Sooner or later you're going to need to hire someone to help you with your marketing activities. When that time comes, you'll need to know what questions to ask and what kind of services to expect. This week, Certified Book Launch Coach, Sue Campbell, takes us through the process.

Working With A Marketing Coach

How can writers use the storytelling skills we already have, to market our books and grow our businesses? This week, Valerie interviews Jarie Bolander, a fellow Certified Story Grid Editor who helps business owners tell better stories about who they are and what they do.

Author as Entrepreneur

As part of her 10K strategy, Valerie is considering using adverts, but there's a whole lot she doesn't know. So, this week, she sits down with Mark Dawson for some expert (and eye opening) advice about Amazon and Facebook ads.

Bonus Episode - Amazon and Facebook Ads

How do you get 10,000 pairs of eyeballs on your book? This week, Valerie came up with a strategy. Does Tim like it? Or, are there improvements to be made?

Valerie's 10K Strategy

As Valerie continues to wrap her head around sales, Tim advises her to find the nerds first and craft a pitch that will grab their attention. What's the best way to do this? Start at the end and work from there. Tune in to find out how.

Start At The End

This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, when it comes time to sell your book what is the single most important thing you have to do? Tune in to find out.

The Single Most Important Thing To Do

How do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doesn't happen overnight, but there are things you can do (that don't take a lot of time or cost a lot of money). In this week's podcast, Tim explains what they are and how you can use them.

How To Build A Tribe

Tim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be free downloads? Do authors need to move 1,000 copies within any particular timeframe? For answers to these questions and more, tune into this week's Book Launch Show podcast.

The Magic Number

This week, Tim tells Valerie to not market a book that she's written. Why would he say this and how could this advice help her find readers and grow her business?

What business are you trying to build?

Have you ever bought a book because the front or back cover contained an endorsement quote from a notable author or journal? Ever wonder how to get those blurbs for your book? If you have, this episode is for you.

Asking for Blurbs

Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top New York Times, Wall Street Journal, and other bestselling books, he will share the insights and step-by-step tactics you can use to launch your own successful book.

Smart, clear, articulate host who provides useful and helpful information!

The book marketing podcast I’ve been looking for!

Recommended by so many writers I know— happy to learn about this podcast!

Terrific, practical advice.

Book Launch Show

What is the #1 most important thing for a successful launch? The answer may surprise you...

What is the #1 most important thing for a successful launch? The answer may surprise you...

#1 Thing for a Successful Launch

With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk about the origins of the book, my overall plan to launch this book, and my emotions around launching such a personal book. Links mentioned in the show:  The War of Art by Steve Pressfield The episode of the Story Grid Podcast where I found the theme for my book. Part 1. Part 2. Book Launch Coach Certification Book Launch Outreach Training

With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk about the origins of the book, my overall plan to launch this book, and my emotions around launching such a personal book. Links mentioned in the show: <ul> <li><a href="https://shop.blackirishbooks.com/products/the-war-of-art" rel="nofollow" target="_blank">The War of Art</a> by Steve Pressfield</li> <li>The episode of the Story Grid Podcast where I found the theme for my book. <a href="https://storygrid.simplecast.fm/91567e7f" rel="nofollow" target="_blank">Part 1</a>. <a href="https://storygrid.simplecast.fm/e76a1e0c" rel="nofollow" target="_blank">Part 2</a>.</li> <li><a href="https://booklaunch.com/cert" rel="nofollow" target="_blank">Book Launch Coach Certification</a></li> <li><a href="http://booklaunch.com/outreach" rel="nofollow" target="_blank">Book Launch Outreach Training</a></li></ul>

Planning My Book Launch

There are 4 types of book launches and you need to know which type you are running before you start making any plans. 3 Myths and 2 Truths About Social Media for Authors

There are 4 types of book launches and you need to know which type you are running before you start making any plans. <a href="https://booklaunch.com/3-myths-and-2-truths-about-social-media-marketing-for-authors/" rel="nofollow" target="_blank">3 Myths and 2 Truths About Social Media for Authors</a>

The 4 Types of Book Launches

Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.

Personas

Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.

Should authors have a blog?

It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.

Becoming a Podcast Guest

Why should anyone buy your book right now? It's going to be available forever. It's too easy to put the book on their wish list and then never get around to buying it. How do you trigger people to buy now instead of waiting until later?

Why should anyone buy your book right now? It's going to be available forever. It's too easy to put the book on their wish list and then never get around to buying it. How do you trigger people to buy now instead of waiting until later?

How to Get Fans to Buy Your Book

Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?

A Common Book Marketing Mistake

This week, Valerie thinks outside the box and proposes a very different way to present author updates to her audience. Has she innovated an idea, or is she completely off the mark. Tune in to find out.

Innovative Marketing Ideas

This week, Valerie and Tim take another look at the Connection System. Now that permission and content are in place, it's time to drill down on outreach. How do you figure out where your readers are and how do you know which outreach activities work best?

Outreach, Outreach, Outreach

Michael Bungay Stanier

Michael Bungay Stanier has done both traditional and self-publishing, and with his latest book he's had the most success. Follow along as he shares the do's and don't's of a self-publishing book launch. Check out The Coaching Habit by Michael Bungay Stanier

Michael Bungay Stanier has done both traditional and self-publishing, and with his latest book he's had the most success. Follow along as he shares the do's and don't's of a self-publishing book launch. <a href="https://boxofcrayons.com/the-coaching-habit-book/" rel="nofollow" target="_blank">Check out The Coaching Habit by Michael Bungay Stanier</a>

Self-publish the Right Way with Michael Bungay Stanier - Part 1

Email marketing is your #1 tool in selling more books. In this episode I discuss how to get your email list up and running and get your first 100 subscribers. Two links to start with:  Email Marketing 101 for Authors How to Automate Your Book Marketing

Email marketing is your #1 tool in selling more books. In this episode I discuss how to get your email list up and running and get your first 100 subscribers. Two links to start with: <ul> <li><a href="https://booklaunch.com/email-marketing-101-for-authors/" rel="nofollow" target="_blank">Email Marketing 101 for Authors</a></li> <li><a href="https://booklaunch.com/automate-book-marketing/" rel="nofollow" target="_blank">How to Automate Your Book Marketing</a></li></ul>

Email Marketing and Book Launches

My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and execute the launch. In this episode, we start talking about the importance and basics of Outreach. Join me for a live training at https://booklaunch.com/outreach

My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and execute the launch. In this episode, we start talking about the importance and basics of Outreach. Join me for a live training at <a href="https://booklaunch.com/outreach" rel="nofollow" target="_blank">https://booklaunch.com/outreach</a>

Outreach 101, Plus My Next Book Launch

Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.

Identifying Your Ideal Reader

There are two groups of people you want spreading the word about your book... fans and influencers. One is pretty easy and straight forward, the other... is not! Tim walks you through each of these and how to best approach it. Share Link Generator

There are two groups of people you want spreading the word about your book... fans and influencers. One is pretty easy and straight forward, the other... is not! Tim walks you through each of these and how to best approach it. <a href="http://www.sharelinkgenerator.com/" rel="nofollow" target="_blank">Share Link Generator</a>

Getting Fans and Influencers to Help

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Best Episodes on Practical Philosophy & How To Live

The best podcast episodes on non-current politics. Covering topics such as universal basic income, democracy, poverty & justice and more. For anyone interested in learning more about politics that affect that world, not just now, but in the longer term. Add episodes you're interested into your queue below!