Thank you so much for following along this journey. Excited for you to follow along in the future!    You can find the new podcast below!    Apple Podcast:Spotify:Youtube:

Thank you so much for following along this journey. Excited for you to follow along in the future!    You can find the new podcast below!    <a href="https://apple.co/3eHo2N3" rel="nofollow" target="_blank">Apple Podcast:</a><a href="https://spoti.fi/3sQnU6i" rel="nofollow" target="_blank">Spotify:</a><a href="https://bit.ly/NAREP-yt" rel="nofollow" target="_blank">Youtube:</a>

To New Beginnings

https://twpmasterclass.com/clubhouse This episode is ALLL about clubhouse, what it is and how you can get the most out of it! 

<a href="https://twpmasterclass.com/clubhouse" rel="nofollow" target="_blank">https://twpmasterclass.com/clubhouse</a> This episode is ALLL about clubhouse, what it is and how you can get the most out of it!

Clubhouse, What is it and 15 Tips for growing it?!

Make sure you check out the link to grab all of the freebies https://twpmasterclass.com/podcast On this episode, we talk all about my process as I am growing and expanding Anchor &amp; Veil into other states and the importance of SOPs, and how we all should do that!  We are also talking about the clubhouse app and how awesome it is, as well as the many possibilities! I mention the insecurities of having a course and people not buying like you think they would and much more! 

Make sure you check out the link to grab all of the freebies <a href="https://twpmasterclass.com/podcast" rel="nofollow" target="_blank">https://twpmasterclass.com/podcast</a> On this episode, we talk all about my process as I am growing and expanding Anchor &amp; Veil into other states and the importance of SOPs, and how we all should do that!  We are also talking about the clubhouse app and how awesome it is, as well as the many possibilities! I mention the insecurities of having a course and people not buying like you think they would and much more!

Raw & Real - Expanding to Other States, Insecurities & Clubhouse

Grab all of the info! https://twpmasterclass.com/podcast This is my famous Instagram for-profit speech that I give. I will show you exactly how I make 200K a year from Instagram with my wedding photography business and how you can too.   It isn't about posting all of the time; I only post about once a month, its ALLLL about you building relationship and stream-lining your engagement! I want to make this EASY for you, and this is the episode to help you do it.  

<a href="https://twpmasterclass.com/podcast" rel="nofollow" target="_blank">Grab all of the info!</a> <a href="https://twpmasterclass.com/podcast" rel="nofollow" target="_blank">https://twpmasterclass.com/podcast</a> This is my famous Instagram for-profit speech that I give. I will show you exactly how I make 200K a year from Instagram with my wedding photography business and how you can too. It isn't about posting all of the time; I only post about once a month, its ALLLL about you building relationship and stream-lining your engagement! I want to make this EASY for you, and this is the episode to help you do it.

Instagram For Profit

I am SOOO dang excited to be back and we have some amazing new things coming within the podcast that I think you all will love! 

I am SOOO dang excited to be back and we have some amazing new things coming within the podcast that I think you all will love!

Intro to Season 2! New things Coming

Sho Baraka

Sho Baraka is one of my favorite Christian Rappers. His lyrics and raps are on a WHOLLEE different level but not only that, he is passionate about black history and expressing the oppression of black people in our country. We talk about race, religion, culture, and the arts!   The &amp;Campaign

<a href="https://www.barakaology.com/" rel="noopener nofollow" target="_blank">Sho Baraka</a> is one of my favorite Christian Rappers. His lyrics and raps are on a WHOLLEE different level but not only that, he is passionate about black history and expressing the oppression of black people in our country. We talk about race, religion, culture, and the arts! <a href="https://andcampaign.org/" rel="nofollow" target="_blank">The &amp;Campaign</a>

88. Sho Baraka - Racism, Culture & the Arts

On this episode, I talk with Teshorn and Reytheda Jackson, Toni Black, and Chip Dizard. We get real about what it's like to be a person of color in the photography and planning industry. Each person I talked with shared their own personal experiences and stories. These are REAL people with real families and lives. And these are the hard conversations that we need to be having. I encourage you to listen. Hear what they have to say, and take it to heart. A good place to start is reading this blog post about solidarity from Toni's blog. They are each so incredibly talented at what they do! You can check out their work here: Teshorn Jackson Photography Stohree-Events Toni Black Magic Chip Dizard Weddings

On this episode, I talk with Teshorn and Reytheda Jackson, Toni Black, and Chip Dizard. We get real about what it's like to be a person of color in the photography and planning industry. Each person I talked with shared their own personal experiences and stories. These are REAL people with real families and lives. And these are the hard conversations that we need to be having. I encourage you to listen. Hear what they have to say, and take it to heart. A good place to start is reading this <a href="https://toniblackmagic.com/2020/06/07/performancesolidarity/" rel="nofollow" target="_blank">blog post</a> about solidarity from Toni's blog. They are each so incredibly talented at what they do! You can check out their work here: <a href="http://teshornjackson.com/#home" rel="nofollow" target="_blank">Teshorn Jackson Photography</a> <a href="https://stohree-events.com/" rel="nofollow" target="_blank">Stohree-Events</a> <a href="https://toniblackmagic.com/" rel="nofollow" target="_blank">Toni Black Magic</a> <a href="https://chipdizardweddings.com/" rel="nofollow" target="_blank">Chip Dizard Weddings</a>

87. Raw & Real - Racism and Culture

On this facebook live i talk all about the things that I am doing during COVID-19 to make sure we arent just surviving this time, but THRIVING during this time. That is extremely important!   Join the facebook group

On this facebook live i talk all about the things that I am doing during COVID-19 to make sure we arent just surviving this time, but THRIVING during this time. That is extremely important! <a href="https://www.facebook.com/groups/150242229149140" rel="nofollow" target="_blank">Join the facebook group</a>

86. Culture Hacking COVID-19 Live

It is crazy out there and it's ok to feel scared and unsure, but trust me, life goes on and you will get through this!

It is crazy out there and it's ok to feel scared and unsure, but trust me, life goes on and you will get through this!

85. Raw & Real - COVID-19

Dylan Howell

Corey Potter

I really enjoyed interviewing Dylan and Corey. These guys really know their stuff! I personally have their SEO course and have learned so much. Everyone talks about SEOs and wants to use them, but so many people don't actually know how. Dylan and Corey give great advice on how to use SEOs to generate traffic to your website. (SEO stands for Search Engine Optimization). Google is generally the search engine people think of most often, but YouTube is actually a highly used search engine that a lot of people don't take advantage of. Dylan and Corey give some great advice on using YouTube to your advantage. They also talk about important aspects of building a website or blogging to keep in mind when thinking about SEOs. We also spend time talking about backlinks and getting on websites that have authority and the way that Google works as a search engine. You can join Dylan and Corey's facebook group Fuel Your Photos. You can find out more about the SEO course here. Check out the blog post for the What The Gram Photos

I really enjoyed interviewing Dylan and Corey. These guys really know their stuff! I personally have their SEO course and have learned so much. Everyone talks about SEOs and wants to use them, but so many people don't actually know how. Dylan and Corey give great advice on how to use SEOs to generate traffic to your website. (SEO stands for Search Engine Optimization). Google is generally the search engine people think of most often, but YouTube is actually a highly used search engine that a lot of people don't take advantage of. Dylan and Corey give some great advice on using YouTube to your advantage. They also talk about important aspects of building a website or blogging to keep in mind when thinking about SEOs. We also spend time talking about backlinks and getting on websites that have authority and the way that Google works as a search engine. You can join Dylan and Corey's facebook group <a href="https://www.facebook.com/groups/fuelyourphotos/" rel="nofollow" target="_blank">Fuel Your Photos</a>. You can find out more about the SEO course <a href="https://fuelyourphotos.com/seo-course/?ref=22" rel="nofollow" target="_blank">here.</a> Check out the <a href="https://anchorandveilphotography.com/84-2/" rel="nofollow" target="_blank">blog</a> post for the What The Gram Photos

84. Dylan Howell and Corey Potter - The SEO Experts

This is a creative entrepreneurial podcast helping you to grow your business and create the life style you have always wanted. We are wedding photographers that grew our business to over $400K a year and over 100 weddings all over the world.

I love learning. Books, conferences, mentorships, podcasts. You name it, if it has something to teach me, my ears are all yours. 

Devin’s podcast has SO MUCH TO TEACH! He doesn’t give you fluff, he gives you real steps to take that give you RESULTS!!! His strategy on Instagram alone is 🔥🔥🔥

Thank you for sharing what works for you, allowing other photographers to grow in their businesses.  You’re allowing us to change our families lives, while better serving our clients. We appreciate everything you do, Devin!

Deep content for even the experienced!

Enjoy all the episodes so far. Lots of valuable content no matter where you are in business.

The Anchored Business Podcast

Tonie Christine

On this week's episode of The Anchored Podcast we have the pleasure of talking to Tonie Christine! The first time we met her we instantly bonded because she is so passionate about things she cares about, as you'll hear in the episode. We talk about everything from her "type of bride" to marketing tips and being a mother. Tonie's coined phrase is that her bride is "the bride who blazes her own trail" and we have fun diving into the meaning behind that saying. Her ideal bride is someone who is not afraid of logistics and is willing to be daring and spontaneous. She tells the story of how a breakup and a workshop eventually led to her working for herself full-time and how her income doubled in just four months. She explains she is a "Jesus lover" first, a wife second, a mom third and a business woman fourth and how all of these roles play into her business. One of the things Tonie is extremely passionate about is marketing and that comes through in this conversation. She explains the importance of using different channels of marketing than other people and not putting all of your effort into one platform. She also discusses some of the teaching materials she has available to take your marketing to the next level. All in all this was another fantastic episode of the podcast! Hope you enjoy! Here's the show notes from the episode: Instagram: www.instagram.com/toniechristine Her Website: www.toniechristine.com Blaze Online (Business Consulting): https://toniechristine.com/businessconsulting/ Her Shop: https://toniechristine.com/shop/ Also, here's the pictures from her What The Gram segment!

On this week's episode of The Anchored Podcast we have the pleasure of talking to Tonie Christine! The first time we met her we instantly bonded because she is so passionate about things she cares about, as you'll hear in the episode. We talk about everything from her "type of bride" to marketing tips and being a mother. Tonie's coined phrase is that her bride is "the bride who blazes her own trail" and we have fun diving into the meaning behind that saying. Her ideal bride is someone who is not afraid of logistics and is willing to be daring and spontaneous. She tells the story of how a breakup and a workshop eventually led to her working for herself full-time and how her income doubled in just four months. She explains she is a "Jesus lover" first, a wife second, a mom third and a business woman fourth and how all of these roles play into her business. One of the things Tonie is extremely passionate about is marketing and that comes through in this conversation. She explains the importance of using different channels of marketing than other people and not putting all of your effort into one platform. She also discusses some of the teaching materials she has available to take your marketing to the next level. All in all this was another fantastic episode of the podcast! Hope you enjoy! Here's the show notes from the episode: Instagram: <a href="http://www.instagram.com/toniechristine" rel="nofollow" target="_blank">www.instagram.com/toniechristine</a> Her Website: <a href="http://www.toniechristine.com" rel="nofollow" target="_blank">www.toniechristine.com</a> Blaze Online (Business Consulting): <a href="https://toniechristine.com/businessconsulting/" rel="nofollow" target="_blank">https://toniechristine.com/businessconsulting/</a> Her Shop: <a href="https://toniechristine.com/shop/" rel="nofollow" target="_blank">https://toniechristine.com/shop/</a> Also, here's the pictures from her What The Gram segment!

34. The Art of Marketing and Motherhood with Tonie Christine

Mary Marantz

This episode is packed with the per usual FIRE that Justin &amp; Mary tend to bring! We talk all about pursuing your dreams and what you are passionate about as well having and working that Grit muscle because its so important. We dive into originality and where they find their inspiration from and of course we talk about the WHY that Justin &amp; Mary are so passionate about! We also chat a little bit about the new direction they are heading in and how they are growing. It's always so cool to see someone so respected at something and shift to do another thing they are really passionate about! This espidoe was STRAIGHT FIRE! So I hope you all enjoyed it. Also, here are the show notes from the episode! Their Website - http://justinandmaryblog.com Mary Instagram - https://www.instagram.com/marymarantz/ Justin Instagram - https://www.instagram.com/justinmarantz/ One of Justin's Mentors, Tony Barbagallo https://www.fotoab.com My favorite photographer Rodney Smith - http://www.rodneysmith.com Rodney Smith's Instagram - https://www.instagram.com/_rodneysmith/ Cinematography page instagram - https://www.instagram.com/the_asc/ Also, here is a screenshot from the Hannibal  Jody Dole - http://www.jodydole.com The Youngrens - https://theyoungrens.com Edward Scissorhands video on their instagram  - https://www.instagram.com/p/BMPmCJ4BHyH/?taken-by=marymarantz Tin man Costume that Justin made- https://www.instagram.com/p/gKFylLKGoy/?taken-by=justinmarantz Simon Senik - https://startwithwhy.com Start with why book - https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Save Ellis island - https://www.saveellisisland.org What kind of business are you! The podcast Mary talked about writing! http://justinandmaryblog.com/weed-flower-tree-what-kind-of-business-do-you-want-to-be/     Authors Mary is inspired by Shauna Niequist - https://www.shaunaniequist.com Lysa Terkeurst- https://lysaterkeurst.com Bob Goff - http://bobgoff.com Donald Miller - https://en.wikipedia.org/wiki/Donald_Miller_(author) Jessica Honegger - https://www.jessicahonegger.com Rachel Hollis - https://thechicsite.com     Photographers Justin is inspired by! Irving Penn - https://www.irvingpenn.org Yousuf Karsh - https://karsh.org Richard Avedon - https://www.avedonfoundation.org     Smart Conference with Dave Ramsey - https://www.daveramsey.com/store/smart-conference/cSmartConference.html   Also, here are the photos from their "What the gram" segment!

This episode is packed with the per usual FIRE that Justin &amp; Mary tend to bring! We talk all about pursuing your dreams and what you are passionate about as well having and working that Grit muscle because its so important. We dive into originality and where they find their inspiration from and of course we talk about the WHY that Justin &amp; Mary are so passionate about! We also chat a little bit about the new direction they are heading in and how they are growing. It's always so cool to see someone so respected at something and shift to do another thing they are really passionate about! This espidoe was STRAIGHT FIRE! So I hope you all enjoyed it. Also, here are the show notes from the episode! Their Website - <a href="http://justinandmaryblog.com" rel="nofollow" target="_blank">http://justinandmaryblog.com</a> Mary Instagram - <a href="https://www.instagram.com/marymarantz/" rel="nofollow" target="_blank">https://www.instagram.com/marymarantz/</a> Justin Instagram - <a href="https://www.instagram.com/justinmarantz/" rel="nofollow" target="_blank">https://www.instagram.com/justinmarantz/</a> One of Justin's Mentors, Tony Barbagallo <a href="https://www.fotoab.com" rel="nofollow" target="_blank">https://www.fotoab.com</a> My favorite photographer Rodney Smith - <a href="http://www.rodneysmith.com" rel="nofollow" target="_blank">http://www.rodneysmith.com</a> Rodney Smith's Instagram - <a href="https://www.instagram.com/_rodneysmith/" rel="nofollow" target="_blank">https://www.instagram.com/_rodneysmith/</a> Cinematography page instagram - <a href="https://www.instagram.com/the_asc/" rel="nofollow" target="_blank">https://www.instagram.com/the_asc/</a> Also, here is a screenshot from the Hannibal Jody Dole - <a href="http://www.jodydole.com" rel="nofollow" target="_blank">http://www.jodydole.com</a> The Youngrens - <a href="https://theyoungrens.com" rel="nofollow" target="_blank">https://theyoungrens.com</a> Edward Scissorhands video on their instagram  - <a href="https://www.instagram.com/p/BMPmCJ4BHyH/?taken-by=marymarantz" rel="nofollow" target="_blank">https://www.instagram.com/p/BMPmCJ4BHyH/?taken-by=marymarantz</a> Tin man Costume that Justin made- <a href="https://www.instagram.com/p/gKFylLKGoy/?taken-by=justinmarantz" rel="nofollow" target="_blank">https://www.instagram.com/p/gKFylLKGoy/?taken-by=justinmarantz</a> Simon Senik - <a href="https://startwithwhy.com" rel="nofollow" target="_blank">https://startwithwhy.com</a> Start with why book - <a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447" rel="nofollow" target="_blank">https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447</a> Save Ellis island - <a href="https://www.saveellisisland.org" rel="nofollow" target="_blank">https://www.saveellisisland.org</a> What kind of business are you! The podcast Mary talked about writing! <a href="http://justinandmaryblog.com/weed-flower-tree-what-kind-of-business-do-you-want-to-be/" rel="nofollow" target="_blank">http://justinandmaryblog.com/weed-flower-tree-what-kind-of-business-do-you-want-to-be/</a>     Authors Mary is inspired by Shauna Niequist - <a href="https://www.shaunaniequist.com" rel="nofollow" target="_blank">https://www.shaunaniequist.com</a> Lysa Terkeurst- <a href="https://lysaterkeurst.com" rel="nofollow" target="_blank">https://lysaterkeurst.com</a> Bob Goff - <a href="http://bobgoff.com" rel="nofollow" target="_blank">http://bobgoff.com</a> Donald Miller - <a href="https://en.wikipedia.org/wiki/Donald_Miller_(author" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Donald_Miller_(author</a>) Jessica Honegger - <a href="https://www.jessicahonegger.com" rel="nofollow" target="_blank">https://www.jessicahonegger.com</a> Rachel Hollis - <a href="https://thechicsite.com" rel="nofollow" target="_blank">https://thechicsite.com</a>     Photographers Justin is inspired by! Irving Penn - <a href="https://www.irvingpenn.org" rel="nofollow" target="_blank">https://www.irvingpenn.org</a> Yousuf Karsh - <a href="https://karsh.org" rel="nofollow" target="_blank">https://karsh.org</a> Richard Avedon - <a href="https://www.avedonfoundation.org" rel="nofollow" target="_blank">https://www.avedonfoundation.org</a>     Smart Conference with Dave Ramsey - <a href="https://www.daveramsey.com/store/smart-conference/cSmartConference.html" rel="nofollow" target="_blank">https://www.daveramsey.com/store/smart-conference/cSmartConference.html</a> Also, here are the photos from their "What the gram" segment!

25. Pursuing Your Passion & Finding Your Why with Justin & Mary Marantz

On this episode we talk ALLLL about Pricing! We talk about pricing structures and models to help you get to a point where you can book 10K collections for one wedding! We really dive into Psychology behind sales and dissect the good and bad about certain pricing models. We hope you enjoy it! It you have any questions, don't hesitate to let us know!

On this episode we talk ALLLL about Pricing! We talk about pricing structures and models to help you get to a point where you can book 10K collections for one wedding! We really dive into Psychology behind sales and dissect the good and bad about certain pricing models. We hope you enjoy it! It you have any questions, don't hesitate to let us know!

13. Booking $10K Collections and how you can get there!

Ok, first of all, Iknow you want to see all of the discount codes:  Anchored shop- ShowitUnited - 20% off Photographers Grade- ANCHOR - Free Month Pic-time - pic-time.com/showitunited- 1 free month + 2 free months. When signing up Honeybook- 50% off of your first year! Kiss- KISSANCHORANDVEIL - $100 off a sample album order of $250 or more! Smart Slides- DEV33 - $1/mo for the first 3 months Showit- ANCHORANDVEIL - 10% off the first year Refinery original. - ANCHORANDVEIL at checkout for 10% off sitewide templates  Now, let's talk about the talk! We recently spoke at the Showit United conferencewhich is absolutely amazing. We LOVE Showit as a platform and the conference they put on is top knotch and worth every penny.  You can break it down into 3 sections   Army of Brides One of the main reasons we want to invest in our brides is because when you can create brand evangelists, they do all of the work for you! It's impossible to grow your business on your own back; you NEED people! Here are the stats you heard us reference at the beginning of the talk!  One of the main reason this is all possible is because of the exponential growth of investing into two people who will then go out and tell 2-3 people who will then go out and tell 2-3 people each. The tree branches out and reaches way more than we could ever reach on our own! One of our favorite apps that we LOVe to use is Bonjoro! This app allows us to immediately email our inquiries a very personalized video that is much different than what anyone else is doing. This allows you to add a touch that sets you apart but makes your clients feel valued. We then follow up with an email from  our email template packthat has detailed information on our pricing and options for photographers. We are huge fans of not going back and forth with the pricing because it just drags things on and creates barriers to bookings. The quicker your clients can get to booking, the better! We then usecalendly to allow them to set a meeting time that coordinates with the schedule we have as well as theirs! One of the best ways to ensure your pricing pages are seen correctly and look beautiful, make sure you send them PDF's that are either embedded onto your site or check  our Showit plus site templatefrom the shop! If you don't have showit, you can check outour gorgeous PDFs as well!  One of the most important things to remember is the follow-up! I can't tell you how many people book us because we follow-up with them. We followed up with text messaging and found out the bride had her email address hacked! The meeting is so important for building rapport! One of the main things to think about is brining them value and connection in the meeting. If you can help them to connect then you immediately set yourselves apart from the rest! If you REALLY want to learn more about this, learn from Steve Saporito, that man can teach it and he knows his stuff and he's the guy we learned the most from. Some of my favorite people to learn in person sales from as well are Phillip and Eileen!  As you meet with them, somekey things we talked about is remembering these things as you meet with them! You don't want to just talk about pricing, you want to create a transformation.   Bring them value and connection in the meeting   Use their name frequently   Our greatest desire is to be valued and known so if you can do that for your clients, you are GOLDEN!     Match &amp; Mirror   Find areas of Commonality   Ask them something meaningful   Build awareness in what people see.   Creating transformation     We also talked about gifting our clients. We currently use  Katelyn James' Wedding Guideas well as  Amy &amp; Jordan's engagement session guide. For pre-wedding we use ShopBox Fox. We used to use Melissa Jill's gifting ideas, she is a genius! Another way we BLOW our clients away and have them singing our praise is by doing a Same day Reception Slideshow, thats a big deal, but if you want to take it to the next level, create an  album at the reception! We show you exactly how to do that in  our shop, but you can see the slideshow onyoutube. Now, the best way we have found to get reviews is Photographer's grade!This allows you to streamline your reviews and filter the ones that arent 5-stars. This is AMAZING to be able to do, so we HIGHLY suggest it! Make sure you ue the code ANCHOR! Army of Vendors The biggest things to remember here is GIVE them the photos, no watermarks, just ask them to post and tag! Also, invest some sweat equity into your business and do the work, it will pay off in the long run! Army of the Unknown This is HUGE! This is the peopel you don't know about but sing your praise. We see this often in social media becuase of the authentic engagement we create. We have spoken about this A LOT but make sure you check out our instagram course to really start implemeting it, this course has made people thousands! We love to get emotional with our clients to set us apart. If you can create an emotional connection with your work, you have won the battle, see how we did it in our portfolio video! the song is by our super talented friend Citizen Shade.  Now, to finish it off, its SOOOOO important that you create keyboard shortcuts to authentically engage but steamline it and make it eficient. If you really want to divec into that, I suggest you check out our instagram course, it has a lot more information in there.  We live in a culture that invites engagment, so make sure you take advantage of it, it isnt as awkard or sketchy as you think!    I hope this is helpful, we absolutely LOVE the United conferenceand we always suggest it if you are looking to find an amazing photography community and grow your business! 

Ok, first of all, Iknow you want to see all of the discount codes: <ul> <li><a href="https://anchoredshop.com/discount/ShowitUnited" rel="nofollow" target="_blank">Anchored shop</a>- ShowitUnited - 20% off</li> <li><a href="https://photographergrade.com/" rel="nofollow" target="_blank">Photographers Grade</a>- ANCHOR - Free Month</li> <li>Pic-time - <a href="http://pic-time.com/showitunited" rel="nofollow" target="_blank">pic-time.com/showitunited</a>- 1 free month + 2 free months. When signing up</li> <li><a href="http://share.honeybook.com/devin824" rel="nofollow" target="_blank">Honeybook</a>- 50% off of your first year!</li> <li><a href="https://www.kiss.us/" rel="nofollow" target="_blank">Kiss</a>- KISSANCHORANDVEIL - $100 off a sample album order of $250 or more!</li> <li><a href="https://smartslides.com/" rel="nofollow" target="_blank">Smart Slides</a>- DEV33 - $1/mo for the first 3 months</li> <li><a href="https://showit.co/" rel="nofollow" target="_blank">Showit</a>- ANCHORANDVEIL - 10% off the first year</li> <li><a href="http://www.refineryoriginal.com/" rel="nofollow" target="_blank">Refinery original</a>. - ANCHORANDVEIL at checkout for 10% off sitewide templates</li> </ul> Now, let's talk about the talk! We recently spoke at the <a href="https://showit.co/united" rel="nofollow" target="_blank">Showit United conference</a>which is absolutely amazing. We LOVE Showit as a platform and the conference they put on is top knotch and worth every penny.  You can break it down into 3 sections   Army of Brides One of the main reasons we want to invest in our brides is because when you can create brand evangelists, they do all of the work for you! It's impossible to grow your business on your own back; you NEED people! Here are the stats you heard us reference at the beginning of the talk! One of the main reason this is all possible is because of the exponential growth of investing into two people who will then go out and tell 2-3 people who will then go out and tell 2-3 people each. The tree branches out and reaches way more than we could ever reach on our own! One of our favorite apps that we LOVe to use is <a href="https://www.bonjoro.com/" rel="nofollow" target="_blank">Bonjoro!</a> This app allows us to immediately email our inquiries a very personalized video that is much different than what anyone else is doing. This allows you to add a touch that sets you apart but makes your clients feel valued. We then follow up with an email from <a href="https://anchoredshop.com/collections/frontpage/products/photographers-email-templates" rel="nofollow" target="_blank"> our email template pack</a>that has detailed information on our pricing and options for photographers. We are huge fans of not going back and forth with the pricing because it just drags things on and creates barriers to bookings. The quicker your clients can get to booking, the better! We then use<a href="https://calendly.com/" rel="nofollow" target="_blank">calendly</a> to allow them to set a meeting time that coordinates with the schedule we have as well as theirs! One of the best ways to ensure your pricing pages are seen correctly and look beautiful, make sure you send them PDF's that are either embedded onto your site or check <a href="https://anchoredshop.com/collections/frontpage/products/pricing-page-template-for-showit-site" rel="nofollow" target="_blank"> our Showit plus site template</a>from the shop! If you don't have showit, you can check out<a href="https://anchoredshop.com/collections/frontpage" rel="nofollow" target="_blank">our gorgeous PDFs as well! </a> One of the most important things to remember is the follow-up! I can't tell you how many people book us because we follow-up with them. We followed up with text messaging and found out the bride had her email address hacked! The meeting is so important for building rapport! One of the main things to think about is brining them value and connection in the meeting. If you can help them to connect then you immediately set yourselves apart from the rest! If you REALLY want to learn more about this, learn from <a href="https://www.stevesaporitoeducation.com/" rel="nofollow" target="_blank">Steve Saporito</a>, that man can teach it and he knows his stuff and he's the guy we learned the most from. Some of my favorite people to learn in person sales from as well are <a href="https://theblumes.co/" rel="nofollow" target="_blank">Phillip and Eileen! </a> As you meet with them, somekey things we talked about is remembering these things as you meet with them! You don't want to just talk about pricing, you want to create a transformation. <ul> <li> Bring them value and connection in the meeting <ul> <li> Use their name frequently </li> <li> Our greatest desire is to be valued and known so if you can do that for your clients, you are GOLDEN! </li> </ul> </li> <li> Match &amp; Mirror </li> <li> Find areas of Commonality </li> <li> Ask them something meaningful <ul> <li> Build awareness in what people see. </li> <li> Creating transformation </li> </ul> </li> </ul> We also talked about gifting our clients. We currently use <a href="http://katelynjamesblog.com/the-kj-bridal-guide-2-0-wedding-magazine-template/" rel="nofollow" target="_blank"> Katelyn James' Wedding Guide</a>as well as <a href="https://www.amyandjordan.com/2016/education/business-advice/engagement-session-style-guide/" rel="nofollow" target="_blank"> Amy &amp; Jordan's engagement session guide</a>. For pre-wedding we use <a href="https://shopboxfox.com/" rel="nofollow" target="_blank">ShopBox Fox</a>. We used to use <a href="http://www.melissajill.com/blog.cfm?postID=728&amp;check" rel="nofollow" target="_blank">Melissa Jill's gifting ideas</a>, she is a genius! Another way we BLOW our clients away and have them singing our praise is by doing a <a href="https://www.youtube.com/watch?v=wQ8MK8h7E0s" rel="nofollow" target="_blank">Same day Reception Slideshow</a>, thats a big deal, but if you want to take it to the next level, create an <a href="https://anchoredshop.com/collections/frontpage/products/how-to-do-a-same-day-reception-album" rel="nofollow" target="_blank"> album at the reception</a>! We show you exactly how to do that in <a href="https://anchoredshop.com/collections/frontpage/products/how-to-do-a-same-day-reception-album" rel="nofollow" target="_blank"> our shop</a>, but you can see the slideshow on<a href="https://www.youtube.com/watch?v=wQ8MK8h7E0s" rel="nofollow" target="_blank">youtube</a>. Now, the best way we have found to get reviews is <a href="http://www.photographergrade.com/" rel="nofollow" target="_blank">Photographer's grade!</a>This allows you to streamline your reviews and filter the ones that arent 5-stars. This is AMAZING to be able to do, so we HIGHLY suggest it! Make sure you ue the code ANCHOR! Army of Vendors The biggest things to remember here is GIVE them the photos, no watermarks, just ask them to post and tag! Also, invest some sweat equity into your business and do the work, it will pay off in the long run! Army of the Unknown This is HUGE! This is the peopel you don't know about but sing your praise. We see this often in social media becuase of the authentic engagement we create. We have spoken about this A LOT but make sure you check out our instagram course to really start implemeting it, this course has made people thousands! We love to get emotional with our clients to set us apart. If you can create an emotional connection with your work, you have won the battle, see how we did it in our portfolio video! the song is by our super talented friend <a href="http://www.citizenshade.com/" rel="nofollow" target="_blank">Citizen Shade.</a> Now, to finish it off, its SOOOOO important that you create keyboard shortcuts to authentically engage but steamline it and make it eficient. If you really want to divec into that, I suggest you check out our instagram course, it has a lot more information in there.  We live in a culture that invites engagment, so make sure you take advantage of it, it isnt as awkard or sketchy as you think!  I hope this is helpful, we absolutely LOVE the <a href="https://showit.co/united" rel="nofollow" target="_blank">United conference</a>and we always suggest it if you are looking to find an amazing photography community and grow your business!

39. Build an Army that Builds your Business - Our talk from Showit United

Katheryn Jeanne Photography

In this episode we talk to Katy Clatterbaugh of Katheryn Jeanne Photography about pricing her collections for bookings, raising her prices and the psychology behind the pricing.

In this episode we talk to Katy Clatterbaugh of Katheryn Jeanne Photography about pricing her collections for bookings, raising her prices and the psychology behind the pricing.

3: Talking Psychology of Pricing with Katheryn Jeanne Photography

OHHHHH snaps, this episode is good. I'm diving in just to give you some advice on what I have been doing to give a ton of value to brides that have gotten me bookings. It's actually pretty darn awesome!   Join the facebook group at anchoredfb.com

OHHHHH snaps, this episode is good. I'm diving in just to give you some advice on what I have been doing to give a ton of value to brides that have gotten me bookings. It's actually pretty darn awesome! Join the facebook group at <a href="http://twpmasterclass.com/yt-anchoredfbgroup" rel="nofollow" target="_blank">anchoredfb.com</a>

47. Culture Hacks - Giving value On Instagram to get bookings

On this episode of Culture Hacks, we talk about running instagram ads for wedding photographers. That being said, we go over basic instagram ad knowledge so you definitely dont have to be a wedding photographer to gain some information from this! We dont claim to know everything about instagram ads, but we have used them quit a bit and I like to think I have some great insight on it. We talk about Facebook generated ads in the manager and boosting posts. We also dive into instagram story ads vs feed ads! There are a whole lot of different things to dive into and chat about! Check out the study they did on Story ads over at  Agora Pulse! 

On this episode of Culture Hacks, we talk about running instagram ads for wedding photographers. That being said, we go over basic instagram ad knowledge so you definitely dont have to be a wedding photographer to gain some information from this! We dont claim to know everything about instagram ads, but we have used them quit a bit and I like to think I have some great insight on it. We talk about Facebook generated ads in the manager and boosting posts. We also dive into instagram story ads vs feed ads! There are a whole lot of different things to dive into and chat about! Check out the study they did on Story ads over at <a href="https://www.agorapulse.com/social-media-lab/instagram-stories-ads" rel="nofollow" target="_blank"> Agora Pulse! </a>

26. Culture Hacks - Instagram Ads and how we use them!

On this episode of the Anchored Podcast, we chat with Erica &amp; James Clayton of Refinery Original about building a brand that attracts the right clients! We talked primarily about building a Brand narrative which is different than just building a brand! Its key that your brand tells the story about who you are and what you love. This is the best way to building a long term brand that attracts the right clients!   Follow them! Their Website Their instagram Their Facebook Links Mentioned: Showit Website The Hardcore History Podcast The Marriage More Podcast What the Gram Photos

On this episode of the Anchored Podcast, we chat with Erica &amp; James Clayton of <a href="https://refineryoriginal.com/" rel="nofollow" target="_blank">Refinery Original</a> about building a brand that attracts the right clients! We talked primarily about building a Brand narrative which is different than just building a brand! Its key that your brand tells the story about who you are and what you love. This is the best way to building a long term brand that attracts the right clients!   Follow them! <a href="https://refineryoriginal.com/" rel="nofollow" target="_blank">Their Website</a> <a href="https://www.instagram.com/refineryoriginal/" rel="nofollow" target="_blank">Their instagram</a> <a href="https://www.facebook.com/refineryoriginal" rel="nofollow" target="_blank">Their Facebook</a> Links Mentioned: <a href="https://showit.co/" rel="nofollow" target="_blank">Showit Website</a> <a href="https://www.dancarlin.com/hardcore-history-series/" rel="nofollow" target="_blank">The Hardcore History Podcast</a> <a href="http://houseofroseblog.com/podcast-1/" rel="nofollow" target="_blank">The Marriage More Podcast</a> What the Gram Photos

24. Building a Brand Narrative with Erica & James Clayton of Refinery Original

On this episode We are talking ALL about building the right type of audience for your Instagram page and not just building a large one. We talk about tactics for doing that and how important it is to. Its important to be practical and picky, there are so many ways to leverage Instagram for your business! Make sure you guys keep up with with, give us 5 stars and pass it along!  Check out the Youtube Channel https://www.youtube.com/channel/UC4uNUS7gi3amT4FR6_Kq7Qg Follow us on Instagram: Instagram: https://www.instagram.com/anchorandveil/

On this episode We are talking ALL about building the right type of audience for your Instagram page and not just building a large one. We talk about tactics for doing that and how important it is to. Its important to be practical and picky, there are so many ways to leverage Instagram for your business! Make sure you guys keep up with with, give us 5 stars and pass it along!  Check out the Youtube Channel <a href="https://www.youtube.com/channel/UC4uNUS7gi3amT4FR6_Kq7Qg" rel="nofollow" target="_blank">https://www.youtube.com/channel/UC4uNUS7gi3amT4FR6_Kq7Qg</a> Follow us on Instagram: Instagram: <a href="https://www.instagram.com/anchorandveil/" rel="nofollow" target="_blank">https://www.instagram.com/anchorandveil/</a>

8: Culture Hacks - Instagram - Building THE RIGHT audience that matters

Megan Allen

On this episode we talk about the importance of growing your craft in obscurity with Megan Allen! She also talks about how she hopes to inspire people to live life without fear and that you can always grow, even in failure.    Join our the Anchored facebook Group Check out her work

On this episode we talk about the importance of growing your craft in obscurity with Megan Allen! She also talks about how she hopes to inspire people to live life without fear and that you can always grow, even in failure.  Join our the Anchored facebook Group Check out her work

46. Megan Allen - Growing Your Craft and Living Without Fear

On this episode, we are talking about Instagram stories and how to leverage it for your business, its a big deal if you can learn how to utilize it correctly! Its a really big deal to know how to use Instagram for your your advantage. The more opportunity we have to reach clients, the more we should know how to use these services! Instagram is one of the largest social networks and the reach is incredible! This episode we talk all about authentically engaging with those clients in a very real way and making them feel a personal relationship. Enjoy learning how to use Instagram stories for your business!  Check out our Youtube Channel Check out our Instagram!

On this episode, we are talking about Instagram stories and how to leverage it for your business, its a big deal if you can learn how to utilize it correctly! Its a really big deal to know how to use Instagram for your your advantage. The more opportunity we have to reach clients, the more we should know how to use these services! Instagram is one of the largest social networks and the reach is incredible! This episode we talk all about authentically engaging with those clients in a very real way and making them feel a personal relationship. Enjoy learning how to use Instagram stories for your business! <a href="https://www.youtube.com/channel/UC4uNUS7gi3amT4FR6_Kq7Qg?view_as=subscriber" rel="nofollow" target="_blank"> Check out our Youtube Channel</a> <a href="https://www.instagram.com/anchorandveil/" rel="nofollow" target="_blank">Check out our Instagram!</a>

10: Culture Hacks - Instagram Stories

On this episode we have a facebook live in our group where we talk about getting inquiries during slow seasons and beyond! 

On this episode we have a facebook live in our group where we talk about getting inquiries during slow seasons and beyond!

FB Live - Get Inquiries now and Grow Your Business!

Jason Domingues

In this episode we chatted with Jason Domingues about his business in Kansas City. We talked about longevity in the industry, awards and try some good beer! Excited for you guys to dive in! If you want to submit photos to be critiqued on another episode of Reviews &amp; Brews submit your photos here! Submit Photos Here!!! Check out Jason and his work here! Website Instagram

In this episode we chatted with Jason Domingues about his business in Kansas City. We talked about longevity in the industry, awards and try some good beer! Excited for you guys to dive in! If you want to submit photos to be critiqued on another episode of Reviews &amp; Brews submit your photos here! <a href="https://dbinbox.com/anchorandveil" rel="nofollow" target="_blank">Submit Photos Here!!!</a> Check out Jason and his work here! <a href="https://www.jasondomingues.com" rel="nofollow" target="_blank">Website</a> <a href="https://www.instagram.com/jasondominguesphotography/" rel="nofollow" target="_blank">Instagram</a>

Reviews & Brews Episode #1 - Jason Domingues - Longevity in the Industry

This week on the Anchored Podcast we have the honor of talking to Fer Juaristi! He is a wedding photographer based in Mexico and a very huge inspiration to me (Devin), as you'll hear about in the episode. One thing Fer mentioned was that he likes to go deeper in conversations as opposed to discussing surface level topics, and I think we certainly dived deep into a variety of subjects. We talked about how he seeks to connect with his clients and how it differs from other photographers. He shared how he ensures that he stays original from other photographers and how his creative process works. He also hardly ever uses a second shooter at weddings and he explains both why and how he explains it to his clients. Fer has an original and unique way of doing things, so it was amazing to view things from his perspective as he explains how you can be just as unique too. One of the most important parts is respecting how you see things and using that to find your own original style. Fer said "Being creative is about creating something that resonates with others" and in this episode, he certainly tells you how to do it. Here's another great episode that we hope you enjoy!     Here's the show notes from the episode! Fer's Instagram: @ferjuaristi Photographers He Looks Up To: Rodney Smith, Emmanuel Lubezki His Patreon Education Page   Also, here are the photos from his “What the gram” segment!

This week on the Anchored Podcast we have the honor of talking to Fer Juaristi! He is a wedding photographer based in Mexico and a very huge inspiration to me (Devin), as you'll hear about in the episode. One thing Fer mentioned was that he likes to go deeper in conversations as opposed to discussing surface level topics, and I think we certainly dived deep into a variety of subjects. We talked about how he seeks to connect with his clients and how it differs from other photographers. He shared how he ensures that he stays original from other photographers and how his creative process works. He also hardly ever uses a second shooter at weddings and he explains both why and how he explains it to his clients. Fer has an original and unique way of doing things, so it was amazing to view things from his perspective as he explains how you can be just as unique too. One of the most important parts is respecting how you see things and using that to find your own original style. Fer said "Being creative is about creating something that resonates with others" and in this episode, he certainly tells you how to do it. Here's another great episode that we hope you enjoy! Here's the show notes from the episode! Fer's Instagram: <a href="https://www.instagram.com/ferjuaristi/" rel="nofollow" target="_blank">@ferjuaristi</a> Photographers He Looks Up To: Rodney Smith, Emmanuel Lubezki <a href="https://www.patreon.com/ferjuaristi" rel="nofollow" target="_blank">His Patreon Education Page</a> Also, here are the photos from his “What the gram” segment!

33. Finding Creativity & Inspiration with Fer Juaristi

Abby Grace

On this episode, we got to chat with Abby &amp; Matt from Abby grace photography!  We talk all about having self worth, and evaluating that! Going full-time in your business and the process it takes to get there and effectively emailing your clients. This is an amazing interview because she is already killing it!   Check out her work: http://abbygracephotography.com Shop her site: https://www.abbygraceshop.com  Follow her on Instagram: https://www.instagram.com/abbygracephoto/

On this episode, we got to chat with Abby &amp; Matt from Abby grace photography!  We talk all about having self worth, and evaluating that! Going full-time in your business and the process it takes to get there and effectively emailing your clients. This is an amazing interview because she is already killing it! Check out her work: <a href="http://abbygracephotography.com" rel="nofollow" target="_blank">http://abbygracephotography.com</a> Shop her site: <a href="https://www.abbygraceshop.com" rel="nofollow" target="_blank">https://www.abbygraceshop.com</a> Follow her on Instagram: <a href="https://www.instagram.com/abbygracephoto/" rel="nofollow" target="_blank">https://www.instagram.com/abbygracephoto/</a>

15. Self-Worth, going full-time and emailing with Abby Grace

FROM CANON TO NIKON AND WHY Devin and Kathryn met the day he bought his first Canon camera. He chose Canon because of its 'cool-kid' factor and the video capability it had. But as they grew into their own as photographers, Devin and Kathryn, realized the stylistic differences camera types could offer and decide to make the switch. If you're an established photographer, swapping camera systems can be a big undertaking; and if you're just starting out, choosing the right type may be overwhelming. Devin and Kathryn are sharing their journey with you so you can choose the right system for your style and business. Find and connect with the Robinsons: Website | Education | Youtube | Instagram | Podcast

FROM CANON TO NIKON AND WHY Devin and Kathryn met the day he bought his first Canon camera. He chose Canon because of its 'cool-kid' factor and the video capability it had. But as they grew into their own as photographers, Devin and Kathryn, realized the stylistic differences camera types could offer and decide to make the switch. If you're an established photographer, swapping camera systems can be a big undertaking; and if you're just starting out, choosing the right type may be overwhelming. Devin and Kathryn are sharing their journey with you so you can choose the right system for your style and business. Find and connect with the Robinsons: <a href="http://anchorandveilphotography.com/" rel="noopener nofollow" target="_blank">Website</a> | <a href="http://education.anchorandveilphotography.com/" rel="noopener nofollow" target="_blank">Education</a> | <a href="https://www.youtube.com/channel/UC4uNUS7gi3amT4FR6_Kq7Qg/featured" rel="noopener nofollow" target="_blank">Youtube</a> | <a href="https://www.instagram.com/anchorandveil/" rel="noopener nofollow" target="_blank">Instagram</a> | <a href="http://anchorandveilphotography.com/anchored-podcast/" rel="noopener nofollow" target="_blank">Podcast</a>

36. Why we switched to Nikon from Canon on the focused Podcast!

Adam Mason

On this episode of the Anchored Podcast we have Adam Mason of The Bearded Tog podcast! Adam is a fellow wedding photographer based in Washington DC and we talk about why it's important for people to know why they do what they do and understanding their mission. He's also a master of SEO so we discussed some tips that can help you begin to rank higher and more! This is definitely one that you don't want to miss!

On this episode of the Anchored Podcast we have Adam Mason of The Bearded Tog podcast! Adam is a fellow wedding photographer based in Washington DC and we talk about why it's important for people to know why they do what they do and understanding their mission. He's also a master of SEO so we discussed some tips that can help you begin to rank higher and more! This is definitely one that you don't want to miss!

48. Adam Mason - Finding Your Mission and Understanding SEO

I have done an episode on this before but I decided to update it with a facebook live in the group. It's always fun to go live and I love having all of you in there to drop some knowledge to and share with!

I have done an episode on this before but I decided to update it with a facebook live in the group. It's always fun to go live and I love having all of you in there to drop some knowledge to and share with!

Facebook Live: 6 Things to do during the Off-Season to grow your business!

I'm excited because today, we're going to revitalize our culture hack series. Today we're going to talk about talk about the top trends in 2019 for Instagram as you move your business forward, so I'm really pumped. And so because of that, today's podcast episode is sponsored by the Instagram For-Profit Coursethat we have. It is currently $149 in the shop. So check that out at anchoredshop.com. We've had a ton of people get this who are not just photographers out there and it's helped them to make money. It's helped them to grow their business diving into Instagram and all of those things. And so if you want to check that out, make sure that you go to anchoredshop.comand use the code podcastto get 15% off of that course. Alright, so you know me and you know my Instagram strategy and it's just kind of a no BS approach to Instagram. So like, I'm just gonna shoot it straight with you guys, because that's what I believe in, like, I don't want to sugarcoat it. I don't want to be like, Oh, hey, you guys just making that feed and do all these things because, like, I think it's actually moving away from that. So let's go ahead and jump right into it off the bat.   IGTV 2:00 Number one IGTV. Historically, IGTV has been something that like, we thought it was going to be huge. We thought it was going to be the next YouTube we thought it was going to be like Facebook video, all this stuff like it was going to come out of nowhere and just eliminate all these things. And it ended up being just like a complete dud. Right? Like, think about it yourself. When's the last time you watched the IGTV video? You haven't, but if you learn one thing about Instagram, it's that they are persistent in their ideas and their goals. Just think back when they first started stories, right? When they started stories a little while ago, people said, "this isn't gonna compare to Snapchat", and it ended up being different. The same thing happened with their stories and then  they kind of revitalized it, jacked Snapchat, like just completely stole it and then made it their own (kind of) and now it's the biggest thing moving forward. So in 2019 it's definitely one of the biggest things that you guys need to be aware of and I think that same thing is going to happen with IGTV. I think they're going to come up with a little more of a robust "search engine" type way to go through, maybe even in the Explore tab. You could go to the Explore tab and you could search specifically in IGTV. I think they also may allow you to subscribe to certain IGTV channels and to be able to search for relevant content within the Explore tab, especially if their next big next move is going to be taking over YouTube. The Importance of Making Long Form Content There's a lot of value in creating long form content if IGTV So if you are a photographer, maybe create a portfolio video. Maybe you're a videographer, then you could create some really cool content that people can start to follow. But even if you're not a videographer, maybe you're a calligrapher or you're a mom and pop shop that sells t-shirts. Maybe your long-form content can be behind-the-scenes videos and building a personal brand behind you and what you do. As they figure out how to be able to put more content in front of people and keep them on the platform rather than going to something like YouTube to find long long-form content, IGTV will do better, so it's definitely something to look for.   Organic Reach Going Down I think organic reach is going downhill fast. That's just going to be something that you need to understand -- Instagram is going to be pay for play. It's a free platform. It's been a free platform. And so as a business person, they've done a great job like, this is the ultimate Gary Vee Jab, Jab, Jab, Right Hook. They've given so much for free for so long and now they're starting to say, "if you want to continue to use this as a business, then you're going to have to pay to play", and it really makes sense from a business standpoint. And so in 2019, your organic reach is going to continue to go down, and you're going to continue to need to pay to play. I also think aesthetic and feed are going to be less important than Instagram stories I think stories are where a lot of the engagement will happen. Let's be honest, where do you spend the majority of your time when you watch or when you're on Instagram, it's not even scrolling through the feeds anymore. Like that's more where you want to begin engagement because also that engagement is a lot more personal and we'll talk about that in the DM as well and in a little bit trends are moving towards stories and away from post so just be aware of that in 2019 as you think about your strategy in that it's not as much about the the defeat and how pretty the feed was.   Buying Likes and Followers 10:00 I think Instagram is going to crack down on buying likes and followers and they are going to start suspending, banning and penalizing a lot of these accounts that are paying for likes and followers because influencers are doing that to gain money from brands. Instagram wants to make sure they can keep it as pure of a platform as possible. So be aware of that because you know those brands that have 4 million followers and 40 likes on their photos. We've all seen it, don't be that brand.   Hashtags Hashtags aren't going to be a big deal anymore. Hashtags can now be followed and while I think it's going to be a good way to consume some content, it's not necessarily going to be a good way to gain mass followers anymore. But you can still have certain people find you because of hashtags. So still make sure you guys are using those hashtags, but they don't carry as much weight as they used to. If you are going to use hashtags, I think you can do a couple different things. So Gary Vee has this rule. It's called the $1 dollar 80 cent rule where he says, "I want to put in my two cents on a bunch of different posts in a hashtag". So he'll go to a hashtag, put his two cents on this person's post and put a legitimate comment on there that's not pre-made, and that will gain him new followers and likes because you're actually building up a community and not just going and trying to take. If you are going and trying to find new people to engage with, you can also do this with whatever you think your target audience would be hash-tagging. And that's a great way to get new clients awareness because at the end of the day, what we really need and what we use social media for is to gain awareness and attention on our brand.   Instagram DMs I think direct messages in Instagram are going to increase. They are constantly coming out with new things to use in the DMs. For example, you can now voice memo people in the DMs as well as video chatting and send photos (either Snapchat style or where it stays in chat). like they are constantly revitalizing the DMs and doing more research and development on it. And don't expect 2019 to be any different because they want people to stay in the app. They want to replace text messaging, they want to replace things like WhatsApp and Snapchat. Just because it's a DM doesn't mean that that doesn't take into consideration with the algorithm. They want to know how you're engaging with the community and how the community is engaging with you. So every time somebody engages with one of your stories, or engages with something that you say in the story, or you engage with them, that takes into consideration with the algorithm. And so make sure that you guys are utilizing that well and sliding into the DMs. Messaging and responding to people positively puts a positive picture of your brand in people's minds and in turn can lead to more engagement and bookings. So for example, I love Major League baseball and we have gotten inquiries from a lot of Major League Baseball players fiancé's because I will find these girls on Instagram that are dating these major league players. Maybe they don't have a huge following and I begin engaging with them on their posts and DMs, which creates a really positive relationship with them. So when they get engaged, I'm the first person they go to, so we've got a really cool clientele because of that. E-commerce on Instagram I think that buying things directly on Instagram is going to become really big next year. I think Instagram also wants to take over e-commerce and they want you to be able to have a one stop shop from your phone. And so if you are if you sell any kind of product in 2019, you need to make sure you go into your settings and setting it up that so that you can directly sell from your account. They just launched it where you can be able to go in and buy from stories, so that people who want to be able to go in and buy from one place can. If they see it on Instagram, they're more likely to buy it from you. And that's a statistic that they've seen over and over. People can see something on a billboard., but when they see it on Instagram, they're more likely to make a purchase because it's a trusted platform that they that has built up a lot of credibility within it. And so you want to make sure that you are utilizing, buying and purchasing within Instagram itself because people are impulsive.   Live Streaming I think that the organic reach in posts may go down but the live stream organic reach is going to go up. Instagram is going to want people to do more engaging with the community in real time. I haven't used it much, but I really want to start using it more in the future. I think Instagram is going to really start to make a big push towards live just like Facebook Live. The reach has gone down on Facebook Live, but they still encourage the use of it. But Instagram Live still pops up as at the top and alerts you and they're still at the front of the line for stories. I think in 2019 it's going to get an even bigger upgrade and they're really going to try to push it.   AR Features AR features are going to be out of the roof, especially with the new AR features and capabilities in a lot of these newer phones. I think AR and the stories are going to be a big thing, especially in the DMs. I think AR on posts might be a new thing as well. I think Instagram is going to invest heavily in 2019 because Snapchat is and I think they are trying to do everything they can to eliminate the disrupter that Snapchat is to their audience so that people can stay in Instagram.   Instagram Ads So if you guys can start learning about Instagram ads, I think you guys are going to start making a lot more money. In Instagram, I think your reach is going to go up firstly because you're paying for it. But I think ads are also going to help your organic reach because they will affect the algorithm. As you use the ads they're going to help you to build up your brand awareness and  help you build up your clientele. Using things like Facebook Pixels will help tremendously as well. I don't think you should use ads until you've set up a Pixel because, as I've talked about before, landing pages are so, so important, especially when you're running ads. You should not run an ad without a landing page. You could set up a Pixel on your landing page and then in doing so, that's going to help you to retarget those ads from the people that visited your landing page so that you know that they're interested in you and you're not just blindly sending out ads. So there are so many things that Instagram like, it really is a beast that rewards you when you feed it. Like it just it really is like, some of you guys are afraid of ads like Facebook ads, Instagram ads. Don't be because they're super beneficial for you and your business.   Anyways guys, I hope this has been helpful. Like, this is one for me, I think there are these trends in that it's moving towards. And as it moves towards it, I think we all need to be aware of those things so we can begin to utilize them in our business, because that's a big deal.

I'm excited because today, we're going to revitalize our culture hack series. Today we're going to talk about talk about the top trends in 2019 for Instagram as you move your business forward, so I'm really pumped. And so because of that, today's podcast episode is sponsored by the <a href="https://anchoredshop.com/products/instagram-for-profit-course" rel="nofollow" target="_blank">Instagram For-Profit Course</a>that we have. It is currently $149 in the shop. So check that out at <a href="https://anchoredshop.com/products/instagram-for-profit-course" rel="nofollow" target="_blank">anchoredshop.com</a>. We've had a ton of people get this who are not just photographers out there and it's helped them to make money. It's helped them to grow their business diving into Instagram and all of those things. And so if you want to check that out, make sure that you go to <a href="https://anchoredshop.com/products/instagram-for-profit-course" rel="nofollow" target="_blank">anchoredshop.com</a>and use the code podcastto get 15% off of that course. Alright, so you know me and you know my Instagram strategy and it's just kind of a no BS approach to Instagram. So like, I'm just gonna shoot it straight with you guys, because that's what I believe in, like, I don't want to sugarcoat it. I don't want to be like, Oh, hey, you guys just making that feed and do all these things because, like, I think it's actually moving away from that. So let's go ahead and jump right into it off the bat.   IGTV 2:00 Number one IGTV. Historically, IGTV has been something that like, we thought it was going to be huge. We thought it was going to be the next YouTube we thought it was going to be like Facebook video, all this stuff like it was going to come out of nowhere and just eliminate all these things. And it ended up being just like a complete dud. Right? Like, think about it yourself. When's the last time you watched the IGTV video? You haven't, but if you learn one thing about Instagram, it's that they are persistent in their ideas and their goals. Just think back when they first started stories, right? When they started stories a little while ago, people said, "this isn't gonna compare to Snapchat", and it ended up being different. The same thing happened with their stories and then  they kind of revitalized it, jacked Snapchat, like just completely stole it and then made it their own (kind of) and now it's the biggest thing moving forward. So in 2019 it's definitely one of the biggest things that you guys need to be aware of and I think that same thing is going to happen with IGTV. I think they're going to come up with a little more of a robust "search engine" type way to go through, maybe even in the Explore tab. You could go to the Explore tab and you could search specifically in IGTV. I think they also may allow you to subscribe to certain IGTV channels and to be able to search for relevant content within the Explore tab, especially if their next big next move is going to be taking over YouTube. The Importance of Making Long Form Content There's a lot of value in creating long form content if IGTV So if you are a photographer, maybe create a portfolio video. Maybe you're a videographer, then you could create some really cool content that people can start to follow. But even if you're not a videographer, maybe you're a calligrapher or you're a mom and pop shop that sells t-shirts. Maybe your long-form content can be behind-the-scenes videos and building a personal brand behind you and what you do. As they figure out how to be able to put more content in front of people and keep them on the platform rather than going to something like YouTube to find long long-form content, IGTV will do better, so it's definitely something to look for.   Organic Reach Going Down I think organic reach is going downhill fast. That's just going to be something that you need to understand -- Instagram is going to be pay for play. It's a free platform. It's been a free platform. And so as a business person, they've done a great job like, this is the ultimate Gary Vee Jab, Jab, Jab, Right Hook. They've given so much for free for so long and now they're starting to say, "if you want to continue to use this as a business, then you're going to have to pay to play", and it really makes sense from a business standpoint. And so in 2019, your organic reach is going to continue to go down, and you're going to continue to need to pay to play. I also think aesthetic and feed are going to be less important than Instagram stories I think stories are where a lot of the engagement will happen. Let's be honest, where do you spend the majority of your time when you watch or when you're on Instagram, it's not even scrolling through the feeds anymore. Like that's more where you want to begin engagement because also that engagement is a lot more personal and we'll talk about that in the DM as well and in a little bit trends are moving towards stories and away from post so just be aware of that in 2019 as you think about your strategy in that it's not as much about the the defeat and how pretty the feed was.   Buying Likes and Followers 10:00 I think Instagram is going to crack down on buying likes and followers and they are going to start suspending, banning and penalizing a lot of these accounts that are paying for likes and followers because influencers are doing that to gain money from brands. Instagram wants to make sure they can keep it as pure of a platform as possible. So be aware of that because you know those brands that have 4 million followers and 40 likes on their photos. We've all seen it, don't be that brand.   Hashtags Hashtags aren't going to be a big deal anymore. Hashtags can now be followed and while I think it's going to be a good way to consume some content, it's not necessarily going to be a good way to gain mass followers anymore. But you can still have certain people find you because of hashtags. So still make sure you guys are using those hashtags, but they don't carry as much weight as they used to. If you are going to use hashtags, I think you can do a couple different things. So Gary Vee has this rule. It's called the $1 dollar 80 cent rule where he says, "I want to put in my two cents on a bunch of different posts in a hashtag". So he'll go to a hashtag, put his two cents on this person's post and put a legitimate comment on there that's not pre-made, and that will gain him new followers and likes because you're actually building up a community and not just going and trying to take. If you are going and trying to find new people to engage with, you can also do this with whatever you think your target audience would be hash-tagging. And that's a great way to get new clients awareness because at the end of the day, what we really need and what we use social media for is to gain awareness and attention on our brand.   Instagram DMs I think direct messages in Instagram are going to increase. They are constantly coming out with new things to use in the DMs. For example, you can now voice memo people in the DMs as well as video chatting and send photos (either Snapchat style or where it stays in chat). like they are constantly revitalizing the DMs and doing more research and development on it. And don't expect 2019 to be any different because they want people to stay in the app. They want to replace text messaging, they want to replace things like WhatsApp and Snapchat. Just because it's a DM doesn't mean that that doesn't take into consideration with the algorithm. They want to know how you're engaging with the community and how the community is engaging with you. So every time somebody engages with one of your stories, or engages with something that you say in the story, or you engage with them, that takes into consideration with the algorithm. And so make sure that you guys are utilizing that well and sliding into the DMs. Messaging and responding to people positively puts a positive picture of your brand in people's minds and in turn can lead to more engagement and bookings. So for example, I love Major League baseball and we have gotten inquiries from a lot of Major League Baseball players fiancé's because I will find these girls on Instagram that are dating these major league players. Maybe they don't have a huge following and I begin engaging with them on their posts and DMs, which creates a really positive relationship with them. So when they get engaged, I'm the first person they go to, so we've got a really cool clientele because of that. E-commerce on Instagram I think that buying things directly on Instagram is going to become really big next year. I think Instagram also wants to take over e-commerce and they want you to be able to have a one stop shop from your phone. And so if you are if you sell any kind of product in 2019, you need to make sure you go into your settings and setting it up that so that you can directly sell from your account. They just launched it where you can be able to go in and buy from stories, so that people who want to be able to go in and buy from one place can. If they see it on Instagram, they're more likely to buy it from you. And that's a statistic that they've seen over and over. People can see something on a billboard., but when they see it on Instagram, they're more likely to make a purchase because it's a trusted platform that they that has built up a lot of credibility within it. And so you want to make sure that you are utilizing, buying and purchasing within Instagram itself because people are impulsive.   Live Streaming I think that the organic reach in posts may go down but the live stream organic reach is going to go up. Instagram is going to want people to do more engaging with the community in real time. I haven't used it much, but I really want to start using it more in the future. I think Instagram is going to really start to make a big push towards live just like Facebook Live. The reach has gone down on Facebook Live, but they still encourage the use of it. But Instagram Live still pops up as at the top and alerts you and they're still at the front of the line for stories. I think in 2019 it's going to get an even bigger upgrade and they're really going to try to push it.   AR Features AR features are going to be out of the roof, especially with the new AR features and capabilities in a lot of these newer phones. I think AR and the stories are going to be a big thing, especially in the DMs. I think AR on posts might be a new thing as well. I think Instagram is going to invest heavily in 2019 because Snapchat is and I think they are trying to do everything they can to eliminate the disrupter that Snapchat is to their audience so that people can stay in Instagram.   Instagram Ads So if you guys can start learning about Instagram ads, I think you guys are going to start making a lot more money. In Instagram, I think your reach is going to go up firstly because you're paying for it. But I think ads are also going to help your organic reach because they will affect the algorithm. As you use the ads they're going to help you to build up your brand awareness and  help you build up your clientele. Using things like Facebook Pixels will help tremendously as well. I don't think you should use ads until you've set up a Pixel because, as I've talked about before, landing pages are so, so important, especially when you're running ads. You should not run an ad without a landing page. You could set up a Pixel on your landing page and then in doing so, that's going to help you to retarget those ads from the people that visited your landing page so that you know that they're interested in you and you're not just blindly sending out ads. So there are so many things that Instagram like, it really is a beast that rewards you when you feed it. Like it just it really is like, some of you guys are afraid of ads like Facebook ads, Instagram ads. Don't be because they're super beneficial for you and your business. Anyways guys, I hope this has been helpful. Like, this is one for me, I think there are these trends in that it's moving towards. And as it moves towards it, I think we all need to be aware of those things so we can begin to utilize them in our business, because that's a big deal.

40. Culture Hacks - Top Instagram Trends Heading into 2019

The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!

Best Episodes on Global Issues

The best podcast episodes on romantic relationships. Episodes talk about the 5 love languages, intimacy, and the taboo topics of sexual desires and infidelity. This topic is a deep dive into the science and complexities that face us in our relationships with others. Add episodes you're interested into your queue below!