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OwlTail

Is now Fathom

Social marketing - Audio

Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, fac... Read more

Popular All episodes

Social marketing

A short introduction to the album.

28 May 2010

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What is social marketing?

Michaela Firth in conversation with Gerard Hastings.

28 May 2010

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15mins

Critical marketing

Terry O'Sullivan in conversation with Gerard Hastings.

28 May 2010

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18mins

Ethics and advertising

Tom Farrell in conversation with Gerard Hastings.

28 May 2010

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14mins

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Evaluating social marketing programmes

Michaela Firth in conversation with Gerard Hastings.

28 May 2010

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11mins

Ethical brands

Presented by Marylyn Carrigan.

28 May 2010

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11mins

Ethics and social marketing

Fiona Harris in conversation with Gerard Hastings.

28 May 2010

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17mins

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