Creating Value in Your Communication
Creating Value in Your Communication
Most people don’t consider the idea of creating value in their communication. So if you’re doing this, obviously, you’re... Read more
8 Aug 2023
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Are You Choosing Worthy Clients?
Are You Choosing Worthy Clients?
When you are choosing worthy clients and making decisions about whether or not a prospect is worthy of your time and att... Read more
1 Aug 2023
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Maximize Profit with The Four Mores
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The idea of The Four Mores is to recognize that if you want to maximize profit but you’re just focusing on bringing in m... Read more
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Get More Responses: Sequence Your Communication
Get More Responses: Sequence Your Communication
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Achieving Goals Means More than Just Setting Them
Achieving Goals Means More than Just Setting Them
Achieving goals is quite different than just setting them. So while the first step may be to set the goals you really wa... Read more
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Declare Independence from Poor Quality Clients
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I know people who have been in business for decades and they’ve held onto clients 5, 10, 15 years longer than they shoul... Read more
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The Power of Storytelling to Increase Sales
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If our storytelling allows us to build trust, build credibility, build a bond, and increase sales, then we’re telling th... Read more
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Upselling and Cross-Selling: Increase Value and Help Customers
Upselling and Cross-Selling: Increase Value and Help Customers
When I think in terms of upselling versus cross-selling, what’s the difference? Upselling to me means selling a better o... Read more
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Convert More Sales: Turn Leads into Customers
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Fix Your Messaging: Improve Business Communication with the TBDs
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To fix your messaging and improve business communication with the TBDs, consider this... If nothing that you convey in y... Read more
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