This week we dive into all the marketing headlines you care about. A new better, faster, stronger Facebook desktop experience is rolling out. Dark Mode is here (Do you really care? Does anyone use dark mode?) on Quora and Facebook.  Pinterest and Shopify team up to take down Amazon. TikTok joins the club of product people copying Snap. JD and Paul feel like terrible sons for underspending on Mother's Day. Sorry Mom! --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week we dive into all the marketing headlines you care about. A new better, faster, stronger Facebook desktop experience is rolling out. Dark Mode is here (Do you really care? Does anyone use dark mode?) on Quora and Facebook.  Pinterest and Shopify team up to take down Amazon. TikTok joins the club of product people copying Snap. JD and Paul feel like terrible sons for underspending on Mother's Day. Sorry Mom! --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (May 8th, 2020)

Special guest alert! Joe Martinez from Clix Marketing joins us to talk about the Etsy boom, Amazon's copy cat business, Facebook placement tactics, and he successfully sneaks in a plug for his YouTube channel. Best of all, I mistakenly say "YouTube" instead of "Instagram" at some point in the episode...can you find it? Listen Now!--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Special guest alert! Joe Martinez from Clix Marketing joins us to talk about the Etsy boom, Amazon's copy cat business, Facebook placement tactics, and he successfully sneaks in a plug for his YouTube channel. Best of all, I mistakenly say "YouTube" instead of "Instagram" at some point in the episode...can you find it? Listen Now!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (May 1st, 2020)

What's going on this week? Atlas Shrugged book reviews meets Google Ads advertiser disclosures as Paul Wicker of TapClicks (you read that right) and JD Prater of Quora discuss the latest headlines in marketing. CVS launches a new ad network, NBC hopes to make TV shoppable, and Twitter is being overrun by video game Tweets. Listen now!--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

What's going on this week? Atlas Shrugged book reviews meets Google Ads advertiser disclosures as Paul Wicker of TapClicks (you read that right) and JD Prater of Quora discuss the latest headlines in marketing. CVS launches a new ad network, NBC hopes to make TV shoppable, and Twitter is being overrun by video game Tweets. Listen now!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (April 27th, 2020)

This week Paul Wicker of AdStage and JD Prater of Quora discuss the brand new, very new, totally redesigned, and absolutely new, Quora SuperNew Ads UI. (You'll have to listen to get the joke) Reddit introduces new political ad regulations, Google and Facebook are about to have their first down quarters (in terms of revenue growth) ever, Amazon introduces product-targeted display ads, and BMW shifts (pun!) budget from live sports to eSports. Listen now! --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week Paul Wicker of AdStage and JD Prater of Quora discuss the brand new, very new, totally redesigned, and absolutely new, Quora SuperNew Ads UI. (You'll have to listen to get the joke) Reddit introduces new political ad regulations, Google and Facebook are about to have their first down quarters (in terms of revenue growth) ever, Amazon introduces product-targeted display ads, and BMW shifts (pun!) budget from live sports to eSports. Listen now! --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (April 17th, 2020)

A week late but still just as exciting! Listen in as JD of Quora and Paul of AdStage talk about work-from-home,  #passiveincome strategies, and all the latest headlines from Facebook, Google, Quora and more. Listen now!--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

A week late but still just as exciting! Listen in as JD of Quora and Paul of AdStage talk about work-from-home,  #passiveincome strategies, and all the latest headlines from Facebook, Google, Quora and more. Listen now!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (April 3rd, 2020)

Is there anything to talk about other than COVID-19!? Listen as Paul Wicker (@wickerpedia) and JD Prater (@JDPrater) share their views on the marketing and economic impact of the pandemic. Our hosts also dig up the few non-COVID-19 marketing headlines they could find. Listen now! --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Is there anything to talk about other than COVID-19!? Listen as Paul Wicker (@wickerpedia) and JD Prater (@JDPrater) share their views on the marketing and economic impact of the pandemic. Our hosts also dig up the few non-COVID-19 marketing headlines they could find. Listen now! --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (Mar 27th, 2020)

Keith Stoeckeler

They met on Twitter a mere week ago and now these two marketing pros sit down in their home offices to talk WFH tips (or lack thereof), coffee, gin, and what exactly "strategy" people do at big agencies. Fun fact, Keith has worked at four of the five major agency holding companies and worked with some of the largest brands in the world.  Join Paul Wicker of AdStage and Keith Stoeckeler of MKTG as they nerd out about marketing and life!--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

They met on Twitter a mere week ago and now these two marketing pros sit down in their home offices to talk WFH tips (or lack thereof), coffee, gin, and what exactly "strategy" people do at big agencies. Fun fact, Keith has worked at four of the five major agency holding companies and worked with some of the largest brands in the world.  Join Paul Wicker of AdStage and Keith Stoeckeler of MKTG as they nerd out about marketing and life!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Between Two Marketers: Big Agency Life with Keith Stoeckeler from MKTG

Etsy adds mandatory advertising fee for sellers, LinkedIn goes live with Conversation Ads, eMarketer drops the advertising forecast due to COVID19, and more! Most importantly Baby Jude makes his first #ppcshow appearance. 👶Listen now!--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Etsy adds mandatory advertising fee for sellers, LinkedIn goes live with Conversation Ads, eMarketer drops the advertising forecast due to COVID19, and more! Most importantly Baby Jude makes his first #ppcshow appearance. 👶Listen now!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (Mar 20th, 2020)

Garrett Mehrguth

In today's interview Paul sits down with Garrett Mehrguth from Directive. They discuss how to get quickly get educated on SEO, reasons to reallocate midfunnel spend to top/bottom funnel, and how Garrett approaches client reporting. In a turn of events only marketers will find remotely interesting... they discover they share the same MarTech stack! Listen now:  Sign up with Directive's Institute to learn SEO and get 4 free lessons today!  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

In today's interview Paul sits down with Garrett Mehrguth from Directive. They discuss how to get quickly get educated on SEO, reasons to reallocate midfunnel spend to top/bottom funnel, and how Garrett approaches client reporting. In a turn of events only marketers will find remotely interesting... they discover they share the same MarTech stack! Listen now: Sign up with Directive's Institute to <a href="https://directiveconsulting.com/institute/modules/seo-course/?utm_source=adstage&amp;utm_medium=podcast&amp;utm_campaign=theppcshow" rel="nofollow" target="_blank">learn SEO and get 4 free lessons</a> today! --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Between Two Marketers: Performance Marketing for Software with Garrett Mehrguth

Happy Friday the 13th! Live from their respective home offices, Paul Wicker of AdStage and JD Prater of Quora discuss the latest headlines in AdTech while comparing WFH tips. Reddit launches a new promoted trends ad unit, Google introduces some next level demographic reporting/attribution for Conversion Values and a whole lot more! Best of all, JD closes the show with an inspiring, patriotic speech! NOT ON MY WATCH, CORONAVIRUS!--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Happy Friday the 13th! Live from their respective home offices, Paul Wicker of AdStage and JD Prater of Quora discuss the latest headlines in AdTech while comparing WFH tips. Reddit launches a new promoted trends ad unit, Google introduces some next level demographic reporting/attribution for Conversion Values and a whole lot more! Best of all, JD closes the show with an inspiring, patriotic speech! NOT ON MY WATCH, CORONAVIRUS!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (Mar 13th, 2020)

Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!

Awesome Podcast. Always relevant information in a fun and conversational way (keep up the banter). Thanks for putting in the time!

Also - keep making fun of politics. Honestly, at this point, it’s hard not to.

Subscribe now!

I tuned in to listen to PPC news, but heard two guys insulting our President. They weren&#39;t happy enough at that. Then the two &#34;know it alls&#34; had to describe the people that voted for our Presidnet as old white guys. Not a good marketing plan to insult several million people for no good reason. But I guess they made themselves feel better. Yay! You are soooo woke.

President Bashing

The PPC Show Podcast

Joe Martinez

Welcome to episode #93of The PPC Show. This week we're joined by Joe Martinez, Director of Paid Media and Community at Granular, to discuss how to create non-boring text ads with ad customizers and business data feeds.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Welcome to episode #93of The PPC Show. This week we're joined by Joe Martinez, Director of Paid Media and Community at Granular, to discuss how to create non-boring text ads with ad customizers and business data feeds. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #093 - Joe Martinez - How to Create Non-Boring Google Text Ads

Susan Wenograd

On episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDubTop 3 Takeaways 1) Her career path as a people manager vs individual contributor and which one she likes best2) She'll reveal some of her Facebook auditing techniques and what to look for when auditing accounts3) Why she loves Lookalike audiences--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

On episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDub Top 3 Takeaways 1) Her career path as a people manager vs individual contributor and which one she likes best 2) She'll reveal some of her Facebook auditing techniques and what to look for when auditing accounts 3) Why she loves Lookalike audiences --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #053 - Susan Wenograd - Facebook Audits and Lookalike Audiences

Heather Cooan

Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Heather Cooan, Founder and Principal Growth Strategist at HDC Digital.Heather is laser focused on revenue growth for clients and one way she accomplishes this with CRMs. If your B2B PPC campaigns are stuck or you're having issues scaling performance then this episode is for you. Stay tuned to hear Heather's advice for unlocking revenue growth through the power of CRMs.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Heather Cooan, Founder and Principal Growth Strategist at HDC Digital. Heather is laser focused on revenue growth for clients and one way she accomplishes this with CRMs. If your B2B PPC campaigns are stuck or you're having issues scaling performance then this episode is for you. Stay tuned to hear Heather's advice for unlocking revenue growth through the power of CRMs. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #080 - Heather Cooan - Unlocking PPC Revenue Growth with CRM Data

Matt Mason

It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained over the past week from my Facebook campaigns. I notice that seemingly overnight, our spend and conversion numbers have dropped off. I panic, but it’s cool because at least it isn’t Friday afternoon at 4:30, am I right? As I dig in, I notice the drops in both metrics are primarily coming from one campaign. Not just any campaign. My most trusted, go-to, evergreen campaign.Has this happened to you? It’s happened to me several times over the course of this year. I’m convinced that if you do enough Facebook advertising, you’ll run into this exact scenario at some point. It happened to me with one of my larger B2B lead generation clients, and it happened fast.Tune in as we dive into:- Matt's story of how he made the switch from financial retirement specialist to running Facebook ads at an agency- His method and tactics for thinking about targeting audiences on Facebook- And why he's adapted his strategy to focus on consistent conversion volume rather granular audienceIf you have run a Facebook campaign and saw results tank over night then this is an episode for you.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained over the past week from my Facebook campaigns. I notice that seemingly overnight, our spend and conversion numbers have dropped off. I panic, but it’s cool because at least it isn’t Friday afternoon at 4:30, am I right? As I dig in, I notice the drops in both metrics are primarily coming from one campaign. Not just any campaign. My most trusted, go-to, evergreen campaign. Has this happened to you? It’s happened to me several times over the course of this year. I’m convinced that if you do enough Facebook advertising, you’ll run into this exact scenario at some point. It happened to me with one of my larger B2B lead generation clients, and it happened fast. Tune in as we dive into: - Matt's story of how he made the switch from financial retirement specialist to running Facebook ads at an agency - His method and tactics for thinking about targeting audiences on Facebook - And why he's adapted his strategy to focus on consistent conversion volume rather granular audience If you have run a Facebook campaign and saw results tank over night then this is an episode for you. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #064 - How to Revive a Failing Facebook Campaign - Matt Mason

Julie Friedman

This week on The PPC Show, Julie Friedman Bacchini, President at Neptune Moon, shares her dinosaur perspective on the future of PPC automation in paid search and the great attribution myth.Julie's been in marketing for over 18 years so tune in to hear:1) How advertisers can take baby steps into paid search automation as well as the best used cases for applying automation.2) Then she'll explain why she thinks attribution is kind of a joke.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week on The PPC Show, Julie Friedman Bacchini, President at Neptune Moon, shares her dinosaur perspective on the future of PPC automation in paid search and the great attribution myth. Julie's been in marketing for over 18 years so tune in to hear: 1) How advertisers can take baby steps into paid search automation as well as the best used cases for applying automation. 2) Then she'll explain why she thinks attribution is kind of a joke. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #059 - PPC Automation and The Great Attribution Myth with Julie Friedman Bacchini

The show must go on. This week Paul Wicker from AdStage flies solo while JD commutes home. Contained within are all the headlines you need to know from Google, Facebook, Snap and Twitter crammed into 15 minutes or less. If you love the banter, you'll hate this episode. 😭 If you think JD is just dragging us down, this will be your fave. 😂--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

The show must go on. This week Paul Wicker from AdStage flies solo while JD commutes home. Contained within are all the headlines you need to know from Google, Facebook, Snap and Twitter crammed into 15 minutes or less. If you love the banter, you'll hate this episode. 😭 If you think JD is just dragging us down, this will be your fave. 😂 --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (July 13 - July 26, 2019)

This week Paul Wicker of AdStage and JD Prater of Quora cover surfing, birthdays, and oh yeah... some marketing headlines. The Facebook conversion pixel was down, Instagram restricts diet ads, more targeting options from Microsoft, YouTube adds Masthead ads to YouTube TV, and more! Listen in now! --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week Paul Wicker of AdStage and JD Prater of Quora cover surfing, birthdays, and oh yeah... some marketing headlines. The Facebook conversion pixel was down, Instagram restricts diet ads, more targeting options from Microsoft, YouTube adds Masthead ads to YouTube TV, and more! Listen in now! --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (Sep 7 - Sep 20, 2019)

Welcome to episode #88 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Chadd Powell, Sr. Social Analyst at Hanapin Marketing, to dive into Facebook Analytics and show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business.You’ll learn:- The ins and outs of Facebook analytics and how to measure performance- The metrics you should be tracking and measuring--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Welcome to episode #88 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Chadd Powell, Sr. Social Analyst at Hanapin Marketing, to dive into Facebook Analytics and show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business. You’ll learn: - The ins and outs of Facebook analytics and how to measure performance - The metrics you should be tracking and measuring --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #088 - Chadd Powell - Understanding Facebook Analytics: Breaking Down the Core Features

Oli Gardner

This week on The PPC Show we're joined by Oil Gardner, Co-founder of Unbounce to discuss data-drive design. Follow him on Twitter. And don't forget to register for PPC WEEK sponsored by Unbounce!Fun fact: Oli has seen more landing pages than anyone on the planet, and part of that painstaking and often nosebleed-inducing exercise is that he gets to see some really cool and awful things.If you’re running marketing campaigns – and who isn’t amirite? – then landing pages matter to you.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week on The PPC Show we're joined by Oil Gardner, Co-founder of Unbounce to discuss data-drive design. Follow him on Twitter. And don't forget to register for PPC WEEK sponsored by Unbounce! Fun fact: Oli has seen more landing pages than anyone on the planet, and part of that painstaking and often nosebleed-inducing exercise is that he gets to see some really cool and awful things. If you’re running marketing campaigns – and who isn’t amirite? – then landing pages matter to you. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #055 - Data Driven Design with Oli Gardner, Co-founder of Unbounce

This week Paul Wicker of AdStage and JD Prater of Quora cover the 🔥 marketing headlines.   Instagram kills the Discover tab and tests a new messenger app. YouTube fined up to $200M despite launch of YouTube Kids. Twitter ads large images to the carousel format. Amazon also has a data clean room?! TikTok weirdly launches an audience network in Japan. Listen now!--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week Paul Wicker of AdStage and JD Prater of Quora cover the 🔥 marketing headlines.   Instagram kills the Discover tab and tests a new messenger app. YouTube fined up to $200M despite launch of YouTube Kids. Twitter ads large images to the carousel format. Amazon also has a data clean room?! TikTok weirdly launches an audience network in Japan. Listen now!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (Aug 24 - Aug 30, 2019)

Maddie Cary

Maddie Cary, Director of Paid Search @Point_It Digital joins us to talk about international paid search campaigns.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Maddie Cary, Director of Paid Search @Point_It Digital joins us to talk about international paid search campaigns. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #028 - PPC Domination with Maddie Cary @maddiemarketer

Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andy Taylor, Associate Director of Research at Merkle.Brands may be at Google’s mercy when it comes to the price of branded traffic, but Andy outlines steps they can take to reduce their CPC pain.Stay tuned to learn about:- AdWords brand CPCs up in Q4- Google’s history of algorithm adjustments as corrections- And some actionable tips on what you can do to combat the increase--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andy Taylor, Associate Director of Research at Merkle. Brands may be at Google’s mercy when it comes to the price of branded traffic, but Andy outlines steps they can take to reduce their CPC pain. Stay tuned to learn about: - AdWords brand CPCs up in Q4 - Google’s history of algorithm adjustments as corrections - And some actionable tips on what you can do to combat the increase --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #077 - The Price of AdWords Branded Traffic Increased & How to Combat It

This week Paul Wicker of AdStage and JD Prater of Quora talk about influencer marketing, chocolate rain, Google's search results' backpedal, Pinterest, Etsy and more. Listen now!--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week Paul Wicker of AdStage and JD Prater of Quora talk about influencer marketing, chocolate rain, Google's search results' backpedal, Pinterest, Etsy and more. Listen now!--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (Jan 27, 2020)

Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop agency.We're going to be discussing the Evolution of the Digital Advertising Agency as it relates to the shift within the martech landscape and how it relates to agency staffing models.Stay tuned to learn how they built a technology stack that allowed their agency to pull 45k reports in Q1 while reducing the time spent creating reports and allowing their account manager to focus strategy.- Learn how agencies are leaning on their Martech stack for competitive advantage- How solving for data pipeline and deeper funnel metrics leads to better optimizations- Plus, how they're automating as much as possible so account managers can focus on strategy--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop agency. We're going to be discussing the Evolution of the Digital Advertising Agency as it relates to the shift within the martech landscape and how it relates to agency staffing models. Stay tuned to learn how they built a technology stack that allowed their agency to pull 45k reports in Q1 while reducing the time spent creating reports and allowing their account manager to focus strategy. - Learn how agencies are leaning on their Martech stack for competitive advantage - How solving for data pipeline and deeper funnel metrics leads to better optimizations - Plus, how they're automating as much as possible so account managers can focus on strategy --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #082 - Closed Loop - The Evolution of Digital Advertising Agency

Ad Tech Revenue Roundup Part 2! Twitter, Snap, and Pinterest all released earnings.  The Linkedin CEO is gone. Facebook is getting out of parts of their audience network and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week.  Also, a nice easter egg for those who survive the full episode. 🥚--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Ad Tech Revenue Roundup Part 2! Twitter, Snap, and Pinterest all released earnings.  The Linkedin CEO is gone. Facebook is getting out of parts of their audience network and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week.  Also, a nice easter egg for those who survive the full episode. 🥚--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week in Marketing News (Feb 7th, 2020)

David Rothwell

This week on The PPC Show: We chat Google Shopping, with David Rothwell, author of, "The AdWords Bible of eCommerce". View the live show recording on Blab - https://blab.im/tedqcw--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week on The PPC Show: We chat Google Shopping, with David Rothwell, author of, "The AdWords Bible of eCommerce". View the live show recording on Blab - <a href="https://blab.im/tedqcw" rel="nofollow" target="_blank">https://blab.im/tedqcw</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #004 - Let's Talk Google Shopping with David Rothwell

Ginny Marvin

This week on The PPC Show: We chat with Marketing Land author Ginny Marvin on the State of Marketing--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week on The PPC Show: We chat with Marketing Land author Ginny Marvin on the State of Marketing --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #007 - Let's Talk the State of Marketing with Ginny Marvin

Scott Finholm

This week on The PPC Show: We chat about Bing Ads with Microsoft insider Scott Finholm.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

This week on The PPC Show: We chat about Bing Ads with Microsoft insider Scott Finholm. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

Episode #005 - Let's Talk Bing Ads with Scott Finholm from Microsoft

Instagram hits 1 billion monthly users, up from 800M in SeptemberInstagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users.- IGTV, the longer-form video hub it’s launching for creators.Facebook is Putting Autoplay Video Ads Inside MessengerFacebook found a new place to sell video ads: Inside Messenger, where some users will start to see autoplay video ads appear in their inbox right next to messages from friends and family.Facebook Groups may soon charge monthly subscription fees for accessFacebook will now let group administrators start charging $4.99 to $29.99 a month for exclusive membership in certain groups, the company announced today in a blog post. Parenting, cooking, and home cleaning groups will be the first ones to get the new feature as part of an early test.“While in the past, Facebook groups have always been free, charging for a membership might heighten the sense of exclusivity and make a group feel more special to be in. A paywall may also just drive more people away.”New AdWords Tools to Test &amp; Measure Creative Clements of YouTube Video AdsYouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta.Pinterest Expands Marketing Partners with Creative SpecialtyWe’re announcing a new kind of Pinterest Marketing Partner that will make it easier and more efficient for brands to create great Pins.Twitter Media: A New Home for Publishers on TwitterWe’re excited to announce the launch of Twitter Media, a new website for publishers to learn how to get the most out of Twitter. Twitter Media allows us to scale our team’s work by giving content publishers a resource that’s both inspirational and practical. UPDATE: AdWords is Changing to the New UI Starting on July 10thStarting in July, the new AdWords experience will replace the previous one. You’ll no longer be able to switch between the two in your account or any new accounts you create--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message

Instagram hits 1 billion monthly users, up from 800M in September Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users. - IGTV, the longer-form video hub it’s launching for creators. Facebook is Putting Autoplay Video Ads Inside Messenger Facebook found a new place to sell video ads: Inside Messenger, where some users will start to see autoplay video ads appear in their inbox right next to messages from friends and family. Facebook Groups may soon charge monthly subscription fees for access Facebook will now let group administrators start charging $4.99 to $29.99 a month for exclusive membership in certain groups, the company announced today in a blog post. Parenting, cooking, and home cleaning groups will be the first ones to get the new feature as part of an early test. “While in the past, Facebook groups have always been free, charging for a membership might heighten the sense of exclusivity and make a group feel more special to be in. A paywall may also just drive more people away.” New AdWords Tools to Test &amp; Measure Creative Clements of YouTube Video Ads YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta. Pinterest Expands Marketing Partners with Creative Specialty We’re announcing a new kind of Pinterest Marketing Partner that will make it easier and more efficient for brands to create great Pins. Twitter Media: A New Home for Publishers on Twitter We’re excited to announce the launch of Twitter Media, a new website for publishers to learn how to get the most out of Twitter. Twitter Media allows us to scale our team’s work by giving content publishers a resource that’s both inspirational and practical. UPDATE: AdWords is Changing to the New UI Starting on July 10th Starting in July, the new AdWords experience will replace the previous one. You’ll no longer be able to switch between the two in your account or any new accounts you create --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message</a>

This Week In Ad Tech Headlines (June 18th - 22nd)

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OwlTail

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