Cover image of The Marketer's Journey

The Marketer's Journey

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we sp... Read more

Ranked #1

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CONEX S1: The Magic Pill for Content Marketing

CONEX S1: The Magic Pill for Content Marketing

Erik Qualman, founder of Equalman Studios, stops by the Content Pros Podcast to discuss the huge increase in video conte... Read more

2 Mar 2015

29mins

Ranked #2

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CONEX S1: Create Valuable Content With Company-Wide Collaboration

CONEX S1: Create Valuable Content With Company-Wide Collaboration

Todd Darroca, Marketing Communications Specialist at Spiceworks, drops by the Content Pros Podcast today to discuss how ... Read more

1 Jun 2015

34mins

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Ranked #3

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CONEX S7: How Lion Brand Yarn Company Turns Customers Into Influencers

CONEX S7: How Lion Brand Yarn Company Turns Customers Into Influencers

Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, joins the Content Pros... Read more

20 Nov 2017

32mins

Ranked #4

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CONEX S10: How to Build Attitudinal Personas for Effective Audience Segmentation

CONEX S10: How to Build Attitudinal Personas for Effective Audience Segmentation

Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation th... Read more

26 Nov 2018

28mins

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Ranked #5

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CONEX S8: How Cerebral Selling Creates Relevance Through Empathy

CONEX S8: How Cerebral Selling Creates Relevance Through Empathy

David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways ... Read more

23 Apr 2018

32mins

Ranked #6

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CONEX S2: Learning to Speak Your Community's Language

CONEX S2: Learning to Speak Your Community's Language

Matt Stephenson, Community Manager for Global Symantec, shares nuggets of wisdom about finding your way into a new clien... Read more

12 Nov 2015

30mins

Ranked #7

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CONEX S11: Where to Start When Building Your Content Marketing Strategy

CONEX S11: Where to Start When Building Your Content Marketing Strategy

Jenny Magic, Analyst at Convince & Convert, joins the Content Experience Show Podcast with a seven-step guide to bui... Read more

24 Jun 2019

39mins

Ranked #8

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Ep #15: The Next Wave of B2B Marketing w/ Scott Vaughan

Ep #15: The Next Wave of B2B Marketing w/ Scott Vaughan

The next wave of B2B marketing has arrived.  Marketing and revenue executives are re-thinking their infrastructure, proc... Read more

3 Mar 2020

26mins

Ranked #9

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CONEX S10: How to Guide the Customer Journey With Content

CONEX S10: How to Guide the Customer Journey With Content

Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show ... Read more

31 Dec 2018

27mins

Ranked #10

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CONEX S7: How Salesforce is Using AI to Find Leads You Didn’t Know Existed

CONEX S7: How Salesforce is Using AI to Find Leads You Didn’t Know Existed

Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's... Read more

25 Sep 2017

34mins

Ranked #11

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CONEX S10: Where These Top Ten Marketing Trends Are Heading in 2019

CONEX S10: Where These Top Ten Marketing Trends Are Heading in 2019

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach discuss ten of the top mark... Read more

28 Jan 2019

31mins

Ranked #12

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CONEX S9: How to Produce Content Without the Content Marketing

CONEX S9: How to Produce Content Without the Content Marketing

John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of mark... Read more

28 May 2018

34mins

Ranked #13

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Ep #4: Making It to the Top: Becoming the Head of Marketing w/ James Winter

Ep #4: Making It to the Top: Becoming the Head of Marketing w/ James Winter

What’s it like in your first year of your first job as head of marketing? For one thing, you have to build your team.On ... Read more

3 Dec 2019

29mins

Ranked #14

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CONEX S2: Why Content Experience Matters

CONEX S2: Why Content Experience Matters

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch ... Read more

21 Jan 2016

31mins

Ranked #15

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CONEX S11: Why Your Business Must Have a Documented Content Strategy

CONEX S11: Why Your Business Must Have a Documented Content Strategy

Robert Rose, self-described Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss the... Read more

11 Mar 2019

38mins

Ranked #16

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CONEX S7: Six Content Marketing Pros Share What's Wrong With Content Marketing Today

CONEX S7: Six Content Marketing Pros Share What's Wrong With Content Marketing Today

Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to... Read more

29 Aug 2017

27mins

Ranked #17

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CONEX S10: Why Emotion Is Key in Experiential Marketing

CONEX S10: Why Emotion Is Key in Experiential Marketing

Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connectio... Read more

4 Feb 2019

28mins

Ranked #18

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CONEX S8: How University of Arizona is Using Audience Segmentation to Optimize Engagemen

CONEX S8: How University of Arizona is Using Audience Segmentation to Optimize Engagemen

Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Ar... Read more

19 Feb 2018

32mins

Ranked #19

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CONEX S2: How to Take the Challenger Approach to Content Marketing

CONEX S2: How to Take the Challenger Approach to Content Marketing

​Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast wit... Read more

27 Nov 2015

34mins

Ranked #20

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CONEX S9: Why Brand Building Matters in the Content Department

CONEX S9: Why Brand Building Matters in the Content Department

Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing... Read more

30 Jul 2018

37mins

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