Final Thoughts

Take Action

Public Relations Problems

Special Guest: Martin Murphey

Bluring the Lines: Entertainment and Advertising

Selling the Dream

Legal Issues in Advertising

Unique Selling Propositions

Emotions: The Rational and the Irrational

The Spokesperson

Essentials of Advertising &amp; Marketing

Building Momentum

Truth in Advertising

Outdoor Advertising

Special Guest: Loius

Creative Agencies

Headline and Visual

Benefit Orientation

Combinations and Connections

How We Want People to View Us

Ken Clemens

Special Guest: Ken Clemens on McDonalds Advertising

This is more of a recording of people in a classroom that have long discussions about the syllabus interspersed with the professor&#39;s experiences at McDonald&#39;s and subway and less of an actual online course. This really should have been edited for online use and possibly recategorized.

Wish it was better

I persevered through three sessions before I finally admitted I am wasting my time.  This guy talks more about himself and nonsense than he does the class subject matter.

Lacks Substance

Essentials of Advertising & Marketing

Creative Association

Understanding Consumer Insight

Advertising and Sports

Analyzing Ads

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