Paintless repair always gets good reviews. Touch up does not. Is there something we are doing to cause problems for our customers? What can you do to protect your business? SHOWNOTES

Paintless repair always gets good reviews. Touch up does not. Is there something we are doing to cause problems for our customers? What can you do to protect your business? <a href="https://pdrsecrets.com/podcast/1-star-review-102" rel="noopener nofollow" target="_blank">SHOWNOTES</a>

PM102 - We Got a 1-Star Review and Its Your Fault!

Jim Sullivan

By the time the storm was over and they fixed all the cars, Jim and his partner lost $25,000. Each.        The worst part? It didn't have to happen.        Jim even saw it coming.        At one point, he suggested the body shop should sign the invoices on all the cars.        “Oh no, Dusty always pays.”       Only this time, Dusty didn’t pay.       Why did Jim Sullivan tell us this story? Because he provides PDR estimating software. The program which could have stopped this huge hail storm loss.        Listen to find out how you can:        protect yourself and your partners at a storm   track whats happening at your body shop hail sites   allow your shops to write estimates   get more money on your big dent jobs        Be sure and listen to the end. Especially if you never want to get ripped off at a hail storm.   SHOWNOTES

By the time the storm was over and they fixed all the cars, Jim and his partner lost $25,000. Each.    The worst part? It didn't have to happen.    Jim even saw it coming.    At one point, he suggested the body shop should sign the invoices on all the cars.    “Oh no, Dusty always pays.”   Only this time, Dusty didn’t pay.   Why did Jim Sullivan tell us this story? Because he provides PDR estimating software. The program which could have stopped this huge hail storm loss.    Listen to find out how you can:   <ul> <li> protect yourself and your partners at a storm </li> <li> track whats happening at your body shop hail sites </li> <li> allow your shops to write estimates </li> <li> get more money on your big dent jobs </li> </ul>   Be sure and listen to the end. Especially if you never want to get ripped off at a hail storm. <a href="https://pdrsecrets.com/pdr-training/estimate-hail-big-dents-101/" rel="nofollow" target="_blank"> SHOWNOTES</a>

PM101- Sullivan PDR Estimator owner Jim Sullivan

Customers are the lifeblood of your paintless business. Would you trust your interactions with them to artificial intelligence? Only if you were certain it would result in a better experience for them. Have we reached the point in tech advancements to allow for this? Yes, we think so. Listen to see how we are implementing a better start to the pdr estimating process using bots and believe it or not, facebook. SHOWNOTES

Customers are the lifeblood of your paintless business. Would you trust your interactions with them to artificial intelligence? Only if you were certain it would result in a better experience for them. Have we reached the point in tech advancements to allow for this? Yes, we think so. Listen to see how we are implementing a better start to the pdr estimating process using bots and believe it or not, facebook. <a href="https://pdrsecrets.com/paintless-business/hire-robot-run-your-pdr-business-100/" rel="noopener nofollow" target="_blank">SHOWNOTES</a>

PM100: Hire a Robot to Run Your PDR Office?

Your dad liked them. You liked them. Now your kids like them and they are telling all their friends.  Something which appeals to three generations or more, this is what we call timeless.  Baseball? Yeah, but its really a pastime.  We’re talking about things which seem temporary, like popular music.  Music is popular for a small window of time, then it falls off a cliff into the realm of yesterday. But not all.  Led Zeppelin to wit. Each new group of teenagers “discovers” this group and their world is changed forever.  This is timeless.  Is there a way to position your business in your customer’s minds the same way?  How to stand out Create an experience Stay “top of mind”  Also in this episode: How we lost 8 reviews and why we love how we got them.  SHOWNOTES

Your dad liked them. You liked them. Now your kids like them and they are telling all their friends.  Something which appeals to three generations or more, this is what we call timeless.  Baseball? Yeah, but its really a pastime.  We’re talking about things which seem temporary, like popular music.  Music is popular for a small window of time, then it falls off a cliff into the realm of yesterday. But not all.  Led Zeppelin to wit. Each new group of teenagers “discovers” this group and their world is changed forever.  This is timeless.  Is there a way to position your business in your customer’s minds the same way? <ul> <li>How to stand out</li> <li>Create an experience</li> <li>Stay “top of mind”</li> </ul> Also in this episode: How we lost 8 reviews and why we love how we got them.  <a href="https://pdrsecrets.com/paintless-markeing/make-pdr-business-timeless-99/" rel="noopener nofollow" target="_blank">SHOWNOTES</a>

PM99-Make Your PDR Business Timeless

Robo calls. Always an interruption when you’re in the middle of a dent repair. Every call starts with a lie, too.  “You’re listing is not correct…” or some such nonsense.  But there really is a way for a well meaning person, or worse an evil competitor to alter your listing. If you’re not careful, you may not even know about it for a time.   Also, year end, we talk tax planning again.    Finally, the best way to negotiate with an insurance adjuster, and exactly when and where you will need it.    SHOWNOTES Click above to see links to all the articles we talked about in today's episode

Robo calls. Always an interruption when you’re in the middle of a dent repair. Every call starts with a lie, too.  “You’re listing is not correct…” or some such nonsense.  But there really is a way for a well meaning person, or worse an evil competitor to alter your listing. If you’re not careful, you may not even know about it for a time.   Also, year end, we talk tax planning again.    Finally, the best way to negotiate with an insurance adjuster, and exactly when and where you will need it.    <a href="https://pdrsecrets.com/paintless-marketing/google-my-business-page-danger-98/" rel="noopener nofollow" target="_blank">SHOWNOTES</a> Click above to see links to all the articles we talked about in today's episode

PM98 Your Google Listing Might (Really) Be In Danger

You sell dent repair services. This customer has a dent. Naturally, you start selling your dent repair service.  Oops you missed it.  Fixing the dent is only one of the things they want (and its the last they want to talk about).  Listen to uncover the six things your customer really wants. Then check out the shownotes for the list which will help you sell more, and write unbeatable ads.

You sell dent repair services. This customer has a dent. Naturally, you start selling your dent repair service.  Oops you missed it.  Fixing the dent is only one of the things they want (and its the last they want to talk about).  Listen to uncover the six things your customer really wants. Then check out the <a href="https://pdrsecrets.com/paintless-marketing/what-pdr-customer-really-wants-97/" rel="noopener nofollow" target="_blank">shownotes</a> for the list which will help you sell more, and write unbeatable ads.

PM97-What Your PDR Customer Really Wants

If you’re like every PDR tech who ever pushed a dent, you love new tools. We love seeing the new stuff too, even when its just for using around the office.  Over the years, we’ve found some apps or software which makes life easier. Listen to the tools we use in the dent repair office.    SHOWNOTES   You're going to want to click above, lots of links to these great tools!

If you’re like every PDR tech who ever pushed a dent, you love new tools. We love seeing the new stuff too, even when its just for using around the office.  Over the years, we’ve found some apps or software which makes life easier. Listen to the tools we use in the dent repair office.    <a href="https://pdrsecrets.com/paintless-business/apps-office-tech-pdr-comany-96/" rel="noopener nofollow" target="_blank">SHOWNOTES</a>   You're going to want to click above, lots of links to these great tools!

PM96- Apps and Office Tech for PDR Companies

They say every idea worth spreading starts on the West Coast of the USA. Not this time. PDR started two different places at the same time. Neither of them have a zip code starting with 9. Listen to how paintless began according to all the mostly true stories we’ve heard through the years. Also, why the changes coming in PDR will totally catch you off guard. SHOWNOTES Links Mentioned: Ep. 21 Should You Design Your Own PDR Tools

They say every idea worth spreading starts on the West Coast of the USA. Not this time. PDR started two different places at the same time. Neither of them have a zip code starting with 9. Listen to how paintless began according to all the mostly true stories we’ve heard through the years. Also, why the changes coming in PDR will totally catch you off guard. <a href="https://pdrsecrets.com/paintless-business/history-pdr-95" rel="noopener nofollow" target="_blank">SHOWNOTES</a> Links Mentioned: <a href="https://pdrsecrets.com/pdr-tools/should-you-design-pdr-tools/" rel="noopener nofollow" target="_blank">Ep. 21 Should You Design Your Own PDR Tools</a>

PM95- The History of PDR

Ninety days from starting. All the time needed for you to realize running a PDR business is not as great as you thought it might be.  You get more deductions, but also find you pay higher personal taxes.  The competition are fools and are ruining the business with unsustainable pricing. The state government is threatening to pass a law which will take away a good part of your business.     Somebody's gotta do something about this industry!    What is the single most important thing to remember about your industry? What’s the most effective way to make changes? The real driving force behind most industry associations.     Listen as we pull back the curtain on what’s real and what’s not in the PDR industry.  SHOWNOTES

Ninety days from starting. All the time needed for you to realize running a PDR business is not as great as you thought it might be. <ul> <li>You get more deductions, but also find you pay higher personal taxes. </li> <li>The competition are fools and are ruining the business with unsustainable pricing.</li> <li>The state government is threatening to pass a law which will take away a good part of your business. </li> </ul> Somebody's gotta do something about this industry! <ul> <li>What is the single most important thing to remember about your industry?</li> <li>What’s the most effective way to make changes?</li> <li>The real driving force behind most industry associations. </li> </ul> Listen as we pull back the curtain on what’s real and what’s not in the PDR industry.  <a href="SHOWNOTES" rel="noopener nofollow" target="_blank">SHOWNOTES</a>

PM94-Do You Hate the PDR Industry?

Imagine coughing up money for a new car only to find it has hail damage on it. The underhanded way the dealer treated this customer would make Bernie Madoff blush.    Herein lies the reason for becoming more than just a metal pusher.   Consumer education builds trust.Trust builds sales. The stories you hear and experience can become public service announcements. You’ll see how to forearm your clients against dealer fraud and other shenanigans.    SHOWNOTES

Imagine coughing up money for a new car only to find it has hail damage on it. The underhanded way the dealer treated this customer would make Bernie Madoff blush.    Herein lies the reason for becoming more than just a metal pusher.   Consumer education builds trust.Trust builds sales. The stories you hear and experience can become public service announcements. You’ll see how to forearm your clients against dealer fraud and other shenanigans.    <a href="https://pdrsecrets.com/paintless-business/dealer-hail-fraud-93/" rel="noopener nofollow" target="_blank">SHOWNOTES</a>

PM93-Hail Fraud - How and Why to Educate PDR Customers

Learning Paintless Dent Repair and getting business was hard. It doesn’t need to be, especially when you discover interesting things from other fields. Things which at first do not appear related at all. This Podcast will make these connections to marketing and selling your service, and yes, to pushing dents.

Tim olson &amp; Derek why your voice make me sleepe all time? you guys are awesome I like the podcast, I still have all the videos I got from pdr mentor see what I see, those videos are gold, thank you.

Excellent podcasts

Enjoy listening to your Podcast. Thank you for taking the time to share your knowledge.

Enjoy Podcast

Paintless Mentor Podcast | Paintless Dent Repair Training | Automotive Repair Marketing | Mobile Marketing

Sheets of paper, sheets of metal. Two very different things. Or so you would think. Make a few folds in paper and you've got a paper airplane. Folds in metal? Turns it into a door, a hood, ultimately, a car. Every fold, crease and curve in sheet metal allows a car to hold its shape. Understand this and your dent repair will get better by leaps and bounds. You'll even have more fun pushing as you learn to make things work in your favor.  Why does one dent behave different from another? How this fundamental principle applies to every dent and every repair method too What every push is really doing to your panel  SHOWNOTES

Sheets of paper, sheets of metal. Two very different things. Or so you would think. Make a few folds in paper and you've got a paper airplane. Folds in metal? Turns it into a door, a hood, ultimately, a car. Every fold, crease and curve in sheet metal allows a car to hold its shape. Understand this and your dent repair will get better by leaps and bounds. You'll even have more fun pushing as you learn to make things work in your favor. <ul> <li>Why does one dent behave different from another?</li> <li>How this fundamental principle applies to every dent and every repair method too</li> <li>What every push is really doing to your panel</li> </ul> <a href="http://pdrsecrets.com/pdr-training/tension-paintless-dent-repair-training" rel="nofollow" target="_blank">SHOWNOTES</a>

PM57 - Tension? Auto panels have it. Use it to fix dents easier.

"I don't do windows" becomes a metaphor for a dent pusher with principles. The question came from a student who does paint repair and paintless dent repair. "How can I get more PDR and move away from the paintwork?" Also, more proof high PDR pricing works Working hail in another country, what do you need to do before you go? What tools to take and what to leave home. SHOWNOTES

"<a href="http://pdrsecrets.com/podcast/pdr-business-power-saying-no/" rel="nofollow" target="_blank">I don't do windows</a>" becomes a metaphor for a dent pusher with principles. The question came from a student who does paint repair and paintless dent repair. "How can I get more PDR and move away from the paintwork?" Also, more <a href="http://pdrsecrets.com/podcast/get-higher-price-paintless-dent/" rel="nofollow" target="_blank">proof high PDR pricing</a> works Working <a href="http://pdrsecrets.com/paintless-dent-info/how-to-work-hail-without-getting-ripped-off/" rel="nofollow" target="_blank">hail in another country</a>, what do you need to do before you go? What tools to take and what to leave home. <a href="http://pdrsecrets.com/podcast/choosy-paintless-principles-pm44" rel="nofollow" target="_blank">SHOWNOTES</a>

PM44-We Don't Do That - Be Choosy Get More Work

Where are we headed and when will get there? Will the paintless dent repair business get easier? Harder?  Are brokers taking over the hail business? What can you do about it? Will the T-hotbox take over the business and make push-behinders obsolete? Should you switch to glue pull PDR only?  Listen as we talk about what's to come and some updates too:  What's the final cost of our thank you card program? How State Farm thinks about what you do.   SHOWNOTES Also mentioned in this episode: Get PDR Reviews on Purpose T-Hotbox tips with Drew Lechtenberg of Druztoolz.com

Where are we headed and when will get there? Will the paintless dent repair business get easier? Harder? <ul> <li>Are brokers taking over the hail business? What can you do about it?</li> <li>Will the T-hotbox take over the business and make push-behinders obsolete?</li> <li>Should you switch to glue pull PDR only?</li> </ul> Listen as we talk about what's to come and some updates too: <ul> <li>What's the final cost of our thank you card program?</li> <li>How State Farm thinks about what you do.</li> </ul> <a href="http://pdrsecrets.com/paintless-business/future-of-paintless-repair-52" rel="nofollow" target="_blank"> SHOWNOTES</a> Also mentioned in this episode: <a href="http://pdrsecrets.com/podcast/paintless-business-reviews-how-to/" rel="nofollow" target="_blank">Get PDR Reviews on Purpose</a> <a href="http://pdrsecrets.com/podcast/druztoolz-paintless-tools-41/" rel="nofollow" target="_blank">T-Hotbox tips with Drew Lechtenberg</a> of <a href="http://Druztoolz.com" rel="nofollow" target="_blank">Druztoolz.com</a>

PM 52- The Future of Paintless Dent Repair

Metal is fascinating when you take a peek under the hood. What is hidden under layers of paint? Find out and you may change your approach to paintless repair.  Which dents are stretched? Why do oil cans happen? What pushing (or pulling) really does   Episode 9: History of PDR Blending SHOWNOTES Long click on link to go to it.

Metal is fascinating when you take a peek under the hood. What is hidden under layers of paint? Find out and you may change your approach to paintless repair. <ul> <li>Which dents are stretched?</li> <li>Why do oil cans happen?</li> <li>What pushing (or pulling) really does </li> </ul> <a href="http://www.pdrsecrets.com/podcast/pdr-blending-history/" rel="nofollow" target="_blank">Episode 9: History of PDR Blending</a> <a href="http://www.pdrsecrets.com/podcast/pdr-mistakes-discover-metal" rel="nofollow" target="_blank">SHOWNOTES</a> Long click on link to go to it.

EP19: Dent mistakes you?ll stop when you discover this metal secret

This question came from Joe, a student and Paintless Mentor Podcast listener: "usually nobody talks about the very beginning of starting the pdr business a step by step detailed info would be very helpful. Thank you.Joe' Another way to ask: Take away all your customers, leave you with nothing but your experience and knowledge, what would you do to start a PDR business today? This question gets at the core of what we know. Listen, if I could take you forward to the future and calm your nerves about what lies ahead for you and your PDR business, you’d be unstoppable. This is the next best thing.   How to make yourself legitimate Why you must pull the trigger on getting paid (and where and how to do it) What one thing you can do on every dent to make it pay you from here on out Give this away to your best customers (and what to ask for in return) Tips on getting business that cost you nothing, and some that will cost you very little How to sharpen your skills even further   SHOWNOTES (long click to follow links) Episodes mentioned  Market Your Paintless Business 1  Market Your Paintless Business 2 How to be the go-to guy in your PDR Market  Guaranteed - This Will Build Your PDR Business

This question came from Joe, a student and Paintless Mentor Podcast listener: "usually nobody talks about the very beginning of starting the pdr business a step by step detailed info would be very helpful. Thank you.Joe' Another way to ask: Take away all your customers, leave you with nothing but your experience and knowledge, what would you do to start a PDR business today? This question gets at the core of what we know. Listen, if I could take you forward to the future and calm your nerves about what lies ahead for you and your PDR business, you’d be unstoppable. This is the next best thing.  <ul> <li>How to make yourself legitimate</li> <li>Why you must pull the trigger on getting paid (and where and how to do it)</li> <li>What one thing you can do on every dent to make it pay you from here on out</li> <li>Give this away to your best customers (and what to ask for in return)</li> <li>Tips on getting business that cost you nothing, and some that will cost you very little</li> <li>How to sharpen your skills even further</li> </ul> <a href="pdrsecrets.com/podcast/%20starting-paintless-business-step-by-step/" rel="nofollow" target="_blank"> SHOWNOTES</a> (long click to follow links) Episodes mentioned <a href="http://pdrsecrets.com/podcast/paintless-local-business-marketing/" rel="nofollow" target="_blank"> Market Your Paintless Business 1 </a> <a href="http://pdrsecrets.com/podcast/pdr-local-business-marketing/" rel="nofollow" target="_blank">Market Your Paintless Business 2</a> <a href="http://pdrsecrets.com/podcast/where-start-paintless-hail-dent/" rel="nofollow" target="_blank">How to be the go-to guy in your PDR Market</a> <a href="http://pdrsecrets.com/podcast/paintless-dent-repair-business-guarantee/" rel="nofollow" target="_blank"> Guaranteed - This Will Build Your PDR Business</a>

EP26 Starting Over: What to Tell My Newbie Self

When starting out, you face competition which can seem too big to take on. Multi tech firms like Dent Wizard, more established techs, and even body shops that outsource their dents. What can you do, being the new kid on the block? Its the classic David Vs. Goliath technique. Use their assets against them. Listen to find out how. Get the advantage over:  Large companies More experienced techs Outsourcers Gorilla Fan TV givers?!  Also discover:  is it legal to save a deductible? how to maximize profits on a job  SHOWNOTES Episodes mentioned:  Market your PDR Business Part 1 Market Your PDR Business Part 2 Ethical Persuasion Techniques 

When starting out, you face competition which can seem too big to take on. Multi tech firms like Dent Wizard, more established techs, and even body shops that outsource their dents. What can you do, being the new kid on the block? Its the classic David Vs. Goliath technique. Use their assets against them. Listen to find out how. Get the advantage over: <ul> <li>Large companies</li> <li>More experienced techs</li> <li>Outsourcers</li> <li>Gorilla Fan TV givers?!</li> </ul> Also discover: <ul> <li>is it legal to save a deductible?</li> <li>how to maximize profits on a job</li> </ul> <a href="http://pdrsecrets.com/podcast/new-pdr-business-how-compete" rel="nofollow" target="_blank">SHOWNOTES</a> Episodes mentioned: <a href="http://pdrsecrets.com/podcast/paintless-local-business-marketing/" rel="nofollow" target="_blank"> Market your PDR Business Part 1</a> <a href="http://pdrsecrets.com/podcast/pdr-local-business-marketing/" rel="nofollow" target="_blank">Market Your PDR Business Part 2</a> <a href="http://pdrsecrets.com/podcast/paintless-persuasion-marketing/" rel="nofollow" target="_blank">Ethical Persuasion Techniques </a>

EP36-How to Compete When Your PDR Business is New

Getting your business to the top of your market is smart. It all begins with placing you and your business at the top of the customer's mind.   how to position your business the right way why your competitors won't use it why you should start now, even if it doesn't feel right   A small but loud competitor just closed their doors. How should we react? How does it affect the long game for your business? Episodes mentioned: Hug Your Competition Persuade Your PDR Customers Ethically SHOWNOTES

Getting your business to the top of your market is smart. It all begins with placing you and your business at the top of the customer's mind.  <ul> <li>how to position your business the right way</li> <li>why your competitors won't use it</li> <li>why you should start now, even if it doesn't feel right</li> </ul> A small but loud competitor just closed their doors. How should we react? How does it affect the long game for your business? Episodes mentioned: <a href="http://pdrsecrets.com/podcast/embrace-paintless-competition/" rel="nofollow" target="_blank">Hug Your Competition</a> <a href="http://pdrsecrets.com/podcast/paintless-persuasion-marketing/" rel="nofollow" target="_blank">Persuade Your PDR Customers Ethically</a> <a href="http://pdrsecrets.com/podcast/pdr-business-positioning" rel="nofollow" target="_blank">SHOWNOTES</a>

EP35-Put Your PDR Business at the Top of the Mountain

How to save time and make more money on hail estimates. Whereto turn for proper procedures. When to turn to the industry for help and how to keep abalanced view of it. Do you love dents so much that you’d do them for free? Why youmust place value on everything you do. The top question to ask about any group.

How to save time and make more money on hail estimates. Where to turn for proper procedures.  When to turn to the industry for help and how to keep a balanced view of it.  Do you love dents so much that you’d do them for free? Why you must place value on everything you do.  The top question to ask about any group.

EP15: Hail Estimating Tips

There are two things I can guarantee about your business. One you absolutely need to offer a strong guarantee to your PDR customers. Two, you probably don’t want to or are possibly afraid to give one.   How can you offer a compelling guarantee without getting ripped off? What it can do for your business Why your competition won’t give one, and why you should How long should a guarantee be for? The implied guarantee you never meant to give (and how its enforced)  SHOWNOTES

There are two things I can guarantee about your business. One you absolutely need to offer a strong guarantee to your PDR customers. Two, you probably don’t want to or are possibly afraid to give one.  <ul> <li>How can you offer a compelling guarantee without getting ripped off?</li> <li>What it can do for your business</li> <li>Why your competition won’t give one, and why you should</li> <li>How long should a guarantee be for?</li> <li>The implied guarantee you never meant to give (and how its enforced)</li> </ul> <a href="http://pdrsecrets.com/podcast/paintless-dent-repair-business-guarantee" rel="nofollow" target="_blank">SHOWNOTES</a>

EP 25 Guaranteed: this will build your PDR business

“Have you guys ever burned out pushing dents?” "No, I haven’t” This was my answer to Ron Kronon in this episode’s interview.  But I was not completely honest. Burn out just might be why I stopped the paintless dealer work in 2003.  What I felt then was the hopeless futility of doing dealer work.  They tried to hire one of my employees to compete with me. They set the prices. They dictated my earnings.  The only way to win the game was not to play.  If you do dealer work and this bothers you, sorry. It still bothers me.  Looking back now, I see most of my beliefs about doing dealer work were internal nonsense.  I think there is a right way to do it. Stay in charge. Keep your sanity. Not feel backed into a corner.  The “I gotta do this unfixable car or I’ll lose the account” nonsense that seems to rule the PDR vendors belief system.  Derek and I have worked hard to overcome this.  Its worked out well, both in income and emotional well being.  But here’s the reality.  A good business setup for any paintless tech is going to be a balanced mix of retail and wholesale. How we choose to do business is not right for all and we know this.  What does a dealer used car manager or recon manager think of you as a vendor? What mistakes does he see you making when you try to get his work? To find out, we interviewed Ron Kronon, a 30 year vet of wholesale PDR. He also grew up around dealerships.    SHOWNOTES   In this episode you’ll discover:  Why some PDR techs give up too soon on dealer accounts A better way to give a price so you don’t lose the gravy part of the repair Why selective quality may be a necessary evil when doing dealer work   Related Episode: Work Wholesale the Right Way

“Have you guys ever burned out pushing dents?” "No, I haven’t” This was my answer to Ron Kronon in this episode’s interview.  But I was not completely honest. Burn out just might be why I stopped the paintless dealer work in 2003.  What I felt then was the hopeless futility of doing dealer work.  They tried to hire one of my employees to compete with me. They set the prices. They dictated my earnings.  The only way to win the game was not to play.  If you do dealer work and this bothers you, sorry. It still bothers me.  Looking back now, I see most of my beliefs about doing dealer work were internal nonsense.  I think there is a right way to do it. Stay in charge. Keep your sanity. Not feel backed into a corner.  The “I gotta do this unfixable car or I’ll lose the account” nonsense that seems to rule the PDR vendors belief system.  Derek and I have worked hard to overcome this.  Its worked out well, both in income and emotional well being.  But here’s the reality.  A good business setup for any paintless tech is going to be a balanced mix of retail and wholesale. How we choose to do business is not right for all and we know this.  What does a dealer used car manager or recon manager think of you as a vendor? What mistakes does he see you making when you try to get his work? To find out, we interviewed Ron Kronon, a 30 year vet of wholesale PDR. He also grew up around dealerships.    <a href="https://pdrsecrets.com/dealer-pdr/ron-kronon-get-wholesale-pdr-accounts-78/" rel="nofollow" target="_blank">SHOWNOTES</a>   In this episode you’ll discover: <ul> <li>Why some PDR techs give up too soon on dealer accounts</li> <li>A better way to give a price so you don’t lose the gravy part of the repair</li> <li>Why selective quality may be a necessary evil when doing dealer work </li> </ul> Related Episode: <a href="https://pdrsecrets.com/paintless-dent-info/the-right-way-to-work-wholesale-pdr-episode-3/" rel="nofollow" target="_blank">Work Wholesale the Right Way</a>

PM78-Ron Kronon - How to Get and Keep Wholesale PDR

Pushing, practicing or staying with a big dent, how do you keep at it? Everyone thinks you push for money, here’s why its not so.  The success secret of America’s first comedic billionaire.  Mistakes dent guys make: forgetting to use this technique on the phone.   Episode 1: Gameify Your PDR Training Episode 17: Customers: Do You see Dents Like They Do? Plus, Tools we like, Mistakes dent guys make, and the real reason for procrastination.   SHOWNOTES   Long click to go to link above.

Pushing, practicing or staying with a big dent, how do you keep at it? Everyone thinks you push for money, here’s why its not so.  The success secret of America’s first comedic billionaire.  Mistakes dent guys make: forgetting to use this technique on the phone.   Episode 1: <a href="http://www.pdrsecrets.com/paintless-dent-info/podcast-how-to-gameify-your-pdr-training/" rel="nofollow" target="_blank">Gameify Your PDR Training</a> Episode 17: <a href="http://www.pdrsecrets.com/paintless-dent-info/podcast-how-to-gameify-your-pdr-training/" rel="nofollow" target="_blank">Customers: Do You see Dents Like They Do?</a> Plus, Tools we like, Mistakes dent guys make, and the real reason for procrastination.   <a href="http://www.pdrsecrets.com/podcast/paintless-dent-training-motivation" rel="nofollow" target="_blank">SHOWNOTES</a>   Long click to go to link above.

EP18: How to Stay Motivated 

Thinking of joining a paintless dent company and being trained by them? You may be asked to sign a no compete. Sound fair? They can be. But they can also be a devilishly one-sided agreemnt. Here's how to tell.  Tim's story from leaving Dent Doctor - the good, bad and ugly. How I wound up signing an agreement I knew to be unfair How it came to be tested in court battle Why I would still use one today and how to play fair with your employees  SHOWNOTES

Thinking of joining a paintless dent company and being trained by them? You may be asked to sign a no compete. Sound fair? They can be. But they can also be a devilishly one-sided agreemnt. Here's how to tell. <ul> <li>Tim's story from leaving Dent Doctor - the good, bad and ugly.</li> <li>How I wound up signing an agreement I knew to be unfair</li> <li>How it came to be tested in court battle</li> <li>Why I would still use one today and how to play fair with your employees</li> </ul> <a href="http://pdrsecrets.com/podcast/no-compete-training-pdr" rel="nofollow" target="_blank">SHOWNOTES</a>

EP31 - Should You Sign a No Compete?

Your side gig. Your hobbies. Bet you have one or both. When you study these and compare to the paintless dent business, do you notice the similarities in their behaviors? The things which make a group turn on itself are not really unique to PDR. Other niches make this painfully clear: the same attitudes and strange views exist everywhere you look. People are people, right?  Flame wars and cyber bullies on a PDR forum, do they only exist in your business? What makes the trolls come out anyways? What can you learn from it?  You and I sell dent repair service. Understanding why someone behaves as they do, is helpful. Listen as we veer far afield and look at some other niches, then bring you back sideways to put it all to good use. Tips you can apply when hiring, in your own family, and even in situations where you are the one being served.  SHOWNOTES

Your side gig. Your hobbies. Bet you have one or both. When you study these and compare to the paintless dent business, do you notice the similarities in their behaviors? The things which make a group turn on itself are not really unique to PDR. Other niches make this painfully clear: the same attitudes and strange views exist everywhere you look. People are people, right? <ul> <li>Flame wars and cyber bullies on a PDR forum, do they only exist in your business?</li> <li>What makes the trolls come out anyways?</li> <li>What can you learn from it?</li> </ul> You and I sell dent repair service. Understanding why someone behaves as they do, is helpful. Listen as we veer far afield and look at some other niches, then bring you back sideways to put it all to good use. Tips you can apply when hiring, in your own family, and even in situations where you are the one being served. <a href="https://pdrsecrets.com/paintless-training/no-business-like-pdr-85/" rel="nofollow" target="_blank"> SHOWNOTES</a>

PM85- There's No Business Like PDR?

What ya gonna do on this dent? Push it, pull it, knock it down. Look again. How about now? Explore with us a simple approach for paintless dent repair. See why and how the best use it daily and some don’t even know they’re using it.  This is how all the methods of dent removal come together for you to make faster, easier repairs.  Once you see it, you’ll know why we call it the Unified Theory of PDR. Because I don’t love the word “theory” for its dual meaning, a definition is needed. As used in our discussion, it “a set of principles on which the practice of an activity is based."   SHOWNOTES

What ya gonna do on this dent? Push it, pull it, knock it down. Look again. How about now? Explore with us a simple approach for paintless dent repair. See why and how the best use it daily and some don’t even know they’re using it.  This is how all the methods of dent removal come together for you to make faster, easier repairs.  Once you see it, you’ll know why we call it the Unified Theory of PDR. Because I don’t love the word “theory” for its dual meaning, a definition is needed. As used in our discussion, it “a set of principles on which the practice of an activity is based."   <a href="https://pdrsecrets.com/paintless-training/unified-theory-pdr-87/" rel="nofollow" target="_blank">SHOWNOTES</a>

PM87- The Unified Theory of PDR

Your customers are smart, that’s how they wound up in your shop or on the phone with you.  From you they need guidance, but what’s the best way to give it? Come right out and tell them what to do? Might work sometimes.  Better if you help them in a way which makes them feel as if it was their own discovery. What follows will be their own decision.  For this, you need influence. The ethical means to build the bridge to your business.  This is part 2 of our Persuasion episodes. Based on the newest book by Robert Cialdini   SHOWNOTES   Links in this Episode Persuasion PDR Marketing Part 1 Pre-suasion by Robert Cialdini

Your customers are smart, that’s how they wound up in your shop or on the phone with you.  From you they need guidance, but what’s the best way to give it? Come right out and tell them what to do? Might work sometimes.  Better if you help them in a way which makes them feel as if it was their own discovery. What follows will be their own decision.  For this, you need influence. The ethical means to build the bridge to your business.  This is part 2 of our Persuasion episodes. Based on the newest book by Robert Cialdini   <a href="https://pdrsecrets.com/paintless-marketing/influencing-pdr-customers-90/" rel="noopener nofollow" target="_blank">SHOWNOTES</a>   Links in this Episode <a href="https://pdrsecrets.com/podcast/paintless-persuasion-marketing/" rel="nofollow" target="_blank">Persuasion PDR Marketing Part 1</a> <a href="http://amzn.to/2xrMsH7" rel="nofollow" target="_blank">Pre-suasion by Robert Cialdini</a>

PM90-Influencing PDR Customers - Part II

Fixing a dent without painting is solving lots of tiny problems. Running a paintless shop means solving bigger problems.        An unauthorized, unskilled broker comes to town. A competitor stealing “your” account. Someone makes a false statement about PDR on the internet.        Must you tackle these head on?       Someone needs to do something.       The temptation is there, and they do get a lot of our attention, but is this where you want to put your focus?       This episode is a reminder to us that some problems are like gravity. Can’t change it. But it doesn’t have to hold you down.      SHOWNOTES     You’ll face the truth about:        dents unfixable   used car dealers behavior   competitors   customers    PDR training    Links mentioned in this episode: Book: Designing Your Life Hail Car Trouble - episode 84

Fixing a dent without painting is solving lots of tiny problems. Running a paintless shop means solving bigger problems.    An unauthorized, unskilled broker comes to town. A competitor stealing “your” account. Someone makes a false statement about PDR on the internet.    Must you tackle these head on?   Someone needs to do something.   The temptation is there, and they do get a lot of our attention, but is this where you want to put your focus?   This episode is a reminder to us that some problems are like gravity. Can’t change it. But it doesn’t have to hold you down.    <a href="https://pdrsecrets.com/paintless-training/focus-right-problem-86/" rel="noopener nofollow" target="_blank">SHOWNOTES</a>   You’ll face the truth about:   <ul> <li> dents unfixable </li> <li> used car dealers behavior </li> <li> competitors </li> <li> customers  </li> <li> PDR training  </li> </ul> Links mentioned in this episode: Book: <a href="http://designingyour.life/the-book/" rel="noopener nofollow" target="_blank">Designing Your Life</a> <a href="https://pdrsecrets.com/paintless-training/travis-daniels-hail-car-trouble-84/" rel="noopener nofollow" target="_blank">Hail Car Trouble - episode 84</a>

PM86- Focus on the Right Problems

Everything is going up in price, you know this. You also know prices need to go up for your PDR services. You might also know its the easiest way to increase profits, just charge more.  But will you start to lose dent customers? What about the wholesale customers who see your prices be one level every week, then suddenly go up? What is the best strategy for going up in a way they can understand?   Also in this episode: can you be sued for the way you fix a dent? How a collision after repair left a body shop open to lawsuit.  What you should do now to protect yourself and your pdr business   SHOWNOTES

Everything is going up in price, you know this. You also know prices need to go up for your PDR services. You might also know its the easiest way to increase profits, just charge more.  But will you start to lose dent customers? What about the wholesale customers who see your prices be one level every week, then suddenly go up? What is the best strategy for going up in a way they can understand?   Also in this episode: can you be sued for the way you fix a dent? How a collision after repair left a body shop open to lawsuit.  What you should do now to protect yourself and your pdr business   <a href="https://pdrsecrets.com/paintless-marketing/raise-dent-price-without-losing-customers-81/" rel="nofollow" target="_blank">SHOWNOTES</a>

PM81- How to Raise PDR Prices without Losing Customers

Ever price a hail damage car too low or take on one too severe to fix properly? Travis Daniels faced this very thing in his paintless business. “I’ll give you all my dent work if you fix this one car”. Listen to his story and what he learned from it. Also, we talk about some ways to change his website to optimize for his local market.  make your customer see you as a hero getting the best domain name for your business  SHOWNOTES

Ever price a hail damage car too low or take on one too severe to fix properly? Travis Daniels faced this very thing in his paintless business. “I’ll give you all my dent work if you fix this one car”. Listen to his story and what he learned from it. Also, we talk about some ways to change his website to optimize for his local market. <ul> <li>make your customer see you as a hero</li> <li>getting the best domain name for your business</li> </ul> <a href="https://pdrsecrets.com/paintless-training/travis-daniels-hail-car-trouble-84/" rel="noopener nofollow" target="_blank">SHOWNOTES</a>

PM84-Fix This Car and Get the Whole Lot

The best podcasts about ourselves as well as the world through the lense of Science. Specific topics include things about our brain, emotions to biology, physics and more!

Best Episodes on Science, Humans & The World

The best podcasts on investing. For anyone interested in the stories in the investing industry, whether it's an interview with Ray Dalio or Ed Thorp to the writer of The Big Short. This topic includes the most fascinating stories from all the best investors. Add episodes you're interested into your queue below!