We are in the midst of a huge change in data. Over the past 18 months and moving forward, how data is used has changed drastically and it is only going to continue. Hannah and Caleb sit down to discuss how Amazon sellers can follow the data closely and how to make the most of it. Sifted Amazon Audit page: https://sifted.com/amazon-audit/ Sifted's main page: https://sifted.com/ Sifted on LinkedIn: https://www.linkedin.com/company/siftedlogistics/mycompany/?viewAsMember=true Sifted on Twitter: https://twitter.com/siftedli

We are in the midst of a huge change in data. Over the past 18 months and moving forward, how data is used has changed drastically and it is only going to continue. Hannah and Caleb sit down to discuss how Amazon sellers can follow the data closely and how to make the most of it. Sifted Amazon Audit page: <a href="https://sifted.com/amazon-audit/" rel="noopener nofollow" target="_blank">https://sifted.com/amazon-audit/</a> Sifted's main page: <a href="https://sifted.com/" rel="noopener nofollow" target="_blank">https://sifted.com/</a> Sifted on LinkedIn: <a href="https://www.linkedin.com/company/siftedlogistics/mycompany/?viewAsMember=true" rel="noopener nofollow" target="_blank">https://www.linkedin.com/company/siftedlogistics/mycompany/?viewAsMember=true</a> Sifted on Twitter: <a href="https://twitter.com/siftedli" rel="noopener nofollow" target="_blank">https://twitter.com/siftedli</a>

Data is changing, follow it!

Hannah Cleve and her President, Product Manager, and Developer at Viral Launch talk about what sellers should be aware of with Amazon updates and ads.  To connect with Viral Launch, click here: https://www.linkedin.com/company/viral-launch/?viewAsMember=true 

Hannah Cleve and her President, Product Manager, and Developer at Viral Launch talk about what sellers should be aware of with Amazon updates and ads.  To connect with Viral Launch, click here: <a href="https://www.linkedin.com/company/viral-launch/?viewAsMember=true" rel="nofollow" target="_blank">https://www.linkedin.com/company/viral-launch/?viewAsMember=true</a>

The VL Team Talks Ads

Darrell and Sponsored Profit have proven you do not need to bid on both singular and plural keywords. You can continue to grow in  sales without bidding on both! Learn about this new strategy. To schedule a call with Sponsored Profit:  www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready’ Checklist:   www.sponsoredprofit.com/checklist 

Darrell and Sponsored Profit have proven you do not need to bid on both singular and plural keywords. You can continue to grow in  sales without bidding on both! Learn about this new strategy. To schedule a call with Sponsored Profit: <a href="http://www.sponsoredprofit.com/" rel="noopener nofollow" target="_blank"> www.sponsoredprofit.com/</a> To download a free Amazon ‘Ad-Ready’ Checklist:  <a href="http://www.sponsoredprofit.com/checklist" rel="noopener nofollow" target="_blank"> www.sponsoredprofit.com/checklist</a>

Bids on Keywords: Singular or Plural?

Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 their best year yet. Link to connect with Katherine: https://www.linkedin.com/in/katherinebakotic/details/experience/ Link to BRANDED: https://joinbranded.com/ 

Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 their best year yet. Link to connect with Katherine: <a href="https://www.linkedin.com/in/katherinebakotic/details/experience/" rel="nofollow" target="_blank">https://www.linkedin.com/in/katherinebakotic/details/experience/</a> Link to BRANDED: <a href="https://joinbranded.com/" rel="nofollow" target="_blank">https://joinbranded.com/</a>

E-commerce Marketing Tips from Katherine Bakotic of BRANDED

In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul from Sponsored Profit and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on. Schedule a call with Laura:  www.sponsoredprofit.com/ Download a free Amazon ‘Ad-Ready’ Checklist:  www.sponsoredprofit.com/checklist

In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul from Sponsored Profit and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on. Schedule a call with Laura: <a href="http://www.sponsoredprofit.com/" rel="noopener nofollow" target="_blank"> www.sponsoredprofit.com/</a> Download a free Amazon ‘Ad-Ready’ Checklist: <a href="http://www.sponsoredprofit.com/checklist" rel="noopener nofollow" target="_blank"> www.sponsoredprofit.com/checklist</a>

Myth Busting Series: Don't bid on Holiday Keywords

Welcome back to our Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using sponsored brands to send people to your store page. Find out why in this latest episode! To find out more about Better AMS, click here: https://betterams.com/ To connect with Destaney, click here: https://www.linkedin.com/in/destaney-wishon/ 

Welcome back to our Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using sponsored brands to send people to your store page. Find out why in this latest episode! To find out more about Better AMS, click here: <a href="https://betterams.com/" rel="nofollow" target="_blank">https://betterams.com/</a> To connect with Destaney, click here: <a href="https://www.linkedin.com/in/destaney-wishon/" rel="nofollow" target="_blank">https://www.linkedin.com/in/destaney-wishon/</a>

E-Commerce Myth Busting Series: Send People to Your Amazon Store Page

In our new Myth Busting series, Hannah speaks with Laura McCaul from Sponsored Profit about when your business should actually run PPC. They go over when a business is truly ready to make the most of PPC and Amazon Ads. To schedule a call with Sponsored Profit go to:  www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready’ Checklist, go to www.sponsoredprofit.com/checklist

In our new Myth Busting series, Hannah speaks with Laura McCaul from Sponsored Profit about when your business should actually run PPC. They go over when a business is truly ready to make the most of PPC and Amazon Ads. To schedule a call with Sponsored Profit go to: <a href="http://www.sponsoredprofit.com/" rel="noopener nofollow" target="_blank"> www.sponsoredprofit.com/</a> To download a free Amazon ‘Ad-Ready’ Checklist, go to <a href="http://www.sponsoredprofit.com/checklist" rel="noopener nofollow" target="_blank">www.sponsoredprofit.com/checklist</a>

Myth Busting: Run PPC even when not retail ready

Kirsty Verity, Co-Founder, and CEO at REAL Coaching for e-Commerce sellers, stopped by the pod to discuss what it means to have the mindset of a CEO in the Amazon space. 

Kirsty Verity, Co-Founder, and CEO at REAL Coaching for e-Commerce sellers, stopped by the pod to discuss what it means to have the mindset of a CEO in the Amazon space.

Having a CEO Mindset

Sumner Hobart walks us through how to get started with PPC for Amazon and tells us how we can level up our PPC campaigns to perform better and drive more traffic. 

Sumner Hobart walks us through how to get started with PPC for Amazon and tells us how we can level up our PPC campaigns to perform better and drive more traffic.

Conquering PPC

Ashley Armstrong, The Hidden Rules Expert, stops by the podcast to discuss finding success in E-Commerce by finding your own path.

Ashley Armstrong, The Hidden Rules Expert, stops by the podcast to discuss finding success in E-Commerce by finding your own path.

Finding Success in E-Commerce

Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. Hannah Cleve leverages Viral Launch data, accumulated from tens of thousands of product launches and thousands of brands, to help you understand the best practices for success as an Amazon seller.

Thank you VL for your great insights and actionable advice!

Very useful!

Casey is the man and this show really dives into the keys to success on Amazon!

So much knowledge

Follow the Data: Your Journey to Amazon FBA Success

Tom Wang

Million Dollar Amazon Seller, Tom Wang shares his journey from one, two, three failed products to million dollar seller.  He shares his strategies on how to get started, when to quit your job, how to scale, how to rank and more.  Don’t miss this episode, filled with inspiration, strategies and powerful insights.  If you’re ready to get started on Amazon, download our free guide, “3 Steps to Finding Your Next Great Product.” https://discover.viral-launch.com/

Million Dollar Amazon Seller, Tom Wang shares his journey from one, two, three failed products to million dollar seller.  He shares his strategies on how to get started, when to quit your job, how to scale, how to rank and more.  Don’t miss this episode, filled with inspiration, strategies and powerful insights.  If you’re ready to get started on Amazon, download our free guide, “3 Steps to Finding Your Next Great Product.” <a href="https://discover.viral-launch.com/" rel="nofollow" target="_blank">https://discover.viral-launch.com/</a>

[Tom Wang] From Failed Products to Million Dollar Seller

Prime Day is like Christmas in July on Amazon; the annual shopping holiday exclusive to Prime subscribers. For sellers that means more sales and more profits…IF you’ve taken the time to make sure you are properly prepared. On this episode of Follow The Data, Casey walks you through 4 Steps to make sure you are ready. Missing this episode could mean missing out on the strategy to fully maximize your profits! To take advantage of Prime Day, check out our Pro Seller’s Prep Kit: https://vlaun.ch/podcastPrepKit.

Prime Day is like Christmas in July on Amazon; the annual shopping holiday exclusive to Prime subscribers. For sellers that means more sales and more profits…IF you’ve taken the time to make sure you are properly prepared. On this episode of Follow The Data, Casey walks you through 4 Steps to make sure you are ready. Missing this episode could mean missing out on the strategy to fully maximize your profits! To take advantage of Prime Day, check out our Pro Seller’s Prep Kit: <a href="https://vlaun.ch/podcastPrepKit" rel="nofollow" target="_blank">https://vlaun.ch/podcastPrepKit</a>.

6000% increase in sales??  Are you ready for Prime Day?

The Amazon space is changing quickly, and we at Viral Launch want to help you stay ahead of the competition.  So what happens next?  What can we expect in 2019?  We can’t tell the future (unfortunately), but we can use data to make informed forecasts.  In this special two-part series, Casey shared his thoughts on the future of Amazon and invited 21 experts in the Amazon space (including 6,7, and 8 figure sellers) to share their predictions for 2019. Who you’ll hear in Part 2: Ryan Moran, Tom Wang, Liran Hirschkorn, Cherie Yvette, Dima Kubrak, Anthony Bui-Tran, Jamie Davidson, Leo Sgovio, Nick Young, Fernando Cruz, Brock Johnson, and Brandon Young You can also read through the predictions on our blog: http://bit.ly/amazon-predictions-2019 Listen to Part 1 here: http://bit.ly/FTD-podcast

The Amazon space is changing quickly, and we at Viral Launch want to help you stay ahead of the competition.  So what happens next?  What can we expect in 2019?  We can’t tell the future (unfortunately), but we can use data to make informed forecasts.  In this special two-part series, Casey shared his thoughts on the future of Amazon and invited 21 experts in the Amazon space (including 6,7, and 8 figure sellers) to share their predictions for 2019. Who you’ll hear in Part 2: Ryan Moran, Tom Wang, Liran Hirschkorn, Cherie Yvette, Dima Kubrak, Anthony Bui-Tran, Jamie Davidson, Leo Sgovio, Nick Young, Fernando Cruz, Brock Johnson, and Brandon Young You can also read through the predictions on our blog: <a href="http://bit.ly/amazon-predictions-2019" rel="nofollow" target="_blank">http://bit.ly/amazon-predictions-2019</a> Listen to Part 1 here: <a href="http://bit.ly/FTD-podcast" rel="nofollow" target="_blank">http://bit.ly/FTD-podcast</a>

Part 2 | The Future of Amazon 2019: 22 Sellers & Thought Leaders Share Their Predictions

This week, Casey Gauss and R&amp;D specialist, Andrew Field, dive into some updates for Amazon dynamic bidding &amp; bid adjustments.  They also discuss a new Amazon PPC hack, discovered by Viral Launch’s R&amp;D team.  You won't want to miss this! Join our Facebook Group, Data Hunters, to be the FIRST to hear about discoveries like these: https://www.facebook.com/groups/DataHunters/ Check out our in-depth blog post: http://bit.ly/2RtHoMt

This week, Casey Gauss and R&amp;D specialist, Andrew Field, dive into some updates for Amazon dynamic bidding &amp; bid adjustments.  They also discuss a new Amazon PPC hack, discovered by Viral Launch’s R&amp;D team.  You won't want to miss this! Join our Facebook Group, Data Hunters, to be the FIRST to hear about discoveries like these: <a href="https://www.facebook.com/groups/DataHunters/" rel="nofollow" target="_blank">https://www.facebook.com/groups/DataHunters/</a> Check out our in-depth blog post: <a href="http://bit.ly/2RtHoMt" rel="nofollow" target="_blank">http://bit.ly/2RtHoMt</a>

Our Biggest Hack Yet: Significantly Boost PPC Efficiency

The Amazon game has changed and will continue to change in the new year. The standard on Amazon has increased significantly, so how are you staying competitive? In this episode, Casey Gauss discusses emerging tactics for success in 2019. Product research, review generation, and micro-niches, oh my!

The Amazon game has changed and will continue to change in the new year. The standard on Amazon has increased significantly, so how are you staying competitive? In this episode, Casey Gauss discusses emerging tactics for success in 2019. Product research, review generation, and micro-niches, oh my!

Amazon Product Research in 2019 - The Game Has Changed

David Arnett

 $60m Amazon Business in Two Years with Guest David Arnett

Are you spending more on Amazon and getting less ROAS?  Or are you yet to crack the code on how to use Amazon Advertising to grow your business?  Well, tune in to this episode of Follow The Data as Casey breaks it down. 

Are you spending more on Amazon and getting less ROAS?  Or are you yet to crack the code on how to use Amazon Advertising to grow your business?  Well, tune in to this episode of Follow The Data as Casey breaks it down.

Amazon Advertising Getting More Expensive??

Selling on Walmart; Multi-Channel Fulfillment; With Co-Founder of Deliverr

We ALL make mistakes on Amazon, and like we’ve talked about in previous episodes of Follow The Data, all have experienced failure in one way or another. Learning from our failures, and learning from our own and other’s mistakes can lead us deeper into our own path of success! In this episode, we’re going to break down 12 of the MOST common mistakes we see sellers making on Amazon. We’ve talked about failures in the past, and while that still applies to mistakes, these are a bit different -- you’ll have to listen in to hear the mistakes we see everyone making and how you can avoid those same mistakes. Let’s get started.

We ALL make mistakes on Amazon, and like we’ve talked about in previous episodes of Follow The Data, all have experienced failure in one way or another. Learning from our failures, and learning from our own and other’s mistakes can lead us deeper into our own path of success! In this episode, we’re going to break down 12 of the MOST common mistakes we see sellers making on Amazon. We’ve talked about failures in the past, and while that still applies to mistakes, these are a bit different -- you’ll have to listen in to hear the mistakes we see everyone making and how you can avoid those same mistakes. Let’s get started.

The 12 Most Common Amazon FBA Mistakes: What They Are And How To Avoid Them

Keyword Matter. YOU matter. How you USE a keyword MATTERS. Placement, frequency, plurals, hyphens - there are so many intricacies to keywords and listing optimizations on Amazon, and it’s INCREDIBLY important to get them all right. Getting it right means you’ve checked that box off your list - that you can now focus on improving and implementing changes across other mediums. Getting it wrong means you’ll be fighting an uphill battle until it DOES get fixed. In this episode, we’re breaking down 5, updated, data-driven, data-based simple tips to improve your listing optimizations. These are insights that you can take, and instantly go and implement. We’ve seen conversions increase from following these. So listen in, take notes, and take action. Let’s get started.

Keyword Matter. YOU matter. How you USE a keyword MATTERS. Placement, frequency, plurals, hyphens - there are so many intricacies to keywords and listing optimizations on Amazon, and it’s INCREDIBLY important to get them all right. Getting it right means you’ve checked that box off your list - that you can now focus on improving and implementing changes across other mediums. Getting it wrong means you’ll be fighting an uphill battle until it DOES get fixed. In this episode, we’re breaking down 5, updated, data-driven, data-based simple tips to improve your listing optimizations. These are insights that you can take, and instantly go and implement. We’ve seen conversions increase from following these. So listen in, take notes, and take action. Let’s get started.

5 Data-Based Listing Optimization Tips | Using Data To Improve Your Amazon Listing

Casey Gauss

Casey's had the opportunity to travel, speak, observe and implement some of the highest-level Seller strategies for Amazon. He's seen just about everything in the Amazon space, and plays an active part in molding what selling looks like for everyone involved in this space. In this episode, we're playing back a presentation Casey had at a conference called ASGTG. During this presentation, now released in this podcast episode, Casey breaks down what a successful seller mindset looks like, what it means to select 'winning' products to sell, and how you as a seller can dominate search results with that winning product. There's a LOT of great info. waiting for you on today's episode of Follow The Data!

Casey's had the opportunity to travel, speak, observe and implement some of the highest-level Seller strategies for Amazon. He's seen just about everything in the Amazon space, and plays an active part in molding what selling looks like for everyone involved in this space. In this episode, we're playing back a presentation Casey had at a conference called ASGTG. During this presentation, now released in this podcast episode, Casey breaks down what a successful seller mindset looks like, what it means to select 'winning' products to sell, and how you as a seller can dominate search results with that winning product. There's a LOT of great info. waiting for you on today's episode of Follow The Data!

Casey Gauss | Raw Audio: The Successful Seller Mindset, Killer Product Selection and Dominating Search Results

Every success comes with a series of challenges; roadblocks along the way to test your resolve - to test whether you can progress to the next level of sales, or stay where you’ve been. We’ve been able to accumulate a LOT of data here at Viral Launch. We’ve also had the opportunity to see LARGE sellers scale successfully, AND see the same sellers struggle to progress past $1-5million in revenue. In this episode, we break down why sellers are getting stuck - why they AREN’T progressing. We’ll outline the problems causing stagnation, and solutions to make sure you can keep on growing your business.

Every success comes with a series of challenges; roadblocks along the way to test your resolve - to test whether you can progress to the next level of sales, or stay where you’ve been. We’ve been able to accumulate a LOT of data here at Viral Launch. We’ve also had the opportunity to see LARGE sellers scale successfully, AND see the same sellers struggle to progress past $1-5million in revenue. In this episode, we break down why sellers are getting stuck - why they AREN’T progressing. We’ll outline the problems causing stagnation, and solutions to make sure you can keep on growing your business.

How To Grow Beyond $1-5 Million: Why Amazon Sellers Get Stuck & How To Overcome Stagnation

Black Hat and White Hat Ranking Strategies Right Now

Liran Hirschkorn

It’s easy to get stuck in ruts as an Amazon Seller. When trying to do everything alone, not only do you feel like you don’t have anyone that can relate to what you’re going through, but you don’t have anyone to bounce ideas off of. Without others to process with, ideas stagnate, sales slow, and your full potential can’t be reached. We’re changing that with this Series. This episode is the start of a periodic series we’re starting to pull out Seller Strategies from Amazon Sellers who are killing it in the CURRENT Selling Game. We’re talking through what they’re doing to scale their business: What’s currently working, what’s NOT working, where underpriced attention is, where you should be investing your time, and where Amazon is headed in general.

It’s easy to get stuck in ruts as an Amazon Seller. When trying to do everything alone, not only do you feel like you don’t have anyone that can relate to what you’re going through, but you don’t have anyone to bounce ideas off of. Without others to process with, ideas stagnate, sales slow, and your full potential can’t be reached. We’re changing that with this Series. This episode is the start of a periodic series we’re starting to pull out Seller Strategies from Amazon Sellers who are killing it in the CURRENT Selling Game. We’re talking through what they’re doing to scale their business: What’s currently working, what’s NOT working, where underpriced attention is, where you should be investing your time, and where Amazon is headed in general.

Seller Strategy Series | Liran Hirschkorn: 'Killing It' On Amazon

Flexport

Shipping, Importing and Freight Forwarding is perhaps one of THE most confusing, yet essential, aspects to selling on Amazon. There are a LOT of changes happening in the Amazon space right now. Policy changes, Tariffs, Q4, Q1… and we’re breaking it ALL down in this two-part series. I’m bringing Michael from Flexport onto the show - you’ll learn what Flexport’s all about in the intro of the topic discussion, just know that Flexport is on TOP of the Freight Forwarding and Shipping Logistics game, AND is focused on innovating in the Amazon space. They’re incredible at what they do, and have incredible perspective for what’s going on right now. This week, which is part 1, we’ll be talking a LOT about Amazon’s Policy change and what’s happening with Tariffs. Next week, in part 2, we’ll be touching on General best practices and some solid Q4 / Q1 strategy. Pay attention here everyone, there’s a LOT to digest, but this information is ESSENTIAL.

Shipping, Importing and Freight Forwarding is perhaps one of THE most confusing, yet essential, aspects to selling on Amazon. There are a LOT of changes happening in the Amazon space right now. Policy changes, Tariffs, Q4, Q1… and we’re breaking it ALL down in this two-part series. I’m bringing Michael from Flexport onto the show - you’ll learn what Flexport’s all about in the intro of the topic discussion, just know that Flexport is on TOP of the Freight Forwarding and Shipping Logistics game, AND is focused on innovating in the Amazon space. They’re incredible at what they do, and have incredible perspective for what’s going on right now. This week, which is part 1, we’ll be talking a LOT about Amazon’s Policy change and what’s happening with Tariffs. Next week, in part 2, we’ll be touching on General best practices and some solid Q4 / Q1 strategy. Pay attention here everyone, there’s a LOT to digest, but this information is ESSENTIAL.

(Part 1): Shipping & Freight Forwarding: Tariffs, Policy Changes & Q4 / Q1 Strategy With Flexport

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