In may I had the opportunity to go speak at Dr. Andy Roark’s conference called Uncharted in Greenville South Carolina on April 7-9. This conference was amazing and it was also my first experience in speaking. Not only did I have a great time meeting a bunch of people who have been listeners to the podcast I finally got to meet many of the people who I’ve had on as guests. I haven’t been to too many conferences or in person events, but Uncharted really seems like it is something special. The community that Dr. Roark and his team have created around the event was amazing, and he has also created online trainings and resources to help attendees continue to grow and implement new ideas into their practices. Since I had all of these amazing marketing minds here at the event, I figured it would be a great time to interview everyone and get their best take-aways or pieces of advice they had given at the conference. In today’s episode, I have Dr. Andy Roark, Danielle Lambert, Dr Cody Creelman and Dr Caitlin DeWilde go over what they thought was worth sharing on the podcast. The schedule was jam packed full of great events, speakers and break out sessions so unfortunately I wasn’t able to get Dr. Jessica Vogelsang, Maurice Allin, Summer Holmstrand-Irtimer or Heather Prendergast for an interview, but I did hear them speak and they were sharing some really great info. In today’s episode though, I’m able to get some good insights into marketing and how to market your veterinary practice better and I dive into the points that each one makes. The biggest take away I think that I got from the practice is that the most important element for your success in marketing your practice is that you take action. Since the attendees of the conference are set up as a community I’ve been able to see so many of the attendees progress especially related to their practice’s content and story telling. It is amazing to see the difference adding content creation, or an advertising strategy to their practice makes in helping to connect  with clients and grow their practice. If you have the time and ability to go to Uncharted next year, I can’t recommend it enough, it will have a huge positive impact.       The post VMP 118: Biggest Marketing Pieces Of Advice From Uncharted appeared first on The Veterinary Marketing Podcast.

In may I had the opportunity to go speak at Dr. Andy Roark’s conference called Uncharted in Greenville South Carolina on April 7-9. This conference was amazing and it was also my first experience in speaking. Not only did I have a great time meeting a bunch of people who have been listeners to the podcast I finally got to meet many of the people who I’ve had on as guests. I haven’t been to too many conferences or in person events, but Uncharted really seems like it is something special. The community that Dr. Roark and his team have created around the event was amazing, and he has also created online trainings and resources to help attendees continue to grow and implement new ideas into their practices. Since I had all of these amazing marketing minds here at the event, I figured it would be a great time to interview everyone and get their best take-aways or pieces of advice they had given at the conference. In today’s episode, I have Dr. Andy Roark, Danielle Lambert, Dr Cody Creelman and Dr Caitlin DeWilde go over what they thought was worth sharing on the podcast. The schedule was jam packed full of great events, speakers and break out sessions so unfortunately I wasn’t able to get Dr. Jessica Vogelsang, Maurice Allin, Summer Holmstrand-Irtimer or Heather Prendergast for an interview, but I did hear them speak and they were sharing some really great info. In today’s episode though, I’m able to get some good insights into marketing and how to market your veterinary practice better and I dive into the points that each one makes. The biggest take away I think that I got from the practice is that the most important element for your success in marketing your practice is that you take action. Since the attendees of the conference are set up as a community I’ve been able to see so many of the attendees progress especially related to their practice’s content and story telling. It is amazing to see the difference adding content creation, or an advertising strategy to their practice makes in helping to connect  with clients and grow their practice. If you have the time and ability to go to Uncharted next year, I can’t recommend it enough, it will have a huge positive impact. The post <a href="http://veterinarymarketingpodcast.com/vmp-118-biggest-marketing-pieces-advice-uncharted/" rel="nofollow" target="_blank">VMP 118: Biggest Marketing Pieces Of Advice From Uncharted</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 118: Biggest Marketing Pieces Of Advice From Uncharted

This week I’m very excited to have Dr. Belinda Parsons on the podcast. Dr. Belinda is in the running to become the next Bondi vet, which is a really big deal! In today’s episode we talk about how Dr. Belinda uses social media to grow her personal brand. I think there are so many things we can learn from her use social media to tell her story, grow her practice and help both pet owners and veterinary professionals. Dr. Belinda is very good at snapchat, and we talk about her use of snapchat with respect to her personal branding, you should follow her at drbelindathevet on snapchat to see how she documents procedures and life at her practice. Her before and after snaps of dental procedures is something that I think every practice needs to use to show the huge impact dental work can have on a pets wellness. We also talk about her strategy for her personal brand vs her practice’s brand, which is a very important distinction to make. A lot of her personal brand posts are pretty graphic, but there is overlap between her audiences, so we talk about knowing your audience and making sure that content is appropriate based on who you’re talking to. We also dive into Facebook as well as Instagram in this episode, but I think that everyone can learn from Dr. Belinda, whether you are managing a practice’s content and storytelling strategy or if you are trying to build a personal brand. Please go vote for Dr. Belinda. You can do so here: Click Here or text BONDIVET to 44222 and get the Link to your mobile phone. The post VMP 117: How To Build A Personal Brand With Dr. Belinda appeared first on The Veterinary Marketing Podcast.

This week I’m very excited to have Dr. Belinda Parsons on the podcast. Dr. Belinda is in the running to become the next Bondi vet, which is a really big deal! In today’s episode we talk about how Dr. Belinda uses social media to grow her personal brand. I think there are so many things we can learn from her use social media to tell her story, grow her practice and help both pet owners and veterinary professionals. Dr. Belinda is very good at snapchat, and we talk about her use of snapchat with respect to her personal branding, you should follow her at drbelindathevet on snapchat to see how she documents procedures and life at her practice. Her before and after snaps of dental procedures is something that I think every practice needs to use to show the huge impact dental work can have on a pets wellness. We also talk about her strategy for her personal brand vs her practice’s brand, which is a very important distinction to make. A lot of her personal brand posts are pretty graphic, but there is overlap between her audiences, so we talk about knowing your audience and making sure that content is appropriate based on who you’re talking to. We also dive into Facebook as well as Instagram in this episode, but I think that everyone can learn from Dr. Belinda, whether you are managing a practice’s content and storytelling strategy or if you are trying to build a personal brand. Please go vote for Dr. Belinda. You can do so here: <a href="https://bondivet.com/vet-search/dr-belinda-parsons" rel="nofollow" target="_blank">Click Here</a> or text BONDIVET to 44222 and get the Link to your mobile phone. The post <a href="http://veterinarymarketingpodcast.com/vmp-117-build-personal-brand-dr-belinda/" rel="nofollow" target="_blank">VMP 117: How To Build A Personal Brand With Dr. Belinda</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 117: How To Build A Personal Brand With Dr. Belinda

I think I’ve found my new favorite tool! This week’s episode I dive into how to use Chatbots to engage your Facebook audience like never before. I don’t like to sound hypey, but I think this is one of the best things to come to Facebook so far. If you haven’t noticed, Facebook has been doing a ton of work in regards to its messenger product. They’ve updated their daily stories that expire in 24 hours very similar to Snapchat and Instagram stories. They have also introduced masks and geofilters through their messenger. In today’s marketing climate, whenever you can be first to a new feature you are typically able to reach users very effectively and for a very low cost. That is why I think that this messenger bot feature is an amazing opportunity for veterinary practices. Your clients are spending time on Facebook, and right now their messenger is only used for personal use. Think about it, how do you use messenger? Probably sending funny, informational or valuable stuff to your friends right? This is why I’m seeing it as so effective, if you can get the permission to get into your clients messenger. So how does Facebook Messenger Bots fit into this? There is a new tool that I’ve been testing out called Manychat.com. What Manychat.com does is gives you tools to build a messenger subscriber list and engage them either automatically or manually. Think about it like have a sophisticated email marketing system that allows you to deliver automated sequences, broadcasts or rule based messages to your clients. Oh and it is FREE! Free for the basic features, and for the premium features the price starts at 10/month! In today’s episode I dive into how to build subscribers, how to use the automation tools and what some possible uses for Facebook Messenger are. Here is a quick overview: You can build subscriber lists through website widgets, comments on posts, messages through Facebook and Messenger Ads! There are logic based bots you can easily build using keywords, for example, if someone says “hours” or “open” in a message to your practice you can have an auto response set up to send when you are open. Responses can have anything from links, to files to even a button that calls a phone number directly. You can tag and created highly segmented lists based on how people interact with your messenger. You can also add tags manually. Creating segmented lists gives you the ability to deliver very relevant offers to your clients, which will drive more clients in. Right now the cost to add subscribers is incredibly low and my open rates are sky high! So be sure to listen all the way through and please let me know if you have any questions! The post VMP 116: How To Use Chatbots To Grow Your Practice On Facebook appeared first on The Veterinary Marketing Podcast.

I think I’ve found my new favorite tool! This week’s episode I dive into how to use Chatbots to engage your Facebook audience like never before. I don’t like to sound hypey, but I think this is one of the best things to come to Facebook so far. If you haven’t noticed, Facebook has been doing a ton of work in regards to its messenger product. They’ve updated their daily stories that expire in 24 hours very similar to Snapchat and Instagram stories. They have also introduced masks and geofilters through their messenger. In today’s marketing climate, whenever you can be first to a new feature you are typically able to reach users very effectively and for a very low cost. That is why I think that this messenger bot feature is an amazing opportunity for veterinary practices. Your clients are spending time on Facebook, and right now their messenger is only used for personal use. Think about it, how do you use messenger? Probably sending funny, informational or valuable stuff to your friends right? This is why I’m seeing it as so effective, if you can get the permission to get into your clients messenger. So how does Facebook Messenger Bots fit into this? There is a new tool that I’ve been testing out called <a href="http://Manychat.com" rel="nofollow" target="_blank">Manychat.com</a>. What <a href="http://Manychat.com" rel="nofollow" target="_blank">Manychat.com</a> does is gives you tools to build a messenger subscriber list and engage them either automatically or manually. Think about it like have a sophisticated email marketing system that allows you to deliver automated sequences, broadcasts or rule based messages to your clients. Oh and it is FREE! Free for the basic features, and for the premium features the price starts at 10/month! In today’s episode I dive into how to build subscribers, how to use the automation tools and what some possible uses for Facebook Messenger are. Here is a quick overview: You can build subscriber lists through website widgets, comments on posts, messages through Facebook and Messenger Ads! There are logic based bots you can easily build using keywords, for example, if someone says “hours” or “open” in a message to your practice you can have an auto response set up to send when you are open. Responses can have anything from links, to files to even a button that calls a phone number directly. You can tag and created highly segmented lists based on how people interact with your messenger. You can also add tags manually. Creating segmented lists gives you the ability to deliver very relevant offers to your clients, which will drive more clients in. Right now the cost to add subscribers is incredibly low and my open rates are sky high! So be sure to listen all the way through and please let me know if you have any questions! The post <a href="http://veterinarymarketingpodcast.com/vmp-116-use-chatbots-grow-practice-facebook/" rel="nofollow" target="_blank">VMP 116: How To Use Chatbots To Grow Your Practice On Facebook</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 116: How To Use Chatbots To Grow Your Practice On Facebook

In case you didn’t know, I love email! You should love email too! Email is a great tool to communicate with clients for a bunch of reasons. First, it is  media that you actually own, which is so important in the current digital marketing landscape where algorithm updates and platform policy changers can make your distribution dry up literally overnight. Owned media is consistent, it lets you be in control of what you put in front of your clients, and when you get to put it out there. Email has tons of other benefits, from creating lookalike audiences to using it in retargeting and building lists, but this episode isn’t about how to create or grow an email marketing list, it is about how to get your emails opened more often. Chances are your veterinary practice has an email list that you’ve been building, and if you haven’t started this, stop what you’re doing here and get started building that list! Most practices could keep themselves fully booked simply by adding an email marketing strategy to what they’re doing, but it would only work if you can get get that email opened. So how do we increase email open rates? It is actually pretty simple, but first consider a few things. The average adult in the US receives 121 emails a day! That is a ton of noise that you need to cut through to be heard. To help you increase your open rates I go over some of the following topics:  What time to send emails Should you personalize? Should the tone be positive or negative 3 factors that will help you to avoid being boring A weird trick with numbers that helps to increase opens should you be brief? The second subject line and why it is just as important as the 1st Symbols and Glyphs Correct branding  Everything in this podcast episode today can be easily implemented in your next email, so be sure to listen all the way through. Let me know what you think! The post VMP 115: 9 Super Simple Email Tricks To Boost Your Email Open Rate appeared first on The Veterinary Marketing Podcast.

In case you didn’t know, I love email! You should love email too! Email is a great tool to communicate with clients for a bunch of reasons. First, it is  media that you actually own, which is so important in the current digital marketing landscape where algorithm updates and platform policy changers can make your distribution dry up literally overnight. Owned media is consistent, it lets you be in control of what you put in front of your clients, and when you get to put it out there. Email has tons of other benefits, from creating lookalike audiences to using it in retargeting and building lists, but this episode isn’t about how to create or grow an email marketing list, it is about how to get your emails opened more often. Chances are your veterinary practice has an email list that you’ve been building, and if you haven’t started this, stop what you’re doing here and get started building that list! Most practices could keep themselves fully booked simply by adding an email marketing strategy to what they’re doing, but it would only work if you can get get that email opened. So how do we increase email open rates? It is actually pretty simple, but first consider a few things. The average adult in the US receives 121 emails a day! That is a ton of noise that you need to cut through to be heard. To help you increase your open rates I go over some of the following topics: <ul> <li>What time to send emails</li> <li>Should you personalize?</li> <li>Should the tone be positive or negative</li> <li>3 factors that will help you to avoid being boring</li> <li>A weird trick with numbers that helps to increase opens</li> <li>should you be brief?</li> <li>The second subject line and why it is just as important as the 1st</li> <li>Symbols and Glyphs</li> <li>Correct branding</li> </ul> Everything in this podcast episode today can be easily implemented in your next email, so be sure to listen all the way through. Let me know what you think! The post <a href="http://veterinarymarketingpodcast.com/vmp-115-9-super-simple-email-tricks-boost-email-open-rate/" rel="nofollow" target="_blank">VMP 115: 9 Super Simple Email Tricks To Boost Your Email Open Rate</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 115: 9 Super Simple Email Tricks To Boost Your Email Open Rate

Where do I start? That is the biggest most complicated question I get from people who listen to my podcast, and the answer is…it depends. Sorry there is not a blanket answer because everyone is in a different spot when it comes to their practice’s marketing. In this week’s episode though, I try to give you a framework to work through what you should focus on. I think there are a few main areas that you need to work on:  Retention Systems Your Core Offers and Message Your Content Building Awareness For your Practice  For rentention systems, these are pieces of content, assets and things that you actually own. For example you email collection systems, your email marketing platform and lists that you have built up are something that you own. People who have never heard of you can’t give you their phone number or email address, so this is a group of people who are aware of you and are either considering coming into your practice or have come into your practice. For help with retention systems be sure to check out these other posts: VMP 091: Email Marketing Every Veterinary Practice Needs Part 1 VMP 092: Email Marketing For Your Veterinary Practice Part 2 VMP 041: SEO For Your Veterinary Practice Part 1 VMP 042: SEO For Your Veterinary Practice Part 2 Your core offers and message are what you will be hoping to achieve through your marketing efforts. If you are on social media but you never actually ask people to come into your practice then what is the point? Pet owners need your services, so make it easy on them to come and get them. Being on social media but not developing and pushing out relevant and valuable offers is like being stuck in the “friendzone in a relationship”. You can’t only be the person who is posting engaging, entertaining and useful content, take it to the next level and give them a reason to come in to the practice. Your content is the next piece of the puzzle that is built around what you’ll be offering. Let’s say you’re a small animal practice, as much as dental health of elephants might be interesting, it isn’t really relevant, so don’t create content around that. Be relevant to the offers that you have so that you can use your content to segment your clients and potential clients and serve them better. Lastly you should be building awareness. Add some fun in there and ALWAYS be building your audience. Figure out where you want to reach your clients and grow your influence. Find out what works well and do more of it. When you can connect better with your clients and potential clients, when you have offers and events to promote they will be more successful. As always if you need help with anything marketing related send me an email to: Brandon@veterinarymarketingpodcast.com or hit me up on facebook here: http://www.facebook.com/veterinarymarketingpodcast The post VMP 114: What Aspects Of Marketing Should You Focus On First? appeared first on The Veterinary Marketing Podcast.

Where do I start? That is the biggest most complicated question I get from people who listen to my podcast, and the answer is…it depends. Sorry there is not a blanket answer because everyone is in a different spot when it comes to their practice’s marketing. In this week’s episode though, I try to give you a framework to work through what you should focus on. I think there are a few main areas that you need to work on: <ul> <li>Retention Systems</li> <li>Your Core Offers and Message</li> <li>Your Content</li> <li>Building Awareness For your Practice</li> </ul> For rentention systems, these are pieces of content, assets and things that you actually own. For example you email collection systems, your email marketing platform and lists that you have built up are something that you own. People who have never heard of you can’t give you their phone number or email address, so this is a group of people who are aware of you and are either considering coming into your practice or have come into your practice. For help with retention systems be sure to check out these other posts: <a href="http://veterinarymarketingpodcast.com/vmp-091-email-marketing-every-veterinary-practice-needs-part-1/" rel="nofollow" target="_blank">VMP 091: Email Marketing Every Veterinary Practice Needs Part 1</a> VMP 092: Email Marketing For Your Veterinary Practice Part 2 <a href="http://veterinarymarketingpodcast.com/vmp-041-seo-for-your-veterinary-practice-part-1/" rel="nofollow" target="_blank">VMP 041: SEO For Your Veterinary Practice Part 1</a> <a href="http://veterinarymarketingpodcast.com/vmp-042-seo-for-your-veterinary-practice-part-2/" rel="nofollow" target="_blank">VMP 042: SEO For Your Veterinary Practice Part 2</a> Your core offers and message are what you will be hoping to achieve through your marketing efforts. If you are on social media but you never actually ask people to come into your practice then what is the point? Pet owners need your services, so make it easy on them to come and get them. Being on social media but not developing and pushing out relevant and valuable offers is like being stuck in the “friendzone in a relationship”. You can’t only be the person who is posting engaging, entertaining and useful content, take it to the next level and give them a reason to come in to the practice. Your content is the next piece of the puzzle that is built around what you’ll be offering. Let’s say you’re a small animal practice, as much as dental health of elephants might be interesting, it isn’t really relevant, so don’t create content around that. Be relevant to the offers that you have so that you can use your content to segment your clients and potential clients and serve them better. Lastly you should be building awareness. Add some fun in there and ALWAYS be building your audience. Figure out where you want to reach your clients and grow your influence. Find out what works well and do more of it. When you can connect better with your clients and potential clients, when you have offers and events to promote they will be more successful. As always if you need help with anything marketing related send me an email to: <a href="mailto:Brandon@veterinarymarketingpodcast.com">Brandon@veterinarymarketingpodcast.com</a> or hit me up on facebook here: <a href="http://www.facebook.com/veterinarymarketingpodcast" rel="nofollow" target="_blank">http://www.facebook.com/veterinarymarketingpodcast</a> The post <a href="http://veterinarymarketingpodcast.com/vmp-114-aspects-marketing-focus-first/" rel="nofollow" target="_blank">VMP 114: What Aspects Of Marketing Should You Focus On First?</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 114: What Aspects Of Marketing Should You Focus On First?

In today’s episode we have a guest, Adam Greenbaum from Whiskercloud.com. He was on just recently on episode 108, but since that episode he’s been hard at work compiling tons of data, and the results he found were staggering. One thing that Adam has the ability to do is to take all of the data that comes in and look at large sample sizes to make some pretty reliable conclusions. One thing that surprised him was that over 70% of the traffic to clients’ site was mobile! The crazy thing about this is that a vast majority of veterinary practice websites aren’t optimized for mobile traffic. This finding means 2 things for you, either you have a huge opportunity or you are going to be left behind in the dust. We take a deep dive into what Adam’s case study told him and he gives some really great examples of things you should be focusing on based on this data. We also go over when you need to consider getting a new website for your veterinary practice. So many times, I get people asking me where should I start? I think if you have a solid website in place, that is one thing that can really help to create consistent and scalable growth for your veterinary practice. For anyone reading, having a non mobile responsive website is one factor that I think makes it necessary  for getting a new practice website. If you text Veterinary to 44222 I’ll send you the mobile responsive test from Google where you can see if your site passes. We also discuss bounce rates, traffic sources and how people interact with your site. As I mention in this episode, you can get a live demo to see how Whisker Cloud works by going to http://www.whiskercloud.com/Brandon . This is an affiliate link by the way, so if you use this link, thank you for supporting the podcast. As always if you have any questions, comments or need help with anything, please don’t hesitate to email brandon@veterinarymarketingpodcast.com The post VMP 113: Is Your Veterinary Practice’s Website Costing You Clients? Adam Greenbaum Tells Us What Kills Sites appeared first on The Veterinary Marketing Podcast.

In today’s episode we have a guest, Adam Greenbaum from <a href="http://Whiskercloud.com" rel="nofollow" target="_blank">Whiskercloud.com</a>. He was on just recently on episode 108, but since that episode he’s been hard at work compiling tons of data, and the results he found were staggering. One thing that Adam has the ability to do is to take all of the data that comes in and look at large sample sizes to make some pretty reliable conclusions. One thing that surprised him was that over 70% of the traffic to clients’ site was mobile! The crazy thing about this is that a vast majority of veterinary practice websites aren’t optimized for mobile traffic. This finding means 2 things for you, either you have a huge opportunity or you are going to be left behind in the dust. We take a deep dive into what Adam’s case study told him and he gives some really great examples of things you should be focusing on based on this data. We also go over when you need to consider getting a new website for your veterinary practice. So many times, I get people asking me where should I start? I think if you have a solid website in place, that is one thing that can really help to create consistent and scalable growth for your veterinary practice. For anyone reading, having a non mobile responsive website is one factor that I think makes it necessary  for getting a new practice website. If you text Veterinary to 44222 I’ll send you the mobile responsive test from Google where you can see if your site passes. We also discuss bounce rates, traffic sources and how people interact with your site. As I mention in this episode, you can get a live demo to see how Whisker Cloud works by going to <a href="http://www.whiskercloud.com/Brandon" rel="nofollow" target="_blank">http://www.whiskercloud.com/Brandon</a> . This is an affiliate link by the way, so if you use this link, thank you for supporting the podcast. As always if you have any questions, comments or need help with anything, please don’t hesitate to email <a href="mailto:brandon@veterinarymarketingpodcast.com">brandon@veterinarymarketingpodcast.com</a> The post <a href="http://veterinarymarketingpodcast.com/vmp-113-veterinary-practices-website-costing-clients-review-massive-data-collection-case-study-adam-greenbaum-whisker-cloud/" rel="nofollow" target="_blank">VMP 113: Is Your Veterinary Practice’s Website Costing You Clients? Adam Greenbaum Tells Us What Kills Sites</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 113: Is Your Veterinary Practice’s Website Costing You Clients? Adam Greenbaum Tells Us What Kills Sites

Have you ever felt stuck in your practice’s marketing? Maybe you’re not quite sure what approach you should take with a post, or an ad or maybe you have no clue what you should be doing as a post. In today’s episode I cover how to approach marketing so that you don’t ever wonder what you should do with your marketing. Today we break down anything you can do in marketing, whether it is creating content, driving traffic to a landing page, boosting a post, creating and sending an email, and show you how to approach it in a simple way. In any marketing or content creation that you are going to do you can really break it into 4 steps. First we need to figure out who you’ll be marketing to, then we’ll choose what the content that would be appropriate would be. From there, we’ll choose the appropriate medium and the correct call to action. Any time you make a piece of content or an ad you are just trying to move a person in a specific direction. When you send an email for example, if you break it down into the most simple elements, it isn’t difficult to figure out how to write compelling content that gets people into your practice. In this episode, I also cover what I’ve been up to in my short break I’ve taken from the podcast. I really hope to bring you the most value possible with the podcast, and I’ll be resuming weekly publishing. I was incredibly busy and I didn’t want the podcast to be pushed out just for the sake of publishing. If there is ever anything you need help with, or some topics you would like for me to cover just let me know. Send me a message on my Facebook page or to brandon@veterinarymarketingpodcast.com I really appreciate everyone who listens, and I love hearing from listeners, so don’t be a stranger! The post VMP 112: How To Simplify Your Veterinary Marketing For More Success appeared first on The Veterinary Marketing Podcast.

Have you ever felt stuck in your practice’s marketing? Maybe you’re not quite sure what approach you should take with a post, or an ad or maybe you have no clue what you should be doing as a post. In today’s episode I cover how to approach marketing so that you don’t ever wonder what you should do with your marketing. Today we break down anything you can do in marketing, whether it is creating content, driving traffic to a landing page, boosting a post, creating and sending an email, and show you how to approach it in a simple way. In any marketing or content creation that you are going to do you can really break it into 4 steps. First we need to figure out who you’ll be marketing to, then we’ll choose what the content that would be appropriate would be. From there, we’ll choose the appropriate medium and the correct call to action. Any time you make a piece of content or an ad you are just trying to move a person in a specific direction. When you send an email for example, if you break it down into the most simple elements, it isn’t difficult to figure out how to write compelling content that gets people into your practice. In this episode, I also cover what I’ve been up to in my short break I’ve taken from the podcast. I really hope to bring you the most value possible with the podcast, and I’ll be resuming weekly publishing. I was incredibly busy and I didn’t want the podcast to be pushed out just for the sake of publishing. If there is ever anything you need help with, or some topics you would like for me to cover just let me know. Send me a message on my Facebook page or to <a href="mailto:brandon@veterinarymarketingpodcast.com">brandon@veterinarymarketingpodcast.com</a> I really appreciate everyone who listens, and I love hearing from listeners, so don’t be a stranger! The post <a href="http://veterinarymarketingpodcast.com/veterinary-marketing-simplified/" rel="nofollow" target="_blank">VMP 112: How To Simplify Your Veterinary Marketing For More Success</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 112: How To Simplify Your Veterinary Marketing For More Success

Cody Creelman

I’m so excited to have Dr. Cody Creelman back on the podcast in this week’s episode. Cody has been on the podcast 3 other times which has some great topics that we’ve covered, but today’s episode is one of m favorites for sure! Since the last time Cody has been on, Cody has started an (almost) daily vlog nearly a year ago and has been able to grow it in huge ways. For those of you who don’t know Dr. Cody Creelman, he is a beef cattle veterinarian and practice owner of  Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter(you can see him post his live streams here), Instagram, Snapchat (creelmancody), or YouTube…… he is active on them all! Since starting his Vlog, Cody has been able to get millions of views and has absolutely positioned himself as one of the most visible and expert beef cattle vets in the world. When I saw Cody start, I really didn’t think that there was going to be too much potential for direct client acquisition, I figured he would see benefits from being able to hire the best people, and developing his own personal brand, but I couldn’t have been more wrong. Creating this amazing content on a regular basis gives Cody so many opportunities to get new clients as well as a bunch of other benefits. Cody shares a bunch of great insight into what is working for him, what kind of equipment he uses and more. This episode is extremely valuable for anyone in veterinary medicine who wants to grow their practice, increase their client base or attract the best staff possible. There is so much opportunity out there for anyone who wants to be visible and document their work. Thanks again Cody for being on the podcast, it has been amazing to see him develop his brand and create a world class vlog. Subscribe to Cody’s Youtube Channel: https://www.youtube.com/user/codycreelman Like Cody’s Facebook Page: https://www.facebook.com/CodyCreelmanCowVet/ The post VMP 111: Dr. Cody Creelman on The Lessons From Vlogging after over 3 Million Views appeared first on The Veterinary Marketing Podcast.

I’m so excited to have Dr. Cody Creelman back on the podcast in this week’s episode. Cody has been on the podcast 3 other times which has some great topics that we’ve covered, but today’s episode is one of m favorites for sure! Since the last time Cody has been on, Cody has started an (almost) daily vlog nearly a year ago and has been able to grow it in huge ways. For those of you who don’t know Dr. Cody Creelman, he is a beef cattle veterinarian and practice owner of  Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his <a href="http://vahs.net/" rel="nofollow" target="_blank">website</a>, <a href="https://twitter.com/VetPracticeVAHS" rel="nofollow" target="_blank">Twitter</a>(you can see him post his live streams here), <a href="http://instagram.com/vetpracticevahs" rel="nofollow" target="_blank">Instagram</a>, Snapchat (creelmancody), or <a href="https://www.youtube.com/user/codycreelman" rel="nofollow" target="_blank">YouTube</a>…… he is active on them all! Since starting his Vlog, Cody has been able to get millions of views and has absolutely positioned himself as one of the most visible and expert beef cattle vets in the world. When I saw Cody start, I really didn’t think that there was going to be too much potential for direct client acquisition, I figured he would see benefits from being able to hire the best people, and developing his own personal brand, but I couldn’t have been more wrong. Creating this amazing content on a regular basis gives Cody so many opportunities to get new clients as well as a bunch of other benefits. Cody shares a bunch of great insight into what is working for him, what kind of equipment he uses and more. This episode is extremely valuable for anyone in veterinary medicine who wants to grow their practice, increase their client base or attract the best staff possible. There is so much opportunity out there for anyone who wants to be visible and document their work. Thanks again Cody for being on the podcast, it has been amazing to see him develop his brand and create a world class vlog. Subscribe to Cody’s Youtube Channel: <a href="https://www.youtube.com/user/codycreelman" rel="nofollow" target="_blank">https://www.youtube.com/user/codycreelman</a> Like Cody’s Facebook Page: <a href="https://www.facebook.com/CodyCreelmanCowVet/" rel="nofollow" target="_blank">https://www.facebook.com/CodyCreelmanCowVet/</a> The post <a href="http://veterinarymarketingpodcast.com/vmp-111-dr-cody-creelman-on-the-lessons-from-vlogging-after-over-3-million-views/" rel="nofollow" target="_blank">VMP 111: Dr. Cody Creelman on The Lessons From Vlogging after over 3 Million Views</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 111: Dr. Cody Creelman on The Lessons From Vlogging after over 3 Million Views

Veterinary practices have so much work to do, and often times marketing falls to the back of the list. What most people who teach marketing say to do is to be everywhere and that you need to be doing all kinds of marketing activities to keep up with the times so that you can stay in front of clients. While I totally agree that the more places that you can be the better but I think it is so important to remember why you are doing marketing in the first place, to help reach clients and provide better care. That is what today’s episode is all about. Ultimately the marketing that I think you should be doing is the minimum amount to provide the proper amount of context, trust and engagement that allows you to help your clients. I hear all the time from people who work in practices, “I feel terrible I’m not keeping up with my Facebook page” or “I should be doing X, Y and Z” and in today’s episode I cover how to approach your practice’s marketing so that you can figure out how to have the highest impact with the least amount of work. Many times, you can create high quality marketing pieces without too much effort if you plan it correctly. I dive into the quickest way to turn attention from digital marketing into actual paying clients in your practice. We also go through some of the best ways to create content on the fly while you are doing work in the practice.  When you create content it should be done so to funnel your prospective clients into segmented targeted lists so that you can show the appropriate offers and deliver relevant  info. I also cover tools and tricks that I’ve picked up when creating content so that you can do so quickly and easily. The post VMP 110: How To Grow Your Practice With Minimum Viable Marketing appeared first on The Veterinary Marketing Podcast.

Veterinary practices have so much work to do, and often times marketing falls to the back of the list. What most people who teach marketing say to do is to be everywhere and that you need to be doing all kinds of marketing activities to keep up with the times so that you can stay in front of clients. While I totally agree that the more places that you can be the better but I think it is so important to remember why you are doing marketing in the first place, to help reach clients and provide better care. That is what today’s episode is all about. Ultimately the marketing that I think you should be doing is the minimum amount to provide the proper amount of context, trust and engagement that allows you to help your clients. I hear all the time from people who work in practices, “I feel terrible I’m not keeping up with my Facebook page” or “I should be doing X, Y and Z” and in today’s episode I cover how to approach your practice’s marketing so that you can figure out how to have the highest impact with the least amount of work. Many times, you can create high quality marketing pieces without too much effort if you plan it correctly. I dive into the quickest way to turn attention from digital marketing into actual paying clients in your practice. We also go through some of the best ways to create content on the fly while you are doing work in the practice.  When you create content it should be done so to funnel your prospective clients into segmented targeted lists so that you can show the appropriate offers and deliver relevant  info. I also cover tools and tricks that I’ve picked up when creating content so that you can do so quickly and easily. The post <a href="http://veterinarymarketingpodcast.com/vmp-110-how-to-grow-your-practice-with-minimum-viable-marketing/" rel="nofollow" target="_blank">VMP 110: How To Grow Your Practice With Minimum Viable Marketing</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 110: How To Grow Your Practice With Minimum Viable Marketing

Rachel Kuhn-Siegel

Today’s interview is a great one! Whether you own a practice or run the marketing for your veterinary hospital there is a lot of very practical info for you. This week we are luck enough to have DVM and Practice owner Dr. Rachel Kuhn-Siegel on to talk about her experience with Google Adwords. Here is a little background on our guest, Dr. Rachael is the owner and practicing veterinarian at Prairie Animal Hospital. She graduated with her bachelors in Science from Iowa State University, and earned a Doctorate of Veterinary Medicine at Iowa State University’s Veterinary College in 2005. After graduation Dr. Rachael practiced veterinary medicine throughout the United States as a Navy wife. In 2011, Dr. Rachael and her family returned home to just outside Peoria, IL to be closer to family. I was able to connect with Rachel through Danielle Lambert’s Snout School Social Media group(which you should totally join if you haven’t already!). Rachel had been using Google Adwords for her practice and as often happens, Google changed things up. The change came when Adwords stopped serving ads in the right hand column in May of 2016. If you were running ads at all,  you likely saw a big drop in traffic unless you were always bidding for the number 1 position. We discuss what Rachel was able to do to turn her campaigns around and start driving traffic in to her practice. One of the best things about this interview I think is that Rachel is a practice owner of a relatively new practice, that is surrounded by tons of competition, so the advice that she shares with us is really valuable. We also cover what her bidding strategy was, how she came up with the specific keyword targets she did and how she managed to track her ROI when it came to her campaigns. This interview is really great and filled with tons of useful, actionable info, so I hope you enjoy! Be sure to say thanks to Rachel for sharing her insights! The post VMP 109: How Dr. Rachel Kuhn-Siegel Is Using Adwords To Grow Her Veterinary Practice appeared first on The Veterinary Marketing Podcast.

Today’s interview is a great one! Whether you own a practice or run the marketing for your veterinary hospital there is a lot of very practical info for you. This week we are luck enough to have DVM and Practice owner Dr. Rachel Kuhn-Siegel on to talk about her experience with Google Adwords. Here is a little background on our guest, Dr. Rachael is the owner and practicing veterinarian at Prairie Animal Hospital. She graduated with her bachelors in Science from Iowa State University, and earned a Doctorate of Veterinary Medicine at Iowa State University’s Veterinary College in 2005. After graduation Dr. Rachael practiced veterinary medicine throughout the United States as a Navy wife. In 2011, Dr. Rachael and her family returned home to just outside Peoria, IL to be closer to family. I was able to connect with Rachel through Danielle Lambert’s Snout School Social Media group(which you should totally join if you haven’t already!). Rachel had been using Google Adwords for her practice and as often happens, Google changed things up. The change came when Adwords stopped serving ads in the right hand column in May of 2016. If you were running ads at all,  you likely saw a big drop in traffic unless you were always bidding for the number 1 position. We discuss what Rachel was able to do to turn her campaigns around and start driving traffic in to her practice. One of the best things about this interview I think is that Rachel is a practice owner of a relatively new practice, that is surrounded by tons of competition, so the advice that she shares with us is really valuable. We also cover what her bidding strategy was, how she came up with the specific keyword targets she did and how she managed to track her ROI when it came to her campaigns. This interview is really great and filled with tons of useful, actionable info, so I hope you enjoy! Be sure to say thanks to Rachel for sharing her insights! The post <a href="http://veterinarymarketingpodcast.com/vmp-109-how-dr-rachel-kuhn-siegel-is-using-adwords-to-grow-her-veterinary-practice/" rel="nofollow" target="_blank">VMP 109: How Dr. Rachel Kuhn-Siegel Is Using Adwords To Grow Her Veterinary Practice</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 109: How Dr. Rachel Kuhn-Siegel Is Using Adwords To Grow Her Veterinary Practice

SEO is one of those terms that is thrown around all the time, but most people do’t actually know what it is or what goes into it. In today’s episode we have Adam Greenbaum as a guest, the Founder and Owner of WhiskerCloud.com a custom website developer, among other digital marketing services, that builds beautiful sites for veterinary practices. Talking to someone who builds sites might seem like a weird idea if you’re trying to find out about SEO, but it is actually the exact person you would want to speak with if you are trying to get organic search engine traffic. In today’s episode we cover a 500 website case study that Adam and his team completed. They dove in head first and went through 500 veterinary practices’ websites to see what the state of the average practice’s website was. The results that they discovered showed that most practices are way way behind where they should be. Not only do we talk about the most common problems that practices websites have when it comes to SEO we also dive into what SEO actually is. Right now most people have misconceptions of what SEO is, and here is the thing, search engines are getting more and more sophisticated. The search engines know when someone is trying to game the system and un-naturally affect the rankings, so setting up your site the right way the first time is one of the best ways to create good rankings for your site. Not only that, the content strategies that help to build your long tail keyword results aren’t the ones that will help to provide you with the large traffic volumes you would get from getting the keywords that are shorter and more commonly searched. Be sure to check out WhiskerCloud.com and if you reach out to Adam, tell him you heard about him through the podcast. The post VMP 108: SEO For Your Veterinary Practice With Adam Greenbaum &amp; WhiskerCloud appeared first on The Veterinary Marketing Podcast.

SEO is one of those terms that is thrown around all the time, but most people do’t actually know what it is or what goes into it. In today’s episode we have Adam Greenbaum as a guest, the Founder and Owner of <a href="http://WhiskerCloud.com" rel="nofollow" target="_blank">WhiskerCloud.com</a> a custom website developer, among other digital marketing services, that builds beautiful sites for veterinary practices. Talking to someone who builds sites might seem like a weird idea if you’re trying to find out about SEO, but it is actually the exact person you would want to speak with if you are trying to get organic search engine traffic. In today’s episode we cover a 500 website case study that Adam and his team completed. They dove in head first and went through 500 veterinary practices’ websites to see what the state of the average practice’s website was. The results that they discovered showed that most practices are way way behind where they should be. Not only do we talk about the most common problems that practices websites have when it comes to SEO we also dive into what SEO actually is. Right now most people have misconceptions of what SEO is, and here is the thing, search engines are getting more and more sophisticated. The search engines know when someone is trying to game the system and un-naturally affect the rankings, so setting up your site the right way the first time is one of the best ways to create good rankings for your site. Not only that, the content strategies that help to build your long tail keyword results aren’t the ones that will help to provide you with the large traffic volumes you would get from getting the keywords that are shorter and more commonly searched. Be sure to check out <a href="http://WhiskerCloud.com" rel="nofollow" target="_blank">WhiskerCloud.com</a> and if you reach out to Adam, tell him you heard about him through the podcast. The post <a href="http://veterinarymarketingpodcast.com/vmp-108-seo-for-your-veterinary-practice-with-adam-greenbaum-whiskercloud/" rel="nofollow" target="_blank">VMP 108: SEO For Your Veterinary Practice With Adam Greenbaum &amp; WhiskerCloud</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 108: SEO For Your Veterinary Practice With Adam Greenbaum & WhiskerCloud

Brett Beckman

In today’s episode we have a very special guest that I am really excited about, Dr Brett Beckman! Today we cover all kinds of topics related to growing your practice. Today’s episode is definitely different from other episodes because we dive into not only marketing concepts but business concepts as well. If you haven’t heard of Dr. Brett Beckman, he is a well renowned international speaker and operates the Veterinary Dental Education Center in Orlando, (Lake Mary) Florida.This state of the art training facility is one of only a few in the country dedicated to advancing the educational needs of veterinarians and veterinary technicians around the world in the field of dentistry and oral surgery. Dr. Brett Beckman, DVM is a veterinary dental specialist and sees patients by appointment, Atlanta Georgia, Orlando, Sarasota, Naples, Fort Myers &amp; Punta Gorda, Florida.   He is a 1987 graduate of the College of Veterinary Medicine at Mississippi State University. We jump right into to covering what standard of care is, and how current veterinary dentistry standards aren’t cutting it. There are so many opportunities today where you can create a situation where you are considered a thought leader in your area. Your practice should have a unique selling proposition, what makes you different, what makes you better or innovative and we cover how you can create that through  better service and more services in veterinary dentistry. There are effectively two ways to make more revenue in your practice. You can either sell to more people (IE selling a product to 100 new people) or sell more products to your current clients (IE selling 100 dollars more per client who comes in). Having the skills and resources to be first, better and different when it comes to veterinary dentistry is a great way to stand out from the rest of the practices around you. Be sure to check out the image library that Dr. Beckman is giving away to listeners of the podcast at http://www.veterinarydentistry.net/brandon Today we also cover how Dr. Beckman is able to run his own marketing so well. I am a huge fan of his marketing and he has some amazing advice for anyone who is doing marketing in a practice. Be sure to let me know what you think about today’s episode, and as always if you need any help in your practice’s marketing, send me a message! The post VMP 107: Dr Brett Beckman on How Veterinary Dentistry Can Help Your Practice appeared first on The Veterinary Marketing Podcast.

In today’s episode we have a very special guest that I am really excited about, Dr Brett Beckman! Today we cover all kinds of topics related to growing your practice. Today’s episode is definitely different from other episodes because we dive into not only marketing concepts but business concepts as well. If you haven’t heard of Dr. Brett Beckman, he is a well renowned international speaker and operates the Veterinary Dental Education Center in Orlando, (Lake Mary) Florida.This state of the art training facility is one of only a few in the country dedicated to advancing the educational needs of veterinarians and veterinary technicians around the world in the field of dentistry and oral surgery. Dr. Brett Beckman, DVM is a veterinary dental specialist and sees patients by appointment, Atlanta Georgia, Orlando, Sarasota, Naples, Fort Myers &amp; Punta Gorda, Florida.   He is a 1987 graduate of the College of Veterinary Medicine at Mississippi State University. We jump right into to covering what standard of care is, and how current veterinary dentistry standards aren’t cutting it. There are so many opportunities today where you can create a situation where you are considered a thought leader in your area. Your practice should have a unique selling proposition, what makes you different, what makes you better or innovative and we cover how you can create that through  better service and more services in veterinary dentistry. There are effectively two ways to make more revenue in your practice. You can either sell to more people (IE selling a product to 100 new people) or sell more products to your current clients (IE selling 100 dollars more per client who comes in). Having the skills and resources to be first, better and different when it comes to veterinary dentistry is a great way to stand out from the rest of the practices around you. Be sure to check out the image library that Dr. Beckman is giving away to listeners of the podcast at <a href="http://www.veterinarydentistry.net/brandon" rel="nofollow" target="_blank">http://www.veterinarydentistry.net/brandon</a> Today we also cover how Dr. Beckman is able to run his own marketing so well. I am a huge fan of his marketing and he has some amazing advice for anyone who is doing marketing in a practice. Be sure to let me know what you think about today’s episode, and as always if you need any help in your practice’s marketing, send me a message! The post <a href="http://veterinarymarketingpodcast.com/vmp-107-dr-brett-beckman-on-how-specialty-veterinary-dentistry-can-help-your-practice/" rel="nofollow" target="_blank">VMP 107: Dr Brett Beckman on How Veterinary Dentistry Can Help Your Practice</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 107: Dr Brett Beckman on How Veterinary Dentistry Can Help Your Practice

How much are you spending on your veterinary practice’s advertising a week? I know a lot of practices whose digital marketing budget and spend is $0 right now! In today’s episode I cover the specific plan that I would implement if someone asked me how I would spend $100 to market their practice. This episode has all the nitty gritty that you would definitely want to know about. One of the major distinctions I think you need to make in your marketing that you might not be aware of is setting your advertising into 3 specific categories. You have awareness, lead generation and then actual sales. Going in straight for the sale on cold traffic(people who haven’t heard of you before) is usually a recipe for disaster unless you’re giving away a huge value. Often times, that is the reason why people say “social media doesn’t work.” You’re trying to close on the first exposure and you have no context or connection with your potential clients. It might surprise you to know that I advocate the a good portion of your marketing budget simply for distribution on the awareness. On awareness type marketing I cover some specific ideas and examples that I would use. When you’re doing awareness marketing it is important to be creating or distributing content that furthers your objective(connecting with pet owners in your area) that will get easy reach. This should definitely be relevant to your  audience but not heavy educational material. You’re trying to cast a net that is as wide as possible here. The next level of marketing is for lead generation and list building. Building your email list and taking the relationship with your social followers to the next step is so important to growth in your veterinary practice. In order to do this I cover ways you can retarget those who engage with your content that you spent time and energy identifying with your awareness marketing. Finally, once you have some context built up, and relationships established, it is much easier to turn those people into customers who walk through your practice’s doors. I talk about ways to turn followers into clients. I also cover how to create a minimum viable product. Web sales can get complicated with creating shopping carts, setting up payment processors and on and on. Getting someone to take action, and get in to your practice doesn’t have to be so complicated, but you need to have a process set up before you start running your ads. Social media is the best way to create segmented lists of attention and turn that segmented attention into action. Please let me know if there is anything I can do to help you get more clients! The post VMP 106: The $100 Per Week Veterinary Marketing Plan appeared first on The Veterinary Marketing Podcast.

How much are you spending on your veterinary practice’s advertising a week? I know a lot of practices whose digital marketing budget and spend is $0 right now! In today’s episode I cover the specific plan that I would implement if someone asked me how I would spend $100 to market their practice. This episode has all the nitty gritty that you would definitely want to know about. One of the major distinctions I think you need to make in your marketing that you might not be aware of is setting your advertising into 3 specific categories. You have awareness, lead generation and then actual sales. Going in straight for the sale on cold traffic(people who haven’t heard of you before) is usually a recipe for disaster unless you’re giving away a huge value. Often times, that is the reason why people say “social media doesn’t work.” You’re trying to close on the first exposure and you have no context or connection with your potential clients. It might surprise you to know that I advocate the a good portion of your marketing budget simply for distribution on the awareness. On awareness type marketing I cover some specific ideas and examples that I would use. When you’re doing awareness marketing it is important to be creating or distributing content that furthers your objective(connecting with pet owners in your area) that will get easy reach. This should definitely be relevant to your  audience but not heavy educational material. You’re trying to cast a net that is as wide as possible here. The next level of marketing is for lead generation and list building. Building your email list and taking the relationship with your social followers to the next step is so important to growth in your veterinary practice. In order to do this I cover ways you can retarget those who engage with your content that you spent time and energy identifying with your awareness marketing. Finally, once you have some context built up, and relationships established, it is much easier to turn those people into customers who walk through your practice’s doors. I talk about ways to turn followers into clients. I also cover how to create a minimum viable product. Web sales can get complicated with creating shopping carts, setting up payment processors and on and on. Getting someone to take action, and get in to your practice doesn’t have to be so complicated, but you need to have a process set up before you start running your ads. Social media is the best way to create segmented lists of attention and turn that segmented attention into action. Please let me know if there is anything I can do to help you get more clients! The post <a href="http://veterinarymarketingpodcast.com/vmp-106-the-100-per-week-veterinary-marketing-plan/" rel="nofollow" target="_blank">VMP 106: The $100 Per Week Veterinary Marketing Plan</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 106: The $100 Per Week Veterinary Marketing Plan

Today’s episode is all about marketing opportunities that arise on a daily basis. The idea in today’s episode is that there is always something great going on around you to create awesome, relevant, entertaining and engaging content and offers. What brought on this episode is a lot of practice have been doing a great job at using Pokemon Go as something to drive engagement on Facebook and other social media. There are tons of times you can use Opportunity marketing to gain new clients and grow your veterinary practice’s brand. A key consideration before you begin is to stay up to date with what is going on in the world. World events, new technology, news stories are all great examples of opportunities to create marketing campaigns that are relevant. You need to keep in front of your clients as much as possible and by using opportunity you’re being relevant and timely so that you don’t seem annoying. If you had someone knocking on your door every day asking if you wanted to buy something you’ld probably grow annoyed of them, and in the same way you can promote your veterinary hospital’s brand without having to directly be in their face. Sometimes opportunity marketing can go wrong too though. If it is too much of a stretch then it could go very wrong. I saw a real estate company who was using Pokemon Go as a reason why someone should buy a house. The comments were terrible because they were just trying to hop on the bandwagon and use the momentum from the app’s popularity. Often times there is so much noise out there, especially with trending items that simply adding to the noise doesn’t help at all. Make sure that you have the right intent, to server and provide value to clients and you won’t have to worry about being perceived as salesy. I cover many examples of what you can do to create opportunity marketing and what stages of the client funnel you should use each example for. As always, be sure to let me know if you have any questions or comments! The post VMP 105: How To Use Opportunity Marketing In Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.

Today’s episode is all about marketing opportunities that arise on a daily basis. The idea in today’s episode is that there is always something great going on around you to create awesome, relevant, entertaining and engaging content and offers. What brought on this episode is a lot of practice have been doing a great job at using Pokemon Go as something to drive engagement on Facebook and other social media. There are tons of times you can use Opportunity marketing to gain new clients and grow your veterinary practice’s brand. A key consideration before you begin is to stay up to date with what is going on in the world. World events, new technology, news stories are all great examples of opportunities to create marketing campaigns that are relevant. You need to keep in front of your clients as much as possible and by using opportunity you’re being relevant and timely so that you don’t seem annoying. If you had someone knocking on your door every day asking if you wanted to buy something you’ld probably grow annoyed of them, and in the same way you can promote your veterinary hospital’s brand without having to directly be in their face. Sometimes opportunity marketing can go wrong too though. If it is too much of a stretch then it could go very wrong. I saw a real estate company who was using Pokemon Go as a reason why someone should buy a house. The comments were terrible because they were just trying to hop on the bandwagon and use the momentum from the app’s popularity. Often times there is so much noise out there, especially with trending items that simply adding to the noise doesn’t help at all. Make sure that you have the right intent, to server and provide value to clients and you won’t have to worry about being perceived as salesy. I cover many examples of what you can do to create opportunity marketing and what stages of the client funnel you should use each example for. As always, be sure to let me know if you have any questions or comments! The post <a href="http://veterinarymarketingpodcast.com/vmp-105-how-to-use-opportunity-marketing-in-your-veterinary-practice/" rel="nofollow" target="_blank">VMP 105: How To Use Opportunity Marketing In Your Veterinary Practice</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 105: How To Use Opportunity Marketing In Your Veterinary Practice

This week’s episode is a special one for two reasons, first we have Dr. Sue The Cancer Vet on the podcast. Dr. Sue Ettinger is a veterinary cancer specialist, speaker, author &amp; radio co-host focused on early detection &amp; helping pets live longer &amp; live well. You can see her on Facebook and on www.DrSueCancerVet.com and we talk about tons of great marketing tips for both veterinary practices as well as for veterinary professionals looking to build their own personal brand. This episode also marks the 2nd anniversary for the podcast! I’ve seen Dr. Sue’s marketing and I’ve been wanting to have her on the podcast for a while. In marketing there are 3 groups of people you can target for your potential audience. The first group is those who need something and are actively searching out the solution, this is by far the easiest group to market to. The second group are those who know they need a product or service but aren’t actively looking (think people who know their pets need updated vaccines but don’t have it on their mind to do it) and then there are people who have no idea that there is a product or service or anything they need done. I think most people in the world don’t know that pets can have cancer treatment done, so Dr. Sue has a large task at getting out and educating pet owners. In this podcast we cover everything from how and why she got started to what she has learned along the way. She’s been able to build a great community of pet owners and veterinary professionals on her Facebook page, which has almost 30,000 likes. The content and stores she posts are both happy and sad, and one thing I go over with her is how she handles the sad posts, which can be incredibly tough to get out there. I know many times veterinary hospitals don’t want to post difficult topics, so we cover how she handles sensitive posts. We also get to cover the topic of hashtags, which Dr. Sue uses in her marketing message. I really enjoyed this interview and I know there are many great insights for anyone who does marketing in their practice. Thank you to everyone who listens to the podcast, and thank you for a great 2 years. Please let me know if I can do anything to help! The post VMP 104: Specialty Veterinary Marketing With Dr. Sue The Cancer Vet appeared first on The Veterinary Marketing Podcast.

This week’s episode is a special one for two reasons, first we have Dr. Sue The Cancer Vet on the podcast. Dr. Sue Ettinger is a veterinary cancer specialist, speaker, author &amp; radio co-host focused on early detection &amp; helping pets live longer &amp; live well. You can see her on Facebook and on <a href="http://www.DrSueCancerVet.com" rel="nofollow" target="_blank">www.DrSueCancerVet.com</a> and we talk about tons of great marketing tips for both veterinary practices as well as for veterinary professionals looking to build their own personal brand. This episode also marks the 2nd anniversary for the podcast! I’ve seen Dr. Sue’s marketing and I’ve been wanting to have her on the podcast for a while. In marketing there are 3 groups of people you can target for your potential audience. The first group is those who need something and are actively searching out the solution, this is by far the easiest group to market to. The second group are those who know they need a product or service but aren’t actively looking (think people who know their pets need updated vaccines but don’t have it on their mind to do it) and then there are people who have no idea that there is a product or service or anything they need done. I think most people in the world don’t know that pets can have cancer treatment done, so Dr. Sue has a large task at getting out and educating pet owners. In this podcast we cover everything from how and why she got started to what she has learned along the way. She’s been able to build a great community of pet owners and veterinary professionals on her Facebook page, which has almost 30,000 likes. The content and stores she posts are both happy and sad, and one thing I go over with her is how she handles the sad posts, which can be incredibly tough to get out there. I know many times veterinary hospitals don’t want to post difficult topics, so we cover how she handles sensitive posts. We also get to cover the topic of hashtags, which Dr. Sue uses in her marketing message. I really enjoyed this interview and I know there are many great insights for anyone who does marketing in their practice. Thank you to everyone who listens to the podcast, and thank you for a great 2 years. Please let me know if I can do anything to help! The post <a href="http://veterinarymarketingpodcast.com/vmp-104-specialty-veterinary-marketing-with-dr-sue-the-cancer-vet/" rel="nofollow" target="_blank">VMP 104: Specialty Veterinary Marketing With Dr. Sue The Cancer Vet</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 104: Specialty Veterinary Marketing With Dr. Sue The Cancer Vet

Conversion can be especially tricky for veterinary practices. When you have a practice website and mesh it together with all the social media, it can be difficult to turn that attention and traffic into actual clients. In this episode I cover some best practices that will help you to increase conversion. Anytime that you can increase your veterinary practice’s conversion any marketing you do will have a better return on investment. Your website is pretty much a multi-tool, kinda like a swiss army knife. It needs to do lots of different things based on what the person using the site is looking to do. Increasing conversion often times simply means making the website or marketing you are doing more user friendly and easier to navigate. Any time that you can make it easier for clients to find information quickly, or reduce the number of steps that a client needs to take you’ll be able to see an increase in those actions. An important item to consider when you’re looking at your website, or any marketing piece for that matter, should be to think what the purpose or goal you’re trying to achieve. Simplifying your pages and marketing pieces so that are trying to achieve just one objective. When you go to the dentist, you’re just looking for the dentist to do dental work, if they mentioned you can get an oil change at the same time, you would probably be alarmed. Web pages are the same way and so are marketing campaigns. If you’re sending traffic that is trying to convert visitors into clients, sending them to your home page doesn’t cut it. Once a person gets to your home page, they have to evaluate your services, your reviews and then figure out how to book an appointment if they have the time to go through the whole process of figuring out if they want to do business with you. A better way is sending a specific targeted flow of traffic to a specific offer that is easy to understand and evaluate and then gives a specific way for your client to opt in. The good and bad part of conversion is that you’re never finished! Testing has to continue on and there is always room for improvement. Let me know if you test any of the tips that I cover and how they work for you! The post VMP 103: The Conversion Checklist To Increase Conversion At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.

Conversion can be especially tricky for veterinary practices. When you have a practice website and mesh it together with all the social media, it can be difficult to turn that attention and traffic into actual clients. In this episode I cover some best practices that will help you to increase conversion. Anytime that you can increase your veterinary practice’s conversion any marketing you do will have a better return on investment. Your website is pretty much a multi-tool, kinda like a swiss army knife. It needs to do lots of different things based on what the person using the site is looking to do. Increasing conversion often times simply means making the website or marketing you are doing more user friendly and easier to navigate. Any time that you can make it easier for clients to find information quickly, or reduce the number of steps that a client needs to take you’ll be able to see an increase in those actions. An important item to consider when you’re looking at your website, or any marketing piece for that matter, should be to think what the purpose or goal you’re trying to achieve. Simplifying your pages and marketing pieces so that are trying to achieve just one objective. When you go to the dentist, you’re just looking for the dentist to do dental work, if they mentioned you can get an oil change at the same time, you would probably be alarmed. Web pages are the same way and so are marketing campaigns. If you’re sending traffic that is trying to convert visitors into clients, sending them to your home page doesn’t cut it. Once a person gets to your home page, they have to evaluate your services, your reviews and then figure out how to book an appointment if they have the time to go through the whole process of figuring out if they want to do business with you. A better way is sending a specific targeted flow of traffic to a specific offer that is easy to understand and evaluate and then gives a specific way for your client to opt in. The good and bad part of conversion is that you’re never finished! Testing has to continue on and there is always room for improvement. Let me know if you test any of the tips that I cover and how they work for you! The post <a href="http://veterinarymarketingpodcast.com/vmp-103-the-conversion-checklist-to-increase-conversion-at-your-veterinary-practice/" rel="nofollow" target="_blank">VMP 103: The Conversion Checklist To Increase Conversion At Your Veterinary Practice</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 103: The Conversion Checklist To Increase Conversion At Your Veterinary Practice

Jessica Vogelsang

This week, I’m extremely excited to have Dr. Jessica Vogelsang as a guest on the podcast. I am a huge fan of Dr. Jessica Vogelsang’s content. Not only does she create great content, but she does it consistently. Today we talk about how she got started creating content, how she started on social media and what she has learned along the way. Dr. Jessica Vogelsang is an author, mother, practicing veterinarian, and medical communicator. After graduating with honors from the UC Davis School of Veterinary Medicine, Dr. V started her award winning website pawcurious.com in 2009 while continuing to work in small animal practice. Currently, she is the Editorial Manager for DrAndyRoark.com, and is also the author of really successful book All Dogs Go To Kevin. In today’s episode we go over how Jessica got started with digital marketing and what she has learned since she got started. Originally when she started the web was very different and she was using Typepad to create content. Since then, the tools have come a long way to make it far easier to create and distribute content. Dr. Vogelsang shares her insight in what she thinks veterinary professionals should be doing in content creation, distribution as well as some of her thoughts on new platforms. One of the best pieces of advice I think she gives is finding what you’re good at and investing into that. So many people say “Be Everywhere” but sometimes that can be a recipe for disaster. Be sure to listen to the entire episode because there is so much good info. I even talk to her about instant articles on Facebook. The Dr Andy Roark facebook page is the only publisher I know personally who is using instant articles. I’ve tried setting it up(I think you need a computer science degree) and I’ve been really really curious to talk about how it has worked for them. The post VMP 102: An Interview With Dr. Jessica Vogelsang On Content Creation, Marketing And More! appeared first on The Veterinary Marketing Podcast.

This week, I’m extremely excited to have Dr. Jessica Vogelsang as a guest on the podcast. I am a huge fan of Dr. Jessica Vogelsang’s content. Not only does she create great content, but she does it consistently. Today we talk about how she got started creating content, how she started on social media and what she has learned along the way. Dr. Jessica Vogelsang is an author, mother, practicing veterinarian, and medical communicator. After graduating with honors from the UC Davis School of Veterinary Medicine, Dr. V started her award winning website <a href="http://pawcurious.com" rel="nofollow" target="_blank">pawcurious.com</a> in 2009 while continuing to work in small animal practice. Currently, she is the Editorial Manager for <a href="http://DrAndyRoark.com" rel="nofollow" target="_blank">DrAndyRoark.com</a>, and is also the author of really successful book All Dogs Go To Kevin. In today’s episode we go over how Jessica got started with digital marketing and what she has learned since she got started. Originally when she started the web was very different and she was using Typepad to create content. Since then, the tools have come a long way to make it far easier to create and distribute content. Dr. Vogelsang shares her insight in what she thinks veterinary professionals should be doing in content creation, distribution as well as some of her thoughts on new platforms. One of the best pieces of advice I think she gives is finding what you’re good at and investing into that. So many people say “Be Everywhere” but sometimes that can be a recipe for disaster. Be sure to listen to the entire episode because there is so much good info. I even talk to her about instant articles on Facebook. The Dr Andy Roark facebook page is the only publisher I know personally who is using instant articles. I’ve tried setting it up(I think you need a computer science degree) and I’ve been really really curious to talk about how it has worked for them. The post <a href="http://veterinarymarketingpodcast.com/vmp-102-an-interview-with-dr-jessica-vogelsang-on-content-creation-marketing-and-more/" rel="nofollow" target="_blank">VMP 102: An Interview With Dr. Jessica Vogelsang On Content Creation, Marketing And More!</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 102: An Interview With Dr. Jessica Vogelsang On Content Creation, Marketing And More!

Want your social media marketing to be more effective? This episode is for you and it is on a topic that is near and dear to my heart. Social media is amazing today because it gives you the same tools that Billion dollar corporations have at their disposal. So how do you use social media to reach and convert more of your audience or content consumers into actual clients, that is what we talk about in today’s episode. Native advertising or native content refers to advertising or content that is specifically built for a social media platform or a content platform. Whether you’re using Snapchat, Facebook, Instagram, Linkedin, Twitter or any other platform that comes along, each places has its own vibe and way people engage with content. Observing and understanding how people use the platforms differently is what helps you to create effective native content and advertising. To understand how to use social platforms you have to be a user and a tester constantly and observe how friends and family use the platforms as well. Once you’ve understood how platforms work and function differently, you need to identify your target market to create the right market/message match. Different tech skills and demographics make the way people engage with content very different, so keep this in mind. Adding the who and where you create the content allows you to figure out what you create and I cover real life examples of the kind of native content you can create that would bring clients to your practice. Now in the past, traditional marketing would say capture attention and drive traffic to a landing page, but with the tools available you don’t have to necessarily do that. That is where native conversion comes into play. Use the tools available to create calls to action that happen within the social media platforms. This takes more work but your conversion should go through the roof! Let me know what you think and if you need any help! The post VMP 101: How To Master Native Conversions And Increase Your Social Media ROI Like Crazy appeared first on The Veterinary Marketing Podcast.

Want your social media marketing to be more effective? This episode is for you and it is on a topic that is near and dear to my heart. Social media is amazing today because it gives you the same tools that Billion dollar corporations have at their disposal. So how do you use social media to reach and convert more of your audience or content consumers into actual clients, that is what we talk about in today’s episode. Native advertising or native content refers to advertising or content that is specifically built for a social media platform or a content platform. Whether you’re using Snapchat, Facebook, Instagram, Linkedin, Twitter or any other platform that comes along, each places has its own vibe and way people engage with content. Observing and understanding how people use the platforms differently is what helps you to create effective native content and advertising. To understand how to use social platforms you have to be a user and a tester constantly and observe how friends and family use the platforms as well. Once you’ve understood how platforms work and function differently, you need to identify your target market to create the right market/message match. Different tech skills and demographics make the way people engage with content very different, so keep this in mind. Adding the who and where you create the content allows you to figure out what you create and I cover real life examples of the kind of native content you can create that would bring clients to your practice. Now in the past, traditional marketing would say capture attention and drive traffic to a landing page, but with the tools available you don’t have to necessarily do that. That is where native conversion comes into play. Use the tools available to create calls to action that happen within the social media platforms. This takes more work but your conversion should go through the roof! Let me know what you think and if you need any help! The post <a href="http://veterinarymarketingpodcast.com/vmp-101-how-to-master-native-conversions-and-increase-your-social-media-roi-like-crazy/" rel="nofollow" target="_blank">VMP 101: How To Master Native Conversions And Increase Your Social Media ROI Like Crazy</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 101: How To Master Native Conversions And Increase Your Social Media ROI Like Crazy

In this episode I cover some of the biggest lessons I’ve learned in starting and launching a podcast for almost two years. I want to take some time and just say thank you. Thank you for listening, thanks for the great feedback, and thanks for letting an outsider become a part of your industry. When I started I had no experience podcasting, and I have learned so much about marketing and launching consistent content. In fact I think that being in marketing every week has forced me to learn so much than I would have had I not otherwise been doing the podcast. One of the biggest benefits I’ve gotten from doing the podcast is constantly testing new ideas and tactics. Staying up to date on all the changes that come out from ad platforms and social media can be overwhelming, but if once you have down some basic principles you can figure out how to test all the new ways to attract attention. Digital marketing has come so far in the past two years it is really amazing. What the most effective marketers do is take attention, segment it and deliver up relevant offers. Another big lesson I’ve learned is how important it is to be patient. Learning marketing takes time and effort and you’ll fail a lot, but if you stick with it, you’ll learn what works and what doesn’t and soon you’ll instinctively know what the best ways to reach your ideal client. One of the biggest take aways that I’ve gotten from the podcast is that you can find your ideal target market and grow that audience if you are consistent and have good intentions. Finding strategic interviews have also been very beneficial in building an audience and I think it is really under utilized as a strategy for veterinary practices. Find people to build your business who can benefit from you and your distribution as well. Again thank you so much for listening and please let me know if I can do anything for you. Getting feedback from listeners is what keeps me going on the podcast, so thank you if you’ve ever reached out. Again thanks to everyone who has contributed as guests and I’ll see you on the next episode! The post VMP 100: The Biggest Lessons That I’ve Learned From 100 Episodes of Podcasting appeared first on The Veterinary Marketing Podcast.

In this episode I cover some of the biggest lessons I’ve learned in starting and launching a podcast for almost two years. I want to take some time and just say thank you. Thank you for listening, thanks for the great feedback, and thanks for letting an outsider become a part of your industry. When I started I had no experience podcasting, and I have learned so much about marketing and launching consistent content. In fact I think that being in marketing every week has forced me to learn so much than I would have had I not otherwise been doing the podcast. One of the biggest benefits I’ve gotten from doing the podcast is constantly testing new ideas and tactics. Staying up to date on all the changes that come out from ad platforms and social media can be overwhelming, but if once you have down some basic principles you can figure out how to test all the new ways to attract attention. Digital marketing has come so far in the past two years it is really amazing. What the most effective marketers do is take attention, segment it and deliver up relevant offers. Another big lesson I’ve learned is how important it is to be patient. Learning marketing takes time and effort and you’ll fail a lot, but if you stick with it, you’ll learn what works and what doesn’t and soon you’ll instinctively know what the best ways to reach your ideal client. One of the biggest take aways that I’ve gotten from the podcast is that you can find your ideal target market and grow that audience if you are consistent and have good intentions. Finding strategic interviews have also been very beneficial in building an audience and I think it is really under utilized as a strategy for veterinary practices. Find people to build your business who can benefit from you and your distribution as well. Again thank you so much for listening and please let me know if I can do anything for you. Getting feedback from listeners is what keeps me going on the podcast, so thank you if you’ve ever reached out. Again thanks to everyone who has contributed as guests and I’ll see you on the next episode! The post <a href="http://veterinarymarketingpodcast.com/vmp-100-the-biggest-lessons-that-ive-learned-from-100-episodes-of-podcasting/" rel="nofollow" target="_blank">VMP 100: The Biggest Lessons That I’ve Learned From 100 Episodes of Podcasting</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 100: The Biggest Lessons That I’ve Learned From 100 Episodes of Podcasting

This is going to sound crazy, but I seriously believe that livestreaming is the most effective marketing strategy that you can do right now for your veterinary hospital. Live streaming has been around for quite a while, initially Meerkat and Periscope were the only options, but Facebook has rolled it out to everyone. In today’s episode I show you everything you need to know about how to be a live streming pro! One of the first things I think we should think about before we begin livestreaming is that it is an amazing way to create native content. If you create your streams properly, you’ll be able to create content that segments your audience so that you can show them ads and offers around things they want and will be interested in. The benefit of livestreaming right now is that it is EXTREMELY cheap to get paid distribution, and the way that facebook ads work, you can create custom audiences of people who have watched your videos. In fact, you can create audiences segmented by people who have watched at least 10 seconds, 25% 50% or 75%. You can also create look alike audiences based on people who have watched your videos as well. This is an amazing way to identify people who have interest in the content that you’re putting out. So before you begin, here are a couple tips. First, make sure you have the pages app. you need the facebook pages app installed on an Apple or Android device which can be a tablet or phone. One thing I highly suggest too is having a clip on wide angle lense. Wide angle lenses will help you to get all the action into your frame, especially if you’re in a small exam room. A tripod also helps too. Once you have the equipment you need, make sure to put your phone in do not disturb mode because you won’t want your stream interrupted by phone calls. When you’re setting up the stream on your device make sure to check in to your location, this will help you to get more relevance when you’re doing ad boosts. These live streams help increase engagement right now. Make sure you ave your topic picked out before you start, I like to have 3 parts to my streams an intro, a body and a closing. Please don’t forget the calls to action and as much as possible keep your calls to action native. Ask people to engage within the app and figure out how people like to engage and watch your content. Try this out, you won’t be sorry you did! The post VMP 099: Livestreaming Your Way To Client Engagement At Your Veterinary Hospital appeared first on The Veterinary Marketing Podcast.

This is going to sound crazy, but I seriously believe that livestreaming is the most effective marketing strategy that you can do right now for your veterinary hospital. Live streaming has been around for quite a while, initially Meerkat and Periscope were the only options, but Facebook has rolled it out to everyone. In today’s episode I show you everything you need to know about how to be a live streming pro! One of the first things I think we should think about before we begin livestreaming is that it is an amazing way to create native content. If you create your streams properly, you’ll be able to create content that segments your audience so that you can show them ads and offers around things they want and will be interested in. The benefit of livestreaming right now is that it is EXTREMELY cheap to get paid distribution, and the way that facebook ads work, you can create custom audiences of people who have watched your videos. In fact, you can create audiences segmented by people who have watched at least 10 seconds, 25% 50% or 75%. You can also create look alike audiences based on people who have watched your videos as well. This is an amazing way to identify people who have interest in the content that you’re putting out. So before you begin, here are a couple tips. First, make sure you have the pages app. you need the facebook pages app installed on an Apple or Android device which can be a tablet or phone. One thing I highly suggest too is having a clip on wide angle lense. Wide angle lenses will help you to get all the action into your frame, especially if you’re in a small exam room. A tripod also helps too. Once you have the equipment you need, make sure to put your phone in do not disturb mode because you won’t want your stream interrupted by phone calls. When you’re setting up the stream on your device make sure to check in to your location, this will help you to get more relevance when you’re doing ad boosts. These live streams help increase engagement right now. Make sure you ave your topic picked out before you start, I like to have 3 parts to my streams an intro, a body and a closing. Please don’t forget the calls to action and as much as possible keep your calls to action native. Ask people to engage within the app and figure out how people like to engage and watch your content. Try this out, you won’t be sorry you did! The post <a href="http://veterinarymarketingpodcast.com/vmp-099-livestreaming-your-way-to-client-engagement-at-your-veterinary-hospital/" rel="nofollow" target="_blank">VMP 099: Livestreaming Your Way To Client Engagement At Your Veterinary Hospital</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 099: Livestreaming Your Way To Client Engagement At Your Veterinary Hospital

The amount of information Brandon is able to bestow upon his audience is vast, yet he presents it in such a simple format that makes it easy to follow along. I’ve used tons of his advice and encouragement to help grow my veterinary clinic’s social media presence and ability to connect with our clients. Thank you Brandon!

Detailed, yet easy to follow along!

I have an Ah-ha! Moment every episode. Always pertinent info as well.

Learn something every time!

The Veterinary Marketing Podcast

The new year is upon us, and today is the last Monday of the year! In honor of the new year, and because people often times want to set new goals and resolutions in the new year I have decided to do a four part series on  how to give your veterinary hospital a complete marketing makeover. We’ll break down exactly what you need to do to see where you are today, and then figure out what you need to do to get to the place you want to be in. I hope that you like this series because I think it is really important to evaluate what you’re doing along the way. I think this series will be good even if you have really successful marketing already. The first part of this series is figuring out where you are in your marketing today. Setting yourself up and actually knowing where you are is a huge step that you need to do before anything else. Let’s say you know where you want to go, and you know when you want to get there, but if you don’t know where you are today you’ll never be able to create directions to get there. The exersize that I use in my business is what we’ll be covering today, and is something that I learned from a great marketer named Ryan Deiss at DigitalMarketer.com. I’ve adapted the process for veterinary hospitals though and I run through a list of really powerful questions and why you need to consider these questions so that you can get a complete picture of where you are today. This is a really important first step in evaluating your veterinary hospital’s marketing, so I hope that you follow along in this episode and actually take the time to complete the questions. If you would like a pdf copy of the questions just send me an email at brandon.breshears@gmail.com The post VMP 076: Give Your Veterinary Hospital A Total Marketing Makeover Part 1 appeared first on The Veterinary Marketing Podcast.

The new year is upon us, and today is the last Monday of the year! In honor of the new year, and because people often times want to set new goals and resolutions in the new year I have decided to do a four part series on  how to give your veterinary hospital a complete marketing makeover. We’ll break down exactly what you need to do to see where you are today, and then figure out what you need to do to get to the place you want to be in. I hope that you like this series because I think it is really important to evaluate what you’re doing along the way. I think this series will be good even if you have really successful marketing already. The first part of this series is figuring out where you are in your marketing today. Setting yourself up and actually knowing where you are is a huge step that you need to do before anything else. Let’s say you know where you want to go, and you know when you want to get there, but if you don’t know where you are today you’ll never be able to create directions to get there. The exersize that I use in my business is what we’ll be covering today, and is something that I learned from a great marketer named Ryan Deiss at <a href="http://DigitalMarketer.com" rel="nofollow" target="_blank">DigitalMarketer.com</a>. I’ve adapted the process for veterinary hospitals though and I run through a list of really powerful questions and why you need to consider these questions so that you can get a complete picture of where you are today. This is a really important first step in evaluating your veterinary hospital’s marketing, so I hope that you follow along in this episode and actually take the time to complete the questions. If you would like a pdf copy of the questions just send me an email at brandon.breshears@gmail.com The post <a href="http://veterinarymarketingpodcast.com/vmp-076-give-your-veterinary-hospital-a-total-marketing-makeover-part-1/" rel="nofollow" target="_blank">VMP 076: Give Your Veterinary Hospital A Total Marketing Makeover Part 1</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 076: Give Your Veterinary Hospital A Total Marketing Makeover Part 1

Andy Roark

In this episode I get to interview Dr. Andy Roark, who is an expert at creating awesome content for the veterinary industry. As Dr. Roark mentions, with social media and the internet almost everyone has a larger voice and a greater ability to reach more people than ever, the only problem is lots of the Veterinary industry isn’t using this to their advantage. Dr. Roark shows us how to engage clients better and how to become a better story teller, while helping to educate your clients and build a better relationship.  We talk about everything from what he is working on right now to how he comes up with ideas for his new content. This episode is packed full of awesome stuff, so be sure and listen to the whole interview! If you’ve been living under a rock, and never heard of Dr. Andy Roark, he is a national award-winning columnist for DVM360, and regular contributor to Vetstreet.com. He also writes frequently for a number of other publications. Dr. Roark has served on the Veterinary Team Brief Advisory Board and the National Veterinary Business Management Association Advisory Board. He owns his own consulting firm, and is a member of the VetPartners consulting group. Items Mentioned in this episode: Dr. Andy Roark’s Facebook Page His New Youtube Show, The Cone of Shame -Coming Dec. 25th 2014 Dr. Andy Roark’s Twitter Danielle Lambert from SnoutSchool.com Dr. Andy Roark’s Website The post VMP 023: How To Create Epic Content For Your Veterinary Practice With Dr. Andy Roark appeared first on The Veterinary Marketing Podcast.

In this episode I get to interview Dr. Andy Roark, who is an expert at creating awesome content for the veterinary industry. As Dr. Roark mentions, with social media and the internet almost everyone has a larger voice and a greater ability to reach more people than ever, the only problem is lots of the Veterinary industry isn’t using this to their advantage. Dr. Roark shows us how to engage clients better and how to become a better story teller, while helping to educate your clients and build a better relationship.  We talk about everything from what he is working on right now to how he comes up with ideas for his new content. This episode is packed full of awesome stuff, so be sure and listen to the whole interview!<a href="http://veterinarymarketingpodcast.com/wp-content/uploads/2014/12/10624866_747745798636297_2945667747004682649_n.jpg" rel="nofollow" target="_blank"></a> If you’ve been living under a rock, and never heard of Dr. Andy Roark, he is a national award-winning columnist for <a href="http://veterinarynews.dvm360.com/" rel="nofollow" target="_blank">DVM360,</a> and regular contributor to <a href="http://www.vetstreet.com/" rel="nofollow" target="_blank">Vetstreet.com</a>. He also writes frequently for a number of other publications. Dr. Roark has served on the Veterinary Team Brief Advisory Board and the National Veterinary Business Management Association Advisory Board. He owns his own consulting firm, and is a member of the VetPartners consulting group. Items Mentioned in this episode: <a href="http://facebook.com/drandyroark" rel="nofollow" target="_blank">Dr. Andy Roark’s Facebook Page</a> His New Youtube Show, The Cone of Shame -Coming Dec. 25th 2014 <a href="https://twitter.com/DrAndyRoark" rel="nofollow" target="_blank">Dr. Andy Roark’s Twitter</a> <a href="http://snoutschool.com" rel="nofollow" target="_blank">Danielle Lambert from SnoutSchool.com</a> <a href="http://drandyroark.com" rel="nofollow" target="_blank">Dr. Andy Roark’s Website</a> The post <a href="http://veterinarymarketingpodcast.com/vmp-023-how-to-create-epic-content-for-your-veterinary-practice-with-dr-andy-roark/" rel="nofollow" target="_blank">VMP 023: How To Create Epic Content For Your Veterinary Practice With Dr. Andy Roark</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 023: How To Create Epic Content For Your Veterinary Practice With Dr. Andy Roark

This has been an amazing year, and although there is still 1 more episode that will be released I thought it would be a good idea to go back and take a look at some of the best lessons that I learned in marketing as well things that I learned from interview all the amazing guests that I had. I think a lot of times I am the kind of person who is always thinking about cool new ideas and often times after I learn these new strategies sometimes I forget to reflect and take time to think about application. I suspect that lots of people who listen to the podcast are this way too. With this I think that it is a great time to reflect on the best insights that I’ve learned. One of the favorite things I get out of doing the podcast is that I get to connect with some really smart marketers and I learn a bunch while doing the podcast too. So I hope you enjoy today’s episode where I break down the coolest things I’ve learned this year. I have a few requests  for you as we go into the new year. I want to make this podcast the highest quality it can possibly be, so if you ever have anything  you want to learn about, guests you think I should have on, or any feedback in general, please let me know! One last thing, if you could leave me an honest review in iTunes I would greatly appreciate it! Please let me know if you ever need any help or have any questions. 2016 is going to be an amazing year! The post VMP 075: The Biggest Lessons I Learned Marketing In 2015 appeared first on The Veterinary Marketing Podcast.

This has been an amazing year, and although there is still 1 more episode that will be released I thought it would be a good idea to go back and take a look at some of the best lessons that I learned in marketing as well things that I learned from interview all the amazing guests that I had. I think a lot of times I am the kind of person who is always thinking about cool new ideas and often times after I learn these new strategies sometimes I forget to reflect and take time to think about application. I suspect that lots of people who listen to the podcast are this way too. With this I think that it is a great time to reflect on the best insights that I’ve learned. One of the favorite things I get out of doing the podcast is that I get to connect with some really smart marketers and I learn a bunch while doing the podcast too. So I hope you enjoy today’s episode where I break down the coolest things I’ve learned this year. I have a few requests  for you as we go into the new year. I want to make this podcast the highest quality it can possibly be, so if you ever have anything  you want to learn about, guests you think I should have on, or any feedback in general, please let me know! One last thing, if you could leave me an honest review in iTunes I would greatly appreciate it! Please let me know if you ever need any help or have any questions. 2016 is going to be an amazing year! The post <a href="http://veterinarymarketingpodcast.com/vmp-075-the-biggest-lessons-i-learned-marketing-in-2015/" rel="nofollow" target="_blank">VMP 075: The Biggest Lessons I Learned Marketing In 2015</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 075: The Biggest Lessons I Learned Marketing In 2015

Almost everyone these days knows about SEO because SEO (or search engine optimization for those of you living under a rock) is an extremely important part of your veterinary practice’s traffic. Online search through Google, Bing or Yahoo has become a part of life and has completely changed the way that people make purchases. In fact, now over 85% of people use online search to help make a buying decision in most of their purchases. So in this series about Search Engine Optimization, I’m trying to make SEO less mysterious and remove the misconceptions about what makes for good SEO and what you need to be avoiding. In this episode, part 1, I’ll be covering more conceptual items. I’ll tell you everything from how search engines work to how to get started and figure out what kind of keywords you want to be targeting. I also cover the different types of search queries people make and which ones are the most important for you to focus on for your practice. Everyone who does marketing for their practice will one time or another need to know how to speak the SEO language and at least have a basic understanding of how SEO works. I can’t tell you how many times I’ve heard practice managers say “I need to call my web development company, they promised I would be in the first spot with my site” and think to myself, they have no idea what SEO actually is! After this series you should be able to either create a SEO plan for yourself, or if DIY SEO isn’t for you, be able to speak intelligently with a SEO company to know what is possible and realistic. Items mentioned in this episode: Google Webmaster Tools Bing Webmaster Tools Google Search Blog SEMRush.com Get 5 Must Have Social Media Tools From Danielle Lambert at SnoutSchool.com Go to SnoutSchool.com/Brandon to get her list of 5 must-have social media tools now. You’ll learn to create professional-looking social media graphics, save time by scheduling posts and find out where your clients spend time online. Not only that, but she’s got great tips for getting your whole veterinary team to understand the importance of social media. Click here to access SnoutSchool.com’s Free Social Media Course The post VMP 041: SEO For Your Veterinary Practice Part 1 appeared first on The Veterinary Marketing Podcast.

Almost everyone these days knows about SEO because SEO (or search engine optimization for those of you living under a rock) is an extremely important part of your veterinary practice’s traffic. Online search through Google, Bing or Yahoo has become a part of life and has completely changed the way that people make purchases. In fact, now over 85% of people use online search to help make a buying decision in most of their purchases. So in this series about Search Engine Optimization, I’m trying to make SEO less mysterious and remove the misconceptions about what makes for good SEO and what you need to be avoiding. In this episode, part 1, I’ll be covering more conceptual items. I’ll tell you everything from how search engines work to how to get started and figure out what kind of keywords you want to be targeting. I also cover the different types of search queries people make and which ones are the most important for you to focus on for your practice. Everyone who does marketing for their practice will one time or another need to know how to speak the SEO language and at least have a basic understanding of how SEO works. I can’t tell you how many times I’ve heard practice managers say “I need to call my web development company, they promised I would be in the first spot with my site” and think to myself, they have no idea what SEO actually is! After this series you should be able to either create a SEO plan for yourself, or if DIY SEO isn’t for you, be able to speak intelligently with a SEO company to know what is possible and realistic. Items mentioned in this episode: <a href="http://googlewebmastercentral.blogspot.com/" rel="nofollow" target="_blank">Google Webmaster Tools</a> <a href="http://www.bing.com/toolbox/webmaster" rel="nofollow" target="_blank">Bing Webmaster Tools</a> <a href="http://googlewebmastercentral.blogspot.com/" rel="nofollow" target="_blank">Google Search Blog </a><a href="http://semrush.com" rel="nofollow" target="_blank">SEMRush.com</a> <h2>Get 5 Must Have Social Media Tools From Danielle Lambert at <a href="http://SnoutSchool.com" rel="nofollow" target="_blank">SnoutSchool.com</a></h2> Go to <a href="http://SnoutSchool.com/Brandon" rel="nofollow" target="_blank">SnoutSchool.com/Brandon</a> to get her list of 5 must-have social media tools now. You’ll learn to create professional-looking social media graphics, save time by scheduling posts and find out where your clients spend time online. Not only that, but she’s got great tips for getting your whole veterinary team to understand the importance of social media. <a href="http://www.snoutschool.com/brandon" rel="nofollow" target="_blank">Click here to access SnoutSchool.com’s Free Social Media Course</a> The post <a href="http://veterinarymarketingpodcast.com/vmp-041-seo-for-your-veterinary-practice-part-1/" rel="nofollow" target="_blank">VMP 041: SEO For Your Veterinary Practice Part 1</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 041: SEO For Your Veterinary Practice Part 1

In today’s episode we get into the nuts and bolts of what actually makes good SEO for your website. We talk about best practices, things you should be doing and things you definitely need to avoid. If you want more organic traffic coming to your site then this is the episode for you. In last week’s episode, we were able to set the foundation of how SEO works, what search engines do and what kind of expectations you should have in regards to SEO. Contrary to popular belief of many Veterinary Professionals, SEO isn’t a magic wand that suddenly sends streams of traffic to your website on command. You need to wokr at SEO because it is constantly changing in order to try and give better results to people who are searching. With veterinary practices, local SEO is extremely important, and so when we talk about SEO in this week’s episode, it is all about how to drive local searchers into your practice. There are 2 parts to SEO that we cover, on site SEO and off site SEO. First I cover on site SEO, or how to format and adjust your website so that it is optimized for search engines to identify your site and the content on it so that it can deliver it in relevant searches to potential clients. Off site SEO are things you can do that aren’t on your website, but are things like link building, submiting site maps to webmaster tools and evaluating current links that you have pointing toward your site. Both are important and we cover the basics to make sure you’re on the right track. Items mentioned in this episode: SEO For Your veterinary Practice Part 1 Google Webmaster Tools Bing Webmaster Tools Check Your Website Speed Get 5 Must Have Social Media Tools From Danielle Lambert at SnoutSchool.com Go to SnoutSchool.com/Brandon to get her list of 5 must-have social media tools now. You’ll learn to create professional-looking social media graphics, save time by scheduling posts and find out where your clients spend time online. Not only that, but she’s got great tips for getting your whole veterinary team to understand the importance of social media. Click here to access SnoutSchool.com’s Free Social Media Course The post VMP 042: SEO For Your Veterinary Practice Part 2 appeared first on The Veterinary Marketing Podcast.

In today’s episode we get into the nuts and bolts of what actually makes good SEO for your website. We talk about best practices, things you should be doing and things you definitely need to avoid. If you want more organic traffic coming to your site then this is the episode for you. In last week’s episode, we were able to set the foundation of how SEO works, what search engines do and what kind of expectations you should have in regards to SEO. Contrary to popular belief of many Veterinary Professionals, SEO isn’t a magic wand that suddenly sends streams of traffic to your website on command. You need to wokr at SEO because it is constantly changing in order to try and give better results to people who are searching. With veterinary practices, local SEO is extremely important, and so when we talk about SEO in this week’s episode, it is all about how to drive local searchers into your practice. There are 2 parts to SEO that we cover, on site SEO and off site SEO. First I cover on site SEO, or how to format and adjust your website so that it is optimized for search engines to identify your site and the content on it so that it can deliver it in relevant searches to potential clients. Off site SEO are things you can do that aren’t on your website, but are things like link building, submiting site maps to webmaster tools and evaluating current links that you have pointing toward your site. Both are important and we cover the basics to make sure you’re on the right track. Items mentioned in this episode: <a href="http://veterinarymarketingpodcast.com/podcast/vmp-041-seo-for-your-veterinary-practice-part-1/" rel="nofollow" target="_blank">SEO For Your veterinary Practice Part 1</a> <a href="http://google.com/webmasters/tools" rel="nofollow" target="_blank">Google Webmaster Tools</a> <a href="http://www.bing.com/toolbox/webmaster/" rel="nofollow" target="_blank">Bing Webmaster Tools</a> <a href="http://www.webpagetest.org/" rel="nofollow" target="_blank">Check Your Website Speed</a> <h2>Get 5 Must Have Social Media Tools From Danielle Lambert at <a href="http://SnoutSchool.com" rel="nofollow" target="_blank">SnoutSchool.com</a></h2> Go to <a href="http://SnoutSchool.com/Brandon" rel="nofollow" target="_blank">SnoutSchool.com/Brandon</a> to get her list of 5 must-have social media tools now. You’ll learn to create professional-looking social media graphics, save time by scheduling posts and find out where your clients spend time online. Not only that, but she’s got great tips for getting your whole veterinary team to understand the importance of social media. <a href="http://www.snoutschool.com/brandon" rel="nofollow" target="_blank">Click here to access SnoutSchool.com’s Free Social Media Course</a> The post <a href="http://veterinarymarketingpodcast.com/vmp-042-seo-for-your-veterinary-practice-part-2/" rel="nofollow" target="_blank">VMP 042: SEO For Your Veterinary Practice Part 2</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 042: SEO For Your Veterinary Practice Part 2

One of the most common questions I get from veterinary professionals is, “Is my website good enough?” It can be difficult to know when it is time to redo your site, especially if you don’t know anything about programming or building websites. That is what this episode is all about, how do you go about finding the right person or company to help build your veterinary practice’s website. This week’s episode is pretty cool, because I have my twin brother, who has been a professional web developer, software developer and mobile app developer for a decade now, and he helps us go over exactly what you should think about if you are considering changing up your practice’s website. Barrett Breshears, who you can find @barrettbreshear on twitter, currently works as a self employed IOS developer building mobile apps for businesses and start up all around the world. He’s also built many websites for large and small sized companies and so I’ve been wanting to have him on the show for quite a while so that he could share some insight with my audience since I always get questions on how to find a web developer. So how exactly should you know what to get, and once you know what you want, how much should it cost? The whole experience of trying to get a new website can feel a lot like applying for auto financing and buying a car, how do you know if you’re getting ripped off or not? We cover things from how to know when you need a new website to how to find the right web developer for your veterinary practice. We also discuss how much typically websites should cost and the best ways to know if your developer will actually be able to perform. One of the most important pieces that we cover in today’s episode is making sure that you know what you want done so that you can get an accurate bid. The items that you absolutely need to know are: how many pages you want made, what kind of features you want to have, and how the site should function once it is complete. Having a clear idea of exactly what you need done and getting everyone to have the same scope for the project is a good way to make sure your new site gets done quickly and doesn’t go over budget. Although Barrett doesn’t build veterinary websites anymore, you can still ask him questions via twitter @barrettbreshear Items mentioned in this weeks episode: Test your site speed: http://tools.pingdom.com/fpt/  Google Webmaster Tools: http://www.google.com/webmasters/tools   The post VMP 071: Q&amp;A With A Web Developer On How To Get Your Veterinary Website The Way You Want It appeared first on The Veterinary Marketing Podcast.

One of the most common questions I get from veterinary professionals is, “Is my website good enough?” It can be difficult to know when it is time to redo your site, especially if you don’t know anything about programming or building websites. That is what this episode is all about, how do you go about finding the right person or company to help build your veterinary practice’s website. This week’s episode is pretty cool, because I have my twin brother, who has been a professional web developer, software developer and mobile app developer for a decade now, and he helps us go over exactly what you should think about if you are considering changing up your practice’s website. Barrett Breshears, who you can find @barrettbreshear on twitter, currently works as a self employed IOS developer building mobile apps for businesses and start up all around the world. He’s also built many websites for large and small sized companies and so I’ve been wanting to have him on the show for quite a while so that he could share some insight with my audience since I always get questions on how to find a web developer. So how exactly should you know what to get, and once you know what you want, how much should it cost? The whole experience of trying to get a new website can feel a lot like applying for auto financing and buying a car, how do you know if you’re getting ripped off or not? We cover things from how to know when you need a new website to how to find the right web developer for your veterinary practice. We also discuss how much typically websites should cost and the best ways to know if your developer will actually be able to perform. One of the most important pieces that we cover in today’s episode is making sure that you know what you want done so that you can get an accurate bid. The items that you absolutely need to know are: how many pages you want made, what kind of features you want to have, and how the site should function once it is complete. Having a clear idea of exactly what you need done and getting everyone to have the same scope for the project is a good way to make sure your new site gets done quickly and doesn’t go over budget. Although Barrett doesn’t build veterinary websites anymore, you can still ask him questions via twitter @barrettbreshear Items mentioned in this weeks episode: Test your site speed: <a href="http://tools.pingdom.com/fpt/" rel="nofollow" target="_blank">http://tools.pingdom.com/fpt/ </a> Google Webmaster Tools: <a href="http://www.google.com/webmasters/tools" rel="nofollow" target="_blank">http://www.google.com/webmasters/tools</a> The post <a href="http://veterinarymarketingpodcast.com/vmp-071-qa-with-a-web-developer-on-how-to-get-your-veterinary-website-the-way-you-want-it/" rel="nofollow" target="_blank">VMP 071: Q&amp;A With A Web Developer On How To Get Your Veterinary Website The Way You Want It</a> appeared first on <a href="http://veterinarymarketingpodcast.com" rel="nofollow" target="_blank">The Veterinary Marketing Podcast</a>.

VMP 071: Q&A With A Web Developer On How To Get Your Veterinary Website The Way You Want It

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