Dave Menz

Everyone has something that they are living through that they want to get out of, whether it is poverty or an emotional trauma and so on. In today’s episode Dave shares with us what motivated him to get to where he is today.My Guest: Dave MenzDave “Laundromat Millionaire” Menz is a passionate Entrepreneur, Husband, and Dad from Cincinnati, Ohio. He is the owner of the Queen City Laundry Chain of Laundromats and the author of the Laundromat Millionaire (to be released in October 2021). What makes Dave unique is the path he took to achieve his success. From poverty, to a corporate career, to taking the plunge into business and turning a struggling laundromat (that he bought off of Craigslist) into a cash-flowing multi-million dollar asset, Dave’s journey was anything but typical. Having fine tuned his operations over a decade, surrounded by his Rockstar team, Dave is obsessively driven to help, teach and inspire others while elevating the laundromat industry to a whole new level through networking, service and collaboration.Pivotal Moments·       From a struggling business to Millions·       Self Employed vs. Business OwnershipQuoteIf I can, you canLinks &amp; Resourceswww.Laundromatmillionaire.comShow: www.estierand.com/breakthroughPart 1 of this episode where you hear more go to estierand.com/140-1Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Everyone has something that they are living through that they want to get out of, whether it is poverty or an emotional trauma and so on. In today’s episode Dave shares with us what motivated him to get to where he is today.My Guest: Dave MenzDave “Laundromat Millionaire” Menz is a passionate Entrepreneur, Husband, and Dad from Cincinnati, Ohio. He is the owner of the Queen City Laundry Chain of Laundromats and the author of the Laundromat Millionaire (to be released in October 2021). What makes Dave unique is the path he took to achieve his success. From poverty, to a corporate career, to taking the plunge into business and turning a struggling laundromat (that he bought off of Craigslist) into a cash-flowing multi-million dollar asset, Dave’s journey was anything but typical. Having fine tuned his operations over a decade, surrounded by his Rockstar team, Dave is obsessively driven to help, teach and inspire others while elevating the laundromat industry to a whole new level through networking, service and collaboration.Pivotal Moments·       From a struggling business to Millions·       Self Employed vs. Business OwnershipQuoteIf I can, you canLinks &amp; Resources<ul><li><a href="www.Laundromatmillionare.com" rel="nofollow" target="_blank">www.Laundromatmillionaire.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 1 of this episode where you hear more go to <a href="https://www.estierand.com/captivate-podcast/laundromat-millionaire-with-dave-menz-1" rel="nofollow" target="_blank">estierand.com/140-1</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

140: Laundromat Millionaire With Dave Menz (Part 2)

Everyone has something that they are living through that they want to get out of, whether it is poverty or an emotional trauma and so on. In today’s episode Dave shares with us what motivated him to get to where he is today.My Guest: Dave MenzDave “Laundromat Millionaire” Menz is a passionate Entrepreneur, Husband, and Dad from Cincinnati, Ohio. He is the owner of the Queen City Laundry Chain of Laundromats and the author of the Laundromat Millionaire (to be released in October 2021). What makes Dave unique is the path he took to achieve his success. From poverty, to a corporate career, to taking the plunge into business and turning a struggling laundromat (that he bought off of Craigslist) into a cash-flowing multi-million dollar asset, Dave’s journey was anything but typical. Having fine tuned his operations over a decade, surrounded by his Rockstar team, Dave is obsessively driven to help, teach and inspire others while elevating the laundromat industry to a whole new level through networking, service and collaboration.Pivotal Moments·       From a struggling business to Millions·       Self Employed vs. Business OwnershipQuoteIf I can, you canLinks &amp; Resourceswww.Laundromatmillionaire.comShow: www.estierand.com/breakthroughPart 2 of this episode where you hear more go to estierand.com/140-2Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Everyone has something that they are living through that they want to get out of, whether it is poverty or an emotional trauma and so on. In today’s episode Dave shares with us what motivated him to get to where he is today.My Guest: Dave MenzDave “Laundromat Millionaire” Menz is a passionate Entrepreneur, Husband, and Dad from Cincinnati, Ohio. He is the owner of the Queen City Laundry Chain of Laundromats and the author of the Laundromat Millionaire (to be released in October 2021). What makes Dave unique is the path he took to achieve his success. From poverty, to a corporate career, to taking the plunge into business and turning a struggling laundromat (that he bought off of Craigslist) into a cash-flowing multi-million dollar asset, Dave’s journey was anything but typical. Having fine tuned his operations over a decade, surrounded by his Rockstar team, Dave is obsessively driven to help, teach and inspire others while elevating the laundromat industry to a whole new level through networking, service and collaboration.Pivotal Moments·       From a struggling business to Millions·       Self Employed vs. Business OwnershipQuoteIf I can, you canLinks &amp; Resources<ul><li><a href="www.Laundromatmillionare.com" rel="nofollow" target="_blank">www.Laundromatmillionaire.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 2 of this episode where you hear more go to <a href="http://estierand.com/140-2" rel="nofollow" target="_blank">estierand.com/140-2</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

140: Laundromat Millionaire With Dave Menz (Part 1)

Miranda Mitchell

In today’s episode, Miranda shares with us some of the deeper and more esoteric concepts of human design and how you can leverage your natural abilities for your success.My Guest: Miranda MitchellMiranda is an experienced Human Design &amp; Energetic Alignment Coach and a ICF Certified Mastery Level Coach who helps leaders in their industry energetically align (true self) so that they create more impact with sustainability and ease. Her YOUnique Energetic Blueprint shows Clients what is holding them back from stepping into their power in a bold and confident way. Miranda has vast experience in the physical and subtle bodies from earning a BA, in Sports and Health Sciences with a Concentration in Exercise Science, working as a Nationally Certified Personal Trainer for 20+ years, teaching pranayama and meditation for 8+ years and running her own coaching business. Miranda has helped a large amount of leaders and their teams overcome their energetic blocks through the awareness of their unique Human Design; resulting in a new found trust in expansion and belief in one’s self while connecting and collaborating with others for the greater good.Pivotal Moments·       The one thing that drew Miranda to Human design drew was a combination and collaboration of multi cultural wisdom.·       It is a tool for self awareness and self development, and then you can bring it into your business.·       You can go as deep as grandparents into human designs.·       Beginning with type;There are 5 types:·       Generator. Generators make up 70% of society. Manifestating generators, they are inspired by their work.·       Projector. Projectors makes up 20% of society, they are usually the most misunderstood, tired and feel bitter.·       Manifestor. Makes up 9% of society, they can initiate and it will happen.·       Reflector. Makes up 1% of society. They have every single center is white. They take in energy from everything around them and mirror it.QuoteAs soon as you start to walk on the path, the path appearsLinks &amp; Resourceswww.miranda-mitchell.comShow: www.estierand.com/breakthroughPart 1 of this episode where you hear more go to estierand.com/139-1Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

In today’s episode, Miranda shares with us some of the deeper and more esoteric concepts of human design and how you can leverage your natural abilities for your success.My Guest: Miranda MitchellMiranda is an experienced Human Design &amp; Energetic Alignment Coach and a ICF Certified Mastery Level Coach who helps leaders in their industry energetically align (true self) so that they create more impact with sustainability and ease. Her YOUnique Energetic Blueprint shows Clients what is holding them back from stepping into their power in a bold and confident way. Miranda has vast experience in the physical and subtle bodies from earning a BA, in Sports and Health Sciences with a Concentration in Exercise Science, working as a Nationally Certified Personal Trainer for 20+ years, teaching pranayama and meditation for 8+ years and running her own coaching business. Miranda has helped a large amount of leaders and their teams overcome their energetic blocks through the awareness of their unique Human Design; resulting in a new found trust in expansion and belief in one’s self while connecting and collaborating with others for the greater good.Pivotal Moments·       The one thing that drew Miranda to Human design drew was a combination and collaboration of multi cultural wisdom.·       It is a tool for self awareness and self development, and then you can bring it into your business.·       You can go as deep as grandparents into human designs.·       Beginning with type;There are 5 types:·       Generator. Generators make up 70% of society. Manifestating generators, they are inspired by their work.·       Projector. Projectors makes up 20% of society, they are usually the most misunderstood, tired and feel bitter.·       Manifestor. Makes up 9% of society, they can initiate and it will happen.·       Reflector. Makes up 1% of society. They have every single center is white. They take in energy from everything around them and mirror it.QuoteAs soon as you start to walk on the path, the path appearsLinks &amp; Resources<ul><li><a href="www.miranda-mitchell.com" rel="nofollow" target="_blank">www.miranda-mitchell.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 1 of this episode where you hear more go to <a href="https://www.estierand.com/captivate-podcast/human-design-with-miranda-mitchell-1" rel="nofollow" target="_blank">estierand.com/139-1</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

139: Human Design With Miranda Mitchell (Part 2)

In today’s episode, Miranda shares with us some of the deeper and more esoteric concepts of human design and how you can leverage your natural abilities for your success.My Guest: Miranda MitchellMiranda is an experienced Human Design &amp; Energetic Alignment Coach and a ICF Certified Mastery Level Coach who helps leaders in their industry energetically align (true self) so that they create more impact with sustainability and ease. Her YOUnique Energetic Blueprint shows Clients what is holding them back from stepping into their power in a bold and confident way. Miranda has vast experience in the physical and subtle bodies from earning a BA, in Sports and Health Sciences with a Concentration in Exercise Science, working as a Nationally Certified Personal Trainer for 20+ years, teaching pranayama and meditation for 8+ years and running her own coaching business. Miranda has helped a large amount of leaders and their teams overcome their energetic blocks through the awareness of their unique Human Design; resulting in a new found trust in expansion and belief in one’s self while connecting and collaborating with others for the greater good.Pivotal Moments·       The one thing that drew Miranda to Human design drew was a combination and collaboration of multi cultural wisdom.·       It is a tool for self awareness and self development, and then you can bring it into your business.·       You can go as deep as grandparents into human designs.·       Beginning with type;There are 5 types:·       Generator. Generators make up 70% of society. Manifestating generators, they are inspired by their work.·       Projector. Projectors makes up 20% of society, they are usually the most misunderstood, tired and feel bitter.·       Manifestor. Makes up 9% of society, they can initiate and it will happen.·       Reflector. Makes up 1% of society. They have every single center is white. They take in energy from everything around them and mirror it.QuoteAs soon as you start to walk on the path, the path appearsLinks &amp; Resourceswww.miranda-mitchell.comShow: www.estierand.com/breakthroughPart 2 of this episode where you hear more go to estierand.com/139-2Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

In today’s episode, Miranda shares with us some of the deeper and more esoteric concepts of human design and how you can leverage your natural abilities for your success.My Guest: Miranda MitchellMiranda is an experienced Human Design &amp; Energetic Alignment Coach and a ICF Certified Mastery Level Coach who helps leaders in their industry energetically align (true self) so that they create more impact with sustainability and ease. Her YOUnique Energetic Blueprint shows Clients what is holding them back from stepping into their power in a bold and confident way. Miranda has vast experience in the physical and subtle bodies from earning a BA, in Sports and Health Sciences with a Concentration in Exercise Science, working as a Nationally Certified Personal Trainer for 20+ years, teaching pranayama and meditation for 8+ years and running her own coaching business. Miranda has helped a large amount of leaders and their teams overcome their energetic blocks through the awareness of their unique Human Design; resulting in a new found trust in expansion and belief in one’s self while connecting and collaborating with others for the greater good.Pivotal Moments·       The one thing that drew Miranda to Human design drew was a combination and collaboration of multi cultural wisdom.·       It is a tool for self awareness and self development, and then you can bring it into your business.·       You can go as deep as grandparents into human designs.·       Beginning with type;There are 5 types:·       Generator. Generators make up 70% of society. Manifestating generators, they are inspired by their work.·       Projector. Projectors makes up 20% of society, they are usually the most misunderstood, tired and feel bitter.·       Manifestor. Makes up 9% of society, they can initiate and it will happen.·       Reflector. Makes up 1% of society. They have every single center is white. They take in energy from everything around them and mirror it.QuoteAs soon as you start to walk on the path, the path appearsLinks &amp; Resources<ul><li><a href="www.miranda-mitchell.com" rel="nofollow" target="_blank">www.miranda-mitchell.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 2 of this episode where you hear more go to <a href="https://www.estierand.com/captivate-podcast/human-design-with-miranda-mitchell-2/" rel="nofollow" target="_blank">estierand.com/139-2</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

139: Human Design With Miranda Mitchell (Part 1)

Many people want to use fast paths to making money. In this episode Ryan shares with us 4 steps to succeed: Make a decision, Set a clear goal, Make a list and Take action on your list. My Guest: Ryan KuglerDirecting a movie starting at age of 13 with some major stars and for the last 25-years, he has been building profitable businesses. He runs several seven and eight-figure companies, including A5 Events, Ideal Content and Plan B Distribution. The best part? He doesn’t work insane hours and is able to spend most of his time with his family.Pivotal Moments·       Ryan is a busy guy and is on podcasts because he wants to help people. ·       There are core principles that work that need to be brought to life in the new generation.·       Ryan began with a family business when he was in high school and learnt there are issues that come up that you need more money so he opened a second business followed by a third.·       The more he worked the more he received what he wanted. ·       When you are doing something you want to do and you get compliments it is rewarding, and then you can continue.    AdviceRyan makes a list and then pursues it. ·       First thing is specificity, and then make a list of how to get to it. Take action.·       Be sure to put your phone to the side. Don’t be lazy about communications·       Use the computer and landline. QuoteName, want, get your product.Links &amp; Resourceswww.ryankugler.comShow: www.estierand.com/breakthroughPart 1 of this episode where you hear more go to estierand.com/138-1Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Many people want to use fast paths to making money. In this episode Ryan shares with us 4 steps to succeed: Make a decision, Set a clear goal, Make a list and Take action on your list. My Guest: Ryan KuglerDirecting a movie starting at age of 13 with some major stars and for the last 25-years, he has been building profitable businesses. He runs several seven and eight-figure companies, including<a href="http://a5events.com/" rel="nofollow" target="_blank"> A5 Events</a>,<a href="http://idealcontent.com/" rel="nofollow" target="_blank"> Ideal Content</a> and<a href="http://planbdist.com/" rel="nofollow" target="_blank"> Plan B Distribution</a>. The best part? He doesn’t work insane hours and is able to spend most of his time with his family.Pivotal Moments·       Ryan is a busy guy and is on podcasts because he wants to help people. ·       There are core principles that work that need to be brought to life in the new generation.·       Ryan began with a family business when he was in high school and learnt there are issues that come up that you need more money so he opened a second business followed by a third.·       The more he worked the more he received what he wanted. ·       When you are doing something you want to do and you get compliments it is rewarding, and then you can continue.    AdviceRyan makes a list and then pursues it. ·       First thing is specificity, and then make a list of how to get to it. Take action.·       Be sure to put your phone to the side. Don’t be lazy about communications·       Use the computer and landline. QuoteName, want, get your product.Links &amp; Resources<ul><li><a href="http://www.ryankugler.com" rel="nofollow" target="_blank">www.ryankugler.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 1 of this episode where you hear more go to <a href="https://www.estierand.com/captivate-podcast/business-diversified-with-ryan-kugler-1" rel="nofollow" target="_blank">estierand.com/138-1</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

138: Business Diversified with Ryan Kugler (Part 2)

Many people want to use fast paths to making money. In this episode Ryan shares with us 4 steps to succeed: Make a decision, Set a clear goal, Make a list and Take action on your list. My Guest: Ryan KuglerDirecting a movie starting at age of 13 with some major stars and for the last 25-years, he has been building profitable businesses. He runs several seven and eight-figure companies, including A5 Events, Ideal Content and Plan B Distribution. The best part? He doesn’t work insane hours and is able to spend most of his time with his family.Pivotal Moments·       Ryan is a busy guy and is on podcasts because he wants to help people. ·       There are core principles that work that need to be brought to life in the new generation.·       Ryan began with a family business when he was in high school and learnt there are issues that come up that you need more money so he opened a second business followed by a third.·       The more he worked the more he received what he wanted. ·       When you are doing something you want to do and you get compliments it is rewarding, and then you can continue.    AdviceRyan makes a list and then pursues it. ·       First thing is specificity, and then make a list of how to get to it. Take action.·       Be sure to put your phone to the side. Don’t be lazy about communications·       Use the computer and landline. QuoteName, want, get your product.Links &amp; Resourceswww.ryankugler.comShow: www.estierand.com/breakthroughPart 2 of this episode where you hear more go to estierand.com/138-2Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Many people want to use fast paths to making money. In this episode Ryan shares with us 4 steps to succeed: Make a decision, Set a clear goal, Make a list and Take action on your list. My Guest: Ryan KuglerDirecting a movie starting at age of 13 with some major stars and for the last 25-years, he has been building profitable businesses. He runs several seven and eight-figure companies, including<a href="http://a5events.com/" rel="nofollow" target="_blank"> A5 Events</a>,<a href="http://idealcontent.com/" rel="nofollow" target="_blank"> Ideal Content</a> and<a href="http://planbdist.com/" rel="nofollow" target="_blank"> Plan B Distribution</a>. The best part? He doesn’t work insane hours and is able to spend most of his time with his family.Pivotal Moments·       Ryan is a busy guy and is on podcasts because he wants to help people. ·       There are core principles that work that need to be brought to life in the new generation.·       Ryan began with a family business when he was in high school and learnt there are issues that come up that you need more money so he opened a second business followed by a third.·       The more he worked the more he received what he wanted. ·       When you are doing something you want to do and you get compliments it is rewarding, and then you can continue.    AdviceRyan makes a list and then pursues it. ·       First thing is specificity, and then make a list of how to get to it. Take action.·       Be sure to put your phone to the side. Don’t be lazy about communications·       Use the computer and landline. QuoteName, want, get your product.Links &amp; Resources<ul><li><a href="http://www.ryankugler.com" rel="nofollow" target="_blank">www.ryankugler.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 2 of this episode where you hear more go to <a href="https://www.estierand.com/captivate-podcast/business-diversified-with-ryan-kugler-2/" rel="nofollow" target="_blank">estierand.com/138-2</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

138: Business Diversified with Ryan Kugler (Part 1)

The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that.My Guest: Stephanie Walter.Today’s guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado.QuoteRule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1.Links &amp; Resourceswww.erbewealth.comShow: www.estierand.com/breakthroughPart 1 of this episode where you hear more go to estierand.com/137-1Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that.My Guest: Stephanie Walter.Today’s guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado.QuoteRule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1.Links &amp; Resources<ul><li><a href="www.erbewealth.com" rel="nofollow" target="_blank">www.erbewealth.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 1 of this episode where you hear more go to <a href="https://www.estierand.com/captivate-podcast/wealth-utilization-with-stephanie-walter-1-2/" rel="nofollow" target="_blank">estierand.com/137-1</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

137 Wealth Utilization With Stephanie Walter (Part 2)

The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that.My Guest: Stephanie Walter.Today’s guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado.QuoteRule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1.Links &amp; Resourceswww.erbewealth.comShow: www.estierand.com/breakthroughPart 2 of this episode where you hear more go to estierand.com/137-2Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

The mindset of the wealthy is utilization not accumulation. In this episode shares with us how to transition from the fear of not having enough money to the confidence that all of your money is constantly growing and the strategies that help you do just that.My Guest: Stephanie Walter.Today’s guest, Stephanie Walter, is the CEO of Erbe Wealth, a capital raiser, syndicator, and real estate investor. She recently retired and sold her insurance agency of 16 years by following the key principles she teaches professionals to use. She teaches professional people to “unlearn” what most of us have been wired to think about money and re-educating people on attaining lasting wealth. She is a gateway between these professionals and well vetted deals. Stephanie lives with her husband and young son in Colorado.QuoteRule Number 1: Never lose money. Rule Number 2: Never forget Rule Number 1.Links &amp; Resources<ul><li><a href="www.erbewealth.com" rel="nofollow" target="_blank">www.erbewealth.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 2 of this episode where you hear more go to <a href="https://www.estierand.com/captivate-podcast/wealth-utilization-with-stephanie-walter-2/" rel="nofollow" target="_blank">estierand.com/137-2</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

137 Wealth Utilization With Stephanie Walter (Part 1)

Ginger Zumaeta

In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust.My Guest: Ginger ZumaetaGinger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.Pivotal Moments·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her.·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on.·       The reason Ginger moved to storytelling was because she had dense technical information.·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip.·       She took the opportunity to think about changing, and have not looked back since.·       She now works with companies who are having a hard time expressing their unique and defensible difference.·       When you are trying to attract a client base or audience you need to think about what makes every story interesting.·       Ginger focuses on what the problem story is.·       When you begin with the problem then you can invite people in and then you can go back to your genesis story.·       We are in a learning economy.AdviceIn your story you need to talk about the following:·       Who you are?·       What you have done professional that you have lead the path successfully?·       Cost of the journey·       Benefits of the journeyQuoteProximity is powerLinks &amp; Resourceswww.gingerzumaeta.comShow: www.estierand.com/breakthroughPart 1 of this episode where you hear more go to estierand.com/136-1Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust.My Guest: Ginger ZumaetaGinger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.Pivotal Moments·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her.·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on.·       The reason Ginger moved to storytelling was because she had dense technical information.·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip.·       She took the opportunity to think about changing, and have not looked back since.·       She now works with companies who are having a hard time expressing their unique and defensible difference.·       When you are trying to attract a client base or audience you need to think about what makes every story interesting.·       Ginger focuses on what the problem story is.·       When you begin with the problem then you can invite people in and then you can go back to your genesis story.·       We are in a learning economy.AdviceIn your story you need to talk about the following:·       Who you are?·       What you have done professional that you have lead the path successfully?·       Cost of the journey·       Benefits of the journeyQuoteProximity is powerLinks &amp; Resources<ul><li><a href="www.gingerzumaeta.com" rel="nofollow" target="_blank">www.gingerzumaeta.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 1 of this episode where you hear more go to <a href="https://www.estierand.com/captivate-podcast/leading-your-prospect-through-storytelling-with-ginger-zumaeta-1" rel="nofollow" target="_blank">estierand.com/136-1</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 2)

In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust.My Guest: Ginger ZumaetaGinger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.Pivotal Moments·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her.·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on.·       The reason Ginger moved to storytelling was because she had dense technical information.·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip.·       She took the opportunity to think about changing, and have not looked back since.·       She now works with companies who are having a hard time expressing their unique and defensible difference.·       When you are trying to attract a client base or audience you need to think about what makes every story interesting.·       Ginger focuses on what the problem story is.·       When you begin with the problem then you can invite people in and then you can go back to your genesis story.·       We are in a learning economy.AdviceIn your story you need to talk about the following:·       Who you are?·       What you have done professional that you have lead the path successfully?·       Cost of the journey·       Benefits of the journeyQuoteProximity is powerLinks &amp; Resourceswww.gingerzumaeta.comShow: www.estierand.com/breakthroughPart 2 of this episode where you hear more go to estierand.com/136-2Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust.My Guest: Ginger ZumaetaGinger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.Pivotal Moments·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her.·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on.·       The reason Ginger moved to storytelling was because she had dense technical information.·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip.·       She took the opportunity to think about changing, and have not looked back since.·       She now works with companies who are having a hard time expressing their unique and defensible difference.·       When you are trying to attract a client base or audience you need to think about what makes every story interesting.·       Ginger focuses on what the problem story is.·       When you begin with the problem then you can invite people in and then you can go back to your genesis story.·       We are in a learning economy.AdviceIn your story you need to talk about the following:·       Who you are?·       What you have done professional that you have lead the path successfully?·       Cost of the journey·       Benefits of the journeyQuoteProximity is powerLinks &amp; Resources<ul><li><a href="www.gingerzumaeta.com" rel="nofollow" target="_blank">www.gingerzumaeta.com</a></li><li>Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul>Part 2 of this episode where you hear more go to <a href="https://www.estierand.com/captivate-podcast/leading-your-prospect-through-storytelling-with-ginger-zumaeta-2/" rel="nofollow" target="_blank">estierand.com/136-2</a>Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 1)

Humanizing Business and Businessifying Humans

Great content

And I couldn’t be more excited that I did :)

My wife told me that I must listen...

Business Breakthrough

Ben Matteucci

Ben Matteucci has developed a keen sense for relationship selling in an increasingly digital world. Through his company, Zima Marketing, Ben helps his clients, primarily real estate agents, build online campaigns and funnels. But, in three short years, Ben has already figured out the value of building relationships with his clients and helping them really succeed in their business, so that he can succeed in his.   Teaser:   My Guest: Ben Matteucci  Ben Matteucci started his career at age 18 doing door to door sales. He is now the co-owner of Zima, which he founded three and a half years ago. Ben is currently taking care of 68 active clients, of which 40 are real estate agents, and is managing over $1 million dollars in ad spend. He has worked with Seattle’s and some of the country’s biggest brands doing PPC advertising and video production.    Pivotal Moments:  While in college, spent his summer vacation going door to door selling pest control for a company called Aptive. Was very successful and continued with door to door sales once he had finished college. Was hit by a car as a pedestrian, leaving him with various injuries that prevented him from walking door to door. Teamed up with business partner and went into e-commerce. Opened up ZIMA Marketing, a company that provides all digital marketing services. Built up his business over three and a half years, to the point he is at today, where he has 68 active clients and has managed over $1 million in ad spending.     Resources &amp; Links:  Find Zima Marketing: zimamarketing.com  Find Ben on Social: Instagram  Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough    Part 2 of this episode, where you can learn everything you need to know about relationship selling, plus Ben’s struggle and breakthrough, will be live this Thursday 4th April at estierand.com/56-2.  Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Ben Matteucci has developed a keen sense for relationship selling in an increasingly digital world. Through his company, Zima Marketing, Ben helps his clients, primarily real estate agents, build online campaigns and funnels. But, in three short years, Ben has already figured out the value of building relationships with his clients and helping them really succeed in their business, so that he can succeed in his. <h4>Teaser: </h4> <h4>My Guest: Ben Matteucci</h4> Ben Matteucci started his career at age 18 doing door to door sales. He is now the co-owner of Zima, which he founded three and a half years ago. Ben is currently taking care of 68 active clients, of which 40 are real estate agents, and is managing over $1 million dollars in ad spend. He has worked with Seattle’s and some of the country’s biggest brands doing PPC advertising and video production. <h4> Pivotal Moments:</h4> While in college, spent his summer vacation going door to door selling pest control for a company called Aptive. Was very successful and continued with door to door sales once he had finished college. Was hit by a car as a pedestrian, leaving him with various injuries that prevented him from walking door to door. Teamed up with business partner and went into e-commerce. Opened up ZIMA Marketing, a company that provides all digital marketing services. Built up his business over three and a half years, to the point he is at today, where he has 68 active clients and has managed over $1 million in ad spending. <h4>Resources &amp; Links:</h4> <ul> <li>Find Zima Marketing: <a href="http://zimamarketing.com/" rel="nofollow" target="_blank">zimamarketing.com</a></li> <li> Find Ben on Social: <a href="https://www.instagram.com/benjmnm/?hl=en" rel="nofollow" target="_blank">Instagram</a> </li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> Part 2 of this episode, where you can learn everything you need to know about relationship selling, plus Ben’s struggle and breakthrough, will be live this Thursday 4th April at <a href="http://estierand.com/56-2" rel="nofollow" target="_blank">estierand.com/56-2</a>. Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

56: Unlocking the Cheapest Facebooks Ads with Ben Matteucci (Part 1)

Geoff Anderson

Geoff Anderson has been doing video to promote businesses since before more people knew what a Camcorder is. In this episode, Geoff shares his wealth of knowledge and experience in video creation including how to get the best content and set-up for your video, the best video editing software, promoting your video and what video sharing platform to use. Join us for an episode packed with value, value and more value.  And just for the records, Geoff’s in Australia so he recorded this episode at [5:00] AM!   My Guest: Geoff Anderson Geoff Anderson has owned and operated Sonic Sight, a video production facility in Sydney, Australia, since 1993. He’s worked on productions throughout Australia, New Zealand and Singapore and the US, playing the role of video producer, cameraman, editor, director and scriptwriter. Geoff’s background is in science, majoring in Bio-Chemistry and Pure Mathematics, but when he realized that science was not necessarily his thing, he headed overseas and spent two winters skiing in France. During that time, he was paid to water ski, windsurf, scuba dive, pour beers, drink beers, drive around, grow watermelons and occasionally electrocute himself.   Episode Highlights: [04:04]: The camera we used to carry around had a box that was a recording deck, which would be connected with, like an umbilical cord to the actual camera. So it was a two-person shoot. [06:25]: I think it all comes down to the individual definition of what success is. So for other people, they may want the challenge and the excitement of building a big global business. For me, my priorities were my relationships, my children. I want to actually enjoy the ride. [21:00]: The marketing I do now is, I actually look at a school that I’m interested in, I go on LinkedIn and find out who is the marketing manager there or the consultant, and I ring that person. Doing all the social media marketing and stuff is great, and it is important. But really, when I want to get to a particular client, I pick up the phone and I ring them. [29:43]: YouTube is much better for a search result, [but] Vimeo is a cleaner look for your videos. So it’s good for embedding on your website or sharing it with other people. And you’ve got a bit more control these days with Vimeo than YouTube because YouTube are now making you watch other videos of the end of it, whereas on Vimeo, you can direct people a little bit more what you want them to do with it. [36:19]: A case study is a great video because you can have your customer talking about the experience they had with you. They can take the audience on the journey they’ve gone on, from where they had a problem that you can relate to, the solution was provided by your company, whether that was a product or service that they need. And now their businesses in this situation which they want to get to as well. And then they talk about how they are feeling now as a result, that’s a four-step sort of process I take my clients on when we interview them about case studies. [45:38]: I’m an iMac I use Final Cut Pro, but Adobe Premiere Pro on a PC and Mac is very good for editing. For screen capture, we use Screen Flow. Quotes: Just do it. Resources &amp; Links:  Find Geoff: sonicsight.com.au Find Geoff’s books: geoffanderson.com.au Find Geoff on social: LinkedIn Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough    For Part 2 of this episode, where you can learn all about marketing video creation, go to estierand.com/78-2.  Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Geoff Anderson has been doing video to promote businesses since before more people knew what a Camcorder is. In this episode, Geoff shares his wealth of knowledge and experience in video creation including how to get the best content and set-up for your video, the best video editing software, promoting your video and what video sharing platform to use. Join us for an episode packed with value, value and more value. And just for the records, Geoff’s in Australia so he recorded this episode at [5:00] AM! <h4>My Guest: Geoff Anderson</h4> Geoff Anderson has owned and operated Sonic Sight, a video production facility in Sydney, Australia, since 1993. He’s worked on productions throughout Australia, New Zealand and Singapore and the US, playing the role of video producer, cameraman, editor, director and scriptwriter. Geoff’s background is in science, majoring in Bio-Chemistry and Pure Mathematics, but when he realized that science was not necessarily his thing, he headed overseas and spent two winters skiing in France. During that time, he was paid to water ski, windsurf, scuba dive, pour beers, drink beers, drive around, grow watermelons and occasionally electrocute himself. <h4>Episode Highlights:</h4> [04:04]: The camera we used to carry around had a box that was a recording deck, which would be connected with, like an umbilical cord to the actual camera. So it was a two-person shoot. [06:25]: I think it all comes down to the individual definition of what success is. So for other people, they may want the challenge and the excitement of building a big global business. For me, my priorities were my relationships, my children. I want to actually enjoy the ride. [21:00]: The marketing I do now is, I actually look at a school that I’m interested in, I go on LinkedIn and find out who is the marketing manager there or the consultant, and I ring that person. Doing all the social media marketing and stuff is great, and it is important. But really, when I want to get to a particular client, I pick up the phone and I ring them. [29:43]: YouTube is much better for a search result, [but] Vimeo is a cleaner look for your videos. So it’s good for embedding on your website or sharing it with other people. And you’ve got a bit more control these days with Vimeo than YouTube because YouTube are now making you watch other videos of the end of it, whereas on Vimeo, you can direct people a little bit more what you want them to do with it. [36:19]: A case study is a great video because you can have your customer talking about the experience they had with you. They can take the audience on the journey they’ve gone on, from where they had a problem that you can relate to, the solution was provided by your company, whether that was a product or service that they need. And now their businesses in this situation which they want to get to as well. And then they talk about how they are feeling now as a result, that’s a four-step sort of process I take my clients on when we interview them about case studies. [45:38]: I’m an iMac I use Final Cut Pro, but Adobe Premiere Pro on a PC and Mac is very good for editing. For screen capture, we use Screen Flow. <h4>Quotes:</h4> Just do it. <h4>Resources &amp; Links:</h4> <ul> <li>Find Geoff: <a href="http://sonicsight.com.au" rel="nofollow" target="_blank">sonicsight.com.au</a></li> <li>Find Geoff’s books: <a href="http://geoffanderson.com.au" rel="nofollow" target="_blank">geoffanderson.com.au</a></li> <li>Find Geoff on social: <a href="https://www.linkedin.com/in/geoffanderson1/?originalSubdomain=au" rel="nofollow" target="_blank">LinkedIn</a></li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> For Part 2 of this episode, where you can learn all about marketing video creation, go to <a href="http://estierand.com/78-2" rel="nofollow" target="_blank">estierand.com/78-2</a>. Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

78: Hacking Marketing Video Creation with Geoff Anderson (Part 1)

Chanie Ehrentrau

Why do men have no issue asking for a promotion while women will think it through a million times? Why are women so hard often so hard on themselves? What causes so many women to lack confidence?In this episode, Chanie Ehrentrau throws out all the questions and issues that women face in business today. Tune in for some top tips on how to politely, yet confidently decline requests, build yourself up after taking a break in your career and find the opportunities that will really help you get to the place you want to be. My Guest: Chanie EhrentrauChanie Ehrentreu is the founder and principal designer of Fine &amp; Pink, an interior design company named after her amazingly chic nanas Isabella Fine and Shirley Pink.Known for her fearless mix of colors and patterns, Chanie has helped numerous clients adopt a more vibrant and personalized approach to design.Passionate about helping other women entrepreneurs, Chanie recently launched a podcast called Boss Maidel, where she explores the unique narratives of working moms. Episode Highlights:[2:09] A lot of people would constantly say, as women, why are we not strong enough? Why are we not confident enough? Why are we not standing in our own space? Men have no problem asking for a raise or promotion? Why are women so cautious? Why are we so hard on ourselves?    [10:50] So I kind of did the full-time mommy thing for a good couple years. And then I thought, excuse me for saying this, I’m going to lose my mind. I can’t do this anymore.    [16:06] We are often told when you start out, you really have to work your way to the top and take on whatever you can. But what I wish someone would have told me is, don’t take a project if something in your gut is telling you: this is off, or I can’t make this person happy, or I’m setting myself up for failure    [31:04] I hear this voice, say, Honey, and I turn around, and there’s this woman who I don’t know. And she’s like, Hi, you don’t know me, but you helped me with my kitchen.  [40:07] Chanie: I’m sorry, I couldn’t make it. I don’t want to be disrespectful of your time. Let’s reschedule. What time works best for you. Estie: I like that. This is a really good script. I’m going to use this.   [46:04] Every social media platform, the way I teach, it is a party. So when you come to the party, you got to get dressed for the party, and you got to talk the way people do at that party, and you got to follow the norms.The Instagram party is actually not the podcast party. Podcasts are their own party.     Quote: Think good and it will be good.   Resources &amp; Links:  Find Chanie’s Design Company: Fine and Pink Find Chanie on Social: Instagram Email Chanie: fineandpink@gmail.com Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough    Part 2 of this episode, where you can hear more of Chanie’s awesome advice for women in business, go to estierand.com/63-2.  Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Why do men have no issue asking for a promotion while women will think it through a million times? Why are women so hard often so hard on themselves? What causes so many women to lack confidence?In this episode, Chanie Ehrentrau throws out all the questions and issues that women face in business today. Tune in for some top tips on how to politely, yet confidently decline requests, build yourself up after taking a break in your career and find the opportunities that will really help you get to the place you want to be. <h4>My Guest: Chanie Ehrentrau</h4>Chanie Ehrentreu is the founder and principal designer of Fine &amp; Pink, an interior design company named after her amazingly chic nanas Isabella Fine and Shirley Pink.Known for her fearless mix of colors and patterns, Chanie has helped numerous clients adopt a more vibrant and personalized approach to design.Passionate about helping other women entrepreneurs, Chanie recently launched a podcast called Boss Maidel, where she explores the unique narratives of working moms. <h4>Episode Highlights:</h4>[2:09] A lot of people would constantly say, as women, why are we not strong enough? Why are we not confident enough? Why are we not standing in our own space? Men have no problem asking for a raise or promotion? Why are women so cautious? Why are we so hard on ourselves? [10:50] So I kind of did the full-time mommy thing for a good couple years. And then I thought, excuse me for saying this, I’m going to lose my mind. I can’t do this anymore. [16:06] We are often told when you start out, you really have to work your way to the top and take on whatever you can. But what I wish someone would have told me is, don’t take a project if something in your gut is telling you: this is off, or I can’t make this person happy, or I’m setting myself up for failure [31:04] I hear this voice, say, Honey, and I turn around, and there’s this woman who I don’t know. And she’s like, Hi, you don’t know me, but you helped me with my kitchen. [40:07] Chanie: I’m sorry, I couldn’t make it. I don’t want to be disrespectful of your time. Let’s reschedule. What time works best for you. Estie: I like that. This is a really good script. I’m going to use this. [46:04] Every social media platform, the way I teach, it is a party. So when you come to the party, you got to get dressed for the party, and you got to talk the way people do at that party, and you got to follow the norms.The Instagram party is actually not the podcast party. Podcasts are their own party.   <h4>Quote:</h4> Think good and it will be good. <h4>Resources &amp; Links:</h4> <ul> <li>Find Chanie’s Design Company: <a href="https://www.fineandpink.com/" rel="nofollow" target="_blank">Fine and Pink</a></li> <li>Find Chanie on Social: <a href="https://www.instagram.com/fineandpink/" rel="nofollow" target="_blank">Instagram</a></li> <li>Email Chanie: fineandpink@gmail.com</li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> Part 2 of this episode, where you can hear more of Chanie’s awesome advice for women in business, go to <a href="http://estierand.com/63-2" rel="nofollow" target="_blank">estierand.com/63-2</a>. Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

63: The Struggles Women Face in Business with Chanie Ehrentrau (Part 1)

Carey Rome

While still in high school, Carey Rome decided that he wanted to own his own business. Seeing that, his Dad told him to go and speak to his uncle who told him the following: It doesn’t matter if you’re doing really well or you’re doing really poorly. If you have to have someone tell you, your business is at risk.  From there, Carey ended up working at the largest CPA and advisory firm in the world at the time before opening up his own firm in 2005. In this episode, Carey shares the ups and downs of going out on his own, plus his struggle of developing an MVP which ended up being his biggest business success- and biggest headache.   My Guest: Carey Rome Carey Rome is a self-declared recovering CPA who somehow can manage both left and right brain activities. Admittedly, right-brain activities are where he thrives.  Carey is a constant admirer of smart ideas and an avid (or maybe addicted) Podcast and audiobook listener. But that is for a reason. It wasn’t until audible and podcasts that he discovered that he was an auditory learner. For years he struggled with reading comprehension. Ever since this discovery, it is like a whole new world has opened up.   Episode Highlights: [3:52]: It doesn’t matter if you’re doing really well or you’re doing really poorly. If you have to have someone tell you, your business is at risk. [8:08]: I decided to go to Starbucks to celebrate my launching of my business. I’m walking up the steps because I couldn’t find the elevator. And I’m walking up the steps. And I trip and I spill coffee all over the place. [10:46]: Estie: What do you do first? What do you do? Carey: Um, I did what I do not recommend others do. I bought everyone I know that would go, a bottom lunch or coffee.   [16:03]: And now I’ve got a cash flow problem, because I have to have to pay real people, 13 people, starting all at once, traveling every week, which gets expensive. And then I had to float that for 65 or 70 days until I got paid. [29:56]: Yeah, I would say, find a way to document your expertise in a product of some sort. And don’t sell it based on time. Sell it based on the value that you deliver from that product or service. [35:16]: Then one day that client looks up and says, I can’t believe we’re paying Estie this much money! We can hire someone full time for that. And then they say, “Hey Estie, it’s been great. You know what, probably at the end of the next two weeks, we probably need to end this.” [44:33]: I went to larger companies saying. “Surely you do this, well, give me a little guidance on what I’m developing.” And as it turns out, they said, “Actually, we do that very, very poorly. We need that.” So now I’ve got a struggle as it were. I have developed a minimal viable product, and what I need to develop is an enterprise solution. [50:34]: Because the goal is to get up to that peak, and then start another one, and then start another one. I look at it almost like mountain climbing. You go, you hit a little plateau, you’re like, ahhhh, and then you start climbing again.    Quote:  Water the seed.   Resources &amp; Links:  Check out Carey on Social: LinkedIn Recommended Book: Mindset by Carol S. Dweck Recommended Book: The Power of Habit by Charles Duhigg Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough    For Part 2 of this episode, where you can hear Carey’s struggle and breakthrough, go to estierand.com/67-2.   Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

While still in high school, Carey Rome decided that he wanted to own his own business. Seeing that, his Dad told him to go and speak to his uncle who told him the following: It doesn’t matter if you’re doing really well or you’re doing really poorly. If you have to have someone tell you, your business is at risk. From there, Carey ended up working at the largest CPA and advisory firm in the world at the time before opening up his own firm in 2005. In this episode, Carey shares the ups and downs of going out on his own, plus his struggle of developing an MVP which ended up being his biggest business success- and biggest headache. <h4>My Guest: Carey Rome</h4> Carey Rome is a self-declared recovering CPA who somehow can manage both left and right brain activities. Admittedly, right-brain activities are where he thrives. Carey is a constant admirer of smart ideas and an avid (or maybe addicted) Podcast and audiobook listener. But that is for a reason. It wasn’t until audible and podcasts that he discovered that he was an auditory learner. For years he struggled with reading comprehension. Ever since this discovery, it is like a whole new world has opened up. <h4>Episode Highlights:</h4> [3:52]: It doesn’t matter if you’re doing really well or you’re doing really poorly. If you have to have someone tell you, your business is at risk. [8:08]: I decided to go to Starbucks to celebrate my launching of my business. I’m walking up the steps because I couldn’t find the elevator. And I’m walking up the steps. And I trip and I spill coffee all over the place. [10:46]: Estie: What do you do first? What do you do? Carey: Um, I did what I do not recommend others do. I bought everyone I know that would go, a bottom lunch or coffee. [16:03]: And now I’ve got a cash flow problem, because I have to have to pay real people, 13 people, starting all at once, traveling every week, which gets expensive. And then I had to float that for 65 or 70 days until I got paid. [29:56]: Yeah, I would say, find a way to document your expertise in a product of some sort. And don’t sell it based on time. Sell it based on the value that you deliver from that product or service. [35:16]: Then one day that client looks up and says, I can’t believe we’re paying Estie this much money! We can hire someone full time for that. And then they say, “Hey Estie, it’s been great. You know what, probably at the end of the next two weeks, we probably need to end this.” [44:33]: I went to larger companies saying. “Surely you do this, well, give me a little guidance on what I’m developing.” And as it turns out, they said, “Actually, we do that very, very poorly. We need that.” So now I’ve got a struggle as it were. I have developed a minimal viable product, and what I need to develop is an enterprise solution. [50:34]: Because the goal is to get up to that peak, and then start another one, and then start another one. I look at it almost like mountain climbing. You go, you hit a little plateau, you’re like, ahhhh, and then you start climbing again. <h4>Quote: </h4> Water the seed. <h4>Resources &amp; Links:</h4> <ul> <li>Check out Carey on Social: <a href="https://www.linkedin.com/in/careyrome/" rel="nofollow" target="_blank">LinkedIn</a></li> <li>Recommended Book: <a href="https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322" rel="nofollow" target="_blank">Mindset by Carol S. Dweck</a></li> <li>Recommended Book: <a href="https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X" rel="nofollow" target="_blank">The Power of Habit by Charles Duhigg</a></li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> For Part 2 of this episode, where you can hear Carey’s struggle and breakthrough, go to <a href="http://estierand.com/67-2" rel="nofollow" target="_blank">estierand.com/67-2</a>. Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

67: Building a Consulting Firm with Carey Rome (Part 1)

Jacob Guttman

Business Breakthrough Podcast is having a birthday! Join us as we bring back some of our favorite guests! In this episode, Jacob Guttman joins us again with some timeless wisdom on local marketing strategy and how to align your marketing with business goals.    Tune in to the rest of our anniversary series   Tuesday 14th May: Episode 2 Get Unlimited Free PR with Ashley Crouch Previous Episode 6: Simple Publicity Hacks to Reach your Dreams and Grow your Business   Wednesday 15th May: Episode 3 Get Your Ideal Client Every Time with Tyson Franklin Previous Episode 29: Street Smarts make Millions with Podiatrist, Tyson Franklin   Thursday 16th May: Episode 4 The Power of Niche with Brian Wallace Previous Episode 7: Why Being Super Niche is the Key to Success   Friday 17th May: Episode 5 Colored Brain Processing with Arthur Carmazzi Previous Episode 33: Build the Best Brain Support Team   Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Business Breakthrough Podcast is having a birthday! Join us as we bring back some of our favorite guests! In this episode, Jacob Guttman joins us again with some timeless wisdom on local marketing strategy and how to align your marketing with business goals. <h4></h4> <h3>Tune in to the rest of our anniversary series</h3> <h4>Tuesday 14th May: Episode 2</h4> <a href="http://estierand.com/a2" rel="nofollow" target="_blank">Get Unlimited Free PR with Ashley Crouch</a> <a href="http://estierand.com/06" rel="nofollow" target="_blank">Previous Episode 6</a>: Simple Publicity Hacks to Reach your Dreams and Grow your Business <h4>Wednesday 15th May: Episode 3</h4> <a href="http://estierand.com/a3" rel="nofollow" target="_blank">Get Your Ideal Client Every Time with Tyson Franklin</a> <a href="http://estierand.com/29" rel="nofollow" target="_blank">Previous Episode 29</a>: Street Smarts make Millions with Podiatrist, Tyson Franklin <h4>Thursday 16th May: Episode 4</h4> <a href="http://estierand.com/a4" rel="nofollow" target="_blank">The Power of Niche with Brian Wallace</a> <a href="http://estierand.com/07" rel="nofollow" target="_blank">Previous Episode 7</a>: Why Being Super Niche is the Key to Success <h4>Friday 17th May: Episode 5</h4> <a href="http://estierand.com/a5" rel="nofollow" target="_blank">Colored Brain Processing with Arthur Carmazzi</a> <a href="http://estierand.com/33" rel="nofollow" target="_blank">Previous Episode 33</a>: Build the Best Brain Support Team Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Anniversary Episode 1: Local Marketing Genius with Jacob Guttman

Vova Tess

Find a cheap product on Ali Express, find some awesome looking images, stick the product up for sale on Amazon for 15X the price and you’ve got an awesome business running, or have you?  In this episode, Vova Tess and Estie Rand thrash out the business of drop shipping, the meaning of building a brand and the purpose of loyalty and providing high value to your clients. Is drop shipping a legit and moral way to make money in 2019 or is it not much more than a sophisticated scam? Tune in to find out!   My Guest: Vova Tess Vova is a young 17-year old multi 6 figure e-commerce entrepreneur, social media influencer, and speaker. Vova has created multiple online businesses that ranged from making multi 5 to 6 figures in sales. He gives speeches at his very own high school showing his fellow peers “Look I can do it, so can you!” He has also been featured by many articles including the “New York Journal” and “Buzzfeed”   Episode Highlights: [1:39] – Vova: At 10 years old, I was selling everything in my house on eBay.   [10:00] – Estie: So we’ve got a great business model here. We create a Shopify store, we get a VA in Pakistan, we pay 10 bucks a day, we link the two stores, we pick products on AliExpress. And people look at it like, “Oh, genius”. Except, as you just said, you kept pouring money into Facebook Ads and nothing was happening.   [14:20] – Estie: Can I be super blunt? This goes against everything I believe in business, which is serving the customer and building loyalty. I always believe in building a brand, even if it’s not from a branding perspective, but from a trust perspective. And this feels to me, I’m not trying to be mean, but it just feels so dishonest and sleazy.   [26:15]- Vova: We’ve got to be always on the next trend. Estie: Gotcha. So it sounds like drop shipping mostly capitalizes on a trend. It’s a quick money checkout thing. Vova: Sort of. Estie: Okay, fair enough. So you’re going to test what’s trending and build a store around that. But then how do you know it won’t die in three months? Vova: I don’t. Estie: So how does that become a lasting brand? Vova: They might not. And then I’ll create more and more and more and more.   [30:17]- Vova: Facebook is always updating their algorithm, so you always got to be on the quick. Maybe this worked six months ago, but it doesn’t work now. That is a real thing. People that could have built something six months ago, and they haven’t touched Facebook ads since, they would suck at it now. They can literally call themselves an expert a year ago, but they might completely not even understand the platform anymore and what works. You have to keep up with the strategies.   [36:52]- Vova: Like, during Black Friday, we have, a “Black Friday sale”. If we’re selling something for $40 and let’s say it was 80% off. But instead of lowering the price from $40, we just upped the Compare-Our-Price. During that week, we made $112,000 in sales, in one week. Estie: I believe you. And what I was doing on Black Friday was giving a class to high schoolers on marketing manipulations, explaining to them that on Black Friday, all that happens is that people jack up the prices, and they tell you it’s a discount. So don’t be fooled and wait until February to shop.    Resources &amp; Links:  Find Vova’s Podcast: The Future Leader’s Podcast Find Vova on Social: Instagram, Facebook Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough    For Part 1 of this episode, where you can hear how Vova started his business at the age of 16, go to estierand.com/62-1  Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Find a cheap product on Ali Express, find some awesome looking images, stick the product up for sale on Amazon for 15X the price and you’ve got an awesome business running, or have you? In this episode, Vova Tess and Estie Rand thrash out the business of drop shipping, the meaning of building a brand and the purpose of loyalty and providing high value to your clients. Is drop shipping a legit and moral way to make money in 2019 or is it not much more than a sophisticated scam? Tune in to find out! <h4>My Guest: Vova Tess</h4> Vova is a young 17-year old multi 6 figure e-commerce entrepreneur, social media influencer, and speaker. Vova has created multiple online businesses that ranged from making multi 5 to 6 figures in sales. He gives speeches at his very own high school showing his fellow peers “Look I can do it, so can you!” He has also been featured by many articles including the “New York Journal” and “Buzzfeed” <h4>Episode Highlights:</h4> [1:39] – Vova: At 10 years old, I was selling everything in my house on eBay. [10:00] – Estie: So we’ve got a great business model here. We create a Shopify store, we get a VA in Pakistan, we pay 10 bucks a day, we link the two stores, we pick products on AliExpress. And people look at it like, “Oh, genius”. Except, as you just said, you kept pouring money into Facebook Ads and nothing was happening. [14:20] – Estie: Can I be super blunt? This goes against everything I believe in business, which is serving the customer and building loyalty. I always believe in building a brand, even if it’s not from a branding perspective, but from a trust perspective. And this feels to me, I’m not trying to be mean, but it just feels so dishonest and sleazy. [26:15]- Vova: We’ve got to be always on the next trend. Estie: Gotcha. So it sounds like drop shipping mostly capitalizes on a trend. It’s a quick money checkout thing. Vova: Sort of. Estie: Okay, fair enough. So you’re going to test what’s trending and build a store around that. But then how do you know it won’t die in three months? Vova: I don’t. Estie: So how does that become a lasting brand? Vova: They might not. And then I’ll create more and more and more and more. [30:17]- Vova: Facebook is always updating their algorithm, so you always got to be on the quick. Maybe this worked six months ago, but it doesn’t work now. That is a real thing. People that could have built something six months ago, and they haven’t touched Facebook ads since, they would suck at it now. They can literally call themselves an expert a year ago, but they might completely not even understand the platform anymore and what works. You have to keep up with the strategies. [36:52]- Vova: Like, during Black Friday, we have, a “Black Friday sale”. If we’re selling something for $40 and let’s say it was 80% off. But instead of lowering the price from $40, we just upped the Compare-Our-Price. During that week, we made $112,000 in sales, in one week. Estie: I believe you. And what I was doing on Black Friday was giving a class to high schoolers on marketing manipulations, explaining to them that on Black Friday, all that happens is that people jack up the prices, and they tell you it’s a discount. So don’t be fooled and wait until February to shop. <h4>Resources &amp; Links:</h4> <ul> <li>Find Vova’s Podcast: <a href="https://podcasts.apple.com/us/podcast/the-future-leaders-podcast/id1455735071" rel="nofollow" target="_blank">The Future Leader’s Podcast</a></li> <li>Find Vova on Social: <a href="https://www.instagram.com/vovatess/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.facebook.com/pages/category/Brand/Vova-Tess-2202825706661203/" rel="nofollow" target="_blank">Facebook</a></li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> For Part 1 of this episode, where you can hear how Vova started his business at the age of 16, go to <a href="http://estierand.com/62-1" rel="nofollow" target="_blank">estierand.com/62-1</a> Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

62: Drop Shipping Unboxed with Vova Tess (Part 2)

Karl Stedman

Alaskan born Karl Stedman didn't grow up inside an igloo, but he does know how they are built and why they stay warm inside. In this episode, he shares with us his down-to-earth business wisdom, built off the back of three of his toughest experiences.Karl, founder of PSTV, a Netflix style platform for positive bias content explores how the way our brains are wired affect the virality of content, and how to exploit that for the good to spread positivity, and earn buckets of money at the same time. Join us for a fascinating episode guaranteed to leave with you with lots of food for thought.My Guest: Karl StedmanKarl Stedman is the founder of PSTV a platform with a bias for content that leaves his audience feeling positive and inspired. He is also the author of soon to be released "Broken Open" and host of the podcast Unsubstantiated Genius. Karl has been through an extraordinary journey. Everything from breaking his back in college basketball to creating startups and losing it all. He is now focused on bringing positivity to the world through his platform, PSTV.Episode Highlights:3:55: Estie: Are there real igloos?Karl: Yes, but not where I lived. I lived in the southern part, so there's a lot more rain. And actually I lived on a island in the middle of nowhere with 8000 people. You had to boat or fly in. So there was like-Estie: Oh my gosh, so how do you get food? Did you like fish for your food and eat grass?Karl: That does exist. That does exist. Yes. But no, I mean, we have 737 Jetson and we have shipping containers, all that stuff. So it all gets shipped in, which is why Alaska is cost of living so high.5:54: So the following year after my Redshirt year, I made the team and I ended up getting bilateral spondylolysis which is two stress fractures on one vertebrae. So I went from being able to bench press reps at 220 or 210, to not being able to lift the bar. It got so bad where I couldn't walk from my car door to my front door, and at that point, I realized that I had to figure something out, or I probably would become crippled.10:35: So that night I went home and I wrote a five page business plan. I brought it back to him the next day knowing that he'd be there. And I said "Here, take a look at this." He brought it home to his wife and a couple days later, I had a check for $50,000 and another three weeks after that I had another check for $50,000.30:01: My mom was sending me positive, uplifting quotes. I was like, "Okay, why isn't this an app?" So last June, I taught myself how to code Swift, which is Apple's native coding language. Mind you, I'd never really coded in my life before, I made a beta app within a month and a half. And then it just kind of started taking on form. So it turned from an app to a network and started attracting content, people and things that resonated with our message. We are trying to build a platform, a Netflix style platform for positive bias content.  38:40: There's a direct correlation between the number of media hours consumed and your probability of being depressed and suicidal.41:09: You and I both met, I'm sure many people who have a lot of money, but they're very financially insecure. Because there's no amount of money that gives you financial security.44:09: The other thing was actually just communicating the fact that this idea will succeed, because people are like "Positive content doesn't sell." It does. It's just a little bit harder because it's not as massively in your face as negative content.44:47: Why do you think cats playing pianos are the most viral content in the internet? Because they make people smile.Quote:Invert everything. -Charlie Munger Resources &amp; Links:Find Karl: pstvtoday.comFind Karl on Social: LinkedInFind the Unsubstantiated Genius Podcast: SpotifyWork with Estie: www.strandconsulting.netJoin us on the Show: www.estierand.com/breakthrough For Part 2 of this episode, where you can hear more business advice from Karl, go to estierand.com/82-2. Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Alaskan born Karl Stedman didn't grow up inside an igloo, but he does know how they are built and why they stay warm inside. In this episode, he shares with us his down-to-earth business wisdom, built off the back of three of his toughest experiences.Karl, founder of PSTV, a Netflix style platform for positive bias content explores how the way our brains are wired affect the virality of content, and how to exploit that for the good to spread positivity, and earn buckets of money at the same time. Join us for a fascinating episode guaranteed to leave with you with lots of food for thought.<h4>My Guest: Karl Stedman</h4>Karl Stedman is the founder of PSTV a platform with a bias for content that leaves his audience feeling positive and inspired. He is also the author of soon to be released "Broken Open" and host of the podcast Unsubstantiated Genius. Karl has been through an extraordinary journey. Everything from breaking his back in college basketball to creating startups and losing it all. He is now focused on bringing positivity to the world through his platform, PSTV.<h4>Episode Highlights:</h4>3:55: Estie: Are there real igloos?Karl: Yes, but not where I lived. I lived in the southern part, so there's a lot more rain. And actually I lived on a island in the middle of nowhere with 8000 people. You had to boat or fly in. So there was like-Estie: Oh my gosh, so how do you get food? Did you like fish for your food and eat grass?Karl: That does exist. That does exist. Yes. But no, I mean, we have 737 Jetson and we have shipping containers, all that stuff. So it all gets shipped in, which is why Alaska is cost of living so high.5:54: So the following year after my Redshirt year, I made the team and I ended up getting bilateral spondylolysis which is two stress fractures on one vertebrae. So I went from being able to bench press reps at 220 or 210, to not being able to lift the bar. It got so bad where I couldn't walk from my car door to my front door, and at that point, I realized that I had to figure something out, or I probably would become crippled.10:35: So that night I went home and I wrote a five page business plan. I brought it back to him the next day knowing that he'd be there. And I said "Here, take a look at this." He brought it home to his wife and a couple days later, I had a check for $50,000 and another three weeks after that I had another check for $50,000.30:01: My mom was sending me positive, uplifting quotes. I was like, "Okay, why isn't this an app?" So last June, I taught myself how to code Swift, which is Apple's native coding language. Mind you, I'd never really coded in my life before, I made a beta app within a month and a half. And then it just kind of started taking on form. So it turned from an app to a network and started attracting content, people and things that resonated with our message. We are trying to build a platform, a Netflix style platform for positive bias content.  38:40: There's a direct correlation between the number of media hours consumed and your probability of being depressed and suicidal.41:09: You and I both met, I'm sure many people who have a lot of money, but they're very financially insecure. Because there's no amount of money that gives you financial security.44:09: The other thing was actually just communicating the fact that this idea will succeed, because people are like "Positive content doesn't sell." It does. It's just a little bit harder because it's not as massively in your face as negative content.44:47: Why do you think cats playing pianos are the most viral content in the internet? Because they make people smile.<h4>Quote:</h4>Invert everything. -Charlie Munger <h4>Resources &amp; Links:</h4><ul><li>Find Karl: <a href="pstvtoday.com" rel="nofollow" target="_blank">pstvtoday.com</a></li><li>Find Karl on Social: <a href="https://www.linkedin.com/in/karl-stedman-jr-0bb586124/" rel="nofollow" target="_blank">LinkedIn</a></li><li>Find the Unsubstantiated Genius Podcast: <a href="https://open.spotify.com/show/6Di8gjdhpqeT3bjU25VRqb" rel="nofollow" target="_blank">Spotify</a></li><li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li><li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul> For Part 2 of this episode, where you can hear more business advice from Karl, go to <a href="http://estierand.com/81-2" rel="nofollow" target="_blank">estierand.com/82-2</a>. Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

82: The Secrets to Viral Content with Karl Stedman (Part 1)

Jessica Zimmerman

So many entrepreneurs have difficulty sticking a dollar sign on their work. That’s why Jessica Zimmerman relocated her thriving wedding florist business to the back burner and built Zimmerman Education, a business dedicated to teaching creative entrepreneurs how to turn their passion into real money. If you’ve ever had difficulty pricing your service, systemizing your operations or managing your work-life balance in your creative business, this episode is talking to you. Tune in for incredible value and authentic business advice.   My Guest: Jessica Zimmerman Jessica Zimmerman is on a mission to help creative entrepreneurs turn their passion into a wildly profitable business. But she didn’t start out that way. Jessica was teetering on the edge of bankruptcy working 16 hour days, with a daughter at home who barely knew her mother, infant twin sons, and an ill-husband who lost his job. From broke to boss, she took massive action. After successfully scaling a 6-figure floral company designing $100,000 weddings that attracted A-list celebrity clients, Jessica scaled to 7-figures in one year – with no advertising and no affiliates – working less than 30 hours per week. Jessica has been featured in People Magazine, Thrive Global, OnceWed, Martha Stewart Weddings, Style Me Pretty, Southern Living, BRIDES, and more.   Episode Highlights: [2:42]: And I was just doing it because I thought well, yeah, that’s what you got to do. And I started tracking, and I would ask every single client, how they found me. At the end of the year, I realized not a single client found me from any of the places that I was advertising. And at the time I was advertising $20- $25,000 a year. [7:59]: I just always wanted to own my own business, because I saw how difficult it was on my mom when I went to college. She poured everything into me and I was her job, basically. And then I was gone, and she didn’t have anything that was just hers. And I just told myself, I’m not ever going to do that. [13:04]: The first question I always as is, do you want a business, or do you want a hobby? There’s nothing wrong with it being a hobby. But if you want to be a business, you have to know business, you have to treat it like a business, you have to know that businesses make money. [19:24]: There are flower designers who have really great courses out there, but they’re sharing maybe 65% of what they know, because they can’t share it all because they’re still very invested in that business. I’m okay if I never did touch another flower again, so I’m willing to share everything. [27:16]: You can’t build something if you’re looking left and right all the time. You’ve got to keep your head down, you’ve got to work on your own thing. Because it’s not going to grow. You’re never going to move the needle on your business if you are constantly trying to emulate what other people are doing. And it’s easy if you’re following somebody and you’re just like, you know, let’s be honest, like going to the bathroom and you’re on your phone, and then you see a competitor and they did a floral pop-up. You’re like, “Oh no! I need to do a full pop up”, which is a natural human reaction. [38:18]: There’s one thing that I know, its sales. Sales is three parts. Sales is the sales pitch. Sales is the actual sale. And most importantly, it’s the follow-up. [49:32]: I have all kinds of struggles… And we had a team meeting. And everyone on the team meeting is talking about what we have to do in the next four days. And I interrupted the meeting at one point, and I said, “Okay listen, guys in April…” And they’re like, “Jessica, no. We’re dealing with right now.” And I’m like, “Wait, someone needs to make this note, because this needs to be done for April.” And y’all know in April, I’m going to be thinking about October.   Quotes: And I’m not a businessman. I’m a business, man! Go with your gut.   Resources &amp; Links:  Find Zimmerman Events: zimmermanevents.com Find Jessica on Social: Pinterest, Instagram Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough    For Part 1 of this episode, where you can Jessica’s journey from broke to boss, go to estierand.com/77-1.   Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

So many entrepreneurs have difficulty sticking a dollar sign on their work. That’s why Jessica Zimmerman relocated her thriving wedding florist business to the back burner and built Zimmerman Education, a business dedicated to teaching creative entrepreneurs how to turn their passion into real money. If you’ve ever had difficulty pricing your service, systemizing your operations or managing your work-life balance in your creative business, this episode is talking to you. Tune in for incredible value and authentic business advice. <h4>My Guest: Jessica Zimmerman</h4> Jessica Zimmerman is on a mission to help creative entrepreneurs turn their passion into a wildly profitable business. But she didn’t start out that way. Jessica was teetering on the edge of bankruptcy working 16 hour days, with a daughter at home who barely knew her mother, infant twin sons, and an ill-husband who lost his job. From broke to boss, she took massive action. After successfully scaling a 6-figure floral company designing $100,000 weddings that attracted A-list celebrity clients, Jessica scaled to 7-figures in one year – with no advertising and no affiliates – working less than 30 hours per week. Jessica has been featured in People Magazine, Thrive Global, OnceWed, Martha Stewart Weddings, Style Me Pretty, Southern Living, BRIDES, and more. <h4>Episode Highlights:</h4> [2:42]: And I was just doing it because I thought well, yeah, that’s what you got to do. And I started tracking, and I would ask every single client, how they found me. At the end of the year, I realized not a single client found me from any of the places that I was advertising. And at the time I was advertising $20- $25,000 a year. [7:59]: I just always wanted to own my own business, because I saw how difficult it was on my mom when I went to college. She poured everything into me and I was her job, basically. And then I was gone, and she didn’t have anything that was just hers. And I just told myself, I’m not ever going to do that. [13:04]: The first question I always as is, do you want a business, or do you want a hobby? There’s nothing wrong with it being a hobby. But if you want to be a business, you have to know business, you have to treat it like a business, you have to know that businesses make money. [19:24]: There are flower designers who have really great courses out there, but they’re sharing maybe 65% of what they know, because they can’t share it all because they’re still very invested in that business. I’m okay if I never did touch another flower again, so I’m willing to share everything. [27:16]: You can’t build something if you’re looking left and right all the time. You’ve got to keep your head down, you’ve got to work on your own thing. Because it’s not going to grow. You’re never going to move the needle on your business if you are constantly trying to emulate what other people are doing. And it’s easy if you’re following somebody and you’re just like, you know, let’s be honest, like going to the bathroom and you’re on your phone, and then you see a competitor and they did a floral pop-up. You’re like, “Oh no! I need to do a full pop up”, which is a natural human reaction. [38:18]: There’s one thing that I know, its sales. Sales is three parts. Sales is the sales pitch. Sales is the actual sale. And most importantly, it’s the follow-up. [49:32]: I have all kinds of struggles… And we had a team meeting. And everyone on the team meeting is talking about what we have to do in the next four days. And I interrupted the meeting at one point, and I said, “Okay listen, guys in April…” And they’re like, “Jessica, no. We’re dealing with right now.” And I’m like, “Wait, someone needs to make this note, because this needs to be done for April.” And y’all know in April, I’m going to be thinking about October. <h4>Quotes:</h4> And I’m not a businessman. I’m a business, man! Go with your gut. <h4>Resources &amp; Links:</h4> <ul> <li>Find Zimmerman Events: <a href="http://zimmermanevents.com" rel="nofollow" target="_blank">zimmermanevents.com</a></li> <li>Find Jessica on Social: <a href="https://www.pinterest.com/zimmermanevents/" rel="nofollow" target="_blank">Pinterest</a>, <a href="https://www.instagram.com/jessicazimmerman_" rel="nofollow" target="_blank">Instagram</a></li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> For Part 1 of this episode, where you can Jessica’s journey from broke to boss, go to <a href="http://estierand.com/77-1" rel="nofollow" target="_blank">estierand.com/77-1.</a> Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

77: The Business Behind the Blooms with Jessica Zimmerman (Part 2)

Rob &amp; Kennedy are a fun duo who will keep you laughing throughout this episode as they share with you their genius advice on email marketing, as well as their drastic hiring philosophy.Listen as we hear about their struggles to keep their hair roots in check – as well as their serious business struggle that so many of us can relate to – time and money! And for a cool breakthrough, listen as we craft  that perfect pitch for Rob &amp; Kennedy. My Guests: Rob &amp; Kennedy Rob and Kennedy are the most unlikely entrepreneurs you’ll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.    Episode Highlights:   [2:13] Rob &amp; Kennedy: And the reason people leave a business, if you look at any business is usually because of they don’t trust the people in charge. If you trust the people who are in charge, then you stick around because you know they’ve got your back. And one of the easiest ways to build trust is that everybody knows where you’re at.   [24:56] Rob &amp; Kennedy: The only reason people unsubscribe is because they get too many irrelevant emails. By irrelevant, I don’t mean the offers are relevant. I mean, the angle of which the thing you’ve talked about with me, is irrelevant.   Quotes: The quality of every outcome is directly proportionate to the quality of the questions that you ask. – Tony Robbins Change is constant.   Resources &amp; Links:  Find Rob &amp; Kennedy: Blog &amp; Podcast Check out Their Software (and get a deal for listening!): Response Suite Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough     Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Rob &amp; Kennedy are a fun duo who will keep you laughing throughout this episode as they share with you their genius advice on email marketing, as well as their drastic hiring philosophy.Listen as we hear about their struggles to keep their hair roots in check – as well as their serious business struggle that so many of us can relate to – time and money! And for a cool breakthrough, listen as we craft  that perfect pitch for Rob &amp; Kennedy. <h4>My Guests: Rob &amp; Kennedy</h4> Rob and Kennedy are the most unlikely entrepreneurs you’ll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing. <h4>Episode Highlights:</h4> [2:13] Rob &amp; Kennedy: And the reason people leave a business, if you look at any business is usually because of they don’t trust the people in charge. If you trust the people who are in charge, then you stick around because you know they’ve got your back. And one of the easiest ways to build trust is that everybody knows where you’re at. [24:56] Rob &amp; Kennedy: The only reason people unsubscribe is because they get too many irrelevant emails. By irrelevant, I don’t mean the offers are relevant. I mean, the angle of which the thing you’ve talked about with me, is irrelevant. Quotes: The quality of every outcome is directly proportionate to the quality of the questions that you ask. – Tony Robbins Change is constant. <h4>Resources &amp; Links:</h4> <ul> <li>Find Rob &amp; Kennedy: <a href="https://blog.responsesuite.com/" rel="nofollow" target="_blank">Blog &amp; Podcast</a></li> <li>Check out Their Software (and get a deal for listening!): <a href="http://www.responsesuitedeal.com/estie" rel="nofollow" target="_blank">Response Suite</a></li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

65: Next Level Email Marketing with Rob & Kennedy (Part 1)

Tim Alison

Almost every small business owner has their version of the story. The friend, colleague, relative or coach who was convinced that their business was a non-starter. Yet, time and again these naysayers are proven wrong by those who have the confidence and determination to build their business as they knew is right.  In this episode, Tim Alison, host of Screw the Naysayers Podcast, shares his powerful story of leaving his six-figure income to start his own company as well as some top tips on how to build up the confidence to keep going when everyone else thinks you are crazy.   My Guest: Tim Alison Tim Alison walked away from a six-figure income and moved to a tiny fishing village in Nova Scotia, Canada, where he started his own company. Everybody laughed at him and told him that he was being ridiculous. However, they stop laughing when his sales topped 10 million.  Today, Tim is the host of the Screw the Naysayers Podcast. His most recent claim to fame is that for his hundredth episode, he had Seth Godin on his show.   Episode Highlights: [3:18]- Tim: But actually, I was in the top 2% of wage earners in the country. And I don’t say that to boast. But to just, you know, it is hard to walk away from something like that. But I didn’t feel purpose in what I was doing. I felt like, and I knew that I was being a lousy husband, and even worse parent.   [5:44]- Estie: I get it, you’re there, you’re struggling, you get this kind of download, you feel like okay, I’m going to be dead or worse. Yeah. And I do think there’s worse than death. Death, I think is not so bad.   [7:06]- Tim: The World Wide Web did not exist. You know, the, my first computer? Of course, we didn’t have any hard drives or anything, you had to run everything off floppy disk cats.   [12:36]- Tim: So instead of spending millions and millions of dollars, I think I spent invested $25,000 and, all of a sudden, we had a total state of the art product, the only one in the world with Canadian content in it.   [18:42]- Tim: The deal was that if you pay to get to Nova Scotia, I’ll pay for two nights in this really high-class resort, I’ll provide your meals, the entertainment disposal program.   [30:50]- Tim: The other thing that I don’t like about word freedom is, you know, let’s get honest about this thing. I mean, do we want to be free from obligations to our family? Do we want to be free from obligations to our community? Do we want to be free from obligations to make the world a better place? I don’t.   [32:17]: Estie: I’d love to spend a couple minutes on eye on that financial business literacy because I think it is so important. So many people struggle in their businesses, just because they don’t understand numbers. You know, the numbers don’t lie.   [50:18]: Estie: I’m going to show you a really simple scale. This actually works amazing as a mastermind or a group coaching program. They say that in group coaching, people benefit, in some ways more than one-on-one, because they hear the questions from other people that didn’t realize they had and wouldn’t have thought to ask, but, they needed that answer.   Resources &amp; Links:  Find Tim’s Podcast: Screw The Naysayers Find Tim on Social: LinkedIn Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough    For Part 1 of this episode, where you can hear Tim’s journey and how he left his six-figure income to start his own company, go to estierand.com/61-1  Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Almost every small business owner has their version of the story. The friend, colleague, relative or coach who was convinced that their business was a non-starter. Yet, time and again these naysayers are proven wrong by those who have the confidence and determination to build their business as they knew is right. In this episode, Tim Alison, host of Screw the Naysayers Podcast, shares his powerful story of leaving his six-figure income to start his own company as well as some top tips on how to build up the confidence to keep going when everyone else thinks you are crazy. <h4>My Guest: Tim Alison</h4> Tim Alison walked away from a six-figure income and moved to a tiny fishing village in Nova Scotia, Canada, where he started his own company. Everybody laughed at him and told him that he was being ridiculous. However, they stop laughing when his sales topped 10 million. Today, Tim is the host of the Screw the Naysayers Podcast. His most recent claim to fame is that for his hundredth episode, he had Seth Godin on his show. <h4>Episode Highlights:</h4> [3:18]- Tim: But actually, I was in the top 2% of wage earners in the country. And I don’t say that to boast. But to just, you know, it is hard to walk away from something like that. But I didn’t feel purpose in what I was doing. I felt like, and I knew that I was being a lousy husband, and even worse parent. [5:44]- Estie: I get it, you’re there, you’re struggling, you get this kind of download, you feel like okay, I’m going to be dead or worse. Yeah. And I do think there’s worse than death. Death, I think is not so bad. [7:06]- Tim: The World Wide Web did not exist. You know, the, my first computer? Of course, we didn’t have any hard drives or anything, you had to run everything off floppy disk cats. [12:36]- Tim: So instead of spending millions and millions of dollars, I think I spent invested $25,000 and, all of a sudden, we had a total state of the art product, the only one in the world with Canadian content in it. [18:42]- Tim: The deal was that if you pay to get to Nova Scotia, I’ll pay for two nights in this really high-class resort, I’ll provide your meals, the entertainment disposal program. [30:50]- Tim: The other thing that I don’t like about word freedom is, you know, let’s get honest about this thing. I mean, do we want to be free from obligations to our family? Do we want to be free from obligations to our community? Do we want to be free from obligations to make the world a better place? I don’t. [32:17]: Estie: I’d love to spend a couple minutes on eye on that financial business literacy because I think it is so important. So many people struggle in their businesses, just because they don’t understand numbers. You know, the numbers don’t lie. [50:18]: Estie: I’m going to show you a really simple scale. This actually works amazing as a mastermind or a group coaching program. They say that in group coaching, people benefit, in some ways more than one-on-one, because they hear the questions from other people that didn’t realize they had and wouldn’t have thought to ask, but, they needed that answer. <h4>Resources &amp; Links:</h4> <ul> <li>Find Tim’s Podcast: <a href="http://screwthenaysayers.com" rel="nofollow" target="_blank">Screw The Naysayers</a></li> <li>Find Tim on Social: <a href="https://www.linkedin.com/in/tim-alison/" rel="nofollow" target="_blank">LinkedIn</a></li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> For Part 1 of this episode, where you can hear Tim’s journey and how he left his six-figure income to start his own company, go to <a href="http://estierand.com/61-1" rel="nofollow" target="_blank">estierand.com/61-1</a> Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

61: The Business of Following Your Gut with Tim Alison (Part 2)

Kayvon Kay

If you feel like it’s harder to sell more expensive services, Kayvon tell us it’s exactly the opposite! Tune into this episode where Kayvon, master of high ticket sales, breaks down everything you need to know to land those deals at the high prices you deserve.My Guest: Kayvon Kay A master of Sales and Closing, Expert Keynote Speaker, and creator of the One-Call Closer Methodology, Kayvon is a titan of the industry. From being Canada’s #1 pharmaceutical sales representative to creating a multimillion-dollar coaching program, Kayvon has a vast range of skills centered within the art of sales. His ambition, drive, and conﬁdence has led to his domination in the industry and his world-renowned abilities. As a man of perseverance, determination, and drive, Kayvon continues to challenge the status quo and overcome adversity, turning tribulations into pure motivation.   Episode Highlights: [47:44]: Now the one thing I teach people is never, ever act, sound or do like a typical salesperson, ever. You got to be a pattern interrupt. You got to be an expert. You got to be an authority. Resources &amp; Links:  Find Kayvon: kayvon.com Check out Kayvon on Social: Facebook Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough     Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

If you feel like it’s harder to sell more expensive services, Kayvon tell us it’s exactly the opposite! Tune into this episode where Kayvon, master of high ticket sales, breaks down everything you need to know to land those deals at the high prices you deserve.My Guest: Kayvon Kay A master of Sales and Closing, Expert Keynote Speaker, and creator of the One-Call Closer Methodology, Kayvon is a titan of the industry. From being Canada’s #1 pharmaceutical sales representative to creating a multimillion-dollar coaching program, Kayvon has a vast range of skills centered within the art of sales. His ambition, drive, and conﬁdence has led to his domination in the industry and his world-renowned abilities. As a man of perseverance, determination, and drive, Kayvon continues to challenge the status quo and overcome adversity, turning tribulations into pure motivation. <h4>Episode Highlights:</h4> [47:44]: Now the one thing I teach people is never, ever act, sound or do like a typical salesperson, ever. You got to be a pattern interrupt. You got to be an expert. You got to be an authority. <h4>Resources &amp; Links:</h4> <ul> <li>Find Kayvon: <a href="https://kayvon.com/" rel="nofollow" target="_blank">kayvon.com</a></li> <li>Check out Kayvon on Social: <a href="https://www.facebook.com/TheOneCallCloser/?_rdc=1&amp;_rdr" rel="nofollow" target="_blank">Facebook</a></li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

66: Master High Ticket Sales with Kayvon Kay (Part 2)

Curt Mercadante

Have you also built a prison for yourself, instead of a life? When Curt Mercadante realized that he had built a magnificent business and booming agency that was imprisoning him and leaving him without the time or the frame of mind to be present for his family, he shut it down overnight and went touring in Europe. In this episode, Curt discusses how to ensure that you are mentally and emotionally healthy, not just financially secure. We dive deep into the scarcity vs abundance mindset, the basements and balconies of your personal strengths and the values and vilifications of different social media platforms. Plus we discuss Curt's struggle of ensuring that you have provided enough value for your clients without compromising your emotional wellbeing. This is episode is sure to give you an awful lot of food for thought. My Guest: Curt MercadanteCurt left the “corporate” 9-to-5 world at age 30 to start his own agency. He scaled it up to a consistent 7 figure agency over 13 years. After four years of running that agency, he was overwhelmed and frustrated. He felt like he had built a prison instead of a business and was working all the time. Curt decided to fired half of his clients, began to charge more for his services and built an outcomes-focused strategy that allowed him to be truly productive and that gave him freedom. But when his father died in 2012, Curt realized he lacked fulfillment. A few years later, at peak revenue, he shut down his agency overnight to turn his side hustle of coaching into a full-time career. Now, he’s moved beyond coaching to run a media, speaking and lifestyle transformation company aimed at fighting apathy and conformity — and helping individuals fight for lives of freedom and fulfillment. Curt's speeches and training empower individuals to live their Freedom Lifestyle and he also hosts the popular Freedom Club Podcast.﻿Episode Highlights:06:17: I ended up firing half of my clients, increasing my prices, and hiring a team around me. And I doubled my revenue.14:18: The worst is when people passive-aggressively rebel against the expectations that were only in their own head to begin with.19:26: I have this job offer, I'm going to take it. Wait a second, does that fit the vision you have for your life? Just because the landscaping is better at that prison doesn't mean it's a better life.25:17: He was listening to the news and found out that the police officers didn't have bulletproof vests and they were getting gunned down. He called his buddy, he had these friends and he gets off the phone and he turns around, he's like, "Yeah, I got like 50 bulletproof vests that are getting donated."32:57: Let's be radically transparent. We started a blog where we started talking about everything, not just related to the lawsuits and all that, but the employes, like the hot dog eating contest they had on a Friday to raise money for their employee who had cancer.39:08: Twitter is a street corner, which is where all the gossip spreads. It's where everyone will say something, say a barb and move on. But it spreads like wildfire right? Nothing else is like that. So anyone who doesn't want to be vilified, stay off Twitter.45:33: All these strengths have balconies and basements. The balcony is like when you're using your superpowers for good. Your basement is when your strength gets in your way.49:54: Estie: What is the struggle?Curt: Yeah, it's that I never think I'm giving enough for what someone's paying. It's a constant struggle.Quote:No man is such a conqueror as the man who has defeated himself. -Henry WardResources &amp; Links:Find Curt: curtmercadante.comFind Curt's Book: Five Pillars of the Freedom LifestyleFind Curt on Social: TwitterFind Curt’s Podcast: The Freedom Club PodcastWork with Estie: www.strandconsulting.netJoin us on the Show: www.estierand.com/breakthrough For Part 2 of this episode, where you can hear more business advice from Justin, go to estierand.com/84-2. Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Have you also built a prison for yourself, instead of a life? When Curt Mercadante realized that he had built a magnificent business and booming agency that was imprisoning him and leaving him without the time or the frame of mind to be present for his family, he shut it down overnight and went touring in Europe. In this episode, Curt discusses how to ensure that you are mentally and emotionally healthy, not just financially secure. We dive deep into the scarcity vs abundance mindset, the basements and balconies of your personal strengths and the values and vilifications of different social media platforms. Plus we discuss Curt's struggle of ensuring that you have provided enough value for your clients without compromising your emotional wellbeing. This is episode is sure to give you an awful lot of food for thought.  <h4>My Guest: Curt Mercadante</h4>Curt left the “corporate” 9-to-5 world at age 30 to start his own agency. He scaled it up to a consistent 7 figure agency over 13 years. After four years of running that agency, he was overwhelmed and frustrated. He felt like he had built a prison instead of a business and was working all the time. Curt decided to fired half of his clients, began to charge more for his services and built an outcomes-focused strategy that allowed him to be truly productive and that gave him freedom. But when his father died in 2012, Curt realized he lacked fulfillment. A few years later, at peak revenue, he shut down his agency overnight to turn his side hustle of coaching into a full-time career. Now, he’s moved beyond coaching to run a media, speaking and lifestyle transformation company aimed at fighting apathy and conformity — and helping individuals fight for lives of freedom and fulfillment. Curt's speeches and training empower individuals to live their Freedom Lifestyle and he also hosts the popular Freedom Club Podcast.<h4> </h4><h4> </h4><h4>﻿Episode Highlights:</h4>06:17: I ended up firing half of my clients, increasing my prices, and hiring a team around me. And I doubled my revenue.14:18: The worst is when people passive-aggressively rebel against the expectations that were only in their own head to begin with.19:26: I have this job offer, I'm going to take it. Wait a second, does that fit the vision you have for your life? Just because the landscaping is better at that prison doesn't mean it's a better life.25:17: He was listening to the news and found out that the police officers didn't have bulletproof vests and they were getting gunned down. He called his buddy, he had these friends and he gets off the phone and he turns around, he's like, "Yeah, I got like 50 bulletproof vests that are getting donated."32:57: Let's be radically transparent. We started a blog where we started talking about everything, not just related to the lawsuits and all that, but the employes, like the hot dog eating contest they had on a Friday to raise money for their employee who had cancer.39:08: Twitter is a street corner, which is where all the gossip spreads. It's where everyone will say something, say a barb and move on. But it spreads like wildfire right? Nothing else is like that. So anyone who doesn't want to be vilified, stay off Twitter.45:33: All these strengths have balconies and basements. The balcony is like when you're using your superpowers for good. Your basement is when your strength gets in your way.49:54: Estie: What is the struggle?Curt: Yeah, it's that I never think I'm giving enough for what someone's paying. It's a constant struggle. Quote:No man is such a conqueror as the man who has defeated himself. -Henry Ward Resources &amp; Links:<ul><li>Find Curt: <a href="https://www.curtmercadante.com/" rel="nofollow" target="_blank">curtmercadante.com</a></li><li>Find Curt's Book: <a href="https://www.amazon.com/Five-Pillars-Freedom-Lifestyle-Comfort-ebook/dp/B07WLLBGRD" rel="nofollow" target="_blank">Five Pillars of the Freedom Lifestyle</a></li><li>Find Curt on Social: <a href="https://twitter.com/curtmercadante?lang=en" rel="nofollow" target="_blank">Twitter</a></li><li>Find Curt’s Podcast: <a href="https://podcasts.apple.com/gb/podcast/the-freedom-club-podcast/id1352804152" rel="nofollow" target="_blank">The Freedom Club Podcast</a></li><li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li><li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li></ul> For Part 2 of this episode, where you can hear more business advice from Justin, go to <a href="http://estierand.com/84-2" rel="nofollow" target="_blank">estierand.com/84-2</a>. Did you enjoy this episode? Then <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

84: Escape Your Comfort Zone of Misery with Curt Mercadante (Part 1)

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