In this episode, Chris and Becca talk about their favorite podcast episodes, what's next, and a very surprising announcement at the end.  Show Notes &amp; Links -Chris and Becca talk about their favorite podcasts, their favorite guests, and encourage new listeners to go back to the beginning and listen to all the episodes. Kinda like binge watching Stranger Things. -Becca talks about her new venture to help authors: The Better-Faster Academy and The Quitcast on YouTube. -Why you should always start off a new venture with a bang. -Why Chris thought the podcast would never get off the ground. -Becca's favorite podcast episodes and guests. -Chris' new venture. -Where the podcast is going from here. Links: -The Quitcast on YouTube -Becca's Better-Faster Academy -Chris' new venture: Women Finishing Well How to contact Chris: -email: chris@cksyme.com -bookmarketing website: cksyme.com -Facebook page: cksyme -Sign up for her free weekly book marketing tips newsletter

In this episode, Chris and Becca talk about their favorite podcast episodes, what's next, and a very surprising announcement at the end.  Show Notes &amp; Links -Chris and Becca talk about their favorite podcasts, their favorite guests, and encourage new listeners to go back to the beginning and listen to all the episodes. Kinda like binge watching Stranger Things. -Becca talks about her new venture to help authors: The Better-Faster Academy and The Quitcast on YouTube. -Why you should always start off a new venture with a bang. -Why Chris thought the podcast would never get off the ground. -Becca's favorite podcast episodes and guests. -Chris' new venture. -Where the podcast is going from here. Links: <a href="https://www.youtube.com/channel/UCqcMMgtLuogKNSbxlwyJ5ug" rel="noopener nofollow" target="_blank">-The Quitcast on YouTube</a> -<a href="https://betterfasteracademy.com/" rel="noopener nofollow" target="_blank">Becca's Better-Faster Academy</a> -<a href="https://womenfinishingwell.com/" rel="noopener nofollow" target="_blank">Chris' new venture: Women Finishing Well</a> How to contact Chris: -email: <a href="mailto:chris@cksyme.com">chris@cksyme.com</a> -<a href="https://cksyme.com/" rel="noopener nofollow" target="_blank">bookmarketing website: cksyme.com</a> <a href="https://www.facebook.com/cksyme/" rel="nofollow" target="_blank">-Facebook page: cksyme</a> <a href="https://forms.aweber.com/form/94/828225994.htm" rel="nofollow" target="_blank">-Sign up for her free weekly book marketing tips newsletter</a>

Episode 136 - An Ending You'll Never Forget

In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: connecting with real humans. The book is filled with stories and data and cutting edge marketing advice. (This is not an affiliate show--I just love this book) Links &amp; Show Notes: 1. Why consumers aren't responding to ads like they used to. 2. The value of long-term strategic marketing over short-term tactics-based marketing. 3. Why career authors need to think of themselves as brands and business owners. 4. The four principles that guide personal brand success:  Accurately define your place. Define a space to tell your story. Create effective content (this is called content marketing). Build an actionable audience.   5. Why all this is important to you. Links: Link to Mark Schaeffer's book, Marketing Rebellion

In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: connecting with real humans. The book is filled with stories and data and cutting edge marketing advice. (This is not an affiliate show--I just love this book) Links &amp; Show Notes: 1. Why consumers aren't responding to ads like they used to. 2. The value of long-term strategic marketing over short-term tactics-based marketing. 3. Why career authors need to think of themselves as brands and business owners. 4. The four principles that guide personal brand success: <ul> <li>Accurately define your place.</li> <li>Define a space to tell your story.</li> <li>Create effective content (this is called content marketing).</li> <li>Build an actionable audience. </li> </ul> 5. Why all this is important to you. Links: Link to Mark Schaeffer's book, <a href="https://www.amazon.com/Marketing-Rebellion-Most-Human-Company/dp/0578419866" rel="noopener nofollow" target="_blank">Marketing Rebellion</a>

Episode 135 - Welcome to the Marketing Rebellion

In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy that will sell more books. The episode starts with an update on Amazon’s new lockscreen ads. Show Notes &amp; Links: -Are the new lockscreen ads (Amazon) the old product display ads? -Why the goal in copywriting is not the same as in writing a book. -The difference between structure in ad copy and prose writing. -Why using a summary of your book as a description to sell your book is a bad choice. -Why authors hate copywriting and Brian’s solution. -What is a hook and why every piece of copywriting needs one. -Should you put your social proof (Amazon bestseller, USA Today bestseller) in your book description? Links: click ’em, they’re live: Check out Brian’s new book, Mastering Amazon Descriptions, here Brian’s Facebook group page on Mastering Amazon Descriptions here Becca Syme’s new podcast, The Quitcast Becca’s new book, Dear Writer, You Need To Quit

In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy that will sell more books. The episode starts with an update on Amazon’s new lockscreen ads. Show Notes &amp; Links: -Are the new lockscreen ads (Amazon) the old product display ads? -Why the goal in copywriting is not the same as in writing a book. -The difference between structure in ad copy and prose writing. -Why using a summary of your book as a description to sell your book is a bad choice. -Why authors hate copywriting and Brian’s solution. -What is a hook and why every piece of copywriting needs one. -Should you put your social proof (Amazon bestseller, USA Today bestseller) in your book description? Links: click ’em, they’re live: Check out Brian’s new book, <a href="https://www.amazon.com/Mastering-Amazon-Descriptions-Authors-Copywriting-ebook/dp/B07NSH2QLM/ref=sr_1_1?crid=25EC7XARZYHQ1&amp;keywords=brian+meeks&amp;qid=1554148330&amp;s=digital-text&amp;sprefix=Brian+meeks%2Caps%2C182&amp;sr=1-1" rel="noopener noreferrer nofollow" target="_blank">Mastering Amazon Descriptions</a>, here Brian’s <a href="https://www.facebook.com/groups/MasteringAmazonDescriptions/" rel="nofollow" target="_blank">Facebook group page on Mastering Amazon Descriptions here</a> <a href="https://www.youtube.com/channel/UCqcMMgtLuogKNSbxlwyJ5ug" rel="noopener noreferrer nofollow" target="_blank">Becca Syme’s new podcast, The Quitcast</a> Becca’s new book, <a href="https://www.amazon.com/Dear-Writer-You-Need-Quit-ebook/dp/B07N36MHWD/ref=sr_1_3?crid=2ZTPGE34F8LVQ&amp;keywords=dear+writer+you+need+to+quit&amp;qid=1554148569&amp;s=digital-text&amp;sprefix=dear+writer%2Cdigital-text%2C178&amp;sr=1-3-catcorr" rel="noopener noreferrer nofollow" target="_blank">Dear Writer, You Need To Quit</a>

Episode 134 - How Good Copywriting Sells More Books

In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes &amp; Links: -What in the heck is Reedsy? -Sorting through the Book Promotions Services data base by criteria. -How was the Reedsy list curated? -Is a BookBub Featured Deal really worth the investment? -What are the best alternatives to a BookBub Featured Deal? -Why a lack of budget shouldn't stop you from applying for a BookBub Featured Deal. -What is the value of running free promotions? -Ricardo's smarty pants tips: why authors don't need to be doing everything. Links - Click 'em they're live: Reedsy.com website Reedsy Book Promotions Tool 2019 Link to Becca's new nonfiction book (a sneak peek)

In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes &amp; Links: -What in the heck is Reedsy? -Sorting through the Book Promotions Services data base by criteria. -How was the Reedsy list curated? -Is a BookBub Featured Deal really worth the investment? -What are the best alternatives to a BookBub Featured Deal? -Why a lack of budget shouldn't stop you from applying for a BookBub Featured Deal. -What is the value of running free promotions? -Ricardo's smarty pants tips: why authors don't need to be doing everything. Links - Click 'em they're live: <a href="https://reedsy.com/" rel="noopener noreferrer nofollow" target="_blank">Reedsy.com website</a> <a href="https://blog.reedsy.com/book-promotion-services/" rel="nofollow" target="_blank">Reedsy Book Promotions Tool 2019</a> <a href="https://www.amazon.com/Dear-Writer-You-Need-Quit-ebook/dp/B07N36MHWD/ref=sr_1_1?ie=UTF8&amp;qid=1548699788&amp;sr=8-1&amp;keywords=dear+writer+you+need+to+quit" rel="noopener noreferrer nofollow" target="_blank">Link to Becca's new nonfiction book (a sneak peek)</a>

Episode 133 - The Best Book Promotion Tool Out There

David Gaughran

This reprise of our interview with David Gaughran on his blockbuster book Strangers to Super Fans is part of our Summer Blast From the Past. This show was one of the most downloaded podcasts we've done in three years. You won't want to miss! In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. In the show Chris calls this "possibly the best book marketing book ever," a must-read for authors at every level. Links &amp; Show Notes -Why it's important for authors to understand the "reader's journey" and how that knowledge informs the marketing process. -Why the "Discovery" piece of the journey is the "easiest problem to solve and also the easiest to screw-up." -Why authors need to understand the role that data plays in making marketing decisions. -Why most authors look at marketing their backlist backwards and how to fix it. -Why a smaller, more engaged mailing list is better than a huge disinterested one. -Why you need to pay attention to the production details of your book first: quality of writing, cover, blurb, keywords. Links - Click 'em, they're live Link to David Gaughran's new book, Strangers to Superfans.  Link to sign up for his regular newsletter and receive a free copy of his book, Amazon Decoded.

This reprise of our interview with David Gaughran on his blockbuster book Strangers to Super Fans is part of our Summer Blast From the Past. This show was one of the most downloaded podcasts we've done in three years. You won't want to miss! In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. In the show Chris calls this "possibly the best book marketing book ever," a must-read for authors at every level. Links &amp; Show Notes -Why it's important for authors to understand the "reader's journey" and how that knowledge informs the marketing process. -Why the "Discovery" piece of the journey is the "easiest problem to solve and also the easiest to screw-up." -Why authors need to understand the role that data plays in making marketing decisions. -Why most authors look at marketing their backlist backwards and how to fix it. -Why a smaller, more engaged mailing list is better than a huge disinterested one. -Why you need to pay attention to the production details of your book first: quality of writing, cover, blurb, keywords. Links - Click 'em, they're live <a href="https://www.amazon.com/gp/product/B0798PH9QT/ref=series_dp_rw_ca_2?ie=UTF8&amp;qid=1528803856&amp;sr=1-1" rel="noopener noreferrer nofollow" target="_blank">Link to David Gaughran's new book, Strangers to Superfans. </a> <a href="http://davidgaughran.com/" rel="noopener noreferrer nofollow" target="_blank">Link to sign up for his regular newsletter and receive a free copy of his book, Amazon Decoded.</a>

Episode 132 - From Strangers to Super Fans with David Gaughran

In this episode we interview nonfiction author and coach Honoree Corder on how to collaborate on projects with other authors. Learn what it takes to work with another author. Show Notes And Links -What does the collaboration process look like? -How do you find another author to collaborate with? -How do you actually share duties on a project? -How you should share duties on a project? -Make sure you tick off all the legal boxes in your partnership. -Why your biggest asset is being easy to work with Links (Just click 'em) Prosperity For Writers - Chris' favorite book by Honoree Honoree's new book with Ben Hale, Write Like A Boss - get your copy today! Honoree's Amazon author page The Prosperous Writers Series boxed set by Honoree Corder and Brian Meeks

In this episode we interview nonfiction author and coach Honoree Corder on how to collaborate on projects with other authors. Learn what it takes to work with another author. Show Notes And Links -What does the collaboration process look like? -How do you find another author to collaborate with? -How do you actually share duties on a project? -How you should share duties on a project? -Make sure you tick off all the legal boxes in your partnership. -Why your biggest asset is being easy to work with Links (Just click 'em) <a href="https://www.amazon.com/Prosperity-Writers-Guide-Creating-Abundance/dp/0996186115/ref=sr_1_1_twi_pap_2?ie=UTF8&amp;qid=1507232562&amp;sr=8-1&amp;keywords=prosperity+for+writers" rel="noopener noreferrer nofollow" target="_blank">Prosperity For Writers - Chris' favorite book by Honoree</a> <a href="https://www.amazon.com/dp/B0765MGBHF/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1507233017&amp;sr=1-1&amp;keywords=write+like+a+boss" rel="noopener noreferrer nofollow" target="_blank">Honoree's new book with Ben Hale, Write Like A Boss - get your copy today!</a> <a href="https://www.amazon.com/Honoree-Corder/e/B005DO6BPQ/ref=dp_byline_cont_ebooks_1" rel="noopener noreferrer nofollow" target="_blank">Honoree's Amazon author page</a> <a href="https://www.amazon.com/Prosperous-Writer-Books-2-4-Writers-ebook/dp/B074TWGYG7/ref=sr_1_3?s=books&amp;ie=UTF8&amp;qid=1507233114&amp;sr=1-3&amp;keywords=prosperous+writers+guide" rel="noopener noreferrer nofollow" target="_blank">The Prosperous Writers Series boxed set by Honoree Corder and Brian Meeks</a>

Episode 131 - How to Collaborate With Other Authors

In this episode Chris revisits her marketing challenge for 2019 to see how you're doing. Time for a midyear check-up.  Links &amp; Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your idea of success needs to determine your marketing strategies. -The two applications of disruptive marketing we're going to cover in the series: writing to market and giving your current books a facelift. -What we need to keep going forward (don't throw out the baby with the bath water): 1. SMART marketing principles 2. The sales funnel or reader's journey 3. Content strategy that engages readers Links: click 'em, they're live: Link to Chris' book, The Author's Guide to Sell More Books With Less Marketing.

In this episode Chris revisits her marketing challenge for 2019 to see how you're doing. Time for a midyear check-up.  Links &amp; Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your idea of success needs to determine your marketing strategies. -The two applications of disruptive marketing we're going to cover in the series: writing to market and giving your current books a facelift. -What we need to keep going forward (don't throw out the baby with the bath water): 1. SMART marketing principles 2. The sales funnel or reader's journey 3. Content strategy that engages readers Links: click 'em, they're live: <a href="https://www.amazon.com/Newbies-Guide-Books-Marketing-Authors-ebook/dp/B071P7VG7S/ref=sr_1_1?keywords=chris+syme&amp;qid=1558959958&amp;s=gateway&amp;sr=8-1" rel="noopener nofollow" target="_blank">Link to Chris' book, The Author's Guide to Sell More Books With Less Marketing.</a>

Episode 130 - Midyear Marketing Check-up - How ya doin'?

In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly. Links &amp; Show Notes: -How to separate fact from fiction when determining your response. -Why you need to remove your emotions from the picture before deciding on any action plan. -How to know when you’re over your head and need help. -How you can help a fellow author in a crisis without blasting on social media. -More on the life of an online swam. -Why weighing in on social media can make a crisis worse. Links – Click ’em, they’re live Link to listen to part one of the two-part series here Check out Chris' book Crisis Management For Authors

In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly. Links &amp; Show Notes: -How to separate fact from fiction when determining your response. -Why you need to remove your emotions from the picture before deciding on any action plan. -How to know when you’re over your head and need help. -How you can help a fellow author in a crisis without blasting on social media. -More on the life of an online swam. -Why weighing in on social media can make a crisis worse. Links – Click ’em, they’re live <a href="https://cksyme.com/episode128/" rel="noopener nofollow" target="_blank">Link to listen to part one of the two-part series here</a> <a href="https://amzn.to/2vLOLBP" rel="nofollow" target="_blank">Check out Chris' book Crisis Management For Authors</a>

Episode 129 - Crisis Management For Authors - pt. 2

In this episode, Chris and Becca kick off their Summer Blast From the Past series by revisiting one of the most popular shows called "It Could Happen to You", an episode on crisis prevention and reputation management. This hot topic was one of the most talked about shows of 2018. Links and Show Notes:  -Chris shares her experience in crisis management and why knowing how to handle a crisis is important. -What you can do to help prevent a crisis. -Why an engaged social media following is an important asset in a crisis. -Your best crisis prevention: a good reputation. -Why it's important to evaluate the threat level of a crisis before taking an action. -Examples of levels one, two, and three crises. - Why some "crises" just need to be ignored. Links - click 'em, they're live  The link for Chris' book, Crisis Management For Authors (Amazon &amp; also in Kindle Unlimited until May 31)

In this episode, Chris and Becca kick off their Summer Blast From the Past series by revisiting one of the most popular shows called "It Could Happen to You", an episode on crisis prevention and reputation management. This hot topic was one of the most talked about shows of 2018. Links and Show Notes:  -Chris shares her experience in crisis management and why knowing how to handle a crisis is important. -What you can do to help prevent a crisis. -Why an engaged social media following is an important asset in a crisis. -Your best crisis prevention: a good reputation. -Why it's important to evaluate the threat level of a crisis before taking an action. -Examples of levels one, two, and three crises. - Why some "crises" just need to be ignored. Links - click 'em, they're live  <a href="http://bit.ly/crisisforauthors" rel="noopener noreferrer nofollow" target="_blank">The link for Chris' book, Crisis Management For Authors (Amazon &amp; also in Kindle Unlimited until May 31)</a>

Episode 128 - It Could Happen to You (Again)

In this final episode in the "how to do a podcast" series Chris visits with historical mystery author Jenny Wheeler about why and how she started her podcast, The Joys of Binge Reading.  Show Notes &amp; Links: -How to get an idea for a show. -Tips on how to choose and interview guests. -Be sure and research your guests' platforms. -The advantages of starting slowly when it comes to marketing. -Marketing ideas Jenny uses. -Subscriptions and email lists are keys to growth.  -Marketing tip: ask your guests to share the show with their audiences. -Smartypants tip: It's about time. Links (click em, they're live): -Jenny Wheeler's podcast, The Joys of Binge Reading -Jenny Wheeler's author website -Link to other episodes in this series: Episode 124: Should you start  podcast? Episode 125: How to start a podcast Episode 126: How to grow your podcast audience from zero Link to more information on the Get Published conference in Bozeman

In this final episode in the "how to do a podcast" series Chris visits with historical mystery author Jenny Wheeler about why and how she started her podcast, The Joys of Binge Reading.  Show Notes &amp; Links: -How to get an idea for a show. -Tips on how to choose and interview guests. -Be sure and research your guests' platforms. -The advantages of starting slowly when it comes to marketing. -Marketing ideas Jenny uses. -Subscriptions and email lists are keys to growth.  -Marketing tip: ask your guests to share the show with their audiences. -Smartypants tip: It's about time. Links (click em, they're live): -<a href="https://thejoysofbingereading.com/" rel="noopener nofollow" target="_blank">Jenny Wheeler's podcast, The Joys of Binge Reading</a> -<a href="https://www.jennywheeler.biz/" rel="noopener nofollow" target="_blank">Jenny Wheeler's author website</a> -Link to other episodes in this series: <a href="https://cksyme.com/episode124/" rel="noopener nofollow" target="_blank">Episode 124: Should you start  podcast?</a> <a href="https://cksyme.com/episode125/" rel="noopener nofollow" target="_blank">Episode 125: How to start a podcast</a> <a href="https://cksyme.com/episode126/" rel="noopener nofollow" target="_blank">Episode 126: How to grow your podcast audience from zero</a> <a href="http://getpublishedconference.com/" rel="noopener nofollow" target="_blank">Link to more information on the Get Published conference in Bozeman</a>

Episode 127 - Podcasting for Fiction Authors

The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme's 20+ years in marketing and bestselling indie author Becca Syme's self-publishing journey,  the show features successful self-published authors and book marketing experts weekly.

Finished episode on Marketing Rebellion. Great takeaways. I am ready to follow and buy the book for more information. Thanks

Valuable and practical!

Chris Syme is my go-to guru when it comes to book marketing, and just as I am considering a leap into podcasting, she does a series on starting a podcast! Thank you Chris!

The Best

The Smarty Pants Book Marketing Podcast

Chris Fox

In this week's episode author Chris Fox shares his expertise on the Amazon algorithm and how authors can train Amazon to help them sell books. Show Notes and Links: -How iBooks and other bookstores sell differently than Amazon. -Find out when is a good time to run book promotions to get the maximum lift on Amazon. -The importance of your "Also Boughts" section of your book sales page during the first 60 days of its launch. -Why email lists from curated sites like InstaFreebie may not be best to use for your book launch. -Why cost is not the biggest barrier keeping readers fro buying you books. -A discussion of reader magnets and better options than perma-free books. -Why Amazon is not your employer. -Why it's important early on to sell books to the right readers and who they are. -Find Chris' fiction and nonfiction books here: http://www.chrisfoxwrites.com/ -The Chris Fox YouTube channel with lots of tutorials for authors:  -Chris Fox's latest book, Six Figure Author--click here.

In this week's episode author Chris Fox shares his expertise on the Amazon algorithm and how authors can train Amazon to help them sell books. Show Notes and Links: -How iBooks and other bookstores sell differently than Amazon. -Find out when is a good time to run book promotions to get the maximum lift on Amazon. -The importance of your "Also Boughts" section of your book sales page during the first 60 days of its launch. -Why email lists from curated sites like InstaFreebie may not be best to use for your book launch. -Why cost is not the biggest barrier keeping readers fro buying you books. -A discussion of reader magnets and better options than perma-free books. -Why Amazon is not your employer. -Why it's important early on to sell books to the right readers and who they are. -Find Chris' fiction and nonfiction books here: <a href="http://www.chrisfoxwrites.com/" rel="nofollow" target="_blank">http://www.chrisfoxwrites.com/</a> -T<a href="https://www.youtube.com/channel/UCu6RYg6_-pTQxLVq3Fv6lYg" rel="nofollow" target="_blank">he Chris Fox YouTube channel</a> with lots of tutorials for authors:  -Chris Fox's latest book, Six Figure Author--<a href="https://www.amazon.com/Six-Figure-Author-Faster-Smarter-ebook/dp/B01LZEM7SB/ref=sr_1_1?ie=UTF8&amp;qid=1488064422&amp;sr=8-1&amp;keywords=six+figure+author" rel="nofollow" target="_blank">click here.</a>

Episode 36 - Chris Fox on Training Amazon To Sell Your Books

Jane Friedman

Show Notes: In episode 004, well-known book publishing and marketing expert Jane Friedman gives listeners the skinny on everything from pitching traditional publishers to book pricing, promoting yourself, and more. This episode includes:  Advice on how to make the jump from indie author to traditional publishing...or if you should The pros and cons of book pricing Jane’s three tips on building your platform How to tackle writing with a business approach Jane’s one big Smarty Pants tip will surprise you and save you time Links:  Jane’s weekly email: The Hot Sheet Query data base sites:   writersmarket.com  publishersmarketplace.com   Jane’s website: janefriedman.com bitly’s link shortening website: bitly.com     Don't forget to enter our fabulous June kickoff contest. You can win weekly prizes by using the hashtag #smartypantspodcast when you share the show on Twitter or Facebook and if you leave a review on iTunes, you'll be eligible to win a grand prize: a free ticket to the popular online class, Turn Your Social Media Pages Into Shopping Channels.

Show Notes: In episode 004, well-known book publishing and marketing expert Jane Friedman gives listeners the skinny on everything from pitching traditional publishers to book pricing, promoting yourself, and more. This episode includes: <ul> <li>Advice on how to make the jump from indie author to traditional publishing...or if you should</li> <li>The pros and cons of book pricing</li> <li>Jane’s three tips on building your platform</li> <li>How to tackle writing with a business approach</li> <li>Jane’s one big Smarty Pants tip will surprise you and save you time</li> <li>Links: <ul> <li>Jane’s weekly email: <a href="http://hotsheetpub.com/" rel="nofollow" target="_blank">The Hot Sheet</a></li> <li>Query data base sites: <ul> <li><a href="http://www.writersmarket.com/" rel="nofollow" target="_blank"> writersmarket.com</a></li> <li><a href="http://www.publishersmarketplace.com/" rel="nofollow" target="_blank"> publishersmarketplace.com</a></li> </ul> </li> <li>Jane’s website: <a href="https://janefriedman.com/" rel="nofollow" target="_blank">janefriedman.com</a></li> <li>bitly’s link shortening website: <a href="https://bitly.com/" rel="nofollow" target="_blank">bitly.com</a></li> </ul> </li> </ul> <a href="https://cksyme.com/podcast/" rel="nofollow" target="_blank"> Don't forget to enter our fabulous June kickoff contest</a>. You can win weekly prizes by using the hashtag #smartypantspodcast when you share the show on Twitter or Facebook and if you leave a review on iTunes, you'll be eligible to win a grand prize: a free ticket to the popular online class, Turn Your Social Media Pages Into Shopping Channels.

Episode 004: Jane Friedman Answers Your Questions

Bryan Cohen

In today's episode author and entrepreneur Bryan Cohen previews The Selling Trilogy, an innovative set of strategies to help authors sell books more effectively.  Show Notes &amp; Links: -Why good copywriting sells more books (and the data to prove it!) -Good copywriting starts with a hook that leads people to read the next line. -The characteristics of a good hook. -Should authors be using review snippets in their books descriptions?  -How to get people into your book sales funnel so they ultimately became raving fans. -Bryan shares his ideal email welcoming sequence that turns new subscribers into loyal and engaged readers. -Why you should edit your marketing like you edit your book A personal message from Bryan: It’s unlikely that one trick is going to make all the difference for your author career. But when you’re set up with a strong foundation, you increase the chances you’ll earn more money in the long-term. As a bestselling author, I recently passed half a million downloads of my own books and I've helped hundreds of other authors spin their own success stories. By helping them nail the “forgotten essentials of selling more books,” I've contributed to authors making the USA Today bestseller list, hitting the Top 100 on Amazon, and selling thousands of books. I can help you too. Join me on Tuesday, May 16th at 3pm Eastern for a free webinar. Click here to be a part of the event! https://www.sellingforauthors.com/may-16-webinar/?ref=68 I hope to see you there! Link to sign up for an email notice for the limited time 99 cent preorder for Chris' new book, The Newbie's Guide To Selling More Books With Less Marketing. Be the first to know by clicking here. 

In today's episode author and entrepreneur Bryan Cohen previews The Selling Trilogy, an innovative set of strategies to help authors sell books more effectively.  Show Notes &amp; Links: -Why good copywriting sells more books (and the data to prove it!) -Good copywriting starts with a hook that leads people to read the next line. -The characteristics of a good hook. -Should authors be using review snippets in their books descriptions?  -How to get people into your book sales funnel so they ultimately became raving fans. -Bryan shares his ideal email welcoming sequence that turns new subscribers into loyal and engaged readers. -Why you should edit your marketing like you edit your book A personal message from Bryan: It’s unlikely that one trick is going to make all the difference for your author career. But when you’re set up with a strong foundation, you increase the chances you’ll earn more money in the long-term. As a bestselling author, I recently passed half a million downloads of my own books and I've helped hundreds of other authors spin their own success stories. By helping them nail the “forgotten essentials of selling more books,” I've contributed to authors making the USA Today bestseller list, hitting the Top 100 on Amazon, and selling thousands of books. I can help you too. Join me on Tuesday, May 16th at 3pm Eastern for a free webinar. Click here to be a part of the event! <a href="https://www.sellingforauthors.com/may-16-webinar/?ref=68" rel="nofollow" target="_blank">https://www.sellingforauthors.com/may-16-webinar/?ref=68</a> I hope to see you there! Link to sign up for an email notice for the limited time 99 cent preorder for Chris' new book, The Newbie's Guide To Selling More Books With Less Marketing. <a href="https://forms.aweber.com/form/40/778441640.htm" rel="nofollow" target="_blank">Be the first to know by clicking here</a>.

Episode 46 - Bryan Cohen on the Forgotten Essentials of Selling More Books

In episode 45,  Chris and Becca debunk three of the biggest book marketing myths authors believe. Show Notes &amp; Links: -Chris is the good cop, Becca is the bad cop.  -Reasons why authors need to be careful when they copy the promotions of other authors and expect the same results -Is it true that once you get a traditional publishing contract you never have to do any marketing (whew). -Why the traditional publishing sales cycle is not geared to long term sales -What publishers cannot do: forge relationships between authors and readers. -Just because social media doesn't sell as many books as Amazon does not mean it doesn't sell books. -Why authors should not waste their time on social media channels that are not wired to sell products.  -Why you should separate your personal social media time from your book marketing social media time. Links: -Be sure and join the private Facebook group: SMART Marketing For Authors here: https://www.facebook.com/groups/smartmarketingforauthors/ -Link to Chris' book Sell More Books With Less Social Media (Amazon)

In episode 45,  Chris and Becca debunk three of the biggest book marketing myths authors believe. Show Notes &amp; Links: -Chris is the good cop, Becca is the bad cop.  -Reasons why authors need to be careful when they copy the promotions of other authors and expect the same results -Is it true that once you get a traditional publishing contract you never have to do any marketing (whew). -Why the traditional publishing sales cycle is not geared to long term sales -What publishers cannot do: forge relationships between authors and readers. -Just because social media doesn't sell as many books as Amazon does not mean it doesn't sell books. -Why authors should not waste their time on social media channels that are not wired to sell products.  -Why you should separate your personal social media time from your book marketing social media time. Links: -Be sure and join the private Facebook group: SMART Marketing For Authors here: <a href="https://www.facebook.com/groups/smartmarketingforauthors/" rel="nofollow" target="_blank">https://www.facebook.com/groups/smartmarketingforauthors/</a> -Link to Chris' book <a href="https://www.amazon.com/Sell-More-Books-Social-Media-ebook/dp/B01M7PKDTK/ref=sr_1_1?ie=UTF8&amp;qid=1493686106&amp;sr=8-1&amp;keywords=sell+more+books" rel="nofollow" target="_blank">Sell More Books With Less Social Media (Amazon)</a>

Episode 45 - Three of the Biggest Book Marketing Myths Debunked

In this episode Chris explains the three cardinal rules of book promotions that will help insure every promotion you run hits the mark. Show Notes &amp; Links:  -The Three Cardinal Rules of Book Promotions (ignore them at your own peril):  When choosing a book promotion always consider value before cost. If you copy what another author does, you may not get the same results. You can get success with a free book promotion but sometimes you have to spend money to make money.  -Before you set out to copy another author's promotion always compare these two sets of data markers:   Basic data markers of comparison:  Audience potential reach Social media engagement rates Other author's platform level   Data markers of the promotion you want to copy:  Genre Goal of the promotion Budget    Links: Examples of good data driven marketing solution books:   Chris Fox's Six Figure Author and Launch to Market  The Prosperous Writer's Guide to Making More Money by Honoree Corder and Brian Meeks  -Chris' closed Facebook group, SMART Marketing for Authors -Chris' premium online course, Mastering Online Book Marketing for Authors -Book Promotion Value Matrix and Data Markers on cksyme.com -Podcast episode 30: Author Platform Levels -Podcast episode 37: Roni Loren on Building Loyal Fan Groups -Link to comment on question of the week: 

In this episode Chris explains the three cardinal rules of book promotions that will help insure every promotion you run hits the mark. Show Notes &amp; Links: -The Three Cardinal Rules of Book Promotions (ignore them at your own peril): <ol> <li>When choosing a book promotion always consider value before cost.</li> <li>If you copy what another author does, you may not get the same results.</li> <li>You can get success with a free book promotion but sometimes you have to spend money to make money.</li> </ol> -Before you set out to copy another author's promotion always compare these two sets of data markers: <ol> <li> Basic data markers of comparison: <ol> <li>Audience potential reach</li> <li>Social media engagement rates</li> <li>Other author's platform level</li> </ol> </li> <li>Data markers of the promotion you want to copy: <ol> <li>Genre</li> <li>Goal of the promotion</li> <li>Budget</li> </ol> </li> </ol> Links: Examples of good data driven marketing solution books: <ul> <li><a href="https://www.amazon.com/Chris-Fox/e/B00OXCKD2G/ref=sr_tc_2_0?qid=1489344875&amp;sr=8-2-ent" rel="nofollow" target="_blank"> Chris Fox's Six Figure Author and Launch to Market</a></li> <li><a href="https://www.amazon.com/Prosperous-Writers-Guide-Making-Money-ebook/dp/B01N4SUKFK" rel="nofollow" target="_blank"> The Prosperous Writer's Guide to Making More Money</a> by Honoree Corder and Brian Meeks</li> </ul> -Chris' closed Facebook group, <a href="https://www.facebook.com/groups/smartmarketingforauthors/" rel="nofollow" target="_blank">SMART Marketing for Authors</a> -Chris' premium online course, <a href="https://app.ruzuku.com/courses/11638/about" rel="nofollow" target="_blank">Mastering Online Book Marketing for Authors</a> -<a href="https://cksyme.com/book-promotion-rules/" rel="nofollow" target="_blank">Book Promotion Value Matrix and Data Markers on cksyme.com</a> -Podcast episode 30: <a href="https://cksyme.com/episode30/" rel="nofollow" target="_blank">Author Platform Levels</a> -Podcast episode 37: <a href="https://cksyme.com/episode37/" rel="nofollow" target="_blank">Roni Loren on Building Loyal Fan Groups</a> -<a href="https://cksyme.com/episode38/" rel="nofollow" target="_blank">Link to comment on question of the week</a>:

Episode 38 - The 3 Cardinal Rules of Successful Book Promotions

Roni Loren

In the episode, NY Times bestselling romance author Roni Loren shares her secrets on how to build raving fans with Facebook groups. Show Notes &amp; Links: -Why traditionally published authors have to build their own fan base. -How thinking like a reader can help help you relate to fans. -Your best social media content starts with what you, as a reader, share in common with your fans. -How to overcome being an introvert and reaching out to fans. -Why book reviews are the best way to sell books and how to do it well. -Hear Roni's non-traditional approach to newsletters. Link to Roni's Facebook page: https://www.facebook.com/RoniLoren/ -Link to Roni's Facebook fan group, Fearless Romantics: be sure and read the group description: https://www.facebook.com/groups/TeamRoniLoren/ -Link to Roni's website:http://roniloren.com/  Link to Roni's Amazon Author page 

In the episode, NY Times bestselling romance author Roni Loren shares her secrets on how to build raving fans with Facebook groups. Show Notes &amp; Links: -Why traditionally published authors have to build their own fan base. -How thinking like a reader can help help you relate to fans. -Your best social media content starts with what you, as a reader, share in common with your fans. -How to overcome being an introvert and reaching out to fans. -Why book reviews are the best way to sell books and how to do it well. -Hear Roni's non-traditional approach to newsletters. Link to Roni's Facebook page: <a href="https://www.facebook.com/RoniLoren/" rel="nofollow" target="_blank">https://www.facebook.com/RoniLoren/</a> -Link to Roni's Facebook fan group, Fearless Romantics: be sure and read the group description: <a href="https://www.facebook.com/groups/TeamRoniLoren/" rel="nofollow" target="_blank">https://www.facebook.com/groups/TeamRoniLoren/</a> -Link to Roni's website:<a href="http://roniloren.com/" rel="nofollow" target="_blank">http://roniloren.com/</a> <a href="https://www.amazon.com/Roni-Loren/e/B0052O24YY/ref=sr_tc_2_0?qid=1488828943&amp;sr=8-2-ent" rel="nofollow" target="_blank"> Link to Roni's Amazon Author page</a>

Episode 37 - Author Roni Loren on Building Fan Loyalty

Show Notes, News &amp; Links: In case you missed part one of this series, The 3 Cardinal Rules of Book Promotion, access here. -Access the learning tool here for this episode. It’s the same as last week’s link but there are two new tools there you will need for this episode. -Review of last week’s part one: the three cardinal rules of book promotion. -Learn the six unique stages of the buying process (The Sales Funnel) -Find out which social media channels work the best to find new readers and sell more books. -What part of the sales funnel is social media the strongest in? -Why different promotions work better at different stages of the funnel. -How your content helps move people through the sales funnel. -How to help readers find out more about your books. -Why it matters if social media channels offer tools to help you sell your books -Why YouTube, LinkedIn (especially for fiction), and Twitter are not that great for selling books. -Get into Chris’ premium online course, Mastering Book Marketing For Authors now and get the new version of the course for free. See the course description and info here. -Stay tuned for registration information for the spring 2017 version of Becca’s class Write Better Faster.

Show Notes, News &amp; Links: In case you missed part one of this series, The 3 Cardinal Rules of Book Promotion, <a href="https://cksyme.com/episode38/" rel="nofollow" target="_blank">access here</a>. -<a href="https://cksyme.com/book-promotion-rules/" rel="nofollow" target="_blank">Access the learning tool here for this episode</a>. It’s the same as last week’s link but there are two new tools there you will need for this episode. -Review of last week’s part one: the three cardinal rules of book promotion. -Learn the six unique stages of the buying process (The Sales Funnel) -Find out which social media channels work the best to find new readers and sell more books. -What part of the sales funnel is social media the strongest in? -Why different promotions work better at different stages of the funnel. -How your content helps move people through the sales funnel. -How to help readers find out more about your books. -Why it matters if social media channels offer tools to help you sell your books -Why YouTube, LinkedIn (especially for fiction), and Twitter are not that great for selling books. -Get into Chris’ premium online course, Mastering Book Marketing For Authors now and get the new version of the course for free. <a href="https://app.ruzuku.com/courses/11638/about" rel="nofollow" target="_blank">See the course description and info here.</a> -Stay tuned for registration information for the spring 2017 version of Becca’s class Write Better Faster.

Episode 39 - Sell More Books By Learning How Readers Buy

Penny Sansevieri

Join host Chris Syme as she visits with longtime Amazon expert Penny Sansevieri about the latest on fake reviews, keywords, Amazon's new Vine paid promotion program for books, how to reach out to Amazon for help, and the Goodreads/Amazon partnership and where that might be going.  Chris and Penny talk about the importance of reviews and Penny gives her smarty pants tip on Amazon Author Pages and why authors should be actively maintaining a presence there.  Show Notes:  -Link to the Author Marketing Expert blog: http://www.amarketingexpert.com/ -Click here to get Penny's latest book, Red-Hot Internet Publicity Penny has graciously offered a $100 discount on her most popular Amazon services to all the Smarty Pants listeners. Find out more about her popular Amazon Optimization Video Tutorials Membership and the Amazon Optimization Program where Penny's team does the work for you. The links are below and you'll get the $100 discount by using the promo code SAVE100 when you order.  Links:   Tutorial membership: http://www.amarketingexpert.com/amazon-optimization-registration/   Optimization program: www.sellmorebooksonamazon.com

Join host Chris Syme as she visits with longtime Amazon expert Penny Sansevieri about the latest on fake reviews, keywords, Amazon's new Vine paid promotion program for books, how to reach out to Amazon for help, and the Goodreads/Amazon partnership and where that might be going.  Chris and Penny talk about the importance of reviews and Penny gives her smarty pants tip on Amazon Author Pages and why authors should be actively maintaining a presence there.  Show Notes:  -Link to the Author Marketing Expert blog: <a href="http://www.amarketingexpert.com/" rel="nofollow" target="_blank">http://www.amarketingexpert.com/</a> -<a href="https://www.amazon.com/Red-Hot-Internet-Publicity-Marketing-ebook/dp/B019G6DJ9C?ie=UTF8&amp;keywords=red%20hot%20internet%20publicity&amp;qid=1463860405&amp;ref_=sr_1_1&amp;s=books&amp;sr=1-1" rel="nofollow" target="_blank">Click here to get Penny's latest book</a>, Red-Hot Internet Publicity Penny has graciously offered a $100 discount on her most popular Amazon services to all the Smarty Pants listeners. Find out more about her popular Amazon Optimization Video Tutorials Membership and the Amazon Optimization Program where Penny's team does the work for you. The links are below and you'll get the $100 discount by using the promo code SAVE100 when you order.  Links:   Tutorial membership: <a href="http://www.amarketingexpert.com/amazon-optimization-registration/" rel="nofollow" target="_blank">http://www.amarketingexpert.com/amazon-optimization-registration/</a>   Optimization program: <a href="http://www.sellmorebooksonamazon.com/" rel="nofollow" target="_blank">www.sellmorebooksonamazon.com</a>

Episode 003: All Things Amazon With Penny Sansevieri

Kate Tilton

In this episode Chris and guest co-host Kate Tilton discuss how to produce and promote your own audio books. Show Notes &amp; Links: -How ACX University helps authors navigate the audio book process. -Some of the initial questions authors need to ask before considering audio books. -Pros and cons of releasing an audio book at the same time as your ebook. -What is the process of finding a narrator for your book? -What kind of investment should you expect to make when producing an ebook? -What is the difference between royalty shares and charging perhour of finished product? -Tips for launching an ebook. -How to find audio book reviewers. Links (just click 'em) -ACX University -Kate's post on 25 ways to market your audio book -Joel Friedlander interview with Kate and Hannah -Kate Tilton's website -Kate's Facebook page -Info on Chris' online course, How To Set Up A Facebook Page That Sells More Books

In this episode Chris and guest co-host Kate Tilton discuss how to produce and promote your own audio books. Show Notes &amp; Links: -How ACX University helps authors navigate the audio book process. -Some of the initial questions authors need to ask before considering audio books. -Pros and cons of releasing an audio book at the same time as your ebook. -What is the process of finding a narrator for your book? -What kind of investment should you expect to make when producing an ebook? -What is the difference between royalty shares and charging perhour of finished product? -Tips for launching an ebook. -How to find audio book reviewers. Links (just click 'em) -<a href="http://www.acx.com/landing/acxu" rel="nofollow" target="_blank">ACX University</a> -<a href="https://katetilton.com/25-ways-market-audiobook-quick-guide/" rel="nofollow" target="_blank">Kate's post on 25 ways to market your audio book</a> -<a href="%20https:/www.thebookdesigner.com/2017/09/acx-university-audiobooks-hannah-wall-kate-tilton-interview/" rel="nofollow" target="_blank">Joel Friedlander interview with Kate and Hannah</a> -<a href="https://katetilton.com/" rel="nofollow" target="_blank">Kate Tilton's website</a> -<a href="https://www.facebook.com/K8Tilton/?timeline_context_item_type=intro_card_work&amp;timeline_context_item_source=1231041556&amp;pnref=lhc" rel="nofollow" target="_blank">Kate's Facebook page</a> -<a href="http://bit.ly/2w7IMbJ" rel="nofollow" target="_blank">Info on Chris' online course, How To Set Up A Facebook Page That Sells More Books</a>

Episode 67 - How to Produce and Promote Your Own Audio Books With Kate Tilton

Sara Rosett

Sorry--somehow the introduction got dropped on the file. This is episode 111 of the Smarty Pants Book Marketing Podcast In this episode of the Smarty Pants Book Marketing Podcast, Chris interviews USA Today Bestselling author Sara Rosett about marketing strategies she is experimenting with including using Pinterest to provide bonus content for her fiction books.  Show Notes &amp; Links: - How authors can use traditional retail events like Black Friday to give loyal readers an exclusive promotion. -Why you need to deliver on what you promise in your newsletter. -The importance of getting good at organic (non-paid) promotions. -Why your promotions need to have a specific goal. -Ways you can use Pinterest to build reader loyalty. -How Pinterest boards can become bonus content for fiction books that will boost sales and enhance the reader experience. -Why you need to find a marketing system that fits you. Links (click 'em, they're live) -Link to Sara's Pinterest page -Link to Sara's blog post on how authors can get started using Pinterest for promotion. -Link to Sara's website. -Link to Sara's Amazon author page Be sure and visit the podcast page at cksyme.com/episode111 to leave a comment or question. 

Sorry--somehow the introduction got dropped on the file. This is episode 111 of the Smarty Pants Book Marketing Podcast In this episode of the Smarty Pants Book Marketing Podcast, Chris interviews USA Today Bestselling author Sara Rosett about marketing strategies she is experimenting with including using Pinterest to provide bonus content for her fiction books.  Show Notes &amp; Links: - How authors can use traditional retail events like Black Friday to give loyal readers an exclusive promotion. -Why you need to deliver on what you promise in your newsletter. -The importance of getting good at organic (non-paid) promotions. -Why your promotions need to have a specific goal. -Ways you can use Pinterest to build reader loyalty. -How Pinterest boards can become bonus content for fiction books that will boost sales and enhance the reader experience. -Why you need to find a marketing system that fits you. Links (click 'em, they're live) -<a href="https://www.pinterest.com/srosett/" rel="noopener nofollow" target="_blank">Link to Sara's Pinterest page</a> -<a href="https://www.sararosett.com/pinterest-and-promotion-2/" rel="noopener nofollow" target="_blank">Link to Sara's blog post on how authors can get started using Pinterest for promotion.</a> -<a href="https://www.sararosett.com/" rel="noopener nofollow" target="_blank">Link to Sara's website.</a> -<a href="https://www.amazon.com/Sara-Rosett/e/B001IXRPSS/ref=sr_ntt_srch_lnk_1?qid=1546098026&amp;sr=1-1-spons" rel="noopener nofollow" target="_blank">Link to Sara's Amazon author page</a> Be sure and visit the podcast page at <a href="cksyme.com/episode111" rel="noopener nofollow" target="_blank">cksyme.com/episode111</a> to leave a comment or question.

Episode 111 - Testing New Marketing Strategies with Sara Rosett

In this episode, Chris presents part two on the keys to book marketing success in 2018. This week we find out the secret to online content that engages and sells: The Content Formula. Show Notes &amp; Links: -Why audience research is your friend. -The three kinds of audience research you need to be doing. -Good audience research is free, but it costs your time. -How to scout what other authors are doing well. -The four pieces to the secret of engaging content that sells: The Content Formula. -How you can find your Content Nexus. -Make it simple: use "buckets" to organize your content. Links: -Research source links: Pew Internet Research, Buffer blog, EMarketer, Marketo blog. -Free survey tools: Survey Monkey, TypeForm, Google Forms - Becca's new cozy mystery book: Vangie Vale And The Strangled Strudel -Free sample lesson from Chris' new class, The Content Formula. This particular lesson is on Finding Your Content Nexus.  -Find out about Chris' new online class, The Content Formula, and get 50% off the enrollment fee until Jan. 22.

In this episode, Chris presents part two on the keys to book marketing success in 2018. This week we find out the secret to online content that engages and sells: The Content Formula. Show Notes &amp; Links: -Why audience research is your friend. -The three kinds of audience research you need to be doing. -Good audience research is free, but it costs your time. -How to scout what other authors are doing well. -The four pieces to the secret of engaging content that sells: The Content Formula. -How you can find your Content Nexus. -Make it simple: use "buckets" to organize your content. Links: -Research source links: <a href="http://www.pewinternet.org/" rel="noopener nofollow" target="_blank">Pew Internet Research</a>, <a href="https://blog.bufferapp.com/" rel="noopener nofollow" target="_blank">Buffer blog</a>, <a href="https://www.emarketer.com/articles/topics/social-media" rel="noopener nofollow" target="_blank">EMarketer</a>, <a href="https://blog.marketo.com/" rel="noopener nofollow" target="_blank">Marketo blog</a>. -Free survey tools: <a href="https://www.surveymonkey.com/user/sign-up/" rel="noopener nofollow" target="_blank">Survey Monkey</a>, <a href="https://www.typeform.com/" rel="noopener nofollow" target="_blank">TypeForm</a>, <a href="https://www.google.com/forms/about/" rel="noopener nofollow" target="_blank">Google Forms</a> - Becca's new cozy mystery book: <a href="https://www.amazon.com/Vangie-Strangled-Strudel-Matchbaker-Mysteries-ebook/dp/B077GK124B/ref=sr_1_1?ie=UTF8&amp;qid=1515448022&amp;sr=8-1&amp;keywords=vangie+vale+and+the+strangled+strudel" rel="noopener nofollow" target="_blank">Vangie Vale And The Strangled Strudel</a> -<a href="https://vimeo.com/244363159" rel="noopener nofollow" target="_blank">Free sample lesson from Chris' new class, The Content Formula</a>. This particular lesson is on Finding Your Content Nexus.  -<a href="http://bit.ly/2CHvw1f" rel="noopener nofollow" target="_blank">Find out about Chris' new online class, The Content Formula, and get 50% off the enrollment fee until Jan. 22.</a>

Episode 74 - The Secret to Online Content That Engages & Sells

In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019. Show Notes &amp; Links:  -What’s coming to the show in 2019?  -What is word-of-mouth marketing? -Why the data for WOM marketing is your why. -Statistics on why word-of-mouth marketing is key to any marketing system. -Our present marketing systems rely too much on paid ad strategies. 7 Word-of Mouth Strategies to Start Now:  Build an author friend network in your genre. Build an advance reader/review team. Encourage fan-generated content on your Facebook page. Share reader reviews on social media. Consider a rewards program Highlight a super fan book review every newsletter. Be generous!   Links (Click' em, they're live): 22Social (rewards and promotions application for Facebook) – check them out here: https://www.22s.com/app/site  NY Times bestselling author Roni Loren “building a fan group” podcast: https://cksyme.com/episode37/ Anne Janzer blog post of books to give writer friends: https://annejanzer.com/shopping-guide-writers-life/

In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019. Show Notes &amp; Links:  -What’s coming to the show in 2019?  -What is word-of-mouth marketing? -Why the data for WOM marketing is your why. -Statistics on why word-of-mouth marketing is key to any marketing system. -Our present marketing systems rely too much on paid ad strategies. 7 Word-of Mouth Strategies to Start Now: <ul> <li>Build an author friend network in your genre.</li> <li>Build an advance reader/review team.</li> <li>Encourage fan-generated content on your Facebook page.</li> <li>Share reader reviews on social media.</li> <li>Consider a rewards program</li> <li>Highlight a super fan book review every newsletter.</li> <li>Be generous! </li> </ul> Links (Click' em, they're live): 22Social (rewards and promotions application for Facebook) – check them out here: <a href="https://www.22s.com/app/site" rel="nofollow" target="_blank">https://www.22s.com/app/site</a> NY Times bestselling author Roni Loren “building a fan group” podcast: <a href="https://cksyme.com/episode37/" rel="nofollow" target="_blank">https://cksyme.com/episode37/</a> Anne Janzer blog post of books to give writer friends: <a href="https://annejanzer.com/shopping-guide-writers-life/" rel="nofollow" target="_blank">https://annejanzer.com/shopping-guide-writers-life/</a>

Episode 110 - 7 Word-of-Mouth Marketing Strategies You Need for 2019

Krystal Shannan

Show Notes: In episode 005, indie bestselling author Krystal Shannan shares her secrets of marketing success from how she builds her email list to her pulling back from "buy my book" messages on social media.   How an author co-op can improve your brand's visibility How Facebook ads are changing and other ways to build your email list The secrets of good content: quit posting "buy my book" Why good social media is about what my fans want and not about what I want them know Lessons learned from Becca's road trip Upcoming June Master Class on how less social media can get your more sale and fans And more...  Links from this episode:  Krystal Shannan's website: http://www.krystalshannan.com/ Find Krystal on Facebook: https://www.facebook.com/MeantToBeRomance The Chick Tales website: http://chicktalesink.com/books/ Registration &amp; info link to Chris' June Master Class: How To Get More Fans &amp; Sales With Less Social Media (live June 28): https://www.cksyme.com/june-master-class Information on how the Content Bucket System works:  https://cksyme.com/how-to-sell-more-books-on-social-media-without-being-sales-y/ Chris' website: https://cksyme.com Join Becca Nation - Becca's private Facebook Group: https://www.facebook.com/groups/BeccaNation/ Join the SMART Social Media for Authors Private Facebook Group moderated by Chris &amp; Becca: https://www.facebook.com/groups/smartsocialmediaforauthors/  Don't forget to enter the June Kickoff Contest: https://cksyme.com/podcast/. And subscribe on iTunes or Stitcher and leave a review! Thanks for helping!

Show Notes: In episode 005, indie bestselling author Krystal Shannan shares her secrets of marketing success from how she builds her email list to her pulling back from "buy my book" messages on social media.  <ul> <li>How an author co-op can improve your brand's visibility</li> <li>How Facebook ads are changing and other ways to build your email list</li> <li>The secrets of good content: quit posting "buy my book"</li> <li>Why good social media is about what my fans want and not about what I want them know</li> <li>Lessons learned from Becca's road trip</li> <li>Upcoming June Master Class on how less social media can get your more sale and fans</li> <li>And more...</li> </ul> Links from this episode: <ul> <li>Krystal Shannan's website: <a href="http://www.krystalshannan.com/" rel="nofollow" target="_blank">http://www.krystalshannan.com/</a></li> <li>Find Krystal on Facebook: <a href="https://www.facebook.com/MeantToBeRomance" rel="nofollow" target="_blank">https://www.facebook.com/MeantToBeRomance</a></li> <li>The Chick Tales website: <a href="http://chicktalesink.com/books/" rel="nofollow" target="_blank">http://chicktalesink.com/books/</a></li> <li>Registration &amp; info link to Chris' June Master Class: How To Get More Fans &amp; Sales With Less Social Media (live June 28): <a href="http://www.cksyme.com/june-master-class" rel="nofollow" target="_blank">https://www.cksyme.com/june-master-class</a></li> <li>Information on how the Content Bucket System works: <a href="https://cksyme.com/how-to-sell-more-books-on-social-media-without-being-sales-y/" rel="nofollow" target="_blank"> https://cksyme.com/how-to-sell-more-books-on-social-media-without-being-sales-y/</a></li> <li>Chris' website: <a href="https://cksyme.com" rel="nofollow" target="_blank">https://cksyme.com</a></li> <li>Join Becca Nation - Becca's private Facebook Group: <a href="https://www.facebook.com/groups/BeccaNation/" rel="nofollow" target="_blank">https://www.facebook.com/groups/BeccaNation/</a></li> <li>Join the SMART Social Media for Authors Private Facebook Group moderated by Chris &amp; Becca: <a href="https://www.facebook.com/groups/smartsocialmediaforauthors/" rel="nofollow" target="_blank">https://www.facebook.com/groups/smartsocialmediaforauthors/</a></li> </ul> Don't forget to enter the June Kickoff Contest: <a href="https://cksyme.com/podcast/" rel="nofollow" target="_blank">https://cksyme.com/podcast/</a>. And subscribe on iTunes or Stitcher and leave a review! Thanks for helping!

Episode 005: Indie Author Krystal Shannan Shares Her Marketing Secrets

This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it's all about how to test for success and find a template you can use to replicate for success.  Show Notes &amp; Links: -Why David wrote his new book and how he got his data. -Why testing is absolutely necessary for success. -Why conversions (sales) are a more important measure than click-throughs. Hint:clicks don't tell the right story. -Why you'll get the bet results with a discounted ad and why you should start there. -How a "deal" can hook a reader to buy a full price book. -Why testing helps you understand the nuances of the BookBub ad platform and how that works to your advantage. -Why targeting big name, bestselling authors for your ads on BookBub won't work like it does on Amazon or Facebook. Links (click 'em, they're live) -Get your copy of BookBub Ads Expert here -A link to David Gaughran's website--sign up for his email list and get his free book, Amazon Decoded. -Link to the BookBub Partner Dashboard blog (good resources here) -Link to Becca Syme's new videocast: The Quitcast. -Link to leave a comment or ask a question on the podcast page

This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it's all about how to test for success and find a template you can use to replicate for success.  Show Notes &amp; Links: -Why David wrote his new book and how he got his data. -Why testing is absolutely necessary for success. -Why conversions (sales) are a more important measure than click-throughs. Hint:clicks don't tell the right story. -Why you'll get the bet results with a discounted ad and why you should start there. -How a "deal" can hook a reader to buy a full price book. -Why testing helps you understand the nuances of the BookBub ad platform and how that works to your advantage. -Why targeting big name, bestselling authors for your ads on BookBub won't work like it does on Amazon or Facebook. Links (click 'em, they're live) -<a href="https://www.amazon.com/BookBub-Ads-Expert-Marketing-Publishing-ebook/dp/B07P57V38D/ref=sr_1_fkmrnull_1_sspa?keywords=BookBub+Ads+Expert&amp;qid=1552242523&amp;s=gateway&amp;sr=8-1-fkmrnull-spons&amp;psc=1" rel="noopener nofollow" target="_blank">Get your copy of BookBub Ads Expert here</a> -<a href="https://davidgaughran.com/blog/" rel="noopener nofollow" target="_blank">A link to David Gaughran's website--sign up for his email list and get his free book, Amazon Decoded.</a> -<a href="https://insights.bookbub.com/" rel="noopener nofollow" target="_blank">Link to the BookBub Partner Dashboard blog (good resources here)</a> -<a href="https://www.youtube.com/channel/UCqcMMgtLuogKNSbxlwyJ5ug" rel="noopener nofollow" target="_blank">Link to Becca Syme's new videocast: The Quitcast.</a> <a href="https://cksyme.com/episode120" rel="noopener nofollow" target="_blank">-Link to leave a comment or ask a question on the podcast page</a>

Episode 120 - How to Succeed With BookBub Ads

Ben Hale

In this week's episode we interview Honoree Corder and Ben Hale, co-authors of a new series of books designed to help authors make writing their full-time career and successful business. Links &amp; Show Notes: -Why becoming a writing professional is like baking a batch of cookies. -What the heck is a writing hobbyist? -Why authors need business goals. -Why you need to identify triggers that will help keep you on track to new habits of success. -What is the difference in motivation between a writing hobbyist and a writing professional? -Why you need to invite criticism of your books to succeed. -How making a small change can develop a new habit. Links: Click here to get your copy of Write Like A Boss on Amazon Honoree Corder's author website Ben Hale's author website Honoree's Prosperity for Writers Mastermind Facebook Group Click here to sign up for Chris' 8-week free video class on how to succeed with Facebook ads in 2018.

In this week's episode we interview Honoree Corder and Ben Hale, co-authors of a new series of books designed to help authors make writing their full-time career and successful business. Links &amp; Show Notes: -Why becoming a writing professional is like baking a batch of cookies. -What the heck is a writing hobbyist? -Why authors need business goals. -Why you need to identify triggers that will help keep you on track to new habits of success. -What is the difference in motivation between a writing hobbyist and a writing professional? -Why you need to invite criticism of your books to succeed. -How making a small change can develop a new habit. Links: <a href="https://www.amazon.com/Write-Like-Boss-Whisper-Roar-ebook/dp/B0765MGBHF/ref=sr_1_1?ie=UTF8&amp;qid=1510934287&amp;sr=8-1&amp;keywords=write+like+a+boss" rel="noopener nofollow" target="_blank">Click here to get your copy of Write Like A Boss on Amazon</a> <a href="http://honoreecorder.com/" rel="noopener nofollow" target="_blank">Honoree Corder's author website</a> <a href="http://www.lumineia.com/" rel="noopener nofollow" target="_blank">Ben Hale's author website</a> Honoree's <a href="https://www.facebook.com/groups/ProsperityforWriters/" rel="noopener nofollow" target="_blank">Prosperity for Writers Mastermind Facebook Group</a> <a href="https://forms.aweber.com/form/82/2124521782.htm" rel="noopener nofollow" target="_blank">Click here to sign up for Chris' 8-week free video class on how to succeed with Facebook ads in 2018.</a>

Episode 69 - How to Write Like a Boss With Honoree Corder and Ben Hale

In this episode, Chris and Becca interview authors Honoree Corder and Ben Hale about their newest book, Market Like A Boss. Show Notes &amp; Links -The difference between writing as a hobby and writing as a business. -Why you need a personal vision of success rather than a general vision of success based on what others have done. -Marketing success is a long game. It's not instant and it's never "done." -Why "six-figure author" can be a double challenge for some authors. -Why watching your books sales can be like watching grass grow. -Why learning is a huge part of your marketing success.  -When to use a professionals to help in your publishing journey. -Ben's "good book cover" test. Links: -Get your copy of Market Like A Boss here. -Honoree's Amazon Author page. -Ben's Amazon author page. -Book One: Write Like A Boss -Book Two: Publish Like A Boss Join the SMART Marketing For Authors Mastermind Facebook group. You'll have to answer three questions to get in, but it's worth it!

In this episode, Chris and Becca interview authors Honoree Corder and Ben Hale about their newest book, Market Like A Boss. Show Notes &amp; Links -The difference between writing as a hobby and writing as a business. -Why you need a personal vision of success rather than a general vision of success based on what others have done. -Marketing success is a long game. It's not instant and it's never "done." -Why "six-figure author" can be a double challenge for some authors. -Why watching your books sales can be like watching grass grow. -Why learning is a huge part of your marketing success.  -When to use a professionals to help in your publishing journey. -Ben's "good book cover" test. Links: -<a href="https://www.amazon.com/gp/product/B079KX7S9K/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=honoreenterp-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B079KX7S9K&amp;linkId=0d32894cf056578a2d2bd904d2f2aea8" rel="noopener nofollow" target="_blank">Get your copy of Market Like A Boss here.</a> -<a href="https://www.amazon.com/Honoree-Corder/e/B005DO6BPQ/ref=sr_tc_2_0?qid=1517662044&amp;sr=8-2-ent" rel="noopener nofollow" target="_blank">Honoree's Amazon Author page</a>. -<a href="https://www.amazon.com/Ben-Hale/e/B008L4V466/ref=sr_tc_2_0?qid=1517662080&amp;sr=1-2-ent" rel="noopener nofollow" target="_blank">Ben's Amazon author page.</a> -<a href="https://www.amazon.com/Write-Like-Boss-Whisper-Roar-ebook/dp/B0765MGBHF/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1517662231&amp;sr=1-1&amp;keywords=write+like+a+boss" rel="noopener nofollow" target="_blank">Book One: Write Like A Boss</a> -<a href="https://www.amazon.com/gp/product/B0785L1X2R/ref=series_rw_dp_sw" rel="noopener nofollow" target="_blank">Book Two: Publish Like A Boss</a> <a href="https://www.facebook.com/groups/smartmarketingforauthors/" rel="nofollow" target="_blank">Join the SMART Marketing For Authors Mastermind Facebook group</a>. You'll have to answer three questions to get in, but it's worth it!

Episode 78 - How to Market Like a Boss

In this episode, the discussion continues about the new marketing and where we need to be going in 2019 to optimize book sales and business growth (yes, author--you are a business owner). Chris also shares where the podcast is going in 2019 and changes listeners can expect as the show expands it content.  Links &amp; Show Notes: "The biggest mistake we've made in marketing is ignoring the emotional connection that readers have to our stories." -Chris Syme -What's coming in 2019 and why you'll want to stay tuned. -Takeaways from Seth Godin's new book, This is Marketing. -Why advertising and marketing are not the same thing. -Why we need to quit telling people what they should be buying. -Why ads are no longer a go-to strategy for most authors. -Why you may want to take a second look at redefining "write to market." Links:  Seth Godin's new book, This Is Marketing.  David Gaughran's Strangers to Superfans book

In this episode, the discussion continues about the new marketing and where we need to be going in 2019 to optimize book sales and business growth (yes, author--you are a business owner). Chris also shares where the podcast is going in 2019 and changes listeners can expect as the show expands it content.  Links &amp; Show Notes: "The biggest mistake we've made in marketing is ignoring the emotional connection that readers have to our stories." -Chris Syme -What's coming in 2019 and why you'll want to stay tuned. -Takeaways from Seth Godin's new book, This is Marketing. -Why advertising and marketing are not the same thing. -Why we need to quit telling people what they should be buying. -Why ads are no longer a go-to strategy for most authors. -Why you may want to take a second look at redefining "write to market." Links: <a href="https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830/ref=sr_1_1?ie=UTF8&amp;qid=1543794443&amp;sr=8-1&amp;keywords=this+is+marketing" rel="nofollow" target="_blank"> Seth Godin's new book, This Is Marketing.</a> <a href="https://www.amazon.com/Strangers-Superfans-Marketing-Journey-Publishing-ebook/dp/B0798PH9QT" rel="nofollow" target="_blank"> David Gaughran's Strangers to Superfans</a> book

Episode 108 - Getting Comfortable With the New Marketing

In this episode Chris interviews brain science geek and author Anne Janzer about how to find a sustainable book marketing plan so you can do that one thing you really want to do...write. Show Note &amp; Links: 1. Three questions you need to answer before you decide on a book marketing strategy. 2. Why sometimes you just have to try something to see if it works and then move on. 3. Why it's okay not to finish an online course, quit reading a book, or not continue a marketing strategy you've invested in. 4. Tips on what to do if your marketing isn't working. 5. Why discovery strategies (finding new readers for your books) are neglected by most authors, but the key to long-term success. 6. What are the dangers of trying to live from book marketing promotion to book marketing promotion with no long-term plan? 7. Why you need to believe your hard work will pay off in the long run. Links (click 'em, they're live): Connect with Anne via her website here: annejanzer.com Find out more about Anne's new online course, Revise Your Writing. See Anne's books here.

In this episode Chris interviews brain science geek and author Anne Janzer about how to find a sustainable book marketing plan so you can do that one thing you really want to do...write. Show Note &amp; Links: 1. Three questions you need to answer before you decide on a book marketing strategy. 2. Why sometimes you just have to try something to see if it works and then move on. 3. Why it's okay not to finish an online course, quit reading a book, or not continue a marketing strategy you've invested in. 4. Tips on what to do if your marketing isn't working. 5. Why discovery strategies (finding new readers for your books) are neglected by most authors, but the key to long-term success. 6. What are the dangers of trying to live from book marketing promotion to book marketing promotion with no long-term plan? 7. Why you need to believe your hard work will pay off in the long run. Links (click 'em, they're live): <a href="http://annejanzer.com/" rel="noopener nofollow" target="_blank">Connect with Anne via her website here: annejanzer.com</a> <a href="http://annejanzer.com/courses/" rel="noopener nofollow" target="_blank">Find out more about Anne's new online course, Revise Your Writing</a>. <a href="http://annejanzer.com/books/" rel="noopener nofollow" target="_blank">See Anne's books here.</a>

Episode 86 - How Much Book Marketing Is Enough?

In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make writing their book descriptions and ads.  Show Notes &amp; Links: -Why writing a book description is more like poetry than prose. -Waste not, want not. Why every word is important. -The 4 elements of a successful book description. -The most common mistakes authors make when writing book descriptions &amp; how to fix. -Why a plot summary is not just a retelling of the book. -Less is more. Why too many details can turn your buyer off. -Where does this stuff go: NY Times or USA Today bestselling author status, info about a series. -Why you need a call-to-action or selling paragraph. Do you want to leave 20% of your book sales behind? -How comparisons can increase your sales and how Bryan does it. -Why effective online ads require research and testing. Not for the newbie or faint-hearted. -Quote of the show: "Publishing is something you cannot do for a dollar." -Don't miss Bryan's smarty pants tip at the end--it's gold. Links: Click 'em, they're live Bryan's website here Bryan's copywriting book, How to Write a Sizzling Synopsis Bryan's online courses on Teachable Bryan's Amazon Author page The Sell More Books Show RWA Conference - Denver Book of the Month: Sell More Books With Less Marketing by Chris Syme. Spend less time marketing and more time writing. 

In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make writing their book descriptions and ads.  Show Notes &amp; Links: -Why writing a book description is more like poetry than prose. -Waste not, want not. Why every word is important. -The 4 elements of a successful book description. -The most common mistakes authors make when writing book descriptions &amp; how to fix. -Why a plot summary is not just a retelling of the book. -Less is more. Why too many details can turn your buyer off. -Where does this stuff go: NY Times or USA Today bestselling author status, info about a series. -Why you need a call-to-action or selling paragraph. Do you want to leave 20% of your book sales behind? -How comparisons can increase your sales and how Bryan does it. -Why effective online ads require research and testing. Not for the newbie or faint-hearted. -Quote of the show: "Publishing is something you cannot do for a dollar." -Don't miss Bryan's smarty pants tip at the end--it's gold. Links: Click 'em, they're live <a href="http://bryancohen.com/" rel="noopener nofollow" target="_blank">Bryan's website here</a> <a href="https://www.amazon.com/Write-Sizzling-Synopsis-Step-Step-ebook/dp/B01HYBWOF6/ref=sr_1_1_sspa?s=books&amp;ie=UTF8&amp;qid=1525715732&amp;sr=1-1-spons&amp;keywords=how+to+write+a+sizzling+synopsis&amp;psc=1" rel="noopener nofollow" target="_blank">Bryan's copywriting book, How to Write a Sizzling Synopsis</a> <a href="https://selling-for-authors.teachable.com/" rel="noopener nofollow" target="_blank">Bryan's online courses on Teachable</a> <a href="https://www.amazon.com/Bryan-Cohen/e/B004I9WJTY/ref=dp_byline_cont_ebooks_1" rel="noopener nofollow" target="_blank">Bryan's Amazon Author page</a> <a href="http://sellmorebooksshow.com/" rel="noopener nofollow" target="_blank">The Sell More Books Show</a> <a href="https://www.rwa.org/p/cm/ld/fid=538" rel="noopener nofollow" target="_blank">RWA Conference - Denver</a> <a href="https://www.amazon.com/Newbies-Guide-Books-Marketing-Authors-ebook/dp/B071P7VG7S" rel="noopener nofollow" target="_blank">Book of the Month:</a> <a href="https://www.amazon.com/Newbies-Guide-Books-Marketing-Authors-ebook/dp/B071P7VG7S" rel="noopener nofollow" target="_blank">Sell More Books With Less Marketing</a><a href="https://www.amazon.com/Newbies-Guide-Books-Marketing-Authors-ebook/dp/B071P7VG7S" rel="noopener nofollow" target="_blank"> by Chris Syme.</a> Spend less time marketing and more time writing.

Episode 88 - Common Book Description Mistakes You're Making & How to Fix

In this episode Chris explains the five points of guaranteed long-term book marketing success--the SMART acronym. Show Notes &amp; Links -Five concepts that will guarantee your book marketing is successful in the long run. If you build it, they will come. -Why the SMART marketing acronym is more than just a slick slogan. -Why sustainable marketing is key--what it is and is not. -Is your marketing manageable or is it overtaking your life? -Nobody writes a book for everybody. Your marketing needs to be audience-specific. -Relevant is not about having all the latest bells and whistles. It's about building a strong author-reader connection. -Why tactics come after the strategy--they are not the strategy. -Always weigh the why before you use a tactic. -Facebook and Instagram are not strategies--they are tactics. Don't shoot at a target blindfolded. Tactics-last, strategy-first. Links (click 'em, they're live) Join the SMART Marketing for Authors Facebook group (you'll have to answer a few questions to get in) -Winter Wonderland picture link -Chris' latest book The Newbies Guide To Sell More Books With Less Marketing. (more on SMART Marketing)

In this episode Chris explains the five points of guaranteed long-term book marketing success--the SMART acronym. Show Notes &amp; Links -Five concepts that will guarantee your book marketing is successful in the long run. If you build it, they will come. -Why the SMART marketing acronym is more than just a slick slogan. -Why sustainable marketing is key--what it is and is not. -Is your marketing manageable or is it overtaking your life? -Nobody writes a book for everybody. Your marketing needs to be audience-specific. -Relevant is not about having all the latest bells and whistles. It's about building a strong author-reader connection. -Why tactics come after the strategy--they are not the strategy. -Always weigh the why before you use a tactic. -Facebook and Instagram are not strategies--they are tactics. Don't shoot at a target blindfolded. Tactics-last, strategy-first. Links (click 'em, they're live) <a href="https://www.facebook.com/groups/smartmarketingforauthors/" rel="noopener nofollow" target="_blank">Join the SMART Marketing for Authors Facebook group (you'll have to answer a few questions to get in)</a> -<a href="https://www.facebook.com/cksyme/" rel="noopener nofollow" target="_blank">Winter Wonderland picture link</a> -Chris' latest book <a href="https://www.amazon.com/Newbies-Guide-Books-Marketing-Authors-ebook/dp/B071P7VG7S/ref=sr_1_3?ie=UTF8&amp;qid=1522696278&amp;sr=8-3&amp;keywords=Chris+Syme" rel="noopener nofollow" target="_blank">The Newbies Guide To Sell More Books With Less Marketing</a>. (more on SMART Marketing)

Episode 84 - The Formula for Guaranteed Book Marketing Success 

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