It seems almost everyone is in Austin right now for SXSW...and that's a good reminder that sometimes it can be beneficial to go against the grain. When trends, movement, or industries all appear to go one in one direction, when is it right for you to do something else that can help you stand out from the masses?

It seems almost everyone is in Austin right now for SXSW...and that's a good reminder that sometimes it can be beneficial to go against the grain. When trends, movement, or industries all appear to go one in one direction, when is it right for you to do something else that can help you stand out from the masses?

#397: When to go Against the Grain

If you're thinking about going on tour, you'll want to listen to this episode first.   Resources: On Merchandise: Episode 26: How to Calculate Return on Investment from Merchandise Episode 31:  How to Get Better Pricing from Merch Suppliers On Touring: Episode 33: 

If you're thinking about going on tour, you'll want to listen to this episode first. Resources: On Merchandise: Episode 26: <a href="http://www.musicbusinesshacks.com/26" rel="nofollow" target="_blank">How to Calculate Return on Investment from Merchandise</a> Episode 31: <a href="http://www.musicbusinesshacks.com/31" rel="nofollow" target="_blank"> How to Get Better Pricing from Merch Suppliers</a> On Touring: Episode 33: <a href="http://www.musicbusinesshacks.com/33" rel="nofollow" target="_blank"></a>

#396: How to Create a Tour Budget

Do ever notice how sometimes the press can't stop talking about certain artists? Have you experienced times when you felt unstoppable creatively? Or have you ever struggled to get something started? These are instances of momentum. If you want to create demand, you have to understand how to create momentum. That's when and where you should invest in your career.

Do ever notice how sometimes the press can't stop talking about certain artists? Have you experienced times when you felt unstoppable creatively? Or have you ever struggled to get something started? These are instances of momentum. If you want to create demand, you have to understand how to create momentum. That's when and where you should invest in your career.

#395: How to Create Demand for Your Music Through Momentum

Whether you are looking for band members, a team to help the business aspects of your career, or a producer, it is important to have the right process in place so that you can get the most out of the relationship. In addition, you want to save time - yours and theirs - by avoiding relationships and that simply won't work in the long run. Keep these four steps in mind:  Have clear expectations and goals Answer: What does success look like? Answer: What is the return on investment for everyone involved? Sign an agreement  RESOURCES: Episode #8: SMARTER Goals Episode #24: Every Musician Needs an Intraband Agreement  Intraband Agreement Template

Whether you are looking for band members, a team to help the business aspects of your career, or a producer, it is important to have the right process in place so that you can get the most out of the relationship. In addition, you want to save time - yours and theirs - by avoiding relationships and that simply won't work in the long run. Keep these four steps in mind: <ol> <li>Have clear expectations and goals</li> <li>Answer: What does success look like?</li> <li>Answer: What is the return on investment for everyone involved?</li> <li>Sign an agreement</li> </ol> RESOURCES: Episode #8: <a href="http://www.musicbusinesshacks.com/8" rel="nofollow" target="_blank">SMARTER Goals</a> Episode #24: <a href="http://www.musicbusinesshacks.com/24" rel="nofollow" target="_blank">Every Musician Needs an Intraband Agreement</a> <a href="https://laststopbooking.com/2013/09/03/how-to-band-agreementinterband-agreement-template/" rel="nofollow" target="_blank"> Intraband Agreement Template</a>

#394: How to Build a Better Team

How can a business efficiency practice designed for factories be used and adapted for musicians looking to advance their career? Today, we talk about continuous improvement methodology and how those ideas can improve nearly every area of your music, from more effective rehearsals and stage performances to getting better responses to booking emails and better paying gigs. Resources: Episode 4: Don't Practice. Rehearse Instead.

How can a business efficiency practice designed for factories be used and adapted for musicians looking to advance their career? Today, we talk about continuous improvement methodology and how those ideas can improve nearly every area of your music, from more effective rehearsals and stage performances to getting better responses to booking emails and better paying gigs. Resources: <a href="http://www.musicbusinesshacks.com/4" rel="nofollow" target="_blank">Episode 4: Don't Practice. Rehearse Instead.</a>

#393: Continuous Improvement Methodology and Music

There's a lot of talk about Spotify these days: whether it is creating a disservice to musicians, how it is impacting the music industry at large, and whether it is worth it to dance with them. But distribution is beside the point. Real music-preneurs know that there's a much more important conversation to be had about strategy, audiences, and building a sustainable career.

There's a lot of talk about Spotify these days: whether it is creating a disservice to musicians, how it is impacting the music industry at large, and whether it is worth it to dance with them. But distribution is beside the point. Real music-preneurs know that there's a much more important conversation to be had about strategy, audiences, and building a sustainable career.

#392: Spotify, The Long Tail, and Is Music in Trouble?

Most artists understand that storytelling is an essential skill for developing better lyrics. Some also know that it can help with writing a stronger biography as well. However, we can apply the best practices of storytelling to more than just traditional narrative - it can also impact your live show, your pitches, and how you can connect with audiences in other ways, too. Resources: Other storytelling episodes: Episode #97 – Storytelling part 1: Creating an emotional arc Episode #98 – Storytelling part 2: Lyrics Episode #99 – Storytelling part 3: Writing a better bio/press release Episode #100 – Storytelling part 4: the Live Show Episode #101 – Storytelling part 5: Social media + marketing campaigns Episode #102 – Interview: Joe Jiang

Most artists understand that storytelling is an essential skill for developing better lyrics. Some also know that it can help with writing a stronger biography as well. However, we can apply the best practices of storytelling to more than just traditional narrative - it can also impact your live show, your pitches, and how you can connect with audiences in other ways, too. Resources: Other storytelling episodes: <a href="http://www.musicbusinesshacks.com/97" rel="nofollow" target="_blank">Episode #97</a> – Storytelling part 1: Creating an emotional arc <a href="http://www.musicbusinesshacks.com/98" rel="nofollow" target="_blank">Episode #98</a> – Storytelling part 2: Lyrics <a href="http://www.musicbusinesshacks.com/99" rel="nofollow" target="_blank">Episode #99</a> – Storytelling part 3: Writing a better bio/press release <a href="http://www.musicbusinesshacks.com/100" rel="nofollow" target="_blank">Episode #100</a> – Storytelling part 4: the Live Show <a href="http://www.musicbusinesshacks.com/101" rel="nofollow" target="_blank">Episode #101</a> – Storytelling part 5: Social media + marketing campaigns <a href="http://www.musicbusinesshacks.com/102" rel="nofollow" target="_blank">Episode #102</a> – Interview: Joe Jiang

#391: Write a Better Story

Infrastructure is important for organizations and communities to thrive. What about artist infrastructure? Today, I talk about the supports that you need so that you'll be able to leverage big moments and be prepared to execute your plans.

Infrastructure is important for organizations and communities to thrive. What about artist infrastructure? Today, I talk about the supports that you need so that you'll be able to leverage big moments and be prepared to execute your plans.

#390: Artist Infrastructure Checklist

Negotiation is a critical skill for artists to develop a sustainable career yet so few make the time or effort to grow in this area. Today, we'll talk about how you can negotiate for a guarantee or better pay for your shows but the same tactics can be used to get better deals with sponsors, record labels, merchandise/vendors, and more. Here are some of my favorite resources for negotiation: BOOK: Never Split the Difference by Chris Voss and Tahl Raz YOUTUBE CHANNEL: Black Swan negotiation training channel ARTICLES:  Negotiation by Email for Salary How to Get More Pay (Last Stop Booking)

Negotiation is a critical skill for artists to develop a sustainable career yet so few make the time or effort to grow in this area. Today, we'll talk about how you can negotiate for a guarantee or better pay for your shows but the same tactics can be used to get better deals with sponsors, record labels, merchandise/vendors, and more. Here are some of my favorite resources for negotiation: BOOK: <a href="https://www.amazon.com/ideas/amzn1.account.AEAHVLZTZAHHMUQSIF4OLEBX23HQ/NWSRSIIC8ZPR" rel="nofollow" target="_blank">Never Split the Difference</a> by Chris Voss and Tahl Raz YOUTUBE CHANNEL: <a href="https://www.youtube.com/channel/UCk7jHqdlFFDBhC1QIFqi54w" rel="nofollow" target="_blank">Black Swan</a> negotiation training channel ARTICLES:  <a href="https://blog.blackswanltd.com/the-edge/topic/email-negotiation" rel="nofollow" target="_blank">Negotiation by Email for Salary</a> <a href="https://laststopbooking.com/2010/12/22/how-to-get-more-pay/" rel="nofollow" target="_blank">How to Get More Pay</a> (Last Stop Booking)

#389 - How to Negotiate Better Pay for Your Shows

Today, we're discussing what you can expect from the music industry in 2022. There's no doubt that there are many changes on the horizon, but here's what you can do to prepare and make the most out of the moment.

Today, we're discussing what you can expect from the music industry in 2022. There's no doubt that there are many changes on the horizon, but here's what you can do to prepare and make the most out of the moment.

#388: Predictions for an Uncertain Music Industry

A music business show made for artists who are looking for clear information, inspiration, and application for their careers. Ideas are broken down into steps that musicians can use to advance their career. The show is written and hosted by Simon Tam, an industry professional who is the founder of The Slants Foundation, author of multiple books, and longtime mentor/speaker at SXSW, the DIY Musician Conference, and other major events.

Simon offers an abundance of verifiable evidence for marketing and relentless encouragement.

Excellent resource

Very good podcast. Well organized thoughts and such a real and passionate and knowledgeable host.

Excellent content. Amazing that it’s daily.

Music Business Hacks

Learning to book shows is one of the most essential skills for any performer. However, no one teaches how to do it and there isn't really any set, consistent method. Today, we'll focus on advancing your bookings by helping you rethink what we mean by "better" shows, how to find the right venue, and what you should/should not do. Some additional resources for you:  How to book your band's tour (step by step) Where you should be touring/performing How to book SXSW and is it worth it? How to Book Better Shows (original article) 

Learning to book shows is one of the most essential skills for any performer. However, no one teaches how to do it and there isn't really any set, consistent method. Today, we'll focus on advancing your bookings by helping you rethink what we mean by "better" shows, how to find the right venue, and what you should/should not do. Some additional resources for you: <ul> <li><a href="https://laststopbooking.com/2012/01/09/how-to-book-your-bands-tour-step-by-step/" rel="noopener nofollow" target="_blank">How to book your band's tour (step by step)</a></li> <li><a href="https://laststopbooking.com/2012/11/19/where-you-should-be-touringperforming/" rel="noopener nofollow" target="_blank">Where you should be touring/performing</a></li> <li><a href="https://laststopbooking.com/2010/11/03/how-to-book-sxsw-and-is-it-worth-it/" rel="noopener nofollow" target="_blank">How to book SXSW and is it worth it?</a></li> <li><a href="https://laststopbooking.com/2017/11/24/how-to-book-better-shows/" rel="noopener nofollow" target="_blank">How to Book Better Shows (original article)</a></li> </ul>

#2 - How to Book Better Shows

This season, we’re partnering up with CD Baby to provide six months of mentoring and coaching to three artists in different genres and different stages of their career. You’ll get insights as to the kind of advice appropriate for building a scalable and sustainable career while getting to hear about their actual metrics. As the season unfolds, you’ll get to hear what works or what doesn’t work so well for these artists and learn how you can launch your own career as well. In the third episode from this series, we'll be focusing on hashtag strategies, better outreach, and audience-focused music marketing that actually works. If you've been struggling with the use of hashtags or want to know how to quickly build your fanbase, this is the episode for you. Follow the artists: Aspen Jacobsen – teenage singer-songwriter: Website, Facebook, Instagram, and YouTube. Darro – indie/pop punk band: Website, Facebook, Instagram, and YouTube. Maxximo – Pop/electronic solo artist: Website, Facebook, Instagram, and YouTube. If you would like to funding for The Slants Foundation effort to counter hate with art or to support our grant program, check out www.theslants.org/counteringhate Also, Join us in Austin at the DIY Musician Conference: Use promo code DIYCON30 to save $30 off the registration. At the convention, we’ll be unveiling all of the final numbers from our six months of coaching and you’ll get to meet the artists in person.

This season, we’re partnering up with CD Baby to provide six months of mentoring and coaching to three artists in different genres and different stages of their career. You’ll get insights as to the kind of advice appropriate for building a scalable and sustainable career while getting to hear about their actual metrics. As the season unfolds, you’ll get to hear what works or what doesn’t work so well for these artists and learn how you can launch your own career as well. In the third episode from this series, we'll be focusing on hashtag strategies, better outreach, and audience-focused music marketing that actually works. If you've been struggling with the use of hashtags or want to know how to quickly build your fanbase, this is the episode for you. Follow the artists: Aspen Jacobsen – teenage singer-songwriter: <a href="https://aspenjacobsen.com/" rel="nofollow" target="_blank">Website</a>, <a href="https://www.facebook.com/AspenSings/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://www.instagram.com/aspensings/" rel="nofollow" target="_blank">Instagram</a>, and <a href="https://www.youtube.com/aspenjacobsen" rel="nofollow" target="_blank">YouTube</a>. Darro – indie/pop punk band: <a href="https://darrochea.com/" rel="nofollow" target="_blank">Website</a>, <a href="https://www.facebook.com/DarroChea/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://www.instagram.com/darro_c/" rel="nofollow" target="_blank">Instagram</a>, and <a href="https://www.youtube.com/channel/UCK9nyPkXhUoummmlMqf18_Q" rel="nofollow" target="_blank">YouTube</a>. Maxximo – Pop/electronic solo artist: <a href="https://www.maxximomusic.com/" rel="nofollow" target="_blank">Website</a>, <a href="https://www.facebook.com/maxximomusic/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://www.instagram.com/mxximo/" rel="nofollow" target="_blank">Instagram</a>, and <a href="https://www.youtube.com/maxximo" rel="nofollow" target="_blank">YouTube</a>. If you would like to funding for The Slants Foundation effort to counter hate with art or to support our grant program, <a href="http://check%20out%20www.theslants.org/counteringhate" rel="nofollow" target="_blank">check out www.theslants.org/counteringhate</a> Also, Join us in Austin at the <a href="https://diymusiciancon.cdbaby.com/" rel="nofollow" target="_blank">DIY Musician Conference</a>: Use promo code DIYCON30 to save $30 off the registration. At the convention, we’ll be unveiling all of the final numbers from our six months of coaching and you’ll get to meet the artists in person.

#370 - Scaling Up pt. 3: Music Marketing That Works

How do you get more Instagram followers? Does following other accounts in hopes that they return the favor work? Today, we cover six Instagram tactics that artists can try in order to get more growth and engagement for their channels.

How do you get more Instagram followers? Does following other accounts in hopes that they return the favor work? Today, we cover six Instagram tactics that artists can try in order to get more growth and engagement for their channels.

#129 - Instagram Hacks for Bands

There are a few ways to make sure you get to open for a major artist in town. Today, we'll talk about the options that you have available and the pros and cons of each.  Resources: Ep 3: How to Get a Sponsor part 1 Ep 22: How to Get a Sponsor part 2 Ep 9: Perfecting Your Pitch Also, don't forget to  leave a review on iTunes!

There are a few ways to make sure you get to open for a major artist in town. Today, we'll talk about the options that you have available and the pros and cons of each.  Resources: <a href="http://wwww.musicbusinesshakcs.com/3" rel="nofollow" target="_blank">Ep 3: How to Get a Sponsor part 1</a> <a href="http://wwww.musicbusinesshakcs.com/22" rel="nofollow" target="_blank">Ep 22: How to Get a Sponsor part 2</a> <a href="http://wwww.musicbusinesshakcs.com/9" rel="nofollow" target="_blank">Ep 9: Perfecting Your Pitch</a> Also, don't forget to <a href="https://itunes.apple.com/us/podcast/music-business-hacks/id1343284015?mt=2" rel="nofollow" target="_blank"> leave a review on iTunes!</a>

#25 - How to Get the Opening Slot for a Major Tour/Band

Jason Davis

Today we speak with Jason Davis. Jason is an artist manager, developer, independent record label owner, and serial entrepreneur. Davis has worked with names like Boyz II Men and P. Diddy to Lonestar and Dolly Parton, transcending genres and gaining an understanding of all facets of the industry. He speaks about writing hit songs, working with Jay-Z, and so much more. You don't want to miss this info-packed episode! For more information about Jason's work, check out: Radar Label Group One One 7 Awaken Records Resources:  Your Love Pursues: A Memoir by Jason Davis  Mozart: A Life (book) by Paul Johnson  Reposition Yourself: Living Your Life Without Limits (book) by TD Jakes  Best small purchase: Apple Earpods (wireless)

Today we speak with Jason Davis. Jason is an artist manager, developer, independent record label owner, and serial entrepreneur. Davis has worked with names like Boyz II Men and P. Diddy to Lonestar and Dolly Parton, transcending genres and gaining an understanding of all facets of the industry. He speaks about writing hit songs, working with Jay-Z, and so much more. You don't want to miss this info-packed episode! For more information about Jason's work, check out: <a href="https://www.radarlabelgroup.com/" rel="nofollow" target="_blank">Radar Label Group</a> <a href="https://oneone7.com/" rel="nofollow" target="_blank">One One 7</a> <a href="https://www.awakenrecordings.com/" rel="nofollow" target="_blank">Awaken Records</a> Resources: <a href="https://www.amazon.com/gp/product/B00O2IRT5K/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B00O2IRT5K&amp;linkId=24fda0cf60455c3aa8feaa47c9f1c6e4" rel="nofollow" target="_blank"> Your Love Pursues: A Memoir</a> by Jason Davis <a href="https://www.amazon.com/gp/product/0143126067/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0143126067&amp;linkId=d67bda13f83c4472976403fa3283c36e" rel="nofollow" target="_blank"> Mozart: A Life</a> (book) by Paul Johnson <a href="https://www.amazon.com/gp/product/1416547304/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1416547304&amp;linkId=5975b2d26e4cee2b2541731fb76f1ef1" rel="nofollow" target="_blank"> Reposition Yourself: Living Your Life Without Limits</a> (book) by TD Jakes <a href="https://www.amazon.com/gp/product/B01MQWUXZS/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B01MQWUXZS&amp;linkId=a681a6b01f1237e92ac71a333660b5e1" rel="nofollow" target="_blank"> Best small purchase: Apple Earpods</a> (wireless)

#144 - How to Get That Record Deal with Radar Label Group Founder/Partner Jason Davis

It’s good to set realistic expectations over each other’s duties as well as having a plan on how money, responsibilities, debts, and things will be divided. What if some band members believe that merch should only be sold to get gas money but others believe some things should be given out to promote the band? What if someone has a lot of friends and takes up all of the guest list spots? Who will handle social media and promotion? Some simple communication, especially things in writing, can save a lot of heartache on the road. Resources: Interband Agreement Template IP Attorney: Ron Coleman Entertainment Attorney: McNamer Law

It’s good to set realistic expectations over each other’s duties as well as having a plan on how money, responsibilities, debts, and things will be divided. What if some band members believe that merch should only be sold to get gas money but others believe some things should be given out to promote the band? What if someone has a lot of friends and takes up all of the guest list spots? Who will handle social media and promotion? Some simple communication, especially things in writing, can save a lot of heartache on the road. Resources: <a href="https://laststopbooking.com/2013/09/03/how-to-band-agreementinterband-agreement-template/" rel="noopener nofollow" target="_blank">Interband Agreement Template</a> IP Attorney: <a href="http://www.lawfirm.ms/ronald-d-coleman" rel="nofollow" target="_blank">Ron Coleman</a> Entertainment Attorney: <a href="http://mcnamerlaw.com/" rel="nofollow" target="_blank">McNamer Law</a>

#24 - Every Musician Needs an Intraband Agreement

Today, I'm kick off a new series specifically on niche marketing and business development. This episode is focused on the foundation for any business: identifying needs to fill. In addition to sharing some of my own experiences, I'll also show companies like EZ Laundry and Netflix used similar principles as other artists in order to launch their businesses!   References: Episode #190: How to Find Your Niche    People I've Interviewed with a Unique Niche:  Episode #6: DaRealWordSound Episode 48: Dez Cadena Episode #162: Manafest Episode #258: Shannon Curtis

Today, I'm kick off a new series specifically on niche marketing and business development. This episode is focused on the foundation for any business: identifying needs to fill. In addition to sharing some of my own experiences, I'll also show companies like EZ Laundry and Netflix used similar principles as other artists in order to launch their businesses! References: <a href="http://www.musicbusinesshacks.com/190" rel="nofollow" target="_blank">Episode #190</a>: How to Find Your Niche People I've Interviewed with a Unique Niche: <a href="http://www.musicbusinesshacks.com/6" rel="nofollow" target="_blank">Episode #6</a>: DaRealWordSound <a href="http://www.musicbusinesshacks.com/48" rel="nofollow" target="_blank">Episode 48</a>: Dez Cadena <a href="http://www.musicbusinesshacks.com/213" rel="nofollow" target="_blank">Episode #162</a>: Manafest <a href="http://www.musicbusinesshacks.com/258" rel="nofollow" target="_blank">Episode #258</a>: Shannon Curtis

#291 -  How to Dominate a Niche Market pt 1: Find a Need

It's our final episode! Today, I reflect on the lessons learned from our journey of one year of music business hacks together. Follow me on tour: www.theslants.com Stay in touch: @SimonTheTam

It's our final episode! Today, I reflect on the lessons learned from our journey of one year of music business hacks together. Follow me on tour: <a href="http://www.theslants.com" rel="nofollow" target="_blank">www.theslants.com</a> Stay in touch: @SimonTheTam

#365 - One Year of Music Business Hacks

Today we sit down with indie-folk/Americana band, Whitherward. Their inspirational story highlights a creative approach to building a sustainable career with many best practices in booking and sponsorship. List for a jam-packed episode full of great insights in taking your career to the next level! For more information on Whitherward, check out: Website: whitherward.com Bandcamp: whitherward.bandcamp.com YouTube: youtube.com//whitherwardmusic Facebook: facebook.com/whitherwardmusic Twitter: twitter.com/whitherwardband Instagram: @whitherwardontour Patreon: patreon.com/whitherward Tumblr: whitherwardmusic.tumblr.com Resources: Booking shows: Indie on the Move Concerts in Your Home database Ashley's phone videography: LG V30 (unlocked) Favorite books: Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4) Book:  The Art of Asking by Amanda Palmerv Book:  Myst: The Book of Atrus by Miller, Miller, and Wingrove Book:  Ascent of the A-word by Geoffrey Nunberg Favorite podcasts: Stuff You Should Know Unqualified Lingthusiasm Now Hear This Other cool stuff:  Flexible camera/phone tripod Switcher Studio (multi-angle video switching)

Today we sit down with indie-folk/Americana band, Whitherward. Their inspirational story highlights a creative approach to building a sustainable career with many best practices in booking and sponsorship. List for a jam-packed episode full of great insights in taking your career to the next level! For more information on Whitherward, check out: Website: <a href="http://whitherward.com/" rel="noopener nofollow" target="_blank">whitherward.com</a> Bandcamp: <a href="http://whitherward.bandcamp.com/" rel="noopener nofollow" target="_blank">whitherward.bandcamp.com</a> YouTube: <a href="http://youtube.com//whitherwardmusic" rel="noopener nofollow" target="_blank">youtube.com//whitherwardmusic</a> Facebook: <a href="http://facebook.com/whitherwardmusic" rel="noopener nofollow" target="_blank">facebook.com/whitherwardmusic</a> Twitter: <a href="http://twitter.com/whitherwardband" rel="noopener nofollow" target="_blank">twitter.com/whitherwardband</a> Instagram: <a href="https://instagram.com/whitherwardontour" rel="noopener nofollow" target="_blank">@whitherwardontour</a> Patreon: <a href="http://patreon.com/whitherward" rel="noopener nofollow" target="_blank">patreon.com/whitherward</a> Tumblr: <a href="http://whitherwardmusic.tumblr.com/" rel="noopener nofollow" target="_blank">whitherwardmusic.tumblr.com</a> Resources: Booking shows: <a href="https://www.indieonthemove.com/" rel="nofollow" target="_blank">Indie on the Move</a> <a href="https://www.concertsinyourhome.com/" rel="nofollow" target="_blank">Concerts in Your Home database</a> Ashley's phone videography: <a href="https://www.amazon.com/gp/product/B077SNVJFH/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B077SNVJFH&amp;linkId=5531da305b7d9b97e570f0e33802f9edhttps://www.amazon.com/gp/product/B077SNVJFH/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B077SNVJFH&amp;linkId=5531da305b7d9b97e570f0e33802f9ed" rel="nofollow" target="_blank">LG V30 (unlocked)</a> Favorite books: Book: <a href="https://www.amazon.com/gp/product/0615617816/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0615617816&amp;linkId=4c5f2b5893516c435170b1db3c23c1f4" rel="noopener nofollow" target="_blank">How to Get Sponsorships and Endorsements</a> (print edition is $7, ebook is $4) Book: <a href="https://www.amazon.com/gp/product/1455581097/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1455581097&amp;linkId=28858ddba0f6451adaf8f8f97e29513f" rel="nofollow" target="_blank"> The Art of Asking</a> by Amanda Palmerv Book: <a href="https://www.amazon.com/gp/product/0786861592/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0786861592&amp;linkId=b8f071f30d87e2d5b5922fd13b8feb1c" rel="nofollow" target="_blank"> Myst: The Book of Atrus</a> by Miller, Miller, and Wingrove Book: <a href="https://www.amazon.com/gp/product/1610391756/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1610391756&amp;linkId=13e70b6678f0afcf5b7fd4182c97d256" rel="nofollow" target="_blank"> Ascent of the A-word</a> by Geoffrey Nunberg Favorite podcasts: <a href="https://www.stuffyoushouldknow.com/podcasts" rel="nofollow" target="_blank">Stuff You Should Know</a> <a href="http://www.unqualified.com/" rel="nofollow" target="_blank">Unqualified</a> <a href="https://lingthusiasm.com/" rel="nofollow" target="_blank">Lingthusiasm</a> <a href="http://now-hear-this.net/content/podcast" rel="nofollow" target="_blank">Now Hear This</a> Other cool stuff: <a href="https://www.amazon.com/gp/product/B077PNS1L1/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B077PNS1L1&amp;linkId=53320a85f24f10e07eb7933a7c03790a" rel="nofollow" target="_blank"> Flexible camera/phone tripod</a> <a href="https://www.switcherstudio.com/" rel="nofollow" target="_blank">Switcher Studio</a> (multi-angle video switching)

#185 - Interview: How Whitherward Got Subaru to Sponsor Their European Tour

In this episode, we talk about the Science of Persuasion. These are principles that determine how people make decisions. Applied correctly and ethically, you can help influence others positively: improve sales/support, have more success with negotiations, and tell your story better. Watch the video for more: [embed]https://www.youtube.com/watch?v=cFdCzN7RYbw[/embed]

In this episode, we talk about the Science of Persuasion. These are principles that determine how people make decisions. Applied correctly and ethically, you can help influence others positively: improve sales/support, have more success with negotiations, and tell your story better. Watch the video for more: [embed]<a href="https://www.youtube.com/watch?v=cFdCzN7RYbw" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=cFdCzN7RYbw</a>[/embed]

#51 - The Science of Persuasion

A common complaint from artists is that there is simply too much music out there and that it is too hard to stand out. Today, we talk about the secret hack to cut through the noise and reach fans who are enthusiastic for what you're doing: developing and evolving your niche. Resources: Episode 16: Hacking Yelp for Your Music

A common complaint from artists is that there is simply too much music out there and that it is too hard to stand out. Today, we talk about the secret hack to cut through the noise and reach fans who are enthusiastic for what you're doing: developing and evolving your niche. Resources: <a href="http://www.musicbusinesshacks.com/16" rel="nofollow" target="_blank">Episode 16</a>: Hacking Yelp for Your Music

#153 - How to Stand Out in an Overly Crowded Marketplace

I delivered one of the main addresses at the CD Baby D.I.Y Musician Conference in Nashville, TN on social media hacks. Really, the principles that I love sharing can be applied across multiple areas in your music career: pitching, getting shows, securing sponsorships, and of course, building a solid social media brand. Enjoy this talk + FAQ.

#187 - How to be a Social Media Rockstar (DIY Musician Conference speech)

In the world of entrepreneurship, you'll hear the term "scaling a business" quite often It means quick growth to level up and reach new markets like never before. If often means getting outside investors interested. So how can you apply the same techniques and ideas into a music career? Resources: Episode 8: SMARTER Goals Episode 140: How to Create an Advisory Board for Your Band

In the world of entrepreneurship, you'll hear the term "scaling a business" quite often It means quick growth to level up and reach new markets like never before. If often means getting outside investors interested. So how can you apply the same techniques and ideas into a music career? Resources: <a href="http://www.musicbusinesshacks.com/8" rel="nofollow" target="_blank">Episode 8</a>: SMARTER Goals <a href="http://www.musicbusinesshacks.com/140" rel="nofollow" target="_blank">Episode 140</a>: How to Create an Advisory Board for Your Band

#156 - How to Scale Your Music Business

Here's the hard truth about submitting anything via Sonicbids or Reverbation, your press kit to a record label, or trying to book a big show: You have less than one minute to get the person's attention. With those kinds of stakes and competition for attention, you better get it right by having an EPK that is up to date, has great information, and gets the right details across! Related: Episode 9: Perfecting Your Pitch Sonicbids (EPK site) ReverbNation (EPK site)

Here's the hard truth about submitting anything via Sonicbids or Reverbation, your press kit to a record label, or trying to book a big show: You have less than one minute to get the person's attention. With those kinds of stakes and competition for attention, you better get it right by having an EPK that is up to date, has great information, and gets the right details across! Related: <a href="http://www.musicbusinesshacks.com/9" rel="nofollow" target="_blank">Episode 9</a>: Perfecting Your Pitch <a href="http://www.sonicbids.com" rel="nofollow" target="_blank">Sonicbids</a> (EPK site) <a href="http://www.reverbnation.com" rel="nofollow" target="_blank">ReverbNation</a> (EPK site)

#114 - How to Improve Your EPK (Electronic Press Kit)

Recently, I came across an oft-asked question: "How do I become a famous singer?" It's so common that Alexa and Google suggest it, leading to a generic article with advice that won't really get you anywhere. So today, I'm going to answer the bigger question under this sentiment (while helping you with an activity that will ultimately get you there).

#115 - How to Become a Famous Singer

Shannon Curtis

Shannon Curtis is an artist who works as a songwriter, singer, storyteller, recording artist, speaker, and author. Her sixth studio album, entitled Both at the Same Time, is out now, and explores concepts of duality and of holding opposing truths in tension. Curtis and her husband Jamie Hill’s pioneering development of their unique community-driven house concert touring format takes them on extensive nationwide house concert tours each year. Their how-to book on that method debuted in February 2014 at #1 on Amazon’s Music Business Best Sellers list. They have become popular speakers on the topic at music industry conferences, and they routinely mentor other artists on house concert touring and DIY business.  Buy the book here!  If you buy her book, send me the receipt and I'll send you both of my books! Here’s the link to “Shannon &amp; Jamie’s Art Revolution” email list: http://eepurl.com/drqp3j Additional Resources: Books discussed: Dr. Brené Brown - The Gifts of Imperfection &amp;  Daring Greatly Elizabeth Gilbert -  Big Magic  Podcasts: Pod Save America Watch Shannon's TEDx talk here: [embed]https://www.youtube.com/watch?v=xIIjAKE_7Lg[/embed]

Shannon Curtis is an artist who works as a songwriter, singer, storyteller, recording artist, speaker, and author. Her sixth studio album, entitled <a href="https://www.amazon.com/gp/product/B07D9JV2M4/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07D9JV2M4&amp;linkId=f225a37a33acd808bc480085e840bc4b" rel="noopener nofollow" target="_blank">Both at the Same Time</a>, is out now, and explores concepts of duality and of holding opposing truths in tension. Curtis and her husband Jamie Hill’s pioneering development of their unique community-driven house concert touring format takes them on extensive nationwide house concert tours each year. Their how-to book on that method debuted in February 2014 at #1 on Amazon’s Music Business Best Sellers list. They have become popular speakers on the topic at music industry conferences, and they routinely mentor other artists on house concert touring and DIY business. <a href="https://www.amazon.com/gp/product/1496085469/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1496085469&amp;linkId=02013d74d7205586a4118591e3e7701c" rel="nofollow" target="_blank"> Buy the book here</a>!  If you buy her book, send me the receipt and I'll send you both of my books! Here’s the link to “Shannon &amp; Jamie’s Art Revolution” email list: <a href="http://eepurl.com/drqp3j" rel="noopener nofollow" target="_blank">http://eepurl.com/drqp3j</a> Additional Resources: Books discussed: Dr. Brené Brown - <a href="https://www.amazon.com/gp/product/159285849X/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=159285849X&amp;linkId=27f65fec60a69a54caa3dca461af1ecd" rel="noopener nofollow" target="_blank">The Gifts of Imperfection</a> &amp; <a href="https://www.amazon.com/gp/product/1592408419/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1592408419&amp;linkId=edfb1058c01887cae32bb13894871185" rel="nofollow" target="_blank"> Daring Greatly</a> Elizabeth Gilbert - <a href="https://www.amazon.com/gp/product/1594634726/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1594634726&amp;linkId=c2065857a037f19ed09e96170122df1b" rel="nofollow" target="_blank"> Big Magic </a> Podcasts: <a href="https://crooked.com/podcast-series/pod-save-america/" rel="nofollow" target="_blank">Pod Save America</a> Watch Shannon's TEDx talk here: [embed]<a href="https://www.youtube.com/watch?v=xIIjAKE_7Lg" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=xIIjAKE_7Lg</a>[/embed]

#258 - Interview: How Shannon Curtis Made $25k on a 2 Month House Concert Tour

Damian Keyes

Damian is a social media strategist and a newly emerged influencer with fresh perspectives on using online tools for business growth. Damian graduated from music college at 19 and then joined the core team that grew the same college from 50 students to 800 before leaving at 23 to set up The Brighton Institute of Modern Music (BIMM). This is now the biggest independent provider for full time music education in the world valued at an excess of £60M. He is also the founder/director of DK Music Management, which is the UK’s largest commercial band management company, and Warble Entertainment, the largest commercial entertainment agency in the UK. Following this Damian used his experiences in business and music to begin creating daily content for artists hoping to grow their social media audience. This has expanded into a large online platform for anyone needing advice on their online strategy. This year Damian launched his book ‘The Rule-Breakers Guide to Social Media’ as another resource on this topic, which has become the no.1 bestseller in marketing on Amazon. Be it in business or music, Damian is the go-to man for navigating the new social media landscape. ​ Resources:  The Rule Breakers Guide to Social Media - Book by Damian Keyes damiankeyes.com - Official website for Damian Keyes youtube.com/user/Damiankeyes - Damian Keyes' Youtube channel Books recommended by Damian:  Rich  Dad Poor Dad by Robert Kiyosaki and Sharon Lechter  A Book About Innocent: Our Story and Some Things We Learned by Innocent  Crush It by Gary Vaynerchuk  All Marketers Are Liars by Seth Godin

Damian is a social media strategist and a newly emerged influencer with fresh perspectives on using online tools for business growth. Damian graduated from music college at 19 and then joined the core team that grew the same college from 50 students to 800 before leaving at 23 to set up The Brighton Institute of Modern Music (BIMM). This is now the biggest independent provider for full time music education in the world valued at an excess of £60M. He is also the founder/director of DK Music Management, which is the UK’s largest commercial band management company, and Warble Entertainment, the largest commercial entertainment agency in the UK. Following this Damian used his experiences in business and music to begin creating daily content for artists hoping to grow their social media audience. This has expanded into a large online platform for anyone needing advice on their online strategy. This year Damian launched his book ‘The Rule-Breakers Guide to Social Media’ as another resource on this topic, which has become the no.1 bestseller in marketing on Amazon. Be it in business or music, Damian is the go-to man for navigating the new social media landscape. ​ Resources: <a href="https://www.amazon.com/gp/product/1999615301/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1999615301&amp;linkId=11a30527792a916c6b200a2d75ee83ed" rel="nofollow" target="_blank"> The Rule Breakers Guide to Social Media</a> - Book by Damian Keyes <a href="https://www.google.com/url?q=https%3A%2F%2Fdamiankeyes.com%2Fabout%2F&amp;sa=D&amp;usd=2&amp;usg=AFQjCNG81b28Lh8gsGbsMbjkqdrpZCCqzw" rel="noopener nofollow" target="_blank">damiankeyes.com</a> - Official website for Damian Keyes <a href="https://www.youtube.com/user/Damiankeyes" rel="noopener nofollow" target="_blank">youtube.com/user/Damiankeyes</a> - Damian Keyes' Youtube channel Books recommended by Damian: <a href="https://www.amazon.com/gp/product/1612680194/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1612680194&amp;linkId=f9d5cad1726c20d025d04c4d74253758" rel="nofollow" target="_blank"> Rich  Dad Poor Dad</a> by Robert Kiyosaki and Sharon Lechter <a href="https://www.amazon.com/gp/product/0718153170/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0718153170&amp;linkId=bb0738d1e64dbd8e56fbfc35aade2f88" rel="nofollow" target="_blank"> A Book About Innocent: Our Story and Some Things We Learned</a> by Innocent <a href="https://www.amazon.com/gp/product/0061914177/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0061914177&amp;linkId=7da198ddd4c72567f3488e53f903c18d" rel="nofollow" target="_blank"> Crush It</a> by Gary Vaynerchuk <a href="https://www.amazon.com/gp/product/1591845335/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1591845335&amp;linkId=dd51b7e61b06ec353f2ff2e883514cb3" rel="nofollow" target="_blank"> All Marketers Are Liars</a> by Seth Godin

#162 - Music Business for Rule Breakers with Damian Keyes

A simple 4-step strategy that you can use to drive more engagement on your videos.  Identify a cause and pledge two cents (or more) per view, comment, share, and like. Tell your personal story of why you're supporting that cause Ask fans to submit their own causes, organizations, or campaigns to support Film and share content with the donation being made as proof of performance (and to celebrate!) 

A simple 4-step strategy that you can use to drive more engagement on your videos. <ol> <li>Identify a cause and pledge two cents (or more) per view, comment, share, and like.</li> <li>Tell your personal story of why you're supporting that cause</li> <li>Ask fans to submit their own causes, organizations, or campaigns to support</li> <li>Film and share content with the donation being made as proof of performance (and to celebrate!)</li> </ol>

#79 - Two Cent Video Strategy That Will Get Your Priceless Engagement

If you wanted to create a daily routine for yourself, what would it include? Today's episode focuses on the 7 things you can do to dramatically improve your success and build your career in a sustainable way.    Resources: Episode #202: How to Get Better Sleep on Tour   Episode #8: SMARTER Goals

If you wanted to create a daily routine for yourself, what would it include? Today's episode focuses on the 7 things you can do to dramatically improve your success and build your career in a sustainable way.  Resources: <a href="http://musicbusinesshacks.com/202" rel="noreferrer noopener nofollow" target="_blank">Episode #202</a>: How to Get Better Sleep on Tour <a href="http://www.musicbusinesshacks.com/8" rel="nofollow" target="_blank">Episode #8</a>: SMARTER Goals

#276 - The 7 Things Musicians Should Do Everyday

Dez Cadena

Rick Rubin

Duff McKagen

In today's episode, we sit down with punk legend Dez Cadena to talk a bit about his decades of experience touring in punk bands Black Flag and the Misfits, as well as other steeped in rock n' roll history like Duff McKagen (Guns n' Roses), Ramones, and more. Check out Dez's new band, Mister Stratosphere on Facebook and Soundcloud Resources &amp; Recommendations: Gear: Fender Stratocaster USA edition Gibson Les Paul Gold top Gibson Flying V "I like guitars for their own personality" Books: Catch 22 - Joseph Heller No Commercial Potential: The Saga Of Frank Zappa  The Real Frank Zappa Book Small purchase:  Laurel &amp; Hardy - The Collection (21-disc Box Set)

In today's episode, we sit down with punk legend Dez Cadena to talk a bit about his decades of experience touring in punk bands Black Flag and the Misfits, as well as other steeped in rock n' roll history like Duff McKagen (Guns n' Roses), Ramones, and more. Check out Dez's new band, Mister Stratosphere on <a href="https://www.facebook.com/Mister-Stratosphere-717777365230468/" rel="noopener nofollow" target="_blank">Facebook</a> and <a href="https://soundcloud.com/misterstratosphere" rel="noopener nofollow" target="_blank">Soundcloud</a> Resources &amp; Recommendations: Gear: <a href="https://www.amazon.com/gp/product/B01IHXY4X0/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B01IHXY4X0&amp;linkId=2c5827b293b11eb32d38947d8860b7c4" rel="noopener nofollow" target="_blank">Fender Stratocaster USA edition</a> <a href="https://www.amazon.com/gp/product/B00QYUX4VW/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B00QYUX4VW&amp;linkId=c9eda2cbb1ac7fa3db5dcc71513f3bad" rel="noopener nofollow" target="_blank">Gibson Les Paul Gold top</a> <a href="https://www.amazon.com/gp/product/B01L8IID8S/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B01L8IID8S&amp;linkId=707ece01637a1584204bbdf8d625bf71" rel="noopener nofollow" target="_blank">Gibson Flying V</a> "I like guitars for their own personality" Books: <a href="https://www.amazon.com/gp/product/1451626657/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1451626657&amp;linkId=2f7f850dd32076f6bea34021f39daed1" rel="noopener nofollow" target="_blank">Catch 22 - Joseph Heller</a> <a href="https://www.amazon.com/gp/product/0306807106/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0306807106&amp;linkId=f79f05975a673ff8e72c7533c183a036" rel="noopener nofollow" target="_blank">No Commercial Potential: The Saga Of Frank Zappa</a> <a href="https://www.amazon.com/gp/product/0671705725/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=simontam-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0671705725&amp;linkId=69ef1147ea56f0c156b8466d644f6c35" rel="nofollow" target="_blank"> The Real Frank Zappa Book</a> Small purchase: <a href="https://www.amazon.com/Laurel-Hardy-Collection-21-disc-Box/dp/B0001K2KE8" rel="nofollow" target="_blank"> Laurel &amp; Hardy - The Collection (21-disc Box Set)</a>

#48 - Dez Cadena of Black Flag/The Misfits talks Rick Rubin, Duff McKagen, & Punk Rock

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