EP46 | Amazon Ads Tracking – The Why, The How and The What
EP46 | Amazon Ads Tracking – The Why, The How and The What
Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs... Read more
27 Apr 2022
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6mins
EP45 | How To Use Sponsored Brands Category Targeting Campaigns For Keyword Research
EP45 | How To Use Sponsored Brands Category Targeting Campaigns For Keyword Research
Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the... Read more
20 Apr 2022
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7mins
EP44 | Why You Should Segment Branded Keywords With Your Amazon Ads
EP44 | Why You Should Segment Branded Keywords With Your Amazon Ads
If you've ever looked at your Amazon Ads Search Term Reports, you'll undoubtedly have noticed that, after some time, you... Read more
13 Apr 2022
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16mins
EP43 | How to Start Scaling Your Amazon Ads
EP43 | How to Start Scaling Your Amazon Ads
Scaling your Amazon Ads can seem daunting, overwhelming and a long way off if you're brand new to advertising your books... Read more
6 Apr 2022
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12mins
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EP42 | Diagnosing Your Low Non-Converting Amazon Ads
EP42 | Diagnosing Your Low Non-Converting Amazon Ads
Low or non-converting Amazon Ads are one of the biggest frustrations of advertisers; but why does it happen and how do y... Read more
30 Mar 2022
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21mins
EP41 | How Much Should You Be Bidding On Your Amazon Ads?
EP41 | How Much Should You Be Bidding On Your Amazon Ads?
Amazon Ads bidding is somewhat of a controversial topic with so many conflicting opinions, it can be difficult to know w... Read more
23 Mar 2022
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14mins
EP40 | Amazon Ads Mindset
EP40 | Amazon Ads Mindset
We are taking a little break from the tactical side of Amazon Ads this week and looking at one of, if not, 'the' most im... Read more
16 Mar 2022
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15mins
EP39 | Amazon Ads Negative Targeting
EP39 | Amazon Ads Negative Targeting
Amazon Ads can waste a lot of money on irrelevant keywords and ASINs, that, if not dealt with, can stack up to a stagger... Read more
9 Mar 2022
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12mins
EP38 | Amazon Ads Keyword Match Types Explained
EP38 | Amazon Ads Keyword Match Types Explained
Using the 3 different Keyword Match Types offered with Amazon Ads is critical for success. This week on the Author Ads A... Read more
2 Mar 2022
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10mins
EP37 | Amazon Ads Sponsored Brands Campaigns
EP37 | Amazon Ads Sponsored Brands Campaigns
Sponsored Products Ads should generally make up around 80% of your Amazon Ads budget because they are the Ads that gener... Read more
23 Feb 2022
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12mins
