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Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers... Read more

Ranked #1

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Building Your Personal Brand

Building Your Personal Brand

Branding and marketing expert Dorie Clark, author of Stand Out and Reinventing You, shares some of the strategies she ha... Read more

3 Dec 2015

14mins

Ranked #2

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Marketing Musts Episode 2: Social Media

Marketing Musts Episode 2: Social Media

Liz, an experienced social media manager -both at ASI and on her own personal blog – talks with Rick about 5 social medi... Read more

11 Mar 2019

20mins

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Ranked #3

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Cal Ripken Jr. on the Power of Perseverance

Cal Ripken Jr. on the Power of Perseverance

In this Strategy Session podcast, baseball Hall of Famer Cal Ripken Jr. discusses the mindset that enabled him to set ba... Read more

4 Dec 2018

27mins

Ranked #4

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Strategy Session – Sell on Value Instead of Price

Strategy Session – Sell on Value Instead of Price

In this debut edition of ASI’s new Strategy Session podcast, sales growth expert Ryan Sauers details how distributors sh... Read more

20 Oct 2015

14mins

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Ranked #5

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Interview with Greg Muzzillo, Founder of Proforma

Interview with Greg Muzzillo, Founder of Proforma

As the founder of Counselor Top 40 distributor Proforma – the #4 company on this year’s Top 40 list with $369 million in... Read more

8 Aug 2018

29mins

Ranked #6

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Reaction to Escalating U.S.-China Trade War

Reaction to Escalating U.S.-China Trade War

In an exclusive interview with Counselor’s John Corrigan, Bamko (asi/131431) Senior Vice President of Strategic Partners... Read more

24 Sep 2018

18mins

Ranked #7

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The Basics of Brand Storytelling

The Basics of Brand Storytelling

Jeremy Cross, brand storyteller for itelligence North America, joins ASI's Vinnie Driscoll to discuss the basics of tell... Read more

11 Jun 2019

26mins

Ranked #8

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Promo Predictions For 2020

Promo Predictions For 2020

Vinnie Driscoll interviews Counselor Executive Editor Chris Ruvo on what he thinks will be some of the biggest trends fo... Read more

9 Dec 2019

23mins

Ranked #9

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A Corporate Lawyer Shares Advice on CARES Act

A Corporate Lawyer Shares Advice on CARES Act

In this edition of the Promo Insiders podcast, we break down the CARES Act – the $2 trillion coronavirus relief package ... Read more

2 Apr 2020

34mins

Ranked #10

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Top Social Media Trends For 2020

Top Social Media Trends For 2020

ASI's Vinnie Driscoll and Patrick Kennedy peer into their crystal ball to bring you the social media business trends you... Read more

31 Oct 2019

30mins

Ranked #11

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Marketing Musts Episode 1: Websites

Marketing Musts Episode 1: Websites

Hannah, an expert website designer at ASI, talks with Rick about 5 website design trends and why they’re important. They... Read more

11 Mar 2019

24mins

Ranked #12

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Best Times to Post on Social Media

Best Times to Post on Social Media

Vinnie Driscoll is joined by Abby Koss, ASI’s director of marketing on the distributor side, to talk about the best time... Read more

18 Feb 2020

12mins

Ranked #13

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Strategy Session – How To Gain Referrals

Strategy Session – How To Gain Referrals

In this edition of Strategy Session, sales expert and networking guru Alice Heiman shares her top strategies for gaining... Read more

27 Oct 2015

20mins

Ranked #14

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Promo’s Pivot To PPE Products

Promo’s Pivot To PPE Products

This Promo Insiders podcast explores how Utica, NY-based distributorship A&P Masters Images (asi/102019) has success... Read more

1 Apr 2020

28mins

Ranked #15

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Counselor 2019 State of the Industry Data Analysis

Counselor 2019 State of the Industry Data Analysis

Counselor’s Dave Vagnoni and Nate Kucsma, ASI’s executive director of research, break down the results of this year’s St... Read more

15 Jul 2019

38mins

Ranked #16

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How to Build A Social Media Strategy Plan

How to Build A Social Media Strategy Plan

ASI's Vinnie Driscoll and Patrick Kennedy discuss the basics of social media strategy plans, why you should have one for... Read more

22 Nov 2019

19mins

Ranked #17

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When Is It Time to Buy?

When Is It Time to Buy?

Rick Roth, an award-winning screen printer and president of Mirror Image Inc., shares some pointers for purchasing new e... Read more

21 Jan 2016

5mins

Ranked #18

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How Promo Products Distributors Can Score Sales In the Cannabis Market

How Promo Products Distributors Can Score Sales In the Cannabis Market

The nascent legal cannabis industry is a wellspring of opportunity for promotional products distributors. In this exclus... Read more

17 Dec 2019

20mins

Ranked #19

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Interview with Nick Mirabile

Interview with Nick Mirabile

In this exclusive podcast, Stran Promotional Solutions’ Nick Mirabile—the 2020 Advantages Distributor Salesperson of the... Read more

6 Jan 2020

14mins

Ranked #20

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Disruptive Innovation and the Promotional Products Industry

Disruptive Innovation and the Promotional Products Industry

Luke Williams is a professor at NYU Stern School of Business, inventor and expert in disruptive innovation. He has addre... Read more

13 Jun 2019

20mins

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