Discussion of a method that you can pursue to go from passion to idea or technology, and key questions that you should ask yourself as you make that leap.

From Passion to Idea or Technology

Bill Aulet discusses of why he and others at MIT are so passionate about entrepreneurship, and why entrepreneurship is an important tool for solving some of society’s key problems from energy to healthcare to education.

Our Passion for Entrepreneurship at MIT

Bill Aulet discusses how he and his team at SensAble conducted market segmentation for their novel 3D imaging technology.

Market Segmentation with SensAble Technologies: Part I

Description of the concept of the beachhead market and its importance and place in the entrepreneurial journey.

What is a Beachhead Market

Discussion of the six key myths around entrepreneurship, such as “Entrepreneurs are undisciplined,” “Entrepreneurs are all about charisma,” and more. Uncover key myths about entrepreneurship that after often not just untrue, but also unproductive.

Six Myths of Entrepreneurship

Discussion of the process for performing market segmentation in a rigorous manner.

How to Do Market Segmentation

Discussion of what is the single necessary and sufficient condition for a business and why it is so important for aspiring entrepreneurs to focus primarily on this condition.

What Makes a Business

Market Segmentation with SensAble Technologies: Part II

Discussion of varieties of innovation and the distinction between business innovation and technology innovation. Examples of companies demonstrating various kinds of innovation are given.

Varieties of Innovation

Discussion of the three key ways to start a company: passion, idea, technology.

Three Ways to Start a Company

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Quick Startup startup

New Enterprises

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