I'm back baby! In this episode I describe what I've been up to the past 2 years, some of the insane learning lessons I've had, a couple of the crazy wins I achieved, and where the podcast is headed next. Hit me up at jeremy@jeremyreeves.com with any thoughts, questions, or if you need help scaling your business!

I'm back baby! In this episode I describe what I've been up to the past 2 years, some of the insane learning lessons I've had, a couple of the crazy wins I achieved, and where the podcast is headed next. Hit me up at <a href="mailto:jeremy@jeremyreeves.com">jeremy@jeremyreeves.com</a> with any thoughts, questions, or if you need help scaling your business!

I'm Back! 

In this episode... I tell you why I'm taking a "leave of absence" for a while... and what that means for the podcast!

In this episode... I tell you why I'm taking a "leave of absence" for a while... and what that means for the podcast!

Taking a Leave of Absence

In this episode, we talk about how to take control of your prospects buying process by understanding and exploiting the correct TIMING in your sales funnel. I'll also give you a few tips on ways to speed up the buying process so the best timing for them is exactly when you want them to buy (in an ethical way, of course). Enjoy! Resources Mentioned: None

In this episode, we talk about how to take control of your prospects buying process by understanding and exploiting the correct TIMING in your sales funnel. I'll also give you a few tips on ways to speed up the buying process so the best timing for them is exactly when you want them to buy (in an ethical way, of course). Enjoy! Resources Mentioned: None

How to Take Control of the Buying Process

In this episode, we discuss my daily ritual for achieving high performance for the long-term. Enjoy!

In this episode, we discuss my daily ritual for achieving high performance for the long-term. Enjoy!

How to be a High-Performing Entrepreneur in 3-5 Minutes Per Day

In today's episode, I share a funny (but somewhat sad) story of a berating prospective client, along with wisdom for both clients who hire service providers, and other service providers like myself. Enjoy... and play nice! Resources Mentioned Adagio Teas

In today's episode, I share a funny (but somewhat sad) story of a berating prospective client, along with wisdom for both clients who hire service providers, and other service providers like myself. Enjoy... and play nice! Resources Mentioned <a href="http://www.adagio.com/" rel="nofollow" target="_blank">Adagio Teas</a>

Sage Wisdom & A Funny Story For Both Clients & Service Providers

In today's episode, I discuss a topic that plagues many entrepreneurs - testing "proof of concept" in the fastest way possible! That way you can course-correct quickly without wasting much time or money. Enjoy!   Resources Mentioned None

In today's episode, I discuss a topic that plagues many entrepreneurs - testing "proof of concept" in the fastest way possible! That way you can course-correct quickly without wasting much time or money. Enjoy!   Resources Mentioned None

The Fastest Path To Cash Concept

In this episode I talk about changes to the podcast in 2017, as well as my own 2017 goals! Resources Mentioned None

In this episode I talk about changes to the podcast in 2017, as well as my own 2017 goals! Resources Mentioned None

Podcast Changes In 2017

In this episode, I walk you through a very simple formula for creating "WOW" promotions... either throughout the holidays or at any point during the year. Enjoy! Resources Mentioned None Transcript Jeremy Reeves: Hey what is going on everybody. Jeremy Reeves here with another episode of The Sales Funnel Mastery Podcast. And I am actually in my car right now, so I apologized if there is any audio issues, but hopefully you can hear me well. I’m on my way home right now from a funnel day that I just had with a client and we went over something that I wanted to kind of share with everybody and that is creating a WOW Offer. I actually just realized that you know, the kind of acronym with it, the WOW was very easy one to kind of come up with because it stands for the WHAT so like, the WHAT are you selling, the OFFER and then the WHY, right. So the WHAT, the OFFER, and the WHY. So just think of that as a WOW offer. So let us start with the WHAT right, so when you are -- you know, when you are coming up with you know, right now it is kind of early December. A lot of people are going to be having Christmas sales and promotions and things like that. All that kind of fun stuff, New Years. For him, he is in the health industry so you know, we have a lot going on with you know, the New Year’s resolutions and all that kind of fun stuff. So the first thing that when you are figuring out an offer to do you know, and I created some amazing promotions for some of my past clients. I created tons and tons and tons of money for them and I am going to be doing you know, the same for him. The first (inaudible 1:45.7) to place is you know, what, like what are you giving away? So if you only have 1 product, the what is easy because you know, doing something with that product right. For him, he has all kinds of stuff. He has I think like 6 or 7 different supplements. He has these meal bags which are like a whole bunch of different meal bags in different varieties and shapes and sizes and colors and all kind of stuff you know, he has yoga pants. He is having all kinds of stuff you know. So we sat down first to figure out the what okay and I will not go into the details about exactly what we are doing because that is you know, kind of confidential information that we went over, but the point is the first thing that I want you to think off is what, right. What are you going to -- what is the promotion going to be around essentially like what is the product or the service that the promotion is going to be about, okay. And then once you figured that out then -- and by the way, I usually go for the one the most profitability. In case you have a bunch of products and services, go usually with the one that has the most profitability because -- I apologize, it is getting loud here, I am passing at really loud truck. Hold on, okay. So go with the one with the most profitability and the reason for that is if you are going to give a discount right, you have the most margin to play with, okay. So if you have something that only has like a 25% margin you know, you do not really have much to play with so your offer the next part -- your offer is not really going to be that sexy, okay. So now that you pick out your what, right. We are going to go to the offer. So when you are figuring out an offer, a lot of people get this wrong. This is the most important part of this entire process, okay. So when you are selling a product or service, the 3 things that you need to kind of keep in mind are the traffic you know, the audience, the offer, and the copy, okay. Now when you are doing these promotions by far the most important thing is the offer itself, alright. It is more important -- I mean you already have the audience because you are doing this to your house list so your audience (inaudible 4:03.4) taken care off right. And then the copy, if you have a great, great offer, the copy writes itself alright, much more so than you know, if you are writing like a full sales letter or something like that because this is just based 100% on the offer really you know. You are not really selling them on everything else. So when you are coming up with your offer, basically, you have to get creative here. This is something that really you just need to brainstorm with somebody. It is really hard to just think like, oh you know, let us just do this you know. Sometimes it is easy like if you have an information product, you can just do 50% off like that is easy you know, it is a great offer. If you are not that lucky, sometimes a little bit harder, right. So for him, we actually did 2 parts of an offer. So we did basically 1% off and then also we added kind of an extra thing to that. Again, I will not get into it because that is kind of what me and him went over, but we did kind of just like 2 part offer okay and then that actually led into our reason why, okay. So going back to the offers for a sec. What you want to try to do is come up with creative ways that you can add more value okay without digging into your profitability, alright. So that may mean one of two things. It may mean doing less of a discount, but giving them some other type of value in exchange like another bonus or more time for consultation or something like that or you can think of it in terms of if you use the offer itself as kind of a lost leader and then you have an up sell in place or you know your backend -- you know your backend stats and you know that even though you might not make a lot of money on the offer itself you are going to get people who are going to buy your next product then I would also consider that as part of this whole process, okay. So that is kind of your offer just come up with something that be creative. Do not be lazy about this. This is where you should spend like 80% of your time is actually thinking about an amazing offer that nobody else is offering that stands out, that is amazing like it is so awesome that it is like ridiculous to pass up. People would be just insane if they pass it up, alright. So now you have who or you know, you have the audience, alright. So you have the -- you know, you have the audience. You have the what, right. So you have the whatever product that you picked and now you have your offer, okay. So now we are at the last W in the equation here and that is the why, alright. You cannot do these promotions without a reason why. You have to have a reason why you are doing the promotion. Again, sometimes you can get lucky and the promotion is just as simple as you are doing a Black Friday sale or you are doing a birthday sale or an anniversary or Christmas sale or whatever it is, right, but people actually respond better and they do work really well, but people actually respond also really well because you do not have to do these for just around holidays. You can do them at any time really. I teach my clients how to do this all the time. You know, you can do a thank you sale. You can do you know, some type of like a customer anniversary right. So they bought it from you a year ago and it is 1 year anniversary. You can do the customer’s birthday you know. You can do it based around different holidays. You can do it based around different -- if you find the calendar with like wacky holidays on it like there is you know, National Popcorn day. The other day actually was National Chest Day so like in bodybuilding. It was National Chest Day right. So if you are selling like bras or something like that you know, you can do it in National Chest Day. So look for things like that. Get creative about it and make it a fun event okay. And then -- but come up with a reason why. So for this client, we are doing a double -- kind of a double promotion. So we kind of wrap that around and this is the only part (inaudible 8:28.5) we wrap that around the fact that in his office they were celebrating the two kind of biggest you know, most common holidays in the month of December which are Hanukkah and Christmas, okay and you know, of course, there are other ones, but those are like the two that -- he and his staff are celebrating okay. So you know, the whole kind of theme is wrap around hey you know, we are doing -- we are having multiple holiday parties and celebrations and we thought that you should join in on the fun and you get rather than just giving you one discount (inaudible 9:02.1) giving 2 separate -- it is kind of like a double promotion-type deal, right. So that is kind of what we did you know for him, alright. And that is pretty much all there is to it. So just think of the WOW Formula, okay. So you are thinking of the WHAT and that is the actual like whatever the product or the services that you are going to wrap the promotion around and then you are thinking of the OFFER itself and then you are thinking of the WHY, the reason why, okay. And if you really nail those 3, and that is all you have to nail because if you get those, the copies are going to write itself and obviously you can do you know, you can increase the results quite a bit with really, really, really solid copy, but if you really nail those, you are already 80% of the way there and then you know, the better copy you write it is just going to take the really good results that you are going to get, it is going to amplify those results and get you better results, right. So that is it. That is all I got for today. I am actually going to be home here in a couple of minutes. So I am going to hop off here, but I hope everyone has a fantastic week and I hope you are also having fantastic month. Again, really quick reminder, if you have not started planning for 2017, do it now. Now is the time to start planning. Do not wait until after January you know. You want to start planning January now and next year and start getting your promotions in place so that you can hit the ground running in January rather than starting from scratch in January. Huge, huge difference in terms of your overall motivation level going in to the New Year, right. So I hope everyone is doing well. I hope you enjoy this episode and that you share it with your friends and all that kind of good stuff and if you want to get in touch to talk about a project then just reach out at support@jeremyreeves.com. I will talk to you soon.

In this episode, I walk you through a very simple formula for creating "WOW" promotions... either throughout the holidays or at any point during the year. Enjoy! Resources Mentioned None Transcript Jeremy Reeves: Hey what is going on everybody. Jeremy Reeves here with another episode of The Sales Funnel Mastery Podcast. And I am actually in my car right now, so I apologized if there is any audio issues, but hopefully you can hear me well. I’m on my way home right now from a funnel day that I just had with a client and we went over something that I wanted to kind of share with everybody and that is creating a WOW Offer. I actually just realized that you know, the kind of acronym with it, the WOW was very easy one to kind of come up with because it stands for the WHAT so like, the WHAT are you selling, the OFFER and then the WHY, right. So the WHAT, the OFFER, and the WHY. So just think of that as a WOW offer. So let us start with the WHAT right, so when you are -- you know, when you are coming up with you know, right now it is kind of early December. A lot of people are going to be having Christmas sales and promotions and things like that. All that kind of fun stuff, New Years. For him, he is in the health industry so you know, we have a lot going on with you know, the New Year’s resolutions and all that kind of fun stuff. So the first thing that when you are figuring out an offer to do you know, and I created some amazing promotions for some of my past clients. I created tons and tons and tons of money for them and I am going to be doing you know, the same for him. The first (inaudible 1:45.7) to place is you know, what, like what are you giving away? So if you only have 1 product, the what is easy because you know, doing something with that product right. For him, he has all kinds of stuff. He has I think like 6 or 7 different supplements. He has these meal bags which are like a whole bunch of different meal bags in different varieties and shapes and sizes and colors and all kind of stuff you know, he has yoga pants. He is having all kinds of stuff you know. So we sat down first to figure out the what okay and I will not go into the details about exactly what we are doing because that is you know, kind of confidential information that we went over, but the point is the first thing that I want you to think off is what, right. What are you going to -- what is the promotion going to be around essentially like what is the product or the service that the promotion is going to be about, okay. And then once you figured that out then -- and by the way, I usually go for the one the most profitability. In case you have a bunch of products and services, go usually with the one that has the most profitability because -- I apologize, it is getting loud here, I am passing at really loud truck. Hold on, okay. So go with the one with the most profitability and the reason for that is if you are going to give a discount right, you have the most margin to play with, okay. So if you have something that only has like a 25% margin you know, you do not really have much to play with so your offer the next part -- your offer is not really going to be that sexy, okay. So now that you pick out your what, right. We are going to go to the offer. So when you are figuring out an offer, a lot of people get this wrong. This is the most important part of this entire process, okay. So when you are selling a product or service, the 3 things that you need to kind of keep in mind are the traffic you know, the audience, the offer, and the copy, okay. Now when you are doing these promotions by far the most important thing is the offer itself, alright. It is more important -- I mean you already have the audience because you are doing this to your house list so your audience (inaudible 4:03.4) taken care off right. And then the copy, if you have a great, great offer, the copy writes itself alright, much more so than you know, if you are writing like a full sales letter or something like that because this is just based 100% on the offer really you know. You are not really selling them on everything else. So when you are coming up with your offer, basically, you have to get creative here. This is something that really you just need to brainstorm with somebody. It is really hard to just think like, oh you know, let us just do this you know. Sometimes it is easy like if you have an information product, you can just do 50% off like that is easy you know, it is a great offer. If you are not that lucky, sometimes a little bit harder, right. So for him, we actually did 2 parts of an offer. So we did basically 1% off and then also we added kind of an extra thing to that. Again, I will not get into it because that is kind of what me and him went over, but we did kind of just like 2 part offer okay and then that actually led into our reason why, okay. So going back to the offers for a sec. What you want to try to do is come up with creative ways that you can add more value okay without digging into your profitability, alright. So that may mean one of two things. It may mean doing less of a discount, but giving them some other type of value in exchange like another bonus or more time for consultation or something like that or you can think of it in terms of if you use the offer itself as kind of a lost leader and then you have an up sell in place or you know your backend -- you know your backend stats and you know that even though you might not make a lot of money on the offer itself you are going to get people who are going to buy your next product then I would also consider that as part of this whole process, okay. So that is kind of your offer just come up with something that be creative. Do not be lazy about this. This is where you should spend like 80% of your time is actually thinking about an amazing offer that nobody else is offering that stands out, that is amazing like it is so awesome that it is like ridiculous to pass up. People would be just insane if they pass it up, alright. So now you have who or you know, you have the audience, alright. So you have the -- you know, you have the audience. You have the what, right. So you have the whatever product that you picked and now you have your offer, okay. So now we are at the last W in the equation here and that is the why, alright. You cannot do these promotions without a reason why. You have to have a reason why you are doing the promotion. Again, sometimes you can get lucky and the promotion is just as simple as you are doing a Black Friday sale or you are doing a birthday sale or an anniversary or Christmas sale or whatever it is, right, but people actually respond better and they do work really well, but people actually respond also really well because you do not have to do these for just around holidays. You can do them at any time really. I teach my clients how to do this all the time. You know, you can do a thank you sale. You can do you know, some type of like a customer anniversary right. So they bought it from you a year ago and it is 1 year anniversary. You can do the customer’s birthday you know. You can do it based around different holidays. You can do it based around different -- if you find the calendar with like wacky holidays on it like there is you know, National Popcorn day. The other day actually was National Chest Day so like in bodybuilding. It was National Chest Day right. So if you are selling like bras or something like that you know, you can do it in National Chest Day. So look for things like that. Get creative about it and make it a fun event okay. And then -- but come up with a reason why. So for this client, we are doing a double -- kind of a double promotion. So we kind of wrap that around and this is the only part (inaudible 8:28.5) we wrap that around the fact that in his office they were celebrating the two kind of biggest you know, most common holidays in the month of December which are Hanukkah and Christmas, okay and you know, of course, there are other ones, but those are like the two that -- he and his staff are celebrating okay. So you know, the whole kind of theme is wrap around hey you know, we are doing -- we are having multiple holiday parties and celebrations and we thought that you should join in on the fun and you get rather than just giving you one discount (inaudible 9:02.1) giving 2 separate -- it is kind of like a double promotion-type deal, right. So that is kind of what we did you know for him, alright. And that is pretty much all there is to it. So just think of the WOW Formula, okay. So you are thinking of the WHAT and that is the actual like whatever the product or the services that you are going to wrap the promotion around and then you are thinking of the OFFER itself and then you are thinking of the WHY, the reason why, okay. And if you really nail those 3, and that is all you have to nail because if you get those, the copies are going to write itself and obviously you can do you know, you can increase the results quite a bit with really, really, really solid copy, but if you really nail those, you are already 80% of the way there and then you know, the better copy you write it is just going to take the really good results that you are going to get, it is going to amplify those results and get you better results, right. So that is it. That is all I got for today. I am actually going to be home here in a couple of minutes. So I am going to hop off here, but I hope everyone has a fantastic week and I hope you are also having fantastic month. Again, really quick reminder, if you have not started planning for 2017, do it now. Now is the time to start planning. Do not wait until after January you know. You want to start planning January now and next year and start getting your promotions in place so that you can hit the ground running in January rather than starting from scratch in January. Huge, huge difference in terms of your overall motivation level going in to the New Year, right. So I hope everyone is doing well. I hope you enjoy this episode and that you share it with your friends and all that kind of good stuff and if you want to get in touch to talk about a project then just reach out at support@jeremyreeves.com. I will talk to you soon.

How To Create WOW Promotions

In today's episode, I walk you through the 3 crucial steps I ask myself and my clients when we're thinking of the fastest, easiest path to grow. Very important to know as you put together your 2017 plan. Enjoy! Resources Mentioned None Transcript Jeremy Reeves: Hey what is going on guys and girls. Jeremy Reeves here with another episode of The Sales Funnel Mastery Podcast. Today, I want to talk about something that -- I have been thinking about actually since yesterday. So I have a phone call with someone yesterday, David. Hi David, if you are listening to this. I do not know if you are listening to podcast or not. But David and I are going to do a funnel day together. It turns out he actually lives like an hour from me which is kind of awesome. I do not really you know, find too many people who also live in Pennsylvania and especially close to me. So that is kind of cool. And you know one of the things that we kind of talked about and will figure out during the funnel day is kind of where to start, right because he has a lot of things going on, they are already doing really, really well in business, but they do not really have good sales funnel in place. So we are going to work on this kind of you know, taking them from doing well to doing you know, really well you know, from great to extraordinary that kind of thing. And so I have been thinking since I talked to him yesterday about you know, when you have a lot of things going on or even if you do not have that many things going on but you are you know, you are looking to grow you know, it is December 1st as I am recording this and you know, if you are looking to grow for next year like you know, a lot of you guys and girls are probably thinking about 2017 now and it is like alright well you know, I am making my plan for next year and where do I start? Like you know, what are the things to focus on because there is a billion different things that you can do, but there is only one of you, you know, and even if you have a team there is only 1 team. There is only a certain finite amount of people on your team that have a finite amount of time. So you have to figure out how to spend that time wisely. So I pretty much you know, when I am looking at you know, where do you start first right. There are really 3 big things that I look at, okay and the first one is, where you already have momentum. So you know, look at your business and if you have a hundred things going on and you are looking to find new growth in your business start with you know, where do you already have the most momentum, okay. And I typically like, I like to maximize the places that are already doing well. So for example if you have let us just say that your main source of traffic is affiliates, right. Could be affiliates, could be cold traffic you know or you know it could be like pay-per-click, Facebook or Google or whatever or it could be you know, SEO or whatever it is. Look at you know, figure out where you already have that momentum and maximize that first okay. So if you are already doing Facebook ads before you start going into you know, Youtube and Nativeads and you know SEO like all those other things. First, maximize what is already working in your business. That is going to help you find you know, faster growth than if you start a new like a new traffic channel for example right. If affiliates are your biggest thing, then maximize that first right. Really nail down that process first before moving on to you know, to other things, you know, to other traffic sources or to other you know, conversion things that you are testing or whatever it is. So that is the first big one is find out where you already have momentum. Put your focus there first right and maximize that first before moving on to other things. The second thing is what is the biggest leverage, okay. By the way some of these may cancel the other one out. So you are going to have to you know, there is a little bit of a gut call in here and that is why these funnel days are so valuable with people because we talk about you know, we discuss all of this. We go through all of this. It brings clarity in everything and we figure out we kind of consider all the different angles and figure out which way is the best one okay. And (inaudible 4:03.5) is just experience. It is your gut. It is your intuition figuring out where to you know, where to go next. So anyway, so the second one is you know, what is the biggest leverage, okay. So you know, you guys have probably heard a lot about leverage you know, it is always you know, if you want to grow you know, figure out where you can have the most leverage because for every you know, ounce of energy that you put in you want to find what is going to give you the biggest output for the least input essentially, right. So you know, figure out. Look at your business and say okay, where do I have leverage. Where is you know, so for example let us just say that you have 8 different products right, and one of those products is by far you know, head and shoulders a clear winner that gives you the most revenue right. So for example let us just say that you have just for example’s sake. Let us just say that you have 7 like lower end products for like $50 or $100 and then you have 1 that is $1,000 right. Well you might want to focus on the $1,000 product because that is going to give you the biggest leverage right. Maybe you put together webinar for that or maybe you know, whatever your kind of sales process for that is going to be. You have to look at where am I going to find the biggest leverage. Like where can I get the biggest growth from least amount of effort okay, because essentially if you can you know, if you have 8 hours in a day and it is only going to take you 2 hours to work on the you know, the thing with the biggest leverage, okay. And you can you know, you are going to get a bigger impact from that than if you put 6 hours in something else right. Where are you going to spend your time, you are going to spend it on the one where you can get the biggest leverage with a least amount of effort, okay. Because then that freeze up your time to also include other things to add other things into the mix you know. To make new hires or to start new marketing channels or to start splint testing or you know, whatever your time is best spent doing okay. So you know, number 1, look where you already have momentum. Number 2 where is your biggest leverage, okay. So for him, he is in like the health space okay. So he has various products and supplements and things like that and so for him, the biggest leverage you know, there are kind of 2 ways that you know, I feel we are probably going to go about it. Number 1 he already has momentum selling you know bags right there are these like (inaudible 6:34.7) bags. So there is already momentum there okay, but then we are also looking at what is the biggest leverage and that is more of the supplements because there is a lot more opportunity there to grow over the bags okay. So that is probably like what I was talking before about where you have to look at all of the different factors and say okay well you know, what is the best one like using your intuition. For me so far, not knowing that much about the business yet I will find that out more when we do the funnel day. That one is probably going to be the winner looking into the supplements because that is where I have a lot of my expertise. That is where he can find the biggest opportunity for growth okay because you know, it has a higher margins. There is more places to sell it. You can get into cold traffic whereas with the bags it is you know, a little bit harder to do that you know, because there are not like such -- as easy as it sell you know, that kind of thing. So there are a lot of factors (inaudible 7:32.2). The 3rd one is where can you get the quickest win. So a lot of times -- this is really about knowing your own personality right? So for me, not always, but sometimes, I can push back the reward for a very long time okay. So for example, I just launched the high ticket freedom formula course, alright. I worked on that for you know a good portion of this year knowing that I was not going to see any kind of financial reward right, for a long time and that is okay because I knew that once it went live you know, the reward was going to be worth it okay. It is actually -- we are actually going live on Facebook ads tomorrow with that. So that is really exciting. I am not sure when this is going live. If Andrea gets it live today then -- she is my VA, then it will be going live tomorrow, but anyway, so you know, where can you get the quickest one? A lot of people you know, and this is not a good or bad thing. It is just kind of it is what it is. A lot of people need confidence, alright. They need confidence in order to keep progressing. So rather than -- and this is what I do with a lot of my clients. If I have a really big funnel that I am putting together for clients that is going to take like 2 or 3 months right. A lot of times what I will do is get them a quick win upfront. So for example, for this client, right, we are probably going to figure out a lot of stuff that we can do over the next like 3 or 6 months, but I do not want to have to make him wait to get a return on this investment right because when I work with clients, one of the you know, the first things that goes through my head is how do I get this client a return right, where they are making money back as fast as humanly possible. And for him, you know, it is December 1st today, right. So what is coming up in a month for health. Everybody wants to lose weight. So you know, there is a very, very good chance that we are going to do a promotion, some kind of promotion this month or you know, set it up for early next month or whatever. We will figure that out with him to get him a quick win. So that win is going to basically pay for my fees right and then the rest is kind of just -- he already got that win and the rest is gravy right. So you know, where can you get the quickest win is the 3rd big one. What I do is when I am working with clients especially during these funnel days. That is what I look at right. So you know, we look at where you already have momentum. We look at you know, where is the biggest leverage in the business? What is the biggest opportunity for growth and the easiest way to get that you know opportunity you know, so if you have a whole bunch of trip wires that is probably not the biggest opportunity. If you have some kind of standout products or services that are higher ticket and you know that kind of thing, the biggest leverage is probably getting a funnel like a paid funnel to that to work properly right. And then the 3rd thing is you know where can you get the quickest win. So while you are thinking about 1 and 2 that is like more of a long term, right, you are also thinking about the short term and that is where you can get the quickest win, okay. So can you do some kind of you know promotion to get a quick win? Can you do -- if you are going to put together a big funnel, can you do just one piece of it, launch that to your audience get the results and then use that to kind of springboard to the rest of the sales funnel right. So you know, those are just kind of -- a couple quick things that I look at you know, I know everybody is going to start thinking about planning that kind of thing and you know, those are some of the ways that I look at you know, essentially how to achieve faster growth in the easiest way because there is you know, you can find growth. Anybody can grow, but it is a matter of how hard it is and how reliable is going to actually happen, right like the chances of it actually working. So those are some of the ways that I work with clients and also in my own business for you know, looking at growth right. So I hope you enjoy that. If you want to get in touch about doing a funnel day feel free to reach out. You can email support@jeremyreeves.com. Just let me know if you want any more information about that. It is basically where we spend an entire day together and kind of map out you know, everything in your business. It really depends on what your goals are you know, it is all based on you. There is not like you know, we do this then we do this then we do this. It is all based on you know, where you are in your business and what you are trying to achieve. I have done them in the past where you know, working with multi-million dollar companies that you know, the owner just wanted more free time right and we figured out ways to automate her marketing and you know, put together an automated sales funnel and she actually took a 2-week vacation for the first time -- completely unplugged in, I think it was like 8 years before that which is kind of awesome you know And then there are other things that (inaudible 12:16.4) looking for growth you know. I actually just did one a couple of weeks ago and showed the client a lead generation technique that doubled his leads right, within -- it was like 2 days after the funnel day and he -- he actually emailed me and he is like, Oh my God dude, I just got like double leads and yeah so everything above that I mean it is you know, double leads and then we have also put together stuff for you know, higher conversions throughout the sales funnel, all that kind of fun stuff you know, I can go on and on. Another one actually I did last -- I think it was last year. Last year you know, she -- and I talked about this in the high ticket freedom formula webinar. She quadrupled her business since you know, since our funnel day and it is really just about focusing you know, it is about okay, well what is working you know, where is the leverage and you know, let us nail that and that what she did and she quadrupled her business. She went from -- it was around $20,000 a month and now I think it averages $80,000 a month. She has had a couple $100,000 plus months. In fact, I think last month, she had $100,000 because she does income reports. So I follow her you know, keep in touch. But anyway, if you are interested in that, shoot me an email it is at support@jeremyreeves.com and we can chat about that and yeah that is it for today. I hope you have an amazing weekend. I hope this helped you and anything else I can do to help you just let me know. Talk to you soon.

In today's episode, I walk you through the 3 crucial steps I ask myself and my clients when we're thinking of the fastest, easiest path to grow. Very important to know as you put together your 2017 plan. Enjoy! Resources Mentioned None Transcript Jeremy Reeves: Hey what is going on guys and girls. Jeremy Reeves here with another episode of The Sales Funnel Mastery Podcast. Today, I want to talk about something that -- I have been thinking about actually since yesterday. So I have a phone call with someone yesterday, David. Hi David, if you are listening to this. I do not know if you are listening to podcast or not. But David and I are going to do a funnel day together. It turns out he actually lives like an hour from me which is kind of awesome. I do not really you know, find too many people who also live in Pennsylvania and especially close to me. So that is kind of cool. And you know one of the things that we kind of talked about and will figure out during the funnel day is kind of where to start, right because he has a lot of things going on, they are already doing really, really well in business, but they do not really have good sales funnel in place. So we are going to work on this kind of you know, taking them from doing well to doing you know, really well you know, from great to extraordinary that kind of thing. And so I have been thinking since I talked to him yesterday about you know, when you have a lot of things going on or even if you do not have that many things going on but you are you know, you are looking to grow you know, it is December 1st as I am recording this and you know, if you are looking to grow for next year like you know, a lot of you guys and girls are probably thinking about 2017 now and it is like alright well you know, I am making my plan for next year and where do I start? Like you know, what are the things to focus on because there is a billion different things that you can do, but there is only one of you, you know, and even if you have a team there is only 1 team. There is only a certain finite amount of people on your team that have a finite amount of time. So you have to figure out how to spend that time wisely. So I pretty much you know, when I am looking at you know, where do you start first right. There are really 3 big things that I look at, okay and the first one is, where you already have momentum. So you know, look at your business and if you have a hundred things going on and you are looking to find new growth in your business start with you know, where do you already have the most momentum, okay. And I typically like, I like to maximize the places that are already doing well. So for example if you have let us just say that your main source of traffic is affiliates, right. Could be affiliates, could be cold traffic you know or you know it could be like pay-per-click, Facebook or Google or whatever or it could be you know, SEO or whatever it is. Look at you know, figure out where you already have that momentum and maximize that first okay. So if you are already doing Facebook ads before you start going into you know, Youtube and Nativeads and you know SEO like all those other things. First, maximize what is already working in your business. That is going to help you find you know, faster growth than if you start a new like a new traffic channel for example right. If affiliates are your biggest thing, then maximize that first right. Really nail down that process first before moving on to you know, to other things, you know, to other traffic sources or to other you know, conversion things that you are testing or whatever it is. So that is the first big one is find out where you already have momentum. Put your focus there first right and maximize that first before moving on to other things. The second thing is what is the biggest leverage, okay. By the way some of these may cancel the other one out. So you are going to have to you know, there is a little bit of a gut call in here and that is why these funnel days are so valuable with people because we talk about you know, we discuss all of this. We go through all of this. It brings clarity in everything and we figure out we kind of consider all the different angles and figure out which way is the best one okay. And (inaudible 4:03.5) is just experience. It is your gut. It is your intuition figuring out where to you know, where to go next. So anyway, so the second one is you know, what is the biggest leverage, okay. So you know, you guys have probably heard a lot about leverage you know, it is always you know, if you want to grow you know, figure out where you can have the most leverage because for every you know, ounce of energy that you put in you want to find what is going to give you the biggest output for the least input essentially, right. So you know, figure out. Look at your business and say okay, where do I have leverage. Where is you know, so for example let us just say that you have 8 different products right, and one of those products is by far you know, head and shoulders a clear winner that gives you the most revenue right. So for example let us just say that you have just for example’s sake. Let us just say that you have 7 like lower end products for like $50 or $100 and then you have 1 that is $1,000 right. Well you might want to focus on the $1,000 product because that is going to give you the biggest leverage right. Maybe you put together webinar for that or maybe you know, whatever your kind of sales process for that is going to be. You have to look at where am I going to find the biggest leverage. Like where can I get the biggest growth from least amount of effort okay, because essentially if you can you know, if you have 8 hours in a day and it is only going to take you 2 hours to work on the you know, the thing with the biggest leverage, okay. And you can you know, you are going to get a bigger impact from that than if you put 6 hours in something else right. Where are you going to spend your time, you are going to spend it on the one where you can get the biggest leverage with a least amount of effort, okay. Because then that freeze up your time to also include other things to add other things into the mix you know. To make new hires or to start new marketing channels or to start splint testing or you know, whatever your time is best spent doing okay. So you know, number 1, look where you already have momentum. Number 2 where is your biggest leverage, okay. So for him, he is in like the health space okay. So he has various products and supplements and things like that and so for him, the biggest leverage you know, there are kind of 2 ways that you know, I feel we are probably going to go about it. Number 1 he already has momentum selling you know bags right there are these like (inaudible 6:34.7) bags. So there is already momentum there okay, but then we are also looking at what is the biggest leverage and that is more of the supplements because there is a lot more opportunity there to grow over the bags okay. So that is probably like what I was talking before about where you have to look at all of the different factors and say okay well you know, what is the best one like using your intuition. For me so far, not knowing that much about the business yet I will find that out more when we do the funnel day. That one is probably going to be the winner looking into the supplements because that is where I have a lot of my expertise. That is where he can find the biggest opportunity for growth okay because you know, it has a higher margins. There is more places to sell it. You can get into cold traffic whereas with the bags it is you know, a little bit harder to do that you know, because there are not like such -- as easy as it sell you know, that kind of thing. So there are a lot of factors (inaudible 7:32.2). The 3rd one is where can you get the quickest win. So a lot of times -- this is really about knowing your own personality right? So for me, not always, but sometimes, I can push back the reward for a very long time okay. So for example, I just launched the high ticket freedom formula course, alright. I worked on that for you know a good portion of this year knowing that I was not going to see any kind of financial reward right, for a long time and that is okay because I knew that once it went live you know, the reward was going to be worth it okay. It is actually -- we are actually going live on Facebook ads tomorrow with that. So that is really exciting. I am not sure when this is going live. If Andrea gets it live today then -- she is my VA, then it will be going live tomorrow, but anyway, so you know, where can you get the quickest one? A lot of people you know, and this is not a good or bad thing. It is just kind of it is what it is. A lot of people need confidence, alright. They need confidence in order to keep progressing. So rather than -- and this is what I do with a lot of my clients. If I have a really big funnel that I am putting together for clients that is going to take like 2 or 3 months right. A lot of times what I will do is get them a quick win upfront. So for example, for this client, right, we are probably going to figure out a lot of stuff that we can do over the next like 3 or 6 months, but I do not want to have to make him wait to get a return on this investment right because when I work with clients, one of the you know, the first things that goes through my head is how do I get this client a return right, where they are making money back as fast as humanly possible. And for him, you know, it is December 1st today, right. So what is coming up in a month for health. Everybody wants to lose weight. So you know, there is a very, very good chance that we are going to do a promotion, some kind of promotion this month or you know, set it up for early next month or whatever. We will figure that out with him to get him a quick win. So that win is going to basically pay for my fees right and then the rest is kind of just -- he already got that win and the rest is gravy right. So you know, where can you get the quickest win is the 3rd big one. What I do is when I am working with clients especially during these funnel days. That is what I look at right. So you know, we look at where you already have momentum. We look at you know, where is the biggest leverage in the business? What is the biggest opportunity for growth and the easiest way to get that you know opportunity you know, so if you have a whole bunch of trip wires that is probably not the biggest opportunity. If you have some kind of standout products or services that are higher ticket and you know that kind of thing, the biggest leverage is probably getting a funnel like a paid funnel to that to work properly right. And then the 3rd thing is you know where can you get the quickest win. So while you are thinking about 1 and 2 that is like more of a long term, right, you are also thinking about the short term and that is where you can get the quickest win, okay. So can you do some kind of you know promotion to get a quick win? Can you do -- if you are going to put together a big funnel, can you do just one piece of it, launch that to your audience get the results and then use that to kind of springboard to the rest of the sales funnel right. So you know, those are just kind of -- a couple quick things that I look at you know, I know everybody is going to start thinking about planning that kind of thing and you know, those are some of the ways that I look at you know, essentially how to achieve faster growth in the easiest way because there is you know, you can find growth. Anybody can grow, but it is a matter of how hard it is and how reliable is going to actually happen, right like the chances of it actually working. So those are some of the ways that I work with clients and also in my own business for you know, looking at growth right. So I hope you enjoy that. If you want to get in touch about doing a funnel day feel free to reach out. You can email support@jeremyreeves.com. Just let me know if you want any more information about that. It is basically where we spend an entire day together and kind of map out you know, everything in your business. It really depends on what your goals are you know, it is all based on you. There is not like you know, we do this then we do this then we do this. It is all based on you know, where you are in your business and what you are trying to achieve. I have done them in the past where you know, working with multi-million dollar companies that you know, the owner just wanted more free time right and we figured out ways to automate her marketing and you know, put together an automated sales funnel and she actually took a 2-week vacation for the first time -- completely unplugged in, I think it was like 8 years before that which is kind of awesome you know And then there are other things that (inaudible 12:16.4) looking for growth you know. I actually just did one a couple of weeks ago and showed the client a lead generation technique that doubled his leads right, within -- it was like 2 days after the funnel day and he -- he actually emailed me and he is like, Oh my God dude, I just got like double leads and yeah so everything above that I mean it is you know, double leads and then we have also put together stuff for you know, higher conversions throughout the sales funnel, all that kind of fun stuff you know, I can go on and on. Another one actually I did last -- I think it was last year. Last year you know, she -- and I talked about this in the high ticket freedom formula webinar. She quadrupled her business since you know, since our funnel day and it is really just about focusing you know, it is about okay, well what is working you know, where is the leverage and you know, let us nail that and that what she did and she quadrupled her business. She went from -- it was around $20,000 a month and now I think it averages $80,000 a month. She has had a couple $100,000 plus months. In fact, I think last month, she had $100,000 because she does income reports. So I follow her you know, keep in touch. But anyway, if you are interested in that, shoot me an email it is at support@jeremyreeves.com and we can chat about that and yeah that is it for today. I hope you have an amazing weekend. I hope this helped you and anything else I can do to help you just let me know. Talk to you soon.

3 Crucial Questions To Help Focus Your Growth Efforts

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Sales funnel specialist Jeremy Reeves, owner of www.JeremyReeves.com, reveals what's working and what's not when it comes to creating automated sales funnels. You'll discover unique and innovative profit strategies to grow your business while adding more automation, more stability and more cash flow to your bottom line. You'll get privy access to business growth strategies, conversion rate optimization tips, marketing automation tactics, authority building, and much more. Most episodes are short and to the point so you can get back to work and implement his suggestions. Subscribe now and listen in to the worlds #1 most trusted sales funnel authority to grow your business!

Jeremy host of Sales Funnel Mastery highlights all aspects of marketing and sales in this can’t miss podcast.  The host and expert guests offer insightful advice that is helpful to anyone that listens!

Awesome Podcast

Great podcast!

Sales funnel specialist Jeremy Reeves, owner of <a href="http://www.JeremyReeves.com" rel="nofollow" target="_blank">www.JeremyReeves.com</a>, reveals what's working and what's not when it comes to creating automated sales funnels. You'll discover unique and innovative profit strategies to grow your business while adding more automation, more stability and more cash flow to your bottom line. You'll get privy access to business growth strategies, conversion rate optimization tips, marketing automation tactics, authority building, and much more. Most episodes are short and to the point so you can get back to work and implement his suggestions. Subscribe now and listen in to the worlds #1 most trusted sales funnel authority to grow your business!

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In today's episode we dive into one of those "bland yet unbelievably important" topics - metrics. Metrics are the LIFEBLOOD of your business yet probably 10% or less of companies really track them properly and use them to grow their business effectively. In this episode I'll show you exactly what metrics to track, how, and how to use the data to skyrocket your business growth. Listen To The Podcast [powerpress] Resources Mentioned AdWords Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Hey, what is going on guys, Jeremy Reeves here with another episode of the sales funnel mastery podcast. And today, we are going to talk about something really exciting and that is Metrics. We all love numbers right. So Metrics are the lifeblood of your business you know. There are so many businesses out there that do not understand their metrics and honestly one of the big you know, the big factors -- I mean talked to a lot of people everywhere you know, from people that are kind of just you know in the low 6 figure range all the way up to $300M companies, right. I am actually working doing a project for Agora right now. I am trying to be one of their controls that is bringing -- actually, I am not allowed to say confidentiality wise the numbers, but basically, it is many, many, many, many, many hundreds of thousands per month you know, kind of call that. So one of the big determining factors or one of the big differences that I see when I am talking to various levels of business owners is and I can see kind of how savvy they are as business owners. It is how well they understand their metrics, right. So I have talked to some clients and you know, usually, when I talk to people the first questions that I start asking are you know, how much are you getting per lead you know, what is your cost per click. What is your cost per lead. What is your conversion rate. What is your like on your opt in page. what is your conversion rate on your sales page. What is your you know, average order value. What is your average customer lifetime value you know, all of these metrics are really, really important because if you look at business, all business is money in versus money out, right. That is really what it comes down. Money in versus money out. If you are bringing in more money than you are spending, it is a good business. If you are -- you know, obviously that is relative. If you are spending more money than you are making, it is you know, you are not in a good situation and even with that, and I am sure everybody listening to this can agree of how important that is to know that because mean, you know, it is literally you know, it is kind of like you know, your health and you have no idea what is going on with your health. I mean, obviously, that is a bad situation you know, and that is when you get into trouble. And you know, even with that, I am sure everyone listening can agree on that, that metrics are like one of the single most important things that you need to know in your business, and yet, very few people actually know them you know. Think about your business, do you have a spreadsheet you know, calculating all of your various metrics in your business or at least something like analytics showing you, you know, the visitors you are getting, your conversion rates, you know, analytics can track all that on your website you know, things like that. If you are doing Facebook or AdWords, are you really tracking everything that you are doing so you know exactly what is working, exactly what keywords are working, what are not working, that kind of thing. So I give you a couple of examples here. So I had a lady, she had a dog training business and she came to me and she is like you know, it is not working, I do not know what is going on, blah, blah, blah, you know, I bought this business and you know, it is not really you know, I do not know if this is the case, but I felt like she felt like the person who sold it to her kind of gave her like a crappy business. It actually turns out, I actually sat with her and I you know, we put the numbers together and it actually turned out that the business was freaking phenomenal, right. She was getting -- and this is with like pretty much no marketing experience just handed to her. She was getting 9 times ROI on her ad spent, but she did not know that because she was not tracking things properly you know and it is a huge mistake but it is so, so common that it is unbelievable. You know, most business owners unless -- anybody under 7 figures it is almost rare for people to really, really, really, really have a really solid grasp of their metrics and the funny thing is, it is almost impossible to go above 7 figures if you do not know your metrics. So it is kind of a weird you know, irony there. So that is one thing. Another thing is that I am working with another client and I just had a meeting with him yesterday and you know, the topic was okay, you know, how do we keep you know, how do we continue to improve things. How do we continue to improve our metrics. And one of the things that I said was, I said, okay, and their businesses is a little bit complex because they are bringing leads in for 1 business and they get a certain dollar amount for those leads, but then they are also using those leads in another one of their businesses. So it is kind of -- it is more complex than you know, than the average kind of business and then there are also selling leads you know, that kind of thing. So there is a lot of different factors in play here, but I am going to try and keep it simple. What I said was okay, you know, for the average customer that comes to your doors, how much are they worth to you, you know, long term and they said, well, kind of depends. And also another kind of wrinkle in here is they have an online and an offline funnel. So the funnels had different metrics, so the offline I think was worth $130 a lead or a customer and the online worth $180 or might be -- it does not really matter. So I said, alright, let us at least you know, I do not think we are going to get this perfect, but let us at least get kind of the baseline, right. Let us at least get an estimate and say, okay, you know, let us just say that you know, they are worth $150 on average, at least, it is better than nothing you know, it is not a perfect kind of thing, but let us just say $150. Let us also put in a little bit of buffer in there, so let us just say, you know, they have to be worth you know, $130 or so to kind of be worth it to continue you know, getting those leads. So essentially, what I said was, okay, let us pick a number, let us just say it is $150, I forget the numbers off on top of my head. I deal with a lot of different businesses, so I have all kinds of different metrics going on in my head right now. So let us just say it was $150 just for you know, just for argument sake here. So I said, alright, your average person’s worth $150, right. Now, what is your allowable cost per new customer, right. So how much do you want to profit because you do not want to spend $150 you know, to then make $150 over time. You are essentially just you know, getting a zero return and you are not even getting it back for like the next you know, a couple of months or year or whatever it is. So let us just say we brought it down to you know $120, right. So the allowable cost is $120 to then make $150 in whatever the next 6 months or so, right. So they are making $30 you know, essentially, you know, 20% ROI over a 6-month period. Not great stats, but they are doing a lot of volume, so it is a little bit different when they are doing a volume (inaudible 7:32.1). So I said, alright, so you are able to spend $120 per you know, customer that you bring in the door. So let us now look at your advertising and figure out what is working and what is not. So we have your allowable cost per new customer, is $120, right. So I said, alright, their main advertising was AdWords, right, which makes it easy. So I said, alright, let us now look at all of your keywords because your average -- I think her average was, I think it was $130 something like that, let us just say it was $130. So I said, alright, so if your average cost per new customers $130 that means that you have some keywords that you are probably getting new customers for you know $30 or $50 and you have other keywords that are probably going upwards of $200 to acquire new customer and what we are going to do is take that $120 right, and have a little bit of a buffer, but essentially anybody -- any keyword that it is costing more than $120 to acquire new customer we ditched them. We removed them and then all of the ones that were under $120 especially the lower ones, we are going to ramp them up as high as we can that way you can keep a similar volume right, you spend for the customers that are really profitable, we are going to go up a little bit but you are also getting rid of all of the customers that were not profitable, right. So it is going to even out. So now you are actually going to end up spending much less money probably around 25% less, but you are still getting a similar amount of volume, right. So your actual profit is 25% higher, obviously, you know, those are -- we literally just started this yesterday. So those are not real numbers. Those are just you know, kind of estimated numbers, but you know, that is what happens when you really understand your metrics, you can do things like that, like when you know, okay, I need to get leads in for $2 because I know that you know, one in ten leads is going to convert and -- just say one in twenty leads is going to convert 5% conversion rate and that means that, what is that, I forget the numbers. I just finished up sending an appeal letter to the IRS, my brain is a little bit funky. They are trying to screw me up (inaudible 10:05.6) for something that was their fault, but anyway, so you know, we are getting leads for $2 each, one in twenty convert that means that is a 5% conversion rate that means that you are getting a new customer for $40 right. So if you know that, then all you have to do is find advertising where you can find customers for less than $40 right. That is it, and maybe you know, whatever your numbers are maybe that customer is worth $80 over the next 3 months or 6 months or whatever it is, but all you really need there is your -- you have to know first of all what your lifetime customer value is and you have to define that. So you can do -- I like to do a short term and a long term. So I like to do typically what is the customer worth in the first 30 days right because that is short term. I mean, you can -- most people can afford to you know, kind of have that cash flow going in 30 day periods right, without you know, drying up your bank. And then I also like to look long term. So long term is very, very, very different for some people you know or for everybody you know. For smaller companies let us just say under 7 figures, that might -- long term might be 3 months right or maybe 6 months, depends on how much cash flow you have, depends on how profitable you are already. For bigger companies so for you know, a couple of 100 million dollar companies for 8 figure companies even, you might stretch that out to 6 months or 12 months or 2 years or you know, some companies, they gauge their lifetime customer value over like a 5-year period right, but that is when you get into the really high number. So let us just say that your short term is 30 days and your long term is just say 3 months right. So what is -- let us do 6 months actually because that is a little bit more realistic. So alright, so what is your customer worth in the first 30 days, okay. So figure that number out then what are they worth in the first 6 months and what you will find is that if your new customer is worth and again, these are just hypothetical numbers, they are going to vary drastically in all different industries, all different businesses, I am just kind of throwing this out there. So let us just say that your new customer is worth I do not know, $50 in the first 30 days, okay, but after 6 months, they are worth $100 right. So what you have to look at is okay, well, to be able to scale my business I can then spend $50 to acquire new customer because I know that I am getting that back in the first 30 days then you essentially break even on that customer the first 30 days. Now the goal, I mean typically, when I do this, I try to break even on the first like 48 hours, but I am just using 30 days just you know, just a simple exam. I like to typically and again, this depends on the client. It depends on your business. It depends on the goal of the you know, campaign that you are doing you know, because there is all different types of campaigns. There is lead generation campaigns. There is audience awareness campaigns. There is profit campaigns which is usually going back to customers. So there is all these different things to consider. So then you say, okay, you know, so you know, and I have this advertising. I know that I am making $50 per customer in the first 30 days, but I am also making $100 in the first 6 months so is it worth it you know, then you have to look at -- so you have your lifetime customer value for 30 days and 6 months or 12 months whatever you want to do then you say, okay, so what I am willing to spend to get that customer. I know that they are worth $50 in the first 30 days and $100 in the first 6 months, okay and it is only going to increase in there, so they might be worth $200 in the first 2 years or whatever. So then you have to say, okay, well, what ROI do I want. What is my allowable cost. So, maybe, if you are in a good cash flow situation, maybe you can do spend $50 to acquire the new customer and just break even in the first 30 days knowing that you are going to double your ROI you know, over the next 6 months right. If you are kind of bootstrapping a little bit more you might say, okay, we are going to only focus on -- we are going to get super, super, super laser targeted and I can spend $30 to make in the first 30 days right, knowing that they worth $50, so you are going to essentially profit $20 per customer in the first 30 days and then $100 over the next 6 months, but you have to figure out your allowable cost and that is a little bit different for everybody, it depends on your risk level, it depends on your available cash flow, it depends on what advertising you are actually using. So all these different factors, right. The whole point of this is that you have to know these numbers, right. So if you do not know these numbers that is the first thing that you should do. Now if you are just starting you do not have to worry about it too much because you kind of have to find you know, your bigger play -- if you are in you know, the lower 6 figures like you know, just say 0 to I do not know $2 or $300,000, I would focus on a little bit more on really narrowing down your message, right. Your USP, your exact audience, your exact offer that you are giving them and why you are unique and special you know, different and all that kind of thing. But if you are above you know, just say quarter million or so, you really, really, really, really, really, really need to start focusing on your metrics and really get a good grasp on them because when you know your metrics it opens up everything because then you know exactly what your promotions have to convert. You know exactly how much money you can spend. You know exactly how much money is going to be in your bank you know, if you are paid traffic at least because when you are doing paid you know, and that is kind of the holy grail when you can make traffic work to paid traffic then you know that, hey, if I spend $10,000 this month that means I am going to make just like $12,000 in the first 30 days, I am going to make $20,000 in the next 6 months and you can actually predict how fast you are going to grow with your business, right. So I hope that all make sense. So that is my (inaudible 16:27.3) for today, as always, if you enjoyed this episode or this podcast in general, make sure you are telling your friends about it. If you are on any Facebook forms or you know, whatever you are on you know, make sure you tell people about it so we can kind of grow the community a little bit more. Like I said, it has been growing really, really fast lately, basically it doubled in the last 2 months or so which is awesome, I am really excited about that and it makes me want to continue to do it. Also, if you leave a review that is going to help us grow the fastest, it only takes like 30 seconds and you know, it would just be you know, if you really enjoyed this, it would be a huge favor to me if you just leave a review on itunes. Again, it takes like 30 seconds and it would be a giant favor to me. I spent a lot of time putting these together and thinking about it and for going out and finding guests and all that kind of fun stuff, so it would be a huge favor to me plus it is only in your best interest because I am going to send you my 101 Conversion Tips free if you leave a review. All you have to do is just leave a review and then shoot me an email support@jeremyreeves.com letting me know that you left a review and will send you that over. I actually got a -- I got an email from someone the other day that did that and he looked through the 101 Conversion Tips you know, PDF, and he said -- he was like, oh my God, I cannot believe you are giving away this for free. He said, I actually feel bad for going through this because you need to be charging money for this you know, so and I used to. I used to charge $77. The reason by the way that I am giving away for free right now, it is not going to be forever. The reason that I am right now is because some of the things in their not all, but you know, there is a 101 Conversion Tips and probably, I do not know, 15 maybe are a little bit outdated, things that you know, used to work or old formats, things like that and I just have not updated it yet. I used to do my site on HTML with Dreamweaver and all that and since I switched over to well, thrive that I am using now it you know, basically, I just have not move that product over. So it is something I used to sell for $77 and basically just have -- I just need to update it and then started selling it again, but again, I am giving it away for free simply because out of laziness, I do not really have anything else that I could think to give you. So I am just giving it away that because I thought it would be cool, but yeah. So anyway, leave a review. Tell your friends and I will talk to you next time. I hope you enjoyed it. Bye.

In today's episode we dive into one of those "bland yet unbelievably important" topics - metrics. Metrics are the LIFEBLOOD of your business yet probably 10% or less of companies really track them properly and use them to grow their business effectively. In this episode I'll show you exactly what metrics to track, how, and how to use the data to skyrocket your business growth. Listen To The Podcast [powerpress] Resources Mentioned <a href="https://www.google.com/adwords/" rel="nofollow" target="_blank">AdWords</a> Want To Work With Me? Visit <a href="http://www.JeremyReeves.com" rel="nofollow" target="_blank">http://www.JeremyReeves.com</a> or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Hey, what is going on guys, Jeremy Reeves here with another episode of the sales funnel mastery podcast. And today, we are going to talk about something really exciting and that is Metrics. We all love numbers right. So Metrics are the lifeblood of your business you know. There are so many businesses out there that do not understand their metrics and honestly one of the big you know, the big factors -- I mean talked to a lot of people everywhere you know, from people that are kind of just you know in the low 6 figure range all the way up to $300M companies, right. I am actually working doing a project for Agora right now. I am trying to be one of their controls that is bringing -- actually, I am not allowed to say confidentiality wise the numbers, but basically, it is many, many, many, many, many hundreds of thousands per month you know, kind of call that. So one of the big determining factors or one of the big differences that I see when I am talking to various levels of business owners is and I can see kind of how savvy they are as business owners. It is how well they understand their metrics, right. So I have talked to some clients and you know, usually, when I talk to people the first questions that I start asking are you know, how much are you getting per lead you know, what is your cost per click. What is your cost per lead. What is your conversion rate. What is your like on your opt in page. what is your conversion rate on your sales page. What is your you know, average order value. What is your average customer lifetime value you know, all of these metrics are really, really important because if you look at business, all business is money in versus money out, right. That is really what it comes down. Money in versus money out. If you are bringing in more money than you are spending, it is a good business. If you are -- you know, obviously that is relative. If you are spending more money than you are making, it is you know, you are not in a good situation and even with that, and I am sure everybody listening to this can agree of how important that is to know that because mean, you know, it is literally you know, it is kind of like you know, your health and you have no idea what is going on with your health. I mean, obviously, that is a bad situation you know, and that is when you get into trouble. And you know, even with that, I am sure everyone listening can agree on that, that metrics are like one of the single most important things that you need to know in your business, and yet, very few people actually know them you know. Think about your business, do you have a spreadsheet you know, calculating all of your various metrics in your business or at least something like analytics showing you, you know, the visitors you are getting, your conversion rates, you know, analytics can track all that on your website you know, things like that. If you are doing Facebook or AdWords, are you really tracking everything that you are doing so you know exactly what is working, exactly what keywords are working, what are not working, that kind of thing. So I give you a couple of examples here. So I had a lady, she had a dog training business and she came to me and she is like you know, it is not working, I do not know what is going on, blah, blah, blah, you know, I bought this business and you know, it is not really you know, I do not know if this is the case, but I felt like she felt like the person who sold it to her kind of gave her like a crappy business. It actually turns out, I actually sat with her and I you know, we put the numbers together and it actually turned out that the business was freaking phenomenal, right. She was getting -- and this is with like pretty much no marketing experience just handed to her. She was getting 9 times ROI on her ad spent, but she did not know that because she was not tracking things properly you know and it is a huge mistake but it is so, so common that it is unbelievable. You know, most business owners unless -- anybody under 7 figures it is almost rare for people to really, really, really, really have a really solid grasp of their metrics and the funny thing is, it is almost impossible to go above 7 figures if you do not know your metrics. So it is kind of a weird you know, irony there. So that is one thing. Another thing is that I am working with another client and I just had a meeting with him yesterday and you know, the topic was okay, you know, how do we keep you know, how do we continue to improve things. How do we continue to improve our metrics. And one of the things that I said was, I said, okay, and their businesses is a little bit complex because they are bringing leads in for 1 business and they get a certain dollar amount for those leads, but then they are also using those leads in another one of their businesses. So it is kind of -- it is more complex than you know, than the average kind of business and then there are also selling leads you know, that kind of thing. So there is a lot of different factors in play here, but I am going to try and keep it simple. What I said was okay, you know, for the average customer that comes to your doors, how much are they worth to you, you know, long term and they said, well, kind of depends. And also another kind of wrinkle in here is they have an online and an offline funnel. So the funnels had different metrics, so the offline I think was worth $130 a lead or a customer and the online worth $180 or might be -- it does not really matter. So I said, alright, let us at least you know, I do not think we are going to get this perfect, but let us at least get kind of the baseline, right. Let us at least get an estimate and say, okay, you know, let us just say that you know, they are worth $150 on average, at least, it is better than nothing you know, it is not a perfect kind of thing, but let us just say $150. Let us also put in a little bit of buffer in there, so let us just say, you know, they have to be worth you know, $130 or so to kind of be worth it to continue you know, getting those leads. So essentially, what I said was, okay, let us pick a number, let us just say it is $150, I forget the numbers off on top of my head. I deal with a lot of different businesses, so I have all kinds of different metrics going on in my head right now. So let us just say it was $150 just for you know, just for argument sake here. So I said, alright, your average person’s worth $150, right. Now, what is your allowable cost per new customer, right. So how much do you want to profit because you do not want to spend $150 you know, to then make $150 over time. You are essentially just you know, getting a zero return and you are not even getting it back for like the next you know, a couple of months or year or whatever it is. So let us just say we brought it down to you know $120, right. So the allowable cost is $120 to then make $150 in whatever the next 6 months or so, right. So they are making $30 you know, essentially, you know, 20% ROI over a 6-month period. Not great stats, but they are doing a lot of volume, so it is a little bit different when they are doing a volume (inaudible 7:32.1). So I said, alright, so you are able to spend $120 per you know, customer that you bring in the door. So let us now look at your advertising and figure out what is working and what is not. So we have your allowable cost per new customer, is $120, right. So I said, alright, their main advertising was AdWords, right, which makes it easy. So I said, alright, let us now look at all of your keywords because your average -- I think her average was, I think it was $130 something like that, let us just say it was $130. So I said, alright, so if your average cost per new customers $130 that means that you have some keywords that you are probably getting new customers for you know $30 or $50 and you have other keywords that are probably going upwards of $200 to acquire new customer and what we are going to do is take that $120 right, and have a little bit of a buffer, but essentially anybody -- any keyword that it is costing more than $120 to acquire new customer we ditched them. We removed them and then all of the ones that were under $120 especially the lower ones, we are going to ramp them up as high as we can that way you can keep a similar volume right, you spend for the customers that are really profitable, we are going to go up a little bit but you are also getting rid of all of the customers that were not profitable, right. So it is going to even out. So now you are actually going to end up spending much less money probably around 25% less, but you are still getting a similar amount of volume, right. So your actual profit is 25% higher, obviously, you know, those are -- we literally just started this yesterday. So those are not real numbers. Those are just you know, kind of estimated numbers, but you know, that is what happens when you really understand your metrics, you can do things like that, like when you know, okay, I need to get leads in for $2 because I know that you know, one in ten leads is going to convert and -- just say one in twenty leads is going to convert 5% conversion rate and that means that, what is that, I forget the numbers. I just finished up sending an appeal letter to the IRS, my brain is a little bit funky. They are trying to screw me up (inaudible 10:05.6) for something that was their fault, but anyway, so you know, we are getting leads for $2 each, one in twenty convert that means that is a 5% conversion rate that means that you are getting a new customer for $40 right. So if you know that, then all you have to do is find advertising where you can find customers for less than $40 right. That is it, and maybe you know, whatever your numbers are maybe that customer is worth $80 over the next 3 months or 6 months or whatever it is, but all you really need there is your -- you have to know first of all what your lifetime customer value is and you have to define that. So you can do -- I like to do a short term and a long term. So I like to do typically what is the customer worth in the first 30 days right because that is short term. I mean, you can -- most people can afford to you know, kind of have that cash flow going in 30 day periods right, without you know, drying up your bank. And then I also like to look long term. So long term is very, very, very different for some people you know or for everybody you know. For smaller companies let us just say under 7 figures, that might -- long term might be 3 months right or maybe 6 months, depends on how much cash flow you have, depends on how profitable you are already. For bigger companies so for you know, a couple of 100 million dollar companies for 8 figure companies even, you might stretch that out to 6 months or 12 months or 2 years or you know, some companies, they gauge their lifetime customer value over like a 5-year period right, but that is when you get into the really high number. So let us just say that your short term is 30 days and your long term is just say 3 months right. So what is -- let us do 6 months actually because that is a little bit more realistic. So alright, so what is your customer worth in the first 30 days, okay. So figure that number out then what are they worth in the first 6 months and what you will find is that if your new customer is worth and again, these are just hypothetical numbers, they are going to vary drastically in all different industries, all different businesses, I am just kind of throwing this out there. So let us just say that your new customer is worth I do not know, $50 in the first 30 days, okay, but after 6 months, they are worth $100 right. So what you have to look at is okay, well, to be able to scale my business I can then spend $50 to acquire new customer because I know that I am getting that back in the first 30 days then you essentially break even on that customer the first 30 days. Now the goal, I mean typically, when I do this, I try to break even on the first like 48 hours, but I am just using 30 days just you know, just a simple exam. I like to typically and again, this depends on the client. It depends on your business. It depends on the goal of the you know, campaign that you are doing you know, because there is all different types of campaigns. There is lead generation campaigns. There is audience awareness campaigns. There is profit campaigns which is usually going back to customers. So there is all these different things to consider. So then you say, okay, you know, so you know, and I have this advertising. I know that I am making $50 per customer in the first 30 days, but I am also making $100 in the first 6 months so is it worth it you know, then you have to look at -- so you have your lifetime customer value for 30 days and 6 months or 12 months whatever you want to do then you say, okay, so what I am willing to spend to get that customer. I know that they are worth $50 in the first 30 days and $100 in the first 6 months, okay and it is only going to increase in there, so they might be worth $200 in the first 2 years or whatever. So then you have to say, okay, well, what ROI do I want. What is my allowable cost. So, maybe, if you are in a good cash flow situation, maybe you can do spend $50 to acquire the new customer and just break even in the first 30 days knowing that you are going to double your ROI you know, over the next 6 months right. If you are kind of bootstrapping a little bit more you might say, okay, we are going to only focus on -- we are going to get super, super, super laser targeted and I can spend $30 to make in the first 30 days right, knowing that they worth $50, so you are going to essentially profit $20 per customer in the first 30 days and then $100 over the next 6 months, but you have to figure out your allowable cost and that is a little bit different for everybody, it depends on your risk level, it depends on your available cash flow, it depends on what advertising you are actually using. So all these different factors, right. The whole point of this is that you have to know these numbers, right. So if you do not know these numbers that is the first thing that you should do. Now if you are just starting you do not have to worry about it too much because you kind of have to find you know, your bigger play -- if you are in you know, the lower 6 figures like you know, just say 0 to I do not know $2 or $300,000, I would focus on a little bit more on really narrowing down your message, right. Your USP, your exact audience, your exact offer that you are giving them and why you are unique and special you know, different and all that kind of thing. But if you are above you know, just say quarter million or so, you really, really, really, really, really, really need to start focusing on your metrics and really get a good grasp on them because when you know your metrics it opens up everything because then you know exactly what your promotions have to convert. You know exactly how much money you can spend. You know exactly how much money is going to be in your bank you know, if you are paid traffic at least because when you are doing paid you know, and that is kind of the holy grail when you can make traffic work to paid traffic then you know that, hey, if I spend $10,000 this month that means I am going to make just like $12,000 in the first 30 days, I am going to make $20,000 in the next 6 months and you can actually predict how fast you are going to grow with your business, right. So I hope that all make sense. So that is my (inaudible 16:27.3) for today, as always, if you enjoyed this episode or this podcast in general, make sure you are telling your friends about it. If you are on any Facebook forms or you know, whatever you are on you know, make sure you tell people about it so we can kind of grow the community a little bit more. Like I said, it has been growing really, really fast lately, basically it doubled in the last 2 months or so which is awesome, I am really excited about that and it makes me want to continue to do it. Also, if you leave a review that is going to help us grow the fastest, it only takes like 30 seconds and you know, it would just be you know, if you really enjoyed this, it would be a huge favor to me if you just leave a review on itunes. Again, it takes like 30 seconds and it would be a giant favor to me. I spent a lot of time putting these together and thinking about it and for going out and finding guests and all that kind of fun stuff, so it would be a huge favor to me plus it is only in your best interest because I am going to send you my 101 Conversion Tips free if you leave a review. All you have to do is just leave a review and then shoot me an email support@jeremyreeves.com letting me know that you left a review and will send you that over. I actually got a -- I got an email from someone the other day that did that and he looked through the 101 Conversion Tips you know, PDF, and he said -- he was like, oh my God, I cannot believe you are giving away this for free. He said, I actually feel bad for going through this because you need to be charging money for this you know, so and I used to. I used to charge $77. The reason by the way that I am giving away for free right now, it is not going to be forever. The reason that I am right now is because some of the things in their not all, but you know, there is a 101 Conversion Tips and probably, I do not know, 15 maybe are a little bit outdated, things that you know, used to work or old formats, things like that and I just have not updated it yet. I used to do my site on HTML with Dreamweaver and all that and since I switched over to well, thrive that I am using now it you know, basically, I just have not move that product over. So it is something I used to sell for $77 and basically just have -- I just need to update it and then started selling it again, but again, I am giving it away for free simply because out of laziness, I do not really have anything else that I could think to give you. So I am just giving it away that because I thought it would be cool, but yeah. So anyway, leave a review. Tell your friends and I will talk to you next time. I hope you enjoyed it. Bye.

Using Metrics To Catapult Your Business Growth - Safely

Today is day #1 of a week FILLED with talk about webinars! Today we talk about why webinars are so badass, who should be using them, and a few super ninja tricks you can use to get better results. I also announce my brand-new training workshop, showing you how to use webinars to sell high ticket products/services. It's this Friday at 1 p.m. EST. The link to join is http://www.jeremyreeves.com/htff-webinar

Today is day #1 of a week FILLED with talk about webinars! Today we talk about why webinars are so badass, who should be using them, and a few super ninja tricks you can use to get better results. I also announce my brand-new training workshop, showing you how to use webinars to sell high ticket products/services. It's this Friday at 1 p.m. EST. The link to join is <a href="http://www.jeremyreeves.com/htff-webinar" rel="nofollow" target="_blank">http://www.jeremyreeves.com/htff-webinar</a>

Why Webinars Are Badass (And Who Should Be Using Them)

How To Sell More With Stories

Building A Bulletproof Brain & Being More Productive

In today's episode, we cover a few concerns people have about High Ticket Freedom Formula and why you should get started today before the promotion expires. It expires TONIGHT, Monday November 21st at midnight EST. Get more info at http://www.jeremyreeves.com/gethtff

In today's episode, we cover a few concerns people have about High Ticket Freedom Formula and why you should get started today before the promotion expires. It expires TONIGHT, Monday November 21st at midnight EST. Get more info at <a href="http://www.jeremyreeves.com/gethtff" rel="nofollow" target="_blank">http://www.jeremyreeves.com/gethtff</a>

High Ticket Freedom Formula Concerns Addressed

Matt Inglot

Matt Inglot On Lifestyle Design

Brian Scudamore

Brian Scudamore On Growing A $250 Million Business

Quick off the cuff thoughts on how to plan out a badass 2016!

Quick off the cuff thoughts on how to plan out a badass 2016!

How To Play 2016

In today's episode I cover some of the biggest questions I've been receiving about my upcoming training workshop, the product itself, and webinars in general. Be sure to register for this Friday's webinar (with LIVE Q&amp;A) at http://www.jeremyreeves.com/htff-webinar

In today's episode I cover some of the biggest questions I've been receiving about my upcoming training workshop, the product itself, and webinars in general. Be sure to register for this Friday's webinar (with LIVE Q&amp;A) at <a href="http://www.jeremyreeves.com/htff-webinar" rel="nofollow" target="_blank">http://www.jeremyreeves.com/htff-webinar</a>

Webinar Questions Answered

Brad DeGraw

Brad Degraw On Leveraging Amazon For Business Growth

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Best Episodes: Interesting Stories & Things

The best episodes for anyone looking to learn more about topics such as happiness, fulfillment, depression and psychology/mental health in general. With interviews with industry experts, personal stories of individuals, this topic has lessons applicable to everyone. Add episodes you're interested into your queue below!