li> <li>Morten responds with “Can I just add a comment to that? What you are describing is a governance structure without governance”</li> <li>Matt: “If only there were a meetup for that” - 60:83</li> <li>Question 8: Andrew Taylor from Portland - 67:52</li> <li>Question 9: Matthew - 70:00</li> <li>Question 10: Dimitri - WordCamp Moscow - Themes and styling with plugins adding blocks. Will there be a repository for Blocks? - 72:38</li> <li>Question 11: Cristy Chrinos of Caldera Forms - “How are you going to make sure that people that were burned by WordPress.."</li> <li>Feature Video: - 79:00</li> <li>Fin - 80:35</li> <li>Our reaction after the fact - 80:55</li> </ul> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

WPblab Special - Commenting on State of the Word 2018

In this episode, Jason talks with Christiana Mohr and Sé Reed on how they are promoting their upcoming WordCamp.  The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as Kinsta at https://kinsta.com If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. https://www.wpwatercooler.com/sponsors See acast.com/privacy for privacy and opt-out information.

In this episode, Jason talks with Christiana Mohr and Sé Reed on how they are promoting their upcoming WordCamp.  The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at <a href="https://serverpress.com" rel="nofollow" target="_blank">https://serverpress.com</a> as well as Kinsta at <a href="https://kinsta.com" rel="nofollow" target="_blank">https://kinsta.com</a> If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. <a href="https://www.wpwatercooler.com/sponsors" rel="nofollow" target="_blank">https://www.wpwatercooler.com/sponsors</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

How to do marketing for a WordCamp

Michelle Schulp

In this episode, Jason and Bridget chat with @Michelle Schulp from MarkTimeMedia.com about how branding can make or break your business. Thank you ServerPress makers of DesktopServer for sponsoring this episode. See acast.com/privacy for privacy and opt-out information.

In this episode, Jason and Bridget chat with <a href="https://twitter.com/marktimemedia" rel="nofollow" target="_blank">@Michelle Schulp</a> from <a href="http://MarkTimeMedia.com" rel="nofollow" target="_blank">MarkTimeMedia.com</a> about how branding can make or break your business. Thank you <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">ServerPress makers of DesktopServer</a> for sponsoring this episode. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

The Importance of Visual Branding w/ Michelle Schulp

In this episode, Jason and Bridget take a small break in their format to chat about developments this week in the WordPress ecosystem. How will these changes affect how plug-in businesses and freelancers market if at all? Tune in. Thank you to our sponsors! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as Kinsta. If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. Jeff Chandler Leaves WPTavern Bridget thinks his editorial voice will be sorely missed. Journalism tries to get both sides whereas editorial content should have opinion. Jason was more intrigued by the use of service accounts for connected services on multi user websites. Both Bridget and Jason wonder who will now provide timely, non-biased WordPress news. “Hot takes on WPwatercooler.com” is still valid news. And, honestly, most of us who comment on WordPress are also Inside Baseball. So, we’re commenting with our own source material. Thanks, Jeff for being awesome for ten years! Bridget’s Trip to Montréal Bridget loved WordCamp Montréal. It was extra special because she got to see Breann McDede’s first presentation. Also, it was really neat to see how the WordPress community in Montréal embraces bilingualism. As Michel Bluma says, “#BonjourHi.” I decided to sit in Q&amp;A part of a presentation in French. It's funny to hear words I know: "A-C-F," "Gutenberg," "Custom Post Types." Can't get much more Montreal than that. #BonjourHi  PHP 7.5 — P++ Ending Backwards Compatibility From PHP Storm. “P++ – The controversy and accusations in PHP Internals over the removal of short tags

In this episode, <a href="https://www.jasontucker.blog/" rel="nofollow" target="_blank">Jason</a> and <a href="https://www.bridgetwillard.com/" rel="nofollow" target="_blank">Bridget</a> take a small break in their format to chat about developments this week in the WordPress ecosystem. How will these changes affect how plug-in businesses and freelancers market if at all? Tune in. Thank you to our sponsors! The WPwatercooler network is sponsored by <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">ServerPress</a> makers of <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">DesktopServer</a>. Be sure to check them out at <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">https://www.serverpress.com</a> as well as <a href="https://kinsta.com/?utm_source=wpwatercooler&amp;utm_medium=podcast&amp;utm_campaign=homepage" rel="nofollow" target="_blank">Kinsta</a>. If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our <a href="https://www.wpwatercooler.com/sponsor/" rel="nofollow" target="_blank">sponsor page</a>. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. <a href="https://jeffc.me/2019/08/13/my-final-goodbye-to-the-tavern/" rel="nofollow" target="_blank">Jeff Chandler Leaves WPTavern</a> Bridget thinks his editorial voice will be sorely missed. Journalism tries to get both sides whereas editorial content should have opinion. Jason was more intrigued by the use of service accounts for connected services on multi user websites. Both Bridget and Jason wonder who will now provide timely, non-biased WordPress news. “Hot takes on <a href="http://WPwatercooler.com" rel="nofollow" target="_blank">WPwatercooler.com</a>” is still valid news. And, honestly, most of us who comment on WordPress are also Inside Baseball. So, we’re commenting with our own source material. Thanks, Jeff for being awesome for ten years! Bridget’s Trip to Montréal Bridget loved WordCamp Montréal. It was extra special because she got to see Breann McDede’s first presentation. Also, it was really neat to see how the WordPress community in Montréal embraces bilingualism. As Michel Bluma says, “#BonjourHi.” I decided to sit in Q&amp;A part of a presentation in French. It's funny to hear words I know: "A-C-F," "Gutenberg," "Custom Post Types." Can't get much more Montreal than that. <a href="https://twitter.com/hashtag/BonjourHi?src=hash" rel="nofollow" target="_blank">#BonjourHi</a> <a href="https://blog.jetbrains.com/phpstorm/2019/08/php-annotated-august-2019/" rel="nofollow" target="_blank">PHP 7.5 — P++ Ending Backwards Compatibility</a> From PHP Storm. “<a href="https://externals.io/message/106453" rel="nofollow" target="_blank">P++</a> – The controversy and accusations in PHP Internals over the <a href="https://externals.io/message/106384" rel="nofollow" target="_blank">removal of short tags</a>

The State of the WordPress Ecosystem: Summer Update

How many times have you created a landing page for a client yet neglected a featured image? Sometimes we forget that those pages also need unique images for social sharing. In this episode, Jason and Bridget chat about strategy, tactics, and tools. Thank you ServerPress makers of DesktopServer for sponsoring this episode. See acast.com/privacy for privacy and opt-out information.

How many times have you created a landing page for a client yet neglected a featured image? Sometimes we forget that those pages also need unique images for social sharing. In this episode, Jason and Bridget chat about strategy, tactics, and tools. Thank you <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">ServerPress makers of DesktopServer</a> for sponsoring this episode. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Featured images - not just for blog posts

Jason Resnick

This week Jason and Bridget are joined by popular podcast host Jason Resnick from Live in the Feast. Jason built his business in WordPress services and he has been talking a ton right now about word-of-mouth marketing by standing out in the crowd including niching down in the client space you serve. Thank you to our sponsors! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as VendorFuel. If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. No matter what you do, it has to feel natural to you. This is the main point of this episode. Here are some good ideas but it’s not a rule.  How do you not stand out? Definitely don’t be negative. Avoid client shaming online. “They’re paying you to have the expertise and knowledge.” Jason Resnick Don’t go dark after your client accepts your contract and pays them. “Reach out and say ‘hey I’m excited to be working with you, here’s what you can expect over the next few days.” Jason Resnick Don’t be inauthentic or be rude under the guise of authenticity. Don’t try to copy what works for Gary Vaynerchuck, Chris Lema, Ellen DeGeneres, Simon Sinek. Be you. Their methods work for them because it’s their truth. Stand Out by Providing an Experience Using empathy for your customer, not relying upon jargon, makes you a good “technical liason” as Jason Resnick (Rezzz) says. That skillset allowed him to stand out and provide a good experience for them. “Create Memorable Moments.” Jason Resnick Rezzz recommends Jay Baer’s book Talk Triggers. He also talks about Laura Elizabethwho helps gather content from her clients by giving them gift cards to a local cafe. It’s on Season 1 Episode 7 of Live in the Feast if you want to listen. These micro moments and celebrations smooth out bumpy spots in the project journey that are inevitable. Stand Out by Being Human Rezzz says we should be human with our clients. Showing your clients that you pay attention to their interests (like buying them tickets for a minor league baseball game with their son who loves baseball). Stand Out by Being Helpful Answer questions on Twitter, LinkedIn, or wherever. There is an attitude that people should just search for their answers on Google. But the uneducated will get so many choices. You’ll get too much information. Stand Out with Your Online Presence Your website should look good and represent you well, so that when people talk about you that word-of-mouth referral doesn’t die at your URL. Rezzz’ Services Page is an excellent example of clear pricing and communication to the client. Stand Out by Hosting a Podcast Rezzz has six seasons of Live in the Feast. He decided to create seasons about a business topic. It takes a bit more planning to create the season’s story arch. The seasons create binge-able and helpful content. Since Rezzz isn’t a long-form writer, much like our friend Carl Alexander, he decided a podcast was the right solution. Tool or Tip of the Week This Tool or Tip of the week is brought to you by VendorFuel. VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at VendorFuel.com!  Bridget likes Tiny Habits — the book by Jonathan Wold. Jason Resnick (Rezzz) likes Bonjoro — you can send personalized videos to your clients and friends. Jason is in on Shortcuts App (which will be part of iOS13) and the Reddit Subthread.  Do you have any tools or tips we should know about? We’d love to hear from you. What are your experiences with this subject? Tell us in the comments below. See acast.com/privacy for privacy and opt-out information.

This week Jason and Bridget are joined by popular podcast host <a href="https://twitter.com/rezzz" rel="nofollow" target="_blank">Jason Resnick</a> from <a href="https://rezzz.com/podcast/" rel="nofollow" target="_blank">Live in the Feast</a>. Jason built <a href="https://rezzz.com/" rel="nofollow" target="_blank">his business in WordPress services</a> and he has been talking a ton right now about word-of-mouth marketing by standing out in the crowd including niching down in the client space you serve. Thank you to our sponsors! The WPwatercooler network is sponsored by <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">ServerPress</a> makers of <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">DesktopServer</a>. Be sure to check them out at <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">https://www.serverpress.com</a> as well as <a href="http://vendorfuel.com/" rel="nofollow" target="_blank">VendorFuel</a>. If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our <a href="https://www.wpwatercooler.com/sponsor/" rel="nofollow" target="_blank">sponsor page</a>. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. No matter what you do, it has to feel natural to you. This is the main point of this episode. Here are some good ideas but it’s not a rule.  How do you not stand out? Definitely don’t be negative. Avoid client shaming online. “They’re paying you to have the expertise and knowledge.” Jason Resnick Don’t go dark after your client accepts your contract and pays them. “Reach out and say ‘hey I’m excited to be working with you, here’s what you can expect over the next few days.” Jason Resnick Don’t be inauthentic or be rude under the guise of authenticity. Don’t try to copy what works for Gary Vaynerchuck, Chris Lema, Ellen DeGeneres, Simon Sinek. Be you. Their methods work for them because it’s their truth. Stand Out by Providing an Experience Using empathy for your customer, not relying upon jargon, makes you a good “technical liason” as Jason Resnick (Rezzz) says. That skillset allowed him to stand out and provide a good experience for them. “Create Memorable Moments.” Jason Resnick Rezzz recommends Jay Baer’s book <a href="https://www.amazon.com/Talk-Triggers-Complete-Creating-Customers/dp/0525537279/ref=asc_df_0525537279/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312045580796&amp;hvpos=1o1&amp;hvnetw=g&amp;hvrand=13673934267269434351&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9031538&amp;hvtargid=pla-536140846766&amp;psc=1&amp;tag=&amp;ref=&amp;adgrpid=60223809337&amp;hvpone=&amp;hvptwo=&amp;hvadid=312045580796&amp;hvpos=1o1&amp;hvnetw=g&amp;hvrand=13673934267269434351&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9031538&amp;hvtargid=pla-536140846766" rel="nofollow" target="_blank">Talk Triggers</a>. He also talks about <a href="https://twitter.com/laurium" rel="nofollow" target="_blank">Laura Elizabeth</a>who helps gather content from her clients by giving them gift cards to a local cafe. It’s on <a href="https://rezzz.com/podcast/s01-e07-laura-elizabeth-creates-experiences-clients-can-use/" rel="nofollow" target="_blank">Season 1 Episode 7</a> of Live in the Feast if you want to listen. These micro moments and celebrations smooth out bumpy spots in the project journey that are inevitable. Stand Out by Being Human Rezzz says we should be human with our clients. Showing your clients that you pay attention to their interests (like buying them tickets for a minor league baseball game with their son who loves baseball). Stand Out by Being Helpful Answer questions on Twitter, LinkedIn, or wherever. There is an attitude that people should just search for their answers on Google. But the uneducated will get so many choices. You’ll get too much information. Stand Out with Your Online Presence Your website should look good and represent you well, so that when people talk about you that word-of-mouth referral doesn’t die at your URL. <a href="https://rezzz.com/services/" rel="nofollow" target="_blank">Rezzz’ Services Page</a> is an excellent example of clear pricing and communication to the client. Stand Out by Hosting a Podcast Rezzz has six seasons of <a href="https://rezzz.com/podcast/" rel="nofollow" target="_blank">Live in the Feas</a>t. He decided to create seasons about a business topic. It takes a bit more planning to create the season’s story arch. The seasons create binge-able and helpful content. Since Rezzz isn’t a long-form writer, much like our friend <a href="https://carlalexander.ca/" rel="nofollow" target="_blank">Carl Alexander</a>, he decided a podcast was the right solution. Tool or Tip of the Week This Tool or Tip of the week is brought to you by VendorFuel. VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at <a href="http://vendorfuel.com/" rel="nofollow" target="_blank">VendorFuel.com</a>! <ul> <li>Bridget likes <a href="https://shop.trycelery.com/page/5bc76a73af34be140028b5d5" rel="nofollow" target="_blank">Tiny Habits</a> — the book by Jonathan Wold.</li> <li>Jason Resnick (Rezzz) likes <a href="https://www.bonjoro.com/" rel="nofollow" target="_blank">Bonjoro</a> — you can send personalized videos to your clients and friends.</li> <li>Jason is in on <a href="https://apps.apple.com/us/app/shortcuts/id915249334" rel="nofollow" target="_blank">Shortcuts App</a> (which will be part of iOS13) and the <a href="https://www.reddit.com/r/shortcuts/" rel="nofollow" target="_blank">Reddit Subthread</a>.</li> </ul> Do you have any tools or tips we should know about? We’d love to hear from you. What are your experiences with this subject? Tell us in the comments below. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

WordPress Marketing: Standing out from the Services Crowd w/ Jason Resnick

CTAs. Marketers and their acronyms, right? It's frustrating and confusing. So you know you need a call to action but where and how many? Is there such a thing as too many CTAs? In this episode, Jason and Bridget are joined by long-time marketer Robert Nissenbaum from Tactical Social Media. He'll give us some insight into the call to action conversation. Watch live so you can comment.  See acast.com/privacy for privacy and opt-out information.

CTAs. Marketers and their acronyms, right? It's frustrating and confusing. So you know you need a call to action but where and how many? Is there such a thing as too many CTAs? In this episode, Jason and Bridget are joined by long-time marketer <a href="https://twitter.com/rnissenbaum" rel="nofollow" target="_blank">Robert Nissenbaum</a> from <a href="https://tacticalsocialmedia.org/" rel="nofollow" target="_blank">Tactical Social Media</a>. He'll give us some insight into the call to action conversation. Watch live so you can comment. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

WPblab EP120 - How many CTAs does a WordPress Site Need?

In this episode, Jason Tucker and Bridget Willard were joined by Jeff Matson from Pagely's NorthStack. He gave insight into Managed WordPress, WordPress Hosting, and Managed AWS Service.  Thank you to our sponsor! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as PeepSo. If you're interested in sponsoring the 40 minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you.  Stop Getting Cheep-A$$ Hosting WordPress hosting matters. Hosting is hosting is hosting until it's not. When it comes to your "hobby," if you take it seriously, it has the potential to become your career. It seems like WordPress hosting is saturated, but it's really not. Pagely was the first to create Wordpress Managed hosting back in the day. You can hear Joshua Strebel talk about the last ten years in his WordCamp Phoenix talk.  So, how do we convince content creators, bloggers, and non-inside baseball writers to think good hosting is important? When you pay for $5 hosting, you get $5 hosting. They're digital slumlords, Bridget says in jest. If the support folks are getting paid minimum wage ($7 something in VA), the Five Dollar Host loses money every time one of their customers calls. "Even if they are getting paid minimum wage, if they talk to you for an hour, the company lost money on you." Jeff Matson Bridget spends $25 a month on Pressable and thinks that's a reasonable amount for anyone to spend. To her, it matters that the company she chooses has a reputation of treating their employees well. "I don't want to use a service that has a big turnover. If they can't keep their employees, they have internal issues." Bridget Willard Hobbyists Learn Everything When Their Sites Blow Up It's true. When your blog gets notices, as Jason points out, and all of a sudden you're getting traffic, your site may not be able to handle that. Managed hosts will scale the traffic. Do you want to learn the hard way? Your hobby or small business needs to value website hosting. "You teach them that their business is important." Jeff Matson You don't need more web hosting than your site requires, especially if you're getting only 20 hits a week. But with something like a managed service, you can scale up and then down when you need it.  What do you get with Managed WordPress Hosting? If you're in the $250 a month or $25 a month plan, when you pay for managed WordPress hosting, you're paying for support. Larger fees at the front pay for concierge-level service. Jeff recalls how Pagely had top-tier folks in their slack helping with Gravity Forms site migrations at midnight. That's the kind of service you get with top-tier Managed WordPress Hosting.  Why not run your own box? You could run your own DigitalOcean box, but why? If you're running your own box, you have to do all of the security maintenance, patches, and updates. Also, if you're facing a DDOS attack, you have to face those trials, too. Almost any level of business should outsource these types of things so they can focus on working on your business. "Is that really what you want to spend your billable hours on?" Bridget Willard So, the perfect solution between running your own box and buying high-end Managed WordPress hosting is managed AWS service.  What is a Managed AWS Service? With NorthStack, Pagely is bringing the same level of product without the support. You can get a fast site that scales when someone posts your article to Reddit. "It's an unbelievable product to host your sites on without all the extra stuff that you might not need." Jeff Matson This is made for developers who use GitHub and CLI to create apps and build sites. For now, that's where NorthStack is focusing. You pay for the amount of resources you're using instead of a general bucket. Automated deployments for the win. This product better suited for small to enterprise agencies. Not everyone needs Disney-level service.  How do you market your product? Marketing products in a word-of-mouth space like WordPress requires finesse. Jeff makes recommendations on products based upon his personal experience. He regards his recommendations as a reflection of himself. In short, Jeff manages his personal branding and that's how he recommends products. "I keep my reputation above all else and that's what I use to market products. "Jeff Matson Tool or Tip of the Week This week's Tool or Tip of the Week is brought to you by PeepSo. PeepSo is a super-light, free, social network plugin for WordPress that allows you to quickly and effortlessly add a social network or an online community right inside your WordPress site. Your Community. Your Way. Find out more at at PeepSo.com Bridget recommends Everybody Writes by Ann Handley. It gives actual and practical tips on effective copywriting. Jeff recommends The Lean Startup by Eric Ries. Jason recommends the app Vignette which allows you to (at a minimal cost) add and update photos for your contacts.  Do you have any tools or tips we should know about? We'd love to hear from you. Also, how are you marketing yourself? Tell us in the comments below. See acast.com/privacy for privacy and opt-out information.

In this episode, <a href="https://www.jasontucker.blog" rel="nofollow" target="_blank">Jason Tucker</a> and <a href="https://www.bridgetwillard.com" rel="nofollow" target="_blank">Bridget Willard</a> were joined by <a href="https://jeffmatson.net/" rel="nofollow" target="_blank">Jeff Matson</a> from <a href="https://pagely.com/blog/northstack-serverless-hosting-platform-by-pagely/" rel="nofollow" target="_blank">Pagely's NorthStack</a>. He gave insight into Managed WordPress, WordPress Hosting, and Managed AWS Service. Thank you to our sponsor! The WPwatercooler network is sponsored by <a href="https://www.serverpress.com" rel="nofollow" target="_blank">ServerPress</a> makers of <a href="https://www.serverpress.com" rel="nofollow" target="_blank">DesktopServer</a>. Be sure to check them out at <a href="https://www.serverpress.com" rel="nofollow" target="_blank">https://www.serverpress.com</a> as well as <a href="https://www.peepso.com/" rel="nofollow" target="_blank">PeepSo</a>. If you're interested in sponsoring the 40 minute mark of this show, check out the details on our <a href="https://www.wpwatercooler.com/sponsor/" rel="nofollow" target="_blank">sponsor page</a>. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. Stop Getting Cheep-A$$ Hosting WordPress hosting matters. Hosting is hosting is hosting until it's not. When it comes to your "hobby," if you take it seriously, it has the potential to become your career. It seems like WordPress hosting is saturated, but it's really not. Pagely was the first to create Wordpress Managed hosting back in the day. You can hear Joshua Strebel talk about the last ten years in <a href="https://wordpress.tv/2019/05/17/joshua-strebel-10-years-of-wordpress-phoenix-an-ice-luge-and-things-left-unsaid/" rel="nofollow" target="_blank">his WordCamp Phoenix talk</a>. So, how do we convince content creators, bloggers, and non-inside baseball writers to think good hosting is important? When you pay for $5 hosting, you get $5 hosting. They're digital slumlords, Bridget says in jest. If the support folks are getting paid minimum wage ($7 something in VA), the Five Dollar Host loses money every time one of their customers calls. "Even if they are getting paid minimum wage, if they talk to you for an hour, the company lost money on you." Jeff Matson Bridget spends <a href="https://bridgetwillard.com/25-things-you-spend-more-than-25-on-an-argument-for-managed-wordpress-hosting/" rel="nofollow" target="_blank">$25 a month on Pressable</a> and thinks that's a reasonable amount for anyone to spend. To her, it matters that the company she chooses has a reputation of treating their employees well. "I don't want to use a service that has a big turnover. If they can't keep their employees, they have internal issues." Bridget Willard Hobbyists Learn Everything When Their Sites Blow Up It's true. When your blog gets notices, as Jason points out, and all of a sudden you're getting traffic, your site may not be able to handle that. Managed hosts will scale the traffic. Do you want to learn the hard way? Your hobby or small business needs to value website hosting. "You teach them that their business is important." Jeff Matson You don't need more web hosting than your site requires, especially if you're getting only 20 hits a week. But with something like a managed service, you can scale up and then down when you need it. What do you get with Managed WordPress Hosting? If you're in the $250 a month or $25 a month plan, when you pay for managed WordPress hosting, you're paying for support. Larger fees at the front pay for concierge-level service. Jeff recalls how Pagely had top-tier folks in their slack helping with Gravity Forms site migrations at midnight. That's the kind of service you get with top-tier Managed WordPress Hosting. Why not run your own box? You could run your own DigitalOcean box, but why? If you're running your own box, you have to do all of the security maintenance, patches, and updates. Also, if you're facing a DDOS attack, you have to face those trials, too. Almost any level of business should outsource these types of things so they can focus on working on your business. "Is that really what you want to spend your billable hours on?" Bridget Willard So, the perfect solution between running your own box and buying high-end Managed WordPress hosting is managed AWS service. What is a Managed AWS Service? With NorthStack, Pagely is bringing the same level of product without the support. You can get a fast site that scales when someone posts your article to Reddit. "It's an unbelievable product to host your sites on without all the extra stuff that you might not need." Jeff Matson This is made for developers who use GitHub and CLI to create apps and build sites. For now, that's where NorthStack is focusing. You pay for the amount of resources you're using instead of a general bucket. Automated deployments for the win. This product better suited for small to enterprise agencies. Not everyone needs Disney-level service. How do you market your product? Marketing products in a word-of-mouth space like WordPress requires finesse. Jeff makes recommendations on products based upon his personal experience. He regards his recommendations as a reflection of himself. In short, Jeff manages his personal branding and that's how he recommends products. "I keep my reputation above all else and that's what I use to market products. "Jeff Matson Tool or Tip of the Week This week's Tool or Tip of the Week is brought to you by PeepSo. PeepSo is a super-light, free, social network plugin for WordPress that allows you to quickly and effortlessly add a social network or an online community right inside your WordPress site. Your Community. Your Way. Find out more at at <a href="https://www.peepso.com/" rel="nofollow" target="_blank">PeepSo.com</a> Bridget recommends <a href="https://www.amazon.com/Everybody-Writes-Go-Creating-Ridiculously/dp/1118905555" rel="nofollow" target="_blank">Everybody Writes by Ann Handley</a>. It gives actual and practical tips on effective copywriting. Jeff recommends <a href="https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ref=sr_1_2?gclid=CjwKCAjwue3nBRACEiwAkpZhmWuAYjERgw9EPceCH-rrkr6sHSm9iN255aDMcXKi93gD0WjiP6uLSxoC65AQAvD_BwE&amp;hvadid=241655092244&amp;hvdev=c&amp;hvlocphy=9031538&amp;hvnetw=g&amp;hvpos=1t1&amp;hvqmt=e&amp;hvrand=13312480132410877533&amp;hvtargid=aud-647006051489%3Akwd-26937775299&amp;hydadcr=21875_10169765&amp;keywords=the+lean+startup&amp;qid=1560038564&amp;s=gateway&amp;sr=8-2" rel="nofollow" target="_blank">The Lean Startup by Eric Ries</a>. Jason recommends the app <a href="https://itunes.apple.com/us/app/vignette-update-contact-pics/id1455924925?mt=8" rel="nofollow" target="_blank">Vignette</a> which allows you to (at a minimal cost) add and update photos for your contacts. Do you have any tools or tips we should know about? We'd love to hear from you. Also, how are you marketing yourself? Tell us in the comments below. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Marketing Managed WordPress Hosting in a Saturated Market

On this episode, Jason and Bridget talk with Amy Hall on how to build up your mailing list and how to keep your email marketing audience interested. The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as VendorFuel at https://vendorfuel.com If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. "To anybody watching, stop emailing people that don't want an email from you just so you can say your list is big." Bridget "Website for show; email for dough." AmyHall.Biz What am I selling? Everything is a sale. No matter what, it's a sale. You're selling attention and time. "Even if you're not exchanging money, you want their time." Amy Hall They might not click the button on the email, but it is the system that will feed the purchase, says Amy. They are the moneymaker. They'll see you on social and then go look for the email. Then they will purchase.  How do you get people to subscribe? It really has nothing to do with the email provider you choose. It matters more about your website and the emails you're sending.  How do you know if you're emailing too much? You email too often when you get a bunch of unsubscribes. Everyone's tolerance is different.  How do you get people to attend a show? As much as you can, make the topic known. WPwatercooler is an event. By the time Amy gets the email, for example, she's already planned Thursdays. Send out the event email two weeks before, three days before, and the day before. Bridget suggests using Mailchimp's tagging feature in an audience in order to recruit guests from 2019, 2018, etc. Highlight some of the previous guests and how their business has progressed since they started being on the show, says Amy. “You are the average of the five people you spend the most time with.” – Jim Rohn How do you get people to subscribe to your list? Anyone who has been on WPwatercooler is manually added to the list. Posting to Facebook isn't a good way to get subscribers, says Amy Hall.  What about open rates? Ensure that your headline is engaging and short (30-40 characters). "You need clear, concise, short subject lines." Amy Hall Headlines can be sensational or the same every week "Real Estate News from John Doe." They saw it in their email every week and they came to expect it. "There is no formula for it. You have to test it." Amy Hall Asking for help is always a good way to get people to open. Also, don't count on people reading the preview text in their email browser of choice. Repeat that copy and the subject line in the body of the email.  How to you keep people engaged with email marketing? What is the benefit of being on the show? Personalize, personalize, personalize. Amy says you should sprinkle their first name throughout the body of the email. Ensure that you offer the value propositions (reasons) why someone would want to be on the show. Talk about stats, exclusivity, and the like.  Tool or Tip of the Week This Tool or Tip of the week is brought to you by VendorFuel. VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at VendorFuel.com! Bridget loves Beaver Builder so much. She sent a pre-sales client her affiliate link this week. They loved that Amy loves superhuman.com as an email client. Worth every dollar. Jason recommends Coursera for certifications.  Do you have any tools or tips we should know about? We'd love to hear from you. What are your experiences with this subject? Tell us in the comments below. See acast.com/privacy for privacy and opt-out information.

On this episode, Jason and Bridget talk with <a href="https://amyhall.biz/" rel="nofollow" target="_blank">Amy Hall</a> on how to build up your mailing list and how to keep your email marketing audience interested. The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at <a href="https://serverpress.com" rel="nofollow" target="_blank">https://serverpress.com</a> as well as VendorFuel at <a href="https://vendorfuel.com" rel="nofollow" target="_blank">https://vendorfuel.com</a> If you’re interested in sponsoring the <a href="https://www.wpwatercooler.com/sponsors" rel="nofollow" target="_blank">40-minute mark of this show</a>, check out the details on our <a href="https://www.wpwatercooler.com/sponsors" rel="nofollow" target="_blank">sponsor page</a>. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. "To anybody watching, stop emailing people that don't want an email from you just so you can say your list is big." Bridget "Website for show; email for dough." <a href="https://amyhall.biz/" rel="nofollow" target="_blank">AmyHall.Biz</a> What am I selling? Everything is a sale. No matter what, it's a sale. You're selling attention and time. "Even if you're not exchanging money, you want their time." Amy Hall They might not click the button on the email, but it is the system that will feed the purchase, says Amy. They are the moneymaker. They'll see you on social and then go look for the email. Then they will purchase. How do you get people to subscribe? It really has nothing to do with the email provider you choose. It matters more about your website and the emails you're sending. How do you know if you're emailing too much? You email too often when you get a bunch of unsubscribes. Everyone's tolerance is different. How do you get people to attend a show? As much as you can, make the topic known. WPwatercooler is an event. By the time Amy gets the email, for example, she's already planned Thursdays. Send out the event email two weeks before, three days before, and the day before. Bridget suggests using Mailchimp's tagging feature in an audience in order to recruit guests from 2019, 2018, etc. Highlight some of the previous guests and how their business has progressed since they started being on the show, says Amy. <a href="https://personalexcellence.co/blog/average-of-5-people/" rel="nofollow" target="_blank">“You are the average of the five people you spend the most time with.” – Jim Rohn</a> How do you get people to subscribe to your list? Anyone who has been on WPwatercooler is manually added to the list. Posting to Facebook isn't a good way to get subscribers, says Amy Hall. What about open rates? Ensure that your headline is engaging and short (30-40 characters). "You need clear, concise, short subject lines." Amy Hall Headlines can be sensational or the same every week "Real Estate News from John Doe." They saw it in their email every week and they came to expect it. "There is no formula for it. You have to test it." Amy Hall Asking for help is always a good way to get people to open. Also, don't count on people reading the preview text in their email browser of choice. Repeat that copy and the subject line in the body of the email. How to you keep people engaged with email marketing? What is the benefit of being on the show? Personalize, personalize, personalize. Amy says you should sprinkle their first name throughout the body of the email. Ensure that you offer the value propositions (reasons) why someone would want to be on the show. Talk about stats, exclusivity, and the like. Tool or Tip of the Week This Tool or Tip of the week is brought to you by VendorFuel. VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free trial now and Ignite Your eCommerce at <a href="http://VendorFuel.com" rel="nofollow" target="_blank">VendorFuel.com</a>! Bridget loves Beaver Builder so much. She sent a pre-sales client her <a href="https://t.co/6A7I8EKQm9?amp=1" rel="nofollow" target="_blank">affiliate link</a> this week. They loved that Amy loves <a href="https://superhuman.com/" rel="nofollow" target="_blank">superhuman.com</a> as an email client. Worth every dollar. Jason recommends <a href="https://www.coursera.org/" rel="nofollow" target="_blank">Coursera</a> for certifications. Do you have any tools or tips we should know about? We'd love to hear from you. What are your experiences with this subject? Tell us in the comments below. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Keeping Your Email Marketing Audiences Interested

You built a successful company and your reputation is bar none. But how do you transition that branding online? In this episode, Jason and Bridget will give some good examples and take your live questions via chat. Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com See acast.com/privacy for privacy and opt-out information.

You built a successful company and your reputation is bar none. But how do you transition that branding online? In this episode, Jason and Bridget will give some good examples and take your live questions via chat. Join us on this episode of WPblab by visiting our <a href="https://www.wpwatercooler.com/participant-guidelines/" rel="nofollow" target="_blank">Participant guidelines</a> page. WPwatercooler network is sponsored by <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">ServerPress</a> makers of <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">DesktopServer</a>. Be sure to check them out at <a href="https://www.serverpress.com/" rel="nofollow" target="_blank">https://www.serverpress.com</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Extending your Existing Brand to Digital

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