Sales Behaviour Links to Sales Success
Sales Behaviour Links to Sales Success
This research explores what it is that good sales people do in sales meetings and how that differs from what happens in ... Read more
16 Oct 2014
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8mins
Customer Focus - Making it Happen
Customer Focus - Making it Happen
Graham Clark on the simple equation; good customer service equals good business.
26 Sep 2014
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4mins
Professor Paul Baines on Marketing
Professor Paul Baines on Marketing
Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company?Thi... Read more
23 May 2014
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3mins
Managing Channels for Key Accounts
Managing Channels for Key Accounts
Mark Stanton, Key Account Director at Trend Control Systems explains how the organisation is developing its brand to sup... Read more
28 Jun 2013
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3mins
Delivering and Managing Global Customers through Channel Partnerships
Delivering and Managing Global Customers through Channel Partnerships
Martin Snell, Global Channel Business Manager at BP talks about Castrol Lubricants’ 10 year plan which focuses on their ... Read more
21 Jun 2013
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2mins
Experience personalisation at The Money Advice Service
Experience personalisation at The Money Advice Service
Guy Shone, Head of Consumer & Market Insight explains how The Money Advice Service is listening to customers and ref... Read more
10 Apr 2013
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3mins
Adapting to a Social World: Insurance
Adapting to a Social World: Insurance
Stephen Mitchell, Digital Strategy Director explains how Aviva has been developing its digital strategy over the past ye... Read more
28 Mar 2013
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2mins
Understanding What Customers Value
Understanding What Customers Value
Anne Bruggink, Global Head of Service Delivery & Operations at Electrocomponents plc describes the relationships the... Read more
26 Mar 2013
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5mins
Experience ttransformation at RBS
Experience ttransformation at RBS
Steve Whitty of Royal Bank of Scotland, describes how he has been able to bring tools and techniques across to the banki... Read more
6 Feb 2013
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4mins
Better Customer Insight in Real Time
Better Customer Insight in Real Time
Dr Emma Macdonald and Professor Hugh Wilson have been working with a number of leading companies over the past two years... Read more
20 Sep 2012
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2mins