Carla Harris

On this special episode, Sonari Glinton sits down with 33-year Wall Street veteran and fellow Morgan Stanley podcast host Carla Harris to discuss their careers, the roles they play in fostering opportunity and their experiences around equity in the economic landscape. The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2022 Morgan Stanley &amp; Co. LLC, Members SIPC.

On this special episode, Sonari Glinton sits down with 33-year Wall Street veteran and fellow Morgan Stanley podcast host Carla Harris to discuss their careers, the roles they play in fostering opportunity and their experiences around equity in the economic landscape.  The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2022 Morgan Stanley &amp; Co. LLC, Members SIPC.

Host to Host: A Conversation with Carla Harris

Host Sonari Glinton finds out how changing climates and unpredictable weather will continue to impact coffee crops, create shipping delays, and raise the price of a cup of joe, and what some are doing to help create resilience in the face of these challenges. We meet Luiz Araripe, a Brazilian coffee exporter who’s been in the business for over 40 years. He describes how recent droughts and frost have devastated many farmers. Climate scientist Anders Levermann explains how changing weather will impact the global supply chain for coffee and even more complicated goods. Finally, we hear from Mariana Vasconcelos who grew up on a farm in Brazil and co-founded Agrosmart, a tech company that helps farmers become more sustainable and resilient to climate change. Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2022 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Host Sonari Glinton finds out how changing climates and unpredictable weather will continue to impact coffee crops, create shipping delays, and raise the price of a cup of joe, and what some are doing to help create resilience in the face of these challenges. We meet Luiz Araripe, a Brazilian coffee exporter who’s been in the business for over 40 years. He describes how recent droughts and frost have devastated many farmers. Climate scientist Anders Levermann explains how changing weather will impact the global supply chain for coffee and even more complicated goods. Finally, we hear from Mariana Vasconcelos who grew up on a farm in Brazil and co-founded Agrosmart, a tech company that helps farmers become more sustainable and resilient to climate change.  Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2022 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Trouble Brewing Along the Coffee Supply Chain 

Host Sonari Glinton finds out why some pet owners struggled to find canned food, what’s in pet food to begin with, and why competition for key ingredients may be forcing that to change.Along the way we meet David Saltz, who went to great lengths to track down the only food his finicky cat, Tiger, will eat. Dana Brooks, President of the Pet Food Institute, explains the supply chain challenges pet food makers are facing and Rachelle Cantet of Entoma Petfood outlines why insect protein may be the ideal pet food of the future. Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Host Sonari Glinton finds out why some pet owners struggled to find canned food, what’s in pet food to begin with, and why competition for key ingredients may be forcing that to change.Along the way we meet David Saltz, who went to great lengths to track down the only food his finicky cat, Tiger, will eat. Dana Brooks, President of the Pet Food Institute, explains the supply chain challenges pet food makers are facing and Rachelle Cantet of Entoma Petfood outlines why insect protein may be the ideal pet food of the future.  Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Your Pet's Supply Chain Woes

Host Sonari Glinton finds out why the trucking industry is short tens of thousands of drivers, and how the pandemic exacerbated the problem. We learn about the ways the industry is changing to recruit new drivers - and keep the ones it has - and how innovative thinking and technology could lead to an industry-wide overhaul.In this episode we meet Christopher Johns, a British trucker who’s been driving for 15 years, and knows firsthand why this job is so tough. Kendra Hems, President of the Trucking Association of New York lays out the challenges her industry is facing, and how it’s changing as a result. And Kunwar Walia, a transportation design researcher, unearths some of the baseline issues and how new ways of approaching old problems could help drivers, the industry and the whole supply chain.Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Host Sonari Glinton finds out why the trucking industry is short tens of thousands of drivers, and how the pandemic exacerbated the problem. We learn about the ways the industry is changing to recruit new drivers - and keep the ones it has - and how innovative thinking and technology could lead to an industry-wide overhaul.In this episode we meet Christopher Johns, a British trucker who’s been driving for 15 years, and knows firsthand why this job is so tough. Kendra Hems, President of the Trucking Association of New York lays out the challenges her industry is facing, and how it’s changing as a result. And Kunwar Walia, a transportation design researcher, unearths some of the baseline issues and how new ways of approaching old problems could help drivers, the industry and the whole supply chain. Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Jobs Go Begging on the Open Road

Host Sonari Glinton explores the great kettlebell shortage of 2020, as closed gyms led to unprecedented demand for home exercise equipment. We learn how manufacturing overseas made kettlebells difficult to get, and how bringing the manufacturing to the U.S. and supply chain diversification provided ways to meet the demand, but were far from simple solutions.In this episode we meet Jennifer Lau, co-owner of FitSquad who experienced the kettlebell demand firsthand. At the same time, Jay Perkins, the co-founder of Kettlebell Kings saw his supply of overseas manufactured kettlebells stall when demand was at its highest. We go to Viet Nam to meet Dinh Tien Vu, Director of Vietnam CastIron who was able to manufacture kettlebells in his foundry while Chinese factories were shut down. And we talk to Joe Franklin of USA-Iron, who was able to make kettlebells quickly by producing domestically in the USA.Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Host Sonari Glinton explores the great kettlebell shortage of 2020, as closed gyms led to unprecedented demand for home exercise equipment. We learn how manufacturing overseas made kettlebells difficult to get, and how bringing the manufacturing to the U.S. and supply chain diversification provided ways to meet the demand, but were far from simple solutions.In this episode we meet Jennifer Lau, co-owner of FitSquad who experienced the kettlebell demand firsthand. At the same time, Jay Perkins, the co-founder of Kettlebell Kings saw his supply of overseas manufactured kettlebells stall when demand was at its highest. We go to Viet Nam to meet Dinh Tien Vu, Director of Vietnam CastIron who was able to manufacture kettlebells in his foundry while Chinese factories were shut down. And we talk to Joe Franklin of USA-Iron, who was able to make kettlebells quickly by producing domestically in the USA.Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

The Great Kettlebell Shortage

Host Sonari Glinton explores why we’ve all been warned to start holiday shopping early. We discover how toymakers are navigating shipping delays, what’s causing those delays, and why local, independent shops have an important role to play in alleviating supply chain shortages.On this episode of our supply chain season, we meet Nora O’Leary, President of Manhattan Toy, who’s had to make some tough decisions this year. Lars Jensen, CEO of Vespucci Maritime, is an expert in the shipping world who breaks down exactly what is breaking down, and why. And we meet Keewa Nurullah, a toy store owner in Chicago, who believes supply chain challenges are highlighting the importance of local, independent shops.Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Host Sonari Glinton explores why we’ve all been warned to start holiday shopping early. We discover how toymakers are navigating shipping delays, what’s causing those delays, and why local, independent shops have an important role to play in alleviating supply chain shortages.On this episode of our supply chain season, we meet Nora O’Leary, President of Manhattan Toy, who’s had to make some tough decisions this year. Lars Jensen, CEO of Vespucci Maritime, is an expert in the shipping world who breaks down exactly what is breaking down, and why. And we meet Keewa Nurullah, a toy store owner in Chicago, who believes supply chain challenges are highlighting the importance of local, independent shops. Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Trouble in Toyland

Host Sonari Glinton delves into the workings of the just-in-time inventory model and how it let down millions of frontline workers at the start of the pandemic. We find out how relationships along the supply chain are deeply critical, and how new technology is provoking a rethink in healthcare manufacturing.In the episode we meet Dr. Andy Artenstein, an infectious disease specialist and Chief Physician at Baystate Health in Massachusetts who went to extremes to get PPE for his staff of thousands. Vanessa Iarocci tells us about how supply chain relationships helped save her business as she pivoted from selling uniforms to PPE. Guarav Manchanda, Director of Medical Market Development at FormLabs, describes being at the hub of a PPE supply chain solution network and what 3-D technology could mean for the future of healthcare manufacturing.Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Host Sonari Glinton delves into the workings of the just-in-time inventory model and how it let down millions of frontline workers at the start of the pandemic. We find out how relationships along the supply chain are deeply critical, and how new technology is provoking a rethink in healthcare manufacturing.In the episode we meet Dr. Andy Artenstein, an infectious disease specialist and Chief Physician at Baystate Health in Massachusetts who went to extremes to get PPE for his staff of thousands. Vanessa Iarocci tells us about how supply chain relationships helped save her business as she pivoted from selling uniforms to PPE. Guarav Manchanda, Director of Medical Market Development at FormLabs, describes being at the hub of a PPE supply chain solution network and what 3-D technology could mean for the future of healthcare manufacturing. Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

When Just-in-Time is Too Late

In March 2021, the Ever Given cargo ship got stuck in the Suez Canal and opened the world's eyes to the vulnerability of a system we rely on each and every day. In this episode we meet Jan Unander, a Swedish importer who had goods aboard the Ever Given and almost lost his business because of the delays. Jake Slinn, the owner of JS Global Cargo and Freight Disposal, takes us to the Port of Felixstowe to illuminate how much cargo went to waste as a result of the Ever Given stoppage, and the traffic jam of ships stuck behind it. Finally, we meet Port Chaplain Julian Wong, who visited the Ever Given when it docked in Felixstowe and deeply understands the stressful lives of the people who work on cargo ships. Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

In March 2021, the Ever Given cargo ship got stuck in the Suez Canal and opened the world's eyes to the vulnerability of a system we rely on each and every day. In this episode we meet Jan Unander, a Swedish importer who had goods aboard the Ever Given and almost lost his business because of the delays. Jake Slinn, the owner of JS Global Cargo and Freight Disposal, takes us to the Port of Felixstowe to illuminate how much cargo went to waste as a result of the Ever Given stoppage, and the traffic jam of ships stuck behind it. Finally, we meet Port Chaplain Julian Wong, who visited the Ever Given when it docked in Felixstowe and deeply understands the stressful lives of the people who work on cargo ships.  Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Stuck on the Ever Given

The pandemic pushed parents, particularly working mothers, past a breaking point. As the U.S. begins to recover from the economic and social setbacks stemming from so many women leaving the workforce to care for their kids, we look at the history and future of childcare. Host Sonari Glinton talks with three working mothers who have lived through the ups and downs of childcare. Sonia McDaniel is an essential hospital worker and single parent to four daughters between the ages of three and 20. During the pandemic, with daycares and schools closed, she had to find creative solutions to keep her working and keep everyone safe. Ciera Maul has three kids under the age of five and if it weren’t for her company’s onsite daycare, she wouldn’t be in the workforce. Finally, we hear from Julie Kashen, working mother, and economist at The Century Foundation. She has devoted her career to finding public policy solutions for domestic workers and working moms and she feels like people are finally paying attention to childcare and the care economy. The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC.  Members SIPC.

The pandemic pushed parents, particularly working mothers, past a breaking point. As the U.S. begins to recover from the economic and social setbacks stemming from so many women leaving the workforce to care for their kids, we look at the history and future of childcare. Host Sonari Glinton talks with three working mothers who have lived through the ups and downs of childcare. Sonia McDaniel is an essential hospital worker and single parent to four daughters between the ages of three and 20. During the pandemic, with daycares and schools closed, she had to find creative solutions to keep her working and keep everyone safe. Ciera Maul has three kids under the age of five and if it weren’t for her company’s onsite daycare, she wouldn’t be in the workforce. Finally, we hear from Julie Kashen, working mother, and economist at The Century Foundation. She has devoted her career to finding public policy solutions for domestic workers and working moms and she feels like people are finally paying attention to childcare and the care economy. The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC.  Members SIPC.

Revaluing the Essential Work of Childcare

Willie Wright is 63 and lives alone in Cleveland, Ohio while his daughter Lauren lives over 500 miles away in North Carolina. We listen as they talk about the future and how they’ll manage as Willie gets older. Then we meet Iris Yafuso Toguchi, who relies on Kupuna Care, a Hawaiian state program for caregivers, to keep her mother, Irene, at home. Registered nurse Rudy Sukna has spent 20 years working at one of the largest nursing homes in New York. Despite staffing issues, dangerous working conditions, and losing many of his patients to COVID, Rudy still believes nursing homes are a good option for seniors. Finally, we meet Sylvia Mendoza who struggled to find her late mother, Lupe, a nursing home that felt like home... then she discovered The Green House Project.Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Willie Wright is 63 and lives alone in Cleveland, Ohio while his daughter Lauren lives over 500 miles away in North Carolina. We listen as they talk about the future and how they’ll manage as Willie gets older. Then we meet Iris Yafuso Toguchi, who relies on Kupuna Care, a Hawaiian state program for caregivers, to keep her mother, Irene, at home. Registered nurse Rudy Sukna has spent 20 years working at one of the largest nursing homes in New York. Despite staffing issues, dangerous working conditions, and losing many of his patients to COVID, Rudy still believes nursing homes are a good option for seniors. Finally, we meet Sylvia Mendoza who struggled to find her late mother, Lupe, a nursing home that felt like home... then she discovered The Green House Project.Disclaimers:The guest speakers are neither employees nor affiliated with Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and data contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2021 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Caring for Our Elders

We’re hearing a lot about supply chains right now. But how did we get here? Journalist Sonari Glinton meets the people who make and transport our stuff to find out how we’re all connected and why that matters. Now, What’s Next? explores the human stories behind the big, sometimes hidden economic forces that shape how we live, what we value and how we make choices.

Easily digestable.  Short format. Great ideas/concepts broken down.

Worth the listen

Money will not buy happiness, but if you pay attention to your money, you will be happier.

This podcast is a reminder to pay attention.

We’re hearing a lot about supply chains right now. But how did we get here? Journalist Sonari Glinton meets the people who make and transport our stuff to find out how we’re all connected and why that matters. Now, What’s Next? explores the human stories behind the big, sometimes hidden economic forces that shape how we live, what we value and how we make choices.

Now, What’s Next?

This year marks the 50th anniversary of the Apollo 11 Moon Landing. In 1969, Neil Armstrong’s first steps inspired advancements that led to everything from modern kitchen appliances to the Internet. But 50 years later, space exploration isn’t limited to government-funded missions, launches, and astronauts. Now, private companies are leading today’s “space race” and will help us enter a new era of growth—with satellites. In our season finale, we look toward the stars to see how the satellites of the future could help improve life here on Earth. We start in Washington State with Chris and Libie Cain, a husband and wife fishing team, whose albacore tuna business is strained by illegal fishing practices — one of the many problems that may soon be solved by satellites. Then, we talk to Mike Safyan, the V.P. of Launch at Planet Labs, a start-up that’s revolutionizing how satellites scan the Earth. Planet currently has over 150 satellites capturing data that it licenses to scientists and industry leaders who want the latest information on everything from forest fires to fish migratory patterns. David Kroodsma, an environmental data scientist with Global Fishing Watch, is one of the beneficiaries of the satellite data. He explains how satellite technology can help prescribe preventative medicine for the seas ​and h​elp people like the Cains, who rely on the economy of the ocean. Morgan Stanley Managing Director of Equity Research Adam Jonas tells us that satellites may soon disrupt the economy of data, shifting information away from some of the largest tech companies in the world to some of the smallest. Along the way, he helps us understand why we should all be excited about the new focus on the humble satellite, and what a booming New Space Economy will mean for Planet Earth. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media.  The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2019 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC.  Members SIPC.

This year marks the 50th anniversary of the Apollo 11 Moon Landing. In 1969, Neil Armstrong’s first steps inspired advancements that led to everything from modern kitchen appliances to the Internet. But 50 years later, space exploration isn’t limited to government-funded missions, launches, and astronauts. Now, private companies are leading today’s “space race” and will help us enter a new era of growth—with satellites. In our season finale, we look toward the stars to see how the satellites of the future could help improve life here on Earth. We start in Washington State with Chris and Libie Cain, a husband and wife fishing team, whose albacore tuna business is strained by illegal fishing practices — one of the many problems that may soon be solved by satellites. Then, we talk to Mike Safyan, the V.P. of Launch at Planet Labs, a start-up that’s revolutionizing how satellites scan the Earth. Planet currently has over 150 satellites capturing data that it licenses to scientists and industry leaders who want the latest information on everything from forest fires to fish migratory patterns. David Kroodsma, an environmental data scientist with Global Fishing Watch, is one of the beneficiaries of the satellite data. He explains how satellite technology can help prescribe preventative medicine for the seas ​and h​elp people like the Cains, who rely on the economy of the ocean. Morgan Stanley Managing Director of Equity Research Adam Jonas tells us that satellites may soon disrupt the economy of data, shifting information away from some of the largest tech companies in the world to some of the smallest. Along the way, he helps us understand why we should all be excited about the new focus on the humble satellite, and what a booming New Space Economy will mean for Planet Earth. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media.  The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2019 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC.  Members SIPC.

Fishing for Data in a Sea of Stars

Smart decision-making takes more than intelligent people and good data. The theories of behavioral economics inform how businesses, and the rest of us, can try to avoid the irrational responses that may work against our best interests.

Smart decision-making takes more than intelligent people and good data. The theories of behavioral economics inform how businesses, and the rest of us, can try to avoid the irrational responses that may work against our best interests.

How Can You Avoid Thinking Like the Herd?

The summer bestseller you read on the way to work, a flower delivery for your sister’s birthday, dinner made fresh from your weekly meal kit— today you can have every part of your day ordered online and delivered to you without ever leaving your home. But what about your favorite shop around the corner or even the malls of your childhood? With the growing convenience and efficiency of online shopping come questions about the future of traditional retail. Are brick-and-mortar stores fated to crumble under the weight of the e-commerce boom? Or will online and traditional stores find ways to coexist?On this episode of the Ideas Podcast, we’re going to one place where the future of retail is already in full swing: Tokyo. Akira Ito, CEO of Itoya, takes us on a tour of the stationery company’s 115 year-old flagship location. As we explore Itoya’s twelve-story playground of paper, we learn how Japan’s oldest stationery company has continued to thrive by curating experiences that keep customers shopping in their store. Then, Masahiro Ito, an executive director at ZOZO, Japan’s largest online apparel retailer, brings us into a future where that personalized, face-to-face shopping experience will be replicated on the Internet. And we visit Topdrawer, a store in Brookline, Massachusetts, where the best of both worlds has made its way into the American retail experience. Along the way, Morgan Stanley’s Managing Director of Retail Research, Kimberly Greenberger, highlights the power of the shopper’s rising expectations in shaping the future of retail.The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2019 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

The summer bestseller you read on the way to work, a flower delivery for your sister’s birthday, dinner made fresh from your weekly meal kit— today you can have every part of your day ordered online and delivered to you without ever leaving your home. But what about your favorite shop around the corner or even the malls of your childhood? With the growing convenience and efficiency of online shopping come questions about the future of traditional retail. Are brick-and-mortar stores fated to crumble under the weight of the e-commerce boom? Or will online and traditional stores find ways to coexist?On this episode of the Ideas Podcast, we’re going to one place where the future of retail is already in full swing: Tokyo. Akira Ito, CEO of Itoya, takes us on a tour of the stationery company’s 115 year-old flagship location. As we explore Itoya’s twelve-story playground of paper, we learn how Japan’s oldest stationery company has continued to thrive by curating experiences that keep customers shopping in their store. Then, Masahiro Ito, an executive director at ZOZO, Japan’s largest online apparel retailer, brings us into a future where that personalized, face-to-face shopping experience will be replicated on the Internet. And we visit Topdrawer, a store in Brookline, Massachusetts, where the best of both worlds has made its way into the American retail experience. Along the way, Morgan Stanley’s Managing Director of Retail Research, Kimberly Greenberger, highlights the power of the shopper’s rising expectations in shaping the future of retail. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2019 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Shopping for the Future

On this special episode of the podcast we visit an exciting new exhibition at The Metropolitan Museum of Art. Along the way we talk with Art Historian Diana Gisolfi of the Pratt Institute, and with Morgan Stanley’s Ferdousi Islam, an employee guide for company clients and employees at the exhibition, to look at the value of art in all its aspects, not only the monetary.Eight years in the making, Michelangelo: Divine Draftsman and Designer is sponsored by Morgan Stanley and open to the public at The Met in New York City through February 12th.For more, visit morganstanley.com/ideas.The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.CRC 2008801 01/2018

On this special episode of the podcast we visit an exciting new exhibition at The Metropolitan Museum of Art. Along the way we talk with Art Historian Diana Gisolfi of the Pratt Institute, and with Morgan Stanley’s Ferdousi Islam, an employee guide for company clients and employees at the exhibition, to look at the value of art in all its aspects, not only the monetary.Eight years in the making, Michelangelo: Divine Draftsman and Designer is sponsored by Morgan Stanley and open to the public at The Met in New York City through February 12th.For more, visit <a href="http://www.morganstanley.com/ideas" rel="nofollow" target="_blank">morganstanley.com/ideas</a>. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.CRC 2008801 01/2018

What is the Value of Art? | Michelangelo at The Met

This week we're focusing on what may be a blind spot in all the excitement over autonomous vehicles: the future of car insurance. How will it work if there are no actual drivers to insure? We get a glimpse of the not-too-distant future by traveling to Mcity, a leading self-driving car test site at the University of Michigan and we hear from Jon Hocking, who covers the auto insurance industry for Morgan Stanley Research, as well as Hilary Rowen, a legal insurance expert who keeps close track of emerging technologies in Silicon Valley.

This week we're focusing on what may be a blind spot in all the excitement over autonomous vehicles: the future of car insurance. How will it work if there are no actual drivers to insure? We get a glimpse of the not-too-distant future by traveling to Mcity, a leading self-driving car test site at the University of Michigan and we hear from Jon Hocking, who covers the auto insurance industry for Morgan Stanley Research, as well as Hilary Rowen, a legal insurance expert who keeps close track of emerging technologies in Silicon Valley.

When Software Drives the Car, Who Pays the Insurance?

You might assume that building great teams only requires hiring smart people who get along and can work toward a common goal, but that isn’t necessarily what the data tells us. Carnegie Mellon professor Anita Williams-Woolley shares her research on how to maximize collective intelligence, or the type of intelligence that emerges from effective collaboration. We learn about the importance of having cognitive diversity on a team, and the critical step of creating the right environment for such teams to flourish.

You might assume that building great teams only requires hiring smart people who get along and can work toward a common goal, but that isn’t necessarily what the data tells us. Carnegie Mellon professor Anita Williams-Woolley shares her research on how to maximize collective intelligence, or the type of intelligence that emerges from effective collaboration. We learn about the importance of having cognitive diversity on a team, and the critical step of creating the right environment for such teams to flourish.

What Do You Need for a Team to Succeed?

In the future, we’ll all still need a place to live. But as rents continue to rise and the housing market changes, we might need to adjust our vision of home. Instead of living in a tiny, expensive apartment or funneling our savings into a down payment for a single-family home, we might choose to live together for the sake of space, money, and, above all else, community. This type of housing model, known as co-living, has existed throughout history, but new iterations of co-living are becoming real housing options for all different types of people across the globe. In this episode of ​Ideas, ​we’re going to explore different versions of co-living to understand why it might help solve some of the housing market’s greatest challenges.We’ll start in London at The Collective: Old Oak, the world’s largest co-living complex, where young, mobile workforce is learning “how to have it all”—community, leisure, and an apartment in one of the world’s most expensive cities—by trading in personal space for communal luxuries. But, as history has shown, communal living isn’t just limited to one demographic. We’ll also travel to Portland, Oregon, for a tour of PDX Commons, a co-housing community for 55-year-olds and older, to see how some members of the Baby Boomer generation will participate in the housing market of the future and, simultaneously, combat some of the stigma attached to aging. Finally, we’ll make our last stop in Copenhagen, Denmark, where Almenr, a startup that matches co-living tenants with financial advisors, architects, and designers, is helping niche communities create the co-living spaces of their dreams. Along the way, we’ll hear from Richard Hill, the head of commercial real estate research a Morgan Stanley. He’ll explain some of the fundamental changes in the traditional housing market, the challenges within the current market, and why co-living might be a viable housing solution for all.The host Ashley Milne-Tyte is a contractor of Pineapple Street Media.  The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2019 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

In the future, we’ll all still need a place to live. But as rents continue to rise and the housing market changes, we might need to adjust our vision of home. Instead of living in a tiny, expensive apartment or funneling our savings into a down payment for a single-family home, we might choose to live together for the sake of space, money, and, above all else, community. This type of housing model, known as co-living, has existed throughout history, but new iterations of co-living are becoming real housing options for all different types of people across the globe. In this episode of ​Ideas, ​we’re going to explore different versions of co-living to understand why it might help solve some of the housing market’s greatest challenges.We’ll start in London at The Collective: Old Oak, the world’s largest co-living complex, where young, mobile workforce is learning “how to have it all”—community, leisure, and an apartment in one of the world’s most expensive cities—by trading in personal space for communal luxuries. But, as history has shown, communal living isn’t just limited to one demographic. We’ll also travel to Portland, Oregon, for a tour of PDX Commons, a co-housing community for 55-year-olds and older, to see how some members of the Baby Boomer generation will participate in the housing market of the future and, simultaneously, combat some of the stigma attached to aging. Finally, we’ll make our last stop in Copenhagen, Denmark, where Almenr, a startup that matches co-living tenants with financial advisors, architects, and designers, is helping niche communities create the co-living spaces of their dreams. Along the way, we’ll hear from Richard Hill, the head of commercial real estate research a Morgan Stanley. He’ll explain some of the fundamental changes in the traditional housing market, the challenges within the current market, and why co-living might be a viable housing solution for all. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media.  The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2019 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Living Together, Separately

For the past 40 years, Major League Baseball’s off-season has been dominated by a frenzied bidding war to sign available free agents. But this year, everything changed—the free-agent market froze. For months, almost none of the 200 free agents were signed. So what happened? And what does the market shift mean for the future of America’s pastime?This season on the Ideas Podcast, we’ve been exploring unexpected markets. In this episode, we’ll look at what happens when a seemingly healthy market unexpectedly collapses. We talk to Ben Reiter, a journalist at Sports Illustrated who made a crazy prediction in 2014—that the Houston Astros, the then-worst team in baseball, would win the 2017 World Series. That Ben’s call came true wasn’t just a fluke—but reflected how teams now approach hiring players, particularly free agents. Then, J.C. Bradbury, a professor at Kennesaw State University in Georgia, takes us deep into the economics of baseball to explain why it suddenly has become good business to field a losing team. And Lou Pirenc, the Global Head of Research Data at Morgan Stanley, tells us about how baseball’s longstanding obsession with player statistics, and more recent expansion of data analysis into every aspect of the game as a business, has enthusiastic adherents and practitioners in every corner of the global market. For more, visit: https://morganstanley.com/podcast The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

For the past 40 years, Major League Baseball’s off-season has been dominated by a frenzied bidding war to sign available free agents. But this year, everything changed—the free-agent market froze. For months, almost none of the 200 free agents were signed. So what happened? And what does the market shift mean for the future of America’s pastime?This season on the Ideas Podcast, we’ve been exploring unexpected markets. In this episode, we’ll look at what happens when a seemingly healthy market unexpectedly collapses. We talk to Ben Reiter, a journalist at Sports Illustrated who made a crazy prediction in 2014—that the Houston Astros, the then-worst team in baseball, would win the 2017 World Series. That Ben’s call came true wasn’t just a fluke—but reflected how teams now approach hiring players, particularly free agents. Then, J.C. Bradbury, a professor at Kennesaw State University in Georgia, takes us deep into the economics of baseball to explain why it suddenly has become good business to field a losing team. And Lou Pirenc, the Global Head of Research Data at Morgan Stanley, tells us about how baseball’s longstanding obsession with player statistics, and more recent expansion of data analysis into every aspect of the game as a business, has enthusiastic adherents and practitioners in every corner of the global market. For more, visit: <a href="https://morganstanley.com/podcast" rel="nofollow" target="_blank">https://morganstanley.com/podcast</a> The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

When Baseball’s Free Agents Struck Out

Season four of the Ideas Podcast will be starting soon, but in the meantime, we’re kicking things off with a bonus episode in honor of Climate Week NYC: an annual summit where scientists, government officials, and CEOs come together to showcase innovations, programs, and policies that are leading the fight against climate change. But for many key players in today’s financial world, the future of climate action isn’t relegated to one week. At Morgan Stanley, there is a whole team of researchers and financial analysts dedicated to helping investors and consumers make environmentally-sustainable, lucrative financial decisions. In this bonus episode, we sit down for an exclusive interview with Jessica Alsford, Managing Director and the head of Morgan Stanley’s Sustainability Research team. Alsford reveals how environmental, social and governance factors -- or ESG -- impact the way businesses in every sector are thinking about the future of investing. But these aren’t just concerns for investors. Alsford explains why purchasing everything from a t-shirt to a tomato means climate change is not just an ESG issue, but an everybody issue.DISCLAIMERThe host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.Morgan Stanley and its affiliates do not currently offer the services provided by Umbrella or Score, which are not affiliates of the Firm. Morgan Stanley has not conducted a review or diligence of these companies. This should not be considered to be a solicitation or endorsement by the Firm of Umbrella or Score or their services.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Season four of the Ideas Podcast will be starting soon, but in the meantime, we’re kicking things off with a bonus episode in honor of Climate Week NYC: an annual summit where scientists, government officials, and CEOs come together to showcase innovations, programs, and policies that are leading the fight against climate change. But for many key players in today’s financial world, the future of climate action isn’t relegated to one week. At Morgan Stanley, there is a whole team of researchers and financial analysts dedicated to helping investors and consumers make environmentally-sustainable, lucrative financial decisions. In this bonus episode, we sit down for an exclusive interview with Jessica Alsford, Managing Director and the head of Morgan Stanley’s Sustainability Research team. Alsford reveals how environmental, social and governance factors -- or ESG -- impact the way businesses in every sector are thinking about the future of investing. But these aren’t just concerns for investors. Alsford explains why purchasing everything from a t-shirt to a tomato means climate change is not just an ESG issue, but an everybody issue. DISCLAIMERThe host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.Morgan Stanley and its affiliates do not currently offer the services provided by Umbrella or Score, which are not affiliates of the Firm. Morgan Stanley has not conducted a review or diligence of these companies. This should not be considered to be a solicitation or endorsement by the Firm of Umbrella or Score or their services.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Climate Change and ESG Research

We know to make sure our heirs can access our online bank accounts, but what about the rest of our digital selves? As more and more meaningful parts of our lives enter the virtual world, how do we value the assets we leave behind online? What are they worth and to whom?In this episode of the Ideas podcast, we wonder: What’s a good way to pass on 10,000 photos from all those family vacations? Does a viral social media account have real-world value after you die? Could our endless streams of online consciousness become the stuff of meaningful memorials? These are questions for the digital age we all inhabit, whether we’re 8 or 88. And they’re questions for the usually old-school world of estate planning, which Beth Smith, of Morgan Stanley Wealth Management’s Strategy and Advisory Solutions, knows well.For further information, visit Morgan Stanley Wealth Management﻿The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.© 2017 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.CRC 1948170 11/2017

We know to make sure our heirs can access our online bank accounts, but what about the rest of our digital selves? As more and more meaningful parts of our lives enter the virtual world, how do we value the assets we leave behind online? What are they worth and to whom?In this episode of the Ideas podcast, we wonder: What’s a good way to pass on 10,000 photos from all those family vacations? Does a viral social media account have real-world value after you die? Could our endless streams of online consciousness become the stuff of meaningful memorials? These are questions for the digital age we all inhabit, whether we’re 8 or 88. And they’re questions for the usually old-school world of estate planning, which Beth Smith, of Morgan Stanley Wealth Management’s Strategy and Advisory Solutions, knows well.For further information, visit <a href="http://www.morganstanley.com/what-we-do/wealth-management" rel="nofollow" target="_blank">Morgan Stanley Wealth Management</a> ﻿The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.© 2017 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.CRC 1948170 11/2017

Are You Ready for Your Digital Afterlife?

Finding the rare unicorn startup that both disrupts an entire industry and changes the world for the better has been the mission for Nancy Pfund of DBL Partners. These double bottom line businesses are changing the way many are thinking about sustainability. In this episode of the podcast we learn what Nancy values in these companies, visit a transformative soap factory in a struggling Chicago community, and hear from Hilary Irby, Morgan Stanley’s co-head of Global Sustainable Finance, about how this approach works and what potential investors should keep in mind. For further information, visit Morgan Stanley Sustainable Investing.The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.Source for Morgan Stanley’s survey: Morgan Stanley Institute of Sustainable Investing’s Sustainable Signals: New Data from the Individual Investor, August 2017© 2017 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.  CRC 193466210/2017

Finding the rare unicorn startup that both disrupts an entire industry and changes the world for the better has been the mission for Nancy Pfund of DBL Partners. These double bottom line businesses are changing the way many are thinking about sustainability. In this episode of the podcast we learn what Nancy values in these companies, visit a transformative soap factory in a struggling Chicago community, and hear from Hilary Irby, Morgan Stanley’s co-head of Global Sustainable Finance, about how this approach works and what potential investors should keep in mind. For further information, visit <a href="http://www.morganstanley.com/what-we-do/institute-for-sustainable-investing" rel="nofollow" target="_blank">Morgan Stanley Sustainable Investing</a>. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.Source for Morgan Stanley’s survey: Morgan Stanley Institute of Sustainable Investing’s Sustainable Signals: New Data from the Individual Investor, August 2017© 2017 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC. CRC 193466210/2017

Are Two Bottom Lines Better Than One?

Tech promised us more productivity and better lives via perpetual connectivity. Now, it seems impossible to stop looking at our screens. Can we disrupt distraction? In this episode of the Ideas podcast, we’re diving deep into the solutions-to-digital-distraction market. We talk to Suze Yalof-Schwartz, the founder of Unplug, a meditation app that helps people, well, unplug from technology by plugging in. Manoush Zomorodi, a technology journalist, shows us that the way we interact with our screens now might change how our kids will interact with each other. And Louella San Juan, a Managing Director and the Global Head of Client Technologies at Morgan Stanley, takes us to what she believes is the root of our unending dependence on technology: the ubiquity of the smartphone.For more, visit http://morganstanley.com/ideas.﻿The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Tech promised us more productivity and better lives via perpetual connectivity. Now, it seems impossible to stop looking at our screens. Can we disrupt distraction? In this episode of the Ideas podcast, we’re diving deep into the solutions-to-digital-distraction market. We talk to Suze Yalof-Schwartz, the founder of Unplug, a meditation app that helps people, well, unplug from technology by plugging in. Manoush Zomorodi, a technology journalist, shows us that the way we interact with our screens now might change how our kids will interact with each other. And Louella San Juan, a Managing Director and the Global Head of Client Technologies at Morgan Stanley, takes us to what she believes is the root of our unending dependence on technology: the ubiquity of the smartphone.For more, visit <a href="http://morganstanley.com/ideas" rel="nofollow" target="_blank">http://morganstanley.com/ideas</a>. ﻿The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Distraction, Tech’s Frankenstein Moment?

As our lives become more digital, our money is becoming increasingly digital too. There are more than a thousand cryptocurrencies floating around and new ones seem to launch every day. But is this new form of money, one that only exists online, even a currency? What exactly gives cryptocurrencies value?In this episode of the Ideas podcast, we head to the Berkshires to see what a local currency, the BerkShare, can teach us about the value of alternative currencies. We speak with the creator of BerkShares, Susan Witt, about creating a brand new currency, and we turn to local business owners to see that currency in action. How did BerkShares go from a crazy idea to a real form of money? And will the same ever happen for cryptocurrency? James Faucette, a Morgan Stanley Senior Research Analyst, looks at the similarities between cryptocurrency and BerkShares to question whether cryptocurrencies will ever be the new normal.For more, visit http://morganstanley.com/ideas.﻿The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

As our lives become more digital, our money is becoming increasingly digital too. There are more than a thousand cryptocurrencies floating around and new ones seem to launch every day. But is this new form of money, one that only exists online, even a currency? What exactly gives cryptocurrencies value?In this episode of the Ideas podcast, we head to the Berkshires to see what a local currency, the BerkShare, can teach us about the value of alternative currencies. We speak with the creator of BerkShares, Susan Witt, about creating a brand new currency, and we turn to local business owners to see that currency in action. How did BerkShares go from a crazy idea to a real form of money? And will the same ever happen for cryptocurrency? James Faucette, a Morgan Stanley Senior Research Analyst, looks at the similarities between cryptocurrency and BerkShares to question whether cryptocurrencies will ever be the new normal.For more, visit <a href="http://morganstanley.com/ideas" rel="nofollow" target="_blank">http://morganstanley.com/ideas</a>. ﻿The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Can You Buy a Bagel With It?

Have you ever tasted a habanada pepper? An upstate abundance potato? A Robin’s Koginut squash? These new vegetable breeds, all created by Row Seven Seed Company, are bursting with new flavors that come straight from the earth. But what about those wasabi seaweed snacks? Or something like beer chips? Or crazy ice cream flavors that seem to come from natural sources but are most-likely made in a lab? The flavor industry is worth billions of dollars, but with new technology, our changing environment, globalization, and a better understanding of how to invent new types of food, the future of flavor is being pulled in two very different directions. As different players the food industry invent new flavors, consumers will have to make new choices about what flavors they want: flavors from the farm or the lab.In this episode of the Ideas podcast, we explore these two different locations to understand the future of the flavor industry. First, we travel to the Fingerlakes region in upstate New York, where we’ll tag along with Michael Mazourek, a plant breeder and co-founder of Row Seven Seed, as he delivers his produce and spreads Row Seven’s mission: to change our agricultural system by breeding for flavor. We then head to a lab across the country in Portland, Oregon, where we’ll meet Sarah Masoni, a flavor designer with a “million dollar palate.” There, Sarah will tell us why the future of flavor isn’t as subjective as we might think. And, finally, we’ll hear from Vincent Sinisi, a food retail analyst at Morgan Stanley, about how both consumers and food retailers are creating new opportunities for both farm and lab-made flavors to appear on your supermarket shelves.The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2019 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Have you ever tasted a habanada pepper? An upstate abundance potato? A Robin’s Koginut squash? These new vegetable breeds, all created by Row Seven Seed Company, are bursting with new flavors that come straight from the earth. But what about those wasabi seaweed snacks? Or something like beer chips? Or crazy ice cream flavors that seem to come from natural sources but are most-likely made in a lab? The flavor industry is worth billions of dollars, but with new technology, our changing environment, globalization, and a better understanding of how to invent new types of food, the future of flavor is being pulled in two very different directions. As different players the food industry invent new flavors, consumers will have to make new choices about what flavors they want: flavors from the farm or the lab.In this episode of the Ideas podcast, we explore these two different locations to understand the future of the flavor industry. First, we travel to the Fingerlakes region in upstate New York, where we’ll tag along with Michael Mazourek, a plant breeder and co-founder of Row Seven Seed, as he delivers his produce and spreads Row Seven’s mission: to change our agricultural system by breeding for flavor. We then head to a lab across the country in Portland, Oregon, where we’ll meet Sarah Masoni, a flavor designer with a “million dollar palate.” There, Sarah will tell us why the future of flavor isn’t as subjective as we might think. And, finally, we’ll hear from Vincent Sinisi, a food retail analyst at Morgan Stanley, about how both consumers and food retailers are creating new opportunities for both farm and lab-made flavors to appear on your supermarket shelves. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.© 2019 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Inventing Flavors: A Taste of the Future

Virtual reality is popping up in almost every industry, doing things that were once unimaginable. How did it grow from the stuff of Sci-Fi into a real world revolution? As with so many things, it began with a language. In this episode of the Ideas podcast, we explore the virtual future by looking at one of the earliest VR worlds. Bryan Carter, a professor at the University of Arizona, guides us on a tour of Virtual Harlem, an early VR world that allowed his students to walk the streets of the Harlem Renaissance. Then, Alexis Macklin, an analyst for Greenlight Insights, takes us to the future—one filled with virtual coffee dates, schools, and vacations. Along the way, we explore the coding language at the root of the VR explosion: C++. Morgan Stanley Managing Director Bjarne Stroustrup, who created the C++ programming language more than 30 years ago, tells us what it took to build a near-universal coding language that took on a life of its own, and has become the source code for everything from web browsers and video games to financial modelling and space exploration. For more, visit http://morganstanley.com/ideas.﻿The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Virtual reality is popping up in almost every industry, doing things that were once unimaginable. How did it grow from the stuff of Sci-Fi into a real world revolution? As with so many things, it began with a language. In this episode of the Ideas podcast, we explore the virtual future by looking at one of the earliest VR worlds. Bryan Carter, a professor at the University of Arizona, guides us on a tour of Virtual Harlem, an early VR world that allowed his students to walk the streets of the Harlem Renaissance. Then, Alexis Macklin, an analyst for Greenlight Insights, takes us to the future—one filled with virtual coffee dates, schools, and vacations. Along the way, we explore the coding language at the root of the VR explosion: C++. Morgan Stanley Managing Director Bjarne Stroustrup, who created the C++ programming language more than 30 years ago, tells us what it took to build a near-universal coding language that took on a life of its own, and has become the source code for everything from web browsers and video games to financial modelling and space exploration. For more, visit <a href="http://morganstanley.com/ideas" rel="nofollow" target="_blank">http://morganstanley.com/ideas</a>. ﻿The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley.This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance.© 2018 Morgan Stanley &amp; Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

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