In a very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big wave of internet innovation. Plus, we share some news about the future of the show. Subscribe to get all NextView content at nextviewvc.com/blog Follow the NextView team on Twitter: David: twitter.com/davidbeisel Rob: twitter.com/robgo Lee: twitter.com/leehower Ginny: twitter.com/ginnymineo Listen to Jay's podcast about questioning conventional thinking at unthinkable.fm Thanks for listening to Traction!

In a very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big wave of internet innovation. Plus, we share some news about the future of the show. Subscribe to get all NextView content at <a href="nextviewvc.com/blog" rel="nofollow" target="_blank">nextviewvc.com/blog</a> Follow the NextView team on Twitter: David: <a href="twitter.com/davidbeisel" rel="nofollow" target="_blank">twitter.com/davidbeisel</a> Rob: <a href="twitter.com/robgo" rel="nofollow" target="_blank">twitter.com/robgo</a> Lee: <a href="twitter.com/leehower" rel="nofollow" target="_blank">twitter.com/leehower</a> Ginny: <a href="twitter.com/ginnymineo" rel="nofollow" target="_blank">twitter.com/ginnymineo</a> Listen to Jay's podcast about questioning conventional thinking at <a href="unthinkable.fm" rel="nofollow" target="_blank">unthinkable.fm</a> Thanks for listening to Traction!

NextView All-Hands: Redesigning the Everyday Economy

Andy Rachleff

On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use to unlock their real unfair advantage in a tactics-obsessed world: how you think. Follow Andy on Twitter: http://twitter.com/arachleff  Follow Rob on Twitter: http://twitter.com/robgo  Subscribe to the newsletter, The Next View, to get 1 new link and 1 strong opinion on tech each week: http://nextviewvc.com/blog 

On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use to unlock their real unfair advantage in a tactics-obsessed world: how you think. Follow Andy on Twitter: <a href="http://twitter.com/arachleff" rel="nofollow" target="_blank">http://twitter.com/arachleff</a> Follow Rob on Twitter: <a href="http://twitter.com/robgo" rel="nofollow" target="_blank">http://twitter.com/robgo</a> Subscribe to the newsletter, The Next View, to get 1 new link and 1 strong opinion on tech each week: <a href="http://nextviewvc.com/blog" rel="nofollow" target="_blank">http://nextviewvc.com/blog</a>

Powerful Mental Models for Product-Market Fit & Beyond (Andy Rachleff, Wealthfront)

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing. Follow Samantha on Twitter: https://twitter.com/howesocial  Follow Jay on Twitter: http://twitter.com/jayacunzo  Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: http://nextview.vc/eetraction  Here is NextView's pitch to founders: http://nextview.vc/pitchdecktraction  Lastly, subscribe to get all of NextView's content at http://nextviewvc.com/blog 

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing. Follow Samantha on Twitter: <a href="https://twitter.com/howesocial" rel="nofollow" target="_blank">https://twitter.com/howesocial</a> Follow Jay on Twitter: <a href="http://twitter.com/jayacunzo" rel="nofollow" target="_blank">http://twitter.com/jayacunzo</a> Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: <a href="http://nextview.vc/eetraction" rel="nofollow" target="_blank">http://nextview.vc/eetraction</a> Here is NextView's pitch to founders: <a href="http://nextview.vc/pitchdecktraction" rel="nofollow" target="_blank">http://nextview.vc/pitchdecktraction</a> Lastly, subscribe to get all of NextView's content at <a href="http://nextviewvc.com/blog" rel="nofollow" target="_blank">http://nextviewvc.com/blog</a>

#46: Starting Your Influencer Marketing

Fareed Mosavat

On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actually fit into your overall organization. Follow Fareed on Twitter: https://twitter.com/far33d  Follow Jay on Twitter: https://twitter.com/jayacunzo  Subscribe to get all of NextView's content at http://nextviewvc.com/blog (including the Hitchhiker's Guides to Boston: http://bostontechguide.com/ and NYC: http://startupguide.nyc/  Listen to Jay's other podcast, Unthinkable: http://unthinkable.fm or iTunes http://bit.ly/unthinkablefm

On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actually fit into your overall organization. Follow Fareed on Twitter: <a href="https://twitter.com/far33d" rel="nofollow" target="_blank">https://twitter.com/far33d</a> Follow Jay on Twitter: <a href="https://twitter.com/jayacunzo" rel="nofollow" target="_blank">https://twitter.com/jayacunzo</a> Subscribe to get all of NextView's content at <a href="http://nextviewvc.com/blog" rel="nofollow" target="_blank">http://nextviewvc.com/blog</a> (including the Hitchhiker's Guides to Boston: <a href="http://bostontechguide.com/" rel="nofollow" target="_blank">http://bostontechguide.com/</a> and NYC: <a href="http://startupguide.nyc/" rel="nofollow" target="_blank">http://startupguide.nyc/</a> Listen to Jay's other podcast, Unthinkable: <a href="http://unthinkable.fm" rel="nofollow" target="_blank">http://unthinkable.fm</a> or iTunes <a href="http://bit.ly/unthinkablefm" rel="nofollow" target="_blank">http://bit.ly/unthinkablefm</a>

#45: How to Grow a Growth Team (Fareed Mosavat, Slack)

Today's episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season -- whether attending as a guest or planning your own -- knows just how stressful the whole experience can be. Shan-Lyn and her team are using some unique insights and past experiences to rethink it, and boy, is it working right now. We talk about tough early beginnings, clever market validation tests, and what Shan-Lyn believes about the future of startups and venture capital. Visit zola.com to learn more about the company, and follow Shan-Lyn on Twitter: twitter.com/shanlynm Subscribe to get all of NextView's content at nextviewvc.com/blog

Today's episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season -- whether attending as a guest or planning your own -- knows just how stressful the whole experience can be. Shan-Lyn and her team are using some unique insights and past experiences to rethink it, and boy, is it working right now. We talk about tough early beginnings, clever market validation tests, and what Shan-Lyn believes about the future of startups and venture capital. Visit <a href="http://zola.com" rel="nofollow" target="_blank">zola.com</a> to learn more about the company, and follow Shan-Lyn on Twitter: <a href="https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fshanlynm" rel="nofollow" target="_blank">twitter.com/shanlynm</a> Subscribe to get all of NextView's content at <a href="https://exit.sc/?url=http%3A%2F%2Fnextviewvc.com%2Fblog" rel="nofollow" target="_blank">nextviewvc.com/blog</a>

#44: Thinking Bigger, Better, and Bolder (Shan-Lyn Ma, Zola)

Wayne Chang

Jeff Seibert

Wayne Chang and Jeff Seibert are the cofounders of Crashlytics, which Twitter acquired in 2013. Today, as angel investors, they see dozens of entrepreneurs every quarter, and they've joined the show today to help us answer some tough questions: How should you structure communication with your cofounder? How do you work through difficult decisions, especially if nobody on the founding team is a domain expert? What would the pair do differently next time around? And what are they exploring as their next venture? Follow Wayne and Jeff on Twitter: https://twitter.com/wayne and https://twitter.com/jeffseibert  Follow Rob and Jay on Twitter: https://twitter.com/robgo and https://twitter.com/jayacunzo  Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog  Thanks for listening!

Wayne Chang and Jeff Seibert are the cofounders of Crashlytics, which Twitter acquired in 2013. Today, as angel investors, they see dozens of entrepreneurs every quarter, and they've joined the show today to help us answer some tough questions: How should you structure communication with your cofounder? How do you work through difficult decisions, especially if nobody on the founding team is a domain expert? What would the pair do differently next time around? And what are they exploring as their next venture? Follow Wayne and Jeff on Twitter: <a href="https://twitter.com/wayne" rel="nofollow" target="_blank">https://twitter.com/wayne</a> and <a href="https://twitter.com/jeffseibert" rel="nofollow" target="_blank">https://twitter.com/jeffseibert</a> Follow Rob and Jay on Twitter: <a href="https://twitter.com/robgo" rel="nofollow" target="_blank">https://twitter.com/robgo</a> and <a href="https://twitter.com/jayacunzo" rel="nofollow" target="_blank">https://twitter.com/jayacunzo</a> Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: <a href="http://nextviewvc.com/blog" rel="nofollow" target="_blank">http://nextviewvc.com/blog</a> Thanks for listening!

#43: Vetting & Working with Cofounders (Wayne Chang, Jeff Seibert)

Sean Ellis

Morgan Brown

Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking false silver bullets. Their book, Hacking Growth, on Amazon: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X Follow Sean and Morgan on Twitter: https://twitter.com/SeanEllis and https://twitter.com/morganb  Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog Thanks for listening!

Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking false silver bullets. Their book, Hacking Growth, on Amazon: <a href="https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X" rel="nofollow" target="_blank">https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X</a> Follow Sean and Morgan on Twitter: <a href="https://twitter.com/SeanEllis" rel="nofollow" target="_blank">https://twitter.com/SeanEllis</a> and <a href="https://twitter.com/morganb" rel="nofollow" target="_blank">https://twitter.com/morganb</a> Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: <a href="https://exit.sc/?url=http%3A%2F%2Fnextviewvc.com%2Fblog" rel="nofollow" target="_blank">nextviewvc.com/blog</a> Thanks for listening!

#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)

Christina Sass

Andela

Christina Sass is co-founder and COO of Andela, a company that locates, trains, and staffs world-class engineers in Africa for hire by tech companies in the US and elsewhere. They've sparked a movement, cracked the code on finding great coders, and have attracted investors like Mark Zuckerberg. Visit andela.com to learn more, or follow Christina at twitter.com/sasschristina Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog Thanks for listening!

Christina Sass is co-founder and COO of Andela, a company that locates, trains, and staffs world-class engineers in Africa for hire by tech companies in the US and elsewhere. They've sparked a movement, cracked the code on finding great coders, and have attracted investors like Mark Zuckerberg. Visit <a href="http://andela.com" rel="nofollow" target="_blank">andela.com</a> to learn more, or follow Christina at <a href="https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fsasschristina" rel="nofollow" target="_blank">twitter.com/sasschristina</a> Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: <a href="https://exit.sc/?url=http%3A%2F%2Fnextviewvc.com%2Fblog" rel="nofollow" target="_blank">nextviewvc.com/blog</a> Thanks for listening!

#41: Finding Brilliant Engineers in Unconventional Places (Christina Sass, Andela)

LeBron James

Will Ahmed

Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players' Association, every pro football player across the nation. Visit whoop.com to learn more, or follow Will twitter.com/wahmmys Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com/blog Thanks for listening!

Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players' Association, every pro football player across the nation. Visit <a href="http://whoop.com" rel="nofollow" target="_blank">whoop.com</a> to learn more, or follow Will <a href="https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fwahmmys" rel="nofollow" target="_blank">twitter.com/wahmmys</a> Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: <a href="https://exit.sc/?url=http%3A%2F%2Fnextviewvc.com%2Fblog" rel="nofollow" target="_blank">nextviewvc.com/blog</a> Thanks for listening!

#40: Science, LeBron James, and Long Sales Cycles (Will Ahmed, WHOOP)

Ellen Chisa

Ellen Chisa is VP of product at Lola, a travel company combining the human element of travel agents with smart technology. While some entrepreneurs build their products in markets that feel wide open for the taking, travel is one of those industries with tons of noise and competition. So how does one gain a foothold? How do you break through, build something BIG and DIFFERENTIATED? All that, and much more, in this episode. Gotham Voices (NYC) newsletter: http://nextviewventures.com/blog/gotham-voices/ Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog Visit http://lolatravel.com to learn more about the company and their product Follow Ellen on Twitter: http://twitter.com/ellenchisa Thanks for listening!

Ellen Chisa is VP of product at Lola, a travel company combining the human element of travel agents with smart technology. While some entrepreneurs build their products in markets that feel wide open for the taking, travel is one of those industries with tons of noise and competition. So how does one gain a foothold? How do you break through, build something BIG and DIFFERENTIATED? All that, and much more, in this episode. Gotham Voices (NYC) newsletter: <a href="http://nextviewventures.com/blog/gotham-voices/" rel="nofollow" target="_blank">http://nextviewventures.com/blog/gotham-voices/</a> Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: <a href="http://nextviewvc.com/blog" rel="nofollow" target="_blank">http://nextviewvc.com/blog</a> Visit <a href="http://lolatravel.com" rel="nofollow" target="_blank">http://lolatravel.com</a> to learn more about the company and their product Follow Ellen on Twitter: <a href="http://twitter.com/ellenchisa" rel="nofollow" target="_blank">http://twitter.com/ellenchisa</a> Thanks for listening!

#39: Building Something Special in Somewhere Crowded (Ellen Chisa, Lola)

From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup.Founders, startup execs, media members, and investors are interviewed, with a unique spin and sound.Subscribe for these shows and more content like it at ViewFromSeed.com

Love what these guys put together. Very well done!

Great content

Great questioning. I always get a new idea to put into practice!

Relevant!

From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup. Founders, startup execs, media members, and investors are interviewed, with a unique spin and sound. Subscribe for these shows and more content like it at <a href="http://ViewFromSeed.com" rel="nofollow" target="_blank">ViewFromSeed.com</a>

Traction: How Startups Start | NextView Ventures

Rob Go

Rob's recent Shape of Traction blog post explores a big problem in gaining initial traction. You can find the post below, as well as David Beisel's Part 2. In this episode, Jay Acunzo talks with Rob about how to make heads or tails of this "traction" stuff.   SHAPE OF TRACTION, Part 1: robgo.org/2016/09/07/the-shape-of-traction/   Part 2: HOW MUCH TRACTION DO I NEED TO RAISE VC? genuinevc.com/2016/09/26/shape-t…e-round-financing/   Follow Rob and Jay - twitter.com/robgo and twitter.com/jayacunzo

Rob's recent Shape of Traction blog post explores a big problem in gaining initial traction. You can find the post below, as well as David Beisel's Part 2. In this episode, Jay Acunzo talks with Rob about how to make heads or tails of this "traction" stuff. SHAPE OF TRACTION, Part 1: <a href="https://exit.sc/?url=http%3A%2F%2Frobgo.org%2F2016%2F09%2F07%2Fthe-shape-of-traction%2F" rel="nofollow" target="_blank">robgo.org/2016/09/07/the-shape-of-traction/</a> Part 2: HOW MUCH TRACTION DO I NEED TO RAISE VC? <a href="https://exit.sc/?url=http%3A%2F%2Fgenuinevc.com%2F2016%2F09%2F26%2Fshape-traction-part-ii-much-traction-need-raise-round-financing%2F" rel="nofollow" target="_blank">genuinevc.com/2016/09/26/shape-t…e-round-financing/</a> Follow Rob and Jay - <a href="https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Frobgo" rel="nofollow" target="_blank">twitter.com/robgo</a> and <a href="https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" rel="nofollow" target="_blank">twitter.com/jayacunzo</a>

#28: The Shape of Traction (Rob Go, NextView cofounder)

Lee Hower

Elon Musk

LinkedIn Co-Founder Lee Hower -- Imagine being on the founding team of not one, but TWO of the startup world's biggest legends: PayPal and LinkedIn. Lee Hower experienced exactly that. In the episode, he shares his stories of how LinkedIn scrapped towards early results back before most of the tech we all use today was even around -- it'll sound pretty archaic to most young entrepreneurs today. Lee also shares what it was like to get hired by Elon Musk, as well as work alongside the great Reid Hoffman twice. If you like the show and want more episodes and related content, subscribe at ViewFromSeed.com. You'll receive new episodes of Traction as soon as they're available, along with more stories, resources, and advice for seed-stage startups from entrepreneurs, VCs, and industry experts. Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

LinkedIn Co-Founder Lee Hower -- Imagine being on the founding team of not one, but TWO of the startup world's biggest legends: PayPal and LinkedIn. <a href="http://twitter.com/leehower" rel="nofollow" target="_blank">Lee Hower</a> experienced exactly that. In the episode, he shares his stories of how LinkedIn scrapped towards early results back before most of the tech we all use today was even around -- it'll sound pretty archaic to most young entrepreneurs today. Lee also shares what it was like to get hired by Elon Musk, as well as work alongside the great Reid Hoffman twice. If you like the show and want more episodes and related content, subscribe at <a href="http://viewfromseed.com/" rel="nofollow" target="_blank">ViewFromSeed.com</a>. You'll receive new episodes of Traction as soon as they're available, along with more stories, resources, and advice for seed-stage startups from entrepreneurs, VCs, and industry experts. Let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jay_zo" rel="nofollow" target="_blank">@Jay_zo</a>

#2: Founding LinkedIn, Elon Musk & Ancient Silicon Valley (Lee Hower, NextView)

NYC's Vin Vacanti of Yipit -- In this episode of Traction, we tell the story of Vin Vacanti, co-founder/CEO of Yipit (daily deals aggregator) and YipitData (analyzes web data for institutional investors). This episode features a really great story with some very tangible lessons and tactics that Vin willingly shares, including... 1) Why Vin and his co-founder taught themselves to code long before it was common -- and well before any tools existed to shortcut your learning the ropes. As a result, Vin has a great framework for deciding if this is a viable path for your product. 2) Exactly how Vin launched Yipit.com and built his list to the initial 10K and 50K users. 3) Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B. Listeners should also check out Vin's blog, ViniciusVacanti.com.  BONUS: Subscribe to nextviewvc.com/blog by September 10, 2015, for a special mini-episode with Vin's framework for non-technical founders to decide whether they need a technical co-founder, featuring a special guest! Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

NYC's Vin Vacanti of Yipit -- In this episode of Traction, we tell the story of <a href="twitter.com/vacanti" rel="nofollow" target="_blank">Vin Vacanti</a>, co-founder/CEO of <a href="yipit.com" rel="nofollow" target="_blank">Yipit</a> (daily deals aggregator) and <a href="http://yipitdata.com/" rel="nofollow" target="_blank">YipitData</a> (analyzes web data for institutional investors). This episode features a really great story with some very tangible lessons and tactics that Vin willingly shares, including... 1) Why Vin and his co-founder taught themselves to code long before it was common -- and well before any tools existed to shortcut your learning the ropes. As a result, Vin has a great framework for deciding if this is a viable path for your product. 2) Exactly how Vin launched <a href="http://Yipit.com" rel="nofollow" target="_blank">Yipit.com</a> and built his list to the initial 10K and 50K users. 3) Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B. Listeners should also check out <a href="viniciusvacanti.com" rel="nofollow" target="_blank">Vin's blog, ViniciusVacanti.com</a>.  BONUS: Subscribe to <a href="nextviewvc.com/blog" rel="nofollow" target="_blank">nextviewvc.com/blog</a> by September 10, 2015, for a special mini-episode with Vin's framework for non-technical founders to decide whether they need a technical co-founder, featuring a special guest! Let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jay_zo" rel="nofollow" target="_blank">@Jay_zo</a>

#10: Can't Code? Smart Ways to Execute Regardless (Vin Vacanti, Yipit)

Ken Chen

NatureBox Co-founder/CMO, Ken Chen -- If ever there was a sneaky way to learn and gain initial traction, this is it. NatureBox currently ships millions of healthy snacks to consumers everywhere, but they all started with a single observation, a single hack using some free tools, and a single weekend of effort. Fastforward to 2015, and they're a Series C startup some would call a success, relative to most startups that launch. Ken Chen, co-founder and CMO of NatureBox, reveals the story of how he and his co-founder Gautam Gupta launched and began building an actual brand -- a rare thing for startups to care about from Day 1, but a crucial thing for NatureBox to achieve. Like the show? Subscribe at ViewFromSeed.com to get every new episode plus more exclusive resources and stories from entrepreneurs and VCs. Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

NatureBox Co-founder/CMO, Ken Chen -- If ever there was a sneaky way to learn and gain initial traction, this is it. NatureBox currently ships millions of healthy snacks to consumers everywhere, but they all started with a single observation, a single hack using some free tools, and a single weekend of effort. Fastforward to 2015, and they're a Series C startup some would call a success, relative to most startups that launch. Ken Chen, co-founder and CMO of NatureBox, reveals the story of how he and his co-founder Gautam Gupta launched and began building an actual brand -- a rare thing for startups to care about from Day 1, but a crucial thing for NatureBox to achieve. Like the show? Subscribe at <a href="http://viewfromseed.com" rel="nofollow" target="_blank">ViewFromSeed.com</a> to get every new episode plus more exclusive resources and stories from entrepreneurs and VCs. Let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jay_zo" rel="nofollow" target="_blank">@Jay_zo</a>

#3: Stalkers at Whole Foods, Sneaky Products & Inventing a Brand (Ken Chen, NatureBox)

Danielle Morrill

Danielle Morrill, CEO of Mattermark -- In this episode, Danielle shares her company's origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere. You'll also hear... 1) Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley. 2) The domino effect of thinking and operating that way at first and how this led to the SaaS startup success that is Mattermark today. 3) Why Danielle would outright argue with almost every VC she called to sell early on in the company's history.    Follow Danielle @DanielleMorrill and subscribe to the Mattermark Daily newsletter at mattermark.com/app/newsletter Let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo

Danielle Morrill, CEO of Mattermark -- In this episode, Danielle shares her company's origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere. You'll also hear... 1) Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley. 2) The domino effect of thinking and operating that way at first and how this led to the SaaS startup success that is Mattermark today. 3) Why Danielle would outright argue with almost every VC she called to sell early on in the company's history.  Follow Danielle <a href="https://twitter.com/daniellemorrill" rel="nofollow" target="_blank">@DanielleMorrill</a> and subscribe to the Mattermark Daily newsletter at <a href="http://mattermark.com/app/newsletter" rel="nofollow" target="_blank">mattermark.com/app/newsletter</a> Let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jayacunzo" rel="nofollow" target="_blank">@jayacunzo</a>

#11: Arguing with VCs (Danielle Morrill, Mattermark)

In this episode, Danielle Morrill, the CEO and co-founder of Mattermark, shares her company's origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere. You'll also hear... 1) Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley. 2) The domino effect of thinking and operating with that desire in mind, and how this led to the SaaS startup success that is Mattermark today. 3) Why Danielle would outright argue with almost every VC she called to sell early on in the company's history. Follow Danielle - @DanielleMorrill and subscribe to the Mattermark Daily newsletter - mattermark.com/app/newsletter Follow Jay - @jayacunzo - and let him know what you think of the show. ORIGINAL BROADCAST DATE: September 2015

In this episode, Danielle Morrill, the CEO and co-founder of Mattermark, shares her company's origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere. You'll also hear... 1) Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley. 2) The domino effect of thinking and operating with that desire in mind, and how this led to the SaaS startup success that is Mattermark today. 3) Why Danielle would outright argue with almost every VC she called to sell early on in the company's history. Follow Danielle - <a href="twitter.com/DanielleMorrill" rel="nofollow" target="_blank">@DanielleMorrill</a> and subscribe to the Mattermark Daily newsletter - <a href="mattermark.com/app/newsletter" rel="nofollow" target="_blank">mattermark.com/app/newsletter</a> Follow Jay - <a href="twitter.com/jayacunzo" rel="nofollow" target="_blank">@jayacunzo</a> - and let him know what you think of the show. ORIGINAL BROADCAST DATE: September 2015

Arguing with VCs with the CEO of Mattermark [Rebroadcast]

Kathryn Minshew

Kathryn Minshew, co-founder and CEO of career platform The Muse, shares tactical details from her scrappy founding story. Today, The Muse generates over 4 million monthly views and offers job postings from and visual windows into hundreds companies, ranging from Uber and Facebook to HBO and Adidas.   STARTUP LESSONS YOU'LL LEARN: - Tactics to build audience for a startup - What the very FIRST step to building an audience of millions should be - Clever uses of channels blogging, email, social, and more   GREAT STORIES YOU'LL HEAR: - Kathryn's fight for early traffic through some very non-scalable means - How the first promotion discussion of her career led to an uncomfortable moment and, in a positive twist, some national press for The Muse   LINKS MENTIONED: - Kathryn's company: TheMuse.com - Kathryn's Twitter: @kmin - Snow Fall (New York Times): http://www.nytimes.com/projects/2012/snow-fall/   COMMUNITY CONTRIBUTIONS FROM: - Casey Henry, Growth Expert &amp; Marketing Analyst, Wistia - @caseyhen - Andy Crestodina, Author &amp; Co-founder, Orbit Media - @Crestodina - Giuliano Iacobelli, CEO, Stamplay (500 Startups) - @Giuliano84   Get all episodes of Traction, plus exclusive resources and advice for seed-stage startups at ViewFromSeed.com or follow @NextViewVC. Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

<a href="twitter.com/kmin" rel="nofollow" target="_blank">Kathryn Minshew</a>, co-founder and CEO of career platform The Muse, shares tactical details from her scrappy founding story. Today, The Muse generates over 4 million monthly views and offers job postings from and visual windows into hundreds companies, ranging from Uber and Facebook to HBO and Adidas. STARTUP LESSONS YOU'LL LEARN: - Tactics to build audience for a startup - What the very FIRST step to building an audience of millions should be - Clever uses of channels blogging, email, social, and more GREAT STORIES YOU'LL HEAR: - Kathryn's fight for early traffic through some very non-scalable means - How the first promotion discussion of her career led to an uncomfortable moment and, in a positive twist, some national press for The Muse LINKS MENTIONED: - Kathryn's company: <a href="themuse.com" rel="nofollow" target="_blank">TheMuse.com</a> - Kathryn's Twitter: <a href="twitter.com/kmin" rel="nofollow" target="_blank">@kmin</a> - Snow Fall (New York Times): <a href="http://www.nytimes.com/projects/2012/snow-fall/" rel="nofollow" target="_blank">http://www.nytimes.com/projects/2012/snow-fall/</a> COMMUNITY CONTRIBUTIONS FROM: - Casey Henry, Growth Expert &amp; Marketing Analyst, Wistia - <a href="twitter.com/caseyhen" rel="nofollow" target="_blank">@caseyhen</a> - Andy Crestodina, Author &amp; Co-founder, Orbit Media - <a href="twitter.com/crestodina" rel="nofollow" target="_blank">@Crestodina</a> - Giuliano Iacobelli, CEO, Stamplay (500 Startups) - <a href="twitter.com/giuliano84" rel="nofollow" target="_blank">@Giuliano84</a> Get all episodes of Traction, plus exclusive resources and advice for seed-stage startups at <a href="viewfromseed.com" rel="nofollow" target="_blank">ViewFromSeed.com</a> or follow <a href="twitter.com/nextviewvc" rel="nofollow" target="_blank">@NextViewVC</a>. Let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jay_zo" rel="nofollow" target="_blank">@Jay_zo</a>

#7: Traction by a Thousand Cuts (Kathryn Minshew, The Muse)

Justin Robinson

Justin Robinson, co-founder of mobile startup and liquor delivery app Drizly, talks about some of the ridiculously non-scalable things they had to do just to get their business off the ground in the right way. In addition, he'll share some tactics and stories around being a location-based startup and all the challenges that come with trying to gain traction anew in each market. This episodes includes... 1) The huge (if stereotypical) mistake Justin and his co-founder Nick made when they started, and how that ironically helped them 2) Why they spent six months working for a liquor retailer and the comical but powerful things that led to 3) How expanding from your home city to other locations differs 4) How to gain credibility in an industry populated by traditionally-minded partners Follow Justin @glassrobinson and visit drizly.com to learn more. And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/ybmG2V

Justin Robinson, co-founder of mobile startup and liquor delivery app Drizly, talks about some of the ridiculously non-scalable things they had to do just to get their business off the ground in the right way. In addition, he'll share some tactics and stories around being a location-based startup and all the challenges that come with trying to gain traction anew in each market. This episodes includes... 1) The huge (if stereotypical) mistake Justin and his co-founder Nick made when they started, and how that ironically helped them 2) Why they spent six months working for a liquor retailer and the comical but powerful things that led to 3) How expanding from your home city to other locations differs 4) How to gain credibility in an industry populated by traditionally-minded partners Follow Justin <a href="http://twitter.com/glassrobinson" rel="nofollow" target="_blank">@glassrobinson</a> and visit <a href="http://drizly.com" rel="nofollow" target="_blank">drizly.com</a> to learn more. And let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jayacunzo" rel="nofollow" target="_blank">@jayacunzo</a>. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: <a href="http://goo.gl/ybmG2V" rel="nofollow" target="_blank">goo.gl/ybmG2V</a>

#16: Building Startups City-by-City (Justin Robinson, Drizly)

Jason Robins

DraftKings' Jason Robins -- In this episode, NextView partner Rob Go talks to the CEO of the newest unicorn -- Jason Robins of DraftKings. Jason is generous with his storytelling and tactical tips for fundraising when VCs aren't receptive, partnering with larger players in your industry (as DraftKings was able to do with brands like Disney/ESPN, the MLB, the NHL, etc.), and building a company that's capable of being truly analytical -- not just driven by data but obsessed with it. So ... how does a unicorn gain traction anyway? STARTUP LESSONS YOU'LL LEARN: - A clever question to ask VCs to ensure you get a firm answer. - Tactics for fundraising when being met with some resistance. - How young startups can partner with massive brands. - Why and how you should build a data-obsessed team. - Marketing and user acquisition advice for those in hot, competitive markets. STORIES YOU'LL HEAR: - The early struggles Jason experienced while raising fundraising (and the way they overcame this pushback). - The surprising companies that breed highly analytical minds and user acquisition geniuses. - The hiring process at DraftKings and other data-obsessed companies. LINKS MENTIONED: - Jason's company: DraftKings.com - Jason's Twitter: @JasonDRobins Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

DraftKings' Jason Robins -- In this episode, NextView partner <a href="http://twitter.com/robgo" rel="nofollow" target="_blank">Rob Go</a> talks to the CEO of the newest unicorn -- <a href="http://twitter.com/jasondrobins" rel="nofollow" target="_blank">Jason Robins</a> of <a href="http://draftkings.com" rel="nofollow" target="_blank">DraftKings</a>. Jason is generous with his storytelling and tactical tips for fundraising when VCs aren't receptive, partnering with larger players in your industry (as DraftKings was able to do with brands like Disney/ESPN, the MLB, the NHL, etc.), and building a company that's capable of being truly analytical -- not just driven by data but obsessed with it. So ... how does a unicorn gain traction anyway? STARTUP LESSONS YOU'LL LEARN: - A clever question to ask VCs to ensure you get a firm answer. - Tactics for fundraising when being met with some resistance. - How young startups can partner with massive brands. - Why and how you should build a data-obsessed team. - Marketing and user acquisition advice for those in hot, competitive markets. STORIES YOU'LL HEAR: - The early struggles Jason experienced while raising fundraising (and the way they overcame this pushback). - The surprising companies that breed highly analytical minds and user acquisition geniuses. - The hiring process at DraftKings and other data-obsessed companies. LINKS MENTIONED: - Jason's company: <a href="http://draftkings.com" rel="nofollow" target="_blank">DraftKings.com</a> - Jason's Twitter: <a href="http://twitter.com/jasondrobins" rel="nofollow" target="_blank">@JasonDRobins</a> Let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jay_zo" rel="nofollow" target="_blank">@Jay_zo</a>

#8: CEO of the Newest Unicorn Startup on Their Tough Start & Fast Rise (Jason Robins, DraftKings)

Joe Pulizzi

When looking back at the seed stage of their companies, lots of guests on Traction will cite the same regret: "I wish I started content marketing sooner." Today, we talk to the man who coined the term, Joe Pulizzi, founder of the Content Marketing Institute, an education and training organization serving thousands of customers and millions of readers a year. Joe's latest book, Content Inc, details how smart entrepreneurs are starting to grow an audience through content first, then unpack a product second. In this episode, you'll also learn... 1. The 6 steps startups can use to grow an audience with content. 2. Why you should consider growing an audience (and, specifically, a subscriber list) before building any product -- even when thinking venture-backed and venture-scale 3. The history of CMI, one of INC's fastest-growing companies (including the pivot Joe had to make that was so obvious, he missed it at first) 4. The biggest mistakes marketers and founders make when doing content marketing. Follow @JoePulizzi on Twitter and visit contentmarketinginstitute.com to learn more. And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch

When looking back at the seed stage of their companies, lots of guests on Traction will cite the same regret: "I wish I started content marketing sooner." Today, we talk to the man who coined the term, Joe Pulizzi, founder of the Content Marketing Institute, an education and training organization serving thousands of customers and millions of readers a year. Joe's latest book, Content Inc, details how smart entrepreneurs are starting to grow an audience through content first, then unpack a product second. In this episode, you'll also learn... 1. The 6 steps startups can use to grow an audience with content. 2. Why you should consider growing an audience (and, specifically, a subscriber list) before building any product -- even when thinking venture-backed and venture-scale 3. The history of CMI, one of INC's fastest-growing companies (including the pivot Joe had to make that was so obvious, he missed it at first) 4. The biggest mistakes marketers and founders make when doing content marketing. Follow <a href="http://twitter.com/JoePulizzi" rel="nofollow" target="_blank">@JoePulizzi</a> on Twitter and visit c<a href="http://ontentmarketinginstitute.com" rel="nofollow" target="_blank">ontentmarketinginstitute.com</a> to learn more. And let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jayacunzo" rel="nofollow" target="_blank">@jayacunzo</a>. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: <a href="https://exit.sc/?url=http%3A%2F%2Fgoo.gl%2F4eP9Ch" rel="nofollow" target="_blank">goo.gl/4eP9Ch</a>

#18: Skype-Side Chat - Content First, Product Second (Joe Pulizzi, CMI)

Hilary Mason

Hilary Mason, founder at Fast Forward Labs and Data Scientist in Residence at Accel Partners, debunks some of the myths around startups being "data-driven." In addition, she tackles some complex but critical topics and translates them for the rest of us. This episodes includes... 1) A clear definition of what data science actually is (and should be) 2) Hard truth about how much a startup should actually value its data 3) The evolution of the field of data science, who should use it, and where it's going and why Follow Hilary @hmason and visit fastforwardlabs.com to learn more. And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch

Hilary Mason, founder at Fast Forward Labs and Data Scientist in Residence at Accel Partners, debunks some of the myths around startups being "data-driven." In addition, she tackles some complex but critical topics and translates them for the rest of us. This episodes includes... 1) A clear definition of what data science actually is (and should be) 2) Hard truth about how much a startup should actually value its data 3) The evolution of the field of data science, who should use it, and where it's going and why Follow Hilary <a href="http://twitter.com/hmason" rel="nofollow" target="_blank">@hmason</a> and visit <a href="fastforwardlabs.com" rel="nofollow" target="_blank">fastforwardlabs.com</a> to learn more. And let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jayacunzo" rel="nofollow" target="_blank">@jayacunzo</a>. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: <a href="goo.gl/4eP9Ch" rel="nofollow" target="_blank">goo.gl/4eP9Ch</a>

#15: Skype-Side Chat on Data Science & Inventing the Future (Hilary Mason, Fast Forward Labs)

Liz Wessel

Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation. So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it? That's what we'll explore today. Follow twitter.com/LizWessel and visit wayup.com to learn more. For WayUp's hilarious announcement video after their rebrand, check out this video:www.youtube.com/watch?v=iGK5-lVLwjU And let me know what you think of the show -- tweet me (Jay Acunzo) twitter.com/jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch

Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation. So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it? That's what we'll explore today. Follow <a href="https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2FLizWessel" rel="nofollow" target="_blank">twitter.com/LizWessel</a> and visit <a href="http://wayup.com" rel="nofollow" target="_blank">wayup.com</a> to learn more. For WayUp's hilarious announcement video after their rebrand, check out this video:<a href="https://exit.sc/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DiGK5-lVLwjU" rel="nofollow" target="_blank">www.youtube.com/watch?v=iGK5-lVLwjU</a> And let me know what you think of the show -- tweet me (Jay Acunzo) <a href="https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" rel="nofollow" target="_blank">twitter.com/jayacunzo</a>. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: <a href="https://exit.sc/?url=http%3A%2F%2Fgoo.gl%2F4eP9Ch" rel="nofollow" target="_blank">goo.gl/4eP9Ch</a>

#19: Rebranding a Startup (Liz Wessel, WayUp)

Sandi MacPherson

Sandi MacPherson, Founder of Quibb, a private community of tech tastemakers sharing professional content and discussions, tells the story of creating an application-only social network. She also shares her vision for an important project helping address the lack of women in tech: the 50/50 Pledge. In this episode, you'll hear... 1) The mission behind the great 50/50 Pledge (visit 5050pledge.com to learn more) 2) How an application-only model for a social network affects your model and early traction (and why it's CRUCIAL that Quibb use this model). 3) How Sandi has been able to build a social network where thoughtful, meaningful, and human conversations actually happen in the comments. (Are we sure this is the internet?) Follow Sandi @sandimac and apply to join Quibb at quibb.com. And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo. You can also subscribe to receive all NextView projects focused on helping startups gain initial traction, as well as episodes of the show. Click here: goo.gl/4eP9Ch

Sandi MacPherson, Founder of Quibb, a private community of tech tastemakers sharing professional content and discussions, tells the story of creating an application-only social network. She also shares her vision for an important project helping address the lack of women in tech: the 50/50 Pledge. In this episode, you'll hear... 1) The mission behind the great 50/50 Pledge (visit <a href="http://5050pledge.com" rel="nofollow" target="_blank">5050pledge.com</a> to learn more) 2) How an application-only model for a social network affects your model and early traction (and why it's CRUCIAL that Quibb use this model). 3) How Sandi has been able to build a social network where thoughtful, meaningful, and human conversations actually happen in the comments. (Are we sure this is the internet?) Follow Sandi <a href="http://twitter.com/sandimac" rel="nofollow" target="_blank">@sandimac</a> and apply to join Quibb at <a href="http://quibb.com" rel="nofollow" target="_blank">quibb.com</a>. And let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jayacunzo" rel="nofollow" target="_blank">@jayacunzo</a>. You can also subscribe to receive all NextView projects focused on helping startups gain initial traction, as well as episodes of the show. Click here: <a href="goo.gl/4eP9Ch" rel="nofollow" target="_blank">goo.gl/4eP9Ch</a>

#13: More Women. Fewer Trolls. Better Internet. (Sandi MacPherson, Quibb // 50/50Pledge)

Dennis Keohane

Tech Journalist Dennis Keohane -- Imagine you were told to enter a brand new field tomorrow and that you had 18 months to get hired by one of the top brands in that space. What would you do? That's where the story of Dennis Keohane, national tech reporter for Pando Daily, begins. Dennis shares the story of his whirlwind year and a half, during which time he went from innovative teacher to writer covering tech innovation. Plus, he offers his perspective on how to fix Boston tech's lack of broader awareness and, specifically, how media can help. If you like the show and want more episodes and related content, subscribe at ViewFromSeed.com. You'll receive new episodes of Traction as soon as they're available, along with more stories, resources, and advice for seed-stage startups from entrepreneurs, VCs, and industry experts. Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

Tech Journalist Dennis Keohane -- Imagine you were told to enter a brand new field tomorrow and that you had 18 months to get hired by one of the top brands in that space. What would you do? That's where the story of <a href="http://twitter.com/dbkeohane" rel="nofollow" target="_blank">Dennis Keohane</a>, national tech reporter for <a href="http://pandodaily.com" rel="nofollow" target="_blank">Pando Daily</a>, begins. Dennis shares the story of his whirlwind year and a half, during which time he went from innovative teacher to writer covering tech innovation. Plus, he offers his perspective on how to fix Boston tech's lack of broader awareness and, specifically, how media can help. If you like the show and want more episodes and related content, subscribe at <a href="http://twitter.com/nextviewvc" rel="nofollow" target="_blank">ViewFromSeed.com</a>. You'll receive new episodes of Traction as soon as they're available, along with more stories, resources, and advice for seed-stage startups from entrepreneurs, VCs, and industry experts. Let me know what you think of the show -- tweet me (Jay Acunzo) <a href="http://twitter.com/jay_zo" rel="nofollow" target="_blank">@Jay_zo</a>

#5: A Career Rocketship, Sexy Shakespeare, & Fixing Boston Tech (Dennis Keohane, Pando Daily)

Tim Devane

NextView's Rob Go, Tim Devane, and Jay Acunzo break down the key findings, themes, and stories from the firm's new report, The State of NYC Seed. Find the full report and SlideShare here: http://nextviewventures.com/blog/state-of-nyc-seed/ Twitter handles from the show: @RobGo, @TDevane, @JayAcunzo Topics discussed:  The general climate in early-stage startups and VCs in New York City The tech landscape across four key sectors: consumer goods and services, food logistics and on-demand, media and publishing, and fintech The effects of legacy industries and companies to NYC tech, as well as those of recent fast-risers like Warby Parker, Buzzfeed, Vice, Vox, and more. The talent surplus and where the next wave of top-tier founders will originate And much more...

NextView's Rob Go, Tim Devane, and Jay Acunzo break down the key findings, themes, and stories from the firm's new report, The State of NYC Seed. Find the full report and SlideShare here: <a href="http://nextviewventures.com/blog/state-of-nyc-seed/" rel="nofollow" target="_blank">http://nextviewventures.com/blog/state-of-nyc-seed/</a> Twitter handles from the show: <a href="http://twitter.com/robgo" rel="nofollow" target="_blank">@RobGo</a>, <a href="http://twitter.com/tdevane" rel="nofollow" target="_blank">@TDevane</a>, <a href="http://twitter.com/jayacunzo" rel="nofollow" target="_blank">@JayAcunzo</a> Topics discussed: <ul> <li>The general climate in early-stage startups and VCs in New York City</li> <li>The tech landscape across four key sectors: consumer goods and services, food logistics and on-demand, media and publishing, and fintech</li> <li>The effects of legacy industries and companies to NYC tech, as well as those of recent fast-risers like Warby Parker, Buzzfeed, Vice, Vox, and more.</li> <li>The talent surplus and where the next wave of top-tier founders will originate</li> <li>And much more...</li></ul>

Special Edition: The State of NYC Seed (Rob Go & Tim Devane)

Shai Goldman

NextView's NYC podcast rolls on with NYC-based principal and host Tim Devane. Today, Shai Goldman, one of the most active community builders in NYC Tech, on his background, the evolution of the local startup scene ... and who he'd draft to an all-startup pickup basketball game.   Follow Tim and Shai @tdevane and @shaig

NextView's NYC podcast rolls on with NYC-based principal and host Tim Devane. Today, Shai Goldman, one of the most active community builders in NYC Tech, on his background, the evolution of the local startup scene ... and who he'd draft to an all-startup pickup basketball game. Follow Tim and Shai <a href="twitter.com/tdevane" rel="nofollow" target="_blank">@tdevane</a> and <a href="twitter.com/shaig" rel="nofollow" target="_blank">@shaig</a>

Gotham Alpha #4: Shai Goldman, SVB NYC

Tony Haile

There's no denying the sheer creative power of the internet, but too often, it turns into a race to the bottom -- more clicks (and therefore more clickbait), more pageviews, more impressions, more ads. When Tony Haile first became CEO of Chartbeat, the analytics startup based in New York City, he faced this massive problem of an internet teeming with clickbait headlines and short-term thinking. He also faced challenges like competing directly with Google Analytics (and the annoyingly competitive price point of "free"). It was his first experience in analytics, too, and he wound up selling his product to a user base (writers and others in editorial) that historically strayed away from data. Easy, right? This episodes also includes…  The tradeoffs Tony made to compete with a goliath like Google Tips for media and other content-driven platforms (including blogs) for rethinking its key metric from clicks and pageviews to something else -- and the tech breakthrough that helped Chartbeat create it What the future holds for an internet that's becoming increasingly divided between gaming systems and refreshing creativity  Follow Tony @arctictony and visit chartbeat.com to learn more. And let me know what you think of the show — tweet me (Jay Acunzo) @jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: bit.ly/nvsubscribe

There's no denying the sheer creative power of the internet, but too often, it turns into a race to the bottom -- more clicks (and therefore more clickbait), more pageviews, more impressions, more ads. When Tony Haile first became CEO of Chartbeat, the analytics startup based in New York City, he faced this massive problem of an internet teeming with clickbait headlines and short-term thinking. He also faced challenges like competing directly with Google Analytics (and the annoyingly competitive price point of "free"). It was his first experience in analytics, too, and he wound up selling his product to a user base (writers and others in editorial) that historically strayed away from data. Easy, right? This episodes also includes… <ol> <li>The tradeoffs Tony made to compete with a goliath like Google</li> <li>Tips for media and other content-driven platforms (including blogs) for rethinking its key metric from clicks and pageviews to something else -- and the tech breakthrough that helped Chartbeat create it</li> <li>What the future holds for an internet that's becoming increasingly divided between gaming systems and refreshing creativity</li> </ol> Follow Tony <a href="http://twitter.com/arctictony" rel="nofollow" target="_blank">@arctictony</a> and visit <a href="http://chartbeat.com" rel="nofollow" target="_blank">chartbeat.com</a> to learn more. And let me know what you think of the show — tweet me (Jay Acunzo) <a href="http://twitter.com/jayacunzo" rel="nofollow" target="_blank">@jayacunzo</a>. You can also <a href="http://bit.ly/nvsubscribe" rel="nofollow" target="_blank">subscribe</a> to receive every episode plus weekly insights and resources about gaining startup traction: <a href="http://bit.ly/nvsubscribe" rel="nofollow" target="_blank">bit.ly/nvsubscribe</a>

#17: Go Home, Clickbait, You're Drunk (Tony Haile, Chartbeat)

Exciting times ahead! Just a quick preview. Send us feedback anytime by tweeting me @jayacunzo

Exciting times ahead! Just a quick preview. Send us feedback anytime by tweeting me <a href="http://twitter.com/jayacunzo" rel="nofollow" target="_blank">@jayacunzo</a>

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