In this episode, David Duford of DavidDuford.com talks about his new book called “Interviews With Top Producing Insurance Agents” (buy on Amazon here)where he interviews 13 top producing life insurance agents.  We also discuss the process of getting his direct to consumer burial insurance site to daily inbound leads and phone calls. In this episode learn: 1) What it took to get daily leads from the search engines (free leads!) from a brand new website within 6 months. 2) What carriers he sells over the phone. 3) Shared characteristics of top producing life insurance agents. People in the episode: Jeff Root: jeff@selltermlife.com David Duford: DavidDuford.com Mentioned on this episode: Digital Life Insurance Agent Book (Amazon link) SellTermLife Website Service (used to build David’s site) Interviews with Top Producing Insurance Agents Book (Amazon link) Listening Options:  Subscribe via iTunes Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page 

<p>In this episode, David Duford of <a href="https://www.davidduford.com" rel="nofollow" target="_blank">DavidDuford.com</a> talks about his new book called “Interviews With Top Producing Insurance Agents” (<a href="https://goo.gl/p4aQKi" rel="nofollow" target="_blank">buy on Amazon here</a>)where he interviews 13 top producing life insurance agents.  We also discuss the process of getting his direct to consumer <a href="https://www.BuyLifeInsuranceForBurial.com" rel="nofollow" target="_blank">burial insurance site</a> to daily inbound leads and phone calls.</p> <p><b>In this episode learn:</b></p> <p>1) What it took to get daily leads from the search engines (free leads!) from a brand new website within 6 months.</p> <p>2) What carriers he sells over the phone.</p> <p>3) Shared characteristics of top producing life insurance agents.</p> <p><b>People in the episode:</b></p> <p>Jeff Root: jeff@selltermlife.com<br/> David Duford: <a href="http://DavidDuford.com" rel="nofollow" target="_blank">DavidDuford.com</a></p> <p><b>Mentioned on this episode:</b></p> <p><a href="https://amzn.com/0692755772" rel="nofollow" target="_blank">Digital Life Insurance Agent Book (Amazon link)</a><br/> <a href="http://www.selltermlife.com/custom-life-insurance-website/" rel="nofollow" target="_blank">SellTermLife Website Service</a> (used to build David’s site)<br/> <a href="https://goo.gl/p4aQKi" rel="nofollow" target="_blank">Interviews with Top Producing Insurance Agents Book (Amazon link)</a></p> <h3><b>Listening Options:</b></h3> <ul> <li>Subscribe via iTunes</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul>

Characteristics of Top Producing Life Insurance Agents

Randy VanderVaateIn this episode, Randy Vandervaate guest hosts and interviews Jimmy McMillan from heartlifeinsurance.com.  Both Randy and Jimmy have built niche websites producing consistent life insurance business and discuss the process and what it takes.In this episode learn:1) How to niche down your life insurance website to get better results in the most efficient way possible2) Going from concept state to daily leads within 1 year3) Creating a website to differentiate yourself from the larger more established life insurance websites4) Educational opportunities to get you up to speed as quickly as possiblePeople in the episode:Randy VanderVaate Jimmy McMillanJimmy McMillanMentioned on this episode:SellTermLife Website Service (lifetime community access included) SellTermLife Community The Digital Life Insurance Agent Book (on Amazon.com) DigitalBGA (IMO/BGA for telesales agents)Listening Options: Subscribe via iTunes Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page 

<p>Randy VanderVaate</p><p>In this episode, Randy Vandervaate guest hosts and interviews Jimmy McMillan from <a href="https://www.heartlifeinsurance.com" rel="nofollow" target="_blank">heartlifeinsurance.com</a>.  Both Randy and Jimmy have built niche websites producing consistent life insurance business and discuss the process and what it takes.</p><p><b>In this episode learn:</b></p><p>1) How to niche down your life insurance website to get better results in the most efficient way possible</p><p>2) Going from concept state to daily leads within 1 year</p><p>3) Creating a website to differentiate yourself from the larger more established life insurance websites</p><p>4) Educational opportunities to get you up to speed as quickly as possible</p><p><b>People in the episode:</b></p><p>Randy VanderVaate<br/> Jimmy McMillan</p><p>Jimmy McMillan</p><p><b>Mentioned on this episode:</b></p><p><a href="http://www.selltermlife.com/custom-life-insurance-website/" rel="nofollow" target="_blank">SellTermLife Website Service</a> (lifetime community access included)<br/> <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a><br/> <a href="https://amzn.com/0692755772" rel="nofollow" target="_blank">The Digital Life Insurance Agent Book (on Amazon.com)</a><br/> <a href="https://www.digitalbga.com" rel="nofollow" target="_blank">DigitalBGA</a> (IMO/BGA for telesales agents)</p><h3><b>Listening Options:</b></h3><ul> <li>Subscribe via iTunes</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul>

Numbers Are In The Niches

In this episode, Anthony Martin of ChoiceMutual.com walks us through his journey of starting a website from scratch and getting to daily leads from the search engines within 6 months.  We also talk about why many agents fail at final expense telesales and some ways he makes it work. In this episode learn: 1) What it took to get daily leads from the search engines (free leads!) from a brand new website within 6 months. 2) The link building methods used to fuel his website’s success 3) Why final expense telesales works for some agents and doesn’t for others 4) The 3 core final expense telesales companies Anthony currently writes. 0:00 – 21:45:  New website to daily leads discussion 21:45:  Selling Final Expense Over The Phone People in the episode: Jeff Root: jeff@selltermlife.com Anthony Martin Mentioned on this episode: SellTermLife Website Service (used to build Anthony’s site) Broken Backlinking by Brian Dean Help a Reporter Out  Listening Options:  Subscribe via iTunes Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page 

In this episode, Anthony Martin of <a href="https://www.choicemutual.com" rel="nofollow" target="_blank">ChoiceMutual.com</a> walks us through his journey of starting a website from scratch and getting to daily leads from the search engines within 6 months.  We also talk about why many agents fail at final expense telesales and some ways he makes it work.<p></p> <p><b>In this episode learn:</b></p> <p>1) What it took to get daily leads from the search engines (free leads!) from a brand new website within 6 months.</p> <p>2) The link building methods used to fuel his website’s success</p> <p>3) Why final expense telesales works for some agents and doesn’t for others</p> <p>4) The 3 core final expense telesales companies Anthony currently writes.</p> <p><strong>0:00 – 21:45:</strong>  New website to daily leads discussion</p> <p><strong>21:45:</strong>  Selling Final Expense Over The Phone</p> <p><b>People in the episode:</b></p> <p>Jeff Root: jeff@selltermlife.com<br/> Anthony Martin</p> <p><b>Mentioned on this episode:</b></p> <p><a href="http://www.selltermlife.com/custom-life-insurance-website/" rel="nofollow" target="_blank">SellTermLife Website Service</a> (used to build Anthony’s site)<br/> <a href="http://backlinko.com/link-building" rel="nofollow" target="_blank">Broken Backlinking by Brian Dean</a><br/> <a href="https://www.helpareporter.com/" rel="nofollow" target="_blank">Help a Reporter Out<br/> </a></p> <h3><b>Listening Options:</b></h3> <ul> <li>Subscribe via iTunes</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul>

Journey of a New Website to Daily Life Insurance Leads (Within 6 Months!)

Glen Shelton

Glen Shelton owns Lead Heroes, a telemarketed lead vendor and in this episode we discuss working internet leads and what it takes to become successful doing it through some of our own insights into the business. We talk about timeframe to profitability, following up on leads, advice on transitioning to telesales and a bunch of other topics.In this episode learn:1) What following up on your leads should look like.2) How long it takes to become profitable working internet leads.3) Advice on transitioning to buying internet leads and selling over the phone.People in the episode:Jeff Root: jeff@selltermlife.com Glen Shelton: glen@leadheroes.comMentioned on this episode:Lead Heroes How To Qualify, Present &amp; Sell Final Expense and Medicare Supplements To SeniorsListening Options: Subscribe via iTunes Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page 

<p>Glen Shelton owns Lead Heroes, a telemarketed lead vendor and in this episode we discuss working internet leads and what it takes to become successful doing it through some of our own insights into the business. We talk about timeframe to profitability, following up on leads, advice on transitioning to telesales and a bunch of other topics.</p><p><b>In this episode learn:</b></p><p>1) What following up on your leads should look like.</p><p>2) How long it takes to become profitable working internet leads.</p><p>3) Advice on transitioning to buying internet leads and selling over the phone.</p><p><b>People in the episode:</b></p><p>Jeff Root: jeff@selltermlife.com<br/> Glen Shelton: glen@leadheroes.com</p><p><b>Mentioned on this episode:</b></p><p><a href="http://www.leadheroes.com/" rel="nofollow" target="_blank">Lead Heroes</a><br/> <a href="http://www.leadheroes.com/sales-training-book/" rel="nofollow" target="_blank">How To Qualify, Present &amp; Sell Final Expense and Medicare Supplements To Seniors</a></p><h3><b>Listening Options:</b></h3><ul> <li>Subscribe via iTunes</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul>

Success With Buying Life Insurance Leads with Glen Shelton

Jonathan Musgrave

 Jonathan Musgrave has been building turn-key digital marketing processes for agents for years.  Using a combination of targeted traffic and an optimized digital marketing process, he delivers only the hottest of prospects to his agent clients. In this episode learn: 1) What it looks like to build a turn-key digital marketing strategy. 2) Facebook ads best practices. 3) How to get started to building turn-key digital marketing campaigns. People in the episode: Jeff Root: jeff@selltermlife.com Jonathan Musgrave: jonathan@wiredadviser.com Mentioned on this episode: The Digital Life Insurance Agent Book SellTermLife Custom Life Insurance Website Unbounce.com Perfect Facebook Ad Reference .pdf Anadomy Course Secret Purchase Page for 50% off Anadomy Course Link to Jonathan’s Calendar Listening Options:  Subscribe via iTunes Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page 

<p></p> <p>Jonathan Musgrave has been building turn-key digital marketing processes for agents for years.  Using a combination of targeted traffic and an optimized digital marketing process, he delivers only the hottest of prospects to his agent clients.</p> <p><strong>In this episode learn:</strong></p> <p>1) What it looks like to build a turn-key digital marketing strategy.</p> <p>2) Facebook ads best practices.</p> <p>3) How to get started to building turn-key digital marketing campaigns.</p> <p><strong>People in the episode:</strong></p> <p>Jeff Root: jeff@selltermlife.com<br/><br/> Jonathan Musgrave: <a href="mailto:jonathan@wiredadviser.com">jonathan@wiredadviser.com</a></p> <p><strong>Mentioned on this episode:</strong></p> <p><a href="https://amzn.com/0692755772" rel="nofollow" target="_blank">The Digital Life Insurance Agent Book</a><a href="http://www.selltermlife.com/custom-life-insurance-website/" rel="nofollow" target="_blank"><br/><br/> SellTermLife Custom Life Insurance Website<br/><br/> </a><a href="https://www.unbounce.com" rel="nofollow" target="_blank">Unbounce.com</a><br/><br/> <a href="http://www.selltermlife.com/wp-content/uploads/2017/06/Anadomy-of-Facebook-Ads.pdf" rel="nofollow" target="_blank">Perfect Facebook Ad Reference .pdf</a><br/><br/> <a href="https://anadomy.com/home-page" rel="nofollow" target="_blank">Anadomy Course</a><br/><br/> <strong><a href="https://app.clickfunnels.com/for_domain/anadomy.com/secretpurchasepage" rel="nofollow" target="_blank">Secret Purchase Page for 50% off Anadomy Course</a></strong><br/><br/> <a href="http://calendly.com/jon-musgrave" rel="nofollow" target="_blank">Link to Jonathan’s Calendar</a></p> <h3>Listening Options:</h3> <ul><br/> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a></li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul>

Turn Key Digital Marketing Processes with Jonathan Musgrave

Brett Kitchen has the most experience of marketing and selling Indexed Universal Life Insurance (IUL) over the phone the phone of anyone I know.  He’s also authored the book “Wealth Beyond Wall Street” and has a program to train and help agents sell IUL over the phone. In this episode learn: 1) How to identify the right IUL prospects. 2) An overview of presenting IUL over the phone. 3) Why agents should be offering IUL products.   People in the episode: Jeff Root: jeff@selltermlife.com Brett Kitchen: mail@brettkitchen.com Mentioned on this episode: EliteLeadsEliteAdvisors.com (if questions, call 801-693-1677) Listening Options:  Subscribe via iTunes Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page 

Brett Kitchen has the most experience of marketing and selling Indexed Universal Life Insurance (IUL) over the phone the phone of anyone I know.  He’s also authored the book “Wealth Beyond Wall Street” and has a program to train and help agents sell IUL over the phone.<p></p> <p><strong>In this episode learn:</strong></p> <p>1) How to identify the right IUL prospects.</p> <p>2) An overview of presenting IUL over the phone.</p> <p>3) Why agents should be offering IUL products.</p> <p> </p> <p><strong>People in the episode:</strong></p> <p>Jeff Root: jeff@selltermlife.com<br/> Brett Kitchen: mail@brettkitchen.com</p> <p><strong>Mentioned on this episode:</strong></p> <p><a href="http://www.eliteleadseliteadvisors.com" rel="nofollow" target="_blank">EliteLeadsEliteAdvisors.com</a> (if questions, call 801-693-1677)</p> <h3>Listening Options:</h3> <ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a></li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul>

Selling Indexed Universal Life Insurance Over The Phone With Brett Kitchen

Habits of Successful Life Insurance Telesales Agents

Jovan Will from advisorinternetmarketing.com works with top financial advisors across the country to prosper in the digital age.  We talk in detail about his marketing strategies to get appointments to market annuities and other financial products.   Some agents are even selling annuities 100% over the phone and doing very, very well.   In this episode learn: 1) How he uses his sales funnel to schedule appointments automatically and only speak with hot prospects.  He believes in quality of leads and not volume of leads and his funnels do this.  We go in depth on this topic.  2) Ways to drive traffic into his funnel, from the most expensive way to the most simplified way and some under the radar techniques.  Lots of different strategies discussed.  3) Jovan has a small website that has 15 blog posts and generates 5 annuity appointments (not leads, actual appointments on the calendar) – every week from the search engines. We talk about the characteristics of this website and how you can do this on a local and national level. People in the episode: Jeff Root: jeff@selltermlife.com Jovan Will: jovan@advisorinternetmarketing.com Mentioned on this episode: Advisor Internet Marketing Bright Scope Listening Options:  Subscribe via iTunes Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page 

Jovan Will from <a href="http://advisorinternetmarketing.com" rel="nofollow" target="_blank">advisorinternetmarketing.com</a> works with top financial advisors across the country to prosper in the digital age.  We talk in detail about his marketing strategies to get appointments to market annuities and other financial products.   Some agents are even selling annuities 100% over the phone and doing very, very well.<p></p> <p> </p> <p><strong>In this episode learn:</strong></p> <p>1) How he uses his sales funnel to schedule appointments automatically and only speak with hot prospects.  He believes in quality of leads and not volume of leads and his funnels do this.  We go in depth on this topic.<br/> <br/> 2) Ways to drive traffic into his funnel, from the most expensive way to the most simplified way and some under the radar techniques.  Lots of different strategies discussed.<br/> <br/> 3) Jovan has a small website that has 15 blog posts and generates 5 annuity appointments (not leads, actual appointments on the calendar) – every week from the search engines. We talk about the characteristics of this website and how you can do this on a local and national level.</p> <p><strong>People in the episode:</strong></p> <p>Jeff Root: jeff@selltermlife.com<br/> Jovan Will: jovan@advisorinternetmarketing.com</p> <p><strong>Mentioned on this episode:</strong></p> <p><a href="http://www.advisorinternetmarketing.com" rel="nofollow" target="_blank">Advisor Internet Marketing</a><br/> <a href="http://www.brightscope.com" rel="nofollow" target="_blank">Bright Scope</a></p> <h3>Listening Options:</h3> <ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a></li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul>

Online Sales Funnels To Generate Appointments and Leads

LEAD

The market for final expense is just getting bigger as more and more baby boomers are aging into retirement.  This week we’re bringing in David Duford from FEAgentMentor.com to discuss how he teaches final expense agents to grow their business.  We’ll cover lead programs, sales techniques and general advice on how you can sell more final expense life insurance. In this episode learn: 1. Top final expense lead programs 2. Sales techniques in presenting final expense 3. Insights to the final expense market People in the episode: Jeff Root: jeff@selltermlife.com David Duford: DavidDuford.com Mentioned on this episode: DavidDuford.com customizedquote.com needalead.com jenmarco.com leadconnections.com Listening Options:  Subscribe via iTunes Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page 

<p>The market for final expense is just getting bigger as more and more baby boomers are aging into retirement.  This week we’re bringing in David Duford from <a href="http://FEAgentMentor.com" rel="nofollow" target="_blank">FEAgentMentor.com</a> to discuss how he teaches final expense agents to grow their business.  We’ll cover lead programs, sales techniques and general advice on how you can sell more final expense life insurance.</p> <p><strong>In this episode learn:</strong></p> <p>1. Top final expense lead programs<br/> 2. Sales techniques in presenting final expense<br/> 3. Insights to the final expense market</p> <p><strong>People in the episode:</strong></p> <p>Jeff Root: jeff@selltermlife.com<br/> David Duford:<a href="https://www.davidduford.com" rel="nofollow" target="_blank"> DavidDuford.com</a></p> <p><strong>Mentioned on this episode:</strong></p> <p><a href="https://www.davidduford.com" rel="nofollow" target="_blank">DavidDuford.com</a><br/> <a href="http://www.customizedquote.com/" rel="nofollow" target="_blank">customizedquote.com</a><br/> <a href="http://www.needalead.com" rel="nofollow" target="_blank">needalead.com</a><br/> <a href="http://jenmarco.com/" rel="noopener noreferrer nofollow" target="_blank">jenmarco.com</a><br/> <a href="http://www.leadconnections.com" rel="nofollow" target="_blank">leadconnections.com</a></p> <h3>Listening Options:</h3> <ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="noopener noreferrer nofollow" target="_blank">Subscribe via iTunes</a></li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="noopener noreferrer nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="noopener noreferrer nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul>

Final Expense Sales Techniques and Lead Programs

Shaun Caldwell makes a great case to implement direct mail in your business.   As the internet continues to provide increasing access to more products, the need for direct mail will grow as means to differentiate brands and sustain existing customer relationships.  In this episode we discuss” In this episode learn: 1. The risks in relying solely on internet marketing 2. The elements of an effective direct mail campaign 3.  What an integrated direct mail approach looks like. People in the episode: Jeff Root: jeff@selltermlife.com Shaun Caldwell: info@charlotteprint.com Mentioned on this episode: CharlottePrint.com White Pages Pro Listening Options:  Subscribe via iTunes Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page  Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback?

Shaun Caldwell makes a great case to implement direct mail in your business.   As the internet continues to provide increasing access to more products, the need for direct mail will grow as means to differentiate brands and sustain existing customer relationships.  In this episode we discuss”<p></p> <p><strong>In this episode learn:</strong></p> <p>1. The risks in relying solely on internet marketing<br/> 2. The elements of an effective direct mail campaign<br/> 3.  What an integrated direct mail approach looks like.</p> <p><strong>People in the episode:</strong></p> <p>Jeff Root: jeff@selltermlife.com<br/> Shaun Caldwell: info@charlotteprint.com</p> <p><strong>Mentioned on this episode:</strong></p> <p><a href="http://store.charlotteprint.com/" rel="nofollow" target="_blank">CharlottePrint.com<br/> </a><a href="http://pro.whitepages.com/" rel="nofollow" target="_blank">White Pages Pro</a></p> <h3>Listening Options:</h3> <ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a></li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul> <p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback?</p>

Integrating Direct Mail in Your Life Insurance Business

Join your host Jeff Root every Thursday morning where you’ll learn how to grow a more profitable life insurance business by selling online and over the phone from anywhere with an internet connection.   Jeff will show you how to harness the power of the internet to increase your income and enjoy the lifestyle of being location independent.  Sound too good to be true?  Listen in and judge for yourself or head over to selltermlife.com.

I was thinking about going into insurance and wanted to know what it would take.  I found this podcast.  There is so much information in these that even if your just a new business person you can learn a lot.  I decided to take a different route, but I still go back to the podcast to listen for the underlying knowledge.  Add it to your learning podcasts, you wont be disappointed.

There is so much useful information

This is the type of information that will make you a better agent.

Great information for agents

Join your host Jeff Root every Thursday morning where you’ll learn how to grow a more profitable life insurance business by selling online and over the phone from anywhere with an internet connection.   Jeff will show you how to harness the power of the internet to increase your income and enjoy the lifestyle of being location independent.  Sound too good to be true?  Listen in and judge for yourself or head over to <a href="http://selltermlife.com" rel="nofollow" target="_blank">selltermlife.com</a>.

Modern Life Insurance Selling Podcast

Nick Perry

Nick Perry is on this week’s episode of the Modern Life Insurance Selling Podcast.  He’s owner of the Independent Life Insurance Agent Association and we’ll be covering: 1.  Selling high risk cases and “on the fly” field underwriting tips. 2. What to do when you don’t have enough leads. 3.  Should you take advances or go as-earned?  Also, when assigning commissions makes sense. 4.  When to use non-med coverage and when to use medically underwritten coverage. There may also be a Jay-Z track mixed up in this episode somewhere. People in the episode:  Jeff Root: jeff@selltermlife.com Nick Perry:  admin@iliaa.org  Mentioned on this episode:  Independent Agent Life Insurance Association (iliaa.org) XRAE  Recent Action in the Sell Term Life Community: There’s a case study about leveraging aged domains to give you a head start in ranking your life insurance website.  There’s a few life insurance websites that came out of nowhere into the top of the search engine results and we dig in to exactly how they got there. So we have this ongoing bragging thread.  It’s the 2nd most viewed thread in the community  where we throw humbleness out the door and brag about stuff that’s happening in our business.  There’s things like closing six figure premium cases and submitting 9 applications in 1 day……all the way to generating your first internet lead.  That first internet lead brag happened last week and I love it because it’s someone who started without a website and a few months in he’s generating his own leads. I also posted a very in depth guide to using Facebook Ads.  Right now, Facebook ads are the cheapest paid traffic source you can find.  You can tear through this course over a few days and be well on your way to generating your leads. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community. Listening Options:  Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page  Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice message

<p>Nick Perry is on this week’s episode of the Modern Life Insurance Selling Podcast.  He’s owner of the <a href="http://www.iliaa.org" rel="nofollow" target="_blank">Independent Life Insurance Agent Association</a> and we’ll be covering:</p> <p>1.  Selling high risk cases and “on the fly” field underwriting tips.<br/> 2. What to do when you don’t have enough leads.<br/> 3.  Should you take advances or go as-earned?  Also, when assigning commissions makes sense.<br/> 4.  When to use non-med coverage and when to use medically underwritten coverage.</p> <p>There may also be a Jay-Z track mixed up in this episode somewhere.</p> <p><b>People in the episode</b>:</p> <ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Nick Perry:  admin@iliaa.org</li> </ul> <h3><b>Mentioned on this episode:</b></h3> <ul> <li><a href="http://www.iliaa.org/" rel="nofollow" target="_blank">Independent Agent Life Insurance Association (iliaa.org)</a></li> <li><a href="http://www.xrae.com/" rel="nofollow" target="_blank">XRAE</a></li> </ul> <h3><b>Recent Action in the Sell Term Life Community:</b></h3> <p>There’s a case study about leveraging aged domains to give you a head start in ranking your life insurance website.  There’s a few life insurance websites that came out of nowhere into the top of the search engine results and we dig in to exactly how they got there.</p> <p>So we have this ongoing bragging thread.  It’s the 2nd most viewed thread in the community  where we throw humbleness out the door and brag about stuff that’s happening in our business.  There’s things like closing six figure premium cases and submitting 9 applications in 1 day……all the way to generating your first internet lead.  That first internet lead brag happened last week and I love it because it’s someone who started without a website and a few months in he’s generating his own leads.</p> <p>I also posted a very in depth guide to using Facebook Ads.  Right now, Facebook ads are the cheapest paid traffic source you can find.  You can tear through this course over a few days and be well on your way to generating your leads.</p> <p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p> <h3>Listening Options:</h3> <ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul> <p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p>

New Agent Struggles with Nick Perry

Over the course of our careers as life insurance agents we are always finding better ways to close a sale. At times, we can be our own worst enemy by becoming so absorbed by the details of the sale that we fail to connect and we end up missing the sale.This week, I invited Gary Wallace back to the show to speak about the six ways that you can ruin a life insurance sale over the phone. We discuss exactly how making these mistakes affects your clients as well as how to prevent these mistakes from happening and successfully close sale.People in the episode: Jeff Root: jeff@selltermlife.com Gary Wallace Mentioned on this episode:Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: We talk, similarly to our conversation on this show, about how to connect with a prospect on a phone call. We go over how to build trust with the prospects by bringing out the reasons why they are looking for life insurance, instead of simply talking numbers with them. We also discuss press releases. Do they still work? I it still worth using press releases foryour business? We share some insight into what has changed and discuss the best ways to proceed. In the world of guaranteed issued life insurance, how do you take care of your clients under the age of 40? We discover a policy that clients as young as twenty five can have access to that even I wasn’t aware of! Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>Over the course of our careers as life insurance agents we are always finding better ways to close a sale. At times, we can be our own worst enemy by becoming so absorbed by the details of the sale that we fail to connect and we end up missing the sale.</p><p>This week, I invited Gary Wallace back to the show to speak about the six ways that you can ruin a life insurance sale over the phone. We discuss exactly how making these mistakes affects your clients as well as how to prevent these mistakes from happening and successfully close sale.</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Gary Wallace</li> </ul><h3>Mentioned on this episode:</h3><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>We talk, similarly to our conversation on this show, about how to connect with a prospect on a phone call. We go over how to build trust with the prospects by bringing out the reasons why they are looking for life insurance, instead of simply talking numbers with them.</li> <li>We also discuss press releases. Do they still work? I it still worth using press releases foryour business? We share some insight into what has changed and discuss the best ways to proceed.</li> <li>In the world of guaranteed issued life insurance, how do you take care of your clients under the age of 40? We discover a policy that clients as young as twenty five can have access to that even I wasn’t aware of!</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

The 6 Ways to Ruin a Life Insurance Sale Over the Phone

The insurance lead marketplace is fickle, and understanding how it works in the modern world is more than demanding. Clelland Green joins us on the show this week to discuss how he generates life insurance leads for his lead buyers and his thoughts on the life insurance lead marketplace.Clelland is an ex-insurance agent who gradually shifted to lead vending through trial and error. He has learned the ins and outs of the lead marketplace, and his perspective is invaluable for agents and vendors alike.  In today’s episode, you’ll hear some exciting secrets and fascinating advice on navigating the insurance lead market.People in the episode: Jeff Root: jeff@selltermlife.com Clelland Green: www.benepath.net Mention on this episode: Benepath.net Benepath.com Google Quality Score Compare-Life-Quotes.com Google Ads Zoho CRM Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: Tom from M2 Insurance goes into great detail to lay out the best life insurance options for those with HIV,  broken down by age range and company. I shared an in-depth screencast on how I quote term, guaranteed universal life, no medical exam life, final expense, graded death benefit life insurance and more. A discussion about the most common objection we hear when presenting quotes; the “I want to think about it” objection and how we can make sure the conversation doesn’t end there. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>The insurance lead marketplace is fickle, and understanding how it works in the modern world is more than demanding. Clelland Green joins us on the show this week to discuss how he generates life insurance leads for his lead buyers and his thoughts on the life insurance lead marketplace.</p><p>Clelland is an ex-insurance agent who gradually shifted to lead vending through trial and error. He has learned the ins and outs of the lead marketplace, and his perspective is invaluable for agents and vendors alike.  In today’s episode, you’ll hear some exciting secrets and fascinating advice on navigating the insurance lead market.</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Clelland Green: <a href="http://www.benepath.com" rel="nofollow" target="_blank">www.benepath.net</a></li> </ul><h3>Mention on this episode:</h3><ul> <li><a href="http://www.benepath.com" rel="nofollow" target="_blank">Benepath.net</a></li> <li><a href="http://www.benepath.net" rel="nofollow" target="_blank">Benepath.com</a></li> <li><a href="https://support.google.com/adwords/answer/2454010?hl=en" rel="nofollow" target="_blank">Google Quality Score</a></li> <li><a href="http://www.compare-life-quotes.com" rel="nofollow" target="_blank">Compare-Life-Quotes.com</a></li> <li><a href="https://www.google.com/adwords/" rel="nofollow" target="_blank">Google Ads</a></li> <li><a href="https://www.zoho.com/crm/" rel="nofollow" target="_blank">Zoho CRM</a></li> </ul><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>Tom from <a href="http://m2insurance.com/" rel="nofollow" target="_blank">M2 Insurance</a> goes into great detail to lay out the best life insurance options for those with HIV,  broken down by age range and company.</li> <li>I shared an in-depth screencast on how I quote term, guaranteed universal life, no medical exam life, final expense, graded death benefit life insurance and more.</li> <li>A discussion about the most common objection we hear when presenting quotes; the “I want to think about it” objection and how we can make sure the conversation doesn’t end there.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

Life Insurance Lead Generation Techniques and Marketplace with Clelland Green

Scott Burke

This week, my guest is Scott Burke from FEXContracting.com. Scott has been in insurance for over 17 years and is now considered to be one of the leading final expense experts in the industry.Scott spent 20 years as a motorcycle dealer before his career change into funeral pre-need and final expense insurance. We discuss mistakes that agents make, the top finial expense guaranteed-issue companies, and the characteristics of the majority of the final expense customers. Don’t miss Scott’s game-changing tactics and tips that can be easily adopted and applied to your own business.People in the episode: Jeff Root: jeff@selltermlife.com Scott Burke Mentioned on this episode: FEXContracting 1-800-673-5309 Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: This week in the community there is a topic on third party exclusive leads. These are internet leads that are $25-35 and only sold to one agent, supposedly. These leads can be profitable if worked right, but personally I don’t know a single independent life insurance agent that works these leads as their sole source of income. I also go into why it just can’t work for 99% of the agents out there. There is also a discussion on diligent follow-up on new leads. We shared a Google document from a very high-volume call center on their follow up process. It covers when they are calling, how many times they are calling, what they are selling and when they are leaving messages. The biggest thing to note is the use of text messaging ,which gets a great response. We go into what they are saying in these texts as well. So we also introduce the Transamerica thread, where we talk about everything Transamerica, including underwriting times, and their sweet spots where they are typically the best option. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>This week, my guest is Scott Burke from <a href="http://FEXContracting.com" rel="nofollow" target="_blank">FEXContracting.com</a>. Scott has been in insurance for over 17 years and is now considered to be one of the leading final expense experts in the industry.</p><p>Scott spent 20 years as a motorcycle dealer before his career change into funeral pre-need and final expense insurance. We discuss mistakes that agents make, the top finial expense guaranteed-issue companies, and the characteristics of the majority of the final expense customers. Don’t miss Scott’s game-changing tactics and tips that can be easily adopted and applied to your own business.</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Scott Burke</li> </ul><h3>Mentioned on this episode:</h3><ul> <li><a href="http://fexcontracting.com/" rel="nofollow" target="_blank">FEXContracting</a></li> <li>1-800-673-5309</li> </ul><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>This week in the community there is a topic on third party exclusive leads. These are internet leads that are $25-35 and only sold to one agent, supposedly. These leads can be profitable if worked right, but personally I don’t know a single independent life insurance agent that works these leads as their sole source of income. I also go into why it just can’t work for 99% of the agents out there.</li> <li>There is also a discussion on diligent follow-up on new leads. We shared a Google document from a very high-volume call center on their follow up process. It covers when they are calling, how many times they are calling, what they are selling and when they are leaving messages. The biggest thing to note is the use of text messaging ,which gets a great response. We go into what they are saying in these texts as well.</li> <li>So we also introduce the Transamerica thread, where we talk about everything Transamerica, including underwriting times, and their sweet spots where they are typically the best option.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

Selling Final Expense with Scott Burke

Ryan Hanley

Social networking and Search Engine Optimization have changed the way that Insurance companies do business. I’ve invited Ryan Hanley on the show this week to talk about how to craft your online presence, and really build your authority.Ryan helps marketers and businesses find their audience and tell their story online. He has accelerated his local, family-run insurance company’s online presence simply by producing more content.  In today’s episode, you’ll learn the steps you can take to develop your narrative.People in the episode: Jeff Root: jeff@selltermlife.com Ryan Hanley: www.ryanhanley.com Mention on this episode: 100 Insurance Questions in 100 Days Results  LinkedIn The No BS Guide to a Successful Blog Google Plus The Murray Group Google Plus Starter Kit Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: The guys from Waterway Financial Group provide an in-depth analysis of creating videos on YouTube, including tools and commentary on how to rank them. Liran from chooseterm.com shows us the power of a cover letter, and how it can humanize your applicants to an underwriter. Diabetic Life Insurance Solutions starts a discussion on the best no medical exam, term life insurance options for people with Type 1 and Type 2 Diabetes. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>Social networking and Search Engine Optimization have changed the way that Insurance companies do business. I’ve invited Ryan Hanley on the show this week to talk about how to craft your online presence, and really build your authority.</p><p>Ryan helps marketers and businesses find their audience and tell their story online. He has accelerated his local, family-run insurance company’s online presence simply by producing more content.  In today’s episode, you’ll learn the steps you can take to develop your narrative.</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Ryan Hanley: <a href="http://www.ryanhanley.com" rel="nofollow" target="_blank">www.ryanhanley.com</a></li> </ul><h3>Mention on this episode:</h3><ul> <li><a href="http://www.ryanhanley.com/results-small-business-seo-experiment/" rel="nofollow" target="_blank">100 Insurance Questions in 100 Days Results </a></li> <li><a href="https://www.linkedin.com/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="http://www.ryanhanley.com/successful-blog-guide" rel="nofollow" target="_blank">The No BS Guide to a Successful Blog</a></li> <li><a href="http://plus.google.com" rel="nofollow" target="_blank">Google Plus</a></li> <li><a href="http://murraygrp.com/" rel="nofollow" target="_blank">The Murray Group</a></li> <li><a href="http://www.ryanhanley.com/google-plus-starter-kit/" rel="nofollow" target="_blank">Google Plus Starter Kit</a></li> </ul><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>The guys from <a href="https://www.waterwayfinancialgroup.com/" rel="nofollow" target="_blank">Waterway Financial Group</a> provide an in-depth analysis of creating videos on YouTube, including tools and commentary on how to rank them.</li> <li>Liran from <a href="http://www.chooseterm.com" rel="nofollow" target="_blank">chooseterm.com</a> shows us the power of a cover letter, and how it can humanize your applicants to an underwriter.</li> <li><a href="http://www.diabeteslifesolutions.com/" rel="nofollow" target="_blank">Diabetic Life Insurance Solutions</a> starts a discussion on the best no medical exam, term life insurance options for people with Type 1 and Type 2 Diabetes.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

Ryan Hanley on Content Marketing and Google Plus for Life Insurance Agents

Patrick Pegram

Mortgage Protection Life Insurance Market Insights with Patrick Pegram

Jason Fisher

This week we welcome Jason Fisher to the show. After working for New York Life Insurance Company for three years, Jason has made a successful switch from face-to-face sales to selling over the phone.On this week’s episode Jason talks about his current online life insurance selling businesses and what makes them successful. Tune in to find out about six pivotal lessons Jason learned from his first year of running these businesses. Don’t miss these golden success tips that you can start using today to help you build and grow your online business.People in the episode: Jeff Root: jeff@selltermlife.com Jason Fisher: Jason(@)WaterwayFinancialGroup.com Mentioned on this episode: Waterway Financial Group New York Life Excel at the Status Quo (last week’s episode)  Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: There’s a must-read topic anyone who buys life insurance leads. We took a 25,000 lead sample and broke it down by which states have most leads. Then we broke that down even further, on which states have the least competition. For those of you who are blogging or content marketing, we talk about the effects of Google Authorship changes. We talk about the implications of these changes and what you can do now to get higher click-through rates in search engines. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>This week we welcome Jason Fisher to the show. After working for New York Life Insurance Company for three years, Jason has made a successful switch from face-to-face sales to selling over the phone.</p><p>On this week’s episode Jason talks about his current online life insurance selling businesses and what makes them successful. Tune in to find out about six pivotal lessons Jason learned from his first year of running these businesses. Don’t miss these golden success tips that you can start using today to help you build and grow your online business.</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Jason Fisher: Jason(@)<a href="http://WaterwayFinancialGroup.com" rel="nofollow" target="_blank">WaterwayFinancialGroup.com</a></li> </ul><h3>Mentioned on this episode:</h3><ul> <li><a href="https://www.waterwayfinancialgroup.com/" rel="nofollow" target="_blank">Waterway Financial Group</a></li> <li><a href="http://www.newyorklife.com/" rel="nofollow" target="_blank">New York Life</a></li> <li><a href="http://www.selltermlife.com/excel-at-the-status-quo/" rel="nofollow" target="_blank">Excel at the Status Quo</a> (last week’s episode)</li> </ul><p> </p><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>There’s a must-read topic anyone who buys life insurance leads. We took a 25,000 lead sample and broke it down by which states have most leads. Then we broke that down even further, on which states have the least competition.</li> <li>For those of you who are blogging or content marketing, we talk about the effects of Google Authorship changes. We talk about the implications of these changes and what you can do now to get higher click-through rates in search engines.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

6 Online Life Insurance Business Success Lessons from Jason Fisher

This week, we’ll be covering a topic every life insurance agent selling over the phone should understand; how to know if your sales and processing are in line with industry benchmarks. I’ve invited Nic West back on to the podcast to lend his expertise to the discussion.Nic has personally placed over 6000 policies in force over the phone and is now overseeing a life insurance call center where he has a huge sample size of data. In today’s episode, you’ll hear some raw numbers and crucial insight on what percentages and benchmarks can do for you.People in the episode: Jeff Root: jeff@selltermlife.com Nic West: nwest@pinneyinsurance.com Mention on this episode: SellTermLife.com Facebook Page EZlifesales.com Message Media Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: Liran from BestLifeQuote.com recorded a 25 minute screencast called “Advanced Link Building Using Google” that anyone trying to build their life insurance site should watch and implement. I shared an attempting contact email swipe file. This is my nine email sequence that can be sent to any lead you are trying to reach that you haven’t talked to yet. We had a great discussion about emailing leads with invalid phone numbers. All of us implementing these strategies have picked up new clients and we discuss what we are saying and how many times we email. An agent had their first two death claims in one week and was seeking advice on how to handle it. This is some great advice for those who haven’t experienced a death claim yet. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>This week, we’ll be covering a topic every life insurance agent selling over the phone should understand; how to know if your sales and processing are in line with industry benchmarks. I’ve invited Nic West back on to the podcast to lend his expertise to the discussion.</p><p>Nic has personally placed over 6000 policies in force over the phone and is now overseeing a life insurance call center where he has a huge sample size of data. In today’s episode, you’ll hear some raw numbers and crucial insight on what percentages and benchmarks can do for you.</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Nic West: <a href="mailto:nwest@pinneyinsurance.com">nwest@pinneyinsurance.com</a></li> </ul><h3>Mention on this episode:</h3><ul> <li><a href="https://www.facebook.com/selltermlife" rel="nofollow" target="_blank">SellTermLife.com Facebook Page</a></li> <li><a href="https://www.ezlifesales.com/signup.jsp?linkUid=8C7786C322EDA9F2C8C8485B610D5E97" rel="nofollow" target="_blank">EZlifesales.com</a></li> <li><a href="http://www.messagemedia.com/cro" rel="nofollow" target="_blank">Message Media</a></li> </ul><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>Liran from <a href="https://www.bestlifequote.com/" rel="nofollow" target="_blank">BestLifeQuote.com</a> recorded a 25 minute screencast called “Advanced Link Building Using Google” that anyone trying to build their life insurance site should watch and implement.</li> <li>I shared an attempting contact email swipe file. This is my nine email sequence that can be sent to any lead you are trying to reach that you haven’t talked to yet.</li> <li>We had a great discussion about emailing leads with invalid phone numbers. All of us implementing these strategies have picked up new clients and we discuss what we are saying and how many times we email.</li> <li>An agent had their first two death claims in one week and was seeking advice on how to handle it. This is some great advice for those who haven’t experienced a death claim yet.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

This Is A Business of Percentages – How Do You Compare To Industry Benchmarks?

This episode covers the current state of life insurance marketing and the magnitude of the opportunity in front of us for 2015 and beyond. As we close out 2015, there’s a few opportunities agents haven’t fully grasped that I’ll also cover those in this episode. Click Here to View the Full Transcript Jeff: Hey, life insurance agents, you’re listening to the Modern Life Insurance Selling podcast where we provide the tools to help you grow a more profitable life insurance business by selling online and over the phone from anywhere with an internet connection. Even if you’re alone in your quest to build your life insurance business, just know that there’s a community of life insurance agents at SellTermLife.com connecting and helping each other grow their business from home offices, coffee shops, [inaudible 00:00:30] all across the nation. Jeff: Welcome to episode number thirty-eight of the Modern Life Insurance Selling podcast. I’m your host, Jeff Root. Today will be a solo podcast talking about the current state of life insurance marketing and the magnitude of the opportunity in front of us for 2015 and beyond. As we close out 2015, there’s a few opportunities agents haven’t fully grasped that I’ll cover in this episode, but first, like always, if you like what you hear and are listening in iTunes or Stitcher, please leave us a review. Also, if you have any questions or want any topics covered please use the send voice mail tab over at SellTermLife.com. All right, there’s a lot of life insurance agents out there taking baby steps or on the fence to making the move to bringing their businesses online. If the latest LIMRA stats saying that eighty-five percent of consumers do some sort of research online and fifty percent of consumers purchase online and over the phone don’t convince you, let me reframe it for you. Agents are grossly underestimating what’s actually happening in technology today. We are experiencing the single biggest culture shift in US history. It’s going to change the way we sell life insurance and it’s already happening and agents are taking advantage of this today. In every industry, not just insurance, there is wealth being created like we’ve never seen before because of the massive shifts in the way business is done and technology advancements. Any time there’s big societal shifts like this there’s a lot of money to be made. Decades from now, in my opinion, agents are going to look back at our time period and comment on how lucky we were to be able to take advantage of these shifts. In the life insurance industry agents are either thrilled with what’s happening with technology or scared out of their minds. I could hear it in their voices when I talked to you agents on the phone. I can sense it in the emails I’m getting. No matter what side of the coin you fall on it all comes back to value. Do you provide value for your client beyond anything else out there? Do you value your client’s time? I can preach about the opportunity and spit out LIMRA stats about the opportunity ahead of us for hours, but it all comes down to you and what you can provide your clients. Let’s get down to how to take advantage of these big shifts. There’s a lot of agents make the move online with nothing that differentiates them from the rest of the industry. It’s scary for me because a lot of these agents are going to fail. It’s just like the saying, “You don’t know what you don’t know.” Simply building a website with no marketing direction is a waste of your time and money, and I see agents doing it all the time, spending a thousand, two thousand, three thousand dollars on a website, adding some content and waiting three, six months and saying, “Hey, why am I not getting any leads?” Before you make the jump to get in front of this tidal wave of consumers headed online to research life insurance, think about what value you’re providing. Why would a prospect choose you over any other agent out there without ever meeting you face to face? What makes you memorable so they’ll come back to you to purchase life insurance when the time is right? I like to compare it to a social outing. When I’m introduced to five new people and ten seconds later I couldn’t tell you’re their names. Even after I shook their hand, looked in their eyes and said, “Nice to meet you” I forget their names. However, if there is someone that stands out from the crowd because of a common interest I always remember their name because I have a clear motive why I wanted to remember their name. Make sure you have that differentiating factor that will make a consumer remember you when they’re ready to purchase life insurance. What do you do well? What segment can you serve best, and can you articulate clearly how you can help that segment? What are you doing that no one else is doing? Highlight and focus whatever value you provide. That’s how you set yourself apart. Simply putting up a generic website saying you can get the lowest term life insurance rates, that’s been done. It’s been done. It’s out there. That’s not going to set you apart. Beyond the value you provide it’s important to value your time and your prospect’s time. Beyond the health of my family and friends my biggest asset is my time, and I bet it’s the same for you and your prospects. Let me ask you an off topic question, and this will all circle back, it will make sense. Do you get annoyed when somebody calls you on your cell phone? Think about it, you’re going throughout your day. Somebody calls you on your cell phone. You look at it. Are you a little bit annoyed that this person is actually calling you? If you’re one of those people who get annoyed, and I would hate to admit it but I’m one of those people too, I would guess that you’re up to speed with technology, because technology is in a place where somebody shouldn’t be bothering you on your time. Think about that. This is what’s happening right now in our industry. People aren’t as receptive to phone calls as they used to be. I remember in the ‘90s loving to get phone calls, but now the telemarketing has jaded our view of answering our phones, and it’s so easy to communicate on your own time online via email or text, or whatever your preferred communication method is, it’s harder to get people to open up on the phone. We need to communicate with customer two-point-oh differently and on their time. We now live in a world where information is available twenty-four hours a day, three hundred and sixty-five days a year. People aren’t communicating only during business hours now. I can’t tell you how many after hours email conversations with clients I’ve had this year. Guess what? I email them back immediately, even if it’s after hours, because I’m working on their time. They’re ready to communicate so I’m ready. I know I will get their business because I communicate on their time. It’s almost like consumers are beginning to expect us to be available on their time, and if we’re not they will find someone else who is. I think that’s one of the reasons why [Leeron 00:06:51] from previous podcast episodes, he pulls in several applications per week, and even more leads from his website chat from the weekends and late in the evenings, because he understands and respects other people’s time. We’re also having luck contacting people who never pick up their phone or return emails or phone calls by texting them. That consumer obviously prefers to communicate by text and so that’s what we have to do. Is it convenient? No, we don’t like it but we’re on their time now and technology is pushing it so that we have to communicate on their time. Am I saying you need to be on point twenty-four hours a day, three hundred and sixty-five days a year? No, but you should figure out a reasonable way to be accessible to your prospects and clients on their time. The internet has made it so consumers almost expect a live person to be available by phone, chat, or email at 8:30 at night after their kids go to bed. That’s when they are able to go their research. That’s when they can get online. If you don’t do it someone else is. Think about how you’re communicating with prospects and be receptive to their preferred mode of communication. Let’s shift gears a little bit and let me respond to the question, how are these independent life insurance agents crushing it online while I’m struggling to generate a few leads? It’s something I talk about with agents daily. Right now there’s a widening gap of successful agents becoming even more successful. Then on the flipside there’s even more agents struggling to make it. You want to know that one theme that makes one agent better than the other, why these successful agents are becoming more successful and more and more agents are struggling to make it? Besides work ethic and investing in their business, they actually market in the year we live in. Most agents aren’t marketing in the world we live in today. I look at agent’s websites and rarely do I see a mobile optimized site. We’re seeing over thirty-five percent of our traffic to our life insurance websites from mobile devices, tablets, smart phones, whatever. I see general rehashed content everywhere. Nothing is new anymore. Everybody is just rehashing, rewriting the same thing and ripping each other off, rewording it. I have agents emailing me from their Gmail, AOL, and Yahoo email accounts. I see websites that look like they’re from the mid ‘90s. I found the reason agents aren’t marketing in the year we live in today is either time, money, laziness, or lack of education, and all those reasons are simply excuses. Every agent needs to be marketing to today’s consumer and this will always be evolving. I’m constantly changing the way I do business. It may seem wishy-washy to some agents, but I’m just keeping up with what consumers expect. Our industry is archaic. The value of traditional prospecting and traditional media today is nowhere near as valuable as it was ten years ago. TV, radio, and email all still work, but not to the affect that they used to. Think about it, do you ever watch a live TV show anymore? I know myself and nine out of ten of my friends don’t. That’s what DVR is for, right? We record it and we watch on our own time, fast forward the commercials. Do you read every email in your inbox? I don’t. I know most of my friends don’t. I remember back in the ‘90s I read every single line of every single email. Now I don’t because the marketers have infiltrated our inboxes. The attention of life insurance consumers, it keeps shifting. Right now we’re all in a battle for attention. You may be the nation’s best life insurance agent, but if you’re not getting attention it doesn’t matter. With that said, there is ROI in anything that people pay attention to, and that’s what every agent needs to focus on. What are people in your target market paying attention to right now? That’s what you need to figure out and that’s where you need to market. Right now, where are the eyeballs and ears of your target market? It’s going to be different for every market and once you’ve figured that out … I don’t have the answers to where your target market is but let me share with you where I believe the biggest opportunity in 2015 and the next few years lies. It’s not SEO. It’s not Pay Per Click or any media buying that we’ve been talking about in previous episodes. Those all work but I think the biggest opportunity and the most important thing any life insurance agent or business can leverage is data. If you have a current book of business, leverage that data first. Too many agents are casting a wide net to try and generate brand new clients, brand new leads, just cold from their marketing efforts. They’re not adding any depth to their books of business by going after referrals or cross cells. Facebook, LinkedIn, in other companies should be viewed by all life insurance agents as data providers that you can leverage, not that social media platform your children are obsessed with, spending hours a day on. Those are great data sources. Be absolutely tactical and surgical in using the data they provide can yield big results. I know it seems so abstract to ninety-nine percent of you, and that’s a good think because not many life insurance marketers are using data to effectively market. What do you do with data? That’s a strategy you need to come up with yourself but be intentional with it and know that you need them to care about life insurance. I know agents absolutely dominating niches from data sources they found. I’ll give a few examples. There’s a lifestyle risk an agent I know is targeting. I don’t want to out the risk as that would just be bad business and he would be very upset. He inquired with an association that the majority in this risk belonged to about advertising on their email list. He found out there was already a life insurance agency advertising that was paying them a hundred and sixty-five thousand dollars per year to advertise to that list and they’d been doing it for three years, so it must be working. That’s an agency who found a data source and its obviously working really well for them. I know another agent who is writing applications every month from a Facebook ad campaign. He uses Facebook’s dark post. Those posts don’t show up on your page or news feed. He drives targeted traffic to his website through these dark posts. By targeted traffic, I’m talking his ideal demographic which I won’t say here, but I will make up and example so that you get the gist here. Let’s say he’s targeting scuba divers that are thirty to fifty-five years old. They’re married and have children. You can get that laser targeted with Facebook ads. You can learn Facebook ads in a few days too. We actually have a comprehensive course in our community on how to do Facebook ads. Another example and I’ll give an example that I’m doing right now. My agency is personally working a referral source where we’re getting, on average, a hundred and thirty leads per day with a niche medical telemarketing company. We convinced them to simply ask a question after they help their clients; “Would you be interested in speaking with a licensed agent about securing life insurance for your family?” If they say yes their information gets pushed to our CRM. This is simply leveraging the data of this company. Those are just three examples of data to grow your business. I can do a whole episode on these but I could never give any details so I won’t. I’ll just say that there’s a lot of data out there that can be sliced and diced to your target market. This is simply marketing in the year we live in. These agents understand that traditional media and life insurance prospecting methods are becoming more and more outdated. Technology is changing the way consumers communicate with us and how we need to get their attention. The agents that understand this and figure out their target market will continue to work these methods while other agents are still sitting with their website with a few dozen articles written, and wondering why they aren’t getting any of this action these other agents are seeing. Let me leave you with this; you have a life insurance license and you have experience helping families secure life insurance. You may even have a great website, but guess what, that entitles you to zero new clients tomorrow. You have to earn them through getting people’s attention and that takes patience in era where everything is about instant gratification. Agents aren’t willing to give their precious time to research and understand their target market. Learn some new marketing skills. You’d rather spend three thousand dollars on a nice looking website and expect prospects to appear out of nowhere. It doesn’t work that way. If you want to explode yourselves in 2015 and beyond, ask yourself these two questions, which we touched on earlier. Number one, are you providing extraordinary value to your target market, the type of value where people remember you? Two, do you market and communicate to this target market in the year we actually live in? In other words, make sure you are evolving with your market. Marketing, technology, and communication have changed and will continue to change. This is my challenge to all of the listeners listening to this podcast. Jeff: Now, for a peak into our community of life insurance agents over at SellTermLife.com, here are some of this week’s hot topics. Jeff: This week in the community, we’re discussing LIMRA’s report of the future role of call centers, which is basically us, since we’re all selling over the phone. The report predicted that within five years, communication by phone will decrease, while the use of online chat, email, and social media will all increase, like how we talked about in this episode. We also have an accountability mastermind call forming, where agents can open up about their struggles and challenges in their business and get feedback from the group on a live phone call. I’m a part of one of these and it’s been very helpful for my business, to not only get help with my challenges, but to learn from other people’s challenges as well. There was also a very recent update that lowered Google search engine share in favor of Yahoo results. It’s just crazy how updates to technology can affect landscapes. It shows just how fragile relying on certain traffic sources really is. This was just a minor, minor change, but it’s a reminder of how things can change in an instant. We discussed what happened in the immediately bumps or decreases in website traffic a lot of us received. Jeff: To join the conversation and discover how you can use a modern technique to sell more life insurance, work more efficiently and on your own terms, head over to SellTermLife.com. We’ll see you back next Thursday morning for another value packed episode of the Modern Life Insurance Selling podcast. People in the episode: Jeff Root: jeff@selltermlife.com Mentioned on this episode:  STL Community Facebook Ads Training Recent Action in the Sell Term Life Community: We discuss LIMRA’s report on the future role of call centers which is basically us since we’re all selling over the phone.  The report predicted that within 5 years communication by phone will decrease while the use of online chat, email adn social media will all increase. We also have an accountability mastermind call forming where agents can open up about their struggles and challenges in their business and get feedback from the group on a live phone call.  I’m a part of one of these and it’s been very helpful for my business to not only get help with my challenges, but to also learn from other peoples challenges. There was also a very recent update that lowered Google’s search engine share in favor of Yahoo.  It shows just how fragile relying on certain traffic sources really is.  We discussed what happened and the immediate bumps or decreases in website traffic a lot of us received. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community. Listening Options:  Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page  Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice message

Marketing Life Insurance to Consumer 2.0

Joe Simonds

This week, I talk to Joe Simonds of Advisor Internet Marketing about how to stand out in your marketplace. Heavily influenced by Seth Godin’s “Purple Cow” concept, Joe Simonds explains the importance of separating yourself from the sea of other life insurance salesmen. You will hear real-life examples of people who successfully pulled this off and are now killing it in their markets. Don’t miss this episode! Grab a pen and a paper and start taking some notes on how to exactly position yourself as a remarkable and memorable authority in your field.People in the episode: Joe Simonds: Advisor Internet Marketing Jeff Root: jeff@selltermlife.com Mentioned on this episode: Annuity Think Tank Advisor Internet Marketing Jeff Rose Amazon Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: This week in the community, there was a great thread on a traffic source that yielded some great results for an agent. He goes over exactly what the traffic source is and the statistics for the campaign that he continues to run We also talk about the pesky domain squatters why buy domain names without having any intention to use them. If anyone wants to purchase these domains, they are generally forced to pay top dollar. We share our encounters with these domain squatters for life insurance industry domain names. There is also a great discussion about business structure. Should you form an LLC or corporation, or be a sole proprietor? Should you get licensed? We discuss the work-arounds and some tips on how to save some money doing that. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>This week, I talk to Joe Simonds of Advisor Internet Marketing about how to stand out in your marketplace. Heavily influenced by Seth Godin’s “Purple Cow” concept, Joe Simonds explains the importance of separating yourself from the sea of other life insurance salesmen. You will hear real-life examples of people who successfully pulled this off and are now killing it in their markets. Don’t miss this episode! Grab a pen and a paper and start taking some notes on how to exactly position yourself as a remarkable and memorable authority in your field.</p><h3>People in the episode:</h3><ul> <li>Joe Simonds: <a href="http://www.advisorinternetmarketing.com/" rel="nofollow" target="_blank">Advisor Internet Marketing</a></li> <li>Jeff Root: jeff@selltermlife.com</li> </ul><h3>Mentioned on this episode:</h3><ul> <li><a href="http://annuitythinktank.com/" rel="nofollow" target="_blank">Annuity Think Tank</a></li> <li><a href="http://www.advisorinternetmarketing.com/" rel="nofollow" target="_blank">Advisor Internet Marketing</a></li> <li><a href="http://lifeinsurancebyjeff.com/" rel="nofollow" target="_blank">Jeff Rose</a></li> <li><a href="http://www.amazon.com/" rel="nofollow" target="_blank">Amazon</a></li> </ul><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>This week in the community, there was a great thread on a traffic source that yielded some great results for an agent. He goes over exactly what the traffic source is and the statistics for the campaign that he continues to run</li> <li>We also talk about the pesky domain squatters why buy domain names without having any intention to use them. If anyone wants to purchase these domains, they are generally forced to pay top dollar. We share our encounters with these domain squatters for life insurance industry domain names.</li> <li>There is also a great discussion about business structure. Should you form an LLC or corporation, or be a sole proprietor? Should you get licensed? We discuss the work-arounds and some tips on how to save some money doing that.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

Stand Out From the Crowd with Joe Simonds

This week, we’ll be talking about every life insurance agent’s greatest asset; their book of business. I’ve invited Lee Martinez on to the podcast to share some very actionable tips and advice on how to manage your clients.Lee has is a wealth of information on re-writing terms and generating real, organic referral business . In today’s episode, you’ll hear some of the best strategies for creating new business from your existing client list.People in the episode: Jeff Root: jeff@selltermlife.com Lee Martinez: LinkedIN Mention on this episode: Independent Life Insurance Agent Association Radius CRM EZlifesales Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: Our bragging thread had a ton of activity, as several of our agents had outstanding, one-of-a-kind success stories this week. The cool thing is that they were all from self-generated internet life insurance leads. Some insider information leaked on a non-med life insurance company that is about to release a product with an online application and instant decision on Monday. They are teasing the release, but we have the inside scoop on it, and it is going to be huge. There was a conversation started by Chris from ELifetools.com about non-organic lead generation, including Facebook ads. Some very valuable information was shared, including an example of a life insurance landing page that’s converting at 45% on paid traffic. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>This week, we’ll be talking about every life insurance agent’s greatest asset; their book of business. I’ve invited Lee Martinez on to the podcast to share some very actionable tips and advice on how to manage your clients.</p><p>Lee has is a wealth of information on re-writing terms and generating real, organic referral business . In today’s episode, you’ll hear some of the best strategies for creating new business from your existing client list.</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Lee Martinez: <a href="https://www.linkedin.com/in/leemartinez" rel="nofollow" target="_blank">LinkedIN</a></li> </ul><h3>Mention on this episode:</h3><ul> <li><a href="http://www.iliaa.org/" rel="nofollow" target="_blank">Independent Life Insurance Agent Association</a></li> <li><a href="http://www.radiusbob.com/default.html" rel="nofollow" target="_blank">Radius CRM</a></li> <li><a href="https://www.ezlifesales.com/signup.jsp?linkUid=8C7786C322EDA9F2C8C8485B610D5E97" rel="nofollow" target="_blank">EZlifesales</a></li> </ul><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>Our bragging thread had a ton of activity, as several of our agents had outstanding, one-of-a-kind success stories this week. The cool thing is that they were all from self-generated internet life insurance leads.</li> <li>Some insider information leaked on a non-med life insurance company that is about to release a product with an online application and instant decision on Monday. They are teasing the release, but we have the inside scoop on it, and it is going to be huge.</li> <li>There was a conversation started by Chris from <a href="http://elifetools.com/" rel="nofollow" target="_blank">ELifetools.com</a> about non-organic lead generation, including Facebook ads. Some very valuable information was shared, including an example of a life insurance landing page that’s converting at 45% on paid traffic.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

Extracting Value From Your Book Of Life Insurance Clients

Laura Harris

Laura Harris is a CLU, ChFC, CIC. She’s built her insurance business around creating systems and she’s willing to share those systems with you in this podcast. Her systems allow her to leave her office for 30 days at a time and feel confident the business is thriving. Laura is a firm believer in micromanaging processes, so there is no need to micromanage people. People in the episode:  Jeff Root: jeff@selltermlife.com Laura Harris: lauraharris@allstate.com  Mentioned on this episode:  eMyth Revisited Ideal Traits Fonality Surrender To Win by Laura Harris (Amazon Link)  Recent Action in the Sell Term Life Community: A case study where an agent is showing us how he established a relationship that’s pulling in 3 app requests PER HOUR at times. Just 1 of these relationships can explode your business and it’s an untapped source for life insurance leads. We’ve already got agents that are making their own relationships using this method. We also talk about why there really is no reason why you shouldn’t be getting daily inbound internet leads within the next 6 months if you carve out the time and hustle. We list 4 things you can start doing TODAY to be getting daily leads within 6 months. It involves a lot of hustle, but there’s no reason anyone can’t do it if they put forth the effort. I also share with everyone how I write articles on my website that rank in Google and convert into leads. It’s my Standard operating Procedure I use for every single one of my articles. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community. Listening Options:  Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page  Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice message

<p>Laura Harris is a CLU, ChFC, CIC. She’s built her insurance business around creating systems and she’s willing to share those systems with you in this podcast.</p> <p>Her systems allow her to leave her office for 30 days at a time and feel confident the business is thriving. Laura is a firm believer in micromanaging processes, so there is no need to micromanage people.</p> <p><b>People in the episode</b>:</p> <ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Laura Harris: <a href="mailto:lauraharris@allstate.com">lauraharris@allstate.com</a></li> </ul> <h3><b>Mentioned on this episode:</b></h3> <ul> <li><a href="http://www.amazon.com/The-E-Myth-Revisited-Small-Businesses/dp/0887307280" rel="nofollow" target="_blank">eMyth Revisited</a></li> <li><a href="http://idealtraits.com/" rel="nofollow" target="_blank">Ideal Traits</a></li> <li><a href="http://www.fonality.com/" rel="nofollow" target="_blank">Fonality</a></li> <li><a href="http://www.amazon.com/Surrender-Win-Strategically-Relinquishing-Control/dp/1929774559" rel="nofollow" target="_blank">Surrender To Win</a> by Laura Harris (Amazon Link)</li> </ul> <h3><b>Recent Action in the Sell Term Life Community:</b></h3> <p>A case study where an agent is showing us how he established a relationship that’s pulling in 3 app requests PER HOUR at times. Just 1 of these relationships can explode your business and it’s an untapped source for life insurance leads. We’ve already got agents that are making their own relationships using this method.</p> <p>We also talk about why there really is no reason why you shouldn’t be getting daily inbound internet leads within the next 6 months if you carve out the time and hustle. We list 4 things you can start doing TODAY to be getting daily leads within 6 months. It involves a lot of hustle, but there’s no reason anyone can’t do it if they put forth the effort.</p> <p>I also share with everyone how I write articles on my website that rank in Google and convert into leads. It’s my Standard operating Procedure I use for every single one of my articles.</p> <p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p> <h3>Listening Options:</h3> <ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul> <p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p>

Systematizing Your Business with Laura Harris

If you were to start all over, what would you do? I get asked this question a lot. Over a year ago my response to this question would have been much different, up until I discovered an amazing strategy that works for quickly creating life insurance leads – niche marketing.The single quickest way to start generating life insurance leads from your own efforts is, hands down, picking a single niche, being unique, and being the best in it. Listen to this week’s episode to find out about the vast variety of ways of getting traffic to your website when you get hyper-focused in one area. You don’t want to miss these actionable steps and techniques that will set you on the way to successful niche marketing!Click Here to View the Full TranscriptJeff Root: Welcome to Episode #21 of the Modern Life Insurance Selling Podcast. I’m your host, Jeff Root. Today I’ll be talking about the quickest way to start generating your own life insurance leads. I get asked this question a lot, “If you were to start all over, what would you do?” This answer has actually changed over time. If you asked me a year ago, I’d say you should buy aged life insurance leads with a dialer, and build your base of prospects for at least 3 months, go after referral sources, all while writing your own blog or learning some other marketing skill. That was before I discovered the power of niche marketing. If you asked me today, I would pick one niche, be unique, and be the best in it. That’s the fastest way to generate your own leads from your own efforts, because there’s so many ways you could get traffic to your website if you’re hyper-focused in one area. I’ll get into that in just a second here. First if you like what you hear and are getting value from these podcasts, please head over to iTunes or Stitcher and leave a review for this podcast. Also if you want anything covered on future podcasts, use the “Send Voicemail” feature on the side of our website over on SellTermLife.com. We base a lot of our podcasts on customer questions. So let’s dive right into this. After you’ve been running an internet life insurance business for a while, you’ll recognize that there are some prospects that are simply more trouble than they’re worth. On the other hand, there are some fantastic prospects that I can’t get enough of, and those are the ones I want to target. There are literally hundreds, maybe even thousands of untapped niches in life insurance. By untapped I mean there isn’t a go-to resource with an agent servicing this niche. Over the last 6 months, I’ve seen internet life insurance agent production rising quickly all across various niches. These specialists, in my opinion, have a more stable internet life insurance business than the generalists. Why? Because there are so many ways that you can market to niches that you can’t just be a generalist who targets everyone. It makes so much sense to start here, rather than just be a generalist like most life insurance agents choose to from the beginning. There’s no problem being a generalist, and riding everyone, but what really sets you apart? What makes you unique besides being independent, and offering access to all the top rated carriers in the market? Every life insurance agent can say that. Let’s break this down into three sections. The first section will be Niche Selection, next one will be What’s Your USP, or your Unique Selling Proposition, and number 3 Marketing to Your Niche. We’ll start with Niche Selection. The premise behind nicheing down to a smaller group of life insurance prospects is to super-serve that subset extremely well. You need to serve this niche better than any life insurance agent. I’ll talk about how to do that later in the podcast, but just keep this in mind while selection your niche to target. Selecting the niche you want to target is perhaps the most important early decision in your business that you’ll make. Don’t worry, you can always go after multiple niches, or even switch niches later on. Pick a niche that you already know something about. Perhaps you could leverage knowledge that you’ve gained from one of your hobbies, or prior a tough case that you’ve placed. Maybe you already know several people in this niche you can ask for feedback, advice, or even introductions. The key is to have a working knowledge of your niche before you try to serve them. If you pick out a niche that you know nothing about, you’re prone to make a lot of rookie mistakes. My advice is to make sure you pick a niche that is stable or growing. A stable niche would be any health condition, such as diabetics, or people with depression. There really are hundreds of different health conditions that you could work. You could also target groups of people like doctors, or small business owners, or even people in your local area. These niches will always be around, and there are plenty of business outside of life insurance that you can leverage for targeted traffic for your website. A growing niche, at least at a time in this episode, would be something like e-cigarette users, or marijuana users. Those 2 markets are exploding right now. Just make sure you don’t pick a niche that is too small or too hard to help. For example, a niche that’s probably too small would be rock climbers. There’s a need, but how many actual rock climbers are there in the US that you could target? To get started, I would make a list of all the niches you have a working knowledge of, and decide which one has the biggest potential. Then you need to create your Unique Selling Proposition, or USP. After you’ve identified your target market, your next step is to determine what will make you different from your competitors in your prospect’s mind? You need to develop your Unique Selling Proposition, or USP, which simply answers the question why would your customers buy from you instead of your competitors? You have to determine what unique features are benefits that you can offer to your prospects that your competitors can’t. You’re Unique Selling Proposition should make a promise to your customers about what they should expect from your business and it’s products and services. Let’s go over some examples here. Here’s some successful examples of USPs in corp history. Everyone knows of FedEx, their USP is when your package absolutely, positively has to get there overnight. You know what you’re getting with them. One of my favorites is Tom’s Shoes. I don’t know if anybody here wears Tom’s, but with every product you purchase, Tom’s will help a person in need. That’s something different that sets them apart. Domino’s Pizza, you get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free. These are USPs you can’t forget. It separates them from the competition. Your Unique Selling Proposition doesn’t have to fit into a one sentence catch-phrase like the ones I just mentioned, but it should define who you are as a business. Your USP can be just about anything that your customers care about that differentiates you from your competitors. The best way to develop your USP is by talking to you potential customers and listening to what they don’t like about the space that you’re in. For example, if you were to tackle the diabetics niche, what are your customers saying their biggest pain is in obtaining life insurance? You could turn that frustration into your Unique Selling Proposition. I’m looking at the diabetic life insurance websites out there right now and none of them have a Unique Selling Proposition. They’re all saying that they’ll get you the best rates. That’s not unique because everyone is saying that. What would be unique in that situation? If you’re a diabetic yourself, you could relate to your prospects in your USP in something along the lines of diabetics helping other diabetics understand and find the lowest life insurance rates. In that instance you’re telling them that you understand them, and can relate to them. You have diabetes and can help them through this process. Or you can be the guy who secures life insurance for diabetics with no medical exam, as many diabetics don’t like exams. That’s another USP you can use. There’s one thing that shouldn’t be your Unique Selling Proposition and that’s a price. It needs to be something other than price. Price should always be there, you should always mention it, that you’ll get the lowest rates, but that shouldn’t be the only thing. Your USP should never be that you’re cheaper than your competitors. Instead, provide your potential clients more value or unique benefits that your competition can’t offer. Than could be expertise, experience, technology, maybe access to a product that most agents don’t know about or can’t sell. If you can’t come up with a Unique Selling Proposition, the you probably shouldn’t enter that niche. You have to be unique and offer something other agents don’t. When you come up with your Unique Selling Proposition, it should be displayed prominently on your website. Everyone should know your USP. Now you’re ready to start marketing. You have your niche, you have your USP, and this is where most agents get stuck. So number 3, Marketing Your Niche. Mist agents build a website and think people will find them. I like to compare it to the movie “Field of Dreams” where agents are hearing the same voice that Kevin Costner hears. Movie excerpt: If you will build, they will come. Jeff Root: Which is completely false. If you build it, they won’t come. Building an internet life insurance business is not the entrepreneurial version of “Field of Dreams”. If you build it, there’s no guarantee that anyone is going to come. When you build a bricks-and-mortar business on a street corner, or in a crowded shopping mall, customers will naturally wander into your store because they’re nearby and see your sign. When you build an internet business, you’re located in the digital equivalent of a lone storefront in the middle of the countryside. People won’t just wander onto your website and request a quote from you. You have to actively convince potential customers to come to your store and to buy your life insurance products, but how do you do this? You identify different marketing channels and create a different marketing plan. Ideally you’ll have over 3 sources of traffic. Some agents live nicely off of one source of traffic, but that can be taken away from you at anytime. It’s very volatile. Every niche will be different in this regard. Here are some ways some successful internet life insurance agents are getting in front of their niche. Again, this depends on what niche you choose. I’ll go through about 10 or so. Number 1, all agents start with a website with the most helpful information for their niche so they create a resource that builds trust. That’s the first thing and it’s the first thing everyone should do. Number 2 through 10 here are all niche dependent, so it all depends on which niche you choose. Number 2, you can start outwards to a different niche to different websites by guest blog posting, asking to share content on social media. So you target to people within your niche. Let’s take the diabetics for example. Target other diabetic blogs, people blogging about their issues. Target other Facebook or Twitter accounts and ask if they’ll share that article you just wrote on how to get the cheapest life insurance for diabetics, and you map it out step-by-step. So if you create an awesome resource, ask people to share it, that’s one way agents are getting leads. Another one is buying advertising on various websites within that niche. For that diabetic example again, you could advertise it. It could be anywhere from $50 a month to $500 a month depending on the traffic to a website. If it’s getting all diabetic visitors, that’s your target market, and if you can buy advertising there that’s targeted traffic to your website. Another one is finding opt-in email lists to market to, or if it’s a business they scrape the names themselves because you can business-to-business cold email, market legally buy to consumers that need to be opted-in. Again, take the diabetics for example, you could find a diabetic email list. There’s plenty of them out there, I’ve seen them and this goes for all health niches. There’s just a bunch of different lists for all of these different niches that you can pay people $100 to $500 to $1,000 to $2,000 depending on the size of the list to send an email blast with your offer, and that gets people to your website. You could do that consistently. Again, you can buy targeted ads across the internet via media buying or Facebook ads, so you can target diabetics on Facebook. You can purchase booths at events, depending on your niche you can do very well with this. It usually takes just one sale to make your money back in those instances, but you get a lot of prospects along the way to nurture. I have an agent that actually befriends the people he speaks with at these events that he buys booths at and gets lots of referrals in the process. A long-term strategy is to build your own email list within this list. The most stable internet businesses in general have engaged email lists. Another way is to direct mail. You can find lists of people who have your condition or are within the specific group of people you want to target and direct mail to them, and direct them back to your website. There’s participating in forums within your niche. Get to be a resource in these forums, and then put an offer in your signature or create an offer there after you’ve been there for a while. Of course there’s SEO where you try and rank for your target market is searching for. The problem with SEO is tracking ROY, it’s very hard to do as far as results in driven advertising as we talked about before. Some examples of driven advertising are direct mail, or email blasts, paper click, buying media, buying banner ads on those niche websites. That’s stuff you can track with ROY. With SEO you can’t really track ROY, it’s very hard and it takes time to rank. I absolutely recommend you do it, but just know that it’s going to take a while to get that ball running. I’m just scraping the surface here. There’s a lot of other ways to get targeted traffic to your website, these are just a few that agents are doing and doing successfully. If all or most of these marketing strategies don’t make any sense to you, and you have no idea how to get started, do what I did and what every other life insurance marketing agent does. Either learn these skills yourself, in which I can point you in the right direction just email me, or hire someone to do it for you. I built my business upon hiring professionals to do everything for me, and then learned what they do. I saw an action, and then said, “Oh, okay that’s how you do it.” Then I research, I reverse engineer it, and figure out how to do it myself. That’s how I learned how to do everything, but in the beginning I hired professionals to do it for me and to set up all of my campaigns. I recommend that you regularly test out new customer acquisition records and advertising strategies. The vast majority of marketing strategies that you try won’t be effective, but every now and then you’ll find a profitable way to acquire new customers. You can know if a marketing strategy is effective if your cost of acquiring a customer from that particular source is less than the lifetime value of your typical customer. I’m going to go on a small rant here. A lot of agents don’t factor in the lifetime value of your client. Let’s say you write a life insurance policy and it gets a $750 total commission. If you’ve been in the business long enough and keep an engaged client base you’ll re-write that client sometime in the future, or get a referral. Sure, not all clients will re-write or refer, but some will, which increases the lifetime value of your client. So that $750 commission is actually worth more to you in the future over the next few years, next 5 years, even over the next 10 years, if you are engaged with your clients and keep in touch with them. Just keep that in mind when you’re marketing. I should actually go in-depth on this for another podcast, because it’s actually a really, really important subject. Once you’ve found something that works, do everything you can to maximize the flow of new customers from that traffic stream. Whether that be an increase in your advertising spend, or publishing more content to that particular platform, just double-down on it. Whatever is working, move your marketing dollars over there. When you’re first getting started, I recommend trying at least a dozen different strategies for a couple months. Then honing down on the strategies that are working well. After your website is up and running, I recommend testing out a new marketing strategy every month if you can. Yes it takes money to test. If you don’t have the money to market, then you’re not ready to be in this business anyway. Every business has to spend time and or money on marketing. It’s no different in our case. It’s really as simple as taking a niche, nailing down your USP so you can differentiate yourself, and confirm that you have an upper hand on the niche you selected, and then test different marketing. Once you find a marketing funnel that’s consistently profitable, you’re in business. The great thing about this is once you learn these marketing skills, you can try it on other niches. I’d like to close this podcast on the note that you can be generating your first leads within a niche within 6 weeks if you put in the time, money, and effort. Pick your niche, develop your USP, pay someone to build your website, and then hire a marketer to start driving traffic to your site. I’m currently helping a few agents develop their niche, and we’re seeing some really good results. I personally developed some new niches as well. With that said, I highly recommend taking this route if you want to jump in to the internet life insurance business. Just know that you’re never finished with marketing. You’re always optimizing for better ROY and learning new skills. That will never stop. People in the episode:  Jeff Root: jeff@selltermlife.com  Mentioned on this episode:  SellTermLife Community  Recent Action in the Sell Term Life Community: The major discussions in the Sell Term Life Community this week can teach you:  This week in the community there is a topic on what to do when you’re on the phone with a prospect, and they have a health condition you’ve never heard of. Agents discuss what they do, resources they use on the fly, and how they don’t let that stop the conversation. There’s another topic on diagnosing under-performing pages on your website. We discuss why they are under-performing and have a list of reasons why they’re not getting much traffic or no traffic at all. Another interesting topic in the community is about where we consume marketing information. Check it out to see the agents’ go-to resources.  Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community. Listening Options:  Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page  Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice message This podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

Pick a Niche, Be Unique

This week, we’re going to do something a little bit different. I’ve invited Gary Wallace on to the show to have a candid discussion about working in a life insurance call center. Gary and I used to work in a life insurance call center together, and he actually trained me to sell life insurance over the phone. We’ll talk about production and compensation, how to streamline your systems and processes, and why independent life insurance agents should be running their business more like a life insurance call center operates.People in the episode: Jeff Root: jeff@selltermlife.com Gary Wallace Mentioned on this episode:Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: This week, Our Sagicor thread is taking off. We’re discussing their new immediate decision, no-medical exam life insurance policy product and posting any niches and great approvals we’re recieving. There have been some unexpected difficulties with the launch of the product, but it is a great product to have based on the no-exam pricing. There was a topic on managing your pipeline and optimizing it for higher placement ratios. The more policies that go from submitted to placed, the more money you make. We also have a live case study of a facebook ads campaign. I’m sharing all the details of ad copy, image selection, click-throughs, and most importantly, cost and conversions of the  campaign I’m running. American General is stepping up their game for a couple health impairments. Our American General Sweet Spots thread was updated with some great approvals that no other company can touch. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>This week, we’re going to do something a little bit different. I’ve invited Gary Wallace on to the show to have a candid discussion about working in a life insurance call center. Gary and I used to work in a life insurance call center together, and he actually trained me to sell life insurance over the phone. We’ll talk about production and compensation, how to streamline your systems and processes, and why independent life insurance agents should be running their business more like a life insurance call center operates.</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li>Gary Wallace</li> </ul><h3>Mentioned on this episode:</h3><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>This week, Our Sagicor thread is taking off. We’re discussing their new immediate decision, no-medical exam life insurance policy product and posting any niches and great approvals we’re recieving. There have been some unexpected difficulties with the launch of the product, but it is a great product to have based on the no-exam pricing.</li> <li>There was a topic on managing your pipeline and optimizing it for higher placement ratios. The more policies that go from submitted to placed, the more money you make.</li> <li>We also have a live case study of a facebook ads campaign. I’m sharing all the details of ad copy, image selection, click-throughs, and most importantly, cost and conversions of the  campaign I’m running.</li> <li>American General is stepping up their game for a couple health impairments. Our American General Sweet Spots thread was updated with some great approvals that no other company can touch.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

Running Your Online Agency Like a Call Center

One of the biggest perks of being an independent life insurance salesman online and over the phone is being able work from anywhere with an internet connection. With the enough dedication it is possible to be a successful agent doing business anywhere in the world.This week, I’m pleased to welcome Liran Hirschkorn back on to the show. Liran is a perfect example of a successful location-independent online insurance agent who works internationally.  On this episode, Liran shares the tools and techniques he uses to stay location independent while still maintaining a high level of success no matter where he is.People in the episode: Jeff Root: jeff@selltermlife.com  Liran Hirschkorn: @chooseterm  Mentioned on this episode: RingCentral.com EZLifeSales.com PinneyInsurance.com Think and Grow Rich by Napoleon Hill The 4-hour Workweek by Timothy Ferris Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: We talk about preparing your clients for the medical exam. A lot of agents are losing business because of the elevated results of medical exams. This can be avoided by just educating your clients on how to prepare. There’s also a topic about who should consider buying aged life insurance leads and why they are so valuable, even though too many agents have bad experiences with them. Another great discussion in the community is titled “Where are You Working?” There, agents post pictures from beaches, lakes, coffee shops, airports, and a number of exotic destinations around the world. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>One of the biggest perks of being an independent life insurance salesman online and over the phone is being able work from anywhere with an internet connection. With the enough dedication it is possible to be a successful agent doing business anywhere in the world.</p><p>This week, I’m pleased to welcome Liran Hirschkorn back on to the show. Liran is a perfect example of a successful location-independent online insurance agent who works internationally.  On this episode, Liran shares the tools and techniques he uses to stay location independent while still maintaining a high level of success no matter where he is.</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> <li> <p>Liran Hirschkorn: <a href="https://twitter.com/ChooseTerm" rel="nofollow" target="_blank">@chooseterm</a></p> </li> </ul><h3>Mentioned on this episode:</h3><ul> <li><a href="http://www.ringcentral.com/" rel="nofollow" target="_blank">RingCentral.com</a></li> <li><a href="https://www.ezlifesales.com/" rel="nofollow" target="_blank">EZLifeSales.com</a></li> <li><a href="http://www.pinneyinsurance.com/" rel="nofollow" target="_blank">PinneyInsurance.com</a></li> <li><a href="http://www.amazon.com/Think-Grow-Rich-Financial-Wealth/dp/1557427836" rel="nofollow" target="_blank"><em>Think and Grow Rich</em></a> by Napoleon Hill</li> <li><a href="http://www.amazon.com/4-Hour-Workweek-Anywhere-Expanded-Updated/dp/0307465357/" rel="nofollow" target="_blank"><em>The 4-hour Workweek</em> </a>by Timothy Ferris</li> </ul><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>We talk about preparing your clients for the medical exam. A lot of agents are losing business because of the elevated results of medical exams. This can be avoided by just educating your clients on how to prepare.</li> <li>There’s also a topic about who should consider buying aged life insurance leads and why they are so valuable, even though too many agents have bad experiences with them.</li> <li>Another great discussion in the community is titled “Where are You Working?” There, agents post pictures from beaches, lakes, coffee shops, airports, and a number of exotic destinations around the world.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

The Location Independent Life Insurance Agent

Have you ever wondered why some internet life insurance agents are successful and some are not? This week, I analyze the characteristics that define successful agents.First and foremost, I explain the importance of never making excuses to yourself in regards to working on your business and how to internalize the right mindset for it. This key characteristic most definitely sets successful agents apart from the rest. Another characteristic of a successful agent is the ability to recognize exactly what is important to focus on and what isn’t. Laser-sharp focus will allow you to create mental “white space”, the freedom from useless thoughts, when you’re conducting business and bringing in new clients.Listen in to get priceless advice on how to achieve success by working on these characteristics of a successful agent. Don’t miss this episode!People in the episode: Jeff Root: jeff@selltermlife.com Mentioned on this episode: Sales Challenge Recaps SellTermLife Private Community Recent Action in the Sell Term Life Community:The major discussions in the Sell Term Life Community this week can teach you: This week in the community there is a step-by-step guide post on how to convert a term life insurance policy. In that post, you will find everything from what information you need to collect, a reference sheet of conversion options for most of the top-rated life insurance companies, a sample AOR form,  to tips from other agents to beware of other companies that will pay the original producer commission on conversion, even though you converted the policy. There’s another topic for mapping out the process for your clients. This will get your clients feeling comfortable with the process and alleviates any uncertainties. Another topic in the community is titled “Diamonds in the Rough”. It this post, agents tell stories of how prospects start out as small, and sometimes hard to work with, but end up being nice cases and some of our best referral sources. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice messageThis podcast was edited and produced by Authority Engine.  Learn more at AuthorityEngine.com.

<p>Have you ever wondered why some internet life insurance agents are successful and some are not? This week, I analyze the characteristics that define successful agents.</p><p>First and foremost, I explain the importance of never making excuses to yourself in regards to working on your business and how to internalize the right mindset for it. This key characteristic most definitely sets successful agents apart from the rest. Another characteristic of a successful agent is the ability to recognize exactly what is important to focus on and what isn’t. Laser-sharp focus will allow you to create mental “white space”, the freedom from useless thoughts, when you’re conducting business and bringing in new clients.</p><p>Listen in to get priceless advice on how to achieve success by working on these characteristics of a successful agent. Don’t miss this episode!</p><h3>People in the episode:</h3><ul> <li>Jeff Root: <a href="mailto:jeff@selltermlife.com">jeff@selltermlife.com</a></li> </ul><h3>Mentioned on this episode:</h3><ul> <li><a href="http://www.selltermlife.com/category/sales-challenge/" rel="nofollow" target="_blank">Sales Challenge Recaps</a></li> <li><a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Private Community</a></li> </ul><h3>Recent Action in the Sell Term Life Community:</h3><p>The major discussions in the Sell Term Life Community this week can teach you:</p><ul> <li>This week in the community there is a step-by-step guide post on how to convert a term life insurance policy. In that post, you will find everything from what information you need to collect, a reference sheet of conversion options for most of the top-rated life insurance companies, a sample AOR form,  to tips from other agents to beware of other companies that will pay the original producer commission on conversion, even though you converted the policy.</li> <li>There’s another topic for mapping out the process for your clients. This will get your clients feeling comfortable with the process and alleviates any uncertainties.</li> <li>Another topic in the community is titled “Diamonds in the Rough”. It this post, agents tell stories of how prospects start out as small, and sometimes hard to work with, but end up being nice cases and some of our best referral sources.</li> </ul><p>Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the <a href="http://www.selltermlife.com/community/" rel="nofollow" target="_blank">SellTermLife Community</a>.</p><h3>Listening Options:</h3><ul> <li><a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Subscribe via iTunes</a> – <a href="//itunes.apple.com/us/podcast/modern-life-insurance-selling/id795456691" rel="nofollow" target="_blank">Leave us a Review!</a> (<a href="http://www.youtube.com/watch?v=ezdEmzPCCz0" rel="nofollow" target="_blank">Here’s How</a>)</li> <li>Tune on <a href="http://www.stitcher.com/s?fid=42140&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher Radio</a></li> <li>Grab the <a href="http://www.selltermlife.com/category/podcast/feed/" rel="nofollow" target="_blank">RSS Feed</a> here</li> <li>Or use the player at the top of this page</li> </ul><p>Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … <a href="https://www.speakpipe.com/JeffRoot" rel="nofollow" target="_blank">Send me a voice message</a></p><p>This podcast was edited and produced by Authority Engine.  Learn more at <a href="http://cashflowpodcasting.com/podcast-editing-service/" rel="nofollow" target="_blank">AuthorityEngine.com</a>.</p>

The Three Characteristics of Successful Internet Life Insurance Agents

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