Find out what to expect from Janet's new podcast in this super short trailer. Listen on  Apple Podcasts Or your favourite podcast app.  And don't forget to download, subscribe rate and review - those reviews are SO important!   

Find out what to expect from Janet's new podcast in this super short trailer. Listen on <a href="https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857" rel="nofollow" target="_blank"> Apple Podcasts</a> Or your favourite podcast app. And don't forget to download, subscribe rate and review - those reviews are SO important!

[NEW PODCAST TRAILER]  The Courageous Content podcast is live!

Natalie Sisson

THIS IS THE LAST EPISODE OF THIS PODCAST. MY NEW PODCAST IS CALLED THE COURAGEOUS CONTENT PODCAST. FOLLOW &amp; DOWNLOAD ON YOUR FAVOURITE PODCAST APP.   https://courageous-content.captivate.fm/ Have you ever launched a course or product that flopped - leaving you wondering where you went wrong?  If this sounds familiar you’ll love this podcast episode with business coach Natalie Sisson.  Natalie explains how to bounce back from a failed launch and shares her experience of a launch that flopped (and the BIG lessons she learnt). You’ll learn why being true to yourself can have a huge impact on your launch and how to find the resilience to bounce back from failure. This is the final episode of The Build Your Online Audience podcast. Join the waiting list for my NEW podcast (launching in May 2021) here.   {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes  About this final Build Your Online Audience podcast episode (00:30) How Natalie inspired me at the start of my podcast journey (01:01) Find out about my new Courageous Content podcast (01:58) About Natalie and her mission to help women earn what they’re worth (03:32) What happened when Natalie’s launch went wrong (06:40) How your mindset can make a bad launch so much worse (09:20) Why your launch will bomb if you don’t stay true to your values (14:15) Why solving problems is more important than perfection (15:53) The key things you need to remember for a successful course launch (17:10) Why the size of your audience should determine your launch strategy (19:10) Why keeping your launch simple is key to success  (23:02) How to find out if people will buy your course before you launch (26:57) About Natalie's new book ’Suck it up Princess’ (33:45) Why resilience is key when you’re launching (36:20) How to join the waitlist for my new Courageous Content podcast (37:29)  Resources Natalie's website and podcast Natalie’s InstagramNatalie’s book Suck It Up Princess Teachable  Be the first to hear when my new podcast goes live in May 2021.Sign up for the waitlist to hear about my new Courageous Content podcast Join my  Build Your Online Audience programme Other useful podcasts [Bonus]  Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)[Bonus]  Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast)  [009] How to build a memorable brand with Natalie Sisson (podcast)[418] How long does it take to create an online course (podcast) [426]  The ultimate course launch checklist (podcast) [440] The secret to a successful online course or membership launch (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

THIS IS THE LAST EPISODE OF THIS PODCAST. MY NEW PODCAST IS CALLED THE COURAGEOUS CONTENT PODCAST. FOLLOW &amp; DOWNLOAD ON YOUR FAVOURITE PODCAST APP.  <a href="https://courageous-content.captivate.fm/" rel="nofollow" target="_blank"> https://courageous-content.captivate.fm/</a> Have you ever launched a course or product that flopped - leaving you wondering where you went wrong?  If this sounds familiar you’ll love this podcast episode with business coach Natalie Sisson.  Natalie explains how to bounce back from a failed launch and shares her experience of a launch that flopped (and the BIG lessons she learnt). You’ll learn why being true to yourself can have a huge impact on your launch and how to find the resilience to bounce back from failure. This is the final episode of The Build Your Online Audience podcast. Join the waiting list for my NEW podcast (launching in May 2021) <a href="https://www.janetmurray.co.uk/courageous-content-podcast-waitlist/" rel="noopener nofollow" target="_blank">here.</a>   {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes <ul> <li>About this final Build Your Online Audience podcast episode (00:30)</li> <li>How Natalie inspired me at the start of my podcast journey (01:01)</li> <li>Find out about my new Courageous Content podcast (01:58)</li> <li>About Natalie and her mission to help women earn what they’re worth (03:32)</li> <li>What happened when Natalie’s launch went wrong (06:40)</li> <li>How your mindset can make a bad launch so much worse (09:20)</li> <li>Why your launch will bomb if you don’t stay true to your values (14:15)</li> <li>Why solving problems is more important than perfection (15:53)</li> <li>The key things you need to remember for a successful course launch (17:10)</li> <li>Why the size of your audience should determine your launch strategy (19:10)</li> <li>Why keeping your launch simple is key to success  (23:02)</li> <li>How to find out if people will buy your course before you launch (26:57)</li> <li>About Natalie's new book ’Suck it up Princess’ (33:45)</li> <li>Why resilience is key when you’re launching (36:20)</li> <li>How to join the waitlist for my new Courageous Content podcast (37:29)</li> </ul> Resources Natalie's <a href="https://nataliesisson.com/untapped-podcast/" rel="noopener nofollow" target="_blank">website and podcast</a> Natalie’s <a href="https://www.instagram.com/nataliesisson/?hl=en" rel="noopener nofollow" target="_blank">Instagram</a>Natalie’s book <a href="https://nataliesisson.com/princess" rel="noopener nofollow" target="_blank">Suck It Up Princess</a> <a href="https://teachable.com/" rel="noopener nofollow" target="_blank">Teachable</a> Be the first to hear when my new podcast goes live in May 2021.<a href="https://www.janetmurray.co.uk/courageous-content-podcast-waitlist/" rel="nofollow" target="_blank">Sign up for the waitlist to hear about my new Courageous Content podcast</a> Join my <a href="http://janetm.uk/byoapc" rel="nofollow" target="_blank"> Build Your Online Audience programme</a> Other useful podcasts [Bonus] <a href="https://www.janetmurray.co.uk/should-you-join-janet-murrays-build-your-online-audience-programme/" rel="nofollow" target="_blank"> Should you join Janet Murray’s Build Your Online Audience Programme?</a> (podcast)[Bonus] <a href="https://www.janetmurray.co.uk/why-im-ending-this-podcast-plus-whats-coming-next/" rel="nofollow" target="_blank"> Why I'm ending the Build Your Online Audience Podcast and what's happening next</a> (podcast) [009] <a href="https://www.janetmurray.co.uk/episode9/" rel="noopener nofollow" target="_blank">How to build a memorable brand with Natalie Sisson</a> (podcast)[418] <a href="https://www.janetmurray.co.uk/how-long-does-it-take-to-create-an-online-course/" rel="noopener noreferrer nofollow" target="_blank">How long does it take to create an online course</a> (podcast) [426]  <a href="https://www.janetmurray.co.uk/the-ultimate-course-launch-checklist-how-to-plan-and-create-content-for-a-course-membership-launch/" rel="noopener nofollow" target="_blank">The ultimate course launch checklist</a> (podcast) [440] <a href="https://www.janetmurray.co.uk/the-secret-to-a-successful-online-course-or-membership-launch/" rel="noopener nofollow" target="_blank">The secret to a successful online course or membership launch</a> (podcast) Connect with me on <a href="https://twitter.com/jan_murray" rel="nofollow" target="_blank">Twitter,</a> <a href="https://www.instagram.com/janmurrayuk/" rel="nofollow" target="_blank">Instagram,</a> <a href="https://www.facebook.com/JanetMurrayUK" rel="nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/in/janet-murray74/" rel="nofollow" target="_blank">LinkedIn</a>

[450] How to bounce back from a failed launch with Natalie Sisson

My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT. I've invited all my podcast guests from the past five years and I'd love to have all my listeners there too.  Listen to this quick podcast to find out how to get the link to register to join us. Plus if you've ever fancied starting your own podcast then make sure you come along because I'm going to be explaining how you can win an amazing podcast bundle. There's everything you need to get your podcast up and running. See you there! Register for my podcast party here  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes    When is my podcast wrap party (0:22)  Why you need to register for my podcast wrap party (0:34) How you can win a podcast prize bundle to get your podcast live (0:58) What’s included in my podcast prize bundle (01:31) How to register for my podcast wrap party (02:06) When I’m launching my new Courageous Content podcast (02:31) Why I’d love you to join my podcast party (02:44)  Resources Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [Bonus] Why I'm ending the Build Your Online Audience podcast and what's coming next (podcast)  [376] Lessons learned from 1 millions downloads of my podcast (podcast)  Connect with me on Twitter, Instagram, Facebook and LinkedIn

My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT. I've invited all my podcast guests from the past five years and I'd love to have all my listeners there too.  Listen to this quick podcast to find out how to get the link to register to join us. Plus if you've ever fancied starting your own podcast then make sure you come along because I'm going to be explaining how you can win an amazing podcast bundle. There's everything you need to get your podcast up and running. See you there! Register for my <a href="https://www.janetmurray.co.uk/podcastwrapparty" rel="noopener nofollow" target="_blank">podcast party here</a> {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes <ul> <li>When is my podcast wrap party (0:22) </li> <li>Why you need to register for my podcast wrap party (0:34)</li> <li>How you can win a podcast prize bundle to get your podcast live (0:58)</li> <li>What’s included in my podcast prize bundle (01:31)</li> <li>How to register for my podcast wrap party (02:06)</li> <li>When I’m launching my new Courageous Content podcast (02:31)</li> <li>Why I’d love you to join my podcast party (02:44)</li> </ul> Resources Be the first to hear when my new podcast goes live in May 2021. <a href="https://www.janetmurray.co.uk/courageous-content-podcast-waitlist/" rel="noopener nofollow" target="_blank">Sign up for the waitlist to hear about my new Courageous Content podcast</a> Other useful podcasts [Bonus] <a href="https://www.janetmurray.co.uk/should-you-join-janet-murrays-build-your-online-audience-programme/" rel="noopener noreferrer nofollow" target="_blank">Should you join Janet Murray’s Build Your Online Audience Programme? </a>(podcast) [Bonus] <a href="https://www.janetmurray.co.uk/why-im-ending-this-podcast-plus-whats-coming-next/" rel="noopener nofollow" target="_blank">Why I'm ending the Build Your Online Audience podcast and what's coming next</a> (podcast) [376] <a href="https://www.janetmurray.co.uk/lessons-learned-from-one-million-downloads-of-my-podcast/" rel="noopener noreferrer nofollow" target="_blank">Lessons learned from 1 millions downloads of my podcast</a> (podcast) Connect with me on <a href="https://twitter.com/jan_murray" rel="noopener noreferrer nofollow" target="_blank">Twitter,</a> <a href="https://www.instagram.com/janmurrayuk/" rel="noopener noreferrer nofollow" target="_blank">Instagram,</a> <a href="https://www.facebook.com/JanetMurrayUK" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/in/janet-murray74/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>

Invitation to my Podcast Wrap Party

Have you ever wondered what would happen to your content if you needed to take time out of your business?  Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work?  If you’re like many business owners I know, creating a contingency plan for your content is probably on your to-do list - but something you tell yourself you’ll get to when you get a spare moment (which, when you run a business is often ‘never’). But it is important.  In this episode, I talk to business strategist Diane Mayor about how to create a contingency plan for your content (and why you need to).  You’ll learn why planning for the good times (a sudden spike in sales, for example)  is just as important as planning for a crisis. PLUS what to include in your contingency planning.  And why this topic is important - even if you’re a solopreneur.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes  Why I’m ending the Build Your Online Audience Podcast (and what’s coming next) (02:15) How Diane Mayor helps business owners (03:32) About this podcast episode and why contingency planning is important (04:50) How Diane got started in contingency planning (05:40) When I realised I needed a contingency plan (07:30) Why your reaction to an event is what creates the good or bad results (10:03) How to reduce panic in a crisis by making sure you’ve got a planned response (12:49) How to work out the risks you can control in your business (and what you can’t) (13:31) Tips for contingency planning for a live event (18:48) Where to start with your contingency planning (21:02) How to create a crisis plan if you’re a solopreneur (26:26) How far ahead to batch content if you’re contingency planning (32:41) Why you should prioritise content creation for a podcast, blog or YouTube content over social media content (36:30) What you need to consider when you’re batching content (and how to make it work for you) (38:40) How to assess risk in your content planning (and why you can’t prepare for everything) (42:10) How to plan for a media crisis (if you don’t have a PR team) (47:22) Why you should keep your content organised (52:14)  Resources Diane's website and podcast  Diane's Instagram Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Join my  Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast) [374] How to create a year's worth of content in one morning (podcast) [439] How to create a content batching week with Jordan Gill (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Have you ever wondered what would happen to your content if you needed to take time out of your business?  Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work?  If you’re like many business owners I know, creating a contingency plan for your content is probably on your to-do list - but something you tell yourself you’ll get to when you get a spare moment (which, when you run a business is often ‘never’). But it is important.  In this episode, I talk to business strategist Diane Mayor about how to create a contingency plan for your content (and why you need to).  You’ll learn why planning for the good times (a sudden spike in sales, for example)  is just as important as planning for a crisis. PLUS what to include in your contingency planning.  And why this topic is important - even if you’re a solopreneur.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes <ul> <li>Why I’m ending the Build Your Online Audience Podcast (and what’s coming next) (02:15)</li> <li>How Diane Mayor helps business owners (03:32)</li> <li>About this podcast episode and why contingency planning is important (04:50)</li> <li>How Diane got started in contingency planning (05:40)</li> <li>When I realised I needed a contingency plan (07:30)</li> <li>Why your reaction to an event is what creates the good or bad results (10:03)</li> <li>How to reduce panic in a crisis by making sure you’ve got a planned response (12:49)</li> <li>How to work out the risks you can control in your business (and what you can’t) (13:31)</li> <li>Tips for contingency planning for a live event (18:48)</li> <li>Where to start with your contingency planning (21:02)</li> <li>How to create a crisis plan if you’re a solopreneur (26:26)</li> <li>How far ahead to batch content if you’re contingency planning (32:41)</li> <li>Why you should prioritise content creation for a podcast, blog or YouTube content over social media content (36:30)</li> <li>What you need to consider when you’re batching content (and how to make it work for you) (38:40)</li> <li>How to assess risk in your content planning (and why you can’t prepare for everything) (42:10)</li> <li>How to plan for a media crisis (if you don’t have a PR team) (47:22)</li> <li>Why you should keep your content organised (52:14)</li> </ul> Resources Diane's <a href="https://dianemayor.com/podcast/" rel="noopener nofollow" target="_blank">website and podcast</a>  Diane's <a href="https://www.instagram.com/diane_mayor/" rel="noopener nofollow" target="_blank">Instagram</a> Be the first to hear when my new podcast goes live in May 2021. <a href="https://www.janetmurray.co.uk/courageous-content-podcast-waitlist/" rel="noopener nofollow" target="_blank">Sign up for the waitlist to hear about my new Courageous Content podcast</a> Join my  <a href="http://janetm.uk/byoapc" rel="noopener noreferrer nofollow" target="_blank">Build Your Online Audience programme</a> Other useful podcasts [Bonus] <a href="https://www.janetmurray.co.uk/should-you-join-janet-murrays-build-your-online-audience-programme/" rel="noopener noreferrer nofollow" target="_blank">Should you join Janet Murray’s Build Your Online Audience Programme? </a>(podcast) [Bonus] <a href="https://www.janetmurray.co.uk/why-im-ending-this-podcast-plus-whats-coming-next/" rel="noopener nofollow" target="_blank">Why I'm ending the Build Your Online Audience Podcast and what's happening next</a> (podcast) [374] <a href="https://www.janetmurray.co.uk/how-to-create-a-years-worth-of-content-in-a-morning/" rel="noopener nofollow" target="_blank">How to create a year's worth of content in one morning</a> (podcast) [439] <a href="https://www.janetmurray.co.uk/how-to-create-a-content-batching-week-with-jordan-gi" rel="noopener nofollow" target="_blank">How to create a content batching week with Jordan Gill</a> (podcast) Connect with me on <a href="https://twitter.com/jan_murray" rel="noopener noreferrer nofollow" target="_blank">Twitter,</a> <a href="https://www.instagram.com/janmurrayuk/" rel="noopener noreferrer nofollow" target="_blank">Instagram,</a> <a href="https://www.facebook.com/JanetMurrayUK" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/in/janet-murray74/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>

[449] How to create a crisis plan for your content

In this episode, I explain why I’m ending this podcast in two episodes time (episode 450). I share the reasons why and what’s coming up next (don’t panic - I’m not giving up podcasting all together). If you’re a regular listener to the show, THANK YOU so much for your support. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes    My big news about this podcast (0:38) How my podcast audience has kept me motivated (01:48) The three reasons why I’m ending this podcast (03:02) Why I wanted to quit while I was ahead and at the top (05:50) How my business has changed and why I want to align my podcast with that change (06:33) The podcast interview that sparked a lightbulb moment (07:43) Why my Facebook Ads made me realise what my ideal clients really needed (10:09) How my Courageous Content challenge has helped business owners create better content (13:15) How the new podcast will help me align my offerings with my content(15:40) About my new podcast and the topics it will cover (19:18) Why you need to create content  you enjoy and fits your personality (23:50) Why I want to help women find the courage to create content (26:21) How the new podcast will focus more on the emotional side of content creation (28:13) Why marketing 'gurus' aren't always the best source of content inspiration (29:57) Why we could be talking about building a community rather than an audience  (31:07) The types of guests you'll hear from on my new podcast (32:41) Why I want to help people find the joy in content creation (33:02) Thanks to my fabulous team behind the podcast (33:46) About the new podcast launch and where you can find more details (34:37) Come along to my podcast party (35:20)  Resources Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Join my Courageous Content mini-courseJoin my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [315] How to create a brand statement and why you need to with Nicole J Smith (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [400] How to build a large audience for your blog, vlog or podcast or (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

In this episode, I explain why I’m ending this podcast in two episodes time (episode 450). I share the reasons why and what’s coming up next (don’t panic - I’m not giving up podcasting all together). If you’re a regular listener to the show, THANK YOU so much for your support. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes <ul> <li>My big news about this podcast (0:38)</li> <li>How my podcast audience has kept me motivated (01:48)</li> <li>The three reasons why I’m ending this podcast (03:02)</li> <li>Why I wanted to quit while I was ahead and at the top (05:50)</li> <li>How my business has changed and why I want to align my podcast with that change (06:33)</li> <li>The podcast interview that sparked a lightbulb moment (07:43)</li> <li>Why my Facebook Ads made me realise what my ideal clients really needed (10:09)</li> <li>How my Courageous Content challenge has helped business owners create better content (13:15)</li> <li>How the new podcast will help me align my offerings with my content(15:40)</li> <li>About my new podcast and the topics it will cover (19:18)</li> <li>Why you need to create content  you enjoy and fits your personality (23:50)</li> <li>Why I want to help women find the courage to create content (26:21)</li> <li>How the new podcast will focus more on the emotional side of content creation (28:13)</li> <li>Why marketing 'gurus' aren't always the best source of content inspiration (29:57)</li> <li>Why we could be talking about building a community rather than an audience  (31:07)</li> <li>The types of guests you'll hear from on my new podcast (32:41)</li> <li>Why I want to help people find the joy in content creation (33:02)</li> <li>Thanks to my fabulous team behind the podcast (33:46)</li> <li>About the new podcast launch and where you can find more details (34:37)</li> <li>Come along to my podcast party (35:20)</li> </ul> Resources Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Join my <a href="https://www.janetmurray.co.uk/courageous-content-challenge/" rel="noopener noreferrer nofollow" target="_blank">Courageous Content mini-course</a>Join my <a href="https://www.janetmurray.co.uk/instagram-success-academy/" rel="noopener noreferrer nofollow" target="_blank">Instagram Success Academy</a> Other useful podcasts [Bonus] <a href="https://www.janetmurray.co.uk/should-you-join-janet-murrays-build-your-online-audience-programme/" rel="noopener noreferrer nofollow" target="_blank">Should you join Janet Murray’s Build Your Online Audience Programme? </a>(podcast) [315] <a href="https://www.janetmurray.co.uk/how-to-create-a-brand-statement-with-j-nichole-smith/" rel="noopener nofollow" target="_blank">How to create a brand statement and why you need to with Nicole J Smith</a> (podcast) [376] <a href="https://www.janetmurray.co.uk/lessons-learned-from-one-million-downloads-of-my-podcast/" rel="noopener noreferrer nofollow" target="_blank">Lessons learned from 1 millions downloads of my podcast</a> (podcast) [400] <a href="https://www.janetmurray.co.uk/how-to-build-a-large-audience-for-your-blog-vlog-or-podcast/" rel="noopener nofollow" target="_blank">How to build a large audience for your blog, vlog or podcast</a> or (podcast) Connect with me on <a href="https://twitter.com/jan_murray" rel="noopener noreferrer nofollow" target="_blank">Twitter,</a> <a href="https://www.instagram.com/janmurrayuk/" rel="noopener noreferrer nofollow" target="_blank">Instagram,</a> <a href="https://www.facebook.com/JanetMurrayUK" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/in/janet-murray74/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>

[BONUS] Why I’m ending the Build Your Online Audience podcast (plus what’s coming next)

I generated more than £185k in sales of my 2021 Social Media Diary and Planner and related products. In this podcast episode (which you can also read as a blog), I share my tips on how to  generate a semi-passive income from selling a planner or journal. You’ll find out:  How to choose a topic for your planner/journal How a planner/journal can help you sell higher-tickets products/services How to ensure your planner/journal is profitable How to develop complementary products you can sell alongside your journal/planner  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   1. Make sure your planner solves a problem  There are so many types of planners available - the competition can be huge. Which is why your planner needs to solve a specific problem for a specific person. For example, my Social Media Diary &amp; Planner helps business owners who are struggling to come up with content ideas. It’s packed full of key dates and awareness days, which helps them generate content ideas. And it includes templates and checklists to help them create annual, monthly, weekly and daily content plans - which helps them stay on track. Another example might be a music practice planner. I’m an amateur pianist, and one of the problems I have is organising what I’m going to practise, when. The membership programme I belong to sells a piano practice planner. This is a great resource for keeping track of your practice. It also creates a record of what you’ve covered so you can look back at your progress. A wedding planner/journal is another good example because it helps prospective brides stay organised and creates a keepsake of the event. 2. Pick a niche for your plannerDon’t be put off if there are already planners on sale in your industry/space. It is possible to  niche down within your industry For example, there are hundreds of planners on dog training. Niching down to a particular breed of dog - or aspect of training e.g. potty training, behaviour -  will not only help you stand out, it will also increase your sales. For example, Bridezilla founder, Alicia McCormack created a wedding planner for people who hate bridal magazines and wedding fairs. There are also planners for vintage weddings, 1950s themed weddings and other specific niches. There are lots of possibilities to  niche down within your industry. Even if it seems like there are lots of planners already on the market. You may feel that getting super specific will reduce your sales. Actually, you’re far more likely to make sales because your product will be a better fit for your ideal customer. 3. Build an audience to sell your planner to The average conversion rate for online sales is 1-2%. Which means for every hundred people in your audience (i.e. your email list) only a handful are likely to buy. So if you’re hoping to sell hundreds/thousands of your planner - and you don’t currently have a large audience to sell to - you may need to readjust your expectations. If this is the case, you have a number of options:  Launch your planner anyway - but just do a small print run for your first launch. While the printing cost will be higher, this will give you a chance to test out your product. Work on building your audience until it’s big enough to achieve your target sales.  4. Build authority on your planner topic There may be someone else out there who sells a similar planner/journal to the one you want to create.  Someone who has an established audience e.g. a YouTube channel, book and/or large social media following. So why would someone choose to buy from you? I say this not to put you off launching your planner, but to remind you that you need to build authority in your industry/space. And also to manage your expectations. It may take you time to build the authority (and audience) you need to sell your planner (at least in the numbers you would like). The best way to build authority is to publish content that answers your ideal customers’ questions  - ideally on your website.That way, when your ideal clients are searching online for answers to their questions, they’ll end up on your website. I publish regular blogs/podcasts on content planning/creation throughout the year. This helps me and my planner get ‘found’ more easily in Google. If you approach your planner business with realistic expectations, you can only build from there. This is one of the things we cover in my How To Launch Your Own Planner masterclass. We do some calculations to see what your audience size is and what you can expect to sell. Then you can decide if you want to launch now or do a small print run. It can cost more to do a small print run, but you can learn and build from there. I’ve got a podcast episode all about how much it costs to launch a planner that will help you understand how many you’ll need to sell. 5. Make your planner part of your sale funnel The great thing about creating a planner/journal is that you can create information products (e.g. online courses/digital downloads) to go alongside it. You don’t need to launch one now (in fact, it’s best to keep things simple and start with your planner/journal). But if you can see the potential to create an information product to go alongside your diary, you’ll be able to generate more revenue. Since I launched my Social Media Diary &amp; Planner five years ago, I’ve launched a content planning membership programme to support people with using the diary throughout the year. This is £149 (compared to £39 for the diary) and around 25% of diary owners now opt to buy the planning club as well as the diary. Do also consider how your planner/journal might fit into the rest of your sales funnel. A planner/journal can often be an ‘entry level’ product which can lead to an upsell for a higher ticket offer. Ready to launch your own planner or journal? If you’re serious about launching a planner or journal for your industry, join my How To Launch A Planner Masterclass. I go into greater depth about the steps you need to take to launch a successful planner or journal. And it includes all the checklists and templates you need. Plus, what you need to do before you go to a printer. You can join the masterclass here.  Podcast shownotes  About my how to launch your own planner masterclass (03:06) Why you should listen to this podcast episode (03:44) How much revenue my 2021 Social Media Diary &amp; Planner has generated (05:32) The size of audience you need to sell a planner/journal (06:34) Making sure your planner solves a specific problem (08:50) Examples of problems a planner can solve (09:52) Choosing a niche for your planner/journal (and how to research it) (12:27) Why you shouldn’t be scared of creating a planner for a niche audience (13:54) Why you must build an online audience to sell your planner to (15:04) Building authority and why it’s vital for your planner launch (16:45) Setting realistic expectations for the launch of your planner (17:34) How to sell your planner if you have a small audience (18:01) How to generate additional revenue from your planner from online courses/digital downloads(21:05) Why your planner should be part of your overall sales funnel (23:40) Why you should join my how to launch a planner masterclass (27:17)  Resources Join my How to launch your own planner masterclassJoin my Instagram Success Academy Join my Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] How to get the most out of my 2021 Social Media Diary &amp; Planner (podcast)[220] How to create a planner or journal for your industry (podcast) [355] How to create and launch your own planner (podcast) [414] How much does it cost to launch your own planner (podcast) [422] Behind the scenes of my launch how I sold £10K of planners in 24 hours (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

I generated more than £185k in sales of my 2021 Social Media Diary and Planner and related products. In this podcast episode (which you can also read as a blog), I share my tips on how to <a href="https://www.janetmurray.co.uk/how-i-sold-10k-of-content-planners-in-24-hours-behind-the-scenes-of-my-launch/" rel="nofollow" target="_blank"> generate a semi-passive income</a> from selling a planner or journal. You’ll find out: <ul> <li>How to choose a topic for your planner/journal</li> <li>How a planner/journal can help you sell higher-tickets products/services</li> <li>How to ensure your planner/journal is profitable</li> <li>How to develop complementary products you can sell alongside your journal/planner</li> </ul> {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   1. Make sure your planner solves a problem  There are so many types of planners available - the competition can be huge. Which is why your planner needs to solve a specific problem for a specific person. For example, my Social Media Diary &amp; Planner helps business owners who are struggling to come up with content ideas. It’s packed full of key dates and awareness days, which helps them generate content ideas. And it includes templates and checklists to help them create annual, monthly, weekly and daily content plans - which helps them stay on track. Another example might be a music practice planner. I’m an amateur pianist, and one of the problems I have is organising what I’m going to practise, when. The membership programme I belong to sells a piano practice planner. This is a great resource for keeping track of your practice. It also creates a record of what you’ve covered so you can look back at your progress. A wedding planner/journal is another good example because it helps prospective brides stay organised and creates a keepsake of the event. 2. Pick a niche for your plannerDon’t be put off if there are already planners on sale in your industry/space. It is possible to <a href="https://www.janetmurray.co.uk/220-create-planner-journal-industry/" rel="nofollow" target="_blank"> niche down within your industry</a> For example, there are hundreds of planners on dog training. Niching down to a particular breed of dog - or aspect of training e.g. potty training, behaviour -  will not only help you stand out, it will also increase your sales. For example, Bridezilla founder, Alicia McCormack created a wedding planner for people who hate bridal magazines and wedding fairs. There are also planners for vintage weddings, 1950s themed weddings and other specific niches. There are lots of possibilities to <a href="https://www.janetmurray.co.uk/220-create-planner-journal-industry/" rel="nofollow" target="_blank"> niche down within your industry</a>. Even if it seems like there are lots of planners already on the market. You may feel that getting super specific will reduce your sales. Actually, you’re far more likely to make sales because your product will be a better fit for your ideal customer. 3. Build an audience to sell your planner to The average conversion rate for online sales is 1-2%. Which means for every hundred people in your audience (i.e. your email list) only a handful are likely to buy. So if you’re hoping to sell hundreds/thousands of your planner - and you don’t currently have a large audience to sell to - you may need to readjust your expectations. If this is the case, you have a number of options: <ol> <li>Launch your planner anyway - but just do a small print run for your first launch. While the printing cost will be higher, this will give you a chance to test out your product.</li> <li>Work on building your audience until it’s big enough to achieve your target sales.</li> </ol> 4. Build authority on your planner topic There may be someone else out there who sells a similar planner/journal to the one you want to create.  Someone who has an established audience e.g. a YouTube channel, book and/or large social media following. So why would someone choose to buy from you? I say this not to put you off launching your planner, but to remind you that you need to build authority in your industry/space. And also to manage your expectations. It may take you time to build the authority (and audience) you need to sell your planner (at least in the numbers you would like). The best way to build authority is to publish content that answers your ideal customers’ questions  - ideally on your website.That way, when your ideal clients are searching online for answers to their questions, they’ll end up on your website. I publish regular blogs/podcasts on content planning/creation throughout the year. This helps me and my planner get ‘found’ more easily in Google. If you approach your planner business with realistic expectations, you can only build from there. This is one of the things we cover in my How To Launch Your Own Planner masterclass. We do some calculations to see what your audience size is and what you can expect to sell. Then you can decide if you want to launch now or do a small print run. It can cost more to do a small print run, but you can learn and build from there. I’ve got a podcast episode all about h<a href="https://www.janetmurray.co.uk/how-much-does-it-cost-to-launch-your-own-planner/" rel="nofollow" target="_blank">ow much it costs to launch a planner</a> that will help you understand how many you’ll need to sell. 5. Make your planner part of your sale funnel The great thing about creating a planner/journal is that you can create information products (e.g. online courses/digital downloads) to go alongside it. You don’t need to launch one now (in fact, it’s best to keep things simple and start with your planner/journal). But if you can see the potential to create an information product to go alongside your diary, you’ll be able to generate more revenue. Since I launched my Social Media Diary &amp; Planner five years ago, I’ve launched a content planning membership programme to support people with using the diary throughout the year. This is £149 (compared to £39 for the diary) and around 25% of diary owners now opt to buy the planning club as well as the diary. Do also consider how your planner/journal might fit into the rest of your sales funnel. A planner/journal can often be an ‘entry level’ product which can lead to an upsell for a higher ticket offer. Ready to launch your own planner or journal? If you’re serious about launching a planner or journal for your industry, join my How To Launch A Planner Masterclass. I go into greater depth about the steps you need to take to launch a successful planner or journal. And it includes all the checklists and templates you need. Plus, what you need to do before you go to a printer. You can join the masterclass <a href="https://www.janetmurray.co.uk/how-to-launch-your-own-planner/" rel="noopener nofollow" target="_blank">here. </a> Podcast shownotes <ul> <li>About my how to launch your own planner masterclass (03:06)</li> <li>Why you should listen to this podcast episode (03:44)</li> <li>How much revenue my 2021 Social Media Diary &amp; Planner has generated (05:32)</li> <li>The size of audience you need to sell a planner/journal (06:34)</li> <li>Making sure your planner solves a specific problem (08:50)</li> <li>Examples of problems a planner can solve (09:52)</li> <li>Choosing a niche for your planner/journal (and how to research it) (12:27)</li> <li>Why you shouldn’t be scared of creating a planner for a niche audience (13:54)</li> <li>Why you must build an online audience to sell your planner to (15:04)</li> <li>Building authority and why it’s vital for your planner launch (16:45)</li> <li>Setting realistic expectations for the launch of your planner (17:34)</li> <li>How to sell your planner if you have a small audience (18:01)</li> <li>How to generate additional revenue from your planner from online courses/digital downloads(21:05)</li> <li>Why your planner should be part of your overall sales funnel (23:40)</li> <li>Why you should join my how to launch a planner masterclass (27:17)</li> </ul> Resources Join my <a href="https://www.janetmurray.co.uk/how-to-launch-your-own-planner/" rel="noopener nofollow" target="_blank">How to launch your own planner masterclass</a>Join my <a href="https://www.janetmurray.co.uk/instagram-success-academy/" rel="noopener noreferrer nofollow" target="_blank">Instagram Success Academy</a> Join my <a href="http://janetm.uk/byoapc" rel="noopener noreferrer nofollow" target="_blank">Build Your Online Audience programme</a> Other useful podcasts [Bonus] <a href="https://www.janetmurray.co.uk/should-you-join-janet-murrays-build-your-online-audience-programme/" rel="noopener noreferrer nofollow" target="_blank">Should you join Janet Murray's Build Your Online Audience Programme?</a> (podcast) [Bonus] <a href="https://www.janetmurray.co.uk/how-to-get-the-most-out-of-my-2021-social-media-diary-planner/" rel="noopener nofollow" target="_blank">How to get the most out of my 2021 Social Media Diary &amp; Planner</a> (podcast)[220] <a href="https://www.janetmurray.co.uk/220-create-planner-journal-industry/" rel="noopener nofollow" target="_blank">How to create a planner or journal for your industry</a> (podcast) [355] <a href="https://www.janetmurray.co.uk/355-how-to-create-and-launch-your-own-planner/" rel="noopener nofollow" target="_blank">How to create and launch your own planner</a> (podcast) [414] <a href="https://www.janetmurray.co.uk/how-much-does-it-cost-to-launch-your-own-planner/" rel="noopener nofollow" target="_blank">How much does it cost to launch your own planner</a> (podcast) [422] <a href="https://www.janetmurray.co.uk/how-i-sold-10k-of-content-planners-in-24-hours-behind-the-scenes-of-my-launch/" rel="noopener noreferrer nofollow" target="_blank">Behind the scenes of my launch how I sold £10K of planners in 24 hour</a>s (podcast) Connect with me on <a href="https://twitter.com/jan_murray" rel="noopener noreferrer nofollow" target="_blank">Twitter,</a> <a href="https://www.instagram.com/janmurrayuk/" rel="noopener noreferrer nofollow" target="_blank">Instagram,</a> <a href="https://www.facebook.com/JanetMurrayUK" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/in/janet-murray74/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>

[448] How to generate semi-passive income by selling your own planner or journal 

Did you know that just one in three podcast hosts are women? And just 21% of chart-topping podcast hosts are female? Even though almost as many women listen to podcasts as men.  So what holds women back from launching a podcast? And why do so few women who DO start a podcast hit the top of the charts in their niche? This special podcast episode - published to mark International Women’s Day 2021 - aims to inspire more women to get their voices heard. You’ll hear from four podcasters (three female and one male) on how to get started with podcasting and overcome common fears - like getting to grips with the tech and getting used to the sound of your own voice. PLUS practical tips on launching your podcast. Even if starting a podcast isn’t on your radar, there is so much to inspire you in this episode to get your voice out there. Speakers: Charlotte Foster, Ant McGinley, Anna Parker Naples and Avni Gohill. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes  Why I hosted a ‘Women in Podcasting Session’ at 2021Sorted (01:42) Why you should listen to this podcast episode (even if you're not launching a podcast) (02:30) Who you’ll hear from in this episode (05:12) How long should a podcast episode really be (6:56) Why planning is key to making your podcast episode  interesting (07:18) How to get over the fear of hearing your voice on a podcast (07:52) How to relax when you’re recording your podcast (10:50) Why you shouldn’t script your podcast episode  (11:20) How to get your podcast started and why you don’t need a big budget (13:21) Why podcasting is powerful for raising your business visibility (19:50) Why your podcast launch strategy is important for positioning in the future (21:10) How to be strategic when choosing your podcast guests (22:16) Why your podcast is a great source of content (23:13) Why your podcast is great for your SEO on Google (24:05) Why you don’t need loads of fancy equipment to record a podcast (28:08) How to use Zoom to record your podcast episodes (29:07) Why a podcast is a long term investment (33:02) Why you have to promote your podcast and keep telling people about it (35:18) How to keep your podcast editing simple (35:29) Tools you can use for editing your podcast audio (37:10)  Resources   Podcast speakers Charlotte Foster Turn up the volume on your voice Anna Parker Naples Podcast with impactAnt McGinley Pods up North Avni Gohil Virtuelicious   Tools Descript -  transcribe and edit audioAudacity - for recording and editingSearchie - for transcriptsOtter - for recording and transcriptsZoom for recording your podcast  Join my Courageous Content mini-courseJoin my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [446] How to pitch yourself as a podcast guest (podcast) [400] How to build a large audience for your blog, vlog or podcast (podcast) [383] How to get your podcast live in 60 days (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [253] How to land a guest appearance on podcasts with Nicole Holland (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Did you know that just one in three podcast hosts are women? And just 21% of chart-topping podcast hosts are female? Even though almost as many women listen to podcasts as men.  So what holds women back from launching a podcast? And why do so few women who DO start a podcast hit the top of the charts in their niche? This special podcast episode - published to mark International Women’s Day 2021 - aims to inspire more women to get their voices heard. You’ll hear from four podcasters (three female and one male) on how to get started with podcasting and overcome common fears - like getting to grips with the tech and getting used to the sound of your own voice. PLUS practical tips on launching your podcast. Even if starting a podcast isn’t on your radar, there is so much to inspire you in this episode to get your voice out there. Speakers: Charlotte Foster, Ant McGinley, Anna Parker Naples and Avni Gohill. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes <ul> <li>Why I hosted a ‘Women in Podcasting Session’ at 2021Sorted (01:42)</li> <li>Why you should listen to this podcast episode (even if you're not launching a podcast) (02:30)</li> <li>Who you’ll hear from in this episode (05:12)</li> <li>How long should a podcast episode really be (6:56)</li> <li>Why planning is key to making your podcast episode  interesting (07:18)</li> <li>How to get over the fear of hearing your voice on a podcast (07:52)</li> <li>How to relax when you’re recording your podcast (10:50)</li> <li>Why you shouldn’t script your podcast episode  (11:20)</li> <li>How to get your podcast started and why you don’t need a big budget (13:21)</li> <li>Why podcasting is powerful for raising your business visibility (19:50)</li> <li>Why your podcast launch strategy is important for positioning in the future (21:10)</li> <li>How to be strategic when choosing your podcast guests (22:16)</li> <li>Why your podcast is a great source of content (23:13)</li> <li>Why your podcast is great for your SEO on Google (24:05)</li> <li>Why you don’t need loads of fancy equipment to record a podcast (28:08)</li> <li>How to use Zoom to record your podcast episodes (29:07)</li> <li>Why a podcast is a long term investment (33:02)</li> <li>Why you have to promote your podcast and keep telling people about it (35:18)</li> <li>How to keep your podcast editing simple (35:29)</li> <li>Tools you can use for editing your podcast audio (37:10)</li> </ul> Resources   Podcast speakers Charlotte Foster <a href="https://podcasts.apple.com/gb/podcast/turn-up-the-volume-on-your-voice/id1485180306" rel="noopener nofollow" target="_blank">Turn up the volume on your voice</a> Anna Parker Naples <a href="https://annaparkernaples.co.uk/podcast-with-impact-book/" rel="noopener nofollow" target="_blank">Podcast with impact</a>Ant McGinley <a href="https://www.podsupnorth.com/team-member/ant-mcginley/" rel="noopener nofollow" target="_blank">Pods up North</a> Avni Gohil <a href="https://podcasts.apple.com/gb/podcast/virtuelicious/id1527153846" rel="noopener nofollow" target="_blank">Virtuelicious</a>   Tools <a href="https://www.descript.com/" rel="noopener nofollow" target="_blank">Descript</a> -  transcribe and edit audio<a href="https://www.audacityteam.org/download/" rel="noopener nofollow" target="_blank">Audacity</a> - for recording and editing<a href="https://app.searchie.io/" rel="noopener nofollow" target="_blank">Searchie</a> - for transcripts<a href="https://otter.ai/" rel="noopener nofollow" target="_blank">Otter</a> - for recording and transcripts<a href="https://zoom.us/" rel="noopener nofollow" target="_blank">Zoom</a> for recording your podcast  Join my <a href="https://www.janetmurray.co.uk/courageous-content-challenge/" rel="noopener noreferrer nofollow" target="_blank">Courageous Content mini-course</a>Join my <a href="https://www.janetmurray.co.uk/instagram-success-academy/" rel="noopener noreferrer nofollow" target="_blank">Instagram Success Academy</a> Other useful podcasts [Bonus] <a href="https://www.janetmurray.co.uk/should-you-join-janet-murrays-build-your-online-audience-programme/" rel="noopener noreferrer nofollow" target="_blank">Should you join Janet Murray’s Build Your Online Audience Programme? </a>(podcast) [446] <a href="https://www.janetmurray.co.uk/how-to-pitch-yourself-as-a-podcast-guest/" rel="noopener nofollow" target="_blank">How to pitch yourself as a podcast guest</a> (podcast) [400] <a href="https://www.janetmurray.co.uk/how-to-build-a-large-audience-for-your-blog-vlog-or-podcast/" rel="noopener noreferrer nofollow" target="_blank">How to build a large audience for your blog, vlog or podcast</a> (podcast) [383] <a href="https://www.janetmurray.co.uk/how-to-get-your-podcast-live-in-60-days/" rel="noopener noreferrer nofollow" target="_blank">How to get your podcast live in 60 days</a> (podcast) [376] <a href="https://www.janetmurray.co.uk/lessons-learned-from-one-million-downloads-of-my-podcast/" rel="noopener noreferrer nofollow" target="_blank">Lessons learned from 1 millions downloads of my podcast</a> (podcast) [253] <a href="https://www.janetmurray.co.uk/how-to-land-guest-appearances-on-podcasts-with-nicole-holland/" rel="noopener noreferrer nofollow" target="_blank">How to land a guest appearance on podcasts with Nicole Holland </a>(podcast) Connect with me on <a href="https://twitter.com/jan_murray" rel="noopener noreferrer nofollow" target="_blank">Twitter,</a> <a href="https://www.instagram.com/janmurrayuk/" rel="noopener noreferrer nofollow" target="_blank">Instagram,</a> <a href="https://www.facebook.com/JanetMurrayUK" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/in/janet-murray74/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>

[447] Women in podcasting: why we need more women's voices on podcasts

Being a guest on other peoples’ podcasts is a great way to build your audience - and your authority. But most podcast hosts get far more pitches than they can handle - which means they can afford to be choosy about who guests on their show. So what’s the best way to pitch yourself as a podcast guest? And how can you make sure your pitch stands out from the rest? In this podcast episode, you’ll learn how to craft the perfect email pitch for a podcast and how to increase your chances of getting a ‘yes’ from the host. You’ll also find out what podcast hosts are looking for in a guest and the common mistakes to avoid in your pitch.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}  Why it's worth being a podcast guest Why Being a podcast guest is a great way to get in front of your ideal customers/clients - and build your audience - fast.  It’s much quicker than writing a guest blog post. Most podcast interviews last between 30-60 mins. This means you can potentially do several a week.  It’s also a great way to build trust quickly.  There’s something about being in someone’s earbuds that’s much more intimate than the written word. Which means that by the end of a 30 minute interview, people often feel they know, like and trust you enough to visit your website, download your free resources and/or even buy your products/services.  And the best thing is, every time you appear on someone else’s podcast, you’re getting in front of a brand new audience - an audience you haven’t had to build yourself. So if you set yourself a target to do three interviews a week, you could potentially build your audience by thousands - in a relatively short space of time. But before you get too excited…let’s back up a bit.  Most podcast hosts - particularly on popular shows - get dozens of pitches each week. So competition for guest spots can be pretty tough.  So how do you write a pitch for a podcast host that really stands out? Read on and find out. And why not check out my YouTube video about pitching yourself as a podcast guest as well:-  1. Focus on how you can help the podcast host (not yourself) As a podcast host, this is what I’m looking for in a guest:  Someone who can provide great content for my audience. In my case, this is practical ‘how to’ advice on listeners can apply in their business on social media marketing, content marketing and email marketing. On another podcast, great content might simply be entertainment or providing information about a specific topic.  Someone who has an established online presence in the form of a blog, vlog, podcast and/or has written a book. Not only does this mean they have an audience they can share our podcast interview with, but it also means I can serve my listeners by directing them towards more useful content.   Sadly, most of the pitches I get are focused on what the person doing the pitching hopes to get out of the interview rather than how they can help my audience.  In many cases, it’s clear they haven’t even listened to the show (or even scrolled through previous episode titles) to get a feel for the kind of content I offer. I think my experience is pretty typical - which is why I say 'no' to most pitches I receive. If you can focus on how you can help the podcast host - rather than yourself - you'll have a much better chance of getting a 'yes'. 2. Label the subject header of your email Most podcast hosts are actively looking for great content, so label the subject line of your email and they’re far more likely to pay attention.  3.Use the subject header to summarise your idea  A concise subject header that summarises your story (ideally in ten words or less) is far more likely to get a podcast host’s attention. Resist the temptation to use puns or clever wordplay though; an obscure headline that doesn’t mean anything may get ignored.If you’re pitching an interview about how to get more conversions from a Facebook Ad, how to recover from postnatal depression or how to wear beige in winter...that’s exactly what you should say. 4. Keep your introduction brief If you’re pitching cold, it’s a good idea to 'introduce' yourself (a slightly different approach to pitching to journalists). But do keep it brief - or you could lose the podcast host’s attention before you’ve even got started. 5. Show you've actually listened to the podcast  Most of the pitches I get are from people who either haven’t listened to my podcast and/or haven’t given any thought to the kind of content I generally run. Say something that shows you’ve taken the time and trouble to actually listen to the podcast, and you’ll stand out a mile. 6. Show you can add value for their audience  Many of the pitches I receive offer a series of vague topics the interviewee might cover. When what I’m really looking for is a killer episode idea. And I’m literally looking for a title that will fit right in with previous titles on my podcast app. 7. Show the podcast host how you can help them grow their audience If you want to increase your chances of getting a ‘yes’, you need to show how you can help them grow their audience - by promoting the podcast interview to yours.  So do include any relevant stats, like the size of your email list and numbers of social media followers. But don’t let not having a big email list or social media following put you off;  personally, I’d rather get in front of 500 people who are exactly the kind of people I love to work than 50,000 people who ‘sort of’ fit. So if you target the right kind of content at the right kind of people, you can usually make a strong case – as long as you’re focused on how you can help the podcast host rather than yourself. Although I have a decent-sized email list (around 15k at the time of writing) it's tiny compared to some of the big podcast hosts I've pitched to. But that's still a significant number of people - and I have specialist knowledge and experience - which makes me a valuable podcast guest. 'Selling' this in my pitches has helped me get on some pretty Big Deal podcasts. If you’re just starting out and your email list is small (or non-existent), focus on the value of the content you can offer.     8. Show that other people value your content  If you’ve contributed guest content elsewhere, do mention it in your pitch. Seeing that others value your content - particularly well-established podcasters - should provide reassurance that you know what you’re talking about.   9. Make it as easy as possible for the podcast host to say 'yes'  For most podcast hosts, the interview is the enjoyable bit. Chasing people up for photos, biogs and social media handles can be a pain. So make it as easy for them as possible by providing all of that info in your pitch.   10. Don't forget to follow up  Getting half an hour or longer on a call with someone you admire - or would love to work with in the future - is a great opportunity to start building a business relationship.  I’ve kept in contact with many of the people I’ve interviewed for my podcast - and many who’ve interviewed me for theirs, including  Chris Ducker, Natalie Sisson and  Amanda Cook. So when your interview goes live, don’t forget to email the host to thank them for the interview...and get out there and promote it. Email your list, share it on all your social media networks and keep on doing it (I’m still sharing podcast interviews I did years ago on social media now). Remember you haven’t just given a podcast interview - you’ve co-created a piece of evergreen content - which is hugely valuable. You might also enjoy: how to use guest content to grow your audience.  Find this post useful? Download my FREE podcast pitch template  here.    Podcast Shownotes  Why understanding the audience is key to pitching for a podcast (03:30) Where you might be going wrong with your podcast guest pitch (06:39) How much it costs to make a podcast and why it matters (07:10) What you need to remember when you pitch to a podcast host (07:50) A common mistake people make when pitching to guest on a podcast (10:02) My top tip for pitching yourself as a podcast guest (12:05) Why authority is just as important as expertise  (13:50) How to approach your pitch if you haven’t got a huge online audience (17:43) Why you must do your research before you pitch to be a guest on a podcast (19:41) What to write in your email pitch and how to stand out (20:21) Why you shouldn’t pretend you’ve listened to a podcast when you pitch (22:09) How to demonstrate the value that you can add as a podcast guest (and what you need to avoid) (23:15) Why podcasts hosts aren’t always looking for Big Name Guests (26:40) What podcasts guests are looking for in a podcast guest (27:25) How to make it easy for a podcast host to say ‘yes’ to you (30:21) Why creating a one-sheet that includes photos and bio and social media handles can make it easier to get booked as a podcast guest (31:30) Why it’s worth keeping in touch with podcast hosts after the interview (32:13)  Other resources Join my Courageous Content mini-courseJoin my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast) [424] How to build an audience on YouTube with Justin Brown (podcast)[400] How to build a large audience for your blog, vlog or podcast (podcast)[383] How to get your podcast live in 60 days (podcast)[376] Lessons learned from 1 millions downloads of my podcast (podcast)[253] How to land a guest appearance on podcasts with Nicole Holland (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Being a guest on other peoples’ podcasts is a great way to build your audience - and your authority. But most podcast hosts get far more pitches than they can handle - which means they can afford to be choosy about who guests on their show. So what’s the best way to pitch yourself as a podcast guest? And how can you make sure your pitch stands out from the rest? In this podcast episode, you’ll learn how to craft the perfect email pitch for a podcast and how to increase your chances of getting a ‘yes’ from the host. You’ll also find out what podcast hosts are looking for in a guest and the common mistakes to avoid in your pitch.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Why it's worth being a podcast guest Why Being a podcast guest is a great way to get in front of your ideal customers/clients - and build your audience - fast.  It’s much quicker than writing a guest blog post. Most podcast interviews last between 30-60 mins. This means you can potentially do several a week.  It’s also a great way to build trust quickly.  There’s something about being in someone’s earbuds that’s much more intimate than the written word. Which means that by the end of a 30 minute interview, people often feel they know, like and trust you enough to visit your website, download your free resources and/or even buy your products/services.  And the best thing is, every time you appear on someone else’s podcast, you’re getting in front of a brand new audience - an audience you haven’t had to build yourself. So if you set yourself a target to do three interviews a week, you could potentially build your audience by thousands - in a relatively short space of time. But before you get too excited…let’s back up a bit.  Most podcast hosts - particularly on popular shows - get dozens of pitches each week. So competition for guest spots can be pretty tough.  So how do you write a pitch for a podcast host that really stands out? Read on and find out. And why not check out my YouTube video about pitching yourself as a podcast guest as well:- 1. Focus on how you can help the podcast host (not yourself) As a <a href="http://janetmurray.co.uk/category/podcast/" rel="noopener noreferrer nofollow" target="_blank">podcast host</a>, this is what I’m looking for in a guest: <ol> <li>Someone who can provide great content for my audience. In my case, this is practical ‘how to’ advice on listeners can apply in their business on social media marketing, content marketing and email marketing. On another podcast, great content might simply be entertainment or providing information about a specific topic. </li> <li>Someone who has an established online presence in the form of a blog, vlog, podcast and/or has written a book. Not only does this mean they have an audience they can share our podcast interview with, but it also means I can serve my listeners by directing them towards more useful content. </li> </ol> Sadly, most of the pitches I get are focused on what the person doing the pitching hopes to get out of the interview rather than how they can help my audience.  In many cases, it’s clear they haven’t even listened to the show (or even scrolled through previous episode titles) to get a feel for the kind of content I offer. I think my experience is pretty typical - which is why I say 'no' to most pitches I receive. If you can focus on how you can help the podcast host - rather than yourself - you'll have a much better chance of getting a 'yes'. 2. Label the subject header of your email Most podcast hosts are actively looking for great content, so label the subject line of your email and they’re far more likely to pay attention.<a href="https://www.janetmurray.co.uk/wp-content/uploads/2016/05/PPODcast-pitch-2.png" rel="nofollow" target="_blank"> </a> 3.Use the subject header to summarise your idea  A concise subject header that summarises your story (ideally in ten words or less) is far more likely to get a podcast host’s attention. Resist the temptation to use puns or clever wordplay though; an obscure headline that doesn’t mean anything may get ignored.If you’re pitching an interview about how to get more conversions from a Facebook Ad, how to recover from postnatal depression or how to wear beige in winter...that’s exactly what you should say. 4. Keep your introduction brief If you’re pitching cold, it’s a good idea to 'introduce' yourself (a slightly different approach to <a href="http://www.janetmurray.co.uk/how-to-write-emails-journalists-will-actually-read/" rel="noopener noreferrer nofollow" target="_blank">pitching to journalists</a>). But do keep it brief - or you could lose the podcast host’s attention before you’ve even got started. 5. Show you've actually listened to the podcast  Most of the pitches I get are from people who either haven’t listened to my podcast and/or haven’t given any thought to the kind of content I generally run. Say something that shows you’ve taken the time and trouble to actually listen to the podcast, and you’ll stand out a mile. 6. Show you can add value for their audience  Many of the pitches I receive offer a series of vague topics the interviewee might cover. When what I’m really looking for is a killer episode idea. And I’m literally looking for a title that will fit right in with previous titles on my podcast app. 7. Show the podcast host how you can help them grow their audience If you want to increase your chances of getting a ‘yes’, you need to show how you can help them grow their audience - by promoting the podcast interview to yours.  So do include any relevant stats, like the size of your email list and numbers of social media followers. But don’t let not having a big email list or social media following put you off;  personally, I’d rather get in front of 500 people who are exactly the kind of people I love to work than 50,000 people who ‘sort of’ fit. So if you target the right kind of content at the right kind of people, you can usually make a strong case – as long as you’re focused on how you can help the podcast host rather than yourself. Although I have a decent-sized email list (around 15k at the time of writing) it's tiny compared to some of the big podcast hosts I've pitched to. But that's still a significant number of people - and I have specialist knowledge and experience - which makes me a valuable podcast guest. 'Selling' this in my pitches has helped me get on some pretty Big Deal podcasts. If you’re just starting out and your email list is small (or non-existent), focus on the value of the content you can offer.     8. Show that other people value your content  If you’ve contributed guest content elsewhere, do mention it in your pitch. Seeing that others value your content - particularly well-established podcasters - should provide reassurance that you know what you’re talking about.   9. Make it as easy as possible for the podcast host to say 'yes'  For most podcast hosts, the interview is the enjoyable bit. Chasing people up for photos, biogs and social media handles can be a pain. So make it as easy for them as possible by providing all of that info in your pitch.   10. Don't forget to follow up  Getting half an hour or longer on a call with someone you admire - or would love to work with in the future - is a great opportunity to start building a business relationship.  I’ve kept in contact with many of the people I’ve interviewed for my podcast - and many who’ve interviewed me for theirs, including <a href="http://www.chrisducker.com/podcast/navigate-pr-world-janet-murray/" rel="nofollow" target="_blank"> Chris Ducker</a>, <a href="http://suitcaseentrepreneur.com/" rel="nofollow" target="_blank">Natalie Sisson</a> and <a href="http://wellpreneuronline.com/podcast/the-wellpreneur-podcast/e77-the-keys-to-getting-media-coverage-with-janet-murray/" rel="nofollow" target="_blank"> Amanda Cook.</a> So when your interview goes live, don’t forget to email the host to thank them for the interview...and get out there and promote it. Email your list, share it on all your social media networks and keep on doing it (I’m still sharing podcast interviews I did years ago on social media now). Remember you haven’t just given a podcast interview - you’ve co-created a piece of evergreen content - which is hugely valuable. You might also enjoy: <a href="http://janetmurray.co.uk/how-to-use-guest-content-to-grow-your-audience/" rel="noopener noreferrer nofollow" target="_blank">how to use guest content to grow your audience. </a> Find this post useful? Download my FREE podcast pitch template <a href="https://janetmurray.leadpages.co/leadbox/14aa2f873f72a2%3A140c9f046b46dc/5793873032904704/" rel="nofollow" target="_blank"> here</a>.    Podcast Shownotes <ul> <li>Why understanding the audience is key to pitching for a podcast (03:30)</li> <li>Where you might be going wrong with your podcast guest pitch (06:39)</li> <li>How much it costs to make a podcast and why it matters (07:10)</li> <li>What you need to remember when you pitch to a podcast host (07:50)</li> <li>A common mistake people make when pitching to guest on a podcast (10:02)</li> <li>My top tip for pitching yourself as a podcast guest (12:05)</li> <li>Why authority is just as important as expertise  (13:50)</li> <li>How to approach your pitch if you haven’t got a huge online audience (17:43)</li> <li>Why you must do your research before you pitch to be a guest on a podcast (19:41)</li> <li>What to write in your email pitch and how to stand out (20:21)</li> <li>Why you shouldn’t pretend you’ve listened to a podcast when you pitch (22:09)</li> <li>How to demonstrate the value that you can add as a podcast guest (and what you need to avoid) (23:15)</li> <li>Why podcasts hosts aren’t always looking for Big Name Guests (26:40)</li> <li>What podcasts guests are looking for in a podcast guest (27:25)</li> <li>How to make it easy for a podcast host to say ‘yes’ to you (30:21)</li> <li>Why creating a one-sheet that includes photos and bio and social media handles can make it easier to get booked as a podcast guest (31:30)</li> <li>Why it’s worth keeping in touch with podcast hosts after the interview (32:13)</li> </ul> Other resources Join my <a href="https://www.janetmurray.co.uk/courageous-content-challenge/" rel="noopener noreferrer nofollow" target="_blank">Courageous Content mini-course</a>Join my <a href="https://www.janetmurray.co.uk/instagram-success-academy/" rel="noopener noreferrer nofollow" target="_blank">Instagram Success Academy</a> Other useful podcasts [Bonus] <a href="https://www.janetmurray.co.uk/should-you-join-janet-murrays-build-your-online-audience-programme/" rel="noopener noreferrer nofollow" target="_blank">Should you join Janet Murray’s Build Your Online Audience Programme? </a>(podcast) [424] <a href="https://www.janetmurray.co.uk/how-to-build-an-audience-on-youtube-with-justin-brown/" rel="noopener noreferrer nofollow" target="_blank">How to build an audience on YouTube with Justin Brown</a> (podcast)[400] <a href="https://www.janetmurray.co.uk/how-to-build-a-large-audience-for-your-blog-vlog-or-podcast/" rel="noopener noreferrer nofollow" target="_blank">How to build a large audience for your blog, vlog or podcast</a> (podcast)[383] <a href="https://www.janetmurray.co.uk/how-to-get-your-podcast-live-in-60-days/" rel="noopener noreferrer nofollow" target="_blank">How to get your podcast live in 60 days</a> (podcast)[376] <a href="https://www.janetmurray.co.uk/lessons-learned-from-one-million-downloads-of-my-podcast/" rel="noopener noreferrer nofollow" target="_blank">Lessons learned from 1 millions downloads of my podcast</a> (podcast)[253] <a href="https://www.janetmurray.co.uk/how-to-land-guest-appearances-on-podcasts-with-nicole-holland/" rel="noopener noreferrer nofollow" target="_blank">How to land a guest appearance on podcasts with Nicole Holland</a> (podcast) Connect with me on <a href="https://twitter.com/jan_murray" rel="noopener noreferrer nofollow" target="_blank">Twitter,</a> <a href="https://www.instagram.com/janmurrayuk/" rel="noopener noreferrer nofollow" target="_blank">Instagram, </a><a href="https://www.facebook.com/JanetMurrayUK" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/in/janet-murray74/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>

[446] How to pitch yourself as a podcast guest

Sacha Black

Self-publishing your own book is a great way to build your online audience - and your authority.  But how do you get started? How much does it cost? And should you do it all yourself - or use a print-on-demand service like Amazon, IngramSpark or Bookbaby.  If you’ve been asking yourself these questions (and more) then you’ll love this podcast episode with publishing expert and bestselling Indie author Sacha Black. Sacha shares every single step you need to take on your self-publishing journey - from coming up with a killer idea for a non-fiction book - to publication to promotion. You’ll also learn how to promote your book (with or without an online audience) and some killer tips to avoid the stress of a one-star review. PLUS the one thing you must avoid when you launch. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes    About Sacha Black and how she helps people self-publish (02:19) Create engaging content with my Courageous Content mini-course (03:05) What you need to consider before you start writing a non-fiction book  (06:06) How to come up with a killer topic for your book (06:24) The differences between traditional publishing and self-publishing (09:42) The pros and cons of being an Indie author (11:18) How to structure your book and why the problem you solve is at the heart of it (12:50) Why choosing the wrong style/genre could upset your audience (15:10) The optimum word count for a non-fiction book (16:10) What it means to publish ‘wide’ or ‘exclusive’ (and the pros and cons of both) (17:15) Publishing costs of a digital book vs a printed book (20:25) Reasons to outsource the formatting of your book (22:26) Why you should invest in a professionally-designed book cover (23:01) What sort of budget do you need for marketing a book (24:04) How to publish your formatted digital book online (24:34) What not to include in a book description (and why controversial is good) (28:34) Tips to avoid one-star reviews on Amazon (and what you must avoid when you launch) (30:38) How to promote your book if you haven’t got an online audience (32:36) Why content marketing is great for selling a book (33:48) Tips to get people on your email list (37:11)  Resources   Vellum for formatting on MacBookBaby for publishingKobo for publishingBarnes and Noble for publishingOverdrive for publishingReedsy for editingDraft2Digital online publishingIngram Spark print on demandBookbub for distribution Mastering Amazon Descriptions by Brian Meeks How to write a sizzling synopsis by Bryan Cohen The Rebel Author Podcast Sacha Black  Sacha's published books Sacha Black Instagram Sacha Black website Join my Courageous Content mini-courseJoin my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast) [411] How to become the go-to person in your industry with Jen Hall (podcast) [414] How much does it cost to launch your own planner? (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Self-publishing your own book is a great way to build your online audience - and your authority.  But how do you get started? How much does it cost? And should you do it all yourself - or use a print-on-demand service like Amazon, IngramSpark or Bookbaby.  If you’ve been asking yourself these questions (and more) then you’ll love this podcast episode with publishing expert and bestselling Indie author Sacha Black. Sacha shares every single step you need to take on your self-publishing journey - from coming up with a killer idea for a non-fiction book - to publication to promotion. You’ll also learn how to promote your book (with or without an online audience) and some killer tips to avoid the stress of a one-star review. PLUS the one thing you must avoid when you launch. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes <ul> <li>About Sacha Black and how she helps people self-publish (02:19)</li> <li>Create engaging content with my Courageous Content mini-course (03:05)</li> <li>What you need to consider before you start writing a non-fiction book  (06:06)</li> <li>How to come up with a killer topic for your book (06:24)</li> <li>The differences between traditional publishing and self-publishing (09:42)</li> <li>The pros and cons of being an Indie author (11:18)</li> <li>How to structure your book and why the problem you solve is at the heart of it (12:50)</li> <li>Why choosing the wrong style/genre could upset your audience (15:10)</li> <li>The optimum word count for a non-fiction book (16:10)</li> <li>What it means to publish ‘wide’ or ‘exclusive’ (and the pros and cons of both) (17:15)</li> <li>Publishing costs of a digital book vs a printed book (20:25)</li> <li>Reasons to outsource the formatting of your book (22:26)</li> <li>Why you should invest in a professionally-designed book cover (23:01)</li> <li>What sort of budget do you need for marketing a book (24:04)</li> <li>How to publish your formatted digital book online (24:34)</li> <li>What not to include in a book description (and why controversial is good) (28:34)</li> <li>Tips to avoid one-star reviews on Amazon (and what you must avoid when you launch) (30:38)</li> <li>How to promote your book if you haven’t got an online audience (32:36)</li> <li>Why content marketing is great for selling a book (33:48)</li> <li>Tips to get people on your email list (37:11)</li> </ul> Resources <a href="https://vellum.pub/" rel="nofollow" target="_blank">Vellum</a> for formatting on Mac<a href="https://www.bookbaby.com/" rel="noopener noreferrer nofollow" target="_blank">BookBaby</a> for publishing<a href="https://www.kobo.com/us/en/p/writinglife" rel="noopener noreferrer nofollow" target="_blank">Kobo</a> for publishing<a href="https://www.barnesandnoble.com/" rel="noopener noreferrer nofollow" target="_blank">Barnes and Noble</a> for publishing<a href="https://www.overdrive.com/" rel="noopener noreferrer nofollow" target="_blank">Overdrive</a> for publishing<a href="https://reedsy.com/" rel="noopener noreferrer nofollow" target="_blank">Reedsy</a> for editing<a href="https://www.draft2digital.com/" rel="noopener noreferrer nofollow" target="_blank">Draft2Digital</a> online publishing<a href="https://www.ingramspark.com/" rel="noopener noreferrer nofollow" target="_blank">Ingram Spark</a> print on demand<a href="https://www.bookbub.com/welcome" rel="noopener noreferrer nofollow" target="_blank">Bookbub</a> for distribution <a href="https://www.amazon.co.uk/Mastering-Amazon-Descriptions-Authors-Copywriting-ebook/dp/B07NSH2QLM" rel="noopener noreferrer nofollow" target="_blank">Mastering Amazon Descriptions</a> by Brian Meeks <a href="https://www.amazon.co.uk/Write-Sizzling-Synopsis-Step-Step-ebook/dp/B01HYBWOF6" rel="noopener noreferrer nofollow" target="_blank">How to write a sizzling synopsis</a> by Bryan Cohen <a href="https://sachablack.co.uk/the-rebel-author-podcast/" rel="noopener noreferrer nofollow" target="_blank">The Rebel Author Podcast</a> Sacha Black Sacha's published <a href="https://sachablack.co.uk/sacha-black-books/" rel="noopener noreferrer nofollow" target="_blank">books</a> Sacha Black <a href="https://www.instagram.com/sachablackauthor/?hl=en" rel="noopener noreferrer nofollow" target="_blank">Instagram</a> Sacha Black <a href="https://sachablack.co.uk/" rel="noopener noreferrer nofollow" target="_blank">website</a> Join my <a href="https://www.janetmurray.co.uk/courageous-content-challenge/" rel="noopener noreferrer nofollow" target="_blank">Courageous Content mini-course</a>Join my <a href="https://www.janetmurray.co.uk/instagram-success-academy/" rel="noopener noreferrer nofollow" target="_blank">Instagram Success Academy</a> Other useful podcasts [Bonus] <a href="https://www.janetmurray.co.uk/should-you-join-janet-murrays-build-your-online-audience-programme/" rel="noopener noreferrer nofollow" target="_blank">Should you join Janet Murray's Build Your Online Audience Programme?</a> (podcast) [408] <a href="https://www.janetmurray.co.uk/11-instagram-story-ideas-that-will-help-you-make-more-sales-in-your-business/" rel="noopener noreferrer nofollow" target="_blank">11 Instagram Story ideas to help you make more sale</a>s (podcast) [411] <a href="https://www.janetmurray.co.uk/how-to-become-the-number-one-choice-in-your-industry-with-jen-hall/" rel="noopener noreferrer nofollow" target="_blank">How to become the go-to person in your industry with Jen Hall</a> (podcast) [414] <a href="https://sachablack.co.uk/sacha-black-books/" rel="noopener noreferrer nofollow" target="_blank">How much does it cost to launch your own planner?</a> (podcast) Connect with me on <a href="https://twitter.com/jan_murray" rel="noopener noreferrer nofollow" target="_blank">Twitter,</a> <a href="https://www.instagram.com/janmurrayuk/" rel="noopener noreferrer nofollow" target="_blank">Instagram,</a> <a href="https://www.facebook.com/JanetMurrayUK" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/in/janet-murray74/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>

[445] How to self-publish your book in 2021 with Sacha Black

If you’re building a personal brand online, people have to get to know the person behind the business. Otherwise, they won’t buy from you. But how much personal information should you share on your social media and other content platforms?  What is ‘ok’ to share and what should be kept private? And what is the difference between sharing and oversharing? If you’ve ever asked yourself any of these questions, you’ll love this podcast episode on how much personal information you should share on social media (and other content platforms). If you worry about sharing too much personal information, I explore why you might feel like that (and whether your concerns are justified).  I also share practical tips on how to decide what to share and what to keep private.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes  About my Courageous Content mini-course (02:02) Why I recorded this podcast episode (03:42) Why you should share personal experiences in your business content (05:12) What type of personal experiences should you share (08:56) Why sharing personal content will make you seem more approachable (10:01) What I choose to share online and why some stuff stays private (11:45) Why oversharing means different things to different people (12:45) Why people have a problem with oversharing (14:35) Why you need to reconsider your oversharing beliefs (17:09) Why sharing your experiences and feelings is good for you (20:02) Why oversharing is a force for good (21:12) How to decide what personal content to share (23:13) How I decide what personal topics to share in my content (27:07) Where to draw boundaries on the content your share (27:31) Why you must be able to stand by what you say 100% (34:50) Why you have to stop worrying about people not liking you (38:40)  Resources Join my Courageous Content mini-course Join my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] How I discovered my ADHD Superpower (podcast)   [379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [392] How to get more engagement on Instagram (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast)   Connect with me on Twitter, Instagram, Facebook and LinkedIn

If you’re building a personal brand online, people have to get to know the person behind the business. Otherwise, they won’t buy from you. But how much personal information should you share on your social media and other content platforms?  What is ‘ok’ to share and what should be kept private? And what is the difference between sharing and oversharing? If you’ve ever asked yourself any of these questions, you’ll love this podcast episode on how much personal information you should share on social media (and other content platforms). If you worry about sharing too much personal information, I explore why you might feel like that (and whether your concerns are justified).  I also share practical tips on how to decide what to share and what to keep private.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes <ul> <li>About my Courageous Content mini-course (02:02)</li> <li>Why I recorded this podcast episode (03:42)</li> <li>Why you should share personal experiences in your business content (05:12)</li> <li>What type of personal experiences should you share (08:56)</li> <li>Why sharing personal content will make you seem more approachable (10:01)</li> <li>What I choose to share online and why some stuff stays private (11:45)</li> <li>Why oversharing means different things to different people (12:45)</li> <li>Why people have a problem with oversharing (14:35)</li> <li>Why you need to reconsider your oversharing beliefs (17:09)</li> <li>Why sharing your experiences and feelings is good for you (20:02)</li> <li>Why oversharing is a force for good (21:12)</li> <li>How to decide what personal content to share (23:13)</li> <li>How I decide what personal topics to share in my content (27:07)</li> <li>Where to draw boundaries on the content your share (27:31)</li> <li>Why you must be able to stand by what you say 100% (34:50)</li> <li>Why you have to stop worrying about people not liking you (38:40)</li> </ul> Resources Join my <a href="https://www.janetmurray.co.uk/courageous-content-challenge/" rel="noopener noreferrer nofollow" target="_blank">Courageous Content mini-course</a> Join my <a href="https://www.janetmurray.co.uk/instagram-success-academy/" rel="noopener noreferrer nofollow" target="_blank">Instagram Success Academy</a> Other useful podcasts [Bonus] <a href="https://www.janetmurray.co.uk/should-you-join-janet-murrays-build-your-online-audience-programme/" rel="noopener noreferrer nofollow" target="_blank">Should you join Janet Murray's Build Your Online Audience Programme?</a> (podcast) [Bonus] <a href="https://www.janetmurray.co.uk/how-i-discovered-my-adhd-superpower/" rel="noopener noreferrer nofollow" target="_blank">How I discovered my ADHD Superpower</a> (podcast) [379] <a href="https://www.janetmurray.co.uk/how-to-grow-your-instagram-followers-by-1k-in-30-days/" rel="noopener noreferrer nofollow" target="_blank">How to grow your Instagram posts by 1K in 30 days</a> (podcast) [385] <a href="https://www.janetmurray.co.uk/how-to-sell-on-instagram-stories-without-feeling-sleazy/" rel="noopener noreferrer nofollow" target="_blank">How to sell on Instagram Stories (without feeling sleazy)</a> (podcast) [392] <a href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-instagram-2/" rel="noopener noreferrer nofollow" target="_blank">How to get more engagement on Instagram</a> (podcast) [408] <a href="https://www.janetmurray.co.uk/11-instagram-story-ideas-that-will-help-you-make-more-sales-in-your-business/" rel="noopener noreferrer nofollow" target="_blank">11 Instagram Story ideas to help you make more sale</a>s (podcast) Connect with me on <a href="https://twitter.com/jan_murray" rel="noopener noreferrer nofollow" target="_blank">Twitter,</a> <a href="https://www.instagram.com/janmurrayuk/" rel="noopener noreferrer nofollow" target="_blank">Instagram,</a> <a href="https://www.facebook.com/JanetMurrayUK" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/in/janet-murray74/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>

[444] How much personal information should you share in your content?

This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857Or on your favourite podcast app here:  https://courageous-content.captivate.fm/

Janet always gives practical, straight forward advice. I love her honesty and directness.

Practical, thoughtful advice

Always insightful and enjoyable.   I always find there is something I can use!

My regular podcast

This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: <a href="https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857" rel="nofollow" target="_blank">https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857</a> Or on your favourite podcast app here:  <a href="https://courageous-content.captivate.fm/" rel="nofollow" target="_blank">https://courageous-content.captivate.fm/</a>

Build Your Online Audience

Would you like to try vlogging but have no idea how it will help you business?  Or are you intimidated by the technology involved? Listen to this information packed episode with Lisa Bean, full of helpful tips on how to create interesting and engaging footage using a smartphone, and why sharing your life behind-the-scenes will... READ MORE The post [288] How to get started with vlogging (and how it can help your business) appeared first on Janet Murray.

Would you like to try vlogging but have no idea how it will help you business?  Or are you intimidated by the technology involved? Listen to this information packed episode with Lisa Bean, full of helpful tips on how to create interesting and engaging footage using a smartphone, and why sharing your life behind-the-scenes will... <a href="https://www.janetmurray.co.uk/how-to-get-started-with-vlogging/" rel="nofollow" target="_blank">READ MORE</a> The post <a href="https://www.janetmurray.co.uk/how-to-get-started-with-vlogging/" rel="nofollow" target="_blank">[288] How to get started with vlogging (and how it can help your business)</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[288] How to get started with vlogging (and how it can help your business)

Publishing regular content on a blog, vlog or podcast can be a great way to build your online audience.  My podcast The Janet Murray Show gets around 35k downloads per month, consistently ranks top of the UK podcast charts for marketing and is the biggest driver for leads and sales in my business. Which is why I’ve invested a huge amount of time and resources into building my podcast audience since I launched in 2015.  But just having a blog, vlog/Youtube channel or podcast isn’t enough. People won’t automatically find your content, just because it’s out there. You need to invest time and resources building an audience for that content.  And while the platforms might be different, the audience-building strategies will be the same - regardless you have a blog, Youtube channel, Facebook Live Show or podcast.  Which is why, in my 400th episode of the podcast I want to share my top audience building strategies with you.  {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1. Consistency  Show up regularly Make a public commitment Become part of peoples’ routine Promotion strategy  Promote every episode more than you think   It sounds obvious, but showing up regularly is key. I launched my podcast The Janet Murray Show back in 2015 and I’ve never missed an episode.  I started out publishing a new episode every Friday. For a few years I published two episodes a week (one solo show midweek and one interview episode first thing on a Friday). So on the odd occasion my podcast has gone live later than usual, people have actually messaged me to ask me where it is.  If you struggle with consistency, I’d recommend making a public commitment to posting your new episode/post on a particular date/time e.g. Friday. This gives you accountability (if you’ve promised something publicly, it’s much harder not to do it). It also helps get your audience familiar with your publishing schedule, which means consuming your content can become part of their routine. For example, my podcast listeners often tell me they listen to the latest episode of my podcast on the school run, when they’re cleaning their house on a Saturday or out for a run on a Sunday morning.  Becoming part of peoples’ routine is a sign you’re building an engaged and loyal audience.  Consistency also matters when it comes to the promotion of your blog/vlog or podcast. Most content creators I know vastly underpromote their content. They publish a new episode/post, make a few ‘announcement’ posts about it on social media, then move onto their next piece of content. If you want to build an audience for your blog/vlog/podcast, you need to treat every new post/episode as a launch, which means creating a promotion strategy that you rinse and repeat every time (and add to as time goes on). For example, when my podcast goes live on a Friday I email my list, create some kind of announcement on my Facebook messenger and do an Instagram Story. This is followed up with multiple pieces of social media content across the week. We also regularly promote episodes from my back catalogue. This means finding different ways to talk about the same episode (more on that later).  While there is always more you can do (there’s still lots more I could do to promote each episode) a good rule of thumb is this: promote each episode way more than you feel comfortable with and you’ll probably have it about right.  2. Collaboration   Invite people onto your podcast, FB Live, Youtube, guest blogs Don’t be fooled about the big cheese - smaller often better Get on other peoples’ podcasts etc Speaking, guest teaching, press   One of the quickest ways to build your own audience is to get in front of other peoples’. This is why inviting guests on your podcast, Facebook Live or Youtube show - or inviting people to guest blog on your website - can be a great way to build your audience. When you do this, they are likely to share that content with their own audience, which means people will want to find out more about you.  It’s often assumed that collaborating with people with bigger audiences than your own is the best strategy. Personally I’ve found that collaborating with people with smaller, engaged audiences can often be more effective than the big names in my industry. This is because people who already have a large audience may not have the time - or inclination - to share your podcast episode/Youtube interview. Whereas someone with a small, but engaged audience will share the heck out of your content - and do it with so much enthusiasm -you may find you get better results.  Creating guest content for other peoples’ platforms - those with similar audiences to yours - is another great way to build an audience for your own content. Here’s how to pitch yourself as a podcast guest (these tips apply to pitching yourself for anything). Speaking at live events, teaching guest classes and taking part in virtual summits or webinars can be another great way to grow your audience. Although I would not recommend paying to be part of virtual summits - unless there is a very compelling reason to do so (and evidence that you will get a return on investment).  Getting press coverage can be another great way to build your audience - as long as your call-to-action sends people to your blog/vlog or podcast (more on that later).  3. Conversation  Post and flee Want to get people talking in public about your content Start conversations then give link Different angles  Tagging  Make time to engage  One of the biggest mistakes I see bloggers, vloggers and podcasters making is what I refer to as ‘post and flee’ i.e. they post a few announcement posts about their blog/vlog or podcast on social media then and do nothing else until the next one comes out. Recommendations are powerful. Public recommendations are even more powerful. So, if you can generate public conversations about your content, people are much more likely to want to check it out.  So instead of posting announcements about your latest blog, vlog or podcast, ask questions that relate to the topic of your podcast. For example, if I have a new podcast episode coming out on how to get more engagement on Instagram I will start by asking questions to pre-qualify people who might be interested in listening to that podcast e.g. how would you rate your engagement on Instagram, are you interested in learning strategies on how to increase your Instagram engagement. Then I will share the link with people who have demonstrated an interest in the topic.  While that might seem like more work, it’s more effective because you’re getting that content into the hands of people who actually need it. And those people are far more likely to share.  I might also post some polarising content - for example asking people if they believe the algorithm is to blame for poor engagement on Instagram or poor content.  If you don’t know what the algorithm is, by the way, it’s the complicated - and super top secret - mathematical equation Facebook uses to determine how many people your content is shown to).  Across the course of a week, I will find different ways to talk about that same piece of content - looking at different angles/subtopics in different formats e.g. audiograms, posts, memes, videos.  Tagging people in - for example, people you’ve mentioned in your blog/vlog or podcast - can be another great way to get engagement. When you mention people, they’re often happy to comment, like and share.  Using a social media scheduler is fine, but if you don’t make time to engage with your followers, your audience will not grow.  4. Grow your audience on social media You might not want to hear this, but the more followers you have on social media, the easier it will be to grow the audience for your blog, vlog or podcast. The more of the right followers that is. Which is why it’s important to focus on growing your following - and your engagement - on at least one social media platform.  You can join my Build Your Online Audience programme here 5. Give one call-to-action  If you want to grow your audience for a blog/vlog or podcast, another powerful thing you can do is issue a single call-to-action. So every time you write a guest blog, do some guest teaching, are interviewed in a podcast, send people to your blog/vlog or podcast. Add a banner to all your social media channels, put it in the email signature on your emails - in your messenger bot. Everywhere if you can. [331] What it really takes to build an audience with John Lee Dumas (podcast) 6. Help people find your content If you’re publishing a regular blog/vlog or podcast - with the aim of promoting your business - you should be creating content that solves your ideal customers’ problems. Which means, if you’ve got your topics right, people will actually be looking for content on the topics you cover.  Which means you need to make it as easy as possible for people to find your content. This means you need to use effective titles that use the words and phrases people are actually searching for, rather than things that sound clever.  A lot of this is down to common sense and simply involves thinking about the kind of things your ideal customer/clients will be searching for online. But using keyword tools can help you refine your terms. I have a full explanation of  how to do keyword research  in this post on how to make sales from your business blog (episode 336 of the podcast) but you can start  by using Google autocomplete  Type in your topic title and take note of the suggestions that come up under the search box — that’ll give you a great idea of the kinds of things that people are searching for relating to that subject. You can apply the same trick to Youtube and Pinterest too. The key is to find search terms that are popular, but not so popular it would be impossible for your content to come up first in search. So a term like ‘how to write a press release’ is a popular but broad term, but how to write a press release for your small business is more niche. Which is why my blog post on that topic comes up on the first page of Google.   Other tools I use for keyword research.  Keywords Everywhere  Answer The Public  Google Ads Keyword Finder  There is quite specific keyword research you can do on Youtube and you can optimise your content to make it more easily found. Three of my most successful blog posts [333] 39 surprisingly easy ways to build your email list  [334] How to build a large audience without paid advertising with Callie Willows  [338] Why you feel afraid of selling  If you would like to see my Top 10. Then head to my Podcast Finder and my messenger bot will take you through What about paid ads?  Contrary to popular belief, putting money behind something doesn’t mean it will necessarily perform well. If you don’t know how to create engaging content that would encourage people to take action (even if it wasn’t an ad) you’re generally wasting your time. PLUS most people don’t buy from cold ads - unless you’ve got your targeting really spot on.  [329] What’s working on Facebook right now with Liz Melville  (podcast)    janetmurray.co.uk/podcastfinder   Podcast shownotes  About this episode and why I recorded this podcast (3:30) The podcasts that launched from my Get Your Podcast Live in 60 days course (7:59) Why I’d still start a podcast even if I was starting again (10:27) Why sharing regular valuable core content will keep you in mind (12:26) Why consistency is key when creating core content (13:49) How to promote your podcast and why you need a regular promotion cycle (18:09) How to build an audience by collaborating (and why big names can be a red herring)  (22:22) What you need to think about before you pitch to go on a podcast  (26:06) How you can build your audience for your content by speaking at events (32:42) Why you should focus on just one main type of core content (34:18) How to create a buzz about your content using social media posts (34:37) How to get more engagement on your social media posts  (37:37) Why you need to build your audience on social media to get your content seen (40:53) Why you need to have one clear call to action to your content (42:19) How to make it easy for people to find your content with the right keywords (44:00) Three of my best performing blog posts (49:33) Why you need good organic engagement before spending money on paid ads (51:24) About my Build Your Online Audience programme (55:01)  Resources  janetmurray.co.uk/podcastfinder Colin Gray   Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business  Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Podcasting episodes [080] Three must-do tips for pitching yourself as a podcast guest (podcast)[190] How to pitch yourself as a podcast guest (and why you must do) (podcast) [253] How to land guest appearances on podcasts with Nicola Holland (podcast) [263] Why I changed the name of my podcast (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [383] How to get your podcast live in 60 days (podcast) Other podcast episodes [329] What’s working on Facebook right now with Liz Melville  (podcast)[331] What it really takes to build an audience with John Lee Dumas (podcast)[333] 39 surprisingly easy ways to build your email list (podcast)[334] How to build a large audience without paid advertising with Callie Willows (podcast)[336] How to make sales from your business blog (podcast)[338] Why you feel scared about selling (podcast)[343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast episode) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to pitch yourself as a podcast guest (blog) Seven compelling reasons to start a podcast in 2020 (blog post) How to create an editorial calendar for your business(blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club  Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing #2021Sorted Buy your ticket  How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook  Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

[400]  How to build a large audience for your blog, vlog or podcast

In January 2019, I launched a new online course How To Write Awesome Sales Copy which generated £20k in sales. It was a fairly relaxed launch, based around my six-part launch sequence (available as part of the course) and a handful of social media posts. The launch represented less than 50% of my monthly sales...  READ MORE The post  [333] 39 Surprisingly easy ways to increase your email subscribers appeared first on Janet Murray.

In January 2019, I launched a new online course How To Write Awesome Sales Copy which generated £20k in sales. It was a fairly relaxed launch, based around my six-part launch sequence (available as part of the course) and a handful of social media posts. The launch represented less than 50% of my monthly sales... <a href="https://www.janetmurray.co.uk/39-surprisingly-easy-ways-to-increase-your-email-subscribers/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/39-surprisingly-easy-ways-to-increase-your-email-subscribers/" rel="nofollow" target="_blank"> [333] 39 Surprisingly easy ways to increase your email subscribers</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[333] 39 Surprisingly easy ways to increase your email subscribers

Sara Tasker

My first interview with Instagram expert Sara Tasker has been my most popular podcast episode ever. So I invited Sara back on as a guest, to find out what has changed on Instagram since her appearance and get an update on ways you can use the platform to grow your business. Here’s what you’ll learn...  READ MORE The post  [213] Instagram strategies that work with Sara Tasker appeared first on Janet Murray.

My first interview with Instagram expert Sara Tasker has been my most popular podcast episode ever. So I invited Sara back on as a guest, to find out what has changed on Instagram since her appearance and get an update on ways you can use the platform to grow your business. Here’s what you’ll learn... <a href="https://www.janetmurray.co.uk/213-instagram-strategies-work-sara-tasker/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/213-instagram-strategies-work-sara-tasker/" rel="nofollow" target="_blank"> [213] Instagram strategies that work with Sara Tasker</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[213] Instagram strategies that work with Sara Tasker

Do you feel like you’re wasting time on social media because no one is responding to what you share?   In this episode, I share four tips on how to create content that people will engage with. The three things you should try to achieve with your content (2:07) Why you should try to solve...  READ MORE The post  [242] How to get more engagement on social media appeared first on Janet Murray.

Do you feel like you’re wasting time on social media because no one is responding to what you share?   In this episode, I share four tips on how to create content that people will engage with. The three things you should try to achieve with your content (2:07) Why you should try to solve... <a href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-social-media/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-social-media/" rel="nofollow" target="_blank"> [242] How to get more engagement on social media</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[242] How to get more engagement on social media

Gemma Stow

Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field.  But how do you decide what to blog about? In this on-air coaching episode, I share practical tips and strategies with business coach Gemma Stow on how to find out what your audience needs...  READ MORE The post  [305] On-Air Coaching: What should I blog about? With Gemma Stow appeared first on Janet Murray.

Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field.  But how do you decide what to blog about? In this on-air coaching episode, I share practical tips and strategies with business coach Gemma Stow on how to find out what your audience needs... <a href="https://www.janetmurray.co.uk/on-air-coaching-what-should-i-blog-about/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/on-air-coaching-what-should-i-blog-about/" rel="nofollow" target="_blank"> [305] On-Air Coaching: What should I blog about? With Gemma Stow</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[305] On-Air Coaching: What should I blog about? With Gemma Stow

Getting press coverage can be great for business, but if you want to make a real impact, you need to let people know about it. So what are the best ways to get more eyes on this content? In this episode, I look at how you can promote your media coverage to a bigger audience. Here’s... READ MORE The post [104] How to PR your press coverage appeared first on Janet Murray.

Getting press coverage can be great for business, but if you want to make a real impact, you need to let people know about it. So what are the best ways to get more eyes on this content? In this episode, I look at how you can promote your media coverage to a bigger audience. Here’s... <a href="https://www.janetmurray.co.uk/104-how-to-pr-your-press-coverage/" rel="nofollow" target="_blank">READ MORE</a> The post <a href="https://www.janetmurray.co.uk/104-how-to-pr-your-press-coverage/" rel="nofollow" target="_blank">[104] How to PR your press coverage</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[104] How to PR your press coverage

Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you love to know what to post on Instagram to REALLY get your clients or customers engaging with you? If so you’ll love my latest podcast episode in it, where I share three key strategies that I've used to grow my Instagram followers by over a thousand followers in the last 30 days.  I look at three key strategies. What kind of content to share and how I went about making key changes to my Instagram content by creating content that my ideal clients or customers were interested in. I also share how often I’m posting and how to analyse what time you need to post to reach your followers. I also explain how you can get your content shared so that it can go viral and why you shouldn’t be afraid to be inspired by other people’s content and how to go about sharing other people’s content on your Instagram account to increase your following. PLUS why you HAVE to experiment to see what type of content your audience likes and why you shouldn't feel a failure if your content flops. And finally, I talk about hashtags and the strategies you can use to get the Instagram algorithm to show your posts to more people. So if you're looking to grow your Instagram account, you definitely need to listen to this episode. I’d love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes  Why I decided to start focusing on growing my Instagram followers (3:10) How to find out what type of content your ideal clients/customers engage with on Instagram (6:13) Why you need to find out what type of content appeals to your ideal client/customer (08:01) Why you shouldn’t worry if no one engages with your content (14:04) Why you need to focus on creating great content so that it gets shared (15:10) Why you should experiment with different formats for your images and text (17:13) How to research and find ideas for content to create by looking at other Instagram accounts (19:10) Why you should use other people's content for inspiration and how to  share content (20:01) How to analyse Instagram posts to figure out what made them popular (23:20) Why you shouldn’t worry if you don’t have the skill or time to make your grid amazing (25:20) Why experimenting with posting times will help you to reach your ideal followers (26:28) How to find the time to really make a difference on your Instagram account (29:02) How to research Instagram hashtags and why the follower size of the hashtag  matters (31:39) How to make the Instagram algorithm show your posts by using my hashtag strategy  (33:15) How to analyse a popular Instagram post by looking at the comments rather than the likes (38:41)  Resources @JanetMurrayuk  Instagram @IamSamBearFoot Instagram [378] How to use hashtags to build your online audience (podcast) [362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast) [353] How to grow your audience through Instagram Stories with Tyler McCall (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast episode) [093] How to use Instagram to promote your business with Sara Tasker (podcast) Canva Graphic design tool When to Post app (iOS) How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass)  Join the Media Diary Owners Club  Preorder your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you love to know what to post on Instagram to REALLY get your clients or customers engaging with you? If so you’ll love my latest podcast episode in it, where I share three key strategies that I've used to grow my Instagram followers by over a thousand followers in the last 30 days. I look at three key strategies. What kind of content to share and how I went about making key changes to my Instagram content by creating content that my ideal clients or customers were interested in. I also share how often I’m posting and how to analyse what time you need to post to reach your followers. I also explain how you can get your content shared so that it can go viral and why you shouldn’t be afraid to be inspired by other people’s content and how to go about sharing other people’s content on your Instagram account to increase your following. PLUS why you HAVE to experiment to see what type of content your audience likes and why you shouldn't feel a failure if your content flops. And finally, I talk about hashtags and the strategies you can use to get the Instagram algorithm to show your posts to more people. So if you're looking to grow your Instagram account, you definitely need to listen to this episode. I’d love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes <ul> <li>Why I decided to start focusing on growing my Instagram followers (3:10)</li> <li>How to find out what type of content your ideal clients/customers engage with on Instagram (6:13)</li> <li>Why you need to find out what type of content appeals to your ideal client/customer (08:01)</li> <li>Why you shouldn’t worry if no one engages with your content (14:04)</li> <li>Why you need to focus on creating great content so that it gets shared (15:10)</li> <li>Why you should experiment with different formats for your images and text (17:13)</li> <li>How to research and find ideas for content to create by looking at other Instagram accounts (19:10)</li> <li>Why you should use other people's content for inspiration and how to  share content (20:01)</li> <li>How to analyse Instagram posts to figure out what made them popular (23:20)</li> <li>Why you shouldn’t worry if you don’t have the skill or time to make your grid amazing (25:20)</li> <li>Why experimenting with posting times will help you to reach your ideal followers (26:28)</li> <li>How to find the time to really make a difference on your Instagram account (29:02)</li> <li>How to research Instagram hashtags and why the follower size of the hashtag  matters (31:39)</li> <li>How to make the Instagram algorithm show your posts by using my hashtag strategy  (33:15)</li> <li>How to analyse a popular Instagram post by looking at the comments rather than the likes (38:41)</li> </ul> Resources <a href="https://www.instagram.com/janmurrayuk/" rel="noopener nofollow" target="_blank">@JanetMurrayuk</a>  Instagram <a href="https://www.instagram.com/iamsambearfoot/" rel="noopener nofollow" target="_blank">@IamSamBearFoot</a> Instagram [378] <a href="https://www.janetmurray.co.uk/how-to-use-hashtags-to-build-your-online-audience/" rel="noopener noreferrer nofollow" target="_blank">How to use hashtags to build your online audience</a> (podcast) [362] <a href="https://www.janetmurray.co.uk/how-to-grow-your-instagram-following-to-27k-fast/" rel="noopener noreferrer nofollow" target="_blank">How to grow your Instagram following to 27K - fast with Chris Taylor</a> (podcast) [353] <a href="https://www.janetmurray.co.uk/how-to-grow-your-audience-through-instagram-stories-with-tyler-mccall/" rel="noopener noreferrer nofollow" target="_blank">How to grow your audience through Instagram Stories with Tyler McCal</a>l (podcast) [348] <a href="https://www.janetmurray.co.uk/write-social-media-posts-that-sell/" rel="noopener noreferrer nofollow" target="_blank">How to write social media posts that sell </a>(podcast episode) [343] <a href="https://www.janetmurray.co.uk/three-audiences-you-must-build-to-create-a-profitable-online-business/" rel="noopener noreferrer nofollow" target="_blank">The three audiences you must build to create a successful online business</a> (podcast episode) [093] <a href="https://www.janetmurray.co.uk/093-how-to-use-instagram-to-promote-your-business-with-sara-tasker/" rel="noopener noreferrer nofollow" target="_blank">How to use Instagram to promote your business with Sara Tasker</a> (podcast) <a href="https://www.canva.com/" rel="noopener nofollow" target="_blank">Canva Graphic design tool</a> <a href="https://apps.apple.com/gb/app/whentopost-best-times-to-post/id1054355818" rel="noopener nofollow" target="_blank">When to Post app</a> (iOS) <a href="https://www.janetmurray.co.uk/shop/lead-magnet-course/" rel="noopener noreferrer nofollow" target="_blank">How to create a high-converting lead magnet course</a> <a href="http://www.janetmurray.co.uk/shop/how-to-write-social-media-posts-that-sell/" rel="noopener noreferrer nofollow" target="_blank">How to write social media posts that sell (online masterclass) </a> Join the <a href="https://www.janetmurray.co.uk/shop/2020-media-diary-owners-club/" rel="noopener noreferrer nofollow" target="_blank">Media Diary Owners Club</a> <a href="https://www.janetmurray.co.uk/2020-media-diary-pre-order/" rel="noopener noreferrer nofollow" target="_blank">Preorder your 2020 Media Diary here</a> <a href="https://www.janetmurray.co.uk/shop/your-press-release-is-breaking-my-heart/" rel="noopener noreferrer nofollow" target="_blank">Buy my book Your press release is breaking my heart</a> <a href="https://www.janetmurray.co.uk/build-your-audience-programme/" rel="noopener noreferrer nofollow" target="_blank">Build Your Audience Programme</a> <a href="https://www.rev.com/blog/coupon?ref=janetmurray2" rel="noopener noreferrer nofollow" target="_blank">Rev.com</a>* <a href="https://www.kapwing.com/" rel="noopener noreferrer nofollow" target="_blank">Kapwing</a> <a href="https://www.janetmurray.co.uk/shop/social-media-videos-playbook/" rel="noopener noreferrer nofollow" target="_blank">Social Media Video Engagement Playbook</a> <a href="https://www.janetmurray.co.uk/shop/social-media-engagement-playbook/" rel="noopener noreferrer nofollow" target="_blank">Social Media Engagement Playbook</a> <a href="https://www.janetmurray.co.uk/shop/linkedin-playbook/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn Content Strategy Playbook</a> Connect with me on<a href="https://twitter.com/jan_murray" rel="noopener noreferrer nofollow" target="_blank"> Twitter</a>,<a href="https://www.instagram.com/janmurrayuk/" rel="noopener noreferrer nofollow" target="_blank"> Instagram</a>,<a href="https://www.facebook.com/JanetMurrayUK" rel="noopener noreferrer nofollow" target="_blank"> Facebook</a> and<a href="https://www.linkedin.com/in/janet-murray74/" rel="noopener noreferrer nofollow" target="_blank"> LinkedIn</a>

[379] How to grow your Instagram followers by 1k in 30 days

One of the biggest challenges of doing business online is being consistent with your content. In this episode, I explain how creating a media calendar could help you become more effective at planning and creating content - on your blog or vlog, in your email marketing and on social media. It will also help you generate ideas...  READ MORE The post  [204] How to create a media calendar for 2018 (and why you need to) appeared first on Janet Murray.

One of the biggest challenges of doing business online is being consistent with your content. In this episode, I explain how creating a media calendar could help you become more effective at planning and creating content - on your blog or vlog, in your email marketing and on social media. It will also help you generate ideas... <a href="https://www.janetmurray.co.uk/204-how-to-create-a-media-calendar-for-2018-and-why-you-need-to/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/204-how-to-create-a-media-calendar-for-2018-and-why-you-need-to/" rel="nofollow" target="_blank"> [204] How to create a media calendar for 2018 (and why you need to)</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[204] How to create a media calendar for 2018 (and why you need to)

Do you offer coaching, consultancy and training and find yourself spending hours creating bespoke proposals every time a prospective client gets in touch?   Or perhaps you’d like to offer some kind of coaching, consultancy or training but you’re not sure what you should be offering and you keep procrastinating about it and never actually...  READ MORE The post  [340] How to create a coaching or consultancy package for your business appeared first on Janet Murray.

Do you offer coaching, consultancy and training and find yourself spending hours creating bespoke proposals every time a prospective client gets in touch?   Or perhaps you’d like to offer some kind of coaching, consultancy or training but you’re not sure what you should be offering and you keep procrastinating about it and never actually... <a href="https://www.janetmurray.co.uk/how-to-create-a-coaching-or-consultancy-package-for-your-business/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/how-to-create-a-coaching-or-consultancy-package-for-your-business/" rel="nofollow" target="_blank"> [340] How to create a coaching or consultancy package for your business</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[340] How to create a coaching or consultancy package for your business

If you want to build a profitable business, email marketing is a must. But what should you write in your email copy? And can you ensure people actually read it? In this episode, business coach Nadia Finer shares her tips on crafting email marketing copy that people want to read. Here’s what you’ll learn in...  READ MORE The post  [113] How to write non-spammy marketing emails appeared first on Janet Murray.

If you want to build a profitable business, email marketing is a must. But what should you write in your email copy? And can you ensure people actually read it? In this episode, business coach Nadia Finer shares her tips on crafting email marketing copy that people want to read. Here’s what you’ll learn in... <a href="https://www.janetmurray.co.uk/113-how-to-write-non-spammy-marketing-emails/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/113-how-to-write-non-spammy-marketing-emails/" rel="nofollow" target="_blank"> [113] How to write non-spammy marketing emails</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[113] How to write non-spammy marketing emails

If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to ‘like’ and share the content you create In this episode, content marketing experts Andrew Pickering and Peter Gartland - aka Andrew and Pete - share their tips on creating content that...  READ MORE The post  [179] How to get more eyes on your content with Andrew and Pete appeared first on Janet Murray.

If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to ‘like’ and share the content you create In this episode, content marketing experts Andrew Pickering and Peter Gartland - aka Andrew and Pete - share their tips on creating content that... <a href="https://www.janetmurray.co.uk/179-how-to-get-more-eyes-on-your-content-with-andrew-and-pete/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/179-how-to-get-more-eyes-on-your-content-with-andrew-and-pete/" rel="nofollow" target="_blank"> [179] How to get more eyes on your content with Andrew and Pete</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[179] How to get more eyes on your content with Andrew and Pete

Aleisha McCormack

Would you love to create an ebook or guide for your industry?  In this podcast, Aleisha McCormack, podcaster, producer and entrepreneur, explains how she created and marketed her popular Bridechilla Wedding Planning Survival and Field Guides, including some top tips on how to build your audience and juggle a business alongside a full time job....  READ MORE The post  [274] How to create an ebook or guide for your industry with Aleisha McCormack appeared first on Janet Murray.

Would you love to create an ebook or guide for your industry?  In this podcast, Aleisha McCormack, podcaster, producer and entrepreneur, explains how she created and marketed her popular Bridechilla Wedding Planning Survival and Field Guides, including some top tips on how to build your audience and juggle a business alongside a full time job.... <a href="https://www.janetmurray.co.uk/how-to-create-an-ebook-or-guide-for-your-industry-with-aleisha-mccormack/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/how-to-create-an-ebook-or-guide-for-your-industry-with-aleisha-mccormack/" rel="nofollow" target="_blank"> [274] How to create an ebook or guide for your industry with Aleisha McCormack</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[274] How to create an ebook or guide for your industry with Aleisha McCormack

Experts predict that by the end of 2019, 80% of the content we consume online will be video. So if video isn’t part of your social media strategy, you could be missing a trick. But what kind of videos should you be posting on social media? How long should your videos be? And can you...  READ MORE The post  [347] How to create engaging social media videos (even if you hate being on camera) appeared first on Janet Murray.

Experts predict that by the end of 2019, 80% of the content we consume online will be video. So if video isn’t part of your social media strategy, you could be missing a trick. But what kind of videos should you be posting on social media? How long should your videos be? And can you... <a href="https://www.janetmurray.co.uk/347-how-to-create-engaging-social-media-videos-even-if-you-hate-being-on-camera/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/347-how-to-create-engaging-social-media-videos-even-if-you-hate-being-on-camera/" rel="nofollow" target="_blank"> [347] How to create engaging social media videos (even if you hate being on camera)</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[347] How to create engaging social media videos (even if you hate being on camera)

Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business - and reach more prospective clients, But how do you get engagement on your Facebook page - without spending a ton on ads? In this episode, I share 10 pieces of advice to...  READ MORE The post  [192] How to get more engagement on your Facebook page appeared first on Janet Murray.

Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business - and reach more prospective clients, But how do you get engagement on your Facebook page - without spending a ton on ads? In this episode, I share 10 pieces of advice to... <a href="https://www.janetmurray.co.uk/192-how-to-get-more-engagement-on-your-facebook-page/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/192-how-to-get-more-engagement-on-your-facebook-page/" rel="nofollow" target="_blank"> [192] How to get more engagement on your Facebook page</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[192] How to get more engagement on your Facebook page

You don’t have to be a professional photographer to build a loyal following on Instagram – and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instagram. Here’s what you’ll learn in this episode: Why...  READ MORE The post  [266] How to get more engagement on Instagram appeared first on Janet Murray.

You don’t have to be a professional photographer to build a loyal following on Instagram – and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instagram. Here’s what you’ll learn in this episode: Why... <a href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-instagram/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-instagram/" rel="nofollow" target="_blank"> [266] How to get more engagement on Instagram</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[266] How to get more engagement on Instagram

Suzi Grant

Suzi Grant has used her retirement to set up a successful blog and Instagram account which has led to major media coverage in high-profile publications like the New York Times and Daily Mail. In this episode, Suzi shares her tips on what it takes to grow a following on social media - and why it's...  READ MORE The post  [243] How to get media famous with Suzi Grant appeared first on Janet Murray.

Suzi Grant has used her retirement to set up a successful blog and Instagram account which has led to major media coverage in high-profile publications like the New York Times and Daily Mail. In this episode, Suzi shares her tips on what it takes to grow a following on social media - and why it's... <a href="https://www.janetmurray.co.uk/how-to-get-media-famous-with-suzi-grant/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/how-to-get-media-famous-with-suzi-grant/" rel="nofollow" target="_blank"> [243] How to get media famous with Suzi Grant</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[243] How to get media famous with Suzi Grant

Getting a regular column in a newspaper or magazine can be a really good way to help grow your business. In this episode, I share my advice on how to land a regular column and why it’s a good PR move. Here’s what you’ll learn in this episode: How most editors choose writers for their...  READ MORE The post  [228] How to land a regular column in a newspaper or magazine appeared first on Janet Murray.

Getting a regular column in a newspaper or magazine can be a really good way to help grow your business. In this episode, I share my advice on how to land a regular column and why it’s a good PR move. Here’s what you’ll learn in this episode: How most editors choose writers for their... <a href="https://www.janetmurray.co.uk/how-to-land-a-regular-column-in-a-newspaper-or-magazine-2/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/how-to-land-a-regular-column-in-a-newspaper-or-magazine-2/" rel="nofollow" target="_blank"> [228] How to land a regular column in a newspaper or magazine</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[228] How to land a regular column in a newspaper or magazine

Jessica Freeman

If you want to raise the profile of your business online, you cannot ignore the power of YouTube. In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video. Here’s what you’ll learn in this episode: Jess Freeman’s business story - how she helps businesses stand out using video The...  READ MORE The post [223] How to create and brand your own YouTube channel with Jessica Freeman appeared first on Janet Murray.

If you want to raise the profile of your business online, you cannot ignore the power of YouTube. In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video. Here’s what you’ll learn in this episode: Jess Freeman’s business story - how she helps businesses stand out using video The... <a href="https://www.janetmurray.co.uk/create-brand-youtube-channel-jessica-freeman/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/create-brand-youtube-channel-jessica-freeman/" rel="nofollow" target="_blank">[223] How to create and brand your own YouTube channel with Jessica Freeman</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[223] How to create and brand your own YouTube channel with Jessica Freeman

If you want to get more media coverage in 2017, the most important thing to know is that it’s all about timing. Here, I share five ways to increase your chances of getting a ‘yes’ from journalists when pitching stories. Here’s what you’ll learn in this episode: Why you should start by mapping out key...  READ MORE The post  [116] Five ways to get more media coverage in 2017 appeared first on Janet Murray.

If you want to get more media coverage in 2017, the most important thing to know is that it’s all about timing. Here, I share five ways to increase your chances of getting a ‘yes’ from journalists when pitching stories. Here’s what you’ll learn in this episode: Why you should start by mapping out key... <a href="https://www.janetmurray.co.uk/116-five-ways-to-get-more-media-coverage-in-2017/" rel="nofollow" target="_blank"> READ MORE</a> The post <a href="https://www.janetmurray.co.uk/116-five-ways-to-get-more-media-coverage-in-2017/" rel="nofollow" target="_blank"> [116] Five ways to get more media coverage in 2017</a> appeared first on <a href="https://www.janetmurray.co.uk" rel="nofollow" target="_blank">Janet Murray</a>.

[116] Five ways to get more media coverage in 2017

The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!

Best Episodes on Global Issues

The best podcast episodes on romantic relationships. Episodes talk about the 5 love languages, intimacy, and the taboo topics of sexual desires and infidelity. This topic is a deep dive into the science and complexities that face us in our relationships with others. Add episodes you're interested into your queue below!