Store operations
Store operations
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
10 Jun 2011
•
6mins
Bar code technology
Bar code technology
Looking at the increase and benefits of online shopping and barcode technology.
10 Jun 2011
•
7mins
The impact of marketing
The impact of marketing
The importance of marketing and communication.
10 Jun 2011
•
6mins
The agency and the message
The agency and the message
This video looks at how agencies help companies to raise awareness of their brand and promotions.
10 Jun 2011
•
7mins
Online retail marketing
Online retail marketing
An online entrepreneur challenges the existing state of high street retail.
10 Jun 2011
•
8mins
Building a brand
Building a brand
How should a retailer go about building their brand, and what is meant by 'a brand'?
10 Jun 2011
•
8mins
PR in retailing
PR in retailing
Several small businesses explain how they have used public relations to help their businesses grow and make an impact.
10 Jun 2011
•
5mins
How supply chains work
How supply chains work
Using frozen peas as an example, this video takes us through the complete supply chain process.
10 Jun 2011
•
7mins
Retail buying in the fashion industry
Retail buying in the fashion industry
A look at how UK fashion companies trade overseas.
10 Jun 2011
•
8mins
Independent retailers
Independent retailers
Several independent retailers explain why they are a preferred alternative to the high street.
10 Jun 2011
•
4mins