Can you believe it’s mid-December and another year is almost done? That can only mean one thing … it’s time for our annual episode where we gaze into the proverbial communications crystal ball … OK, it’s not that dramatic, really. But Gini, Joe and I do talk about three of the trends we’ll be watching over the next 12 months: Natural language generation and AI writing assistantsValues-based communication and leadership counselImpact and consequences of social media algorithms Check it out and let us know what you think and what other trends you may be seeing on the horizon.  This is our last show of 2021 and we’d like to say a big thank you for listening and for supporting us. Before we go, here’s that link to Janelle Shane’s AI Weirdness Advent Calendar. And here’s one more AI Weirdness post, predictions for future top-selling toys. And now, in the spirit of brevity (and the season), we want to wish you all a wonderful holiday and all the best in the new year.  Stay safe. Stay healthy. And stay tuned :). We’ll be back with more bi-weekly episodes in 2022!  It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.  Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<p>Can you believe it’s mid-December and another year is almost done?</p> <p>That can only mean one thing … it’s time for our annual episode where we gaze into the proverbial communications crystal ball …</p> <p>OK, it’s not that dramatic, really. But Gini, Joe and I do talk about three of the trends we’ll be watching over the next 12 months:</p> <ol><li>Natural language generation and AI writing assistants</li><li>Values-based communication and leadership counsel</li><li>Impact and consequences of social media algorithms</li></ol> <p>Check it out and let us know what you think and what other trends you may be seeing on the horizon. </p> <p>This is our last show of 2021 and we’d like to say a big thank you for listening and for supporting us.</p> <p>Before we go, here’s that link to Janelle Shane’s <a href="https://www.aiweirdness.com/an-ai-advent-calendar-2/" rel="nofollow" target="_blank">AI Weirdness Advent Calendar</a>.</p> <p>And here’s one more AI Weirdness post, <a href="https://www.aiweirdness.com/predicting-the-next-toy-fads-with-ai/" rel="noreferrer noopener nofollow" target="_blank">predictions for future top-selling toys</a>.</p> <p>And now, in the spirit of brevity (and the season), we want to wish you all a wonderful holiday and all the best in the new year. </p> <p>Stay safe. Stay healthy. And stay tuned :).</p> <p>We’ll be back with more bi-weekly episodes in 2022! </p> <h2>It’s your turn</h2> <p>We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.</p> <p>Leave us a comment on the blog.</p> <p>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</p> <p>Connect with us on Twitter. We’re <a href="https://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside P<strong>R</strong></h2> <p>Our producer is <a href="https://jacobwaxman.com/" rel="nofollow" target="_blank">Jacob Waxman</a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer.</p> <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank"></a> <p>Inside PR by <a href="https://insidepr.ca/" rel="nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>

Inside PR 557: Looking Ahead to 2022

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it.  On this episode, we talk about what that might look like for you, why it’s important to protect your ideas, and how to go about doing so. It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.  Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<p>Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us.</p> <p>The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it. </p> <p>On this episode, we talk about what that might look like for you, why it’s important to protect your ideas, and how to go about doing so.</p> <h2>It’s your turn</h2> <p>We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.</p> <p>Leave us a comment on the blog.</p> <p>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</p> <p>Connect with us on Twitter. We’re <a href="https://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside P<strong>R</strong></h2> <p>Our producer is <a href="https://jacobwaxman.com/" rel="nofollow" target="_blank">Jacob Waxman</a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer.</p> <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank"></a> <p>Inside PR by <a href="https://insidepr.ca/" rel="nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>

Inside PR 556: Protecting Your Intellectual Property

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside? It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.  Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<p>In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside?</p> <h2>It’s your turn</h2> <p>We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.</p> <p>Leave us a comment on the blog.</p> <p>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</p> <p>Connect with us on Twitter. We’re <a href="https://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside P<strong>R</strong></h2> <p>Our producer is <a href="https://jacobwaxman.com/" rel="nofollow" target="_blank">Jacob Waxman</a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer.</p> <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank"></a> <p>Inside PR by <a href="https://insidepr.ca/" rel="nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>

Inside PR 555: Facebook, decaying from the inside?

Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog?  Perhaps the digital world has become even more pay-to-play and is expecting a higher price from organizations in order for them to achieve decent business results. That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘. TL;DR version: Your content marketing strategy needs a balanced and integrated approach. Have a read, then have a listen and let us know what you think. Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.  Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<p>Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? </p> <p>Perhaps the digital world has become even more pay-to-play and is expecting a higher price from organizations in order for them to achieve decent business results.</p> <p>That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader <a href="https://twitter.com/randfish" rel="noreferrer noopener nofollow" target="_blank">Rand Fishkind</a> called, ‘<a href="https://sparktoro.com/blog/the-incentives-to-publish-no-longer-reward-the-webs-creators/" rel="noreferrer noopener nofollow" target="_blank">The Incentives to Publish No Longer Reward the Web’s Creators</a>‘.</p> <p>TL;DR version: Your content marketing strategy needs a balanced and integrated approach.</p> <p>Have a read, then have a listen and let us know what you think.</p> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn</h2> <p>We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.</p> <p>Leave us a comment on the blog.</p> <p>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</p> <p>Connect with us on Twitter. We’re <a href="https://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside P<strong>R</strong></h2> <p>Our producer is <a href="https://jacobwaxman.com/" rel="nofollow" target="_blank">Jacob Waxman</a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer.</p> <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank"></a> <p>Inside PR by <a href="https://insidepr.ca/" rel="nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>

Inside PR 554: Content Meets the Sound of Silence

In this episode of Inside PR, we talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.

<p>In this episode of Inside PR, we talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.</p>

Inside PR 553: Ethically, Legally, Responsibly

It’s fall—well, almost—and there’s a hint of excitement in the air. At least it feels like there should be! Kids are going back to school. College and universities are offering more in-person classes. And people are getting revved up for the busiest season of the year.  But are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation? And how will you communicate what you decide to your team? Of course, there are no easy answers, but if you’re interested in our take, check out this episode of Inside PR. Gini Dietrich, Joe Thornley and Martin Waxman talk about: The importance of having a communicator in the room when workplace decisions are being made.Why organizations need to listen closely and pay attention to people’s reactions.Giving employees an opportunity to voice their opinions and know they’re being heard, rather than simply feeling they’re being talked at.Creating a culture of empathy by understanding people’s situations, anxieties and fears.Being flexible and letting people know nothing’s set in stone and that you’re prepared to adapt if need be.  And finally a word of advice from Joe: If you’re on a Zoom meeting and someone says something that makes your blood boil. Don’t get into a fight. Shut your camera and mic. Take a breath and try to see things from your colleague’s point of view. Then come back when your temper’s cooled so you can have a more balanced (and hopefully productive) conversation. Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.  Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<p>It’s fall—well, almost—and there’s a hint of excitement in the air. At least it feels like there should be!</p> <p>Kids are going back to school. College and universities are offering more in-person classes. And people are getting revved up for the busiest season of the year. </p> <p>But are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation?</p> <p>And how will you communicate what you decide to your team?</p> <p>Of course, there are no easy answers, but if you’re interested in our take, check out this episode of Inside PR.</p> <p>Gini Dietrich, Joe Thornley and Martin Waxman talk about:</p> <ul><li>The importance of having a communicator in the room when workplace decisions are being made.</li><li>Why organizations need to listen closely and pay attention to people’s reactions.</li><li>Giving employees an opportunity to voice their opinions and know they’re being heard, rather than simply feeling they’re being talked at.</li><li>Creating a culture of empathy by understanding people’s situations, anxieties and fears.</li><li>Being flexible and letting people know nothing’s set in stone and that you’re prepared to adapt if need be. </li></ul> <p>And finally a word of advice from Joe: If you’re on a Zoom meeting and someone says something that makes your blood boil. Don’t get into a fight. Shut your camera and mic. Take a breath and try to see things from your colleague’s point of view. Then come back when your temper’s cooled so you can have a more balanced (and hopefully productive) conversation.</p> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn</h2> <p>We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.</p> <p>Leave us a comment on the blog.</p> <p>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</p> <p>Connect with us on Twitter. We’re <a href="https://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside P<strong>R</strong></h2> <p>Our producer is <a href="https://jacobwaxman.com/" rel="nofollow" target="_blank">Jacob Waxman</a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer.</p> <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank"></a> <p>Inside PR by <a href="https://insidepr.ca/" rel="nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>

Inside PR 552: Imagining Your New Workspace

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers. Listen to this episode to learn: Why you should stop using spreadsheets in favor of software to help you do your job;Media outlets continue to shrink and journalists no longer have beats—and what that means for your future, especially if you have any earned media responsibility; How to use paid, owned, and shared media to supplement the work that we do from an earned media perspective; That artificial intelligence is already here and already ready to do the more mundane parts of your job so why you should stop waiting for a memo and do something about it; andHow machine learning can beat all of the best practices and teach you what works best for your organization, your audiences, and your prospective customers. Enjoy! Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.  Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<p>On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers.</p> <p>Listen to this episode to learn:</p> <ul><li>Why you should stop using spreadsheets in favor of software to help you do your job;</li><li>Media outlets continue to shrink and journalists no longer have beats—and what that means for your future, especially if you have any earned media responsibility; </li><li>How to use paid, owned, and shared media to supplement the work that we do from an earned media perspective; </li><li>That artificial intelligence is already here and already ready to do the more mundane parts of your job so why you should stop waiting for a memo and do something about it; and</li><li>How machine learning can beat all of the best practices and teach you what works best for your organization, your audiences, and your prospective customers.</li></ul> <p>Enjoy!</p> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn</h2> <p>We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.</p> <p>Leave us a comment on the blog.</p> <p>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</p> <p>Connect with us on Twitter. We’re <a href="https://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside P<strong>R</strong></h2> <p>Our producer is <a href="https://jacobwaxman.com/" rel="nofollow" target="_blank">Jacob Waxman</a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer.</p> <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank"></a> <p>Inside PR by <a href="https://insidepr.ca/" rel="nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>

Inside PR 551: The Future of the PR Industry

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt. These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work. And there are things that have transformed the way we’ve done business in the past 18 months. While we certainly used Google Video or Skype or Zoom, it tended to be once or twice a month—at the most. Now we’ve found that video chat is the primary way work is done and we now all take for granted that it’s the preferred way to communicate. Even as some organizations go to a hybrid model or even back to the office full-time, there will be times that video is warranted. And, as schools reflect on the best learning, some students will be in-person while others are at home. Martin speaks to his experience teaching in a hyflex classroom, which is hybrid and flexible. The classroom is like a studio and students have to sign up to be there in person. For those that are learning at home, the teacher (Martin, in this case) has a camera that follows them around automatically, capturing the lecture—and then everyone in the class, in-person included, will all Zoom in and any group work will be done through breakout sessions. It’s a new way of working and, certainly, the plumbing of the internet will continue to evolve as we adapt to new ways of learning, working, and living. Join us for this episode to learn more! Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.  Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<p>On this bi-weekly episode of Inside PR, <a href="https://thornleyfallis.com/" rel="noreferrer noopener nofollow" target="_blank">Joe Thornley</a>, <a href="https://martinwaxman.com/" rel="noreferrer noopener nofollow" target="_blank">Martin Waxman</a>, and <a href="http://spinsucks.com/" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a> discuss the plumbing of the internet, from <a href="https://feedburner.google.com/fb/a/myfeeds?pli=1" rel="noreferrer noopener nofollow" target="_blank">Feedburner</a> and <a href="https://www.feedblitz.com/" rel="noreferrer noopener nofollow" target="_blank">its replacements</a> to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.</p> <p>These are things we all take for granted, sort of like the sewer beneath our cities, but they are necessary for making things work.</p> <p>And there are things that have transformed the way we’ve done business in the past 18 months. While we certainly used Google Video or Skype or Zoom, it tended to be once or twice a month—at the most.</p> <p>Now we’ve found that video chat is the primary way work is done and we now all take for granted that it’s the preferred way to communicate.</p> <p>Even as some organizations go to a hybrid model or even back to the office full-time, there will be times that video is warranted.</p> <p>And, as schools reflect on the best learning, some students will be in-person while others are at home. Martin speaks to his experience teaching in a <a href="https://www.insidehighered.com/digital-learning/article/2020/05/13/one-option-delivering-instruction-if-campuses-open-fall-hyflex#:~:text=Beatty%20and%20his%20colleagues%20at,of%20whom%20were%20working%20adults." rel="nofollow" target="_blank">hyflex </a><a href="https://www.insidehighered.com/digital-learning/article/2020/05/13/one-option-delivering-instruction-if-campuses-open-fall-hyflex#:~:text=Beatty%20and%20his%20colleagues%20at,of%20whom%20were%20working%20adults." rel="noreferrer noopener nofollow" target="_blank">classroom</a>, which is hybrid and flexible.</p> <p>The classroom is like a studio and students have to sign up to be there in person.</p> <p>For those that are learning at home, the teacher (Martin, in this case) has a camera that follows them around automatically, capturing the lecture—and then everyone in the class, in-person included, will all Zoom in and any group work will be done through breakout sessions.</p> <p>It’s a new way of working and, certainly, the plumbing of the internet will continue to evolve as we adapt to new ways of learning, working, and living.</p> <p>Join us for this episode to learn more!</p> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn</h2> <p>We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.</p> <p>Leave us a comment on the blog.</p> <p>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</p> <p>Connect with us on Twitter. We’re <a href="https://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside P<strong>R</strong></h2> <p>Our producer is <a href="https://jacobwaxman.com/" rel="nofollow" target="_blank">Jacob Waxman</a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer.</p> <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank"></a> <p>Inside PR by <a href="https://insidepr.ca/" rel="nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>

Inside PR 550: The Plumbing of the Internet

OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil.  Far from it. In fact, most of us are simply trying to do the best jobs we can for our organizations or clients and behave in an honest and ethical manner. But let’s just say, there are some less than scrupulous individuals and companies whose approach and choices reflect badly on the industry.  And it’s not just PR pros who are guilty of this. Certain bloggers, journalists, media outlets and influencers are also not as honest or transparent as they could be when it comes to conflicts of interest. And because social media has given us all a voice, we need to make sure we think through the consequences of how we use it.  That’s what we talk about for this week’s podcast.  We got the idea from a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency’s clients have a vested interest. In our opinion, this contravenes many PR codes of ethics and standards including PRSA, CPRS and the Global Alliance to name a few. Have a listen and let us know what you think. And if you want to dig deeper, check out Gini’s Spin Sucks post on the subject.  Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.  Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<p>OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil. </p> <p>Far from it.</p> <p>In fact, most of us are simply trying to do the best jobs we can for our organizations or clients and behave in an honest and ethical manner.</p> <p>But let’s just say, there are some less than scrupulous individuals and companies whose approach and choices reflect badly on the industry. </p> <p>And it’s not just PR pros who are guilty of this. Certain bloggers, journalists, media outlets and influencers are also not as honest or transparent as they could be when it comes to conflicts of interest.</p> <p>And because social media has given us all a voice, we need to make sure we think through the consequences of how we use it. </p> <p>That’s what we talk about for this week’s podcast. </p> <p>We got the idea from a <em><a href="https://www.washingtonpost.com/lifestyle/media/checks-balances-journalism-pr/2021/06/04/df35c110-b3fa-11eb-9059-d8176b9e3798_story.html" rel="noreferrer noopener nofollow" target="_blank">Washington Post</a></em><a href="https://www.washingtonpost.com/lifestyle/media/checks-balances-journalism-pr/2021/06/04/df35c110-b3fa-11eb-9059-d8176b9e3798_story.html" rel="noreferrer noopener nofollow" target="_blank"> story</a> about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency’s clients have a vested interest.</p> <p>In our opinion, this contravenes many PR codes of ethics and standards including <a href="https://www.prsa.org/about/prsa-code-of-ethics" rel="noreferrer noopener nofollow" target="_blank">PRSA</a>, <a href="https://www.cprs.ca/Advocacy/Code-of-Professional-Standards" rel="noreferrer noopener nofollow" target="_blank">CPRS</a> and the <a href="https://www.globalalliancepr.org/code-of-ethics" rel="noreferrer noopener nofollow" target="_blank">Global Alliance</a> to name a few.</p> <p>Have a listen and let us know what you think.</p> <p>And if you want to dig deeper, check out <a href="https://spinsucks.com/communication/communicators-abide-code-of-ethics/" rel="noreferrer noopener nofollow" target="_blank">Gini’s Spin Sucks pos</a>t on the subject. </p> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn</h2> <p>We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.</p> <p>Leave us a comment on the blog.</p> <p>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</p> <p>Connect with us on Twitter. We’re <a href="https://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside P<strong>R</strong></h2> <p>Our producer is <a href="https://jacobwaxman.com/" rel="nofollow" target="_blank">Jacob Waxman</a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer.</p> <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank"></a> <p>Inside PR by <a href="https://insidepr.ca/" rel="nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>

Inside PR 549: When PR People Do Bad Things

Once they’ve tasted freedom, it’s hard to take that away. It’s not what I want as an employer; it’s what you want as an employee. Has your boss told you that you have to return to the office fill time? Part-time? Have they talked about flex work? Or even held out the prospect of working remotely on an ongoing basis? And how do you feel about this? Do you want to return to the office? Full-time? A few days a week? Or do you want to continue to work remotely? What are the things that you liked and valued about working from the office? What are the benefits of working at home? Gini, Martin and Joe talk about mistakes that employers are making in the post-lockdown period. High-knowledge, high-skill workers have discovered the freedom of being able to choose where they work – and with the end of the lockdown, many of them will be thinking about what they want to do, and realizing that they have choices. So, the employer who informs their staff that they must return to the workplace full-time may discover that many of their workers not only don’t return, but actually leave. As with many other key decisions, success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others’ interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about. So, this week, let’s talk about effective communication for the post-pandemic return to the office. Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.  Leave us a comment on the blog. Send us an email or an audio comment to insideprcomments@gmail.com, Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.   Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<p>Once they’ve tasted freedom, it’s hard to take that away. It’s not what I want as an employer; it’s what you want as an employee.</p> <p>Has your boss told you that you have to return to the office fill time? Part-time? Have they talked about flex work? Or even held out the prospect of working remotely on an ongoing basis?</p> <p>And how do you feel about this? Do you want to return to the office? Full-time? A few days a week? Or do you want to continue to work remotely?</p> <p>What are the things that you liked and valued about working from the office? What are the benefits of working at home?</p> <p><a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini</a>, <a href="https://twitter.com/martinwaxman" rel="noreferrer noopener nofollow" target="_blank">Martin</a> and <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joe</a> talk about mistakes that employers are making in the post-lockdown period. High-knowledge, high-skill workers have discovered the freedom of being able to choose where they work – and with the end of the lockdown, many of them will be thinking about what they want to do, and realizing that they have choices. So, the employer who informs their staff that they must return to the workplace full-time may discover that many of their workers not only don’t return, but actually leave.</p> <p>As with many other key decisions, success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others’ interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.</p> <p>So, this week, let’s talk about effective communication for the post-pandemic return to the office.</p> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn</h2> <p>We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes. </p> <p>Leave us a comment on the blog.</p> <p>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</p> <p>Connect with us on Twitter. We’re <a href="https://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="https://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside P<strong>R</strong></h2> <p>Our producer is <a href="https://jacobwaxman.com" rel="nofollow" target="_blank">Jacob Waxman</a>, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. </p> <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license nofollow" target="_blank"></a> <p>Inside PR by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p>

Inside PR 548: What I want isn’t important. It’s about what you want

I&#39;m not in the PR field but I do learn from each episode of Inside PR. Love the personalities of Gini, Joe and Martin. Always great content and fun listening. Thank you!

Learning More About PR with Each Episode

Inside PR offers up to date and relevant information in an interesting way that causes the listener to keep attention. This podcast is great for students, professionals and certainly those just interested in the industry! Would recommend to anyone looking to gain insight!

Informative and interesting!

Inside PR

This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. And we also share some things we’ve created elsewhere that we hope you will find useful. Martin Waxman has a show? No, a LinkedIn course. Martin Waxman’s new LinkedIn Learning course has just been released. Check out Martin’s advice for using Blogging for Your Business. SpinSucks, but you don’t The latest episode of the SpinSucks podcast provides a good refresher on the PESO model. If you are looking for a good overview, check it out. Let’s go Inside P2 Joe has started a series of interviews with leaders of the public engagement community from around the world. He published the first of these on the current edition of Inside P2, an interview with the President of IAP2 Canada, Bruce Gilbert. Nike and Colin Kaepernick Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure. Linkworthy  A Crazy Dream Becomes Reality When You Just Do It Why information bubbles on Twitter are so hard to pop, Corinne Purtill Why a business blog? Blogging for Your Business, Martin Waxman How to Use Paid Media in Your Communications Program, Gini Dietrich IAP2 President Bruce Gilbert on What’s Next in Public Engagement, Joseph Thornley  Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.  Subscribe to Inside PR on Apple Podcasts Subscribe to Inside PR on Spotify Subscribe to Inside PR on Google Play  It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.  Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, Send us an email or an audio comment to insideprcomments@gmail.com, Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. And, of course, you always can leave a comment below this post.  Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.  Nike highlights the value and perils of corporate activism (Inside PR 520) by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. And we also share some things we’ve created elsewhere that we hope you will find useful.</p> <h2>Martin Waxman has a show? No, a LinkedIn course.</h2> <p>Martin Waxman’s new LinkedIn Learning course has just been released. Check out Martin’s advice for using Blogging for Your Business.</p> <h2>SpinSucks, but you don’t</h2> <p>The latest episode of the SpinSucks podcast provides a good refresher on the PESO model. If you are looking for a good overview, check it out.</p> <h2>Let’s go Inside P2</h2> <p>Joe has started a series of interviews with leaders of the public engagement community from around the world. He published the first of these on the current edition of Inside P2, an interview with the President of IAP2 Canada, Bruce Gilbert.</p> <h2>Nike and Colin Kaepernick</h2> <p>Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure.</p> <h2>Linkworthy</h2> <ul> <li><a href="https://news.nike.com/featured_video/just-do-it-dream-crazy-film" rel="nofollow" target="_blank">A Crazy Dream Becomes Reality When You Just Do It</a></li> <li><a href="https://qz.com/1383954/the-problem-with-twitters-efforts-to-pop-our-information-bubbles/" rel="nofollow" target="_blank">Why information bubbles on Twitter are so hard to pop</a>, <a href="https://qz.com/author/cpurtillqz/" rel="nofollow" target="_blank">Corinne Purtill</a></li> <li><a href="https://www.linkedin.com/learning/blogging-for-your-business-2/why-a-business-blog" rel="nofollow" target="_blank">Why a business blog? Blogging for Your Business</a>, <a href="https://www.linkedin.com/in/martinwaxman/" rel="nofollow" target="_blank">Martin Waxman</a></li> <li><a href="https://spinsucks.com/communication/paid-media-communications-program/" rel="nofollow" target="_blank">How to Use Paid Media in Your Communications Program</a>, <a href="https://plus.google.com/u/0/+GiniDietrich?rel=author" rel="nofollow" target="_blank">Gini Dietrich</a></li> <li><a href="https://insidep2.com/iap2-canada-president-bruce-gilbert-on-three-years-of-achievements-and-whats-next-inside-p2-012/" rel="nofollow" target="_blank">IAP2 President Bruce Gilbert on What’s Next in Public Engagement</a>, <a href="https://twitter.com/thornley" rel="nofollow" target="_blank">Joseph Thornley</a></li> </ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul> <li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li> <li><a>Subscribe to Inside PR on Spotify</a></li> <li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li> </ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul> <li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noopener noreferrer nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li> <li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li> <li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noopener noreferrer nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li> <li>And, of course, you always can leave a comment below this post.</li> </ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noopener noreferrer nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley.</a></p> <p><a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/> Nike highlights the value and perils of corporate activism (Inside PR 520) by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.</p>

Nike highlights the value and perils of corporate activism (Inside PR 520)

Online learning courses have become the main channel for many of us to pick up new skills and refresh our understanding of the latest developments and best practices in our current field of work. Have you wondered where the ideas for them comes from, how the instructors are chosen, how the courses are produced or how the sessions are targeted at you? Well, this week, Martin Waxman is in California recording his next course for LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses. Bonus: Do you think you might like to offer an online course with a major platform like Lynda.com or LinkedIn Learning? Listen to the end for info on how you can put yourself forward for consideration as a LinkedIn Learning instructor. Linkworthy  Martin Waxman’s LinkedIn Learning author page Hilary White’s LinkedIn profile  Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.  Subscribe to Inside PR on Apple Podcasts Subscribe to Inside PR on Spotify Subscribe to Inside PR on Google Play  It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.  Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, Send us an email or an audio comment to insideprcomments@gmail.com, Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. And, of course, you always can leave a comment below this post.  Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.  Behind the Scenes at Lynda.com and LinkedIn Learning by Joseph Thornley, Martin Waxman, Gini Dietrich is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>Online learning courses have become the main channel for many of us to pick up new skills and refresh our understanding of the latest developments and best practices in our current field of work.</p> <p>Have you wondered where the ideas for them comes from, how the instructors are chosen, how the courses are produced or how the sessions are targeted at you? Well, this week, Martin Waxman is in California recording his next course for LinkedIn. And we took the opportunity to invite Martin’s producer, <a href="https://www.linkedin.com/in/hilarypwhite/" rel="nofollow" target="_blank">Hilary White</a>, to give us insight into these and many more questions we have about online courses.</p> <p>Bonus: Do you think you might like to offer an online course with a major platform like <a href="http://Lynda.com" rel="nofollow" target="_blank">Lynda.com</a> or LinkedIn Learning? Listen to the end for info on how you can put yourself forward for consideration as a LinkedIn Learning instructor.</p> <h2>Linkworthy</h2> <ul> <li><a href="https://www.linkedin.com/learning/instructors/martin-waxman" rel="nofollow" target="_blank">Martin Waxman’s LinkedIn Learning author page</a></li> <li><a href="https://www.linkedin.com/in/hilarypwhite/" rel="nofollow" target="_blank">Hilary White’s LinkedIn profile</a></li> </ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul> <li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li> <li><a>Subscribe to Inside PR on Spotify</a></li> <li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li> </ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul> <li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noopener noreferrer nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li> <li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li> <li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noopener noreferrer nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li> <li>And, of course, you always can leave a comment below this post.</li> </ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noopener noreferrer nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley.</a></p> <p><a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/> Behind the Scenes at <a href="http://Lynda.com" rel="nofollow" target="_blank">Lynda.com</a> and LinkedIn Learning by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Martin Waxman, Gini Dietrich</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.</p>

Behind the Scenes at LinkedIn Learning

Are some things just too sensitive to talk about? This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in.  The Canadian Civil Liberties Association issued an open letter to Toronto Mayor John Tory asking that he hold off a municipal council vote on installing “ShotSpotter” microphone technology across the city. Less than a day later, Toronto was struck with a horrific mass shooting that left a 10-year-old girl and an 18-year-old woman dead and thirteen others injured. What would you do now if you were the CCLA? Respect the grief of the bereaved and victims as well as the trauma being experienced by the community as a whole and back away from your position? Or would you persist in advancing your position? Burberry was caught out by environmentalists engaging in a long-established practice of luxury goods manufacturers, destroying unsold stock to keep it off the market and avoid dilution of their brand. That may have worked twenty years ago. But not in the era of social media when any person perusing a company’s annual report can spot something like this and deliver the news directly to an audience that will be critical of it. So, what’s a company like Burberry to do? Change its approach to be more in keeping in the times? Or keep its head down in the belief that this too will blow over? Watch with us in real time. Finally, we raise an example that we plan to discuss next week when Gini returns to the show – the James Gunn firing and the rehabilitation of Leonard Lopate. Every action leads to a consequence. What do we do now?  Linkworthy  Civil rights organization urges city hall to delay purchase of gunshot-location technology, Wendy Gillis Burberry’s bonfire of the vanities is brazen and ecologically reckless, Lucy Siegle Dave Bautista Stands For Felled ‘Guardians Of The Galaxy’s James Gunn As Free Speech Chill Sets Into Hollywood, Mike Fleming Jr. After WNYC, Leonard Lopate’s return to WBAI is met with protest, Karen K. Ho and Alexandria Neeson  Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.  Subscribe to Inside PR on Apple Podcasts Subscribe to Inside PR on Spotify Subscribe to Inside PR on Google Play  It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.  Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, Send us an email or an audio comment to insideprcomments@gmail.com, Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. And, of course, you always can leave a comment below this post.  Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.  Inside PR 515: Good judgment or an abandonment of principle? by Joseph Thornley, Martin Waxman, Gini Dietrich is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>Are some things just too sensitive to talk about? This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in.</p> <ul> <li>The Canadian Civil Liberties Association issued an open letter to Toronto Mayor John Tory asking that he hold off a municipal council vote on installing “ShotSpotter” microphone technology across the city. Less than a day later, Toronto was struck with a horrific mass shooting that left a 10-year-old girl and an 18-year-old woman dead and thirteen others injured. What would you do now if you were the CCLA? Respect the grief of the bereaved and victims as well as the trauma being experienced by the community as a whole and back away from your position? Or would you persist in advancing your position?</li> <li>Burberry was caught out by environmentalists engaging in a long-established practice of luxury goods manufacturers, destroying unsold stock to keep it off the market and avoid dilution of their brand. That may have worked twenty years ago. But not in the era of social media when any person perusing a company’s annual report can spot something like this and deliver the news directly to an audience that will be critical of it. So, what’s a company like Burberry to do? Change its approach to be more in keeping in the times? Or keep its head down in the belief that this too will blow over? Watch with us in real time.</li> <li>Finally, we raise an example that we plan to discuss next week when Gini returns to the show – the James Gunn firing and the rehabilitation of Leonard Lopate. Every action leads to a consequence. What do we do now?</li> </ul> <h2>Linkworthy</h2> <ul> <li><a href="https://www.thestar.com/news/gta/2018/07/23/ccla-urges-toronto-city-hall-to-delay-purchase-of-gunshot-location-technology.html" rel="nofollow" target="_blank">Civil rights organization urges city hall to delay purchase of gunshot-location technology</a>, <a href="https://twitter.com/wendygillis" rel="nofollow" target="_blank">Wendy Gillis</a></li> <li><a href="https://www.theguardian.com/commentisfree/2018/jul/23/burberry-fashion-brand-burning-stock-environment" rel="nofollow" target="_blank">Burberry’s bonfire of the vanities is brazen and ecologically reckless</a>, <a href="https://www.theguardian.com/profile/lucysiegle" rel="nofollow" target="_blank">Lucy Siegle</a></li> <li><a href="https://deadline.com/2018/07/dave-bautista-guardians-of-the-galaxy-james-gunn-amy-powell-1202430859/" rel="nofollow" target="_blank">Dave Bautista Stands For Felled ‘Guardians Of The Galaxy’s James Gunn As Free Speech Chill Sets Into Hollywood</a>, <a href="https://twitter.com/DeadlineMike" rel="nofollow" target="_blank">Mike Fleming Jr.</a></li> <li><a href="https://www.cjr.org/analysis/wnyc-leonard-lopate.php" rel="nofollow" target="_blank">After WNYC, Leonard Lopate’s return to WBAI is met with protest</a>, <a href="https://twitter.com/karenkho" rel="nofollow" target="_blank">Karen K. Ho</a> and <a href="https://twitter.com/alexandrianeas" rel="nofollow" target="_blank">Alexandria Neeson</a></li> </ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul> <li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li> <li><a>Subscribe to Inside PR on Spotify</a></li> <li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li> </ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul> <li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noopener noreferrer nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li> <li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li> <li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noopener noreferrer nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li> <li>And, of course, you always can leave a comment below this post.</li> </ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noopener noreferrer nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley.</a></p> <p><a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/> Inside PR 515: Good judgment or an abandonment of principle? by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Martin Waxman, Gini Dietrich</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.</p>

Good judgment or an abandonment of principles?

This week on Inside PR, we talk about: Facebook’s commitment to supporting local journalism. (0:55)Using Alexa Flash Briefings for your communications program (5:51)our take on Gillette’s The Best Men Can Be video ad theme (15:44) Linkworthy Doing More to Support Local News, Facebook blogFacebook is funding more programs catering to local news publishers, Max Willens The Alexa Flash Briefing Guide for Communicators, Gini DietrichPodnews.net and the Podnews podcast — a template for Alexa Flash Briefings?Feedly News Reader, an indispensable tool for communicatorsThe Best Men Can Be, Gillette“No going back:” Viral Gillette ad sparks fierce reaction, Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. The Best You Can Be – Inside PR 533 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>This week on Inside PR, we talk about:</p> <ul><li>Facebook’s commitment to <a href="https://www.facebook.com/facebookmedia/blog/doing-more-to-support-local-news" rel="nofollow" target="_blank">supporting local journalism</a>. (0:55)</li><li>Using <a href="https://spinsucks.com/communication/alexa-flash-briefing-guide/" rel="nofollow" target="_blank">Alexa Flash Briefings for your communications program</a> (5:51)</li><li>our take on Gillette’s <a href="https://gillette.com/en-us/the-best-men-can-be" rel="nofollow" target="_blank">The Best Men Can Be</a> video ad theme (15:44)</li></ul> <h2>Linkworthy</h2> <ul><li><a href="https://www.facebook.com/facebookmedia/blog/doing-more-to-support-local-news" rel="nofollow" target="_blank">Doing More to Support Local News</a>, Facebook blog</li><li><a href="https://digiday.com/media/facebook-funding-programs-catering-local-news-publishers/" rel="nofollow" target="_blank">Facebook is funding more programs catering to local news publishers</a>, <a href="https://digiday.com/author/max-willens/" rel="nofollow" target="_blank">Max Willens</a></li><li> <a href="https://spinsucks.com/communication/alexa-flash-briefing-guide/" rel="nofollow" target="_blank">The Alexa Flash Briefing Guide for Communicators</a>, <a href="https://twitter.com/ginidietrich" rel="nofollow" target="_blank">Gini Dietrich</a></li><li><a href="https://podnews.net" rel="nofollow" target="_blank">Podnews.net</a> and the Podnews podcast — a template for Alexa Flash Briefings?</li><li><a href="https://feedly.com/i/welcome" rel="nofollow" target="_blank">Feedly</a> News Reader, an indispensable tool for communicators</li><li><a href="https://gillette.com/en-us/the-best-men-can-be" rel="nofollow" target="_blank">The Best Men Can Be</a>, Gillette</li><li><a href="https://www.ctvnews.ca/lifestyle/no-going-back-viral-gillette-ad-sparks-fierce-reaction-1.4254228" rel="nofollow" target="_blank">“No going back:” Viral Gillette ad sparks fierce reaction</a>,</li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>The Best You Can Be – Inside PR 533 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

The Best You Can Be – Inside PR 533

Do you need another social network? Can an existing social network break out by jumping on the privacy bandwagon? Can it do it by advertising in the print version of the New York Times? We talk about MeWe. In her Internet Trends 2018 report, Mary Meeker suggests that we’re living in a Privacy Paradox. We found this to be the most important section of her report and we discuss its implications. Linkworthy Mary Meeker at Code 18, full transcript and video 20 Takeaways from Mary Meeker’s 2018 Internet Trends Report, Lisa Lacy MeWe review, Andrew Orr MeWe It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.  Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, Send us an email or an audio comment to insideprcomments@gmail.com, Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. And, of course, you always can leave a comment below this post.  #IPRMustKnow Our hashtag is #IPRMustKnow. If you are tweeting or posting about the podcast, please include our hashtag so that we can find your post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Subscribe on the podcast app of your choice We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.  Subscribe to Inside PR on Apple Podcasts Subscribe to Inside PR on Google Play  Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.  Inside PR 510 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p><strong>Do you need another social network? Can an existing social network break out by jumping on the privacy bandwagon? Can it do it by advertising in the print version of the New York Times? We talk about MeWe.</strong></p> <p><strong>In her Internet Trends 2018 report, Mary Meeker suggests that we’re living in a Privacy Paradox. We found this to be the most important section of her report and we discuss its implications.</strong></p> <h2>Linkworthy</h2> <p><a href="https://www.recode.net/2018/5/30/17411618/full-video-transcript-kleiner-perkins-mary-meeker-trends-presentation-slide-deck-code-2018" rel="nofollow" target="_blank">Mary Meeker at Code 18</a>, full transcript and video</p> <p><a href="https://www.adweek.com/digital/20-takeaways-from-mary-meekers-2018-internet-trends-report/?utm_content=position_5&amp;utm_source=sailthru&amp;utm_medium=email&amp;utm_term=AWK_TodayTech&amp;utm_campaign=Digital_Newsletter_2018060107&amp;s_id=582cc0fe1acbcd1c0b8b4569" rel="nofollow" target="_blank">20 Takeaways from Mary Meeker’s 2018 Internet Trends Report</a>, <a href="https://twitter.com/lisalacy" rel="nofollow" target="_blank">Lisa Lacy</a></p> <p><a href="https://www.macobserver.com/reviews/quick-look/mewe-private-social-network/" rel="nofollow" target="_blank">MeWe review</a>, <a href="https://twitter.com/andrewornot" rel="nofollow" target="_blank">Andrew Orr</a></p> <p><a href="https://mewe.com" rel="nofollow" target="_blank">MeWe</a></p> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul> <li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noopener noreferrer nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li> <li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li> <li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noopener noreferrer nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li> <li>And, of course, you always can leave a comment below this post.</li> </ul> <h2>#IPRMustKnow</h2> <p>Our hashtag is <a href="https://twitter.com/search?q=%23IPRMustKnow&amp;src=tyah" rel="nofollow" target="_blank">#IPRMustKnow</a>. If you are tweeting or posting about the podcast, please include our hashtag so that we can find your post.</p> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noopener noreferrer nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Subscribe on the podcast app of your choice</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul> <li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li> <li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li> </ul> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley.</a></p> <p><a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/> Inside PR 510 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.</p>

It’s about seeing the people not just the data

On this week’s podcast, Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect it. Privacy is not just about the personally identifiable data. It’s as much about the metadata that flows from it. We also talk about how realistic it is to expect agencies and organizations to respond to individual people during a crisis. The case is Joe’s over-two-day return to the dark ages when he and 250,000 other Hydro customers lost their power following a tornado in Ottawa. Is it good enough for organizations to simply publish general information – or should they attempt to respond to individuals and communicate information that would be useful to specific groups, such as neighbourhoods. Linkworthy Just Don’t Call It Privacy, Natasha Singer Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Inside PR 522 Unrealistic Expectations by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>On this week’s podcast, Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect it. Privacy is not just about the personally identifiable data. It’s as much about the metadata that flows from it.</p> <p>We also talk about how realistic it is to expect agencies and organizations to respond to individual people during a crisis. The case is Joe’s over-two-day return to the dark ages when he and 250,000 other Hydro customers lost their power following a tornado in Ottawa. Is it good enough for organizations to simply publish general information – or should they attempt to respond to individuals and communicate information that would be useful to specific groups, such as neighbourhoods.</p> <h2>Linkworthy</h2> <ul><li><a href="https://www.nytimes.com/2018/09/22/sunday-review/privacy-hearing-amazon-google.html" rel="nofollow" target="_blank">Just Don’t Call It Privacy</a>, <a href="https://www.nytimes.com/by/natasha-singer" rel="nofollow" target="_blank">Natasha Singer</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Inside PR 522 Unrealistic Expectations by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Crisis Communications Unrealistic Expectations? (Inside PR 522)

This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms. Linkworthy  Nine Technologies Creeping Us Out in 2019, Ruth ReaderBell wants permission to gather and track customer data Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Know your ISP knows if you know what it knows about you. – Inside PR 534 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.</p> <h2>Linkworthy</h2> <ul><li><a href="https://www.facebook.com/facebookmedia/blog/doing-more-to-support-local-news" rel="nofollow" target="_blank"></a> <a href="https://www.fastcompany.com/90285664/technology-creeping-us-out-in-2019" rel="nofollow" target="_blank">Nine Technologies Creeping Us Out in 2019</a>, <a href="https://www.fastcompany.com/user/ruth-reader" rel="nofollow" target="_blank">Ruth Reader</a></li><li><a href="https://www.cbc.ca/news/business/bell-customer-data-1.4969066" rel="nofollow" target="_blank">Bell wants permission to gather and track customer data</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Know your ISP knows if you know what it knows about you. – Inside PR 534 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Know your ISP knows if you know what it knows about you. – Inside PR 534

It’s our first show of 2019 and we decided to make it a more personal show – by talking about the things that are important to us personally and professionally – and what we plan to do about them in the coming year. So, if you want to get some insight into what makes Martin, Gini and Joe tick, you’ll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself. Of course, we’d like to learn from you. So, please share your own resolutions with us. Look at the “It’s your turn” heading below for ways to connect with us.  Linkworthy The Agency Leader Podcast, Chip Griffin and Gini Dietrich Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. We’ve got resolutions – Inside PR 532 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>It’s our first show of 2019 and we decided to make it a more personal show – by talking about the things that are important to us personally and professionally – and what we plan to do about them in the coming year.</p> <p>So, if you want to get some insight into what makes Martin, Gini and Joe tick, you’ll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself.</p> <p>Of course, we’d like to learn from you. So, please share your own resolutions with us. Look at the “It’s your turn” heading below for ways to connect with us.</p> <p></p> <h2>Linkworthy</h2> <ul><li>The <a href="https://www.agencyleadership.com/agency-leadership-podcast/" rel="nofollow" target="_blank">Agency Leader Podcast</a>, <a href="https://twitter.com/ChipGriffin" rel="nofollow" target="_blank">Chip Griffin</a> and <a href="https://twitter.com/ginidietrich" rel="nofollow" target="_blank">Gini Dietrich</a></li><li></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>We’ve got resolutions – Inside PR 532 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

We’ve got resolutions – Inside PR 532

We have our own news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin. Gini and Martin talk about the Spin Sucks editorial approach, in which Joe hears some traits of Jay Rosen’s community-interest-driven alternative model for journalism. We also talk about the role of the Spin Sucks Slack community. We also talk about the acceleration of job losses in journalism. In one way, it might be like that old saying that, “I went broke very slowly for a long time, and then very quickly very suddenly.” So, there’s no doubt that the journalism job losses this year have been massive. But even more remarkable is where most of those losses have been this year — in digital media. Digital media, which only a couple years ago many investors and entrepreneurs were betting on as the platform that would replace traditional media. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will save journalism as we know it. And talking about PR in a world of disappearing and shrinking newsrooms, Martin and Gini argue that PR pros must stay true to the core value of relationships while making the search for the new influencers and news brokers with whom they must establish working relationships. Having said that, are we in a world in which we are playing for time. Do we need to find a new core to PR to replace the central role that media relations once played. At one time, we thought it would be social media. But that has fragmented. And it seems that the pace of change is accelerating. So, we continue the search for the next key leverage point. Linkworthy More than 2,300 people lost their jobs in a media landslide so far this year, Benjamin Goggin2009: The internet is killing (print) journalism; 2019: The internet is killing (internet) journalism, Jeff IsraelyNYU’s Jay Rosen says 2020’s political journalism will be even worse than 2016’s, Eric Scott Johnson Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. As newsrooms disappear… by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>We have our own news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has <a href="https://spinsucks.com/author/martin-waxman/" rel="nofollow" target="_blank">joined the Spin Suck</a>s team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin. Gini and Martin talk about the Spin Sucks editorial approach, in which Joe hears some traits of <a href="https://www.recode.net/2019/1/24/18195097/jay-rosen-trump-politics-media-horse-race-recode-podcast-2020-predictions" rel="nofollow" target="_blank">Jay Rosen’s community-interest-driven alternative model </a>for journalism. We also talk about the role of the Spin Sucks Slack community.</p> <p>We also talk about the <a href="https://www.businessinsider.com/2019-media-layoffs-job-cuts-at-buzzfeed-huffpost-vice-details-2019-2" rel="nofollow" target="_blank">acceleration of job losses in journalism</a>. In one way, it might be like that old saying that, “I went broke very slowly for a long time, and then very quickly very suddenly.” So, there’s no doubt that the journalism job losses this year have been massive. But even more remarkable is where most of those losses have been this year — in digital media. Digital media, which only a couple years ago many investors and entrepreneurs were betting on as the platform that would replace traditional media. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we’re still waiting for the new model that will save journalism as we know it.</p> <p>And talking about PR in a world of disappearing and shrinking newsrooms, Martin and Gini argue that PR pros must stay true to the core value of relationships while making the search for the new influencers and news brokers with whom they must establish working relationships.</p> <p>Having said that, are we in a world in which we are playing for time. Do we need to find a new core to PR to replace the central role that media relations once played. At one time, we thought it would be social media. But that has fragmented. And it seems that the pace of change is accelerating. So, we continue the search for the next key leverage point.</p> <h2>Linkworthy</h2> <ul><li><a href="https://www.businessinsider.com/2019-media-layoffs-job-cuts-at-buzzfeed-huffpost-vice-details-2019-2" rel="nofollow" target="_blank">More than 2,300 people lost their jobs in a media landslide so far this year</a>, <a href="https://twitter.com/BenjaminGoggin" rel="nofollow" target="_blank">Benjamin Goggin</a></li><li><a href="http://www.niemanlab.org/2019/01/2009-the-internet-is-killing-print-journalism-2019-the-internet-is-killing-internet-journalism/" rel="nofollow" target="_blank">2009: The internet is killing (print) journalism; 2019: The internet is killing (internet) journalism</a>, <a href="https://twitter.com/jeffisraely" rel="nofollow" target="_blank">Jeff Israely</a></li><li><a href="https://www.recode.net/2019/1/24/18195097/jay-rosen-trump-politics-media-horse-race-recode-podcast-2020-predictions" rel="nofollow" target="_blank">NYU’s Jay Rosen says 2020’s political journalism will be even worse than 2016’s</a>, <a href="https://twitter.com/HeyHeyESJ" rel="nofollow" target="_blank">Eric Scott Johnson</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>As newsrooms disappear… by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

As newsrooms disappear…  IPR 536

Roger McNamee

This week, we take a deep dive into Roger McNamee‘s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be done to create a healthier relationship between the giant entities that dominate search, social and tech. This should be a a must-read for anyone who deals with social media and search, with marketing and online advertising, with community building. Also, on this week’s show, we pay tribute to Shel Holtz and Neville Hobson’s FIR Podcast, which just hit the 1,000 episode mark. Sometimes weekly, sometimes biweekly and now monthly, Shel and Neville are the seminal PR podcasters. And they’re still going strong and providing insight that we can’t do without. Keep it up guys. Finally, a shoutout to Martin on the completion of an important milestone. Huzzah Martin!  Linkworthy Zucked: Waking Up to the Facebook Catastrophe, Roger McNameeThe Virtual Self, Nora YoungFIR Podcast, Shel Holtz and Neville Hobson Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Roger McNamee is Zucked – Inside PR 538 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>This week, we take a deep dive into <a href="https://twitter.com/Moonalice" rel="noreferrer noopener nofollow" target="_blank">Roger McNamee</a>‘s <a href="https://www.penguinrandomhouse.com/books/598206/zucked-by-roger-mcnamee/9780525561354/" rel="noreferrer noopener nofollow" target="_blank">Zucked</a>. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be done to create a healthier relationship between the giant entities that dominate search, social and tech.</p> <p>This should be a a must-read for anyone who deals with social media and search, with marketing and online advertising, with community building.</p> <p>Also, on this week’s show, we pay tribute to Shel Holtz and Neville Hobson’s FIR Podcast, which just hit the 1,000 episode mark. Sometimes weekly, sometimes biweekly and now monthly, Shel and Neville are the seminal PR podcasters. And they’re still going strong and providing insight that we can’t do without. Keep it up guys.</p> <p>Finally, a shoutout to Martin on the completion of an important milestone. Huzzah Martin! </p> <h2>Linkworthy</h2> <ul><li><a href="https://www.penguinrandomhouse.com/books/598206/zucked-by-roger-mcnamee/9780525561354/" rel="noreferrer noopener nofollow" target="_blank">Zucked: Waking Up to the Facebook Catastrophe</a>, <a href="https://twitter.com/Moonalice" rel="noreferrer noopener nofollow" target="_blank">Roger McNamee</a></li><li><a href="https://www.penguinrandomhouse.com/books/212480/the-virtual-self-by-nora-young/9780771070662/" rel="noreferrer noopener nofollow" target="_blank">The Virtual Self</a>, <a href="https://twitter.com/nora3000" rel="noreferrer noopener nofollow" target="_blank">Nora Young</a></li><li><a href="https://firpodcastnetwork.com" rel="noreferrer noopener nofollow" target="_blank">FIR Podcast</a>, <a href="https://twitter.com/shelholtz" rel="noreferrer noopener nofollow" target="_blank">Shel Holtz</a> and <a href="https://twitter.com/jangles" rel="noreferrer noopener nofollow" target="_blank">Neville Hobson</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Roger McNamee is Zucked – Inside PR 538 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Roger McNamee is Zucked – IPR 538

In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it. Martin doesn’t buy Facebook’s argument that we are getting Facebook’s service for free? Not for a second. We’re paying — and the currency is our data. Gini argues that we are the product when it comes to social media. However, she accepts Facebook’s argument that they are not selling our data. Instead, she focuses on the need for each of us to make our own calculation about whether what we receive is a fair exchange for our attention and what Facebook learns about us. And Joe? Well he’s not buying Facebook’s arguments that they don’t sell our data. They do sell the intelligence and insight that comes from possessing our data. And, as far as he’s concerned that makes them “Data Launderers,” the digital equivalent of money launderers. Martin picks up on this and says that we can see Facebook as not necessarily selling the data, but being the agent by which our data is used and obtains the value of using it. And they can do this because they are so big. Perhaps too big. And, says Martin, all you have to do is look at what Facebook is doing with WhatsApp, Facebook and Instagram — rolling up the data each has about us. Different data from what we view as different platforms gives them an even more granular portrait of us that they can draw on to the benefit of advertisers. What of the trust we established with these platforms when they gave us the reassurance of remaining discrete and protecting us from being rolled into an even bigger data bank? Gini brings it back to a pragmatic reality. Facebook has become so effective, so pervasive, so dominant, can an advertiser ignore them? And that leads us to accept their assertions of good intent. Linkworthy Understanding Facebook’s Business Model, Mark ZuckerbergWhat Kind of Internet Do We Want?, Sheryl SandbergA Discussion with Nick CleggThe Facts About Facebook (paywall), Mark ZuckerbergAn Anti-Facebook Manifesto, by an Early Facebook Investor, book review by Tom BissellThe Digital Winter Turns Apocalyptic, Alex Pareene Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Data Laundering the Facebook Way – Inside PR 535 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, <a href="https://twitter.com/ginidietrich" rel="nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman </a>and <a href="https://twitter.com/thornley" rel="nofollow" target="_blank">Joseph Thornley</a> talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.</p> <p>Martin doesn’t buy Facebook’s argument that we are getting Facebook’s service for free? Not for a second. We’re paying — and the currency is our data. Gini argues that we are the product when it comes to social media. However, she accepts Facebook’s argument that they are not selling our data. Instead, she focuses on the need for each of us to make our own calculation about whether what we receive is a fair exchange for our attention and what Facebook learns about us. And Joe? Well he’s not buying Facebook’s arguments that they don’t sell our data. They do sell the intelligence and insight that comes from possessing our data. And, as far as he’s concerned that makes them “Data Launderers,” the digital equivalent of money launderers.</p> <p>Martin picks up on this and says that we can see Facebook as not necessarily selling the data, but being the agent by which our data is used and obtains the value of using it. And they can do this because they are so big. Perhaps too big. And, says Martin, all you have to do is look at what Facebook is doing with WhatsApp, Facebook and Instagram — rolling up the data each has about us. Different data from what we view as different platforms gives them an even more granular portrait of us that they can draw on to the benefit of advertisers. What of the trust we established with these platforms when they gave us the reassurance of remaining discrete and protecting us from being rolled into an even bigger data bank?</p> <p>Gini brings it back to a pragmatic reality. Facebook has become so effective, so pervasive, so dominant, can an advertiser ignore them? And that leads us to accept their assertions of good intent.</p> <h2>Linkworthy</h2> <ul><li><a href="https://newsroom.fb.com/news/2019/01/understanding-facebooks-business-model/" rel="nofollow" target="_blank">Understanding Facebook’s Business Model</a>, <a href="https://www.facebook.com/zuck" rel="noreferrer noopener nofollow" target="_blank">Mark Zuckerberg</a></li><li><a href="https://newsroom.fb.com/news/2019/01/what-kind-of-internet-do-we-want/" rel="noreferrer noopener nofollow" target="_blank">What Kind of Internet Do We Want?</a>, <a href="https://www.facebook.com/sheryl" rel="noreferrer noopener nofollow" target="_blank">Sheryl Sandberg</a></li><li><a href="https://newsroom.fb.com/news/2019/01/a-discussion-with-nick-clegg/" rel="noreferrer noopener nofollow" target="_blank">A Discussion with Nick Clegg</a></li><li><a href="https://www.wsj.com/articles/the-facts-about-facebook-11548374613" rel="nofollow" target="_blank">The Facts About Facebook</a> (paywall), Mark Zuckerberg</li><li><a href="https://www.nytimes.com/2019/01/29/books/review/roger-mcnamee-zucked.html" rel="noreferrer noopener nofollow" target="_blank">An Anti-Facebook Manifesto, by an Early Facebook Investor</a>, book review by Tom Bissell</li><li><a href="https://www.cjr.org/business_of_news/buzzfeed-verizon-layoffs.php" rel="noreferrer noopener nofollow" target="_blank">The Digital Winter Turns Apocalyptic</a>, <a href="https://www.cjr.org/author/alex-pareene" rel="noreferrer noopener nofollow" target="_blank">Alex Pareene</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Data Laundering the Facebook Way – Inside PR 535 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Data Laundering the Facebook Way – Inside PR 535

The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn. So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas without a future. That’s exactly what Gini Dietrich did following the crash of 2008. And since then she has built a very different business – a business that depends on a network of professionals with the range of skills necessary to drive multiple revenue streams. Diversification has been a successful strategy for Gini. And this week Gini Dietrich, Martin Waxman and Joseph Thornley pick up on a recent episode of Gini and Ghip Griffin‘s Agency Leadership Podcast to talk about Gini’s strategy and what others can learn from her experience. Also on this episode, Joe asks Gini and Martin for advice on how they would respond to a pitch that struck Joe as ethically challenged and also how they react to being pitched on pitched on LinkedIn within minutes of accepting an invitation to connect with someone. We’ll be back on January 1 with a New Year’s Resolutions episode. Linkworthy The Agency Leader Podcast, Chip Griffin and Gini DietrichEthical Voices, Mark McLennan Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Can your communications business survive an economic downturn? – Inside PR 531 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.</p> <p>So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas without a future.</p> <p>That’s exactly what Gini Dietrich did following the crash of 2008. And since then she has built a very different business – a business that depends on a network of professionals with the range of skills necessary to drive multiple revenue streams. Diversification has been a successful strategy for Gini. And this week <a href="https://twitter.com/ginidietrich" rel="nofollow" target="_blank">Gini Dietrich</a>, <a href="https://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a> and <a href="https://twitter.com/thornley" rel="nofollow" target="_blank">Joseph Thornley</a> pick up on a recent episode of Gini and <a href="https://twitter.com/ChipGriffin" rel="nofollow" target="_blank">Ghip Griffin</a>‘s <a href="https://www.agencyleadership.com/agency-leadership-podcast/" rel="nofollow" target="_blank">Agency Leadership Podcast</a> to talk about Gini’s strategy and what others can learn from her experience.</p> <p>Also on this episode, Joe asks Gini and Martin for advice on how they would respond to a pitch that struck Joe as ethically challenged and also how they react to being pitched on pitched on LinkedIn within minutes of accepting an invitation to connect with someone.</p> <p>We’ll be back on January 1 with a New Year’s Resolutions episode.</p> <h2>Linkworthy</h2> <ul><li>The <a href="https://www.agencyleadership.com/agency-leadership-podcast/" rel="nofollow" target="_blank">Agency Leader Podcast</a>, <a href="https://twitter.com/ChipGriffin" rel="nofollow" target="_blank">Chip Griffin</a> and <a href="https://twitter.com/ginidietrich" rel="nofollow" target="_blank">Gini Dietrich</a></li><li><a href="https://www.ethicalvoices.com" rel="nofollow" target="_blank">Ethical Voices</a>, <a href="https://twitter.com/mcclennan" rel="nofollow" target="_blank">Mark McLennan</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Can your communications business survive an economic downturn? – Inside PR 531 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Can your communications business survive an economic downturn? – Inside PR 531

Facebook’s Really Bad Behaviour Sometimes, the stars just align perfectly. When we recorded this episode of Inside PR, we did not know that, within hours, the New York Times would publish a bombshell story delving into  Facebook’s tactics to avoid full transparency and accountability for the existence and persistence of Russian troll activity and other bad acts on Facebook. In this episode, you’ll hear us discuss that the only truly satisfactory response on the part of Facebook must go beyond simple PR bromides to real actions that align with its promises. Something which the NY Times story suggests Facebook fell far short of. Ironically, it was the NYTimes Tech Reporter, Kevin Roose, who provided the most succinct definition of what’s really going on in a Tweet following the picture that emerged of a group of boys allegedly giving the Nazi salute prior to their prom. Roose tweeted, “has anyone answered “a generation raised on platforms that reward provocation in a culture with a shrinking list of taboos” yet[?]” has anyone answered “a generation raised on platforms that reward provocation in a culture with a shrinking list of taboos” yet https://t.co/V9xTaTxO38— Kevin Roose (@kevinroose) November 12, 2018 And it’s not just outside observers who are rethinking the approach the social media platforms took to driving growth and user engagement. Recode reported that Twitter co-founder Ev Williams told a tech conference in Portugal, “I think showing follower counts was probably ultimately detrimental. …. It really put in your face that the game was popularity.” Williams went on to discuss the “suggested user” list that helped new Twitter users start to follow people on Twitter by suggesting well-known are widely followed people for them to follow. Reflecting  on this, Williams suggested, “Those weren’t really interest-based follows, and then someone who had grown their following organically compares themselves to them. It’s inauthentic.” And that brings us back full circle to Facebook. Even before the NY Times story dropped, legislators outside of the US were demanding that Zuckerberg provide some accountability to them for Facebook’s operations in their countries. A few weeks back, we discussed the fact that Canadian legislators were prepared to travel across the Atlantic to attend a joint session with their counterparts in the UK Parliament – if Mark Zuckerberg would agree to appear before them. Last week, legislators from Australia, Ireland and Argentina joined their counterparts from the UK and Canada to provide Zuckerberg with a five for one offer. One appearance for five countries. Yet, at the time of recording Zuckerberg and Facebook still had not agreed to appear. And then the NY Times story dropped – and we saw in vivid detail the machinations and manipulation Facebook was taking to duck calls for full transparency everywhere.  Delay. Deny. Deflect. Now that we understand this, could this be only the first of many bad weeks for Facebook? Faster, Safer Internet Access from Your Phone Do you ever connect to the Internet via a public WiFi network (think airports, hotels and Starbucks?) Have you read the terms of use you have with your Internet Service Provider (ISP)? If so, you may discover that they can share with “partners” data about your Web surfing and Internet activity from inside your home! Yes, it’s a scary world.   Cloudflare, the company that many developers rely on for Domain Name Server (DNS) and Content Delivery Network (CDN) services, is making it easier for all of us to increase the security and privacy of our connections to the Internet – whether at home or in public places. Last April, the company launched its 1.1.1.1 DNS resolver service that enables you to keep your Web activity private – even from your ISP. Now, they have introduced apps to bring the service to your mobile phone. I’ve installed the 1.1.1.1 app on my iPhone. It took less than three minutes. You too can download the app from the iOS and Android stores. It’s an easy, simple step to protect yourself online. It’s about the links When you pitch an article to an online news outlet, do you expect them to include a link back to the source you provided to them? Do you see this as good SEO for the news outlet? As important to your client? A recent PR article on obtaining links in articles referencing clients got us thinking. The challenge and rewards of Nanoinfluencers Finally, we talk about  the emergence of Nanoinfluencers. From a thousand points of light may come great influence? Linkworthy Delay, Deny and Deflect How Facebook’s Leaders Fought Through Crisis, Sheera Frenkel, Nicholas Confessore, Cecilia Kang, Matthew Rosenberg and Jack NicasMark Zuckerberg Defends Facebook as Furor Over Its Tactics Grows, Cecilia Kang, Matthew Rosenberg and Mike Isaac has anyone answered “a generation raised on platforms that reward provocation in a culture with a shrinking list of taboos” yet[?], Kevin RooseTwitter Co-founder Ev Williams says in retrospect that showing how many followers you have wasn’t healthy, Teddy Schleifer Pressure grows on Zuckerberg to attend Facebook committee hearing, Alex Hern1 Thing You Can Do to Make Your Internet Safer and Faster, Mohd IrtefaAnnouncing 1.1.1.1: the fastest, privacy-first consumer DNS service, Matthew Prince Journos don’t appreciate being used as a marketing tool – PR Pros urge caution against SEO link requests, Arvind HickmanAre you ready for the Nanoinfluencers? Sapna Maheshwari Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Delay, Deny, Deflect. Inside PR 527 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<h2>Facebook’s Really Bad Behaviour</h2> <p>Sometimes, the stars just align perfectly. When we recorded this episode of Inside PR, we did not know that, within hours, the New York Times would publish a <a href="https://www.nytimes.com/2018/11/14/technology/facebook-data-russia-election-racism.html" rel="nofollow" target="_blank">bombshell story</a> delving into  Facebook’s tactics to avoid full transparency and accountability for the existence and persistence of Russian troll activity and other bad acts on Facebook. In this episode, you’ll hear us discuss that the only truly satisfactory response on the part of Facebook must go beyond simple PR bromides to real actions that align with its promises. Something which the NY Times story suggests Facebook fell far short of.</p> <p>Ironically, it was the NYTimes Tech Reporter, Kevin Roose, who provided the most succinct definition of what’s really going on in a Tweet following the picture that emerged of a group of boys allegedly giving the Nazi salute prior to their prom. Roose tweeted, “has anyone answered “a generation raised on platforms that reward provocation in a culture with a shrinking list of taboos” yet[?]”</p> <blockquote><p>has anyone answered “a generation raised on platforms that reward provocation in a culture with a shrinking list of taboos” yet <a href="https://t.co/V9xTaTxO38" rel="nofollow" target="_blank">https://t.co/V9xTaTxO38</a></p>— Kevin Roose (@kevinroose) <a href="https://twitter.com/kevinroose/status/1062019368165564418?ref_src=twsrc%5Etfw" rel="nofollow" target="_blank">November 12, 2018</a></blockquote> <p>And it’s not just outside observers who are rethinking the approach the social media platforms took to driving growth and user engagement. <a href="https://www.recode.net/2018/11/8/18075998/ev-williams-twitter-follower-count-health-popularity" rel="nofollow" target="_blank">Recode reported</a> that Twitter co-founder Ev Williams told a tech conference in Portugal, “I think showing follower counts was probably ultimately detrimental. …. It really put in your face that the game was popularity.” Williams went on to discuss the “suggested user” list that helped new Twitter users start to follow people on Twitter by suggesting well-known are widely followed people for them to follow. Reflecting  on this, Williams suggested, “Those weren’t really interest-based follows, and then someone who had grown their following organically compares themselves to them. It’s inauthentic.”</p> <p>And that brings us back full circle to Facebook. Even before the NY Times story dropped, legislators outside of the US were demanding that Zuckerberg provide some accountability to them for Facebook’s operations in their countries. A few weeks back, we discussed the fact that Canadian legislators were prepared to travel across the Atlantic to attend a joint session with their counterparts in the UK Parliament – if Mark Zuckerberg would agree to appear before them. Last week,<a href="https://www.theguardian.com/technology/2018/nov/07/mark-zuckerberg-facebook-committee-hearing-pressure" rel="nofollow" target="_blank"> legislators from Australia, Ireland and Argentina joined their counterparts from the UK and Canada</a> to provide Zuckerberg with a five for one offer. One appearance for five countries. Yet, at the time of recording Zuckerberg and Facebook still had not agreed to appear.</p> <p>And then the NY Times story dropped – and we saw in vivid detail the machinations and manipulation Facebook was taking to duck calls for full transparency everywhere. </p> <p>Delay. Deny. Deflect. Now that we understand this, could this be only the first of many bad weeks for Facebook?</p> <h2>Faster, Safer Internet Access from Your Phone</h2> <p>Do you ever connect to the Internet via a public WiFi network (think airports, hotels and Starbucks?) Have you read the terms of use you have with your Internet Service Provider (ISP)? If so, you may discover that they can share with “partners” data about your Web surfing and Internet activity from inside your home! Yes, it’s a scary world. </p> <p> Cloudflare, the company that many developers rely on for Domain Name Server (DNS) and Content Delivery Network (CDN) services, is making it easier for all of us to increase the security and privacy of our connections to the Internet – whether at home or in public places. Last April, the company launched its <a href="https://blog.cloudflare.com/announcing-1111/" rel="nofollow" target="_blank">1.1.1.1 DNS resolver service </a>that enables you to keep your Web activity private – even from your ISP. Now, they have introduced <a href="https://blog.cloudflare.com/1-thing-you-can-do-to-make-your-internet-safer-and-faster/" rel="nofollow" target="_blank">apps to bring the service to your mobile phone</a>. I’ve installed the 1.1.1.1 app on my iPhone. It took less than three minutes. You too can download the app from the iOS and Android stores. It’s an easy, simple step to protect yourself online.</p> <h2>It’s about the links</h2> <p>When you pitch an article to an online news outlet, do you expect them to include a link back to the source you provided to them? Do you see this as good SEO for the news outlet? As important to your client? A recent PR article on <a href="https://www.prweek.com/article/1498530/journos-dont-appreciate-used-marketing-tool-pr-pros-urge-caution-against-seo-link-requests" rel="nofollow" target="_blank">obtaining links in articles referencing clients</a> got us thinking.</p> <h2>The challenge and rewards of Nanoinfluencers</h2> <p>Finally, we talk about  the <a href="https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html" rel="nofollow" target="_blank">emergence of Nanoinfluencers</a>. From a thousand points of light may come great influence?</p> <h2>Linkworthy</h2> <ul><li><a href="https://www.nytimes.com/2018/11/14/technology/facebook-data-russia-election-racism.html" rel="nofollow" target="_blank">Delay, Deny and Deflect How Facebook’s Leaders Fought Through Crisis</a>, <a href="https://www.nytimes.com/by/sheera-frenkel" rel="nofollow" target="_blank">Sheera Frenkel</a><strong>, </strong><a href="https://www.nytimes.com/by/nicholas-confessore" rel="nofollow" target="_blank">Nicholas Confessore</a><strong>, </strong><a href="https://www.nytimes.com/by/cecilia-kang" rel="nofollow" target="_blank">Cecilia Kang</a><strong>, </strong><a href="https://www.nytimes.com/by/matthew-rosenberg" rel="nofollow" target="_blank">Matthew Rosenberg</a><strong> </strong>and<strong> </strong><a href="https://www.nytimes.com/by/jack-nicas" rel="nofollow" target="_blank">Jack Nicas</a></li><li><a href="https://www.nytimes.com/2018/11/15/technology/zuckerberg-facebook-sandberg-tactics.html" rel="nofollow" target="_blank">Mark Zuckerberg Defends Facebook as Furor Over Its Tactics Grows,</a> <a href="https://www.nytimes.com/by/cecilia-kang" rel="nofollow" target="_blank">Cecilia Kang</a><strong>, </strong><a href="https://www.nytimes.com/by/matthew-rosenberg" rel="nofollow" target="_blank">Matthew Rosenberg</a><strong> </strong>and<strong> </strong><a href="https://www.nytimes.com/by/mike-isaac" rel="nofollow" target="_blank">Mike Isaac</a> </li><li><a href="https://twitter.com/kevinroose/status/1062019368165564418" rel="nofollow" target="_blank">has anyone answered “a generation raised on platforms that reward provocation in a culture with a shrinking list of taboos” yet[?]</a>, <a href="https://twitter.com/kevinroose" rel="nofollow" target="_blank">Kevin Roose</a></li><li><a href="https://www.recode.net/2018/11/8/18075998/ev-williams-twitter-follower-count-health-popularity" rel="nofollow" target="_blank">Twitter Co-founder Ev Williams says in retrospect that showing how many followers you have wasn’t healthy</a>, <a href="https://twitter.com/teddyschleifer" rel="nofollow" target="_blank">Teddy Schleifer</a> </li><li><a href="https://www.theguardian.com/technology/2018/nov/07/mark-zuckerberg-facebook-committee-hearing-pressure" rel="nofollow" target="_blank">Pressure grows on Zuckerberg to attend Facebook committee hearing</a>, <a href="https://twitter.com/alexhern" rel="nofollow" target="_blank">Alex Hern</a></li><li><a href="https://blog.cloudflare.com/1-thing-you-can-do-to-make-your-internet-safer-and-faster/" rel="nofollow" target="_blank">1 Thing You Can Do to Make Your Internet Safer and Faster</a>, <a href="https://blog.cloudflare.com/author/mohd/" rel="nofollow" target="_blank">Mohd Irtefa</a></li><li><a href="https://blog.cloudflare.com/announcing-1111/" rel="nofollow" target="_blank">Announcing 1.1.1.1: the fastest, privacy-first consumer DNS service</a>, <a href="https://blog.cloudflare.com/author/matthew-prince/" rel="nofollow" target="_blank">Matthew Prince</a></li><li> <a href="https://www.prweek.com/article/1498530/journos-dont-appreciate-used-marketing-tool-pr-pros-urge-caution-against-seo-link-requests" rel="nofollow" target="_blank">Journos don’t appreciate being used as a marketing tool – PR Pros urge caution against SEO link requests</a>, <a href="https://twitter.com/arvindhickman" rel="nofollow" target="_blank">Arvind Hickman</a></li><li><a href="https://www.prweek.com/article/1498530/journos-dont-appreciate-used-marketing-tool-pr-pros-urge-caution-against-seo-link-requests" rel="nofollow" target="_blank">Are you ready for the Nanoinfluencers?</a> <a href="https://www.nytimes.com/by/sapna-maheshwari" rel="nofollow" target="_blank">Sapna Maheshwari</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Delay, Deny, Deflect. Inside PR 527 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Delay, Deny, Deflect – Inside PR 527

Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn’t even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn’t even noticed the shift in his media consumption – until his wife threw out the last radio in their house. A recent report out of the UK suggests that Joe isn’t alone:  Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis. And among the 6.5 million or so who do still tune in, the amount of time they spend listening has plummeted 29% between 2010 and 2018. Both Martin and Gini also have noticed a shift in their media consumption. Not just one that adds to their daily information diet. But a shift that has replaced one medium with another. So, if podcasting is constituting a greater portion of many people’s media consumption, you just know that advertisers are eyeing it and entrepreneurs are looking to provide them with a new medium to reach consumers. We’ve seen Spotify’s big move, acquiring Gimlet and Anchor. This is unlikely to be the last move of this sort.  As others follow, what does that mean for the open podcasting system that has let enthusiast and professional podcasters coexist? Will services like Spotify start to push the enthusiasts off to the side, out of sight, as they promote their own professionally produced podcasts so that they can maximize revenue? Sound familiar? Substitute the words blog and Facebook for podcasts and Spotify. So, is this the end? Not necessarily. It may be possible for two systems of podcasting to existing together, thanks to things like Patreon, which didn’t exist during the rise of Facebook and the decline of blogs, along with membership-oriented initiatives life that being advanced by outlets like Slate. If you’re a listener to Inside PR, it’s probable that you too have made room for podcasting by reducing your consumption of other media. Have you done this consciously or has it crept up on you. Do you see a future for enthusiast podcasts like Inside PR — or will we soon go the way of MySpace? Linkworthy I just realized that I don’t have a radio anymore, thornleyIs streaming killing the radio star?, Mark SweneySpotify. It’s not just for music anymore, Ben Sisario and Michael J. de la MercedWith Supporting Cast, Slate wants to build the paid-membership layer of podcasting, Nick Quah Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. As radio fades, can podcasting survive the attention of advertisers? – IPR 537 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn’t even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn’t even noticed the shift in his media consumption – until his wife threw out the last radio in their house.</p> <p>A <a href="https://www.theguardian.com/media/2019/feb/08/is-streaming-killing-the-radio-star" rel="noreferrer noopener nofollow" target="_blank">recent report</a> out of the UK suggests that Joe isn’t alone: </p> <blockquote><p>Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis. And among the 6.5 million or so who do still tune in, the amount of time they spend listening has plummeted 29% between 2010 and 2018.</p></blockquote> <p>Both Martin and Gini also have noticed a shift in their media consumption. Not just one that adds to their daily information diet. But a shift that has replaced one medium with another.</p> <p>So, if podcasting is constituting a greater portion of many people’s media consumption, you just know that advertisers are eyeing it and entrepreneurs are looking to provide them with a new medium to reach consumers. We’ve seen Spotify’s big move, acquiring Gimlet and Anchor. This is unlikely to be the last move of this sort. </p> <p>As others follow, what does that mean for the open podcasting system that has let enthusiast and professional podcasters coexist? Will services like Spotify start to push the enthusiasts off to the side, out of sight, as they promote their own professionally produced podcasts so that they can maximize revenue? Sound familiar? Substitute the words blog and Facebook for podcasts and Spotify.</p> <p>So, is this the end? Not necessarily. It may be possible for two systems of podcasting to existing together, thanks to things like Patreon, which didn’t exist during the rise of Facebook and the decline of blogs, along with membership-oriented initiatives life that being advanced by outlets like Slate.</p> <p>If you’re a listener to Inside PR, it’s probable that you too have made room for podcasting by reducing your consumption of other media. Have you done this consciously or has it crept up on you. Do you see a future for enthusiast podcasts like Inside PR — or will we soon go the way of MySpace?</p> <h2>Linkworthy</h2> <ul><li><a href="https://propr.ca/2019/i-just-realized-i-dont-have-a-radio-any-more/" rel="noreferrer noopener nofollow" target="_blank">I just realized that I don’t have a radio anymore</a>, <a href="https://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">thornley</a></li><li><a href="https://www.theguardian.com/media/2019/feb/08/is-streaming-killing-the-radio-star" rel="noreferrer noopener nofollow" target="_blank">Is streaming killing the radio star?</a>, <a href="https://twitter.com/marksweney" rel="noreferrer noopener nofollow" target="_blank">Mark Sweney</a></li><li><a href="https://www.nytimes.com/2019/02/06/business/dealbook/spotify-gimlet-anchor-podcasts.html" rel="noreferrer noopener nofollow" target="_blank">Spotify. It’s not just for music anymore</a>, <a href="https://www.nytimes.com/by/ben-sisario" rel="nofollow" target="_blank">Ben Sisario</a><strong> </strong>and<strong> </strong><a href="https://www.nytimes.com/by/michael-j-de-la-merced" rel="nofollow" target="_blank">Michael J. de la Merced</a></li><li><a href="http://www.niemanlab.org/2019/02/with-supporting-cast-slate-wants-to-build-the-paid-membership-layer-of-podcasting/" rel="noreferrer noopener nofollow" target="_blank">With Supporting Cast, Slate wants to build the paid-membership layer of podcasting</a>, <a href="https://twitter.com/nwquah" rel="noreferrer noopener nofollow" target="_blank">Nick Quah</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>As radio fades, can podcasting survive the attention of advertisers? – IPR 537 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

As radio fades, can podcasting survive the attention of advertisers? – IPR 537

Facebook: Still Delaying. Still Denying. Still Deflecting. Two hours after we recorded last week’s Inside PR, the New York Times posted a bombshell report – Delay, Deny, Deflect – about Facebook’s management of legislators and manipulation of the truth.  And in this report, they answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke – where are Facebook’s communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using? Making the world more open and connected? Maybe for you and me. But for Facebook, definitely not more open. Linkworthy Delay, Deny and Deflect How Facebook’s Leaders Fought Through Crisis, Sheera Frenkel, Nicholas Confessore, Cecilia Kang, Matthew Rosenberg andJack NicasWhat Facebook Knew and Tried to Hide, Michael Barbara, Sheera Frenkel, and Nicholas ConfessoreAbout NTK NetworkDefiners TeamNow eight parliaments are demanding that Zuckerberg answers for the Facebook scandals, Natasha LomasConcerns grow at Tory link to US lobby firm in Facebook smear scandal, Jamie Doward Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Facebook’s Big Fail – Inside PR 528 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<h2>Facebook: Still Delaying. Still Denying. Still Deflecting.</h2> <p>Two hours after we recorded last week’s Inside PR, the New York Times posted a bombshell report –<a href="https://www.nytimes.com/2018/11/14/technology/facebook-data-russia-election-racism.html" rel="nofollow" target="_blank"> Delay, Deny, Deflect</a> – about Facebook’s management of legislators and manipulation of the truth. </p> <p>And in this report, they answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke – where are Facebook’s communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?</p> <p>Making the world more open and connected? Maybe for you and me. But for Facebook, definitely not more open.</p> <h2>Linkworthy</h2> <ul><li><a href="https://www.nytimes.com/2018/11/14/technology/facebook-data-russia-election-racism.html" rel="nofollow" target="_blank">Delay, Deny and Deflect How Facebook’s Leaders Fought Through Crisis</a>, <a href="https://www.nytimes.com/by/sheera-frenkel" rel="nofollow" target="_blank">Sheera Frenkel</a><strong>, </strong><a href="https://www.nytimes.com/by/nicholas-confessore" rel="nofollow" target="_blank">Nicholas Confessore</a><strong>, </strong><a href="https://www.nytimes.com/by/cecilia-kang" rel="nofollow" target="_blank">Cecilia Kang</a><strong>, </strong><a href="https://www.nytimes.com/by/matthew-rosenberg" rel="nofollow" target="_blank">Matthew Rosenberg</a> and<a href="https://www.nytimes.com/by/jack-nicas" rel="nofollow" target="_blank">Jack Nicas</a></li><li><a href="https://www.nytimes.com/2018/11/16/podcasts/the-daily/facebook-zuckerberg-sandberg-russia-election-data.html" rel="nofollow" target="_blank">What Facebook Knew and Tried to Hide</a>, <a href="https://twitter.com/mikiebarb" rel="nofollow" target="_blank">Michael Barbara</a>, <a href="https://www.nytimes.com/by/sheera-frenkel" rel="nofollow" target="_blank">Sheera Frenkel</a><strong>, </strong>and <a href="https://www.nytimes.com/by/nicholas-confessore" rel="nofollow" target="_blank">Nicholas Confessore</a></li><li><a href="https://ntknetwork.com/about-ntk-network/" rel="nofollow" target="_blank">About NTK Network</a></li><li><a href="https://definersdc.com/our-team/" rel="nofollow" target="_blank">Definers Team</a></li><li><a href="https://techcrunch.com/2018/11/19/now-eight-parliaments-are-demanding-zuckerberg-answers-for-facebook-scandals/" rel="nofollow" target="_blank">Now eight parliaments are demanding that Zuckerberg answers for the Facebook scandals</a>, <a href="https://twitter.com/riptari" rel="nofollow" target="_blank">Natasha Lomas</a></li><li><a href="https://www.theguardian.com/politics/2018/nov/25/tory-links-us-lobby-firm-facebook-smear-scandal" rel="nofollow" target="_blank">Concerns grow at Tory link to US lobby firm in Facebook smear scandal</a>, <a href="https://www.theguardian.com/profile/jamiedoward" rel="nofollow" target="_blank">Jamie Doward</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Facebook’s Big Fail – Inside PR 528 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Facebook’s Big Fail – Inside PR 528

Damian Collins

Mark Zuckerberg

This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament. LinkedIn Stories — Putting wings on an elephant? LinkedIn is beta testing a Stories feature called Student Voices. On one level, it sounds like a good idea. However, if aimed at younger users who have seen Snapchat Stories as ephemeral content that enabled them to be spontaneous and genuine without fear of their mistakes showing up in a data cache. When they use LinkedIn Student voices, will they bring this expectation only to discover that the information lingers on their profile and is being viewed by prospective recruiters? Maybe there is an argument for keeping different social networks separate according to use and audience. The Washington Post enters the daily news podcast game with Post Reports The Washington Post has launched Post Reports, an afternoon news podcast. It is the latest in a series of high quality news podcasts, including The Daily, Up First, and Front Burner, that collectively signal a significant shift in the news diet of an increasing number of people. They also represent a challenge for PR Pros. The one thing these new podcasts all seem to have in common is that they are highly curated. There are limited slots for stories in the short format adopted by all of the news podcasts – and they are cherry picking for their line up from the stories covered on their companion traditional news outlet. So, getting a story placed and covered on the news podcasts is not a linear extension of the traditional pitch. PR pros will have to watch closely to understand the unique perspective and focus of each of the new podcasts in order to find a way to ease a story’s coverage. But a straight up pitch? Probably not. Damian Collins shows Facebook that it’s dangerous to thumb your nose at Parliament Facebook may have more members than any country has population. And Mark Zuckerberg may feel he’s too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn’t bigger than Damian Collins, MP. Last week, Collins made good on his promise to release the documents from Facebook vs Six4Three court case. And the picture they painted of Facebook’s competitive behaviour and Mark Zuckerberg’s role in decisions that would exploit Facebook user data to advantage Facebook and disadvantage its competitors was …. ugly. Linkworthy LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have, Josh ConstineJameson Hsu’s LinkedIn story exampleThe Washington Post announces programming details for its new evening podcast, “Post Reports”The Washington Post has launched a new 20-minute daily news podcast, Max Willens News podcasts we loveThe Daily, NY TimesUp First, NPRFront Burner, CBCPost Reports, Washington PostSummary of key issues from the Six4Three files, Note by Damian Collins, MPParliament seizes cache of Facebook internal papers, Carole CadwalladrFacebook Emails Show Its Real Mission: Making Money and Crushing Competition, Kevin RooseFacebook Used People’s Data to Favor Certain Partners and Punish Rivals, Documents Show, Adam Satariano and Mike IsaacNow eight parliaments are demanding that Zuckerberg answers for the Facebook scandals, Natasha LomasDelay, Deny and Deflect How Facebook’s Leaders Fought Through Crisis, Sheera Frenkel, Nicholas Confessore, Cecilia Kang, Matthew Rosenberg andJack Nicas Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Damian Collins 1; Mark Zuckerberg 0 – Inside PR 529 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament.</p> <h2>LinkedIn Stories — Putting wings on an elephant?</h2> <p>LinkedIn is beta <a href="https://techcrunch.com/2018/11/20/linkedin-stories/" rel="nofollow" target="_blank">testing a Stories feature</a> called Student Voices. On one level, it sounds like a good idea. However, if aimed at younger users who have seen Snapchat Stories as ephemeral content that enabled them to be spontaneous and genuine without fear of their mistakes showing up in a data cache. When they use LinkedIn Student voices, will they bring this expectation only to discover that the information lingers on their profile and is being viewed by prospective recruiters? Maybe there is an argument for keeping different social networks separate according to use and audience.</p> <h2>The Washington Post enters the daily news podcast game with Post Reports</h2> <p>The Washington Post has launched <a href="https://www.washingtonpost.com/pr/2018/11/26/washington-post-announces-programming-details-its-new-evening-podcast-post-reports/" rel="nofollow" target="_blank">Post Reports</a>, an afternoon news podcast. It is the latest in a series of high quality news podcasts, including <a href="https://www.nytimes.com/column/the-daily" rel="nofollow" target="_blank">The Daily</a>, <a href="https://www.npr.org/podcasts/510318/up-first" rel="nofollow" target="_blank">Up First</a>, and <a href="https://www.cbc.ca/radio/podcasts/front-burner/" rel="nofollow" target="_blank">Front Burner</a>, that collectively signal a significant shift in the news diet of an increasing number of people.</p> <p>They also represent a challenge for PR Pros. The one thing these new podcasts all seem to have in common is that they are highly curated. There are limited slots for stories in the short format adopted by all of the news podcasts – and they are cherry picking for their line up from the stories covered on their companion traditional news outlet. So, getting a story placed and covered on the news podcasts is not a linear extension of the traditional pitch. PR pros will have to watch closely to understand the unique perspective and focus of each of the new podcasts in order to find a way to ease a story’s coverage. But a straight up pitch? Probably not.</p> <h2>Damian Collins shows Facebook that it’s dangerous to thumb your nose at Parliament</h2> <p>Facebook may have more members than any country has population. And Mark Zuckerberg may feel he’s too important to accept an invitation from <a href="https://techcrunch.com/2018/11/19/now-eight-parliaments-are-demanding-zuckerberg-answers-for-facebook-scandals/" rel="nofollow" target="_blank">legislators representing eight countries</a> to testify before them. But Mark Zuckerberg definitely isn’t bigger than <a href="https://twitter.com/DamianCollins" rel="nofollow" target="_blank">Damian Collins, MP</a>. Last week, Collins made good on his promise to release the <a href="https://www.parliament.uk/documents/commons-committees/culture-media-and-sport/Note-by-Chair-and-selected-documents-ordered-from-Six4Three.pdf" rel="nofollow" target="_blank">documents from Facebook vs Six4Three court case.</a> And the picture they painted of Facebook’s competitive behaviour and Mark Zuckerberg’s role in decisions that would exploit Facebook user data to advantage Facebook and disadvantage its competitors was …. ugly.</p> <h2>Linkworthy</h2> <ul><li><a href="https://techcrunch.com/2018/11/20/linkedin-stories/" rel="nofollow" target="_blank">LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have</a>, <a href="https://twitter.com/joshconstine" rel="nofollow" target="_blank">Josh Constine</a></li><li>Jameson Hsu’s <a href="https://www.linkedin.com/feed/update/urn:li:activity:6470543214205116416/" rel="nofollow" target="_blank">LinkedIn story example</a></li><li><a href="https://www.washingtonpost.com/pr/2018/11/26/washington-post-announces-programming-details-its-new-evening-podcast-post-reports/" rel="nofollow" target="_blank">The Washington Post announces programming details for its new evening podcast, “Post Reports”</a></li><li><a href="https://digiday.com/media/washington-post-launched-new-20-minute-daily-news-podcast/" rel="nofollow" target="_blank">The Washington Post has launched a new 20-minute daily news podcast</a>, <a href="https://digiday.com/author/max-willens/" rel="nofollow" target="_blank">Max Willens</a> </li><li>News podcasts we love<ul><li><a href="https://www.nytimes.com/column/the-daily" rel="nofollow" target="_blank">The Daily,</a> NY Times</li><li><a href="https://www.npr.org/podcasts/510318/up-first" rel="nofollow" target="_blank">Up First</a>, NPR</li><li><a href="https://www.cbc.ca/radio/podcasts/front-burner/" rel="nofollow" target="_blank">Front Burner</a>, CBC</li><li><a href="https://www.washingtonpost.com/podcasts/post-reports/" rel="nofollow" target="_blank">Post Reports</a>, Washington Post</li></ul></li><li><a href="https://www.parliament.uk/documents/commons-committees/culture-media-and-sport/Note-by-Chair-and-selected-documents-ordered-from-Six4Three.pdf" rel="nofollow" target="_blank">Summary of key issues from the Six4Three files,</a> Note by <a href="https://twitter.com/DamianCollins" rel="nofollow" target="_blank">Damian Collins</a>, MP</li><li><a href="https://www.theguardian.com/technology/2018/nov/24/mps-seize-cache-facebook-internal-papers" rel="nofollow" target="_blank">Parliament seizes cache of Facebook internal papers</a>, <a href="https://twitter.com/carolecadwalla" rel="nofollow" target="_blank">Carole Cadwalladr</a></li><li><a href="https://www.nytimes.com/2018/12/05/technology/facebook-emails-privacy-data.html" rel="nofollow" target="_blank">Facebook Emails Show Its Real Mission: Making Money and Crushing Competition</a>, <a href="https://twitter.com/kevinroose" rel="nofollow" target="_blank">Kevin Roose</a></li><li><a href="https://www.nytimes.com/2018/12/05/technology/facebook-documents-uk-parliament.html" rel="nofollow" target="_blank">Facebook Used People’s Data to Favor Certain Partners and Punish Rivals, Documents Show</a>, <a href="https://www.nytimes.com/by/adam-satariano" rel="nofollow" target="_blank">Adam Satariano</a><strong> </strong>and<strong> </strong><a href="https://www.nytimes.com/by/mike-isaac" rel="nofollow" target="_blank">Mike Isaac</a></li><li><a href="https://techcrunch.com/2018/11/19/now-eight-parliaments-are-demanding-zuckerberg-answers-for-facebook-scandals/" rel="nofollow" target="_blank">Now eight parliaments are demanding that Zuckerberg answers for the Facebook scandals</a>, <a href="https://twitter.com/riptari" rel="nofollow" target="_blank">Natasha Lomas</a></li><li><a href="https://www.nytimes.com/2018/11/14/technology/facebook-data-russia-election-racism.html" rel="nofollow" target="_blank">Delay, Deny and Deflect How Facebook’s Leaders Fought Through Crisis</a>, <a href="https://www.nytimes.com/by/sheera-frenkel" rel="nofollow" target="_blank">Sheera Frenkel</a><strong>, </strong><a href="https://www.nytimes.com/by/nicholas-confessore" rel="nofollow" target="_blank">Nicholas Confessore</a><strong>, </strong><a href="https://www.nytimes.com/by/cecilia-kang" rel="nofollow" target="_blank">Cecilia Kang</a><strong>, </strong><a href="https://www.nytimes.com/by/matthew-rosenberg" rel="nofollow" target="_blank">Matthew Rosenberg</a> and<a href="https://www.nytimes.com/by/jack-nicas" rel="nofollow" target="_blank">Jack Nicas</a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Damian Collins 1; Mark Zuckerberg 0 – Inside PR 529 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Damian Collins 1; Mark Zuckerberg 0 – Inside PR 529

In this week’s episode of the Inside PR podcast: Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini’s SpinSucks site is a top site for info on PESO.Is Facebook really bigger than every government in the world? Does this mean that Facebook is above the oversight of the political leadership of nation states? Well, you might think so, as politicians in Canada and the UK band together to request that Mark Zuckerberg attends a joint hearing. Canadian politicians will fly across the ocean to question Zuckerberg, who will not fly four hours to speak to them directly in Ottawa.Still, some political bodies are determined to move forward to protect our privacy rights. The Canadian Privacy Commissioner announces new disclosure requirements for privacy breaches. Only in Canada, you say? Pity.Twitter’s Q3 financial results showed that, while monthly active users may have decreased,  daily active users continue to increase. And that’s a good thing. Suggesting that Twitter is succeeding in reestablishing itself as a place that users like you and me will want to treat as one of our principal social networks on a daily basis, not just on an occasional basis.Finally, Kara Swisher gives us much to think about in her rumination on Silicon Valley’s links to and dependence on investments from organizations and individuals who would never be considered to be friends of liberal democracy and free speech. And Ezra Klein‘s discussion with Jay Rosen of the media’s turn to entertainment logic from news logic underscores the media’s weakness in helping us to come to grips with the true underlying issues. Linkworthy I thought the Web would stop hate, not spread it, Kara SwisherJay Rosen is pessimistic about the media. So am I, Ezra Klein‘s podcastThe PESO model on SpinSucksUK and Canada MPs unite to demand that Mark Zuckerberg answers questions, Jim Waterson New data breach reporting requirements come into force this week, Office of the Privacy Commissioner of CanadaTwitter Investor Relations Tweetstorm of Q3 2018 financial results Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. The Peril of Promiscuous Following – Inside PR 526 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>In this week’s episode of the Inside PR podcast:</p> <ul><li>Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini’s <a href="https://spinsucks.com/?s=PESO&amp;x=20&amp;y=13" rel="nofollow" target="_blank">SpinSucks</a> site is a top site for info on PESO.</li><li>Is Facebook really bigger than every government in the world? Does this mean that Facebook is above the oversight of the political leadership of nation states? Well, you might think so, as <a href="https://www.theguardian.com/technology/2018/oct/31/uk-and-canada-mps-unite-to-demand-mark-zuckerberg-answers-questions-cambridge-analytica" rel="nofollow" target="_blank">politicians in Canada and the UK band together</a> to request that Mark Zuckerberg attends a joint hearing. Canadian politicians will fly across the ocean to question Zuckerberg, who will not fly four hours to speak to them directly in Ottawa.</li><li>Still, some political bodies are determined to move forward to protect our privacy rights. The Canadian Privacy Commissioner announces new <a href="https://www.priv.gc.ca/en/opc-news/news-and-announcements/2018/nr-c_181029/" rel="nofollow" target="_blank">disclosure requirements for privacy breaches</a>. Only in Canada, you say? Pity.</li><li>Twitter’s<a href="https://twitter.com/i/moments/1055419129790783489" rel="nofollow" target="_blank"> Q3 financial results</a> showed that, while monthly active users may have decreased,  daily active users continue to increase. And that’s a good thing. Suggesting that Twitter is succeeding in reestablishing itself as a place that users like you and me will want to treat as one of our principal social networks on a daily basis, not just on an occasional basis.</li><li>Finally, <a href="https://twitter.com/karaswisher" rel="nofollow" target="_blank">Kara Swisher</a> gives us much to think about in her <a href="https://www.nytimes.com/2018/10/30/opinion/cesar-sayoc-robert-bowers-social-media.html" rel="nofollow" target="_blank">rumination</a> on Silicon Valley’s links to and dependence on investments from organizations and individuals who would never be considered to be friends of liberal democracy and free speech. And <a href="https://twitter.com/ezraklein" rel="nofollow" target="_blank">Ezra Klein</a>‘s discussion with <a href="https://twitter.com/jayrosen_nyu" rel="nofollow" target="_blank">Jay Rosen</a> of the <a href="https://art19.com/shows/the-ezra-klein-show/episodes/973fd375-569c-47ca-9e59-35d113fe0be5" rel="nofollow" target="_blank">media’s turn to entertainment logic</a> from news logic underscores the media’s weakness in helping us to come to grips with the true underlying issues.</li></ul> <h2>Linkworthy</h2> <ul><li><a href="http://I thought the Web would stop hate, not spread it, Kara Swisher" rel="nofollow" target="_blank">I thought the Web would stop hate, not spread it</a>, <a href="https://twitter.com/karaswisher" rel="nofollow" target="_blank">Kara Swisher</a></li><li><a href="https://art19.com/shows/the-ezra-klein-show/episodes/973fd375-569c-47ca-9e59-35d113fe0be5" rel="nofollow" target="_blank">Jay Rosen is pessimistic about the media. So am I</a>, <a href="https://twitter.com/ezraklein" rel="nofollow" target="_blank">Ezra Klein</a>‘s podcast</li><li>The <a href="https://spinsucks.com/?s=PESO&amp;x=20&amp;y=13" rel="nofollow" target="_blank">PESO model on SpinSucks</a></li><li><a href="https://www.theguardian.com/technology/2018/oct/31/uk-and-canada-mps-unite-to-demand-mark-zuckerberg-answers-questions-cambridge-analytica" rel="nofollow" target="_blank">UK and Canada MPs unite to demand that Mark Zuckerberg answers questions</a>, <a href="https://www.theguardian.com/profile/jim-waterson" rel="nofollow" target="_blank">Jim Waterson</a> </li><li><a href="https://www.priv.gc.ca/en/opc-news/news-and-announcements/2018/nr-c_181029/" rel="nofollow" target="_blank">New data breach reporting requirements come into force this week</a>, <a href="https://www.priv.gc.ca/en/about-the-opc/who-we-are/" rel="nofollow" target="_blank">Office of the Privacy Commissioner of Canada</a></li><li>Twitter Investor Relations Tweetstorm of <a href="https://twitter.com/i/moments/1055419129790783489" rel="nofollow" target="_blank">Q3 2018 financial results</a><a href="https://twitter.com/karaswisher" rel="nofollow" target="_blank"></a></li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>The Peril of Promiscuous Following – Inside PR 526 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

The Peril of Promiscuous Following – Inside PR 526

Don’t Feed the Giants First, up on Inside PR this week, Martin points to Farhad Manjou’s final “State of the Art” column for the New York Times. Some smart advice for these digital times: Don’t just look at the product. Look at the business model.Avoid Feeding the GiantsAdopt Late. Slow Down Don’t Look Now, But Your Apps See You Another blockbuster story from the New York Times (they seem to be making this routine.) This time, the Times stripped away any illusion that we may have had that those give us your location opt-ins are being used only for the purposes we think they are. Scary stuff. Linkworthy How to Survive the Next Era of Tech (Slow Down and Be Mindful), Farhad ManjouYour Apps Know Where You Were Last Night, and They’re Not Keeping It Secret, JENNIFER VALENTINO-DeVRIES, NATASHA SINGER, MICHAEL H. KELLER and AARON KROLIK Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Breaking up is hard to do – Inside PR 530 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<h2>Don’t Feed the Giants</h2> <p>First, up on Inside PR this week, Martin points to <a href="https://www.nytimes.com/by/farhad-manjoo" rel="nofollow" target="_blank">Farhad Manjou’</a>s final “State of the Art” column for the New York Times. Some smart advice for these digital times:</p> <ul><li>Don’t just look at the product. Look at the business model.</li><li>Avoid Feeding the Giants</li><li>Adopt Late. Slow Down</li></ul> <h2>Don’t Look Now, But Your Apps See You</h2> <p>Another blockbuster story from the New York Times (they seem to be making this routine.) This time, the Times stripped away any illusion that we may have had that those <a href="https://www.nytimes.com/interactive/2018/12/10/business/location-data-privacy-apps.html" rel="nofollow" target="_blank">give us your location</a> opt-ins are being used only for the purposes we think they are. Scary stuff.</p> <h2>Linkworthy</h2> <ul><li><a href="https://www.nytimes.com/2018/11/28/technology/how-to-survive-the-next-era-of-tech-slow-down-and-be-mindful.html" rel="nofollow" target="_blank">How to Survive the Next Era of Tech (Slow Down and Be Mindful)</a>, <a href="https://www.nytimes.com/by/farhad-manjoo" rel="nofollow" target="_blank">Farhad Manjou</a></li><li><a href="https://www.nytimes.com/interactive/2018/12/10/business/location-data-privacy-apps.html" rel="nofollow" target="_blank">Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret</a>, <a href="https://www.nytimes.com/by/jennifer-valentino-devries" rel="nofollow" target="_blank">JENNIFER VALENTINO-DeVRIES</a><strong>, </strong><a href="https://www.nytimes.com/by/natasha-singer" rel="nofollow" target="_blank">NATASHA SINGER</a><strong>, </strong>MICHAEL H. KELLER and AARON KROLIK</li></ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Breaking up is hard to do – Inside PR 530 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Breaking up is hard to do – Inside PR 530

We have lots to talk about this week on Inside PR 517. First, a couple #IPRMustKnows, things worth noting and acting upon:  WordPress is one more step closer to the full rollout of Project Gutenberg. This week, WordPress pushed out a maintenance update that included a prompt to all users to turn on the Gutenberg update. Gini did this for SpinSucks – and she raves about how great the new experience is. This may be the final release before WordPress 5.0 is pushed out to all users. And with WordPress 5.0, Gutenberg 5.0 will be turned on by default for all users. So, if you publish on WordPress and you haven’t turned on Gutenberg yet, now is your time to try it out. Feedly is, in Joe’s opinion, the best newsreader available for people who want to curate their online information sources via RSS feeds. When Google closed down Google Reader, a substantial part of the Reader community migrated their reading lists to Feedly. That was a time of rocket ship growth for Feedly, which enabled users to access, read and curate their news sources on every device – desktop, tablet and mobile phone. Now the good folks at Feedly have initiated a major rewrite of the Feedly iOS app – and they have invited their community of users to test the app as it is being developed and provide their feedback. The Feedly team have set up a dedicated Slack Workspace for the beta phase, to announce the new features introduced or refined with each week’s release and asking for feedback on these features. And to enable participants in the beta to see that their input is being incorporated in the development team’s work, they’ve gone a step further, setting up a Trello workspace and posting links to it so that the participant community can see the state of work. The Beta program is just about to hit its midpoint. But new users still are joining. So, if you use Feedly and want to make it better, you too can still sign up to participate in the beta. Kudos to Feedly for building their app the right way, co-creating with their community will yield a much better product that meets both mainstream and specialized needs.  We know that many listeners to this podcast speak about their area of practice to conferences and at professional development events. If you do this even once a year, you’ll be interested in a post that Gini Dietrich wrote on the SpinSucks blog, Six ways to generate leads from a speaking engagement. Martin and I both thought it offered practical advice that we would put to work – and we asked Gini to discuss it with us. Finally, on this episode, we talk about the Sarah Jeong controversy that erupted this week. If you aren’t familiar with this, we’ve posted links to key articles that will provide the backgroud. Here’s a quick recap. Last week, the New York Times announced that Sarah Jeong would be leaving the Verge to join the NY Times as lead writer on technology. And then a Twitter storm erupted as attention was drawn to tweets authored by Jeong that were derogatory of white people. The Times quickly reaffirmed its decision, pointing to the context in which Jeong wrote those tweets and indicating that they would not be acceptable in future now that she has joined the Times. Coming in the wake of the James Gunn and Les Moonves controversies, could we indeed be seeing the a restoration of the balance between nuance and absolutism? As Martin asks, could we be back to a time in which we can admit to a mistake, own it, show contrition, and move on? We can only hope so. Linkworthy  Try Gutenberg in WordPress 4,9,8 Feedly invites users into the design and testing phase of its new iOS app, Edwin K Six ways to generate leads from a speaking engagement, Gini Dietrich Sarah Jeong Joins The Times’s Editorial Board New York Times stands by new tech writer Sarah Jeong after racist tweets surface, Brian Flood Statements in Response to Criticism of the Hiring of Sarah Jeong to the Editorial Board in Opinion Newsrooms must stand up to targeted campaigns of harassment,  T.C. Sottek, Nilay Patel, Helen Havlak, Dieter Bohn, Eleanor Donovan, and Thomas Ricker CBS Films Chief Terry Press on Leslie Moonves: “Story Generates as Many Questions as Answers”, Abid Rahman  Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.  Subscribe to Inside PR on Apple Podcasts Subscribe to Inside PR on Spotify Subscribe to Inside PR on Google Play  It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.  Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, Send us an email or an audio comment to insideprcomments@gmail.com, Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman. And, of course, you always can leave a comment below this post.  Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.  There’s no such thing as “trolling for good” – Inside PR 517 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>We have lots to talk about this week on Inside PR 517.</p> <p>First, a couple #IPRMustKnows, things worth noting and acting upon:</p> <ul> <li>WordPress is one more step closer to the full rollout of Project Gutenberg. This week, WordPress pushed out a maintenance update that included a <a href="https://wordpress.org/news/2018/08/wordpress-4-9-8-maintenance-release/" rel="nofollow" target="_blank">prompt to all users to turn on the Gutenberg update</a>. Gini did this for SpinSucks – and she raves about how great the new experience is. This may be the final release before WordPress 5.0 is pushed out to all users. And with WordPress 5.0, Gutenberg 5.0 will be turned on by default for all users. So, if you publish on WordPress and you haven’t turned on Gutenberg yet, now is your time to try it out.</li> <li>Feedly is, in Joe’s opinion, the best newsreader available for people who want to curate their online information sources via RSS feeds. When Google closed down Google Reader, a substantial part of the Reader community migrated their reading lists to Feedly. That was a time of rocket ship growth for Feedly, which enabled users to access, read and curate their news sources on every device – desktop, tablet and mobile phone. Now the good folks at Feedly have initiated a major rewrite of the Feedly iOS app – and they have<a href="https://blog.feedly.com/introducing-the-mobileai-lab/" rel="nofollow" target="_blank"> invited their community of users to test the app</a> as it is being developed and provide their feedback. The Feedly team have set up a dedicated Slack Workspace for the beta phase, to announce the new features introduced or refined with each week’s release and asking for feedback on these features. And to enable participants in the beta to see that their input is being incorporated in the development team’s work, they’ve gone a step further, setting up a Trello workspace and posting links to it so that the participant community can see the state of work. The Beta program is just about to hit its midpoint. But new users still are joining. So, if you use Feedly and want to make it better, you too can still sign up to participate in the beta. Kudos to Feedly for building their app the right way, co-creating with their community will yield a much better product that meets both mainstream and specialized needs.</li> </ul> <p>We know that many listeners to this podcast speak about their area of practice to conferences and at professional development events. If you do this even once a year, you’ll be interested in a post that <a href="https://twitter.com/ginidietrch" rel="nofollow" target="_blank">Gini Dietrich</a> wrote on the SpinSucks blog, <a href="https://spinsucks.com/communication/speaking-engagement-lead-generation/" rel="nofollow" target="_blank">Six ways to generate leads from a speaking engagement</a>. Martin and I both thought it offered practical advice that we would put to work – and we asked Gini to discuss it with us.</p> <p>Finally, on this episode, we talk about the Sarah Jeong controversy that erupted this week. If you aren’t familiar with this, we’ve posted links to key articles that will provide the backgroud. Here’s a quick recap. Last week, the New York Times announced that <a href="https://www.nytco.com/sarah-jeong-joins-the-timess-editorial-board/" rel="nofollow" target="_blank">Sarah Jeong would be leaving the Verge to join the NY Times</a> as lead writer on technology. And then a <a href="http://www.foxnews.com/entertainment/2018/08/02/new-york-times-stands-by-new-tech-writer-sarah-jeong-after-racist-tweets-surface.html" rel="nofollow" target="_blank">Twitter storm erupted</a> as attention was drawn to tweets authored by Jeong that were derogatory of white people. The <a href="https://www.nytco.com/statements-in-response-to-criticism-of-the-hiring-of-sarah-jeong/" rel="nofollow" target="_blank">Times quickly reaffirmed its decision</a>, pointing to the context in which Jeong wrote those tweets and indicating that they would not be acceptable in future now that she has joined the Times. Coming in the wake of the James Gunn and Les Moonves controversies, could we indeed be seeing the a restoration of the balance between nuance and absolutism? As Martin asks, could we be back to a time in which we can admit to a mistake, own it, show contrition, and move on? We can only hope so.</p> <h2>Linkworthy</h2> <ul> <li><a href="https://wordpress.org/news/2018/08/wordpress-4-9-8-maintenance-release/" rel="nofollow" target="_blank">Try Gutenberg in WordPress 4,9,8</a></li> <li><a href="https://blog.feedly.com/introducing-the-mobileai-lab/" rel="nofollow" target="_blank">Feedly invites users into the design and testing phase of its new iOS app</a>, <a href="https://twitter.com/edwk" rel="nofollow" target="_blank">Edwin K</a></li> <li><a href="https://spinsucks.com/communication/speaking-engagement-lead-generation/" rel="nofollow" target="_blank">Six ways to generate leads from a speaking engagement</a>, <a href="https://twitter.com/ginidietrich" rel="nofollow" target="_blank">Gini Dietrich</a></li> <li><a href="https://www.nytco.com/sarah-jeong-joins-the-timess-editorial-board/" rel="nofollow" target="_blank">Sarah Jeong Joins The Times’s Editorial Board</a></li> <li><a href="http://www.foxnews.com/entertainment/2018/08/02/new-york-times-stands-by-new-tech-writer-sarah-jeong-after-racist-tweets-surface.html" rel="nofollow" target="_blank">New York Times stands by new tech writer Sarah Jeong after racist tweets surface</a>, <a href="https://twitter.com/briansflood" rel="nofollow" target="_blank">Brian Flood</a></li> <li><a href="https://www.nytco.com/statements-in-response-to-criticism-of-the-hiring-of-sarah-jeong/" rel="nofollow" target="_blank">Statements in Response to Criticism of the Hiring of Sarah Jeong to the Editorial Board in Opinion</a></li> <li><a href="https://www.theverge.com/2018/8/2/17644878/the-verge-new-york-times-sarah-jeong" rel="nofollow" target="_blank">Newsrooms must stand up to targeted campaigns of harassment</a>,  <a href="https://www.theverge.com/users/tcsottek" rel="nofollow" target="_blank">T.C. Sottek</a>, <a href="https://www.theverge.com/users/nilaypatel" rel="nofollow" target="_blank">Nilay Patel</a>, <a href="https://www.theverge.com/users/helen.havlak" rel="nofollow" target="_blank">Helen Havlak</a>, <a href="https://www.theverge.com/users/Dieter%20Bohn" rel="nofollow" target="_blank">Dieter Bohn</a>, <a href="https://www.theverge.com/users/eleanori" rel="nofollow" target="_blank">Eleanor Donovan</a>, and <a href="https://www.theverge.com/users/trixxy" rel="nofollow" target="_blank">Thomas Ricker</a></li> <li><a href="https://www.hollywoodreporter.com/news/cbs-films-president-terry-press-breaks-silence-les-moonves-story-generates-as-questions-as-answers-1130600?utm_source=twitter" rel="nofollow" target="_blank">CBS Films Chief Terry Press on Leslie Moonves: “Story Generates as Many Questions as Answers”</a>, <a href="https://twitter.com/@gentlemanabroad" rel="nofollow" target="_blank">Abid Rahman</a></li> </ul> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul> <li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li> <li><a>Subscribe to Inside PR on Spotify</a></li> <li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li> </ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul> <li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noopener noreferrer nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li> <li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li> <li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noopener noreferrer nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li> <li>And, of course, you always can leave a comment below this post.</li> </ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noopener noreferrer nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noopener noreferrer nofollow" target="_blank">Joseph Thornley.</a></p> <p><a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/> There’s no such thing as “trolling for good” – Inside PR 517 by <a href="https://insidePR.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.</p>

Inside PR 517: There’s no such thing as “trolling for good”

Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale. Linkworthy Report: Cision Explores Sale PR Newswire Owner Cision Explores Sale – SourcesGoogle to ban political ads ahead of federal election, citing new transparency rules  Subscribe to the Inside PR podcast We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps. Subscribe to Inside PR on Apple PodcastsSubscribe to Inside PR on SpotifySubscribe to Inside PR on Google Play It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,Send us an email or an audio comment to insideprcomments@gmail.com,Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.And, of course, you always can leave a comment below this post. Please rate us on Apple Podcasts We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts. Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley. Google Takes a Pass on Election Advertising in Canada – Inside PR 539 by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

<p>Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.</p> <h2>Linkworthy</h2> <ul><li><a href="https://www.prweek.com/article/1577831/report-cision-explores-sale" rel="nofollow" target="_blank">Report: Cision Explores Sale</a> </li><li><a href="https://www.reuters.com/article/us-cision-m-a-exclusive/exclusive-pr-newswire-owner-cision-explores-sale-sources-idUSKCN1QL1MF" rel="nofollow" target="_blank">PR Newswire Owner Cision Explores Sale – Sources</a></li><li><a href="https://www.theglobeandmail.com/politics/article-google-to-ban-political-ads-ahead-of-federal-election-citing-new/" rel="noreferrer noopener nofollow" target="_blank">Google to ban political ads ahead of federal election, citing new transparency rules</a></li></ul> <p></p> <h2>Subscribe to the Inside PR podcast</h2> <p>We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.</p> <ul><li><a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="nofollow" target="_blank">Subscribe to Inside PR on Apple Podcasts</a></li><li><a>Subscribe to Inside PR on Spotify</a></li><li><a href="https://play.google.com/music/m/I2ztfoxr2iee5brbvb6h4xrgqqe?t=Inside_PR" rel="nofollow" target="_blank">Subscribe to Inside PR on Google Play</a></li></ul> <h2>It’s your turn.</h2> <p>We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.</p> <ul><li>Leave a comment on the <a href="http://www.facebook.com/group.php?gid=101489863251163" rel="noreferrer noopener nofollow" target="_blank">Inside PR Facebook group</a> or the <a href="https://www.facebook.com/groups/1797710433833657/" rel="nofollow" target="_blank">FIR Podcast Network Facebook group</a>,</li><li>Send us an email or an audio comment to <a href="mailto:insideprcomments@gmail.com">insideprcomments@gmail.com</a>,</li><li>Interact with us on Twitter. We’re <a href="http://twitter.com/inside_pr" rel="nofollow" target="_blank">@inside_pr</a> or connect directly with <a href="http://twitter.com/ginidietrich" rel="noreferrer noopener nofollow" target="_blank">Gini Dietrich</a>, <a href="http://twitter.com/thornley" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley</a>, and <a href="http://twitter.com/martinwaxman" rel="nofollow" target="_blank">Martin Waxman</a>.</li><li>And, of course, you always can leave a comment below this post.</li></ul> <h2>Please rate us on Apple Podcasts</h2> <p>We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please <a href="https://itunes.apple.com/ca/podcast/inside-pr/id137886027?mt=2" rel="noreferrer noopener nofollow" target="_blank">rate us on Apple Podcasts</a>.</p> <h2>Thank you to the people behind Inside PR<strong>.</strong></h2> <p>Our theme music was created by <a href="http://www.fortheloveofrecords.com/" rel="nofollow" target="_blank">Damon de Szegheo</a>; <a href="http://www.rogerdey.com/" rel="nofollow" target="_blank">Roger Dey</a> is our announcer. Inside PR is produced by <a href="https://propr.ca/" rel="noreferrer noopener nofollow" target="_blank">Joseph Thornley.</a></p> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank"></a><br/>Google Takes a Pass on Election Advertising in Canada – Inside PR 539 by <a href="https://insidepr.ca" rel="cc:attributionURL nofollow" target="_blank">Joseph Thornley, Gini Dietrich, Martin Waxman</a> is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license nofollow" target="_blank">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.

Google takes a pass on election advertising in Canada – IPR 539

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