Fact or Fiction: Emerging Trends in Optometry Schools
Fact or Fiction: Emerging Trends in Optometry Schools
What’s driving today’s OD shortage? Are fewer optometry students passing their national board examinations or it just an... Read more
26 Jul 2023
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44mins
The Psychology of Motivation: A Leader’s Guide to Getting More from Your Team
The Psychology of Motivation: A Leader’s Guide to Getting More from Your Team
What gets you out of bed in the morning? What drives your team? In this episode of the Power Hour Podcast, Bethany sits ... Read more
19 Jul 2023
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42mins
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Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of Integrated Mind Train... Read more
21 Jun 2023
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The Science of Persuasion in Your Optical: Using Psychology to Drive Sales
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If you’re looking for an edge in your optical, consider the words your opticians use every day. In this episode, Bethan... Read more
14 Jun 2023
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42mins
Words that Sell: How to Maximize Your Marketing Impact
Words that Sell: How to Maximize Your Marketing Impact
How much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to... Read more
7 Jun 2023
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From Friends to Business Partners Dr. Charlene Henderson
From Friends to Business Partners Dr. Charlene Henderson
Dr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice with a partner.
31 May 2023
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Optometry's Class of 2023! Who are they, and what are they looking for?
Optometry's Class of 2023! Who are they, and what are they looking for?
Becca Starks joins Bethany to talk about who today's graduating ODs are and what they're looking for in their careers. I... Read more
24 May 2023
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36mins
Things to do TODAY to get patients in your chair tomorrow
Things to do TODAY to get patients in your chair tomorrow
Bethany talks about simple marketing strategies to attract new patients to your practice.
17 May 2023
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39mins
