You’ve heard about SideDoor — the completely unprecedented online tool that lets you sell trade-only products through your website. You might have an account with them. Perhaps you’ve even made a few sales from your curated collections, but how can you truly make it a viable income stream and put all of its features to good use? Today I’m speaking with Chad Smith, Director of SideDoor. He shares valuable insights into how the most successful interior designers and stagers are using SideDoor and the new features SideDoor offers that you might not know about yet.I’m honored to continue Socialite’s media partnership with SideDoor, and I would be using their platform without a doubt if I ran an interior design firm. As it is, I run a mere marketing agency instead and have to admire them from afar. Home stagers and interior designers, you should give this platform serious consideration. This interview will have you racing to your computer to create a new SideDoor collection.

You’ve heard about SideDoor — the completely unprecedented online tool that lets you sell trade-only products through your website. You might have an account with them. Perhaps you’ve even made a few sales from your curated collections, but how can you truly make it a viable income stream and put all of its features to good use? Today I’m speaking with Chad Smith, Director of SideDoor. He shares valuable insights into how the most successful interior designers and stagers are using SideDoor and the new features SideDoor offers that you might not know about yet.I’m honored to continue Socialite’s media partnership with SideDoor, and I would be using their platform without a doubt if I ran an interior design firm. As it is, I run a mere marketing agency instead and have to admire them from afar. Home stagers and interior designers, you should give this platform serious consideration. This interview will have you racing to your computer to create a new SideDoor collection.

How to Sell on SideDoor with a Small Audience

Mind control — the moment you read those words, you likely had a negative reaction in the pit of your stomach. But here’s the funny thing about it: If you can control your own mind, you become the hero of your own story and a legacy for thousands of others, but if you try to control someone else’s mind, you are the villain in a hundred stories.The concept of mind control, or controlling what we think about, has been painted in a bad, mad-scientist light. Its counterpart, mindfulness, usually gets all the praise as a trendy buzzword. Don’t get me wrong, mindfulness is great. But…You need to have full control over your own thoughts if you want to have great marketing. Someone with poor control over their thoughts will struggle to make decisions, will lack confidence, and will be easily swayed by what everyone else is doing. They will find it difficult to stay true to their ideal clients’ needs. They will run full force at marketing without a strategy or a reason behind what they are doing. They will burn themselves out.And that’s why, friends, today on The Kate Show we are talking about the 5 mindset shifts you need to make if you want to stop stressing about your marketing and start growing your business instead.This episode is politically incorrect, non-sugarcoated, and might be exactly the kick in the pants you need to become what I’ve always known you could be.

Mind control — the moment you read those words, you likely had a negative reaction in the pit of your stomach. But here’s the funny thing about it: If you can control your own mind, you become the hero of your own story and a legacy for thousands of others, but if you try to control someone else’s mind, you are the villain in a hundred stories.The concept of mind control, or controlling what we think about, has been painted in a bad, mad-scientist light. Its counterpart, mindfulness, usually gets all the praise as a trendy buzzword. Don’t get me wrong, mindfulness is great. But…You need to have full control over your own thoughts if you want to have great marketing. Someone with poor control over their thoughts will struggle to make decisions, will lack confidence, and will be easily swayed by what everyone else is doing. They will find it difficult to stay true to their ideal clients’ needs. They will run full force at marketing without a strategy or a reason behind what they are doing. They will burn themselves out.And that’s why, friends, today on The Kate Show we are talking about the 5 mindset shifts you need to make if you want to stop stressing about your marketing and start growing your business instead.This episode is politically incorrect, non-sugarcoated, and might be exactly the kick in the pants you need to become what I’ve always known you could be.

5 Lies to Stop Believing So That Your Business Can Grow

If you’ve been running a business in the home industry for more than two years, you’ve likely run into some nuanced marketing questions, such as…“Which blog post topics will resonate most with high-end clients versus the DIYers that I don’t want to attract?”“Which marketing tools do I actually need? I’d rather not be working with 15 different platforms.”“My pipeline dried up after years of getting business primarily from referrals. What now?!”If you’d like to hear the answers to these questions, and more, you won’t want to miss today’s episode of The Kate Show.

If you’ve been running a business in the home industry for more than two years, you’ve likely run into some nuanced marketing questions, such as…“Which blog post topics will resonate most with high-end clients versus the DIYers that I don’t want to attract?”“Which marketing tools do I actually need? I’d rather not be working with 15 different platforms.”“My pipeline dried up after years of getting business primarily from referrals. What now?!”If you’d like to hear the answers to these questions, and more, you won’t want to miss today’s episode of The Kate Show.

10 Advanced Marketing Questions with Kate: Interior Design, Staging, Organizing & Window Treatments

Do you have a burning marketing question? Today is your day. In this episode of The Kate Show, I’m answering 10 of the most-asked questions I get from all of you. I’m covering things like, “How can I quickly get my next client?” to “How can I get more contacts on my mailing list?” as well as some hard-won marketing tips from other home professionals who’ve created their own success.This was supposed to be a rapid-fire Q&amp;A, but…I went on a few rants and there will be a follow-up episode with 10 more not-so-rapid-fire Q&amp;As.Enjoy!

Do you have a burning marketing question? Today is your day. In this episode of The Kate Show, I’m answering 10 of the most-asked questions I get from all of you. I’m covering things like, “How can I quickly get my next client?” to “How can I get more contacts on my mailing list?” as well as some hard-won marketing tips from other home professionals who’ve created their own success.This was supposed to be a rapid-fire Q&amp;A, but…I went on a few rants and there will be a follow-up episode with 10 more not-so-rapid-fire Q&amp;As.Enjoy!

10 Newbie Marketing Questions with Kate: Get Your Questions Answered Quickly 

One of the most frequent requests I get from interior designers, home stagers, organizers, and window professionals is this: “Can you create a marketing plan for me?”The short of it is, yes, I spend a lot of time doing this on private consulting calls with my Vault members. The longer version of it is… Why don’t I just pull back the curtain on my easy, six-step strategy process so you can do it yourself? Even if you choose to have me do it for you, you’ll be able to come to our private calls feeling prepared and empowered rather than overwhelmed. Getting rid of the overwhelm is essential if you’re going to move anything forward in your business and become profitable.Today on The Kate Show, I’m detailing the exact steps you need to take to get your business from rudderless and feeling lost at sea to actually sailing toward your target with a compass that points true north.If goal-setting feels confusing, obscure, or even scary, you need to hear this episode. If marketing makes you cringe because you have no idea what you’re doing and you’re overloaded with too many ideas and conflicting information, this episode will bring you clarity. Let’s dive into it.

One of the most frequent requests I get from interior designers, home stagers, organizers, and window professionals is this: “Can you create a marketing plan for me?”The short of it is, yes, I spend a lot of time doing this on private consulting calls with my Vault members. The longer version of it is… Why don’t I just pull back the curtain on my easy, six-step strategy process so you can do it yourself? Even if you choose to have me do it for you, you’ll be able to come to our private calls feeling prepared and empowered rather than overwhelmed. Getting rid of the overwhelm is essential if you’re going to move anything forward in your business and become profitable.Today on The Kate Show, I’m detailing the exact steps you need to take to get your business from rudderless and feeling lost at sea to actually sailing toward your target with a compass that points true north.If goal-setting feels confusing, obscure, or even scary, you need to hear this episode. If marketing makes you cringe because you have no idea what you’re doing and you’re overloaded with too many ideas and conflicting information, this episode will bring you clarity. Let’s dive into it.

6 Steps to Creating an Effective Marketing Plan for Your Home Industry Business

I never thought I’d be talking about robots and artificial intelligence on this podcast. But, here I go. If you’ve heard of ChatGPT-4 (for the sake of brevity, I’ll just call it ChatGPT going forward), you’ve likely also heard that some businesses are attempting to let this AI create all their marketing content. If you think that sounds amazing (and who wouldn’t?), you might also wonder if it’s too good to be true (a sign that you’re a smart human).Because ChatGPT is still quite new, I decided to interview the bot itself on all things marketing. Primarily, I wanted to know whether it was smart to allow ChatGPT to do time-consuming marketing tasks, such as writing entire blog posts.Secondarily, I was curious. As a techy person, I’ve largely considered technology to be my friend, but ChatGPT had me feeling a little apprehensive - because if a robot could create free marketing content in seconds, would that content even be effective? Was there a right and a wrong way to use AI in marketing?ChatGPT was refreshingly transparent when answering my questions. By the end of the interview, I found myself saying niceties such as “please” and “thank you” and got weird satisfaction from watching it type answers to my questions at a scintillating rate. Here are the results of that interview. Enjoy!

I never thought I’d be talking about robots and artificial intelligence on this podcast. But, here I go. If you’ve heard of ChatGPT-4 (for the sake of brevity, I’ll just call it ChatGPT going forward), you’ve likely also heard that some businesses are attempting to let this AI create all their marketing content. If you think that sounds amazing (and who wouldn’t?), you might also wonder if it’s too good to be true (a sign that you’re a smart human).Because ChatGPT is still quite new, I decided to interview the bot itself on all things marketing. Primarily, I wanted to know whether it was smart to allow ChatGPT to do time-consuming marketing tasks, such as writing entire blog posts.Secondarily, I was curious. As a techy person, I’ve largely considered technology to be my friend, but ChatGPT had me feeling a little apprehensive - because if a robot could create free marketing content in seconds, would that content even be effective? Was there a right and a wrong way to use AI in marketing?ChatGPT was refreshingly transparent when answering my questions. By the end of the interview, I found myself saying niceties such as “please” and “thank you” and got weird satisfaction from watching it type answers to my questions at a scintillating rate. Here are the results of that interview. Enjoy!

ChatGPT: 3 Smart Ways to Use AI in Your Marketing

Are you frustrated by a lack of results in your marketing, especially when you feel like you’ve been doing everything right? Or perhaps you don’t know if you’re doing anything right but since you’re trying so many different things, one of them is bound to work…right? Not quite.Today on The Kate Show, I’m breaking down the things that you should be doing to market your business in the home industry, as well as a few reasons why these great marketing strategies might not be working for you and what you can do about it.Additionally, I'm also going to explain the difference between marketing and advertising because thinking those two are synonymous causes a lot of confusion. I had no idea that advertising and marketing were different things when I first started my business in 2014. Back then, I often aired on the side of “advertising” and wondered why my business wasn’t growing.

Are you frustrated by a lack of results in your marketing, especially when you feel like you’ve been doing everything right? Or perhaps you don’t know if you’re doing anything right but since you’re trying so many different things, one of them is bound to work…right? Not quite. Today on The Kate Show, I’m breaking down the things that you should be doing to market your business in the home industry, as well as a few reasons why these great marketing strategies might not be working for you and what you can do about it. Additionally, I'm also going to explain the difference between marketing and advertising because thinking those two are synonymous causes a lot of confusion. I had no idea that advertising and marketing were different things when I first started my business in 2014. Back then, I often aired on the side of “advertising” and wondered why my business wasn’t growing.

3 Steps to Take When You Feel Like Your Marketing Isn’t Working

If you've been struggling to get your first client or if your ultimate goal is to attract the high net worth client but all your online marketing methods are falling flat, you need to meet today's guest on The Kate Show Podcast. Self-made international entrepreneur, interior designer, and architect Nina Parvaresh pulls back the curtain on how she broke into the ultra-wealthy demographic (think: Dubai, Milan, and locations in Saudi Arabia) without any initial connections.Nina also generously shares her current marketing strategy, the reason designers should be confident BEFORE they are successful, and so many other pieces of advice that I know you're going to love.

If you've been struggling to get your first client or if your ultimate goal is to attract the high net worth client but all your online marketing methods are falling flat, you need to meet today's guest on The Kate Show Podcast. Self-made international entrepreneur, interior designer, and architect Nina Parvaresh pulls back the curtain on how she broke into the ultra-wealthy demographic (think: Dubai, Milan, and locations in Saudi Arabia) without any initial connections. Nina also generously shares her current marketing strategy, the reason designers should be confident BEFORE they are successful, and so many other pieces of advice that I know you're going to love.

How to Market Your Interior Design Services to the Ultra-Wealthy

Guys, the marketing landscape is shifting. I started to feel it personally in late 2022 when I all but stopped using social media for my business. After that, my own business continued to grow by way of new clients, opportunities, and brand sponsorships all without social media. It felt weird and it was honestly just a test. (In case you're wondering, I now only post an old-fashioned image and caption on Facebook and Instagram once or twice per week.)My test, which I affectionately dubbed "I'm tired of posting," was effective and the results are in: Even though I run a completely online business and have a target client (you!) who regularly uses social media to make buying decisions, it turns out that I don't need social media to grow my revenue. This fact was further verified when I looked at where my leads were coming from: firstly, this podcast; secondly, word-of-mouth (by way of Facebook groups, industry associations, and client referrals).On today's episode of The Kate Show, I'm sharing both the expected — and the shocking — information about email marketing that will directly impact how you get new clients in 2023 and beyond. (I would also like to note that the data I provided in this episode was sent to me personally by a contact at Tidio. They aren't paying me to talk about them, but I want to give them all the credit for putting together comprehensive information about email marketing that is actually EASY to understand. Kudos, Tidio!)

Guys, the marketing landscape is shifting. I started to feel it personally in late 2022 when I all but stopped using social media for my business. After that, my own business continued to grow by way of new clients, opportunities, and brand sponsorships all without social media. It felt weird and it was honestly just a test. (In case you're wondering, I now only post an old-fashioned image and caption on Facebook and Instagram once or twice per week.) My test, which I affectionately dubbed "I'm tired of posting," was effective and the results are in: Even though I run a completely online business and have a target client (you!) who regularly uses social media to make buying decisions, it turns out that I don't need social media to grow my revenue. This fact was further verified when I looked at where my leads were coming from: firstly, this podcast; secondly, word-of-mouth (by way of Facebook groups, industry associations, and client referrals). On today's episode of The Kate Show, I'm sharing both the expected — and the shocking — information about email marketing that will directly impact how you get new clients in 2023 and beyond. (I would also like to note that the data I provided in this episode was sent to me personally by a contact at Tidio. They aren't paying me to talk about them, but I want to give them all the credit for putting together comprehensive information about email marketing that is actually EASY to understand. Kudos, Tidio!)

The Best, Proven Marketing Tactic for Interior Designers, Stagers & Organizers

"I need more website traffic," is a common statement that hits my inbox from interior designers, home stagers, and organizers who want more clients. However, many business owners aren't aware of their existing website traffic stats. This presents a problem: Unless you know where you are, you can't know where you need to go."I look at my website analytics, but I can't make sense of them." Relatable much? If either of these situations describes you, prepare to be enlightened. Today on The Kate Show, I'm breaking down the website traffic and analytics mystery. You'll learn where to find your website data, what parts you should focus on, and how to improve them overall so that you can get more of the right leads coming to your website.

"I need more website traffic," is a common statement that hits my inbox from interior designers, home stagers, and organizers who want more clients. However, many business owners aren't aware of their existing website traffic stats. This presents a problem: Unless you know where you are, you can't know where you need to go. "I look at my website analytics, but I can't make sense of them." Relatable much? If either of these situations describes you, prepare to be enlightened. Today on The Kate Show, I'm breaking down the website traffic and analytics mystery. You'll learn where to find your website data, what parts you should focus on, and how to improve them overall so that you can get more of the right leads coming to your website.

How to Easily Understand Your Website Analytics

The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists. In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.

Do you ever feel like growing your business is an insurmountable task? Maybe you have young kids and no extra time. Maybe you're working out of your garage. Maybe you don't "come from money" or you have very few connections. If you are feeling discouraged or intimidated by your lofty business goals, you need to hear the wisdom shared by today's guest.Today I'm talking with Taylor Angel of Angel's Linings. Not only is Taylor the third generation in her family-run, multi-million dollar business, but she's also the vice president of a brand that eats five-star reviews for lunch.When you've been in business as long as Angel's Linings (a whopping 45 years), you learn a thing or two about what does and doesn't work. If you want your startup business to become the legacy company that fuels generations to come, or if you need to breathe new life into an older business, this episode of The Kate Show is for you.

Do you ever feel like growing your business is an insurmountable task? Maybe you have young kids and no extra time. Maybe you're working out of your garage. Maybe you don't "come from money" or you have very few connections. If you are feeling discouraged or intimidated by your lofty business goals, you need to hear the wisdom shared by today's guest. Today I'm talking with Taylor Angel of Angel's Linings. Not only is Taylor the third generation in her family-run, multi-million dollar business, but she's also the vice president of a brand that eats five-star reviews for lunch. When you've been in business as long as Angel's Linings (a whopping 45 years), you learn a thing or two about what does and doesn't work. If you want your startup business to become the legacy company that fuels generations to come, or if you need to breathe new life into an older business, this episode of The Kate Show is for you.

How to Create a Legacy Business from Ground Zero

Do overthinking, stress, and worry describe your day-to-day while running your business? Do you feel the need to clone yourself just to keep everything together?If so, today's episode of The Kate Show is for you....and for me. I'm not sure if I've ever had a podcast guest pinpoint SO WELL the exact issue that so many of us female entrepreneurs face: Overthinking, which leads to stress, which leads to stalling, with leads to nothing getting accomplished except poor decisions or chronic indecision.

Do overthinking, stress, and worry describe your day-to-day while running your business? Do you feel the need to clone yourself just to keep everything together? If so, today's episode of The Kate Show is for you....and for me. I'm not sure if I've ever had a podcast guest pinpoint SO WELL the exact issue that so many of us female entrepreneurs face: Overthinking, which leads to stress, which leads to stalling, with leads to nothing getting accomplished except poor decisions or chronic indecision.

How to Stop Overthinking & Start Systemizing Your Business

How do you market your business if you've relocated? There's nothing worse than getting to a new location and having the stress of moving and unpacking, only to realize that you have no projects lined up and not so much as a warm lead in your inbox.But there is good news! This discouraging situation is highly preventable. If you've already moved and haven't done any of the marketing preparation I am sharing today, don't worry. You can play catch-up. However, I do hope you're reading (or listening to) this 3-12 months prior to moving.The action plan and timeline I'm going to give you in this episode are intended to help you make sure you have one or two clients already lined up. If you are about to relocate your business, you need to read (or hear) this.

How do you market your business if you've relocated? There's nothing worse than getting to a new location and having the stress of moving and unpacking, only to realize that you have no projects lined up and not so much as a warm lead in your inbox. But there is good news! This discouraging situation is highly preventable. If you've already moved and haven't done any of the marketing preparation I am sharing today, don't worry. You can play catch-up. However, I do hope you're reading (or listening to) this 3-12 months prior to moving. The action plan and timeline I'm going to give you in this episode are intended to help you make sure you have one or two clients already lined up. If you are about to relocate your business, you need to read (or hear) this.

How to Market Your Business When Relocating

Are you feeling uneasy about whether you are doing everything you can to market your design, staging, organizing, or window treatment business? If so, it's time to refocus. Don't let yourself get stuck in a rut, doing the same marketing tasks over and over without ensuring that one flows into the next and that you can track the appropriate results.Spoiler alert: Not every marketing activity should result in new clients. For example, pinning on Pinterest will not directly bring you more clients, but pinning your blog posts will increase your website traffic, which is crucial for getting those coveted clients.If you are feeling frustrated and confused by the lack of results in your marketing, consider today's episode the pause button. Let's assess what you should be doing and how it should all work together to grow your business.

Are you feeling uneasy about whether you are doing everything you can to market your design, staging, organizing, or window treatment business? If so, it's time to refocus. Don't let yourself get stuck in a rut, doing the same marketing tasks over and over without ensuring that one flows into the next and that you can track the appropriate results. Spoiler alert: Not every marketing activity should result in new clients. For example, pinning on Pinterest will not directly bring you more clients, but pinning your blog posts will increase your website traffic, which is crucial for getting those coveted clients. If you are feeling frustrated and confused by the lack of results in your marketing, consider today's episode the pause button. Let's assess what you should be doing and how it should all work together to grow your business.

10 Questions That Will Refocus Your Interior Design Business Marketing 

Today's episode of The Kate Show isn't a tutorial on how to be a great mompreneur — because I actually have no idea how to do that. Instead, I'm sharing a few of the struggles, solutions, and boundaries I've uncovered thus far in my journey. If you run a business and have kids or plan to in the near future, it's time to listen up. It's about to get real.

3 Business Boundaries I Use as a Work-at-Home Mom

Have you ever wished you could hire someone to help with your interior design firm without having to spend weeks training them or months holding their hand? If so, it's time to consider skipping your next intern and jumping straight to a true, experienced professional. Today's guest on The Kate Show is easily seen as the fairy godmother of interior design businesses. She's experienced, she adapts to your business, and she will make your business more efficient while helping you stress less.

How to Grow Your Design Team Without Overhead

If I could go back to 2014 and give myself some words of wisdom as a new business owner, I'd have a lot to say. I'd give myself a heads-up on every mistake the "older" me would make and share how the "younger" me could avoid those pitfalls. The thing is... Those experiences, especially the bad ones, brought me something incredibly valuable as an entrepreneur: Wisdom.My friend, today's episode of The Kate Show is for the newbies. If you recently started your journey in the home industry, as in, you launched your business less than two years ago, you'll want to listen closely. I'm not dropping any wisdom that is new to the face of the earth, but if you can take a nugget of something with you to make your journey easier, then my job will be complete and I'll shut down my podcast. Just kidding, I have a lot more podcasting to do.

If I could go back to 2014 and give myself some words of wisdom as a new business owner, I'd have a lot to say. I'd give myself a heads-up on every mistake the "older" me would make and share how the "younger" me could avoid those pitfalls. The thing is... Those experiences, especially the bad ones, brought me something incredibly valuable as an entrepreneur: Wisdom. My friend, today's episode of The Kate Show is for the newbies. If you recently started your journey in the home industry, as in, you launched your business less than two years ago, you'll want to listen closely. I'm not dropping any wisdom that is new to the face of the earth, but if you can take a nugget of something with you to make your journey easier, then my job will be complete and I'll shut down my podcast. Just kidding, I have a lot more podcasting to do.

6 Wise Tactics for New & Creative Business Owners

Do you use Linktree in your Instagram bio? While it's popular and seems like a great idea, Linktree is actually taking all the traffic that should be going directly to your website. This is no fault of Linktree; it's just how technology works. Rather than using a third-party tool like this to redirect your social media fans to wherever they need to go, and thus lose the website traffic, you should instead be using a page on your own website for this exact purpose. Today on The Kate Show, I'm showing you exactly how to set up your own version of Linktree and why pit really, really does matter.

5 Reasons You Should Stop Using Linktree if You Want Better SEO

In the interior design world, delays and backorders happen, even on a regular day. Add into the mix both economic and political global upheaval — with a dash of supply chain issues — and you've got yourself a cocktail that isn't all that easy to swallow. How do you keep track of which products or materials are ordered, en route, delayed, or delivered? You might have to hire a team member for that position or somehow squeeze it into your already-full schedule. Or...you might want to work with a specialized company. Interior designers, meet MaterLog, your single contact to track all of your deliveries and help you troubleshoot issues as soon as they arise. Today I'm speaking with MaterLog founder, Mariah Samost, on how their system works, why they created it, and how many hours per week it saves the stressed-out interior designer.

The Best Interior Designer Tool for Tracking Product & Material Orders

"I need an email sequence, but I'm not sure what it should say." If you've ever thought about this, you aren't alone. Unfortunately, there are many coaches and online course creators who will try to convince you that your home industry business needs a long, complex email sequence in order to generate leads. While this might be true of other industries, it's not an effective strategy for interior design, window treatment, home staging, or organizing businesses.Not only does that advice result in a massive amount of work for you, but it also annoys the heck out of the unfortunate souls on your email list. Annoyed people won't hire you. If you want to stop sabotaging your leads and putting a big, heavy roadblock in your sales funnel, you need to hear this episode of The Kate Show.Today I'm sharing the three-part email sequence your home industry business should be using. Email newsletters and email marketing in general are powerful tools, but they can't be used in the exact same way across all industries. The home industry is cultivated by relationships and referrals. Waves of marketing emails will quickly wipe out what you've built, but a steady and reasonable trickle will promote long-lasting business growth.

"I need an email sequence, but I'm not sure what it should say." If you've ever thought about this, you aren't alone. Unfortunately, there are many coaches and online course creators who will try to convince you that your home industry business needs a long, complex email sequence in order to generate leads. While this might be true of other industries, it's not an effective strategy for interior design, window treatment, home staging, or organizing businesses. Not only does that advice result in a massive amount of work for you, but it also annoys the heck out of the unfortunate souls on your email list. Annoyed people won't hire you. If you want to stop sabotaging your leads and putting a big, heavy roadblock in your sales funnel, you need to hear this episode of The Kate Show. Today I'm sharing the three-part email sequence your home industry business should be using. Email newsletters and email marketing in general are powerful tools, but they can't be used in the exact same way across all industries. The home industry is cultivated by relationships and referrals. Waves of marketing emails will quickly wipe out what you've built, but a steady and reasonable trickle will promote long-lasting business growth.

Best 3-Part Email Sequence for Interior Design, Staging & Organizing

Kate does a great job of packing in good info, straight to the point in 30 min or less. Finding all the show notes on her website is super helpful when I comb back through and begin to apply the marketing strategies to my business!! Best of all the advise is simple and clear....Meaning I’m not adding 500 more things to my todo list. #winning ☺️

So helpful!

Love the easy to follow format, great ideas and advice and the length of the podcast. Well done!

Love

The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists. In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to <a href="http://www.katethesocialite.com" rel="nofollow" target="_blank">www.katethesocialite.com</a>.

The Kate Show

Did you know that Pinterest is a great way to promote your new line of home furnishings, your blog, and even your portfolio? While you might know it as a social platform, Pinterest is actually a search engine and an absolute powerhouse when it comes to sending the right traffic to your website.If you write blog posts that get very little attention, if your lead magnet isn't attracting new email subscribers, and if your website traffic overall is low... You need Pinterest. Learn how to use Pinterest at a deeper level in today's episode of The Kate Show. Be sure to subscribe on iTunes or Google Play.

Did you know that Pinterest is a great way to promote your new line of home furnishings, your blog, and even your portfolio? While you might know it as a social platform, Pinterest is actually a search engine and an absolute powerhouse when it comes to sending the right traffic to your website. If you write blog posts that get very little attention, if your lead magnet isn't attracting new email subscribers, and if your website traffic overall is low... You need Pinterest. Learn how to use Pinterest at a deeper level in today's episode of The Kate Show. Be sure to subscribe on iTunes or Google Play.

How Pinterest Will Grow Your Interior Design & Staging Business

Dominic Rubino

Tough conversations in business are unavoidable. Whether you are dealing with a disgruntled client, a wayward employee, or an off-the-rails subcontractor, you know that sometimes you just have to put your game face on and have "the talk." On today's episode of The Kate Show, my guest - a business coach for woodworkers - is sharing his simple formula for difficult conversations. His straight-forward approach and clear rules of conduct will help you communicate under tense circumstances without losing your cool or your business relationships.

The Formula for Difficult Conversations with Guest Dominic Rubino

If you've been in business for a few years, you've likely served many wonderful clients. Wouldn't it be great to work with them again? While they might not be ready for another batch of window treatments, another staging consultation, or a renovation, they likely could use one of your other services.This episode of The Kate Show spills the secret of how to reconnect with clients from long ago and either work with them again or ask them to refer you.

If you've been in business for a few years, you've likely served many wonderful clients. Wouldn't it be great to work with them again? While they might not be ready for another batch of window treatments, another staging consultation, or a renovation, they likely could use one of your other services. This episode of The Kate Show spills the secret of how to reconnect with clients from long ago and either work with them again or ask them to refer you.

2 Email Scripts for Getting Repeat Business (Bonus Script Included)

In today's episode of The Kate Show, I'm pulling back the curtain on what marketing fear is, how to know if you have it, and how to address the real root of your fear. (Spoiler alert: Your fear isn't really about marketing.)

How to Prevent Fear from Paralyzing Your Marketing

The best podcast episodes of the most interesting stories and things. From skyping someone while they're in space, to tracking down and meeting a telephone scammer in person, to the story of a Galapagos. These episodes will keep you and all your friends entertained and captivated for hours. Learn something new in every episode! Add episodes you're interested into your queue below!

Best Episodes: Interesting Stories & Things

The best podcast episodes on parenting. Interviewing experts and talking through common issues surrounding parenting. This topic is filled with important lessons and insights for anyone listening. Add episodes you're interested into your queue below!