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The Crux

Investigating the problems (and solutions) to businesses and brands in the Outdoor and Active Lifestyle industries by interviewing the businesses, athletes, and deciders from within the outdoor world.

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Jean-Luc Diard of Deckers X Lab

Jean-Luc Diard of Deckers X Lab

Deckers X Lab is an experiment in feeling good from the ground up. At least, that is what today’s guest believes! Jean-L... Read more

21 Dec 2021

41mins

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Simon Mottram of Rapha Cycling

Simon Mottram of Rapha Cycling

It is not every day that a brand guy is CEO, but when it happens, it can yield some truly incredible results, such as th... Read more

5 Oct 2021

56mins

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Tim Moxey of nuun Hydration

Tim Moxey of nuun Hydration

No matter how fancy a product’s packaging is or how engaging its adverts are, the product itself is what plays the most ... Read more

25 Aug 2021

49mins

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Chris Carmichael of CTS

Chris Carmichael of CTS

Today on The Crux Podcast we have a very special guest and friend! We are excited to share our conversation with Chris C... Read more

1 Jul 2021

44mins

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Eric Zaltas of PowerBar

Eric Zaltas of PowerBar

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Nate Checketts of Rhone Apparel

Nate Checketts of Rhone Apparel

Every once in a while you get a founder who genuinely wants to make an incredible product, just for the sake of doing go... Read more

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Tony DeBoom of Endurance Conspiracy

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In our 2nd of our 4-part series on Affiliate Marketing, we speak with Ben Fox of InsideHook.com on how he sees affiliate... Read more

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