Bonus Episode! Retelling Talent Chooses You (in 15 minutes)
Bonus Episode! Retelling Talent Chooses You (in 15 minutes)
I hope you enjoyed the podcast-as-audiobook update of Talent Chooses You. As a special bonus to celebrate/announce the l... Read more
1 Aug 2022
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21mins
Final Thoughts on Talent Chooses You
Final Thoughts on Talent Chooses You
I started this book as a way to champion the idea of employer branding. But along the way, I wanted to temper it with re... Read more
27 Jul 2022
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20mins
What Makes an Employer Brand Pro Great?
What Makes an Employer Brand Pro Great?
The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to rein... Read more
20 Jul 2022
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19mins
Facing the Unknown
Facing the Unknown
Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the... Read more
13 Jul 2022
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24mins
Good Ideas
Good Ideas
“Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and... Read more
6 Jul 2022
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23mins
Turning Pro
Turning Pro
It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recrui... Read more
29 Jun 2022
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51mins
Making Decisions
Making Decisions
When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highligh... Read more
22 Jun 2022
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20mins
Content Frameworks
Content Frameworks
The power of a story has been written about many times before, but there is a core and undeniable truth: people believe ... Read more
15 Jun 2022
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28mins
Content Mapping
Content Mapping
Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are ... Read more
8 Jun 2022
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31mins
How to Talk to Interesting Candidates
How to Talk to Interesting Candidates
The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hir... Read more
1 Jun 2022
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38mins