Stewart Waliser

Stewart grew up in a Seattle suburb and was an active kid. When he turned 16, he got a beater $500 car and was tasked with keeping it running. He used this car to learn maintenance and slowly acquired mechanical skills. He went to college and continued to modify cars. He was living gin the dorm and didn’t have a place to do the work so he called several shops, but nobody would allow him to do the work at their shop. It was at this point that he shifted from wanting to be a surgeon to owning a DIY garage. He spent all winter break creating a business plan and researched other self-service garages to see if the idea was even feasible. After dealing with a shady real estate broker, difficulties with city zoning, fire marshal fixes, and having to relocate with a 3-day notice, he was finally able to open his self-service garage. He has now been in business for 5 years and has signed another 5-year lease. The goal for this year is to expand and grow the business. He currently has 7 bays with lifts, provides tools and some specialty machines, and employees 4 employees to help around the shop. They keep things simple by charging a flat rate for time and not doing a la cart charges to use tools or ask questions.

Stewart grew up in a Seattle suburb and was an active kid. When he turned 16, he got a beater $500 car and was tasked with keeping it running. He used this car to learn maintenance and slowly acquired mechanical skills. He went to college and continued to modify cars. He was living gin the dorm and didn’t have a place to do the work so he called several shops, but nobody would allow him to do the work at their shop. It was at this point that he shifted from wanting to be a surgeon to owning a DIY garage. He spent all winter break creating a business plan and researched other self-service garages to see if the idea was even feasible. After dealing with a shady real estate broker, difficulties with city zoning, fire marshal fixes, and having to relocate with a 3-day notice, he was finally able to open his self-service garage. He has now been in business for 5 years and has signed another 5-year lease. The goal for this year is to expand and grow the business. He currently has 7 bays with lifts, provides tools and some specialty machines, and employees 4 employees to help around the shop. They keep things simple by charging a flat rate for time and not doing a la cart charges to use tools or ask questions.

163: Stewart Waliser of Stews Self Service Garage

Nathan Cicio

Nathan grew up in Florida working on cars to help his dad’s business. In his twenties, he moved around always chasing entrepreneurial ventures but wasn’t always focused on cars. He eventually purchased a 2002 WRX Wagon and then he was hooked! The modifications began and he couldn’t get enough. This led to starting a performance shop with two buddies and eventually meeting Doug Wilks who was the owner of Top Speed Performance. Nathan then began organizing tuning appointments for Doug to fly in and tune several vehicles at once. After some time, Nathan offered to buy the business from Doug and run it on how own terms. He kept the original employees, changed the name to Top Speed Motorsports, and grew the business over the next ten years. He recently changed it to Cicio Performance and now has two locations. One is in Atlanta, GA (the Top Speed Motorsports location) and the other is in Virginia Beach, VA. He has plans to open a third location in another year or two. With the new name, Nathan focused his efforts on running the business efficiently and tracking every metric possible. This has allowed him to open the second location and he is able to split his time between the two and manage them. His goal is to ensure his customers have a pleasant experience and work to get the cars completed as quickly as possible. He still works on GTR’s but is expanding the services to 911’s and plans on doing a ton of work with the new C8 Corvette when it comes out.

Nathan grew up in Florida working on cars to help his dad’s business. In his twenties, he moved around always chasing entrepreneurial ventures but wasn’t always focused on cars. He eventually purchased a 2002 WRX Wagon and then he was hooked! The modifications began and he couldn’t get enough. This led to starting a performance shop with two buddies and eventually meeting Doug Wilks who was the owner of Top Speed Performance. Nathan then began organizing tuning appointments for Doug to fly in and tune several vehicles at once. After some time, Nathan offered to buy the business from Doug and run it on how own terms. He kept the original employees, changed the name to Top Speed Motorsports, and grew the business over the next ten years. He recently changed it to Cicio Performance and now has two locations. One is in Atlanta, GA (the Top Speed Motorsports location) and the other is in Virginia Beach, VA. He has plans to open a third location in another year or two. With the new name, Nathan focused his efforts on running the business efficiently and tracking every metric possible. This has allowed him to open the second location and he is able to split his time between the two and manage them. His goal is to ensure his customers have a pleasant experience and work to get the cars completed as quickly as possible. He still works on GTR’s but is expanding the services to 911’s and plans on doing a ton of work with the new C8 Corvette when it comes out.

162: Nathan Cicio of Cicio Performance

Chris Riggs

Chris got his career going in cars by doing a buy-in for body kits while he was in college back in 2001. He ran this business all through college and made a decent living. But, after graduating, he became a medical salesman. He worked there up until 2012 when the company he was working for got bought and he was given a buyout payment. That same year, he started Speed by Design. Initially, he wanted to do installs for GTR’s. He soon realized that Oklahoma wasn’t large enough to warrant a specialty shop like he wanted to make so he shifted gears and focused on manufacturing and e-commerce. He has continued to grow the business over the years and is proud to offer quality products manufactured in Taiwan. They have expanded from just GTR parts to Fords, AE86s, and are beginning to offer McLaren parts.

Chris got his career going in cars by doing a buy-in for body kits while he was in college back in 2001. He ran this business all through college and made a decent living. But, after graduating, he became a medical salesman. He worked there up until 2012 when the company he was working for got bought and he was given a buyout payment. That same year, he started Speed by Design. Initially, he wanted to do installs for GTR’s. He soon realized that Oklahoma wasn’t large enough to warrant a specialty shop like he wanted to make so he shifted gears and focused on manufacturing and e-commerce. He has continued to grow the business over the years and is proud to offer quality products manufactured in Taiwan. They have expanded from just GTR parts to Fords, AE86s, and are beginning to offer McLaren parts.

161: Chris Riggs from Speed by Design

Ben Silcock

Andre Simon

Its been about 4 years since we last talked to Andre and Ben of HP Academy. Originally, they were focusing on keeping the business small and running it themselves. They soon realized that they needed to hire some extra help. They have grown to 7 people and really helps generate content. Andre and Ben now release interviews each week and have greatly expanded their online education program. The online courses include tuning, engine machining, race car wiring, and vehicle setup. They are currently working with Engineered to Slide to even create a set of fabrication courses so be on the lookout for even more great content! If you’re interested, they are always looking for talented individuals to join their team. So, feel free to reach out to them if you think you are qualified.

Its been about 4 years since we last talked to Andre and Ben of HP Academy. Originally, they were focusing on keeping the business small and running it themselves. They soon realized that they needed to hire some extra help. They have grown to 7 people and really helps generate content. Andre and Ben now release interviews each week and have greatly expanded their online education program. The online courses include tuning, engine machining, race car wiring, and vehicle setup. They are currently working with Engineered to Slide to even create a set of fabrication courses so be on the lookout for even more great content! If you’re interested, they are always looking for talented individuals to join their team. So, feel free to reach out to them if you think you are qualified.

160: Ben Silcock and Andre Simon return to discuss HP Academy

Bryan Thompson

Bryan Thompson started out in Utah and bought himself a Toyota MR2. He quickly started modifying it to go faster. He ended up going to college to get a Computer Science degree but was cut short because of his love for cars. He then followed a friend to Dallas to begin working at Dinosaur Performance (which later purchased Powerhouse Racing). Soon enough, he was giving the reigns to run Powerhouse Racing. Even though he preferred working on cars, he soon realized he could develop parts that he really needed to make. After a few years, Bryan was given the opportunity to buy Powerhouse Racing and jumped on it! He has spent the past few years focusing on manufacturing products and expanding their offerings. He is putting systems in place to better handle the demand for their parts and try to get them out quicker while continuing to improve the products.

Bryan Thompson started out in Utah and bought himself a Toyota MR2. He quickly started modifying it to go faster. He ended up going to college to get a Computer Science degree but was cut short because of his love for cars. He then followed a friend to Dallas to begin working at Dinosaur Performance (which later purchased Powerhouse Racing). Soon enough, he was giving the reigns to run Powerhouse Racing. Even though he preferred working on cars, he soon realized he could develop parts that he really needed to make. After a few years, Bryan was given the opportunity to buy Powerhouse Racing and jumped on it! He has spent the past few years focusing on manufacturing products and expanding their offerings. He is putting systems in place to better handle the demand for their parts and try to get them out quicker while continuing to improve the products.

159: Bryan Thompson of Powerhouse Racing

AJ Hartman

Back in 2017, AJ was humming along and making composite parts for race cars and street enthusiasts. He was approached by a customer who was wanting to help AJ scale the business, so he sold off 49% of the business. They changed the name to RHR Composites, hired 2 people, contracted some aerodynamic parts to be designed, and moved to a larger facility. Along the way, their vision for the future didn’t align so AJ had to buy out his partner to take back 100% of the company. Even though it was a huge struggle, AJ looks at the events as a learning experience and tries to keep a positive outlook on the situation. He shrunk the company back to just himself, changed the name back to AJ Hartman Aero, and the business is humming along nicely. He has focused on reducing waste and improving efficiency within his shop. Even though he has moved out of the 6,000 sqft shop and back into the 2-car garage behind his house, he has been able to get more product out and make more money. This goes to show how important it is to focus on efficiency versus trying to make more money. AJ set his mind on improving the business and getting the most use out of his time. This has translated to higher profits with fewer resources.

Back in 2017, AJ was humming along and making composite parts for race cars and street enthusiasts. He was approached by a customer who was wanting to help AJ scale the business, so he sold off 49% of the business. They changed the name to RHR Composites, hired 2 people, contracted some aerodynamic parts to be designed, and moved to a larger facility. Along the way, their vision for the future didn’t align so AJ had to buy out his partner to take back 100% of the company. Even though it was a huge struggle, AJ looks at the events as a learning experience and tries to keep a positive outlook on the situation. He shrunk the company back to just himself, changed the name back to AJ Hartman Aero, and the business is humming along nicely. He has focused on reducing waste and improving efficiency within his shop. Even though he has moved out of the 6,000 sqft shop and back into the 2-car garage behind his house, he has been able to get more product out and make more money. This goes to show how important it is to focus on efficiency versus trying to make more money. AJ set his mind on improving the business and getting the most use out of his time. This has translated to higher profits with fewer resources.

158: AJ Hartman returns for an update on AJ Hartman Aero

Matt Beenen

Since he was a kid, Matt always wanted to be an entrepreneur. Using inspiration from his childhood, he decided to start a side gig to follow his dreams. His initial idea consisted of 50 latches that allow you to drop the Ford F-150 back seat down to access some secret storage. To his surprise, a Facebook post in a small F-150 group resulted in him selling out rather quickly. So, he began his journey to go at the business full-time. His second product development was a bedside rack system for the F-150’s. This side hustle first took over a bedroom, then grew into the garage, and grew again into a storage unit that was run off a generator and a string of lights. His biggest struggle has been dealing with knockoffs that originate from his success on Amazon. He even wrote a blog article warning other small business owners about the pitfalls and helping people learn from his experience.  Fast forward to today and BuiltRight Industries is housed in a 5000 sqft warehouse and has 2 full time employees and a couple part timers. He has worked hard to expand the business to other vehicles and continues to develop new products. And he has even begun selling his products through Turn14.

Since he was a kid, Matt always wanted to be an entrepreneur. Using inspiration from his childhood, he decided to start a side gig to follow his dreams. His initial idea consisted of 50 latches that allow you to drop the Ford F-150 back seat down to access some secret storage. To his surprise, a Facebook post in a small F-150 group resulted in him selling out rather quickly. So, he began his journey to go at the business full-time. His second product development was a bedside rack system for the F-150’s. This side hustle first took over a bedroom, then grew into the garage, and grew again into a storage unit that was run off a generator and a string of lights. His biggest struggle has been dealing with knockoffs that originate from his success on Amazon. He even wrote a blog article warning other small business owners about the pitfalls and helping people learn from his experience.  Fast forward to today and BuiltRight Industries is housed in a 5000 sqft warehouse and has 2 full time employees and a couple part timers. He has worked hard to expand the business to other vehicles and continues to develop new products. And he has even begun selling his products through Turn14.

157: Matt Beenen returns with BuiltRight Industries

Alejandro and Pablo Moreno didn’t start a shop together but found they could grow a business by working as a team. Alejandro got his engineering degree, worked at Bell Helicopter for a while, and went back to school to get his MBA. In the meantime, Pablo was an auto mechanic, went to flight school, and then decided to start Tandem Automotive with a friend to work on drift cars (hence the name). When Alejandro finished grad school, he was looking for some sort of entrepreneurial venture and wanted to help Pablo. He crunched some numbers and made some changes at Tandem Automotive. His quickly discovered that something needed to change at the business if they wanted it to succeed. They looked at their current customer based and decided it was best to specialize in modifying and maintaining Toyota SUV’s and trucks. Alejandro used his CAD skills and designed a custom wheel for their common application. While he thought it would be a great way to generate some extra profit, it turned out to be a real headache. Dealing with overseas manufacturing turned out to be extremely difficult and costly. But they overcame the hurdles and have had several hundred wheels produced. Tandem Automotive has also undergone several ups and downs with employees. They have tried to balance the number of techs with the workload but have struggled to hire hard workers and keep them busy with work. They have put systems in place to track the time and verify that they are charging appropriately and making money.

Alejandro and Pablo Moreno didn’t start a shop together but found they could grow a business by working as a team. Alejandro got his engineering degree, worked at Bell Helicopter for a while, and went back to school to get his MBA. In the meantime, Pablo was an auto mechanic, went to flight school, and then decided to start Tandem Automotive with a friend to work on drift cars (hence the name). When Alejandro finished grad school, he was looking for some sort of entrepreneurial venture and wanted to help Pablo. He crunched some numbers and made some changes at Tandem Automotive. His quickly discovered that something needed to change at the business if they wanted it to succeed. They looked at their current customer based and decided it was best to specialize in modifying and maintaining Toyota SUV’s and trucks. Alejandro used his CAD skills and designed a custom wheel for their common application. While he thought it would be a great way to generate some extra profit, it turned out to be a real headache. Dealing with overseas manufacturing turned out to be extremely difficult and costly. But they overcame the hurdles and have had several hundred wheels produced. Tandem Automotive has also undergone several ups and downs with employees. They have tried to balance the number of techs with the workload but have struggled to hire hard workers and keep them busy with work. They have put systems in place to track the time and verify that they are charging appropriately and making money.

156: Alejandro and Pablo Moreno of Tandem Automotive

Theresa Contreras

Sara Morosan

The business was originally started by their parents who did maintenance and custom work in California. Theresa studied graphic design and worked as a machinist. She went back to work in the family auto body shop and worked in the front end. She taught herself how to pinstripe and paint and continues to do so to this day! Sara was also interested in working at some sort of automotive business and studied business and automotive classes. Strangely enough, she worked at a competitor’s auto body shop for a few months before realizing she wanted to start a business that sold aftermarket parts. She started the business from the family body shop before building a dedicated space in 1999. These businesses operated separately until 2011 when they merged the two businesses. LGE-CTS Motorsports is a combination of the two original names. LGE stands for Louie &amp; Gerry Enterprises and CTS stands for Custom Truck Shop. They now do a bunch of SEMA builds for Ford and Kia as well as custom builds for retail customers. During the slower season, they focus efforts on the repair side of the business. And they are currently working on expanding the online store to help generate revenue throughout the year. They now work out of a 12,000 sqft building that they rent from their parents and employ 13 people. They are both very active with SEMA and other organizations to get people (and specifically, girls) active in the automotive industry and interested in making a career out of it. You can also find them at offroad and enthusiast events throughout the year. They keep themselves very busy and wouldn’t have it any other way!

The business was originally started by their parents who did maintenance and custom work in California. Theresa studied graphic design and worked as a machinist. She went back to work in the family auto body shop and worked in the front end. She taught herself how to pinstripe and paint and continues to do so to this day! Sara was also interested in working at some sort of automotive business and studied business and automotive classes. Strangely enough, she worked at a competitor’s auto body shop for a few months before realizing she wanted to start a business that sold aftermarket parts. She started the business from the family body shop before building a dedicated space in 1999. These businesses operated separately until 2011 when they merged the two businesses. LGE-CTS Motorsports is a combination of the two original names. LGE stands for Louie &amp; Gerry Enterprises and CTS stands for Custom Truck Shop. They now do a bunch of SEMA builds for Ford and Kia as well as custom builds for retail customers. During the slower season, they focus efforts on the repair side of the business. And they are currently working on expanding the online store to help generate revenue throughout the year. They now work out of a 12,000 sqft building that they rent from their parents and employ 13 people. They are both very active with SEMA and other organizations to get people (and specifically, girls) active in the automotive industry and interested in making a career out of it. You can also find them at offroad and enthusiast events throughout the year. They keep themselves very busy and wouldn’t have it any other way!

155: Theresa Contreras and Sara Morosan of LGE-CTS Motorsports

Vadim Belogorodsky

On this episode we get a chance to talk with Vadim Belogorodsky from CANtrolls. CANtrolls is a company focused on using CAN interface hardware to make engine swaps easier… but it goes way beyond that! Vadim taught himself to program at age 13 and has since worked on medical devices, oil rigs (doing CAN-based Networking) and most recently with Zero Avia an electric aviation startup. Vadim is a standout in the automotive aftermarket for his ability to get things done. I know him personally to be an ambitious self-starter so I thought we could all learn what makes him tick, and maybe he’ll teach us some things along the way.

On this episode we get a chance to talk with Vadim Belogorodsky from CANtrolls. CANtrolls is a company focused on using CAN interface hardware to make engine swaps easier… but it goes way beyond that! Vadim taught himself to program at age 13 and has since worked on medical devices, oil rigs (doing CAN-based Networking) and most recently with Zero Avia an electric aviation startup. Vadim is a standout in the automotive aftermarket for his ability to get things done. I know him personally to be an ambitious self-starter so I thought we could all learn what makes him tick, and maybe he’ll teach us some things along the way.

154: Vadim Belogorodsky from CANtrolls

DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every Monday, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car or innovative product.

Real feedback and knowledge from people doing the work day-in-and-day-out. Love it.

Great show

Good Stuff

DO IT FOR A LIVING

Reid Lunde

Episode 100 features a very special guest! Reid Lunde sits down on the other side of the table for his own interview. He has spoken with dozens of other influencers in the business, but never had a chance to really share his story. Now, he gets his shot! Reid’s first experience with cars came in the form of RC racing when he was a kid. Not coming from a car family, he pretty much went out on his own to find inspiration. When he got into high school, his love of full size cars started. He made money at a telemarketing agency and saved up for an engine for his Honda. He spent a short while taking business classes while dreaming of speed. He finished his Associates degree and had plans to finish up his Bachelor’s degree. But, he just couldn’t get excited about school and just wanted to get to work. In the early 2000’s, he started modifying cars in a friend’s backyard. Then they stepped it up and started renting a building. He has been growing the business in the Honda market for over a decade. A few years ago, Reid dove into the Chevy platform and that provided a whole new set of challenges because the market is so much different. But he persevered and now offers warrantied performance upgrades through a local Chevy dealership for his Corvette packages. To expand the business like this, Reid separated the business into two unique entities: Kaizenspeed for the domestic side and KS Tuned for the imports. This way, he can separate the content between the Honda and Corvette platforms and focus on each customer base independently.

Episode 100 features a very special guest! Reid Lunde sits down on the other side of the table for his own interview. He has spoken with dozens of other influencers in the business, but never had a chance to really share his story. Now, he gets his shot! Reid’s first experience with cars came in the form of RC racing when he was a kid. Not coming from a car family, he pretty much went out on his own to find inspiration. When he got into high school, his love of full size cars started. He made money at a telemarketing agency and saved up for an engine for his Honda. He spent a short while taking business classes while dreaming of speed. He finished his Associates degree and had plans to finish up his Bachelor’s degree. But, he just couldn’t get excited about school and just wanted to get to work. In the early 2000’s, he started modifying cars in a friend’s backyard. Then they stepped it up and started renting a building. He has been growing the business in the Honda market for over a decade. A few years ago, Reid dove into the Chevy platform and that provided a whole new set of challenges because the market is so much different. But he persevered and now offers warrantied performance upgrades through a local Chevy dealership for his Corvette packages. To expand the business like this, Reid separated the business into two unique entities: Kaizenspeed for the domestic side and KS Tuned for the imports. This way, he can separate the content between the Honda and Corvette platforms and focus on each customer base independently.

100: Reid Lunde returns as a guest for Episode 100 and tells us about Kaizenspeed and KS Tuned

Kenny Tran

Jotech Motorsports

Kenny immigrated to the US from Vietnam and acquired his love of cars through his cousin who subscribed to every car magazine imaginable. They would pour over pictures and specs and dreamed of owning one of these sports cars. His passion for cars continued to grow and in 1995, he started to work at Jo-Tech which was started by his brother-in-law. Kenny was going to college for business administration but decided to purchase Jo-Tech instead of finishing his degree. The opportunity was too good to pass up, so he took the plunge and bought the business. Kenny quickly grew the business and began sponsoring a drag racer to get his name out there. They were doing good and going faster and faster each time they went out. Sadly, while his team was repairing the car on the side of the road one night, they were hit by a drunk driver and totaled the car and severely injured several people. Kenny tried to bounce back by building his own car, but that was also hit by somebody and totaled. Not one to quit, Kenny went and purchased a Civic with lofty goals of making it run 11’s in the quarter mile. They were successful in their first night with the car and then quickly got down into the 10’s. Coming from this success, Kenny decided to take the car to California to compete with the big guys. They were able to set the world record for a Honda Civic and solidify their name as a very fast performance shop. While going to many races each year, Kenny happened to meet a marketing director at Scion and they wanted to partner up on a drag car. He capitalized on this new relationship and then leveraged that to work with other companies to join as partners with the racing program. Kenny has taken this success and built up quite the reputation as an elite GTR builder but he also works on many other platforms to meet the needs of his customers.

Kenny immigrated to the US from Vietnam and acquired his love of cars through his cousin who subscribed to every car magazine imaginable. They would pour over pictures and specs and dreamed of owning one of these sports cars. His passion for cars continued to grow and in 1995, he started to work at Jo-Tech which was started by his brother-in-law. Kenny was going to college for business administration but decided to purchase Jo-Tech instead of finishing his degree. The opportunity was too good to pass up, so he took the plunge and bought the business. Kenny quickly grew the business and began sponsoring a drag racer to get his name out there. They were doing good and going faster and faster each time they went out. Sadly, while his team was repairing the car on the side of the road one night, they were hit by a drunk driver and totaled the car and severely injured several people. Kenny tried to bounce back by building his own car, but that was also hit by somebody and totaled. Not one to quit, Kenny went and purchased a Civic with lofty goals of making it run 11’s in the quarter mile. They were successful in their first night with the car and then quickly got down into the 10’s. Coming from this success, Kenny decided to take the car to California to compete with the big guys. They were able to set the world record for a Honda Civic and solidify their name as a very fast performance shop. While going to many races each year, Kenny happened to meet a marketing director at Scion and they wanted to partner up on a drag car. He capitalized on this new relationship and then leveraged that to work with other companies to join as partners with the racing program. Kenny has taken this success and built up quite the reputation as an elite GTR builder but he also works on many other platforms to meet the needs of his customers.

098: Kenny Tran of Jotech Motorsports says passion and focus are the keys to success

Tony Palo

Tony says that 20 years in the industry has taught him how to sniff out BS… Tony also talks about ID’s new fuel pump controller and how it’s going to change the game. He speaks on software he uses in his business: Wrike for project management, Gmail and Freshdesk for email.  Stay tuned at the end for a candid conversation between Reid and Tony about the tools he uses to handle the hundreds of emails he gets.  

Tony says that 20 years in the industry has taught him how to sniff out BS… Tony also talks about ID’s new fuel pump controller and how it’s going to change the game. He speaks on software he uses in his business: Wrike for project management, Gmail and Freshdesk for email.  Stay tuned at the end for a candid conversation between Reid and Tony about the tools he uses to handle the hundreds of emails he gets.

Episode 002: Tony Palo from T1 Race Development talks business and 4,000 HP dynos!?

Tony Whatley

Tony started his car passion by contributing and participating on the LS1.com forum back in 1998. He wasn’t happy with the support of that forum and decided that he could do it better. So, he started LS1Tech.com in 2001. All the while, he was working in the Oil &amp; Gas industry. He continued to teach himself various software systems to allow him to create websites, design graphics, and model parts. He eventually sold LS1Tech.com and started DV8 Motoring to continue to sell parts via relationships he made with the forum. His new venture is called 365 Driven and was created to help aspiring entrepreneurs and spread his wealth of knowledge. He shares a lot of content on a couple Facebook pages and just released his book called The Side Hustle Millionaire. He spent a whole year attending Toastmaster events to help him become a better public speaker. This has been extremely helpful in helping him clearly articulate information about his book and get his message across to current and potential clients.

Tony started his car passion by contributing and participating on the <a href="http://LS1.com" rel="nofollow" target="_blank">LS1.com</a> forum back in 1998. He wasn’t happy with the support of that forum and decided that he could do it better. So, he started <a href="http://LS1Tech.com" rel="nofollow" target="_blank">LS1Tech.com</a> in 2001. All the while, he was working in the Oil &amp; Gas industry. He continued to teach himself various software systems to allow him to create websites, design graphics, and model parts. He eventually sold <a href="http://LS1Tech.com" rel="nofollow" target="_blank">LS1Tech.com</a> and started DV8 Motoring to continue to sell parts via relationships he made with the forum. His new venture is called 365 Driven and was created to help aspiring entrepreneurs and spread his wealth of knowledge. He shares a lot of content on a couple Facebook pages and just released his book called The Side Hustle Millionaire. He spent a whole year attending Toastmaster events to help him become a better public speaker. This has been extremely helpful in helping him clearly articulate information about his book and get his message across to current and potential clients.

141: Tony Whatley wants you to turn your side hustle into a successful business 

In Episode 000 I talk about the vision I have for the podcast and what’s in it for the listener. This episode explains what to expect from DO IT FOR A LIVING and gives you a little insight into my mindset.  To find out more visit: DOITFORALIVING.net or search DO IT FOR A LIVING on Facebook. Thanks and good luck!

In Episode 000 I talk about the vision I have for the podcast and what’s in it for the listener. This episode explains what to expect from DO IT FOR A LIVING and gives you a little insight into my mindset.  To find out more visit: <a href="http://DOITFORALIVING.net" rel="nofollow" target="_blank">DOITFORALIVING.net</a> or search DO IT FOR A LIVING on Facebook. Thanks and good luck!

Episode 000: About me / About the show / What’s in it for you? 

Jay Payson

Jay Payson’s love of motored vehicles goes all the way back before he can remember. He began working at a repair shop / filling station in his late teens where he learned a ton of information about cars. He gave college a try but that wasn’t quite his thing. So he found an automotive program through General Motors at a community college which really peaked his interest. He worked at a few dealerships and then transitioned to a testing facility. His various jobs over the years moved him to Michigan to go where the work was. In 1999, he went to work for SuperChips as a calibrator. Things have come a long way from floppy drive flash tunes! He moved into upper management by 2004 where he helped them grow several hundred percent over the years. He then moved to HP Tuners where he has been for almost 10 years. He has helped grow this company as well and focuses on creating mutually beneficial relationships with other companies.

Jay Payson’s love of motored vehicles goes all the way back before he can remember. He began working at a repair shop / filling station in his late teens where he learned a ton of information about cars. He gave college a try but that wasn’t quite his thing. So he found an automotive program through General Motors at a community college which really peaked his interest. He worked at a few dealerships and then transitioned to a testing facility. His various jobs over the years moved him to Michigan to go where the work was. In 1999, he went to work for SuperChips as a calibrator. Things have come a long way from floppy drive flash tunes! He moved into upper management by 2004 where he helped them grow several hundred percent over the years. He then moved to HP Tuners where he has been for almost 10 years. He has helped grow this company as well and focuses on creating mutually beneficial relationships with other companies.

067: Jay Payson shares his experience of growing HP Tuners over the past decade. 

Bob Morreale

Bob grew up working on Fords by building engines and going drag racing. He got turned on to the Buick Grand National and became obsessed with going faster! After some frustration with trying to fine tune their setups, Bob decided to start diving into the actual electronic tuning. This opened a whole new world of going faster and picked up a bunch time at the drag strip. He had a couple computer businesses and a shop but was always helping people tune. So, he decided to make it a real business in 2007. The demand for their services kept growing and they focused efforts on the teaching side. They offer online courses and in-person teaching. They also provide support to past students to make sure they can be successful in tuning whatever platform they choose. They currently rent a 5,000 sq ft facility in Florida and have 15 people on site and around the world. They specialize in teaching students how to use a particular tuning software and give their students experience in tuning a stock car, basic bolt ons, and forced induction. This gives the students real world experience on the platform they want to tune. Be sure to check them out at car shows and trade shows as they look for helping more individuals and businesses learn to tune!

Bob grew up working on Fords by building engines and going drag racing. He got turned on to the Buick Grand National and became obsessed with going faster! After some frustration with trying to fine tune their setups, Bob decided to start diving into the actual electronic tuning. This opened a whole new world of going faster and picked up a bunch time at the drag strip. He had a couple computer businesses and a shop but was always helping people tune. So, he decided to make it a real business in 2007. The demand for their services kept growing and they focused efforts on the teaching side. They offer online courses and in-person teaching. They also provide support to past students to make sure they can be successful in tuning whatever platform they choose. They currently rent a 5,000 sq ft facility in Florida and have 15 people on site and around the world. They specialize in teaching students how to use a particular tuning software and give their students experience in tuning a stock car, basic bolt ons, and forced induction. This gives the students real world experience on the platform they want to tune. Be sure to check them out at car shows and trade shows as they look for helping more individuals and businesses learn to tune!

148: Bob Morreale of The Tuning School

Ben Strader

There’s a lot of pressure to lower your price when you have a service business, especially if you sell parts. Customers are constantly telling you that your price is too high, even when you’re barely scraping by! In this episode Ben Strader talks about how to overcome objections and how good service businesses can charge a premium and thrive at the same time! Ben’s got big plans for EFI University including creating college-level accreditation. 

There’s a lot of pressure to lower your price when you have a service business, especially if you sell parts. Customers are constantly telling you that your price is too high, even when you’re barely scraping by! In this episode Ben Strader talks about how to overcome objections and how good service businesses can charge a premium and thrive at the same time! Ben’s got big plans for EFI University including creating college-level accreditation.

Episode 001: Ben Strader tells how he founded EFI University

Alex Soto

Sheepey Built

Alex grew up reading automotive magazines and aspiring to be one of the feature builders. He moved to Southern California with high hopes but no real direction on how to get into the racing industry. He got his first automotive job at Web Camshafts where he learned a lot about drag racing. Alex went on to build several Honda’s that got a lot of attention but the real break came when his Integra went 8’s in the ¼ mile. The side gig of making and selling manifolds out of his garage transformed into Sheepey Built. Given that Alex doesn’t actually weld, he has taken great steps to set up his process flow to be as efficient as possible. He took what he learned at Web Cams and applied it at his own shop. He has specific people dedicated to tasks in order to keep the parts moving out the door.

Alex grew up reading automotive magazines and aspiring to be one of the feature builders. He moved to Southern California with high hopes but no real direction on how to get into the racing industry. He got his first automotive job at Web Camshafts where he learned a lot about drag racing. Alex went on to build several Honda’s that got a lot of attention but the real break came when his Integra went 8’s in the ¼ mile. The side gig of making and selling manifolds out of his garage transformed into Sheepey Built. Given that Alex doesn’t actually weld, he has taken great steps to set up his process flow to be as efficient as possible. He took what he learned at Web Cams and applied it at his own shop. He has specific people dedicated to tasks in order to keep the parts moving out the door.

055: Alex Soto explains how he made Sheepey Built into what it is today

James Siebert

James Siebert has partnered with his friend and fellow car enthusiast, Scott Frazho, to start their own brick and mortar performance shop. They have both been interested in and have owned Mitsubishi’s over the years and exchanged stories at the annual Buschur Shootout. Individually, they both have been working on friend’s cars in the respective garages and would purchase parts via another shop to install on customer’s cars. They also would buy race cars, part them out, return them to stock, and then sell them to raise working capital. In 2016, they decided to partner up and create F&amp;S Motorsports. In the beginning, they just had a website that sold parts, but in November, they opened their brick and mortar location in Michigan to begin working on customer cars. Scott is about 30 minutes from the shop, but Jason commutes 1.5 hours each way to be at the shop. The hours are pretty brutal now, but he considers the initial time as an investment in the company with the intention that it will pay off in the future. They are navigating the waters of starting a business with building up their customer base, marketing their business, and figuring out the best packages to offer their customers. We will be following up with James and F&amp;S Motorsports in the future to see how they are progressing.

James Siebert has partnered with his friend and fellow car enthusiast, Scott Frazho, to start their own brick and mortar performance shop. They have both been interested in and have owned Mitsubishi’s over the years and exchanged stories at the annual Buschur Shootout. Individually, they both have been working on friend’s cars in the respective garages and would purchase parts via another shop to install on customer’s cars. They also would buy race cars, part them out, return them to stock, and then sell them to raise working capital. In 2016, they decided to partner up and create F&amp;S Motorsports. In the beginning, they just had a website that sold parts, but in November, they opened their brick and mortar location in Michigan to begin working on customer cars. Scott is about 30 minutes from the shop, but Jason commutes 1.5 hours each way to be at the shop. The hours are pretty brutal now, but he considers the initial time as an investment in the company with the intention that it will pay off in the future. They are navigating the waters of starting a business with building up their customer base, marketing their business, and figuring out the best packages to offer their customers. We will be following up with James and F&amp;S Motorsports in the future to see how they are progressing.

090: Hear what it takes to start a performance shop with James Siebert of F&S Motorsports

Jack McGee

Jacks Transmissions

Jack McGee’s earliest memories of working on electronics, and even repairing VCR’s when he was 8. All of this was taking place in Jack’s home country of Spain and a little bit in Italy. It wasn’t until he was 15 that his father retired from the military and they moved to Colorado Springs, CO where he still lives today. His first real business venture was partnering with local electronic stores and repair various items these stores would collect. This was a great venture for a while but he could see the market beginning to shrink and decided to stop this side repair business. He entered the workforce as a typical employee: guaranteed work, benefits, overtime pay, etc. But it just didn’t satisfy his need for exciting work. So he left this job and spent some time taking a break from life responsibilities. A few years go by and Jack ended up purchasing a Galant VR4 which he eventually rebuilt the trans for. Word spread that he was doing this and he started doing more and more work on these cars. One thing led to another and Jack looked up one day and had purchased a 5000 square foot building which he still works out of today. Now, Jack does everything he can to make the customers happy and keep improving his business. Difficult problems have arisen, but he and his team have done whatever they could to solve any issues that customers may encounter. And he is continually looking for ways to increase the efficiency at his shop. With 13 employees, this task is quite daunting but totally worth it when they can cut out wasteful activities. This has helped Jacks Transmissions become more successful than ever and given them direction on where to focus their efforts.

Jack McGee’s earliest memories of working on electronics, and even repairing VCR’s when he was 8. All of this was taking place in Jack’s home country of Spain and a little bit in Italy. It wasn’t until he was 15 that his father retired from the military and they moved to Colorado Springs, CO where he still lives today. His first real business venture was partnering with local electronic stores and repair various items these stores would collect. This was a great venture for a while but he could see the market beginning to shrink and decided to stop this side repair business. He entered the workforce as a typical employee: guaranteed work, benefits, overtime pay, etc. But it just didn’t satisfy his need for exciting work. So he left this job and spent some time taking a break from life responsibilities. A few years go by and Jack ended up purchasing a Galant VR4 which he eventually rebuilt the trans for. Word spread that he was doing this and he started doing more and more work on these cars. One thing led to another and Jack looked up one day and had purchased a 5000 square foot building which he still works out of today. Now, Jack does everything he can to make the customers happy and keep improving his business. Difficult problems have arisen, but he and his team have done whatever they could to solve any issues that customers may encounter. And he is continually looking for ways to increase the efficiency at his shop. With 13 employees, this task is quite daunting but totally worth it when they can cut out wasteful activities. This has helped Jacks Transmissions become more successful than ever and given them direction on where to focus their efforts.

063: Jack McGee of Jacks Transmissions shares how he has improved his business by working smarter, not harder

Terry Fair

Vorshlag Motorsports

Terry Fair started doing paint and body work at 14 even though his family really didn’t have any interested in cars. Terry’s decision on which college to attend was based on an invite from a friend to go check out an autocross held by Texas A&amp;M in College Station, TX. He had never seen anything like it and he totally fell in love. He went for a couple rides with people that he still works with to this day. After college, Terry and his wife, Amy, moved to Houston and he began working in the oil industry. He was still wrenching on the side to keep the automotive passion alive. In 2005, Terry had moved to Dallas and teamed up with an old college buddy to create a real business out working on cars. They created Vorshlag (which means absolutely nothing) and started to specialize in LS swaps back before it was cool. In 2006, they flew to Holland and teamed up with AST to create a mono-tube motorsports shock. Eventually, Terry bought out a business that built camber plates and this became the main product for Vorshlag. He has moved a couple times but stresses having a nice, clean facility for customers to see and experience the level of professionalism at Vorshlag. His current space is 7500 square feet and employs 6 people. Recently, Terry dove in and bought his own CNC machines to manufacture his parts. He made this decision because he was getting more and more frustrated working with outside vendors to manufacture both prototype parts and production pieces.

Terry Fair started doing paint and body work at 14 even though his family really didn’t have any interested in cars. Terry’s decision on which college to attend was based on an invite from a friend to go check out an autocross held by Texas A&amp;M in College Station, TX. He had never seen anything like it and he totally fell in love. He went for a couple rides with people that he still works with to this day. After college, Terry and his wife, Amy, moved to Houston and he began working in the oil industry. He was still wrenching on the side to keep the automotive passion alive. In 2005, Terry had moved to Dallas and teamed up with an old college buddy to create a real business out working on cars. They created Vorshlag (which means absolutely nothing) and started to specialize in LS swaps back before it was cool. In 2006, they flew to Holland and teamed up with AST to create a mono-tube motorsports shock. Eventually, Terry bought out a business that built camber plates and this became the main product for Vorshlag. He has moved a couple times but stresses having a nice, clean facility for customers to see and experience the level of professionalism at Vorshlag. His current space is 7500 square feet and employs 6 people. Recently, Terry dove in and bought his own CNC machines to manufacture his parts. He made this decision because he was getting more and more frustrated working with outside vendors to manufacture both prototype parts and production pieces.

071: Terry Fair of Vorshlag Motorsports exposes the hard truths of purchasing CNC machines

JJ Jabaji

JJ entered the car scene by helping friends out with audio and alarms. When he went to college, JJ opened up a small car audio shop. During his senior year of college, he started working with a friend who owned a performance shop in 1996. Before he finished college, he realized that he needed to devote all of his efforts into the performance shop and decided to work there full-time. Fast forward to 2004 and JJ has started his own shop. He began buying and flipping cars to make some money. This morphed into buying and selling just Subarus and turning modified cars back into stock cars. Then he would sell off the performance parts to make even more money. 2007 was a turning point for JJ and his shop. He had been selling just parts but saw a need in the market to install these parts as well. But then the market took a turn for the worst. To keep the doors open, he resorted to selling Christmas trees during the winter and scrapping U-Haul trucks. He weathered the downturn and has been rocking ever since! Nowadays, he is shipping out 5-6 engines each day and installing a few more each week. He is manufacturing parts and machining engines all day long. To get to this point, he had to take on a little risk and lease equipment versus saving up and buying them outright. But this risk allowed his business to grow quickly and get ahead of the market to make some money. IAG Performance now has a total of 5 CNC machines in a 24,000 square foot facility and 30 employees. His latest project is a billet block for the Subarus which should allow them to produce much more power. He plans on expanding the footprint of his business to continue to make more products.

JJ entered the car scene by helping friends out with audio and alarms. When he went to college, JJ opened up a small car audio shop. During his senior year of college, he started working with a friend who owned a performance shop in 1996. Before he finished college, he realized that he needed to devote all of his efforts into the performance shop and decided to work there full-time. Fast forward to 2004 and JJ has started his own shop. He began buying and flipping cars to make some money. This morphed into buying and selling just Subarus and turning modified cars back into stock cars. Then he would sell off the performance parts to make even more money. 2007 was a turning point for JJ and his shop. He had been selling just parts but saw a need in the market to install these parts as well. But then the market took a turn for the worst. To keep the doors open, he resorted to selling Christmas trees during the winter and scrapping U-Haul trucks. He weathered the downturn and has been rocking ever since! Nowadays, he is shipping out 5-6 engines each day and installing a few more each week. He is manufacturing parts and machining engines all day long. To get to this point, he had to take on a little risk and lease equipment versus saving up and buying them outright. But this risk allowed his business to grow quickly and get ahead of the market to make some money. IAG Performance now has a total of 5 CNC machines in a 24,000 square foot facility and 30 employees. His latest project is a billet block for the Subarus which should allow them to produce much more power. He plans on expanding the footprint of his business to continue to make more products.

073: JJ Jabaji used to flip cars to make a buck. Hear how he transitioned into building billet Subaru blocks at IAG Performance

Greg Caloudas has been tinkering with cars his whole life but he never imaged that he would be developing and manufacturing engine internals. His first experience with an import was back in 1999 when he purchased a 1994 Supra. He had seen an upgraded one at a race track and though, “I’ve got to have one!” While in college, Greg majored in Business Management with the plan of working for himself. He wasn’t really interested in the family business of restaurants and real estate. He began modifying his Supra and quickly realized there was a market for him to become a dealer and sell parts online. What started as a side business turned into GSC Motorsports (using his initials as the business name). One day, Greg was approached by somebody who had some unbranded cams available for Evo’s. There was a long wait for the HKS cams at the time so Greg decided to purchase the 50 or so sets and market them as GSC Cams. He sold all of them in a few months’ time with a relatively unknown business. This result caused Greg to focus more of his efforts on manufacturing and selling camshafts. He realized pretty quickly that he would need to manufacture his own products here in the US versus having them made overseas. This ensures that he can closely monitor and control the quality of his product. Once he decided to dive into manufacturing a billet cam, this became even more important!

Greg Caloudas has been tinkering with cars his whole life but he never imaged that he would be developing and manufacturing engine internals. His first experience with an import was back in 1999 when he purchased a 1994 Supra. He had seen an upgraded one at a race track and though, “I’ve got to have one!” While in college, Greg majored in Business Management with the plan of working for himself. He wasn’t really interested in the family business of restaurants and real estate. He began modifying his Supra and quickly realized there was a market for him to become a dealer and sell parts online. What started as a side business turned into GSC Motorsports (using his initials as the business name). One day, Greg was approached by somebody who had some unbranded cams available for Evo’s. There was a long wait for the HKS cams at the time so Greg decided to purchase the 50 or so sets and market them as GSC Cams. He sold all of them in a few months’ time with a relatively unknown business. This result caused Greg to focus more of his efforts on manufacturing and selling camshafts. He realized pretty quickly that he would need to manufacture his own products here in the US versus having them made overseas. This ensures that he can closely monitor and control the quality of his product. Once he decided to dive into manufacturing a billet cam, this became even more important!

069: Greg of GSC Power Division shares his path to manufacturing billet camshafts.

Tim Bailey

Cobb Tuning

Tim Bailey was one of the early Subaru tuners when the WRX hit the states. Eventually, he started Surgeline Performance which was later purchased by Trey Cobb. While Tim still works on the actual tuning, most of his time is spent controlling the dealer and tuner network for Cobb. Now he travels all over the country to set up new dealers and help out existing ones. In this interview, he goes into detail about how they manage that network and why it is so important to regulate the prices of their products.

Tim Bailey was one of the early Subaru tuners when the WRX hit the states. Eventually, he started Surgeline Performance which was later purchased by Trey Cobb. While Tim still works on the actual tuning, most of his time is spent controlling the dealer and tuner network for Cobb. Now he travels all over the country to set up new dealers and help out existing ones. In this interview, he goes into detail about how they manage that network and why it is so important to regulate the prices of their products.

048: Tim Bailey of Cobb Tuning explains how they control and protect their dealer network

Sasha Anis

Sasha started his automotive career by buying a small shop just to work on his own car. He started to help friends with their cars and then began charging for his service. He worked at it for several years but just couldn’t make it profitable. So he closed the shop and moved on. He worked a corporate job and realized very quickly that he just didn’t want that life, so he decided to go back to working on cars. Sasha decided to start tuning cars and use a mobile dyno to travel to the customer and called it OnPoint Dyno. He also does vehicle setup and driver coaching on top of the mobile dyno business. He now has 1 employee and a small shop to store equipment and tune cars. His latest big project was to transforming a Lotus Evora into an electric car. Sasha used the motor from a Tesla Model S, batteries from the Chevy Volt, and a MOTEC for traction control. They recently finished the car and went 11.4 in the ¼ mile on their first time out. The thinking behind this electric vehicle is preparation for the future. Sasha is betting that manufacturers and consumers are shifting towards electric cars and wants to be a leader in the performance market.

Sasha started his automotive career by buying a small shop just to work on his own car. He started to help friends with their cars and then began charging for his service. He worked at it for several years but just couldn’t make it profitable. So he closed the shop and moved on. He worked a corporate job and realized very quickly that he just didn’t want that life, so he decided to go back to working on cars. Sasha decided to start tuning cars and use a mobile dyno to travel to the customer and called it OnPoint Dyno. He also does vehicle setup and driver coaching on top of the mobile dyno business. He now has 1 employee and a small shop to store equipment and tune cars. His latest big project was to transforming a Lotus Evora into an electric car. Sasha used the motor from a Tesla Model S, batteries from the Chevy Volt, and a MOTEC for traction control. They recently finished the car and went 11.4 in the ¼ mile on their first time out. The thinking behind this electric vehicle is preparation for the future. Sasha is betting that manufacturers and consumers are shifting towards electric cars and wants to be a leader in the performance market.

103: Sasha Anis of OnPoint Dyno is positioning himself as a leader in electric car performance

Rhys Millen

Rhys is a professional driver. But did you know that he is also a shop owner? He has taken his love for racing and turned it into a successful company. Rhys Millen Racing produces parts, builds movie cars, and champions race teams. His repertoire includes Global RallyCross, Pikes Peak, Formula Drift, Fast &amp; Furious cars, Penzoil commercials, and RedBull sponsorships. The dedication to the sport and the constant drive to get new contracts puts Rhys in the upper echelon of specialty shops. Tune in as he talks about the challenges of meeting deadlines and the time required to maintain his place in the industry.

Rhys is a professional driver. But did you know that he is also a shop owner? He has taken his love for racing and turned it into a successful company. Rhys Millen Racing produces parts, builds movie cars, and champions race teams. His repertoire includes Global RallyCross, Pikes Peak, Formula Drift, Fast &amp; Furious cars, Penzoil commercials, and RedBull sponsorships. The dedication to the sport and the constant drive to get new contracts puts Rhys in the upper echelon of specialty shops. Tune in as he talks about the challenges of meeting deadlines and the time required to maintain his place in the industry.

045: Rhys Millen explains that hard work and focus are the keys to success

Chase Lautenbach

Justin Keith

Chase Lautenbach &amp; Justin Keith created Street Car Takeover just a few years ago because they saw a void in the racing market for more “streetable” cars to compete in drag racing and roll racing. Their series has expanded to 10 events in 2016 and they are looking to keep growing. While the main event is the drag racing, Street Car Takeover also incorporates a shop open house, car show, and other meetup prior to the actual racing. They want to offer more experience for the fans and encourage people to participate.

Chase Lautenbach &amp; Justin Keith created Street Car Takeover just a few years ago because they saw a void in the racing market for more “streetable” cars to compete in drag racing and roll racing. Their series has expanded to 10 events in 2016 and they are looking to keep growing. While the main event is the drag racing, Street Car Takeover also incorporates a shop open house, car show, and other meetup prior to the actual racing. They want to offer more experience for the fans and encourage people to participate.

047: Chase Lautenbach & Justin Keith tell us how they made Street Car Takeover a success

Ryan Basseri

Ryan grew up in Monterey, CA and enjoyed the car scene of that area. His really got into cars was with a Honda CRX back in 1999 and began doing modifications and even engine swaps. He moved to San Jose for college and continued working on his passion for the CRX’s. He started a small wiring business out of his apartment during college to makes small looms and sub-harnesses. This started to grow and Ryan decided to leave college to devote his time to the wiring business. He moved into a house with some friends and turned the place to his own personal wiring shop! But he quickly realized that he needed a more legitimate space to work. So he moved back down to Southern California and rented a shop to grow the business. Since moving, he has continued to grow the business to a 2200 sq ft facility and has hired a couple employees. And he still has a partner, Peter, who has been with him from the start. They have accumulated quite the inventory of connectors, plugs, and wires that are needed for the many harnesses they produce. The bulk of their business comes from ready-made harnesses that are kept in stock. But they do still work on custom projects and customer cars to bring more awareness to the company. And Ryan also teaches a Wiring 101 class for High Performance Academy.

Ryan grew up in Monterey, CA and enjoyed the car scene of that area. His really got into cars was with a Honda CRX back in 1999 and began doing modifications and even engine swaps. He moved to San Jose for college and continued working on his passion for the CRX’s. He started a small wiring business out of his apartment during college to makes small looms and sub-harnesses. This started to grow and Ryan decided to leave college to devote his time to the wiring business. He moved into a house with some friends and turned the place to his own personal wiring shop! But he quickly realized that he needed a more legitimate space to work. So he moved back down to Southern California and rented a shop to grow the business. Since moving, he has continued to grow the business to a 2200 sq ft facility and has hired a couple employees. And he still has a partner, Peter, who has been with him from the start. They have accumulated quite the inventory of connectors, plugs, and wires that are needed for the many harnesses they produce. The bulk of their business comes from ready-made harnesses that are kept in stock. But they do still work on custom projects and customer cars to bring more awareness to the company. And Ryan also teaches a Wiring 101 class for High Performance Academy.

076: Ryan Basseri from Rywire details how he grew his custom wiring business

Mark Jager

Mark Jager doesn’t own a shop and he isn’t a professional driver. He is an enthusiast who loves to go fast and continues to push his car to the limits! Mark’s efforts off the track have raised the bar for how a driver/team can help their sponsors by actively providing updates, attending events, and using social media to generate exposure.  Mark addresses some of the shortcoming that are prevalent in the racing industry when it comes to sponsorship and hopes his story can help change it.

Mark Jager doesn’t own a shop and he isn’t a professional driver. He is an enthusiast who loves to go fast and continues to push his car to the limits! Mark’s efforts off the track have raised the bar for how a driver/team can help their sponsors by actively providing updates, attending events, and using social media to generate exposure.  Mark addresses some of the shortcoming that are prevalent in the racing industry when it comes to sponsorship and hopes his story can help change it.

043: Mark Jager explains the level of effort needed off the track to be a sponsored racer on the track

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