Hypebot article "5 Out-Of-The-Box Promotion Ideas For Your Next Album" by Cait McMahon of The Symphonic Blog.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/06/5-out-of-the-box-promotion-ideas-for-your-next-album.html" rel="nofollow" target="_blank">5 Out-Of-The-Box Promotion Ideas For Your Next Album</a>" by <a href="http://blog.symphonicdistribution.com/2019/06/5-out-of-the-box-ideas-to-promote-your-next-album-2/" rel="nofollow" target="_blank">Cait McMahon of The Symphonic Blog</a>.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://geni.us/bandzoogle" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="https://geni.us/rockabilia" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://geni.us/managementalgroup" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://geni.us/volumeforever" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Different Ways to Promote Your Next Release

Hypebot article "Avoid Dead Ends: 6 Tips For Touring Successfully As An Independent Musician" by Rich Nardo for TuneCore.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/05/avoid-dead-ends-6-tips-for-touring-successfully-as-an-independent-musician.html" rel="nofollow" target="_blank">Avoid Dead Ends: 6 Tips For Touring Successfully As An Independent Musician</a>" by <a href="https://www.tunecore.com/blog/2019/05/avoid-dead-ends-6-tips-for-successful-touring-as-an-independent-artist.html" rel="nofollow" target="_blank">Rich Nardo for TuneCore</a>.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://geni.us/bandzoogle" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="https://geni.us/rockabilia" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://geni.us/managementalgroup" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://geni.us/volumeforever" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Tips for Touring Successfully

Hypebot article "Why No One Is Noticing Your Music" by Craig Kelley of DIY Musician.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/05/why-no-one-is-noticing-your-music.html" rel="nofollow" target="_blank">Why No One Is Noticing Your Music</a>" by <a href="https://diymusician.cdbaby.com/musician-tips/why-nobody-is-noticing-your-music/" rel="nofollow" target="_blank">Craig Kelley of DIY Musician</a>.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://found.ee/q6y0" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://www.facebook.com/groups/811267075737370" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How To Get Noticed

Hypebot article "How The 'Spotify Sound' Is Changing Music" by James Shotwell of Haulix.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/06/how-the-spotify-sound-is-changing-music.html" rel="nofollow" target="_blank">How The 'Spotify Sound' Is Changing Music</a>" by <a href="https://haulixdaily.com/2019/06/spotify-sound-explained" rel="nofollow" target="_blank">James Shotwell of Haulix</a>.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://found.ee/q6y0" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://www.facebook.com/groups/811267075737370" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

A Discussion on Adapting Your Music for Streaming Platforms

This week Blasko &amp; Mike discuss the Hypebot article "Building Community Inside Your Fan Base" by Angela Mastrogiacomo of The TuneCore Blog.How to Release Your Music on Social Media: found.ee/socialmedia----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko &amp; Mike discuss the Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/06/building-community-inside-your-fan-base.html" rel="nofollow" target="_blank">Building Community Inside Your Fan Base</a>" by Angela Mastrogiacomo of <a href="https://www.tunecore.com/blog/2019/06/creating-community-within-your-fan-base.html" rel="nofollow" target="_blank">The TuneCore Blog</a>.How to Release Your Music on Social Media: <a href="http://found.ee/socialmedia" rel="nofollow" target="_blank">found.ee/socialmedia</a>----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://found.ee/q6y0" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://www.facebook.com/groups/811267075737370" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How To Build a Fan Base Community

Hypebot article "5 Areas Where Musicians Can Gain More By Doing Less" by Chris Robley of CD Baby and the DIY Musician Blog.How to Write a Song That is Marketable: found.ee/marketable----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/05/5-areas-where-musicians-can-gain-more-by-doing-less.html" rel="nofollow" target="_blank">5 Areas Where Musicians Can Gain More By Doing Less</a>" by <a href="https://diymusician.cdbaby.com/musician-tips/5-areas-where-musicians-can-get-more-by-doing-less/" rel="nofollow" target="_blank">Chris Robley of CD Baby and the DIY Musician Blog</a>.How to Write a Song That is Marketable: <a href="http://found.ee/marketable" rel="nofollow" target="_blank">found.ee/marketable</a>----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://found.ee/q6y0" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://www.facebook.com/groups/811267075737370" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Get More Results by Doing Less

Hypebot article "5 Things You Need To Have Ready Before You Tell Anyone About Your Music" by Chris Robley of CD Baby for the DIY Musician blog.Should You Sign to a Record Label? found.ee/sign----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/02/5-things-you-need-to-have-ready-before-you-tell-anyone-about-your-music.html" rel="nofollow" target="_blank">5 Things You Need To Have Ready Before You Tell Anyone About Your Music</a>" by Chris Robley of CD Baby for the <a href="https://diymusician.cdbaby.com/musician-tips/dont-tell-anyone-about-your-music-until/" rel="nofollow" target="_blank">DIY Musician blog</a>.Should You Sign to a Record Label? <a href="http://found.ee/sign" rel="nofollow" target="_blank">found.ee/sign</a>----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://found.ee/q6y0" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://www.facebook.com/groups/811267075737370" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How To Pitch Your Music to Industry Execs!

Hypebot article "Thriving After 15 Years: 6 Keys To Independent Music Success" by Yael Meyer of CD Baby's DIY Musician Blog.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/02/thriving-after-15-years-6-keys-to-independent-music-success.html" rel="nofollow" target="_blank">Thriving After 15 Years: 6 Keys To Independent Music Success</a>" by <a href="https://www.klirecords.com/" rel="nofollow" target="_blank">Yael Meyer</a> of CD Baby's <a href="https://diymusician.cdbaby.com/musician-tips/how-i-thrive-after-15-years-as-a-diy-musician/" rel="nofollow" target="_blank">DIY Musician Blog</a>.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://found.ee/q6y0" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://www.facebook.com/groups/811267075737370" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Top Tips for Independent Music Success

This week Blasko &amp; Mike talk about fighting back against that inner voice that keeps you from your own success, with the Hypebot article "Top 3 Fallacies Holding Back Your Music Industry Career" by Jake Udell of Art of a Manager.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko &amp; Mike talk about fighting back against that inner voice that keeps you from your own success, with the Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/04/the-top-3-fallacies.html" rel="nofollow" target="_blank">Top 3 Fallacies Holding Back Your Music Industry Career</a>" by <a href="https://artofamanager.com/2019/04/3-fallacies/" rel="nofollow" target="_blank">Jake Udell of Art of a Manager</a>.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://found.ee/q6y0" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://www.facebook.com/groups/811267075737370" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Don’t Let Fear Hold You Back

Hypebot article "3 Tips For Boosting Word-Of-Mouth About Your Music" by James Shotwell of Haulix.In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing.Great marketing is the key to success in music today. The problem is, everyone trying to make it in music right now knows that to be true. Everywhere you look, be it online or in the real world countless artists creating a seemingly endless stream of promotional material in hopes of gaining enough traction in their careers to move forward in one way or another. It’s overwhelming, in a way, and often defeating in another.Don’t lose hope yet. There is a secret to cutting through the noise that has worked for artists throughout history that will undoubtedly work for you as well. Marketing professionals and promotional consultants may not tell you this, but the most effective advertising in the world often costs nothing at all. It’s call word-of-mouth, and there is a good chance you have it right now. As long as someone who loves your work is telling someone else about the stuff you create, word-of-mouth is working for you, and if you can get enough people to spread the word then anything is possible.• Identify your most engaged fans, and treat them well.• Keep your social media presence updated and engaging.• Make great stuff.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hypebot article "<a href="https://www.hypebot.com/hypebot/2019/04/3-tips-for-boosting-word-of-mouth-about-your-music.html" rel="nofollow" target="_blank">3 Tips For Boosting Word-Of-Mouth About Your Music</a>" by James Shotwell of <a href="https://haulixdaily.com/2019/02/improve-word-of-mouth-music" rel="nofollow" target="_blank">Haulix</a>.In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing.Great <a href="https://haulixdaily.com/tag/marketing" rel="nofollow" target="_blank">marketing</a> is the key to success in music today. The problem is, everyone trying to make it in music right now knows that to be true. Everywhere you look, be it online or in the real world countless artists creating a seemingly endless stream of promotional material in hopes of gaining enough traction in their careers to move forward in one way or another. It’s overwhelming, in a way, and often defeating in another.Don’t lose hope yet. There is a secret to cutting through the noise that has worked for artists throughout history that will undoubtedly work for you as well. Marketing professionals and promotional consultants may not tell you this, but the most effective advertising in the world often costs nothing at all. It’s call word-of-mouth, and there is a good chance you have it right now. As long as someone who loves your work is telling someone else about the stuff you create, word-of-mouth is working for you, and if you can get enough people to spread the word then anything is possible.• Identify your most engaged fans, and treat them well.• Keep your social media presence updated and engaging.• Make great stuff.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">outerloopcoaching.com</a>Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at <a href="https://found.ee/q6y0" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://www.facebook.com/groups/811267075737370" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopCheck out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a>ManageMental is part of the Jabberjaw Media Podcast Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Top Tips for Word of Mouth Marketing

Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.

Best show,

Great podcast for people at any stage of their music business career! Keep it up, guys!

Great for any stage of the music industry

The ManageMental Podcast with Blasko and Mike Mowery

This week while Blasko is out, Mike is joined by Nick "Biggie" Grimaldi of Good Fight Management. Check out Biggie's roster here.Follow Biggie on Twitter/Instagram: @biggiexxx.Mike and Biggie discuss the Hypebot article "How Much Does It Cost To Tour In 2018?" by Royalty Exchange.----Touring is where the money is at in today’s music business.  But it’s also where most of the expenses lie as well.  Creating a realistic tour budget can help your time on the road be successful, but it’s far from a guarantee that you’ll end up turning a profit. The band Pomplamoose famously lost almost $12,000 on the month-long tour they wrote about in 2014.  From transportation, to gear, to routing, to accommodations, to paying third parties… having a good idea how much touring costs is essential for musicians who hope to make their time out on the road worth their while.Don’t let your tour turn into a money pit. Smart budgeting, and planning expenses ahead of time, can make the difference between a meaningful payday or a career-ending debacle.  ----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week while Blasko is out, Mike is joined by Nick "Biggie" Grimaldi of <a href="http://www.goodfightmgmt.com/" rel="nofollow" target="_blank">Good Fight Management.</a> Check out Biggie's roster <a href="http://www.goodfightmgmt.com/biggie/" rel="nofollow" target="_blank">here</a>.Follow Biggie on <a href="https://twitter.com/biggiexxx/" rel="nofollow" target="_blank">Twitter</a>/<a href="https://www.instagram.com/biggiexxx/" rel="nofollow" target="_blank">Instagram</a>: @biggiexxx.Mike and Biggie discuss the Hypebot article "<a href="http://www.hypebot.com/hypebot/2018/09/how-much-does-it-cost-to-tour-in-2018.html" rel="nofollow" target="_blank">How Much Does It Cost To Tour In 2018?</a>" by <a href="https://www.royaltyexchange.com/blog/costs-of-touring" rel="nofollow" target="_blank">Royalty Exchange</a>.----Touring is where the money is at in today’s music business. But it’s also where most of the expenses lie as well. Creating a realistic tour budget can help your time on the road be successful, but it’s far from a guarantee that you’ll end up turning a profit. The band <a href="https://www.digitalmusicnews.com/2014/11/25/band-just-finished-28-day-tour-made-much/" rel="nofollow" target="_blank">Pomplamoose famously lost almost $12,000 on the month-long tour they wrote about in 2014</a>. From transportation, to gear, to routing, to accommodations, to paying third parties… having a good idea how much touring costs is essential for musicians who hope to make their time out on the road worth their while.Don’t let your tour turn into a money pit. Smart budgeting, and planning expenses ahead of time, can make the difference between a meaningful payday or a career-ending debacle. ----Support The Kyle Pavone Foundation at <a href="https://kylepavonefoundation.org/" rel="nofollow" target="_blank">KylePavoneFoundation.org</a>.Use code MENTAL for 15% off your first year of website hosting at <a href="http://smarturl.it/bandzoogle" rel="nofollow" target="_blank">Bandzoogle.com</a>.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Want more industry insight? Head over to Outerloop Coaching <a href="http://www.outerloopcoaching.com/" rel="nofollow" target="_blank">www.outerloopcoaching.com</a> Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Join the ManageMental Group on Facebook <a href="https://www.facebook.com/groups/811267075737370" rel="nofollow" target="_blank">here</a>!Follow Blasko on <a href="http://twitter.com/blasko1313" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/blasko1313" rel="nofollow" target="_blank">IG</a>: @blasko1313Follow Mike Mowery on <a href="http://twitter.com/mikeoloop" rel="nofollow" target="_blank">Twitter</a>/<a href="http://instagram.com/mikeoloop" rel="nofollow" target="_blank">IG</a>: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Check out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How Much Does It Cost To Tour In 2018?

Referenced Article: Band merch 101: What to make, how to make it, how to sell it by Rob Dix http://www.musicthinktank.com/blog/band-merch-101-what-to-make-how-to-make-it-how-to-sell-it.htmlWe encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Referenced Article: Band merch 101: What to make, how to make it, how to sell it by Rob Dix <a href="http://www.musicthinktank.com/blog/band-merch-101-what-to-make-how-to-make-it-how-to-sell-it.html" rel="nofollow" target="_blank">http://www.musicthinktank.com/blog/band-merch-101-what-to-make-how-to-make-it-how-to-sell-it.html</a>We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at <a href="mailto:AskBlasko@Gmail.com">AskBlasko@Gmail.com</a>.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at <a href="http://outerloopcoaching.com/" rel="nofollow" target="_blank">OuterloopCoaching.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Band Merchandising Secrets of Success

Article: https://www.musicclout.com/contents/article-440-6-definitions-you-must-have-for-your-musics-brand.aspx by John Kowalski   Website: http://babacita.com   In order to truly define your brand, you should break down the 5 W’s.    So what are the five W’s you ask?    Who What Why Where When How   When defining these for your Music it goes like this…. who your audience is, what they like, why they would follow you, where they are, when you will interact with them, and how this interaction takes place.   Who is demographics; are they male or female (a mix of both?), what age group are they in? Do they speak other languages? If it is a demographic, chart it. Compare your current audience to your desired audience.   What should include what you are offering; what need are you fulfilling for your audience? Are you creating a song that makes them smile and turn a bad day around? What about a performance that inspires and takes them away for a few hours?   Where should encompass their physical location, where they vacation, where they hang out online, wherever you will find your audience. Include all physical and virtual locations.   When is a little harder to define. Will you interact with them at an in-person event, or will they discover you through a friend. Where can they reach you? Where can you reach them?   Why should contain all the reasons your audience wants to follow you. What benefit does your brand give them?   How is what sets you apart from others in your trade. How often do you interact with your audience, how is it going to be different from other musicians?     Remember: Your brand is a perception or a feeling that speaks to your audience’s emotions. It’s what you stand for and what your art represents. Your brand is the foundation of any relationship with your current or future audience.   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Article: <a href="https://www.musicclout.com/contents/article-440-6-definitions-you-must-have-for-your-musics-brand.aspx" rel="nofollow" target="_blank">https://www.musicclout.com/contents/article-440-6-definitions-you-must-have-for-your-musics-brand.aspx</a> by John Kowalski   Website: <a href="http://babacita.com/" rel="nofollow" target="_blank">http://babacita.com</a>   In order to truly define your brand, you should break down the 5 W’s.    So what are the five W’s you ask?    Who What Why Where When How   When defining these for your Music it goes like this…. who your audience is, what they like, why they would follow you, where they are, when you will interact with them, and how this interaction takes place.   Who is demographics; are they male or female (a mix of both?), what age group are they in? Do they speak other languages? If it is a demographic, chart it. Compare your current audience to your desired audience.   What should include what you are offering; what need are you fulfilling for your audience? Are you creating a song that makes them smile and turn a bad day around? What about a performance that inspires and takes them away for a few hours?   Where should encompass their physical location, where they vacation, where they hang out online, wherever you will find your audience. Include all physical and virtual locations.   When is a little harder to define. Will you interact with them at an in-person event, or will they discover you through a friend. Where can they reach you? Where can you reach them?   Why should contain all the reasons your audience wants to follow you. What benefit does your brand give them?   How is what sets you apart from others in your trade. How often do you interact with your audience, how is it going to be different from other musicians?     Remember: Your brand is a perception or a feeling that speaks to your audience’s emotions. It’s what you stand for and what your art represents. Your brand is the foundation of any relationship with your current or future audience.   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at <a href="mailto:AskBlasko@Gmail.com">AskBlasko@Gmail.com</a>.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at <a href="http://outerloopcoaching.com/" rel="nofollow" target="_blank">OuterloopCoaching.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Understanding Your Band as a Brand 

 Article: http://www.hypebot.com/hypebot/2017/04/the-art-of-using-cover-songs-to-grow-your-audience.html Dave Kusek is the founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music, and a member of the team who brought midi to the market. In this episode Mike and Blasko explore the points laid out by Dave Kusek in his article “The Art of Using Cover Songs to Grow Your Audience”. He writes: Many artists may have conflicted feelings about cover songs, for although they can be fun to play and offer an easy way to connect with your audience, it can also be irritating when cover songs are all an audience wants, or when they get more attention than original compositions. Here we look at the best way to make cover songs work for you. 1. Make it Your OwnBest way to get people who hear your covers into your original music? Put your own unique spin on every song you cover. That means bending the songs stylistically to fit with the kind of music you play and write.  2. Subscribers Over ViewsThere’s this fascination with “viral” videos in the music industry. But a ton of views on a cover aren’t worth much on YouTube unless you can get in touch with those people again. We’ve seen a lot of musicians hit it with a crazy viral video only to release an original music video on deaf ears. So instead of thinking, “How can I get 10,000 views,” get yourself in the mindset of, “How can I get as many viewers as possible to subscribe?” Setting up suggested videos or playlists on your YouTube channel can be a great way to get people to continue watching, which increases the chance they’ll actually subscribe. Don’t Be Afraid to Use Call to Actions And that leads us into the next point – utilizing call to actions. So what exactly is a call to action? It’s basically just you directly asking your viewers or listeners to take some further action. Maybe it’s watching another video, or subscribing to your channel, or entering your contest, or clicking the link in your description box. If you’re releasing covers on YouTube, you can easily use “cards” to suggest other videos your viewers can watch next. As you upload your video, you’ll be able to add cards in the “Cards” tab across the top of the upload screen. Use cards to suggest other cover songs or even original songs when people reach the end of your videos.We encourage you to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopMissed out on Mike’s 60 Days to Signable course? Head over to www.outerloopcoaching.com to stay on top of the latest courses and news from Outerloop Coaching.Get $30 your next order at ArtistFlags.com using the code: mentalflagManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com    Learn more about your ad choices. Visit megaphone.fm/adchoices

Article: <a href="http://www.hypebot.com/hypebot/2017/04/the-art-of-using-cover-songs-to-grow-your-audience.html" rel="nofollow" target="_blank">http://www.hypebot.com/hypebot/2017/04/the-art-of-using-cover-songs-to-grow-your-audience.html</a> Dave Kusek is the founder of the <a href="http://newartistmodel.com/" rel="nofollow" target="_blank">New Artist Model</a>, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music, and a member of the team who brought midi to the market. In this episode Mike and Blasko explore the points laid out by Dave Kusek in his article “The Art of Using Cover Songs to Grow Your Audience”. He writes: Many artists may have conflicted feelings about cover songs, for although they can be fun to play and offer an easy way to connect with your audience, it can also be irritating when cover songs are all an audience wants, or when they get more attention than original compositions. Here we look at the best way to make cover songs work for you. 1. Make it Your OwnBest way to get people who hear your covers into your original music? Put your own unique spin on every song you cover. That means bending the songs stylistically to fit with the kind of music you play and write.  2. Subscribers Over ViewsThere’s this fascination with “viral” videos in the music industry. But a ton of views on a cover aren’t worth much on YouTube unless you can get in touch with those people again. We’ve seen a lot of musicians hit it with a crazy viral video only to release an original music video on deaf ears. So instead of thinking, “How can I get 10,000 views,” get yourself in the mindset of, “How can I get as many viewers as possible to subscribe?” Setting up suggested videos or playlists on your YouTube channel can be a great way to get people to continue watching, which increases the chance they’ll actually subscribe. Don’t Be Afraid to Use Call to Actions And that leads us into the next point – utilizing call to actions. So what exactly is a call to action? It’s basically just you directly asking your viewers or listeners to take some further action. Maybe it’s watching another video, or subscribing to your channel, or entering your contest, or clicking the link in your description box. If you’re releasing covers on YouTube, you can easily <a href="http://diymusician.cdbaby.com/musician-tips/how-to-build-your-fanbase-using-youtube-cards/" rel="nofollow" target="_blank">use “cards” to suggest other videos</a> your viewers can watch next. As you upload your video, you’ll be able to add cards in the “Cards” tab across the top of the upload screen. Use cards to suggest other cover songs or even original songs when people reach the end of your videos.We encourage you to email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopMissed out on Mike’s 60 Days to Signable course? Head over to <a href="http://www.outerloopcoaching.com" rel="nofollow" target="_blank">www.outerloopcoaching.com</a> to stay on top of the latest courses and news from Outerloop Coaching.Get $30 your next order at <a href="http://ArtistFlags.com" rel="nofollow" target="_blank">ArtistFlags.com</a> using the code: mentalflagManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Succeeding with Cover Songs

The Vans Warped Tour has announced 2018 will be the last year for the seminal summer festival that has run across the country for 23 years. Mike and Blasko reflect on the history of Warped Tour, what the end of this era means for summer tours, and consider what could be next for the Warped brand. To learn more about the final Vans Warped Tour head to http://vanswarpedtour.com/2017/finaltour/---The hosts also comment on the current sexual harassment allegations in entertainment, specifically in music and give perspective to young bands. To reference the article mentioned in this episode go tohttps://www.spin.com/featured/fyf-fest-sean-carlson-sexual-harassment-assault-allegations/---We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com and sponsored by Rockabilia www.rockabilia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Vans Warped Tour has announced 2018 will be the last year for the seminal summer festival that has run across the country for 23 years. Mike and Blasko reflect on the history of Warped Tour, what the end of this era means for summer tours, and consider what could be next for the Warped brand. To learn more about the final Vans Warped Tour head to <a href="http://vanswarpedtour.com/2017/finaltour/" rel="nofollow" target="_blank">http://vanswarpedtour.com/2017/finaltour/</a>---The hosts also comment on the current sexual harassment allegations in entertainment, specifically in music and give perspective to young bands. To reference the article mentioned in this episode go to<a href="https://www.spin.com/featured/fyf-fest-sean-carlson-sexual-harassment-assault-allegations/" rel="nofollow" target="_blank">https://www.spin.com/featured/fyf-fest-sean-carlson-sexual-harassment-assault-allegations/</a>---We want to hear from you so please don’t hesitate to email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> and sponsored by Rockabilia <a href="http://www.rockabilia.com" rel="nofollow" target="_blank">www.rockabilia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

The Final Warped Tour and A Discussion About Sexual Harassment Allegations

This week on ManageMental, Blasko and Mike talk about Word of Mouth Marketing. This is gonna be killer, so let’s get mental!Original Article: https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographicAuthor: Ramona Sukhrajhttps://www.impactbnd.com/blog/author/ramona-sukhraj1. Encourage User-Generated Content (UGC)  UGC is content created and shared by consumers about brands or products. It’s honest, builds trust, and gives marketers extra collateral to work with. How Can You Get Users to Generate Content? Have a unique hashtag to identify content created by customers Incentivize creating and sharing pics, videos, and gifs on social media. Offer a free gift, discount, or feature. Create a sense of community. Showcase your user-generated content prominently on your website or main profile2. Share Customer Testimonials/Reviews79% of people trust testimonials and online reviews as much as personal recommendations.They help reassure the performance, quality, and/or value of your claims and make consumers feel more comfortable doing business with you. There’s a reason they call it social proof after all.3. Get Product Ratings On Your SiteDepending on your business model, you may want to give people the ability to rate or review specific products, services, etc. directly on your site.4. Offer an Incentive:Giving your customers a reason to share with others can skyrocket your word-of-mouth marketing as well.Big or small, people are always more willing and likely to do something if they receive some sort of value in return. So, consider giving your consumers a discount or free gift in exchange for referrals.5. Create a Referral ProgramYou can take this a step further by creating a formal referral program. A good referral program:6. Connect with Industry Influencers &amp; Thought LeadersInfluencers are exactly what their name suggests; individuals with a strong following and power to influence the beliefs and behavior of those in it.Because of their already established reputation, word-of-mouth marketing from an influencer is undoubtedly the most valuable.7. Offer a Unique, Shareworthy ExperienceAt the end of the day, the easiest way to generate word-of-mouth marketing in this digital age is to offer a unique, share-worthy experience.If you give your consumers something memorable they cannot get anywhere else, they’ll want to share it with their friends and loved ones whether or not you ask them to.------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com------------Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com ------------Email any questions or comments for the podcast to askblasko@gmail.comFollow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Networkwww.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on ManageMental, Blasko and Mike talk about Word of Mouth Marketing. This is gonna be killer, so let’s get mental!Original Article: <a href="https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic" rel="nofollow" target="_blank">https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic</a>Author: Ramona Sukhraj<a href="https://www.impactbnd.com/blog/author/ramona-sukhraj" rel="nofollow" target="_blank">https://www.impactbnd.com/blog/author/ramona-sukhraj</a>1. Encourage User-Generated Content (UGC)  UGC is content created and shared by consumers about brands or products. It’s honest, builds trust, and gives marketers extra collateral to work with. How Can You Get Users to Generate Content? Have a unique hashtag to identify content created by customers Incentivize creating and sharing pics, videos, and gifs on social media. Offer a free gift, discount, or feature. Create a sense of community. Showcase your user-generated content prominently on your website or main profile2. Share Customer Testimonials/Reviews79% of people trust testimonials and online reviews as much as personal recommendations.They help reassure the performance, quality, and/or value of your claims and make consumers feel more comfortable doing business with you. There’s a reason they call it social proof after all.3. Get Product Ratings On Your SiteDepending on your business model, you may want to give people the ability to rate or review specific products, services, etc. directly on your site.4. Offer an Incentive:Giving your customers a reason to share with others can skyrocket your word-of-mouth marketing as well.Big or small, people are always more willing and likely to do something if they receive some sort of value in return. So, consider giving your consumers a discount or free gift in exchange for referrals.5. Create a Referral ProgramYou can take this a step further by creating a formal referral program. A good referral program:6. Connect with Industry Influencers &amp; Thought LeadersInfluencers are exactly what their name suggests; individuals with a strong following and power to influence the beliefs and behavior of those in it.Because of their already established reputation, word-of-mouth marketing from an influencer is undoubtedly the most valuable.7. Offer a Unique, Shareworthy ExperienceAt the end of the day, the easiest way to generate word-of-mouth marketing in this digital age is to offer a unique, share-worthy experience.If you give your consumers something memorable they cannot get anywhere else, they’ll want to share it with their friends and loved ones whether or not you ask them to.------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>------------Want more industry insight? Head over to Outerloop Coaching <a href="http://www.outerloopcoaching.com/" rel="nofollow" target="_blank">www.outerloopcoaching.com</a> ------------Email any questions or comments for the podcast to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network<a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Check out Blasko’s Spotify Playlist here <a href="http://volumeforever.com/" rel="nofollow" target="_blank">volumeforever.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How To Grow Your Following

Welcome to episode 41 of the Managemental podcast! This week we’re going to get into how to properly write an email to industry professionals, so let’s get on with it! Tune in for our full commentary on the examples below. GOOD EXAMPLE:  Hi Blasko, My name is Michael, and I’m the frontman of the hard rock, progressive metal band, (BAND NAME), based in LA.  I was speaking with Steve Rennie recently and your name came up as we were discussing the music business and managers who are innovating and succeeding on the heavy side of the industry.  He recommended that I shoot you an email (and also says “Hi”, btw). (BAND NAME) has been building a strong audience both locally and online (over 60k combined) for the past several years, and with the recent release of our new fan funded and self produced album,  followed by a packed house show as main support for (BAND NAME) at the Glass House and a sold out show at The Viper Room in LA, we are seeking a manager with which to partner in the expansion of our business.  We have a well established fan base and brand, a strong live show, social and digital media savvy, and are ready to continue working hard in all aspects of expanding our business. At your convenience, I would love to discuss the possibility of working together in the future.  You can hear our music and find out more about the band from the links below.  If you have any questions, please let me know and I’ll be happy to provide more info. Here are some of the top tracks from our two albums: As well as our EPK with songs available for download: Thank you for your time!Michael LinksBAD EXAMPLE: To whom may concern, I'm looking for a some form of management and/or manager to help my band (BAND NAME) get further within the industry. We are starting to realize the things we need or want to do is at a dead stop do to the lack of knowledge and resources. Hopefully we here from you guys soon!  ---Mike mentions Reman Music &amp; Business in this segment, check it out at https://renmanmb.com Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode 41 of the Managemental podcast! This week we’re going to get into how to properly write an email to industry professionals, so let’s get on with it! Tune in for our full commentary on the examples below. GOOD EXAMPLE: Hi Blasko, My name is Michael, and I’m the frontman of the hard rock, progressive metal band, (BAND NAME), based in LA.  I was speaking with Steve Rennie recently and your name came up as we were discussing the music business and managers who are innovating and succeeding on the heavy side of the industry.  He recommended that I shoot you an email (and also says “Hi”, btw). (BAND NAME) has been building a strong audience both locally and online (over 60k combined) for the past several years, and with the recent release of our new fan funded and self produced album,  followed by a packed house show as main support for (BAND NAME) at the Glass House and a sold out show at The Viper Room in LA, we are seeking a manager with which to partner in the expansion of our business.  We have a well established fan base and brand, a strong live show, social and digital media savvy, and are ready to continue working hard in all aspects of expanding our business. At your convenience, I would love to discuss the possibility of working together in the future.  You can hear our music and find out more about the band from the links below.  If you have any questions, please let me know and I’ll be happy to provide more info. Here are some of the top tracks from our two albums: As well as our EPK with songs available for download: Thank you for your time!Michael LinksBAD EXAMPLE: To whom may concern, I'm looking for a some form of management and/or manager to help my band (BAND NAME) get further within the industry. We are starting to realize the things we need or want to do is at a dead stop do to the lack of knowledge and resources. Hopefully we here from you guys soon! ---Mike mentions Reman Music &amp; Business in this segment, check it out at <a href="https://renmanmb.com" rel="nofollow" target="_blank">https://renmanmb.com</a> Email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How To Write An Email Like A Pro! 

How To Get Your Song On A Spotify Playlist by Ari Herstand: https://www.digitalmusicnews.com/2017/06/21/spotify-playlists/Welcome to another week of the ManageMental podcast with Blasko and Mike Mowery. In this episode the hosts tackle details every artist needs to understand about Spotify before trying to get on a Spotify Playlist. From the article:Streams are not equivalent to downloads or sales. When someone bought a song or an album it was because they were a fan of that song or artist. Fandom came first, typically, and purchasing came second. Now, streaming comes first, fandom comes second. “Consumer consumption no longer means fandom. It’s not hard to stream a song. And it’s not hard for a lot of people to stream a song [from] a popular playlist. That doesn’t mean that you have millions of fans- it means you have millions of people who happen to hear your song. Who knows if they even dug it. So that all being said, how do songs get into playlists? How can you get your songs into playlists? Well, there are a few ways to go about this.  First, you have to understand what kinds of playlists exist. There are 3 kinds of playlists on Spotify:1) Spotify Curated Playlists The first category is something everyone is familiar with. These are the playlists “Created by Spotify.” 2) User Curated Playlists The second category are playlists created by users of Spotify (yes, anyone can create a playlist) or a company, blog, label, org, what have you3) Algorithmically Generated Playlists And the third category are not human generated at all. These are the Discover Weekly, Daily Mix (which are actually customized per user) and Fresh Finds – which is generated based on tastemaker accounts.  Open SpotifyIn the search bar type in your genre. In this example I typed in Death Metal. Scroll down to PlaylistsFind a playlist with a lot of followers. In this instance I found “Best of Melodic Death Metal” that has 7500 followers. Click on the creator. Make sure it’s not Spotify. If their profile photo looks like it might be a Facebook profile photo you are on the right track. Copy and paste his name into the face book browser. You should be able to match the photo. If they are on Facebook, and most Spotify users are, then open their account. Direct message them. Using tactics from the last episode compliment their playlist and their taste in music etc. Build a relationship. Offer to pay to be added if necessary. Spotify publicly shuns payola but they are too large to police every playlist and independent curator.   Mentioned by Mowery: Lefsetz Letter - Comparing Mediabase Charts  http://lefsetz.com/wordpress/2017/08/11/comparing-mediabase-charts/ Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Get Your Song On A Spotify Playlist by Ari Herstand: <a href="https://www.digitalmusicnews.com/2017/06/21/spotify-playlists/" rel="nofollow" target="_blank">https://www.digitalmusicnews.com/2017/06/21/spotify-playlists/</a>Welcome to another week of the ManageMental podcast with Blasko and Mike Mowery. In this episode the hosts tackle details every artist needs to understand about Spotify before trying to get on a Spotify Playlist. From the article:Streams are not equivalent to downloads or sales. When someone bought a song or an album it was because they were a fan of that song or artist. Fandom came first, typically, and purchasing came second. Now, streaming comes first, fandom comes second. “Consumer consumption no longer means fandom. It’s not hard to stream a song. And it’s not hard for a lot of people to stream a song [from] a popular playlist. That doesn’t mean that you have millions of fans- it means you have millions of people who happen to hear your song. Who knows if they even dug it. So that all being said, how do songs get into playlists? How can you get your songs into playlists? Well, there are a few ways to go about this. First, you have to understand what kinds of playlists exist. There are 3 kinds of playlists on Spotify:1) Spotify Curated Playlists The first category is something everyone is familiar with. These are the playlists “Created by Spotify.” 2) User Curated Playlists The second category are playlists created by users of Spotify (yes, anyone can create a playlist) or a company, blog, label, org, what have you3) Algorithmically Generated Playlists And the third category are not human generated at all. These are the Discover Weekly, Daily Mix (which are actually customized per user) and Fresh Finds – which is generated based on tastemaker accounts. Open SpotifyIn the search bar type in your genre. In this example I typed in Death Metal. Scroll down to PlaylistsFind a playlist with a lot of followers. In this instance I found “Best of Melodic Death Metal” that has 7500 followers. Click on the creator. Make sure it’s not Spotify. If their profile photo looks like it might be a Facebook profile photo you are on the right track. Copy and paste his name into the face book browser. You should be able to match the photo. If they are on Facebook, and most Spotify users are, then open their account. Direct message them. Using tactics from the last episode compliment their playlist and their taste in music etc. Build a relationship. Offer to pay to be added if necessary. Spotify publicly shuns payola but they are too large to police every playlist and independent curator.   Mentioned by Mowery: Lefsetz Letter - Comparing Mediabase Charts <a href="http://lefsetz.com/wordpress/2017/08/11/comparing-mediabase-charts/" rel="nofollow" target="_blank"> http://lefsetz.com/wordpress/2017/08/11/comparing-mediabase-charts/</a> Email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How To Get Your Song On A Spotify Playlist

This is an article we stumbled upon on StereoGum for their Top 40 Metal Albums of 2016. Before the author gets down with the actual countdown he gets dark on the state of metal in general and it makes a good topic for today. The link to the article is here for all those interested in checking it out: http://www.stereogum.com/1914718/the-40-best-metal-albums-of-2016/franchises/2016-in-review/   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an article we stumbled upon on StereoGum for their Top 40 Metal Albums of 2016. Before the author gets down with the actual countdown he gets dark on the state of metal in general and it makes a good topic for today. The link to the article is here for all those interested in checking it out: <a href="http://www.stereogum.com/1914718/the-40-best-metal-albums-of-2016/franchises/2016-in-review/" rel="nofollow" target="_blank">http://www.stereogum.com/1914718/the-40-best-metal-albums-of-2016/franchises/2016-in-review/</a>   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at <a href="mailto:AskBlasko@Gmail.com">AskBlasko@Gmail.com</a>.     Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at <a href="http://outerloopcoaching.com/" rel="nofollow" target="_blank">OuterloopCoaching.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

The 40 Best Metal Albums Of 2016

Randy Nichols

Do You Have A Marketing Plan? by Ariel Hyatt of CyberPRhttp://www.hypebot.com/hypebot/2018/03/your-marketing-plan-is-your-future-do-you-have-one-cyber-pr.htmlRising above the chatter is one of the most important and difficult problems faced by any music marketer or musician. But the task becomes far less daunting if you have a marketing plan.STEP #1: Set Your Goals (Short term / Long term)STEP #2: Identify Your Niche &amp; Leaders in it! STEP #3: Create Your Signature StorySTEP #4: Create Your Customer ArchetypeSTEP #5: Attend To Your Social MediaSTEP #6: Create Consistent Compelling ContentRockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music &amp; merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Do You Have A Marketing Plan? by <a href="http://blog.cyberpr.com/your-marketing-plan-is-your-future-do-you-have-one" rel="nofollow" target="_blank">Ariel Hyatt</a> of <a href="http://cyberprmusic.com/" rel="nofollow" target="_blank">CyberPR</a><a href="http://www.hypebot.com/hypebot/2018/03/your-marketing-plan-is-your-future-do-you-have-one-cyber-pr.html" rel="nofollow" target="_blank">http://www.hypebot.com/hypebot/2018/03/your-marketing-plan-is-your-future-do-you-have-one-cyber-pr.html</a>Rising above the chatter is one of the most important and difficult problems faced by any music marketer or musician. But the task becomes far less daunting if you have a marketing plan.STEP #1: Set Your Goals (Short term / Long term)STEP #2: Identify Your Niche &amp; Leaders in it! STEP #3: Create Your Signature StorySTEP #4: Create Your Customer ArchetypeSTEP #5: Attend To Your Social MediaSTEP #6: Create Consistent Compelling ContentRockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music &amp; merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to <a href="http://Bandzoogle.com" rel="nofollow" target="_blank">Bandzoogle.com</a> to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has got you covered, head over to <a href="http://www.outerloopcoaching.com/" rel="nofollow" target="_blank">www.outerloopcoaching.com</a>We want to hear from you so please don’t hesitate to email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Marketing Plans with Underoath Manager Randy Nichols

This week we take some questions about playing live from one of our loyal listeners. Tune in and follow along as we address the following questions: Thanks for answering my questions a few months back.I have more, this is a random list related to touring and live shows.  I get frustrated when I go to a show intending to see band #2 or #3 (in addition to #1) on a bill and they only play 30-35 minutes.  Is it strategically better to be low on a 3 or 4 band bill and play shorter sets, or play with fewer bands and longer sets?  I vote for the latter. I'm an old guy and have a regular job, so I hate having to stay up late for shows.  But I've been whining about this for 20 years when I was a young guy.  Will it ever change?  Finish by 10pm would be ideal for me. When bands design their set list, is the best approach to go mostly with Spotify popular with a few oddities thrown in?  Different set list every night?  Let the audience request 1 or 2 songs? There seem to be more bands touring with fewer members and the help of backing tapes for keyboards, bass, or other.  21 Pilots is an extreme example, but many 4 piece bands cover the 5th and 6th instrument with tapes.  I contend that with the state of the music industry, a band is better off doing it that way than not touring at all. Thoughts? If I were a manager, I would encourage a band to creatively incorporate a cover song into their set, either the full song - or part of a cover mixed into another song, or a medley of covers.  Thoughts? Open for a band that your music is a total mismatch - worth taking the risk for exposure or avoid?  I've seen many shows where a screamo opens for a pop punk band, doesn't seem like the screamo band gains much from it, for example. ---Links we referenced during the show: https://settheset.com; Lewis Howes “School of Greatness” podcast - https://lewishowes.com/blog/--- And don’t forget to check out the Rockabilia.com CYBER MONDAY sale, use code CYBER for 25% off orders over $30 ---We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we take some questions about playing live from one of our loyal listeners. Tune in and follow along as we address the following questions: Thanks for answering my questions a few months back.I have more, this is a random list related to touring and live shows.  I get frustrated when I go to a show intending to see band #2 or #3 (in addition to #1) on a bill and they only play 30-35 minutes.  Is it strategically better to be low on a 3 or 4 band bill and play shorter sets, or play with fewer bands and longer sets?  I vote for the latter. I'm an old guy and have a regular job, so I hate having to stay up late for shows.  But I've been whining about this for 20 years when I was a young guy.  Will it ever change?  Finish by 10pm would be ideal for me. When bands design their set list, is the best approach to go mostly with Spotify popular with a few oddities thrown in?  Different set list every night?  Let the audience request 1 or 2 songs? There seem to be more bands touring with fewer members and the help of backing tapes for keyboards, bass, or other.  21 Pilots is an extreme example, but many 4 piece bands cover the 5th and 6th instrument with tapes.  I contend that with the state of the music industry, a band is better off doing it that way than not touring at all. Thoughts? If I were a manager, I would encourage a band to creatively incorporate a cover song into their set, either the full song - or part of a cover mixed into another song, or a medley of covers.  Thoughts? Open for a band that your music is a total mismatch - worth taking the risk for exposure or avoid?  I've seen many shows where a screamo opens for a pop punk band, doesn't seem like the screamo band gains much from it, for example. ---Links we referenced during the show: <a href="https://settheset.com/" rel="nofollow" target="_blank">https://settheset.com</a>; Lewis Howes “School of Greatness” podcast - <a href="https://lewishowes.com/blog/" rel="nofollow" target="_blank">https://lewishowes.com/blog/</a>--- And don’t forget to check out the <a href="http://rockabilia.com/" rel="nofollow" target="_blank">Rockabilia.com</a> CYBER MONDAY sale, use code CYBER for 25% off orders over $30 ---We want to hear from you so please don’t hesitate to email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Some Good Advice For Playing Live 

 Reference Article: https://bandzoogle.com/blog/social-media-marketing-for-musicians-how-to-get-more-fans-on-instagramMike and Blasko tackle basic marketing strategies on Instagram for musicians. Follow along as they go through each point with real world examples and in-depth details so you can make your own account stand out from the crowd. Pick a Username Pick something easy and predictable. All of your social media handles should make sense together. Don’t add numbers, symbols, or underscores if you don’t need to.Get a Decent Profile PhotoInstagram profile photos are relatively small and users can’t click on them to blow them up. Use a profile picture that is easy to see on a standard-size phone. Use a band logo or photo that is clear and easy to make out. Leave a Bio that Makes an Impression Your bio can only be 150 characters - almost the same length as a tweet. Write something that leaves an impression. You don’t have to take up the whole space either. Website Link With a social platform like Instagram, it can often be hard to explain what you do through a photo. People will see snapshots of your life, but they won’t necessarily get a well-rounded idea of what you do for a living or who you/your band are. This is why a link is so important. Give people a way to find out more about you. It will most definitely enhance their appreciation of your photo posts. Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopWant to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.comManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Reference Article: <a href="https://bandzoogle.com/blog/social-media-marketing-for-musicians-how-to-get-more-fans-on-instagram" rel="nofollow" target="_blank">https://bandzoogle.com/blog/social-media-marketing-for-musicians-how-to-get-more-fans-on-instagram</a>Mike and Blasko tackle basic marketing strategies on Instagram for musicians. Follow along as they go through each point with real world examples and in-depth details so you can make your own account stand out from the crowd. Pick a Username Pick something easy and predictable. All of your social media handles should make sense together. Don’t add numbers, symbols, or underscores if you don’t need to.Get a Decent Profile PhotoInstagram profile photos are relatively small and users can’t click on them to blow them up. Use a profile picture that is easy to see on a standard-size phone. Use a band logo or photo that is clear and easy to make out. Leave a Bio that Makes an Impression Your bio can only be 150 characters - almost the same length as a tweet. Write something that leaves an impression. You don’t have to take up the whole space either. Website Link With a social platform like Instagram, it can often be hard to explain what you do through a photo. People will see snapshots of your life, but they won’t necessarily get a well-rounded idea of what you do for a living or who you/your band are. This is why a link is so important. Give people a way to find out more about you. It will most definitely enhance their appreciation of your photo posts. Email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopWant to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at <a href="http://signup.outerloopcoaching.com" rel="nofollow" target="_blank">signup.outerloopcoaching.com</a>ManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Instagram Basics

Part 2 of our “The Big Question” seires - How Do Bands Break Out and Become Famous?   Here is the article by Matt O'Dowd, Band Dude, Songwriter, and Composer https://www.quora.com/How-do-bands-break-out-and-become-famous   Be extremely good at marketing and relationships.   Some ways to achieve this: Become friends with people involved in music. Bookers, band dudes, bar owners, journalists, and music fans. Friends will help each other out, come out to shows, make introductions. Emailing Mp3s to strangers is largely a waste of time.Develop a local following of people who like your music. This does not have to be a huge group of people, but if you invite a journalist to come check out your show, it should feel exciting. When people are dancing and singing the words, that excitement is contagious.Develop a "story." Something that makes it really easy to talk about your band. Two twin sister lesbians singing harmonies? Cool! The band met in a barfight? Cool! This guy's sleeping with a Hearst daughter? Cool!Be kind to people. Real rockstars are not assholes. They have a presence that makes those around them feel special and energized. Use the internet with expertise and keep in touch with fans and contacts. Always have something new to talk about.Work hard and be patient. Recognize that this will likely take a long time and that there is no such thing as an overnight success. And if any of this seems like a hassle, go to Medical School instead. You will help people, earn the respect of your community, make nice money, and never have to worry about a job. Music is high risk you are almost guaranteed to fail. Many are called. Almost none are chosen. But if you can make it work its one of the greatest adventures ever.   We encourage you to email us any questions or comments you may have for the podcast to me directly at AskBlasko@Gmail.com.    Follow Blasko on Twitter and instagram @blasko1313 Follow Mike Mowery on Twitter and instagram @mikeoloop   www.outerloop.group Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of our “The Big Question” seires - How Do Bands Break Out and Become Famous?   Here is the article by Matt O'Dowd, Band Dude, Songwriter, and Composer <a href="https://www.quora.com/How-do-bands-break-out-and-become-famous" rel="nofollow" target="_blank">https://www.quora.com/How-do-bands-break-out-and-become-famous</a>   Be extremely good at marketing and relationships.   Some ways to achieve this: Become friends with people involved in music. Bookers, band dudes, bar owners, journalists, and music fans. Friends will help each other out, come out to shows, make introductions. Emailing Mp3s to strangers is largely a waste of time.Develop a local following of people who like your music. This does not have to be a huge group of people, but if you invite a journalist to come check out your show, it should feel exciting. When people are dancing and singing the words, that excitement is contagious.Develop a "story." Something that makes it really easy to talk about your band. Two twin sister lesbians singing harmonies? Cool! The band met in a barfight? Cool! This guy's sleeping with a Hearst daughter? Cool!Be kind to people. Real rockstars are not assholes. They have a presence that makes those around them feel special and energized. Use the internet with expertise and keep in touch with fans and contacts. Always have something new to talk about.Work hard and be patient. Recognize that this will likely take a long time and that there is no such thing as an overnight success. And if any of this seems like a hassle, go to Medical School instead. You will help people, earn the respect of your community, make nice money, and never have to worry about a job. Music is high risk you are almost guaranteed to fail. Many are called. Almost none are chosen. But if you can make it work its one of the greatest adventures ever.   We encourage you to email us any questions or comments you may have for the podcast to me directly at <a href="mailto:AskBlasko@Gmail.com">AskBlasko@Gmail.com</a>.    Follow Blasko on Twitter and instagram @blasko1313 Follow Mike Mowery on Twitter and instagram @mikeoloop   www.outerloop.group Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

The Big Question (Part 2)

Oh Lorde, pray leaving your manager wasn't a mistakehttp://www.theguardian.com/music/musicblog/2015/may/19/oh-lorde-pray-leaving-your-manager-wasnt-a-mistake5 Types of Artists Good Managers Will Never Work With http://encore.celebrityaccess.com/index.php?encoreId=508&amp;articleId=50915This Is What Managers Think It Takes To Be Successful In Music In 2015 http://www.thefader.com/2015/01/08/9-managers-explain-how-to-win-music-in-2015What Does A Manager Actually Do? - @patthemanagerhttps://www.instagram.com/p/BHpxnqOBBu0/This week  Mike and Blasko answer listener Shaun Paramore’s questions about choosing the right manager. She writes:Please discuss the importance and many things to take into consideration before choosing professional management. Choosing the wrong management can take the wind out of your sails over a period of time and in many cases have led to the disbanding of a group that excelled musically but did not know the industry and trusted their team and was mishandled in every way. Such was the case personally with my old band-Should you go with management who has a similar sounding artist who have found a certain degree of success or the other direction with management that doesn't have an act like you yet? Will you fall into a formula of what's worked for those before you or create your own path-How do you go about determining how much success a courting management has been apart of or responsible for when looking into their existing lineup?-How much control and influence do you let your management and label have? Many managers and label personnel are not artists themselves so there can be conflict in terms of direction. How much conflict should be allowed?-Once comfortable with your choice for management. What kind of contract should be discussed? Should a band be held to contract if they feel their management is not fulfilling their duties with the upmost attention and competence? -Lastly. Your personal thoughts and opinions. Would either one of you work with an up and coming artist you believed to have a sound, drive and plan if they firmly decided to stay independent from label representation at that time in their developing career?Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Oh Lorde, pray leaving your manager wasn't a mistake<a href="http://www.theguardian.com/music/musicblog/2015/may/19/oh-lorde-pray-leaving-your-manager-wasnt-a-mistake" rel="nofollow" target="_blank">http://www.theguardian.com/music/musicblog/2015/may/19/oh-lorde-pray-leaving-your-manager-wasnt-a-mistake</a>5 Types of Artists Good Managers Will Never Work With<a href="http://encore.celebrityaccess.com/index.php?encoreId=508&amp;articleId=50915" rel="nofollow" target="_blank"> http://encore.celebrityaccess.com/index.php?encoreId=508&amp;articleId=50915</a>This Is What Managers Think It Takes To Be Successful In Music In 2015<a href="http://www.thefader.com/2015/01/08/9-managers-explain-how-to-win-music-in-2015" rel="nofollow" target="_blank"> http://www.thefader.com/2015/01/08/9-managers-explain-how-to-win-music-in-2015</a>What Does A Manager Actually Do? - @patthemanager<a href="https://www.instagram.com/p/BHpxnqOBBu0/" rel="nofollow" target="_blank">https://www.instagram.com/p/BHpxnqOBBu0/</a>This week  Mike and Blasko answer listener Shaun Paramore’s questions about choosing the right manager. She writes:Please discuss the importance and many things to take into consideration before choosing professional management. Choosing the wrong management can take the wind out of your sails over a period of time and in many cases have led to the disbanding of a group that excelled musically but did not know the industry and trusted their team and was mishandled in every way. Such was the case personally with my old band-Should you go with management who has a similar sounding artist who have found a certain degree of success or the other direction with management that doesn't have an act like you yet? Will you fall into a formula of what's worked for those before you or create your own path-How do you go about determining how much success a courting management has been apart of or responsible for when looking into their existing lineup?-How much control and influence do you let your management and label have? Many managers and label personnel are not artists themselves so there can be conflict in terms of direction. How much conflict should be allowed?-Once comfortable with your choice for management. What kind of contract should be discussed? Should a band be held to contract if they feel their management is not fulfilling their duties with the upmost attention and competence? -Lastly. Your personal thoughts and opinions. Would either one of you work with an up and coming artist you believed to have a sound, drive and plan if they firmly decided to stay independent from label representation at that time in their developing career?Email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Band Managers 101 

Article: http://music3point0.com/2017/02/23/4-things-record-deal/Author: http://www.bobbyowsinski.comBands tend to think that the holy grail is scoring a record deal. I imagine a lot of that thought process comes from the need for validation of their art. There is nothing wrong with that but in this digital age a recording contract is not necessarily the end game. Many a career has been established at the hands of many independent artists for many years. But nothing can change the fact that whatever your goals are, if you want an actual career in this business you need to build some kind of foundation and fan base with your music. I and many others put a lot of stock in bands that can build a strong social media presence early in their career. However, Blasko recently came across a post written on Music Three Point 0.com by Bobby Owsinski that somewhat argues my position and kicks it back old school.  He writes: It wasn’t that long ago that A&amp;R execs at record labels were scouring the online platforms, looking for acts with the high view numbers, page visits or Likes. All that’s changed as artists and their webmasters became more sophisticated in gaming the system by using bots or fake users to drive up their numbers. Today you can easily purchase big numbers of views or likes for a relatively small amount of money, but does that actually help you get that elusive record deal? Gone are the days of A&amp;R executives scouring artist's social media to determine an artists popularity. Now, these executives have in many ways fallen back on older methods of gauging whether an artist will be a label success. Here, we look at four factors they are likely to be considering.Do you actually draw an audience when you play a gig?Do you connect with an audience in a live show as well as you do in an edited video?Are you charming and memorable in off-the-cuff interviews and interactions?Do you actually sound good live? In this episode, we go over each question with real world examples.We encourage you to send any questions/comments you may have for us and the podcast. Email Blasko at askblasko@gmail.com.Follow Blasko on Twitter and Instagram: @Blasko1313Follow Mike Mowery on Twitter and Instagram: @MikeoloopGet Mike’s “Music Management Primer – The Business of Being an Artist” at OuterlopCoaching.com Use the code: mentalflag to get $30 off your next order at ArtistFlags.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Article: <a href="http://music3point0.com/2017/02/23/4-things-record-deal/" rel="nofollow" target="_blank">http://music3point0.com/2017/02/23/4-things-record-deal/</a>Author: <a href="http://www.bobbyowsinski.com/" rel="nofollow" target="_blank">http://www.bobbyowsinski.com</a>Bands tend to think that the holy grail is scoring a record deal. I imagine a lot of that thought process comes from the need for validation of their art. There is nothing wrong with that but in this digital age a recording contract is not necessarily the end game. Many a career has been established at the hands of many independent artists for many years. But nothing can change the fact that whatever your goals are, if you want an actual career in this business you need to build some kind of foundation and fan base with your music. I and many others put a lot of stock in bands that can build a strong social media presence early in their career. However, Blasko recently came across a post written on Music Three Point <a href="http://0.com" rel="nofollow" target="_blank">0.com</a> by Bobby Owsinski that somewhat argues my position and kicks it back old school.  He writes: It wasn’t that long ago that A&amp;R execs at record labels were scouring the online platforms, looking for acts with the high view numbers, page visits or Likes. All that’s changed as artists and their webmasters became more sophisticated in gaming the system by using bots or fake users to drive up their numbers. Today you can easily purchase big numbers of views or likes for a relatively small amount of money, but does that actually help you get that elusive record deal? Gone are the days of A&amp;R executives scouring artist's social media to determine an artists popularity. Now, these executives have in many ways fallen back on older methods of gauging whether an artist will be a label success. Here, we look at four factors they are likely to be considering.Do you actually draw an audience when you play a gig?Do you connect with an audience in a live show as well as you do in an edited video?Are you charming and memorable in off-the-cuff interviews and interactions?Do you actually sound good live? In this episode, we go over each question with real world examples.We encourage you to send any questions/comments you may have for us and the podcast. Email Blasko at <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>.Follow Blasko on Twitter and Instagram: @Blasko1313Follow Mike Mowery on Twitter and Instagram: @MikeoloopGet Mike’s “Music Management Primer – The Business of Being an Artist” at <a href="http://OuterlopCoaching.com" rel="nofollow" target="_blank">OuterlopCoaching.com</a> Use the code: mentalflag to get $30 off your next order at <a href="http://ArtistFlags.com" rel="nofollow" target="_blank">ArtistFlags.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How to get the Attention of a Record Label

This week Blasko and Mike dissect Paul Resnikoff’s article “The Young Persons Guide to Getting Into The Music Industry” via Digital Music News. #1. Meet Anyone and Everyone You Can In This Business. Before you’re desperate for a job, before your loans are due, and before you need something from people, it’s critical to start meeting people who are actually working in the industry.  You will be investing heavily in your future network, one that will pay very rich dividends down the line.  So take a bus, ride your bike, take a Southwest flight, or just Skype it if you must, but get in front of as many people that are willing to chat.#2. Mentally Prepare Yourself for How Extremely Difficult This Business Is. This is an industry in extreme flux, and one that has seen a massive pie-shrink over the past 15 years. But that doesn’t meant there aren’t jobs and opportunities.  It also doesn’t mean you shouldn’t accept the challenge, simply that you should consider your risk appetite and ability to stomach extreme uncertainty. #3. Chart Your Course, But Avoid the Obvious Choices. If you want a job at Spotify, fine.  But understand that everybody wants a job at Spotify, and Apple Music, and Shazam, and SoundCloud.  These are fun, hip, and connected environments that will impress your friends, but not if you can’t get in.  Do a little extra homework, and you’ll find all sorts of less obvious opportunities, which means less competition and greater chance for advancement once inside. #4. Read Everything. Of course, read Digital Music News everyday!  But also read everything else you can access, including publications and sites covering industry, music, culture, scenes, whatever.#5. Try to Get Real Industry Experience, Paid or Unpaid. There’s a huge amount of debate over whether unpaid internships are worth it (or even ethical).  If you’re slaving away on errands and busy work without meeting anyone or learning anything, then you’re definitely wasting your time.  But usually that’s not the case, especially if you’re taking initiative and getting college credit.#6. Develop a Mentor Relationship. So, how to you find a great, life-changing mentor?  Oftentimes universities have mentor programs, though you can also seek them out as you expand your professional relationships.  Typically there’s something you have in common, especially if you’re in the same field.  In the best case scenario, you have a great friend and ally in the professional world and beyond. #7. Learn How to Interview Like a Rockstar. For starters, get the basics straight or you won’t even be considered.  Resumes need to perfect and polished, cover letters triple-checked and polished. Also, double-check all of your social media accounts, and either shut down accounts or make them private.  Some people don’t care about some risqué pictures, other people totally care.  Then, make sure you survive quick online checks like a search on Google. After that, you need to start learning how to interview effectively, because like test-taking, successful interviewing is part talent, part learned.  Learn the most typically-asked questions, determine how to present yourself most effectively, and practice techniques for relaxing if you get nervous.  Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko and Mike dissect Paul Resnikoff’s article “The Young Persons Guide to Getting Into The Music Industry” via Digital Music News. #1. Meet Anyone and Everyone You Can In This Business. Before you’re desperate for a job, before your loans are due, and before you need something from people, it’s critical to start meeting people who are actually working in the industry.  You will be investing heavily in your future network, one that will pay very rich dividends down the line.  So take a bus, ride your bike, take a Southwest flight, or just Skype it if you must, but get in front of as many people that are willing to chat.#2. Mentally Prepare Yourself for How Extremely Difficult This Business Is. This is an industry in extreme flux, and one that has seen a massive pie-shrink over the past 15 years. But that doesn’t meant there aren’t jobs and opportunities.  It also doesn’t mean you shouldn’t accept the challenge, simply that you should consider your risk appetite and ability to stomach extreme uncertainty. #3. Chart Your Course, But Avoid the Obvious Choices. If you want a job at Spotify, fine.  But understand that everybody wants a job at Spotify, and Apple Music, and Shazam, and SoundCloud.  These are fun, hip, and connected environments that will impress your friends, but not if you can’t get in.  Do a little extra homework, and you’ll find all sorts of less obvious opportunities, which means less competition and greater chance for advancement once inside. #4. Read Everything. Of course, read Digital Music News everyday!  But also read everything else you can access, including publications and sites covering industry, music, culture, scenes, whatever.#5. Try to Get Real Industry Experience, Paid or Unpaid. There’s a huge amount of debate over whether unpaid internships are worth it (or even ethical).  If you’re slaving away on errands and busy work without meeting anyone or learning anything, then you’re definitely wasting your time.  But usually that’s not the case, especially if you’re taking initiative and getting college credit.#6. Develop a Mentor Relationship. So, how to you find a great, life-changing mentor?  Oftentimes universities have mentor programs, though you can also seek them out as you expand your professional relationships.  Typically there’s something you have in common, especially if you’re in the same field.  In the best case scenario, you have a great friend and ally in the professional world and beyond. #7. Learn How to Interview Like a Rockstar. For starters, get the basics straight or you won’t even be considered.  Resumes need to perfect and polished, cover letters triple-checked and polished. Also, double-check all of your social media accounts, and either shut down accounts or make them private.  Some people don’t care about some risqué pictures, other people totally care.  Then, make sure you survive quick online checks like a search on Google. After that, you need to start learning how to interview effectively, because like test-taking, successful interviewing is part talent, part learned.  Learn the most typically-asked questions, determine how to present yourself most effectively, and practice techniques for relaxing if you get nervous.  Email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How To Break Into The Music Industry

 “Record Deal Red Flags” by Byron Pascoe: http://www.musicthinktank.com/blog/10-record-deal-red-flags.htmlMr. Pascoe is a Canadian Entertainment Lawyer with Edwards PC, Creative Law and can be reached at Byron.pascoe@edwardslaw.caThis week Blasko and Mike tackle the warning signs that you may see in a record deal. That first record deal can seem very rewarding on the surface, but in reality it might just be a total nightmare. Entertainment attorney Byron Pascoe’s article “Record Deal Red Flags” is the basis for this week’s episode. Follow along as Blasko and Mike break down the following points from the article.Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopWant to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.comManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

“Record Deal Red Flags” by Byron Pascoe: <a href="http://www.musicthinktank.com/blog/10-record-deal-red-flags.html" rel="nofollow" target="_blank">http://www.musicthinktank.com/blog/10-record-deal-red-flags.html</a>Mr. Pascoe is a Canadian Entertainment Lawyer with Edwards PC, Creative Law and can be reached at <a href="mailto:Byron.pascoe@edwardslaw.ca">Byron.pascoe@edwardslaw.ca</a>This week Blasko and Mike tackle the warning signs that you may see in a record deal. That first record deal can seem very rewarding on the surface, but in reality it might just be a total nightmare. Entertainment attorney Byron Pascoe’s article “Record Deal Red Flags” is the basis for this week’s episode. Follow along as Blasko and Mike break down the following points from the article.Email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopWant to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at <a href="http://signup.outerloopcoaching.com" rel="nofollow" target="_blank">signup.outerloopcoaching.com</a>ManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Record Deal Red Flags

Randy Blythe

This week Blasko and Mike check out a guest post on Revolver by Lamb of God frontman Randy Blythe on his top 5 tips for up-and-coming artists. This is gonna be killer, so let’s get mental!Original Article: https://www.revolvermag.com/music/lamb-god-singer-randy-blythes-top-5-tips-aspiring-rock-starsLamb of God frontman Randy Blythe is the anti-rock-star rock star, a salt-of-the-earth punk at heart who happens to front a world-famous metal band. And yet, in that capacity he excels — hence his reputation as one of the most captivating and ferocious frontman in heavy music. Considering his status within the scene, and the dues he has put in to get to that place, we asked Blythe to give us his top five pieces of advice for those about to rock.Get a college degree.Be nice to everyone.Treat your crew with respect.Don't trash the fucking dressing room at the venue.Don't blow your money on a bunch of stupid shit like drugs and alcohol if you can help it Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music &amp; merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko and Mike check out a guest post on Revolver by Lamb of God frontman Randy Blythe on his top 5 tips for up-and-coming artists. This is gonna be killer, so let’s get mental!Original Article: <a href="https://www.revolvermag.com/music/lamb-god-singer-randy-blythes-top-5-tips-aspiring-rock-stars" rel="nofollow" target="_blank">https://www.revolvermag.com/music/lamb-god-singer-randy-blythes-top-5-tips-aspiring-rock-stars</a>Lamb of God frontman Randy Blythe is the anti-rock-star rock star, a salt-of-the-earth punk at heart who happens to front a world-famous metal band. And yet, in that capacity he excels — hence his reputation as one of the most captivating and ferocious frontman in heavy music. Considering his status within the scene, and the dues he has put in to get to that place, we asked Blythe to give us his top five pieces of advice for those about to rock.Get a college degree.Be nice to everyone.Treat your crew with respect.Don't trash the fucking dressing room at the venue.Don't blow your money on a bunch of stupid shit like drugs and alcohol if you can help it Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music &amp; merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to <a href="http://Bandzoogle.com" rel="nofollow" target="_blank">Bandzoogle.com</a> to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has got you covered, head over to <a href="http://www.outerloopcoaching.com/" rel="nofollow" target="_blank">www.outerloopcoaching.com</a>We want to hear from you so please don’t hesitate to email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

5 Music Biz Tips from Randy Blythe

In this episode Blasko and Mike take questions from listener Brandon on where to best spend time and effort as an independent band, how to get on larger tour packages, and benefits of an agent. Read Brandon’s letter and tune in to hear Blasko and Mike weigh in!--- Hi guys, Love the show. I found out about it a few months ago and have since managed to binge all the episodes.  #1I play for a rather noisy, chaotic hardcore band out of Phoenix, AZ  I've found that in promoting and booking shows for the band, we can cast a small net in the niche genre and have a pretty good conversion rate for new fans. That much smaller pool of fans however often has heard of bands within a similar style and aren't always the "die hard" ones that are attending every show and buying up our merch. The opposite is going for a much wider audience where fan conversion is a hit or miss, but when it works it's usually the first time that they've heard something of our type. So my question is, being an independent band without a big team behind us, where do you feel a bands time and efforts are best spent? #2Our band has been fairly successful in playing one off national shows in our region. It seems that the promoters and touring bands like us too as we continue to get asked back for shows. What we haven't found is how to convert that into touring as support for a larger band. Instead, we're normally out there doing DIY headliners or taking bands of equal or smaller pulls. So my question is, in your opinion what are some good ways to approach getting on larger tour packages? Is it truly all in having a tour agent and/or paying for the spot?  Thanks for giving artists an invaluable resource for this ever changing industry. Have a good one! Brandon --- Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Blasko and Mike take questions from listener Brandon on where to best spend time and effort as an independent band, how to get on larger tour packages, and benefits of an agent. Read Brandon’s letter and tune in to hear Blasko and Mike weigh in!--- Hi guys, Love the show. I found out about it a few months ago and have since managed to binge all the episodes. #1I play for a rather noisy, chaotic hardcore band out of Phoenix, AZ  I've found that in promoting and booking shows for the band, we can cast a small net in the niche genre and have a pretty good conversion rate for new fans. That much smaller pool of fans however often has heard of bands within a similar style and aren't always the "die hard" ones that are attending every show and buying up our merch. The opposite is going for a much wider audience where fan conversion is a hit or miss, but when it works it's usually the first time that they've heard something of our type. So my question is, being an independent band without a big team behind us, where do you feel a bands time and efforts are best spent? #2Our band has been fairly successful in playing one off national shows in our region. It seems that the promoters and touring bands like us too as we continue to get asked back for shows. What we haven't found is how to convert that into touring as support for a larger band. Instead, we're normally out there doing DIY headliners or taking bands of equal or smaller pulls. So my question is, in your opinion what are some good ways to approach getting on larger tour packages? Is it truly all in having a tour agent and/or paying for the spot? Thanks for giving artists an invaluable resource for this ever changing industry. Have a good one! Brandon --- Email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Strategies For Your Live Shows 

This week Blasko and Mike check out an article by Bobby Owsinski and talk about developing the image of your brand. http://www.hypebot.com/hypebot/2017/12/8-steps-to-brand-development-as-an-artist.html Make sure your brand image accurately portrays your music and personality. If you’re a biker band, you probably don’t want a website that’s all pink and flowery. On the other hand, the pink works great for Katy Perry. Likewise, if you’re an EDM artist you wouldn’t want your site to show the woods and trees, although that could work well for an alt rock band from Minnesota or someone doing music for meditation. Keep it honest and simple. Don’t try to be who you’re not, it’s too hard to pull off. You are who you are and people will either love you for it or they won’t. Best to keep things simple and be honest about who and what you are and where you came from. Differentiate yourself. While it might seem tempting to proclaim that you’re just like Coldplay, that doesn’t immediately make you their equal in the eyes of the public. The fact of the matter is, there already is a Coldplay, why does the world need another one? It’s their brand, not yours. The only way that a brand can be successful is to differentiate itself from the competition. A great example is the seminal punk band The Ramones, who decided that all their songs would be as short as possible and played without solos. There must be something that makes you unique in even a small way. If you can’t find it, it may be time to go back to the drawing board.Keep the look consistent. Consistency of product and image are the key to branding. That’s why you need to use the same logo and fonts and have the same general look and feel across all your promo for it to be effective. That includes your website, press kit, blog, newsletter and all social media.Create a remarkable logo. This is a requirement if you’re planning to promote your brand. You need this for your website, social sites, merchandise, press kit, promo and on your stage during gigs..Great photos are a necessity. You need first class photos for posters, merch, website, social networks, press kits, and a lot more if you want to build your brand.Give away samples. Learn this phrase well as you will hear it repeated frequently.Your music is your marketing.That means that you can’t look at your music as your product. It may bring in some money eventually but not all that much in the grand scheme of things. Remember that 90 to 95% of the money that a major artist earns is not from recorded music. Cool is never declared. You cannot proclaim how new and unique you are. If such a statement is in fact true, people will find out soon enough and tell the world. You can use quotes from other people, but telling the world that you think you’re cool does not make it so.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.comWant more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Blasko and Mike check out an article by Bobby Owsinski and talk about developing the image of your brand. <a href="http://www.hypebot.com/hypebot/2017/12/8-steps-to-brand-development-as-an-artist.html" rel="nofollow" target="_blank">http://www.hypebot.com/hypebot/2017/12/8-steps-to-brand-development-as-an-artist.html</a> Make sure your brand image accurately portrays your music and personality. If you’re a biker band, you probably don’t want a website that’s all pink and flowery. On the other hand, the pink works great for Katy Perry. Likewise, if you’re an EDM artist you wouldn’t want your site to show the woods and trees, although that could work well for an alt rock band from Minnesota or someone doing music for meditation. Keep it honest and simple. Don’t try to be who you’re not, it’s too hard to pull off. You are who you are and people will either love you for it or they won’t. Best to keep things simple and be honest about who and what you are and where you came from. Differentiate yourself. While it might seem tempting to proclaim that you’re just like Coldplay, that doesn’t immediately make you their equal in the eyes of the public. The fact of the matter is, there already is a Coldplay, why does the world need another one? It’s their brand, not yours. The only way that a brand can be successful is to differentiate itself from the competition. A great example is the seminal punk band The Ramones, who decided that all their songs would be as short as possible and played without solos. There must be something that makes you unique in even a small way. If you can’t find it, it may be time to go back to the drawing board.Keep the look consistent. Consistency of product and image are the key to branding. That’s why you need to use the same logo and fonts and have the same general look and feel across all your promo for it to be effective. That includes your website, press kit, blog, newsletter and all social media.Create a remarkable logo. This is a requirement if you’re planning to promote your brand. You need this for your website, social sites, merchandise, press kit, promo and on your stage during gigs..Great photos are a necessity. You need first class photos for posters, merch, website, social networks, press kits, and a lot more if you want to build your brand.Give away samples. Learn this phrase well as you will hear it repeated frequently.Your music is your marketing.That means that you can’t look at your music as your product. It may bring in some money eventually but not all that much in the grand scheme of things. Remember that 90 to 95% of the money that a major artist earns is not from recorded music. Cool is never declared. You cannot proclaim how new and unique you are. If such a statement is in fact true, people will find out soon enough and tell the world. You can use quotes from other people, but telling the world that you think you’re cool does not make it so.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at <a href="http://www.rockabilia.com/" rel="nofollow" target="_blank">www.rockabilia.com</a>Want more industry insight? Outerloop Coaching’s got you covered, head over to <a href="http://www.outerloopcoaching.com/" rel="nofollow" target="_blank">www.outerloopcoaching.com</a>We want to hear from you so please don’t hesitate to email any questions or comments to <a href="mailto:askblasko@gmail.com">askblasko@gmail.com</a>Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. <a href="http://www.jabberjawmedia.com" rel="nofollow" target="_blank">www.jabberjawmedia.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

How To Develop Your Brand Image

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Best Episodes: Interesting Stories & Things

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